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  1. (PDF) Four Domains of Sports Marketing: A Conceptual Framework

    research paper sports marketing

  2. Unit 3 Sports Marketing Research

    research paper sports marketing

  3. Exploring Arena: Captivating Sports Research Paper Topics

    research paper sports marketing

  4. How to Effectively Market Brands and Athletes through Sports Marketing

    research paper sports marketing

  5. 😂 Sports research paper. Women's Sports Foundation Research. 2019-01-21

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  6. (PDF) The Specifics of the Sport Product and Their Implications within

    research paper sports marketing

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  4. This New 5G Helmet Will Change Football FOREVER 🤯

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COMMENTS

  1. (PDF) The nature of sports marketing

    The paper concludes with a summarizing concept of sports marketing that illustrates the very special nature of sports marketing both verbally and graphically. -- No caption available No...

  2. The role of sports marketing in attracting audiences towards less

    The role of sports marketing in attracting audiences towards less popular sports Authors: Dalia Sedky Cairo University Wael Kortam The British University in Egypt Ehab AbouAish Abstract Purpose...

  3. The role of sports marketing in attracting audiences towards less

    Sustainability Attraction Less popular sports Sponsorship Advertising Media Star athlete Citation Sedky, D., Kortam, W. and AbouAish, E. (2022), "The role of sports marketing in attracting audiences towards less popular sports", Journal of Humanities and Applied Social Sciences, Vol. 4 No. 2, pp. 113-131. https://doi.org/10.1108/JHASS-04-2020-0059

  4. 5711 PDFs

    Mauricio Barth Explore the latest full-text research PDFs, articles, conference papers, preprints and more on SPORTS MARKETING. Find methods information, sources, references or conduct a...

  5. Sports Marketing and Conceptual Evolution: A Bibliometric Analysis

    Sports marketing is still a relatively new topic of study, but it has spawned a heterogeneous academic sector that is both theoretical and practical (López-Carril et al., 2019). This research provided a detailed bibliometric analysis of the papers identified in sports marketing for the articles published in WoS.

  6. Full article: Sport marketing's past, present and future; an

    The origins of sport marketing Marketing was one of the first topics to attract sport academics' attention, based on its close relationship with revenue generating activities, for example ticket and merchandise sales, and television coverage.

  7. Digital and Interactive Marketing Communications in Sports

    Over the past two decades, research in sport communication has grown significantly as the size of the sport business industry has risen sharply, from $213 billion at the end of the 1990s to approximately $600 billion in 2019 (Plunkett Research 2019 ), which resulted in the creation of discipline journals (e.g., International Journal of Sport Com...

  8. International Journal of Sports Marketing and Sponsorship

    The International Journal of Sports Marketing and Sponsorship is one of the world's leading journals for the sports marketing industry. ... Research paper. Reports on any type of research undertaken by the author(s), including: The construction or testing of a model or framework;

  9. Building bridges: Connecting sport marketing and critical social

    We employ a particular focus on the marketing campaigns that activate and promote corporate partnerships in sport to frame our two propositions, which discuss (1) consumer culture theory and (2) the circuit of culture as two important frameworks that begin to build bridges between sport marketing and critical social science.

  10. Editorial: Adopting New Technologies in Sports Marketing

    Creating sense of presence in a virtual reality experience: impact on neurophysiological arousal and attitude towards a winter sport. Sport Manag. Rev. 23, 588-600. doi: 10.1016/j.smr.2019.10.003. Citation: Lee H-W, Brison NT, Cho H, Pyun DY and Ratten V (2021) Editorial: Adopting New Technologies in Sports Marketing.

  11. Full article: Strategic brand management in and through sport

    Research Article Strategic brand management in and through sport Argyro Elisavet Manoli Received 05 Nov 2021, Accepted 23 Mar 2022, Published online: 30 Mar 2022 Cite this article https://doi.org/10.1080/0965254X.2022.2059774 In this article Full Article Figures & data References Citations Metrics Licensing Reprints & Permissions View PDF View EPUB

  12. sports marketing Latest Research Papers

    sports marketing Latest Research Papers | ScienceGate sports marketing Recently Published Documents TOTAL DOCUMENTS 218 (FIVE YEARS 66) H-INDEX 10 (FIVE YEARS 1) Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords Investigation of the effect of sports on media, marketing, consumption and popular culture

  13. Market research in the sport industry

    Sports marketing is a highly competitive industry where success depends on effectively reaching and engaging with a large and loyal fan base. To achieve this, market research and data analytics are crucial tools to help sports marketers understand their target audience and develop effective marketing strategies.

  14. Sports Marketing and Conceptual Evolution: A Bibliometric Analysis

    Sports marketing is a branch of marketing that focuses on promoting sporting events and teams and advertising other products and services concerning sports. This study employs a...

  15. Tracing the state of sport management research: a ...

    Sebastian Uhrich 2774 Accesses 4 Citations Explore all metrics Abstract This article presents a state-of-the-art overview of the sport management research discipline through a bibliometric analysis of publication data from the top five sport management journals in the decade 2011-2020.

  16. Sports Market Research & Analytics Company

    We offer sports market research services for professionals, college sports & others. Contact us by filling out our Contact Form or call 561-990-5590 Login Subscribe

  17. Sports and Entertainment Marketing Operations Research

    The Sports and Entertainment Marketing Operations Research Event requires the preparation of a detailed written strategic plan and presentation based on the results of a research study for a company providing products, services or experiences relating to amateur or professional sports or sporting events, entertainment or entertainment events, selling or renting of supplies and equipment (other ...

  18. Scientific journal

    ISSN 2223-5434. The founder and the publisher: "ANALITIKA RODIS". "Pedagogical Journal" (" Pedagogicheskii zhurnal ") was included in the " List of the peer-reviewed scientific journals, in which the major scientific results of dissertations for obtaining Candidate of Sciences and Doctor of Sciences degrees should be published" in accordance ...

  19. STELS, OOO

    Find company research, competitor information, contact details & financial data for STELS, OOO of Elektrostal, Moscow region. Get the latest business insights from Dun & Bradstreet.

  20. (PDF) Sport and social media research: A review

    In the current review we analysed the existing body of knowledge of social media in the field of sport management from a service-dominant logic perspective, with an emphasis on relationship marketing.

  21. Field hockey

    Dinamo Elektrostal Moscow - Titles, trophies and places of honor. Men's Euro Hockey League since 2007/2008 (7 participations) . Best result : First Round in 2021/2022; EuroHockey Men's Club Trophy since 2008 . Best result : 1st

  22. OpenAI will now let you create videos from verbal cues

    Artificial intelligence leader OpenAI introduced a new AI model called Sora which it claims can create "realistic" and "imaginative" 60-second videos from quick text prompts.

  23. (PDF) Sports Marketing in India and Sri Lanka

    Jan 2010 A S Madani C D Mitra Madani, A.S. and Mitra, C.D., 2010. Sports marketing in India: Development of a fan relationship strategy for an IPL team in the off season (Royal Challengers...

  24. SSHOR PO VODNYM VIDAM SPORTA ELEKTROSTAL, MBU Company Profile

    Find company research, competitor information, contact details & financial data for SSHOR PO VODNYM VIDAM SPORTA ELEKTROSTAL, MBU of Elektrostal, Moscow region. Get the latest business insights from Dun & Bradstreet.