How To Start a Profitable E-Loading Business in the Philippines

How To Start a Profitable E-Loading Business in the Philippines

Let’s get your primary question out of the way, “Is an e-Loading business still viable?”

According to the January 2021 Global Prepaid Index study of mobile load platform Ding, 83% of Filipino respondents still use mobile prepaid products 1 . This means that roughly 4 out of 5 Filipinos use prepaid mobile accounts. 

It remains a huge market, and it means that there’s still an opportunity to profit from running an e-loading business in the Philippines.

Related: Ultimate List of Best Business Ideas in the Philippines

Table of Contents

  • What Is an e-Loading Business? 
  • Is an E-Loading Business Worth Your Time and Effort? 

a. For e-Loading Business Success

  • b. For Justifying the Investment 

ii. Profit Margins

  • i. Capital 
  • ii. Profit Margins 
  • i. Scenarios where being a single network seller is your best option 
  • ii. Scenarios where being a multi-network seller is your best option 

3. Check Your Phone’s Compatibility

B. for multi-network sellers, a. for single-network sellers.

  • b. For Multi-Network Sellers 
  • 6. Market Your E-Load 

1. Never sell on credit and monitor your load disbursements carefully

2. be careful when buying from non-official e-load dealers and distributors.

  • 3. Simplify your operations 
  • 4. Minimize your risks 
  • 1. How much load should you have always readily available? 
  • 2. Can I sell e-load using Gcash? 

What Is an e-Loading Business?

An e-loading business involves purchasing prepaid cellphone load directly from Globe or Smart or through a third-party distributor such as Coins.ph and Load Central. You then sell the prepaid cellphone load to customers at a profit. 

It’s that simple. That’s why e-load selling is an entry-level business that almost anybody can do at nearly any capacity.

However, unlike starting a franchise business , the potential earnings are relatively small. On the upside, it requires significantly less capital and is a much simpler business to run. This is because there is no physical inventory and store to manage just like in a dropshipping business .

Is an E-Loading Business Worth Your Time and Effort?

While income might be small, it could still be a worthy business endeavor as a sideline or to augment the sales of your other existing businesses. Having e-load readily available for sale to customers adds reasons for people to contact you or visit your store, leading to an increase in foot traffic or sales of your other products.

The key to making your e-loading business worthwhile is to keep things as simple as possible. Because of the low financial barrier of running an e-loading business, the biggest cost and risk of running one is the time and effort you’ll spend. Only expand or specialize your operations once you’ve established a solid customer base and a good feel for the e-loading business.

How to Start an E-Loading Business: 6 Steps

1. do research on your market.

It’s always wise to get a good feel for your market before investing money in any business , including e-loading. 

You need to gauge the likelihood of making an e-loading business successful. You also need to define your personal financial goals and if the amount of effort you’re willing to put in can help you reach those goals. 

Here are a few questions to help you in your decision making:

  • How many prepaid users do I know? 
  • Which networks do they use? 
  • Do I have an idea of their load buying habits? 
  • Do I have a market to which I can reliably sell my load, such as family, friends, or my existing business’ regular customers? 
  • Am I the best or most convenient option for buying load for my customers, or is competition in my area too stiff? 
  • At what price can I sell my load to them? Is there any added value I can provide to them to justify asking for a higher price, such as convenience? 

b. For Justifying the Investment

  • How much do I need to earn to make this endeavor worth my time? 
  • How much more time and effort am I willing to put in to find more customers, given the potential earnings of an e-loading business? 
  • Is there a danger that my potential customers will end up not paying me?

Once you answer these questions, you’ll have a much better idea if you want to push through with the e-loading business or not.

2. Choose to Be a Single or Multi-Network E-Load Seller

If you’re ready to be an e-load seller, you should know that you can choose to be a single or multi-network load seller. Each type excels in different scenarios, so carefully choose which one you will be.

a. Single Network Load Seller

The traditional route of selling e-load is by acquiring a retailer SIM card for the network you want to sell e-load for. You can contact the corresponding telecom companies through their hotline or business centers to get one. After you activate your retailer SIM, you can already sell e-load to your customers.  

In this model, you’d need extra SIMs and phones for each network you want to sell e-load for. That’s why it’s recommended to stick to just one, so you don’t invest more money than is necessary.

Here are the associated costs related to starting your single-network e-loading business: 

  • Cellphone (Free to ₱1,000) – You will need a cellphone to use your retailer SIM with regardless of which network you choose. You don’t need a brand-new phone or a smartphone. Almost any spare phone produced and sold within the past 20 years and compatible with your chosen network should work. If this is not an option, a brand-new basic cell phone can typically cost you less than ₱1,000. Avoid buying anything more expensive than that if you are using it only to sell e-load.
  • Retailer SIMs (₱65 – ₱600) – a retailer SIM will cost you between ₱65 and ₱600 depending on how much pre-loaded e-load is already there.  

There are three sources of profit when selling e-load as a single network seller: 

  • Commissions or rebates – amounting to anywhere from 7% to 13% of the load amount.
  • Added transaction fee – the adjustable transaction fee or “patong” that you charge your customers each time you sell them load. This amount is completely dependent on you. It’s recommended to charge between ₱2 to ₱5 for every sale, depending on the transaction amount. You can adjust accordingly depending on your customers’ ability to buy load and the prices of other competitive e-load sellers.
  • Special Promos and Cashbacks – both Smart and Globe 2 have regular promos, rebates, and cashbacks that can increase your profits which you can find on their social media pages or get through their accredited distributors on occasion. Shopee also has its own Flashback and Cashback promos that can get you up to a 50% discount off your purchased load. These promos can drastically improve your profitability, but they are seasonal and unpredictable. They should be treated as opportunistic bargains instead of reliable sources of regular savings or earnings. Here is a sample profit chart of how much you can expect to earn monthly by being a single network seller:

e loading business 1

  At a conservative estimate of 5 customers per day, you can expect a daily profit of ₱23 . This is assuming that you sell at ₱20 each with an added transaction fee of ₱2 per transaction. You can earn as much as ₱690 per month if you sell at this rate for 30 days a month.  You can make more if you increase the volume of your daily e-load sales. 

b. Multi-Network Load Seller

In this model, you are not limited to selling only one kind of e-load. You can choose from several third-party sellers that carry loads of multiple networks, including: 

  • Coins.ph – transactions are done through their mobile app. There are no setup fees and no need for any retailer SIM. You can get started selling e-load in as quick as 1 hour, and you can load your wallet for as low as ₱15.
  • PayMaya – transactions are also done through their mobile app, and there are also no transaction fees nor a need to get a retailer SIM. Processing your account will take up to 2 days. 
  • LoadCentral – you can sell prepaid load through a standard mobile phone 3 , their android app , or through the LoadCentral Webtool on their website 4 . There is no need for a specific retailer SIM card, and registration is free 5 .
  • Telepreneur Corporation – also known as TPC, this is an MLM direct selling business that deals with e-loading. They sell various packages, including retailer SIM card only packages, as well as packages that already include a cellphone and a tarpaulin for your marketing efforts. 

Since this is an MLM business, you will likely buy your package from sub-dealers that you can find on the internet through Shopee, Facebook, and YouTube. Use the search terms “TPC”, “Telepreneur E-load Business” or “TPC retailer”.  

There is no need to acquire a special retailer SIM or have a separate phone to operate your e-loading business if you’re going with Coins.ph, PayMaya or LoadCentral.  All they require you to create an account with them via their respective website or mobile app, which you can download from the Google Play Store or Apple App Store.

Only Telepreneur requires a SIM, which you can buy from them.  

Kinds of E-Load You Can Carry as a Multi-Network Seller

All of these third-party distributors give you the capability to sell e-load of most of the major telecom networks, including: 

  • Talk `N Text (TNT) 
  • Touch Mobile (TM) 
  • Cherry Prepaid

Tip : Pay for your e-load through services with minimal to no transaction fees. One example of this is paying for Coins.ph transactions through Unionbank. Unionbank has a 100% rebate deal, which means that you do not have to pay them extra for the load that you buy.

Here are the associated costs related to starting your multi-network e-loading business: 

  • Cellphone (Free to ₱5,000) – Most third-party distributors will allow you to use your personal smartphone or tablet without any problem because you only need to use their corresponding app. If you don’t want to use your personal smartphone or don’t have one that’s compatible with the third-party distributor’s app, then a brand-new entry-level smartphone can cost you a little under ₱5,000. 

That’s why it’s recommended to use your existing phone or purchase a functional second-hand phone at a better price. Avoid buying anything more expensive than that to maximize your profit and minimize your risk. 

There are two major sources of profit when selling e-load as a multi-network seller: 

  • Commissions or rebates – amounting to 5% to 10% of the load amount 
  • Added transaction fee – Same as with single network selling, this is your “patong” and its amount is entirely dependent on you. However, make sure to check the prices of your competitors.

Here is a sample profit chart of how much you can expect to earn monthly by being a multi-network seller. 

e loading business 2

At a conservative estimate of 5 customers per day, you can expect to make a daily profit of ₱20 , which is ₱3 less per day than a single-network seller. This is assuming that you can sell at ₱20 each with an added transaction fee of ₱2 per transaction.

You can earn as much as ₱600 per month if you sell at this rate for 30 days a month. By increasing the volume you sell daily, you can earn more.

You might have noticed that the margins are lower than that of a single-network seller. This is because a middleman, the third-party distributor, was added between you and the network. The middleman also has to get a cut of the profits; that’s why the margins are lower.

c. Single vs. Multi-Network Load Seller: Which Is Better for You?

The answer to this depends on your target market and how you will be selling your load. There are scenarios where one is better than the other.

i. Scenarios where being a single network seller is your best option

  • An employee selling to colleagues who only use one network. If you are currently employed but want to earn money on the side , selling load to your co-workers can be a profitable and low-maintenance endeavor. If most of your co-workers have prepaid accounts that use the same mobile network , you can capitalize on that opportunity and sell to them.  
  • A housewife or a work-from-home person selling to neighbors, family, and friends who use the same network. If you’re close with your neighbors and know which network they use, they can be your primary market. Just avoid any excessive “pautang” as it may lead to profit losses or ruined relationships if things go wrong.

ii. Scenarios where being a multi-network seller is your best option

  • Sari-sari store owners – having the capability to sell multiple kinds of load will be more beneficial to you since you will likely deal with various customers who are using different networks.  
  • Convenience stores, internet shops, bakeries, and other small business owners with a storefront – the same applies to these kinds of businesses. The more foot traffic and the more diversified your customer base is, the more sensible it will be for you to offer e-load for different networks. 
  • Entrepreneurs with an existing smartphone – since you already have the equipment necessary to start your e-loading, this will be your quickest and easiest route to start selling e-load as a side business. There is no need to buy a retailer SIM or a spare phone. This minimizes your risks and simplifies your operations.  

If you opt to become a single-network seller, you only need a basic cell phone to get started. Using an existing spare phone is recommended to avoid unnecessary expenses that can eat into your profits. If you have doubts about your phone’s compatibility, ask your Smart or Globe dealer if your phone can support their retailer SIM.

Should you choose to be a multi-network seller, your existing smartphone will suffice as long as it can run the seller’s mobile app. You don’t need a separate dedicated phone for your e-loading business. You can visit the following websites of third-party distributors for more information. 

  • Load Central  

To see if your smartphone can run the seller’s mobile app, download it on the Google Play Store or Apple App Store. If your current phone does not support the app, you may have to purchase a smartphone that does.

4. Acquire a SIM Retailer Card or Register a Free Account Through a Third-Party Multi-Network Dealer

A. for single-network sellers: acquire a retailer sim.

To become a single network load seller, you would have to acquire a retailer SIM from the corresponding telecom and have a cellphone to use it with.  

You can call the Smart retailer hotline at (02) 8845-7733 to ask an agent, or visit their website 6 for more details. You can also visit any branch of these establishments: 

  • San Roque Supermarket 
  • SM Savemore, SM Hypermarket 
  • Robinson’s  

You can visit your nearest Globe store 7 . It’s recommended to call ahead of time to ensure that there are available retailer SIMs for purchase and to comply with their COVID-19 safety protocols, which have been in effect since October 2020.

If your local store does not have an available landline number, call Globe’s Customer Service Hotline at 211 or Sales Hotline (02)7730-1010. 

Registration is free and done via their corresponding mobile apps or websites. 

5. Buy Your Pre-Paid Load

Your retailer SIM may come pre-loaded, but you can check the load buying channels available to you if you need more load.

  • For Smart , contact your Provincial Distributor or Distributor Sales Personnel (DSP) if you have a store location. If you don’t have a store location, you may visit the nearest 7-11 store.  
  • For Globe , you can directly buy your load through their website or their GlobeOne mobile App. You can also call their Customer Service Hotline 211 or Sales Hotline (02)7730-1010 and ask where to find your local Globe territorial distributor to purchase your load from them.  

After registering through a 3rd party app, you can follow their app’s respective load buying instructions.

  • Coins.ph – cash in through bank or remittance centers to buy load 8 . It is recommended to use the Unionbank option because they offer a 100% free rebate to your Coins.ph wallet. 
  • Paymaya – you can add funds through any of their available partners . 
  • Loadcentral – you can add funds via bank deposits or through online banking 9 . 

6. Market Your E-Load

Tell your friends, family, neighbors, and co-workers that you’re ready to sell. Make your service as easily accessible to others to make you their first choice for their e-loading needs.  

For small business owners, put up small signage in front of your cashier or place a simple poster on your storefront to let customers know what kind of load you’re selling.  

Tips and Warnings

Regardless of which method you choose, the margins for selling load can be small and the potential profit per month is fairly meager. Because of the nature of the small transactions, you should avoid “pautang”, especially from first-time or irregular customers. 

Even 1 to 2 unpaid debts out of every 10 successful transactions can potentially eat into all of your profits and lead to an unsuccessful business.

Additionally, carefully monitor all of your load disbursements to your customers. Keep all your purchase receipts and track how much load you’ve bought and sold. 

This is to help you monitor your daily and monthly profit and protect you from cases where the load you’ve sold to your customers does not push through. Contact your load seller to check what happened during the process if there is a failure in the transaction.

If none of the official channels of acquiring a retailer SIM is available to you, you can also go the informal route of buying a retailer SIM through Lazada or Shopee. There are several sellers where you can purchase a retailer SIM for Smart or Globe for as low as ₱65.

Since these are not official channels, you should know that there is a risk involved. But due to the low cost of these SIMs and ease of access to these retailers, it may be worth your while to check it out, but only if the other official options are not available to you. 

Check out the Lazada or Shopee retailers’ reviews and ratings to reduce the risk of getting scammed.  

Lastly, if you choose to buy load from a small third-party distributor, make sure to research the business or seller. Check if they have the necessary local business permits or accreditations such as a DTI or SEC registration . 

Reputable businesses will usually have an official website where you can find more information on them. If they don’t have one, it is better to err on the side of caution and look for a more official alternative.

3. Simplify your operations

E-load selling is a business that’s best done as a sideline or an addition to what you already have. It can give you a good profit which can help augment your existing salary or business operations. 

However, It will be hard to rely solely on e-loading as your primary source of income because of the low margins and the many sources of load buying options available to your customers.

To make your e-loading business worthwhile, keep your operations as simple and as low-maintenance as possible. Here are some tips to help you better manage your operations: 

  • Avoid spending too much on promotional print materials and posters. Keep your signage, if any, simple. 
  • Keep track of your sales and load purchases. Separate your personal load purchases from your e-loading business to avoid mix-ups.  
  • Make your services readily available but do not compromise the time and effort you spend on other more significant sources of income for your e-loading business. 
  • Check out the social media pages of your load suppliers for possible discounts. 

4. Minimize your risks

Avoid unnecessary expenses. An old spare phone or your current smartphone will be enough to start an e-loading business. Any added expenses that you incur will make turning a profit harder for you. 

Only expand your operations and buy a phone if you are left with no other choice. If you decide to buy one, don’t overspend by buying an unnecessary high-end phone.  

Frequently Asked Questions

1. how much load should you have always readily available.

This will depend on how fast and easy you can acquire load from your source. It’s generally recommended to keep a manageable level of not more than seven days’ worth of load. 

Loading too much can lead to cash flow problems or the temptation of using the e-load for yourself. Keeping just the right amount will help you avoid both.

This also simplifies your operations so that you only need to buy load once per week while having enough in case there is a sudden surge of demand on any given day.

2. Can I sell e-load using Gcash?

Yes, you can sell e-load using an existing GCash account . With the ‘Buy Load’ feature on the Gcash app, you can use your account’s balance to buy and then sell load. For detailed instructions, check out this easy 5-step guide for selling load through GCash .

  • Mobile load platform expands to PH, bares inaugural survey on prepaid market. (2021). Retrieved 14 April 2022, from https://newsbytes.ph/2021/05/11/mobile-load-platform-expands-to-ph-bares-inaugural-survey-on-prepaid-market/
  • How can I earn points as an AutoloadMax (Sari-Sari Store) Retailer?. Retrieved 14 April 2022, from https://www.globe.com.ph/help/rewards/autoloadmax.html#gref
  • How to Sell eLoad Products via SMS. (2011). Retrieved 14 April 2022, from https://loadcentralph.net/how-to-sell-loadcentral-products-via-sms
  • How to Sell eLoad Products via LoadCentral Webtool. (2011). Retrieved 14 April 2022, from https://loadcentralph.net/how-to-sell-loadcentral-products-via-webtool
  • How to become a LoadCentral Retailer?. (2011). Retrieved 14 April 2022, from https://loadcentralph.net/how-to-become-a-retailer
  • Be a Smart Retailer. Retrieved 14 April 2022, from https://smart.com.ph/Prepaid/load/be-a-smart-retailer
  • List of Open Globe Stores. (2021). Retrieved 14 April 2022, from https://www.globe.com.ph/stay-safe-at-home/stores.html#gref
  • What fees are charged on cash in orders?. (2022). Retrieved 14 April 2022, from https://support.coins.ph/hc/en-us/articles/201667754-What-fees-are-charged-on-cash-in-orders-
  • How To Replenish LoadWallet From Loadcentral Main Office. (2011). Retrieved 14 April 2022, from https://loadcentralph.net/how-to-buy-loadwallet-directly-from-loadcentral

Written by Rod Michael Perez

in Business and Finance , Juander How

Last Updated April 14, 2022 06:09 PM

globe business plan load

Rod Michael Perez

Rod Michael Perez is a freelance writer with over 7 years of experience in writing long-form articles, ad copy, and SEO content for local and foreign clients. He is also an aspiring startup founder and believes that the Philippines could be the next hub for startup culture. He takes care of his dog, a poodle-Shih Tzu hybrid, in his spare time.

Browse all articles written by Rod Michael Perez

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Things are going badly for Ukraine — really badly

  • Ukraine is experiencing serious problems in fighting Russia's invasion.
  • It's running low on troops and ammo, and top commanders are squabbling.
  • However, Ukraine is hoping to boost its domestic weapons production.

As the second anniversary of Russia's unprovoked invasion approaches, the situation is beginning to look bleak for Ukraine.

Last year's counteroffensive brought hopes that Ukraine could capitalize on its successes in 2022 and drive back Russian forces from occupied territories in southern and eastern Ukraine.

But the offensive failed to achieve a breakthrough , and Ukraine is now seeing crucial support from its allies bleed away. Meanwhile, its troops are experiencing shortages of personnel and ammunition.

There are problems at the top, too. Its senior command has been engulfed in chaos, with Ukrainian President Volodymyr Zelenskyy replacing Valery Zaluzhny , a senior commander, amid reported disagreements over strategy.

'It's just relentless pressure'

At the heart of Ukraine's problems is diminishing international aid. Ukraine has previously said it may not be able to successfully defend itself against Russia without US help.

The Senate on Tuesday passed a $95 billion emergency defense-aid bill that could help Ukraine . But the bill must go to the House of Representatives, where Republicans are expected to seek to block it.

In the meantime, Ukrainian troops are having to restrict their ammunition use, and in some parts of the front line, they're being outgunned three to one, Bloomberg reported recently .

US-supplied guns such as the howitzer are falling silent near Bakhmut — a city that has been the site of months of brutal combat — because of shell shortages, CNN reported .

Personnel problems are also growing. Among the core disagreements between Zelenskyy and Zaluzhny was recruitment, with the former military chief saying Ukraine needed to massively boost the number of people being drafted into the military, while the president was concerned about the impact on already fragile national morale.

But the replacement of Zaluzhny "will be deeply unpopular across the Ukrainian military," Ryan Evans, the publisher of War on the Rocks , said on the site's eponymous podcast.

"I'm not sure how appointing someone new fixes any of these big questions on mobilization and what the Ukrainian strategy should be," he added.

A battalion commander in eastern Ukraine recently told The Washington Post that his unit, which was deployed in the trenches to hold off Russian attacks, was 40 strong when it should be 200 strong. The report said new recruits were often inexperienced and undertrained.

These challenges are creating serious consequences on the front line. According to reports, Ukraine is struggling to fight off Russian attacks, particularly around the city of Avdiivka in Donetsk region of eastern Ukraine. The city's mayor last week highlighted Russia's intensifying attacks , saying they were "pressing from all directions."

"It's just relentless pressure," Patrick Bury, a military analyst at the UK's University of Bath, told Business Insider.

Michael Kofman, an analyst at the nonprofit CNA, recently told the "War on the Rocks" podcast there's a "good chance" that Ukraine would lose the city.

The long-term plan

Russia is also suffering huge casualties and, Bury said, still hasn't mastered effective combined arms maneuvers. Ubiquitous drone surveillance is hampering any ability to amass enough tanks to break through, he added.

The difference is that Russia, with its larger economy and population, is positioning itself to bear the losses for the long haul. It has placed its economy on a war footing, massively increasing its production of weapons and ammunition and receiving Shahed attack drones from Iran and ballistic missiles and ammunition from North Korea.

It has replenished its troop numbers partly by offering recruits relatively large pay packets and partly through military drafts.

Ukraine, meanwhile, is struggling to produce enough ammunition and equipment to meet the needs of its military to make up for the shortfall from the US, and its European allies missed their target of producing 1 million shells for its military by January.

One response has been to ramp up domestic defense production, particularly with drones. "This is the way out," Zelenskyy told The Associated Press in December .

Deputy Prime Minister Mykhailo Fedorov told Reuters that in 2024, Ukraine would produce thousands of long-range drones capable of striking deep within Russia.

So far, Ukraine's use of drone strikes in Russia has been "more of a harassment than a real cost to the Russians," Bury told BI, adding: "But it does show you what they can do if they've developed their own drones, which have longer flight times and a higher payload."

Military research and development is booming, and several European companies have announced joint ventures in Ukraine, Al Jazeera reported .

But this all may be cold comfort for a front line that's inevitably outnumbered, making — in the face of stalled US support — what one unnamed defense official called "a very grim scenario," the Financial Times reported .

A senior NATO diplomat told the paper: "It is a desperate situation on the front lines for the Ukrainians, far worse than they are letting on."

A bright spot in the Black Sea

While it struggles on land, Ukraine's ability to subdue Russia in the Black Sea is an area of ongoing success. About 20% of Russia's Black Sea Fleet has been destroyed , the UK's defense minister, Grant Shapps, said in December.

That's no mean achievement for a country without a functioning navy of its own.

Not every vessel struck by Ukraine would have had a meaningful impact on the ground war, but the actions still come with benefits. Firstly, Ukrainian ports have been able to continue shipping grain — not back up to prewar levels but enough to provide a vital economic boost.

Secondly — and particularly after strikes on the Black Sea Fleet headquarters at Sevastopol last year — Crimea itself is becoming "increasingly vulnerable," Basil Germond, a maritime-security expert at the UK's Lancaster University, told BI.

"It's a political blow to Putin because this contradicts its narrative of Crimea being a 'normal' part of the Russian state," he said.

This matters: Control over the peninsula is a cornerstone of Putin's conception of Russia.

Is this a solution to Ukraine's ground offensive? "No, it isn't," Kofman told the "War on the Rocks" podcast. "But it's a very big bright spot in the story for last year, which otherwise has sort of been a year of missed opportunities."

Putin is 'sitting pretty'

There remains hope that US aid will begin to flow again, despite the opposition from former President Donald Trump and some Republicans.

But Putin has gotten a morale boost from the former Fox News host Tucker Carlson, who in a recent interview gave the Russian leader free rein to spread propaganda about Russia's invasion at a moment seemingly perfectly timed to exact huge damage on US support for Ukraine .

With the prospect of another Trump presidency next year, Putin is "sitting pretty," Bury told BI. The chance of the US shutting off Ukraine aid altogether offers "a path to victory for Putin now where there wasn't for a good while," he said.

"But it always comes back to this: What do we want to do?" he added. "Do we want to see a democracy crushed by an autocracy? Where does the West draw the line here?"

Things are going badly for Ukraine — really badly

‘No winners here’: Milton residents voted down a plan for more housing. But the state isn’t our colonial overlord.

To those neighbors who voted “no,” please come up with a plan to comply. this isn’t the boston tea party..

Milton residents voted down a controversial plan on Feb. 14 that would have opened key sections of the town to more housing development.

When the results of the Milton housing vote came in Wednesday night, I texted someone from the No camp “Congratulations.”

He replied: “No winners here.”

The contentious fight over creating housing has come to my backyard in Milton. All eyes were on our town of 28,000 residents Wednesday as we voted on whether to comply with the state’s ambitious housing law, which mandates that cities and towns served by transit lines zone for multifamily housing.

Other communities close to Boston approved new land-use rules last year that put them in compliance with the MBTA Communities Act.

Except Milton.

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Even though our Town Meeting overwhelmingly approved a new zoning plan in December, opponents forced a referendum that has pitted neighbor against neighbor . The issue: what role our town should play in helping to alleviate the state’s housing crisis.

No notched a decisive victory with about 54 percent of the nearly 9,500 votes cast.

I would hope the No side, organized under the name Residents for Thoughtful Zoning , remains committed to drawing up a land-use plan that puts the town in compliance with the state law. This has to be done starting now, not next year, not when-we-get-to-it.

I worry — high off this victory — the No movement will decide to defy the law altogether just to see what would happen.

Would Attorney General Andrea Joy Campbell make good on her threat to sue the town for failing to comply with the law? Would Governor Maura Healey punish Milton by denying us state grants ? Would they have any other choice, given the message that inaction would send to other communities?

What a mess.

Our town seemed on track to comply. A new zoning plan would have permitted at least 2,461 new units of multifamily housing. Far fewer units are expected to get built but the furor over the plan — and the fears of increased congestion and lower property values — obscured a key element of the debate: The town is only required to devise new zoning, not approve new developments. The town still has a role in deciding what gets built.

Residents in East Milton — where the bulk of new multifamily zoning were proposed — became ground zero for the No campaign. Voters in those precincts came out in force on Wednesday, with No winning by as much as a 4-to-1 margin.

To those neighbors who voted no, please don’t think of this as your Boston Tea Party. The state is not our colonial overlord. This is about working together to solve a housing crisis that threatens the state’s economic future. It’s about kids growing up in Milton being able to stay in their hometown when they have families. If we don’t start building more homes, the young and talented will flock to more affordable states.

Full disclosure: I voted yes . I love living in Milton and I want to give others the same opportunity. Our housing inventory is notoriously low and home prices have soared over the past decade — putting them out of reach for middle-class families that have long been the bedrock of the community.

So here’s my message to the No and Yes campaigns: Let’s put away all the lawn signs and rhetoric and get to work. Let’s design a new zoning plan that doesn’t concentrate the new housing near East Milton, which is far away from transit.

This process shouldn’t take months, maybe weeks at best. We are not starting from scratch.

No town likes to be told by the state what to do. New Englanders are famously protective of local control. But this is not the time to just rise up. It’s a moment to rise to the occasion.

Shirley Leung is a Business columnist and host of the Globe Opinion podcast “Say More with Shirley Leung.” Find the podcast on Apple , Spotify , and globe.com/saymore . Follow her on Threads @shirley02186

Shirley Leung is a Business columnist. She can be reached at [email protected] .

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