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Property Development Business Plan Template

Written by Dave Lavinsky

Property Development Business Plan

You’ve come to the right place to create your Property Development business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their property development companies.

Below is a template to help you create each section of your Property Development business plan.

Executive Summary

Business overview.

Redstone Development is a new property development company located in Salt Lake City, Utah. We focus on residential property development for single-family and multi-family homes. We handle all steps of the process, from sourcing the land to selling the finished property. Redstone Development aims to be the most trusted source of affordable housing in the Salt Lake City metro area.

Redstone Development is owned and operated by Jack Grant, a real estate development industry veteran who is well-versed in the entire property development process. Jack has over 30 years of experience developing residential properties and holds a Master’s in Real Estate Development. His education, experience, and industry connections will ensure that Redstone Development becomes one of the area’s most successful property development businesses.

Product Offering

Redstone Development will handle the entire development process, including sourcing land, securing all necessary approvals and permits, construction, and sale of the finished property.

The company focuses on building single-family homes and multi-family apartment complexes in the heart of Salt Lake City. All projects are designed to make these homes aesthetically appealing and luxurious. However, they will also be affordable to ensure that anyone in the Salt Lake City area can afford to live in our properties.

Customer Focus

Redstone Development will serve home buyers and real estate investors who live and work in Salt Lake City, Utah, or the surrounding area. Salt Lake City is a growing city in need of additional housing. More people come to this beautiful city every year, which reduces the number of available homes and apartment units. Therefore, we will target buyers who are struggling to find affordable housing.

Furthermore, there are thousands of first-time home buyers in the area. These buyers are an ideal target market for the company.

Management Team

Redstone Development will be owned and operated by Jack Grant. He recruited his former administrative assistant, Sheila Johnson, to be his Office Manager and help manage the office and operations.

Jack has over 30 years of experience developing residential properties and worked for several of our competitors. He also holds a Master’s in Real Estate Development from the University of Utah. His education, experience, and industry connections will ensure that Redstone Development becomes one of the area’s most successful real estate development businesses.

Sheila Johnson has been Jack Grant’s loyal administrative assistant for over ten years at a former property development firm. Jack relies strongly on Sheila’s diligence, attention to detail, and focus when organizing his clients, schedule, and files. Sheila has worked in the property development industry for so long that she understands all aspects required to run a successful property development company.

Jack will also employ several other full-time and part-time staff to assist with all aspects of running a real estate development business.

Success Factors

Redstone Development will be able to achieve success by offering the following competitive advantages:

  • Location: Redstone Development’s office is near the center of town, in the shopping district of the city. It is visible from the street, where many residents shop for both day-to-day and luxury items.
  • Client-oriented service: Redstone Development will have a full-time assistant with property development experience to keep in contact with clients and answer their everyday questions. Jack realizes the importance of accessibility and will further keep in touch with his clients through monthly newsletters.
  • Management: Jack has been highly successful working in the property development sector. His unique qualifications will serve customers in a much more sophisticated manner than many of Redstone Development’s competitors.
  • Relationships: Having worked and lived in the community his whole life, Jack knows many local leaders, real estate agents, and other influencers in the local property development industry.

Financial Highlights

Redstone Development is seeking $1,000,000 in debt financing to launch its property development business. The funding will be dedicated to purchasing our first property, construction costs, securing the office space, and purchasing office equipment and supplies. Funding will also be dedicated toward six months of overhead costs, including payroll, rent, and marketing costs. The breakout of the funding is below:

  • Office space build-out: $50,000
  • Office equipment, supplies, and materials: $20,000
  • Land purchase and construction expenses: $530,000
  • Six months of overhead expenses (payroll, rent, utilities): $250,000
  • Marketing costs: $50,000
  • Working capital: $100,000

The following graph below outlines the pro forma financial projections for Redstone Development.

business plan for estate development

Company Overview

Who is redstone development.

Redstone Development is a new property development company located in Salt Lake City, Utah. We focus on residential property development for single-family and multi-family homes. We handle all steps of the property development process, from sourcing the land to selling the finished property. Redstone Development aims to be the most trusted source of affordable housing in the Salt Lake City metro area.

Redstone Development is owned and operated by Jack Grant, who is a real estate development industry veteran and well-versed in the entire property development process. Jack has over 30 years of experience developing residential properties and holds a Master’s in Real Estate Development. His education, experience, and industry connections will ensure that Redstone Development becomes one of the area’s most successful property development businesses.

Redstone Development’s History

After 30 years of working in the property development industry, Jack Grant began researching what it would take to create his own property development company. This included a thorough analysis of the costs, market, demographics, and competition. Jack has compiled enough information to develop his business plan and approach investors.

Once his market analysis was complete, Jack began surveying the local office spaces available and located an ideal location for the property development headquarters. Jack incorporated Redstone Development as a Limited Liability Corporation on October 1st, 2022.

Once the lease is finalized on the office space, renovations can be completed to make the office a welcoming environment to meet with clients.

Since incorporation, Redstone Development has achieved the following milestones:

  • Located available office space for rent that is ideal for meeting with clients
  • Identified the first property to develop
  • Developed the company’s name, logo, and website
  • Hired an interior designer for the decor and furniture layout
  • Determined equipment and fixture requirements
  • Began recruiting key employees

Redstone Development’s Services

Redstone Development will handle the entire property development process, including sourcing land, securing all necessary approvals and permits, construction, and sale of the finished property.

Industry Analysis

The real estate and property development industries have been strong over the past few years. As of 2021, the real estate industry was valued at $3.69 trillion and is expected to grow at a compound annual growth rate of 5.2% from now until 2030.

This growth will be driven by increasing demand for personal housing. Millennials and Gen-Z are beginning to rent their first apartments or buy their first homes. After years of living with family or roommates, they are ready to have a space to call their own. This trend is leading to a substantial demand for housing that many cities are struggling to supply.

The main challenge to the property development industry is the decrease in market size in the land development industry. Over the past five years, the industry saw an average annual decline of 0.7%. However, we believe that the pandemic was a considerable factor in this decline. Currently, the land development market is valued at $12 billion USD, and we expect it to grow substantially due to the growth of similar industries and the increasing demand for housing, as mentioned above.

Customer Analysis

Demographic profile of target market.

Redstone Development will serve home buyers and real estate investors in Salt Lake City, Utah, and its surrounding areas.

The community of Salt Lake City has thousands of first-time home buyers, residential real estate investment firms, and people looking for affordable housing options in the area. The company will also target millennials specifically since the majority of first-time home buyers are in this age group.

The precise demographics for Salt Lake City, Utah are:

Customer Segmentation

Redstone Development will primarily target the following customer profiles:

  • Home buyers
  • Real estate investors
  • Millennials
  • Apartment/Condominium management companies

Competitive Analysis

Direct and indirect competitors.

Redstone Development will face competition from other companies with similar business profiles. A description of each competitor company is below.

Upscale Property Developers, Inc.

Upscale Property Developers, Inc. is a property development company in Salt Lake City. In business for over 40 years, Upscale Property Developers, Inc. provides oversight for the entire property development process for new single-family and multi-family residences, commercial offices, and government buildings across the area. Upscale Property Developers, Inc also offers a variety of property renovation, demolition, and revitalization services for existing buildings.

Although Upscale Property Developers, Inc. provides homes with a luxury aesthetic, they are also the most expensive property developments on the market, thus resulting in many first-time home buyers being priced out of the market.

Premium Property Development Solutions

Established in 1990, Premium Property Development Solutions is a property developer of new commercial and residential properties in Salt Lake City. The company specializes in eco-friendly building materials and upscale design options for individual and corporate clients. Clients can customize their building design or choose from a variety of standard design options. The company employs experienced property developers and designers who are well-versed in green building design.

Premium Property Development Solutions is more affordable than Upscale Property Developers Inc. but is still out of most first-time home buyers’ price ranges.

Salt Lake Residential

Salt Lake Residential is also a local property development company that manages the complete property development process from sourcing and permitting to construction and sale. They are mostly known for their unique apartment complex designs but are equipped to take on a variety of different builds. The company has been in business for about ten years and has developed a reputation for building quality homes for affordable prices.

Although Salt Lake Residential has a similar value proposition of luxury homes at affordable prices, this company lacks the green building and eco-efficiency component to their business model, thus losing out on business from eco-conscious home buyers.

Competitive Advantage

Redstone Development enjoys several advantages over its competitors. Those advantages include:

  • Location: Redstone Development’s office is near the center of town, in the city’s shopping district. It is visible from the street, where many residents shop for both day-to-day and luxury items.

Marketing Plan

Brand & value proposition.

Redstone Development will offer the following unique value proposition to its clientele:

  • Service built on long-term relationships and personal attention
  • Big-firm expertise in a small-firm environment
  • Client-focused property development, where the company’s interests are aligned with the client
  • Effective project management
  • Affordable pricing

Promotions Strategy

The promotions strategy for Redstone Development is as follows:

Website/SEO

Redstone Development will invest heavily in developing a professional website that displays all of the features and benefits of the property development company. It will also invest heavily in SEO so the brand’s website will appear at the top of search engine results.

Social Media

Redstone Development will invest heavily in a social media advertising campaign. The marketing manager will create the company’s social media accounts and invest in ads on all social media platforms. It will use targeted marketing to appeal to the target demographics.

Print Advertising

The company will invest in professionally designed advertisements to be printed in real estate publications. Redstone Development will also list its properties for sale in key local publications, including newspapers, area magazines, and its own newsletter.

Community Events/Organizations

The company will promote itself by distributing marketing materials and participating in local community events, such as local festivals, business networking, or sporting events.

Redstone Development’s pricing will be moderate so consumers feel they receive great value when purchasing properties from the company.

Operations Plan

The following will be the operations plan for Redstone Development.

Operation Functions:

  • Jack Grant will be the Owner and President of the company. He will oversee all staff and manage client relations. He will also oversee all major aspects of the development projects. Jack has spent the past year recruiting the following staff:
  • Sheila Johnson – Office Manager who will manage the office administration, client files, and accounts payable.
  • Kenneth Bohannon – Staff Accountant will provide all client accounting, tax payments, and monthly financial reporting.
  • Beth Martinez – Marketing Manager who will provide all marketing for Redstone Development and each property it manages.
  • Jack will also hire a team of architects, engineers, interior designers, and contractors to design and build the properties.

Milestones:

The following are a series of steps that lead to our vision of long-term success. Redstone Development expects to achieve the following milestones in the following six months:

1/1/202X         Finalize lease agreement

2/1/202X         Design and build out Redstone Development

3/1/202X         Hire and train initial staff

4/1/202X         Purchase first property for development

5/1/202X         Kickoff of promotional campaign

6/1/202X         Find second property for development

Jack has over 30 years of experience developing residential properties and worked for several of our competitors. He also holds a Master’s in Real Estate Development from the University of Utah. His education, experience, and industry connections will ensure that Redstone Development becomes one of the area’s most successful property development businesses.

Jack will also employ several other full-time and part-time staff to assist with all aspects of running a real estate development business as outlined in the Operations Plan.

Financial Plan

Key revenue & costs.

Redstone Development’s revenues will come primarily from the sale of completed properties. The company will sell new single-family homes, multi-family townhomes, and apartment complexes/condominium properties to individual buyers and investors.

The cost drivers will be the overhead costs required to staff a property development office. The expenses will be the payroll cost, rent, utilities, office supplies, and marketing materials.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required to achieve the revenue and cost numbers in the financials and to pay off the startup business loan.

  • Average monthly payroll expenses: $50,000
  • Office lease per year: $100,000

Financial Projections

Income statement, balance sheet, cash flow statement, property development business plan faqs, what is a property development business plan.

A property development business plan is a plan to start and/or grow your property development business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Property Development business plan using our Property Development Business Plan Template here .

What are the Main Types of Property Development Businesses?

There are a number of different kinds of property development businesses , some examples include: Single-family detached housing, Multifamily housing, Developing and Subdividing Lots, and Commercial buildings.

How Do You Get Funding for Your Real Estate Development Business Plan?

Property Development businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding. This is true for a real estate developer business plan and a real estate investment business plan template.

What are the Steps To Start a Property Development Business?

Starting a property development business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Write A Property Development Business Plan - The first step in starting a business is to create a detailed real estate development company business plan that outlines all aspects of the venture. This should include market research on the real estate market and potential target market size, information the services you will offer, marketing strategies, pricing details and a solid financial plan.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your property development business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your property development business is in compliance with local laws.

3. Register Your Property Development Business - Once you have chosen a legal structure, the next step is to register your property development business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your property development business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Property Development Equipment & Supplies - In order to start your property development business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your property development business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

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How to write a business plan for your real estate development venture.

business plan for a real estate development venture

A real estate development venture can be a lucrative and rewarding business.

It offers the opportunity to create value in a tangible asset while also providing a steady stream of income.

But, first thing first, you need to write a business plan.

A business plan is a critical tool for any new project, especially a real estate development venture. It will help you to identify the financial and operational objectives of the project, and provide a clear roadmap for success.

In short, a good business plan will help make sure your real estate development venture is profitable .

What should you consider when writing a business plan for a real estate development venture? What components should be part of the structure? What metrics should be considered for the financial assessment? How can I write a business plan efficiently and effectively?

This article will address and answer all these questions.

Finally, please note that you don't have to start your business plan from scratch.

You can download our business plan for a real estate development venture and adapt it to suit your business needs.

business plan property developer

Building a business plan for a real estate development venture

Should you consider writing a business plan for your real estate development venture.

Yes, you should consider writing a business plan for your real estate development venture.

Developing a robust business plan will enable you to:

  • learn about the real estate development market
  • stay on top of the industry's emerging trends
  • uncover what makes a real estate development venture viable
  • understand the market demands, architectural preferences, and sustainability goals for real estate development projects
  • come up with a unique value proposition for your property construction project
  • evaluate competitive strategies
  • find distinctive competitive edges for your real estate development venture
  • find a business model that will generate positive cash flows
  • formulate an airtight strategy to maximize business growth
  • assess potential risks involved in a real estate development venture, such as financial feasibility, construction delays, and market demand

Our team has created a business plan for a real estate development venture that is designed to make it easier for you to achieve all the elements listed.

How to organize a business plan for a real estate development venture?

Inside a business plan, you'll find many facts, numbers, and indicators. It must be well structured, to make easy to read and digest.

When we made our business plan for a real estate development venture , we made sure it had a proper structure.

You'll see 5 different sections (Opportunity, Project, Market Research, Strategy and Finances).

1. Market Opportunity

The section number one is titled "Market Opportunity."

Explore this section to access comprehensive data and insights related to the real estate development venture, enabling you to understand market trends and pursue profitable real estate projects.

We revamp this section twice a year for up-to-date data.

2. Project Presentation

In the "Project" section, describe your real estate development venture, including the types of properties, innovative design approaches, sustainability initiatives, and highlight the unique value proposition for buyers and investors.

At the end of this section, provide a brief introduction about yourself and your qualifications for real estate development.

Highlight your experience in the industry, your track record of successful projects, and your vision for creating exceptional properties that meet market demands and enhance communities.

We've provided you with wording. You can modify it to fit your idea perfectly.

3. Market Research

After that, comes the "Market Research" section.

In this section, you will find a market segmentation analysis for your real estate development venture.

It includes a study of competing real estate development projects and emphasizes your venture's competitive advantages. A tailored SWOT analysis is also provided.

4. Strategy

Within the "Strategy" section, a detailed plan spanning three years is presented, highlighting the initiatives and actions necessary to make your real estate development venture highly profitable.

In addition, you'll find a marketing strategy, a risk management strategy, and a Business Model Canvas that has been filled in.

5. Finances

Ultimately, the "Finances" section presents a comprehensive view of the financials and estimates for your project.

business plan real estate development venture

How to write an Executive Summary for a real estate development venture?

The Executive Summary serves as an introduction to the business plan for your real estate development venture.

Don't go beyond 2 pages; concentrate on the crucial information.

The aim of this document is to make the reader want to explore your business plan.

In the Executive Summary of your real estate development venture, answer the following questions: what type of real estate development does your venture focus on? who is your target market? who are your competitors in the industry? how do you differentiate from them? what funding do you require?

How to do the market analysis for a real estate development venture?

The market study of your real estate development venture helps you understand external factors such as customer preferences for properties, competition within the real estate market, and emerging trends in property development.

By conducting an extensive market analysis, a real estate development venture can understand market demands, offer innovative real estate projects, optimize pricing strategies, and execute targeted marketing campaigns, ultimately leading to increased property sales, project success, and a prominent position in the real estate industry.

This is what we've outlined in the "Market Research" section of our business plan for a real estate development venture :

  • key insights and trends in real estate development, including property development projects, market demand for housing, and sustainable construction practices
  • a list of potential audiences for a real estate development venture
  • the competitive comparison
  • the competitive advantages to build for a real estate development venture

business plan real estate development venture

The key points of the business plan for a real estate development venture

What's the business model of a real estate development venture, business model of a real estate development venture.

A real estate development venture's business model revolves around acquiring land or properties and developing them into residential, commercial, or mixed-use projects for sale or lease. Revenue is generated through property sales or rental income.

The business model focuses on identifying development opportunities, conducting feasibility studies, effective marketing to target property buyers or tenants, and building strong relationships with architects, contractors, or real estate professionals.

Success depends on property market analysis, project planning and execution, delivering high-quality developments, fostering positive customer experiences and recommendations, and continuously identifying and evaluating profitable real estate development opportunities in the market.

Business model vs Business plan

Please don't mix up the terms "business plan" and "business model."

A business model describes how a company generates income and operates successfully.

In a business plan, you delineate your business model employing a resource called the Business Model Canvas.

Rest assured, there is a Business Model Canvas (already completed) in our business plan for a real estate development venture .

How do you identify the market segments of a real estate development venture?

Market segmentation for your real estate agency involves dividing your potential clients into different groups based on their real estate needs, property types, and preferences.

These categories may include factors such as residential properties, commercial properties, luxury properties, or clients seeking specific real estate services (e.g., buying, selling, renting).

By segmenting your market, you can offer specialized real estate services and expertise that cater to each segment's specific requirements. For example, you might provide comprehensive residential real estate services, including assistance with buying or selling homes, offer commercial real estate services for businesses seeking office spaces or retail properties, specialize in luxury properties and cater to high-end clients looking for premium real estate options, or focus on specific real estate services such as property management or rental assistance.

Market segmentation allows you to effectively target your marketing efforts, showcase your knowledge of specific property types or markets, and provide personalized and professional real estate services that meet the unique needs and preferences of each client segment.

In the business plan for a real estate development venture , you will find a detailed market segmentation that gives you insights into your potential customers.

How to conduct a competitor analysis for a real estate development venture?

It's clear that you won't be the only real estate development venture in the market. There are other developers working on projects to create residential and commercial properties.

To create a successful business plan, it's crucial to thoroughly analyze your competitors. This involves carefully identifying and studying their offer, while also evaluating their strengths and weaknesses.

Be mindful of their weaknesses (such as inadequate project planning, lack of market research, or poor construction quality).

Why is it crucial to address these aspects? Because these weaknesses can impact the success of real estate development ventures.

By focusing on these areas, you can conduct thorough market analysis, offer innovative and desirable properties, and provide exceptional customer service, positioning your real estate development venture as a trusted and sought-after player in the market.

It's what we call competitive advantages—work on developing them for a distinct business identity.

Here are some examples of competitive advantages for a real estate development venture: strategic property selection, innovative and sustainable designs, strong project management, efficient construction and timelines, attention to market demands and trends, comprehensive financial analysis, successful partnerships and investor relationships.

How to draft a SWOT analysis for a property developer?

A SWOT analysis can help identify strengths, weaknesses, opportunities, and threats, and provide valuable insights into the potential success of a real estate development venture.

As you can guess, there is indeed a completed and editable SWOT matrix in our business plan for a real estate development venture

The strengths for a real estate development venture

The "S" in SWOT symbolizes Strengths, indicating the project's internal factors that give it a competitive edge.

For a real estate development venture, potential strengths could include access to capital, a strong team of experienced professionals, expertise in local markets, and an established network of contacts.

The weaknesses for a real estate development venture

When we talk about the "W," we're talking about Weaknesses, which are the weaker parts of the project that need improvement.

For a real estate development venture, potential weaknesses include inadequate capital, lack of industry knowledge, poor market timing, and inadequate resources.

The opportunities for a real estate development venture

The letter "O" denotes Opportunities in SWOT, signifying the potential advantages or favorable external conditions for the project.

In the case of a real estate development venture, potential opportunities could include building a mixed-use complex, constructing an apartment complex, renovating a historic building, and developing a housing subdivision.

The threats for a real estate development venture

The letter "T" denotes Threats in SWOT, signifying the external risks or unfavorable factors that can impact the project's outcomes.

How to elaborate a marketing strategy for a property developer?

A marketing strategy is an important part of a business plan as it outlines how a business will attract customers and drive revenue.

A real estate development venture can attract potential buyers or investors by developing an effective marketing approach that showcases the venture's innovative architectural designs, prime locations, and investment potential.

Investors won't be interested in your property developer business without effective marketing; showcasing your successful projects, innovative designs, and potential for growth is crucial.

Are you utilizing marketing tactics to promote your real estate development venture? Consider creating visually appealing renderings or virtual tours of your properties, attending real estate industry conferences or trade shows, and leveraging online platforms to reach potential investors or homebuyers.

Don't fret if you lack knowledge in marketing and communication – there's no need to worry.

How to build a solid financial plan for a property developer?

A solid business plan must include detailed financial information such as projected income, expenses, cash flow, and balance sheets.

As part of your business planning process, you'll be required to predict the revenue for your real estate development venture.

Of course, this revenue forecast will have to make sense.

Our financial plan for a real estate development venture is easy to use and includes built-in checks to help you identify and correct any assumptions, ensuring you create reliable projections with confidence.

Without a doubt, you will be required to draft a provisional budget for your real estate development venture . Make certain to include all expenses without exception - you can find them all listed in our financial plan!

A key aspect of your financial plan is the break-even analysis, which helps determine whether your real estate development venture will become a profitable company or not.

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How To Write A Real Estate Business Plan

business plan for estate development

What is a real estate business plan?

8 must-haves in a business plan

How to write a business plan

Real estate business plan tips

Success in the real estate investing industry won’t happen overnight, and it definitely won’t happen without proper planning or implementation. For entrepreneurs, a  real estate development business plan can serve as a road map to all of your business operations. Simply put, a real estate business plan will serve an essential role in forming your investing career.

Investors will need to strategize several key elements to create a successful business plan. These include future goals, company values, financing strategies, and more. Once complete, a business plan can create the foundation for smooth operations and outline a future with unlimited potential for your investing career. Keep reading to learn how to create a real estate investment business plan today.

What Is A Real Estate Investing Business Plan?

A real estate business plan is a living document that provides the framework for business operations and goals. A business plan will include future goals for the company and organized steps to get there. While business plans can vary from investor to investor, they will typically include planning for one to five years at a time.

Drafting a business plan for real estate investing purposes is, without a doubt, one of the single most important steps a new investor can take. An REI business plan will help you avoid potential obstacles while simultaneously placing you in a position to succeed. It is a blueprint to follow when things are going according to plan and even when they veer off course. If for nothing else, a real estate company’s business plan will ensure that investors know which steps to follow to achieve their goals. In many ways, nothing is more valuable to today’s investors. It is the plan, after all, to follow the most direct path to success.

real estate investing business plan

8 Must-Haves In A Real Estate Business Plan

As a whole, a real estate business plan should address a company’s short and long-term goals. To accurately portray a company’s vision, the right business plan will require more information than a future vision. A strong real estate investing business plan will provide a detailed look at its ins and outs. This can include the organizational structure, financial information, marketing outline, and more.  When done right, it will serve as a comprehensive overview for anyone who interacts with your business, whether internally or externally.

That said, creating an REI business plan will require a persistent attention to detail. For new investors drafting a real estate company business plan may seem like a daunting task, and quite honestly it is. The secret is knowing which ingredients must be added (and when). Below are seven must-haves for a well executed business plan:

Outline the company values and mission statement.

Break down future goals into short and long term.

Strategize the strengths and weaknesses of the company.

Formulate the best investment strategy for each property and your respective goals.

Include potential marketing and branding efforts.

State how the company will be financed (and by whom).

Explain who is working for the business.

Answer any “what ifs” with backup plans and exit strategies.

These components matter the most, and a quality real estate business plan will delve into each category to ensure maximum optimization.

A company vision statement is essentially your mission statement and values. While these may not be the first step in planning your company, a vision will be crucial to the success of your business. Company values will guide you through investment decisions and inspire others to work with your business time and time again. They should align potential employees, lenders, and possible tenants with the motivations behind your company.

Before writing your company vision, think through examples you like both in and out of the real estate industry. Is there a company whose values you identify with? Or, are there mission statements you dislike? Use other companies as a starting point when creating your own set of values. Feel free to reach out to your mentor or other network connections for feedback as you plan. Most importantly, think about the qualities you value and how they can fit into your business plan.

Goals are one of the most important elements in a successful business plan. This is because not only do goals provide an end goal for your company, but they also outline the steps required to get there. It can be helpful to think about goals in two categories: short-term and long-term. Long-term goals will typically outline your plans for the company. These can include ideal investment types, profit numbers, and company size. Short-term goals are the smaller, actionable steps required to get there.

For example, one long-term business goal could be to land four wholesale deals by the end of the year. Short-term goals will make this more achievable by breaking it into smaller steps. A few short-term goals that might help you land those four wholesale deals could be to create a direct mail campaign for your market area, establish a buyers list with 50 contacts, and secure your first property under contract. Breaking down long-term goals is a great way to hold yourself accountable, create deadlines and accomplish what you set out to.

3. SWOT Analysis

SWOT stands for strengths, weaknesses, opportunities, and threats. A SWOT analysis involves thinking through each of these areas as you evaluate your company and potential competitors. This framework allows business owners to better understand what is working for the company and identify potential areas for improvement. SWOT analyses are used across industries as a way to create more actionable solutions to potential issues.

To think through a SWOT analysis for your real estate business plan, first, identify your company’s potential strengths and weaknesses. Do you have high-quality tenants? Are you struggling to raise capital? Be honest with yourself as you write out each category. Then, take a step back and look at your market area and competitors to identify threats and opportunities. A potential threat could be whether or not your rental prices are in line with comparable properties. On the other hand, a potential opportunity could boost your property’s amenities to be more competitive in the area.

4. Investment Strategy

Any good real estate investment business plan requires the ability to implement a sound investment strategy. If for nothing else, there are several exit strategies a business may execute to secure profits: rehabbing, wholesaling, and renting — to name a few. Investors will want to analyze their market and determine which strategy will best suit their goals. Those with long-term retirement goals may want to consider leaning heavily into rental properties. However, those without the funds to build a rental portfolio may want to consider getting started by wholesaling. Whatever the case may be, now is the time to figure out what you want to do with each property you come across. It is important to note, however, that this strategy will change from property to property. Therefore, investors need to determine their exit strategy based on the asset and their current goals. This section needs to be added to a real estate investment business plan because it will come in handy once a prospective deal is found.

5. Marketing Plan

While marketing may seem like the cherry on top of a sound business plan, marketing efforts will actually play an integral role in your business’s foundation. A marketing plan should include your business logo, website, social media outlets, and advertising efforts. Together these elements can build a solid brand for your business, which will help you build a strong business reputation and ultimately build trust with investors, clients, and more.

First, to plan your marketing, think about how your brand can illustrate the company values and mission statement you have created. Consider the ways you can incorporate your vision into your logo or website. Remember, in addition to attracting new clients, marketing efforts can also help maintain relationships with existing connections. For a step by step guide to drafting a real estate marketing plan , be sure to read this guide.

6. Financing Plan

Writing the financial portion of a business plan can be tricky, especially if you are starting your business. As a general rule, a financial plan will include the income statement, cash flow, and balance sheet for a business. A financial plan should also include short and long-term goals regarding the profits and losses of a company. Together, this information will help make business decisions, raise capital, and report on business performance.

Perhaps the most important factor when creating a financial plan is accuracy. While many investors want to report on high profits or low losses, manipulating data will not boost your business performance in any way. Come up with a system of organization that works for you and always ensure your financial statements are authentic. As a whole, a financial plan should help you identify what is and isn’t working for your business.

7. Teams & Small Business Systems

No successful business plan is complete without an outline of the operations and management. Think: how your business is being run and by whom. This information will include the organizational structure, office management (if any), and an outline of any ongoing projects or properties. Investors can even include future goals for team growth and operational changes when planning this information.

Even if you are just starting or have yet to launch your business, it is still necessary to plan your business structure. Start by planning what tasks you will be responsible for, and look for areas you will need help with. If you have a business partner, think through your strengths and weaknesses and look for areas you can best complement each other. For additional guidance, set up a meeting with your real estate mentor. They can provide valuable insights into their own business structure, which can serve as a jumping-off point for your planning.

8. Exit Strategies & Back Up Plans

Believe it or not, every successful company out there has a backup plan. Businesses fail every day, but investors can position themselves to survive even the worst-case scenario by creating a backup plan. That’s why it’s crucial to strategize alternative exit strategies and backup plans for your investment business. These will help you create a plan of action if something goes wrong and help you address any potential problems before they happen.

This section of a business plan should answer all of the “what if” questions a potential lender, employee, or client might have. What if a property remains on the market for longer than expected? What if a seller backs out before closing? What if a property has a higher than average vacancy rate? These questions (and many more) are worth thinking through as you create your business plan.

How To Write A Real Estate Investment Business Plan: Template

The impact of a truly great real estate investment business plan can last for the duration of your entire career, whereas a poor plan can get in the way of your future goals. The truth is: a real estate business plan is of the utmost importance, and as a new investor it deserves your undivided attention. Again, writing a business plan for real estate investing is no simple task, but it can be done correctly. Follow our real estate investment business plan template to ensure you get it right the first time around:

Write an executive summary that provides a birds eye view of the company.

Include a description of company goals and how you plan to achieve them.

Demonstrate your expertise with a thorough market analysis.

Specify who is working at your company and their qualifications.

Summarize what products and services your business has to offer.

Outline the intended marketing strategy for each aspect of your business.

1. Executive Summary

The first step is to define your mission and vision. In a nutshell, your executive summary is a snapshot of your business as a whole, and it will generally include a mission statement, company description, growth data, products and services, financial strategy, and future aspirations. This is the “why” of your business plan, and it should be clearly defined.

2. Company Description

The next step is to examine your business and provide a high-level review of the various elements, including goals and how you intend to achieve them. Investors should describe the nature of their business, as well as their targeted marketplace. Explain how services or products will meet said needs, address specific customers, organizations, or businesses the company will serve, and explain the competitive advantage the business offers.

3. Market Analysis

This section will identify and illustrate your knowledge of the industry. It will generally consist of information about your target market, including distinguishing characteristics, size, market shares, and pricing and gross margin targets. A thorough market outline will also include your SWOT analysis.

4. Organization & Management

This is where you explain who does what in your business. This section should include your company’s organizational structure, details of the ownership, profiles on the management team, and qualifications. While this may seem unnecessary as a real estate investor, the people reading your business plan may want to know who’s in charge. Make sure you leave no stone unturned.

5. Services Or Products

What are you selling? How will it benefit your customers? This is the part of your real estate business plan where you provide information on your product or service, including its benefits over competitors. In essence, it will offer a description of your product/service, details on its life cycle, information on intellectual property, as well as research and development activities, which could include future R&D activities and efforts. Since real estate investment is more of a service, beginner investors must identify why their service is better than others in the industry. It could include experience.

6. Marketing Strategy

A marketing strategy will generally encompass how a business owner intends to market or sell their product and service. This includes a market penetration strategy, a plan for future growth, distribution channels, and a comprehensive communication strategy. When creating a marketing strategy for a real estate business plan, investors should think about how they plan to identify and contact new leads. They should then think about the various communication options: social media, direct mail, a company website, etc. Your business plan’s marketing portion should essentially cover the practical steps of operating and growing your business.

real estate investor business plan

Additional Real Estate Business Plan Tips

A successful business plan is no impossible to create; however, it will take time to get it right. Here are a few extra tips to keep in mind as you develop a plan for your real estate investing business:

Tailor Your Executive Summary To Different Audiences: An executive summary will open your business plan and introduce the company. Though the bulk of your business plan will remain consistent, the executive summary should be tailored to the specific audience at hand. A business plan is not only for you but potential investors, lenders, and clients. Keep your intended audience in mind when drafting the executive summary and answer any potential questions they may have.

Articulate What You Want: Too often, investors working on their business plan will hide what they are looking for, whether it be funding or a joint venture. Do not bury the lede when trying to get your point across. Be clear about your goals up front in a business plan, and get your point across early.

Prove You Know The Market: When you write the company description, it is crucial to include information about your market area. This could include average sale prices, median income, vacancy rates, and more. If you intend to acquire rental properties, you may even want to go a step further and answer questions about new developments and housing trends. Show that you have your finger on the pulse of a market, and your business plan will be much more compelling for those who read it.

Do Homework On The Competition: Many real estate business plans fail to fully analyze the competition. This may be partly because it can be difficult to see what your competitors are doing, unlike a business with tangible products. While you won’t get a tour of a competitor’s company, you can play prospect and see what they offer. Subscribe to their newsletter, check out their website, or visit their open house. Getting a first-hand look at what others are doing in your market can greatly help create a business plan.

Be Realistic With Your Operations & Management: It can be easy to overestimate your projections when creating a business plan, specifically when it comes to the organization and management section. Some investors will claim they do everything themselves, while others predict hiring a much larger team than they do. It is important to really think through how your business will operate regularly. When writing your business plan, be realistic about what needs to be done and who will be doing it.

Create Example Deals: At this point, investors will want to find a way to illustrate their plans moving forward. Literally or figuratively, illustrate the steps involved in future deals: purchases, cash flow, appreciation, sales, trades, 1031 exchanges, cash-on-cash return, and more. Doing so should give investors a good idea of what their deals will look like in the future. While it’s not guaranteed to happen, envisioning things has a way of making them easier in the future.

Schedule Business Update Sessions: Your real estate business plan is not an ironclad document that you complete and then never look at again. It’s an evolving outline that should continually be reviewed and tweaked. One good technique is to schedule regular review sessions to go over your business plan. Look for ways to improve and streamline your business plan so it’s as clear and persuasive as you want it to be.

Reevauating Your Real Estate Business Plan

A business plan will serve as a guide for every decision you make in your company, which is exactly why it should be reevaluated regularly. It is recommended to reassess your business plan each year to account for growth and changes. This will allow you to update your business goals, accounting books, and organizational structures. While you want to avoid changing things like your logo or branding too frequently, it can be helpful to update department budgets or business procedures each year.

The size of your business is crucial to keep in mind as you reevaluate annually. Not only in terms of employees and management structures but also in terms of marketing plans and business activities. Always incorporate new expenses and income into your business plan to help ensure you make the most of your resources. This will help your business stay on an upward trajectory over time and allow you to stay focused on your end goals.

Above all else, a  real estate development business plan will be inspiring and informative. It should reveal why your business is more than just a dream and include actionable steps to make your vision a reality. No matter where you are with your investing career, a detailed business plan can guide your future in more ways than one. After all, a thorough plan will anticipate the best path to success. Follow the template above as you plan your real estate business, and make sure it’s a good one.

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business plan for estate development

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  • Writing a Business Plan

Writing a business plan may seem a daunting task as there are so many moving parts and concepts to address. Take it one step at a time and be sure to schedule regular review (quarterly, semi-annually, or annually) of your plan to be sure you on are track to meet your goals.

Essential Components of a Real Estate Business Plan

Why Write a Business Plan?

Making a business plan creates the foundation for your business. It provides an easy-to-understand framework and allows you to navigate the unexpected.

Quick Takeaways

  • A good business plan not only creates a road map for your business, but helps you work through your goals and get them on paper
  • Business plans come in many formats and contain many sections, but even the most basic should include a mission and vision statement, marketing plans, and a proposed management structure
  • Business plans can help you get investors and new business partners

Source: Write Your Business Plan: United States Small Business Association

Writing a business plan is imperative to getting your business of the ground. While every plan is different – and most likely depends on the type and size of your business – there are some basic elements you don’t want to ignore.

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NAR Library & Archives has already done the research for you. References (formerly Field Guides) offer links to articles, eBooks, websites, statistics, and more to provide a comprehensive overview of perspectives. EBSCO articles ( E ) are available only to NAR members and require the member's nar.realtor login.

Defining Your Mis​sion & Vision

Writing a business plan begins by defining your business’s mission and vision statement. Though creating such a statement may seem like fluff, it is an important exercise. The mission and vision statement sets the foundation upon which to launch your business. It is difficult to move forward successfully without first defining your business and the ideals under which your business operates. A company description should be included as a part of the mission and vision statement. Some questions you should ask yourself include: 

  • What type of real estate do you sell?
  • Where is your business located?
  • Who founded your business?
  • What sets your business apart from your competitors?

What is a Vision Statement ( Business News Daily , Feb. 21, 2023)

How to Write a Mission Statement ( The Balance , Jan. 2, 2020)

How to Write a Mission Statement ( Janel M. Radtke , 1998)

Using a SWOT Analysis to Structure Your Business Plan

Once you’ve created a mission and vision statement, the next step is to develop a SWOT analysis. SWOT stands for “Strengths, Weaknesses, Opportunities, and Threats.” It is difficult to set goals for your business without first enumerating your business’s strengths and weaknesses, and the strengths and weaknesses of your competitors. Evaluate by using the following questions:

  • Do you offer superior customer service as compared with your competitors?
  • Do you specialize in a niche market? What experiences do you have that set you apart from your competitors?
  • What are your competitors’ strengths?
  • Where do you see the market already saturated, and where are there opportunities for expansion and growth?

Strength, Weakness, Opportunity, and Threat (SWOT) ( Investopedia , Apr. 21, 2023)

How to Conduct a SWOT Analysis for Your Small Business ( SCORE , Apr. 28, 2022)

SWOT Analysis Toolbox ( University of Washington )

Setting ​Business Goals

Next, translate your mission and vision into tangible goals. For instance, if your mission statement is to make every client feel like your most important client, think about the following:

  • How specifically will you implement this?
  • Do you want to grow your business?
  • Is this growth measured by gross revenue, profit, personnel, or physical office space?
  • How much growth do you aim for annually?
  • What specific targets will you strive to hit annually in the next few years?

What are Business Goals? Definition, How To Set Business Goals and Examples ( Indeed , Mar. 10, 2023)

Planning and Goal Setting for Small Business ( U.S. Small Business Administration )

  • Regular work goals.
  • Problem-solving goals.
  • Innovative goals.
  • Development goals

Establishing a Format

Most businesses either follow a traditional business plan format or a lean startup plan.

Traditional Business Plan

A traditional business plan is detailed and comprehensive. Writing this business plan takes more time. A traditional business plan typically contains the following elements:

  • Executive Summary
  • Company description
  • Market analysis
  • Organization and management
  • Service or product line
  • Marketing and sales
  • Funding request
  • Financial projections

Lean Startup Plan

A lean startup plan requires high-level focus but is easier to write, with an emphasis on key elements. A lean startup plan typically contains the following elements:

  • Key partnerships
  • Key activities
  • Key resources
  • Value proposition
  • Customer relationships
  • Customer segments
  • Cost structure
  • Revenue stream

Creating a Marketing Plan

You may wish to create a marketing plan as either a section of your business plan or as an addendum. The Marketing Mix concerns product , price , place and promotion .

  • What is your product?
  • How does your price distinguish you from your competitors—is it industry average, upper quartile, or lower quartile?
  • How does your pricing strategy benefit your clients?
  • How and where will you promote your services?
  • What types of promotions will you advertise?
  • Will you ask clients for referrals or use coupons?
  • Which channels will you use to place your marketing message?

Your Guide to Creating a Small Business Marketing Plan ( Business.com , Mar. 22, 2023)

10 Questions You Need to Answer to Create a Powerful Marketing Plan ( The Balance , Jan. 16, 2020)

Developing a Marketing Plan ( Federal Deposit Insurance Corporation )

Forming a Team

Ensuring the cooperation of all colleagues, supervisors, and supervisees involved in your plan is another important element to consider. Some questions to consider are:

  • Is your business plan’s success contingent upon the cooperation of your colleagues?
  • If so, what specifically do you need them to do?
  • How will you evaluate their participation?
  • Are they on-board with the role you have assigned them?
  • How will you get “buy in” from these individuals?

How to Start a Rock-Solid Real Estate Team ( The Close , May 26, 2020)

Don’t Start a Real Estate Team Without Asking Yourself These 8 Questions ( Homelight , Jan. 21, 2020)

Implementing a Business Plan and Reviewing Regularly

Implementation and follow-up are frequently overlooked aspects to the business plan, yet vital to the success of the plan. Set dates (annually, semi-annually, quarterly, or monthly) to review your business plans goals. Consider the following while reviewing:

  • Are you on track?
  • Are the goals reasonable to achieve, impossible, or too easy?
  • How do you measure success—is it by revenue, profit, or number of transactions?

And lastly, think about overall goals.

  • How do you plan to implement your business plan’s goals?
  • When will you review and refine your business plan goals?
  • What process will you use to review your goals?
  • What types of quantitative and qualitative data will you collect and use to measure your success?

These items are only a few sections of a business plan. Depending on your business, you may want to include additional sections in your plan such as a:

  • Cover letter stating the reasoning behind developing a business plan
  • Non-disclosure statement
  • Table of contents

How To Write a Business Proposal Letter (With Examples) ( Indeed , Mar. 10, 2023)

How To Implement Your Business Plan Objectives ( The Balance , Aug. 19, 2022)

The Bottom Line

Creating a business plan may seem daunting, but by understanding your business and market fully, you can create a plan that generates success (however you choose to define it).

Real Estate Business Plans – Samples, Instructional Guides, and Templates

9 Steps to Writing a Real Estate Business Plan + Templates ( The Close , Apr. 17, 2023)

How to Write a Real Estate Business Plan (+Free Template) ( Fit Small Business , Jun. 21, 2022)

The Ultimate Guide to Creating a Real Estate Business Plan + Free Template ( Placester )

Write Your Business Plan ( U.S. Small Business Administration )

General Business Plans – Samples, Instructional Guides, and Templates

Business Plan Template for a Startup Business ( SCORE , May 12, 2023)

Guide to Creating a Business Plan with Template (Business News Daily, Feb. 21, 2023)

Nine Lessons These Entrepreneurs Wish They Knew Before Writing Their First Business Plans ( Forbes , Jul. 25, 2021)

How to Write a Business Plan 101 ( Entrepreneur , Feb. 22, 2021)

Books, eBooks & Other Resources

Ebooks & other resources.

The following eBooks and digital audiobooks are available to NAR members:

20 Minute Manager: Creating Business Plans Gather Your Resources, Describe the Opportunity, Get Buy-in (eBook) E

The Straightforward Business Plan (eBook)

Business Plan Checklist (eBook)

The SWOT Analysis (eBook)

The Business Plan Workbook (eBook)

Start-Up! A Beginner's Guide to Planning a 21st Century Business (eBook)

Complete Book of Business Plans (eBook)

How to Write a Business Plan (eBook)

The Easy Step by Step Guide to Writing a Business Plan and Making it Work (eBook)

Business Planning: 25 Keys to a Sound Business Plan (Audiobook)

Your First Business Plan, 5 th Edition (eBook)

Anatomy of a Business Plan (eBook)

Writing a Business Plan and Making it Work (Audiobook)

The Social Network Business Plan (eBook)

Books, Videos, Research Reports & More

As a member benefit, the following resources and more are available for loan through the NAR Library. Items will be mailed directly to you or made available for pickup at the REALTOR® Building in Chicago.

Writing an Effective Business Plan (Deloitte and Touche, 1999) HD 1375 D37w

Have an idea for a real estate topic? Send us your suggestions .

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Financial Model, Business Plan and Dashboard Templates - FinModelsLab

How To Write a Business Plan for Real Estate Development Services in 9 Steps: Checklist

By alex ryzhkov, resources on real estate development services.

  • Financial Model
  • Business Plan
  • Value Proposition
  • One-Page Business Plan

Are you ready to dive into the exciting and lucrative world of real estate development services? With the US real estate industry experiencing a steady growth, now is the perfect time to get involved in this profitable business. According to the National Association of Realtors, the real estate industry contributed over $3.7 trillion to the US GDP in 2020 alone, indicating its immense potential for success. Whether you're a seasoned entrepreneur or a budding investor, writing a comprehensive business plan is crucial for turning your real estate development dreams into a reality.

So, how do you go about crafting a business plan for your real estate development services? We've got you covered with this 9-step checklist to guide you through the process. By following these steps, you'll be well on your way to building a solid foundation for your business and increasing your chances of success in this competitive industry.

  • Define your business concept and target market
  • Conduct market research and analysis
  • Identify your competitors and analyze their strengths and weaknesses
  • Determine your unique value proposition and differentiation strategy
  • Set clear and realistic goals and objectives
  • Develop a comprehensive financial plan
  • Create a marketing plan and branding strategy
  • Assess the legal and regulatory requirements for operating in the real estate development industry
  • Build a competent and skilled team of professionals

By methodically addressing these key aspects of your business plan, you'll be able to navigate the complex real estate development industry with confidence and clarity. So let's get started on your journey to success!

Define Your Business Concept And Target Market

When starting a real estate development services business, it is crucial to clearly define your business concept and identify your target market. This step forms the foundation of your entire business plan and will help guide your decision-making process.

To define your business concept, consider what specific real estate development services you want to offer. Will you focus on residential, commercial, or mixed-use projects? Will you specialize in a particular niche, such as luxury properties or affordable housing? Clearly defining your business concept will help differentiate you from your competitors and attract potential investors and partners.

Once you have defined your business concept, it is important to identify your target market. Who are the potential clients or customers for your real estate development services? Are you targeting individual homeowners, small businesses, or large corporations? Understanding your target market will help you tailor your services and marketing efforts to effectively reach and engage your potential clients.

Tips for Defining Your Business Concept and Target Market:

  • Conduct market research to identify gaps and opportunities in the real estate development industry.
  • Consider your expertise and resources when choosing your target market.
  • Understand the demographic and economic factors that influence the demand for real estate development services in your target market.
  • Stay updated with the latest trends and preferences in the real estate industry to adapt your business concept accordingly.
  • Regularly review and reassess your target market to ensure it aligns with your business goals and objectives.

Conduct Market Research and Analysis

Conducting thorough market research and analysis is crucial for the success of your real estate development services business. It provides you with valuable insights and data about your target market, enabling you to make informed decisions and develop effective strategies.

Here are some key steps to follow when conducting market research and analysis:

  • Identify your target market: Determine the specific demographic, geographic, and psychographic characteristics of your ideal customers. Understand their needs, preferences, and buying behaviors.
  • Study industry trends: Stay updated on the latest trends and developments in the real estate development industry. This includes changes in consumer preferences, market demand, and regulatory policies.
  • Analyze the competitive landscape: Identify your competitors and closely examine their strengths and weaknesses. Understand their pricing strategies, market positioning, and unique selling propositions.
  • Evaluate market demand and supply: Assess the demand and supply dynamics in the real estate market. Determine the current and future demand for properties in your target market, as well as the existing supply and potential gaps.
  • Conduct a SWOT analysis: Analyze your business's strengths, weaknesses, opportunities, and threats. This will help you identify areas where your business has a competitive advantage and areas where you need to improve.

Tips for Conducting Market Research and Analysis:

  • Utilize online resources: Take advantage of online databases, industry reports, and market research tools to gather data and insights about your target market.
  • Survey potential customers: Conduct surveys or interviews with prospective buyers or investors to gather their opinions, preferences, and feedback.
  • Network with industry professionals: Attend real estate conferences, join industry associations, and engage with experts in the field to stay informed about market trends and gain valuable insights.
  • Monitor economic indicators: Keep track of economic indicators, such as interest rates, employment rates, and GDP growth, as they can significantly impact the real estate market.

By conducting thorough market research and analysis, you can gain a deep understanding of your target market, competitors, and industry trends. This knowledge will guide you in making informed decisions and developing effective strategies to succeed in the real estate development services business.

Identify Your Competitors And Analyze Their Strengths And Weaknesses

Identifying your competitors in the real estate development services industry is crucial for developing a successful business plan. By understanding who your competitors are and analyzing their strengths and weaknesses, you can gain valuable insights that will help you position your business effectively.

1. Conduct thorough market research: Start by conducting comprehensive market research to identify all the players in your target market. This includes both direct competitors who offer similar services and indirect competitors who may provide alternative solutions to potential clients. Use online resources, industry reports, and networking to gather this information.

2. Analyze their strengths: Once you have identified your competitors, analyze their strengths to understand what sets them apart in the market. Look at their track record, portfolio of successfully completed projects, and reputation within the industry. Consider what aspects of their business model or service offering could be considered a strength, such as specialized expertise or strong relationships with key stakeholders.

⟨div class='blog_div_tips'⟩ Tip: Create a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis for each competitor to have a clear understanding of their competitive advantages and disadvantages. This will help you identify areas where your business can differentiate itself.

3. Identify their weaknesses: In addition to analyzing their strengths, it is equally important to identify your competitors' weaknesses. This could include factors such as limited market reach, lack of innovation, or a lack of financial stability. By understanding their weaknesses, you can identify areas where your business can capitalize and provide added value to potential clients.

4. Differentiate your business: Once you have analyzed your competitors' strengths and weaknesses, use this information to differentiate your business. Identify areas where you can provide a unique value proposition and develop strategies to address any gaps or shortcomings in the market. This could include offering specialized services, implementing innovative technologies, or focusing on specific client segments that may be underserved by your competitors.

By thoroughly analyzing your competitors and understanding their strengths and weaknesses, you can position your real estate development services business for success. This information will inform your overall business strategy and help you stand out in a competitive market.

Determine Your Unique Value Proposition and Differentiation Strategy

When developing a business plan for real estate development services, it is crucial to determine your unique value proposition and differentiation strategy. This will help you stand out from your competitors and attract potential investors or partners.

Firstly, identify the specific needs and preferences of your target market . Understanding what your potential clients are looking for in a real estate development project will allow you to tailor your services to meet their demands. Conduct thorough market research to gain insights into the market trends, demographics, and preferences of your target audience.

Secondly, analyze your competitors' strengths and weaknesses to identify gaps in the market that you can fill. Look for areas where your competitors may be lacking or not fully addressing the needs of the market. This will help you position yourself as a unique and valuable player in the industry.

Once you have a clear understanding of the market and your competitors, it's time to define your unique value proposition . This is the key benefit or advantage that sets you apart from others in the industry. It could be a specific expertise, a unique approach to development, or a strong track record of successful projects. Highlight this value proposition in your business plan to showcase why investors should choose to partner with you.

Develop a differentiation strategy to further establish your unique position in the market. This could include providing innovative design concepts, offering sustainable and environmentally-friendly developments, or utilizing advanced technology in your projects. By differentiating yourself from competitors, you can attract potential partners who are seeking something distinct and valuable.

  • Highlight your unique expertise or experience in real estate development.
  • Emphasize any innovative or cutting-edge practices or technologies that you employ.
  • Showcase any awards or recognition you have received in the industry.
  • Develop a strong brand identity that aligns with your unique value proposition.
  • Regularly reassess and adapt your value proposition and differentiation strategy to stay relevant in the market.

Set Clear And Realistic Goals And Objectives

Setting clear and realistic goals and objectives is a critical step in creating a successful business plan for real estate development services. These goals and objectives will serve as a roadmap for your business, guiding your decisions and actions as you work towards achieving them. Here are some important considerations when setting your goals:

  • Start by defining your long-term vision for your real estate development company. What do you want to achieve in the next 5, 10, or even 20 years? This will help you set overarching goals that align with your overall vision.
  • Break down your long-term goals into smaller, actionable objectives. These objectives should be specific, measurable, achievable, relevant, and time-bound (SMART). For example, if your long-term goal is to develop 10 residential projects in the next 5 years, your objective could be to acquire at least one suitable land parcel for development each year.
  • Consider both financial and non-financial goals. Financial goals may include revenue targets, return on investment, or profitability ratios. Non-financial goals may include building strong relationships with investors or stakeholders, achieving high customer satisfaction ratings, or establishing a reputation for quality and innovation in the real estate market.
  • Regularly review and revise your goals and objectives. The real estate development industry is dynamic and constantly evolving, so it's important to adapt your goals as needed. Monitor your progress, make adjustments when necessary, and celebrate successes along the way.

Tips for setting clear and realistic goals and objectives:

  • Focus on a few key goals that are most important to the success of your business. Trying to achieve too many goals at once can lead to dilution of resources and lack of focus.
  • Involve key stakeholders, such as investors or members of your team, in the goal-setting process. This will ensure alignment and buy-in from all parties involved.
  • Break down your goals into short-term milestones to create a sense of progress and motivate your team. Celebrating small wins can boost morale and keep everyone motivated.
  • Regularly track and evaluate your progress towards your goals. Use key performance indicators (KPIs) to measure success and identify areas for improvement.
  • Be flexible and willing to adjust your goals if necessary. The real estate market can be unpredictable, and being able to adapt to changing circumstances is crucial for success.

Develop A Comprehensive Financial Plan

Developing a comprehensive financial plan for your real estate development services is crucial for ensuring the success and viability of your business. A robust financial plan will not only help you make informed decisions but also attract potential investors and lenders.

To begin, conduct a detailed analysis of your project's costs and revenue potential . This includes estimating expenses such as land acquisition, construction costs, permits and fees, labor, marketing, and ongoing operational expenses. On the revenue side, consider factors such as rental income, sales proceeds, and potential appreciation of the property.

Financial Planning Tips:

  • Make sure to account for any potential contingencies or unforeseen expenses in your financial plan.
  • Consider hiring a professional financial consultant or accountant experienced in real estate development to assist you with this step.
  • Use robust financial modeling techniques to project cash flows, return on investment, and profitability over the project's lifespan.
  • Include a sensitivity analysis to assess the impact of various external factors, such as changes in interest rates or market conditions, on your financial projections.

Once you have estimated your costs and revenue, prepare an income statement, balance sheet, and cash flow statement to provide a comprehensive view of your project's financial performance. These financial statements will help you gauge the profitability and financial health of your development services.

In addition, consider the financing options available to fund your real estate development services . This may include equity financing from partners or investors, debt financing through loans or mortgages, or a combination of both. Evaluate the terms and conditions of different financing options to determine the most suitable and cost-effective solution for your business.

Lastly, regularly review and update your financial plan as your project progresses and circumstances change. This will help you track your performance against the initial projections and make any necessary adjustments along the way.

Remember, a well-developed financial plan is essential for managing risks, attracting investors, and ultimately achieving success in the real estate development industry.

Create A Marketing Plan And Branding Strategy

Once you have defined your business concept and target market, conducted market research and analysis, and identified your competitors, it's time to create a marketing plan and branding strategy to promote your real estate development services. This step is crucial for establishing your brand identity and attracting potential investors and partners.

1. Define your target audience: Determine the specific demographics and characteristics of your ideal customer or investor. This will help inform your marketing messaging and tactics.

2. Develop your unique selling proposition (USP): Identify the key features and benefits that set your real estate development services apart from your competitors. Highlight the value you bring and why potential investors should choose to work with you.

3. Create a compelling brand image: Develop a visually appealing and professional brand identity that reflects your company values and resonates with your target audience. This includes designing a logo, choosing colors and fonts, and establishing brand guidelines for consistency.

4. Craft a powerful marketing message: Create a clear and concise message that communicates the essence of your real estate development services. This message should address the unique needs and pain points of your target audience while highlighting the solutions you offer.

5. Determine the most effective marketing channels: Consider the best platforms and channels to reach your target audience. This could include online advertising, social media marketing, content marketing, and traditional marketing methods such as print media or direct mail.

6. Develop a content strategy: Create valuable and informative content that positions you as an industry expert. This could include blog posts, articles, case studies, and videos that showcase your expertise and provide helpful insights to potential investors and partners.

7. Implement lead generation strategies: Develop a plan to generate leads and convert them into potential investors or partners. This may involve building a contact database, hosting webinars or events, offering free resources or consultations, and utilizing lead nurturing tactics.

  • Utilize social media platforms to showcase your real estate projects and engage with your target audience.
  • Consider partnering with influential individuals or organizations in the real estate industry to increase your brand visibility and credibility.
  • Monitor and analyze the effectiveness of your marketing efforts regularly to make data-driven decisions and optimize your strategies.

By creating a comprehensive marketing plan and branding strategy, you can effectively promote your real estate development services, attract potential investors and partners, and differentiate yourself in a competitive market.

Assess The Legal And Regulatory Requirements For Operating In The Real Estate Development Industry

Ensuring compliance with the legal and regulatory requirements is crucial when operating in the real estate development industry. Failure to do so can result in costly legal battles, fines, or even the suspension of your business operations. It is essential to thoroughly assess and understand the legal landscape before embarking on any real estate development project.

1. Research local zoning and land use regulations:

  • Familiarize yourself with the zoning ordinances and land use regulations in the specific jurisdiction where you plan to develop your real estate projects. Each area may have different rules and restrictions that could impact your development plans.
  • Consult with local authorities or hire a lawyer with expertise in real estate law to ensure compliance with these regulations.

2. Obtain necessary permits and licenses:

  • Contact your local building department or relevant government agencies to understand the specific permits and licenses required for your real estate development activities.
  • Apply for and acquire all necessary permits and licenses before commencing any construction or development work.

3. Understand environmental regulations:

  • Research and comply with environmental regulations to avoid potential liability and ensure sustainability in your real estate development projects.
  • Consider hiring environmental consultants to assess potential risks and develop strategies to mitigate them.

4. Familiarize yourself with construction and safety codes:

  • Stay up-to-date with local, state, and federal construction and safety codes to ensure that your projects meet all required standards.
  • Consult with architects, engineers, and contractors to ensure compliance throughout the development process.
  • Build a strong network of legal advisors and consultants with expertise in real estate development regulations and laws.
  • Stay updated with any changes or updates in the legal and regulatory landscape related to real estate development.
  • Keep meticulous records of permits, licenses, and compliance documentation to demonstrate legal compliance.

By thoroughly assessing and understanding the legal and regulatory requirements, you can ensure that your real estate development projects proceed smoothly and avoid any legal complications. Remember, compliance is key to building a successful and sustainable business in the industry.

Build A Competent And Skilled Team Of Professionals

Building a competent and skilled team of professionals is crucial to the success of your real estate development services business. You need a team that not only has the necessary expertise and qualifications, but also shares your vision and values. Here are some key considerations when assembling your team:

Identify your core team:

Start by identifying the key roles and positions you need to fill in your organization. This may include project managers, architects, engineers, finance professionals, legal advisors, and marketing experts. Look for individuals with relevant experience and a proven track record in the real estate development industry.

Seek specialized expertise:

Depending on the nature of your projects, you may need specialists in areas like environmental assessments, construction management, or property acquisition. Look for professionals who can bring unique skills and knowledge to the table and enhance the overall capabilities of your team.

Consider cultural fit:

When bringing in new team members, it's important to consider their compatibility with your organization's culture and values. Look for candidates who align with your mission and who are enthusiastic about the work you do. This will help foster a positive and productive work environment.

Invest in ongoing training and development:

Real estate development is a dynamic industry, and it's essential for your team to stay abreast of the latest trends and best practices. Encourage and support ongoing training and professional development opportunities for your team members. This will keep them motivated, engaged, and equipped with the skills needed to tackle new challenges.

Emphasize effective communication:

Strong communication is vital for a successful team. Foster an environment where open and honest communication is encouraged. Regularly provide updates to your team and ensure they are well-informed about project goals, timelines, and any changes or challenges that may arise.

Remember, building a competent and skilled team requires time and effort, but it's an investment that will pay off in the long run. Surround yourself with individuals who are passionate, capable, and share your vision, and you'll be well-positioned for success in the real estate development services industry.

In conclusion, writing a business plan for real estate development services requires careful consideration and thorough research. By following the nine steps outlined in this checklist, you can create a comprehensive and well-rounded plan that sets you up for success in the highly competitive real estate industry.

Defining your business concept and target market is the first crucial step in understanding your niche and positioning within the market. Conducting thorough market research and analysis allows you to identify opportunities and potential challenges, as well as determine the demand for your services.

Identifying your competitors and analyzing their strengths and weaknesses provides valuable insights into your competitive landscape. This information can help you develop a unique value proposition and differentiation strategy that sets you apart from the competition.

Setting clear and realistic goals and objectives is essential for guiding your business and measuring success. Developing a comprehensive financial plan ensures that you have a clear understanding of the financial requirements and potential returns of each project.

Creating a marketing plan and branding strategy helps you effectively promote your services and attract clients and investors. Assessing the legal and regulatory requirements for operating in the real estate development industry ensures compliance and mitigates risks.

Lastly, building a competent and skilled team of professionals is crucial for executing your business plan and delivering on your commitments. By following these steps, you can increase your chances of success in the real estate development services industry.

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Real Estate | How To

How to Write a Real Estate Business Plan (+ Free Template)

Published June 30, 2023

Published Jun 30, 2023

Gina Baker

REVIEWED BY: Gina Baker

Jealie Dacanay

WRITTEN BY: Jealie Dacanay

This article is part of a larger series on How to Become a Real Estate Agent .

  • 1 Write Your Mission Statement
  • 2 Conduct a SWOT Analysis
  • 3 Set Specific & Measurable Goals
  • 4 Plan Your Marketing Strategies & Tactics
  • 5 Create a Lead Generation & Nurturing Strategy
  • 6 Calculate Your Income Goal
  • 7 Set Times to Revisit Your Business Plan
  • 8 Why Agents Need a Real Estate Business Plan
  • 9 Real Estate Business Plan Examples & Templates
  • 10 Bottom Line
  • 11 Frequently Asked Questions (FAQs)

A real estate business plan lays the groundwork and provides direction on income targets, marketing tactics, goal setting, lead generation, and an overview of your industry’s competition. It describes your company’s mission statement in detail and assesses your SWOT (strengths, weaknesses, opportunities, and threats) as an organization. Business plans should include measurable goals and financial projections that you can review periodically throughout the year to ensure you meet your goals.

Continue reading to see real estate business plan examples and discover how to write a real estate business plan. Start by making your own by downloading and using the free real estate business plan template we’ve provided below.

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Real Estate Business Plan Template

Real estate business plan template.

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💡Quick tip:

Market Leader provides a comprehensive paid inbound lead, automated marketing, and CRM solution to help agents acquire, engage, and nurture real estate leads.

Furthermore, Market Leader offers and guarantees you a number of exclusive seller and buyer leads in your target niche at a monthly rate.

1. Write Your Mission Statement

Every real estate agent’s business plan should begin with a mission statement, identifying your values and why your business exists. Your mission statement serves as the guide to achieving your ultimate business objective. When you create a solid clear mission statement, all other items identified in your realtor business plan should be aimed at fulfilling this statement.

A screenshot of Compass' website.

Compass’ mission statement: “Our mission is to help everyone find their place in the world.” (Source: Compass )

Your mission statement should identify your target audience, what product or service you provide, and what makes your business distinct. As seen in the example above, a powerful mission statement should be short and concise but sums up a business objective.

Let’s take Compass’ mission statement above as an example: “Our mission is to help everyone find their place in the world.” The statement identifies what the company offers, for what reasons, and who it benefits.

2. Conduct a SWOT Analysis

SWOT is an acronym that stands for a business’ strengths, weaknesses, opportunities, and threats. The primary objective of these four elements is to assess a business by evaluating internal and external factors that can drive decision-making and help you make more money . Conducting a SWOT analysis as you develop your business plan for real estate uncovers opportunities to differentiate yourself from the massive competition currently on the market.

Strengths & Weaknesses

Strengths and weaknesses are internal parts of your organization. Strengths identify what product or services you provide better than others, your access to resources, and items that benefit your customers. Weaknesses are items that need improvement, lack of resources, or what your competition does better. These are items within your control to change because you can convert a weakness into a strength.

See the example below if “Agent X” was doing their SWOT analysis:

Opportunities & Threats

External factors drive opportunities and threats and are areas you can take advantage of to benefit your business. Examples of opportunities can be shifts in the current marketplace, emerging trends you can capitalize on, features that competitors lack, or even changes with your competitors. Threats, on the other hand, are anything that can negatively impact your business. You don’t have control over changing the opportunities or threats, but you can develop a practice to anticipate and protect your business against the threats.

The opportunities and threats for “Agent X” would be:

When you complete your SWOT analysis, use it as a guide when creating strategies to meet your business objectives. To gain the most benefit from creating a SWOT analysis, make sure you are being realistic about your business and evaluating it in its present state. You don’t want to be unrealistic by listing strengths or opportunities that don’t exist yet, and you want to allocate time and money to the most impactful solution to your business issues.

If “Agent X” completed the above SWOT analysis, a few strategies they could derive would be:

  • Incentivize agents to keep them at the brokerage for longer
  • Implement a technology-based key machine to reduce lost keys and keep the team accountable
  • Find a competitive advantage against competing brokerages and use that in marketing messages

Example of Zillow Premier Agent Agent Finder advertising for three featured agents.

Zillow agent finder (Source: Zillow )

To help agents locate other brokerages operating in your preferred market, agents can use Zillow’s agent finder page as a research tool to see which agents or brokerages are operating in a specific area. You can find an agent by location, name, specialty, and language. Once you click on a Zillow profile , you can read their reviews, see their team members, contact and website information, and property listings. Take a deep dive into your competitor profiles and can use the information to implement strategies within your own business.

Visit Zillow

Read how our experts feel about this real estate lead generation company in our Zillow Premier Agent review .

3. Set Specific & Measurable Goals

You’re ready to set some business goals after clearly defining your mission statement and SWOT analysis. Goals can help set the tone to increase your performance and drive your business in the right direction. Your goals should have a definitive way to show progress, which can be a prime motivator to keep you on track to achieving them.

Each goal should follow a pattern to identify set criteria. This will ensure that your daily efforts are performed to meet business objectives within a set period. A way to do this is by using SMART goals:

Examples of SMART goals for agents or brokerages:

  • Increase closed transactions by 20% to a total of 150 deals within the next year
  • I will ask all closed clients for a referral and review within 30 days of closing the deal

Goals can be split into short-term and long-term goals. Short-term goal lengths vary between days and weeks but do not exceed six months. Short-term goals can also be worked on simultaneously with long-term goals. Long-term goals can take up to six months or more to complete and require careful planning and perseverance. A mix of short-term and long-term goals will help you maintain motivation.

All goals are equally important; however, success will stem from how you prioritize each one. Slowly add on additional goals as you have the capacity and feel comfortable with the current progress of your current set of goals. Without identifying your business goals, you’ll leave your results up to luck to attain your business objectives.

4. Plan Your Marketing Strategies & Tactics

Developing marketing strategies and tactics and implementing them help you identify and locate your current value proposition in the real estate industry, along with specific timelines for execution. In addition to determining your overall business objectives and goals, your marketing strategy and plan should include the following:

  • Pinpoint general marketing goals
  • Estimate projected marketing budget
  • Know your geographic farm area data and identify your target niche audience
  • Analyze market competition
  • Identify your unique selling proposition
  • Establish a timeline and set your plan in motion
  • Track your progress and readjust as needed

While a marketing strategy identifies the overall marketing goals of your business, developing marketing tactics will help you achieve those individual goals. They can include referral business tactics, retention efforts, and ways to acquire new customers. For example, you can offer incentives to anyone who refers your business, or you can implement new email drip campaigns to help increase lead conversion rates.

These tactics should have set key performance indicators (KPIs) to help you evaluate your performance. For instance, a KPI you can set for your business could be that referral business should exceed 20% of your lead generation sources.

If you’re unsure how to put together your marketing plan, check out our article Real Estate Marketing Plan Template & Strategy Guide and download the free template to get started.

Postcard campaign examples from ProspectsPLUS!.

Postcard campaign example (Source: ProspectsPLUS! )

If direct mail is part of your promotion strategy, services like ProspectsPLUS! can help easily create and distribute mailers to a targeted area. It also has options for postcards , brochures, newsletters , flyers, and folders. You can also send mailers to prospective clients by geographic or demographic farm areas through its campaigns. Check out its templates and mailing options today.

Visit ProspectsPLUS!

Read how our experts feel about this real estate direct mail service in our ProspectsPLUS! review .

5. Create a Lead Generation & Nurturing Strategy

Having a successful lead generation strategy will help you maintain business growth. Lead generation can be performed organically and through paid advertisements to attract and convert prospective clients. In addition to generating leads, agents should have systems to manage, nurture, and re-engage with contacts to maximize opportunities.

Generating leads through a multipronged approach is the best way to maintain lead flow. Use organic strategies like hosting an open house, reaching out to your sphere of influence, and attending networking events. Employ paid generation strategies, such as purchasing leads from a lead generation company or setting up a website to funnel potential clients. Your marketing strategies will directly correlate with your lead generation strategies.

Every lead is an opportunity, even if they don’t immediately convert into a deal. Effectively nurturing leads can make sure no opportunity falls through the cracks. Agents can nurture leads by continuously engaging and developing relationships with prospective leads . It’s important to provide prospective clients with a constant flow of essential and relevant information, depending on where they are in the real estate buying or selling process.

Here are the top lead generation companies for real estate agents and brokers:

Engage more efficiently with buyer and seller leads using Market Leader’s new feature Network Boost. Network Boost has shown a 40% increase in agents successfully connecting with leads. Market Leader social media experts design highly targeted and optimized ads for your Instagram and Facebook. As visitors engage with your ads, they will be prompted to complete a form and funnel directly into your Market Leader client relationship manager (CRM). This will also trigger an automatic marketing campaign that nurtures your clients and lets you know they are ready to engage with you personally. Try Market Leader’s Network Boost today.

6. Calculate Your Income Goal

Your income goal is one of the most critical items to be included in your business plan. While this may be more difficult for new agents who are still learning the business, it’s still necessary to estimate the amount of money you will earn for the year. Work with an experienced agent or mentor to help you estimate your monetary goals. For professional agents, review your previous years to judge your income goals for the upcoming year.

To calculate your income goal and the amount of work you’ll need to complete to get to that goal, you’ll need to have some basic number estimates:

  • Net income: The amount of money you will put in your pocket after commission splits with your real estate brokerage.
  • Fee split with brokerage: This is the agreed-upon commission split you have with your brokerage for each completed transaction. For example, if you have a 70/30 split with your brokerage, you will collect 70% of the commission, and your brokerage will receive a 30% commission for each deal.
  • Estimate of completed deals per year: You also want to estimate the number of deals you intend to complete yearly. Remember that some months will be busier than others, so make sure to account for holidays, weather, and your schedule.

Real Estate Yearly Goal Calculator

By figuring out these numbers, you can give yourself a realistic number for your income goal. Compute the gross income commission (GCI) or amount of money you must make before the commission splits and the average profit per deal and month you’ll need to reach your goal.

For a more detailed breakdown of your yearly goal, download and use our yearly goal calculator. Input your information into the highlighted yellow boxes, and the spreadsheet will automatically calculate the GCI, total deal count, and gross income you’ll have to earn each month to reach your goal. Adjust the average gross commission per deal and brokerage split as necessary.

FitSmallBusiness Year Goal Calculator

FitSmallBusiness Year Goal Calculato template.

For additional information on real estate agent salaries, review our article Real Estate Agent Salary: How Much Do Real Estate Agents Make?

7. Set Times to Revisit Your Business Plan

Business plans are only effective if you use them. A business plan is a roadmap for your business, and you’ll need to revisit it often to ensure you’re staying on track. It should be a constant resource to guide you through meeting your goals and business objectives, but it’s not necessarily set in stone if you need to make any changes.

Agents should revisit their business plans monthly to measure progress and make any changes to stay the course. If you find that you’re missing the times set for your goals, then you should continue to revisit your business plan regularly. Changing the business plan itself should occur annually once you can have a complete picture of your yearly performance. Evaluating the business plan can help you discover new strategies and ensure you have the appropriate resources for the upcoming year.

Pipedrive user dashboard

Overall status of sales activities in the dashboard (Source: Pipedrive )

Sales software like Pipedrive can help you track your overall business performance when revisiting your business plan. It presents company sales data in easy-to-visualize dashboards that track your business performance and contains forecasting tools to project future revenue. It can maintain company and team goals with progress tracking to keep goals top of mind.

Visit Pipedrive

Read how our experts feel about this real estate customer relationship manager (CRM) system in our Pipedrive review .

Why Agents Need a Real Estate Business Plan

A real estate business plan keeps you up to date on market developments and one step ahead of your competitors. It also enables you to test lead-generating tactics and create new marketing campaigns while keeping track of results over time. A solid business plan for a real estate agent presents the following:

  • Where you are at the moment
  • Where you would like to be
  • How you’re going to get there
  • How to evaluate and measure your performance
  • When and when to correct the course

Real Estate Business Plan Examples & Templates

Real estate agents and brokerages don’t have to build their business plans from scratch, as many resources provide different examples. Business plan templates can also have different objectives. Some are used to secure financing or help you focus on lead generation, while others are single-page plans meant to get you started.

Here are five real estate business plan examples you can use to create yours:

Lead Generation & Income Plan

Screenshot of Market Leader real estate business plan.

Market Leader business plan example (Source: Market Leader )

This business plan is from Market Leader, a third-party lead generation platform. It specializes in lead generation, marketing, and converting leads into customers with an attractive IDX (Internet Data Exchange) website and robust automation tools. Agents can also participate in purchasing leads through their lead products to receive a guaranteed number of leads per month.

A Single-page Business Plan

Single Page Business Plan example from pngfind.

Business plan for real estate (Source: PngFind )

Agents who are new to writing a business plan can start small. Business plans do not have to be multipage to be effective. This single-page business plan helps identify a single goal followed by three areas to focus on and five objectives for each focus area. As real estate agents begin to feel comfortable with goal setting and completion, they can continue to add to this single-page business plan with duplicate pages, identifying additional goals.

Business Plan for Real Estate Brokers

Screenshot of Real estate broker business plan example from AgentEDU.

Real estate broker business plan (Source: AgentEDU )

This robust real estate broker business plan is designed to address organization and management goals. It contains pages identifying personnel information like title, job description, and salary. The business plan also encourages the broker to identify operational goals for future personnel changes. It’s best suited for a broker with a larger team to help drive operational change.

Business Plan With Detailed Financials

Business plan with detailed company financial information.

Example of real estate agent business plan template (Source: FinModelsLab )

This multipage business plan contains eye-catching graphics and detailed company financial information for real estate agents and brokers seeking funding from outside investors. One of the last sections of the business plan is a financial planning section geared toward showing how viable your business is through your provided income statements, cash flow, and balance sheet reports.

Real Estate Developers’ Business Plan

Easy to edit real estate business plan template from Upmetrics.

Realtor business plan template sample (Source: Upmetrics )

Upmetrics’ real estate business plan templates are easy to edit and share and contain professional cover pages to help agents convert their business ideas into actionable goals. The business plans from Upmetrics are geared toward agents looking to transition into real estate development. This plan includes vital sections important for a developer to analyze, such as building location, demand for housing, and pricing.

Market Leader's CRM dashboard as viewed on tablet and phone devices.

Real estate CRM (Source: Market Leader )

Market Leader’s business plan is centered around driving more business through lead generation. It helps agents understand their lead sources, average sales price, and how much commission was earned in a given year. It also allows agents to set income and transactional goals for the following year.

Visit Market Leader

Bottom Line

Whether you are a new real estate agent or looking to grow your brokerage, writing a real estate business plan template will help you define the steps needed to build a successful business . It serves as a guided roadmap to help you achieve your business goals, identify areas of improvement, and provide guidance in all aspects of your business, from marketing, operations, and finance to your products and services. Business plans can help determine if your business is viable and worth the financial investment.

Frequently Asked Questions (FAQs)

What is a real estate business plan.

A real estate business plan is a document that presents an outline of your organizational goals. A business plan lays out future company goals and structured procedures to achieve them. Business plans commonly contain plans for one to five years at a time, though they can differ from investor to investor.

A real estate business plan will put you in a position to succeed while also assisting you in avoiding potential pitfalls. It serves as a guide to follow when things go as expected and when they diverge from the initial plan of action. Also, a real estate business plan will ensure that investors know the steps they need to take to succeed.

How do I jump-start my real estate business?

It is important to note that starting a real estate business is not a simple task. Before launching a firm in any field, entrepreneurs should spend numerous hours researching and developing a solid business plan. As you start your real estate business, use the following tips as guidance:

  • Think about your professional goals
  • Conduct extensive research
  • Organize your finances
  • Create a business plan
  • Establish an LLC
  • Make a marketing plan
  • Create a website
  • Start campaigns
  • Keep track of leads
  • Develop a network of connections

How can I grow my real estate business?

You can use multiple strategies and ways to grow your real estate business. They include:

  • Assess your current situation
  • Invest in your professional growth
  • Establish strategic alliances
  • Take advantage of omnichannel marketing
  • Start blogging
  • Create consistent social media profiles and campaigns
  • Improve your website
  • Consider working with a marketing company
  • Optimize your signs and direct mail

About the Author

Jealie Dacanay

Find Jealie On LinkedIn

Jealie Dacanay

Jealie is a staff writer expert focusing on real estate education, lead generation, marketing, and investing. She has always seen writing as an opportunity to apply her knowledge and express her ideas. Over the years and through her internship at a real estate developer in the Philippines, Camella, she developed and discovered essential skills for producing high-quality online content.

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BusinessPlanTemplate.com - The World's Leading Business Plan Template Directory

Property Development Business Plan Template [Updated 2024]

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Property Development Business Plan Template

If you want to start a Property Development business or expand your current Property Development business, you need a business plan.

The following Property Development business plan template gives you the key elements to include in a winning property development business plan. It can be used to create a land development business plan and a real estate development company business plan.

You can download our business plan template (including a full, customizable financial model) to your computer here.

Below are links to each of the key sections of your Property Development business plan: I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

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Property Development Business Plan Home I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

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How to Plan, Start, & Grow a Real Estate Business: 27 Essential Tips

David Lawrence

Published: February 21, 2024

Starting a real estate business isn’t for the faint of heart, but there’s hope for 2024. It’s expected that housing prices will soften in certain parts of the country , and despite what we’re hearing, experts are not predicting a housing market crash .

woman learns how to start in real estate

If the real estate world is calling you, don’t be put off. Here’s a down-to-earth look at how to start your own real estate business, plus advice for avoiding mistakes that hijack momentum as you grow.

Free Resource: Real Estate Strategy Template

In this article:

It’s Never Too Late to Start Your Business

How to start a real estate business, how to start in real estate, how to grow your real estate business, common professional pitfalls (and how to avoid them).

For many new real estate agents , real estate is their second, third, or even fourth career.

Whether you’re a solo agent or new to a team, if you have dreams of outperforming the average real estate agent salar y ($44,507 per year), you need to start thinking like a business owner — and that means planning.

business plan for estate development

Free Real Estate Planning Template

Use this free template to plan the marketing, sales, and growth for your real estate business.

  • Company Overview
  • Territory Overview
  • Market Penetration Strategy

You're all set!

Click this link to access this resource at any time.

  • Craft your ideal personal plan.
  • Write a real estate business plan.
  • Build a consistent marketing plan.
  • Get a website.
  • Prospect consistently.
  • Nurture leads.
  • Have good time management.

1. Get a CRM.

Barry Jenkins is the broker-owner of the #2 Better Homes and Gardens Real Estate Team in the United States. He’s also a guy who hates inefficiency. “I, to a fault, like to make things easy. The reason my business is so successful is that it was built on the core principle of leverage.”

In order to bring that principle to life, Barry uses his CRM as a true lead conversion machine . A CRM is a Customer Relationship Management system that helps you organize your contacts and come up with actionable insights. With it, you can walk leads through relevant nurture campaigns based on lead source or automate the entire transaction process.

This is incredibly useful in real estate because the home buying process is so long with many different steps, multiplied across many agents and even more leads and customers.

Using a CRM to achieve boss-level organization is how Barry and his team sold 240 homes in a year. And it’s not all about the front end, either. Barry also uses his CRM to send automated onboarding drips to new team members and keep the business admin completely streamlined so that nothing important ever falls through the cracks.

2. Craft your ideal personal plan.

Before you set the right financial goals for your business, you need clear financial goals for your life.

Commissions are great, but — let's face it — we all came into this business wanting something bigger and better than what we had.

Consider the following questions:

  • What time do you want to start work?
  • What time do you want to finish?
  • How do you want to feel each day?
  • How much money do you want to make?

Top tip for defining your personal plan: Think about the real why. Running a successful real estate business is more about the impact on our lives or our families' lives and less about earning cash. Get to the real motivator behind work.

3. Write a real estate business plan.

Start writing your real estate business plan, paying special attention to the things that set you apart from other businesses in your area. Give it some real thought. This is where your personal and business identities can really come together to make profit-driving magic.

Start with these questions:

  • How does selling real estate make a meaningful difference for you, your prospects, and even the world?
  • What are the values and principles that drive your real estate business?
  • How are those different from the real estate business next door?
  • What are the three to five things you are going to own completely in the business?
  • Who will take care of the rest?

Even if you’re just looking to take administrative work off your plate by hiring your first virtual assistant, it's critical to create that big-picture vision to keep your team inspired and avoid repeating unproductive patterns.

Top tip for writing your business plan: While creating that big-picture plan, make sure you also pay attention to the details. Writing your plan is an opportunity for you to explore ideas and see what’s feasible.

Featured Resource: Free Business Plan Template

business plan for estate development

Be the agent who’s always there, and you’ll automatically beat the herd.

8. Have good time management.

If you’re like most of us, a big part of the dream is to have more time and energy for the things that really light you up.

But most agents who set out to build a real estate business haven’t built that into the plan. They end up with a revolving door of team members and have to outwork the business problem du jour. But it doesn’t have to be that way.

For experts in automation, a motivating factor is saving time. By eliminating manual work through automation, you can free up time to focus on the activities that actually drive revenue.

The ability to do marketing automation further underscores your need for a CRM, which ends up acting as the engine that supports your efforts.

Top tip for introducing automation: Start with low-risk tasks that you don’t want to handle.

business plan for estate development

2. Find a brokerage.

A real estate brokerage is an agency where real estate agents work. You might choose to work for a national franchise like Keller Williams Realty or a local boutique brokerage in your area. There are also virtual brokerages popping up around the internet, so do a little digging and find out which option best aligns with your goals.

Consider company culture, commission structure, and possible mentorships when you’re selecting a brokerage. Choose where you’d feel you’d thrive, be fairly compensated, and be able to learn from skilled people.

3. Join the National Association of Realtors (NAR).

Want to call yourself a REALTOR®? Until you join the National Association of Realtors , you can’t. A NAR membership will also earn you access to the Multiple Listing Services (MLS), where you’ll be able to search through all of the listings in the network.

4. Pay your dues.

Don’t expect to get your license, join a brokerage, and start selling million-dollar homes.

Digital marketing strategist Hillary Robert says , “New real estate agents need to know that building a business takes time, hard work, and effort. To build a sustainable career in real estate, they need to be willing to put in the elbow grease to build an audience and database of contacts. Then they need to learn how to work it, provide value, and be consistent.”

Prepare to roll up your sleeves, do the hard work networking and supporting more seasoned realtors for a few years, and don’t expect to be bringing in the big bucks right away.

5. Find a mentor.

Learn from those around you. Is there someone in your brokerage who specializes in for sale by owner (FSBOs) or has a knack for running Facebook ads?

Schedule time to grab coffee with them once a month, see if you can shadow them for a day, or offer to help with a project they’re spearheading.

Spend time and build relationships with people who are good at the things you’d like to be good at. It will pay dividends in the years to come.

6. Get crystal clear on who your ideal customer is.

Working with first-time home buyers is vastly different than working with retirees who are downsizing into an active adult community. Both of those groups are different from second-chance home buyers who are entering the market again after recovering from foreclosure.

Not only does each of these subsets require different considerations and industry knowledge, but they’re also different audiences. This means they do not share the same needs, concerns, or goals.

If you want to resonate with prospects, you must understand their pains, problems, desires, and triumphs. The first step toward doing that is to create a buyer persona.

This exercise can lead to information and perspective that will inform your marketing efforts, your messaging, and even how you present your personal brand.

7. Build your personal brand.

One thing that seasoned real estate agents know to be true is that real estate is a lead-generation business. You should always be building your personal brand and expanding your network.

You can do this by building a personal real estate website outside of the one you have on your brokerage’s site. Create a social media presence for your professional brand. And host happy hours and networking events that will get your name out in the community.

Read on for even more tips on building your personal brand and lead generation engine.

  • Leverage your sphere of influence.
  • Start networking.
  • Learn how to use sites such as Zillow to your advantage.
  • Check the cost for Google Ads in your area.
  • Run Facebook ads.
  • Optimize your website for organic search.
  • Start blogging.

1. Leverage your sphere of influence.

When you’re just starting out, you won’t have much of a lead generation engine outside of your SOI, so make sure that your sphere knows that you’re in the industry if they need anything.

Many real estate agents worry about being too pushy with family, friends, and acquaintances, but if you avoid spamming and only work your profession into conversations organically, you won’t have an issue.

2. Start networking.

One way to widen your SOI is by going to networking events and interacting with other business owners in the community. After all, they might also be potential home buyers.

Just keep in mind the Law of Reciprocity, making sure to give in these situations just as much as you take. The more you interact and engage, the more your name will stick in their minds. You definitely want that in case they ever need you in the future.

3. Learn how to use sites such as Zillow to your advantage.

Zillow and similar sites have more authority and larger audiences than you, so it only makes sense to use them as tools for growing your business.

Many of these sites allow you to create an account, connect your listings, add contact information, and more. Should someone stumble on one of your listings or your profile, they’ll be able to connect with you.

4. Check the cost of Google Ads in your area.

Because real estate is such a competitive industry, especially in metro areas, Google Ads may not be a cost-effective strategy. However, it doesn’t hurt to check the cost of Google Ads.

Remember, people are going to Google at the beginning of their home-buying journey. Google Ads is one of the quickest ways to drive traffic to your website, so if the cost per click isn’t too high for your target keywords, it is a viable option.

Featured Resource: PPC Planning Kit & Templates

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Home » Sample Business Plans » Real Estate

A Sample Property Development Business Plan Template

Are you about starting a real estate development company? If YES, here is a complete sample property development business plan template you can use for FREE. Okay, so we have considered all the requirements for starting a property development business.

We also took it further by analyzing and drafting a sample property marketing plan template backed up by actionable guerrilla marketing ideas for property development businesses. So let’s proceed to the business planning section.

Why Start a Property Development?

It is therefore no doubt that housing is one very essential ingredient to life. The moment one is able to find a place of abode, there comes a form of huge relief. It is for that reason that the need for the government of different parts of the world to provide basic shelter for its citizens cannot be over flogged.

Every day there are an avalanche of people who dive into the property development business because they know how lucrative this trade is and how money spinning it becomes when one is able to get a hang of it. This is why those who have scaled through the teething stage of the business know that adequate planning is one of the hurdles that just must be scaled so as to get things right.

1. Industry Overview

The property development industry falls into the real estate category and it is indeed a very large industry that has the potential to make entrepreneurs millionaire within a short period of time. Property development industry is a many-sided business that covers all aspect of activities, ranging from acquiring raw lands, to selling or renting or leasing of fully finished and furnished properties.

In essence, developers are responsible for turning ideas into real properties; i.e. they acquire lands, they finance real estate deals, they engage in building projects and they sell, rent, lease and even manage properties on behalf of their clients.

Beyond every reasonable doubt, one of the most profitable, creative and interesting aspect of the real estate industry is property development. As a matter of fact, developers are major players when it comes to determining the prices of properties. Although this type of business venture can be risky, but in order to make it big in the trade as a property developer, you have got to just take calculated risks.

Just like all other investment vehicles, there are potential down sides that you need to look out for as a property developer. One of the major risks in property development is a sudden down turn in the economy. Property development could take a period of two to three years from conception to completion, depending on the size of the project and the cash flow.

As a matter of fact, some projects could even take much longer than that. Because of the time frame involved in developing properties from start to finish, loads of unanticipated things could crop up and it falls in the thick of property cum economy downturn which is not good for the business considering the investment that has gone into the project.

Another factor that is of major concerns and a threat to property development business generally could be cost increase as a result of inflation, currency devaluation as well as economic challenges.

Unforeseen delays from the part of government agencies, litigation and also delays from contractors could lead to substantial cost increase especially if the project is heavily dependent on bank loans. If perhaps during this period there is a change in the supply and demand dynamics of the property sector, the project could as well be affected negatively.

As a property developer, it is very important to be creative, to be able to use your ideas to meet the rapidly changing needs of the society when it comes to properties; you should be able to convert a slum into a beautiful city, if indeed you want to become a major player in the real estate industry.

Over and above, the property development sector is known to be a major contributor in the economy of many nations of the world and the industry is notable for producing some of the richest men in the world.

2. Executive Summary

Solorio’s® Property Development Company is a property development company that will be based in 530 Madison Avenue New York, NY 10033, USA. Our aim of starting this business is to work in tandem with the government of the united states of America to deliver affordable homes and properties for all classes of people in the United States of America.

Our Head Office will be located in New York City, but we will have our branch offices in major cities in all regions of the United States of America. During the first two years of operation we would have set up our offices in the following locations; Las Vegas, Washington, DC, Dallas, Texas and Boston.

Solorio’s® Property Development Company is going to be a self-administered and a self-managed real estate investment trust (REIT). We will work towards becoming one of the largest owners, managers, and developers of first-class properties (accommodations, public buildings and office properties) in the United States of America.

We are quite aware that property development business requires a huge capital base, which is why we have perfect plans for steady flow of cash from private investors who are interested in working with us. We can confidently say that we have a robust financial standing and we are ready to take on any property development deal that comes our way.

As part of our plans to make our customers our number one priority and to become the leading property development company in New York City, we have perfected plans to work with our clients to deliver projects that can favorably compete with the best in the industry, at an affordable and reasonable price within the stipulated completion date barring any unforeseen circumstance and also to generate great value from any property that we manage (both for our clients and for the company).

Solorio’s® Property Development Company will become a specialist in turning slums into beautiful cities and turning a run –down and dilapidated building into a master piece. And that hopefully will be our brand and signature.

Solorio’s® Property Development Company will be owned majorly by Shannon McKenzie and family. Shannon McKenzie is a property guru that has worked with top Real Estate Companies in the United States of America for many years; prior to starting his own business. Other investors with same investment ideology whose name cannot be mentioned here for obvious reasons are also part owners of the business.

3. Our Products and Services

Solorio’s® Property Development Company will be involved in the core real estate business and because we aspire to become one of the leading property development company in New York City, we have decided to explore every available means of generating money from Property Development. Our business offering can are listed below;

  • Developing Properties for our Clients
  • Leasing of Properties
  • Renting of Properties
  • Selling of Fully Furnished Properties
  • Selling of Landed Properties
  • Leasing of Bare Land
  • Manage Properties and Facility for Clients
  • Property Makeover Services
  • Real Estate Consultancy and Advisory Services

4. Our Mission and Vision Statement

  • To deliver affordable and quality properties to all classes of people in the United States of America.
  • At Solorio’s® Property Development Company, our mission and values is to help people and businesses in the United States of America and throughout the world realize their dreams of owning properties.

Our Business Structure

Solorio’s® Property Development Company is aiming to be amongst the leading property development companies in New York City, and the only way for us to attain this position is to structure the business for growth and to hire the best hands we can get in the industry.

We want to build a team that will work together towards achieving the company’s goal and also a business with standard structure and processes; a business that runs on auto pilot. In view of the above, we have made provisions for the following positions in our organization;

  • Chief Executive Officer

Project Manager

Civil Engineer

  • Structural Engineer
  • Quantity Surveyor

Land Surveyor

Company’s Lawyer/Secretary

Admin and HR Manager

Business Developer

  • Front Desk Officer

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

  • Responsible for providing direction for the business
  • Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for the day to day running of the business
  • Responsible for handling high profile clients and deals
  • Responsible for fixing prices and signing business deals
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization
  • Reports to the board
  • Responsible for the planning, management and coordinating all projects on behalf of the company
  • Supervise projects
  • Ensures compliance during project executions
  • Provides advice on the management of projects
  • Responsible for carrying out risk assessment
  • Using IT systems and software to keep track of people and progress of ongoing projects
  • Responsible for overseeing the accounting, costing and billing of every project
  • Represents the organization’s interest at various stakeholders meetings
  • Ensures that project desired result is achieved, the most efficient resources are utilized and different interests involved are satisfied.
  • Responsible for preparing bids for tenders, and reporting to clients, public agencies and planning bodies
  • Ensures that sites meet legal guidelines, and health and safety requirements
  • Assesses the environment impact and risks connected to projects
  • Responsible for judging whether projects are workable by assessing materials, costs and time requirements
  • Draws up blueprints, using Computer Aided Design (CAD) packages
  • Discusses requirements with the client and other professionals (e.g. architects and project managers et al)
  • Responsible for managing, directing and monitoring progress during each phase of a project
  • Responsible for creating building designs and highly detailed drawings both by using the hands and by using specialist computer – aided design (CAD) software
  • Working around constraining factors such as town planning legislation, environmental impact and project budget
  • Writes and presents reports, proposals, applications and contracts
  • Adapts plans according to circumstances and resolving any problems that may arise during construction
  • Works with project team and management to achieve a common goal
  • Responsible for applying for planning permission and advice from governmental new building and legal department.
  • Responsible for undertaking land surveys/measurements using a variety of specialist technical equipment such as theodolites, laser alignment devices and satellite positioning systems et al.
  • Responsible for presenting data to clients
  • Responsible for producing and advising about construction plans and drawings
  • Responsible for advising about technical matters and whether the construction plans are viable
  • Responsible for drawing up contracts and other legal documents for the company
  • Consults and handles all corporate legal processes (e.g. intellectual property, mergers & acquisitions, financial/securities offerings, compliance issues, transactions, agreements, lawsuits and patents et al)
  • Develops company policy and position on legal issues
  • Researches, anticipates and guards company against legal risks
  • Represents company in legal proceedings (administrative boards, court trials et al)
  • Plays a part in business deals negotiation and take minutes of meetings
  • Responsible for analyzing legal documents on behalf of the company
  • Prepares annual reports for the company
  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Defines job positions for recruitment and managing interviewing process
  • Carries out staff induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Responsible for arranging travel, meetings and appointments
  • Oversees the smooth running of the daily office activities.
  • Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
  • Responsible for supervising implementation, advocate for the customer’s need s, and communicate with clients
  • Develops, executes and evaluates new plans for expanding increase sales
  • Documents all customer contact and information
  • Represents the company in strategic meetings
  • Helps increase sales and growth for the company
  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Responsible for financial forecasting and risks analysis.
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensures compliance with taxation legislation
  • Handles all financial transactions for the company
  • Serves as internal auditor for the company

Front Desk/Customer’s Service Officer

  • Receives Visitors/clients on behalf of the organization
  • Receives parcels/documents for the company
  • Handles enquiries via e-mail and phone calls for the organization
  • Distributes mails in the organization
  • Handles any other duties as assigned my the line manager

6. SWOT Analysis

In as much as property development business is a very lucrative business, there are loads of investors and entrepreneurs who are interested in owning a business portfolio in the industry, so as such the competition for available business deals will be much.

This is why we invested time and resources to prepare a killer property development marketing plan. Prior to setting up Solorio’s® Property Development Company we employed the services of tested and trusted business and HR consultants to help us conduct critical SWOT analysis for us.

We did this so as to know how to maximize our strength and opportunities and also to look for ways to properly manage our weakness and the threat that we may likely face in the property development industry as a newbie. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Solorio’s® Property Development Company;

Solorio’s® Property Development Company prides itself in the fact that the management team are core professionals and experts in their own chosen fields and they are some of the best in New York City. Despite the fact that we a new property development company, we can confidently say that we have a strong financial strength to handle most of the deals that we will have to handle.

Our weakness could not be farfetched; we are a new property development company, and there is the possibility of clients to think twice before awarding us contracts. Most people would prefer to deal with companies that have been in existence for a long period of time , as against dealing with a new company that they are not sure will deliver as planned.

  • Opportunities:

Our business concepts and our mission and vision put us at an advantage in the industry. We are set to not only work with big money bags but also to work with smaller clients whose wish is just to have a roof over their head. Furthermore, we are certain that the location of our business is going to bring multiple business opportunities to us.

Some of the threats that we are likely going to face as a property development company are unfavorable government policies, global economic downturn and other big money bags that are major players in the property development industry. There is hardly anything we could do as it concerns this threats, other than to be optimistic that things will continue to work for our good.

7. MARKET ANALYSIS

  • Market Trends

It is no longer news that property development involves various stakeholders with various contributions and responsibilities. In property development you have a synergy involving the property owner, the financier, the property developer and a team of technical experts. The property owner may be an individual or a group and could also be a corporate body.

Before now, the interest of most owners is to sell the property to any willing buyer and move on with their life. However, because of the profitability of the business, there are land owners now who are willing to use their property as a leverage to have an equity stake in the project.

This is a win-win for all the parties since the developer too will use the extra cash savings to accelerate the completion of the project and also to handle other projects. It is obvious that loads of investors are now very much interested in property development business, because it is one of the quickest means of becoming a millionaire and as a matter of fact, it is rare to see a multi – millionaire who does not have a business portfolio in the real estate industry.

One good thing about the property development industry is that it has room wide enough to accommodate as many investors that wants to dive into the industry. We know that we can achieve our business goals and targets in the property development industry in New York City and the United States, which is why we have mapped out our own marketing and sales strategies.

8. Our Target Market

Our target market cuts across people of different classes and people from all walks of life. We are coming into the industry with a business concept that will enable us work with the highly placed people in the country and at the same with the lowly placed people who are only interested in putting a roof under their head.

We are in business to make profits at the same we in business to give our customers the opportunities to own their own properties at an affordable price.

Solorio’s® Property Development Company wants to be known as a company that has the interest of the rich, the middle class and the poor in the United States of America. Below is a list of the people and organizations that we have specifically design our products and services for;

  • Families who are interested in renting/leasing or acquiring a property
  • Corporate organizations who are interested in renting/leasing or acquiring their own property/properties
  • Land Owners
  • Properties Owners
  • University Campuses (Private Hostels)
  • Foreign investors who are interested in owning properties in the United States of America
  • The government of the United States of America (Government contracts)
  • Managers of public facilities

Our Competitive Advantage

There are major players who have gotten a grip of the property development business in New York, but that does not deter us from entering the trade to build our business to become one of the top property development businesses in New York City. Solorio’s® Property Development Company has a management team members that are considered experts in their own chosen area of specialization.

Our CEO has a robust experience in the real estate industry and he is bringing the experience to help build Solorio’s® Property Development Company to become a top brand as far as property development business is concern. Of course, we are a new company, but we have been able to build our capital base to be able to handle most of the projects that we will bid for and also to acquire properties for the organization.

9. SALES AND MARKETING STRATEGY

  • Sources of Income

Solorio’s® Property Development Company is established with the aim of maximizing the profits in the real estate industry via delivering quality and affordable property to our highly esteemed clients. The property business is wide in scope and there are several means of generating income for the company. Below are the sources we intend exploring to generate income for Solorio’s® Property Development Company;

10. Sales Forecast

Prior to launching Solorio’s® Property Development Company we have serious interest in the industry and we have been able to secure some properties that is still under construction. We are optimistic that the projects / properties will be completed within the next two months and we have concluded plans to put the property for lease.

They are office complexes and it is interesting to know that people are already queuing up to rent / lease the available spaces. We are quite optimistic that we will meet out set target of generating enough income / profits from the first month or operations.

We have critically studied the property market and we have examined our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions;

  • Build/develop at least 2 office complex (3 story building each) within the first 12 months of operation
  • Manage a minimum of 5 properties for clients within the first 6 months of operations
  • Sell a minimum of 20 hectares of land within the first 12 months of operation
  • Develop at least one estate within the first 24 months of operations
  • Provide advisory and consultancy services for a minimum of 1 client per month
  • Handle a minimum of 12 building makeover projects within the first 12 months of operations

N.B: Please note that we could not put a specific amount to the projection because the prices may differ for different services and for different clients. Part of our business strategy is to work within the budget of our clients to deliver quality property / properties hence it will be difficult to project what we are likely going to make from such deals.

But the bottom line is that we are definitely going to make reasonable profits from any business deal that we execute. The property market is structured in such a way that property developers will always make profits from any deal they handle.

  • Marketing Strategy and Sales Strategy

Solorio’s® Property Development Company is aware that there are stiffer competition in the property development market in the United States of America, hence we have been able to hire some of the best business developer to handle our sales and marketing.

Our sales and marketing team will be recruited based on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of the organization.

Our goal is to become one of the leading property development companies in New York City and in every other city where we operate, which is why we have mapped out strategies that will help us take advantage of the available market. Solorio’s® Property Development Company will adopt the following marketing and sales strategies;

  • Introduce our business by sending introductory letters alongside our brochures to all the corporate organizations in New York and other States in the US.
  • Promptness in bidding for contracts.
  • Advertise our business in real estate / properties magazines and websites.
  • List our business on yellow pages.
  • Attend expos, seminars, and business fairs et al.
  • Create different packages for different category of clients in order to work with their budgets and still deliver quality housing/ property to them.
  • Leverage on the internet to promote our business.

11. Publicity and Advertising Strategy

We have been able to work with our consultants to help us map out publicity and advertising strategies that will help us walk our way into the hearts of our target market. First and foremost, we want our brand to be visible and well communicated, which is why we have decided to work with different classes of people in the society.

All our publicity materials and jingles are done by some of the best hands in the industry. Below are the platforms we intend to leverage on to promote and advertise our property development business;

  • Place adverts on both print and electronic media platforms (real
  • Sponsor relevant TV shows
  • Maximize our company’s website to promote our business
  • Leverage on the internet and social media platforms like; Instagram, Facebook ,Twitter, LinkedIn, Badoo, Google+ et al
  • Install our Bill Boards on strategic locations
  • Distribute our fliers and handbills in targeted areas from time to time

12. Our Pricing Strategy

Part of business strategy is to ensure that we work within the budget of our clients to deliver excellent properties to them. We are quite aware that there are major players in the property development industry in the United Stated of America who are not interested in small business deals.

Although our prices may not be outrageously lower than what is obtained in the industry, but we are hopeful that whatever price we bill our customer will be amongst the lowest they can get in the industry. The fact that we are going to be billing our clients lower than what is obtainable in the industry does not in any way affect the quality of our properties.

  • Payment Options

Our payment policy is all inclusive because we are quite conscious that different people prefer different payment options as it suits them but at the same time, we will not accept payment by cash because of the volume of cash that will be involved in most of our transactions Here are the payment options that we will make available to our clients;

  • Payment by via bank transfer
  • Payment via online bank transfer
  • Payment via check
  • Payment via bank draft

In view of the above, we have chosen banking platforms that will help us achieve our plans without any itches.

13. Startup Expenditure (Budget)

  • The Total Fee for incorporating the Business in New York: $750.
  • The budget for Liability insurance, permits and license: $5,000
  • The Amount needed to acquire a suitable Facility with enough space in New York City (Re – Construction of the facility inclusive): $80,000.
  • The Cost for equipping the office (computers, printers, fax machines, furniture, telephones, filing cabins, safety gadgets and electronics et al): $15,000
  • The Cost of Launching a Website: $600
  • Additional Expenditure (Business cards, Signage, Adverts and Promotions et al): $5,000
  • Working capital (investment fund): $3,000,000 (3 Million US Dollar)

Going by the report from our research and feasibility studies, we will need about $3,200,000 (3.2 US Million Dollars) to set up a property development company in New York City. In property development business, the larger your capital base, the greater the opportunities you can access and the more profits you will make.

Despite the fact that we have a working capital of 3 Million US Dollar, we have been able to create a business relationship with our banks so as to easily access loans when the need arises.

Generating Funding/Startup Capital for Property Development Company

  • The CEO Dr. Shavonne McPherson will generate 20 percent of the start – up capital from her personal savings
  • 30% of the capital will be generated from partners and investors
  • 50% of the capital will be sourced from banks

14. Sustainability and Expansion Strategy

Solorio’s® Property Development Company was established with the aim of building a company that will outlive the founders and partners. Part of the vision of the company is to handover the baton of the company from one generation to another generation; hence we have perfected our plans to put the right structures in place that will aid our succession plan.

We are quite aware that the growth of any business depends solely to the business deals or sales they execute per financial year. We will continue to give our marketing team all the supports they would need to continue to deliver and meet all set targets and corporate goals.

Lastly, we will not relent in taking calculated business risks when it comes to investment and taking on new business challenges and new business frontiers.

Check List/Milestone

  • Business Name Availability Check: Completed
  • Business Incorporation: Completed
  • Opening of Corporate Bank Accounts various banks in the United States: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of All form of Insurance for the Business: Completed
  • Renting of Office Facility in New York City: Completed
  • Conducting Feasibility Studies: Completed
  • Generating capital from the CEO and Business Partners: Completed
  • Applications for Loan from our Bankers: In Progress
  • Writing of business plan : Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents (Tenancy Agreements et al), and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
  • Recruitment of employees: In Progress
  • Purchase of the Needed furniture, office equipment, electronic appliances and facility face lift: In progress
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business (Business PR): In Progress
  • Health and Safety and Fire Safety Arrangement: In Progress
  • Establishing business relationship with key players in the industry (networking and membership of relevant real estate bodies): Completed

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Real Estate Business Plan

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DreamHome Realty

Value proposition.

DreamHome Realty is a full-service real estate agency that provides personalized and professional services to home buyers, sellers, and renters. Our experienced agents are dedicated to understanding the unique needs and goals of each client, guiding them through the entire process with exceptional customer service and support.

The Problem

The local real estate market is competitive, and many clients find it difficult to navigate the complexities of buying, selling, or renting a home. They are looking for an agency that offers personalized support, expert advice, and a deep understanding of the local market.

The Solution

DreamHome Realty addresses these challenges by connecting clients with knowledgeable agents who are committed to providing outstanding customer service and guiding them through each step of their real estate journey. Our agents stay up-to-date on market trends, use advanced marketing strategies, and leverage the latest technology to ensure the best results for our clients.

Target Market

DreamHome Realty’s primary market includes first-time homebuyers, families looking to upgrade or downsize, and individuals relocating to the area. The secondary market consists of property investors and clients seeking rental property management services.

Competitors & Differentiation

Current alternatives.

  • Large national real estate franchises
  • Local independent real estate agencies
  • Online real estate platforms

DreamHome Realty sets itself apart with a client-focused approach, personalized service, and a strong commitment to the local community. Our agents are experienced, passionate about real estate, and dedicated to helping clients achieve their goals.

Funding Needs

DreamHome Realty requires $150,000 in initial funding to cover startup costs, including office space, marketing materials, website development, and operational expenses for the first year.

Sales Channels

  • DreamHome Realty website
  • Social media platforms
  • Local advertising and sponsorships
  • Networking events and open houses
  • Referrals from satisfied clients

Marketing Activities

  • Targeted online advertising
  • Social media campaigns
  • Local sponsorships and community events
  • Networking with local businesses and organizations

Financial Projections

2023: $400,000

2024: $600,000

2025: $900,000

Expenses/Costs:

2023: $350,000

2024: $400,000

2025: $480,000

2023: $50,000

2024: $200,000

2025: $420,000

Secure initial funding – June 1, 2023

Establish office space and infrastructure – July 1, 2023

Hire and onboard real estate agents – August 1, 2023

Launch website and social media presence – September 1, 2023

Close first property transaction – October 31, 2023

Expand team and service offerings – January 1, 2025

Team and Key Roles

Founder & ceo.

Responsible for overall business operations, strategic growth, and maintaining relationships with clients and agents.

Real Estate Agents

Assist clients with buying, selling, and renting properties while providing exceptional customer service and market expertise.

Marketing Manager

Develops and executes marketing strategies to attract new clients and enhance brand visibility.

Administrative Support Staff

Assist with daily office tasks, client management, and agent support.

Partnerships & Resources

Local mortgage lenders.

Collaborate with mortgage lenders to assist clients with financing options and pre-approval processes.

Home Inspectors and Appraisers

Establish relationships with reputable professionals to provide accurate property assessments and inspections for our clients.

Title Companies and Real Estate Attorneys

Partner with legal and title professionals to ensure smooth and compliant transactions.

Local Businesses and Community Organizations

Network and collaborate with local businesses and community organizations to foster a strong local presence and create opportunities for cross-promotion and referrals.

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Real Estate Agent Business Plan

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A real estate agent business is one of the best ways of getting paid for your expertise in the real estate industry.

If you have a thorough knowledge of the market, are a brilliant negotiator, and can think on your feet then being a real estate agent might be the right career for you.

Industry Overview

Research says the global real estate agent and brokerage market are expected to grow from $960.12 billion in 2020 to $1008.95 billion in 2021 at a compound annual growth rate (CAGR) of 5.1%. Also, the market is expected to reach $1351.1 billion in 2025 at a CAGR of 8%.

The above figure suggests It is a great market to be in, but you need a well-designed business plan to succeed as a real estate agent. A business plan can help you in having a clear strategy and also in keeping a track of your progress.

But what else can a business plan do for your brokerage firm, and how to write one? Read on to find out.

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business plan for estate development

Things to Consider Before Writing a Real Estate Agent Business Plan

Find a way to get leads.

The majority of your leads, at least at the beginning of your career, would come from constant effort and a variety of sources. So before getting started you’ll have to figure out all the possible ways of generating leads.

Make a networking plan

Having a network comprising of your customers, businessmen, and even your competitors is necessary for a real estate agent. Because you never know where you’ll get your next big client.

Hence, figuring out a networking strategy is important.

Set up your website

Nowadays, a lot of people look for real estate services online. Hence, it makes it important for you to set up a website for your business.

Making a website also contributes to building your credibility and brand image. Hence, building an optimized and active website can do wonders for your business.

Be prepared for changes in the industry

The real estate agent is changing at a rapid pace. Everything from changes in the economy to people’s buying behavior, and income has a major impact on the real estate market. Hence, it is important for you to have a strategy to deal with such changes.

One of the simplest ways to do so is to have a dynamic and customizable real estate business plan. It helps you deal with changes in a smooth and effective way.

How a Business Plan Can Help You?

As a real estate agent, clear business goals and a constantly evolving way of doing business can be extremely profitable for your business. Apart from that, networking is a key aspect of a real estate agent’s business.

A professional business plan can help you manage all of the above efficiently without any hassles.

Having a plan makes managing your business easier and lets you focus on the more pressing concerns of a business.

Moreover, it gives you a competitive edge over those who jump right in, without any plan.

Real Estate Agent Business Plan Outline

This is the standard real estate agent business plan outline which will cover all important sections that you should include in your business plan.

  • Products and Services
  • Management Team
  • Success Factors
  • 3 Year profit forecast
  • Startup cost
  • Funding Required
  • Our business offering is listed below:
  • Industry Analysis
  • Market Trends
  • Target Market
  • Sales Strategy
  • Targeted Cold Calls
  • Publications
  • Pricing Strategy
  • Management Summary
  • Hiring Plan
  • Important Assumptions
  • Brake-even Analysis
  • Profit Yearly
  • Gross Margin Yearly
  • Projected Cash Flow
  • Projected Balance Sheet
  • Business Ratios

How to Write a Real Estate Agent Business Plan?

A business plan should be clear-cut and ever-changing. It should have goals, but also be flexible at the same time.

Moreover, it should be customizable as per your target market and location. You can write such a plan in many ways.

Although there are several changing and fixed aspects of a real estate agent’s business plan, there are certain essential areas that should be included to write a good business plan.

They are as follows:

1. Executive Summary

The executive summary section sums up what your entire business idea stands for. It is a brief overview of all of your business’s functions, including finances, target audience, operations, marketing, sales, etc.

This section, if written properly, can help you get funded as it presents your idea to the investors in a precise way and helps you gain their confidence.

2. Company Summary

This section basically consists of all the information about your agency’s history, its current situation, the idea behind its existence, and also the finances and funding it requires for becoming profitable.

3. Products and Services

In this product and services section, you’ll define your niche. Having a niche in real estate helps you get a better knowledge of the market and better deals in return. It also helps you meet the right people and the right customers.

As a real estate agent, you can decide whether you’ll deal with office spaces, residential spaces, rentals or buying, selling, etc. Working with a specific set of customers most of the time helps you stay at the top of your game in the real estate market.

4. Market Analysis

A thorough and ongoing market analysis helps you know the market trends and your target audience better. It helps you stay updated with the demands of your customers and how you can fulfill them in the best way possible.

Not just that, it also helps you in knowing where you stand in the market when you need to change your business model with a changing market, and when you need to upskill to stay relevant as a real estate agent.

5. Strategy and implementation

After you are done analyzing the market, writing this section would be a cakewalk. As you are familiar with the market you can formulate the best strategy to thrive in it.

As a real estate agent, having a good advertising strategy, sales strategy, and essentially a good pricing strategy is of utmost importance.

6. Operations Plan

The operations plan section in your business plan includes the day-to-day functioning of your company, as well as your goals and strategies to achieve them.

It is an ever-changing section and has to be tweaked as per the demands of the industry. Breaking your goal down into smaller milestones in this section is an effective way of writing it.

7. Financial Plan

A financial plan decides whether your agency would succeed or not. It prevents you from having mismanaged finances, and a dearth of funds and also helps you in managing the cash inflow of your business.

Download a sample real estate agent business plan

Need help writing your business plan from scratch? Here you go; download our free real estate agent business plan pdf to start.

It’s a modern business plan template specifically designed for your real estate agent business. Use the example business plan as a guide for writing your own.

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Business Plan Summary

A business plan can not only help you with the management of your business but also work as a road map to success.

A real estate agency’s cash inflow is on the irregular side, but a business plan can help you thrive with that too. Having a plan gives you a clear idea of the functioning as well as the spending of your business.

After getting started with Upmetrics , you can copy this sample real estate agent business plan template into your business plan and modify the required information and download your real estate agent business plan pdf or doc file.

It’s the fastest and easiest way to start writing your business plan.

So, what are you waiting for? Start planning

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About the Author

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Vinay Kevadiya

Vinay Kevadiya is the founder and CEO of Upmetrics, the #1 business planning software. His ultimate goal with Upmetrics is to revolutionize how entrepreneurs create, manage, and execute their business plans. He enjoys sharing his insights on business planning and other relevant topics through his articles and blog posts. Read more

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Lake Erie beachfront land, born out of a bankruptcy, is going fast in North East Township

Bankruptcy of beloved dohler cottages spawned plan to put upscale homes on stretch of beach on lake erie near pa.-n.y. line. the lots have started to sell, with heightened activity expected in 2024..

business plan for estate development

  • Dohler Cottages filed for Chapter 11 bankruptcy protection in 2019, signaling demise of spot vacationers had enjoyed for more than 60 years
  • Bankruptcy plan called for owner Mary Dohler to sell valuable lakeside property to raise money to pay creditors and save her house and family grape farm
  • Plan is in full motion, with lots on what is now called Edgewater Beach selling for $250,000 or $175,000, depending on proximity to Lake Erie

NORTH EAST — The planned community that is taking shape in North East Township would be notable at most any time.

As many as 20 upscale homes are set to be built on the site, with the total value of the project expected to reach $20 million.

But this planned community is even more notable than most. It is going up on the shores of Lake Erie along a stretch of uninterrupted beach — a rarity for Erie County.

The planned community is called Edgewater Beach. It is north of Route 5, west of Gay Road and east of Twentymile Creek in North East Township, just west of the Pennsylvania-New York line.

Edgewater Beach is the development that grew out of another notable event for North East — the bankruptcy of the Dohler Cottages, a cluster of 20 seasonal rentals that fronted the lakefront for more than 60 years on the 25 acres that now make up Edgewater Beach.

The Chapter 11 bankruptcy estate of Mary Dohler, who did business as Dohler Cottages and Farms, is selling the property to raise money to pay creditors a total of about $2 million, including $1.2 million to the IRS and other taxing authorities.

Dohler filed for Chapter 11 reorganization in 2019 to hold off creditors and retain family ownership of her house and 65.4-acre grape grape farm, which are south of the site of the former Dohler Cottages. Most of the cottages have been removed to make way for Edgewater Beach. More will come down soon.

A judge in U.S. Bankruptcy Court in Erie approved the Chapter 11 plan in 2021. Three years later, 2024 is on its way to being a significant year for the Edgewater Beach project — the sale of the undeveloped lots has started, with more expected to be purchased sooner rather than later.

As of early February, closings had occurred on six of the 20 lots and five more are pending, according to county property records and those involved in the project. The first sale was recorded in mid-December.

Four of the purchased lots make up prime property — they are part of the 10 lots that are on beachfront land. Homes built on them will be set back from the lake.

The other 10 lots, two of which have been sold, are considered "beach view" property. They sit just south of a planned road that divides the beach view lots from the beachfront lots to the north.

Residents of the beach view lots will have access to a private beach to the west of the development, while residents of the beachfront lots will have direct access to Lake Erie.

Edgewater Beach is one of the few places in Erie County that offers continuous beachfront access to Lake Erie. Manchester Beach in Fairview Township is another. In most other places along the lakeshore, the houses sit on bluffs or the beachfront is not long and wide.

"A place where you can walk out and put your foot in the water is really unique," said Erie bankruptcy lawyer Guy Fustine, who is overseeing the sale of the lots as a trustee of the Dohler bankruptcy estate. "Other than Manchester Beach on the west side, I don't know that there is any shoreline in Erie County where you can do that."

Houses with a view of Lake Erie

The beachfront lots are selling for $250,000 each. The beach view lots are selling for $175,000 each. The prices are subject to change, Fustine said.

Interest in the lots has been high, said Erie real estate agent and developer Gregory J. Rubino, who is marketing and selling the lots for the bankruptcy estate's trust, known as a liquidating trust. He put the overall value of the completed project at $20 million.

"We’ve had excellent market acceptance," Rubino said in an email.

He said the rest of the beachfront lots "have been spoken for" with the sales to be final soon. Rubino said he anticipates the other lots to get buyers quickly as well.

"Now that the relocated roadway is being constructed, we expect similar activity on our Beachview Lots, which have exclusive access to a dedicated private beach area," Rubino said.

The homeowner will be responsible for hiring contractors to build the houses — Fustine described them as "four-bedroom cottages" — though the designs must comply with the standards of the homeowner's association for Edgewater Beach, Fustine said. He said a houses must be built within three years after the purchase of a lot.

The beachfront lots are positioned so that their houses will not block the views of the houses on the beach view lots, according to the plans for the development.

A bankruptcy and a plan for development

If all the lots are sold, the revenue should outpace the amount that the Dohler bankruptcy estate owes its creditors. Once the creditors are satisfied, Fustine said, the balance of the revenue will go to Mary Dohler, 71.

Mary Dohler would have been at risk for losing all her property to tax sales, without getting any revenue, had she not filed for bankruptcy protection, Fustine said.

Dohler fell behind on the taxes and experienced other financial problems with Dohler Cottages and Farms following the death of her husband, George Dohler, at age 52 in 2000, according to a disclosure statement filed in the bankruptcy case.

As "a side effect of her grief," according to the statement, "Ms. Dohler did not keep the books and records of the business for many years. As a result, there are large tax liens against Ms. Dohler, as well as unpaid real estate taxes."

As part of the bankruptcy plan, Mary Dohler's bankruptcy estate put the cottages up for sale, and her son, George Dohler Jr., took over operation of the grape farm. He did not file for bankruptcy but cooperated in his mother's Chapter 11 case so it could proceed, according to court records.

The farm and Mary Dohler's house were spared liquidation in bankruptcy because Mary Dohler chose to sell the cottages and use the money to satisfy the liens on the farm and house.

Dohler's bankruptcy pays dividends for steelhead anglers

The bankruptcy estate also raised money to pay creditors by auctioning the cottages and their contents in 2021 — the net proceeds totaled $4,582 — and by selling an easement to sections of Twentymile Creek to the Pennsylvania Fish and Boat Commission for public access for steelhead fishing .

The easement, sold for $200,000 in 2023, covers about 9,000 feet along the stretch of the waterway that flows through Dohler's grape farm, which is south of Route 5; and, to the north of Route 5, the sections of the creek that flow through 3.6 and 2.2 acres that Dohler owns closer to Lake Erie and the mouth of Twentymile Creek.

Mary Dohler is no longer a part of the family business, though grape farm remains in the family. And as result of the sale of the cottages, Dohler is on course to pay all her creditors in full. Such a situation, Fustine said, occurs "very rarely" in Bankruptcy Court, where most creditors are lucky to get paid cents on the dollar for what they are owed.

"The relief afforded by Chapter 11," according to a summary of the bankruptcy plan, "will enable the family farm to continue in operation without the burden of multiple tax liens and will enable the lakefront property to be sold free and clear of liens, at a substantially higher value than currently exists, for the benefit of all Creditors, including but not limited to the taxing authorities."

In addition, Fustine said, the project "will have a very positive impact on the economy of North East."

Extension of sewer line aids in development

Approval and execution of the Chapter 11 bankruptcy plan were just two of steps that had to occur for the Edgewater Beach project to proceed. Other critical step included getting regulatory clearances, including North East Township's approval of a subdivision plan and a plan for sewer service.

Planning for the sewer system also required approval from the Pennsylvania Department of Environmental Protection. Faced with potential problems related to the use of septic tanks so close to Lake Erie, Fustine and others advocated extending township sewer lines to Edgewater Beach.

The township and the DEP signed off on that proposal, which is advancing with the help of a $2.44 million loan from the Pennsylvania Infrastructure Investment Authority to the North East Water and Sewer Authority. The Pennvest loan will fund a 17,000-foot sewer line to serve Edgewater Beach as well as 112 homes and two businesses, according to the office of state Sen. Dan Laughlin, of Millcreek Township, R-49th Dist.

"This project will help to prevent pollutants from finding their way into our local water resources, which not only protects the environment, but also public health," Laughlin said in a statement in January .

The chairman of the North East Township Board of Supervisors, Fritzer Shunk, helped shepherd the approval process for Edgewater Beach. He said the development will strengthen the township's tax base, and he said the sewer line will help protect the environment from what could have been problematic septic tanks near the lake and Twentymile Creek.

"It is all beneficial stuff," Shunk said.

A 'unique' project with many facets in North East

Fustine praised the cooperation that he said has allowed Edgewater Beach to move forward years after the project was conceived in Bankruptcy Court.

"The hope is that with Chapter 11 reorganization you are able to build a better future than what you are facing at the time," Fustine said.

He said the plan has allowed Mary Dohler and her son to keep control of her house and the family farm. At the same time, the plan led to the creation of Edgewater Beach.

"It is very unique," Fustine said.

Contact Ed Palattella at  [email protected] . Follow him on X  @ETNpalattella .

Politics | Mayor Brandon Johnson pushes plan to borrow…

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Politics | Mayor Brandon Johnson pushes plan to borrow $1.25 billion for housing, development and climate goals

Mayor Brandon Johnson leaves a news conference after a City Council meeting on, Feb. 21, 2024, at Chicago City Hall. (Vincent Alban/Chicago Tribune)

To stave off a “significant shrinkage” in the city’s available pool of money, Mayor Brandon Johnson’s administration Wednesday rolled out a new $1.25 billion borrowing plan to help fund a slate of progressive housing and economic development initiatives, funded in part by winding down reliance on special taxing districts, or TIFs.

Johnson’s plan would require City Council approval, but, if passed, would provide $250 million per year for projects helmed by the city’s housing and planning departments every year through 2028, Johnson said.

The city would pay off $2.4 billion in accumulated debt through 2061 by using property tax revenues that would become available thanks to expiring tax increment financing districts. The proposal was first pitched in a memo last summer from two outgoing city department commissioners appointed by Mayor Lori Lightfoot.

By law, TIF districts have a 23-year life span. They capture any increase in property taxes resulting from fresh development and lock that new money away in a special fund that can be spent by the city on economic development projects within that district’s geographic boundaries. Chicago’s TIFs generated nearly $1.3 billion in 2022, according to The Civic Federation, a business-backed watchdog group.

Johnson’s plans for soon-to-be expired districts would shift city spending priorities away from TIFs’ historic use — infrastructure work to support private development like roads, bridges, sidewalks and site remediation — toward investment in housing and direct support for businesses. Johnson framed the proposal as a delivery on his promise to invest equitably across the city.

“One of the reasons I ran for mayor is because too many of our neighborhoods — including my own — bear the scars of disinvestment and neglect. Too many communities on the South and West sides in particular have not benefited from the prosperity of our tremendous city,” he told reporters Wednesday.

Aside from authorization to borrow the money, many of the programs Johnson proposes to fund are brand-new and likely also would require City Council approval.

The success of the program would also require some haggling with aldermen about which expiring TIFs to let go and which to potentially extend. It may be a difficult choice for some: TIF funds can be a valuable resource to bankroll voter-friendly infrastructure work or improvements to Chicago Public Schools and Park District buildings and facilities.

When Johnson introduced the proposal at the City Council on Wednesday, the measure was immediately sent to the Rules Committee, a parliamentary maneuver that adds an extra hurdle to it being voted on by the full council. Johnson dismissed the move, telling reporters, “Well, democracy allowed for that to happen. It just means we’ll have to take one more vote for it.”

Of the city’s 121 designated TIFs, 43 are expected to expire over the next three years. Among them are wealthier districts such as the Central West TIF just west of the Loop, the River West TIF that covers parts of West Town and along the Chicago River and the Chicago/Kingsbury TIF. Each of those three districts generated $34 million in property tax increment in 2022.

When TIFs expire, that increment of cash is freed up so that taxing bodies such as the city, CPS, the Park District and Cook County can begin collecting property taxes on it.

Johnson’s plan calls for leveraging Chicago’s share of that newly freed-up value to borrow $1.25 billion and pay for existing, new and modified programs at the city’s housing and planning departments:

  • $360-$390 million to build and preserve affordable rental homes, decarbonize multiunit apartment buildings and pay for a revolving loan for green social housing.
  • $210-$240 million to help people buy or repair homes, rebuild and preserve existing homes, and retrofit and decarbonize single-family homes.
  • $20-$30 million to preserve single-room occupancy units, or SROs, as shelter for those experiencing homelessness, and to create new permanent supportive housing for those experiencing homelessness.
  • $400-$500 million on community development grants.
  • $82.5-$115 million for small and emerging business loans and grants.
  • $57.7-$90 million on workforce training grants and “infill” development on government-owned vacant lots.

The shift would require the city to raise its property tax levy to capture that new value, which city officials said will not raise tax bills for individuals.

“Instead, as TIF districts expire and there is a related increase to the overall tax base, there will be a correlated increase to the amount of property taxes received by the City,” the city said in its public report on the proposal.

Local taxing bodies regularly raise their levies to capture new development from expiring TIFs. If they didn’t raise their levies to capture that new value, their property tax rates would drop.

In all, the city expects it will capture $150 million in new annual revenue over the next 10 years and $290 million over the next 15 years, which it can use to pay down other debts or fund other programs.

The borrowing would be issued as general obligation bonds, or sales tax securitization bonds issued through Chicago’s not-for-profit Sales Tax Securitization Corporation. City officials have yet to determine how much would be borrowed via either vehicle. STSC bonds typically fetch more favorable interest rates. The city’s report assumes annual debt service — the cost to pay back the borrowing — would rise gradually starting in 2027 and level out at $81 million a year, tapering down by 2061.

The city hopes $1.25 billion in programming will further bolster the city’s property tax base by stabilizing housing options and securing commercial development.

There’s a bonus for other districts too, city officials said: Rather than that money being trapped in a TIF for Chicago’s use alone, letting those districts expire also allows CPS, the Park District and Cook County to capture new revenues. At the time of expiration, any funds left over in that TIF’s account will be distributed back to taxing bodies, too, providing a one-time infusion of funds.

The new borrowing plans are necessary, Johnson’s administration said, as COVID-19 pandemic relief dwindles and existing funding pools fall short of city needs. Payments into the city’s Neighborhood Opportunity Fund and as part of the Affordable Requirements Ordinance are inconsistent and depend on new development. Borrowing Lightfoot undertook leveraging federal pandemic relief was slated to run out in 2023.

Johnson’s bond initiative won praise from some developers, who said that after the double whammy of COVID-19 and high interest rates, the city could use another major development program that bolsters existing efforts such as LaSalle Street Reimagined, an initiative started under Lightfoot to remake aging downtown office space into apartments, and Invest South/West, a Lightfoot endeavor to spark economic activity in outlying neighborhoods.

“They’re all tools in the toolkit that a smart administration will employ,” said Quintin Primo, executive chairman of Capri Investment Group and part of a venture that bought the James R. Thompson Center and plans to remake it into a new downtown home for Google. Raising funds through a bond program is “not necessarily unique or novel, but it’s very, very effective. And even more importantly, it’s timely. It’s extremely timely.”

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Elections | Haley heads to Michigan despite Trump’s easy primary win in South Carolina

On Feb. 25, 2022, President Joe Biden nominated federal appeals court Judge Ketanji Brown Jackson to the Supreme Court, making her the first Black woman selected to serve on it.

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Nearly four months after a judge tossed out the results of a Democratic mayoral primary in Connecticut’s largest city and ordered a new election, the race remains in limbo. With a do-over general election set for Tuesday, the fourth time registered Democrats will have voted in this protracted race, many Bridgeport voters just want it to be over. The judge cited surveillance video showing mishandled absentee ballots in his decision. Those videos have fueled skepticism about the security of U.S. elections. In the final days of this race, incumbent Mayor Joe Ganim has picked up key endorsements, including from Gov. Ned Lamont.

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New York governor seeks to quell business owners’ fears after Trump ruling

Kathy Hochul says law-abiding businesspeople have ‘nothing to worry about’ after question on state’s commercial climate

The New York governor has told business owners in her state that there is “nothing to worry about” after Donald Trump was fined $355m and temporarily banned from engaging in commerce in the state when he lost his civil fraud trial on Friday.

In an interview on the New York radio show the Cats Roundtable with the supermarket billionaire John Catsimatidis, Kathy Hochul sought to quell fears in some quarters that the penalties handed to Trump for engaging in fraudulent business practices could chill the state’s commercial climate.

Asked if businesspeople should be worried that if prosecutors could “do that to the former president, they can do that to anybody”, Hochul said: “Law-abiding and rule-following New Yorkers who are businesspeople have nothing to worry about because they’re very different than Donald Trump and his behavior.”

She added that the fraud case against Trump resulted from “really an extraordinary, unusual circumstance”.

Hochul’s comments were directed at some New York business leaders who said they were concerned that the attorney general Letitia James ’s case against Trump could deter businesses and investment from coming to the state. Hochul noted James’s case demonstrated how Trump and some allies obtained favorable bank loans and insurance rates with inflated real estate values.

The governor said most New York business owners were “honest people, and they’re not trying to hide their assets and they’re following the rules”.

Hochul said most business owners would not merit state intervention.

“This judge determined that Donald Trump did not follow the rules,” Hochul added. “He was prosecuted and truly, the governor of the state of New York does not have a say in the size of a fine, and we want to make sure that we don’t have that level of interference.”

Trump, who denied wrongdoing in the case and maintained there were no victims, now has 30 days to come up with a non-recoverable $35m to secure a bond – a third-party guarantee – against his real estate holdings to show that he can pay the full fine if his appeals fail.

Alternatively, he could put the $355m into an escrow account but would get the money back if he wins on appeal.

Either way, the ruling is a blow to the developer-politician whose sense of self is tied to financial success. And James has said Trump is actually in line to pay more than $463m when interest is taken into account.

In September, Trump’s former lawyer Christopher Kise argued in court that the decision against the ex-president would cause “irreparable impact on numerous companies”. It would also threaten 1,000 employees within the Trump empire, Kise maintained.

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But the judge, Arthur Engoron, who found the former president liable for fraud and assessed the fine and three-year disqualification from doing business in New York, dropped an earlier ruling to dissolve all the companies that Trump owns in the state that could have led to a liquidation.

“This is a venial sin, not a mortal sin,” Engoron wrote in a 92-page ruling that allowed the Trump businesses to keep operating and appointed two overseers to monitor “major activities that could lead to fraud”.

Engoron said he could renew his call for “restructuring and potential dissolution” based on “substantial evidence”.

Trump has lashed out at the ruling, vowing to appeal and calling James and Engoron “corrupt”.

But James said on Friday: “This long-running fraud was intentional, egregious, illegal.” She added: “There cannot be different rules for different people in this country, and former presidents are no exception.”

This article was amended on 18 February 2024 to correct a misspelling. An earlier version referred to “venal” rather than “venial” sin.

  • Donald Trump
  • US politics
  • Kathy Hochul

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Real Estate Investment Business Plan Template

Written by Dave Lavinsky

Growthink.com real estate investment business plan template

Real Estate Investment Business Plan

Over the past 20+ years, we have helped over 5,000 entrepreneurs and business owners create business plans to start and grow their real estate investment businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a real estate investing business plan template step-by-step so you can create your plan today.

Download our Ultimate Real Estate Investment Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your real estate investing business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

residential-home

Source of Funding for Real Estate Investment Companies

With regards to funding, the main sources of funding for a real estate investment business are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable. But they will want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.

The second most common form of funding for a real estate investment business is angel investors. Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding, or, like a bank, they will give you a loan.

Finish Your Business Plan Today!

How to write a business plan for a real estate investment company.

Your business plan should include 10 sections as follows:

Executive Summary

real estate plan deal

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of real estate investing business you are operating and the status; for example, are you a startup, do you have a business that you would like to grow, or are you operating a chain of real estate investment companies.

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the real estate investment industry. Discuss the type of real estate investment business you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.

Company Analysis

In your company analysis, you will detail the type of real estate investment business you are operating.

For example, you might operate one of the following types: Real estate investment companies do two basic things: invest in real estate and trade in real estate.

  • Real estate investment is a long-term investment wherein you purchase real estate with the intent of keeping properties to rent out.
  • Real estate trading is a short-term investment, wherein you buy a property that needs fixing up and flip it for a higher price soon after.

In addition to explaining the type of real estate investment company you operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include sales goals you’ve reached, new store openings, etc.
  • Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

investing in real estate

While this may seem unnecessary, it serves multiple purposes.

First, researching the real estate investment industry educates you. It helps you understand the market in which you are operating. 

Secondly, market research can improve your strategy particularly if your research identifies market trends. For example, if there was a trend towards increasing foreclosures in a particular city, it would be helpful to ensure your plan calls for an increased focus in this market.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your real estate investing business plan:

  • How big is the real estate investment industry (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential market for your real estate investment business. You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your real estate investing business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: mortgage holders, home buyers, renters, etc.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of real estate investment business you operate. Clearly first-time home buyers would want different pricing and product options, and would respond to different marketing promotions than banks.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most real estate investment businesses primarily serve customers living in their same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

Finish Your Real Estate Investment Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your business plan?

With Growthink’s Ultimate Real Estate Investment Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

making decisions

Direct competitors are other real estate investment businesses.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes property management companies, realtors, and DIY home fixer-uppers. You need to mention such competition to show you understand that not everyone who purchases or leases real estate uses a real estate investment business to do so.

With regards to direct competition, you want to detail the other real estate investment businesses with which you compete. Most likely, your direct competitors will be real estate investment businesses located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

  • What types of customers do they serve?
  • What products do they offer?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you specialize in a particular real estate type or market?
  • Will you provide services that your competitors don’t offer?
  • Will you make it easier or faster for customers to acquire your real estate?
  • Will you provide better customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a real estate investment business plan, your marketing plan should include the following:

Product : in the product section you should reiterate the type of real estate investment company that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, will you offer residential properties, or commercial properties?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the types of real estate you offer and the current price ranges.

Place : Place refers to the location of your business. Document your location and mention how the location will impact your success. For example, is your real estate investment business located in a market with a high foreclosure rate, or with a low inventory of office space. Discuss how your location might provide a steady stream of customers. 

Promotions : the final part of your real estate investing marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

  • Advertising in local papers and magazines
  • Reaching out to local bloggers and websites 
  • Social media advertising
  • Local radio advertising
  • Banner ads at local venues

Operations Plan

commercial construction

Everyday short-term processes include all of the tasks involved in running your real estate investment business such as finding properties to acquire, marketing completed properties, overseeing renovations, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to flip your 25th house, or when you hope to reach $X in sales. It could also be when you expect to hire your Xth employee or launch in a new market.

Management Team

To demonstrate your real estate investment business’s ability to succeed as a business, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company. 

Ideally you and/or your team members have direct experience in real estate. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in real estate investment businesses and/or successfully running small businesses.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

While balance sheets include much information, to simplify them to the key items you need to know about, balance sheets show your assets and liabilities. For instance, if you spend $100,000 on building out your real estate investment business, that will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $100.000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt. For example, let’s say you signed a commercial tenant that needs an extensive build out, that would cost you $50,000 to complete. Well, in most cases, you would have to pay that $50,000 now for materials, equipment rentals, employee salaries, etc. But rent will not cover build-out costs for 180 days. During that 180 day period, you could run out of money.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a real estate investment business:

  • Location build-out including design fees, construction, etc.
  • Cost of developing or refurbishing real estate assets
  • Cost of depreciation
  • Payroll or salaries paid to staff
  • Business insurance
  • Taxes and permits
  • Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your store design blueprint or location lease.

Real Estate Investment Business Plan Summary

Putting together a business plan for your real estate investment company is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the real estate investment market, your competition and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful real estate investment business.

Real Estate Investment FAQs

What is the easiest way to complete my real estate investment business plan.

Growthink's Ultimate Real Estate Business Plan Template allows you to quickly and easily complete a business plan for your real estate investing business.

What is the Goal of a Business Plan's Executive Summary?

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of real estate investment business you are operating and the status; for example, are you a startup, do you have a real estate investment business that you would like to grow, or are you operating a chain of real estate investment businesses.

Where Can I Download a Real Estate Investment Business Plan PDF?

You can download our  real estate investment business plan PDF  template here. This is a business plan template you can use in PDF format.

Don’t you wish there was a faster, easier way to finish your Real Estate Investment business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how Growthink’s business plan consulting services can create your business plan for you.

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USDA Rural Development supports rural prosperity in Texas by investing in modern infrastructure such as high-speed internet and water and waste treatment systems. We help eligible rural Texans buy or rent affordable housing, and we can partner with you to build or improve essential community facilities such as hospitals, libraries, and schools. We boost rural economic development by funding technical assistance for small business owners and entrepreneurs, helping them design robust business plans, find new markets, and promote their goods and services. We also help eligible businesses and manufacturers expand or improve, and we support energy programs that finance renewable systems for agriculture and industry. Because so many of our employees live and work in the very communities we serve, the USDA Rural Development mission is personal to us. It’s this commitment to our neighbors that sets us apart.

Scroll down to learn more about how we can help you and your community or visit our Texas contact page .

U.S. Department of Agriculture Rural Development Under Secretary Xochitl Torres Small announced last week that USDA is accepting applications to support economic development and create jobs for people in rural America.

USDA is making this funding available under the Rural Business Development Grant program to support business opportunities or business enterprise projects in rural communities. Eligible entities are rural towns, communities, state agencies, authorities, nonprofits, federally recognized tribes, public institutions of higher education, and non-profit cooperatives. Individual and for-profit businesses are not eligible for this grant.

Business opportunity projects are used to identify and analyze business opportunities that will use local rural materials or human resources. These projects must be consistent with local and area-wide community and economic development strategic plans. Projects must also support other economic development activities in the project area. They may include establishing business support centers or financing job training and leadership development in rural areas. Enterprise projects include the repair or modernization of buildings, technical assistance such as feasibility studies or business plans, or equipment purchases for leasing to small or emerging businesses.

In fiscal year 2023, USDA anticipates that part of the funding may be set aside for federally recognized native American tribes, Rural Empowerment Zones, Enterprise Communities/Rural Economic Area Partnerships, projects located in persistent poverty areas (including those of Native Americans), and Strategic Economic and Community Development projects. Eligible applicants for the persistent poverty and SECD set-aside funds must demonstrate that 100% of the benefits of an approved grant will assist beneficiaries in the designated areas.

Applications for grants, including all set-aside funds, must be submitted in paper or electronic format to the USDA Rural Development Area Office servicing the area where the project is located in Texas by 4:30 p.m. local time on Feb. 28, 2023. For additional information, visit Grants.gov or see page 71571 of the Nov. 23, 2022, Federal Register.  

USDA Rural Development encourages applicants to consider projects that will advance key priorities under the Biden-Harris Administration to help rural America build back better and stronger. Key priorities include creating new and better markets, addressing the impacts of climate change, and advancing equity in rural America. For more information, visit https://www.rd.usda.gov/priority-points.  

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Questions? Contact your local USDA Rural Development office!

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VIDEO

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  1. Real Estate Development Business Plan Template

    Next, provide an overview of each of the subsequent sections of your plan. Give a brief overview of the real estate development industry. Discuss the type of real estate development business you are operating. Detail your direct competitors. Give an overview of your target market. Provide a snapshot of your marketing strategy.

  2. Property Development Business Plan Template (2024)

    The real estate and property development industries have been strong over the past few years. As of 2021, the real estate industry was valued at $3.69 trillion and is expected to grow at a compound annual growth rate of 5.2% from now until 2030. This growth will be driven by increasing demand for personal housing.

  3. Property Development Business Plan Template

    Property Development Business Plan. Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their property development companies. If you're unfamiliar with creating a business plan, you may think creating one will be a time-consuming and frustrating process.

  4. Real Estate Developer: get a solid business plan (example)

    A solid business plan must include detailed financial information such as projected income, expenses, cash flow, and balance sheets. As part of your business planning process, you'll be required to predict the revenue for your real estate development venture. Of course, this revenue forecast will have to make sense.

  5. The Perfect Real Estate Investing Business Plan

    For entrepreneurs, a real estate development business plan can serve as a road map to all of your business operations. Simply put, a real estate business plan will serve an essential role in forming your investing career. Investors will need to strategize several key elements to create a successful business plan. These include future goals ...

  6. 7 Steps to Writing a Real Estate Business Plan (+ Worksheet)

    1. Your Business Serves Customer Needs First and Your Abilities Second. A common misstep in real estate business planning is building a business around your specific skills, resources, or talents before understanding whether your community has a need for them.

  7. Real Estate Development Business Plan Template (2024)

    Writing a real estate development business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan: 1. Executive Summary. An executive summary is the first section of the business plan intended to provide an overview of the whole business plan.

  8. Writing a Business Plan

    Creating a business plan may seem daunting, but by understanding your business and market fully, you can create a plan that generates success (however you choose to define it). Real Estate Business Plans - Samples, Instructional Guides, and Templates. 9 Steps to Writing a Real Estate Business Plan + Templates (The Close, Apr. 17, 2023)

  9. How Do You Write a Property Development Business Plan?

    Your business plan will consider which aspects will affect your business that do not ordinarily impact other businesses. Your property development business plan will cover: Your business's structure, be it sole trader, trust, partnership, or company. Your funding strategy. The type of property you want to develop. Your development strategy.

  10. Master Real Estate Development: 9 Steps to a Winning Business Plan!

    When writing a business plan for real estate development, analyzing competitors and industry trends is crucial for understanding the current market dynamics and identifying potential opportunities and challenges. This step involves conducting comprehensive research and gathering relevant data to gain insights into your competitors' strategies ...

  11. Master Real Estate Development: 9 Steps to a Winning Business Plan!

    In conclusion, writing a business plan for real estate development services requires careful consideration and thorough research. By following the nine steps outlined in this checklist, you can create a comprehensive and well-rounded plan that sets you up for success in the highly competitive real estate industry.

  12. How to Write a Real Estate Business Plan (+ Free Template)

    Download as PDF. Download as Word Doc. 1. Write Your Mission Statement. Every real estate agent's business plan should begin with a mission statement, identifying your values and why your business exists. Your mission statement serves as the guide to achieving your ultimate business objective.

  13. How to Write a Real Estate Investment Business Plan

    The 8 elements of an effective real estate investment business plan. 1. Executive summary. Most business plans start with an executive summary outlining the business opportunity and the core strategies of your business.. It's the first section that most readers (including loan officers) will read.

  14. Property Development Business Plan Template [Updated 2024]

    The following Property Development business plan template gives you the key elements to include in a winning property development business plan. It can be used to create a land development business plan and a real estate development company business plan.

  15. How to Plan, Start, & Grow a Real Estate Business: 27 Essential Tips

    Build a consistent marketing plan. Get a website. Prospect consistently. Nurture leads. Have good time management. 1. Get a CRM. At the end of the day, a business is a system. Barry Jenkins is the broker-owner of the #2 Better Homes and Gardens Real Estate Team in the United States.

  16. How to Write a Real Estate Business Plan + Example Templates

    Go into detail describing the area or areas of the real estate market you plan to operate in: residential sales, commercial leasing, property management, or more niche markets like luxury real estate or vacation rentals. Your business may want to mix two or more of these segments. Once you've identified your niche, you'll need to obtain any ...

  17. Real Estate Business Plan Examples

    How to Create a Commercial Real Estate Business Plan My Step-by-Step Blueprint for Success. By Lee Muhl. Cayenne maintains a very active practice in real estate business plans - including funds and development plans for commercial, residential, and agricultural uses, along with many specialty projects aimed at mixed-use, live-work, hospitality, medical, entertainment centers, smart ...

  18. Real Estate Business Plan: Guide & Template (2024)

    The market size, measured by revenue, of the Real Estate Sales and brokerage industry, is $156.2bn in 2021, and the industry is expected to increase by 0.4% in 2021. Also, the market is changing at a rapid rate and the way people use spaces is changing at a rapid rate too. Hence, to get on or stay on the higher end of the spectrum you'll need ...

  19. A Sample Property Development Business Plan Template

    A Sample Property Development Business Plan Template. 1. Industry Overview. The property development industry falls into the real estate category and it is indeed a very large industry that has the potential to make entrepreneurs millionaire within a short period of time. Property development industry is a many-sided business that covers all ...

  20. Real Estate Agent Business Plan

    A real estate business plan allows you to stay current with market trends and ahead of the competition. It also helps you track results over time, test lead generation strategies and develop new marketing approaches. Zillow's Bret Calltharp, a former training leader for a large brokerage group, saw his agents' business increase by an ...

  21. Free Real Estate Business Plan Example

    Milestones. Secure initial funding - June 1, 2023. Establish office space and infrastructure - July 1, 2023. Hire and onboard real estate agents - August 1, 2023. Launch website and social media presence - September 1, 2023. Close first property transaction - October 31, 2023. Expand team and service offerings - January 1, 2025.

  22. A Vision for Sustainable And Smart Communities

    I believe green building practices, energy-efficient technologies and a focus on creating vibrant, eco-friendly spaces are essential components of any successful real estate development strategy.

  23. Real Estate Agent Business Plan: Guide & Template (2024)

    Industry Overview. Research says the global real estate agent and brokerage market are expected to grow from $960.12 billion in 2020 to $1008.95 billion in 2021 at a compound annual growth rate (CAGR) of 5.1%. Also, the market is expected to reach $1351.1 billion in 2025 at a CAGR of 8%. The above figure suggests It is a great market to be in ...

  24. Edgewater Beach, rare project on Lake Erie, is advancing in North East

    The Chapter 11 bankruptcy estate of Mary Dohler, who did business as Dohler Cottages and Farms, is selling the property to raise money to pay creditors a total of about $2 million, including $1.2 ...

  25. Mayor Brandon Johnson pushes plan to borrow $1.25 billion for housing

    Mayor Brandon Johnson pushes plan to borrow $1.25 billion for housing, development and climate goals Mayor Brandon Johnson leaves a news conference after a City Council meeting on, Feb. 21, 2024 ...

  26. New York governor seeks to quell business owners' fears after Trump

    The New York governor has told business owners in her state that there is "nothing to worry about" after Donald Trump was fined $355m and temporarily banned from engaging in commerce in the ...

  27. Real Estate Investment Business Plan Template

    Real Estate Investment Business Plan. Over the past 20+ years, we have helped over 5,000 entrepreneurs and business owners create business plans to start and grow their real estate investment businesses. On this page, we will first give you some background information with regards to the importance of business planning.

  28. Arizona leaders take advantage of federal tax credits for

    The Phoenix Business Journal is searching for the region's 40 top business and civic leaders under the age of 40 to honor at the 23rd annual 40 under 40 Awards! Submit a Nomination

  29. Texas

    Business opportunity projects are used to identify and analyze business opportunities that will use local rural materials or human resources. These projects must be consistent with local and area-wide community and economic development strategic plans. Projects must also support other economic development activities in the project area.