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Wine Bar Business Plan Template

Written by Dave Lavinsky

wine bar business plan

Wine Bar Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their wine bars.

If you’re unfamiliar with creating a wine bar business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a wine bar business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your wine bar as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

If you’re looking to start a wine bar or grow your existing wine bar, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your wine bar to improve your chances of success. Your wine bar business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Wine Bars

With regards to funding, the main sources of funding for a wine bar are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for wine bars.

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How to write a business plan for a wine bar business.

If you want to start a wine bar or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your wine bar business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of wine bar you are running and the status. For example, are you a startup, do you have a wine bar that you would like to grow, or are you operating a chain of wine bars?

Next, provide an overview of each of the subsequent sections of your plan.

  • Give a brief overv iew of the wine bar industry.
  • Discuss the type of wine bar you are operating.
  • Detail your direct competitors. Give an overview of your target customers.
  • Provide a snapshot of your marketing strategy. Identify the key members of your team.
  • Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of wine bar you are operating.

For example, your business might specialize in one of the following types of wine bars:

  • Trendy wine bar : this type of wine bar is a modern, somewhat upscale wine bar that is usually located in a busy nightclub area where there are neighboring trendy bars and restaurants. Customers range from college age to professional.
  • Vineyard wine bar: this type of wine bar focuses on only one vineyard that produces either one or different types of a wine label.
  • Hotel wine bar: this type of wine bar is usually located in a 5-star luxury hotel that only sells high priced wine. A sommelier is always on staff to recommend the perfect wine for a particular palate.
  • Wine and coffee bar: this type of wine bar tends to be more casual and will sell coffee and other beverages along with lower priced wine.

In addition to explaining the type of wine bar you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include the number of customers served, the number of customers with positive reviews, reaching X number of customers served, etc.
  • Your legal business structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the wine bar industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the wine bar industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your wine bar business plan:

  • How big is the wine bar industry (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential target market for your wine bar? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your wine bar business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: young adults, corporate professionals, suburbanites, and older social groups.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of wine bar you operate. Clearly, corporate professionals would respond to different marketing promotions than young adults, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other wine bars.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes bars, restaurants, and grocery stores. You need to mention such competition as well.

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

  • What types of customers do they serve?
  • What type of wine bar are they?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you provide entertainment at your wine bar?
  • Will you offer wines that your competition doesn’t?
  • Will you provide better customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a wine bar business plan, your marketing strategy should include the following:

marketing plan diagram

Product : In the product section, you should reiterate the type o f wine bar company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide other forms of alcohol, other forms of beverages, food, or entertainment?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of yo ur plan, yo u are presenting the products you offer and their prices.

Place : Place refers to the site of your wine bar. Document where your company is situated and mention how the site will impact your success. For example, is your wine bar located in a busy retail district, a business district, a standalone bar, or in a hotel? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your wine bar marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

  • Advertise in local papers, radio stations and/or magazines
  • Reach out to websites
  • Distribute flyers
  • Engage in email marketing
  • Advertise on social media platforms
  • Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your wine bar business, including taking inventory, updating the wine list based on seasonality of wines, scheduling staff, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to sell your Xth wine bottle, or when you hope to reach $X in revenue. It could also be when you expect to expand your wine bar to a new city.  

Management Team

To demonstrate your wine bar’s potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing wine bars. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a wine bar or successfully running a cafe or small bar.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance s heet, and cash flow statements.  

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you sell 5 bottles and/or glasses per day, and/or offer beer or alcohol ? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.  

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your wine bar, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.  

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a wine bar:

  • Cost of wine and bar equipment and supplies
  • Payroll or salaries paid to staff
  • Business insurance
  • Other start-up expenses (if you’re a new business) like legal expenses, permits, POS software, and equipment

business costs

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your bar location lease or a list of wines you plan to sell.  

Writing a business plan for your wine bar is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the wine bar industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful wine bar.  

Wine Bar Business Plan FAQs

What is the easiest way to complete my wine bar business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your wine bar business plan.

How Do You Start a Wine Bar Business?

Starting a wine bar business is easy with these 14 steps:

  • Choose the Name for Your Wine Bar Business
  • Create Your Wine Bar Business Plan
  • Choose the Legal Structure for Your Wine Bar Business
  • Secure Startup Funding for Your Wine Bar Business (If Needed)
  • Secure a Location for Your Business
  • Register Your Wine Bar Business with the IRS
  • Open a Business Bank Account
  • Get a Business Credit Card
  • Get the Required Business Licenses and Permits
  • Get Business Insurance for Your Wine Bar Business
  • Buy or Lease the Right Wine Bar Business Equipment
  • Develop Your Wine Bar Business Marketing Materials
  • Purchase and Setup the Software Needed to Run Your Wine Bar Business
  • Open for Business

Don’t you wish there was a faster, easier way to finish your Wine Bar business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how a Growthink business plan consultant can create your business plan for you.

Other Helpful Business Plan Articles & Templates

Business Plan Template & Guide For Small Businesses


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Here is a free business plan sample for a wine bar establishment.

wine bar profitability

If the idea of opening a wine bar has been fermenting in your mind but you're unsure of the first steps to take, you've come to the perfect spot.

In the passages that follow, we will uncork a free sample business plan tailored for aspiring wine bar entrepreneurs.

As any seasoned business owner will tell you, a robust business plan is the cornerstone of a thriving venture. It serves as a roadmap, guiding you through the complexities of the industry while helping you to articulate your vision, objectives, and strategies.

To pour the foundation of your future success with ease and precision, you can utilize our wine bar business plan template. Additionally, our connoisseurs are on standby to review and refine your plan at no extra cost.

business plan wine pub

How to draft a great business plan for your wine bar establishment?

A good business plan for a wine bar must capture the unique elements of this type of establishment.

Initially, it's crucial to provide a comprehensive overview of the wine bar market. This includes up-to-date statistics and the identification of emerging trends within the industry, as illustrated in our wine bar business plan template .

Your business plan should articulate your vision clearly. Define your target audience (such as wine enthusiasts, casual socializers, corporate clients), and establish the distinctive character of your wine bar (specializing in local wines, offering wine tasting experiences, pairing events, etc.).

Market analysis is a key component. You need to thoroughly understand the local competition, market dynamics, and consumer preferences specific to wine bars.

Product offerings are particularly important for a wine bar. Describe your selection of wines, including varieties, vintages, and any unique labels. Also, consider any complementary products such as gourmet snacks, charcuterie boards, or small plates that enhance the wine-tasting experience.

The operational plan should detail the location of your wine bar, the design and ambiance of the space, relationships with wine suppliers and distributors, and the service model.

For a wine bar, it's essential to emphasize the quality and sourcing of the wines, knowledge of the staff, and the overall customer experience.

Address your marketing and sales strategies. How will you attract wine aficionados and create a loyal customer base? Think about promotional tactics, events, membership or loyalty programs, and cross-promotions with local businesses.

Having a digital strategy, including a website and active social media engagement, is vital to connect with your audience and promote your wine bar.

The financial plan is a critical aspect. It should outline the initial investment, projected revenue, operating expenses, and the point at which the business will become profitable.

In a wine bar, the margins on certain wines or events can vary significantly, so precise financial planning and a solid understanding of your cost structure are imperative. For assistance, refer to our financial forecast for a wine bar .

Compared to other business plans, a wine bar's plan must pay particular attention to the procurement of a diverse wine inventory, compliance with alcohol licensing and regulations, and creating an atmosphere that appeals to the target market.

A well-crafted business plan will not only help you to define your strategies and vision but also to attract investors or secure loans.

Investors and lenders are looking for a thorough market analysis, realistic financial projections, and a clear plan for the day-to-day running of a wine bar.

By presenting a detailed and substantiated business plan, you showcase your dedication and preparedness for the successful operation of your wine bar.

To achieve these goals while saving time, you can start with our wine bar business plan template .

business plan wine bar establishment

A free example of business plan for a wine bar establishment

Here, we will provide a concise and illustrative example of a business plan for a specific project.

This example aims to provide an overview of the essential components of a business plan. It is important to note that this version is only a summary. As it stands, this business plan is not sufficiently developed to support a profitability strategy or convince a bank to provide financing.

To be effective, the business plan should be significantly more detailed, including up-to-date market data, more persuasive arguments, a thorough market study, a three-year action plan, as well as detailed financial tables such as a projected income statement, projected balance sheet, cash flow budget, and break-even analysis.

All these elements have been thoroughly included by our experts in the business plan template they have designed for a wine bar .

Here, we will follow the same structure as in our business plan template.

business plan wine bar establishment

Market Opportunity

Market data and figures.

The wine bar industry is a sophisticated segment of the broader beverage market with a robust presence.

Recent studies have valued the global wine market at approximately 300 billion dollars, with projections indicating steady growth driven by an increasing appreciation for quality wines and unique tasting experiences.

In the United States alone, there are over 10,000 wine bars and tasting rooms, contributing to an annual revenue of nearly 20 billion dollars for the wine bar sector.

These statistics underscore the significance of wine bars in American leisure and dining culture, as well as their substantial economic impact.

The wine industry is experiencing a wave of trends that cater to the evolving tastes and preferences of modern consumers.

Organic and biodynamic wines are gaining traction as individuals seek out more natural and eco-friendly options. There is also a growing interest in local and small-batch wines, which offer a sense of place and uniqueness.

Wine bars are increasingly incorporating technology, such as interactive menus and wine dispensing systems, to enhance the customer experience.

Experiential offerings, like wine pairing events, educational workshops, and themed tastings, are becoming popular ways for wine bars to engage with their clientele.

Moreover, the demand for wine subscriptions and online sales has surged, reflecting a desire for convenience and personalized selections.

Transparency in wine sourcing and production methods is another important trend, with consumers showing a preference for bars that can provide detailed information about their wine offerings.

Success Factors

Several factors contribute to the success of a wine bar.

Foremost is the quality and variety of the wine selection. A wine bar that offers a diverse range of high-quality wines from different regions and vineyards is more likely to attract connoisseurs and casual drinkers alike.

Innovative and engaging events, such as wine tastings and food pairings, can distinguish a wine bar from its competitors.

The location of the wine bar is critical, with establishments in high-traffic areas or near cultural attractions often seeing greater patronage.

Exceptional service, with knowledgeable staff who can guide customers through the wine selection process, is essential for creating memorable experiences.

Lastly, effective cost control, a commitment to sustainability, and the ability to adapt to the latest consumer trends, such as the interest in natural wines or wine cocktails, are vital for the enduring success of a wine bar.

The Project

Project presentation.

Our wine bar project is designed to cater to the sophisticated palate of wine enthusiasts and those seeking a refined social experience. Situated in a bustling urban area or near cultural landmarks, this wine bar will offer an extensive selection of wines from around the world, including rare and organic varieties. Each wine will be carefully selected for its quality, origin, and flavor profile to ensure a diverse and enriching tasting experience.

Guests will be invited to savor their drinks in an elegant and comfortable setting, with the option to pair their choices with a curated selection of gourmet small plates and artisanal cheeses.

This wine bar aims to become a distinguished destination for both casual drinkers and connoisseurs alike, providing a space for relaxation, education, and appreciation of fine wines.

Value Proposition

The value proposition of our wine bar project lies in offering an exceptional selection of wines that cater to diverse tastes and preferences. Our commitment to quality, ambiance, and knowledgeable service provides a unique and memorable experience for each guest.

We are dedicated to creating a welcoming atmosphere where individuals can gather, taste, and learn about wines from various regions and terroirs. Our wine bar will serve as a hub for wine education and appreciation, hosting tasting events, wine pairing sessions, and discussions led by sommeliers and wine experts.

By becoming a cornerstone in the community for wine lovers, we aim to enhance the cultural landscape and offer a sophisticated alternative to the traditional bar scene.

Project Owner

The project owner is a passionate wine aficionado with a rich background in the hospitality industry.

With experience in managing upscale bars and a deep knowledge of oenology, the owner is committed to creating a wine bar that stands out for its exceptional wine selection, educational approach, and inviting atmosphere.

Driven by a vision of creating a community around the appreciation of fine wines, the owner is dedicated to providing an environment where novices and experts alike can explore and enjoy the world of wine.

With a commitment to excellence and a love for the art of winemaking, the project owner is the driving force behind this venture, aiming to enrich the lives of those who share a passion for wine.

The Market Study

Market segments.

The market segments for this wine bar are divided into several categories.

First, there are wine enthusiasts and connoisseurs who seek a sophisticated environment to enjoy premium wines.

Next, there are casual drinkers who prefer a relaxed atmosphere to explore different wines and socialize with friends.

The market also includes tourists and locals looking for a unique wine-tasting experience or a venue to host private events and celebrations.

Finally, corporate clients can be a key segment for hosting business meetings or company events in a refined setting.

SWOT Analysis

A SWOT analysis of this wine bar project reveals several aspects.

Strengths include a curated selection of wines, knowledgeable staff, a prime location, and a welcoming ambiance that appeals to a diverse clientele.

Weaknesses could include the high cost of inventory, the challenge of maintaining a unique wine selection, and the reliance on a fluctuating market.

Opportunities lie in creating wine education programs, hosting wine-tasting events, and partnering with local vineyards to enhance the customer experience.

Finally, threats could include changes in liquor laws, increased competition from other bars and restaurants, and economic downturns that affect discretionary spending.

Competitor Analysis

Competitor analysis in the wine bar industry reveals a competitive landscape.

Among direct competitors are other wine bars, upscale lounges, and restaurants with extensive wine lists.

These establishments compete to attract a clientele that appreciates a fine selection of wines and a memorable experience.

Potential competitive advantages include a unique wine selection, exceptional service, a loyalty program, and a venue that offers both intimacy and social interaction.

Understanding competitors' strengths and weaknesses is crucial for carving out a niche in the market and ensuring customer loyalty.

Competitive Advantages

Our wine bar's competitive advantages lie in our dedication to providing an exceptional wine selection and customer service.

We offer a wide range of wines from around the world, including rare and sought-after vintages, to cater to both novice and experienced wine drinkers.

Our staff is trained to guide customers through our wine list and help them discover new favorites, enhancing their overall experience.

We also host regular wine-tasting events and educational workshops, fostering a community of wine lovers and promoting a culture of learning and appreciation.

You can also read our articles about: - how to open a wine bar establishment: a complete guide - the customer segments of a wine bar establishment - the competition study for a wine bar establishment

The Strategy

Development plan.

Our three-year development plan for the wine bar is designed to create a premier destination for wine enthusiasts.

In the first year, our goal is to establish a strong local presence and build a loyal customer base by offering an exceptional selection of wines and a memorable experience.

The second year will focus on enhancing our wine offerings, including private labels and exclusive imports, and hosting wine-tasting events to increase engagement.

In the third year, we plan to expand our brand by exploring opportunities for additional locations in other wine-loving communities and developing an online platform for wine education and sales.

We will continuously strive for excellence in service, selection, and ambiance, ensuring that our wine bar remains a top choice for both casual drinkers and connoisseurs alike.

Business Model Canvas

The Business Model Canvas for our wine bar targets discerning customers who appreciate fine wines and a sophisticated atmosphere.

Our value proposition is centered around an extensive wine selection, knowledgeable staff, and a comfortable setting that encourages relaxation and social interaction.

We will generate revenue through the sale of wines by the glass, bottle, and in retail packages, as well as offering wine club memberships and hosting private events.

Key activities include curating our wine selection, providing excellent customer service, and creating an engaging environment for our patrons.

Our costs are primarily associated with acquiring wines, maintaining our venue, and marketing our unique experience.

Find a complete and editable real Business Model Canvas in our business plan template .

Marketing Strategy

Our marketing strategy is focused on creating a brand that is synonymous with quality and exclusivity in the wine industry.

We plan to engage our target audience through educational wine events, sommelier-led tastings, and partnerships with local and international wineries.

Our marketing efforts will also include a strong online presence, with a focus on social media engagement, influencer partnerships, and content marketing that highlights our expertise and the stories behind our wines.

Additionally, we will offer a wine club membership with exclusive benefits to foster a community of wine lovers and repeat customers.

Risk Policy

The risk policy for our wine bar includes measures to mitigate risks associated with inventory management, supplier reliability, and market fluctuations.

We will carefully select our suppliers and maintain a diverse portfolio to prevent over-reliance on any single source.

Regular inventory audits and a dynamic pricing strategy will help us manage stock levels and adapt to market demands.

We will also invest in staff training to ensure responsible serving practices and compliance with local regulations.

Comprehensive insurance coverage will protect against potential liabilities, ensuring that we can operate with peace of mind.

Why Our Project is Viable

We believe that our wine bar project is viable due to the increasing popularity of wine culture and the demand for specialized experiences.

With our dedication to providing a curated selection of wines, expert knowledge, and a welcoming atmosphere, we are poised to capture the interest of a diverse clientele.

We are committed to adapting our business to the evolving tastes and preferences of our customers, ensuring the long-term success of our wine bar.

We are enthusiastic about the opportunity to enrich the lives of our patrons through the world of wine and look forward to the flourishing future of our establishment.

You can also read our articles about: - the Business Model Canvas of a wine bar establishment - the marketing strategy for a wine bar establishment

The Financial Plan

Of course, the text presented below is far from sufficient to serve as a solid and credible financial analysis for a bank or potential investor. They expect specific numbers, financial statements, and charts demonstrating the profitability of your project.

All these elements are available in our business plan template for a wine bar and our financial plan for a wine bar .

Initial expenses for our wine bar include securing a prime location with high foot traffic, obtaining a liquor license, renovating the space to create a welcoming and sophisticated atmosphere, purchasing a diverse selection of wines from around the world, and investing in high-quality glassware and other bar essentials. We will also allocate funds for staff training to ensure knowledgeable service, as well as costs related to brand creation and launching targeted marketing campaigns to attract wine enthusiasts.

Our revenue assumptions are based on a thorough analysis of the local market's demand for unique wine experiences, considering the increasing interest in wine tasting and pairing events.

We anticipate a steady flow of customers, starting with local wine aficionados and expanding to include tourists and casual drinkers as our reputation for quality and service grows.

The projected income statement indicates expected revenues from wine sales, including by-the-glass offerings and bottle purchases, as well as potential income from hosting wine tasting events and private parties. It also details production costs (wine procurement, labor, utilities), and operating expenses (rent, marketing, salaries, etc.).

This results in a forecasted net profit that is essential for evaluating the profitability of our wine bar over time.

The projected balance sheet reflects assets specific to our business, such as wine inventory, bar equipment, and furnishings, and liabilities including debts and anticipated expenses.

It shows the overall financial health of our wine bar at the end of each fiscal period.

Our projected cash flow budget details incoming and outgoing cash flows, allowing us to anticipate our cash needs at any given time. This will help us effectively manage our finances and avoid cash flow problems.

The projected financing plan lists the specific financing sources we plan to use to cover our startup expenses, such as investor contributions or business loans.

The working capital requirement for our wine bar will be closely monitored to ensure we have the necessary liquidity to finance our daily operations, including purchasing new wine stocks, inventory management, and salary payments.

The break-even point specific to our project is the level of sales needed to cover all our costs, including startup expenses, and start making a profit.

It will indicate when our business will become profitable.

Performance indicators we will track include the profit margin rate on our wine sales, the inventory turnover rate to assess the efficiency of our stock management, and the return on investment to measure the effectiveness of our capital invested in the project.

These indicators will help us evaluate the financial health and overall success of our wine bar.

If you want to know more about the financial analysis of this type of activity, please read our article about the financial plan for a wine bar establishment .

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Wine Bar Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Food Industry » Wine Business ideas » Wine Bar

Wine Bar Business

Are you about starting a wine bar business? If YES, here is a complete sample wine bar business plan template & feasibility study you can use for FREE .

Wine is one universal thing that is being consumed all over the world.  A lot of people are beginning to be involved in the production of wine. There are different types of wines- from the alcoholic to the nonalcoholic. The truth remains that the consumption of wine isn’t going to plummet ever.

This is because of the age long tradition of wine. If you do not want to go into the wine bar business for anything, then you should because it is an age old tradition.

A Sample Wine Bar Business Plan Template

1. industry overview.

A wine bar is a bar or small restaurant where wine is the main drink available; a characteristic feature of many standard wine bars is a wide selection of assorted wines available by the glass. Some wine bars are profiled on wines of a certain type of origin, such as Italian wine or Champagne.

In the united states of America just like in any part of the world, bar and nightclub industry is indeed a very lucrative industry. In the United States alone, statistics has it that the bar and night club industry generate a whooping sum of $20 billion in revenue annually from about 45,000 established and recognized bars and night clubs in the US.

It is on record that American started producing wines well over 300 years ago. Currently, wine production is undertaken in all 50 states, with the State of California responsible for producing 89 percent of all US wine. The United States is reputed to be the fourth-largest wine producing country in the world after countries like France, Italy, and Spain.

No doubt, The North American continent is home to several native species of grape, such as Vitis labrusca, Vitis riparia, Vitis rotundifolia, and Vitis vulpina. But the wine making industry is based on the cultivation of the European Vitis vinifera, which was introduced by European settlers.

Although people still gather to socialize in bars, just as they have always done in time past, but with factors such as driving while intoxicated and increase in crime rates, the drinking pattern in bar is being affected.

Also, the growing concern as regards health and fitness toward the end of the 20th century was part of what redefined not alcohol consumption in the US. In essence, the rate at which people consumes beers and other drinks both alcoholic and non – alcoholic is what determines the growth of bar and night club industry.

Statistics has it that the Wine Bars industry in the United States of America, is worth $656 million, with an estimated growth rate of 4.1 percent.

There are about 1,151 legally registered and licensed wine bars businesses scattered across the United States of America and they are responsible for employing about 11,504 people. The industry is an open industry hence a low level of market share concentration.

Any entrepreneur who wants to start a wine bar business in the US would definitely be confronted with tough competition out there. The truth is that, you will not only compete with wine bars in your location or city, but you would be competing with every other entertainment options such as night clubs, restaurants, casinos et al where wines are retailed.

For instance, people go to bars to drink and socialize and they tend to get more when they go to night clubs or other entertainment hub. In night clubs, people do not only drink and socialize, but they also dance if they choose to and get entertained.

Lastly, it is important to state that as much as starting a wine bar business can be profitable and rewarding; the success of any new wine bar business in the United States is not automatic. The chances of new wine bars to struggle within the first 6 months of launching can’t be ruled out.

As a matter of fact, it can take between two to five years before most wine bars can recover their initial investment. In order words, just like loads of new businesses, the statistics for wine bars do not favor the startups, you just have to have a long term investment plan if you intend starting your bar business.

2. Executive Summary

Our business is called Crespo and Tina® Wine Bar, and it  is a neighborhood wine bar that will be located in downtown Los Angeles; at 300 S. Grand Central Parkway in Los Angeles, California. The facility is centrally located and it is close to the popular Market Center and a residential estate in LA.

We are set to make available assorted red wines, white wines, food service and nonalcoholic beverages, beer and liquor, roses and sparkling wines, crafted beers, wines, liquors, distilled spirits, martinis, non-alcoholic drinks, beverages ( Serving wine for immediate consumption, offering wine tasting for patrons, and preparing and serving food for immediate consumption ) to the people in Los Angeles in a conducive environment that is specifically designed for socializing and networking and free from all forms of violence.

Our bar facility is centrally located in a busy street and it has the capacity to accommodate 100 people per time. Crespo and Tina® Wine Bar is designed and constructed to meet both the health and safety standard as recommended by the local authority.

Our customers are going to be treated with good music at all times. We have made provision for live band, karaoke, country side music and jazz et al.  This will be played at the background to create the ambience that our customers will cherish.

We are in business to make profits at the same to give our customers value for their money; we want to give people the opportunity to choose from the wide range of wines and other drinks that are manufactured in the United States of America.

Crespo and Tina® Wine Bar will go all the way to make available in our bar most of the brand of wines produced in the United States of America and in other parts of the world especially in countries like Italy and France.

Our goal is to make every day a day of celebration, networking and socializing for as many people that will patronize our wine bar.

No doubt, we will become the talk of town amongst the socialites in Los Angeles because we have put plans in place to make our wine bar lively 24 hours a day and 7 day a week and highly secured because we want to attract everybody (celebrity and non-celebrity alike).

We will ensure that all our employees are selected from a pool of qualified and customer centric people in and around Los Angeles – California and also from any part of the United States.

We will make sure that we take all the members of our workforce through the required trainings that will position them to meet the expectation of the company and to compete with other players in the United States and throughout the globe.

Crespo and Tina® Wine Bar is owned by Crespo Columbus and his wife Tina Columbus. Crespo Columbus has managed several bars and nightclubs in Los Angeles and Las Vegas prior to opening his own. He has the magic wand to attract people who go to bars on a regular basis.

The business will be managed by his trusted associate for many years, McQueen Osteen who coincidentally was recruited and trained by him 5 years ago in downtown Las Vegas.

3. Our Products and Services

Crespo and Tina® Wine Bar is going to operate a standard wine bar that will make available every product that can be found in a standard bar in the United States. We will ensure that we go all the way to make available assorted wines and drinks in our bar.

These are some of the products that will be found in our bar;

  • Serving wine for immediate consumption
  • Offering wine tasting for patrons
  • Preparing and serving food for immediate consumption
  • Assorted red and white wines such as Kendall-Jackson, Sutter Home, Beringer Vineyards, Franzia Winetaps, Inglenook, Yellow Tail, Copper Ridge, Cavit, Woodbridge, Salmon Creek, Foxhorn Vineyards, Barefoot Cellars, Almaden, Taylor California Cellars, Ecco Domani, Sycamore Lane, La Terre, Stone Cellars, Chateau Ste. and Mezzacorona
  • Beer and liquor
  • Roses and sparkling wines
  • Distilled spirits
  • Small Chops
  • Non – alcoholic beverages

4. Our Mission and Vision Statement

  • Our vision is to establish a standard and secured wine bar Los Angeles, CA that will be the melting pot of all lovers of wine, alcoholic and non – alcoholic drinks.
  • Our mission is to establish a wine bar business that will make available all the brands of wine, alcoholic and no – alcoholic drinks in the United States and other parts of the world at every given time to our highly esteemed customers and a place where people can network and socialize.

Our Business Structure

Crespo and Tina® Wine Bar is a business that is established to be a pacesetter when it comes to how standard wine bars should be run in Los Angeles and even in the United States of America.

We have the goal of assembling a team of dedicated workforce who will give our customers excellent customer service at all times, a team that will ensure that we will continue to have repeated customers and a team that will indeed make us the melting pot for beer lovers and socialites in Los Angeles.

In view of the above, we have been able to follow suits on what is obtainable in standard wine bars in the US and perhaps improve on the structure with time when the need arises. We will work hard to ensure that we only attract people with the right mindset to help us achieve our business goals and objectives in record time.

Below is the business structure that we will build Crespo and Tina® Wine Bar;

  • Chief Executive Officer (Owner)
  • Bar Manager
  • Bartender / Baristas
  • Accountants / Cashiers
  • Procurement Officer

Greeters / Customer Service Agent / Table Attendant

Security Officers

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

  • Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
  • Responsible for providing direction for the business
  • Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy
  • Defines job positions for recruitment and managing interviewing process
  • Carries out staff induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Designs job descriptions with KPI to drive performance management for clients
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization

Bar Manager:

  • Responsible for managing the daily activities in the wine bar
  • Ensures that the facility is in tip top shape and conducive enough to welcome customers
  • Interfaces with vendors
  • Reports to the Chief Executive Officer
  • Attends to Customers complains and enquiries
  • Prepares budget and reports for the organization
  • Responsible for Training and Development in the organization
  • Responsible for procuring of raw materials and equipment
  • Handles any other duty as assigned by the CEO

Bartender / Baristas:

  • Interacts with customers, takes orders for drinks and snacks.
  • Plans and present bar menu.
  • Checks identification of the guest to make sure they meet age requirements for purchase of alcohol and tobacco products.
  • Mixes ingredients to prepare cocktails and other drinks.
  • Mixes drinks, cocktails and other bar beverages as ordered and in compliance with hotel standard drink recipes.
  • Prepares alcohol or non-alcohol beverages.
  • Services Wine and Beer to guests.
  • Arranges bottles and glasses to make attractive displays .
  • Assesses customers’ needs and preferences and make recommendations
  • Makes lists of supplies in conjunction with the bar manager / management
  • Prepares inventory or purchase requisitions as needed to replenish supplies.
  • Ensures that the assigned bar area is fully equipped with tools and products needed for Mixing beverages and serving guests.

Accountant / Cashier:

  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting for one or more properties.
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensures compliance with taxation legislation
  • Handles all financial transactions for the company
  • Serves as internal auditor for the company

Disc Jockey (DJ)

  • Ensures that customers are entertained with the best of music per time
  • Manage the sound system for the bar
  • In charge of music collections
  • Provides music at events.
  • Responsible for developing music playlists.
  • Interacts with public at parties.
  • Responsible for mixing music tracks.
  • Opens doors and welcomes customers
  • Ensures that customers feel relaxed and at home
  • Handle customers enquiries
  • Ability to Sell or influence others for up selling and suggestive selling.
  • Provides recommendations and suggestions to guest for choosing Drinks and Snacks.
  • Serves customers in a friendly and helpful manner.
  • Provides guidance to guests on resort activities, dining options and general resort and Regional information.
  • Determine when a customer has had too much alcohol and if required refusing any further serving on a polite way.
  • Demonstrates a thorough knowledge of food and beverage products, menus and Promotions
  • Handles any other duty as assigned by the bar manager
  • Handles and move objects, such as glasses and bottles, using hands and arms.
  • Cleans up after customers and clean work area.
  • Clears ashtrays as and when required.
  • Washes glassware and utensils after each use.
  • Maintains a clean working area by sweeping, vacuuming, dusting, cleaning of glass doors and windows, etc. if required.
  • Ensures that toiletries and supplies don’t run out of stock
  • Handles any other duty as assigned by the bar manager.
  • Ensures that the facility is secured at all time
  • Controls traffic and organize parking
  • Gives security tips to staff members from time to time
  • Patrols around the building on a 24 hours basis
  • Submits security reports weekly
  • Any other duty as assigned by the restaurant manager

6. SWOT Analysis

Crespo and Tina® Wine Bar is established with the aim of becoming the melting point for socialites and lovers of wines in Los Angles which is why we have taken our time to critically analyze and conduct SWOT analysis to be able to identify areas we need to work on if indeed we want to achieve our business goal.

No investor would want to invest his or hard earned money without assessing the risks involved in the venture and also his or her capability to deliver and make profits from the business. The ability to make profits from any business and to favorably compete with competitors in the industry starts with the result you get from your SWOT analysis.

In view of that, Crespo and Tina® Wine Bar hired a business and HR specialist to help conduct SWOT analysis for the business and below is a summary of the result that was generated;

Our strength as a company is excellence and detailed customer service. Wide range of assorted wine both from the United States and other parts of the world, beverages, tobaccos and food. Excellent facility, excellent ambience and perfect location for a bar in metropolitan city like Los Angeles.

Our perceived weakness could be that we are new business, and we may not have the financial muscle to sustain the kind of publicity we want to give our business.

  • Opportunities:

There are unlimited business opportunities available to wine bar businesses in busy cities like Los Angeles; Los Angeles is one of the cities in the world where social life is at its peak. Another opportunity that we stand to leverage on is the fact that we can easily order any brand of wine and drinks directly from the manufacturer with little or no stress.

Just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing / spending power. Another threat that may likely confront us is the arrival of a new wine bar or even a night club or restaurant in same location where our target market exist and who may want to adopt same Business model like us.


  • Market Trends

In recent time, the societal shift away from alcoholic drinks toward healthier lifestyles is to a larger extent contributing to a steady decline in the amount of household spending allocated to trips to bars and nightclubs plus the fact that nobody wants to be caught driving while drunk

The recent market trend in the bar industry is such that the increase in the number of consumers choosing packaged beverages for home consumption rather than at bars or nightclubs is also on the increase. This trend is surely going to have lasting impacts on both the bar business and nightclub business alike. Even though the trend of wine bars in the United States was not well received in the 1980s, they began to gain popularity in the 90s.

In the early part of the millennium, wine bars became very popular and started popping up in many metropolitan neighborhoods across major cities in the United States of America. Wine bars now compete with the local hangouts such as coffee shops and local bars. The wine bar sensation offers the taste before you buy philosophy.

No doubt, wine bars put a new spin on wine tasting. They seek to remove the association of wine with high – end clientele and overwhelming wine lists and replace it with a more casual and relaxing atmosphere. Many of these wine bars are furnished with nooks and cozy booths encased in rich colors and plush surroundings in hopes their guests will linger.

Wine bars look to embrace the intellectual stimulation linked to wine and offer an alternative to the bar scene. The phlegmatic environment lends itself to a good socializing setting with a less crowded feel and more intimate appeal.

In recent time, wine bars have begun to incorporate a larger variety of food choices as part of their product offerings. Traditionally associated with cheeses and desserts, wine bars are looking to combine wine with appetizer-sized gourmet selections to increase the enjoyment their customers stands to gain when they patronize them.

The concept brings the tastes of fancy restaurants to a dressed-down setting. So also, it is now common to find restaurant owners and chefs take the opposite approach and use wine bars as an opportunity for expansion.

8. Our Target Market

Before starting our wine bar business in Los Angeles – California, we conducted a market survey and feasibility studies and we are certain that there is a wide range of people who would patronize our bar on a regular basis. In view of that, we have created strategies that will enable us reach out to various group of people who are likely going to become our loyal customer. Below are our target market;

  • Corporate Executives
  • Politicians
  • Celebrities
  • Taxi Drivers
  • Business People
  • Sports Men and Women
  • Government Officials
  • College Students

Our Competitive Advantage

We are mindful of the fact that there are stiffer competition in the wines bars and nightclub industry in the United States of America; hence we have been able to hire some of the best business developer to handle our sales and marketing.

Part of what is going to be our selling point in Los Angeles is the fact that we operate a standard wine bar, in a perfect location for the kind of business that we run and also the fact that bar facility is highly secured. Another factor that will give Crespo and Tina® Wine Bar competitive edge is that we have enough packing space to accommodate the numbers of customers our bar can contain per time.

We are not ruling out the fact that we have a dedicated and customer centric workforce that are willing to go the extra mile to give our customers full value for their money and time whenever the patronize our wine bar

We are not ignoring the fact that we are among the few neighborhood wine bars in downtown Los Angeles that sells almost all the brands of wines available in the United States of America, crafted beers, distilled spirits, liquors et al and obviously, that will surely count towards our advantage in the market place and also the robust experience of our CEO and the bar manager is also a positive for Crespo and Tina® Wine Bar.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category ( startups wine bars and night club businesses ) in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives.


  • Sources of Income

Crespo and Tina® Wine Bar is established with the aim of maximizing profits in the wine bar and night club industry and we are going to go all the way to ensure that we do all it takes to attract our target market. The sources of income for Crespo and Tina® Wine Bar are stated below;

  • Sale of assorted red and white wines such as Kendall-Jackson, Sutter Home, Beringer Vineyards, Franzia Winetaps, Inglenook, Yellow Tail, Copper Ridge, Cavit, Woodbridge, Salmon Creek, Foxhorn Vineyards, Barefoot Cellars, Almaden, Taylor California Cellars, Ecco Domani, Sycamore Lane, La Terre, Stone Cellars, Chateau Ste. and Mezzacorona
  • Sale of beer and liquor
  • Sale of Roses and sparkling wines
  • Sale of Distilled spirits
  • Sale of Martinis
  • Sale of Small Chops
  • Sale of Non – alcoholic beverages
  • Sale of Tobacco

10. Sales Forecast

One thing is certain when it comes to wine bars, if your wine bar is well stocked and centrally positioned, you will always attract customers cum sales and that will sure translate to increase in revenue generation for the business.

We are well positioned to take on the available market in Los Angeles California and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our clientele base.

We have been able to critically examine the wine bar market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to startups in Los Angeles – CA.

Below is the sales projection for Crespo and Tina® Wine Bar, it is based on the location of our business and other factors as it relates to wine bars start – ups in the United States;

  • First Fiscal Year-: $250,000
  • Second Fiscal Year-: $500,000
  • Third Fiscal Year-: $900,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same products and customer care services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

  • Marketing Strategy and Sales Strategy

Top of the list on our marketing and sale strategy document is generating a buzz for our wine bar via word-of-mouth and leveraging on road show. The model of wine bar we intend running is a neighborhood bar hence we are not going to rely only on the conventional ways of marketing.

We don’t have the plans to run paid adverts on Local TV stations, local radio stations or even local newspaper but we will sure maximize every other available means to promote our business. Our unique selling proposition is that we have a collection of almost all the brand of wine produced in America in our bar, we have assorted drinks and tobaccos et al.

In view of that, we are going to adopt the following marketing strategies to ensure that we do not only attract customers but generate repeated sales from them; Part of the marketing and sales strategies that we will adopt are;

  • Open our wine bar in a grand style with a party for all.
  • Introduce our wine bar by sending introductory letters alongside our brochure to organizations, households and key stake holders in Los Angeles – California
  • Ensure that we have a wide range of wines, beers, liquors, distilled spirits, martinis and non-alcoholic drinks at all times.
  • Make use of attractive hand bills to create awareness and also to give direction to our bar
  • Position our signage / flexi banners at strategic places
  • Position our greeters to welcome and direct potential customers
  • Create a loyalty plan that will enable us reward our regular customers
  • Engage on road shows within our neighborhood to create awareness for our bar.

11. Publicity and Advertising Strategy

Crespo and Tina® Wine Bar is a neighborhood bar and we will ensure that we create the buzz that will make people in our area know about us and what we do. We are quite aware that one of the effective ways of promoting our bar is to create special internal promotions which in turn will help us achieve our aim of leveraging on word of mouth publicity.

Here are the platforms we intend leveraging on to promote and advertise Crespo and Tina® Wine Bar;

  • Encourage the use of word of mouth publicity from our loyal customers
  • Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook ,Twitter, LinkedIn, Snapchat,  Badoo, Google+  and other platforms (music online forums) to promote our business.
  • Ensure that our we position our banners and billboards in strategic positions all around Los Angeles – CA
  • Distribute our fliers and handbills in target areas in and around our neighborhood
  • Contact corporate organizations, households, landlord associations and political parties by calling them up and informing them of Crespo and Tina® Wine Bar and the products we sell
  • Advertise our wine bar business in our official website and employ strategies that will help us pull traffic to the site
  • Brand all our official cars and vans and ensure that all our staff members and management staff wears our branded shirt or cap at regular intervals.

12. Our Pricing Strategy

The prices of  our Wines, Beers, Locally Crafted Beers, Wines, Distilled spirits, Liquor, Martinis, Small chops, Non – alcoholic beverages, and Tobacco will be what is obtainable in the market. In fact we will try as much as we can to sell below the industry’s average so as to attract loads of customers. We also have plans in place to discount our products once in a while and also to reward our loyal customers.

  • Payment Options

Our payment policy is all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that will be available in every of our pub;

  • Payment by cash
  • Payment via Point of Sale (POS) Machine
  • Payment via online bank transfer (online payment portal)
  • Payment via Mobile money

In view of the above, we have chosen banking platforms that will help us achieve our payment plans without any difficulty.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a wine bar business; it might differ in other countries due to the value of their money. This is what it would cost us to start Crespo and Tina® Wine Bar in the United of America;

  • The Total Fee for Registering the Business in Los Angeles, CA – $750.
  • Legal expenses for obtaining licenses and permits as well as the accounting services totaling – $1,200.
  • Marketing promotion expenses (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
  • Cost for hiring Consultant – $2,500.
  • Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400.
  • Cost of accounting software, CRM software and Payroll Software – $15,000
  • Cost for payment of rent for 12 month at $1.76 per square feet in the total amount of – $105,600.
  • Cost for facility remodeling – $25,000.
  • Other start-up expenses including stationery – $500
  • Phone and utility deposits – ($2,500)
  • Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $60,000
  • The cost for Start-up inventory – $16,027
  • Storage hardware (bins, utensil rack, shelves, glasses case) – $3,720
  • The cost for counter area equipment (counter top, sink, ice machine, etc.) – $9,500
  • Cost for serving area equipment ( glasses, flatware) – $3,000
  • Cost for store equipment ( cash register , security, ventilation, signage) – $13,750
  • Office equipment and furniture – $3,600
  • The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al) – $4,000.
  • The cost of Launching a Website – $600
  • The cost for our grand opening party – $5,000
  • Miscellaneous – $2,500

We would need an estimate of $500,000 to successfully launch our wine bar in downtown Los Angeles, CA. This amount includes the salary of all employees and the CEO (Owner) for 3 months.

Generating Funding / Startup Capital for Crespo and Tina® Wine Bar

Crespo and Tina® Wine Bar is a private business that is owned by Mr. Crespo Columbus and his wife Mrs. Tina Columbus and they intend to finance the business alone. Although they have plans to make the bar manager part owner of the business after 5 or 7 years of services, but that does not stop him from reserving well over 80 percent stake of the business for himself and his family.

Since they are the sole financier of the business, they have decided to adopt the following means to generate start – up capital for the business;

  • Generate part of the start – up capital from his personal savings and sale of his stocks
  • Source for soft loans from family members and friends
  • Apply for loan from my Banks

N.B: Mr. Crespo Columbus and his wife have been able to generate $250,000 the breakdown shows that they generated $150,000 from their personal savings and sale of their stocks and they generated $100, 000 soft loans from their family members and friends. The balance of $250,000 will be generated as loan facility from his bank.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Crespo and Tina® Wine Bar is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running. We know that one of the ways of gaining approval and winning customers over is to properly position our wine bar, ensure adequate security, availability of various brand of wines and excellent customer service et al.

Crespo and Tina® Wine Bar will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

  • Business Name Availability Check:>Completed
  • Business Registration: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Securing Point of Sales (POS) Machines: Completed
  • Opening Mobile Money Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Renting of facility and remodeling the facility: In Progress
  • Conducting Feasibility Studies: Completed
  • Generating capital from family members: Completed
  • Applications for Loan from the bank: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
  • Recruitment of employees: In Progress
  • Purchase of the Needed furniture, electronic appliances, office appliances and bar accessories: In Progress
  • Creating Official Website for the Company: Completed
  • Creating Awareness for the business both online and in the neighborhood: In Progress
  • Health and Safety and Fire Safety Arrangement (License): Secured
  • Opening party / launching party planning: In Progress
  • Establishing business relationship with vendors – suppliers of all our needed wine, alcoholic and non – alcoholic drinks, tobacco and small chops: In Progress

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WINE BAR BUSINESS PLAN: 2023 Template, How to Write & Free Tips

  • by Folakemi Adegbaju
  • August 10, 2023
  • No comments
  • 7 minute read

Wine Bar Business Plan Template

Table of Contents Hide

Why do you need a wine bar business plan, #1. executive summary, #2. company overview, #3. market research, #4. competitive analysis, #5. management team, #6. marketing plan, #7. financial plan, #8. appendix, a wine bar business plan template, do you need help writing your wine bar business plan, what do you need to set up a wine bar, how much does it cost to open a wine shop in the uk, is a wine bar profitable, how do you run a successful wine bar, is owning a bar profitable, what do you stock a wine bar with, how do you market a bar, final thoughts, is owning a bar worth it, how long does it take for a bar to turn a profit, can you run a pub with no experience.

Regardless of how beautiful the idea of starting a wine bar may appear, if you want to run a successful company, you have a long road ahead of you. You will need to gain a solid understanding of your niche because you are working with a specialised bar that places an emphasis on a specific product, in this case, wine. Your customers will anticipate this. Your wine bar business plan will be useful in this situation because it will not only help you obtain finance but also outline your concept. A classy wine bar can end up becoming an “ordinary” bar or pub if you don’t have a strong plan. This article comes with our wine bar business plan template to serve as a guideline on how to write a wine bar business plan. Click here to download it!

What is a Wine Bar Business Plan?

A business plan gives an overview of your wine bar’s current situation and outlines your growth strategy for the following years. It outlines your company’s objectives and your plans for achieving them. 

It is very crucial that you have your business plan with you to make your business successful. It serves as a roadmap for your business.

The following is the purpose of writing a bar business plan:

#1. To Find Investors

To get all of the funds you’ll need to open your wine bar, you’ll have to persuade lenders to fund a portion of it. This is no simple feat in an uncertain economic context.

They use your wine bar’s business plan to demonstrate the pub’s viability as well as your own credibility as an entrepreneur. Investors will evaluate whether their own beliefs and objectives coincide with those of your enterprise after reading the business plan for a wine bar, and therefore whether they’re willing to supply financial support.

#2. To See the Big Picture of Your Business

A wine bar business plan is written for more than just potential investors. It is, above all, addressed to you. By setting up the strategy, you’re obligated to fully comprehend each part of your project in as realistic a manner as possible.

 You can see how important it is to have a wine bar business plan for your wine bar. So, why not download our wine bar business plan template to write an effective and catchy wine bar business plan that will be attractive to your investors? 

How to Write a Wine Bar Business Plan

A wine bar business plan is essential if you intend to open a wine bar or make significant changes to an existing one. The information below serves as a guide for writing the various sections of your wine bar business plan. You can also download our wine bar business plan template to write a strong and effective wine bar business plan that will attract your investors.

These are the steps to follow when you’re writing a wine bar business plan:

An executive summary should come before the plan and should include a succinct mission statement describing your aspirations as a wine entrepreneur and your company tenets. Indicate the names of the business’s owners and any prior expertise in the restaurant or hotel industries that would be helpful in establishing a wine bar. If you are speaking to possible investors, be sure to specify the quantity of any investment you may be requesting.

Details on the location of the wine bar and its strategic closeness to any cultural or commercial landmarks, as well as its layout and design, wine selections, and any food accompaniments. Also, mention the administrative personnel and work crew. Decide who your target market is. Showcase your primary offering, wine, by offering sample meals arranged by wine type, region, etc. Discuss whether the wines will be served in small tasting groups, by the bottle, or by the glass. Stress the level of wine education and experience you demand from your personnel.

You must include a summary of the wine bar market in your industry or market research. Although it may appear unneeded, it provides a number of functions. First, you gain knowledge by investigating the wine bar sector. It aids in your understanding of the industry you work in.

Market research might enhance your marketing plan if your analysis reveals market trends. It helps you demonstrate to readers that you are an authority in your field. You accomplish this by conducting the study and presenting the findings in your plan.

By highlighting issues and trends, you can demonstrate that you are knowledgeable about the wine bar business. Identify your closest competitor and explain how your wine bar will provide something others cannot, whether it is outdoor alternatives, sustainably produced food or wine, or an emphasis on varied cuisine.

Your competitive analysis should identify both your company’s direct and indirect competitors.

Describe the management team’s organisational structure, important individuals, and any boards of directors in charge of the wine bar in this section of your wine bar business plan.

Describe the marketing initiatives you’ll employ to raise awareness of your new business. Describe how you plan to get active in the community or at charitable events. You might also act as a talent scout by supporting local artists’ art displays. Offer wine appreciation seminars to demonstrate your commitment to providing individuals with educational benefits. Talk about the promotions you’ll run when business is slower. 

You can also market your wine bar business through the following means: Website, Social Media, Content Marketing, or mouth-to-mouth

One of the most crucial sections of a wine bar business plan is the financials. You can estimate your expected income, the quantity of the required investment, if the business can survive without new capital, and other factors.

Your financial plan should include a monthly or quarterly cash flow forecast for the first year, followed by an annual cash flow forecast. Your income statement, balance sheet, and cash flow statements are all parts of your financial statements.

Lastly, put together a well-organized appendix with whatever readers will need to enhance the details in your pub business plan. Add supplementary data to the business plan appendix, such as leases, licenses, permits, contracts, or market research findings.

A wine bar business plan template has been created by us to make writing your wine bar business plan easier. The following are included in our wine bar business plan template :

  • Executive summary
  • Industry analysis
  • Market analysis
  • Operational plan
  • Management team
  • Marketing Plan
  • Financial information

Download our wine bar business plan template to guide you through writing your own plan.

Our business plan writers are available to guide you through the process of writing an effective business plan for your business. We’ve written business plans for many companies, and they got the great results they wanted. Contact us at BusinessYieldConsul t. We’re always ready to listen to you and help you out.

Are you confused about how to set up your wine bar? You don’t need to be because we’ve compiled some steps you can follow. Here are the steps:

  • Research the wine bar market.
  • Choose the right concept for your wine bar.
  • Scope out the location to open your wine bar.
  • Add up the equipment and staffing costs.
  • Choose a legal form to open your wine bar.
  • Set out the marketing plan to open a wine bar.

There are several bars that are owned privately and rented by their operators. Therefore, the amount you invest may be anywhere from £20,000 to £200,000. It is important to know how much money you will need to get started, therefore, we have broken down the typical costs involved for you.

If done properly, opening a bar or nightclub can be very satisfying and profitable business.

Starting a wine bar is cool. But the most important thing is its success. We listed below some steps that might be helpful to you to make your wine bar business a successful one. Here they are:

  • Distinguish your clientele and serve them on different levels.
  • Partner with local wine shops and vineyards.
  • Offer tastings and let guests choose their favourites.
  • Start marketing flights before glasses.

How efficiently you run your bar and control your running costs will determine how much profit you make.

You might be wondering how is a wine bar stocked as a starter. Here are some things you can stock your wine bar with Tequila, gin, vodka, rum, and whisky are the five most popular alcoholic drinks. You should also offer a small range of beer, wine, and champagne. Make sure your bar has the required glasses and drinkware for each type of alcohol you serve, as well as the necessary tools (such as bottle openers).

Marketing your bar is a very crucial aspect of your bar business. You need to make people know what you do, what it is about and it will benefit them. Here are ways to market your bar business:

  • Promotions and themed parties
  • Foods and drinks
  • through good music and entertainment
  • Advertising yourself through flyers
  • Use social media and blog

It is worthwhile to create a business plan for your wine bar. You’ll have a better understanding of the wine bar market, your competitors, and your customers while putting together your business plan. 

Bar ownership and management may be quite rewarding. You’ll be able to give your customers a place to socialise and have a good time, and there’s also a chance to make a lot of money. Alcohol is heavily marked up in the industry.

Within three to five years, most restaurants only begin to break even. However, instability may not necessitate worry. You’re probably in good shape if your financial reports indicate that your revenue is strong and you can predict increased revenue.

Yes is the genuine response. It’s ideal if you have prior experience managing or working in a bar, but it’s not necessary. The most crucial traits you require to build a successful business are commitment, tenacity, and enthusiasm

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Wine Bar Business Plan Template

JAN.04, 2017

Wine Bar Business Plan

Do you want to start a Wine Bar business plan?

Wine bars have become very popular in the last few decades, with wine enthusiasts coming forward to increase their popularity. Even though it is a small niche right now, there is a big potential in the market. 

The business operations are linked in such a way that you need to come up with a great strategy for business plan to successfully run this business.

One of the most important aspects of developing a good business plan for a wine bar or any other business is novelty and market requirements. And both of those aspects can be handled by making a detailed business plan. 

So, if you want to learn how to start a wine bar business, you can follow this business plan. Here, we are presenting the plan for Bouquet & Notes . For reference, you can also look at a relevant plan like business plan for a bar . However, most of your attention should be directed toward plans that are specific to your business.

Executive Summary

2.1 the business.

Bouquet & Notes will be a trendy and classy wine bar started by Angela Hopkins. The bar won’t just target established wine lovers, but it will also cater to new wine enthusiasts by providing them opportunities to learn and explore. In this way, it won’t be a closed club but rather a community experience. 

2.2 Operations of Wine Bar Company

Opening a wine shop business plan includes thorough planning. You have to figure out logistics, finances, locations, marketing, and much more. For her wine bar business plan template, Angela decided to plan out the basic operations of Bouquet & Notes so that it would be easier to map the business later on. 

Angela knew that a good wine bar business plan sample is necessary to stay on track and get loans from banks for business expansion. Therefore, she decided to invest in developing the wine bar business plan pdf that is shown here. 

2.3 Customers of Wine Bar Company

The customers of Bouquet & Notes will belong to a specific niche of people interested in wine. However, as far as work and living styles are concerned, there will be a wide variety. Some of the main customer groups will include:

  • Young Wine Enthusiasts
  • Established Wine Experts
  • Recreational Drinkers
  • Vacationers 

2.4 Business Target

The target of the business is to expand the wine tasting and bar business to also serve the young customer group who doesn’t always have the collections to develop their taste. 

The targets we want to achieve financially are as follows:

free wine bar business plan template

Company Summary

3.1 company ownership & management.

Bouquet & Notes will not only be owned but also primarily managed by Angela Hopkins. Angele has developed this business plan for a wine bar. She did her MBA, after which she ran her own winery business successfully for ten years. Her experience in the domain allowed her to venture out and start Bouquet & Notes. 

3.2 History of Bouquet & Notes

Angela was always a wine enthusiast but due to the lack of resources, couldn’t reap the benefits until a very late age. Therefore, she decided that she would open a wine bar for all the people like her who love wine but aren’t able to afford private collections. Thus, this wine bar business plan template was developed as soon as she managed to get a hold of financial resources. 

3.3 How the Wine Bar company will be started

Step1: Specify Your Idea

Before you proceed any further with a business idea you have, there is always a need to validate it. Angela knew that she had a good and novel idea; however, she needed to ensure that it would work in the market. Therefore, she developed this wine bar business plan pdf and conducted market research to estimate sales and revenue for 3 years. 

Step2: Define the Brand

Once Angela verified that her idea could work in the market, she set out to define the basic idea of the business in the sample wine bar business plan. In this plan, she included things like the services, customer groups, sales strategy, and financial analysis. 

Step3: Find a Location 

The nature of Bouquet & Notes as a business demands a good location as well. Knowing the importance of a classy yet visible location for the bar, Angela set out to see which bars were available to rent out in the Portland market so she could add the details to her wine bar startup business plan. 

Step4: Establish a Network

One of the most important things in a wine bar business is the exclusivity of the targeted customer domain. Angela knew that her business was perfect for people who loved wine. Therefore, she decided to talk to local vineyards, restaurants, and bars immediately to start building a network that would help her in opening a wine bar business plan . 

Step5: Registration & Licenses 

Selling wine in Portland requires a liquor license. Therefore, Angela decided not only to get the business registered but also to start the process of getting the liquor license.

free wine bar business plan template

The backbone of every business and thus a business plan, even a fruit juice bar business plan , is its services. The nature and quality of services determine how successful a business will be. For her wine bar business model, Angela decided to filter down her services to reach a compromise between a regular bar and a wine club. If you are opening a wine bar, you should also make your services unique to your business. 

In this wine bar startup business plan, we are describing the services that will be offered by Bouquet & Notes. You can take help from this sample or other wine bar business plans to decide on the services that will be provided by your business. 

  • Guided Wine Tastings

Bouquet & Notes will provide a guided session of wine tasting every week for beginners who are enthusiastic about learning but don’t necessarily have the resources and wine collection. This will be the main offering by Bouquet & Notes as it is a unique offer from our business. 

We will also provide our customers the opportunity to join wine clubs through which they can meet fellow wine enthusiasts of the same expertise level. As part of these clubs, we will offer regular events with a customized selection of exquisite wines. 

  • Wine Enthusiast Events

Our business will hold monthly wine enthusiast events across town to increase the attraction for the business and encourage people to become wine enthusiasts. 

  • VIP Wine Events

For our more experienced customers who can afford a higher range selection of wines, we will offer specialized VIP wine tasting events where they can access a greater range of wines.

Marketing Analysis of Wine Bar Company

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excellent work, competent advice. Alex is very friendly, great communication. 100% I recommend CGS capital. Thank you so much for your hard work!

If you’re looking to learn how to open a wine bar business, you will need to fine-tune the details about your market. As a business, you need to focus on your marketing plan as well. To plan out her wine bar marketing plan, Angela decided to learn in-depth about her target market. 

In this wine bar business plan sample, we will be detailing marketing details acquired by Bouquet & Notes through the analysis of past, present, and future market trends. To learn how to make a free wine bar business plan, you can study this wine bar business plan example developed by Angela. You can also consult other plans like sports bars business plan . 

Below, we are detailing the market trends for wine bars and the customer details for the wine bar business plan for Bouquet & Notes. You can take help from here to learn how to start a wine bar business of your own. 

5.1 Market Trends

According to Statista, the market size of the wine bar industry was valued at $1.93 billion in 2021, which saw an increase from $1.73 billion in the year 2020. This shows that the demand for wine bars is steadily increasing in the market. Now more than ever, people look forward to relaxing wine-tasting events for vacations and office get-togethers. Therefore, this is a great time to invest in a business plan wine bar enoteca. 

5.2 Marketing Segmentation

The potential customer groups determined through a market analysis in business plan for wine bar are as follows:

free wine bar business plan template

5.2.1 Young Wine Enthusiasts

One of the biggest customer groups that Bouquet & Notes wants to target is the young adults who appreciate wine but are limited in their experiences because of a lack of resources and opportunity. We will provide them with a place to start and learn more without being judged. 

5.2.2 Veterans

We will also be catering to established wine appreciators who love wine tasting and trips through vineyards. We will provide them with a place to interact with people who share the same passion for wine as them. 

5.2.3 Recreational Drinkers

This will be our third target group of customers. We will mostly attract them through our regular wine tasting events. This group will include office colleagues and friends. 

5.2.4 Vacationers 

Lastly, we will also cater to vacationers who are interested in trips through vineyards and guided tours and tastings.

5.3 Business Target

The business targets Angela decided to add to the business plan for a wine bar include:

  • To become a blend of classic wine bars and rejuvenated bars.
  • To offer our services to an expanding customer range through time.
  • To provide a greater wine collection each year.
  • To gain a net profit of $30k/ month by the end of the first six months to gradually improve wine collection.

5.4 Product Pricing

Our prices will be similar to the market baselines in the industry. However, we will offer flexible packages for young adults as well as wine enthusiasts.

Marketing Strategy

When you have learned how to open a wine bar, you should start learning about your competitors and market. One of the most important steps to opening a wine bar is to understand that marketing matters a lot. It can dictate the loss of a good business and the success of a bad one as it is essential for every plan, even a business plan for a cat cafe .  

To gain attention amongst her competitors, Angela had not only to come up with a unique business model but also a business plan for a wine bar that would put her over the top. And the best way to do that was through a detailed marketing analysis of the wine bar industry. 

Below are described the competitive advantages that Bouquet & Notes has over other businesses in the same niche. You can follow the structure to add a marketing analysis to your own business plan wine bar. 

6.1 Competitive Analysis

  • We cater to a flexible range of customers, from beginners to advanced.
  • We provide budget-friendly packages for enthusiasts who don’t have a lot of resources.
  • We have professional sommeliers to guide wine tastings and vineyard strolls.

6.2 Sales Strategy

  • We will provide discounts to first-time wine tasters at all regular events.
  • We will advertise through all physical and online networks.
  • We will organize small free wine events throughout the city.

6.3 Sales Monthly

free wine bar business plan template

6.4 Sales Yearly

free wine bar business plan template

6.5 Sales Forecast

Personnel plan.

Every business plan for a wine bar, even a hot dog stand business plan has some details about the personnel that will be required for the smooth running of the business. Angela wondered how to start a wine bar with the right number of employees. The list of employees she prepared is given below in this business plan for wine bar . 

7.1 Company Staff

  • 4 Sommeliers
  • 3 General Guides
  • 2 Receptionists
  • 1 Sales Executive 
  • 2 General Cleaners

7.2 Average Salary of Employees

Financial plan.

Starting a wine bar costs almost as much as starting any other regular business. The costs are more dependent on the scale, location, and type of business. For starting a wine bar business, Angela decided to figure out the costs involved to keep the business afloat while it gained customers. 

In this wine bar business plan template, there is a complete analysis of costs of operations vs. the price of products and services. This information is essential for every business plan despite the nature of the business. So, even an Indian restaurant business plan will require a financial analysis to get started. 

Here, we are providing the financial analysis details for Bouquet & Notes for further guidance and clarification:

8.1 Important Assumptions

8.2 break-even analysis.

free wine bar business plan template

8.3 Projected Profit and Loss

8.3.1 profit monthly.

free wine bar business plan template

8.3.2 Profit Yearly

free wine bar business plan template

8.3.3 Gross Margin Monthly

free wine bar business plan template

8.3.4 Gross Margin Yearly

free wine bar business plan template

8.4 Projected Cash Flow

free wine bar business plan template

8.5 Projected Balance Sheet

8.6 business ratios.

  • How do you make a business plan for a wine bar?

You can learn how to open a wine bar through a well-developed business plan. To make a business plan, you have to follow the steps mentioned above with examples from the startup, Bouquet & Notes.

  • How do you make wine bars?

You can learn how to set up a wine bar by following a business plan like the one shown above.

  • How much does it cost to open a wine bar in the UK?

The costs of opening a wine bar depend on the scale of the business and the range of its services. So opening a small wine bar will cost less than a large one. The exact cost can only be determined after drafting a startup costs table.

  • How do you write a wine bar proposal?

Setting up a wine bar proposal requires in-depth research of business viability, market, and required services. You can write it by gathering the info, sorting things out, setting goals, and following a business plan template.

Download wine bar business plan sample in pdf

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

free wine bar business plan template

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How to Write a Bar Business Plan + Free Template

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Bar businesses are growing. Especially due to the increase in alcohol consumption and nightlife culture amongst the younger population.

But all of us know that a bar business is much more than just alcohol. It is also a good profession for people who like to socialize, talk to new people, and are lively and cheerful more often than not.

And the best part is no industry giant holds a huge chunk of the market in this business.

Sounds good, right? But before you go ahead and fulfill your long-standing dream of having a bar, you’ll need a bar business plan and we are here to help you with that, Here’s a quick overview of the industry.

Industry Overview

The bar industry stood at a massive market value of 25.09 billion dollars in the US in 2021. And is going through a phase of rapid recovery after being hit by the coronavirus pandemic.

The bar industry covers the broad spectrum of nightclubs, bars, and other such establishments that serve alcohol and snacks. The revenue for nightclubs also comes mainly from the sales of alcohol.

Increased acceptance of alcohol and an increase in disposable income of the younger population, mainly the millennials has led to the growth of the bar business.

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free wine bar business plan template

Things to Consider Before Writing a bar business plan

Get all the necessary licenses.

As a bar business staying on the right side of the law is more important than anything. Having all the necessary licenses and permits lets you run your business smoothly and without any chaos.

Here’s a list of licenses that you’ll need:

  • Liquor License
  • Food Safety Permit
  • Fire Safety Certificate
  • Music license

You might need more depending on the laws of your state and locality. Get all the necessary permits to avoid hassles as well as to ensure your customers and your own safety.

The location matters ( A lot )

In the case of a bar business, the location is usually the whole and soul of your business. The right location would be a preferred hangout spot for your target audience, easy to access, and not overly crowded.

The factor that the locality has your target audience or not would be a major deciding factor in your bar business’s success.

Know your target audience and their preferences

Knowing about your target audience gives your business the head start it deserves. Study everything from what your target audience prefers when it comes to food and beverages, what additional services they expect, What kind of vibe they prefer, and obviously, what is the right location to cater to them.

Have a unique theme

A major aspect of the bar industry is that it doesn’t really have any big players but several small businesses that compete with each other. And if you want to stand out amongst all the hustle and bustle it is important to have a unique theme that appeals to your target audience.

How Can a Bar Business Plan Help You?

A business plan helps you develop the right perspective toward the industry you plan on entering.

It not only helps you with market analysis and management but also acts as a guide in your business journey.

If you plan your business well, you get an edge over poorly managed entities and unaware owners who did not conduct market research before starting the business.

Specifically, when starting a bar business, a business plan helps you in making cost-effective decisions when you begin, so you don’t have to worry about haphazard finances later.

And as you know the benefits of having a business plan now, let’s discuss how to write an effective plan .

How to write an effective bar business plan?

Although you can write a business plan on your own from scratch, it is always good to get a little guidance when writing one.

Thanks to technology, there are several options available, and you can choose the one that fits the best for you.

You can either go to a business consultant, design your plan based on a predesigned template, or get a customized plan for your business through an online business plan software without going anywhere.

Chalking Out Your Business Plan

All businesses like bars, pubs, lounges, and nightclubs come under the aegis of the bar business. All of these are drinking places that primarily serve and prepare alcoholic beverages.

Moreover, it is an industry where there are no market leaders who hold a big share in the industry’s value, but small fragmented units amongst whom the industry’s value is distributed.

Now it might look like a lucrative business to enter, but a lot of bar businesses fail due to bad financial and employee management. They end up overspending and working their employees to the point of exhaustion.

You don’t have to worry about it though, the above problem has a quick and easy solution: A business plan.

Yes, you heard it right, a bar business plan can help you solve all the management and planning-related problems.

If you are planning to start a new bar business , the first thing you will need is a business plan. Use our sample Bar business plan created using upmetrics business plan software to start writing your business plan in no time.

Bar Business Plan Outline

This is the standard bar business plan outline which will cover all important sections that you should include in your business plan.

  • Business Overview
  • Mission Statement
  • Guiding Principles
  • Keys to Success
  • Start-Up Summary
  • Location and Facilities
  • Products/Services Description
  • Competitive Comparison
  • Product/Service Sourcing
  • Inventory Management
  • Future Products/Services
  • Market Size
  • Industry Participants
  • Market Share
  • Applebee’s Pinto’s Bar and Grill 6706
  • Cococabana Bar & Grill
  • Flanigan’s Seafood Bar & Grill
  • Market Segments
  • Market Tests
  • Market Needs
  • Market Trends
  • Market Growth
  • Positioning
  • SWOT Analysis
  • Strategy Pyramid
  • Unique Selling Proposition (USP)
  • Competitive Edge
  • Positioning Statement
  • Pricing Strategy
  • Promotion and Advertising Strategy
  • Marketing Programs
  • Sales Forecast
  • Sales Programs
  • Exit Strategy
  • Organizational Structure
  • Management Team Gaps
  • Personnel Plan
  • Important Assumptions
  • Startup Expenses
  • Startup Assets
  • Source And Use Of Funds
  • Profit & Loss Statement
  • Balance Sheet
  • Cash Flow Statement

Before you get started with writing your business plan, let’s understand each section in detail:

1. Executive Summary

An executive summary is the most important document of your business plan. It is crucial to get you funded as a business as it sums up everything your business stands for.

Chances are that the investors might not even read beyond this section.

Therefore, when you write it make sure you sum up your business idea and its functions properly.

2. Business Overview

In this section, you will include an overview of all the chief needs of your business.

In a bar business plan, the chief aspects would include the location and its accessibility, the legal rules regarding alcohol followed by the area as well as the primary legal formalities involved in running a bar.

3. Products and services

This section includes all the products and services you’ll offer.

Resources for getting the products, especially in the case of a bar business the formal procedures involved in acquiring alcohol should be included.

It is also good to note down the differentiating factor between your and your competitor’s product.

4. Market analysis

Market analysis is another crucial aspect of a business plan. It comes in handy while assessing strategies and techniques that work and do not work by analyzing your competitors.

It also helps you get information about the size of the market and its growth potential.

It helps you to know your target audience and segment of the market that forms the majority of your client base.

5. Marketing strategy and implementation

Based on market analysis, next up you’ll formulate your marketing strategy.

While formulating your marketing strategy you should always keep your unique selling point and target market in mind.

Apart from that your positioning in the industry is also a critical aspect of your strategy implementation.

In addition to all of the above, advertising strategy is an aspect a bar business has to pay special attention to, as a direct advertisement of alcohol isn’t allowed on various media platforms.

6. Organizational Management

This step is also especially important in a bar business plan to avoid overworking employees, create good and respectful relations amongst the team, and have strong teamwork.

You should also include various roles and responsibilities of different people in your organization as well as ways of tracking their performance in this section.

7. Financial Plan

A financial plan is important because it prevents you from overspending and optimally distributes your cash flow amongst various segments of your business.

Apart from that in a financial plan, you can also carry out an analysis of your financial history as well as  funding options for your business.

The above-mentioned order can help you write a well-rounded plan. But most importantly, while starting a bar business it is important to keep the legalities involved in mind.

You should always watch out for the current and potential alcohol laws that would have an impact on your business and frame your business strategy accordingly.

Hence, you should frame a business plan that is flexible and dynamic and thus, can help you succeed in the bar and pub industry.

Download a sample bar business plan

Need help writing your business plan from scratch? Here you go;  download our free bar business plan pdf  to start.

It’s a modern business plan template specifically designed for your bar business. Use the example business plan as a guide for writing your own.

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Bar Business Plan Summary

A bar business can be extremely successful and smooth if you go about it with a business plan.

A business plan helps you keep all the facets from legal to financial ones in mind while running a bar business, thus making the process easier and quicker.

After getting started with Upmetrics , you can copy this sample bar business plan template into your business plan, modify the required information, and download your bar business plan pdf or doc file.

It’s the fastest and easiest way to start writing your business plan.

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Wine Bar Business Plan Template

🍷 wine bar business plan template: decanting success in the hospitality industry 🍇.

Uncork Your Wine Bar Dream with Our Bespoke Business Plan Template Designed for Aspiring Vintner Entrepreneurs!

📄 Wine Bar Business Plan Template Overview

Introducing our Wine Bar Business Plan Template, a comprehensive guide crafted for entrepreneurs passionate about creating a sophisticated and inviting wine bar experience. This template outlines a strategic approach to launching or expanding a wine bar, blending the art of wine selection with effective business management.

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  • Word Document Template A customizable and editable template, specifically designed to meet the unique dynamics of establishing a wine bar, from concept development to operational execution.
  • Executive Summary A concise, engaging summary that captures the essence of your wine bar business, essential for attracting investors, partners, and wine aficionados.
  • Company Description A section to detail your wine bar’s vision, specialty offerings, and what sets your establishment apart in the bustling hospitality market.
  • Wine Industry Analysis Basic analysis of the wine and hospitality sector, offering insights into current trends, consumer preferences, and the competitive landscape to position your wine bar for success.
  • Organizational Structure A clear depiction of your business’s structure, outlining roles and the workflow for delivering an exceptional wine tasting experience.
  • Marketing Strategies Customized marketing plans designed to effectively promote your wine bar, focusing on building brand identity, social media engagement, and local community involvement.
  • Funding Request Guidance on crafting a compelling funding proposal to secure the necessary capital for venue setup, inventory acquisition, and marketing initiatives.
  • 12-month profit and loss projection.
  • 5-year pro forma income statement.
  • A user-friendly, adaptable Excel File.
  • Flexibility to adjust revenue streams, operational costs, and staffing.
  • Detailed financial analysis to support business decisions and investor confidence.

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Want us to complete your business plan template for you ( additional charges and restrictions apply )?  Not a problem!  Just complete our questionnaire, email it to us, and, once approved AND final payment is made, your completed business plan template will be ready in as little as 1 business day !


"Free" Business Plan Templates

  • Pretty Cool - Business Plan Structure
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  • - Fill-in-the-highlighted-areas Format
  • - Completed Pricing Strategy
  • - SWOT Analysis Completed
  • - Organizational Chart
  • - Funding Request Section
  • - Step-by-Step Tutorial for Business Plan Doc.
  • - Step-by-Step Tutorial for Financial Projections Model

Quality Business Plan Templates

  • Excellent - Industry-Related Research ($100 value)
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  • Plus... - Step-by-Step Tutorial for Business Plan Doc.
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Wine Bar Business Plan Templates Includes:

  • Executive Summary
  • Company Description
  • Wine Bar Industry Analysis INCLUDED!
  • Organizational Structure.
  • Funding Request
  • 12-month profit and loss statement
  • 5 year pro forma income statement
  • Basic customizable Excel File
  • Ability to change revenues, costs, and labor.
  • 12 Profit and Loss
  • 5 Yr Annual Projections.

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A Blueprint for Oenophilic Excellence

This comprehensive template decants all the essential ingredients for launching and operating a thriving wine bar. It includes key sections such as an Executive Summary, Company Description, Industry Analysis, Organizational Structure, and Marketing Strategies. Each segment is meticulously fermented to address the unique bouquet of challenges and opportunities in the wine bar industry, ensuring a comprehensive and actionable business plan.

Streamlined Planning with Sommelier Precision

Acknowledging the complexities of business planning in the hospitality sector, Quality Business Plan offers user-friendly tutorial support. These guides, available on their website, guide users through each aspect of the template, making the planning process accessible and manageable, especially for those new to the wine bar concept.

Marketing Strategies for a Full-Bodied Brand

Effective marketing is essential for a wine bar to attract connoisseurs and casual sippers alike. The template includes robust marketing strategies that blend digital presence with sensory experiences, crucial for creating a buzz and cultivating a loyal patronage.

Financial Pairings for a Sustainable Wine Bar

Robust financial planning is the keystone of a successful wine bar. The template features a detailed financial planning section, including a Funding Request and extensive financial projections like 12-month profit and loss statements and 5-year pro forma income statements, all tailored to the unique flavors of the wine bar business.

Conclusion: Uncorking Potential in the Wine Bar Industry

In conclusion, Quality Business Plan's Wine Bar business plan template is more than just a planning document; it's a strategic roadmap for success in the wine bar sector. This template equips entrepreneurs with the necessary tools and insights to launch or expand their wine bar, setting the stage for a successful, captivating, and profitable venture in the enticing world of wine.

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Bar Business Plan Template

Written by Dave Lavinsky

Bar Business Plan Outline

  • Bar Business Plan Home
  • 1. Executive Summary
  • 2. Company Overview
  • 3. Industry Analysis
  • 4. Customer Analysis
  • 5. Competitive Analysis
  • 6. Marketing Plan
  • 7. Operations Plan
  • 8. Management Team
  • 9. Financial Plan

Start Your Bar Business Plan Here

You’ve come to the right place to create your bar business plan .

We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their bar businesses.

To write a successful bar business plan , you will first need to decide what type of bar you want to open. Do you plan to open a sports bar, a wine bar or a nightclub? What kind of alcoholic beverages will you serve? Will you have live music?

You will then need to gather information about your business and the bar industry. This type of information includes data about your potential customers, marketing strategies to reach your target market, and 5-year pro-forma financial statements (income statement, balance sheet and cash flow statement).

Sample Bar Business Plan Template

The following bar business plan example gives you the key elements to include in a winning business plan:

Next Section: Executive Summary >

Bar Business Plan FAQs

What is a bar business plan.

A bar business plan is a plan to start and/or grow your bar business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your bar business plan using our Bar Business Plan Template here .

What Are the Main Types of Bars?

There are many types of bar businesses. Most bars are local bars and are known as dive bars or a neighborhood bar.  Sports bars are also a very popular business option. There are also posh and luxurious bars that offer high-end alcoholic drinks. There are trendy bars that offer the latest trends in cocktail and beer offerings. Other bars are location-focused and are unique to the area of town or location that it is in. Many bars also serve food as an option to accompany the alcoholic drink choices.

What Are the Main Sources of Revenue and Expenses for a Bar?

The primary source of revenue for a bar are the alcoholic drink items and food sold at the establishment.

The key expenses for a bar are the costs to purchase the alcohol (beer, wine, liquor) inventory, bar equipment and supplies, overhead expenses for the staff and rent, and any marketing costs the bar chooses to partake in.

How Do You get Funding for Your Bar Business Plan?

Bar businesses are most likely to receive funding from banks. To attract potential investors, you should have a well-crafted bar business plan with a solid business strategy and financial plan. Another option for a bar business is to obtain a small business loan to help cover startup costs. SBA loans are a popular option as they offer longer loan terms with lower interest rates. Outside investors, crowdfunding, and/or friends or family are other typical funding options.

What are the Steps To Start a Bar Business?

Starting a bar business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Write A Bar Business Plan - The first step in starting a business is to create a detailed business plan for a bar that outlines all aspects of the venture. This should include market research on the bar industry and potential target market size, information about the services or products you will offer, the bar's concept, marketing efforts, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your bar business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your bar business is in compliance with local laws.

3. Register Your Bar Business - Once you have chosen a legal structure, the next step is to register your bar business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your bar business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Bar Equipment & Supplies - In order to start your bar business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your bar business. Your marketing strategy should include creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a thriving bar business:

  • How to Start a Bar Business
  • How to Open a Bar Business

Where Can I Get a Bar Business Plan PDF?

You can download our free bar business plan template PDF here . This is a sample bar business plan template you can use in PDF format. - The World's Leading Business Plan Template Directory

Wine Bar Business Plan Template [Updated 2024]


IX. Financial Plan

This Section's Contents

Revenue and Cost Drivers

Capital requirements and use of funds, key assumptions.

[Company Name]’s revenues will come from the patrons of the wine bar. The major costs for the company will be the cost of remodeling the infrastructure and salaries of the staff. In the initial years, the company’s marketing spend will be high, as it establishes itself in the market. Moreover, rent for the prime location is also one of the notable cost drivers for the [Company Name].

[Company Name] is currently seeking $350,000 to set up its wine bar. The capital will be used for funding capital expenditures and location build-out, hiring initial employees, marketing expenses and working capital. Specifically, these funds will be used as follows:

  • Store design/build: $150,000
  • Working capital: $200,000 to pay for marketing, salaries, and lease costs until [Company Name] reaches break-even

  5 Year Annual Income Statement

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

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Wine Bar Business Plan Home I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

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></center></p><h2>Step by Step Guide To Write a Bar Business Plan (with Templates) – Updated 2024</h2><ul><li>By Tam Nguyen</li></ul><p><center><img style=

Table of Contents

For many with a passion for the nightlife and hospitality, the dream to open a bar remains persistent. If you’re one of them but are unsure about navigating the complexities of the bar industry, don’t have to worry. Writing a business plan is the first step in transforming this aspiration into a tangible reality. A detailed bar business plan will help streamline your vision, ensuring you’re well-prepared to venture into the bustling world of bar businesses with clarity and confidence.

What is A Bar Business Plan?

A bar business plan is a strategic roadmap that outlines your vision and the steps required to bring it to fruition. It encompasses every aspect of your business, from the fundamental business concept down to the intricate details of daily operations. In essence, it’s the blueprint to grow your business and ensure its longevity in a competitive market.

A great business plan doesn’t merely serve as an internal guide; it’s a persuasive tool to attract stakeholders, investors, and partners. It demonstrates how your bar will attract customers, generate profits, and stand out in the crowded nightlife landscape.

One might ask, “What makes a bar business plan unique?” It’s the blend of the universal principles of business, combined with the niche requirements of the bar industry. This includes, but is not limited to, licensing, menu crafting, entertainment provisions, and safety measures.

Given the dynamic nature of the bar industry, it’s important to include not only your immediate goals but also long-term objectives and strategies for adapting to market shifts. With a clear and comprehensive bar business plan, you’re laying a solid foundation for a successful enterprise.

Why A Business Plan Is Important For A Successful Bar Business? 

Owning a bar is a dream for many, but transforming this dream into a profitable reality requires meticulous planning and foresight. This is where a business plan plays a pivotal role.

Clear Vision and Objectives: A business plan helps establish a clear vision and set measurable objectives for your bar. Whether you aim to create a niche cocktail lounge, a bustling sports bar, or any other type of establishment, your business plan outlines the specific steps you’ll take to make your bar the go-to destination for potential customers. It provides direction and keeps all stakeholders aligned with the business’s overarching goals.

Financial Planning: One of the main reasons business owners create business plans is for robust financial planning. A bar has various financial intricacies, from sourcing ingredients to staffing and marketing expenses. A business plan ensures you’re well-equipped to manage cash flows, investments, and potential financial pitfalls. Moreover, potential investors often request a detailed business plan before committing funds, making this a crucial component for securing necessary capital.

Operational Efficiency: Every bar operates uniquely, depending on its target audience and theme. However, operational efficiency remains a consistent requirement for all bar owners. A business plan is a plan, after all, and it dives deep into the day-to-day operations, ensuring that every aspect, from supplier agreements to employee shifts, runs smoothly and cost-effectively.

Step-by-step Guide To Write A Bar Business Plan.

Navigating the world of the bar industry can be intricate, and the type of bar you want to open plays a pivotal role in shaping your business plan. Whether it’s a neighborhood bar, a high-end cocktail bar, or a wine bar with live music, each requires a distinct approach. This guide is tailored to help entrepreneurs and business owners create a comprehensive plan, ensuring the grand opening of the bar you dream of is a success.

1. Executive Summary

The executive summary is a concise overview of your entire business plan, acting as a snapshot that encapsulates the essence of your vision and strategy. Typically, it’s about one to two pages long and is placed at the beginning of your business plan, but it’s often written last.

What should you cover in an Executive Summary?

  • Introduce your bar business, highlighting what makes your bar unique.
  • State your mission and vision, giving clarity to the type of bar you aim to establish.
  • Outline the main objectives, from your grand opening to long-term goals.
  • Provide a financial overview, offering potential investors a glimpse into projected profits and growth.

2. Bar Description

This section delves into the specifics of your bar, painting a vivid picture of what patrons can expect and how you plan to operate.

What should you cover in the bar description section?

  • Talk about your bar concept, whether it’s a wine bar, cocktail bar, or a bar with live music.
  • Explain your unique selling proposition – what makes your bar stand out from the competition.
  • Detail the operations, from opening hours to the ambiance you intend to create.

3. Market Analysis

This segment identifies and studies your potential customers, the location for your bar, and your competitors, helping you strategize accordingly.

Factors to cover:

  • Target market: Define the demographics and preferences of those you plan to cater to.
  • Location: An existing bar might already have an established clientele, but a new location needs careful consideration for accessibility, safety, and potential customer traffic.
  • Competition: Analyze trends in the bar industry and see how competitors operate, ensuring your offerings are both competitive and unique.

4. Organization and Management

This is the operational backbone of your bar, detailing the structure of your business and the team that will run it.

What should you cover in the organization and management plan?

  • Bar ownership information: Are you a sole proprietor, or is this part of a larger partnership or corporation?
  • Profiles of your Bar management team: Include bios of key team members, showcasing their expertise and how they’ll contribute to running a successful bar.

5. Sample Menu

This section teases what your bar will offer in terms of food and beverages, acting as a tantalizing preview for potential patrons and investors.

What should you consider when creating a sample menu?

  • Menu items: Detail the drinks and possibly accompanying food items.
  • Unique Selling Proposition: Highlight specials or unique mixes. For instance, a cocktail bar might focus on signature mixes, while a wine bar could emphasize rare finds.
  • Menu Pricing : Don’t forget to address pricing, taking into account costs and desired profit margins.

6. Marketing Strategy

This section delineates how you plan to attract customers to your bar and keep them coming back.

What should you cover in a marketing strategy for your bar business?

  • Define your brand: From logo to interior decor, consistency is key.
  • This could range from social media campaigns ,loyalty programs, SEO for website, or partnership with local businesses. 
  • Considering using an  online food ordering system  in your bar
  • Create a  digital menu with QR code  to make your menu easy for your customers to access online
  • Sales Strategies: Special promotions, events, or partnerships that drive sales.

7. Business Operations

This segment breaks down the day-to-day functioning of your bar, ensuring nothing is overlooked.

BWhat operational issues should you address in your business plan?

  • Supply chain: Detail your suppliers for everything from alcohol to garnish.
  • Operating hours: Will you have a late-night license? Open only on weekends?
  • Staffing: Consider the roles you need to hire for, from bartenders to security.
  • Equipment: Everything from the bar counters to the sound system.

8. Financial Plan and Loans

How Many Ways to Fund Your Bar?

Securing funds to start and grow their bar business is a concern for many aspiring bar owners. While personal savings might be the go-to for some, others might look into bank loans, angel investors, or even crowdfunding campaigns. Exploring all available options can ensure you fund your bar easily and efficiently.

Important Questions to Consider When You Create Your Funding Request

Before approaching potential investors or lenders, it’s pivotal to have a clear plan detailing how the funds will be used. What renovations or modifications are necessary? What will the initial stock and equipment cost? What provisions have been made for operational costs until the bar starts turning a profit? Having these answers ready can make your funding request more compelling.

9. Financial Projections

When diving into the world of bar entrepreneurship, understanding your financial landscape is crucial.

Break-even analysis

 It’s an evaluation that helps you determine when your bar will be able to cover all its expenses and start making a profit.

To calculate the break-even point, use this formula: Break Even Point = Fixed Costs / (Price – Variable Costs)

Knowing this can help you write a more convincing business plan, highlighting the viability of your venture.

Projected profit and loss statement

A crucial part of your bar business plan that offers insights into potential profits and losses your business might encounter.

Cash flow analysis

This gives you the key elements to understand how cash moves in and out of your business. By following the bar business plan writing best practices, you can quickly and easily complete these projections. Ensuring that they include a winning strategy will make your financial plan more robust and appealing to potential investors.

Sample Bar Business Plan Template

The following is a comprehensive example of a bar business plan. It’s a great tool to guide you in writing your business plan.

Mission : To provide a unique drinking experience that celebrates local flavors and promotes community bonding.

Vision : To be the neighborhood’s top bar destination, known for its distinctive drinks and vibrant ambiance.

Bar Description : The Urban Vine, a wine-centric bar focusing on regional wines and locally sourced ingredients.

Costs : Estimated starting cost: $250,000.

Profits : Projected first-year net profit: $60,000.

2. Description of the Bar

Bar Concept : A contemporary wine bar featuring local wines and complementary tapas-style dishes.

Bar Name : The Urban Vine.

Bar Type : Wine bar with a secondary focus on craft beers.

Bar Location : 123 Vine Street, Downtown District.

Order Fulfillment : Table service and bar seating available, with an option for outdoor patio seating.

Working Hours : Monday to Thursday: 4 PM – 12 AM; Friday & Saturday: 3 PM – 1 AM; Sunday: 2 PM – 10 PM.

3. Menu Offer

Type of Food and Drink : Wine from local vineyards, craft beers, and tapas-style dishes made from locally sourced ingredients.

Offer : Regular wine tasting events showcasing new arrivals, paired with chef-special appetizers.

Unique Selling Point : Every wine bottle tells a local story, giving drinkers a taste of the region’s vineyards.

4. Market and Competition Analysis

Market Analysis : The Downtown District has a population predominantly comprised of working professionals aged 25-45, making it a prime location for a bar or pub.

Target Customer : Young professionals and wine enthusiasts looking for a quality drinking experience in a relaxed setting.

Size of the Target Customer : Approximately 10,000 individuals fitting the profile within a 5-mile radius.

Competition Analysis : Three other wine bars operate within the district.

Size of the Competition : Among the competitors, the largest has a seating capacity of 75, while the others can host around 50 patrons each.

Competitors’ Offer : Basic wine selections, some with occasional live music nights.

Competitors’ Prices : Average price of $8 per glass of wine and $6 for beer.

5. Investment Plan (Detailed Cost Analysis)

  • Leasehold improvements: $80,000
  • Furniture & Fixtures: $30,000
  • Licensing & Permits: $20,000
  • Initial Inventory: $40,000
  • Rent: $4,000
  • Salaries: $10,000
  • Utilities: $1,500
  • Miscellaneous: $2,500
  • Total Cost : Anticipated first-year expense: $322,000.

6. Financial Forecast

 Considering the costs of starting and the projected revenue, breakeven is anticipated by month eight. The first-year projected revenue is $382,000.

Owner/Manager : Jane Doe – A passionate wine enthusiast with a background in business management.

Head Bartender : John Smith – Experienced in running a bar, skilled in crafting unique drink experiences.

Kitchen Staff : A team of three, led by Chef Anna, specializing in tapas dishes.

8. Marketing Plan

Strategies will focus on social media promotions, local partnerships, and hosting events. Ideas like wine-tasting events, collaborations with local vineyards, and monthly themed nights will be implemented. Special offers will be provided for group bookings, early bird timings, and repeat customers.

This business plan template will help prospective bar owners in crafting their unique plan to make their dream bar a reality. With a robust business strategy, The Urban Vine is set to become a renowned establishment in the Downtown District.

Tips For Creating An Effective Bar Business Plan Outline

Crafting a comprehensive bar business plan is pivotal in turning your vision into a successful venture. Here are some insightful tips to help you create an efficient outline:

Understand Your Niche : Begin by identifying the unique character of your bar. Is it a cozy neighborhood nook or a sophisticated wine bar? The specifics determine the kind of customers you’ll attract and the atmosphere you aim to create.

Include Comprehensive Details : The following bar business plan components are essential: executive summary, bar description, menu offer, market analysis, investment plans, financial forecasts, team structure, and marketing strategies. Don’t skimp on details; a comprehensive plan showcases your dedication and thoroughness.

Focus on Your Unique Selling Proposition (USP) : What makes your bar stand out? Maybe it’s an exclusive range of craft beer and wine, or perhaps it’s an innovative theme. Always include this unique factor in your business plan as it’s pivotal for attracting customers.

Plan Your Offerings : Are you focusing just on drinks or do you also plan to serve a variety of food items? Highlight your primary offerings, be it beer and wine or gourmet appetizers.

Keep It Adaptable : The bar industry is ever-evolving. Ensure your business plan is flexible enough to adapt to changing trends and customer preferences.

Seek Feedback : Before finalizing, share your draft with industry professionals or trusted peers. Their insights could help you include in a winning strategy that perhaps you hadn’t thought of.

Frequently Asked Questions

1. what makes a bar profitable.

A bar’s profitability hinges on multiple factors. A strategic location, a unique selling proposition, efficient cost management, and high-quality service all play pivotal roles. Moreover, understanding the preferences of your target audience and adapting accordingly, offering promotions during off-peak hours, and managing overheads effectively can significantly enhance a bar’s profit margins.

2. What is the executive summary of a bar business plan?

The executive summary is a concise overview of the bar’s business plan. It provides a snapshot of the business concept, its objectives, the financial outlook, and primary offerings. This section is particularly crucial for potential investors as it gives them a quick glance at the bar’s potential profitability and operational strategy.

3. How to write a good executive summary for a business plan with example?

When writing an executive summary, it’s essential to be clear and concise. Start with your bar’s mission and vision. Outline the primary objectives, the bar’s USP, and provide a brief financial overview.

Example: “ Sapphire Lounge aims to be the city’s premier wine bar, offering an eclectic range of international wines in a cozy, upscale environment. Located in the heart of the business district, our vision is to provide professionals a relaxing spot to unwind. We project an annual revenue of $500,000, with an initial investment of $150,000. Our unique wine-tasting events and wine-pairing dinners set us apart in the competitive landscape.”

4. Do bars make a lot of money?

The profitability of bars varies based on several factors like location, concept, management, and market demand. While some bars can yield high profits, especially those in prime locations with a unique concept, others might struggle due to competition, mismanagement, or changing market trends. However, with the right strategy, understanding of the target audience, and operational efficiency, bars can indeed be quite lucrative.  

Crafting a comprehensive business plan is the bedrock of any successful bar venture. By diligently addressing each section and meticulously detailing all elements you aim to include in your business plan, you’re not only preparing for potential challenges but also envisioning the pathway to success. Remember, a business plan is not a static document; it’s a dynamic blueprint that can evolve with the changing demands of the industry and your clientele. Every decision, from the drinks you offer to the promotions you run, should align with the vision set out in your plan, ensuring long-term growth and sustainability.

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How to Write a Winning Beer and Wine Bar Business Plan (+ Template)


Creating a business plan is essential for any business, but it can be beneficial for beer and wine bar businesses who want to improve their strategy or raise funding.

A well-crafted business plan outlines your company’s vision and documents a step-by-step roadmap of how you will accomplish it. To create an effective business plan, you must first understand the components essential to its success.

This article provides an overview of the key elements that every beer and wine bar owner should include in their business plan.

Download the Ultimate Bar Business Plan Template

What is a beer and wine bar business plan.

A beer and wine bar business plan is a formal written document describing your bar’s business strategy and feasibility. It documents the reasons you will be successful, your areas of competitive advantage, and it includes information about your team members. Your business plan is a key document that will convince investors and lenders (if needed) that you are positioned to become a successful venture.

Why Write a Beer and Wine Bar Business Plan?

A beer and wine bar business plan is required for banks and investors. The document is a clear and concise guide to your business idea and the steps you will take to make it profitable.

Entrepreneurs can also use this as a roadmap when starting their new company or venture, especially if they are inexperienced in starting a business.

Writing an Effective Beer and Wine Bar Business Plan

The following are the critical components of a successful beer and wine bar business plan:

Executive Summary

The executive summary of a beer and wine bar business plan is a one- to two-page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan.

  • Start with a one-line description of your beer and wine bar  
  • Provide a summary of the key points in each section of your business plan, which includes information about your company’s management team, industry analysis, competitive analysis, and financial forecast, among others.

Company Description

This section should include a brief history of your company. Include a short description of how your company started and provide a timeline of milestones your company has achieved.

You may not have a long company history if you are just starting your beer and wine bar. Instead, you can include information about your professional experience in this industry and how and why you conceived your new venture. If you have worked for a similar company or been involved in an entrepreneurial venture before starting your beer and wine bar company, mention this.

You will also include information about your chosen beer and wine bar business model and how, if applicable, it is different from other companies in your industry.

Industry Analysis

The industry or market analysis is an essential component of a beer and wine bar business plan. Conduct thorough market research to determine industry trends and document the size of your market. 

Questions to answer include:

  • What part of the beer and wine bar industry are you targeting?
  • How big is the market?
  • What trends are happening in the industry right now (and, if applicable, how do these trends support your company’s success)?

You should also include sources for your information, such as published research reports and expert opinions.

Customer Analysis

This section should include a list of your target audience(s) with demographic and psychographic profiles (e.g., age, gender, income level, profession, job titles, interests). You will need to provide a profile of each customer segment separately, including their needs and wants.

For example, a beer and wine bar’s customers may include:

  • Business professionals in their 30s and 40s looking for a place to unwind after work with a drink and some appetizers.
  • 20-something college students who want a place to hang out with friends on the weekends.

Include information about how your customers decide to buy from you and what keeps them buying from you.

Develop a strategy for targeting customers who are most likely to buy from you, as well as those that might be influenced to buy your products or beer and wine bar services with the right marketing.

Competitive Analysis

The competitive analysis helps you determine how your product or service will differ from competitors, and what your unique selling proposition (USP) might be that will set you apart in this industry.

For each competitor, list their strengths and weaknesses. Next, determine your areas of competitive differentiation or advantage; that is, in what ways are you different from and ideally better than your competitors.

Marketing Plan

This part of the business plan is where you determine and document your marketing plan. . Your plan should be clearly laid out, including the following 4 Ps.

  • Product/Service : Detail your product/service offerings here. Document their features and benefits.
  • Price : Document your pricing strategy here. In addition to stating the prices for your products/services, mention how your pricing compares to your competition.
  • Place : Where will your customers find you? What channels of distribution (e.g., partnerships) will you use to reach them, if applicable?
  • Promotion : How will you reach your target customers? For example, you may use social media, write blog posts, create an email marketing campaign, use pay-per-click advertising, launch a direct mail campaign. Or you may promote your beer and wine bar business via PR or by exhibiting at trade shows.

Operations Plan

This part of your beer and wine bar business plan should include the following information:

  • How will you deliver your product/service to customers? For example, will you do it in person or over the phone?
  • What infrastructure, equipment, and resources are needed to operate successfully? How can you meet those requirements within budget constraints?

You also need to include your company’s business policies in the operations plan. You will want to establish policies related to everything from customer service to pricing, to the overall brand image you are trying to present.

Finally, and most importantly, your Operations Plan will outline the milestones your company hopes to achieve within the next five years. Create a chart that shows the key milestone(s) you hope to achieve each quarter for the next four quarters and then each year for the following four years. 

Examples of milestones for a beer and wine bar include reaching $X in sales. Other examples include adding new locations, adding new services, or reaching a certain number of customers.

Management Team

List your team members here, including their names and titles, as well as their expertise and experience relevant to your specific beer and wine bar industry. Include brief biography sketches for each team member.

Particularly if you are seeking funding, the goal of this section is to convince investors and lenders that your team has the expertise and experience to execute on your plan. If you are missing key team members, document the roles and responsibilities you plan to hire for in the future.

Financial Plan

Here, you will include a summary of your complete and detailed financial plan (your full financial projections go in the Appendix). 

This includes the following three financial statements:

Income Statement

Your income statement should include:

  • Revenue : how much revenue you generate.
  • Cost of Goods Sold : These are your direct costs associated with generating revenue. This includes labor costs and the cost of any equipment and supplies used to deliver the product offering.
  • Net Income (or loss) : Once expenses and revenue are totaled and deducted from each other, this is the net income or loss.

Sample Income Statement for a Startup Beer and Wine Bar  

Balance sheet.

Include a balance sheet that shows your assets, liabilities, and equity. Your balance sheet should include:

  • Assets : Everything you own (including cash).
  • Liabilities : This is what you owe against your company’s assets, such as accounts payable or loans.
  • Equity : The worth of your business after all liabilities and assets are totaled and deducted from each other.

Sample Balance Sheet for a Startup Beer and Wine Bar  

Cash flow statement.

Include a cash flow statement showing how much cash comes in, how much cash goes out and a net cash flow for each year. The cash flow statement should include cash flow from:

  • Investments

Below is a sample of a projected cash flow statement for a startup beer and wine bar business.

Sample Cash Flow Statement for a Startup Beer and Wine Bar  

You will also want to include an appendix section which will include:

  • Your complete financial projections
  • A complete list of your company’s business policies and procedures related to the rest of the business plan (marketing, operations, etc.)
  • Any other documentation which supports what you included in the body of your business plan.

Writing a good business plan gives you the advantage of being fully prepared to launch and/or grow your beer and wine bar. It not only outlines your business vision but also provides a step-by-step process of how you are going to accomplish it.

A well-written beer and wine bar business plan is a must for any new bar owner. It’s a great tool for attracting investors and keeping the company focused.  

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