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Delivery Service Business Plan Template

Written by Dave Lavinsky

delivery business plan

Delivery Service Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their delivery service companies. 

If you’re unfamiliar with creating a delivery service business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a delivery service business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your delivery service business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.  

Why You Need a Business Plan

If you’re looking to start a delivery service business or grow your existing delivery service company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your delivery service business to improve your chances of success. Your business plan is a living document that should be updated annually as your company grows and changes.  

Sources of Funding for Delivery Businesses

With regards to funding, the main sources of funding for a delivery service business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for delivery service companies.

How to Write a Business Plan for a Delivery Service Business

If you want to start a delivery service business or expand your current one, you need a business plan. The sample below details the necessary information for how to write each essential component of your delivery service business plan.  

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of delivery service business you are running and the status. For example, are you a startup, do you have a delivery service business that you would like to grow, or are you operating a chain of delivery service businesses?

Next, provide an overview of each of the subsequent sections of your plan. 

  • Give a brief overv iew of the delivery service industry. 
  • Discuss the type of delivery service business you are operating. 
  • Detail your direct competitors. Give an overview of your target customers. 
  • Provide a snapshot of your marketing strategy. Identify the key members of your team. 
  • Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of delivery service business you are operating.

For example, you might specialize in one of the following types of delivery service businesses:

  • Courier Delivery Services : This type of business provides air, ground, or combined courier delivery services.
  • Express Messenger Services : This type of business provides express messenger and delivery services.
  • Package Delivery Services : This type of business delivers parcels, documents. and packages.
  • Packing and Sorting Services : This type of business prepares items to be delivered.
  • Transporting and Trucking Services : This type of delivery business transports items via truck. 

In addition to explaining the type of delivery service business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include the number of delivery drivers you employ, the number of items delivered, reaching X number of clients served, etc.
  • Your legal business structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the delivery service industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the delivery service industry educates you. It helps you understand the market in which you are operating. 

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section:

  • How big is the delivery service industry (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential target market for your delivery service business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your delivery service business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals, schools, families, and corporations.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of delivery service business you operate. Clearly, individuals would respond to different marketing promotions than corporations, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other delivery businesses. 

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes other third-party delivery services, ship-to-store services, and other types of delivery services. You need to mention such competition as well.

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

  • What types of customers do they serve?
  • What type of delivery service business are they?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

delivery service competitive analysis matrix

  • Will you provide options for local and long distance delivery?
  • Will you offer products or services that your competition doesn’t?
  • Will you provide better customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a delivery service, your marketing strategy should include the following:

delivery service marketing plan diagram

Product : In the product section, you should reiterate the type o f delivery service company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide express delivery, air transit courier services, or long distance delivery services? 

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of yo ur plan, yo u are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your delivery service company. Document where your company is situated and mention how the site will impact your success. For example, is your delivery service business located in a busy retail district, a business district, a standalone office, or purely online? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your delivery service marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

  • Advertise in local papers, radio stations and/or magazines
  • Reach out to websites 
  • Distribute flyers
  • Engage in email marketing
  • Advertise on social media platforms
  • Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your delivery service business, including answering calls, scheduling pick up and delivery of items, managing drivers, etc. 

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to reach your X number of deliveries made, or when you hope to reach $X in revenue. It could also be when you expect to expand your delivery service business to a new city.  

Management Team

To demonstrate your delivery service business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company. 

Ideally, you and/or your team members have direct experience in managing delivery businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a delivery service business.   

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance s heet, and cash flow statements.  

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you schedule 5-10 deliveries per driver per day and have 6 drivers ? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

delivery service sales forecast

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your delivery service business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.  

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt. 

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a delivery service business:

  • Cost of equipment and office supplies
  • Payroll or salaries paid to staff
  • Business insurance
  • Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office location lease or a list of geographic locations you serve.   

Writing a business plan for your delivery company is a worthwhile endeavor. If you follow the template above, by the time you are done, you will have an expert delivery service business plan; download it to PDF to show banks and investors. You will understand the delivery service industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful delivery service business.  

Delivery Service Business Plan FAQs

What is the easiest way to complete my delivery service business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your delivery service business plan.

How Do You Start a Delivery Service Business?

Starting a delivery service business is easy with these 14 steps:

  • Choose the Name for Your Delivery Service Business
  • Create Your Delivery Service Business Plan
  • Choose the Legal Structure for Your Delivery Service Business
  • Secure Startup Funding for Your Delivery Service Business (If Needed)
  • Secure a Location for Your Business
  • Register Your Delivery Service Business with the IRS
  • Open a Business Bank Account
  • Get a Business Credit Card
  • Get the Required Business Licenses and Permits
  • Get Business Insurance for Your Delivery Service Business
  • Buy or Lease the Right Delivery Service Business Equipment
  • Develop Your Delivery Service Business Marketing Materials
  • Purchase and Setup the Software Needed to Run Your Delivery Service Business
  • Open for Business

Learn more about how to start your own delivery service business . 

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.

Click here to see how Growthink’s business planning advisors can create your business plan for you.  

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business plan delivery service pdf

Crafting a Winning Business Plan for Your Delivery Service

Rakesh Patel

  • Last Updated: June 8, 2023

Business Plan for Delivery Services

  • A delivery service business plan should consist of key elements like market analysis, pricing strategies, and marketing plans.
  • Also, you need to develop a strong brand identity and reputation for reliable and efficient delivery services to compete in the market.
  • Newly developed business plans should focus on customer satisfaction and building strong relationships with them.

The delivery services business industry is BOOMING ! New delivery service businesses are popping every day around the world. Whether you’re starting a business dealing in same-day delivery, or if your customers are in another area of the delivery industry, you need a plan!

A business plan for delivery service companies is essential for success. This article will look to get you situated, started, and get you on your way to creating a delivery business or courier business that will attract customers & create repeat customers and hopefully provide you with everything to get started.

This guide will be helpful for you whether you need details on how to start a grocery delivery service business, courier service business, grocery delivery service, or any business with a component of delivery service.

Table of Contents

Why have a Delivery Business Plan?

What are the parts of a business plan for delivery service, how to write a business plan for delivery service.

  • Get Started With Your Online Delivery Service Business Plan

There are many reasons to have a delivery service business plan . First and foremost, it’s a tool to help you make important decisions, helping you navigate difficult decisions. Good planning allows you to reduce expenses, create a better experience for customers, and ultimately have a higher chance of success.

A delivery service business plan can also access startup capital, funding, partners, and even recruit employees. This is true whether you are starting a goods delivery or grocery delivery business or any other type of small business.

If you have the question “ How to start a delivery service business ?” going in your mind, then keep reading. You will find the answers.

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Small business owners have argued how to prepare business plans for ages. The delivery service is no different because there are a variety of ways a delivery service plan can be written.

Whether you are trying to write a grocery delivery business plan , courier delivery service business plan, or a flower delivery service plan, this guide will help you through it.

The following points will guide you about what to work on when you are preparing a proposal for delivery service business:

Overview of Your Delivery Services Business Plan

Typically, this is called the “Executive summary” it will summarize the key points of your enterprise.

Market analysis

This is the foundation for the whole delivery service business plan. Information on the delivery industry in your area will lead you to a higher likelihood of success.

It helps you figure out your delivery business model, finding and adding delivery strategy, and give several small delivery business ideas .

Company Profile

Most sample business plan templates will have this section as well. It’s all about your courier service business . What type of customers are they going to have? What is your business name? Are you a good business owner? Give the overview!

This part will require you to create a unique logo, the kind of business delivery services you will offer.

Marketing and Sales

This section is all about promoting, selling, and building a robust marketing plan! Who are your customers in your area? How will you promote your business and reach that target market? How will your sales engine keep generating you the money you need to ensure you have ongoing customers and a successful small business or courier business.

Operational Plan for Delivery Service

Who is part of your team? Who are the business owners? How are you going to reach those target customers? What demands are you meeting? Are you going to their homes? Or doing deliveries only to businesses? 

All businesses need to worry about the money. The most important part (arguably) of the service delivery plan is the financials. Whether you’re a goods delivery business or a courier business, you want to ensure that you get the financials done right. 

Parts of a Business Plan for Delivery Service

Executive Summary

This section is really a summary of the rest of the other sections. So just put the most salient parts here! This page should be a maximum of one page long!

Section 1 – Market Analysis / Industry Analysis

As mentioned, this section is all about an overview of the delivery businesses in your city. And understand how the industry works. Here are the factors you’ll want to have in this section:

  • Industry Analysis: This is a bigger picture view. For instance, if you are a courier business dealing with parcels, you want to know the world’s big picture view and in the USA. This helps to get a perspective. If you are a goods delivery business, shipping goods from clothing to subscription boxes, you’ll also want a bigger picture view. Take a look at the business model followed in industry internationally.
  • Local competitive analysis: For a proper competitive analysis, you’ll also want to look at local businesses and service providers in competition. You’ll first want to know which competitors are in your area competing for the same market. If your prospective customers are looking for deliveries for specific goods (like brewery kegs or dairy products), is there a competitor? If you are planning a courier service, are other delivery  companies dealing in this area? If so, what are they charging? How are they executing? This data is gold! It helps you gain competitive advantage over others.
  • SWOT Analysis: A market and competitive analysis will push you to create a SWOT analysis of your business. It is the best way to get started with a plan.
  • The Opportunity: After a great analysis, this allows us to identify the opportunity for that type of company in your region. Get as specific as you can (dollars and cents).

Section 2 – Company Profile

This second part flows well from section 1 as it says how you will “deliver the goods,” so to speak (whether or not you’re literally going to deliver goods)! This is also your personal account of your business. The sections to include are the following:

  • Company Name: What is your company name? 
  • Business Overview:  More or less a one-liner explaining the whole delivery company organization model. Mention your Mission and Vision Statement. Give a brief delivery service business description.
  • Type of business: In this section, you’ll specify what type of company you are (food delivery service, flower delivery servicer, or a goods delivery service). Are you a single car driver to serve small businesses, or are you planning a large scale courier business?
  • Products or Services Offered: What services are offered? Are you a goods delivery business? Or are you delivering documents? Or are you doing deliveries for products?
  • Unique Value Proposition: How are you doing to differentiate yourself from others? (hint: it’s easy quality, speed, price, experience, same day deliveries or ideally all of them!)

Section 3 – Marketing Strategy and Business Development

The engine that keeps the business running is money. To get the money, you need clients. To get clients, you need to attract them with marketing. Here are the sections you’ll need for section3.

  • Target Customer and niche: This is taken from the market analysis, ideally. At this point, you’ll have done sufficient research, and you’ll have a great idea of customer discovery, who you are targeting and why!
  • Marketing Assets: To do marketing, you’ll need a whole variety of what they call “marketing assets” this includes branding, logo, business cards, websites, brochures, etc.
  • Marketing Strategy: How are you going to get the word out? What channels are you going to use? Online or digital marketing? Or are you going to go “old school” like radio ads? Recruiting a cut-throat marketing strategy will help you step up.
  • Customer Service: How are you going to deliver excellent customer service? What kind of delivery options are you offering? What are the payment options you offer? 
  • Sales and Business Development: And of course, how are you going to carry out your sales? Do you have a sales process? Are you going to get clients to fill out an online form? This is where you write this all out.

Section 4 – Team and Operations

This section is about business structure, operations, and really how your company works overall!

  • Business Structure: This includes specific legal elements like the legal structure and the type of business license you will get.
  • Employees: Will you need employees? Are they full-time? Or Part-time? Will you start with contract drivers? Who are the co-owners?
  • Equipment: In here talk, about that you need to carry out your duties. This includes equipment, the vehicle you will use, the computers, and so on.
  • Operations: Where will you operate? Out of an office? How will the whole company communicate internally etc.?

Section 5 – Financials

This section is all about money! Honestly, every business is about money. As an entrepreneur, you know  it’s also about the funding, cash flow. Here are several things to think about:

  • Startup costs: What are the costs involved to get started?
  • Revenues/Sales projection: How much do you plan on making in year 1? Year 2? Generally, projections are for 2 or 3 years for an initial plan and 5 years for a more established company.
  • Expenses: What are the expenses you will encounter? These are generally divided into two types. The first is called Cost of Goods Sold, or Cost of services sold. The second type is called operational expenses, which are also known as “overhead” this would include vehicle costs, fuel costs (delivery costs) office costs, and so on.

Make a check list of all the points mentioned above and any other aspects you feel are important for your niche. A good checklist will make it easier for you to get started with your business plan for delivery service. You will not miss out on anything.

The key is not to get stuck with the delivery service business ideas in your head: get it out! Please put the delivery services business plan on paper. And make sure you get ideas from talking to as many people in your target market. Many courier services get stuck and spend too much time ruminating on the business ideas; the best thing to do is quickly get the first version, validate it, and update it as you need it.

The number one thing to do to start a business, any business, is to start by researching and business planning. The problem is that you don’t want to do too much of that. The key to business success is the balance between taking action and making informed decisions. Keep experimenting, and you’ll find it. ?

All delivery businesses charge a different rate for their services. For instance, what a courier delivery business earns from a single delivery will differ from what business delivering food earns. But a delivery business is highly profitable as the demand for products and services to be delivered at the doorstep of the customers is increasing. This improves the scope for profitability for all kinds of delivery businesses.

Start with Your Online Delivery Service Business Plan

This is part of an ongoing series to help more businesses to get started and get going with a delivery aspect. We have several other blogs as a part of this series that covers:

  • Courier delivery business;
  • Food delivery service;
  • Alcohol delivery service;
  • Grocery delivery business.

We hope this has been useful, and as always, we are there to serve you, our users and get you successfully delivering and making a profit. We hope that this article finds you in good health. Stay safe and safe travels.

Rakesh Patel

Rakesh Patel, author of two defining books on reverse geotagging, is a trusted authority in routing and logistics. His innovative solutions at Upper Route Planner have simplified logistics for businesses across the board. A thought leader in the field, Rakesh's insights are shaping the future of modern-day logistics, making him your go-to expert for all things route optimization. Read more.

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Delivery Service Business Plan: Guide and FREE Template

business plan delivery service pdf

Did you know that the delivery service industry is expected to reach $658.3 billion by 2031 ? If you’ve been thinking about starting a small business like food delivery or grocery delivery, there has never been a better time. Customer demand is at an all-time high and startup costs are under $10,000 on average. 

The first step to creating a successful delivery service business is — no surprises here — writing a business plan. In this guide, we’ll outline everything you need to know to turn your business idea into reality, and provide a free template for you to get started.

💡If you’re already done your homework and just want to get started, go ahead and start filling out our free delivery service business plan template .

Six reasons to create a business plan for your delivery service 

Did you know that 71% of fast-growing companies have a detailed business plan? And entrepreneurs who have a written plan are 260% more likely to actually start their business and see success. 

That’s because your business plan is your blueprint for getting started, and then guiding you to success in your new business. It will help you:

  • Decide if your business idea is viable.
  • Conduct a market analysis to understand your competition, customers, and growth ability.
  • Set your goals, and create strategies for achieving them.
  • Make important decisions about products, marketing, staffing and funding. 
  • Raise funding from banks or other investors. 
  • Track your progress, growth and profitability.

The main components of a delivery service plan

A woman sitting at a table with an open laptop computer, a binder and documents spread out. She is holding a pencil and looking down at a document marked with sticky notes. 

A business plan is a summary of all your business’s potential operations, so it includes multiple components. Here they are:

1. Executive summary

This section is an introduction to your business, so you want to make it appealing. Answer the following questions: 

  • What’s going on in the delivery service industry? 
  • What type of delivery service business are you opening? 
  • What sets your business apart from well-known delivery options, like FedEx and USPS? 
  • Who are the key members of your team? If you are just starting out, your only team member might be you. In this case, list your experience and commitment to success. 
  • What are your financial projections showing? What are your operating margins and tentative profitability? 

You don’t want to bore the reader in this section. Make it engaging, and outline key points and advantages of starting your business. Don’t include any negative information.  For example, you shouldn’t say that the delivery service market is oversaturated. If it was, opening a new business wouldn’t be very successful, would it? 

Another common mistake to avoid is understating the qualifications of your team. Don’t say you lack the capital to hire team members, or that you don’t have the necessary experience to run the business. Instead, stay positive with words like “the (company) plans on hiring additional help once we enter a growth phase.”

2. Company overview

The company overview is a deeper dive into the fundamentals of your delivery service. Here, you will pinpoint the type of business you will operate. For example, will you be a pure delivery company, like a courier or express messenger? Or will you be delivering your own products, like food, beverages or flowers? Or maybe you’ll deliver on behalf of other producers, like many grocery delivery services that work with different farmers. Will you offer same-day delivery?

A courier service business plan will be different in some ways from a plan for a grocery delivery service company, but you’ll need to answer all the same questions.

It’s not uncommon for delivery service businesses to engage in more than one service. List all services that you plan on operating. 

In the company overview, you will also outline your “why” for starting the business, important milestones you have already achieved, and information on the legal structure of your business. You may also want to include a mission statement here. 

3. Industry analysis

Now, it’s time to get down to the facts. Include industry growth facts, such as that the compound annual growth rate in the United States is 5.7% or that there are currently over 250,000 courier and local delivery companies . 

Properly completing this section will require some industry and market research. Great research starting points include IBISWorld , the Small Business Administration (SBA), and your state’s website, if you are offering local courier services.  This is not only beneficial to show the opportunities in the market, but you will also develop insights into how to set yourself apart from competitors. 

Be sure you include information on market conditions, main competitors, key suppliers, current trends, and where the industry is headed. 

4. Customer and market analysis

A man wearing an apron and sterile gloves loads packaged salads into a bag for delivery. 

Who is your primary customer? Are you looking to work with individuals or businesses? What types of businesses or individuals are your ideal potential customers? Identifying your target market, and how will you win new customers, is critical to developing accurate marketing strategies. 

Try to be as detailed as possible. Pinpoint the age, gender, geographic location, income levels, and needs of your target market. 

5. Competitive analysis

The competitive analysis section will highlight your competition and how you plan on setting your business apart. You should uncover data to back up your claims. For example, recent studies show that 73% of customers have had bad delivery experiences , and 16% have advised friends or family to avoid the retailer. 

Statistics like these can help to show that prioritizing customer service is how your business will shine. You might choose to include a chart or graph on common traits that your business and competitors have. Identify weaknesses, strengths, pricing differences, and the target market of competitors as well. 

Could you offer local delivery to companies in your area to boost their revenue? How about delivering outside of normal hours, such as overnight? Do you have the capabilities to specialize in fragile package delivery? These are all ways that you can differentiate yourself from competitors. 

6. Marketing strategy

Using all of the information and data you have accumulated, you will piece together a marketing strategy. Going through the four Ps can give you a comprehensive marketing plan:

  • Product: Discuss the type of services you are providing again, including the specifics, like late night delivery or fragile package options. 
  • Price:   Reinforce your pricing structure and make a comparison with competitors. 
  • Place: Identify where you will be delivering. This could be local, regional, or national. 
  • Promotions: Put together a general strategy for how you will attract customers. Will you advertise in local papers, or go for a pure e-commerce model? How about social media or email marketing? Talk about how your delivery service website will use SEO, how you’ll build relationships with local businesses, or how you’ll search for jobs on courier listing sites. 

Your marketing strategy is very important for displaying how you will attract customers using your competitive edge. 

6. Operating strategy

This section of your delivery service business plan will outline both the day-to-day operations and the long-term goals of your business. In the executive summary, you touched on a few of your main goals. In this section, you will elaborate on those items. 

Common day-to-day operations might include listing the tasks of your team, like answering calls, scheduling, and dispatching routes to delivery drivers. How will you plan your deliveries? Will you hire your own drivers, or use contractors? What about a vehicle fleet? What software will you use to track deliveries, customer requests, and costs? 

Long-term goals might be increasing revenue by a certain percentage each year, or adding a specific number of trucks every few months. Maybe you want to grow revenue by 3% each year. What can you do to get your business there? Will you increase prices to match inflation, win new customers or hire additional staff? 

Both your short-term and long-term goals need to be reasonable. Don’t say you’ll grow revenue by 50% in your first year, or have 20 delivery team members right from the start. Reasonable goals are easier to work toward and can keep you and your team motivated. 

7. Management team

Your team is essential to the success of your delivery business. If you have a partner with years of industry experience or a manager with a stellar record, incorporate that expertise and experience into this section. 

You should have a clear management structure and chain of command. Keep in mind that job roles can overlap, especially if you only have a few team members. Identify who will handle hiring, day-to-day operations, high-level decisions, and customer service. 

Also, be sure that you include any mentors that are guiding you along the way. This could be an advisor in the industry, a family member, or a friend. 

8. Financial projections

Two people sit side by side at a table with their computers. There are printed financial projections on a clipboard.

A key component of your delivery business plan is projected financial statements. If you are just starting out, you might not have years of historical financial information. This is why you need to project your expected revenue, operating expenses, assets, and profit based on industry research and your specific business characteristics. 

Your financial plan should include at least five years of financial projections. This helps you determine your business’s chance of being successful and profitable. Prospective lenders and investors will also want to see this information. Here are the main financial statements you will develop: 

  • Income statement : This outlines your revenue, expenses, and bottom-line number, known as net income. A positive net income indicates a profitable business, while a negative number suggests you are losing money. 
  • Balance sheet : The balance sheet tracks your overall financial health by outlining assets (what you own), liabilities (what you owe), and equity (what you’ve earned, contributed, and taken out of the company). 
  • Cash flow statement : This tracks the movement of money in your business. The three main categories found in this document are cash earned or spent from operations, financing activities, and investments. 

It can be hard to plan out all of these expenses, which is why many delivery service businesses use an accountant to help. 

Don’t just hire the first accountant you come across. Interview a few to confirm that you feel comfortable with them and can develop a good working relationship. Also check that they have experience helping startups, especially in the delivery service industry. This is because the business model that delivery service businesses follow isn’t the same as other industries. 

Accountants will usually list the clientele they work with directly on their websites. Otherwise, don’t be afraid to reach out and set up a consultation. 

9. Appendix

The appendix will contain additional schedules, financials, graphs, maps, and supporting information for your delivery service business plan. 

Top things to know before writing your delivery service business plan

Before you create your delivery service business plan, you will need to think about the big picture. This includes evaluating the following components: 

1. What delivery service model will you choose?

In your delivery business plan, you will need to decide exactly what kind of courier or delivery service you want to offer.

First, consider how you will run your daily delivery operations . Will you do it all in-house , including hiring and managing your own drivers? This is how Walden Local in New England does it, using their own branded vehicle fleet and drivers to deliver local meat and fish directly from farms to customers. This gives you total control over delivery operations, but you will need your own delivery vehicles. This can increase the costs, especially when you factor in vehicle maintenance.

Alternatively, you could outsource your actual deliveries via a gig economy app like DoorDash or Uber Eats. Many restaurants and ghost kitchens choose this operating model, preferring to focus their effort on the actual product they’re delivering. 

Second, what delivery time frames will you offer? The three main options here are:

  • On-demand delivery: This literally means you will deliver (or pick up and deliver, in the case of a courier service) as soon as the customer places their order. Depending on the exact product, this could be the same day (groceries) or the same hour (restaurants). This is highly convenient for customers, but expensive to operate.
  • Batched delivery: If you expect very high volumes, or if you choose to offer next-day delivery or later, you have the option of creating delivery batches so you can create more efficient delivery routes and schedules. This makes it easier to deliver profitably, but isn’t suitable for a business like a restaurant.
  • Scheduled delivery : This is a favorite delivery model for subscription services like meal prep companies, and it can make delivery operations much easier. It means pre-planning deliveries to specific areas on specific days — for example, I subscribe to a flower delivery service that means I get fresh blooms on my doorstep every second Wednesday. You will need to be very clear upfront with your customers about how their deliveries will work, but if you manage expectations clearly this can be an excellent option.

You can read more insider tips for starting your own delivery business here . 

2. How will you set up and staff your business? 

During the  business planning process, you should form a legal business structure. This entails registering your business name with your state and applying for an Employer Identification Number. You will need to pick out a business structure, such as a single-member LLC, a partnership, or a corporation. Talking with an accountant can help you find the most favorable structure. 

Keep in mind that staffing can take some time, especially with talent shortages. Before you can accept your first delivery order, you need to go through the hiring and training process with staff members. Knowing how to hire and retain delivery drivers , in particular, can help you save a lot of time and money. 

Do your research on a competitive wage, determine how you will process payroll, pinpoint the benefits you will offer, and create job listings. The right team members working alongside you can help your business thrive. 

3. What delivery management software will you use?

If you want an efficient, profitable delivery service business , sooner or later you’ll need proper delivery management software . Plenty of delivery businesses have started out using nothing but Excel spreadsheets, but that can quickly become a brake on your growth. Considering your delivery software while you’re making your business plan can give you an edge. Look for software that will make it easy to:

  • Upload orders
  • Use route optimization to plan efficient delivery routes
  • Dispatch to a mobile driver app
  • Track delivery progress in real time
  • Send customer notifications
  • Manage driver timesheets and payroll

The right delivery management software can help you achieve profitability, offer a great customer experience, and ensure on-time deliveries.

How to use the template

Now that you know what to include in your delivery service business plan, it’s time to get started. You can open a copy of the template right now and start writing. Here are some tips we’ve learned along the way: 

  • Don’t jump around: Work on your delivery business plan section by section, starting at the top. Jumping around results in missed information and confusion. 
  • Re-read Sections – It’s helpful to read through each section a few times before you create your own. 
  • Be Thorough – The more thorough you are, the more beneficial your plan will be. After all, the goal of a delivery business plan is to provide you with guidance for starting your business. 
  • Be Honest – Oftentimes, delivery service business owners adjust their plans to make their business look more attractive. You want to be honest throughout the plan to give you an accurate roadmap of what you need to do to become successful. 

If you are still struggling to piece together your business plan after reading this guide, don’t hesitate to reach out to an expert for help. 

Final Thoughts and Access to Your Free Template

A delivery service business plan is a resource that can bolster the success of your new delivery business. Take the time to conduct research and put thought into your plan. You don’t want to start your business and scramble to figure out who your target market is or how to display your competitive advantage. Here is our free template . 

If you’re in the market for delivery management software, Routific has you covered. We infuse accuracy and efficiency into our platform, giving you the tools to increase profit, meet customer demands, and ensure your team maximizes productivity. Reach out to schedule your free consultation.

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Home » Sample Business Plans » Wholesale & Retail

How to Write a Grocery Delivery Business Plan [Sample Template]

Are you about starting a grocery home delivery service? If YES, here is a complete sample grocery delivery business plan template & feasibility report you can use for FREE. Okay, so we have considered all the requirements for starting a grocery delivery business.

We also took it further by analyzing and drafting a sample grocery delivery service marketing plan template backed up by actionable guerrilla marketing ideas for grocery home delivery businesses. So let’s proceed to the business planning section.

Why Start a Grocery Delivery Service?

For sure it is challenging starting any business, but one business that you can start with minimal challenges is a grocery home delivery business. A grocery home delivery business is a business that involves helping your clients shop groceries and get it deliver to them in their homes.

With this type of business, you can choose to own a store if you have the financial capacity to or you can choose to operate without a store. The bottom line is that you should know how to source for groceries and how to get delivered to your customers.

The truth is that, starting a grocery home delivery business is a profitable business, it is very easy business to start and it is not so capital intensive. Getting the right products that people want to buy and good stock keeping records are the secrets of running a grocery home delivery business. A grocery home delivery business can be run offline from a conventional retail store or online on an online e-commerce retail site.

So, if you have decided to start a grocery home delivery business, then you should ensure that you carry out feasibility studies and also market survey. This will enable you properly locate the business in a location with the right demography and then hit the ground running.

Business plan is yet another very important business document that you should not take for granted in the bid to launching your own business. Below is a sample grocery home delivery business plan template that can help you to successfully write your own with little or no hassle.

A Sample Grocery Delivery Service Business Plan Template

1. industry overview.

The Grocery stores industry, including grocery home delivery, and supermarkets, account for the largest share of food sales in the US. In 2013, grocery stores and grocery home delivery services accounted for 90 percent of the country’s food and beverage sales, while supermarkets accounted for 95 percent of the total grocery sales.

The food retail industry is a high-volume, low-margin business, with cutthroat competition from all quarters. It includes grocery stores, grocery home deliver services and supermarkets, as well as convenience stores.

The staples offered at these stores make the industry non-cyclical. In addition, grocery stores, grocery home delivery services and supermarkets offer an alternative to restaurants during tough economic times, as buying groceries for home cooking is one alternative.

Buying prepared foods, which are new higher-margin offerings at grocery stores cum grocery home delivery services, is an additional alternative to restaurants. However, offering new higher-margin items such as gourmet foods, prepared foods, and general merchandise is making this industry more cyclical than in the past, creating pressures on revenue during the recent economic downturn.

Small chains and independent grocers still dominate this industry, but national chains, such as Kroger, are increasingly growing in dominance. Mass merchants, such as Wal-Mart, are competing with grocery stores cum grocery home delivery services at their “supercenters” by offering lower prices through lower cost structures. Wal-Mart is now the world’s No. 1 seller of groceries.

Warehouse clubs, such as Costco and SAM’S CLUB ( owned by Wal-Mart ), can also compete on price by selling in large bulk. Supermarkets have responded to these threats by building larger “superstores” and also engaging in home delivery services.

The truth is that, conventional supermarkets are grocery stores with over $2 million in revenue, with average square feet of 15,000. Grocery stores that have less than $2 million in annual revenue sell almost entirely packaged and perishable goods, and are mostly independently owned.

Superstores are supermarkets with about 30,000 square feet, averaging $12 million in revenue. They often have an extended selection of food and nonfood items, with specialty departments such as florists, delis, bakeries, banking, pharmacy, and video rentals. Combination stores are hybrids of superstores and drugstores under one roof, with an average of 55,000 square feet.

The grocery stores cum grocery home delivery services industry ( supermarkets inclusive ) is a major sector of the economy of the united states which generates a whooping sum of well over 2 billion annually from more than 42,539 outlets scattered all around the United States of America.

The industry is responsible for the employment of well over 2,624,650 people. Experts project the Supermarket and grocery industry to grow at a 1.4 percent annual rate. The establishment in this industry that has a dominant market share in the United States are; Albertson, Kroger and Publix Super Markets Inc.

It is a fact that an estimated two-thirds of the United States’ gross domestic product (GDP) comes from retail consumption of which the supermarket and grocery stores industry contributes greatly. This is why the United States of America’s economy is measured with the yardstick of how well the retailing business is fairing in the U.S.

In essence, when there is an unstable economy, purchasing power drops and it impacts the retailing / grocery stores industry negatively which may result in the closure of some supermarket / grocery stores.

In recent time, the retail landscape has seen tremendous changes in the last 20 years; it has grown from the usual mom and pop outlets to a more organized and far reaching venture. The introduction of franchise and online store makes it easier for a retailer to reach out to a larger market far beyond the areas where his physical store is located. Hence the increase of grocery home delivery businesses.

Over and above, grocery home delivery services business is indeed a profitable business venture and it is open for any aspiring entrepreneur to come in and establish his or her business; you can chose to start on a small scale without a store or you can chose to start on a large scale with standard Grocery Store and strong online presence.

2. Executive Summary

Gina Grocery Home Delivery Services®, LLC is a standard and registered grocery store business that will also be involved in home delivery services. Our grocery store will be located in one of the busiest streets in Trenton – New Jersey. We have been able to lease a facility that is big enough to fit into the design of the kind of grocery store that we intend launching and the facility is centrally located in the heart of town with easy delivery network.

Gina Grocery Home Delivery Services®, LLC will retail (home delivery services inclusive) a wide range of durable goods and non – durable goods at affordable prices from different brands. We will engage in retailing general lines of food products, including fresh and prepared meats, poultry and seafood, canned and frozen foods, fresh fruits and vegetables and various dairy products et al. to our customers and also offer home delivery services.

We are aware that there are several large and small chains of supermarket / grocery store outlets all around Trenton that are also into home delivery services, which is why we spent time and resources to conduct our feasibility studies and market survey so as to offer much more than our competitors will be offering. We have self – service options for our customers, strong online presence and our outlet is well secured with the various payments of options.

Beyond selling the goods and products of top brands in the manufacturing and food industry and also offering home delivery services, our customer care is going to be second to none in the whole of Trenton – New Jersey and our home deliveries will be timely and highly reliable.

We know that our customers are the reason why we are in business which is why we will go the extra mile to get them satisfied when they patronize our products and also to become our loyal customers and ambassadors.

Gina Grocery Home Delivery Services®, LLC will ensure that all our customers are given first class treatment whenever they visit our grocery store. We have a CRM software that will enable us manage a one on one relationship with our customers no matter how large the numbers of our customers’ base may grow to. We will ensure that we get our customers involved in the selection of brands that will be on our racks and also when making some business decisions.

Gina Grocery Home Delivery Services®, LLC will at all times demonstrates her commitment to sustainability, both individually and as a firm, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients.

Gina Grocery Home Delivery Services®, LLC is a family business that is owned by Gina Jefferson and her immediate family members. Gina Jefferson has a B.Sc. in Business Administration, with well over 15 years of experience in the retailing / supermarket and grocery store industry, working for some of the leading brand in the United States. Although the business is launching out with just one outlet in Trenton – New Jersey, but there is a plan to expand our distribution network all across the state of New – Jersey.

3. Our Products and Services

Gina Grocery Home Delivery Services®, LLC is in the supermarket and grocery store industry to ensure that we go all the way to make available a wide range of goods and products from top manufacturing brands in the United States and other countries of the world.

We will have available in our store a wide range of durable goods and non – durable goods at affordable prices. Our products and services offerings are listed below;

  • Home delivery of fruit and vegetables
  • Home delivery of fresh and frozen meat
  • Home delivery of dairy products
  • Home delivery of beverages (including alcohol)
  • Home delivery of frozen foods
  • Home delivery of other food items
  • Home delivery of other non-food items
  • Home delivery of drugs and health products

4. Our Mission and Vision Statement

  • Our vision is to become the leading brand in the grocery home delivery services line of business in the whole of Trenton – New Jersey.
  • Our mission is to establish a grocery home delivery services business that will make available a wide range of goods and products from top manufacturing / production brands at affordable prices to the residence of Trenton and other cities in New Jersey where we intend marketing our services and products.

Our Business Structure

Gina Grocery Home Delivery Services®, LLC do not intend to start a grocery home delivery services business like the usual mom and pop business around the street corner; our intention of starting a grocery home delivery services business is to build a standard and one stop grocery store cum home delivery business in Trenton – New Jersey.

Although our grocery home delivery services business might not be as big as Albertson, Kroger or Publix Super Markets Inc., but will ensure that we put the right structure in place that will support the kind of growth that we have in mind while setting up the business.

We will ensure that we hire people that are qualified, honest, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders ( the owners, workforce, and customers ). As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of ten years or more.

In view of that, we have decided to hire qualified and competent hands to occupy the following positions that will be made available at Gina Grocery Home Delivery Services®, LLC;

  • Chief Executive Officer (Owner)
  • Store Manager
  • Human Resources and Admin Manager

Merchandize Manager

Sales and Marketing Manager

Information Technologist

  • Accountants / Cashiers
  • Customer Services Executive
  • Drivers / Distributors

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

  • Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
  • Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for fixing prices and signing business deals
  • Responsible for providing direction for the business
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization
  • Reports to the board

Admin and HR Manager

  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
  • Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
  • Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
  • Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
  • Defines job positions for recruitment and managing interviewing process
  • Carries out staff induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Responsible for arranging travel, meetings and appointments
  • Oversees the smooth running of the daily office activities.

Store/ Warehouse Manager:

  • Responsible for managing the daily activities in the store
  • Ensures that proper records of goods are kept and our racks and warehouse does not run out of products
  • Ensure that the store facility is in tip top shape and goods are properly arranged and easy to locate
  • Interfaces with third – party suppliers (vendors)
  • Control goods distribution and supply inventory
  • Supervise the workforce in the grocery sales floor.
  • Manages vendor relations, market visits, and the ongoing education and development of the organizations’ buying teams
  • Helps to ensure consistent quality of groceries on our rack
  • Responsible for the purchase of goods and products for the organizations
  • Responsible for planning sales, monitoring inventory, selecting the merchandise, and writing and pricing orders to vendors
  • Ensures that the organization operates within stipulated budget.
  • Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
  • Models demographic information and analyze the volumes of transactional data generated by customer purchases
  • Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
  • Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Develops, executes and evaluates new plans for expanding increase sales
  • Documents all customer contact and information
  • Represents the company in strategic meetings
  • Helps to increase sales and growth for the company
  • Manages the organization website
  • Handles ecommerce aspect of the business
  • Responsible for installing and maintenance of computer software and hardware for the organization
  • Manages logistics and supply chain software, Web servers, e-commerce software and POS (point of sale) systems
  • Manages the organization’s CCTV
  • Handles any other technological and IT related duties.

Accountant / Cashier:

  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensures compliance with taxation legislation
  • Handles all financial transactions for the organization
  • Serves as internal auditor for the organization

Client Service Executive

  • Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with customers on the phone, uses every opportunity to build client’s interest in the company’s products and services
  • Manages administrative duties assigned by the human resources and admin manager in an effective and timely manner
  • Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to customers when they make enquiries

Distribution Truck Drivers

  • Assists in loading and unloading groceries
  • Maintains a logbook of their driving activities to ensure compliance with federal regulations governing the rest and work periods for operators.
  • Keeps a record of vehicle inspections and make sure the truck is equipped with safety equipment
  • Assist the transport and logistics manager in planning their route according to a delivery schedule.
  • Local-delivery drivers may be required to sell products or services to stores and businesses on their route, obtain signatures from recipients and collect cash.
  • Inspect vehicles for mechanical items and safety issues and perform preventative maintenance
  • Complies with truck driving rules and regulations (size, weight, route designations, parking, break periods etc.) as well as with company policies and procedures
  • Collects and verifies delivery instructions
  • Reports defects, accidents or violations

6. SWOT Analysis

Our intention of starting just one outlet of our grocery store on concentrate our home delivery services only within Trenton – New Jersey is to test run the business for a period of 2 to 5 years to know if we will invest more money, expand the business and then start our home delivery services all around the state of New Jersey.

We are quite aware that there are several supermarket and grocery stores all over Trenton and even in the same location where we intend locating ours who also into home delivery services, which is why we are following the due process of establishing a business.

We know that if a proper SWOT analysis is conducted for our business, we will be able to position our business to maximize our strength, leverage on the opportunities that will be available to us, mitigate our risks and be welled equipped to confront our threats.

Gina Grocery Home Delivery Services®, LLC employed the services of an expert HR and Business Analyst with bias in retailing to help us conduct a thorough SWOT analysis and to help us create a Business model that will help us achieve our business goals and objectives. This is the summary of the SWOT analysis that was conducted for Gina Grocery Home Delivery Services®, LLC;

Our location, the business model we will be operating on (physical store and online store with robust home delivery network), varieties of payment options, wide range of products and our excellent customer service culture will definitely count as a strong strength for Gina Grocery Home Delivery Services®, LLC.

A major weakness that may count against us is the fact that we are a new grocery home delivery services business and we don’t have the financial capacity to compete with multi – billion dollars supermarket and grocery store outlets like Albertson, Kroger, Publix Super Markets Inc. and co when it comes to retailing at a rock bottom prices for all their goods.

  • Opportunities:

The fact that we are going to be operating our grocery home delivery services business in one of the busiest streets with the right demography in Trenton – New Jersey provides us with unlimited opportunities to sell our groceries to a large number of people.

We have been able to conduct thorough feasibility studies and market survey and we know what our potential clients will be looking for when they patronize our products and services; we are well positioned to take on the opportunities that will come our way.

Just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing / spending power. Another threat that may likely confront us is the arrival of a new supermarket, grocery store or retail outlet that are also into home delivery services as we do in same location where ours is located.

7. MARKET ANALYSIS

  • Market Trends

Supermarket and grocery store business has been in existence for as long as human started trading goods, but one thing is certain, the supermarket and grocery store industry is still evolving. The introduction of technology and subsequently homed delivery options, online grocery cum retail store has indeed helped in reshaping the industry.

It is now a common phenomenon for supermarkets and grocery outlets to leverage on technology to effectively predict consumer demand patterns and to strategically position their shop to meet their needs; in essence, the use of technology help retailers to maximize supply chain efficiencies. No doubt data collected from customers goes a long way to help supermarkets and grocery stores serve them better.

Another common trend in the supermarket and grocery store industry is the pricing system. Aside from having varieties of products in a store, one of the easiest ways for supermarket and grocery stores to sell the goods on their racks as fast as they can and keep re – stocking is to ensure that the prices of their goods are a bit lower than what is obtainable in elsewhere.

For example, it is common to see items with prices in this format; $3.99, $99.99 and $199.99 et al as against $4, $100 and $200. Supermarkets and grocery stores also engage in massive clearance sales and discount sales to attract customers. It is a strategy that helps them welcome new customers and also reinforce the loyalty of old customers.

8. Our Target Market

Perhaps the supermarket and grocery store industry has the widest range of customers; everybody on planet earth has one or more things that they would need in a supermarket or grocery store. It is difficult to find people around who don’t patronize supermarket and grocery stores.

In view of that, we have positioned our grocery home delivery services to service the residence of Trenton – New Jersey and every other location our grocery stores will be located all over the state of New Jersey. We have conducted our market research and we have ideas of what our target market would be expecting from us.

We are in business to retail ( home delivery services inclusive ) a wide range of groceries to the following groups of people;

  • Bachelors and Spinsters
  • Corporate Executives
  • Business People
  • About to wed couples
  • Expectant Mothers
  • Sports Men and Women

Our competitive advantage

A close study of the supermarket and grocery store industry reveals that the market has become much more intensely competitive over the last decade. As a matter of fact, you have to be highly creative, customer centric and proactive if you must survive in this industry. We are aware of the stiffer competition and we are well prepared to compete favorably with other leading supermarkets and grocery stores in Trenton – New Jersey.

Gina Grocery Home Delivery Services®, LLC is launching a standard grocery store cum grocery home delivery services business that will indeed become the preferred choice of residence of Trenton – New Jersey. Our grocery store is located in a corner piece property on a busy road directly opposite one of the largest residential estates in Trenton – New Jersey. We have enough parking spaces that can accommodate well over 30 cars per time.

One thing is certain; we will ensure that we have a wide range of products available in our grocery store at all times. It will be difficult for customers to visit our store and not see the product that they are looking for. One of our business goals is to make Gina Grocery Home Delivery Services®, LLC a one stop shop.

Our excellent customer service culture, timely and reliable home delivery services, online store, various payment options and highly secured facility will serve as a competitive advantage for us.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (startups supermarkets and grocery stores / grocery home delivery services businesses) in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives. We will also give good working conditions and commissions to freelance sales agents that we will recruit from time to time.

9. SALES AND MARKETING STRATEGY

  • Sources of Income

Gina Grocery Home Delivery Services®, LLC is in business to retail (home delivery services inclusive) a wide range of groceries to the residence of Trenton – New Jersey. We are in the supermarket and grocery industry to maximize profits and we are going to go all the way out to ensure that we achieve or business goals and objectives.

In essence, our source of income will be the retailing (home delivery services inclusive) of a wide range of durable goods and non – durable goods at affordable prices. We will retail groceries such as;

  • Fruit and vegetables
  • Fresh and frozen meat
  • Dairy products
  • Beverages (including alcohol)
  • Frozen foods
  • Other food items
  • Other non-food items
  • Drugs and health products

10. Sales Forecast

One thing is certain when it comes to supermarkets and grocery stores, if your store is well stocked and centrally positioned coupled with effective and reliable home delivery services, you will always attract customers cum sales and that will sure translate to increase in revenue generation for the business.

We are well positioned to take on the available market in Trenton – New Jersey and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our clientele base.

We have been able to critically examine the supermarket and grocery industry and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to startups in Trenton – New Jersey.

Below are the sales projections for Gina Grocery Home Delivery Services®, LLC, it is based on the location of our business and other factors as it relates to supermarkets and grocery stores start – ups in the United States;

  • First Fiscal Year-: $120,000
  • Second Fiscal Year-: $350,000
  • Third Fiscal Year-: $650,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same products, home delivery services and customer care services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

  • Marketing Strategy and Sales Strategy

Before choosing a location for Gina Grocery Home Delivery Services®, LLC, we conduct a thorough market survey and feasibility studies in order for us to be able to be able to penetrate the available market and become the preferred choice for residence of Trenton – New Jersey. We have detailed information and data that we were able to utilize to structure our business to attract the numbers of customers we want to attract per time.

We hired experts who have good understanding of the supermarket and grocery industry to help us develop marketing strategies that will help us achieve our business goal of winning a larger percentage of the available market in Trenton.

In other to continue to be in business and grow, we must continue to sell the groceries that are available in our store which is why we will go all out to empower or sales and marketing team to deliver. In summary, Gina Grocery Home Delivery Services®, LLC will adopt the following sales and marketing approach to win customers over;

  • Open our grocery store cum grocery home delivery services business in a grand style with a party for all.
  • Introduce our grocery home delivery services business by sending introductory letters alongside our brochure to organizations, households and key stake holders in Trenton – New Jersey
  • Ensure that we have a wide range of groceries from different brand at all times.
  • Make use of attractive hand bills to create awareness and also to give direction to our grocery store
  • Position our signage / flexi banners at strategic places around Trenton – New Jersey
  • Position our greeters to welcome and direct potential customers
  • Create a loyalty plan that will enable us reward our regular customers
  • Engage on road shows within our neighborhood to create awareness for our grocery home delivery services business.

11. Publicity and Advertising Strategy

Despite the fact that our grocery store cum grocery home delivery services business is well located, we will still go ahead to intensify publicity for the business. We are going to explore all available means to promote our grocery home delivery services business.

Gina Grocery Home Delivery Services®, LLC has a long term plan of opening expanding our home delivery services all around New Jersey which is why we will deliberately build our brand to be well accepted in Trenton before venturing out. As a matter of fact, our publicity and advertising strategy is not solely for winning customers over but to effectively communicate our brand.

Here are the platforms we intend leveraging on to promote and advertise Gina Grocery Home Delivery Services®, LLC;

  • Place adverts on community based newspapers, radio stations and TV stations.
  • Encourage the use of word of mouth publicity from our loyal customers
  • Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook ,Twitter, LinkedIn, Snapchat, Badoo, Google+  and other platforms to promote our business.
  • Ensure that our we position our banners and billboards in strategic positions all around Trenton – New Jersey
  • Distribute our fliers and handbills in target areas in and around our neighborhood
  • Contact corporate organizations, households, landlord associations and schools by calling them up and informing them of Gina Grocery Home Delivery Services®, LLC and the products we sell
  • Advertise our grocery home delivery services business in our official website and employ strategies that will help us pull traffic to the site
  • Brand all our official cars and distribution vans and ensure that all our staff members and management staff wears our branded shirt or cap at regular intervals.

12. Our Pricing Strategy

Pricing is one of the key factors that gives leverage to supermarkets and grocery stores, it is normal for consumers to go to places (retail outlets) where they can groceries at cheaper price which is why big player in the supermarket and grocery industry like Albertson, Kroger and Publix Super Markets Inc. will attract loads of consumers. Products in their store are tagged with the cheapest price you can get anywhere in the United States.

We know we don’t have the capacity to compete with Albertson, Kroger and Publix Super Markets Inc., but we will ensure that the prices of all the groceries that are available in our store are competitive with what is obtainable amongst supermarkets and grocery stores within our level.

We also have plans in place to discount our groceries and home delivery services once in a while and also to reward our loyal customers from time to time.

  • Payment Options

The payment policy adopted by Gina Grocery Home Delivery Services®, LLC is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Gina Grocery Home Delivery Services®, LLC will make available to her clients;

  • Payment via bank transfer
  • Payment with cash
  • Payment via credit cards / Point of Sale Machines (POS Machines)
  • Payment via POS machines
  • Payment via online bank transfer
  • Payment via check
  • Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for farm produces purchase without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for the purchase of our products.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business.

The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked. As for the detailed cost analysis for starting a grocery store cum grocery home delivery services business; it might differ in other countries due to the value of their money. This is the key areas where we will spend our start – up capital;

  • The Total Fee for Registering the Business in the United States of America – $750.
  • Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $3,300.
  • Marketing promotion expenses for the grand opening of Gina Grocery Home Delivery Services®, LLC in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
  • Cost for hiring business consultant – $2,500.
  • Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400.
  • Cost for payment of rent for 12 month at $1.76 per square feet in the total amount of $105,600.
  • Cost for Shop remodeling (construction of racks and shelves) – $20,000.
  • Other start-up expenses including stationery ( $500 ) and phone and utility deposits ( $2,500 ).
  • Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $60,000
  • The cost for Start-up inventory (stocking with a wide range of groceries) – $100,000
  • Storage hardware (bins, rack, shelves, food case) – $3,720
  • The cost for counter area equipment (counter top, sink, ice machine, etc.) – $9,500
  • Cost for serving area equipment (plates, glasses, flatware) – $3,000
  • Cost for store equipment (cash register, security, ventilation, signage) – $13,750
  • Cost of purchase and installation of CCTVs – $5,000
  • The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al) – $4,000.
  • The cost for the purchase of delivery vans – $25,000
  • The cost of Launching a Website –   $600
  • The cost for our opening party –   $7,000
  • Miscellaneous –   $10,000

We would need an estimate of $500,000 to successfully set up our grocery store cum grocery home deliver services business in Trenton – New Jersey. Please note that this amount includes the salaries of all the staff for the first month of operation.

Generating Funds / Startup Capital for Gina Grocery Home Delivery Services®, LLC

Gina Grocery Home Delivery Services®, LLC is a private business that is solely owned and financed by Gina Jefferson and her immediate family members. They do not intend to welcome any external business partner which is why he has decided to restrict the sourcing of the start – up capital to 3 major sources.

These are the areas we intend generating our start – up capital;

  • Generate part of the start – up capital from personal savings
  • Source for soft loans from family members and friends
  • Apply for loan from my Bank

N.B: We have been able to generate about $200,000 ( Personal savings $150,000 and soft loan from family members $50,000 ) and we are at the final stages of obtaining a loan facility of $300,000 from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Gina Grocery Home Delivery Services®, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to retail our groceries a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Gina Grocery Home Delivery Services®, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

  • Business Name Availability Check: Completed
  • Business Registration: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Securing Point of Sales (POS) Machines: Completed
  • Opening Mobile Money Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Leasing of facility and remodeling the shop: In Progress
  • Conducting Feasibility Studies: Completed
  • Generating capital from family members: Completed
  • Applications for Loan from the bank: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
  • Recruitment of employees: In Progress
  • Purchase of the Needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
  • Purchase of distribution vans: Completed
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business both online and around the community: In Progress
  • Health and Safety and Fire Safety Arrangement (License): Secured
  • Opening party / launching party planning: In Progress
  • Compilation of our list of products that will be available in our grocery store: Completed
  • Establishing business relationship with vendors – suppliers of groceries: In Progress

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  • Business Templates
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FREE 9+ Delivery Service Business Plan Samples [ Food, Home, Partner ]

delivery service business plan featured

One of the most popular form of delivery or courier service back in the day was through our local post delivered by the mailman. But of course bigger industry players has been around for years and is known worldwide such as FEDEX, DHL and UPS. Yet presently, at the height of the internet, with the increase of online shopping more and more delivery service players have started popping up to benefit from the demand in the market. And it has gain its full momentum during the height of the pandemic were people from around the globe who are unable to go out had no choice but to turn to delivery service. Also, to keep up, almost every business has turned to selling online, so the increase in demand for delivery services is distinctive. So, whether you’re starting a business dealing in same-day delivery, or if your customers are in another area of the delivery industry, you may need a delivery service business plan. Read more about this in our article below and scroll down as well and check out our free delivery service business plan samples to help you create one.

Delivery Service Business Plan

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The world of courier and delivery service is  fast-paced and competitive. It has been dominated by bigger international players over the years, but as more and more people are looking for other cheaper ways to move goods, newer delivery service companies has been slowly emerging. Delivery services may also have various scope of work , like focusing on local deliveries within cities, nationwide or if their capital permits venturing internationally. A lot of things must be considered once you decide to open up a delivery or courier service company. With that being said, a business plan for delivery service companies is essential for success. This document will help you go through the different factors that will affect your delivery service company, how you can work through them and eventually moving forward to successfully running one.

Small and medium scale businesses has been venturing into the delivery service industry therefore the need for delivery businesses that would ensure that customers of small, medium and even large scale businesses got what they ordered for, regardless of where they lived. As you begin with your business plan, you must consider first what areas you want to focus on. Since the delivery service as a wide scope of services, perhaps do you plan on focusing your delivery service on grocery and food meals only? Or do you want to operate in local areas only? Whatever your choice may be, make sure you think this through thoroughly. To start, the following factors will guide you about what to work on when you are preparing a delivery service business plan.

You will need to understand and identify how the delivery service industry has been faring over the years and how opening or expanding your business will contribute to the current demand, and what sets it apart from other industry players.

Summarize the key points of your delivery service company in your executive summary .

Outline your company’s history/background, your team and the services you intend to offer or are currently offering. Alongside with your company’s mission statement which will describes the organization’s purpose and its overall intention. The mission statement supports the vision and serves to communicate purpose and direction to employees, customers, vendors and other stakeholders.

Even seasoned delivery service companies still need to extensively market their services. As long there is the threat of other companies, your company will still need an advertising and marketing plan . This plans would consist of various marketing strategies that will increase your client base, help reach a wider clientele and retain old ones. Also securing tie ups with other online businesses is one of the best ways to guarantee a steady flow of income.

Define who will be part of your overall management, their job responsibilities and roles in the company. You will also need to write up a the operational process of running your delivery service. Include any equipment to be used, intended number of employees and the business structure.

Identifying your target market will help maximize how you are to shape your operational and marketing plans. By doing market research , you will begin to understand who your clients are, where to find them and their needs.

As this is one of the most important section of the business plan, especially if you need to attract investors, this should include an overview of your start-up costs, an  income statement , projected  cash flow , a  balance sheet  and a break-even analysis.

Taking advantage of the rise in e-commerce, the delivery service business has presently become a fundamental part of the online business industry. Both internationally and locally. As long as you have the capital to start your delivery service and the eagerness to pursue this venture, then yes it is good choice.

Adopting a delivery services has a number of benefits to a business such as convenience for your clients to receive your products anytime or anywhere, affordability, reach a more wider clientele, gives clients more option and many more.

This is the is the process of the increasing integration of markets in the world economy. The world in which has become increasingly interconnected as a result of massively increased trade and cultural exchange.

For the past decade, globalization has been on the steady rise more so now thanks to the ecommerce sector. So, this is one of the best time to start or expand your delivery service company. A well-crafted delivery service business plan will ensure that your company will stay on the right track, and help open up to better opportunities.

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Goods Delivery Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Transportation Industry » Courier Company

Goods Delivery Business

Are you about starting a delivery service company? If YES, here is a complete sample goods delivery service business plan template & feasibility report you can use for FREE .

Okay, so we have considered all the requirements for starting a goods delivery service business. We also took it further by analyzing and drafting a sample goods delivery service marketing plan template backed up by actionable guerrilla marketing ideas for delivery service businesses. So let’s proceed to the business planning section.

The goods delivery business has existed for a long while but was mostly under the federal government till private individuals decided to revolutionize delivery. The goods delivery business actually came gained more prominence during the internet boom which saw more businesses going online in order to try and reach more of their target market.

Small and medium scale businesses also joined the internet fray and therefore the need for delivery businesses that would ensure that customers of small, medium and even large scale businesses got what they ordered for, regardless of where they lived.

Even though this business might not be capital intensive especially if you intend to exclude several kinds of deliveries or even start on a lower scale, there are still certain factors you would need to consider before starting this business.

For instance, hiring a business consultant who has the required industry knowledge to help point out obstacles you might likely face and how you can overcome them is very important. Below is a sample goods delivery business plan;

A Sample Goods Delivery Service Business Plan Template

1. industry overview.

As at 1999, homes with an internet connection were less than 50 percent, and the use of smart phones weren’t even in the picture, which made the delivery business a near impossible one to run as delivery fees most times surpassed ordering fees for customers.

However, the rise of new technology that allowed for connectivity has seen a boost in the delivery business industry. Technology helped reduce costs for end user customer by employing algorithms to ensure that not only were cists reduced but that customers could also get their goods delivered same day as when they ordered it.

During the third quarter of 2013, a lot of same day delivery businesses started up and spread like wildfire. Today, a lot of goods delivery businesses also offer same day deliveries to customers raking in more money from this niche.

The goods delivery business is an industry that has been projected to grow more than 9 percent annually and is targeted to reach $343 billion by 2022, this is as traditional postal delivery companies are facing challenges in meeting target revenue.

According to statistics, delivery companies worldwide are scrambling to meet up with consumer demands and are also striving to remain proactive so as to meet future demands that are expected to expand the present capacity of delivery businesses as more delivery companies will be forced to focus on Business to Consumer (B2C).

Business to Consumer (B2C) is expected to grow revenue for goods delivery business annually at 6 percent. The growth is due to the fact that most retailers (about 80 percent) have seen a positive impact on customer satisfaction especially when there are multiple delivery options available. This fact has seen 77 percent of retailers increase their investment in delivery services.

Consumers now have the upper hand as regards what delivery options they prefer, this is why most goods delivery businesses are now focusing more on their recipient customers than those they make deliveries for. Consumers now have the option of tracking their goods and determining when it will get to them.

In the united states of America, there has been an emergence of regional carriers who have provided customers with cheaper and faster delivery options than the national carriers. The advantage with regional carriers is that they are likely to get delivery contracts from major customers.

The industry that has really helped the delivery industry is the e-commerce industry. The e-commerce market has generated huge volumes and is expected to generate about $2.4 trillion by 2018.

There are new delivery options that have been launched by several entrants such as using different means – taxi, bicycle, motorcycle, foot messengers and even the use of an app that allows ordinary people do the delivery – to bring innovation to the delivery marketplace.

2. Executive Summary

Quick-time goods delivery Inc is a business that has been established in Louisville – Kentucky and is reputed to be amongst the top three leading delivery brands in the United States of America by the year 2030. We intend to cater to both corporate and domestic clients, and will strive to meet all the demands of our customers.

Our goods delivery business has been established not only to generate revenue and make profit but also to compete favorably with other goods delivery businesses in Louisville – Kentucky and in the United States of America. In order to compete with our competitors, we have several competitive advantage strategies at hand to ensure that we remain proactive and achieve our intended goals and objectives.

We are willing to go the extra mile in ensuring that we invest in the best and experienced hands to help bring our business to the status that is in line with our goals and objectives. We have laid down business structures that will enable us source for and get the best professionals.

Our delivery drivers and dispatchers have been trained on how to attend to customers and what to do if a client is proving difficult. We have several strategies laid down so that we are not thrown back when there is an obstacle but are prepared for it.

Our customer care executives have been trained to be highly perceptive to the wants and needs of our customers, and also remain updated as regards the delivery industry so as to make informed comments to our customers on behalf of the company.

The delivery business industry is a huge one and not one where demand is likely to die anytime soon, and so this is a business that would continue to boom for a long time, and we are well positioned to tap into this huge market.

We intend to make sure our employees work in a conducive environment and that they earn the best pay as can be gotten in similar start-ups here in Louisville – Kentucky. Also, we intend to ensure that our employees get the best welfare packages that can be obtained in the industry this is so they could remain motivated.

Quick-time Goods Delivery Inc is owned and operated by Mike pence and his immediate family members. Mike Pence is a college graduate but has several years of experience in the delivery industry, as he has worked in all kinds of position in several delivery businesses and is best suited to bring the business to the required standard.

3. Our Products and Services

Quick-time Goods Delivery Inc intends to deliver all kinds of goods to our various customers with the exception of certain goods that are not legally permissible under the laws of Kentucky and that of the United States of America.

The goods delivery business is not a capital intensive business and can be started on any budget that the entrepreneur wishes for. However, to ensure that the business grows and sustains itself, we intend to offer other services in addition to our core service – goods delivery.

These other services will boost the bottom line of the business and cause us to achieve our intended sales projections on time. Some of the services we intend to offer at Quick-time Goods Delivery Inc. are:

  • Delivery of different types of goods to our various customers
  • Consultancy services

4. Our Mission and Vision Statement

  • Our vision at Quick-time is to be the best and only preferred goods delivery business in the Kentucky and in the amongst the top three goods delivery business in the United States of America by 2030.
  • In order to achieve being the best and preferred goods delivery business, we intend to perfect our business structure and also put several modalities in place to ensure that we achieve our goals and objectives.

Our Business Structure

At Quick-time Goods Delivery Inc, we know how important starting off on the right foot is as we believe, laying the right foundation at the beginning would enable us easily achieve our set goals and target. This is why we ensured that we got the right hands that will enable us achieve our set goals.

Our employees are professionals who understand the business thoroughly and know what it takes to take us to the height we intend to achieve.

All our employees are all assigned to the right available positions and are allowed the freedom to be able to draft strategies and implements plans that would see the company achieve its vision. Our employees are well paid and have one of the best salary structures in the goods delivery business industry.

Because this is a business that deals constantly with customers, our employees are highly trained in customer care and are able to provide excellent customer care to all our customers.

Knowing our important it is for our employees to remain satisfied and productive at work, we have ensured that they work in a conducive environment and that they have good welfare packages. Below is the business structure that we intend to build at Quick-time Goods Delivery Inc;

Chief Executive Officer

Marketing Executives

Logistics Manager

Human Resources and Admin Manager

Customer Service Executives

Delivery Drivers

Storage Manager

Security Guard

5. Job Roles and Responsibilities

  • Drafts the overall corporate strategy for the company
  • Makes strategic decision on behalf of the company
  • Drafts a workable budget for the company
  • Responsible for drafting and implementing marketing strategies that would allow the industry penetrate the large market
  • In charge of placing adverts in relevant places to promote the business and help attract customers
  • Carries out constant reviews on policies and modifies or remove ineffective marketing strategies
  • In charge of planning the best routes for which goods can be delivered to customers on time
  • Drafts and implements policies that would see the delivery department improve
  • In charge or recruiting and conducting orientation for new employees
  • In charge of employees welfare, and constantly carries out performance appraisals on customers
  • Ensures that all the administrative functions in the business are running smoothly and undergo constant review
  • Responsible for attending to clients and taking orders on behalf of the company
  • Responsible for answering inquiries and ensuring that all complaints are promptly resolved
  • Must remain be knowledgeable and remain updated about the delivery business industry
  • Responsible for preparing all the financial records and statements of the companies
  • In charge of preparing tax on behalf of the company and submitting tax documents to the relevant authorities
  • Ensures that balances between the bank and company are reconciled at the end of the month.
  • Oversees the loading and offloading of goods and parcels and ensures they tally with what is documented
  • Ensures that all goods reach its accurate destination safely and on time
  • Responsible for carrying out light maintenance on the delivery van
  • Responsible and accountable for all goods under care
  • Ensures that store is kept clean and secured at all times
  • Carries a routine check for all packages and documents all goods under care
  • Responsible for ensuring that the area in and around work is kept secure at all times
  • Ensures that cargoes brought into the business premises are properly screened
  • Scrutinizes incoming and outgoing items and people
  • Responsible for keeping the premises clean especially after work hours
  • Cleans up the rest room for employees and visitors
  • Stock up on cleaning supplies, and report out of stock supplies to the manager

6. SWOT Analysis

In order to know if our business would thrive, we hired a reputable business consultant here in Louisville to look through our business concept and help conduct a SWOT ( Strength, Weakness, Opportunities, and Threats ) analysis that would determine if we were in position to compete favorably against our competitors and if our business would survive the threats that are likely to crop up during the time of starting or running the goods delivery business.

The SWOT analysis was not only conducted for our location here in Louisville but also as regards the whole of the United States of America. Asides the location, the industry as a whole and several other factors were put into consideration. The of the SWOT analysis that was conducted on behalf of Quick-time Goods Delivery Inc is as follows;

Our strengths lies on the fact that we would be offering our customers a unique goods delivery service unlike that they have ever seen, as we intend to become the preferred brand in Louisville – Kentucky. We have a well designed business structure that will ensure that our vision is achieved as we have recruited the best employees in the field to help achieve this vision.

Our employees are not only competent but also have the required experience necessary to ensure that we achieve our goals and objectives.

Also, the fact that we are located in Louisville – Kentucky is another added strength as our position is convenient for many of the customers in our target market. Also, our Chief Executive Officer, Mike Pence has a vast and also the necessary expertise to see that the corporate vision and objectives of the company is achieved.

Our weakness is in the fact that we are not the only goods delivery business as there are several others in Louisville – Kentucky offering the same services that we are offering and to the same target market. However, we are positive that our strategies will afford us the ability to compete favorably with other established goods delivery businesses in Louisville – Kentucky.

  • Opportunities

The opportunities this business affords us are boundless as the numbers of people that shop online or buy products via phones are increasing by the day. This therefore means that the demand for goods delivery service will continually increase.

Facing threats is not a new thing to any business, and so we know that during the course of running or starting the business, we are likely to face several threats such as having a new competitor in the same location where we intend to start our business or a downturn of the economy which will see less people demanding for our services. However, we have several laid down strategies that will ensure that we overcome any threats.

7. MARKET ANALYSIS

  • Market Trends

The goods delivery business is a huge business that has seen a positive growth in the service industry, this is because more people now prefer to shop online or buy products through their phones.

Also, the goods delivery business has allowed more businesses to penetrate their target market as goods can now be delivered to these customers regardless of where they stay via the businesses such as the delivery business. Customers are willing to pay for this extra charge because it is more convenient to have the goods delivered to whatever place of their convenience.

Another trend for goods delivery business is the trend of timed delivery. Customers no longer have to wait a long time to receive their goods as they can receive it within 24 hours. Delivery businesses that offer express delivery have also cropped up therefore raising the bars in the delivery industry.

However, regardless of what mode the customer chooses, all they want is that their goods are delivered at the right time and place and in the right conditions. The reason for the spike in delivery businesses in the service industry is the internet.

The internet is now being used towards ensuring that innovative entrepreneurs reach out to customers – private and commercial has eased most of the stress of conventional publicity for these entrepreneurs. Websites and social media platforms are being used to lure customers and also create awareness about the business.

8. Our Target Market

The target market for the goods delivery business is very huge as there are a number of people that require the services of a delivery company.

This therefore means that the target market is huge and cannot be limited to a certain location or set of people. Also, our location in Louisville – Kentucky is very strategic and affords us the opportunity of being able to cater to a large number of customers.

Asides from being in a strategic location, our website has been Search Engine Optimized (SEO) to be able to pop out during searches for goods delivery businesses.

In conducting a thorough market research, we were able to find out what our target market would be expecting from us in terms of offering the best delivery services. The target market that Quick-time Goods Delivery Inc. would be offering goods delivery services for and to are;

  • Manufacturing Companies
  • Restaurants
  • Printing press
  • Publishing houses
  • Clubs and bars
  • Salons and beauty shops
  • Private individuals
  • Corporate Executives
  • Celebrities
  • Everyone in our target market who would require our services

Our Competitive Advantage

Our aim in starting Quick-time Goods Delivery Inc is to ensure that we are the preferred goods delivery in Louisville – Kentucky, and also amongst the top three brands in the United States of America. To achieve this vision, we have laid out strategies that will ensure that we have competitive advantage over those we intend to compete with in the delivery business industry.

First off, we intend to get two delivery vans that will ensure that customers get tier goods on time. Our delivery drivers will have a Point of Sale (POS) Machine for customers who do not have cash and didn’t pay in advance but intends to pay once the goods have been delivered. This service is the first of its kind here in Louisville – Kentucky.

Another competitive advantage we intend to have over our competitors is in ensuring that we hire only competent employees who not only have the experience but are also attuned to the vision of the company in becoming the best brand here in Louisville – Kentucky and amongst the top 3 in the United States of America.

We intend to train our employees in customer care service so that they effectively communicate our brand whenever they represent us to customers. We will ensure that we not only meet the expectations of our customers but also exceed it as well as we will continually review our customer service strategies to ensure that we remain on top of our game.

Finally, our employees will have the best welfare packages that can be gotten amongst similar start-ups here in Louisville – Kentucky. We intend to ensure that their skills are constantly honed through various training that will improve their careers and also their productivity for our company.

9. SALES AND MARKETING STRATEGY

  • Sources of Income

Due to the fact that the goods delivery business is a service based business, and might not seem like it has several sources of income, we have laid down strategies that would see us not only earning from delivery of goods but from other sources as well.

However at Quick-time Goods Delivery Inc business, we intend to ensure that all our sources of income are under the legal and permissible laws of the United States of America. Quick-time Goods Delivery Inc. intends to generate income from these several sources;

10. Sales Forecast

The goods delivery business is not likely to fade into oblivion anytime in the future and instead will see a likely surge in demand as more businesses spring up and more people shop online through their PCs, tablets or smart phones.

Our target is to ensure that we generate our target income within the first year of operation as our strategic location in Louisville – Kentucky is pivotal to this projection. Also, regardless of the fact that we might offer reduced fares during the first three months of running the business, we are confident of meeting our target especially as we have laid down plans that will see to this.

We have in collaboration with a reputable business consultant here in Louisville – Kentucky critically examined the goods delivery business and having analyzed our chances of survival and growth in this competitive industry has been able to come up with the following sales forecast.

The sales projection that was conducted on behalf of Quick-time Goods Delivery Inc were based on several assumptions that are peculiar to similar businesses in same location; Louisville – Kentucky. Below is the sales projection that was conducted on our behalf;

  • First Fiscal Year-: $300,000
  • Second Fiscal Year-: $600,000
  • Third Fiscal Year-: $1,200,000

N.B: The above sales projection was done based on certain factors that are obtainable in the industry and on several assumptions such as the rate of people willing to shop online, the state of the economy, government policies, and the arrival of a similar competitor to same location.

This therefore means that the sales projection might be lower or higher if any of the above assumptions change either positively or negatively.

  • Marketing Strategy and Sales Strategy

Before starting off our goods delivery business, we intend to ensure that our marketing and sales strategies have been thoroughly reviewed. During the course of running the business, we also intend to ensure that we carry out a continuous review of our strategies, this is because we know how important marketing is to any organization – either profit or non-profit.

Carrying out a sales forecast helped us determine who our likely target market were and therefore helped in determining the best marketing strategies to use in penetrating the market and also attracting customers to our goods delivery business in Louisville – Kentucky as well as the whole of the United States of America.

Our marketing executives have been empowered to continuously carry out research on the target market as well as tweak or remove marketing strategies that are not regarded as effective during the course of running the business.

The strategies that would be developed by our marketing executives will be one that will help us catch the attention and eventually win a larger percentage of the market not only in Louisville – Kentucky, but in the whole of the United States of America as well.

In order to ensure that customers outside Louisville – Kentucky know about Quick-time Goods Delivery Inc business, we intend to deploy several strategies on the internet to enable us achieve this.

Our website will not only be interactive and user friendly, it will also be well designed to appear on top searches for customers looking for the best delivery business. Asides, our website, we intend to use social media platforms such as Facebook and Twitter to engage and attract more customers to our business.

Finally, we at Quick-time Goods delivery Inc business intends to use the following marketing strategy in getting more customers for our goods delivery business;

  • Advertise our goods delivery business in popular online forums, blogs and websites
  • Place adverts in local newspapers, and on radio and television stations
  • Encourage our loyal customers to refer us to others
  • Engage in direct marketing
  • List our business in offline directories as well as online directories
  • Use the internet – website – to market our services, as well as social media platforms such as Facebook, Twitter, Google Hangout and LinkedIn.

11. Publicity and Advertising Strategy

Every business either new or old knows how wise it is to court publicity. Publicity is a two edged sword as you get to create awareness for your business while also generating revenue.

Even though we have laid down strategies that intends to make us stand out from the other goods delivery businesses we would be competing with, we know how important publicity is if we intend to achieve our goals and objectives and succeed as a business.

Louisville – Kentucky is a perfect location for our goods delivery business and the perfect launching pad for our publicity strategies, before we eventually venture out to other cities and spread throughout the United States of America.

Quick-time Goods Delivery Inc. intends to create a unique logo and also have a unique color that stands us out of the crowd. Some of the publicity and advertising strategies we at Quick-time Goods Delivery Inc intend to deploy are;

  • Ensure that we create customized tee-shirts for all our workers especially our drivers
  • Emblazon our delivery trucks with our unique logo and color
  • Place adverts in local newspapers, magazines and on radio and television stations
  • Distribute our handbills and pin our fliers in target locations
  • Put up flexi banners in strategic locations so that our target customers can see and patronize our services
  • Use our social media platforms – Facebook and Twitter – to promote our brand
  • Send out cold e-mails to prospective customers
  • Send out newsletters to customers – both potential and existing

12. Our Pricing Strategy

The success of a business can be determined by the kind of prices it sets. While a business will need to set the prices that are deemed fair by its customers, it shouldn’t set a price that will cause a price war with its competitors or one that will enable the business run at a loss.

Determining the fair price for a service oriented business can be tricky but any serious entrepreneur knows that regardless of the business being run, any set price or rate should cover overhead and operating expenses and ensures that the business makes profit as it should.

Since we are relatively new in the market, we also know that it is necessary that we set a price that will allow our customers patronize our services and for this purpose, we would offer our services at a reduced rate for the first 6 months of operation. We however would not lower the prices too much so as not to have our business crumble.

  • Payment Options

Due to the fact that this is a service oriented business, we are aware that our customers would prefer several means of being able to pay for our services and it is due to this fact that we have come up with different payment options intended to suit whatever style our customers would want. Below are the payment options that we intend to make available to all our various customers;

  • Cash payment
  • Payment via check
  • Payment via Point of Sale (POS) Machine
  • Payment via credit card
  • Payment via online bank transfer

The options chosen above were done with the help of a trusted and reputable bank, and will be available to all our customers without hitches.

13. Startup Expenditure (Budget)

The goods delivery business can only be capital intensive depending on the area the entrepreneur wants to focus on. However, in starting a standard goods delivery business, there are certain expenses that the entrepreneur is supposed to spend the bulk of the capital on.

The expenses include all overhead expenses and several operating expenses such as bill payments and employee salaries. Therefore the key areas where we intend to spend the bulk of our start-up capital on are;

  • Business incorporation fees – $750
  • Business licenses and special permits as well as certain accounting software – $1,550
  • Cost of hiring a business consultant – $1,000
  • Marketing expenses (promotion expenses for grand opening and regular marketing) – $5,000
  • Insurance (general liability and workers’ compensation) – $2,000
  • Operational expenses for the first 6 months which includes employees salaries and bill payments – $75,000
  • Cost of storage facilities and hardware (racks, shelves, bin, surveillance cameras) – $4,000
  • Administrative expenses (stationeries, furniture, computer, phone, printer) – $5,200
  • Cost of purchasing two goods delivery van – $90,000
  • Cost of launching a website – $500
  • Cost of grand opening party – $3,000
  • Miscellaneous – $2,000

From the above estimation, we would need a total of $200,000 in order to successfully start-up our goods delivery business in Louisville – Kentucky. The amount covers the payment of our employees’ salaries as well as other bills for a period of 6 months.

Generating Funding / Startup Capital for Quick-time Goods Delivery Business

Quick-time Goods Delivery Inc is a business owned and run by college graduate, Mike Pence and his family. This is a business that the family has decided to start and run and so we would not be generating funds from external investors such as venture capitalists, as we would not want outside interference for now.

Therefore the areas where we intend to source for start-up capitals are;

  • Using our savings and sale of stocks to generate capital
  • Seeking for soft loans from extended family members
  • Applying for loan from the bank

N.B: We were able to generate about $50,000 from our joint savings and sale of personal stocks. We got a soft loan of $50,000 from both of our parents, and the bank which we applied for a $100,000 loan has credited our account with the sum, which means that we are ready for business.

14. Sustainability and Expansion Strategy

Every business is established to make profit and it is from this profit that a business is sustained and then expanded. However to make profit and remain sustained, there are several factors that must be put into consideration, such as the business structure , the number of loyal customers and the investment strategy.

The major reason of starting Quick-time Goods Delivery Inc is so as to build a business that can offer a unique delivery service whilst making profit and sustaining itself from the revenue generated. We do not plan on seeking for external private investors as we have laid down plans to ensure that we generate revenue and eventually make profit within a year of operation.

Having the right employees and business structure is very important to us and so our employees are not only experienced but competent as well. Our employees know what is needed to take our business to the very top.

Asides from making sure that our employees are paid right, we also intend to ensure that they are constantly trained so as to keep them updated skill-wise. Also, employees who perform their duties diligently and constantly promote the brand of the business will be motivated via incentives and fringe benefits.

Ensuring that our customers are treated right is very important to us because we know that without our customers our business would crumble. We intend to give our customers an excellent customer service and offer incentives on certain days or to loyal customers to ensure that they stick with our brand.

Check List / Milestone

  • Business Name Availability Check: Completed
  • Business Registration: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Securing Point of Sales (POS) Machines: Completed
  • Opening Mobile Money Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Conducting feasibility studies: Completed
  • Generating capital from family members: Completed
  • Applications for Loan from the bank: In Progress
  • writing of business plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
  • Recruitment of employees: In Progress
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business both online and around the community: In Progress
  • Health and Safety and Fire Safety Arrangement (License): Secured
  • Opening party / launching party planning: In Progress
  • Establishing business relationship with vendors – wholesale suppliers / merchants: In Progress
  • Purchase of trucks: Completed

Related Posts:

  • How to Start a Pick Delivery Business With Contract Drivers
  • How Much Money Do Self Employed Couriers Make (Profit Margin)
  • 10 Best Vehicles for Courier Business
  • 10 Best Accounting Software for Courier Company
  • 40 Best Slogans and Taglines for a Courier Company
  • How to Get Clients for your Courier Company
  • 8 Best Types of UTE for Courier Work [Features Included]

StartupBiz Global

Starting A Courier Services Business Plan (PDF)

courier services business plan

Starting a courier services business in today’s fast-paced world represents a remarkable opportunity for aspiring entrepreneurs. This sector has consistently demonstrated not only profitability but also impressive margins, primarily due to the ever-increasing demand for quick, reliable, and efficient delivery services. In an era where time is a precious commodity, individuals and businesses alike are continually seeking ways to expedite their shipping needs, making courier services an indispensable part of the logistics landscape. The allure of this business lies in its scalable model and the potential for high returns. Unlike many other ventures, a courier service can be initiated with relatively low upfront costs, yet it offers considerable growth opportunities. This is especially true in the context of the digital age, where e-commerce is booming and the need for last-mile delivery solutions is more critical than ever. The symbiotic relationship between online retail and courier services has paved the way for a new wave of entrepreneurial success stories. This sector’s robust demand and healthy profit margins present a compelling case for those looking to start a business that is both financially rewarding and integral to the modern economy. This article will outline how to start a courier services business, and the courier services business plan – PDF, Word and Excel.

Market Research

Market research plays a pivotal role in laying the groundwork for a successful courier services business. It is essential to commence with a comprehensive understanding of the industry landscape. Begin by delving into an industry overview, grasping the market’s size, growth potential, and evolving trends. Concurrently, analyzing your competitors within the local and regional courier market is paramount. Scrutinize their strengths, weaknesses, pricing strategies, service offerings, and customer base, thereby identifying opportunities for differentiation and enhancement. Additionally, pinpointing your target market and customer segments is crucial, considering demographics, delivery preferences, and specific needs to tailor services effectively.

Navigating the regulatory landscape is equally important, ensuring you acquire all necessary permits and licenses to operate legally. Furthermore, staying abreast of technological advancements within the courier industry is imperative. Innovations like GPS tracking, mobile apps, and automated routing can significantly boost operational efficiency. Your pricing strategy should reflect a deep understanding of your costs, market demand, and competitive pricing structures. Customer feedback holds substantial value in shaping your service offerings and enhancing the overall customer experience. A SWOT analysis will help assess both internal and external factors, identifying areas for potential success and challenges to overcome.

Armed with these insights, you can craft a compelling marketing plan, establish your unique selling proposition (USP), and create a brand identity that resonates with your target audience. Also employ your market research to make informed financial projections, estimating startup costs, revenue potential, and profitability, which will form the foundation of a robust business plan. Remember that market research is an ongoing process, crucial for staying attuned to industry shifts and evolving customer preferences, thereby ensuring your courier services business’s long-term growth and sustainability.

Location & Premises

The location you select for your courier services business plays a pivotal role in its overall success. Accessibility is a fundamental consideration, as opting for a location with easy access to major roads, highways, and transportation hubs can streamline operations and reduce delivery times. Moreover, proximity to your target customer base is crucial; being situated near commercial centers, industrial areas, or business districts ensures a steady flow of clients and minimizes courier travel times. It’s equally important to research the competitive landscape in the area, as an oversaturated market may pose challenges to establishing a foothold. Evaluating market demand and the existing number of courier services nearby is essential for informed decision-making.

Furthermore, the practical aspects of your premises matter significantly. Carefully assess the size and layout of the premises to ensure it accommodates your administrative staff, courier teams, and any necessary storage or sorting areas. Ensure it offers ample parking and loading/unloading facilities for your courier vehicles, as this can greatly enhance operational efficiency. Safety and security are paramount, both for your couriers and assets; consider the crime rate in the area, especially if your business operates during late hours. Visibility and proper signage are essential for attracting walk-in customers and reinforcing your brand presence. Scalability is another critical factor; the premises should allow for future expansion as your business grows, providing flexibility in terms of space to accommodate additional staff, vehicles, or storage needs. Carefully review the lease terms, including rent, duration, and potential rent increases, negotiating favorable terms that align with your budget and long-term plans.

Courier Vehicles

You will need transportation vehicles for your courier services business. These can constitute any one or more of the following: bicycles, motorbikes, light motor vehicles, vans, trucks, lorries, and even drones and planes. Your specific needs will be guided by the average package or parcel sizes you will be dealing with. The average distances and the terrains you will cover also guide on that. Where applicable you might need loading equipment such as forklifts. The courier services business plan should include the costs of purchasing the transportation vehicles.

Equipment For A Courier Services Business

The type of equipment you need for your courier business will be informed by the products and services you offer. Office equipment and supplies will be essential for setting up your courier office and command centre. You must also get communication equipment for your courier services business such as walkie-talkies and mobile smartphones. Vehicle tracking can be necessary and that would necessitate getting a GPS tracking system and equipment. Packaging material will be needed for packaging or repackaging parcels. You will need a variety of ancillary equipment e.g. pallets, trolleys, protective clothing, and so on. Basically anything that optimizes operations at the office or depot. Branded wear for staff is usually a no-brainer when providing courier services. The costs of the equipment should be included in the courier services business plan.

Products & Services

The products or services that your courier services business can offer depend on your niching choice. There are basically 4 broad courier services that you can offer namely:

Global Services

This entails delivering parcels or packages across countries. This usually spans across all forms of terrains e.g. land, sea, and even air. For someone starting out in the courier services business this might be a stretch. Over time, as the business grows global courier services become imminent. That is why most major established courier services companies can offer them.

On-Demand Service (Also Known As Express Service)

This is designed to often be the most expensive but fastest courier service. It entails serving clients whose packages or parcels must be delivered immediately. This means the packages here are not subjected to other service types that may take some time. There is no waiting period or any delays. Once a client indicates a package has to be delivered it is done immediately even if it just the only one going to that destination.

Same Day Express Service

Here the core focus is to deliver parcels or packages within 24 hours. This means courier packages being delivered the very same day. This implies such a service that can apply for intercity deliveries. It also applies to intracity deliveries as well. Overall, this courier service focuses on doing deliveries within a country’s borders.

Overnight Express Service

There might be intersections with the same day express service. However, the major distinction here is that for overnight express, packages are transported overnight. The idea is to ensure they arrive to intended recipients starting the following morning. That is why in some way this is a service for delivering within 24 hours (just not on the same day).

Vast Room To Tweak

Those are standard courier products or services. However, you can tweak them as informed by your market research and competitive analysis. For instance, some can diversify into renting out warehouse space or storage space. The courier business plan should outline all the products and services that you intend to offer.

Staff & Management

You need to have administrative, depot and transport and logistics personnel. The number of specific designations will depend on the size of your courier service operations. It is possible for staff to double up as management as well. At the very least, you can have an operations manager, driver(s), general hands (packaging and loading), and an office administrator. The salaries for all your staff should be accounted for in your courier business plan.

Budgeting and Financial Planning

Budgeting and financial planning form the bedrock of a thriving courier services business. It all begins with a comprehensive evaluation of startup costs, encompassing everything from permits and vehicle acquisition to website development, marketing efforts, insurance, and initial working capital. With a clear understanding of these upfront expenses, you can strategically allocate your resources. Moving forward, the creation of a meticulous operational budget is paramount. This detailed roadmap should outline recurring expenses, such as vehicle maintenance, driver salaries, fuel, insurance premiums, office rent, and utilities. Equally important is estimating your revenue, factoring in variables like pricing strategies, market demand, and anticipated delivery volumes. Maintaining conservative revenue estimates helps safeguard against unforeseen challenges and fluctuations.

Effective cash flow management is another key facet. Monitoring your incoming and outgoing funds ensures you maintain the liquidity necessary to meet your financial obligations and handle unexpected costs. Establishing an emergency fund safeguards against unforeseen crises, such as vehicle breakdowns or legal matters. Additionally, you should meticulously manage any debts, ensuring repayment plans align with your budget. Continuously analyze profit margins to identify areas for improvement, and stay vigilant about tax planning to minimize liabilities. Periodic financial reviews and forecasts provide the ongoing guidance needed to make informed financial decisions and maintain the long-term viability of your courier services business.

Marketing Strategies

When it comes to your courier services business, crafting effective marketing strategies is paramount. While delivering reliable and efficient services is a foundation, reaching your target audience and conveying the value you bring is equally vital. Firstly, establishing a robust online presence is non-negotiable. A professionally designed website showcasing your services, pricing, and contact information, optimized for search engines, ensures your business is easily discoverable online. Harness the power of social media platforms like Facebook, Instagram, Twitter, and LinkedIn to engage with your audience. Share compelling content, such as delivery tips, industry updates, and customer testimonials, while exploring paid advertising options to target specific demographics. Leverage email marketing as a tool for customer retention and repeat business. Build a subscriber list of potential clients and existing customers, regularly sending them newsletters and exclusive offers. Content marketing is another key strategy – create informative and valuable content related to the courier industry, from blog posts to videos, positioning yourself as an industry authority. Enhance your local visibility with local SEO tactics, claiming your business on Google My Business and encouraging customer reviews to appear prominently in local search results.

In addition to your digital marketing efforts, don’t underestimate the impact of traditional advertising methods. Consider creating eye-catching flyers and strategically placing them in high-traffic areas, such as local businesses or community bulletin boards. Billboards along major roadways can also be effective in raising awareness about your courier services. Furthermore, don’t shy away from physically approaching potential customers. Direct interactions, such as attending local business events, cold-calling, or door-to-door visits, can help you establish a personal connection and build trust with your target audience. A well-balanced approach that combines both digital and traditional marketing strategies can enhance your courier services business’s visibility and reach.

Consider the power of networking and partnerships. Forge relationships with local businesses, e-commerce stores, and other potential clients through networking events, industry associations, and community engagement. Partnerships with complementary businesses, like packing and shipping stores or e-commerce platforms, can open doors to a broader customer base. Don’t forget promotional incentives; introductory discounts, loyalty programs, and referral rewards can attract and retain customers. Displaying authentic customer testimonials on your website and marketing materials can significantly build trust and credibility. Regularly monitor and adjust your strategies based on analytics data to ensure ongoing success and adaptability in the competitive courier industry.

In the competitive landscape of the courier services industry, recognizing and engaging potential customers is paramount for sustainable growth and profitability. To effectively achieve this, market segmentation serves as the initial step. Local businesses, spanning retail outlets, restaurants, medical facilities, and offices, represent a rich source of potential customers. Building strong relationships with these establishments by offering customized courier solutions aligned with their unique needs can establish your business as a reliable partner. Similarly, e-commerce stores seek efficient courier services for the timely delivery of products, making them prime candidates for partnerships. By providing competitive rates and dependable delivery services, you can cater to the burgeoning e-commerce market. Moreover, healthcare facilities, legal firms, and government offices have distinct courier needs, often revolving around sensitive or confidential materials. Positioning your business as a trustworthy and secure courier service provider can help you gain their trust.

Don’t overlook residential customers who require personal courier services for gifts or important documents; offering residential delivery options can tap into this market. Leveraging online marketing channels, attending networking events, implementing referral programs, conducting customer surveys, and analyzing competitors all play integral roles in identifying and engaging potential customers, providing a multifaceted approach to securing and maintaining a robust customer base. For your courier services business to stand out you must strive to have several differentiators. A proper marketing strategy should be included in your courier services business plan. The most important this is being a reliable business, guaranteeing security (and safety) of parcels, and offering a broad range of services. You must also incorporate a sustainability focus in your operations. Customers must be able to fully access and pay for your services online. These are the things that can set you apart from your competitors.

Keys To Profitability

Profitability lies at the heart of a successful courier services business, and understanding the essential factors contributing to it is paramount. Efficient operations play a pivotal role; optimizing routes, managing fuel consumption, and ensuring operational efficiency are crucial to minimizing costs without compromising service quality. Concurrently, competitive pricing strategies that align with your service’s value and market demand should be regularly reviewed and adjusted. Moreover, customer retention is key to profitability. Building strong customer relationships and delivering exceptional service can lead to repeat business, reducing marketing expenditures and bolstering overall profitability. Robust marketing and promotion efforts across various channels help attract new customers and expand your client base.

Furthermore, embracing technology through GPS tracking, route optimization software, and mobile apps can streamline operations, enhance efficiency, and provide an improved customer experience. Cost control measures, diligent budget reviews, and favorable negotiations with suppliers and service providers are essential for maintaining financial stability. Strategic scaling and diversification, when aligned with market demand, can also boost profitability. Exploring complementary services such as same-day delivery, warehousing, or logistics solutions can create additional revenue streams. Effective inventory management practices can minimize holding costs and maximize turnover. Continuously analyze financial performance through regular review of statements, cash flow, and profitability reports, and adapt services based on customer feedback. Keeping a watchful eye on competitors’ strategies, maintaining legal and regulatory compliance, and adapting to changing market conditions ensure that your courier services business can achieve and sustain profitability in the dynamic industry landscape.

Pre-Written Courier Services Business Plan (PDF, Word And Excel): Comprehensive Version, Short Funding/Bank Loan Version and Automated Financial Statements

For an in-depth analysis of the courier services business, we encourage you to purchase our well-researched and comprehensive courier services business plan. We introduced the business plans after discovering that many were venturing into the courier business without enough knowledge and understanding of how to run the business, lack of understanding of the financial side of the business, lack of understanding of : the industry, the risks involved , costs and profitability of the business; which often leads to disastrous losses.

The StartupBiz Global courier business plan will make it easier for you to launch and run your courier services business successfully, fully knowing what you are going into, and what’s needed to succeed in the business. This is a complete business plan for a courier business. It will be easier to plan and budget as you will be aware of all the costs involved in setting up and running the courier business.

Uses of the Courier Business Plan (PDF, Word And Excel)

The courier business plan can be used for many purposes including:

  • Raising capital from investors/friends/relatives
  • Applying for a bank loan
  • Start-up guide to launch your courier business
  • As a courier business proposal
  • Assessing profitability of the courier business
  • Finding a business partner
  • Assessing the initial start-up costs so that you know how much to save
  • Manual for current business owners to help in business and strategy formulation

Contents of the Courier Services Business Plan (PDF, Word And Excel)

The business plan for courier includes, but not limited to:

  • Marketing Strategy
  • Financial Statements (monthly cash flow projections, income statements, cash flow statements, balance sheets, break even analysis, payback period analysis, start-up costs, financial graphs, revenue and expenses, Bank Loan Amortization)
  • Industry Analysis
  • Market Analysis
  • Risk Analysis
  • SWOT & PEST Analysis
  • Operational Requirements
  • Operational Strategy
  • Why some people in the courier business fail, so that you can avoid their mistakes
  • Ways to raise capital to start your courier business

The courier services business plan package consists of 4 files

  • Courier Services Business Plan – PDF file (Comprehensive Version – 80 Pages)
  • Courier Business Plan – Editable Word File (Comprehensive Version – 80 Pages)
  • Courier Services Business Plan Funding/Bank Loan Version- Editable Word File (Short version for applying for a loan/funding – 44 pages)
  • Courier Business Plan Automated Financial Statements – (Editable Excel File)

The business plan can be used in any country and can be easily edited. The financial statements are automated. This implies that you can change eg the costs, salaries etc, and all the other financial statements will automatically adjust to reflect the change. 

Click below to download the Contents Page of the Courier Services Business Plan (PDF)

Courier services business plan pdf

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The business plan package is a zipped compressed file containing the PDF, Word and Excel documents. To open the package after downloading it, just right click, and select Extract All. If you have any problems in downloading and opening the files, email us on [email protected] and we will assist you.

We wish you the best in your courier services business! Check out our collection of business plans  , and more business ideas .

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Free PDF Business Plan Templates and Samples

By Joe Weller | September 9, 2020

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We’ve gathered the most useful collection of business plan PDF templates and samples, including options for organizations of any size and type.

On this page, you’ll find free PDF templates for a simple business plan , small business plan , startup business plan , and more.

Simple Business Plan PDF Templates

These simple business plan PDF templates are ready to use and customizable to fit the needs of any organization.

Simple Business Plan Template PDF

Simple Business Plan Template

This template contains a traditional business plan layout to help you map out each aspect, from a company overview to sales projections and a marketing strategy. This template includes a table of contents, as well as space for financing details that startups looking for funding may need to provide. 

Download Simple Business Plan Template - PDF

Lean Business Plan Template PDF

Lean Business Plan Template

This scannable business plan template allows you to easily identify the most important elements of your plan. Use this template to outline key details pertaining to your business and industry, product or service offerings, target customer segments (and channels to reach them), and to identify sources of revenue. There is also space to include key performance metrics and a timeline of activities. 

Download Lean Business Plan Template - PDF

Simple 30-60-90 Day Business Plan Template PDF

Simple 30-60-90 Day Business Plan Template

This template is designed to help you develop and implement a 90-day business plan by breaking it down into manageable chunks of time. Use the space provided to detail your main goals and deliverables for each timeframe, and then add the steps necessary to achieve your objectives. Assign task ownership and enter deadlines to ensure your plan stays on track every step of the way.

Download Simple 30-60-90 Day Business Plan Template

PDF | Smartsheet

One-Page Business Plan PDF Templates

The following single page business plan templates are designed to help you download your key ideas on paper, and can be used to create a pitch document to gain buy-in from partners, investors, and stakeholders.

One-Page Business Plan Template PDF

business plan delivery service pdf

Use this one-page template to summarize each aspect of your business concept in a clear and concise manner. Define the who, what, why, and how of your idea, and use the space at the bottom to create a SWOT analysis (strengths, weaknesses, opportunities, and threats) for your business. 

Download One-Page Business Plan Template

If you’re looking for a specific type of analysis, check out our collection of SWOT templates .

One-Page Lean Business Plan PDF

One Page Lean Business Plan Template

This one-page business plan template employs the Lean management concept, and encourages you to focus on the key assumptions of your business idea. A Lean plan is not stagnant, so update it as goals and objectives change — the visual timeline at the bottom is ideal for detailing milestones. 

Download One-Page Lean Business Plan Template - PDF

One-Page 30-60-90 Day Business Plan Template

One Page 30-60-90 Day Business Plan Template

Use this business plan template to identify main goals and outline the necessary activities to achieve those goals in 30, 60, and 90-day increments. Easily customize this template to fit your needs while you track the status of each task and goal to keep your business plan on target. 

Download One-Page 30-60-90 Day Business Plan Template

For additional single page plans, including an example of a one-page business plan , visit " One-Page Business Plan Templates with a Quick How-To Guide ."

Small Business Plan PDF Templates

These business plan templates are useful for small businesses that want to map out a way to meet organizational objectives, including how to structure, operate, and expand their business.

Simple Small Business Plan Template PDF

Simple Small Business Plan Template

A small business can use this template to outline each critical component of a business plan. There is space to provide details about product or service offerings, target audience, customer reach strategy, competitive advantage, and more. Plus, there is space at the bottom of the document to include a SWOT analysis. Once complete, you can use the template as a basis to build out a more elaborate plan. 

Download Simple Small Business Plan Template

Fill-In-the-Blank Small Business Plan Template PDF

Simple Fill In The Blank Business Plan Template

This fill-in-the-blank template walks you through each section of a business plan. Build upon the fill-in-the-blank content provided in each section to add information about your company, business idea, market analysis, implementation plan, timeline of milestones, and much more.

Download Fill-In-the-Blank Small Business Plan Template - PDF

One-Page Small Business Plan Template PDF

One Page Business Plan For Small Business Template

Use this one-page template to create a scannable business plan that highlights the most essential parts of your organization’s strategy. Provide your business overview and management team details at the top, and then outline the target market, market size, competitive offerings, key objectives and success metrics, financial plan, and more.

Download One-Page Business Plan for Small Business - PDF

Startup Business Plan PDF Templates

Startups can use these business plan templates to check the feasibility of their idea, and articulate their vision to potential investors.

Startup Business Plan Template

Startup Business Plan Template

Use this business plan template to organize and prepare each essential component of your startup plan. Outline key details relevant to your concept and organization, including your mission and vision statement, product or services offered, pricing structure, marketing strategy, financial plan, and more.

‌Download Startup Business Plan Template

Sample 30-60-90 Day Business Plan for Startup

Sample 30-60-90 Day Business Plan for Startup

Startups can use this sample 30-60-90 day plan to establish main goals and deliverables spanning a 90-day period. Customize the sample goals, deliverables, and activities provided on this template according to the needs of your business. Then, assign task owners and set due dates to help ensure your 90-day plan stays on track.

‌Download Sample 30-60-90 Day Business Plan for Startup Template 

For additional resources to create your plan, visit “ Free Startup Business Plan Templates and Examples .”

Nonprofit Business Plan PDF Templates

Use these business plan PDF templates to outline your organization’s mission, your plan to make a positive impact in your community, and the steps you will take to achieve your nonprofit’s goals.

Nonprofit Business Plan Template PDF

Fill-in-the-Blank Nonprofit Business Plan Template

Use this customizable PDF template to develop a plan that details your organization’s purpose, objectives, and strategy. This template features a table of contents, with room to include your nonprofit’s mission and vision, key team and board members, program offerings, a market and industry analysis, promotional plan, financial plan, and more. This template also contains a visual timeline to display historic and future milestones.

Download Nonprofit Business Plan Template - PDF

One-Page Business Plan for Nonprofit Organization PDF 

One Page Business Plan for Nonprofit Organizations Template

This one-page plan serves as a good starting point for established and startup nonprofit organizations to jot down their fundamental goals and objectives. This template contains all the essential aspects of a business plan in a concise and scannable format, including the organizational overview, purpose, promotional plan, key objectives and success metrics, fundraising goals, and more.

Download One-Page Business Plan for Nonprofit Organization Template - PDF

Fill-In-the-Blank Business Plan PDF Templates

Use these fill-in-the-blank templates as a foundation for creating a comprehensive roadmap that aligns your business strategy with your marketing, sales, and financial goals.

Simple Fill-In-the-Blank Business Plan PDF

The fill-in-the-blank template contains all the vital parts of a business plan, with sample content that you can customize to fit your needs. There is room to include an executive summary, business description, market analysis, marketing plan, operations plan, financial statements, and more. 

Download Simple Fill-In-the-Blank Business Plan Template - PDF

Lean Fill-In-the-Blank Business Plan PDF

Fill-in-the-Blank Lean  Business Plan Template

This business plan is designed with a Lean approach that encourages you to clarify and communicate your business idea in a clear and concise manner. This single page fill-in-the-blank template includes space to provide details about your management team, the problem you're solving, the solution, target customers, cost structure, and revenue streams. Use the timeline at the bottom to produce a visual illustration of key milestones. 

Download Fill-In-the-Blank Lean Business Plan Template - PDF

For additional resources, take a look at " Free Fill-In-the-Blank Business Plan Templates ."

Sample Business Plan PDF Templates

These sample business plan PDF templates can help you to develop an organized, thorough, and professional business plan.

Business Plan Sample 

Basic Business Plan Sample

This business plan example demonstrates a plan for a fictional food truck company. The sample includes all of the elements in a traditional business plan, which makes it a useful starting point for developing a plan specific to your business needs.

Download Basic Business Plan Sample - PDF

Sample Business Plan Outline Template

Simple Business Plan Outline Template

Use this sample outline as a starting point for your business plan. Shorten or expand the outline depending on your organization’s needs, and use it to develop a table of contents for your finalized plan.

Download Sample Business Plan Outline Template - PDF

Sample Business Financial Plan Template

Business Financial Plan Template

Use this sample template to develop the financial portion of your business plan. The template provides space to include a financial overview, key assumptions, financial indicators, and business ratios. Complete the break-even analysis and add your financial statements to help prove the viability of your organization’s business plan.

Download Business Financial Plan Template

PDF  | Smartsheet

For more free, downloadable templates for all aspects of your business, check out “ Free Business Templates for Organizations of All Sizes .”

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Sample Goods Delivery Service Business Plan

Courier delivery company business plan pdf sample.

Goods delivery business is a business that deals with delivering goods or products ordered by the customers to their homes. This business is becoming popular by the day and as such demands for their services has increased greatly.

In this article, I will be presenting to you a simple goods delivery business plan sample that can be used as a sample for starting the business.

Here is a sample business plan for starting a home or courier delivery business.

BUSINESS NAME: MARVO Ventures

Executive Summary

Our Product and Services

Vision Statement

Mission Statement

Business Structure

  • Market Analysis

Target Market

  • Financial Plan

Competitive Advantage

MARVO Ventures is a goods delivery business that has fulfilled all the legal requirements for starting a business in New York, United State of America. The business will do all in its ability to fulfill its entire obligation and provide the best service for its customers.

Paul John will be both the owner and the CEO of the business which will be located in New York in the United State of America. He has contributed a total of $200,000 from his savings and sales of some of his properties. Plans are underway to secure a loan worth $200,000 from his bank to complete the startup fund which is $400,000

MARVO Ventures are into the goods delivery business to provide its customers with the best delivery service ever. Many don’t have the time to shop, while so many could shop online and find it hard to pick up. Our main work is to help pick up goods from the store, market, shopping mall and deliver them to our clients. For fast delivery, we would explore various means for our delivery based on the distance and quantity of the goods to be delivered.

Our vision in the goods delivery business is to become the best delivering agency and attain the maximum height as a business empire.

Our mission is to build a business where our customers will be convinced and completely assured that their products are secured with us no matter how much or how little the value of the product is. We are also looking forward to building a market-friendly business where our cost of service will not be overly expensive.

Because our goods delivery service will cover a very wide area and because the security of the properties of our client is also important we will be taking seriously how we set up our business structure. For efficiency and fast delivery, our recruitment service will be targeting the under listed:

  • Manager(CEO and Owner)
  • Sales and Marketing agents
  • Customer Service Personnel(5)
  • Delivery men ( 2 Tricycle, 5 Motorcycle, 5 Bicycle)
  • Security Officer (2)

Market Analysis Market Trend

It’s been observed that successful delivery services are those that guarantee the security of the goods of their customers no matter how much they charge them. Another trend in the market is those that deliver goods early and fast earn more customers. And to stay relevant to the charges of a goods delivery business must not be expensive.

We have a wide range of market and below are some of the identified target markets:

  • Food sellers

Sales and Marketing Strategy

The marketing factor of a business defines how successful and how relevant the business will be, and as such we will be making sure to pull the best shot. We would be recruiting the best sales and marketing manager around.

  • We will be making use of introductory letters and fliers to inform the public about our business.
  • Plans are in place to also market our product using the available media outlets like the Television, the Radio, newspapers, and magazines. This will help attract contracts .
  • We will also be using the internet to inform people living in New York about our services, social media like Facebook, Twitter and Instagram will be extensively used.
  • Billboard and poster featuring our services will also be used.

Financial Plan Source of Startup Capital

Paul John has been involved in many business setting and already he has more than pre-knowledge about how to start a business. He has been able to gather a total of $200,000 from his savings and sales of some of his properties, the remaining $200,000 will be sourced from a bank loan, to complete the startup fund amounting to $400,000

Although we are new in the business, we would be seeing this as an advantage. We have learned about the best way to and not to operate our business. We have seen and learned how to survive. All this will help our business to survive better.

Above is a simple and standard Goods delivery business plan sample which bears the name MARVO Ventures. This business as highlighted earlier will be owned by Paul John and will be operating in New York, United State. The owner has made plans to provide the Startup fund.

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Food Delivery Service Business Plan

JAN.06, 2014

Food Delivery Service Business Plan

Food delivery service is an amazing business idea. It is trending across the world and the popularity is only increasing. The online food delivery is such a latest service that the availability of market opportunities is ever flowing. Yet, another gripping factor of the food delivery service is the small amount of investment needed to start the food business. Anyone who dreams of leaving the job and starting their own food business can do it. About 5000-6000 dollars is all that is needed to be the proud owner of a food enterprise. The budget and the low risk factors make the food delivery a favorite business to start and run. It is a hit among all the young entrepreneurs too.

Hang on! Before you go ahead and make an investment on your new food business endeavor there is a vital thing to do. You have to first craft a premium quality food delivery service business plan. Then, with determination set out following your passion to have your very own food business. If you constantly work hard with complete dedication, nothing can stop you from taking your food business to heights of success.

Models of Food Delivery Business

Delivery Service Business Plan

Delivery Service Business Plan

The food delivery business covers a vast arena. There are various kinds of food delivery. You can choose to start any type of food delivery business as per your preference. As per the service there are home delivery food business plan, food ordering online business, partnered food delivery business and so on. To assist you different food delivery business models have been briefly discussed as follows:

Local Food delivery Business Model

A local food delivery business model is that where the owners chooses to stick to the home area. Doing food business in the local area has some positive sides like the market, prevailing competitors, mode of communication, customer likes and dislikes, etc. are known to you. But, there are certain risks associated to running the food delivery locally. A major risk factor is customer security. The customers may not be steady which can affect the food business adversely.

Organized Food delivery Business Model

As compared to the local food business model, it is far safer to have an organized one. In an organized food business model, you can choose to have a bonded support for all your food supplies. This process is much consistent and structured, making it a better option that the previous one.

Common Health Food Delivery Business Model

In this particular type of model, your thought-process must be focused from consumer’s angle. There is need of doing extensive research of the marketplace to learn which products are already available in abundance. This will reveal the missing products in that particular market. Offer consumers the products that are not readily available to them. Why will any consumer be interested in your products if you offer something similar to other food delivery company? Think of new food products and introduce it in the market. It will attract maximum customers. Thus, by offering new and scarce products, you will be able to reap the best of the market. To make an impact in the market, it is essential to supply unusual products. For instance: Provide nourishing baby food, healthy food for pregnant ladies, organic drinks and so on.

Diet food Delivery Business Model

Currently, majority of the people are conscious of what they eat. Being fit has become a priority. Everyone is focused on exercising and eating carefully. Folks are serious about maintaining a daily diet, calorie intake, amount of sugar/salt, etc. In these conditions, introducing diet foods can be a turning point for your food business. These diet foods can be beneficent to keeping fit, losing weight, also may be good for body ailments. Of course, running this sort of food business comes with massive responsibility. The main idea is to concentrate upon- supplying diet foods which are healthy as also tasty. This, when achieved can make your food business rule the market.

The Dubba-walas delivering food to hundreds of people daily in the metropolitan city of Mumbai, in India, is a brilliant example of successful food delivery service. This Mumbai food delivery service has the six-sigma awards in its bag. Anyone willing to be inspired by the food delivery business should read about the Mumbai dubba-walas.

Food Delivery Business: Know the Most Important Pointers

food delivery business plan

Enlisted below are 5 major pointers that can prove to be hugely profitable for your food delivery business endeavor:

  • Market research: The primary most significant aspect of the food business or any other business is market research. This opens the eyes of the food business owner. The entire market situation is visible clearly. This enables to shed all pre-conceived notions and start afresh. Understanding the market allows to carve the path where you should head. It also helps eliminate the paths that have already been taken by other similar food services. Clarity of market knowledge aids in making sound decisions. It helps decide the precise types of food items to deliver to customers through your food business.
  • Long-term goals: A clear mind-set is very important to be specific in terms of the new food business venture. Having a broad all-encompassing food delivery business idea won’t take you anywhere. The point is to being very specific and far-sighted. Utilize all the market research options through which you can collect abundant data before actually entering the food business arena. You can do the research on your own. Use whatever data is already available or you can also outsource it to professionals. Utilize all the information gathered from market survey, to decide on your food products and services. Jot down, long-term goals in your business plan for food delivery service.
  • Stand-out: There is no use is doing what everyone else is doing. Make your food business stand-out with fresh foods and transfer options. For instance: If your selected market area doesn’t have any service that delivers food from 8pm-11pm, then you must target those customers. There are students, night-shift employees and working couples who want to order their dinner. So, you can benefit by delivering food or meals at odd hours. Be original with your business plan food delivery service but also keep in mind the market. To beat your competitors come up with fresh ingredients, up-to-date menus, and so on. You can also add something innovative to your existing food products.
  • Charge Carefully: The price charged for your food items plays a crucial part to your food business success. You cannot charge as per your will. Firstly, you have to do thorough market survey. Check the rates charged by your competing food businesses. Depending on the market analysis, set the prices for your food products and meal platters. Don’t charge the customers too low, otherwise your food business will run in losses. Neither can you charge too high or else the customers will not order. Strike a balance while charging so that you and your client both have profits and, the customer too is content.
  • Constantly Evaluate : When you are running a food business, there is always the risk of your business becoming stagnant. To eliminate that from happening, you must regularly evaluate your food business condition. You must also keep checking the competency and keep updating your plan for food delivery service. The frequent evaluation will give you the idea as to where your food business is going right and where it is lacking behind. This way you will be clear about the changes you make to keep your food business spinning money.

Online Food Delivery Business Plan

lunch delivery service business plan

Online food delivery services get piping hot yummy meals straight the home. The USP of these online facilities is that anyone can place any food order via a smartphone/tab with internet access. The mouth-watering food being delivered is fresh, healthy and reasonably priced. The online food delivery system is in fashion.

Are you interested to benefit from the online food delivery system? Then read on to discover how you too can start an online site for ordering food. For better grasp of the market dynamics, an idea of the revenue and business model is a must.

A Basic idea

Any individual using an online food ordering website would have to first sign up. The site will lead the user to give other relevant information. For instance: The address where the user wants the food to be delivered, a phone number for reaching out at the time of delivery, choosing the dishes and the delivery time. The choice of availing daily delivery or on select days is also there for the user’s convenience.

Revenue Model of Online Delivery Policy

The revenue model is quite straightforward. The more the number of food boxes delivered per delivery, the more the profit.

Chief Features of Website to Focus On

Do not get lost amidst the thousands of online food ordering sites. To make the site better than your challenging counterparts, designing it brilliantly plays a crucial role. It will draw in maximum customers. A detailed description of website features that makes it a user-friendly online food delivery portal has been discussed as follows:

To make your homepage attractive:

  • You need to focus on the Top banner. The key elements such as sign-up or sign-in are present in it.
  • The banner image should be tactically built. All the special food items should be displayed online, in a manner that lures the users to place an order.
  • The tagline must be striking as well as greeting
  • A search bar having a location selecting list is essential, because the food delivery business is location-based.
  • A homepage segment on customer feedback. It will allow a path to influence users to opt for your online food delivery service. The reviews and consumer testimonials together work like magic to drive customer traffic to the website. Both start-up businesses as well as well-known business brands can benefit from it. Majority of the first-time users rely on the reviews and testimonials to decide whether to order food online or not.

How-It-Works Page

This page assists new-bees to learn how the online food delivery functions. Any user not knowing about it can read this page and learn the simple process. It may include info about-

  • How the online food ordering works
  • Delivery of online ordered food/Meals
  • The Payment Options for food ordered online

Log-in & Sign-up Page

This page has to be easy and quick. No user would be interested in filling a complicated online sign-up/log-in form that takes too long to complete. There is also the choice to have a pop-up than a full-fledged log-in page. The convenient one-click online login through social networking sites is quite popular. It is very much preferred by users. You may also maintain the customary email sign-up/ log in.

Pre-activation verification system

This is a system where in order to activate their user accounts online the individual has to give an email confirmation. This is necessary as it cut down the possibilities of spam accounts. For phone verification, a One-time-password (OTP) can be sent to the contact number provided by the user.

Account summary

A food ordering website has to have this as it shows all the main details related to the use. User information like- contact details, delivery address, wallet balance and contact details.

As stated above, the homepage has to have a search bar as it plays a vital role. Once the user input the location. Next, the selection for preferred meal such as whether the user wants breakfast, lunch, or dinner must come up. This when chosen by the user, will give the idea of the delivery timing.

When you have a home delivery food business plan , then delicious and personalized food packages are a must. It should be healthy too. Those you order online for their breakfast, lunch or dinner would want foods that are tasty and light, rather than greasy and heavy to digest. Furthermore, rotating the menu and having something new on the list will keep your regular customers interested. They won’t get bored of having to eat the same cuisines and move to other food delivery choices.

The listed food should be:

  • Well-designed
  • The images of meals platters and foods should be of high quality. Do ensure that the pictures displayed are not of too high resolution, otherwise the loading time will increase and it can really make users leave the site.
  • To keep customers interest in mind, it’s best to have vegetarian cuisines separated from non-vegetarian dishes.

starting a lunch delivery service

Order Placement Process

This need to be kept fast and easy. First, the user would choose the food from the menu list to order. The order place process follows after the food selection process is complete. The user by typing in the contacts details should be led to verifying the order. Next, comes the adding of the delivery address. If the user has saved a default address for delivery, it will show up and can be selected. The final step would be the payment process followed by order confirmation. The user may select the preferred mode of payment such as COD (cash on delivery), debit/ credit card, or Net banking and be done with the purchase easily. The online food delivery business plan needs to mention all the facilities you offer. The online delivery system is a recent market trend and you must surely try it.

Why you need a Delivery Service Business Plan?

The food business can be a start-up or an established one, a business plan plays a crucial part. If you are into food delivery service, then you would need a business plan too. Many food business owners have no idea as to how a ‘business plan’ is to be written. There are several questions that may come up. Why would a food delivery service need a business plan? What sort of benefit will such a plan do to food delivery? Most of the business heads, especially those of a start-up food delivery business feel this way.

Why build a food delivery Business Plan?

A business plan is a document having all the information about your food delivery business. This allows you to present it to anybody interested in supporting your food delivery business venture. It serves more than one purpose:

  • A business plan works like an elaborate design encompassing all the deeds required for launching a food delivery business. Additionally, it also works to enhance an already established food delivery business. It has all the intricate business details of the food delivery service (time of delivery, types of food that customers can order; online, phone and textual modes of ordering food, etc.). The market of the food delivery service is mentioned (whether there are other food business, is it a competitive market area, etc.). The food delivery service’s management details are also touched.
  • A food delivery business plan works as a benchmark. You can calculate how well your food delivery business has achieved the set targets.
  • A food delivery business plan works as an instrument to attract lenders and acquire business loans. It also aids to grip the attention of many other company owners. If your food delivery business plan can make an impact then you can get monetary support. You may also get other resources to support your food delivery service.

food delivery business from home

What is the Business Plan Standard Format?

A food delivery business plan is usually seen to cover some familiar elements of a food service. Here’s a common format of the food delivery business plan. It will give you a rough idea as to how to a business plan is to be organized.

  • Executive Synopsis
  • Keys to Success
  • Company Synopsis (It gives a basic idea of the food delivery company’s background and history)
  • Product Description
  • Market Analysis Synopsis
  • Strategies and Execution Synopsis
  • Management Synopsis
  • Financial Analysis

Some business plan may include some further food business and service information. For instance: the company operation methods, the owners, the management, strategies for products and service promotion and marketing and soon.

3 Different Tools to Build a Business Plan Easily: Template, Software, Sample

A large number of services choose various alternatives when crafting a business plan  for their company. Some approaches are quick and easy, while some take time. The diverse tools used for crafting a business plan includes- business plan template, trying a business plan software, downloading a sample business plan, or hiring a professional consultant to build the business plan for you.

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Business Plan Template

Are you are short of time? Do you want a finished business plan right away? Then, opting for a business plan template can be a great idea.

What is a business plan template?

A business plan template is basically a draft that is already written. The entire business plan is pre-written by professional business plan expert with some blanks left to be filled by individual business owners. You just need to fill in your names and it will become your very own business plan. That is to say, for a food delivery business plan template, browse through the available templates in a website offering business plan templates to find a matching one. Sometimes, the templates don’t have spaces or gaps but have some dummy names which you need to change.

At times, it can be tough to find a matching template. To resolve this issue some website template online services provide a form. Filling in the requirements helps them to find a suitable template. You can jot down some specifics about your food delivery service. For instance: Pointers like, whether you provide breakfast/lunches/ dinners and get a similar business template offered immediately. Once the appropriate template is found, the business owner needs to fill in the personal details in the template and it will be ready. Personal details such as name of the company, the precise services offered, financial date and so on are to be changed.

Is a tailor-made business plan template reliable?

It is pretty common to have doubts when selecting a food delivery business plan template. There may be several questions that cross your mind. Will a template be accurate? Is it safe to depend on a template to build a business plan? How much will it cost? To make a sound decision it is best to see both sides of the coin. So, let’s glance through the positive as well as negative sides of using a business plan template.

Advantages of Business Plan Templates

lunch box delivery business

Shows Business Plan Outline

A top quality business plan can be very useful to give structure to your thoughts. You will obviously have several things going on in your mind about your food delivery business. But, it can be very difficult to express the thoughts in writing. Often, you may clearly know what you wish to write about your food delivery service but do not know how to start a business plan. A food delivery business plan template can come in handy at such occasions. It works like a guideline. Rather that staring at a white sheet it is a good choice to download a template. It gives the basic outline of a typical business plan. You can just insert any information as per requirement. You also can modify it according to your desire. Download Sample From Here

Provides Detailed Instruction

A first-class business plan template offers a clear idea of how to arrange all the information. When drafting a business plan for your food delivery service you have to keep in mind the investors. It should be written in a manner so that it is organized aptly for the investors to understand your plan and be impressed. It gives a step-by-step instruction to build your food delivery business plan.

Can Be Depended Upon

A superior quality template for business plan is SBA approved. This makes the plan a reliable one. There may be many business plan templates on food delivery service that you come across. Check which templates have the SBA stamp of approval! Those that have the stamp are written in the correct manner. You can use it to craft your food business plan.

Industry Specific and Customizable

The business plan templates are available in a large number. They cover a wide range of businesses and services. For instance: The restaurant and hospitality section envelopes a vast number of services. A food delivery may be big or small, serve a particular dish or have specific delivery timing. A breakfast delivery service business plan will not be similar to a dinner delivery business plan. The availability of such specific service templates is a huge benefit. Additionally, there is also the scope of modifying and personalizing the plan as per business specifics.

They are Free

The best part of a business plan is that they are free. Any business owner can browse through websites offering business plan templates and download them for free.

Limitation of Business Plan Templates

home delivery food business plan

Bulk Information Input Ha to be Done Personally

Do not hold the misconception that a template is the final draft completely ready for use. It is a guiding outline of course. But, it’s not a business plan that you can immediately use. After getting a suitable template that fits your food delivery service, you have to work on it. There are several sections that will require accurate input. Take for example, you will need to do all the calculations and insert the financial spread-sheets. This can be tough and time-consuming.

Inserting Spread-sheets from Excel to Word document is Tough

It may not strike you when you download a free template. You realize how complex it is to fill all the data from Excel to Word doc, only when you actually try to do it. Again, while altering the numbers, keeping all of it at par with the latest data is difficult. Additionally, there are the diagrams, tables, and suitable pie charts to be incorporated in the food home delivery business plan template.

Inadequate Instructions

The free templates most often lack in providing proper instructions. This makes it very difficult to craft a business plan. This stands true especially for those who don’t know the exact procedure of writing a business plan. Proper knowledge of the business plan writing procedure is a must to put everything in its proper spot. Moreover, with the inadequate instructions, building the business plan can be an excruciating task.

Finding Appropriate Good Quality Template Is Tough

There are innumerable services offering huge number of templates. Finding the most apt template can be an exhausting task. Furthermore, there are some services that try to cheat customers with a poor quality template. Distinguishing the services offering trustworthy first-rate food business plan template, from those services that are unreliable, can be quite difficult.

Some Sites Charge Fee

Do not be fooled by some shrewd services that try to deceive business owner into paying for a template. Avoid all such sites that charge a fee for a template. Even if they charge a small amount, don’t pay for a template which you can easily avail for free!

Nevertheless, a template can be useful to any business owner seeking a rough idea of how a business plan is crafted correctly. In addition, a template is easy to download. It gives the push that is needed to begin with the business plan writing process. Lastly, being free there is no harm in trying out a template as it might actually be very helpful.

Business Plan Software

Besides the templates there is the business plan software to assist business owners to build an excellent business plan. So, in case the template fails to fulfill all your expectations, then this can be a good pick. Business plan software offers the apt directions and flexible approach sought to complete a business plan. It can be used to develop a business plan for food delivery service.

There are innumerable software tools available online that claim to aid you in building your service business plan. Not all of them are good. It is easy to distinguish good business plan software from a bad one. All you need it to know are the few things that are present only in the best software. Some of the attributes found in top-quality software are:-

  • Guiding help for each and every step of forming the business plan
  • Video Lessons for better understanding
  • The necessary financial estimates are detected automatically
  • All the data is automatically arranged in the right order
  • Diagrams, charts are put in place

When preparing the business plan for your food delivery service using first-rate business plan software can prove to be a smart move. It saves a lot of time. Maximum business owners, not aware of the business plan software, waste a lot of time in documenting Excel spread-sheets in Word. All such complex task is easily achievable within minutes through the software. That spares the business owners ample time to focus on the other major business areas. Still, if there is any trouble experienced when using the software, there are professionals to help out.

Business Plan Sample

There is yet another tool that can be of great use to you. It is a business plan sample. There are many who confuse a sample with a template. Both are different.

A sample is basically where the entire business plan is written out by an expert. Unlike the template, there are no gaps or blanks in a sample to be filled by the business owner. A sample writer is a professional, trained and experienced in writing business plan examples on various topics. The samples are well-written, proof-read and are arranged as per the standard business plan format. It is easy to locate such samples. There are multiple services who publish business plan documents on their website. Some services charge some fee while many offer it for free.

Download Sample From Here

Steps to Find a Suitable food delivery business plan sample

  • To find a meal delivery service business plan sample a business owner needs to visit a site offering sample business plans. There is huge number of websites available so finding one isn’t tough.
  • Once such a site if located, the business owner has to click on the business plan samples under the “Restaurant and Hospitality” section.
  • The “Restaurant and Hospitality” page will have a sub-page with business plan written on food delivery service only. Click on that.
  • Once there, you need to see if you can allocate the business plan specific to the service you offer. For instance, whether your service caters to a particular age group- kids, students, office employees, senior citizens, etc. Then, there are specific cuisines served. Also, your service may have a particular delivery timing focusing on breakfast, lunch or dinner. Check that topic which matches your precise business services .
  • If you cannot find the befitting food delivery business plan sample, do not leave the page. There are uncountable samples and it is common not to find what a befitting one. At such instances, you need to call or drop in a form in the website’s contact page. The form usually contains some questions. Those queries, when answered, allows the attendant to know which business plan sample you need exactly. Then, the service assistant helps to find the specific food delivery service business sample for you.

The sample will have everything written down in a manner that would impress the investing clients. Still, since it is a pre-written document, it is likely to be based on general information only. To make it your own food delivery service business plan , it is best to modify the document. Insert all the vital information that can make your food delivery service stand out. Remember that sample is available for use to everyone running a food delivery service. Therefore, edit and change as much as possible to make it a unique and excellent business plan.

If you are short of time you can get professional help. You can directly speak to a professional via emails or the phone. They will customize the sample business plan as per your preferences. They generally do it through a step by step interview process. They ask questions and take your inputs regarding each and every part of the business plan. Ultimately, the completed draft is given to you for review. If you need further changes, you need to point that out. The experts will make all the necessary modifications and send you the finished food delivery service business plan sample, ready for use. Unlike a sample which is readily available for free download; you may have to pay some amount for a tailor-made business plan sample.

Business Plan consultation

If all these fail, you can hire a business plan consultant. There are services that have website portals. There you can find all the details about consultants. They are professional having expertise in building business plan for all sorts of business. It may be a small start-up business or a big renowned one. The crafting of a business plan consists of many intricate detailing at each segments. Furthermore, impressing an investor is not an easy job. A template, software or sample can be helpful. But, to achieve the impeccable business plan specifically designed for your service would require an expert help. This is where a consultation can aid you. You can find all their qualification, experience and previous business plan designs before hiring them. You can speak to them and clear your apprehensions.

They are trained exclusively in crafting business plans. Hence, you can be assured that you are in safe hands. They know their job well. Moreover, you can always share your thought-process and what you need your business plan food delivery service to look like. They being experts in crafting business plans doesn’t mean they will disregard your inputs. On the contrary, they will take develop the business plan exactly as per your expectation. Additionally, the final draft will be in correct format. Its originality and accurateness will grip the investor’s attention and impress them thoroughly.

Lunch Delivery Service

The lunch delivery service is a latest business trend. Large numbers of entrepreneur’s are taking major interest in this particular business. Firstly, this is a very affordable start-up business endeavor. Secondly, it is up to the business owner whether s/he wants to do the business on a small scale or a large one. The recognition and classification of the services areas, various kinds of lunches to be delivered, all come within the lunch delivery service business plan.

Reasons for popularity of lunch delivery service in the offices

restaurant delivery business plan

The on-set of businesses delivering lunches at offices has been a huge relief to workers across the world, majorly in the metropolitan cities. The lunch delivery business has been hugely popular among the masses, especially office employees, mainly because-

  • The present times, when everyone is busy working, there is little time for cooking and packing lunches to work.
  • There is no time to go visit a near-by restaurant during lunch-breaks. Often even not enough time to go to the canteen. Thus, the afternoon meals delivered at desks are a great solution. It is a superb way-out especially for those employees who are busy working at desks during lunch hours.
  • This is an affordable in-budget option. Ordering an expensive fancy meal at the restaurant can be somewhat off-budget.
  • This is a perfect for offices with no canteens or near-by eateries.
  • The office canteens have limited options. The rush during lunch hours often exhausts the available dishes. Quality of food is at times poor. Having the same food every single day becomes monotonous and boring.

2 Options for Food Delivery Business

The business owner has two ways to go ahead with the business delivering the lunches on the desired customer location:-

Option 1: The owner running the service can choose to do the whole thing. Various stages are involved in this business. Starting from taking the customer’s order to buying the ingredients, cooking the food, organizing, packing and delivering it to them on time. The service owner may opt to undertake all the responsibility.

Option 2: The business owner can choose to sign an agreement and team up with a food company owner. In this option, the responsibility is shared between the food company and the business owner delivering lunch-packs. The food company handles the first part- cooking plus packing the lunch as per customer order. The owner of the food business handles the second part- delivering lunch-packs to customers.

3 key Elements of Lunch Delivery Business

The popularity of services delivering lunches has inspired people from different backgrounds. The youth, housewives, mothers staying at the house, retired individuals, as well as others from diverse walks of life are becoming fresh entrepreneurs. Their business has been profitable due to its low-cost investment and high-demand feature.

There are 3 key elements of running the business of lunch delivery:-

  • Primarily, it’s compulsory for every business associated with delivering food to have the basic permit. A green signal from Health Inspection Department is also a must.
  • An appropriate place is needed to systematically arrange all the food.
  • To carry the lunch-packs to the customers a suitable mode of transport is necessary. For example, food trucks, vans, etc.

10 Things to Represent in the Business Plan for Lunch Delivery Service

  • The factors suggesting that the lunch delivery service is an exclusive one. Factors like- a stand-out lunch menu, regional cuisines, use of fresh local herbs, organic ingredients, prompt deliverance, zero competitors within the vicinity set for lunch delivery, personal request based meals such as sugarless, less salt/chilly, less calorie, and so on.
  • There should be clarity of the starting investments made for purchasing all the items. All the paraphernalia which comprise of- the kitchen utensils, movable refrigerator, ovens, coolers, and also delivery van.
  • Information of the food supply and wholesale vendors is to be stated. Needs of the working staff too requires illustration.
  • Marketing strategies restaurants to form, maintain and boost the customer base. Face-to-face marketing, building online food business website, circulating menu brochures, sending mails directly, etc. being some tactics of achieving it.
  • Having a place for food assembly, which fulfills the criteria set by the Health Department
  • Wide range of menu choices. Rotation of the menu at regular intervals depending on seasonal change, ingredient availability, customer preferences, etc.
  • Routes selected strategically depending on locations that have large number of offices, and also buildings where meetings and social events are held.
  • The range of specific target consumer like- office staff, private parties, community gatherings, corporate events, visitors residing in lodges, societal occasions, and formal conferences.
  • Different kinds of lunch packing, along with the diverse substances used for packing. Examples would be- lunches packed in boxes, paper packs, steel cases, plastic containers and so on.
  • Financial statement asserting the overall performance of the food business in the last 5 Years. It must cover the complete expenditure details. For instance, money spent in buying ingredients, food packaging charge, staff fees, charges for making health department permit, insurance bill, and, transportation price.

5 Things That Play a Crucial Part in the Business Providing Lunch Delivery Services

fast food delivery business

  • Food delivery business entrepreneurs must have excellent management skills.

It’s essential to plan-up in advance to get the lunch ready on due time. It is important to make the plan full-proof. A back-up plan for any emergency situations is important as problems may crop up at the last moment.

  • A dependable vehicle for delivering the packed lunches/food is vital.
  • Company promotions displaying that all deliveries will be made exactly on time have to achieve it in real. Before making any promises on delivery timing to the prospective customers it is best to clarify certain doubts. For instance: Will it be sensible to give such assurance when providing food delivery service in a busy traffic zone? Will it be possible to deliver lunch-boxes as per time in a place of high populace?
  • The owner of the food business must understand the competitors well. At the time of introducing the lunch delivery service business plan to the investors, every fact must be revealed. All records of similar lunch/food delivery businesses such as near-by food joints, restaurants, etc. need to be mentioned.

Our consultants have an all-embracing knowledge and experience in food delivery business plan development in the hospitality and restaurant industries. Reaching out and hiring a consultant is very easy. You can simple call or fill in an online form with your requirements and a consultant will get in touch with you shortly.

Download Food Delivery Service Business Plan Sample in pdf

OGScapital also specializes in writing business plans such as personal chef business plan sample , business plan for a pizza shop , business plan for seafood restaurant , business plan for a startup Subway , fast food restaurants business plan , BBQ business plan and many other business plans

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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Thank you for your comment. If you need assistance in writing your business plan please contact us by email: [email protected] or call us at USA +1-619-727-5304, UK +44-203-318-1069, Canada +1-613-699-7822, Australia +61-385-956-735.

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