Growthink logo white

Event Planning Business Plan Template

  • Written by Dave Lavinsky

Growthink.com Event Planning Business Plan

Table of Contents

Event planning business plan.

Over the past 20+ years, we have helped over 5,000 entrepreneurs and business owners create business plans to start and grow their event planning businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through an event planning business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is an Event Planning Business Plan?

A business plan provides a snapshot of your own event planning business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes research to support your plans.

Why You Need a Business Plan for Your Event Planning Company

If you’re looking to start an event planner business or grow your existing one you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your event planning business to improve your chances of success. Your event planning business plan is a living document that should be updated annually as your company grows and changes.

Source of Funding for Event Planning Businesses

With regards to funding, the main sources of secure funding for an event planning business are bank loans, personal funding, credit cards, and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable. But they will want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.

Another common form of secure funding for an event planning business is angel investors. Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding or, like a bank, they will give you a loan. Venture capitalists will not fund an event planning business.

Finish Your Business Plan Today!

How to write a business plan for event planning.

When you write a business plan, you should include the following 10 key aspects:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each important component of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of event planning business you are operating and the status; for example, are you a startup, do you have an event planning business that you would like to grow, or are you operating a chain of businesses.

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the event planning business industry. Discuss the type of business you are operating. Detail your direct competitors. Give an overview of your target audience. Provide a snapshot of your marketing strategy and plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of business you are operating.

For example, you might operate one of the following types:

  • Corporate Events : this type of event planning business caters to businesses, charities, nonprofit organizations, and the like to plan fundraisers, receptions, conventions, trade shows, competitions, award ceremonies, product launches, and other types of meetings.
  • Social Events : this type of event planning business targets middle- to upper-income individuals and families to plan events such as weddings, birthdays, reunions, and other types of celebrations.
  • Niche Events : some event planners specialize in just one of the above event types.

In addition to explaining the type of event planning business you operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to questions such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include sales goals you’ve reached, new contracts, etc.
  • Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your business structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the event planning business.

While this may seem unnecessary, it serves multiple purposes.

First, researching the industry educates you. It helps you understand the target market in which you are operating. 

Secondly, market research can improve your strategy particularly if your research identifies market trends. For example, if there was a trend towards events that adhere to social distancing guidelines, it would be helpful to ensure your plan details what approach you would take (suggested venues, creative solutions for inclusion, etc.).

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section:

  • How big is the event planning industry (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential market for your business. You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section must detail the clientele you serve and/or expect to serve.

The following are examples of customer segments: private and corporate clients, high-income households, medium-income households, engaged couples, etc.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of event planning company you operate and the event services you offer. Clearly, businesses would want a different atmosphere, pricing, and product options, and would respond to different marketing promotions than engaged couples.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the age groups, genders, locations, and income levels of the customers you seek to serve. Because most event planning companies primarily serve customers living in the same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target market. The more you can understand and define these needs, the better you will do to attract customers and retain your existing customers.

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other planners and businesses that offer event planning services.

Indirect competitors are other options that customers have to purchase from you that aren’t direct competitors. This includes caterers, venues, and customers planning events on their own. You need to mention such competition to show you understand that not everyone who throws a party hires an event planner each time.

With regards to direct competition, you want to detail the other businesses with which you compete. Most likely, your direct competitors will be other businesses that offer event planning services very close to your site.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

  • What types of customers do they serve?
  • What planning services do they offer (wedding planning, baby showers, birthday parties, social events, etc.)?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. 

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you provide superior event management options (e.g., more cuisine types, better venue options, etc.)?
  • Will you provide event options that your competitors don’t offer?
  • Will you make it easier or faster for customers to book your services (e.g., utilizing event planning software, etc.)?
  • Will you provide better customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For an event management business plan, your marketing strategy should include the following:

In the product section, you should reiterate the type of business that you documented in your Company Analysis. Then, detail the specific products/services you will be offering. For example, in addition to designing the event, locating the venue, arranging vendors, coordinating personnel, and supervising the event, will you offer services such as catering, decor, and entertainment?

In this section, document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections, you are presenting the services you offer and their prices.

Place refers to the location of your event management business, conference centers, and/or venues in which you own and/or have a relationship. Document your location and mention how the location will impact your success.

The final part of your event planning business marketing plan is the promotions section. Here you will document how you will drive customers to your site. The following are some promotional methods you might consider:

  • Social media marketing
  • Advertising in local papers and magazines
  • Reaching out to local bloggers and websites 
  • Partnerships with local organizations (e.g., getting on the list of recommended vendors with local venues)
  • Local radio advertising
  • Banner ads at local venues

Operations Plan

While the earlier sections of your event planner business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your event planning business such as interviewing clients, making arrangements, keeping the store/studio clean, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to serve your 100th customer, or when you hope to reach $X in total sales. It could also be when you expect to hire your Xth employee or launch in a new market.

Management Team

To demonstrate your own event planning business’ ability to succeed as a business, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company. 

Ideally, you and/or your team members have direct experience as event planners or in the industry. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in event planning and/or successfully running small businesses.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you plan one event per week or several events? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : While balance sheets include much information, to simplify them to the key items you need to know about, balance sheets show your assets and liabilities. For instance, if you spend $100,000 on building out your business, that will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $100.000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt. For example, let’s say a company approached you with a massive $100,000 event contract, that would cost you $50,000 to fulfill. Well, in most cases, you would have to pay that $50,000 now for supplies, equipment rentals, employee salaries, etc. But let’s say the company didn’t pay you for 180 days. During those 180 days, you could run out of money.

In developing your Income Statement and Balance Sheets be sure to include several of the key startup costs needed in starting or growing your business:

  • Location build-out including design fees, construction, etc.
  • The total cost of equipment and furnishings like decor, sound systems, etc.
  • Cost of maintaining an adequate amount of supplies
  • Payroll or salaries paid to staff
  • Business insurance
  • Taxes and permits
  • Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your store design blueprint or location lease.

  Event Planning Summary Putting together your own event planner business plan is a worthwhile endeavor. If you follow the event planning sample template above, by the time you are done, you will truly be an expert. You will really understand the business, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful event planning business.

Event Planning Business Plan FAQs

What is the easiest way to complete my event planning business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your Event Planning Business Plan.

What is the Goal of a Business Plan's Executive Summary?

The goal is to quickly engage the reader. Explain to them the type of event planning business you are operating and the status; for example, are you a startup, do you have an event planning business that you would like to grow, or are you operating a chain of event planning businesses.

  OR, Let Us Develop Your Plan For You Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.

Click here to see how Growthink’s business plan consulting services can create your business plan for you.   Other Helpful Business Plan Articles & Templates

Business Plan Template & Guide For Small Businesses

Social Tables

How to start an event planning business

If you’re looking to snag one of the 116,700+ (on average) jobs available to meeting, convention, and event managers out there, here’s what you’ll need to get started.

Step 1: Determine if it’s a good fit.

Like most jobs, your skill set and personality will largely determine your success in this field. And while you don’t need to check off all the qualities on this list, here are some things to consider before you start an event management business :

  • You can keep the big picture in mind while still taking care of all the little details.
  • Whether it’s Sunday brunch or the company holiday party, you’re everyone’s go-to person for all group events.
  • Working within a budget and strict timeline makes you feel creatively stimulated, not stunted.

Try the most popular event management business software

Get Started Free

Step 2: Research certifications.

The Bureau of Labor Statistics notes that demand for event managers will grow an additional 11% by the time we reach 2026. With such a positive industry outlook, it’s good to find new ways to stand out amongst the competition as new event planners enter the market in coming years.

Certifications are fantastic ways to add credibility to your business , regardless of your experience level. Besides proving you’re dedicated to further your education in the field, these credentials show that respected institutions can vouch for your abilities (and your business).

Some of the top certifications event managers pursue include:

  • Certified Special Events Professional
  • Certified Event Planning Specialist
  • Certified Quality Event Planner

There are lots more options to choose from, but these serve as a great jumping off point. However, if you aren’t able to acquire one right now, you can still get your business off the ground without it.

It’s worth noting that beyond certifications, there are no strict college degree requirements (although it seems most event planners do have some sort of bachelor’s education under their belts when starting out).  

Step 3: Fill out an event management business plan.

Any cursory Google search for the phrase event management business plan will inevitably lead you to some free wedding and event planning business plan templates .

However, you’ll find that the one we’ve created (below) provides a not too much, not too little approach you won’t find in any other guides.

Each point has been carefully selected so that you can create the event management business plan of your dreams without getting overwhelmed or missing out on details you definitely need to include. As long as you check off the items we listed, you’ll have a solid business plan ready to go in no time.

Step 4: Handle all the necessary paperwork.

To start an event management business, you’ll need each of the following:

  • An event management business plan (use the free template we made below)
  • Approval for a tax business structure that suits your financial needs
  • General business liability insurance

These documents cover all the basics. But as you gain more experience, you might want to add on things like home-based insurance or upgrade to a new tax entity once you enter into the appropriate bracket.

We won’t get into these more advanced concepts for this beginner guide, but make sure to revisit these categories before you’re officially open for business.

Step 5: Figure out finances.

To be clear, you definitely can start an event management business with no money ! However, whether your funding is from your own bank account or someone else’s, small businesses in the events industry should consider starting out with these budget line items:

  • Office space and essentials. You can use the computer, printer, and supplies you already have, assuming you do have (or can at least borrow) those things now. But keep in mind: if you’d like to write off your in-home office space on your federal taxes, your room must be secluded and have its own door.
  • Advertising. At the very least make sure you have a small batch of business cards and a portfolio website ready to go. If you have some cash to spare, consider getting into paid social media ads or printed marketing materials like mailers.
  • Software. The good news is there are plenty of great free event management software programs available these days, so you might not even have to budget for this one!

And that’s basically it! Depending on your niche or preferences, it would be good to also use this startup costs guide created by the Small Business Association to see if there’s anything else specific to you that might be missing.

Step 6: Choose a team.

Vendors, chefs, marketing agencies, software providers, event staff, and personal or office assistants all make wonderful additions to your event management business.

You can start out on your own (which, according to small business statistics , most people do) or you can go through the process of finding, interviewing, and hiring employees.

Depending on the amount of new business you plan to take on, you may or may not need to ever hire someone to help you part-time. At the very least though, you should start compiling a list of people who fit into this network so you can collaborate, get referrals, and perhaps even sub-contract them in the future.

Grow your event management business with the best tools

Get Started Now

What is your vision for an event planning business?

Once you’ve completed all of these steps, it’s time to review the big picture. As you figure out your plan, budget, and staffing options, your idea of what you want for your business might change. And that’s totally okay!

Learning how to be flexible is a skill all small business owners must learn. Just make sure you adjust now so you can carry your vision with you for future decision making.

Event planning journal

How to write a personal event planning business plan

1. create an executive summary.

  • Objectives. Write down your realistic and measurable business goals .
  • Mission. Check out these inspiring company mission statements for ideas.
  • Keys to Success. Also known as why you think your business will succeed and how you will make sure it does.

2. Make a company summary

  • Company Ownership. If it’s just you, consider doing a sole proprietorship .
  • Start-up Summary . Think of it like a company overview . Include your business’s back story, location, and anything else you’d basically put on your website’s About section.
  • Company Locations and Facilities. Include the address you’ll put on your taxes and any long term rentals like kitchen prep spaces or coworking offices.

3. Identify your products and services

  • Services. Event management services can really vary so use this section to outline what you do and what you don’t do.
  • Prices. The average yearly event planner’s salary comes out to about $50,000 so plan accordingly.
  • Competitive Comparison. Who are your immediate competitors? What do they have that you don’t? Record this research and look for imaginative ways to stand out. Be very honest with your assessment of how your business stacks up against them and what you should do to improve your chances of success.

Try the most popular event management software in the world

4. create a marketing analysis summary.

  • Marketing Segmentation. Targeting means finding what area, demographic, or behavioral patterns your high ROI prospects all have in common, just like you’d do for any customer-focused corporate event.
  • Target Market Segmentation Strategy. Now that you know who you audience it is, it’s time to research and define all the ways you plan to gain their business.

5. Do a strategy and implementation summary

  • Sales Strategy. Here are the two best advanced event business pricing strategies to choose from.
  • Sales Forecast. It’s a bit complicated, but figuring out how much money you think your business will make over the next six months to a year (or more) makes studying a sales forecasting guide well worth the effort.
  • Milestones . Whether your goal is the total number of sales or income from sales (or something else entirely), you’ll want to formally establish what milestones you’d like to hit by when. Just leave wiggle room for the unexpected and adjust expectations as you go.

6. Write a management summary

  • Organizational Structure. For event management teams, clearly defined roles are more important for teamwork than pretty much anything else.
  • Personnel Plan. Here are some things to know about hiring staff for an event specifically that will also apply to your company as a whole.

7. Create your financial plan

  • Important Assumptions. Business plan assumptions can be fairly complex. For now, just focus on listing your anticipated fixed and variable event planning expenses , marketing costs, and what taxes you’ll have to pay on your earned income.
  • Break-Even Analysis . How much did you invest? And how much will you need to earn (after taxes, equipment costs, etc. are subtracted) in order to equal your initial investment? Keep this number handy – it’ll help you decide whether or not to take on more projects, motivate you to upsell whenever possible, and give you a realistic for success.
  • Projected Profit and Loss. The IRS might want to see your profit and loss statements at some point, so make a point to regularly record your expenses and sales in one organized document.
  • Projected Cash Flow. This free (and very helpful) small business book says to calculate it one month at a time for more accurate figures.
  • Projected Balance Sheet. If you’ll be acting as your own bookkeeper, check out this balance sheet template to speed up the process.
  • Business Ratios. Even if you’re not a math person, you can definitely handle this last (but very important) event management business plan step. There are lots of business ratios to choose from, but if you want the quickstart version go with these 3 most important balance sheet ratios for professional services firms .

business plan for event

Now you know how to start an event management business!

How do you become an event planner? You plan. Plan your business, plan your client’s events, and plan for a successful future.

There are lots of details involved but if you follow the ideas laid out in this guide, you’ll have yourself a healthy event management business plan along with some great strategies for reaching your goals!

19 Trends Shacking Up Events in 2019

For more on starting your own company , check out these tips for financing your event business , current event statistics worth considering, and event trends you should know for 2019.

  • Free Planner Tools
  • Event Seating Software
  • Event Check-In Software

Venue Tools

  • Event Diagramming Software
  • Interactive Floor Plans
  • Photo-Realistic 3D
  • Lead Capture Tools
  • Event Planning
  • Guides & Webinars
  • Customer Stories
  • Contact Sales: +1 (877) 973-2863
  • About Cvent
  • Cvent Community
  • Help & Support
  • Training & Certification
  • Status & Uptime
  • Terms of Service
  • Privacy Policy
  • Your Privacy Choices
  • +1 (877) 973-2863 - Option 1
  • [email protected]

business plan for event

Copyright 2024 Cvent Inc. All rights reserved.

TRUSTe

Event Planning Mavericks Logo Design

How To Write a Successful Event Planning Business Plan + Template

Business Plan-LB

Creating a business plan is essential for any business, but it can be especially helpful for event planning businesses that want to improve their strategy and/or raise funding.

A well-crafted business plan not only outlines the vision for your company, but also documents a step-by-step roadmap of how you are going to accomplish it. In order to create an effective business plan, you must first understand the components that are essential to its success.

This article provides an overview of the key elements that every event planning business owner should include in their business plan.

Download the Ultimate Business Plan Template

What is an Event Planning Business Plan?

An event planning business plan is a formal written document that describes your company’s business strategy and its feasibility. It documents the reasons you will be successful, your areas of competitive advantage, and it includes information about your team members. Your business plan is a key document that will convince investors and lenders (if needed) that you are positioned to become a successful venture.

Why Write an Event Planning Business Plan?

An event planning business plan is required for banks and investors. The document is a clear and concise guide of your business idea and the steps you will take to make it profitable.

Entrepreneurs can also use this as a roadmap when starting their new company or venture, especially if they are inexperienced in starting a business.

Writing an Effective Event Planning Business Plan

The following are the key components of a successful event planning business plan:

Executive Summary

The executive summary of an event planning business plan is a one to two page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan.

  • Start with a one-line description of your event planning company
  • Provide a short summary of the key points in each section of your business plan, which includes information about your company’s management team, industry analysis, competitive analysis, and financial forecast among others.

Company Description

This section should include a brief history of your company. Include a short description of how your company started, and provide a timeline of milestones your company has achieved.

If you are just starting your event planning business, you may not have a long company history. Instead, you can include information about your professional experience in this industry and how and why you conceived your new venture. If you have worked for a similar company before or have been involved in an entrepreneurial venture before starting your event planning firm, mention this.

You will also include information about your chosen event planning business model and how, if applicable, it is different from other companies in your industry.

Industry Analysis

The industry or market analysis is an important component of an event planning business plan. Conduct thorough market research to determine industry trends and document the size of your market. 

Questions to answer include:

  • What part of the event planning industry are you targeting?
  • How big is the market?
  • What trends are happening in the industry right now (and if applicable, how do these trends support the success of your company)?

You should also include sources for the information you provide, such as published research reports and expert opinions.

Customer Analysis

This section should include a list of your target audience(s) with demographic and psychographic profiles (e.g., age, gender, income level, profession, job titles, interests). You will need to provide a profile of each customer segment separately, including their needs and wants.

For example, the customers of an event planning business may include:

  • Wedding planners needing help with transportation logistics
  • Conference organizers wanting assistance with on-site registration
  • Caterers in need of assistance to manage the timing of service delivery

You can include information about how your customers make the decision to buy from you as well as what keeps them buying from you.

Develop a strategy for targeting those customers who are most likely to buy from you, as well as those that might be influenced to buy your products or event planning services with the right marketing.

Competitive Analysis

The competitive analysis helps you determine how your product or service will be different from competitors, and what your unique selling proposition (USP) might be that will set you apart in this industry.

For each competitor, list their strengths and weaknesses. Next, determine your areas of competitive differentiation and/or advantage; that is, in what ways are you different from and ideally better than your competitors.

Below are sample competitive advantages your event planning business may have:

  • You are the only event planner in your city with an events app that allows customers to book and manage their event logistics in one place.
  • You have a team of experienced event planners who specialize in military funerals, which is a niche market.
  • Your company is the go-to choice for conference organizers looking for assistance with on-site registration and event management.

This is not an exhaustive list, but it gives you an idea of the types of competitive advantages you may have.

Marketing Plan

This part of the business plan is where you determine and document your marketing plan. . Your plan should be clearly laid out, including the following 4 Ps.

  • Product/Service : Detail your product/service offerings here. Document their features and benefits.
  • Price : Document your pricing strategy here. In addition to stating the prices for your products/services, mention how your pricing compares to your competition.
  • Place : Where will your customers find you? What channels of distribution (e.g., partnerships) will you use to reach them if applicable?
  • Promotion : How will you reach your target customers? For example, you may use social media, write blog posts, create an email marketing campaign, use pay-per-click advertising, launch a direct mail campaign. Or, you may promote your event planning business via a combination of these channels.

Operations Plan

This part of your event planning business plan should include the following information:

  • How will you deliver your product/service to customers? For example, will you do it in person or over the phone only?
  • What infrastructure, equipment, and resources are needed to operate successfully? How can you meet those requirements within budget constraints?

The operations plan is where you also need to include your company’s business policies. You will want to establish policies related to everything from customer service to pricing, to the overall brand image you are trying to present.

Finally, and most importantly, in your Operations Plan, you will lay out the milestones your company hopes to achieve within the next five years. Create a chart that shows the key milestone(s) you hope to achieve each quarter for the next four quarters, and then each year for the following four years. Examples of milestones for an event planning business include reaching $X in sales. Other examples include launching a new product/service, expanding to a new market, or hiring key personnel.

Management Team

List your team members here including their names and titles, as well as their expertise and experience relevant to your specific event planning industry. Include brief biography sketches for each team member.

Particularly if you are seeking funding, the goal of this section is to convince investors and lenders that your team has the expertise and experience to execute on your plan. If you are missing key team members, document the roles and responsibilities you plan to hire for in the future.

Financial Plan

Here you will include a summary of your complete and detailed financial plan (your full financial projections go in the Appendix). 

This includes the following three financial statements:

Income Statement

Your income statement should include:

  • Revenue : how much revenue you generate.
  • Cost of Goods Sold : These are your direct costs associated with generating revenue. This includes labor costs, as well as the cost of any equipment and supplies used to deliver the product/service offering.
  • Net Income (or loss) : Once expenses and revenue are totaled and deducted from each other, this is the net income or loss.

Sample Income Statement for a Startup Event Planning Business

Balance sheet.

Include a balance sheet that shows your assets, liabilities, and equity. Your balance sheet should include:

  • Assets : All of the things you own (including cash).
  • Liabilities : This is what you owe against your company’s assets, such as accounts payable or loans.
  • Equity : The worth of your business after all liabilities and assets are totaled and deducted from each other.

Sample Balance Sheet for a Startup Event Planning Business

Cash flow statement.

Include a cash flow statement showing how much cash comes in, how much cash goes out and a net cash flow for each year. The cash flow statement should include:

  • Cash Flow From Operations
  • Cash Flow From Investments
  • Cash Flow From Financing

Below is a sample of a projected cash flow statement for a startup event planning business.

Sample Cash Flow Statement for a Startup Event Planning Business

You will also want to include an appendix section which will include:

  • Your complete financial projections
  • A complete list of your company’s business policies and procedures related to the rest of the business plan (marketing, operations, etc.)
  • Any other documentation which supports what you included in the body of your business plan.

Writing a good business plan gives you the advantage of being fully prepared to launch and/or grow your event planning company. It not only outlines your business vision but also provides a step-by-step process of how you are going to accomplish it.

A well-written business plan is an essential tool for any event planning company. If you are seeking funding from investors or lenders, it’s important to have a polished and professional business plan. Use the outline above as a guide as you write your own event planning business plan.   

Finish Your Event Planning Business Plan in 1 Day!

Other helpful articles.

How To Write a Successful Party Planner Business Plan + Template

How To Write a Successful Wedding Planner Business Plan + Template

How To Develop a Financial Plan For An Event Planning Business

How to Write an Event Organiser Business Plan (With Examples)

Event Business Plan

If you’re looking to turn your event into a viable and profitable enterprise, you’ll need to devise a solid business plan. Whether your aim is making more money, securing investment and partners, or simply keeping up with your commercial goals, an event business plan is the launchpad of a successful business.

A well-written plan can be an invaluable resource for you, your team , and your event – and writing one need not be difficult. Our systematic and straightforward event business plan step-by-step guide will show you how to create one while providing you with useful examples for budgeting and promotion that you can adapt for your particular market.

How do you write a business plan as an event planner?

From coming up with your blue-sky mission statement to the nitty-gritty details of hosting your event, there are several steps to creating a great event business plan. Read on to get our in-depth tips, see examples and find out exactly what should go into your plan.

In this article, our tips for writing an event business plan are broken down into eight sections. We’ll show you how to:

  • Begin your event business plan with a mission statement
  • Describe your greater vision with a vision statement
  • List the key objectives you want to track
  • Enhance your event business plan with storytelling
  • Detail an event marketing strategy
  • Outline your event’s operational requirements
  • Crunch the numbers for your event budget
  • Conduct a SWOT analysis for your event

1. Begin your event business plan with a mission statement

Your mission statement describes your event in a short sentence or two. It helps to sell your event to important stakeholders and forms the foundation of your marketing. In fact, it’ll also help to keep you focused since every decision you make will ultimately trace back to your mission.

The Macarthur Centre for Sustainable Living (MCSL), a community-focused, not-for-profit organisation with sustainability at its core, is just one example of how a simple mission statement turned into a successful real-life venture.

MCSL has a simple philosophy based on its objective to make a positive difference in environmental sustainability by encouraging the community to adopt sustainable lifestyle choices. Its mission statement sums up how MCSL operates as well as what it stands for:

“To develop MCSL into a regional place of excellence that inspires the community to embrace an environmental conscience.”

This high-level mission statement sells the spirit of MCSL succinctly. Make yours equally inspiring, and keep it as short as possible to make it easy to keep your mission in mind.

2. Describe your greater vision with a vision statement

While a mission statement says what your event is about, a vision statement describes what you hope your event brand will become . It could also be known as your Big, Hairy, Audacious Goal (your BHAG ).

The Cancer Council Victoria uses the mission statement “Prevent cancer. Empower people. Save lives.”

But the foundation’s vision is even more aspirational:

A cancer free future.

What’s your blue-sky vision? You might not cure cancer, but perhaps you want to eventually turn your foodie pop-up into a nationwide series of “locavore” festivals. Perhaps you want to introduce attendees to a new style of dance? Or bring art into the homes of the nation?

Brevity and clarity are also key in this section of your business plan, so you should be able to sum up your vision statement in one short sentence. For example, a lot of businesses these days want their activities to produce no carbon emissions whatsoever, so they might use a vision statement like “net-zero by 2050”.

A good way to come up with your vision statement is to ask yourself what effect you eventually want your event to have more widely. Be as imaginative as you can and also think about why you created your event in the first place. This will help you to produce evocative language, which will have a greater impact on your audience.

3. List the key objectives you want to track

Your key objectives convert your mission statement into on-the-ground action. They are realistic goals that you can achieve in the short term and in the future. Examples might include:

  • Gaining a set number of followers on social media
  • Expanding your event into a different area
  • Pinning down a special guest to make an appearance
  • Selling a certain number of tickets for each event

Make a list of the key tasks and deliverables integral to your event. In the foodie pop-up example above, a few key objectives might be to:

  • Host three foodie pop-ups in your local area this year
  • Find at least ten sponsors – local food purveyors or restaurants
  • Acquire 10,000 followers on Instagram

Make your objectives aspirational but achievable – and definitely measurable . Make records of where you currently are in regard to achieving these goals and attach metrics to each one. Eventbrite offers useful analytic data, which can be used to help you track your return on investment (ROI) and more.

4. Enhance your event business plan with storytelling

Here’s the heart of your business plan: a tangible description of your event. This is important because not only does it tell potential investors what they’re being asked to buy into but it’s also often the first (and only) chance you’ll get to grab a potential attendee’s attention online.

The key here is to provide a text that’s as informative as it is readable. Strike a balance between providing the reader with all the essential details they need, without overwhelming them with information.

Define what makes your event unique and sell your audience on your vision with data that grounds it in reality. For example, if you’ve had a high demand for tickets in the past, let the reader know how many tickets you’ve sold for your events to date.

Craft a succinct event story with our event business plan checklist:

  • Describe your target audience, with research into the market
  • List potential or actual sponsors, investors, and partners who will support and influence your event
  • Lay out the team structure you intend to build – who will get what done?

Your job here is to convince the reader that your event will be successful. Give proof that you can back up your ideas with business acumen.

5. Detail an event marketing strategy

Word of mouth is a timeless marketing channel, but most events don’t sell themselves right away. You’ve already described your mission, your vision, and the event itself, so now you can use this content in your marketing strategy and include additional information:

How will you price your event?

Will you use a flat rate or provide an early bird option at a discount? While the latter might prove a great idea for festivals and conferences, recurring events like workshops would benefit from a different marketing approach. For example, consider providing tiered ticketing options for regular events, giving guests a choice of a standard or VIP ticket with added extras. This can create a buzz of prestige around your event.

What’s your promotion budget?

Knowing what resources you have is integral to marketing your event effectively and securing a good ROI.

Which marketing channels will you use?

Your target audience will determine the direction of your marketing channels. This includes which social media platform you choose to market your event on. For example, if your arts event caters to twenty-somethings, the highly visual environment that Instagram provides will often be a better marketing match than LinkedIn , which is more suited for specialist industry lectures and business networking events.

Making the right choice of channel means that half your work is done because your event will get more exposure with people who are already interested in your sector, generating a higher lead-to-conversion rate.

6. Outline your event’s operational requirements

There are countless logistics that go into even the smallest event. Break your needs into categories: facilities, services, staffing , production, technology, legal, and insurance – just as a starting point!

Then start to anticipate what the real implications are for your event with reference to each of these categories. Depending on your specific event, facilities might include setting up a cloakroom or the hire of portaloos, shower cubicles, or charging points. Services might include anything from catering, rubbish disposal or cleaning, to the cost of basic utilities if they aren’t included in the venue hire. Production might cover contracting performers, printing tickets or wristbands, and transport of sound equipment.

Don’t leave anything out. This exercise will help you with the next step – assigning a cost to each aspect of your event.

7. Crunch the numbers for your event budget

Financial forecasts are essential to showing whether your event will be profitable – and to making your plan a business plan. It’s common to include both an overview of your numbers as well as a full budget spreadsheet, usually as part of an appendix.

Identify all potential income streams, like ticket sales , exhibition space sales, food, or merchandise. If you have funding secured or capital saved, include this as well.

You’ll also need to tally all expenditures , including your operational and promotional costs. These might include venue and equipment hire, paying staff working at the event, and the cost of targeted ads.

Your business plan might serve as a way to win over potential investors. For instance, if your idea for a national yoga teachers’ conference will require an initial cash injection to get it off the ground, show how it will pay for itself in a matter of years in your budget. You should go into detail about cover prices, including any deals you’ve been able to get with suppliers or the venue.

Make sure to illustrate your event’s projected earnings in a simple graph, such as a bar or pie chart. This is an effective and simple of way communicating how you’re making your budget work for you.

8. Conduct a SWOT analysis for your event

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. This assessment is important because every event carries inherent risks, and it’s a liability to ignore them. You’ll want to identify and acknowledge any risks, and then provide solutions. Let’s take a look at this concept using the example of a fundraising triathlon.

You’ve sold many tickets so far.

You’ve planned the event for the mildest time of year.

You’ve got catastrophe insurance.

There’s high competition from other similar events.

Opportunities

Extra funds can be raised with a cold drinks stall.

The triathlon may need to be called off in the event of bad weather, eg a thunderstorm.

Event business plan FAQs

How do i start an event organising business.

You could start by writing an event management business plan. See the above section, “Outline your event’s operational requirements,” to get an idea of what managing an event involves.

What is a business plan in event management?

A business plan is where you convince investors that your idea for turning your event into a business is not only viable, but also profitable. This will include presenting the necessary figures detailing why your business will offer a good ROI. Check out the sections “Enhance your event business plan with storytelling” and “Crunch the numbers for your event budget” for more tips on how to write an event planning business plan.

How do you write a business plan for an event?

The above steps in this article explain how, but try looking for an event business plan example online if you’d like to see how it’s done.

What is an event planning proposal?

A proposal is a resumé of how you plan to execute your event, written with key stakeholders as the audience.

Set your event business plan in motion

To dive deep into the details of creating an event business plan, and to learn how to compile these sections into an effective document, download our free templates for planning, organising, and hosting your event.

Create your free event listing today

  • WAS THIS ARTICLE HELPFUL?

SPREAD THE WORD

Copy link

about the author

author image

Hannah Phelvin-Hartley

Hannah Phelvin-Hartley specialises in producing content for the lifestyle, education, engineering and automotive, politics, human rights and legal sectors. She can translate from Italian, Spanish and French into English. In her free time, Hannah can usually be found cooking, reading, practising Yoga and dancing.

You might also like these

business plan for event

  • Skip to content
  • Skip to footer

Billetto Logo

Billetto Blog

Go out more.

'  data-srcset=

How to Write an Event Business Plan (+Checklist)

An event business plan is a handy document to help you focus your efforts as an event organiser. But it’s also a great tool for selling your event idea to potential investors.

Read this guide to learn about all the different sections you should include in your event business plan to make it useful and compelling.

Billetto is a ticketing platform that helps you manage, promote, and host events. Set up an event page and start selling tickets in 5 minutes. CREATE YOUR EVENT >>

1. Business structure

The structure of your event company and team will go a long way to persuade investors. It doesn’t matter how great your event proposal is if there isn’t a team to make it a reality.

Here’s what you should include in the description of your business structure:

  • You and your role as the event organiser
  • The event team you’ve recruited (plus their titles and job descriptions)
  • What kind of company you’re running (sole trader, partnership, or limited company)
  • Which vendors and suppliers you intend to work with
  • Your company history and any past achievements

Tip: If your business structure is more complex, use this guide to help you write a description.

2. Event description

The event description is the meat of your business plan. It’s where you really try to sell the concept to potential investors. Take great care to include as many details as possible.

Here’s what you need to address in the event description:

  • Mission statement : describe the overall aim of the event and what you hope to achieve before, during, and after the event.
  • Objectives and timeline : outline the tasks that need to be done, when they need to be done, who will do them, and how they plan on doing them in order to achieve the overall aim of the event.
  • Event programme : describe the programme of the event in detail and provide an overview of the kind of content you intend to provide to the event attendees.
  • Target audience : tell investors which demographic you’re trying to reach ( include your buyer personas ), why your event would appeal to them, and how you plan on marketing it.
  • Stakeholders : include any key stakeholders in the event, what their level of involvement is, and how the event will benefit them.

You can also include a bit of history of the event if you’ve organised a similar event in the past. Include all positive results, as well as your plans for expanding on them in the future.

3. Development plan

The event description should compel your potential investors to support the current event. Expand on it with a development plan for the future, and they’ll have dollar signs in their eyes.

  • Future vision:  show the big picture by describing your vision for the event going forward. Will it be even bigger next year? Will it expand to other countries?

Event business plan: Show that you have a vision for the future.

  • Strategic development : outline how you plan on making the future vision happen, what the timeline will look like, and who will be involved in the development.
  • SWOT analysis : show investors that you’ve thought everything through by providing them with an analysis of the strengths and weaknesses of your vision.

Tip: If you don’t have prior experience with it, learn how to conduct a SWOT analysis for events .

4. Event requirements

Use the event requirements to outline what you’ll need to make the event happen. It’ll give investors an idea of how many resources you need and show them you’ve been thorough.

Here are some of the many things you’ll need for your event:

  • Facilities : list the venue, catering, travel, accommodation, parking, power, and WiFi.
  • Equipment : include sound, lighting, and staging equipment for any performers or speakers.
  • Staffing : describe any event, service, security, entertainment, and medical staff you need.
  • Legal : outline all the difference licences and insurance policies you need for the event.
  • Budget : include some ballpark figures of how much all of the above will cost.

Tip: Read our guide on which event insurance policies you need .

5. Marketing plan

Investors are not the only people you need to sell the event to. Your target audience also has to know about it. In turn, your investors will want to know how you plan on getting the word out.

Event business plan: Create a detailed marketing plan.

Here are some considerations you should make when formulating your marketing plan:

  • Positioning : define your USPs and how you will position your event in relation to your competition.
  • Ticketing : outline how much your tickets will cost and how you plan on distributing them.
  • Promotion : specify which channels (such as email, direct mail, SEM , and social media) you will use to promote the event and reach your audience.
  • Public relations : identify the media outlets you will reach out to and how you will persuade them to feature your event.
  • Budget : estimate how much it will cost to promote the event as a whole.

Tip: You can download this event marketing template to help outline your plan.

6. Financial plan

It takes money to make money, but anyone investing theirs in your event will want to know if you can manage it. Write up a financial plan for how you’ll manage the event budget.

Outline all your possible sources of income from the event:

  • Merchandise
  • Exhibition space sales
  • Sponsorships

Then list all your predicted expenditures:

  • Equipment rental
  • Speakers and entertainers
  • Photography
  • Signage and decoration
  • Apps and software

Event business plan: Show investors that you can manage the budget.

Tip: Read our guide on how to plan an event budget to help you estimate the cost of your event.

7. Wrapping it up

Now that you’ve covered all the important sections in your event business plan, it’s time to wrap it up and make it look nice.

Here are the sections you should include before and after the sections we’ve just covered:

  • Front cover : include the event name and logo, the title of your business plan, and your contact details.
  • Contents : create a table of contents that outlines all the different sections of your event business plan.
  • Executive summary : write the entire business plan in a condensed format that covers all important details but only takes a few minutes to read.
  • Appendices : include appendices in the back if you have any additional notes, reports, or research that’ll complement your business plan.

Tip: You can read this guide on how to format a business plan to give you a framework.

Event business plan checklist

Just to recap, here are the sections you need to include in your event business plan:

  • Front cover : title, event name, and logo.
  • Table of contents : page numbers for each section.
  • Executive summary : a condensed version of your business plan.
  • Business structure : the type of company and staff details.
  • Event description : objectives, programme, and target audience.
  • Development plan : future vision, strategy, and SWOT analysis.
  • Event requirements : facilities, equipment, staffing, and legal.
  • Marketing plan : positioning, ticketing, promotion, PR, and budget.
  • Financial plan : incomes and expenditures.
  • Appendices : additional research, graphs, and notes.

It’ll take some time to formulate your event business plan, but you’ll be happy you did it once it’s ready. It will not only be useful for potential investors, but also for you and your event team.

Remember that your event business plan should be a living document. Update it every time there are any new developments.

If you’re still hungry for more, then watch this video on how to write up a business plan:

You might also like…

Conference management.

Reader Interactions

Leave a reply cancel reply.

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

This site uses Akismet to reduce spam. Learn how your comment data is processed .

Header test

  • Get Started

Home >> #realtalk Blog >> Manage a business >> Start an Event Plann…

Start an Event Planning Business In 7 Steps

By Homebase Team

business plan for event

You’ve got the passion and the vision. Maybe you’ve even helped plan a friend’s wedding or a company party. But taking the leap into starting your own event planning business? That’s a whole new ballgame, and it’s normal to feel lost or overwhelmed.

It’s about practical steps, hard work, and a sprinkle of creativity.

From identifying your target market to tackling legal requirements, we’ll walk you through everything you need to know, without the runaround. We’ll even give you a heads-up about tools like Homebase that could be useful down the line.

Get your team in sync with our easy-to-use, all-in-one employee app.

1. Research and market analysis

The first step is to have a clear picture of the market landscape. Your goal? Uncover opportunities and threats, so you can position your business effectively. 

Here’s how you can approach it, step by step:

  • Identify your competitors: Who’s already out there? What services do they offer, and at what price points? 
  • Understand your target audience : Who are you catering to? What are their needs and budgets? If your area hosts many small businesses, maybe affordable launch events are a niche.
  • Analyze trends and demands : What’s trending in your area? Farm-to-table weddings or tech-savvy corporate gatherings? Tools like Google Trends are a goldmine.
  • What makes your region unique, and how can you leverage it?
  • What mistakes have others made that you can learn from?
  • What support networks (vendors, venues, etc.) are available locally?

These steps are the foundation of your business. Research wisely so your choices are data-driven, not just gut feelings.

2. Decide on your niche, services, and branding

Once you’ve got a grip on the market, it’s time to carve out your own space. Choosing a niche is more than picking a category; it’s about finding where your passion and the market’s need intersect. 

Here’s how to approach it:

  • Find your niche : Are you aiming for tech conferences, startup launch events, or perhaps industry-specific trade shows? Identify what excites you and what’s in demand in your area. For example, if you live in a tech hub, focusing on tech-related corporate events could be your sweet spot.’
  • Define your services : What will you offer within your niche? Will you offer end-to-end solutions or specialize in certain aspects like venue selection or guest management? Perhaps your forte is virtual event planning, catering to remote teams.
  • Logo and visuals : These should echo your style and the feel of the events you plan.
  • Mission statement : What sets you apart in the business event landscape? Is it your innovative approach or unbeatable vendor connections?
  • Value proposition : Clearly define what clients will gain by choosing your service. Is it the seamless integration of technology or the unique venues you offer?

Deciding on a niche is all about focusing your energy where you can truly shine. This is where your business starts to feel real, so take the time to get it right.

3. Build a business plan and establish pricing

business plan for event

Let’s say you’re launching your event planning business, focusing on corporate events like conferences and product launches. You’ve recruited a small team, and one of your first projects is a week-long business expo in a city with stringent labor regulations.

Suddenly, you find your team working longer hours, right on the edge of breaching overtime rules. Failure to comply with local labor laws could mean fines, not to mention the potential harm to your budding reputation. It’s a real headache that you didn’t need at such a critical time.

With a platform like Homebase, you can easily access information on local labor laws, calculate correct overtime pay, and even consult live with a certified advisor to review your staffing plan. 

Plus, establishing pricing demands a clear understanding of costs, including potential legal costs. With access to Homebase’s digital library of guides, training, and templates tailored to your business, you’ll be well-equipped to build a solid, compliant foundation to build a sustainable and legally sound business.

4. Start networking and community-building

Your network isn’t just about gathering names and numbers. It’s about building a community that you can rely on, and that trusts you in return.

Here’s how you can build your network effectively:

  • Suppliers and vendors : Establish relationships with dependable suppliers. If you’re organizing a tech conference, having a reliable tech supplier ensures that you’ll have the latest gadgets and gear on time. No last-minute scrambles, no disappointed clients.
  • Venue partnerships : Negotiate partnerships with unique venues. Let’s say you find a modern, eco-friendly building that resonates with your client’s brand for a product launch. Forming a relationship with this venue could mean exclusive access to future events.
  • Event-related alliances : Collaborate with other event-focused businesses. If you’re planning a business gala, team up with a renowned local chef to offer exclusive catering options, turning a standard meal into a gourmet experience.
  • Community engagement: Don’t just network; engage with your community. Attend local business events, join professional groups, and actively participate. When you’re planning a charity fundraiser, having strong community ties can amplify your reach, making the event a true success.

5. Develop online presence and marketing strategy

Your online presence isn’t just a part of your marketing strategy; it’s often the first impression potential clients will have of your business event planning services. 

Here’s how you can ensure it’s a lasting one:

  • Website : Your website is your digital storefront. Make it sleek and professional, highlighting your previous successes. Include a portfolio of past business conferences or trade shows, so potential clients can see your expertise in action.
  • Social media : Utilize platforms like LinkedIn and X (formerly Twitter) to engage with other professionals. Share valuable insights about event planning, showcase behind-the-scenes preparations, and celebrate successes.
  • Content marketing : Start a blog or a YouTube channel sharing behind the scenes in planning your grand opening and other tips starting your business events . By offering free, valuable content, you position yourself as an expert, attracting clients who value your insights and approach.
  • SEO and advertising : Invest in Search Engine Optimization (SEO) and targeted advertising to reach potential clients actively looking for event planning services. If a business is searching for a planner for their next big product launch, you want to be at the top of their search results.
  • Client testimonials : Encourage satisfied clients to leave positive reviews on platforms like Google My Business. Imagine a potential client reading a rave review about the seamless execution of a recent business expo you organized. That’s a powerful motivator.

6. Determine how you’ll manage sales and customer relationship management (CRM)

Sales and CRM are the heart of your event planning business; they keep the clients coming and the relationships growing.

  • Understand your clients : Know what businesses are looking for in an event. Are they aiming for an innovative product launch or an elegant corporate dinner? Understanding their needs ensures you can pitch the perfect event.
  • Use CRM tools : Tracking interactions, setting reminders, and managing follow-ups become streamlined. With CRM tools, you’ll never miss a follow-up call after a successful sales meeting. 
  • Create customized proposals : Tailor your proposals to each client. If a business wants to host an eco-friendly conference, present a proposal showcasing your expertise in sustainable event planning. It’s personal touches like these that seal the deal.
  • Provide exceptional service : After the contract is signed, the real work begins. Regular updates, clear communication, and exceeding expectations turn a one-time client into a long-term partner. Think of a client so impressed with the launch event you planned that they automatically think of you for their next one.
  • Ask for feedback : Post-event, request feedback and address any concerns promptly. If something didn’t go as planned during a seminar, knowing what went wrong and fixing it turns a potentially negative experience into a showcase of your professionalism.
  • Maintain relationships : Don’t let the connection go cold after the event. Send thank-you notes, share relevant content, or simply check in from time to time. It’s these small gestures that keep you in their minds for future events.

7. Consider how you’ll run your small business into the future

business plan for event

Initially, it might be just you and some contractors, but as you secure more contracts for business conferences, product launches, or corporate retreats, you’ll likely need to expand your team. 

When this growth happens, you can use a tool like Homebase to handle time-sensitive events and simultaneously juggle timesheets , payroll, hiring and onboarding , and compliance. With Homebase, you can directly link team members’ timesheets with their time tracking data, so you can round accurately and legally. 

It also lets you set up communication alerts to avoid staff accidentally rolling into expensive overtime and send team members reminders to take their breaks and clock out of work on time.

Plus, Homebase’s scheduling and manager log can be integrated with your point-of-sale system, so you can easily track when your peak periods are and assign staff accordingly. Add notes and give a human perspective on the data collected, all aimed at streamlining operations and boosting staff engagement further.

Get your event planning business on track with Homebase

From market analysis to networking, each step has its own challenges. How do you find the right vendors? What strategies will make your online marketing effective? How do you handle customer relationships as the business scales? 

And what about the backend, operations, and team management? With an all-in-one HR and team management solution like Homebase, you can set and review internal policies, onboard new team members, and run payroll all in one place, even accessible on the cloud. 

By combining time tracking with scheduling, payroll, and communication tools, you’re not just managing your team, you’re efficiently handling everything from assigning shifts to making payments. Advanced clock-in verification tools help you monitor when staff members are working, be it on-site or off-site.

And with our free plan , you can access many of these high-impact features for up to 20 employees at a single location without any cost.

FAQs about starting an event planning business

Is event planning profitable.

Yes, event planning can be profitable. The key is identifying your niche, whether it’s weddings, corporate events, or social gatherings, and tailoring your services to meet those specific needs. Profitability may vary based on location, experience, and scale, but with proper planning and execution, an event planning business can be both a rewarding and financially successful endeavor.

How do you start as an event planner?

You can start as an event planner by: 

  • Identifying your niche and target market
  • Building a business plan outlining your services, pricing strategy, and marketing approach
  • Acquiring necessary certifications or training to enhance your credibility
  • Networking with vendors, venues, and other industry professionals
  • Creating an online presence with a professional website and active social media accounts
  • Offering initial services to friends or family to build your portfolio 
  • Gradually, expanding your reach through word-of-mouth and online advertising
  • Being detail-oriented, creative, and customer-focused 

Remember:  This is not legal advice. If you have questions about your particular situation, please consult a lawyer, CPA, or other appropriate professional advisor or agency.

Related posts

February 15, 2024

10 Best Square Alternatives for 2024

Square is a popular software solution for small businesses in the retail, hospitality, and restaurant industries. You can use the…

8 Time Management Statistics Every Business Should Know in 2024

Time management—it’s something that we hear all the time. And if we’re being honest, it’s something we could all probably…

Bar Management 101: How to Manage a Bar in 2024

If you manage a bar business, you know how important successful bar management is — and just how difficult it…

Hiring a Family Member: A Guide for Small Businesses in 2024

Hiring a Family Member: Guide for Small Businesses You may consider nepotism unethical, but you’ve also probably shopped at a…

Salon Booth Rental: 3 Steps to Maximize Profit in 2024

So, you’re a new salon owner wondering whether to rent out booths to increase revenue. Or maybe you’re already renting…

February 14, 2024

Travel Time Pay for Hourly Employees (2024 Update)

When it comes to travel time pay for hourly employees, things can get confusing for both employers and employees. If…

Subscribe to our newsletter

Looking for ways to stay up to date on employment laws and small business news?

Homebase makes managing hourly work easier for over 100,000 local businesses. With free employee scheduling , time tracking , and team communication , managers and employees can spend less time on paperwork and more time on growing their business.

  • Hiring & onboarding
  • Team communication
  • Employee happiness
  • HR & compliance
  • Integrations
  • Food & beverage
  • Beauty & wellness
  • Medical & veterinary
  • Home & repair
  • Hospitality & leisure
  • Education & caregiving
  • Contact sales
  • Become a Partner
  • Careers – We’re hiring!
  • #realtalk Blog

PlanBuildr Logo

Event Venue Business Plan Template

Written by Dave Lavinsky

Business Plan Outline

  • Event Venue Business Plan Home
  • 1. Executive Summary
  • 2. Company Overview
  • 3. Industry Analysis
  • 4. Customer Analysis
  • 5. Competitive Analysis
  • 6. Marketing Plan
  • 7. Operations Plan
  • 8. Management Team
  • 9. Financial Plan

Start Your Event Venue Plan Here

Event Venue Business Plan

You’ve come to the right place to create your business plan.

We have helped over 100,000 entrepreneurs and business owners create business plans and many have used them to start or grow their event venues.

Event Venue Business Plan Sample & Template

Below are links to each section of a sample plan that can be used as a template for your own plan:

Next Section: Executive Summary >

Event Space Business Plan FAQs

What is an event venue business plan.

A business plan is used to start and/or grow your venue. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan, and details your financial projections.

You can  easily complete your event venue business plan using our Event Venue Business Plan Template here .

What Are the Main Types of Event Venues?

There are many types of event venues. Some own one venue and rent it out for wedding receptions, corporate events, and other parties. Others have relationships with and rent out hotels, sports arenas, restaurants, and other venues which are desirable to their clientele.

What Are the Main Sources of Revenues and Expenses for an Event Space?

The primary source of revenue for event venues is booking fees paid by clients. Sometimes event spaces also generate revenue from catering events and providing entertainment at them.

The key expenses for event venues are the cost of leasing the venue(s) and staffing costs, particularly if they provide services during the events.

Read more about how to get funding: Seeking Funding from Angel Investors vs Venture Capitalists .

How Do You Get Funding for Your Event Venue Business Plan?

Event venues are most likely to receive funding from banks. Typically you will find a local bank and present your plan to them. Angel investors and credit card financing are other common funding sources.

What are the Steps To Start an Event Venue Business?

Starting an event venue business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop An Event Venue Business Plan - The first step in starting a business is to create a detailed event venue business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your event venue business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your event venue business is in compliance with local laws.

3. Register Your Event Venue Business - Once you have chosen a legal structure, the next step is to register your event venue business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your event venue business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Event Venue Equipment & Supplies - In order to start your event venue business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your event venue business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful event venue business:

  • How to Start an Event Venue Business

Where Can I Get an Event Venue Business Plan PDF?

You can download our free  event venue business plan template PDF here . This is a sample event venue business plan template you can use in PDF format.

Other Business Plan Templates

Catering Business Plan Template

Bakery Business Plan Template

Coffee Shop Business Plan Template

Food Truck Business Plan Template

Upmetrics AI Assistant: Simplifying Business Planning through AI-Powered Insights. Learn How

Upmetrics

Business Planning

  • Financial Forecasting

AI Assistance

See how upmetrics works  →, strategic planning, entrepreneurs & small business, accelerators & incubators, business consultants & advisors, educators & business schools, students & scholars.

  • Sample Plans

Business Plan Course

Small business tools.

  • Strategic Canvas Templates

E-books, Guides & More

  • WHY UPMETRICS?

Customers Success Stories

  • Business Plan Builder
  • Canvas Modeling
  • Product Tour
  • Business Consultants and Advisors
  • Entrepreneurs And Small Businesses
  • Accelerators & Incubators
  • Educators & Business Schools
  • Students & Scholars
  • Sample Business Plans
  • business plan course
  • E-Books, Guides & More
  • Success Stories

How to Start an Event Planning Business in (2024): Step-by-Step Guide

Plan Template thumb

Free How to Write an Event Planning Business Plan + Free Template Template

how to start an event planning business

The joy of making special days and big events even more special for the attendees seems exciting right? This is what event planners exactly do.

Whether it’s birthday celebrations, weddings, anniversaries, or corporate galas, the demand for expert event planners is soaring.

Starting an event planning business can be a great move because initially it needs a small investment, and you can make good money out of it.

It is a profitable venture but if are you confused about how to start an event planning business , then let us understand it through this guide.

Get to know the basics of event planning

Before you start getting into the process of starting an event planning business, you should know the basics of event planning, like what would be your responsibilities, what kind of events are there, etc.

So let’s get started:

Event Planning is most often used for purposes like

  • Social Events: Weddings, birthdays, anniversaries, reunions, etc
  • Corporate Events: Seminars, workshops,  conferences, product launches, award ceremonies, gala dinners, etc.
  • Cultural and Art Events: Art cultural celebrations, exhibitions, music festivals, etc

Key responsibilities of an Event Planner include

  • First of all, consult with your client properly before the event to understand their needs, objectives, and preferences.
  • You need to build a team as per the event type, whether it is a corporate or social event.
  • Prepare a budget to ensure that the event’s overall costs stay within the financial constraints of the customer.
  • Choose a venue that aligns with the event’s size, and theme.
  • Oversee the various vendors including florists, caterers, and photographers ensuring that they are all synchronized with the timeline.

After having a glimpse of the basics of event planning business, let’s see what is required next to start your business journey.

Quick Steps to Start an Event Planning Business

  • Conduct Industry and Market Research
  • Identify Your Event Planning Niche
  • Prepare an Event Planning Business Plan
  • Consider Startup and Operations Costs
  • Paperwork and Legal Registration
  • Figure Out Pricing Strategy
  • Get Licenses, Permits, and Insurance
  • Build a Core Team
  • Marketing to Spread the Word

1. Conduct Industry and Market Research

All businesses have competition – that’s what keeps the market in balance.So it is necessary to conduct thorough research of the market to identify your competitors and the current trends.

Moreover, it also helps you understand your target customers, identify market needs, develop marketing strategies, and maintain a competitive edge.

At the primary stage of your research, you may conduct surveys to learn more about your potential clients and their problems.

Now gather information for the secondary research from online resources and industry reports. Compiling and analyzing this data with your primary research will help you highlight the areas that need attention.

Besides identifying your target market, market research is instrumental in strategic planning for the future of your business. It also helps you discover effective growth strategies by setting the targets for your business and making you aware of your competitors.

2. Identify Your Event Planning Niche

Are you aware that knowing a “niche” is a must in the Event Planning Company? A niche is a segment of the market that an event planner focuses on serving.

Identifying your niche involves determining a specific area or target audience within the broader event industry where you can focus and distinguish your services. This allows you to delve into a specific client base and build a reputation for expertise in that particular niche.

Let’s have a look at a few of the common niches and event types:

Social Events

  • Wedding planning
  • Baby Showers
  • Anniversaries
  • Bachelor/Bachelorette Parties
  • Birthday Parties

Corporate Events

  • Award ceremonies
  • Conferences
  • Corporate Meetings
  • Grand Openings
  • Product or Service Launch Party

So you can develop various strategies for your venture after deciding upon any of the following above-mentioned niches as per the demand in the events industry.

3. Prepare an Event Planning Business Plan

Once you know your niche, it’s time to put together your business plan, which is an essential step of any business. A well-structured event planning business plan will help you build a roadmap for your business, by setting out where you want your business to go and how you intend to go there.

This business document will include details about your business, its history, service offerings, management, financial health, and more.

A business plan becomes particularly crucial when one seeks financial support from banks or other institutions. It provides a transparent overview of your plans to attain financial and operational objectives, offering reassurance to funders about the feasibility of loan repayment.

Although, many consider it just a way to peak investors’ interest, a solid business plan can change the entire course of your small business.

Besides these, it also provides a structure for your company’s daily operations, helps you understand the market trend, provides an exit strategy, and also helps to attract key employees.

Not very good at writing? Need help with your plan?

Write your business plan 10X faster with Upmetrics AI

Plans starting from $7/month

business plan for event

4. Consider Startup and Operations Costs

The next foremost step is determining your financing requirements. You must have an in-depth understanding of your startup and operational costs.

You can estimate your startup costs by listing down the essential startup supplies, insurance costs, licensing requirements, office space, and associated expenses.

The operational costs include venue costs, decoration costs, employee salary, marketing, advertising costs, etc.

5. Paperwork and Legal Registration

Setting up the paperwork and legal registration for your event planning company is an important step to ensure that you are committed to legal norms.

First things first – before you start your event planning business finalize the legal structure and do business as (DBA) name of your business.

Brainstorm different names and pick something that reflects your business idea.

You can also opt for the DBA (Doing Business As) name. It allows the business to operate under another name other than the formal business name.

Register your Business Name

Once you have a name decided, it’s time to register your business entity with the state and local government. This will ensure that your business name is yours and you can do the business using that name.

Register your Business Structure

A business structure describes how a company is legally organized. This is an essential part.

You can choose from different business structures like operating as a sole proprietor (if you’ll be running the company on your own), a partnership, as well as other entities that provide limited liability (which ensures you won’t be held responsible for the company’s debts or other actions).

Get an EIN: Federal Tax ID Number

The process for this can vary, so you can reach out to the office of your state’s Secretary for specific guidance. Moreover, obtaining an Employer Identification Number (EIN) from the IRS Internal Revenue System is essential.

Once you have your EIN, you can open a business bank account, apply for a loan, and separate your personal and business finances.

6. Figure Out Pricing Strategy

The pricing structure depends on the market segment you serve, your potential customers, geographic location, expertise, and most importantly your competitor will help you decide your fees.

How you price your event planning services will impact how often you get requests.

You can determine your pricing structure as follows:

Hourly Rate: Initially, some event planners might charge around $25 per hour, while experienced planners can command rates exceeding $100 per hour. Corporate events tend to bring in rates about 30% higher than social events.

Flat Fee: This is a common approach where you charge a fixed price for your event planning services, often including a percentage of the total fees from vendors.

Percentage of Total Event Budget: Some planners prefer charging a percentage of the overall event budget, which could range from 15% to 20%.

Vendor Commission : A few planners choose to decrease their charges or may charge nothing for their services instead they prefer to make their income solely from commissions received from vendors they work with.

7. Get Licenses, Permits, and Insurance

Licensing and legal requirements are important in starting and running your own event planning business.

Common licenses you need to run this business are:

  • Business License
  • Special Event Permit
  • Liquor license
  • Fire/fireworks permit
  • Health and Safety Permit
  • Seller’s Permit

Insurance: While not a permit or license, having general liability insurance, and possibly professional liability insurance, is highly recommended to protect your business from potential liabilities.

8. Build a Core Team

Hiring employees is a crucial step. The team you set up will be the business’s backbone, helping you effectively manage and execute events.

Here are key roles you need to consider when building your core team:

  • Event Coordinator
  • Marketing and Communication Specialist
  • Sales Representative
  • Logistics Coordinator
  • Administrative Support

You can hire event planners from Zippia, Upwork, Workstream, and also through LinkedIn.

9. Marketing to Spread the Word

You need to build effective marketing strategies to spread the word about your business to attract clients and establish your brand in the competitive world of events. You also need to set some marketing budget.

Here are some key areas to consider:

Target Audience

Who are you trying to reach and cover? Understand their interests, objectives, and event planning needs.

Developing a Strong Brand Identity

First, see what makes your service stand out. Developing a strong USP(Unique Selling Proposition) will help you grow your business by making it recognizable in a competitive market.

Build a professional website

Create a website that is visually appealing, informative, user-friendly, and easy to navigate.

Content Marketing

Be active on social media platforms like Instagram, Facebook, and Pinterest, sharing visually appealing content and engaging with your audience.

Showcase your successful events and satisfied clients to demonstrate your capabilities. Post the reviews of your customers on social media accounts.

Now you might be pretty much clear about how to kick-start an Event Planning Business.

To launch successfully, it’s essential to have a deep understanding of your target market, a solid business plan, and a clear grasp of the legal structure and financial aspects of running the business.

You’ve got everything now! What are you waiting for? Let’s start your journey as an event planner.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks, AI-assistance, and automatic financials make it easy.

crossline

Frequently Asked Questions

What do you need to start an event planning business.

To start an event planning business, you’ll need several key components:

  • Business Plan
  • Market Research
  • Legal Setup
  • Financial Management
  • Branding and Marketing

Do you need a degree to start an event planning business?

Technically speaking, you don’t need an event planning degree to become a professional event planner. However, there are certain qualities, skills, and certificates to help you attract clients when you start the event planning industry.

A degree in a field related to events planning, design, and management may give you an edge. All other skills can be developed over time.

How can I find clients as a new event planner?

You can get your customers through:

  • Building an online presence
  • Collaborations with known faces
  • Referral Programs
  • Advertisement

Should I register my business as an LLC, sole proprietorship, or corporation?

Each structure has pros and cons, so consult with a legal or financial           advisor for the best fit:

  • Sole proprietorship: Easiest to set up, but you have unlimited personal liability.
  • LLC: Offers some liability protection and is relatively simple to manage.
  • Corporation: More complex setup, but provides greater liability protection and tax benefits.

What skills are required to be an event planner?

To become a successful event planner, you may not need formal education, but you do have to master these skills:

  • Communication Skills
  • Networking skills
  • Adaptability
  • Negotiation Skills
  • Budget Management
  • Level-headed and calm under pressure
  • Attentive to details
  • Humble and Responsive to Clients’ Needs

About the Author

business plan for event

Shyam Dua is a seasoned tax professional with 40+ years of experience & a mentor at SCORE. He stands out due to his exceptional business planning skills. With a keen eye for detail and a strong financial acumen, Shyam crafts compelling business plans that pave the way to success. A CPA with a philanthropic heart, Shyam's strategic expertise, and dedication make him an invaluable asset in shaping thriving business ventures. Read more

Upmetrics logo

Reach Your Goals with Accurate Planning

No Risk – Cancel at Any Time – 15 Day Money Back Guarantee

trustpilot reviews

Popular Templates

How to Write an Event Planning Business Plan

  • Event Planning
  • Retail Small Business
  • Restauranting
  • Real Estate
  • Nonprofit Organizations
  • Import/Export Business
  • Freelancing & Consulting
  • Food & Beverage
  • Construction
  • Operations & Success
  • Becoming an Owner

business plan for event

Event planners know how important organizational skills are in planning and executing a successful event. But as an event planning business , you may be overlooking the importance of having a business plan that keeps you organized and on track in the big picture operation of your business.

What an Event Planning Business Plan Is

An event planning business plan is a document that outlines the major aspects of your business. It articulates what the business is, its objective, how it operates, the structure and other important elements.

The Need for a Business Plan

Perhaps you are just starting your event planning business and because it is so new, you then wonder if you should devote time to developing a plan. Or, you may have been operating your solo operation from your dining room table for the past several months, and everything seems to be running along just fine.

Either way, a business plan is an important component of your business. Just as you have an event planning checklist to spell out the goal of an event, the budget, the target audience and other such factors.

What to Include in Your Event Planning Business Plan

A business plan will put your objectives in writing and keep you focused on the long-term goals of your event planning business, so note the plan in as much detail as possible to ensure that when you go to actually start your business, you have already ironed out potential setbacks in the planning stage. Use your event planning business plan to keep you on track. Reevaluate your business plan every three months and determine if you need to modify anything to reflect changes in your event planning business.

  • Description: The first aspect of your business plan is a description of who you are or what you want your business to be. This can be as simple as just a few sentences. For example, “ABC Event Planning is a full-service event planning business…” or “ABC Event Planning specializes in planning weddings…”.
  • Objective: What is your business objective? What are the goals of your business? Are you aiming to be the top event planner in your town or do you have your sights on a loftier goal?
  • Structure: How is your business structured? Are you the sole operator or do you have partners or support staff? If you have employees, outline their job responsibilities.
  • Products and Services: What product or service does your business offer? Include everything from negotiating hotel contracts to hiring vendors and providing on-site staffing. 
  • Target Market: Who are your potential clients?  What segment does your event planning business want to attract? Identify the people who would be interested in your services.
  • Marketing: How will you market your business to attract customers? Do you have plans for a website? Will you utilize social media? Attend local business events? 
  • Finances: How will you handle any upfront costs of conducting your business? How will billing and payment be processed?

What to Do Once the Plan Is Written 

Do not write out a business plan, check it off your to-do list and tuck it into a drawer. This business plan is the roadmap for your event planning business. Keep it front and center so that you never lose sight of why you started this business, what it is about, where you want to go and how you plan to get there.

  • Documentation
  • Contact Support

Amelia logo

Subscribe to our blog

Writing Event Planning Business Plan: Step-by-Step Guide

February 9, 2024

Event Resources , For Event Managers

Reading time

Tamara Jovanovic

Explore topics

The Best WordPress Booking Plugins in 2024

How to Plan an Event? Event Planning 101

The Best Free WordPress Booking Plugins in 2024

The Best WordPress Coaching Plugins in 2024

Limited time offer

Effortless Appointment & Event Booking

Save 40% on WordPress Booking Plugin

business plan for event

Read Inspiring Customer Stories

Check out how our user set Amelia for his business

Who knows the importance of a well-laid plan better than event planners? We don’t have to tell you that you absolutely need to write an event planning business plan, but we’ll tell you how to do it. 

And don’t worry – an event planning business plan isn’t just for those who’re just starting their event planning business . It’s also for those who want to avoid business risks, explore better opportunities, and build trust with their clients on a deeper level. If some of these things describe your event planning business, let’s discover the essentials of your business plan and how to develop one yourself. 

Why Event Planning Business Plan Matters

A well-thought-out event planning business plan is crucial for several reasons, and it can empower entrepreneurs in the event planning industry such as yourself to achieve a variety of objectives. Here’s why it matters and what you as an event planning business owner will achieve with a solid business plan:

  • A business plan serves as a roadmap for your event planning business. It outlines your goals, strategies, and the steps you need to take to achieve success.
  • You’ll use the plan as a guiding document to stay focused on your objectives and navigate the complexities of the event planning industry.
  • Investors and lenders often require a detailed business plan before considering any financial support.
  • An event planning business plan showcases the viability and potential profitability of your business, attracting investors and securing funding.
  • The process of creating an event planning business plan encourages you to thoroughly analyze their market, competitors, and target audience.
  • Once you’ve gone through that process, you’ll make informed decisions based on this analysis, adapt strategies to changing market conditions, and maximize opportunities.
  • A well-crafted event planning business plan allows you to clearly articulate your unique selling propositions (USPs) and competitive advantages.
  • Use these differentiators to stand out in a crowded market, attract clients, and establish a strong brand presence.
  • Financial projections included in the business plan provide a clear picture of revenue, expenses, and potential profits.
  • Entrepreneurs can use this financial data to manage their resources effectively, make budgetary decisions, and ensure the financial health of their event planning business.
  • The marketing and sales strategies outlined in the business plan help your event planning business to define its target audience and communicate its brand message.
  • You’ll leverage the event planning business plan to implement effective marketing campaigns, build brand awareness, and attract clients.
  • The business plan includes a risk analysis, identifying potential challenges, and outlining mitigation strategies.
  • Instead of waiting, you can proactively address risks , enhancing the resilience of your event planning business and ensuring continuity in the face of unforeseen challenges.
  • Sharing a comprehensive business plan with potential clients demonstrates professionalism and transparency.
  • Entrepreneurs can use the plan to build trust with clients, assuring them of their capabilities and commitment to delivering successful events.

The Essential Elements of Successful Event Planning Business Plan

Before you get overwhelmed with all the different terms and instructions, let me assure you that writing an event planning business plan is easier than it seems. Let’s start with baby steps to go over the essential elements of a successful event planning business plan, and continue with learning how to write each of these sections for your business.

  • Executive Summary
  • Company Description
  • Services You Offer
  • Target Market
  • Event Planning Market Analysis
  • Marketing & Sales Strategy
  • Operational Plan
  • Team Structure
  • Financial Projections
  • SWOT Analysis
  • Legal Structure
  • Funding Request (if applicable)

How to Write an Event Planning Business Plan?

There are exactly 13 steps that separate you from your event management business plan. 

Each of these steps is a separate section in the plan, and we’ve got you covered with actionable tips and examples on how to write each one. We recommend you start taking notes and working on your event planning business plan along with reading further. 

1. Writing Executive Summary for Event Management Business Plan

Writing an effective executive summary for your event planning business plan is crucial, as it’s the first section potential investors or partners will read. But don’t get it twisted – the executive summary is actually the section you’ll finish at the end. The executive summary should provide a concise overview of your business and its key elements.

It’s basically a snapshot of your entire business plan, so make every word count.

Executive summary event management business plan illustration

Image by vectorjuice on Freepik

It should entice readers to explore the details while providing a clear understanding of the value your event planning business brings to the market.

And how do you write an executive summary for an event management business plan? We’ve prepared a step-by-step guide and an example!

Start with a strong opening

Begin with a compelling and concise introduction that grabs the reader’s attention. Clearly state the purpose of your business plan and briefly mention your mission or vision for the event planning business.

Provide a brief overview of your business

Offer a snapshot of your event planning business, including its name, location, and the types of events you specialize in. Highlight any unique aspects of your business that set you apart from competitors.

Articulate your unique selling proposition (USP)

Clearly define what makes your event planning business unique and why clients should choose your services. Emphasize any innovative approaches, special expertise, or exclusive services you offer.

Outline your key objectives

Concisely list the main objectives and goals of your event planning business. Keep these goals specific, measurable, and aligned with the overall vision of your business.

Describe your target market

Provide a brief overview of your target audience, including demographics and preferences. Highlight any niche markets or specific industries you plan to focus on.

Introduce your team

Briefly introduce key members of your event planning team, emphasizing their relevant skills and experience. Highlight any unique qualifications that make your team well-suited for event planning success.

Mention key achievements or milestones

If your event planning business has achieved notable milestones or garnered recognition, mention them briefly. This adds credibility and demonstrates your business’s track record.

Summarize your financial projections

Provide a high-level overview of your financial projections, including revenue expectations and growth forecasts. Highlight key financial metrics that showcase the profitability of your event planning business.

Include a call to action

End the executive summary with a call to action, indicating what you’re seeking from the reader (investment, partnership, etc.). Encourage further exploration of the full business plan.

Executive summary for event planning business plan example:

Executive Summary: XYZ Events

  • Introduction:

XYZ Events is a dynamic and innovative event planning company located in [City, State]. With a passion for creating unforgettable experiences, we specialize in crafting seamless and unique events that leave a lasting impression. Our mission is to exceed client expectations by delivering exceptional events that reflect their vision and style.

  • Key Business Information:

Founded in [Year], XYZ Events has quickly established itself as a leader in the event planning industry. We are proud to offer a comprehensive suite of services, including corporate events, weddings, and social gatherings. Our team of experienced event planners is committed to turning every client’s vision into a reality, providing meticulous attention to detail and unparalleled creativity.

  • Unique Selling Proposition (USP):

What sets XYZ Events apart is our innovative approach to event planning. We leverage cutting-edge technology to enhance the planning process and create immersive experiences for our clients. Our team combines creativity with strategic thinking, ensuring that each event not only meets but exceeds expectations. Whether it’s a corporate conference, a dream wedding, or a milestone celebration, XYZ Events brings a fresh and personalized touch to every occasion.

  • Objectives:

XYZ Events is poised for strategic growth over the next three years. Our primary objectives include expanding our client base, increasing revenue by 25%, and establishing key partnerships within the hospitality and entertainment industries. We are committed to maintaining our reputation for excellence while embracing new opportunities for innovation and growth.

  • Target Market:

Our target market includes corporate clients seeking professional event management, couples looking for a stress-free wedding planning experience, and individuals hosting social events. We understand the unique needs of each segment and tailor our services to create memorable and impactful events.

Led by [Founder/CEO], our team comprises seasoned event planners, designers, and coordinators with a proven track record of success. Our diverse skill set allows us to approach each event with creativity and expertise, ensuring a seamless and enjoyable experience for our clients.

  • Financial Projections:

XYZ Events anticipates steady growth, with projected revenue of $[Amount] in the first year and a cumulative growth rate of 20% over the next three years. Our financial projections are based on a comprehensive market analysis and a strong understanding of industry trends.

  • Call to Action:

We invite you to explore the detailed business plan to discover how XYZ Events plans to revolutionize the event planning landscape. Whether you’re an investor, potential client, or industry partner, we welcome the opportunity to collaborate and create exceptional experiences together.

XYZ Events is not just an event planning company; we are architects of unforgettable moments. Join us in shaping the future of event experiences.

2. Company Description

Company description exists in your event management business plan to provide an overview of your business, its history, and its structure. But how do you create a solid company description you’ll be proud to put into your business plan for everyone to read?

Begin with a concise and engaging introduction that captures the essence of your event planning business. Clearly state the name of your company and its primary purpose. Your event management business plan should i nclude fundamental details such as the location of your business, the date it was founded, and any key milestones. You should also mention the legal structure of your company (e.g., LLC, sole proprietorship).

Company description should clearly articulate the mission and values that drive your event planning business. Express the purpose of your business and the principles that guide your operations. Another important aspect are also your services, and you should provide a brief but comprehensive overview of the event planning services your business offers. Highlight any specialties or unique aspects that set your services apart. 

More tips for company description in business plan for event hosts:

Explain the problem you solve.

Clearly articulate the problems or challenges your event planning business addresses. Describe how your services meet the needs of clients by providing solutions and creating memorable experiences.

Share your business story

Offer a brief narrative that tells the story of how your event planning business came into existence. Include any inspiration, challenges overcome, or unique experiences that shaped your business.

Highlight key achievements

Mention any notable achievements or milestones your event planning business has reached. This could include successful events, recognition, or significant client satisfaction.

Emphasize your team’s expertise

Introduce key members of your team, emphasizing their relevant skills and experience in event planning. Highlight any certifications, awards, or industry recognition your team has received.

Explain your competitive edge

Clearly define what makes your event planning business stand out from competitors. Emphasize unique features, innovative approaches, or exclusive services that give you a competitive advantage.

Discuss your growth strategy

Outline your plans for the future growth of your event planning business. Discuss any expansion plans, target markets, or strategic partnerships you’re considering.

Remember that the goal of company description is to become a solid foundation for readers to understand your company’s identity and value proposition.

3. Describing Services You Offer in Event Management Business Plan

Describing the services you offer in an event management business plan is a crucial component, as it helps potential investors, clients, and partners understand the scope and value of your offerings. It also helps you make money hosting events , so let’s see how to do it right:

  • Begin by clearly defining each service you offer in your event management business. Use concise and specific language to articulate the scope and nature of each service.
  • If your event management business provides a range of services, consider grouping them into categories or creating service packages . For example, you might have categories like corporate events, weddings, social gatherings, and conferences.
  • Provide an overview of the planning process for each service. Outline the steps involved, from initial client consultation to post-event evaluation.
  • Emphasize your ability to customize services to meet the unique needs and preferences of each client.Discuss how you tailor your approach to different types of events and client requirements.
  • If you offer day-of coordination or event management services, explain the level of support clients can expect. Highlight your role in ensuring smooth event execution and addressing unforeseen challenges.
  • If your event management business leverages technology tools or event management software , mention them. Explain how technology enhances efficiency, communication, and the overall event experience.
  • If your services include event design and styling, describe your creative process. Showcase your expertise in creating visually appealing and thematic events.

concept illustration of services

Image by storyset on Freepik

  • If you handle vendor relationships as part of your services, discuss how you source and manage vendors. Highlight your ability to negotiate contracts and secure competitive pricing.
  • If your event management business assists with venue selection and logistics, explain your approach. Discuss criteria for venue selection and how you manage logistical aspects like transportation and accommodation.
  • If your services involve budgeting and financial management, outline your approach. Explain how you help clients set realistic budgets and manage expenses throughout the planning process.
  • If your event management business offers marketing and promotional services, detail your strategies. Discuss how you enhance the visibility of events and attract attendees.
  • Include case studies or examples of past events you’ve successfully managed. Use real-world examples to illustrate the effectiveness of your services.
  • Highlight your ability to adapt to different event sizes, themes, and cultural considerations. Showcase your flexibility in catering to diverse client needs.

4. Explaining Your Target Market

Explaining your target market in your event management business plan is essential for demonstrating a clear understanding of your potential clients an d how your services meet their needs.  

Because of that, you need to clearly define the demographic, geographic, and psychographic characteristics of your target audience. Identify the specific industries, groups, or individuals you aim to serve with your event management services.

If applicable, segment your target market based on different types of events (e.g., corporate events, weddings, social gatherings). Highlight any niche markets or specialized segments you plan to focus on. Don’t forget to include relevant demographic details such as age, income level, occupation, and education. Specify the size of the target market and any relevant trends within these demographics.

Psychographic factors are also important! Discuss the interests, lifestyles, and values of your target market. Explain how your event management services align with the preferences and attitudes of your audience.

More tips for explaining your target market in business plan:

target market concept illustration

Consider geographic factors

Outline the geographic locations where your target market is concentrated. If your services are location-specific, explain why you’ve chosen those areas.

Identify pain points and needs

Clearly articulate the pain points, challenges, and needs of your target market. Explain how your event management services address and alleviate these issues.

Highlight trends and market growth

Showcase any relevant trends or growth opportunities within your target market. Discuss how your event management business is positioned to capitalize on these trends.

Competitor analysis

Conduct a competitor analysis within your target market. Identify existing event management companies catering to the same audience and explain how your approach differs or improves upon theirs.

Explain your unique value proposition (UVP)

Clearly define your unique value proposition and how it resonates with your target market. Emphasize what sets your event management services apart from competitors.

Provide testimonials or case studies

If available, include testimonials or case studies from past clients within your target market. Use real-world examples to demonstrate your successful track record.

Discuss decision-making factors

Explain the factors that influence your target market’s decision-making process when choosing an event management service. Highlight how your business addresses these factors and provides solutions.

5. Event Planning Market Analysis

It’s not enough to do market analysis.

Presenting your market analysis clearly and compellingly is crucial in an event management business plan. Here is how to do it:

  • Begin the market analysis section with a brief executive summary. Summarize the key findings, such as market size, growth trends, and major opportunities or challenges.
  • Provide a general overview of the event management industry. Highlight the significance of the industry and the role it plays for other businesses. 
  • Clearly define your target market, including demographics, psychographics, and geographic considerations. Present a detailed picture of the audience you aim to serve with your event management services.
  • Present current industry trends and developments. Use charts or graphs to illustrate trends, making the information visually engaging.
  • Provide estimates of the overall market size for event management services. Present historical growth data, future projections based on reliable sources and other insightful event statistics.
  • Include a comprehensive analysis of your competitors. Create a chart or table that highlights key competitors, their market share, strengths, and weaknesses.
  • Present the results of your SWOT analysis.
  • Provide insights into the challenges and opportunities within the industry. Discuss how your business plans to navigate challenges and leverage opportunities. For example, how do your competitors effectively leverage event booking systems , and how efficient are they?
  • Detail the pricing strategies and fee structures prevalent in the market. Explain your pricing strategy and how it aligns with the perceived value of your services.
  • Present findings on consumer behavior when selecting event management services. Discuss factors influencing their decisions and preferences.
  • Discuss the distribution channels commonly used in the event management industry. Explain how your business plans to reach and engage your target audience.
  • Discuss the impact of technology on event management services. Highlight any technological advancements that your business plans to leverage such as event ticketing apps and tools .
  • Explore relevant environmental and social trends influencing event planning preferences. Show how your business is aligned with or responds to these trends.
  • Include selected customer feedback and testimonials. Use real-world examples to demonstrate client satisfaction and success stories.
  • Incorporate visual aids such as charts, graphs, and tables to present data in an easily digestible format. Use visuals to enhance key points and make the information more engaging.

Remember to tailor the presentation of your market analysis to your specific audience —whether it’s potential investors, partners, or internal stakeholders. Clear and concise communication of your market insights will contribute to a strong and convincing event management business plan.

6. Marketing & Sales Strategy

Marketing and sales concept illustration

Next chapter of your event planning business plan is developing and presenting a robust marketing and sales strategy. It’s crucial for attracting clients and investors. Here’s a step-by-step guide on how to formulate and effectively present this section:

Marketing Strategy

Target market and positioning.

  • Clearly define your target market segments and demographics.
  • Explain how your event management services meet the needs of these specific markets.
  • Emphasize the unique value proposition that positions your business uniquely in the market.

Branding and identity

  • Outline your brand identity, including logo, colors, and messaging.
  • Describe how your brand reflects the values and positioning of your event management business.

Online presence

  • Detail your online presence, including a professional website and social media profiles.
  • Discuss the platforms you will use to connect with your audience and share updates.

Content marketing

  • Explain your content marketing strategy to showcase expertise and engage your audience.
  • Detail plans for blog posts, articles, case studies, or other content that demonstrates your event planning knowledge.

Search engine optimization (SEO)

  • Discuss your SEO strategy to improve the visibility of your website in search engine results.
  • Outline the keywords relevant to your business and how you plan to optimize your online content.

Email marketing

  • Detail your email marketing strategy for reaching and nurturing potential clients.
  • Discuss the types of emails you’ll send, the frequency, and the goals of your email campaigns.

Networking and partnerships

  • Identify networking opportunities within the event planning industry.
  • Discuss potential partnerships with vendors, venues, or other businesses that can enhance your service offerings.

Sales Strategy

Sales channels.

  • Identify the primary sales channels you will utilize (direct sales, online sales, partnerships, etc.).
  • Explain how these channels align with your target market and marketing strategy.

Sales team structure

  • If applicable, outline your sales team structure.
  • Introduce key members and their roles in the sales process.

Sales tactics

  • Provide a detailed explanation of your sales tactics and methodologies.
  • Discuss how you plan to approach potential clients, conduct consultations, and close deals.

Pricing strategy

  • Clearly outline your pricing strategy for event planning services.
  • Explain how your pricing aligns with the value you provide and competitive market rates.

Sales forecast

  • Present a sales forecast outlining expected revenue based on your sales projections.
  • Break down the forecast by service categories or target markets.

Customer relationship management (CRM)

  • Discuss your CRM system and how it will be used to manage client relationships.
  • Highlight how you plan to retain clients for repeat business.

Sales promotions and incentives

  • Outline any sales promotions, discounts, or incentives you plan to offer.
  • Explain how these strategies align with your overall marketing and sales goals.

Presentation Tips

  • Use visuals like charts, graphs, and images to enhance the presentation. Create a visual representation of your sales funnel, conversion rates, or growth projections.
  • Be concise and use clear language to communicate your marketing and sales strategies. Avoid jargon or overly technical terms that may confuse your audience.
  • Present realistic and data-backed projections . Show a clear understanding of your market, industry trends, and potential challenges.

7. Operational Plan

Writing an operational plan for your event management business plan involves detailing the day-to-day operations, logistics, and processes that ensure the successful execution of events. But how do you structure and write an effective operational plan? Let’s see:

  • Describe the physical location of your event management business. Discuss any facilities, office space, or storage areas you use to support your operations.
  • Outline the organizational structure of your event management team. Introduce key team members, their roles, and responsibilities. Emphasize the expertise and experience that each team member brings to the business.
  • Provide detailed job descriptions for each team member. Clearly define the roles and responsibilities associated with event planning, coordination, design, marketing, and any other relevant functions.
  • Discuss your staffing plan, including the number of full-time, part-time, and contract staff. Detail any plans for hiring additional team members based on business growth.
  • Outline your approach to training and developing your event management team. Discuss ongoing education, certifications, or workshops that contribute to professional development. 
  • Detail the workflow and processes involved in event planning and execution. Provide a step-by-step guide, from initial client consultation to post-event evaluation.
  • Discuss how you source, negotiate with, and manage vendors. Outline criteria for selecting vendors and maintaining strong relationships with them.
  • Identify the technology tools and software you use to enhance operational efficiency. Discuss any event management plugin , project management software, communication tools, or CRM systems.
  • Detail your approach to handling event logistics, including transportation, equipment, and supplies.
  • Discuss how you ensure that all necessary equipment and materials are available for each event.
  • Explain how you maintain high-quality standards in event planning and execution. Detail your quality control processes to ensure client satisfaction.
  • Outline measures to ensure the well-being of attendees, staff, and vendors during events.
  • Provide an emergency response plan that addresses potential risks during events. Outline procedures for handling unforeseen challenges and ensuring the safety of all involved parties.
  • Create a timeline that outlines key milestones and deadlines for event planning and execution. Detail your approach to monitoring and evaluating the success of each event.
  • Discuss feedback mechanisms, post-event surveys, and metrics used to assess performance.

8. Team Structure

Explaining the team structure in your event planning business plan provides the reader with a clear understanding of the roles and responsibilities within your organization. You should:

  • Include an organizational chart that visually represents the hierarchy and relationships within your event planning team. Clearly show the positions and reporting lines.
  • Identify and introduce key leadership positions within your team. This may include the founder/CEO, directors, or senior managers responsible for overall business strategy and decision-making.
  • Detail the core event planning team members and their roles. Specify responsibilities such as event coordination, logistics, design, and client communication.
  • Provide detailed descriptions of the roles and responsibilities for each team member. Clearly define what each position is accountable for within the event planning process.
  • If applicable, detail the responsibilities and contributions of the founder/CEO. Highlight their vision, leadership, and strategic role in the company.

9. Financial Projections for Event Management Business Plan

concept illustration of financial projections

Image by Freepik

Everybody loves money, but not many people love finances and the complications that come with it.

Creating financial projections for your event management business plan involves estimating future revenue, expenses, and profitability. If it seems complicated, it’s better to hire an expert. Here’s a step-by-step guide to help you navigate the process:

Begin by estimating your sales revenue. Break down your services into categories (e.g., corporate events, weddings) and project the number of events you expect to handle.

Consider the pricing strategy for each service and calculate the total sales for each category.

Expense projections

Identify and estimate all the expenses associated with running your event management business. This includes:

  • Variable Costs: Directly tied to the number of events (e.g., event materials, transportation).
  • Fixed Costs: Remain constant regardless of the number of events (e.g., rent, salaries, insurance).
  • One-time Costs: Initial expenses such as marketing campaigns or setting up a website.

Gross profit margin

Calculate the gross profit margin by subtracting the total cost of goods sold (COGS) from the total revenue. This provides a measure of profitability before accounting for fixed expenses.

Operating expenses

List and estimate all operating expenses, including rent, utilities, salaries, marketing, and any other ongoing costs. Break down these expenses into monthly or annual categories.

Net profit or loss

Calculate the net profit or loss by subtracting total operating expenses from the gross profit. A positive result indicates profitability, while a negative result signals a loss.

These are all the most important financial projections, let see some additional ones you can use to strengthen your event planning business plan.

Additional financial projections for event managers:

 cash flow projection.

Create a cash flow projection to estimate the inflow and outflow of cash over a specified period.

Factor in the timing of payments from clients, vendor payments, and other financial transactions.

 Break-even analysis

Perform a break-even analysis to determine the number of events or revenue needed to cover all costs. This helps identify when your business will become profitable.

Sensitivity analysis

Conduct a sensitivity analysis to evaluate the impact of changing variables on your financial projections. Identify key factors that could influence your projections and assess their potential impact.

Financial ratios

Calculate financial ratios such as return on investment (ROI), gross margin, and others relevant to your business. These ratios offer additional insights into your business’s financial health and performance.

Pro forma balance sheet

Create a pro forma balance sheet to summarize your assets, liabilities, and equity at a specific point in the future. This provides a snapshot of your business’s financial position.

Pro forma income statement

Develop a pro forma income statement that outlines expected revenues, costs, and profits over a specified period. This statement provides a comprehensive overview of your business’s financial performance.

 Pro forma cash flow statement

Prepare a pro forma cash flow statement that shows the flow of cash in and out of your business. This statement helps ensure that your business has sufficient cash to meet its obligations.

Graphs and visuals

Use graphs and visuals to present key financial data in a clear and visually appealing manner. Visual aids can make it easier for stakeholders to understand your projections.

10. SWOT Analysis

A SWOT analysis is a strategic planning tool that helps businesses identify their internal Strengths and Weaknesses, as well as external Opportunities and Threats. Conducting a SWOT analysis for an event management business plan can provide valuable insights into its current state and potential future challenges and opportunities. Let’s see how to do it right:

Example: Experienced and Creative Team

Your event management business may have a team with extensive experience and creativity, contributing to the successful planning and execution of events.

Example: Strong Vendor Relationships

If your business has established strong relationships with reliable vendors, it can leverage these connections for better deals, quality services, and smoother event logistics.

Example: Limited Marketing Budget

If your business has a limited marketing budget, it may face challenges in reaching a broader audience and competing with businesses that invest more in promotional activities.

Example: Dependence on Key Personnel

If your business heavily relies on specific individuals, such as key event planners, their absence or departure could pose a risk.

Opportunities

Example: Growing Demand for Virtual Events

If there’s a growing demand for virtual events, your business can seize the opportunity to expand its services to meet this emerging trend.

Example: Collaboration with Local Businesses

Collaborating with local businesses or venues could open up opportunities for mutually beneficial partnerships and increased visibility.

Example: Economic Downturn

Economic downturns can lead to reduced corporate budgets for events, posing a threat to the demand for event planning services.

Example: Intense Competition

An increase in the number of event management businesses in your area could intensify competition, making it crucial to differentiate your services effectively.

SWOT Analysis Overview

Internal factors are within your control and are related to the organization itself. Strengths are positive attributes that contribute to success, while weaknesses are internal challenges that need addressing.

External factors are beyond your immediate control and involve the external environment. Opportunities are favorable external conditions that your business can leverage, while threats are external challenges that your business needs to navigate or mitigate.

11. Legal Structure

In the legal structure section of your event management business plan, you’ll outline the legal framework under which your business operates. This section is crucial for potential investors, partners, and stakeholders to understand the formal structure of your business. Let’s see the exact steps you should take to maximize the impact of this section:

#1 Clearly specify the legal structure of your event management business. Common structures include:

  • Sole Proprietorship: Owned and operated by a single individual.
  • Partnership: Owned and operated by two or more individuals.
  • Limited Liability Company (LLC): Provides liability protection for owners.
  • Corporation: Offers separate legal identity and limited liability for shareholders.

#2 Provide details about the ownership of the business. Include the names, roles, and ownership percentages of all owners or partners. Specify if there are any major investors or stakeholders.

#3 Mention the legal registration details of your business, including the business name, registration number, and the jurisdiction where you are registered. Include information about any trademarks or copyrights associated with your business.

#4 Outline how your event management business complies with local, state, and federal regulations. Specify any industry-specific regulations or licensing requirements.

#5 Detail the types of insurance coverage your business carries to mitigate risks. This may include liability insurance, property insurance, or event cancellation insurance.

#6 Highlight key contracts and agreements that govern your business operations. This might include client contracts, vendor agreements, and partnership contracts.

#7 Discuss the measures your business has taken to manage legal and operational risks.

#8 Briefly mention your exit strategy, especially if you plan to sell the business, go public, or transition ownership in the future.

12. Funding Request (if applicable)

If you want to ask for additional funds for your business, that makes your event management business plan even more important. Writing a funding request in your event planning business plan is a crucial section that communicates your financial needs, the purpose for seeking funding, and how the funds will be utilized to achieve business goals. 

Key tips for influential funding requests for event managers:

  • Provide a brief overview of your event planning business. Highlight key achievements, milestones, and aspects that make your business stand out. 
  • Clearly articulate why you are seeking funding. Specify the purpose of the funds, whether it’s for expansion, marketing, technology upgrades, working capital, or any other specific need.
  • Outline the preferred funding structure, such as equity financing, debt financing, or a combination of both. Specify the terms and conditions you are seeking, including the desired interest rates, repayment periods, or equity shares.
  • Marketing and advertising.
  • Technology upgrades.
  • Staffing and training.
  • Event logistics and equipment.
  • Working capital for day-to-day operations.
  • Present relevant financial projections to support your funding request. Show how the infusion of funds will contribute to revenue growth, profitability, and other key financial metrics.
  • Discuss the anticipated return on investment for the potential investors. Highlight the expected financial benefits and how their investment will contribute to the business’s success.
  • Provide a realistic assessment of potential challenges and how you plan to overcome them.
  • If applicable, outline your exit strategy. Explain how investors will realize returns on their investment, whether through an IPO, acquisition, or other means.
  • Emphasize your business’s competitive advantage and how the funding will strengthen that position. Highlight unique features, customer satisfaction, or proprietary methods that set your business apart.
  • Set clear milestones and targets that will be achieved with the funding. This demonstrates a strategic plan and helps investors understand the trajectory of your business.
  • Provide a timeline for when you anticipate securing the funding and when it will be utilized. This helps investors understand the urgency and planning behind your funding request.

13. Appendix

The appendix of an event management business plan is an additional section where you can include supplementary information to support and enhance the main body of the document. It’s a place to include detailed information, data, or documents that are important for understanding your business but may be too extensive or specific to include in the main sections. Here’s a list of items that you might consider including in the appendix of your event management business plan:

  • Financial documents, including income statements, balance sheets, event proposal templates , cash flow statements, and break-even analysis. 
  • Market research and analysis with detailed surveys, insights, and key competitors. 
  • Marketing and promotional materials
  • Client testimonials and case studies:
  • Legal documents such as business licenses, permits, and contracts.
  • Operational documents such as SOPs (standard operating procedures), event management resources , and sample checklists you use for event planning. 
  • Detailed information about any specialized event planning or project management software.
  • Certificates and awards
  • Articles and press clippings

Pro tip : Include a table of contents for the appendix to guide readers through the additional materials.

Impress Everyone with Amelia – Event Management Plugin 

Meet Amelia, your new go-to solution for transforming event planning into an experience that WOWs everyone, from investors to attendees. As a WordPress event management plugin , Amelia stands out with its robust features designed to cater to the diverse needs of event agencies, conference hosts, and organizers.

Why Amelia?

  • Amelia is more than just an event calendar; it’s a responsive and customizable plugin that adapts to various event types. Whether you’re organizing virtual meetups or grand offline galas, Amelia is tailored to your specific requirements.
  • Experience the ease of setting up recurring events with various options. From weekly meetings to annual conferences, Amelia’s clear calendar view simplifies the management of recurring events.
  • Effortlessly create visually appealing booking pages using shortcodes or popular page builders like Divi, Elementor, or Gutenberg blocks. With Amelia, your event booking page can be up and running in a matter of minutes.
  • Offer your attendees flexibility with Amelia’s deposit payment feature. Let them pay a partial amount upfront and the rest upon arrival, especially beneficial for on-site events.
  • Hosting events in multiple languages? Amelia’s translation option ensures a seamless booking experience for your international audience.
  • Set different ticket prices based on attendees’ profiles or purchase date. From early bird specials to varying prices for adults and kids, Amelia gives you control over sales periods and pricing.
  • Enhance navigation for both organizers and attendees by creating event tags and using different colors to distinguish event types.

Stay organized with Amelia’s seamless integration with Google Calendar and Outlook , allowing hosts to stay on top of their schedules while attendees can easily add events to their calendars.

Key Features Simplifying Event Hosting

  • Virtual Sessions and Online Events

Adapt to the modern trend of hosting online events with native integrations with Zoom and Google Meet.

  • SMS and Email Reminders

Boost attendance rates with SMS and email reminders, keeping both organizers and attendees informed and engaged.

  • Customer and Employee Panels

Effortlessly manage all aspects of your event, from attendees to venues, with comprehensive customer and employee panels.

  •  Insightful Admin Dashboard

Gain real-time insights into key performance indicators with an admin dashboard that streamlines event management.

  • Fully Customizable Design

Tailor Amelia to align seamlessly with your brand using fully customizable design options.

  • Custom Fields for Booking Forms

Enhance the overall booking experience by collecting specific information with custom fields on your booking forms.

Ready to Impress Everyone with Your Event Planning Experience?

Join the community of over 30,000 event businesses that trust Amelia for their events calendar. Explore our pricing options and check out our demos to discover how Amelia can revolutionize your approach to event planning. Try Amelia today and experience a new era of event management!

Share the article

Sign up and get the latest stories and deals to your inbox!

We won't spam you, we will send just interesting stories and best features once or twice per month.

We care about your data in our privacy policy

Introducing the improved Amelia Cart feature.

Seamlessly book multiple appointments in a single transaction.

  • View all new features

Who's it for

  • Web Developers and Agencies
  • Beauty and Spa Salons, Barbershops
  • Yoga Instructors and Studios
  • Doctors and Healthcare
  • Event Agencies and Hosts
  • Gyms and Personal Trainers
  • Automotive and Car Repairs
  • Photographers and Studios
  • Coaching and Consulting
  • Appointment Booking
  • Scheduling for Your Business
  • Booking for WooCommerce Stores
  • Success Stories
  • Suggest a Feature
  • Customer Support
  • Affiliate Program

All Rights Reserved (c) TMS, Amelia WP Booking Plugin 2018-2024

Event Venue Business Plan Guide + Free Example

business plan for event

July 6, 2023

Adam Hoeksema

Finding the perfect venue for an event can be a daunting task, and running the perfect venue can be even more challenging. If you are looking to start your own event venue, this demands strategic thinking, careful planning, and a sharp eye for detail. It's not just about finding the right location; it's about understanding your target market, gauging competition, predicting costs, and generating profits. Sounds overwhelming? Fear not, we have your back!

In this blog post, we will take you step-by-step through the process of creating an effective and practical business plan for your event venue business. From defining your business concept and forecasting your financials, to marketing strategies and operational plans, we will cover it all. Moreover, we've included a free, downloadable event venue business plan example to provide you with a tangible resource to guide you through your own planning process.

Whether you're an aspiring entrepreneur who's new to the industry, an experienced event planner branching out, or simply exploring the idea, this comprehensive guide and free example are sure to make your journey to launching your own event venue a bit easier. Stay with us as we delve deeper into the world of event venue businesses and empower you to bring your vision to life.

Here is what I plan to cover in this post:

  • Why write a business plan for an event venue?

What to include in an event venue business plan?

Event venue business plan outline, how to analyze the competition for your event venue.

  • How to Promote an Event Venue?
  • How to create financial projections for an event venue
  • Event venue example business plan
  • Event venue business plan FAQs

With that as our guide, let’s dive in. 

Why write a business plan for an event venue? 

The primary reason to write a business plan for an event venue is because your potential investors and lenders have asked for your business plan.  I can come up with all sorts of reasons why it might be smart to write a detailed business plan, but at the end of the day, the real reason is because writing a business plan is standing in between you and the startup funding that you need.  

If you are looking to secure an SBA loan, then this general overview on how to write a business plan for an SBA loan can be helpful.  It discusses the differences between writing a standard, long form business plan versus a lean startup business plan which will typically use a business model canvas.  I think this can be some helpful background, but we want to know more specifically how to write a business plan for an event center business.  The following is the outline we use for our event venue business plan template.   

Event Venue Plan Outline

I. executive summary.

II. Business Concept

III. Market Analysis

IV. Competition Analysis

V. Marketing Strategy

VI. Menu and Kitchen Operations

VII. Service and Hospitality

VIII. Financial Plan

Startup Costs:

  • Projected Financial Summary:

Annual Sales, Gross Profit and Net Profit:

Key financial ratios:, income statement:, balance sheet:, cash flow statement:.

IX. Organizational Structure

X. Conclusion

As you review our business plan template I think you will get the idea of what to include in most of the sections, but I wanted to focus on a couple of unique sections of your business and provide some tools and techniques that I think might be helpful as you try to complete a competitive analysis and marketing section of your business plan. 

In order to analyze the competition in a given market for an event venue I like to try to pull both website traffic data and physical foot traffic data .  I use a few different tools to help find this data.  

How to Estimate Website Traffic for a Competitor

To estimate website traffic for a competitor I would start by looking up their website on a tool like Ahrefs which will show us how much organic website traffic they are getting.  For this example, let’s assume that our competitor is a wedding venue and winery called The Sycamore Winery .  We can see that they receive approximately 650 organic website visitors per month:

A screen shot of a graphDescription automatically generated

Additionally, with Ahrefs we can see which keywords are sending them the most organic traffic.  In this example, they are getting some traffic from wedding venue related keywords as you can see below:

A screenshot of a computerDescription automatically generated

You can look up all of your competitors with a tool like Ahrefs and find out which ones seem to be getting the most website traffic and from which keywords.  This can help you set an SEO strategy for your venue and determine which keywords to target first.  

How to Estimate Foot Traffic for a Competitor  

In addition to website traffic, it can be really powerful to estimate the actual foot traffic that a particular location might be getting.  This can help you get some understanding of how many events and people you might be able to expect at your event venue which can be important for your financial projections.  Ultimately, the number of events and the size of those events will likely correlate directly with your revenue, so estimating foot traffic can be a secret weapon as you analyze the competition.  

Using our foot traffic report service we can see that The Sycamore Winery has roughly 3,500 visitors per month. 

A graph of a businessDescription automatically generated

The report also allows us to see foot traffic by day, so we can see how busy various days are.  This would give you some indication of how many events you might be able to forecast on the weekends and weekdays.  

A graph with blue squaresDescription automatically generated

With that level of detail you may know more about your competitors than they know themselves, and it can really help you understand key drivers of business for your competitors.  

How to Promote an Event Venue? 

Another aspect of your event center business plan that I think I can provide some unique guidance in is how to promote your event venue.  There are obviously a number of ways to promote your wedding event venue such as: 

  • Digital Marketing : Launch a visually appealing website that features high-quality photographs and videos of your venue. Incorporate an interactive virtual tour that enables potential customers to envision their event at your venue. Utilize SEO strategies to improve your venue’s visibility on search engines.
  • Social Media Promotion : Use platforms like Instagram, Pinterest, and Facebook to showcase your venue. Post photos from real weddings and other events held at your location, behind-the-scenes shots, and testimonials from happy couples. Engage with your audience by responding to comments and direct messages promptly.
  • Bridal Shows and Expos : Participate in local wedding expos and bridal shows. These events are a great opportunity to network with prospective clients and other wedding vendors. Provide potential customers with a tangible feel for your venue through pictures, videos, and brochures.
  • Collaborate with Wedding Planners : Wedding planners can be your strongest advocates. Develop relationships with local and regional planners, and invite them to visit your venue. They can recommend your venue to their clients if they're impressed with what you offer.
  • Online Wedding Directories : List your venue on wedding directories and websites like The Knot or WeddingWire. These platforms can significantly increase your venue's visibility to couples searching for a venue.

One area I want to spend a little bit of time on is how to promote your event venue with SEO.  If you can rank well for relevant keywords it can provide you with a long term competitive advantage.  So here is what I would do.  I would use Ahrefs as I showed you above and look up your competitors websites to see which keywords are sending them the most traffic.  You will see a column called KD which stands for keyword difficulty.  You should look for relevant keywords for your venue with a low KD – keyword difficulty – these are the keywords that you have the best chance at ranking well for early on.  

Additionally, I would use the Google Keyword Planner Tool , which is free, to see which keywords have the most search volume.  For example, I can see that Indianapolis Wedding Venues has roughly 3,600 monthly searches.  Using the keyword ideas function you can see search volume for other related keywords and identify smaller niche keywords that you are most likely to be able to compete in. 

A screenshot of a web pageDescription automatically generated

These search volume estimates give you a good idea of how large the market is and ultimately can flow right into building assumptions for your event venue financial model . 

How to Create Financial Projections for a Business Plan

Just like in any industry, the event venue business has its own set of factors that influence revenue, such as location, event demand, and pricing strategies. Utilizing an event venue financial projection template can simplify the process and boost your confidence. Creating accurate financial projections goes beyond showcasing your venue's ability to host events; it's about illustrating the financial path that leads to profitability and the realization of your vision for creating unforgettable event experiences. To develop precise projections, consider the following steps:

  • Estimate startup costs for your event venue, including venue acquisition or lease, renovations or decor, permits, licenses, and initial marketing expenses.
  • Forecast revenue based on projected event bookings, pricing per event, and potential revenue streams such as catering services or equipment rentals.
  • Project costs related to event preparations, staffing, and other event-specific expenses.
  • Estimate operating expenses like utilities, maintenance, insurance, and administrative costs.
  • Calculate the capital required to launch and operate your event venue, covering initial expenses and providing working capital for sustained operations.

While financial projections are a vital part of your event venue business plan, seek guidance from experienced professionals in the event industry. Adapt your projections based on real-world insights, leverage industry resources, and stay attuned to emerging event trends to ensure your financial plan aligns with your goals and helps you create a successful and in-demand event venue.

Example Event Venue Business Plan

Presented below is the text for our sample event venue business plan. To make it easier for you, we offer a downloadable Google Doc version of this event venue business plan template here . This allows you to edit it and make it truly yours. Furthermore, we provide a video walkthrough that will assist you in tailoring the business plan to suit your unique event venue concept.

Table of Contents

Ii. market analysis, iii. product and service offerings, iv. marketing and sales strategy, v. operations and management, vi. financial projections.

Startup Costs

Financial Summary

Annual Sales, Gross Profit and Net Profit

Key Financial Ratios

Income Statement

Balance Sheet

Cash Flow Statement

VII. Conclusion

The proposed event venue is a state-of-the-art facility located in the heart of the city, catering to a wide range of events including weddings, corporate events, and social gatherings. The venue has a total capacity of 300 guests and boasts a spacious ballroom, a cozy lounge area, and a fully equipped kitchen.

The target market for the venue is the high-end segment, which is expected to generate a significant portion of the revenue. The estimated startup costs for the business are $500,000, which will be funded through a combination of personal savings and a loan from a financial institution.

The business is owned and operated by a team of experienced event professionals who have a deep understanding of the industry and a passion for creating unforgettable experiences. The team's goal is to make the venue a preferred destination for event organizers and guests alike.

The Market Analysis section provides an overview of the event venue industry and the target market.

The event venue industry has experienced steady growth over the past decade and is expected to continue growing in the coming years. The high-end segment of the market is particularly attractive due to the increasing demand for premium event experiences.

The target market for the venue includes corporate clients, wedding planners, and social event organizers. The primary customer demographics are affluent individuals and businesses located in the city, as well as those from nearby cities who are looking for a luxurious event venue.

The venue will differentiate itself from its competitors by offering a combination of exceptional service, high-end amenities, and a prime location. The venue will also leverage technology to enhance the customer experience and streamline operations, making it easier for event organizers to plan and execute their events.

The Product and Service Offerings section provides a description of the venue's features and services.

The venue has a total capacity of 300 guests and includes a spacious ballroom, a cozy lounge area, and a fully equipped kitchen. The ballroom is equipped with state-of-the-art audiovisual systems and can be configured to accommodate a variety of event setups. The lounge area is perfect for intimate gatherings and cocktail receptions, while the kitchen provides ample space for catering and food preparation.

In addition to the venue itself, the business will offer a range of services to enhance the customer experience, including event planning and coordination, catering, and lighting and sound support. The venue will also partner with local vendors to provide event decor, florals, and photography services.

The pricing for the venue will be competitive with other premium event venues in the market, with a range of packages available to meet the needs of different types of events. The pricing strategy will be based on a combination of demand and cost considerations, with the goal of maximizing revenue while delivering exceptional value to customers.

business plan for event

The Marketing and Sales Strategy section provides an overview of how the venue will reach potential customers and generate revenue.

The marketing plan for the venue will focus on three primary channels: digital marketing, events and promotions, and partnerships. The digital marketing strategy will include a strong presence on social media, a website optimized for search engines, and targeted online advertising campaigns. The events and promotions strategy will include hosting events and open houses at the venue to showcase its features and services. The partnership strategy will include working with wedding planners, corporate event organizers, and other local businesses to promote the venue and generate referrals.

The Operations and Management section provides a description of the venue's organizational structure and day-to-day operations.

The venue will be owned and operated by a team of experienced event professionals who will be responsible for the overall management of the business. The team includes a General Manager, an Operations Manager, and an Event Coordinator.

The General Manager will be responsible for the overall strategic direction of the business, including financial management, marketing and sales, and customer relations. The Operations Manager will be responsible for day-to-day operations, including staffing, scheduling, and vendor management. The Event Coordinator will be responsible for event planning and coordination, ensuring that each event runs smoothly and meets the expectations of the customer.

The venue will utilize a booking and event management system that integrates with the financial and operational systems, making it easier to manage bookings, track revenue, and provide excellent customer service. The venue will also have a robust staffing plan, including a team of event staff and catering staff, to ensure that each event is staffed appropriately.

All of the unique financial projections you see here were generated using ProjectionHub’s event venue  financial projection template . Use PH20BP to enjoy a 20% discount on the template. 

The Financial Projections section provides an overview of the startup costs and the financial performance of the business.

The estimated startup costs for the business are $500,000, which will be funded through a combination of personal savings and a loan from a financial institution. The startup costs include the purchase of equipment and furnishings, leasing costs for the venue, and initial marketing expenses.

business plan for event

Financial Summary:

business plan for event

Watch how to create financial projections for your very own event venue:

business plan for event

The Conclusion and Appendices section provides a summary of the key points of the business plan and supporting documentation.

In conclusion, the event venue business is poised for success due to the growing demand for premium event experiences, the experienced ownership and management team, and the state-of-the-art facilities and services offered. This business plan outlines a comprehensive strategy for reaching potential customers, generating revenue, and delivering exceptional value to event organizers and guests.

Event Venue Business Plan FAQs

How do i start an event venue business.

To start an event venue business, you'll need to identify your target market and niche, secure a suitable location, design and set up the venue space, obtain necessary permits and licenses, establish relationships with event planners or vendors, and create marketing strategies.

What amenities should I consider offering in my event venue?

Amenities to consider offering in an event venue include seating and furniture arrangements, audiovisual equipment, lighting and sound systems, catering facilities or partnerships, restrooms, parking or valet services, and any unique features specific to your venue.

How can I attract clients to book my event venue?

To attract clients, develop a visually appealing website and online presence, showcase your venue's unique features through high-quality photos and virtual tours, offer customizable packages, provide exceptional customer service, and establish relationships with event planners or industry professionals.

How to create pricing packages for an event venue?

Pricing models for event venues can vary, and may include hourly rates, package rates based on event duration and services, tiered pricing based on the size or type of event, or customized pricing based on specific client requirements. Research the local market and industry standards to determine your pricing strategy and if you'll include any equipment rental options.

How can I effectively manage bookings and scheduling for my event venue?

You can effectively manage bookings and scheduling by utilizing event management software or tools, maintaining an up-to-date calendar, streamlining the booking process through online forms or platforms, having clear communication channels with clients, and having dedicated staff to handle inquiries and event coordination.

About the Author

Adam is the Co-founder of ProjectionHub which helps entrepreneurs create financial projections for potential investors, lenders and internal business planning. Since 2012, over 50,000 entrepreneurs from around the world have used ProjectionHub to help create financial projections.

Other Stories to Check out

Quality of earnings service providers for smb acquisitions.

Considering an SMB acquisition? Start with our "Sniff Test" for a quick and cost-effective evaluation of financial health before proceeding further.

Quality of Earnings Report: Ultimate Guide for SMBs

Dive into Quality of Earnings (QoE)reports for small business acquisitions. Understand its significance, components, and when to leverage it. Your ultimate guide awaits

How to Buy a Business with No Money Down

Learn the rare scenarios enabling the purchase of a business with no money down and delve into the complexities of selling via seller notes, highlighting the balance of expanded opportunities and inherent risks in these unique financial transactions.

Have some questions? Let us know and we'll be in touch.

Follow Polygon online:

  • Follow Polygon on Facebook
  • Follow Polygon on Youtube
  • Follow Polygon on Instagram

Site search

  • What to Watch
  • What to Play
  • PlayStation
  • All Entertainment
  • Modern Warfare 3
  • Zelda: Tears of the Kingdom
  • Baldur’s Gate 3
  • Buyer’s Guides
  • Galaxy Brains
  • All Podcasts

Filed under:

Watch Xbox’s highly anticipated ‘business update’ podcast

See what’s next for Microsoft gaming and Xbox exclusivity to be revealed

Share this story

  • Share this on Facebook
  • Share this on Reddit
  • Share All sharing options

Share All sharing options for: Watch Xbox’s highly anticipated ‘business update’ podcast

Microsoft’s update on the state of the Xbox business — whether Xbox exclusive games are going multiplatform and what the Xbox console business will look like — will be revealed on Thursday, Feb. 15. Microsoft Gaming CEO Phil Spencer, Xbox president Sarah Bond, and head of Xbox Game Studios Matt Booty promise to share updates on the Xbox business in the Official Xbox Podcast, according to a post on X from the official Xbox account .

Thursday’s special edition of the Official Xbox Podcast will available to watch on YouTube “or wherever you listen to your podcasts,” Microsoft said, including Spotify and Apple Podcasts . The business update episode of the Official Xbox Podcast will go live on Thursday at 3 p.m. EST/12 p.m. PST.

The discussion between Spencer, Bond, and Booty will hopefully address roiling rumors and reports that various Xbox-exclusive games, including titles like Sea of Thieves , Hi-Fi Rush , Indiana Jones and the Great Circle , and Starfield , might be making their way to PlayStation and Nintendo consoles. In early February, Spencer addressed the flurry of rumors in a roundabout way, promising concrete details about what’s next for the Xbox brand and platform.

“We’re listening and we hear you,” Spencer said on X . “We’ve been planning a business update event for next week, where we look forward to sharing more details with you about our vision for the future of Xbox. Stay tuned.”

The future of Xbox will reportedly still have a hardware component. According to a report from the Updater newsletter, Spencer recently told Microsoft employees at a town hall meeting that there are no plans to stop making Xbox consoles, part of a strategy that involves “multiple kinds of devices.”

Microsoft is already in the multiplatform game business, thanks to acquired properties like Minecraft, Call of Duty, Diablo, and Overwatch. But if franchises typically associated as Xbox-only, like Halo, Gears of War, Forza, and Fable, are going to PlayStation and Nintendo consoles, it would signal a radical departure from Xbox’s past. We’ll know more on Thursday.

business plan for event

The next level of puzzles.

Take a break from your day by playing a puzzle or two! We’ve got SpellTower, Typeshift, crosswords, and more.

Sign up for the newsletter Patch Notes

A weekly roundup of the best things from Polygon

Just one more thing!

Please check your email to find a confirmation email, and follow the steps to confirm your humanity.

Oops. Something went wrong. Please enter a valid email and try again.

Loading comments...

Two of the Von Erich brothers raise their fists above the ring in The Iron Claw

Oppenheimer, Thanksgiving on Netflix, The Iron Claw, and every new movie to watch this weekend

A render of the red Mario-themed Nintendo Switch model floating over a red background

Nintendo’s next-gen console reportedly delayed to 2025

A Palworld character stands in front of a yellow-ish sulfur rock

How to get sulfur in Palworld

The playable character of Palworld standing in front of a pure quartz node in the snow.

How to get pure quartz in Palworld

An image of Sonic wearing a Shadow the Hedgehod onsie. He looks like Shadow except for his face.

Sonic the Hedgehog dressed as Shadow broke my brain

Zendaya at the Dune: Part Two World Premiere. She is wearing a metal suit designed by Thierry Mugler.

Dune 2’s press tour is actually a Zendaya fashion simulator

business plan for event

Delivering Copilot for everyone

Feb 7, 2024 | Yusuf Mehdi - Executive Vice President, Consumer Chief Marketing Officer

  • Share on Facebook (opens new window)
  • Share on Twitter (opens new window)
  • Share on LinkedIn (opens new window)

Three screenshots of Microsoft Copilot

As we approach Super Bowl weekend, we’re thrilled to be a part of the festivities for the first time in four years. This year, we’re proud to celebrate the transformative power of AI and Microsoft Copilot, showcasing peoples’ “watch me” moments with Copilot enabling people to do things previously unattainable. With a simple sentence or two, you will see a budding entrepreneur turn a fledgling idea for a new product into an actionable business plan, a filmmaker’s concept into a rich set of storyboards, and a fantasy football player’s team come to life with a mascot image they can edit inline.

Coincident with the launch of our Super Bowl ad , we are also launching a significant new update to our Microsoft Copilot experience on copilot.microsoft.com and our Copilot app on iOS and Android app stores.  Today when you visit Copilot, you will see a more streamlined look and feel designed to help you bring your ideas to life and more easily gain understanding about the world. We have introduced a cleaner, sleeker look and feel for answers and a fun new carousel of suggested prompts to showcase the power of Copilot.

Today marks exactly one year since our entry into AI-powered experiences for people with Bing Chat. In that year we have learned so many new things and seen the use of our Copilot experiences explode with over 5 billion chats and 5 billion images created to date which have led to sustained growth in Edge and Bing share. Now with Copilot as our singular experience for people looking to get more out of AI creation, we are today introducing further image creation capabilities.

With Designer in Copilot, you can go beyond just creating images to now customize your generated images with inline editing right inside Copilot 1 , keeping you in the flow of your chat. Whether you want to highlight an object to make it pop with enhanced color, blur the background of your image to make your subject shine, or even reimagine your image with a different effect like pixel art, 2 Copilot has you covered, all for free.  If you’re a Copilot Pro subscriber, in addition to the above, you can also now easily resize and regenerate images between square and landscape without leaving chat. Lastly, we will soon roll out our new Designer GPT inside Copilot, which offers an immersive, dedicated canvas inside of Copilot where you can visualize your ideas.

YouTube Video

Copilot is free to use and works on Microsoft Edge, Chrome, Firefox and Safari. Or download the Copilot mobile app on iOS or Android .

AI is the defining technology of our time. Microsoft’s advancements in AI align with our company mission to empower every person and organization on the planet to achieve more. With Copilot, we’re democratizing our breakthroughs in AI to help make the promise of AI real for everyone.

1 Available in English in the United States, United Kingdom, Australia, India and New Zealand.

2 15 daily boosts included in Copilot, 100 daily boosts with a Copilot Pro subscription to be used for creative needs, faster image generation, and more detailed images.

Tags: AI , Copilot Pro , Microsoft Copilot , Microsoft Designer

  • Check us out on RSS

business plan for event

Event Planning Business Plan

Ready to start your own event planning business? Set yourself up for success by creating a solid business plan. Download this business plan template, with pre-filled examples, to inspire your own plan.

Download a free event planning business plan template in PDF or Word doc format

This form will load shortly, thanks for your patience.

Sign up arrow

What you'll get with this template:

  • A complete business plan Unlike other blank templates, our business plan examples are complete business plans with all of the text and financial forecasts already filled out. Edit the text to make the plan your own and save hundreds of hours.
  • A professional business plan template All 550 of our business plans are in the SBA-approved format that's proven to raise money from lenders and investors.
  • Instructions and help at every step Get help with clear, simple instructions for each section of the business plan. No business experience necessary.
  • A Word doc you can edit We don't just have PDF documents that make editing a challenge. Each plan is available in Word format so you can start editing your business plan example right away.

Key sections in this event planning business plan:

All of our sample business plans are complete and include all of the sections that bankers and investors expect to see. Every plan includes the following sections:

  • Executive Summary : A quick overview of your plan and entices investors to read more of your plan.
  • Company : Describes the ownership and history of your business.
  • Products and Services : Reviews what you sell and what you're offering your customers.
  • Market Analysis : Describes your customers and the size of your target market.
  • Strategy and Implementation : Provides the details of how you plan on building the business.
  • Management Team : An overview of the people behind the business and why they're the right team to make the business a success.
  • Financial Plan : A complete set of forecasts including a Profit and Loss Statement, Cash Flow Statement, and Balance Sheet.

If you're interested in learning how to write a business plan, read our free in-depth guide to writing a business plan , download our free Business Plan Template , and check out LivePlan —our award-winning business planning software.

Looking for a sample business plan PDF? You can download a few PDF examples below:

  • Accounting and Bookkeeping Sample Business Plan PDF
  • Agriculture Farm Sample Business Plan PDF
  • Cleaning Service Sample Business Plan PDF

35 day money back guarantee

Need a faster way to write your business plan? LivePlan is the #1 planning tool for over 1 million businesses.

Laptop business plan example

Discover the world’s #1 plan building software

business plan for event

Cart

  • SUGGESTED TOPICS
  • The Magazine
  • Newsletters
  • Managing Yourself
  • Managing Teams
  • Work-life Balance
  • The Big Idea
  • Data & Visuals
  • Reading Lists
  • Case Selections
  • HBR Learning
  • Topic Feeds
  • Account Settings
  • Email Preferences

How Machine Learning Will Transform Supply Chain Management

  • Narendra Agrawal,
  • Morris A. Cohen,
  • Rohan Deshpande,
  • Vinayak Deshpande

business plan for event

Businesses need better planning to make their supply chains more agile and resilient. After explaining the shortcomings of traditional planning systems, the authors describe their new approach, optimal machine learning (OML), which has proved effective in a range of industries. A central feature is its decision-support engine that can process a vast amount of historical and current supply-and-demand data, take into account a company’s priorities, and rapidly produce recommendations for ideal production quantities, shipping arrangements, and so on. The authors explain the underpinnings of OML and provide concrete examples of how two large companies implemented it and improved their supply chains’ performance.

It does a better job of using data and forecasts to make decisions.

Idea in Brief

The problem.

Flawed planning methods make it extremely difficult for companies to protect themselves against supply chain disruptions.

A new approach, called optimal machine learning (OML), can enable better decisions, without the mystery surrounding the planning recommendations produced by current machine-learning models.

The Elements

OML relies on a decision-support engine that connects input data directly to supply chain decisions and takes into account a firm’s performance priorities. Other features are a “digital twin” representation of the entire supply chain and a data storage system that integrates information throughout the supply chain and allows for quick data access and updating.

The Covid-19 pandemic, the Russia-Ukraine conflict, trade wars, and other events in recent years have disrupted supply chains and highlighted the critical need for businesses to improve planning in order to be more agile and resilient. Yet companies struggle with this challenge. One major cause is flawed forecasting, which results in delivery delays, inventory levels that are woefully out of sync with demand, and disappointing financial performance. Those consequences are hardly surprising. After all, how can inventory and production decisions be made effectively when demand forecasts are widely off?

  • Narendra Agrawal is the Benjamin and Mae Swig Professor of Information Systems and Analytics at Santa Clara University’s Leavey School of Business.
  • Morris A. Cohen is the Panasonic Professor Emeritus of Manufacturing & Logistics at the University of Pennsylvania’s Wharton School. He is also the founder of AD3 Analytics, a start-up that developed the OML methodology for supply chain management.
  • Rohan Deshpande is a machine learning scientist at Cerebras Systems and a former chief technology officer at AD3 Analytics.
  • Vinayak Deshpande is the Mann Family Distinguished Professor of Operations at the University of North Carolina’s Kenan-Flagler Business School.

Partner Center

Featured Content

" "

Cost Management

" "

Artificial Intelligence

Meet BCG X banner

BCG X Product Library

Subscribe to receive bcg insights on the most pressing issues facing international business..

" "

International Trade

/ update, these four chokepoints are threatening global trade.

Right now, more than 50% of global maritime trade is at threat of disruption in four key areas of the world.

While the conflict in the Red Sea has been high in the news agenda, there are three other maritime passageways that risk becoming chokepoints due to either geopolitical or environmental factors.

business plan for event

1. The Suez Canal and Bab El-Mandeb Strait.

The Suez Canal, which connects the Red Sea to the Mediterranean, normally accounts for about 12% of global maritime trade.

  • Since the start of Houthi attacks on international shipping in late 2023, some 470 container vessels have already been re-routed. Sending ships around the Cape of Good Hope adds between 9 and 17 days of transit time.

2. The Strait of Hormuz.

This strait, between Iran to the north and UAE and Oman to the south, is significant for both energy and goods shipping.

  • Some 20%—30% of oil trade passes through this strait, and a significant amount of global shipping volumes.

If Iran were to be drawn more directly into the ongoing conflict in the Middle East, the free passage of vessels through the strait could be at risk.

3. The Straits of Malaca and Taiwan.

The Strait of Malaca, between Singapore, Malaysia and Indonesia, is the shortest shipping route between East Asia and the Middle East and Europe and accounts for 30% of global trade.

  • Two-thirds of China’s trade passes through the strait of Malacca each year, including 80% of its energy imports.

There is an ongoing dispute between China and several members of the ASEAN trade area over a large area in the South China sea.

  • Also in the region, the strait of Taiwan is another important shipping lane—40% of the world’s container fleet pass through it.

Both trade routes are subject to heightened geopolitical uncertainty.

4. The Panama Canal.

The canal, which links the Atlantic Ocean and the Pacific Ocean, accounts for 5% of total global container trade, and some 46% of the trade from the US East Coast to East Asia.

It is facing a severe drought due to the El Niño weather phenomenon.

The authority that manages the canal has responded to low water levels by temporarily reducing both the number of transits and ensuring the weight of the cargo is suitable.

The So What

“These geopolitical risks could turn into a physical impossibility of moving goods to certain destinations. In the short term it will extend lead times on goods. In the longer term, it is likely to make firms seek shorter supply chains because of the risk and higher capital costs associated with maritime transport,” says Michael McAdoo , a BCG partner and director, and one of the authors of BCG’s Future of Trade report.

“The financial impact is likely to impact producers most as they adapt their routes to market. But, as with almost any disruption, there are also opportunities, especially for freight companies to bring new solutions,” says Peter Jameson , a BCG managing director and partner who specializes in shipping.

  • Diversify shipping routes , and transport choices. Shippers should proactively work with their logistics providers to build new solutions. Options to consider include alternative shipping routes through the Arctic, combining ship and air (for example by shipping to Dubai and then flying to Europe), or using rail for parts of the journey to avoid choke points.
  • Escort vessels. The use of military or private escorts could be considered to protect ships carrying cargo. Some governments will have a strong national interest in protecting both trade and/or their national shipping companies.
  • Prioritize advanced communications. Leveraging advanced technologies, especially artificial intelligence, is key for proactive risk management, allowing for the anticipation of disruptions and rapid response. Ships should become even more connected to each other, sharing locations and observations. Customers will also benefit from real-time updates on the progress of cargo.
  • Build inventories and storage. Companies need to plan for resilience, and may need to update or expand infrastructure, including port capacity or storage facilities. Reassessing the design and capacity of warehouses, for example, could help create a hedge around potential disruptions. As happened at the height of the COVID pandemic, companies and governments will need to assess their strategic priorities.
  • Step up contingency planning. Companies should examine how different bottlenecks may emerge or could be alleviated, and pinpoint specific areas where they are structurally exposed. Digital twins and modelling can help here. They can also look for existing points of redundancy in existing supply chains to free up capacity. Strengthening financial strategies, including comprehensive insurance and prudent financial planning is also vital to safeguard against the economic setbacks of unexpected logistical challenges. Pricing strategies may also need to be reconsidered in order to protect margins.

ABOUT BOSTON CONSULTING GROUP

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we work closely with clients to embrace a transformational approach aimed at benefiting all stakeholders—empowering organizations to grow, build sustainable competitive advantage, and drive positive societal impact.

Our diverse, global teams bring deep industry and functional expertise and a range of perspectives that question the status quo and spark change. BCG delivers solutions through leading-edge management consulting, technology and design, and corporate and digital ventures. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, fueled by the goal of helping our clients thrive and enabling them to make the world a better place.

© Boston Consulting Group 2024. All rights reserved.

For information or permission to reprint, please contact BCG at [email protected] . To find the latest BCG content and register to receive e-alerts on this topic or others, please visit bcg.com . Follow Boston Consulting Group on Facebook and X (formerly Twitter) .

Related Content

What’s Next

Read more insights from BCG’s teams of experts.

" "

Right Now from BCG

Newsletter: Expert Analysis of Topics in the News

" "

Jobs, National Security, and the Future of Trade

As global trade patterns change due to disruption, regional trade blocs with protectionist leanings gain influence.

" "

Harnessing the Tectonic Shifts in Global Manufacturing

Trade disruptions have prompted many global companies to shift where they produce and source goods. But getting the desired results requires a difficult balancing act.

" "

Supply Chain Management

BCG helps organizations focus on building resilience and sustainability into their supply chains to mitigate disruptions and trade instability. We also help maximize the return on these critical investments.

IMAGES

  1. Event Business Plan Template

    business plan for event

  2. Event Venue Business Plan Pdf: Tips, Tricks, And Insights In 2023

    business plan for event

  3. 50 Professional Event Planning Checklist Templates ᐅ TemplateLab

    business plan for event

  4. Free Template: How to Create a Winning Event Plan

    business plan for event

  5. Event Planning Template

    business plan for event

  6. Download New event Planning Business Plan Template can save at New

    business plan for event

VIDEO

  1. Business planning

  2. business plan

  3. how to show business plan

  4. Business Plan Presentation

  5. New Business Plan

  6. Aristotle Racing Team (ART)

COMMENTS

  1. How to Write an Event Business Plan

    An event business plan helps you focus on the purpose and goals of the event. In your plan, illustrate your event's financial potential and plan the resources and operating structure you'll need to deliver. Whether you're brand new or an established event planner, think of your business plan as the strategic vision for where your event ...

  2. Event Planning Business Plan Template & Guide [Updated 2024]

    Your operations plan should have two distinct sections as follows. Everyday short-term processes include all of the tasks involved in running your event planning business such as interviewing clients, making arrangements, keeping the store/studio clean, etc. Long-term goals are the milestones you hope to achieve.

  3. How to Write an Event Planning Business Plan + Free Template

    Build your business plan faster and easier with AI. Start planning now. Plans starting from $7/month. 2. Write an Executive Summary. An executive summary is the first and foremost section of your event planning business plan. It provides a brief introduction to the entire business plan.

  4. Events Business Plan Examples

    Wedding Venue Business Plan. If you do weddings or events, you already know how important planning is. The same applies to your business. Check out these sample business plans for event planning, wedding consultants, special event planners, and other event management businesses. Then use what you learn to write the plan for your own business.

  5. How to Start an Event Management Business: The Guide

    Step 1: Determine if it's a good fit. Like most jobs, your skill set and personality will largely determine your success in this field. And while you don't need to check off all the qualities on this list, here are some things to consider before you start an event management business: You can keep the big picture in mind while still taking ...

  6. Event Planning Business Plan

    An event planning business plan template is a pre-designed document that provides a structured framework for establishing and running an event planning business. This template typically includes sections and prompts for essential elements such as: Executive summary; Company description;

  7. Writing A Successful Event Planning Business Plan + Template

    The executive summary of an event planning business plan is a one to two page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan. Start with a one-line description of your event planning company. Provide a short summary of the key points in each section ...

  8. Event Planning Company Business Plan (2024)

    Emily's Event Planning. Established in 2017, Emily's Event Planning is now a well-known event planner in the Des Moines, Iowa area. The company provides event planning services for large corporate events, weddings, and birthday parties. Emily's Event Planning is most well-known for its picturesque venue choices.

  9. How to Write an Effective Event Business Plan

    Crunch the numbers for your event budget. Conduct a SWOT analysis for your event. 1. Begin your event business plan with a mission statement. Your mission statement describes your event in a short sentence or two. It helps to sell your event to important stakeholders and forms the foundation of your marketing.

  10. How to Write an Event Business Plan (+Checklist)

    Outline all your possible sources of income from the event: Then list all your predicted expenditures: Speakers and entertainers. Signage and decoration. Apps and software. Show investors that you can manage the budget. Read our guide on how to plan an event budget to help you estimate the cost of your event. 7.

  11. Start an Event Planning Business In 7 Steps

    You can start as an event planner by: Identifying your niche and target market. Building a business plan outlining your services, pricing strategy, and marketing approach. Acquiring necessary certifications or training to enhance your credibility. Networking with vendors, venues, and other industry professionals.

  12. Event Venue Business Plan Template & Example (2024)

    Starting an event venue business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.. 1. Develop An Event Venue Business Plan - The first step in starting a business is to create a detailed event venue business plan that outlines all aspects of the venture. This should include potential market ...

  13. How to Start an Event Planning Business in 2024: Step-by-Step Guide

    Prepare an Event Planning Business Plan. Consider Startup and Operations Costs. Paperwork and Legal Registration. Figure Out Pricing Strategy. Get Licenses, Permits, and Insurance. Build a Core Team. Marketing to Spread the Word. 1. Conduct Industry and Market Research.

  14. How to Write an Event Planning Business Plan

    This business plan is the roadmap for your event planning business. Keep it front and center so that you never lose sight of why you started this business, what it is about, where you want to go and how you plan to get there. Writing an event planning business plan is often a simple task combining finances, business objective, and structure in ...

  15. All you need to know about how to start an event planning business

    Create a business plan for your event planning startup. Once you identify your target market and decide on your niche, you're ready to build a business plan to map out how you'll succeed. An effective business plan helps you define your goals and the steps needed to achieve them, helping you remain focused on your goals.

  16. Writing Event Planning Business Plan: Step-by-Step Guide

    And don't worry - an event planning business plan isn't just for those who're just. concise and engaging introduction. principles that guide your operations. Explaining your target market in your event management business plan is essential for demonstrating a clear understanding of your potential clients anhow your services meet their ...

  17. Event Venue Business Plan Guide + Free Example

    Event Venue Business Plan Guide + Free Example. July 6, 2023. Adam Hoeksema. Finding the perfect venue for an event can be a daunting task, and running the perfect venue can be even more challenging. If you are looking to start your own event venue, this demands strategic thinking, careful planning, and a sharp eye for detail.

  18. PDF Event Planning Business Plan Template

    Use this template to create the business plan for your new event management business. 1. The Basic Business Information. This is a concise summary (generally a page) and quick reference guide illustrating the key points from the business and financial plan. Offer an explanation describing how the business will function.

  19. Event Planning Business Plan Example

    Solution. The Corporate Retreat Professionals (CRP) is an event planning company specializing in corporate customers. CRP will offer two types of services, retreat training services as well as product launch event planning. The retreat training services will be either leadership development training or teaming skills training.

  20. How to manage your corporate events in 2024

    How to plan and manage a business event. Seeing as internal and external corporate events are so different in scope and goal, it makes sense that planning for them won't be identical. While there is quite a bit of overlap, it can be helpful to see the different steps involved so you know you aren't missing anything as you work to manage ...

  21. Xbox business update podcast coming Feb. 15

    The business update episode of the Official Xbox Podcast will go live on Thursday at 3 p.m. EST/12 p.m. PST. ... "We've been planning a business update event for next week, where we look ...

  22. Proof of the Pudding expanding with Atlanta events spaces

    In 2022, Proof of the Pudding had more than $51.7 million in revenue and catered over 4,000 events, according to Chronicle research. Healy Weatherholtz development

  23. Delivering Copilot for everyone

    With a simple sentence or two, you will see a budding entrepreneur turn a fledgling idea for a new product into an actionable business plan, a filmmaker's concept into a rich set of storyboards, and a fantasy football player's team come to life with a mascot image they can edit inline.

  24. Free Event Planning Business Plan Template + Example

    Unlike other blank templates, our business plan examples are complete business plans with all of the text and financial forecasts already filled out. Edit the text to make the plan your own and save hundreds of hours. A professional business plan template. All 550 of our business plans are in the SBA-approved format that's proven to raise money ...

  25. About

    About - Group on Business Affairs (GBA) Group on Institutional Planning ...

  26. How Machine Learning Will Transform Supply Chain Management

    The Covid-19 pandemic, the Russia-Ukraine conflict, trade wars, and other events in recent years have disrupted supply chains and highlighted the critical need for businesses to improve planning ...

  27. These Four Chokepoints Are Threatening Global Trade

    Companies need to plan for resilience, and may need to update or expand infrastructure, including port capacity or storage facilities. Reassessing the design and capacity of warehouses, for example, could help create a hedge around potential disruptions. ... Boston Consulting Group partners with leaders in business and society to tackle their ...