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Massage Therapy Business Plan Template

Written by Dave Lavinsky

Massage Therapy Business Plan

You’ve come to the right place to create your massage therapy business plan.

We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their massage therapy businesses.

Massage Business Plan Example

Below is an example of a Massage Therapist business plan.

Executive Summary

Business overview.

Peaceful Massage is a startup massage therapy company located in San Francisco, California. The company is founded by Daniel Young, a certified massage therapist who has been recognized for several years as one of the top massage therapists in the area. Now that Daniel has garnered a positive reputation for providing exceptional massage therapy services, he is ready to start his own company, Peaceful Massage. Daniel is confident that his reputation and massage therapy skills combined with his ability to effectively manage client relationships will help him to quickly secure a loyal client base for his new business. Daniel plans on recruiting a team of highly qualified professionals to help manage the day to day complexities of running a massage therapy business including marketing and sales, accounting and bookkeeping, client reception, and record keeping.

Peaceful Massage will provide a comprehensive array of massage therapy modalities and services in a calming environment. The Peaceful Massage facility will be the ultimate choice in San Francisco for massage therapy while being the best-priced option in the area.

Product Offering

The following are the services that Peaceful Massage will provide:

  • Acupressure
  • Aromatherapy
  • Deep Tissue Massage
  • Hot Stone Massage
  • Pregnancy Massage
  • Sports Massage
  • Swedish Massage
  • Thai Massage

Customer Focus

Peaceful Massage will target anyone in San Francisco looking for a calming massage. The company will target people with chronic pain or injuries that could benefit from massage therapy. Peaceful Massage will also target athletes and people with active lifestyles. No matter the client, the clinic will deliver the best communication, service, and prices.

Management Team

Peaceful Massage will be owned and operated by Daniel Young. He has recruited an experienced administrative professional, Barbara Lewis, to be his office manager and help run the day to day operations.

Daniel Young is a graduate of Monterey Peninsula College with an associates degree in massage therapy. He has been working at a local spa for more than eight years as a certified massage therapist. Daniel’s expertise in various massage therapy techniques and effective communication skills have allowed him to develop a loyal client base.

Barbara Lewis has been an administrative assistant for over ten years at a local health spa. Daniel relies strongly on Barbara’s diligence, attention to detail, and focus when organizing his clients, schedule, and files. Barbara has worked in the health spa industry for so long, she understands all aspects required in running a successful massage therapy business.

Success Factors

Peaceful Massage will be able to achieve success by offering the following competitive advantages:

  • Friendly, knowledgeable, and highly qualified team of certified massage therapists who will be able to assess each client’s massage therapy needs and provide the modality that will work best for them.
  • Comprehensive menu of services to cater to a wide range of clients from those in chronic pain to those just looking to relax.
  • Peaceful Massage offers the best pricing in the area. The pricing structure is the most cost effective compared to the competition.

Financial Highlights

Peaceful Massage is seeking $250,000 in debt financing to launch its massage therapy business. The funding will be dedicated towards securing the clinic space and purchasing massage therapy equipment and supplies. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff, rent, and marketing costs for print ads and association memberships. The breakout of the funding is below:

  • Massage therapy clinic build-out: $50,000
  • Equipment, supplies, and materials: $20,000
  • Three months of overhead expenses (payroll, rent, utilities): $160,000
  • Marketing costs: $10,000
  • Working capital: $10,000

The following graph below outlines the pro forma financial projections for Peaceful Massage.

Company Overview

Who is peaceful massage.

Peaceful Massage is a newly established massage therapy clinic in San Francisco, California. Peaceful Massage will be the most caring, clean, and comfortable choice for clients in the area. Peaceful Massage will provide a comprehensive menu of massage therapy services performed by experienced certified massage therapists who are experts in specific modalities.

Peaceful Massage will be able to provide soothing massage therapy techniques for optimal calming and relaxation. The team of professionals are highly qualified and experienced in various modalities such as Swedish massage, sports massage, massage for chronic pain relief, and hot stone massage. Peaceful Massage therapists are excellent communicators in addition to being highly qualified massage experts, creating a welcoming environment for all clients.

Peaceful Massage History

Peaceful Massage is owned and operated by Daniel Young, a certified massage therapist who has been recognized for several years for his exceptional service. Daniel has worked for a local massage therapy spa in San Francisco for several years. Daniel’s tenure with the massage therapy spa has given him the skills and knowledge required to venture out on his own and start his own company. Daniel has gained the trust and loyalty of a number of clients who have expressed interest in following him to his new clinic.

Since incorporation, Peaceful Massage has achieved the following milestones:

  • Registered Peaceful Massage, LLC to transact business in the state of California.
  • Has a contract in place to lease the massage therapy clinic.
  • Reached out to numerous contacts to include former clients, massage therapists, and friends and family members to spread the word about his new clinic.
  • Began recruiting a staff of massage therapists, accountants, sales and marketing associates, and office personnel to work at Peaceful Massage.

Peaceful Massage Services

The following will be the services Peaceful Massage will provide:

Industry Analysis

The United States massage therapy industry is valued at an estimated $16B and is expected to grow by 2.6% this year. Additionally, the number of massage therapists in the U.S. has grown by 14% in the last decade. The American Massage Therapy Association (AMTA) reports that people between the ages of 20-64 are the highest demographic to use massage therapy services.

The primary driver for industry growth is more people becoming health conscious and looking for ways to improve their overall wellness. According to a recent survey, approximately 93% of respondents believe massage is beneficial to their overall health and wellness. A majority of people seek out massage therapy for health and wellness concerns including pain relief (43%), relaxation/stress reduction (43%), soreness (37%), injury recovery/rehabilitation (33%), fitness/wellness (30%), prevention/improve quality of life (29%), and to control headaches/migraines (28%).

The main negative factors impacting the U.S. massage therapy industry are low barriers to entry and high competition. Industry operators can be competitive by offering a unique atmosphere, in-demand services, flexible scheduling, and high customer service standards.

Customer Analysis

Demographic profile of target market.

Peaceful Massage will target anyone seeking massage therapy services in San Francisco, California. The clinic will target people with chronic pain or injuries that could benefit from massage therapy. They will also target athletes and people with active lifestyles. No matter the client, Peaceful Massage will deliver the best communication, service, and prices.

The precise demographics for San Francisco, California are:

Customer Segmentation

Peaceful Massage will primarily target the following customer profiles:

  • Individuals suffering from chronic pain
  • Individuals with injuries
  • Pregnant women
  • Individuals who work in high stress environments

Competitive Analysis

Direct and indirect competitors.

Peaceful Massage will face competition from other companies with similar business profiles. A description of each competitor company is below.

Best Bay Area Massage

Located in San Francisco, Best Bay Area Massage is able to provide a wide variety of massage therapy services for its clients. The clinic’s list of services include deep tissue massage, Swedish massage, sports massage, stretch massage, and trigger point massage. Best Bay Area Massage is also able to perform additional services such as aromatherapy and salt stone massages.

Best Bay Area Massage’s promise is to deliver effective and rejuvenating massages in a comfortable environment. Best Bay Area Massage’s team of experienced massage professionals assures each client receives the best care and the proper modality for their unique massage therapy needs.

Golden Massage

Golden Massage is a San Francisco-based massage therapy spa that provides outstanding massage services for its clients. Golden Massage provides comprehensive massage therapy services for clients of all ages. The company specializes in sports massage, injury/rehabilitation massage, and relaxation massage. The owners of Golden Massage are massage therapy professionals so they understand how a massage therapy spa should be managed. Clients can depend on caring staff to provide exceptional customer service throughout the process from booking an appointment and speaking with a massage therapist to determine which therapist will be the best fit to getting a massage and booking the next appointment. Golden Massage takes the stress out of finding a convenient time for a massage and the uncertainty for new clients by maintaining a flexible schedule and ensuring all staff adhere to a high standard of customer service and communication.

City Massage & Bodyworks

City Massage & Bodyworks is a trusted San Francisco massage therapy clinic that provides superior service to clients in San Francisco and the surrounding areas. They are able to provide multiple types of massage therapy services including aromatherapy, sports massage, pregnancy massage, restorative massage, rejuvenation massage, and hot stone massage. Clients can make an appointment online, in person, or by phone. Additionally, clients can come in without an appointment at a time that is convenient for them. City Massage & Bodyworks offers an array of pricing options. Clients can pay per massage session or they can pay on a monthly basis for weekly massages.

Competitive Advantage

Peaceful Massage will be able to offer the following advantages over their competition:

  • Friendly, knowledgeable, and highly qualified team of certified massage therapists who are experts in their modalities and will provide caring, supportive customer service.
  • Comprehensive menu of services that allows for a client to find the massage service that works best for them.
  • Peaceful Massage offers the best prices in the area. The company’s pricing structure is the most cost effective compared to the competition.

Marketing Plan

Brand & value proposition.

Peaceful Massage will offer the unique value proposition to its clientele:

  • Highly-qualified team of skilled massage therapists that is able to provide a comprehensive set of services (sports massage, hot stone massage, pregnancy massage, Swedish massage, etc.).
  • Unbeatable pricing to its clients – Peaceful Massage does not mark up its services at a large percentage. They will offer the lowest pricing in the area.

Promotions Strategy

The promotions strategy for Peaceful Massage is as follows:

Word of Mouth/Referrals

Daniel Young has built up an extensive list of contacts over the years by providing exceptional service and expertise to his clients. Many former clients have communicated to Daniel that they kept coming back because they were happy with the massage therapy services he was providing. Once Daniel advised them he was leaving to open his own massage therapy business, they expressed interest in following him to his new clinic and will help spread the word of Peaceful Massage.

Professional Associations and Networking

Peaceful Massage will become a member of commercial and residential professional associations such as the American Massage Therapy Association (AMTA), Alliance for Massage Therapy Education (AMTE), Clinical Massage Association (CMA), and the Massage Therapy Foundation (MTF). The clinic will focus networking efforts on expanding its client network.

Print Advertising

Peaceful Massage will invest in professionally designed print ads to display in programs or flyers at industry networking events and in magazines, newspapers, and direct mailers.

Website/SEO Marketing

Peaceful Massage will create and maintain an organized, informative website that lists all the services that the clinic is able to provide. The company will employ an in-house marketing director that will also manage Peaceful Massage’s website presence with SEO marketing tactics so that any time someone types in the Google or Bing search engine “San Francisco massage therapy” or “massage therapy near me”, Peaceful Massage will be listed at the top of the search results.

Social Media Marketing

The company’s marketing director will create and maintain an active social media presence on multiple social media platforms including Facebook, Instagram, Twitter, YouTube, LinkedIn, and TikTok to promote the clinic and attract new clients.

The pricing of Peaceful Massage will be moderate and on par with competitors so customers feel they receive value when purchasing their services.

Operations Plan

The following will be the operations plan for Peaceful Massage.

Operation Functions:

  • Daniel Young will be the Owner and President of the company. He will oversee all staff and manage client relations. Daniel has spent the past year recruiting the following staff:
  • Barbara Lewis – Office Manager who will manage the clinic’s administration, client files, and accounts payable.
  • Charles Thomas – Staff Accountant who will provide all client accounting, tax payments, and monthly financial reporting.
  • Nancy Richards – Marketing Director who will provide all sales and marketing campaigns for Peaceful Massage.

Milestones:

Peaceful Massage will have the following milestones complete in the next six months.

8/1/2022 – Finalize contract to lease the clinic

8/15/2022 – Finalize personnel and staff employment contracts for the management team

9/1/2022 – Finalize contracts for massage therapists

9/15/2022 – Begin networking at industry events and initiate the marketing campaign

9/22/2022 – Begin moving into Peaceful Massage clinic

10/1/2022 – Peaceful Massage opens its clinic for business

Peaceful Massage will be owned and operated by Daniel Young. He has recruited an experienced administrative professional, Barbara Lewis, to be his Office Manager and help manage the office and operations.

Financial Plan

Key revenue & costs.

The revenue drivers for Peaceful Massage are the massage therapy fees they will charge to the clients for their services. The clinic’s price range will be $30-$90 per hour.

The cost drivers will be the overhead costs required in order to staff a massage therapy business. The expenses will be the payroll cost, rent, utilities, massage therapy equipment and supplies, and marketing materials.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

  • Number of massage sessions per month: 200
  • Average fees paid per month: $10,000
  • Clinic lease per year: $100,000

Financial Projections

Income statement, balance sheet, cash flow statement, massage therapy business plan faqs, what is a massage therapy business plan.

A massage therapy business plan is a plan to start and/or grow your massage therapy business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your massage therapy business plan using our Business Plan Template here .

What are the Main Types of Massage Therapy Businesses?

There are a number of different kinds of vending machines, some examples include: Day Spa, Mobile Massage, and Medical Massage.

How Do You Get Funding for Your Massage Therapy Business Plan?

Massage Therapy Businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Massage Therapy Business?

Starting a massage therapy business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Massage Therapy Business Plan - The first step in starting a business is to create a detailed massage therapy business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your massage therapy business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your massage therapy business is in compliance with local laws.

3. Register Your Massage Therapy Business - Once you have chosen a legal structure, the next step is to register your massage therapy business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your massage therapy business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Massage Therapy Equipment & Supplies - In order to start your massage therapy business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your massage therapy business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful massage therapy business:

  • How to Open a Massage Therapy Business

How to Write An Effective Massage Therapy Business Plan

Learn how to create a business plan for your massage therapy practice.

May 20, 2013

massage business plan sample

There's that line from Field of Dreams that most everybody knows, even if they've never seen the movie: if you build it, he will come. Though in the movie the phrase relates specifically to baseball, many people have since assigned a more general meaning to the expression—don't worry about the outcome, because simply making the effort will produce results.

And there is something to be said for passion driven by blind faith.

But, particularly in business, there’s also something to be said for taking the time to outline where you are now and where you want to be—and how exactly you plan to get from point A to point B. In other words: writing a business plan.

The topic of writing a business plan can bring a wide variety of reactions, most of which range somewhere between reluctance and fear. The process, however, doesn’t have to be painful. Here are some tips to help you make the most of this important business tool.

Part of the reluctance to write a business plan might come from some misconceptions surrounding the practice. Many people think of these documents as long and complicated, taking days and months to write and finalize. But that doesn’t have to be the case, according to Kelly Bowers, a licensed massage therapist in Washington, D.C.

In fact, for most massage therapists, a one-page business plan is probably sufficient. “What most of us think of when we say business plan is what I call the standard or large business plan, but it’s not what most of us are going to want to work with,” she says. “We’re going to want to work with a simplified form of the standard business plan.”

To get to a clear understanding of how elaborate your business plan needs to be, Bowers suggests asking yourself some basic questions: How specific are your goals? How long-range are they? Are your goals ambitious? Are they a stretch? Do you really just want to make enough money to live comfortably and peacefully? Do you already know how much money that will take?

Also, consider your own personality. Are you a planner, for example? Do you tend to live in the moment or are you always looking down the road, thinking about where you want to be in two, five or 10 years?

“The more you want to move outside the simple or outside your comfort zone, the more you’ll benefit from having a business plan,” Bowers says. “If you are a planner, you will benefit from a business plan. If you tend to be overwhelmed by too many choices, a business plan can help you stay focused.”

Bowers quickly cautions, too, that simple isn’t going to work for everyone, and she encourages massage therapists to remember this rule of thumb: “The more people that are engaged in your practice and the more of someone else’s money you’ll be asking for, the more involved your business plan needs to be,” she says.

When Bowers decided to leave her job as a technical writer and pursue massage therapy full time, she started having lunch with a group of women who were starting their own businesses. “They were all big proponents of using business plans,” she says. “They kept pushing me to write one.”

Bowers didn’t follow their advice right away, however. Then, finally, she took herself on a business retreat one January and worked her way through Jim Horan’s “The One Page Business Plan,” a book her friends she lunched with had recommended to her.

She learned a few lessons from her first attempt. “My first business plan was, ah, optimistic, to say the least,” she recalls. “It turns out that making $50,000 a year requires more than writing it down confidently in your business plan! But I was hooked on the process.”

Some of why writing a business plan is helpful comes from being able to clarify your vision. “Having a clear sense of my personal vision and my practice’s mission has made a big difference for me,” Bowers explains. “It’s given me a clarity and focus I probably never would have found otherwise.”

In addition to more focus, writing a business plan gives Bowers a way of evaluating any new opportunities that might arise. “Does this opportunity I’m considering or being offered line up with my mission and vision?” she asks herself. “There are a lot of things I could do as a small business. But, as a very small business, I want to focus my time, energy and money on those things that help me bring my vision to life and fulfill my mission as I understand it.”

Bowers has advice that is quick and to the point for those reluctant to start writing a business plan: “Give up any idea that you aren’t smart enough or educated enough to write a business plan,” she says. “If you’re smart enough to do the work, then you’re smart enough to explain it in a business plan.” That’s not to say you might not need a little help, Bowers adds.

First, relax a little. You might find a different perspective helpful, like thinking of writing a business plan as having a conversation. “A business plan, at its most basic, is a conversation,” Bowers explains. “The conversation might be between you and an investor or business partner. For most of us, it’s a conversation we’re having with ourselves.”

Bowers elaborates on this idea, suggesting you look at the business plan as a kind of conversation between your present self and future self. “These two selves are working out what they want to build together and how they’re going to move that thing from today to the future you want to have,” she adds.

You might also find that imagining yourself sitting with a friend describing what you envision your practice looks like is a good way to approach writing a business plan. “Imagine describing, with passion, the practice you want to have,” Bowers says. “Imagine the two of you brainstorming what it would take, in some detail, to make that happen. If you wrote that down, you’d have a basic business plan.”

Remember, too, that writing a business plan shouldn’t be something you do once and never revisit. “As long as your business is alive, your business plan needs to be alive,” Bowers explains. “That means you need to be looking at and updating your business plan regularly.” For Bowers, that happens every January, when she takes her annual business retreat.

Writing a business plan might not be at the top of your priority list—and that’s OK. You don’t have to dedicate months to the process. But engaging in the process of putting your plans in writing can be a great exercise, and help you increase business and clarify your own vision. “I think getting clear on your vision and mission are the two biggest benefits of a business plan,” Bowers says. “Writing a business plan is a way to tell the story of your passion and how you’re going to make that passion sing.”

Anatomy of a Massage Therapy Business Plan

Though many massage therapists may not need to create an in-depth standard business plan, knowing what this document comprises is a good idea. You also might find that at least some of these elements will be included in your own business plan, no matter how simple.

Executive summary . Here, you’ll summarize the key points of the rest of the plan. “It lets you highlight the exciting parts,” says Kelly Bowers, a licensed massage therapist in Washington, D.C.

Company description . This description tells people what kind of practice you’re creating. You can detail the legal structure of the company, for example, as well as how management will work, if you’ll have a management team in place. “This is also a summary of things you’ll get into in greater detail later in the plan,” explains Bowers.

Product/service . Obvious, perhaps, but in this section you’ll detail what products or services your practice will offer.

Target market . When thinking of who your target market will be, Bowers suggests thinking of these questions: Who is going to buy your products or services, and why would they buy your products and services?

Competitive analysis . No matter how simple you make your business plan, you should have a good idea of who in your area may serve as competition for business and clients. “Who is already selling your product or service?” Bowers asks. “How are you going to be able to compete with them?”

Marketing and sales plan . Here, you are going to outline how you’ll reach potential clients and get them to buy your product or service. In today’s world, there are a lot of different ways you might choose to market your practice, so take some time to think about what might work best for you.

Related: Marketing Tools for Massage Therapists

Operations plan . How does your company run? Where is your practice located? What equipment do you need? All of these are questions you’ll answer in this section, Bowers says.

Management team . If you plan on setting up business with other people, or going into business with a fellow massage therapist or someone from a complementary profession, you’ll need to outline leadership roles. Who will be in charge, for example?

Development plan  and milestones . This section will work through some of your future plans, as well as how you’ll measure if you’re on track or not. You might also think about exactly how you plan to grow your practice, if growth is indeed a goal.

Financials . Money is sometimes the last thing you want to talk or think about when you’re excited about starting your own business, but especially if you’re looking for investors or need a loan, you’ll need to have a good idea of where you’re starting financially, what you expect to make and what you’ll need to spend in overhead, for starters.

“Each of these sections answers specific questions about business,” explains Bowers. “Even if you aren’t writing a standard business plan, it’s worth it to at least look at the questions and think about them.”

Business Plan Mythbusting

Whether you’re just starting out or you’ve been in business for 10 years, you can probably benefi t from writing a business plan. To help you get over any hesitation you might feel, we’re busting some of the common myths that seem to surround this practice.

No. 1: You need a formal business education to write a business plan—False.

“For the kind of businesses most of us are running, what we need is a guide that is written to our level of business knowledge,” explains Kelly Bowers, a licensed massage therapist in Washington, D.C. Now, she adds, you might have to look up a few terms in the dictionary, but if you have a solid vision for your practice, that’s the important piece to the business plan writing puzzle.

Related:   It's Your Business: Understanding Business Concepts | 3 Credit Hours

No. 2: You should never start a business without writing a business plan—False.

Contrary to what some people might think, writing a business plan doesn’t have to be the fi rst thing you do when you’re thinking of starting your own practice. Much of what a business plan is designed to do is give you a clear direction and focus your efforts. “When you want to get clear with yourself about what you’re doing, why you’re doing it, and how you’re going to do it, a business plan can help,” explains Bowers.

But, Bowers says, though many people come out of school believing they know what their practice will look like and the types of clients they’ll work with, many don’t really know. “For a lot of us, it makes more sense to write a business plan after we’ve been in practice a year or three,” she says. “A few years of practice will tell us what our reality actually looks like, making writing a more realistic business plan easier to do.”

Times of change, too, are natural places to create a business plan. “Times of change are great times to work on a business plan to help you chart your new course,” says Bowers. “If you’ve worked in a spa for five years, for example, but now want to go out on your own, that’s a good time to write a business plan.”

There is one caveat to this advice, however: “If your starting point is a big plan that requires borrowing money, bringing in partners and things of that nature, your fi rst step should be to write a detailed business plan,” Bowers explains.

No. 3: Business plans are all about numbers and money—False.

“The heart of a business plan, any business plan, is what you want to build (vision) and why it’s worth building (mission),” Bowers says. “Everything else in the plan needs to be detailed enough to help you get there.”

That’s not to say you don’t need any information about financials, because you will definitely need to have an idea of what you want to make and what you’ll spend. “This information only needs to be as detailed as you personally need it to be,” Bowers says.

Related Resources

Massage therapy journal 3 tips for starting a massage practice.

When you first start thinking about opening a massage therapy practice, your natural inclination might be to focus primarily on the positive aspects of business ownership.

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Massage Therapy Business Plan Example

JUN.14, 2018

business plan for a massage therapist

Massage therapy practice business plan for your own salon

Are you planning to start a massage therapy business ? Well, massage therapy business is a profitable business that offers healthcare related services to help heal people from some ailment or help them in soothing their muscle soreness, improving their sleep, boosting their immune function, enhancing their mental skills, aiding headache sufferers, alleviating depression, and reducing stress and anxiety. And considering the present situation, where every second person is in depression, this massage therapy business plan has a lot of market.

So, before you move on to opening your therapy clinic, you will have to prepare a comprehensive business plan for a massage therapist which will establish the basis of your company’s future operations and decisions. If you are wondering how to write an effective business plan for a massage therapist then here we are providing you a sample physical therapy clinic business plan of a startup named ‘HealCo Relaxing Center’.

Executive Summary

2.1 the massage therapy business.

HealCo Relaxing Center will be a licensed massage therapy center located in the Manhattan borough of the New York City. The business will be started in an existing therapy center which ceased to function two months ago.

2.2 Management of Massage Salom

HealCo Relaxing Center will be a sole proprietorship owned by Susan Frank. Susan is a licensed massage therapist from Florida who has been in this industry for the last ten years. Due to her extensive experience in the industry, Susan knows everything about how to open a massage business .

2.3 Clients of Massage Salom

We will provide therapeutic massage to the people with ailments so as to help them cure faster, and relaxation massage to relax the people who are in stress, depression or anxiety.

2.4 Target of the Massage Salom

The massage business plan  or massage therapy center outlines the company’s three years target as follows:

Massage Therapy Business Plan - 3 Years Profit Forecast

2.5 Keys to Success

  • Professionalism : We’ll maintain a professional approach as well as good boundaries between therapists and the clients.
  • Individual Attention : We’ll go the extra mile to customize the experience of our clients according to their preferences.
  • Client Satisfaction : We’ll ensure that our clients are always satisfied with us and leave our center in a fully relaxed state.

Massage Salom Summary

3.1 company owner.

HealCo Relaxing Center will be a sole proprietorship owned by Susan Frank. Susan is a licensed massage therapist from Florida who has been in this industry for the last ten years. Susan is adept in a variety of massage styles, and in tailoring each massage to the specific needs and preferences of clients. She is particularly expert in Integrated Breathing, Shiatsu, Sports Massage, Deep Tissue, Reiki, Watsu, Reflexology, and Acupressure.

3.2 Why the Massage Therapy Business is being started

The massage therapy business plan is being started due to Susan’s passion to serve the society by using her exceptional physical therapy skills. The second reason is to make profits in this industry by providing unparalleled massage therapy services to the clients.

3.3 How the Massage Therapy Business will be started

The first thing to do before you start thinking about how to start a physical therapy business is to develop a business plan for a massage therapist . You can also take help from this massage business plan template . After this phase, you can start executing the planned steps. As the next phase, Susan will procure and enhance an existing therapy center in downtown Manhattan which ceased to function two months ago. Since the facility was previously used as a therapy center so the cost of inventory is cut down and the biggest expense will be incurred on the renovation work. The costs for the startup are as follows:

Massage Therapy Business Plan - Startup Cost

The detailed startup requirements are given below:

Services for customers

After you have planned how to start up a massage therapy business , the next step is to plan what services will you provide to your clients.

This step is extremely important because all the subsequent things will depend on your services so make sure to plan it before starting your own physical therapy business . HealCo Relaxing Center will be a massage therapy center that will provide therapeutic massage to people with ailments so as to help them cure faster, and relaxation massage to relax the people who are in stress, depression or anxiety. We will provide following types of therapies and massages to our esteemed clients.

  • Riekie Therapy
  • Aroma Therapy
  • Acupuncture
  • PDSD Therapy
  • Driving Therapy
  • Physiological Therapy
  • Mobility Therapy
  • Gym Therapy
  • Water Therapy
  • Physical Therapy
  • Massage Therapy
  • Occupational, Physical, and Speech Therapy
  • Reflexology
  • Hot Stone Massage
  • Deep Tissue Work Sports Massage
  • Traditional Swedish Massage

HealCo Relaxing Center will operate 24/7 to attend to clients round the clock. We will also offer home services to the clients who are severely ill or can’t make it to our center due to their busy routine. To further facilitate our clients, we will arrange transportation facilities for them and allow them to make reservations online via our website or our official App.

Marketing Analysis of massage therapy business

The most important component of an effective business plan for a massage therapist  is its accurate marketing analysis that’s why Susan acquired the services of marketing experts to help her through this phase. It is only after this stage that a good physical therapy clinic business plan could have been developed. If you are starting your therapy clinic on a smaller scale then you can carry out the marketing analysis of your business plan for a massage therapist yourself by taking help from this massage business plan sample or other massage therapy business plan examples available online. On the other hand, if you are starting on a larger scale, you can seek help from marketing experts and can develop your own massage business plan template . In any case, you should pay special attention to this part of your physical therapy business plan .

The four main steps to carry out an accurate marketing analysis are to identify the current market trends, identify your target audience and potential clients, set out the business targets to achieve, and finally set the prices of your products and services.

5.1 Market and Industry Trends

Market trends can be analyzed in various ways such as by manual surveys, online research or even from guessing the pattern from any sample physical therapy business plan available online. You can also take help from the marketing trends given in this massage business plan template . Massage therapy industry generated about $12.1 billion in revenue in 2015 while it is expected to reach $16 billion this year. On average, the revenue growth is projected to increase at the rate of 3.6 percent per year through 2020. There are more than 300,000 massage therapists present across the United States and their number has increased from 14 to 19 percent over the course of just 4 years from 2011 to 2015. The number of American adults who had a massage at least once between July 2015 and July 2016 is roughly around 50 million. Furthermore, the number of therapists is increasing throughout the United States as well as in Manhattan. These stats show massage therapy has a lot of market and any massage business plan in this industry can prove to be immensely profitable provided that you plan and market it successfully.

5.2 Marketing Segmentation

A good massage business plan sample also categorizes its target market into various groups or segments after which different strategies are devised to target each group in accordance with its specific needs and requirements. Our target market is the residential community as well as the working-class community living or working near us. The community consists of all types of people from varying backgrounds. As per the financial position, nearly half of the community has a monthly income ranging from $40k to $50k while nearly 10% people have incomes even around $100,000. There are currently more than 738,000 households in Manhattan out of which 17.1% have children under the age of 18 living with them, 25.2% are married couples living together and 12.6% have a female householder with no husband present. 59.1% are non-families, out of which 48.0% of all households are made up of individuals and 10.9% have someone living alone who is 65 years of age or older. A successful and efficient marketing strategy can only be developed after we completely know our potential clients. Our experts have identified the following type of target audience which can become our future consumers:

Massage Therapy Business Plan - Marketing Segmentation

The detailed marketing segmentation of our target audience is as follows:

5.2.1 Clients Needing Therapeutic Massage

This category includes all those clients who need therapy for some medical purposes such as for relieving pain or chronic health issues. The therapy is done by using advanced techniques such as trigger point therapy and deep tissue massage. The clients lying in this category will make the biggest contribution to our revenue since they frequently need therapy on a regular basis as a part of their medical treatment. This category is further divided into following groups:

  • Clients with injuries: This group includes those clients who have incurred an injury in some accident or by any other means. They need therapy as a part of their medical treatment, for proper muscle repair and for relieving severe pain. This group may include individuals from all age groups and backgrounds. Sportsmen and athletes are also included in this group who regularly take therapies for addressing the minor/major injuries they usually face.
  • Clients with chronic illnesses: This group includes those clients who are fighting with or have just recovered from chronic illnesses such as cancer, arthritis, backbone problems or other similar ailments. This group mostly include the senior citizens.
  • Clients with disabilities/issues: This group includes those clients who have either some sort of disability like Down’s syndrome and Autism, or the clients who have other body problems like posture and weight issues. This group mostly include children and teens.
  • Expectant mothers: This group includes expectant mothers who are prescribed to take a therapeutic massage (both Prenatal and Postnatal Massage Therapy) for addressing any issue with them while they are in labor or after their delivery.

5.2.2 Clients Needing Relaxation Massage

This category includes all those clients who just want to relax after a hectic day at work. Relaxation massage can greatly reduce the anxiety and depression of a person thus this massage is very popular with the working-class community especially the senior level executives of various businesses who often lead a stressful life. This massage is relatively simpler and straightforward as compared to the therapeutic massage and includes classic Swedish massage techniques along with a mud or cream application, a sea salt or sugar body scrub, or a paraffin hand treatment to the body. Since this massage is just intended to relax the clients and isn’t as much needed as the therapeutic massage, the revenue contribution from the clients taking this massage is relatively lower. The detailed market analysis of our potential clients is given in the following table:

5.3 Business Target

We aim to become the best massage therapy center of Manhattan within next five years of our startup. Our main massage business plan targets to be achieved as milestones over the course of next three years are as follows:

  • To achieve the net profit margin of $10k per month by the end of the first year, $15k per month by the end of the second year, and $25k per month by the end of the third year
  • To balance the initial cost of the startup with earned profits by the end of the first year
  • To open up a second massage therapy center by the end of three years in San Francisco, and a third one by the end of five years in Los Angeles

5.4 Product Pricing

After considering the market demands and the current competition, we have priced our services in the similar ranges as of our competitors. As of our relaxation massage, it will be charged on the basis of time, and clients can choose one of these three options—a 30-minute ($60), 50-minute ($95) or 75-minute ($135) massage. The price of every therapeutic massage will vary on the type of treatment and the condition of the patient but as a general rule, they will cost approximately 30 percent more than the relaxation massage. After analyzing all physical therapy business ideas and going through the market trends, the market demand, and the potential clients of the startup, the next step is to develop an ingenious strategy to attract those clients toward us.

Like marketing analysis, sales strategy is also an important component of a physical therapy business plan so it must be given proper attention before you think about how to start a massage business . That’s why Susan carried out an extensive research about various marketing strategies and went through a couple of massage business plan example templates before she decided on how to make a business plan for massage therapy along with an effective marketing strategic plans .

High Quality Business Plan and Professional Support

It was amazing to work with OGS Capital for our business plan. They promptly responded our enquires and delivered document on time.The document was well organized high quality and content.We succeded with Alex and his team support. We thank you guys again for professional approach and easy communication.

6.1 Competitive Analysis

As mentioned earlier, there are more than 300,000 massage therapists located across the United States. Similarly, there are hundreds of massage therapy centers located in Manhattan and their numbers are still on the rise. To survive and excel in such competitive environment, it is essential for a startup to work on its competitive aspects which will give it an advantage over the rest of the similar businesses in the locality. Considering the importance of the competitive advantage for a startup, we have come fully prepared to enter the market.

Our biggest competitive advantage will be our high-quality and unparalleled services where the environment in which the services are offered – lighting, sounds, smells, oils and linens as well as the emotional presence of the therapist – all will contribute to the best possible experience. Our staff is highly trained and well-groomed in all aspects of therapy, and we are exceptionally adept at providing customized service to our clients. We will ensure maximum client retainage by offering them pleasurable experiences that will make them come back over and over again. We will ensure that our therapists use quality supplies (such as lotions and massage oil) and create a friendly, relaxing and welcoming environment for our clients.

In addition to providing quality services, we will launch an App where our clients can make their reservations with us or can even pay online by linking it to their bank or PayPal account. This App will also remind them of their appointments with us by sending them timely notifications. This App will make it easier for our clients to connect with us and will give us an extreme advantage over other competitors since no massage therapy center within 10 km radius of our center has launched a similar App. Lastly, we will also provide home-therapy services which is also not provided by most of our competitors.

6.2 Sales Strategy

After carrying out a detailed analysis, our experts came up with the following brilliant ideas to advertise and sell ourselves.

  • We will carry out a large-scale social media campaign for our advertisement.
  • We will establish a strong online presence by using SEM/SEO techniques.
  • We will arrange seminars and informational sessions for increasing the public awareness about health benefits of massage and therapies.
  • We will launch an App which will be used for online reservations, making payments and much more.
  • We will offer a 25% discount on our services for the first three months of our launch.

6.3 Sales Monthly

Our monthly sales, as forecasted by our experts, are as follows:

Massage Therapy Business Plan - Sales Monthly

6.4 Sales Yearly

Our yearly sales, as forecasted by our experts, are as follows:

Massage Therapy Business Plan - Sales Yearly

6.5 Sales Forecast

Considering our innovative app, the quality of our services, and our unparalleled client service, our sales pattern is expected to increase with years. By analyzing our market segmentation strategy, our experts have forecasted in detailed the following sales on a yearly basis which are summarized in the column charts.

Massage Therapy Business Plan - Unit Sales

The detailed information about sales forecast, total unit sales, total sales is given in the following table:

Personnel plan

A personnel plan, like all other plans, is an important component of an effective massage business plan . Its importance is due to the fact that the success of any business plan for a massage therapist significantly depends upon its employees. It is never easy to estimate the number and type of staff needed for a company before it is even launched therefore it is always better to seek the help of HR experts to get through this phase. However, you can have a rough idea before you decide on how to start your own massage therapy business . Susan acquired the services of HR experts to help her develop the following personnel plan for her physical therapy business model .

7.1 Massage Salon Staff

Susan will act as the General Manager of the HealCo Relaxation Center and will manage its overall operations while the company will initially hire the following people:

  • 1 Accountant for maintaining financial records of the therapy center
  • 2 Sales Executives responsible for marketing and discovering new ventures
  • 15 Massage Therapist for giving therapeutic as well as relaxation massages to the clients
  • 5 Exercise Physiologist for helping sportsmen, athletes and other injured persons with various exercises
  • 6 Cleaners/Assistants for cleaning the facility and assisting with day-to-day operations
  • 1 Inventory Manager for managing/procuring the stock needed for merchandise
  • 3 Drivers for providing transportation facility to the clients
  • 1 Technical Assistant for managing company’s App as well as web pages and social media accounts
  • 1 Front Desk Officer for acting as a Receptionist, receiving calls and making reservations

All the professionals needed for starting a physical massage therapy business plan  will be hired by following strict testing procedures. After the selection of employees, the Massage Therapists and Exercise Physiologists will be trained for one month under the direct supervision of Susan herself so as to enable them to provide the highest quality of services possible.

7.2 Average Salary of Employees

The following table shows the forecasted data about employees and their salaries for next three years. These salaries are estimated by financial experts and are expected to deviate but the overall expenses will be more or less the same.

Financial Plan

Just like the other plans, you must also prepare a detailed financial plan covering all financial aspects of your startup before you move on to starting a physical therapy business . The financial plan should craft a detailed map about the costs of startup, inventory, payroll, equipment, business plan for landlord , utilities and how these costs will be covered by the earned profits. Before getting to think about opening massage therapy business plan , make sure to carry out a detailed profit and loss analysis. The HealCo Relaxing Center financial plan outlines the development of the company over the next three years and is specifically developed to achieve the company’s short-term as well as the long-term objectives.

8.1 Important Assumptions

8.2 brake-even analysis.

Massage Therapy Business Plan - Brake-even Analysis

8.3 Projected Profit and Loss

8.3.1 profit monthly.

Massage Therapy Business Plan - Profit Monthly

8.3.2 Profit Yearly

Massage Therapy Business Plan - Profit Yearly

8.3.3 Gross Margin Monthly

Massage Therapy Business Plan - Gross Margin Monthly

8.3.4 Gross Margin Yearly

Massage Therapy Business Plan - Gross Margin Yearly

8.4 Projected Cash Flow

Massage Therapy Business Plan - Projected Cash Flow

8.5 Projected Balance Sheet

8.6 business ratios.

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Massage Practice Builder

You Know How to Massage, Now Learn How to get Clients

August 8, 2015 By Julie Onofrio 1 Comment

Massage Business Plans

massagebusinessplans

It really doesn’t have to be anything fancy unless you are planning on building a large office/spa and hiring other massage therapists.   For just starting your basic massage business, start with the basics and start where you are.  It doesn’t take much money to start a business, but it will take time and energy to get clients in the door and coming back.

The basic steps for creating a massage business plan are: 1. General Overview : Vision/Mission/Purpose and Values Statement. A vision statement is a few sentences that sums up what you see is possible in your business. It pulls you forward when the going gets tough and keeps you on track.

A purpose statement will talk about the things you will need to learn or become in order to fulfill your vision. You might need to take classes in marketing, website design, public speaking, massage techniques or whatever.

The mission statement will outline the specific steps you need to take to fulfill the vision and purpose. (Think about the phrase – ‘on a mission’) 2. Who Will Your Clients Be? Who is Your Ideal Client? What does your Ideal Massage Business Look like? It is not only about demographics but what your client values. 3. How will You Get Clients? Marketing, advertising and work of mouth is how you will get clients. Creating a marketing plan that is in tune with your vision and mission statements will allow you to make better decisions about your business and clients. 4. Financial Projections – what will your expenses be and how much do you plan to make?

5. Marketing Analysis. Doing a Marketing Analysis will help you understand what people want or if they even do want massage services. You can start by actually going door to door in your neighborhood and asking people for their feedback on specifically designed questions about massage. You can also do market research by using some keyword search tools and find out how many people are looking for massage online in your area.

Business Plan Manual How to Write and Market a Business Plan

Sample Massage Business Plan at Yahoo! Answers

Futurelmt.com Complete Business Plan outlines by Cherie Sohnen-Moe

“A massage business plan serves many functions and it can dramatically increase your chances of success.  It’s a powerful declaration of your goals and intentions, a written summary of what you aim to accomplish and an overview of how you intend to organize your resources to attain those goals.

Business Mastery: A Guide for Creating a Fulfilling, Thriving Business and Keeping it Successful

“It is simply not possible for two businesses to serve the same client’s needs equally.  One will be a better fit that another; the best fit produces a perfect client or customer working with the perfect provider.”

Attracting Perfect Customers: The Power of Strategic Synchronicity by Stacey Hall, Jan Brogniez

“A Business Plan is a Strategy Document.  It defines who your company is, what business you are in, the goals you have for yourself and your business, and how to accomplish those goals.”

– Building A Business the Buddhist Way by Geri Larkin 

Reader Interactions

May 20, 2016 at 11:47 am

Hello my name is Erli and I am managing and working also like a therapist in a hotel that have an external massaget place and I found your informations very helpfull about my career that is on a good going road. Thank you!

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How To Write A Business Plan For Massage Therapy In 2024?

How To Write A Business Plan For Massage Therapy

Whether you want to expand or start massage therapy pratice , a detailed massage therapy business plan is essential. Before you own massage therapy business you should be aware of it’s revenue and costs.

What You Will Learn

We'll go through what you need to do to create a business plan, useful tips and a free massage business plan template.

Jump to the Section You Like

What is a massage therapy business plan, why does your massage therapy need a business plan, how to write a massage therapy business plan, key elements of a good massage therapy business plan, massage therapy business plan sample free.

A business plan is a document that describes the financial, administrative and marketing aspects of running a massage therapy businesses. It includes things like financing and start-up costs, market research and competitive strategies to grow your business.

In addition to a description of your business and a clear plan of how you will market and develop your products and services, and a description of your target market, you will also want to include a summary of the plan itself (more on this later).

You should also include a plan for supporting your technicians and massage therapists, including massage therapists needs and any training or support they will receive.

Market research is essential whether you are developing a business plan for medical massage therapy or setting up a luxury massage therapy. In addition to the mission and vision, the business plan should include clear business objectives, a sample budget and information on current trends in the industry.

You can review the plan regularly, make changes as necessary and use it as a guide to help you manage your massage therapy, make informed business decisions and ensure you achieve your success goals.

Your management team can use the plan to help you forecast future sales and profitability, adjust massage therapistsing or advertising strategies, and review financial projections at a glance.

Let's face it, every owner or manager needs a business plan - and it's not just limited to the massage therapy industry.

This plan is a living, breathing document that will help you make financial projections and decisions that will affect your customers and massage therapists - it's as important as your massage therapy's techniques.

Whether you need help raising loans, attracting investors, deciding which massage therapy services or products to promote, or even how to reach out to a new potential clientele, a solid financial plan and strategic vision will make everything much easier.

A sound business plan is not only the key to ensuring success to, it is also a blueprint for the future of your massage therapy. A vision and mission statement can help you brainstorm and hold team meetings, and can even form the basis for designing your massage therapy's rewards structure and loyalty program.

It's a way to make sure you stay on top of your game and meet the changing needs of your customers.

If you're wondering how to write a business plan for your massage therapy, you're not alone - these documents are actually as unique as the massage therapy's owners, customers and massage therapists. Much depends on the size and location of your business, but there are some common elements.

They always include an executive summary (overview), outlining the target market and services. They also include information such as projected sales and break-even points (sales and marketing plan), expected massage therapy fees and an overall financial plan.

For new massage therapy, all start-up costs should be included and an explanation of how financing will be obtained. If you are operating an existing luxury massage therapy, the contents of the business plan should include some financial highlights, such as whether you are achieving your goals and what your future objectives are.

Let's now look at all this in more detail.

How Do You Start a Massage Therapy Business Plan?

Whether you're dealing with potential investors or just planning your next round of equipment purchases and technician training, your massage therapy business plan will be useful.

It will give you a clear picture of your business finances and structure, keep you focused on your long-term goals and allow you to keep your mission in mind when considering decisions.

Gather Information

Research other massage therapy and businesses in the area, research the services you need to offer e.g. hot stone massage, deep tissue massage or other therapeutic massage , and decide on a target market (or how you can expand into new markets).

Know Your Limits

Sit down and make a list of issues that could affect your business in terms of cash flow, start-up costs, or time and training. Make sure you include them in your budget and financial plan.

Set Clear, Measurable Goals

Start by analysing the market to find out what the break-even point is for each service, and set targets based on these profits and costs.

Expert tip: massage therapy software can help you track your team's performance, offer online booking with digital SOAP forms and more.

Find Your Niche

What makes your massage therapy stand out, especially among all the other businesses? If you can offer unique selling points that appeal to specific customers (such as traditional swedish massage, sports massage), create a marketing plan to reach those customers.

Save Time With Free Templates

There are many examples of massage therapy business plans and free templates available online, and there are advantages to using them. Simply adapting existing business plan templates rather than creating a completely new business plan from scratch can save a lot of time (and stress).

Consult an Expert

This applies to the business plan of a large massage therapy business as well as a sing massage therapist. The more professional everything looks, the better.

Hiring a consultant to review the draft plan, the financial aspects and even help with the concept and marketing plan can go a long way, especially if you plan to use it to raise finance and attract potential investors.

This is where you make your first impression to potential investors and others who will help manage or run the massage therapy. Make sure it includes your massage therapy business name , logo and contact details.

Every business plan should be organized, and a table of contents helps. Clearly divide everything into sections to make it easier to find information.

Executive Summary

First impressions are crucial, especially if you are trying to get funding. A clear and concise summary is very useful. Remember to include.

Massage Therapy Mission Statement

This should set out your business objectives and plans to achieve them. Stating where you want your massage therapy to be in the future, even years from now.

Business Concept

Outline your massage therapy concept - for example, medical massage therapy focusing on specialized and licensed massage therapist experience. Briefly describe what you are planning.

Key success factors (what do you need to make your massage therapy work?).

Business Description

  • Briefly describes your business and services. Be sure to include details of your location
  • The massages you currently offer (and any new massages you would like to offer your clients).
  • Staffing information (e.g. number of technicians and support massage therapists).
  • A breakdown of your market research and competitors (including how you differ from these massage therapy or companies).

Target Customer

Explain who your target customers are and why. Take into account.

  • Which demographic groups does each service appeal to?
  • Do these people live, study or work nearby?
  • Why you have chosen them (massage businesses often base future decisions such as massage therapist training, product sales, equipment and décor on their clientele).
  • What the average customer wants/needs (and how you can help them).
  • How are you different from other massage therapists in the area?

When developing your plan, consider a SWOT analysis (strengths, weaknesses, opportunities and threats) to better understand all of this.

Competitive Analysis

Know the market you plan to enter and how you can succeed in it.

  • Who are your competitors?
  • Where are their massage therapy located? Are they nearby?
  • What facilities do you have in common?
  • How do you differ from each other?
  • How do your costs and prices compare?
  • Do you compete for the same clientele?
  • How do you attract new customers and keep them coming back?

Management Plan

A business plan for a massage therapy explains exactly how everything works, including:

  • The management structure (this may be simpler if it is a small massage therapy, or more complex if it is a large chain with several locations).
  • Massage Therapy Business strategy (including key objectives, targets to be achieved and projections of future success and how you will achieve them).
  • Massage therapists needs (how many people you need and what their roles are).

Products and Services

This information will help potential investors understand your massage therapy's sales and revenues, as well as projected costs and profit margins. Be sure to include the following information.

  • Massage therapy services offered e.g. relaxation massage, hot stone massage, sports massage etc.
  • Any products you use for clients during the treatment
  • Your retail products all the services you offer

It is a good idea to break down the prices of each product listed here, along with their costs and profit margins (if you are an existing massage therapy, you can also include information on customer demand for each product).

Marketing Plan

How do you plan to reach new customers and expand your customer base? What is your advertising plan with costs? This may be a rough outline, but make sure you have done your background research and have a solid plan.

  • Your massage therapy marketing plan (how you plan to reach new customers).
  • Any sales and promotional plans (how you plan to drive sales and retain and reward customers).
  • Your advertising strategy (this can include low-cost and free methods, such as newsletters or social media, as well as paid advertising for your massage therapy).
  • Defining the brand and its image (and reputation if it is an existing massage therapy or chain).

This applies to the massages you offer and the products you sell, including.

  • How you intend to introduce and market these products
  • Why these services/products will benefit and attract customers.
  • Sales targets and target values
  • Your expected income from massage therapy services and retail sales
  • Cost estimates and financial plans for massage therapists training or equipment purchases

Financial Plan

This explains the initial costs of your massage therapy and plans for turning a profit as soon as possible or the costs and financing of any expansion/improvements and projected profits. Be sure to include:

  • Financial statements (in particular the profit and loss account).
  • Assumptions (projected costs and resources needed to cover them).
  • Projected profits and losses and profitability margins.
  • The massage therapy's balance sheet (also known as the "book value", which reflects the true value of the current business).
  • A breakdown of all liabilities, including loans and debts.

This information should be reviewed by an expert before the final plan is drawn up. He or she can check for any discrepancies and give useful advice.

Do not miss our post on massage franchise .

Operational Plan

This plan describes how your massage therapy will operate and includes.

  • The head office (if you have several massage therapy, where the head office is located).
  • A breakdown of the management structure

Additional Information

Please include here any additional information that you think is important to potential investors or management. For example.

  • Other documents
  • Policies and statements

If you need to refer to them in the main body of the plan, you can attach these documents as annexes at the end of the plan.

We know that developing a business plan for your massage therapy can take a lot of time, and hiring an expert to write the entire plan can be expensive. We have tried to help you by creating a free massage therapy example.

Your massage therapy free template will look like this.

Massage therapy business plan sample

Creating a business plan for your massage therapy doesn't have to be stressful. With proper planning, it can be a rewarding process that helps you set new goals and decide on the best strategy to achieve them.

How to write a great business plan https://ieeexplore.ieee.org/iel3/46/14446/00660335.pdf

What do investors look for in a business plan? A comparison of the investment criteria of bankers, venture capitalists and business angels https://journals.sagepub.com/doi/abs/10.1177/0266242604042377

Anatomy of a Business Plan: A Step-by-step Guide to Building the Business and Securing Your Company's Future https://books.google.com/books?hl=en&lr=&id

Business Plan For Massage Therapy

About the author Bartek Kulasza

Bartek Kulasza creates informative content that focuses on efficient business management. He covers salon software, marketing and sales, budgeting and reporting, salon design and equipment, inventory management, growing customer base, helping businesses optimize operations, enhancing customer experience, and increasing profitability.

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10+ Massage Therapy Business Plan Template Examples – PDF

MASSAGE FEATURED

Going for a massage therapy session is one of the most relaxing activities that you can pay for especially after a busy day’s work. This level of relaxation must also be felt by massage therapy business owners as well as its stakeholders. This is actually possible if a business plan will be developed. In comparison with the creation of self-catering business plan examples , it is also essential for you to ensure the completion and proper presentation of the massage therapy business plan that you will develop.

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Do you need document guides and references for developing your massage therapy business plan? Fret and worry not as we got you covered with the downloadable examples of massage therapy business plan templates that we have put together in this post. Download any of these examples so you can already have an idea not only of what content to look into but also on what format to use for the document that you would like to present to your target audience.

Massage Therapy Business Plan Template

massage therapy business plan template

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Massage Therapy Business Plan Template Example

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Massage Therapy and Reflexology Business Plan Discussion Layout Example

massage therapy and reflexology business plan discussion layout example 01

Basic Information That Should Be in a Massage Therapy Business Plan

Being hands-on with the operations and management of a massage therapy business can help you not just retain your existing customers but also to consider the needs and reasonable wants or demands of all your stakeholders. A massage therapy business plan can help you become more prepared when it comes to handling your business and its operations. For a massage therapy business plan to be fully maximized, you have to ensure that you will come up with a detailed, organized, and presentable document. Listed below are some of the basic information that are commonly found in every massage therapy business plan.

  • The name or title of your massage therapy business
  • The location of your business
  • The purpose of the massage therapy business plan
  • The scope and limitations of the massage therapy business plan content
  • The vision and mission of your massage therapy business
  • The specification of your long-term and short-term goals
  • The discussion of the massage therapy services, products, and/or offers that you would like to introduce
  • The list of objectives that you would like to achieve for your corporate vision to be realized
  • The description of your target market and their activities and purchasing capabilities
  • The workforce requirements of your massage therapy business in consideration to work experiences, technical skills, relevant credentials, and other deliverable
  • The segmentation of your market as well as the niche markets that you would like to focus on
  • The evaluation of the consumer demand based on the geography or demography of your market
  • The legal requirements that you need to acquire especially business permits and related licenses
  • The list of the challenges, threats, and risks that you expect to face and the countermeasures that you have prepared for your business to not fully be affected by the impacts resulting from the existence of these elements
  • The operational requirements of the massage therapy business including manpower, supplies, equipment, tools, and other resources needed every operations
  • The business regulations, policies, and protocols that you would like your workforce and other involved entities to be aware of
  • The marketing and promotional plan that you will use so you can be visible in the marketplace
  • The financial aspect of the business which includes your financial aspirations and objectives, the financial plan that your stakeholders need to look into, the resources that you will use as a part of your start-up expenses, the expected expenses of the business in a particular time duration, and the projections for business revenue to identify profits and/or losses
  • The date when you have last updated the massage therapy business plan and the reason why there is a need for updating it

Kindly take note that these details are only for referencing purposes. Hence, you can develop a message therapy business plan that works even with the addition or removal of any information to/from the list above. Just like when making a  jewelry business plan , the content of your own massage therapy business plan will still depend on the jurisdiction or decision of the management as well as the scope and nature of your massage therapy business operations.

Massage Therapy Spa Business Plan Example

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Massage Therapy Business Plan Guidelines and Documentation Example

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Advantages of Creating and Using a Well-Formulated Massage Therapy Business Plan

Have you ever wondered why there are businesses within the same marketplace that do better than their competition? As an example, two juice bar businesses competing with one another do not have the same market reach, audience relationship, and profitability. Maybe one of them uses a  juice bar business plan  and is more aware on how to present the business to different types of audience. Though there are different factors and elements that can affect business operations, having a business plan is still one of the most important decisions that you can make for your organization.

If you will create a massage therapy business plan, you can experience benefits that scope not just your financial conditions but also the perception or impression of your target market toward your business and its brand. A few of the advantages that you can get if you will create and use a massage therapy business plan include the following:

  • A massage therapy business plan can help your business define its goals. You need to be directed with the things that you would like to achieve so that you can be focused on the steps that are necessary for reaching specific milestones. With the help of a massage therapy business plan, you can ensure that all your efforts and undertaking will allow you to take a step forward in realizing the vision of the massage therapy business.
  • A massage therapy business plan allows the business to prepare for the needs and demands of the operations. Through the usage of a massage therapy business plan, you can easily allocate your resources and you can identify the things that you still need to acquire. If you will have this document at hand, you can be aware of the level of your preparedness when it comes to the execution of your plans of action.
  • A massage therapy business plan can help you avoid business pitfalls specifically on areas outside your business environment. Massage therapy business plans assess your strengths and weaknesses as well as the threats and opportunities that you need to be knowledgeable about. Understanding internal and external factors that can affect your business with the help of this document can make you more careful when making and finalizing business-related decisions.
  • A massage therapy business plan can help you list down and assess your intentions. This document can set your goals accordingly and it can also summarize the things that you would like to achieve in particular time frames based on the growth and development needs of the business. If you will have a massage therapy business plan, then it will be easy for you to see the overview of how you can maximize the usage of your resources so you can get to the state or condition where you would like your massage therapy business to be at.

Spa Business Strategies and Massage Therapy Business Plan Example

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Massage Therapy and Spa Business Plan Format Example

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Massage Therapy Competency Standards for Business Plan Guidance Example

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Things to Look Into When Developing a Massage Therapy Business Plan

Have you ever made a  mobile catering business plan  or any other types of business plan documents? For sure, there are a lot of challenges that you need to face and go through before you can create a compelling, convincing, and effective business plan. However, this can refine and develop your senses and abilities when it comes to the drafting of a great document.

If you plan to come up with a massage therapy business plan, there are factors and elements that you have to consider so that you can ensure the high functionality and efficiency of the document that will serve as your output. Once you have decided to create a massage therapy business plan, make sure to include the following on the list of your considerations:

  • Have a general overview of what the massage therapy business plan contains. An executive summary can be very helpful when it comes to identifying the key points of your discussion.
  • Think of the entities that you will be working with. This includes your workforce, your management, your suppliers, and all the other individuals or groups who are involved in your operations.
  • Ensure that you will develop statements that encapsulate your vision, mission, goals, objectives, and values. This can build the image and the brand of your business.
  • Know how you can get the attention and approval of your desired audience or clients. Execute surveys and researches that will allow you to understand the movement of your market and how trends impact your overall massage therapy business operations.
  • Have projections when it comes to finances, expenses, and other financial aspect-related discussions. You have to think of your budget and resources so that you can identify ways on how you can make the business profitable even during lean seasons.
  • Analyze your market. Know the movement of your competition and see their efforts that work. It is important for you to be aware of these items as it will allow you to counteract and present something that can be deemed more valuable by your target audience.

Day Spa Offering Massage Therapy Business Plan Example

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Massage Therapy Business Plan with Spa Market Analysis Example

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Business Plan Template for a Massage Therapy Business and Other Establishments Example

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Tips to Help You Come up with an Effective Massage Therapy Business Plan

A massage therapy business plan can provide you with higher chances of successes and achievements. However, creating an amazing massage therapy business plan is not an easy task. Right now, are you finding it hard and challenging to create your own massage therapy business plan? Refer to these tips and guidelines and incorporate them in the processes involved in developing a massage therapy business plan:

  • Begin with the basics of massage therapy business plan development. You do not need to come up with an initial document that works like the best business plan out there. Keep in mind that your business plan will develop as your business and its operation progresses.
  • Always remember that you can improve the content and process specification of your massage therapy business plan through time. What is essential is for you to develop a strong foundation that can build the brand and operational management of your business. This is the reason why updating the document is very important.
  • Just like when using a  restaurant and catering business plan , do not just focus with the end picture. Allow yourself and your stakeholders to immerse on the steps that are needed to be done so that both short-term and long-term goals can be given emphasis and importance. The ownership of obligations and responsibilities are very important as this will establish the credibility of the system and the efficiency of your work operations as well as the effectiveness of your workforce.

If you will create a document that can be used as a reference within the implementation of your action plans, then you can ensure that your call-to-actions and strategies are realistic, measurable, and attainable. Use any of our template examples and develop the massage therapy business plan that you need right now.

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How To Write a Massage Therapy Business Plan To Create a Thriving Practice

You want a successful massage practice. Your first step is to create a massage therapy business plan.

If you think business plans are tedious, look at a massage practitioner business plan as a living guide to get you from where you are to where you want to go. You can change your plan as your practice develops, but without a guide to building your business, you're more likely to become one of the many massage therapists who quit the profession in less than five years.

Massage photos with steps of how to write a massage therapy business plan.

Massage Therapy Business Plan Sample

Here's a sample massage business plan template with suggested topics. Change or add to this template as needed to suit the type of massage practice your want. Links will take you to an article with more information on a topic.

Want immediate access to this article and much more information on building a massage business? Click here to get my ebook Massage Business and Marketing 101 .

Business Definition and Overview

What’s your massage experience and education? If you have experience, how will you use it to build your business? If you have no experience, what type of massage practice do you want? Also ask yourself:

  • Who is your ideal client? (It’s OK to have more than one, but you cannot be everything to everybody.) For example, do you want to work with people in serious pain or with a serious illness or do you prefer generally healthy people?
  • Will you accept insurance?
  • Where do you want to work? Your own office? Mobile? Rent space from a chiropractor or other healthcare provider? A spa?

Positioning Statement How do you want people to see your massage practice? Do you offer massage therapy to relieve stress and promote well-being and health? Do you help people who have been in accidents return to pain-free functioning? Do you offer comforting massage to people with serious illness?

Services Offered What types of massage do you offer? Do you offer other services, such as spa treatments?

Philosophy What’s your approach to massage? Why are you in this profession and what’s important about it? How do you interact with clients?

What’s Your Unique Selling Proposition (USP)? What makes you different from other massage therapists? Differentiating your massage practice with a USP for massage makes it easier to market your services.

Purpose, Priorities, Goals

What do you want in your life and in your massage business? It’s a good idea to set both one-year goals and three- to five-year goals. You can always change them as your life changes, but it’s important to start by pointing yourself in a specific direction.

This sample is an excerpt from the one-year goals and priorities I set in one of my early massage therapy business plans:

1. I continue to set a strong foundation for my massage therapy career success and build a strong client base. I spend at least eight hours a week marketing my business.

2. I provide professional and superior massage therapy.

  • I am fully present and provide the appropriate modalities for my clients’ needs.
  • I keep appropriate records and review my client’s file before each session.
  • My equipment is in excellent condition.

3. I continually improve my skills through reading and attending workshops, making use of available massage therapist business resources .

4. I earn sufficient income to meet my wants and needs.

  • I gross at least $xx from massage this year.
  • I make and keep a budget.
  • I review my finances on a monthly basis.

5. I maintain the highest standards of integrity, professionalism, ethics, and compassion.

  • I have clear, written business policies.
  • I use appropriate client forms and do an intake interview with each client, asking clear, open-ended questions without judgment.
  • I only practice within my scope of knowledge, abilities, and the law.
  • I maintain confidentiality.

6. I actively educate people about massage.

  • I send a quarterly newsletter to my clients.
  • I write articles for publication.

7. I take care of myself, including receiving frequent massage, eating healthy, and exercising regularly.

  • I practice proper body mechanics.
  • Every day I do at least one thing just for me. Massage therapist self care is vital to having a long massage career.
  • I establish regular working hours and have at least one full day off per week.

8. I have an excellent marketing plan.

  • I actively market my practice at least eight hours per week.
  • I participate in cooperative marketing projects and develop strategic partnerships.
  • I review/update my marketing plan monthly.
  • I read books and articles on practice building.

9. My office systems are efficient.

  • I ask for client feedback .
  • I update Quicken and my tracking sheets at least weekly.
  • I am part of an ongoing business support group.
  • I set up procedures to ensure my personal safety .

Financial Considerations

For the financial section of your massage therapy business plan, look at your startup costs and how you will pay for them. Startup costs are likely to include:

  • Initial rent
  • Massage equipment such as a portable massage table , an electric massage table , or a portable massage chair
  • Supplies such as massage table sheets , massage music , and oils and creams
  • Office supplies
  • Marketing, including building a massage website and buying massage therapy business cards
  • Massage liability insurance
  • Phone/internet setup

What are your ongoing expenses? For example, rent, supplies and phone, marketing costs, continuing education, and licensing.

How much money do you need to bring in each month to live comfortably? Be realistic. Financial stress is one reason so many massage therapists quit. Make sure you budget for taxes, including self-employment tax.

If you have trouble dealing with money and numbers, get help from someone who understands the massage business.

Massage Marketing Plan

A detailed massage marketing plan is an essential part of your massage therapy business plan. Educate yourself about how to market massage, find what you are good at, and make it fun. Here are a few massage marketing tips to get you started:

  • Decide on your target market (you can have more than one, but each gets a different marketing message). The biggest marketing mistake massage therapists make is lack of focus.
  • Find out what your targeted market wants. Medical massage attracts different clients than spa massage. Pregnant women want something different in their massages than do professional athletes.
  • Put together a marketing message to appeal to your target market. Think benefits, not features. A benefit is how you help relieve some of the discomfort of pregnancy or help injuries heal faster. A feature is your training, what technique you use, or how long you've been in practice.
  • Go where your target market is. Athletes are at athletic events and read sports publications. Pregnant women are at childbirth classes and read parenting publications.
  • Ask for the appointment.
  • Ask for referrals.
  • Be reliable. Always be on time. Return calls and respond to e-mails promptly.
  • Learn about massage marketing techniques , and discover your marketing style so that you can choose what works for you.

Keep Your Plan Up-to-Date

Now that you have a massage therapy business plan, set aside time once every month or two to review it and assess where you are. Make changes as appropriate.

Treat your business like a client: Take the same approach to your business as you do to treating your clients and you’ll have a happy, healthy practice.

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Massage therapy treatment plan

Want to impress your massage clients with a treatment plan that renders BIG results? In this step-by-step guide, you’ll learn how to do just that with massage therapy treatment plan examples, from an experienced massage therapist. You’ll get how-to advice on gathering the information you need, documenting your plan, and getting your clients to follow through. 

If you can deliver results, your clients will do your marketing for you. Let’s do this!

Things Every Client Is Wondering About

Educating clients is an important part of your role as a massage therapist . Your clients aren’t just coming in for a massage, they are coming in for  therapy . They trust you to have answers. Regardless of whether your clients come in for relaxation or pain relief, they all want to know the same things. 

  • How long of a session do I need?
  • When should I come back?
  • Can massage really help me?
  • How long will it take?
  • What should I be doing between sessions?

If your clients aren’t asking you these questions directly, they are thinking them. The easiest and most practical way to answer these questions is by creating a massage therapy treatment plan. 

When you tell clients what they need to do, the quality of care they receive increases and so does your  client retention . Creating a treatment plan isn’t a sales gimmick, it’s crafting a strategy for results.

What’s The Most Common Reason People Get A Massage?

According to the  latest AMTA statistics , 49% of consumers got a massage to improve their health and wellness, in 2022. Not only that, half of those massage clients said massage therapy was part of a treatment plan provided by their doctor.

Creating massage therapy treatment plans that help those clients reach their health & wellness goals is your job as a massage therapist. Do that job well, and referrals will start pouring in. 

How Do I Design A Treatment Plan My Clients Will Love?

Designing a successful  massage therapy treatment plan requires understanding what your client really wants. Engage them with open-ended questions, and listen to what they say - both with their words and their bodies. Conduct a thorough assessment, then craft a treatment plan that aligns with their desires and goals.

We’re all human, and we’re all different. That’s why the same plan doesn’t work for everyone. Recommend what you truly believe will be helpful. That may be a monthly massage regime, or it may be something else. Clients want your expert advice.

Speaking of goals, before you can come up with a strategy for treatment, you need to know what your client’s goals are. Don’t make assumptions. Ask. 

Start by asking your client what their goal for treatment is.  What’s bringing them in? This could be stress relief, pain relief, better mobility, ect. 

massage therapy treatment plan examples

Once you know what their goal is,  the next question to ask is, “how will you know when we reach your goal?”  This is a crucial question that many therapists don’t ask. If you don’t have a benchmark to measure your progress against, how will you know if your therapy is working? Often clients don’t notice small improvements over time. Having a benchmark is a way to show your results.

Now that you know what you’re trying to achieve, you can start working on creating a massage therapy treatment plan. 

Create a template for documenting your treatment plan . If you don’t already have a  SOAP Note template , make one.  Writing effective SOAP Notes  is crucial to following through on your massage therapy treatment plans. It’s also a good idea to create something  that you can give to your client , so they don’t forget. You know how foggy the brain can be after a massage. 

Once you’ve created a system for creating and documenting massage therapy treatment, do it the same way with every client. Don’t forget to document this process in your  massage therapy business plan .

Here’s an example of a template you can use for sharing your massage therapy treatment plan with clients.

Treatment Goal: 

( Describe the client’s goal and benchmark indicating success )

Treatment Plan:

( Include things like duration of sessions, number of sessions, how far apart sessions will be scheduled, and what modality to use )

( Recommendations on what to do in between sessions. This could be things like stretching, exercise, heat, ice, rest, ect. )

*Stay within your scope of practice when making recommendations.

How To Get Clients To Follow Through On Their Massage Therapy Treatment Plan

After you create a treatment plan for your massage client, discuss it with them. Make sure they understand why you’re recommending this strategy and ensure it’s something that they are on board with. Write it down for them, and  get them to rebook  before they leave.

It’s also a good idea to follow-up with clients a few days after their initial session. Sending a brief text or email after the first visit shows that you care, and gives you a chance to gain valuable feedback.

Massage Therapy Treatment Plan Examples 

Let’s take a look at treatment plans for different kinds of massage clients. Keep in mind, these are just examples. When designing your own massage therapy treatment plans, customize it to fit the needs, desires, and goals of your clients. 

Here are 3 examples of things massage clients often seek treatment for, and treatment plans for helping them to reach their wellness goals.

Example 1: The Overworked & Stressed Out Client

Tina is a workaholic. She’s always in go mode, and her brain never shuts off. She’s been having trouble sleeping, and she was recently diagnosed with high blood pressure. Her blood pressure is being managed with medication, but her doctor says she needs to manage her stress levels and get more exercise.

Treatment Goal:

Stress relief and relaxation 

Benchmark: She’s able to easily fall asleep at night.

90 minute Swedish massage, bi-weekly over the next 2 months

Take a 30 minute walk when she gets home from the office each day to mark the end of the work day, get much needed exercise and relieve mental stress.

Example 2: Massage Client Recovering From An Injury

Tom injured his neck heading a soccer ball last weekend. Now, he has pain and limited ROM when he turns his head to the left. He had x-rays taken. They didn’t show anything concerning. His doctor said his pain is probably just muscular.

Relieve pain and increase ROM in his neck

Benchmark:  He can turn his head to check his blindspot while driving.

Three 30 minute neuromuscular therapy sessions spaced every 4 days

Use moist heat to relax muscles 1-2 times a day for up to 10 minutes. After the application, laterally flex the neck left and right to stretch tight muscles. DO NOT stretch to the point of pain.

Example 3:  Chronic Pain Sufferer

Sarah suffers from fibromyalgia. Her doctor has prescribed a few drugs that help, but she doesn’t like taking all that stuff. She can hardly function when she takes muscle relaxers, but they are the only thing that take the edge off. She wants to be more proactive in managing her pain levels, instead of solely relying on medication.

Manage chronic pain more naturally

Benchmark: No longer relies on muscle relaxers

60 minute deep tissue massage every 2 weeks 

Start a meditation practice, beginning with just 5 minutes a day and working up to more time.

how to explain a treatment plan to your clients

What Do You Do After You Execute Your Plan?

You followed your plan, and it worked! (Or maybe it didn’t.) Now what?

If your plan doesn’t work, modify it or refer your client to someone who may be able to help. Changing course when something doesn’t work is part of every treatment plan.

If your plan does work, it’s time to create a maintenance plan. You won’t have to sell them on this because you already proved yourself to them. Create a new massage therapy treatment plan that helps them maintain their current state of wellness or to reach a new goal.

It’s also time to tell them about your  referral rewards program . Satisfied clients are one of the best ways to  promote your massage therapy business!  This is the time to  collect reviews and testimonials , or even turn your success story into a case study.

Can I Use Software To Create & Manage Massage Therapy Treatment Plans?

YES! The best way to manage the entire client journey is by using  massage therapy software , like ClinicSense. Software makes your life easier, and it ensures your clients get the best care every time. Here’s what using ClinicSense looks like in action:

A new client books online. An  intake form  is automatically sent to them to fill out online before their session. They also get an  appointment reminder , so they don’t forget to show up on time.

On the day of their appointment, you review their intake form before their appointment. Your new client shows up, and you start the session with no time wasted on paperwork. 

You chat about the reason for their visit and what their wellness goals are. Then, you do an assessment and make some initial notes in a SOAP Note on your tablet. Then, on to the good stuff - the massage.

After the session, you make a recommendation for follow-up treatment, schedule their next appointment, and process their payment. You finish up that  SOAP Note in just a few clicks , if you haven’t already.

A few days later, your client receives a personalized message from you asking about their experience. They say great things, and opt to publish those great things as a review on google. They’re feeling better already.

Want this experience in your practice? You can replicate it by signing up for a  free trial of ClinicSense.

SOAP notes to stay organized

Table of contents

Explore by topic, relevant articles.

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Massage Products Business Plan

Start your own massage products business plan

Massage Tools

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

Massage Tools Products Inc. sells massage tools to both the professional and retail market. Our products address the chronic overuse injuries and discomfort experienced by busy massage therapy professionals. Designed with the massage therapist in mind, Massage Tool Products’ unique ergonomic shape give you the leverage to apply pressure where needed with less hand and wrist strain. Ideal for trigger point, deep tissue, reflexology, seated massage or practically any modality, this product fills the need of a growing group of health care professionals whose careers are limited by their ability to serve multiple clients a day without interruption by injury.

This business plan is written for internal use to guide the company as we launch the business and aim toward growth. We will refer back to the plan on a quarterly basis to track our performance in comparison to our plans, and we will adjust our business plan according to our actual results.

Massage Tools Products has been riding a growth spurt, having discovered the professional massage therapy market that gave us a push to new potential volumes through schools. Bolstered by appearances in advertising in trade publications and end user magazines, we were able to develop an additional channel through our website.

This annual business plan calls for a year of slow but steady growth, followed by a year of swiftly increasing sales. The break-even analysis shows that Massage Tools has a good balance of fixed costs and sufficient sales strength to remain healthy. Our break-even point is just over $6,000 per month for the first year.

We also expect to be profitable as never before. In all, the outlook shows a healthy company with good growth prospects, looking to manage its orderly growth in the future.

1.1 Mission

Massage Tools Products Inc.’s mission is to provide top-quality massage tools to extend the effectiveness of massage therapists and reduce repetitive use injuries in massage professionals.

1.2 Keys to Success

  • Low cost of assembly;
  • Favorable profit margins;
  • Innovative, market leader in massage tools market;
  • Low overhead.

1.3 Objectives

To get Massage Tools’ product line into at least 100 retail stores and massage therapy schools throughout the United States.

Develop a website that includes online ordering capability for Massage Tools’ product line.

Create additional products within 18 months to broaden market share.

Massage products business plan, executive summary chart image

See why 1.2 million entrepreneurs have written their business plans with LivePlan

Company summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">.

Massage Tools Products Inc. is a start-up business, established in Eugene, Oregon in October 2002. We sell Massage Tools to both the professional and retail market. Our products are designed to address the chronic overuse injuries and discomfort experienced by busy massage therapy professionals. Massage Tools products can be used for massage therapy in place of or in addition to a therapists’ hands to provide sufficient pressure for therapeutic massage. This product fills the need of a growing group of health care professionals whose careers are limited by their ability to serve multiple clients a day without interruption by injury.

2.1 Start-up Summary

Our start-up costs come to $19,300, which is mostly insurance and product development, legal costs, and expenses associated with opening our office. The start-up costs are to be financed by direct owner investment and a $15,000 line of credit with the bank. The assumptions are shown in the following table and illustration.

Massage products business plan, company summary chart image

2.2 Company Ownership

Massage Tools Products Inc. is a privately owned, C-corporation with a single owner.

Designed with the massage therapist in mind, Massage Tool Products unique ergonomic shape give you the leverage to apply pressure where needed with less hand and wrist strain. Ideal for trigger point, deep tissue, reflexology, seated massage or practically any modality. The smooth contoured shape glides easily over clothing or on skin with oils or lotions. Save your hands – and your career with Massage Tools.

Massage Tool – $14.50

Massage Tool Deluxe – $16.50

Market Analysis Summary how to do a market analysis for your business plan.">

We are intending to appeal to the professional massage therapist and the massage school market. This market segment both appreciates and truly needs the Massage Tool Products line.

In our particular market, we also seek the end user who appreciates the advantage of having professional quality tools.

4.1 Target Market Segment Strategy

Massage therapists are generally exposed to tools and equipment by the school they attend. Their instructors have credibility and the products they endorse are generally the ones the students buy. Increasingly, massage therapists are looking for products to extend their productivity and the length of their career by avoiding overuse injuries. Our product addresses this critical need and we’ll buy visibility in Massage Magazine and with schools across the U.S. and in Europe and Japan, which are the primary markets. Gradually, we will also move into China.

4.2 Market Segmentation

Massage Tools Products Inc. sells Massage Tools to both the professional and retail market. Our products address the chronic overuse injuries and discomfort experienced by busy massage therapy professionals. Designed with the massage therapist in mind, Massage Tool Products unique ergonomic shape give you the leverage to apply pressure where needed with less hand and wrist strain. Ideal for trigger point, deep tissue, reflexology, seated massage or practically any modality, this product fills the need of a growing group of health care professionals whose careers are limited by their ability to serve multiple clients a day without interruption by injury.

Massage products business plan, market analysis summary chart image

4.3 Industry Analysis

The massage therapy industry has undergone a great deal of change in the last five years. Many of the larger manufacturers of tables and chairs have gone out of business. Those manufacturers were competing primarily on price. The few remaining companies have reputations for quality workmanship and money back guarantees. The integrity factor has been significant.

Many of the existing companies serving the massage professionals niche with equipment and supplies are offering products and tools, but none are providing a tool like ours that addresses overuse injuries.

Our product line is filling a niche that is just beginning to open up. The boom of massage therapy over the last 15 years has created a significant number of professional massage therapists who are experiencing carpal tunnel syndrome or other overuse injuries. Our products are designed to assist those professionals and to extend their careers. However, new professionals just completing their education will understand the importance of purchasing and using Massage Tools Products as they begin building their practices, having seen what is happening in the industry as a whole.

Most massage therapists who graduate are women 23-35 and intend to serve several clients a day to create adequate income. They tend to purchase from their massage schools or stores associated with the schools. We have contacts in these schools and with several physical therapy schools through the owners affiliation with a massage table company. It will be a natural product for these schools and stores to add to their product line.

4.3.1 Competition and Buying Patterns

A few newcomers to the U.S. market are the Chinese and the Europeans, both of whom have incredibly inexpensive products that are not of stellar quality, but do continue to steadily improve.

Strategy and Implementation Summary

We focus on a special kind of customer, the professionally trained massage therapist as well as the schools that train them. What is important to the customer is performance, affordability and beauty, ease of use, ergonomics, and practicality.

Our marketing strategy assumes that we need to go into specialty channels to address our target customer’s needs. Our most important competitive edge is our positioning with the massage schools, so that our customers will be exposed to our products before they begin their professional career and while they are in the market to buy equipment to begin their practice.

5.1 Competitive Edge

Our competitive edge is our innovation in bringing to market a product that has never been offered and for which there is tremendous need among professional massage therapists.

5.2 Marketing Strategy

We are focusing on the massage school and massage student market segment. Massage therapists are generally exposed to tools and equipment by the school they attend. Their instructors have credibility and the products they endorse are generally the ones the students buy. Increasingly, massage therapists are looking for products to extend their productivity and the length of their career by avoiding overuse injuries. Our product addresses this critical need and we’ll buy visibility in Massage Magazine and with schools across the U.S. and in Europe and Japan, which are the primary markets. Gradually, we will also move into China.

5.3 Sales Strategy

Our strategy focuses first on getting our product in massage therapy schools and retail health and wellness stores and secondly on reaching end users via online sales from our web site.

In 2004, we will expand our focus to include a presence in high-end direct mail catalogs that cater to the high net worth individuals who have discretionary income to spend on personal health and wellness products. The Spa and Resort retail stores are a new channel that could become important for us.

5.3.1 Sales Forecast

Our sales forecast assumes a slow increase in cost and no change in prices, but the pricing may increase depending on the market reception and whether or not we find competing products entering the market.

We are projecting conservative growth in our first year. We are not projecting significant change in the product line.

Our seasonality, as shown in the chart, is still a factor in the business. We tend to sell much better in spring and fall, and sales drop in the summer due to the heavy emphasis on sales at massage schools, which tend to have few students enrolled or do not hold classes at all. We can expect some increase in retail sales due to the Christmas holiday buying season.

Massage products business plan, strategy and implementation summary chart image

5.4 Milestones

The accompanying table shows specific milestones, with responsibilities assigned, dates, and (in most cases) budgets. We are focusing, in this plan, on a few key milestones that should be accomplished.

Massage products business plan, strategy and implementation summary chart image

Web Plan Summary

The Massage Tools website will focus on providing a vehicle for easily purchasing the Massage Tools line of products. We’ll also have content that explains overuse injuries for massage professionals and a self-test of questions that will help the user determine if they are likely to incur an overuse injury sooner due to the workload they carry.

We will have a grocery cart feature to allow quick and easy purchasing. We realize that a tedious ordering process can deter even the most interested consumers.

MassageTools.com may partner with online massage retailers to sell relevant products to the users, such as oils, lotions, sheets, pillows, aromatherapy, etc.

6.1 Website Marketing Strategy

Our Internet marketing activities will be focused on product sales. Although we will sell to massage schools and other resellers, we’ll focus our Internet activities towards the general public end user.

We’ll advertise this site in non-trade publications such as New Age, Health, Simple, Self, etc.

6.2 Development Requirements

The Massage Tools website will be initially developed with few technical resources. A simple local hosting provider, Jurgens Information Services, will host the site and provide the technical back end and will contract to provide user interface design to develop the simple site. The user interface designer will work with a JLM, a graphic artist, to come up with the website logo, and the website graphics.

The maintenance of the site will be done by the Jurgens consultants. We don’t anticipate much change necessary until further products are developed.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

We are a small company owned and operated by Ron Tickman, as an LLC. Ron is the developer and designer of the products, and manages the company as president.

Massage Tools Products’ immediate personnel plan calls for increases from one sales representative at present to two representatives three years from now, assuming our product line develops beyond our initial offering. The increase is needed to support the effort to move beyond the massage industry and into the general public market.

Most orders will be sent via fax or online. Consequently, we will continue to outsource fulfillment, shipping and packaging, etc., as well as calls to a local call center.

7.1 Personnel Plan

The president will take a small stiped the first year to enable the company to reinvest the bulk of the profits.

The sales rep will take a base salary generally in line with market pay for the Eugene area, and the remainder of her salary will be derived from a percentage of gross sales.

Financial Plan investor-ready personnel plan .">

The financial picture is quite encouraging. We have been slow to take on debt, but our credit line with the bank is supported by assets.

8.1 Important Assumptions

The financial plan depends on important assumptions, most of which are shown in the following table. The key underlying assumptions are:

  • We assume access to equity capital and financing sufficient to maintain our financial plan as shown in the tables.

8.2 Break-even Analysis

The break-even analysis shows that Massage Tools has a good balance of fixed costs and sufficient sales strength to remain healthy. Our break-even point is just over $6,000 per month for the first year.

Massage products business plan, financial plan chart image

8.3 Projected Profit and Loss

We do expect a significant increase in profitability next year, and in the future, because we will have established ourselves in the market. Our higher sales volume will lower our cost of goods and increase our gross margin. This increase in gross margin is important to profitability.

Massage products business plan, financial plan chart image

8.4 Projected Cash Flow

We expect to manage cash flow over the next three years with new investment this year. The additional financing resources are required to finance the working capital of a growing business. However, the investment is small due to the low overhead.

Massage products business plan, financial plan chart image

8.5 Projected Balance Sheet

Although we will not begin making a profit until April of this year, we are pleased that we will begin to recoup our investment in only four months. The critical piece of this success is the large margin on each product sold as well as the low operational expenses.

8.6 Business Ratios

Standard business ratios for Health and Personal Care Stores (SIC 5047) are included in the following table. The ratios show a plan for balanced, healthy growth. Our return on sales and return on assets remain as strong as ever, actually increasing in percentage terms by the same year.

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Massage Therapy Business Plan Sample

Consider strategic partnerships that support your growth.

Running a successful massage therapy practice doesnt happen overnight and it takes a lot of work that can feel overwhelming on your own. When writing the business plan for your massage therapy practice, consider one or two aspects that might be able to be automated or delegated to a partner organization.

One crucial element of your massage therapy practices success lies in your revenue cycle management process, which includes medical billing and coding, insurance reimbursements, compliance with important laws and regulations, and more. You dont need to navigate those complicated components of your practice alonethe team of experts at Holistic Billing Services can take care of it all for you!

Established in 1999, Holistic Billing Service is an integrative health services firm focused on streamlining your documentation, billing, and coding process to enhance your revenue cycle management. We empower holistic practitioners to focus on delivering quality patient care and growing their practices.

Contact us today to see how we can accelerate your massage therapy practices growth!

Business Definition And Overview

Whats your massage experience and education? If you have experience,how will you use it to build your business? If you have no experience,what type of massage practice do you want? Also ask yourself:

  • Who is your ideal client? For example, do you want to workwith people in serious pain or with a serious illness or do you prefergenerally healthy people?
  • Will you accept insurance?
  • Where do you want to work? Your own office? Mobile? Rent space from a chiropractor or other healthcare provider? A spa?

Positioning Statement How do you want people to see your massage practice? Do you offermassage therapy to relieve stress and promote well-being and health? Doyou help people who have been in accidents return to pain-freefunctioning? Do you offer comforting massage to people with seriousillness?

Services Offered What types of massage do you offer? Do you offer other services, such as spa treatments?

Philosophy Whats your approach to massage? Why are you in this profession and whats important about it? How do you interact with clients?

Whats Your Unique Selling Proposition ? What makes you different from other massage therapists? Differentiatingyour massage practice with a USP for massage makes iteasier to market your services.

How To Write A Massage Business Plan For Sustainable Growth

Massage therapy is in increasing demand across the country nearly 48 million people had a total of 214 million massages in the U.S. in 2018 alone. If youre a licensed massage therapist feeling compelled to establish your own holistic practice, the odds are in your favor for finding clients in your community who are seeking your services.

However, starting your own practice or brainstorming a plan for sustainable growth doesnt happen overnightand, unfortunately, its not enough to be passionate about serving your community! While that passion is a great foundation and motivation, you really need a business plan to establish a strategy for your massage therapy practice and its successful future.

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Why Massage Therapists Need A Business Plan

Even if you dont have formal business training, creating a business plan for your massage business will increase your odds of success . Furthermore, it increases your chances of funding from potential lenders or investors, as it provides a detailed look at your plans for success.

The Associated Bodywork and Massage Professionals reports that there are more than 330,000 massage therapists in the United States. While this means you might be starting your new business in a saturated market, the demand and opportunity are highAmericans spend more than $140,000 on treat yourself services like massages over their lifetime.

Your massage therapy business plan is your roadmap for running your company successfully. It provides proof of concept and transitions your fledgling idea to open a massage therapy practice in a refined vision of what you want your company to look like and how it will grow.

As a startupentrepreneur, youll need to outline your target market, the need or demand for your services in your geographic area, how youll stand out from the competition, and the marketing strategies youll use to differentiate yourself.

Essentials You Need In Your Massage Business Plan

Massage therapy Business Plan Template Awesome Massage therapy Business ...

The business plan for your massage therapy practice needs to have some fundamental elements that set a solid foundation for your practice, both internally and externally. These essentials include:

Your business plan will likely have tangents that branch off of these elements, which is to be expected and further illustrates how methodical you are regarding your practices future. Just be sure to start with these umbrella terms and return to them along the way of formulating your holistic practices plan for success.

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What You Can Expect When Meeting Us:

  • Customized massages to fit your needs
  • Enjoy a painless treatment and feel the difference immediately
  • Friendly team members who are here to help
  • Communication and customer service is our number one priority
  • No long contracts, fair rates, and flexible scheduling
  • Rejuvenate your mind and body with a massage
  • Deep tissue therapeutic massages for adults and kids
  • You will leave our office feeling like a new person
  • We are committed to your health and wellness
  • Professional, licensed, and experienced massage therapists will take care of you.

Perform A Swot Analysis

Finally, you cant go wrong with carrying out a SWOT analysis.

This is something that every business owner or self-employed person should absolutely do, whether theyre starting up a sports massage business, or any other type of business for that matter.

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, and so a SWOT Analysis is a technique for assessing these four aspects of your business. This is a really simple but effective tool that takes into account any internal and external factors that could affect your business.

Rather than just focusing on the current strengths and weakness of your own business, you can look for ways that you can improve or grow in the future so that you can maximise your sports massage salary , and also identify any potential threats that you need to be aware of.

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The Term Paper On Avce Business Studies Description Of Product

The Electronic Scarecrow is designed to rid gardens of pesky animals, which damage flowers or crops. It can deter animals from mice and cats to deer and other large animals. I have chosen to do this for my study because I have read many articles in The Mirror that say that people are fed up with animals eating their flowers and crops. So I decided to develop a scarecrow type device that will …

In this section of the business plan, you should further describe the products and services that you intend to offer to your customers. If you need to add more product categories, please consult the instructions that were included in the BizPlanDB. com zip file. 4. 0 Strategic and Market Analysis 4. 1 Economic Outlook This section of the analysis will detail the economic climate, the massage therapy industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is in recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows.

Register With Health Funds

Each health fund has its own set of requirements, but according to Blys, most companies only consider therapists who have a Diploma, not those with just a Certificate IV. Youâll need to join an association and obtain provider number. Read more about the requirements for registering with a health fund here .

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Anatomy Of A Massage Therapy Business Plan

Though many massage therapists may not need to create an in-depth standard business plan, knowing what this document comprises is a good idea. You also might find that at least some of these elements will be included in your own business plan, no matter how simple.

Executive summary . Here, youll summarize the key points of the rest of the plan. It lets you highlight the exciting parts, says Kelly Bowers, a licensed massage therapist in Washington, D.C.

Company description . This description tells people what kind of practice youre creating. You can detail the legal structure of the company, for example, as well as how management will work, if youll have a management team in place. This is also a summary of things youll get into in greater detail later in the plan, explains Bowers.

Product/service . Obvious, perhaps, but in this section youll detail what products or services your practice will offer.

Target market . When thinking of who your target market will be, Bowers suggests thinking of these questions: Who is going to buy your products or services, and why would they buy your products and services?

Competitive analysis . No matter how simple you make your business plan, you should have a good idea of who in your area may serve as competition for business and clients. Who is already selling your product or service? Bowers asks. How are you going to be able to compete with them?

Get Started On Your Massage Therapy Business Plan

If you have an entrepreneurial spirit and a passion for helping people with massage therapy, creating a business plan should be the first step in starting your new business.

When drafting your business plan, include the most important aspects: an executive summary, business description, operations and team management, products and service details, marketing plans, and financial strategy.

Your business plan is the cornerstone of your new company, but its just one piece of how to start your own massage business. As you continue the process, learn more about pricing strategies that can help you meet your business goals.

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Massage Therapy Business Plan Example

Before you start writing your massage therapy business plan, spend as much time as you can to reading through some samples of a service related business plans. Not only will that give you a good idea of what it is youre aiming for, but it will also show you the different sections that different entrepreneurs include and the language they use to write about themselves and their future plans. We have created a sample massage therapy business plan example for you to get a good idea about how a perfect massage therapy business plan should look like and what details you should include in your business plan.

How To Start A Sports Massage Business: Choose A Location

Massage Therapy Business Plan Templates

This is something that will affect your finances, management, the kind of client you attract, and your marketing strategy, so its important to really think about the best place to get set up.

If you have made your mind up on going mobile with your freelance business, you can skip to the next step.

But if youre wanting to open up your very open SMT clinic, work as a freelancer within another business, or youre unsure, heres what you need to know!

When it comes to deciding where you want your business to be based, there are a couple of things to consider.

Its a good idea to decide on a location before finalising your business plan as the costs associated with renting a venue or space will have an impact on your business plan when it comes to writing your financial summary.

But, choosing the right location isnt all about your finances. As well as rent prices, youll need to ask yourself these questions:

  • Where are your competitors based?
  • Is this an area that your target market is familiar with?
  • Is the venue accessible, either with parking or near good public transport links?
  • Is it in a visible location? Good visibility in a location where plenty of people pass by gets your brand name out there, benefiting your marketing strategy!
  • Is there space to expand your business in the future?

And finally, one really important step to consider is council permission and landlord authorisation!

Start a Career in Sports Massage Therapy

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Purchase Equipment And Materials

Once you know what kind of services youâll be offering, itâs time to start buying equipment! Ideas of where to start, include:

  • An adjustable massage table
  • Accept payments
  • Add your logo and company details

For example, you can easily create staff profiles with available hours by visiting the Staff & availability tab and filling in the details.

Visit our homepage to try it FREE .

The Report On Business Marketing Vs Consumer Marketing

Sheree M. Johnson II January 29, 2012 BUS 367 Business to Business Marketing Business Marketing vs. Consumer Marketing Business Marketing vs. Consumer Marketing Although on the surface the differences between business and consumer marketing may seem obvious, there are more subtle distinctions between the two with substantial ramifications. Dwyer and Tanner note that business marketing …

Mr. Doe will register the Massage Therapist with online portals so that potential customers can easily reach the business. The Company will also develop its own online website showcasing Mr. Does expertise, services rendered, location/contact information, and preliminary pricing information. Finally, Massage Therapist, Inc. will work closely with referring physicians and allied health professionals that will provide the Company with its initial customer base. In this section, you should expand on how you intend to implement your marketing. List publications, local newspapers, radio, and other outlets that you will use to promote your business.

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Competition And Buying Patterns

The key element in purchase decisions made by potential massage clients is trust in the professional reputation, and ultimately, in the skill and knowledge of the provider as experienced in the initial massage. For this reason, a discount coupon or donation to a charity auction can be an effective way to troll the waters for new clients. Recommendations from other clients and alternative health service providers is also critical.

While there is a range of prices charged for massage service in the area, there is some price sensitivity among the long-term clientele. Since the variable cost of each massage is nominal, the best bet has seemed to be to charge less than the market will bear. The one exception is when billing insurance companies, where there is no penalty for charging the full Reasonable and Customary Rates for the area.

Clients rarely compare massage therapists directly, although they may try a second LMT if they are not entirely happy with their first experience. Usually they follow word-of-mouth recommendations, and return for repeat sessions as often as their budget allows.

Ensure Accountability At Your Holistic Practice

What does success look like for you and your massage therapy practice? Your practice needs to attract new patients, operate on sustainable financial practices, and have a strategy for growth over time or else risk falling stagnant and behind the competition. A business plan for your massage therapy practice can ensure accountability in terms of financial, operational, and even emotional success simply by putting your goals into writing and checking them over time.

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Myofascial Release Therapy In Richmond Hill Ontario

The human body is made up of a series of systems that are interconnected. The myofascial system connects the muscles and other body parts, such as bones and joints. This system can become overworked or injured from repetitive use, leading to tightness in muscle groups and pain due to compression on nerves. Myofascial release is a type of physical therapy used to treat myofascial pain syndrome it focuses on releasing tension in this area through gentle movements, pressure, and stretching techniques designed specifically for this purpose.

At Richmond Hill Massage Therapy, we provide a variety of massage and bodywork services to meet your therapeutic needs. In particular, Myofascial Release is popular among our clients because it reduces pain in trigger points and other soft tissues by releasing tension through gentle pressure. Myofascial massage can also be used as an alternative treatment for headache from stress shoulder injury, or discomfort after overuse back pain caused by muscle spasms or poor posture tennis elbow due to repetitive use without rest periods. With regular treatments, chronic pain often improves with fascial releases!

If you want to feel better today, contact us for more information on how our massage therapists can help. We offer free consultations, so you know what itll cost before committing yourself to anything!

Tips To Help You Come Up With An Effective Massage Therapy Business Plan

A massage therapy business plan can provide you with higher chances of successes and achievements. However, creating an amazing massage therapy business plan is not an easy task. Right now, are you finding it hard and challenging to create your own massage therapy business plan? Refer to these tips and guidelines and incorporate them in the processes involved in developing a massage therapy business plan:

  • Begin with the basics of massage therapy business plan development. You do not need to come up with an initial document that works like the best business plan out there. Keep in mind that your business plan will develop as your business and its operation progresses.
  • Always remember that you can improve the content and process specification of your massage therapy business plan through time. What is essential is for you to develop a strong foundation that can build the brand and operational management of your business. This is the reason why updating the document is very important.
  • Just like when using a restaurant and catering business plan , do not just focus with the end picture. Allow yourself and your stakeholders to immerse on the steps that are needed to be done so that both short-term and long-term goals can be given emphasis and importance. The ownership of obligations and responsibilities are very important as this will establish the credibility of the system and the efficiency of your work operations as well as the effectiveness of your workforce.

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Massage Therapy Business Plan Template

Massage therapy marketing plan.

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a Massage Therapy Business Plan , your marketing plan should include the following:

Product : in the product section you should reiterate the type of massage therapy that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to massage services, will you provide loyalty discounts, other spa services and/or products?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.

Place : Place refers to the location of your massage therapy business. Document your location and mention how the location will impact your success. For example, is your massage therapy business located near downtown office buildings, etc. Discuss how your location might provide a steady stream of customers.

Promotions : the final part of your massage therapy business’s marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

  • Advertising in local papers and magazines
  • Reaching out to local websites
  • Social media marketing
  • Local radio advertising

MASSAGE THERAPY BUSINESS PLAN OUTLINE

  • Massage Therapy Business Plan Home
  • 1. Executive Summary
  • 2. Company Overview
  • 3. Industry Analysis
  • 4. Customer Analysis
  • 5. Competitive Analysis
  • 6. Marketing Plan
  • 7. Operations Plan
  • 8. Management Team
  • 9. Financial Plan
  • 10. Appendix
  • Massage Therapy Business Plan Summary

Start Your Massage Therapy Plan Here

Other Helpful Business Plan Articles & Templates

Use This Simple Business Plan Template

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  2. Massage Center Business Plan Template

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  3. 10+ Massage Therapy Business Plan Template Examples

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  4. How To Write a Massage Therapy Business Plan

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  5. a business card is shown with the words, massage business card profile

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  6. FREE 10+ Massage Therapy Business Plan Templates in PDF

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  6. Building a Massage Therapy Business #podcast #entrepreneurship

COMMENTS

  1. Massage Therapy Business Plan Template (2024)

    Key Revenue & Costs. The revenue drivers for Peaceful Massage are the massage therapy fees they will charge to the clients for their services. The clinic's price range will be $30-$90 per hour. The cost drivers will be the overhead costs required in order to staff a massage therapy business.

  2. Write a Massage Therapy Business Plan

    No. 1: You need a formal business education to write a business plan—False. "For the kind of businesses most of us are running, what we need is a guide that is written to our level of business knowledge," explains Kelly Bowers, a licensed massage therapist in Washington, D.C.

  3. Massage Therapy Business Plan Template [Updated 2024]

    Massage Therapy Business Plan Template. If you want to start a massage therapy business or expand your current one, you need a business plan. Over the past 20+ years, we have helped over 5,000 entrepreneurs and business owners create business plans to start and grow their massage therapy businesses.

  4. Massage Therapy Business Plan Sample [2024 UPD]

    Massage therapy practice business plan for your own salon. Are you planning to start a massage therapy business?Well, massage therapy business is a profitable business that offers healthcare related services to help heal people from some ailment or help them in soothing their muscle soreness, improving their sleep, boosting their immune function, enhancing their mental skills, aiding headache ...

  5. How To Write A Great Massage Therapy Business Plan

    Creating a massage therapy business plan requires aligning your life goals and business expectations. Get clear on what you want in life. Then, craft a plan to support your desired lifestyle and fulfill financial obligations, without exceeding your physical limitations. Plan for balance, happiness, and sustainability.

  6. Massage Therapy Business Plan: Guide & Template (2024)

    Reading some sample business plans will give you a good idea of what you're aiming for, and also it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.. We have created this sample massage therapy business plan for you to get a good idea about how perfect a massage therapy business plan should ...

  7. Physical Therapy Massage Business Plan Example

    Massage 1 - 4 times a month for relaxation. Clients who prefer alternative health care. Use massage as preventative health care. Use other alternative practices - e.g. acupuncture, Chiropractor, Naturopath, Herbalist, etc. Try to have massage as regularly as they can afford - usually once per month. Serious Athletes.

  8. Massage Business Plans

    The basic steps for creating a massage business plan are: 1. General Overview: Vision/Mission/Purpose and Values Statement. A vision statement is a few sentences that sums up what you see is possible in your business. It pulls you forward when the going gets tough and keeps you on track. A purpose statement will talk about the things you will ...

  9. How To Write A Business Plan For Massage Therapy In 2024?

    A business plan for a massage therapy explains exactly how everything works, including: The management structure (this may be simpler if it is a small massage therapy, or more complex if it is a large chain with several locations). Massage Therapy Business strategy (including key objectives, targets to be achieved and projections of future ...

  10. 10+ Massage Therapy Business Plan Template Examples

    For a massage therapy business plan to be fully maximized, you have to ensure that you will come up with a detailed, organized, and presentable document. Listed below are some of the basic information that are commonly found in every massage therapy business plan. The name or title of your massage therapy business. The location of your business.

  11. Massage Therapy Business Plan Company Overview

    Massage Therapy Company Analysis. In your company analysis, you will detail the type of massage therapy business you are operating. Day Spa: in addition to massage services, this type of massage therapy business offers a full spa experience with relaxation rooms, saunas, showers and other amenities. Mobile Massage: this type of massage business ...

  12. Massage Therapy Business Plan: How To Write One w/ Sample & Template

    Return calls and respond to e-mails promptly. Learn about massage marketing techniques, and discover your marketing style so that you can choose what works for you. A massage therapy business plan is a living document to help you create a successful practice. Get a free template & sample business plan for massage therapists.

  13. 6+ Massage Therapy Business Plan Templates

    Massage Business Plan Sample. However, in business, taking the time to map out a plan and outline where your company is currently or where you see your small business going and how you're gonna get from one point to the other, also makes a big difference. In short, you need to develop a business plan.

  14. Massage Therapy Business Plan Operations Plan

    While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows. Everyday short-term processes include all of the tasks involved in running your massage therapy business, such as checking and checking out customers ...

  15. Massage Therapy Treatment Plans That Really Work + Examples

    Designing a successful massage therapy treatment plan requires understanding what your client really wants. Engage them with open-ended questions, and listen to what they say - both with their words and their bodies. Conduct a thorough assessment, then craft a treatment plan that aligns with their desires and goals.

  16. Massage Products Business Plan Example

    This annual business plan calls for a year of slow but steady growth, followed by a year of swiftly increasing sales. The break-even analysis shows that Massage Tools has a good balance of fixed costs and sufficient sales strength to remain healthy. Our break-even point is just over $6,000 per month for the first year.

  17. PDF Silver Healing

    Pricing Strategy. We educate clients about regularly receiving the benefits of floating and massage therapy as part of their self-care practice. Monthly memberships start at $60/month and come with benefits. Floats are priced at $75 for a 90-minute float. Our price To is unlock $5-10 help higher try Upmetrics! than .

  18. Massage Therapy Business Plan Sample

    When writing the business plan for your massage therapy practice, consider one or two aspects that might be able to be automated or delegated to a partner organization. One crucial element of your massage therapy practices success lies in your revenue cycle management process, which includes medical billing and coding, insurance reimbursements ...

  19. Massage Therapy Business Plan Marketing Plan

    Traditionally, a marketing plan includes the four P's: Product, Price, Place, and Promotion. For a Massage Therapy Business Plan, your marketing plan should include the following: Product: in the product section you should reiterate the type of massage therapy that you documented in your Company Analysis. Then, detail the specific products ...

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    Find company research, competitor information, contact details & financial data for TRAID PLYUS, OOO of Elektrostal, Moscow region. Get the latest business insights from Dun & Bradstreet.

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    Find company research, competitor information, contact details & financial data for BETA GIDA, OOO of Elektrostal, Moscow region. Get the latest business insights from Dun & Bradstreet.

  23. RUSSPETSSPLAV, AO Company Profile

    Industry: Metal and Mineral (except Petroleum) Merchant Wholesalers , Miscellaneous Durable Goods Merchant Wholesalers , Nondepository Credit Intermediation , Activities Related to Credit Intermediation , Lessors of Real Estate See All Industries, Metals service centers and offices, Scrap and waste materials, Miscellaneous business credit institutions, Functions related to deposit banking, nec ...