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Holding Companies Explained

Holding company

Business magnates use it. Small family businesses use it and you can use it too. The structural advantages of Holding Structures (most commonly known as Holding Companies) can help you manage multiple services, products and even businesses under one Holding Company. Here’s the break down on Holding Companies.

A Holding Company is the mother ship. It holds various businesses within one corporate entity. That means, it’s the perfect way to structure various services or products within one corporate group without having to keep them all within one company.

Thousands of South Africans use a holding structure to setup their business. This structure can limit financial risk and assist you with branching out to new industries. Click here to read more.

Why choose a Holding Company?

A Holding Company is perfect for entrepreneurs looking to branch out to new business prospects; prospects that don’t quite fit into their existing companies.

It’s also great for business owners who want to compartmentalize different departments, services or products.

Actually, anyone looking to limit the financial risk of having various trades within one company can opt for a holding company to keep risk factors limited to specific divisions.

A Holding Company also makes it less risky to team up with business partners in new ventures; you won’t have to expose your existing company to the risk of failure your new business poses.

How does a Holding Company work?

In essence a Holding Company is a parent company, which owns various businesses (or at least 30% of their issued shares). A Holding Companies doesn’t trade in services or products itself, it merely has ownership in various companies that do, holding them together in one corporate entity.

Interestingly, Investment Holding Companies use this holding structure to attain shares of various promising or profitable businesses within one Investment Company. However, it’s perfect for the everyday entrepreneur too.

What is an example of a Holding Company?

Let say, David has a booming home painting company in Randburg called NuHome Painting. His nephew, George, has worked at renovations businesses before, building custom cupboards, in the same area.

David would like to branch out business to home renovations in Pretoria, starting a venture with his skilled nephew. However, he doesn’t want to put his current company at risk, if the family venture goes sour.

So David registers a Holding Company called NuHome Holdings to facilitate this expansion.

Holding company

NuHome Holdings acts as a parent company to both his established painting business and his newly registered Renovation Company (which he shares with his nephew). David’s Home Holdings owns 100% of the shares of his established business and 50% of his shared business.

This way these two businesses operate completely independent to one another within one larger entity owned by David, plus David and George have the opportunity to generate a new company name, NuHome Renovations, tailored to their new service, rather than automatically using David’s existing business to trade.

This allows NuHome Renovations a better chance at winning Contracts and Tenders relating to renovation jobs. The same goes for NuHome Painting regarding painting work.

Additionally, David can venture into brand new industries at any time, like selling beverages for instance, simply by registering a new company owned by his Holdings Company.

What are the disadvantages?

The paperwork and start-up costs and will be slightly higher. You will have to register every business you’d like to run as a Subsidiary Company to your Holding Company.

Also, if the Subsidiary Companies to your Holding Company have various owners, it can be difficult to close a Holding Company, as there are multiple owners to consult.

However, if this business structure might help you better manage various parts of your business or numerous Companies, the long-term benefits are worth considering.

If you’d like to register a Holding Company, CLICK HERE to look at our great Holding Package.  Alternatively, if you have any queries you can call us on our TOLL FREE phone number (landlines): 0800 007 269 or email us via [email protected]

holding company business plan south africa

How to set up a holding company in South Africa

How to set up a holding company in South Africa

  • May 29, 2021

Establishing a holding company is not that different from establishing any other company in South Africa. This is a guide on how to set up a holding company in South Africa.

People use holding companies for a lot of reasons; some for having separate departments and some for financial reasons. A holding company is a company that has one or more subsidiaries that are under it. The company should own at least 30% of the issue shares to be considered a holding company.

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Register with the CIPC

The first thing you have to do is to register your business with the CIPC, this only costs R125. You will be required to send your ID, proof of address and other documents. Choose a company name and select the appropriate category to register your company under. At this point you will have to select the number of shares that your company will start with.

Have a business bank account

Create a business bank account for your holding company; this is something you can do while registering the business. Simply register your business through a bank instead of the CIPC, the bank will register the business on your behalf and automatically create a business account for you.

Register a subsidiary

Register the first subsidiary of the holding company. The process is similar with just minor differences. Normally; you would name yourself as the owner of the company; this time your holding company should own all shares of the subsidiary.

You will also be required to have a director and a CEO; you can appoint a new director or appoint yourself as a director. This time you will be required to produce documentation that is related to the holding company and the director.

Buy equity in other companies

You can also buy shares in other companies and have your holding company own them. The company has to own over 50% of shares for the other company for it to be considered a parent company.

Most holding companies diversify their portfolio by investing in a lot of different companies.

This was a guide on how to set up a holding company in South Africa. Do you have any thoughts or questions? Comment below.

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JUST RELEASED: View the 2024 Franchise 500 Ranking

A Free Business Plan Example to Launch Your South African Business This free Business Plan example provides you with a sample business plan as well as guidance on how to write a business plan and important sections to include in your plan.

By Catherine Bristow Scott • May 28, 2019

You're reading Entrepreneur South Africa, an international franchise of Entrepreneur Media.

It pays to plan.

Research conducted by Harvard Business Review found that "entrepreneurs who write formal plans are 16% more likely to achieve viability than the otherwise identical non-planning entrepreneurs."

Simply put, writing a business plan could make the difference between business success and failure – which is why planning now could pay dividends as your business gets off the ground.

But where do you start when writing a business plan? In this comprehensive business plan example, we provide you with what to include in your business plan and a sample business plan to help you to create a compelling plan for your start-up.

1. Executive Summary

If you have seven seconds to make a strong first impression in person, an Executive Summary will be the make-or-break section of your business plan – so make this section count.

As a brief outline of your company's purpose and goals, the Executive Summary should generally take up 1 to 2 pages of your business plan. Some key components to include in your business plan are:

  • A company description
  • A brief summary of your products or services
  • The company objectives
  • A short but thorough overview of the market
  • A justification for viability, particularly "why now?"
  • A snapshot of your business's growth potential
  • A short description of the organisation team
  • Your marketing plan
  • Financial projections

Importantly, your Executive Summary must clearly depict the Problem, the Solution, and carry a sense of timeliness – why now should your business be considered as the solution to solve this problem.

NOTE: The following Business Plan Example is based on a fictional company. Figures will not reflect the exact financials of a similar company.

Example of a Business Plan Executive Summary

holding company business plan south africa

Snug Sneakers is a sneaker shoe range based in Cape Town that currently focuses exclusively on selling locally produced men's and women's custom sneakers.

The business was founded by David Smith and Stewart Bruce, who have both been working within the retail industry for over 20 years, David Smith, a serial entrepreneur has also founded successful brands – Creative Caps and women's cycling brand Pedal Power.

The brand is currently selling online, however has also recently diversified to selling in independent shoe shops.

The company is projecting to sell R2 million in year 1 and R8 million in three years' time. Additionally, there are expansion plans within year 2 to set up distribution networks in Johannesburg, and Durban in the early part of year 3.

Both David and Stewart are social entrepreneurs at heart and believe in providing sustainable jobs for impoverished communities.

As such, the company has started a recycling and training academy in Khayelitsha, where consumers can return old sneakers that are then repaired by Khayelitsha residents and donated to those in need of shoes. This also provides learners within the academy with shoe-making and recycling trade skills.

Industry research has shown that, on average SA consumers own 4 pairs of sneakers, with 4 in 4 consumers indicating that shoe fit and sizes vary across brands.

3 in 4 consumers indicated that their number one concern when purchasing is having to "settle' for the best fitting shoe, despite the fit not being 100% correct.

Based on these and additional industry research statistics, the company's sneaker products are driven to provide the best shoe fit, with the tagline of "shoes that fit so good, you'll never go barefoot again.'

The main competition to Snug Sneakers comes from 1 local brand, SuperStars, and 2 overseas brands Sassy Sneakers and Rock Your Sneakers.

Although SuperStars supports sustainable use of local manufacturers, the competitor does not provide custom fit sneakers. Sassy Sneakers and Rock Your Sneakers both offer custom fit sneakers, both brands are manufactured in China and do not promote sustainable, social conscious value propositions.

The primary means of marketing will mainly be focused on digital marketing, through evidence-based approaches, including search engine optimisation, Google Ads, Facebook Advertising as well as utilising social media channels that have proven very popular for the company, including Instagram, Pinterest and Facebook.

The locally sourced raw materials, which include cotton, rubber and leather, will be supplied from a sustainable cotton mill and tannery in the Limpopo Province.

Funding for the company was derived through the 2 founders, as well as private investment.

2. Business Overview and Objectives

holding company business plan south africa

Creating an overview of your business when you are already established makes it easier, but it may be a little harder when you're either just starting out or haven't even kicked off your operations yet.

When you're just starting out, think about your products and services as your starting point.

  • What will you be providing your market with?
  • How will you be sourcing/ producing these items?
  • What do you need to have in place before you can start selling your products?
  • Who will be distributing/ manufacturing your products?
  • Importantly, who will your target market or customer be?

In our example business plan, Snug Sneakers serves both retail and online customers, although the bulk of the business is through their online clientele.

This means that Snug Sneakers will need a secure e-commerce platform and a website that has carefully considered the user journey when buying custom sneakers.

The company will also need employees to assist with technical challenges, customer support, and warehouse staff for the packing and distribution of their products.

Similarly, you would need to consider the following when identifying their business objectives:

  • What industry will you operate in?
  • Who will be your customer?
  • What is the problem that you will be solving?
  • How will you solve this problem?
  • Where will my business be located?
  • What equipment and resources will I need within my business?
  • What type of employees do I need?
  • How will I differentiate my offering from my competitors?

After answering these questions, you will have a better understanding of what it is that you will be offering and what you need to make it happen. A summary of these points will make up your Business Overview and Objectives for your Business Plan.

Example of a Business Overview and Objectives

Snug Sneakers, based in Cape Town South Africa, is focused on providing sustainable, locally produced custom footwear to South Africa, and internationally through its e-commerce platform and local distributor network.

Founded by entrepreneurs David Smith and Stewart Bruce in December 2017, from Stewart's garage, Snug Sneakers grew exponentially within 1 year from 5 online purchases a month to an average of 200 per month within 12 months.

From the company's rapid growth, it became very clear to the founders that there is a gap in the South African market for locally produced, quality sneakers.

The founders' vision for Snug Sneakers is to become a socially conscious, sustainable brand that supports the South African economy by buying 80% locally produced raw materials.

Additionally, the duo noticed a gap in the market where consumers were looking for custom-fitted shoes and remain loyal to the brand that fit them best. To this end, Snug Sneakers offers a wide range of shoe sizes including quarter and half sizes to ensure that all customers find the right snug fit for their feet.

The overarching philosophy and ethos for the company are:

  • "Soul sneakers' that allow customers to purchase sneakers that promote social consciousness.
  • "South African sourced' sourcing locally produced raw materials that provide job sustainability.
  • Superior sneakers' ensuring that customers still get a high-quality product that outmatches popular brands in workmanship and quality.

Company Status

Snug Sneakers was registered as a PTY (Ltd) on 1 December 2017. The main directors are David Peter Smith and Stewart Owen Bruce. Company shares are held by the founders.

The company currently operates out of rented commercial property in Blackheath, Cape Town.

Company Objectives

Snug Sneakers is currently selling custom sneakers primarily through its online store https://www.snugsneakers.co.za , with market penetration nationally, and highest market penetration in Johannesburg and Cape Town. Sporadic orders have also been received from the USA and the United Kingdom.

The company has also partnered with 3 independent shoe and clothing retailers focused on selling locally-sourced South African apparel.

The company has identified a 2 phased upscaling approach for growing sales and operations:

  • Increase online sales by 40% within a 6-month period of 2019
  • Increase brick-and-mortar retail partnerships from 2 stores in Cape Town to an additional 4 stores in Johannesburg by year end.
  • Increase online sales by 50% by end of year 2020
  • Explore opening up a brick-and-mortar store in the Canal Walk Shopping Centre, Cape Town
  • Increase brick-and-mortar retail partnerships to include 1 store in Durban.

3. Products and Services

holding company business plan south africa

In this section, you will be unpacking your product and services offering, especially your key product differentiation from your competitors. Importantly, in this section you will also need to validate why your product is needed by your customers.

If you have applied for any patents, copyrights, or trademarks, you would also include these in this section.

Products and services that already exist may not need a deep analysis of what they are within your business plan.

However, if you're creating a completely new product or service (if you were the first Uber of the world), carefully detail in this section what your product is about, it's uses and the value it brings to the market so your readers will be able to evaluate the value of your product and services.

Some important aspects to cover include:

  • The anticipated timeline to bring your new product to the market.
  • What differentiates your product or service from those already available in the market.
  • What will your operating costs be and profit margins.
  • How will you source/ manufacture your product.
  • How will the product be distributed to customers.

Example of Products and Services

Snug Sneakers will provide a line of custom sneakers for both men and women. The main product lines include:

  • Casual Range: Everyday sneaker footwear
  • Active Range: Active gym range of sneakers
  • Fashion Forward Range: Formal but funky range of sneakers

Current pricing of the sneakers as follows:

  • Casual Range: R550
  • Active Range: R950
  • Fashion Forward Range: R850

Competition

There are three main competitors that have been identified within the market. These include:

Local competitor:

1. SuperStars 40% locally made raw materials, with 60% of the raw materials originating from China. The brand however does not provide custom-fit sneakers.

Foreign competitors:

2. Sassy Sneakers are based in Australia, with the product line produced in China. The company offers custom fit sizes, however customers have to pay extra for the custom fit and product quality is low.

3. Rock Your Sneakers is a US based company, with the product line produced in China. The company offers some custom fit sizes, however the sizes are limited and the product is only available to South African's online and with a long lead time to delivery.

Snug Sneakers products have a unique differentiator within the market:

  • A greater range of custom fit sizes ranging from ¼ - to half sizes as well as broad and narrow width ranges.
  • The company will be the only brand within South Africa to offer 80% locally manufactured sneakers.
  • Quality of the products is superior to the current locally-made competitor, due to locally sourced high-quality raw materials.

Future Products

The company has also been looking into introducing a line of sneaker care products to assist customers in increasing the longevity of their purchases.

4. Competitive and Market Analysis

holding company business plan south africa

Providing evidence that there is demand for your product or service is one of the most critical components of your business plan. Key to this is understanding your market and your competition within that market.

Embarking on market research requires you to have a deep understanding of what your market is and the opportunities inherent within it. You should be able to define:

  • Target Market. The types of customers you will be targeting with your product or service.
  • Market Need. If there is demand for your products and services and whether this is increasing or declining.
  • Competition. The positioning of your competitors in the market and how you will differentiate your offering from them.
  • Barriers to Entry. What will prevent someone else from providing the same offering or better.
  • Regulation. Regulations that will be applicable to the industry that your business will be operating in.

Example of a Market Analysis

Target market.

With our initial line of casual, active and fashion forward sneakers, we're looking to target the following consumer segment:

  • Age: 16 -36
  • Digital Savvy: Researching and shopping online is part of this customer's DNA. The target market is also very active on social media platforms such as Instagram, Pinterest and Facebook.
  • On Trend: Fashion forward and looking to illustrate their unique personalities, the target market is always looking for fashion to express their uniqueness.
  • Social Consciousness: The target market is proudly South African and are highly conscious of the socio-economic issues and have a keen desire to take part in improving the SA economy, uplifting communities and supporting local initiatives.

Market Need

According to a Global View Research Marketing Report, the global athletic and leisure footwear market size was valued at USD 67.8 billion in 2017. The report found that this value is expected to expand at a CAGR of over 8.0% from 2018 to 2025.

The ever-growing awareness with regards to the health benefits of sports and fitness activities, as well as an expanding retail e-commerce sector globally, including increasing levels of disposable income amongst millennials are estimated to be the key reasons for increasing market growth in this market.

Additionally, the Global Sneaker Market 2018 Industry Trends and Sales report found that although the global brands reported increased profit margins in 2017, these have decreased by 1.5% from 2016.

On the other hand, independent Sneaker retailers have reported a 15% increase in sales, particularly online, in 2017, indicating that consumers are moving away from global brands to pursue lesser known boutique footwear retailers.

  • SuperStars is based in Johannesburg and provides sneakers with 40% locally made raw materials, with 60% of the raw materials originating from China. The brand however does not provide custom-fit sneakers.
  • Sassy Sneakers are based in Australia, with the product line produced in China. The company offers custom fit sizes, however customers have to pay extra for the custom fit and product quality is low.
  • Rock Your Sneakers is a US based company, with the product line produced in China. The company offers some custom fit sizes, however the sizes are limited and the product is only available to South African's online and with a long lead time to delivery. (Repeated above)

5. Marketing/Sales Strategy

holding company business plan south africa

You're on the right track when you have established that there's a market for your product and service and you have identified who your target market is quantifiably, but how will your market segments know to look out for or even buy your product and services?

This is where your marketing and sales strategy comes into play.

A well-defined marketing strategy goes beyond simply advertising your product and service – it includes a deeper understanding of how your customers will view your brand, what is the best way to reach your customers, the benefits that your customer will receive from using your service or buying your product.

Your marketing strategy must also include the budget for your marketing and sales efforts, whether you will require sales staff to sell your products and offer post-sales support, as well as how you will measure your marketing and sales efforts to evaluate their effectiveness.

Example of a Marketing Strategy

Marketing plan.

  • Search Engine Optimisation : Our website pages will be optimised for search engine rankings, with the objective to rank within the top 3 search positions for keywords "custom sneakers", "custom size sneakers" and "custom made sneakers".
  • Paid Search : Snug Sneakers will be investing in Google Ads and Facebook Advertising and well as Programmatic Advertising to increase landing page conversion rates.
  • Social Media : We will be establishing a targeted social media strategy to increase followers across the social media platforms that have shown the highest engagement with the target market. High frequency posts will be created target at highest engagement times to increase engagement and brand awareness.
  • Business Network : We will partner with independent apparel and footwear retailers to drive link building and link sharing both on website and on social media.

Customer Value Proposition and Value Differentiator

Although there is one locally produced sneaker competitor within the market, the founders believe that the customer value proposition being brought to the market is a unique offering and therefore a strong differentiator within the market.

The founders are cognisant that without this differentiator, the only differentiator will be price, which will ultimately have a negative impact on profit margins.

As a unique differentiator and value proposition, Snug Sneakers provides customers with Sneakers with South African Sole, leveraging the Proudly South African heritage and support for local initiatives to help grow South Africa's job economy and promote community upskilling and learnership programmes.

Additionally, Snug Sneakers will ensure that the quality of the products far outweighs those of global brands manufacturing in China. The most important differentiator, however is the ability to custom size shoes to each individual's unique size requirements.

6. Staffing and Operations

holding company business plan south africa

Strategy is irrelevant without execution – which is where your Operations Plan comes into play in your business plan. How will you serve your customers, while keeping your operating costs low enough to make sufficient profitability?

Your Operations Plan will detail how you will manufacture, staff, fulfil and stock your products, including your day-to-day operational requirements. Ultimately, this section describes how you will run your business.

Some questions to answer in this section include:

  • Where will your operations be based?
  • What is your management structure?
  • What are your staffing requirements?
  • What equipment, facilities and supplies will you need?
  • How will you establish your suppliers?
  • What will be the operational changes required should your company grow?
  • What will your production methods entail?
  • How will you service/ deliver goods to customers?
  • What regulatory requirements must be in place? (Licences, permits etc.)
  • How will you manage your inventory levels?

Example of Staffing and Operations

Management team.

David Smith is a serial entrepreneur who founded successful and well-known brands Creative Caps and women's cycling apparel Pedal Power.

David graduated from Stellenbosch University with a B Comm in Economics and went on to study an MBA at GIBS Business School. David heads up Snug Sneakers as the Chief Executive Officer (CEO).

Stewart Bruce has worked in the retail industry as a Senior Designer for well-known retail brands, including Puma and Sketchers.

With over 20 years' experience in designing active and casual footwear, as well as sourcing and overseeing materials for the product range, Stewart brings excellent experience to the management mix as Chief Design Officer.

7. Financial Projections

holding company business plan south africa

The bottom line counts the most when it comes to writing your business plan.

Without the numbers to prove whether your business will be profitable or not, potential investors or lenders will have a difficult time objectively deciding if your business will be a sound investment.

Aside from persuading potential investors, crucially, the numbers that you have crunched will also indicate whether you have a viable business.

There are five basic reports or cash projections to include in your business plan:

  • Income Statement
  • Balance Sheet
  • Cash Flow Statement
  • Operating Budget
  • Break-Even Analysis

It's important to come up with credible financial projections for your business to illustrate that it is feasible.

One way to tackle this section is to break down the figures into various components, such as by sales channel or target market segment.

At this stage, you won't be able to supply exact figures, because you're still estimating your future financials, but by breaking down your guesses into components you will be able to determine a more realistic figure for each component, rather than hazarding guesses as a whole.

The business plan should be an ongoing, living document that can be used as your guide for running your business. It requires continuous adjustment as your business changes and grows.

Entrepreneur Staff

Sales Enablement - Content Division Manager

Catherine Bristow Scott is the Content Division Manager for Entrepreneur South Africa. With specialist expertise in developing SEO content, effective sales enablement content to drive lead generation, as well as digital strategy, Catherine brings an in-depth understanding of developing both written and video content to assist businesses in remaining competitive and growing their revenue.

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Holding Company Business Plan Template

Written by Dave Lavinsky

Holding Company Business Plan

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their holding companies. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a holding company business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your holding company as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

If you’re looking to start a holding company, or grow your existing holding company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your holding company in order to improve your chances of success. Your holding company business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Holding Companies

With regards to funding, the main sources of funding for a holding company are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.

Finish Your Business Plan Today!

How to write a business plan for a holding company.

If you want to start a holding company or expand your current one, you need a business plan. Below are links to each section of your holding company business plan template:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of holding company you are operating and the status. For example, does your holding company include multiple startups or does it include established companies?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the industry in which you’re competing. Discuss the businesses you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of holding company you are operating.

For example, you might operate one of the following types of holding companies:

  • Pure Holding Company : this type of holding company owns a controlling interest in one or more other companies but does not itself produce goods or services, or participate in any additional business operations.
  • Mixed Holding Company: this type of holding company owns a controlling interest in one or more other companies and also operates its own business, providing goods or services.
  • Immediate Holding Company: this type of business owns controlling interest in one or more other companies, and is itself controlled by another holding company.
  • Intermediate Holding Company: this type of business owns controlling interest in one or more other companies, and is a subsidiary of a larger corporation.

In addition to explaining the type of holding company you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include the number of customers served, amount of monthly revenue, etc.
  • Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the holding company industry.

industry growth outlook

While this may seem unnecessary, it serves multiple purposes.

First, researching the holding company industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your holding company business plan:

  • How big are the industry(ies) in which you’re competing (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential market for your holding company? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your holding company business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individual businesses such as banks and restaurants, other holding companies and larger corporations.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other businesses that provide the same products and services as your company.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors.

With regards to direct competition, you want to describe the other businesses with which you compete.

competition

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

  • What types of customers do they serve?
  • What types of businesses do they control?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you provide better services?
  • Will you provide services that your competitors don’t offer?
  • Will you provide better customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

For a holding company business plan, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of holding company that you documented in your Company Analysis. Then, detail the specific products and services you will be offering.

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the products and services you offer and their prices.

Promotions : The final part of your holding company marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

  • Advertising
  • Partnering with applicable websites
  • Social media marketing

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your businesses, including running individual businesses, scouting companies to buy interest in, meeting with potential clients, and managing any legal and financial responsibilities for the companies you currently control.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to acquire your first and second controlling interests, or when you hope to reach $X in revenue. It could also be when you expect to expand your holding company to form multiple subsidiary companies or parent groups.  

Management Team

To demonstrate your holding company business’ ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in managing holding or investment companies and individual operating companies. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing holding and/or investment companies or successfully running legal or financial businesses.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

sales growth

In developing your income statement, you need to devise assumptions. For example, will you purchase controlling interest in one new company per quarter or per year? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $150,000 on acquiring a business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $150,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a holding company business:

  • Location build-out including design fees, construction, etc.
  • Cost of equipment and supplies
  • Payroll or salaries paid to staff
  • Business insurance
  • Taxes and permits
  • Legal expenses

business costs

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office location lease or plans you are working on for controlling another business.  

Putting together a business plan for your own holding company is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful holding company business.  

Holding Company Business Plan FAQs

What is the easiest way to complete my holding company business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your Holding Company Business Plan.

What is the Goal of a Business Plan's Executive Summary?

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of holding company you are operating and the status; for example, are you a startup, do you have a holding company that you would like to grow, or are you operating a chain of holding companies?

Don’t you wish there was a faster, easier way to finish your Holding Company business plan?

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Holding Company Explained for Dummies

Holding Company Explained

What is a holding company?

Simply put, a holding company is a type of company that owns a controlling interest in another company or companies, controlling their management policies and decisions.

Mostly, a holding company does not conduct any day-to-day operations or activities such as producing goods or providing services.

Besides the majority of shares of the company or companies that are controlled by the holding company, a holding company can also own various other types of assets , such as bonds, real estate, shares in public traded companies, and intangible assets like patents, brand names, copyrights, and trademarks.

Companies owned by a holding company

Companies that are owned by a holding company are called subsidiaries . The relationship between a holding company and its subsidiaries is called a parent-subsidiary relationship and the holding company is referred to as the parent company .

Companies owned by the same parent company are called sister companies . Sister companies operate separately and may have no association other than sharing the same parent company.

Basically, there are two types of subsidiaries:

  • Wholly owned subsidiary

A company 100% controlled and owned by a holding company, is called a wholly-owned subsidiary.

  • Partly owned subsidiary

When a holding company owns 51% to 99% of another company , then the company is a partly owned subsidiary, also referred to as a regular subsidiary . The holding company has only partial control over the subsidiary.

A holding company is allowed to have more than one subsidiary, but a subsidiary can only be owned and controlled by one other company, the holding company. However, a subsidiary can have one or more of its own subsidiaries.

Types of holding companies

Holding companies can be defined in different ways:

  • Pure holding company : A company that was established primarily to own shares in other companies . The main activity of such a company is to own and control one or more other companies.
  • Mixed holding company : A company that runs its own operations and also controls its subsidiaries. It is also known as a holding-operating company .

Holding companies are referred to as conglomerates when their activities and operations are completely different from those of their subsidiaries.

  • Intermediate holding company : A company that is both a holding company of a subsidiary and a subsidiary of another holding company. Simply put, it is a company between a subsidiary and another holding company.
  • Ultimate holding company (UHC) : A company that has control over a group of subsidiaries in which some of the subsidiaries are themselves immediate holding companies of their own groups.

An ultimate holding company cannot be a subsidiary of another company.

  • Immediate holding company : A company that maintains the controlling interest in a different company, despite the fact that the company itself is already controlled by another company.

Benefits of holding companies

  • Limitation of risk

Holding companies can take risks through their subsidiaries, limiting the risk only to the subsidiaries and protecting the holding company against the risks. For example, the holding company would not be liable for the debts of a subsidiary , if it had not guaranteed the debts of the subsidiary.

A holding company is protected against losses incurred by a subsidiary. If a subsidiary fails and goes bankrupt, the holding company is not affected by the consequences. In other words, the holding company cannot be legally pursued by the lenders and creditors of the subsidiary for compensation.

However, a holding company may suffer a capital loss and a decline in net worth when a subsidiary fails.

Regarding legal issues, subsidiaries are considered independent legal entities . This implies that if a subsidiary were to face a lawsuit , the plaintiffs are not entitled to claim the assets of the holding company or the assets of any other subsidiary of the holding company.

  • Less is more

The phrase less is more  can also be applied to holding companies, meaning a holding company can gain control of another company without having to invest much. Hence, less capital is more control . Put differently, a holding company is allowed to control more companies with smaller amounts of capital.

When a company acquires 51% or more of the ownership of another company, it automatically obtains control of the acquired company, becoming its holding company. Therefore, a company is not required to purchase 100% of another company to control the company.

  • Pooled resources

Financial resources

The financial resources of the holding company and its subsidiaries can be pooled together , enabling the company to undertake large-scale projects in order to increase its profitability and improve its net worth .

The combined financial power of the holding company and its subsidiaries can be used as bargaining power , negotiating favourable credit terms and quantity discounts with suppliers.

In addition, the combined financial resources of the group may be used to negotiate favourable financing terms regarding loans.

Human resources

A holding company and its subsidiaries may have managers and employees with different skills and know-how that could be used to the benefit of the holding company and its subsidiaries, increasing the value of all the companies involved.

  • Tax benefits

Holding companies and their subsidiaries are subjected to the tax laws of the countries in which they are registered. The tax benefits for holding companies and subsidiaries differ from country to country.

Disadvantages of holding companies

Holding companies can also have disadvantages. Here are some of the disadvantages concerning holding companies:

  • Over capitalisation

Pooling the capital of a holding company and its subsidiaries together may lead to overcapitalisation , affecting the returns of investors on their invested capital.

  • Misuse of financial power

The financial power of a holding company may lead to irregularities, irresponsibility , and misuse of financial power.

  • Exploitation of subsidiaries

There is a risk that a holding company can exploit its subsidiaries . For example, the subsidiaries may be forced to sell their goods and/or services to the holding company at exceptionally low prices. Conversely, the subsidiaries may be required to purchase products from the holding company at high prices.

Louis Schoeman

Featured SA Shares Writer and Forex Analyst.

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A business plan is a written document that describes and summarises the operational and financial objectives of a business and outlines how it is going to practically achieving its goals.

Speak to our business plan writer who prepares small business plan in south africa, toll free

What are the Main Advantages of a Business Plan?

Firstly, you have a clear plan to follow: Your business plan is your company’s ‘roadmap’ to start with. It will change over the first few months in business, but it gives you focus and direction – which is very important when you start a business.

Secondly, being compliant: Certain governmental regulating bodies or institutions, require your company to have a specific industry related business plan to apply. For example PSIRA.

Lastly, it will enable you to apply for outside financing / funding: Investors want to know exactly what your business will do, who your target market is and if your business is profitable before they will consider your application for business finance or funding.

Do I really need a Business Plan?

Yes, you do. Even if you think you have a clear idea of how you are going to start and develop your business, setting it out on paper forces you to be more objective and attentive to details. It is human nature to tend to be optimistic about future schemes. However, the process of drafting the plans will help you assess whether you have actually taken all relevant factors into account, or your plan’s success depends on outcomes you have no way of assuring.

Isn't a Business Plan necessary if I'm looking for financing?

No. It is a mistake to think that business plans are just something to give an investor looking for assurances that your business has a good chance of turning a profit. The benefits of a business plan are primarily for you, the owner. At the onset of your venture, a comprehensive plan will help you get a realistic picture of your capabilities and viable strategies. As your business continues to grow, your plan will help you assess whether you are meeting your goals, or a change of direction is needed.

Will I get funding?

We do not guarantee funding. We provide you with a business plan document which is one of the documents required to apply for funding.

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Our Head Business Plan Writer is Brend Badenhorst – a SETA Business Facilitator. He has written over 500 Plans for new and existing businesses. He has a team of dedicated Business Plan Consultants who will guide you through the process to setup the correct Plan for your Company.

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What is the difference between a Business Plan and a Company Profile?

Your objective with a Company Profile is to provide an overview of your organization. A biography emphasizes professional and personal achievements. A Business Plan contains marketing, sales, and operations strategies.

Do Business Plans Need to Include Visual Elements?

While not mostly visual, incorporating graphics like charts and images in certain sections can significantly enhance a business plan’s effectiveness. At Company Partners, we value the impact of a visually appealing plan. By integrating graphs, charts, and pertinent images, we help convey key data and strategies, ensuring your business plan is both engaging and informative.

What is the Cost of a Professional Business Plan?

The cost varies based on your approach – whether you’re crafting it yourself or enlisting professional help like Company Partners. We offer customized services to fit various budgets, emphasizing quality and strategic insight. A professionally developed plan for a small business, around 20+ pages, typically costs R3490.

How To Write A Business Plan?

Begin by defining your business idea, conducting thorough market research, and outlining your marketing and operational strategies. If organizing these elements seems daunting, consider utilizing quality free templates online. Company Partners also offers examples and guidance, ensuring your plan is comprehensive and tailored for the South African market. . You can also view the Company Partners example to act as a guide you through this process.

What are the characteristics of a Strong Business Plan?

A good plan is clear, concise, and detailed, with a strong emphasis on market analysis and financial projections. The professionals which view your business plan to make a decision whether to invest or fund you needs to have a clear picture of your trajectory and if their investment/money will be well spent. Company Partners ensures that your plan is adaptable and strategically aligned with your business goals.

What is the Role of a Business Plan Consultant?

Hiring professional help for business plan writing, is it worth it.

Absolutely, and this is a service provided by Company Partners. Our experienced consultants can develop a plan that reflects your vision and market needs, offering valuable insights and expertise. Our services are available throughout South Africa.

Is Incorporating a SWOT Analysis in Business Plans important?

Yes, incorporating a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis is vital. It offers insights into your competitive position and business environment. Company Partners can assist in identifying these crucial factors, ensuring your business plan is comprehensive and strategically sound.

About the page author

About the page author

Liam Stander completed his Bachelors Degree at Stellenbosch University. Started first company at the age of 19. Co-Founded Company Partners.

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PRE-WRITTEN BUSINESS PLANS FOR SOUTH AFRICA (PDF, WORD AND EXCEL): COMPREHENSIVE VERSION, SHORT FUNDING/BANK LOAN VERSION AND AUTOMATED FINANCIAL STATEMENTS

Posted by BizBolts | All Articles , Business Plans

PRE-WRITTEN BUSINESS PLANS FOR SOUTH AFRICA (PDF, WORD AND EXCEL): COMPREHENSIVE VERSION, SHORT FUNDING/BANK LOAN VERSION AND AUTOMATED FINANCIAL STATEMENTS

We have several payment methods which you can use to buy the business plans.

Payment Method 1 (Visa card, Mastercard, Credit card, Debit Card) – R500

To purchase the business plans using Visa Card/Master Card click here: Business Plans Store . After you have purchased, you will instantly see the download link for the business plan package on the screen. We will also email you the download link. Click the button below to purchase business plans using Visa Card/ Mastercard.

South Africa Business Plans

The business plan package is a zipped compressed file containing the PDF, Word and Excel documents. To open the package after downloading it, just right click, and select Extract All. If you have any problems in downloading and opening the files, email us on [email protected] and we will assist you.

Payment Method  2 – (Instant EFT – FNB, Absa, Standard Bank, Nedbank, CapitecBank, Investec, TymeBank and African Bank. )

Other payment methods.

  • Cash deposit into our FNB Company Bank Account
  • EFT Transfer to our FNB Company Bank Account

Call/Whatsapp us on +27606334830 for the other payment methods. (Whatsapp us by clicking the link https://wa.me/27606334830 ). Email: [email protected] .

Testimonial 1

Many thanks to the BizBolts team for putting together a fantastic business plan, I could not have done this business plan on my own. I managed to get funding from investors to start my butchery business using your business plan.

Testimonial 6

It is with excitement and pleasure to inform you that I have been successful in securing a loan from my bank. This would not have been possible if not for the BizBolts Business Plan. Thank you for your help, my dreams are now coming true.

Testimonial 3

The business plan has a highly professional look and feel. The research really helps me look deep into the market that I am targeting, it’s well suited for the South African market. The business plan clearly outlined everything I need to start the business and the costs. It’s now easier to budget and plan. Thank you very much.

Testimonial 2

I am extremely pleased with the business plan and financial statements. The business plan is very detailed & it meets my requirements. I feel better equipped with tools that can help me secure funding.  I would have no hesitation of recommending your business plans to other people.

Testimonial 4

The business plan was very helpful, you did a great job of taking ideas and putting them into words as well as pointing out other aspects of the business plan I wouldn’t have thought of. I got funding using your business plan and it’s now 4 months since I started my poultry business, and everything is going well.

Testimonial 7

Thank you BizBolts for the business plan. I received the business plan immediately after payment, it was money well spent ! I was able to easily edit the business plan. After using the BizBolts business plan, I can wholeheartedly recommend their products and skills.

Testimonial 5

The BizBolts poultry business plan led us down the path from start to finish. Contact details of suppliers of key requirements were included in the business plan. It helped us crystallize our strategy, and the business plan was well received by the bank.

About the Business Plans

We decided to introduce the South African business plans after noting that many South Africans were venturing into businesses without a full understanding of the industry, market, how to run the businesses, the risks involved, profitability of the businesses and the costs involved, leading to a high failure rate of the start-ups.

Our business plans will make it easier for you to launch and run a business successfully, fully knowing what you are going into, and what’s needed to succeed in the business. It will be easier to plan and budget as the business plans will lay out all the costs involved in setting up and running the business. They are designed uniquely for the South African market.

USES OF THE BUSINESS PLANS (PDF, WORD AND EXCEL)

These business plans can be used for many purposes including:

  • Raising capital from investors/friends/relatives
  • Applying for a bank loan
  • Start-up guide to launch your business
  • As a project proposal
  • Assessing profitability of the business
  • Finding a business partner
  • Assessing the initial start-up costs so that you know how much to save
  • Manual for current business owners to help in business and strategy formulation

CONTENTS OF THE SOUTH AFRICAN BUSINESS PLANS (PDF, WORD AND EXCEL)

All our pre-written plans include, but not limited to:

  • Market Analysis
  • Industry Analysis
  • 5 Year Automated Financial Statements [ Income statements, cash flow statements, balance sheets, monthly cash flow projections (3 years monthly cash flow projections, the remaining two years annually),break even analysis, payback period analysis, start-up costs, financial graphs, revenue and expenses, Bank Loan Amortisation]
  • Marketing Strategy
  • Risk Analysis
  • SWOT & PEST Analysis
  • Operational Requirements
  • Operational Strategy
  • Why some South Africans in that type of business fail, so that you can avoid their mistakes
  • Ways to raise capital to start your business in South Africa

All our agriculture pre-written business plans include technical aspects of how to keep and rear the animals / farm the crops. They also include a mini-directory with contacts which will prove to be helpful in launching and running the business. E.g. for broiler poultry we will provide the contact details for South African suppliers of feeds, equipment, day old chicks, abattoirs, training companies etc)

The Business plan package consist of 4 files

  • Business Plan – PDF file (Comprehensive – Between 70-105 pages)
  • Business Plan – Editable Word File (Comprehensive – Between 70-105 pages)
  • Business Plan Funding Version – Editable Word File (Short version for applying for a loan – between 35-50 pages)
  • Business Plan Automated Financial Statements – (Editable Excel file)

The financial statements are automated. This implies that you can change an item eg unit price, and all the other financial statements will automatically adjust to reflect the change.

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About The Author

BizBolts

BizBolts (Pty) Ltd is a business research company based in Johannesburg, South Africa. We sell prewritten business plans for various industries including livestock production, crop farming and retail businesses. BizBolts also publishes articles on business ideas, business news, business tips, personal finance, and entrepreneur profiles.

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holding company business plan south africa

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IMAGES

  1. 8 Simple Steps to a Successful Business Plan for the South African SME

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  2. Holding Company Business Plan Template [Free PDF]

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  3. Business Plans in South Africa

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  4. How to Start a Business in South Africa

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  5. SOUTH AFRICA

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  6. Business plan-guidelines-for-south-african-businesses

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  1. Step-by-Step Guide: How to Register a Holding Company in South Africa

    1. Determine the type of holding company: There are different types of holding companies in South Africa, such as private, public, and non-profit. Each type has its own specific legal requirements, so it is essential to determine the type of holding company you want to register. 2.

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    Alternatively, if you have any queries you can call us on our TOLL FREE phone number (landlines): 0800 007 269 or email us via [email protected]. The structural advantages of Holding Structures can help you manage multiple services, products and even businesses under one company.

  3. How to set up a holding company in South Africa

    Register with the CIPC. The first thing you have to do is to register your business with the CIPC, this only costs R125. You will be required to send your ID, proof of address and other documents. Choose a company name and select the appropriate category to register your company under. At this point you will have to select the number of shares ...

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  5. PDF Business Plan Guidelines

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  6. Register a Holding Company

    50 000+ Clients assisted since 2006. in South Africa. A Holding Company is a Company that holds the shares within other companies, acting as branches or subsidiaries which has a specific purpose. The Holding Company will not trade with the subsidiaries, but rather act as a central facilitator - which holds shares on behalf of main ...

  7. Holding Company Business Plan Template & Guide [Updated 2024]

    Holding Company Business Plan Template. Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their holding companies. On this page, we will first give you some background information with regards to the importance of business planning.

  8. Holding Company ☑️ Explained for Dummies

    A holding company is a type of company that owns a controlling interest in another company, controlling their management policies and decisions. All Share (J203) = 73 218. ... Best FSB / FSCA Regulated Forex Brokers in South Africa; ECN Forex Brokers in South Africa; A - Z Shares; JSE Top 40; JSE All Share Index (ALSI) Top 100 JSE Listed Firms;

  9. PDF Partnering you. Growing the economy. Developing Africa. Business Plan

    A business plan is a working document that reflects the business strategy of a company, its operating structure, and most ... (existing business including certificates of holding, subsidiary or associated companies linked to the ... without restrictions in terms of the South African Council of the Valuers Profession (SACPVP) guidelines ...

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    E.g. for broiler poultry we will provide the contact details for South African suppliers of feeds, equipment, day old chicks, abattoirs, training companies etc) The Business plan package consist of 4 files. Business Plan - PDF file (Comprehensive - Between 70-105 pages) Business Plan - Editable Word File (Comprehensive - Between 70-105 ...

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