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10 Steps of Opening a CrossFit Box Business
Last Updated on Mar 14, 2018
Disclaimer: CrossFit® is a registered trademark of CrossFit, Inc. Become an affiliate . FitnessTexter LLC is not affiliated with, connected to or associated with CrossFit, Inc or any of its subsidiaries. CrossFit, Inc. does not sponsor, approve of, or endorse FitnessTexter LLC.
Ready to be your own boss? Ready to get paid for getting people in shape? Ready to set your own schedule and take vacations whenever you want? Looks like it’s time to start a CrossFit box.
Unless you’ve been living under a rock for the last 20 years, CrossFit has become one of the most successful athletic brands in the world. Their brand’s value, at time of writing, is nearly $4,000,000,000 (that’s four billion my friends). If you’ve been thinking of opening a CrossFit box, there are quite a few steps you need to take in order to get your ducks in a row (now the picture makes sense, eh?).
The first part of this blog post will discuss starting your CrossFit box, legal requirements, etc. The second part ( and this entire blog post ) will go over the logistics of running & managing your box.
Part 1: Steps to Open Your CrossFit Box
1. become a crossfit box affiliate & get certified.
We’re sure this is a dumb statement, but make sure you’re completed your CrossFit training certification . You can’t teach at an affiliate without being a certified, and as the owner of your box, you’re most likely the head trainer as well. Once you’ve completed your training sessions, it’s time to become a CrossFit affiliate .
Just a suggestion, but it’s best to work as a CrossFit trainer for awhile before you branch out and start your own box. As with any business, you’ll gain valuable experience from working in the business before starting your own .
Once you start growing and hiring more trainers, don’t stop working as a trainer. Sometimes when you’re a business owner, you forget what the day-to-day grind is like . By working in all aspects of your business, you’ll stay tuned to what needs to be changed, fixed, etc. The best and most respected bosses are the ones that have “done it all” before.
2. Register Your Box with Your Secretary of State
We’re not going to go into much detail here. Before you can start a CrossFit, you need to establish yourself as a business entity. That means registering your box with your Secretary of State. You’ll need to get a EIN tax number from the federal government , as well as a state tax ID number from your state, and PERHAPS a local tax ID number from your city. Do your research here, we can’t help you out much. Just make sure you’re registered and legal. There are consequences for running illegal (unregistered) businesses .
3. Purchase or Negotiate Lease a Building for Your CrossFit Affiliate
This is going to be one of your biggest financial expenses during your journey to become a box owner. Take time to find a good location (use the CrossFit affiliate map to make sure you’re in a nice market). Don’t try to save money by choosing the cheapest location. If your box is located 15 miles out of town, you’re going to lose business. Pay the extra money, and be in a better location. Look at some of the most successful boxes in the USA and many of them are located in some very prime real estate. Investing in a good property could make the difference between being a big success and just getting by. Many CrossFit boxes choose to be located in industrial parks and factories , but there’s something to be said about the business benefit of sidewalk traffic . Whichever way you go, just make sure you put lots of thought into your location. It’s going to be hard to move once you’ve got everything in place. Make sure you negotiate to get the best terms possible. Most foxy landlords are going to give you a high price and expect you to negotiate it down. If you don’t negotiate and you take the first price they offer, they’re going to make a killing off you.
Also, make sure you have bathrooms and SHOWERS at your facility. No one wants to drive home soaked in sweat. Take the effort to put showers in your facility and your members will LOVE YOU for it .
Most new gym owners lease/buy a facility that is too big (too expensive) for their current budget, and end up having to shutter their doors after a few months. It’s always a better to have a smaller facility, with classes that are more crowded, than to have a huge facility that seems empty even if you have a 20-person workout in session.
4. Buy Membership Waivers and Fitness Insurance for Your Box
One requirement for becoming a CrossFit affiliate (and having a commercial lead) is that you need to be properly ensured. CrossFit provides their own in-house insurance option, Risk Retention Group . For a box earning less than $125,000 per year, your annual insurance premium won’t even hit $2,000. That’s pretty damn good! There are some other options for insurance as well, as such Affiliate Guard or local commercial insurance providers. Once again, just do your research. Starting a business is a long process . And it should be. Trying to start a business before you’re ready isn’t a smart choice . Being insured will help you sleep a little easier. You’ll have the comfort knowing that if anything were to happen at your business, you’re not going to be selling your personal house to pay for it. Business insurance can get expensive, but not having insurance can worse .
5. Design & Build or Buy a GOOD CrossFit Website
Please, for the love of God, pay someone to make you a nice website. Do not use some free website design service . Nothing looks worse than a poorly designed website . If your website looks cheap, what does that say about the quality of services that you offer?
There are numerous box website design companies out there; BoxAlly , PoweredByAwesome , 321GoProject to name a few. Most offer their services for a reasonable rate. You might think $3000 for nice website sounds pricey, but when it brings in 100s of new members because it’s easy to use and accurately depicts your business, it’ll pay for itself in no time.
That free website builder your nerdy cousin told you about is going to produce a crappy, disgraceful website, and you’ll pay for it in the end . Also, if you have a horrible website, your current clients will be embarrassed to show their friends the website.
We’re big fans of using the WordPress CMS. The website you’re reading right now is build on the WP platform. Using WordPress makes blogging super simple, and everyone knows that weekly blogging increases search engine ranking.
Part 2: Running & Managing Your CrossFit Box
1. use a business plan template to plan your crossfit.
The IDEA of owning a CrossFit box is much different than the REALITY of owning a box. Are you prepared for the ups & downs of being a small business owner . What happens if you lose half your members to a competitor? Do you know how you’re going to handle these situations?
Take a day and fill out the business plan template for CrossFits . If you take the time to fully-answer every question, you’ll be in a much better spot as a future box business owner.
Even though you might think your fitness box business will be over capacity the second you open for business, that’s usually not the truth. It’s going to take time for your business to grow and increase membership, and you need to have a plan for building your business. Take time to work out a thorough marketing plan, taking into account long-term profitability. How many members do you need to break even? How many members until you need to open a second location? These should all be thought out well before opening the doors.
Marketing is an integral part of any business, and is the lifeblood of continual membership growth. Word-of-mouth advertising is great but it’s also wise to increase your reach by employing other forms of marketing.
2. Figure Out Your CrossFit Box Business Expenses & Profit
How much does running a CrossFit cost? Good question. Once you have your business plan all worked out, it’s time to think about your financial requirements and how much it’s going to cost to open your CrossFit. Remember, CrossFit isn’t a franchise. Each CrossFit is free to run itself under it’s own set of rules. That also means there’s no financial assistance from HQ. How much is rent? Utilities? Trainer wages? Insurance? (What, you DON’T have insurance?!? Get it now!) Click this link for the financial projection spreadsheet for CrossFits .
First and foremost, sit down with your computer, open an excel file, and fill in all your monthly expenses. Every possible dollar that you’ll be spending per month to keep your business afloat. We’re talking internet service, land-line phone number, building security fees, rent, insurance, utilities, etc. Absolutely everything! If you’ve got trainers to pay, make sure to figure out how much you’ll be paying them and how many hours they will work per week. Don’t forget about those tiny hidden businesses expenses, they start to add up .
Once you’ve got these numbers worked out, compare this monthly fee to your monthly revenue. Calculate your estimated monthly membership levels and see how many months you’ll be operating in the negative until you finally make a profit.
Lastly, don’t quit your day job just yet . If you’ve got benefits from your current employer, stay with them until you’re making at least 2X from your fitness box business as you make from your day job. Why 2X you ask? Well, full-coverage health insurance can cost over $2,000 per month. Having it come out of your corporate paycheck makes you never realize the true cost. Once you need to start paying it out of pocket every month, you’ll see just how expensive health insurance can be.
3. Set Up Your Studio with Gym Management Software
You’re just about ready to start making some money as a CrossFit box owner. However, unless you plan on using an Excel spreadsheet for the rest of your business days, you’ll need to invest in some gym management software. There are quite a few out there, namely: Wodify , ZenPlanner , MindBody , just to name a few. Invest in a quality program that is going to grow with your business. Good gym management software should let you keep track of member information, set up EFT billing, send out email blasts, curate automated Facebook posts, and more. Once again, don’t skimp on the cheapest option. You’ll end up paying for it in the future.
4. Create Your Weekly and Monthly Workout Schedules
Now you get to the fun part of owning a CrossFit; creating the workouts and schedules. Sit down with your trainers and figure out when the best class times will be. Do you want to do some morning classes for those corporate workers who can’t come at night, what about a midday class to focus on the retired baby boomers that want to get in shape . You don’t want to have empty classes, but you also don’t want to have WODs so busy that you have to turn away members. Most gym management software will include some type of scheduling tool. This will give your members a way to request a class so that you know who is coming to each class. This way you’re not going to overbook or under book.
5. Start Increasing Your CrossFit’s Membership Volume
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Featured article.
Price Your CrossFit Box for Business Success
Pricing your CrossFit membership can be quite confusing. After all, you’re pricing your services way higher than the big box gym down the road for what many people consider to be a similar service. In these times of staggering inflation, wouldn’t it make sense to lower your prices to be more on par with what those gyms are charging? Or does it make better long term sense to maintain a premium price point and market the immense added value that you’re offering over a big box gym?
In this article, we’ll lay out a plan to determine the ideal pricing for your Crossfit gym to bring success, as well as offering a ton of advice and tips from in the trenches that will help set you up for long-term profitability.
Here’s what we’ll cover:
- Reverse engineering your pricing
- Pricing options
- Average CrossFit Box prices across the United States
- Don’t make excuses for your pricing: educate
- Encourage long term membership
- Have an irresistible introductory offer
- Two key lessons that CrossFit has taught us
- Three vital pricing metrics
- Four competitive CrossFit pricing secrets
- Five key CrossFit pricing tips
Let’s begin with the mechanics of setting your price point.
Reverse Engineer Your Pricing
When it comes to determining what prices to charge your clients, you should work backwards to reverse engineer those figures. First, determine how much you need to cover your expenses. Next figure out your desired profit percentage, add it to your total and divide by your target membership.This will give you a good guide to how much you should be charging.
Lets’ step through an example.
As a CrossFit affiliate, you will be paying fees of $3000 per annum. You will also need to spend $1000 per trainer for Crossfit level One Certification .
Let’s say you plan to have 150 clients. Plan for a ten square meter space for every budgeted member. You should expect to pay around $1500 per month for the building lease. You’ll also need to budget quality rubber flooring, lighting, floor to ceiling mirrors, a reception area, a staff area, toilets and a shower. Budget $20,000 for these expenses.
Gym equipment costs will be in the vicinity of $20,000. Insurance will add another $2000 per year. To service your 150 clients you’ll need three trainers. Plan to pay each of them $3000 per month. Of course, you will also be paying yourself a wage, of let’s say, $5000 per month.
You should also budget $2000 for a website and another $500 per month for marketing. Add in $1000 per month for cleaning expenses and incidentals.
If we total those figures, we get first year costs of $241,000.
Now let’s say that we want to make a 15% profit margin. That comes to $36,150. Let’s add that to our total to get $277,150.
We now have a revenue goal – to make a 15 percent profit we need to bring in $277,150 in the first year. In the ensuing years, your profit percentage will increase because your set up costs will not be factored in.
Let’s now plug in our membership goal of 150 clients.
$277,150 divided by 150 equals $1,847.66.
So, each client needs to generate $1,847.66 per year. I strongly recommend that you bill your members fortnightly, as this will equate to 13 monthly billing cycles rather than 12.
However, for marketing purposes you should divide by 12 months, this will, in essence, provide you with a bonus month each year for free (more on this later).
$1,847.66 divided by 12 equals $153.98
That is actually a little lower than the average. This happens to be identical to the average rate charged by CrossFit boxes in the United States, as we’ll see in the next section.
Pricing Options
CrossFit Boxes typically offer the following types of membership:
- 3 days per week
- 4 days per week
- 5 days per week
- Families and couples
- Weightlifting
- Personal Training
- Virtual training
I recommend using no more than three or four of these pricing methods as you need to in order to provide a range of options to your members without overwhelming them with choices. When tough times hit, such as skyrocketing inflation, you can introduce more flexible options to meet the needs of your more price conscious clients (more on this in a later section).
Average CrossFit Box Prices in the United States
The majority of CrossFit Boxes in the United States have both unlimited and limited memberships. An unlimited membership allows the client to come as often as they wish, while the limited option will specify the maximum number of weekly visits – usually between three and five.
The average monthly unlimited membership cost is $186.00.
Prices vary by area, with those in the midwest averaging $140, while those on the east and west coast average $250.
The average price for a three session per week limit is $154.00.
Again prices vary by area, with the average in the midwest being $96 and $220 in New York and Los Angeles.
Many CrossFit affiliates offer one on one personal training. The average cost for this service is $75 per hour.
The average cost of a one-off session is $20, with the range being from $17 to $30.
Here are the average costs of other membership options in the United States:
This research has been compiled from raw data which can be found here .
Don’t Make Excuses For Your Pricing: Educate
As a CrossFit affiliate you never want to get into the mindset of making excuses for the higher prices you are charging. That is a point that we will keep coming back to in this article. Rather than justifying your price, flip the script and promote your value. By doing that, you will be able to show the potential client that the money you’re charging actually represents very good value for money.
So, how do you educate people about your value? Here are five points that should come across in your marketing and sales pitch.
Smaller Classes
CrossFit boxes generally have 90 percent fewer members than general fitness gyms. As a result, clients are going to find themselves in a more personalized, intimate, caring environment. Classes will have a range of levels, with the more experienced members embracing and motivating newcomers.
Personal Attention
A CrossFit coach will quickly get to know the client’s fitness level, and assess what they need to work on to improve. He’ll provide scaling options so that each person can find success while still being challenged at their level.
Certified Coaches
CrossFit involves a combination of weightlifting, gymnastics, strength functional fitness, agility and mobility. A professional coach has the knowledge and experience to guide clients through each of these skills. He’ll be right alongside them, correcting form inconsistencies that would otherwise go unnoticed.
Versatility and Uncertainty
Humans thrive off of versatility, variety and challenge. When you turn up at a CrossFit Box, you will be presented with a new and different WOD every day. That provides the elements of versatility and variety that we all love as the challenge of not knowing what’s coming. That keeps us on edge and fuels the adrenaline that ensures a killer workout.
Different Types of Classes
Many CrossFit Boxes offer a range of class options, including weightlifting, yoga, functional fitness, agility, mobility and, of course, the core WOD. Clients get to select which class type to partake in, allowing them to develop skill across a range of fitness modalities.
The camaraderie, sense of community and mutual encouragement that people experience at a CrossFit box is unlike anything else. Sell that feature in your marketing.
Encourage Long Term Membership
Your goal is to bring in clients that will stick with you for the long term. So, the greater the financial commitment the member makes at the outset the better. You need to make it easy for the client to choose a long-term membership by providing an appropriate discount.
Here’s an example of how you might structure your membership plan.
- Monthly membership payment – $185 per month
- Six monthly membership payment – $165 per month
- Twelve monthly membership payment – $145 per month
Have an Irresistible Introductory Offer
Just because you are targeting high income, motivated clients who can afford your membership rates, doesn’t mean that you don’t have to entice them into your Box. You aren’t competing with the gym down the road, but you are competing with the other CrossFit affiliates in your region.
To get your target audience to choose you over the competition, you need to have an irresistible introductory offer. I recommend offering 3 free classes. Plenty of boxes offer the first session for free, but that is not enough to get a real flavor of what you can offer. After the third session, the prospective client has started a pattern that they are able to build into their life. Have a proviso that the free sessions be used within a certain time frame to promote the habit effect.
Over those three free sessions, you need to be delivering an exceptional level of personal service.
Market your irresistible introductory offer through the following social media marketing tools:
- Google Adwords
- Facebook Ads
- Landing Pages
When visitors click on your link, prompt them to provide their email address. In return they will receive their free 3-session pass. Of course they will also be entered onto your email list for follow up marketing.
Two Key Lessons That CrossFit Has Taught Us
In some ways the huge success of CrossFit Boxes around the world have defied logic. After all, they charge anywhere from three to ten times more than the big box gym down the round for what, to the undeucated public, is pretty much the same thing – a place to get in shape. Yet, rather than stifling growth, this pricing strategy has seen a membership explosion all over the world.
So, what accounts for this apparent anomaly?
Well, there are a couple of key lessons that any new or existing CrossFit affiliate needs to embrace:
- Target Market
Not everyone can afford a crossfit membership. So, taking a shotgun approach to your marketing is not going to work. You want clients who can afford your membership rate as an ongoing expense. Those people need to be not only financially able to do so but they will also be people who are committed to the fitness lifestyle.
Your marketing efforts need to be targeted to high income people who are committed to exercise and healthy living. There are plenty of them in your community and, with targeted social media marketing, you are able to laser focus on them in your marketing. When you market to the right crowd, you won’t be having to market on price. Instead you can put the focus on value. Your pricing strategy will, as a result, be designed to appeal to your ideal client.
- Maximize Value and Charge More Money
There is a world of difference between what happens at a CrossFit Box and a general fitness gym. In the latter case, gyms often become little more than impersonal fitness factories, where members are simply leasing space. Members are essentially left to their own devices and, as result, end up doing all manner of ineffective and unsafe exercises that are not actually helping them achieve their goals.
These gyms operate on turn over and have no real incentive to help members achieve success. In fact, if they can get a member to sign up for six months and then quit after six weeks, they are laughing all the way to the bank.
CrossFit Boxes need to flip this scenario. Smaller membership allows them to provide a very high level of personal attention to their members. The instructor gets personally invested in helping each client achieve his or her goals and walk away from every WOD feeling great about themselves.
Successful CrossFit Boxes are also more than just places to sweat. They are fitness community hubs where like-minded fitness enthusiasts gather together in a community of joint empowerment. The Box encourages clients to enter challenges and competitions, they host social gatherings and provide seminars and nutrition guidance. Often clients are not expecting this level of enhanced service. When they discover them, their desire to hang around becomes that much stronger.
Three Vital Pricing Metrics
As a CrossFit affiliate there are plenty of data points that you need to be tracking. But, when it comes to the fiscal fitness of your business, there are three that stand out:
ARM stands for average revenue per member. Do not be afraid to charge what your service is worth. If you and your staff are operating on all cylinders, you will be delivering huge value to your members every month. You, and your clients will be better off when you’re charging 113 people $200 per month than when you’ve got 150 clients each paying $150.
LEG, or Length of Engagement is tied up with your rate of attrition. A CrossFit Box is not like a gym which is constantly trying to pull in new members. You should have an optimum operating capacity. That will obviously depend on the size of your facility and your staff numbers. The average Crossfit affiliate has 150 members. That is about 10 percent of what the average gym has.
The financial success of your business will be directly related to your ability to keep each client engaged and enthused. In turn, the client’s goal achievement will depend upon their ability to stay on track with their workouts and diet.
Staying on top of your LEG will allow you to identify systemic problems that may be causing client leakage.
- Profit Margin
Rather than focusing on your monthly revenue, keep your focus on your profit margin. You can be seemingly ticking over beautifully with full classes, sparkling equipment and a swish website while still hemorrhaging money. If you’re focused on the shiny object rather than the bottom line, you won’t be in business for very long.
Bottom line: Your gross revenue means nothing if it’s all being eaten up in expenses.
Four Competitive CrossFit Pricing Secrets
- Underpricing Can Harm You In the Long Run
If you base your pricing strategy on being lower than the competition, you are likely to establish a budget brand reputation. The problem is that there is a general connotation with the word budget that encompasses both price and service. So, your facility can be perceived as providing questionable service regardless of the actual level of service being provided.
There is a difference between being competitively priced and being underpriced. A problem Boxes that underprice from the very outset or that lower their prices as a result of competitor pricing is that the overheads are not going to go down. As a result, there is more pressure to increase your sales volume resulting in a more crowded, less intimate training environment.
- Lower Your Prices the Right Way
While I do nor advocate permanently lowering your prices, you can and should make use of price drops during promotions and special offers. You can also run a special rate for members who only come during certain hours. For example, you might have a special rate for seniors who have their sessions at between 1:00 pm and 4:00 pm Monday through Friday. This will allow you to satisfy the need of the price sensitive client without affecting your brand image.
- Bill Fortnightly
Rather than setting up auto payments with your members on a monthly basis, bill them every two weeks. The first benefit is that they are seeing a lower amount coming out of their account. The second, and more meaningful, benefit is that when you bill monthly you are getting 12 full billing cycles in a year, but, when you bill fortnightly, you are going to get 13 billing cycles.
So, if you are charging your members $150 per month and you’ve got 150 members, this simple switch from monthly to fortnightly billing will bring in you an extra $22,500 per year – for no extra effort whatsoever!
- Reframe Your Membership Fees
Even though we all know that, in real terms, it is the same thing, there is a wealth of evidence proving that people are more likely to buy a service priced at $149.99 than $150. So, if you aren’t already doing it, always charge a penny less to take advantage of that psychological inclination.
Another psychological tip is to not include the $ sign when pricing. Interesting research out of Cornell University shows that when retailers omit the $ sign, people are more likely to spend more money. According to the researchers, the iconic $ symbol triggers a pain response in the brain that leads to reflexive tightening of the wallet.
Five Key Crossfit Pricing Tips
- Compete on a non price basis
Do not try to be the lowest priced CrossFit Box in town. Rather try to be the best value. That means competing on service rather than price. You may have a slightly higher price point, but, if you’re providing the value and selling the benefits and the outcomes, then you should own that space and make no excuses for the amount you are charging.
- Price competitively
Even though you are competing on a non-price basis, you still need to price competitively. Under pricing is not an effective way to get new members. Just because you drop the price doesn’t mean you’re going to get a flood of new members – at least not ones who are going to stick around.
- Charge separately for extras
You can charge separately for extra services such as child care or nutritional programming.
- Include provision in the sales contract membership agreement for price increases. Doing so can add value when you go to sell the business as there is a provision for the new owner to raise the rates if they choose to do so.
- Reverse engineer your pricing. Start with a complete analysis of what it will cost to run your CrossFit box and work backward to determine your rates based on your projected annual membership.
How to Adapt Your Crossfit Box to Inflation
The immediate knee jerk reaction to skyrocketing inflation, the likes of which we are currently experiencing on an unprecedented scale (at least in most of our lifetimes), is to increase your prices. Yet raising prices when everybody’s hurting isn’t going to win people over and will make the closing of the sale more challenging.
Another response to inflation is, ironically, to drop the rate in an attempt to meet the restricted financial resources of your clients. That’s not a policy that I’d recommend. We’ve already discussed how dropping your prices can lead to unforeseen negative consequences. Fortunately there are other options available to you.
Look for ways to segment your pricing. I’ve previously mentioned introducing a non-prime membership to fill up the Box during off-peak hours. This can be offered at 75% of the standard rate.
You can and should also make use of special offers during tough times. Rather than a permanent price drop, you can promote a ‘Check Us Out’ deal where they pay half price for the first month. Provide them with fantastic service, hook them into the CrossFit buzz and social camaraderie and they’ll be happy to transition to your standard rate once their introductory month is up.
While you shouldn’t increase your rates as a knee jerk reaction to increasing inflationary costs, you can do so by adding value. Look for ways to add more value to your members. This could be through a tailored nutrition program, an advanced Olympic lifting element or personalized fat loss training. Some Boxes that are charging in excess of $500 per month are even including customized meals and stress and lifestyle consulting services as part of their packages. Price this membership option at 20% more than your standard rate and put it out there as an option.
The key to success when you introduce a new higher priced membership option is to, pardon the expression, market the hell out of it. Promote the benefits in your emails, newsletters and with posters. Be sure to also have your trainers enthusiastically talk about the new service.
Another general gym tendency when times get tough is to pull back on marketing and promotion. Essentially, gym management goes into retreat mode as a result of the high levels of uncertainty and increasing overhead costs. Successful operators do not have that mindset.
So, when inflationary pressure comes on, you need to be a proactive and decisive decision maker. Rather than retreating, advance and expand into the marketplace. You may not be able to increase your marketing budget, but you certainly don’t want to cut it back. Look for creative, cost effective ways to market your business. Check out our article on how to market your CrossFit gym with 9 cost effective marketing strategies that won’t blow out your budget .
Look for ways to reduce your overheads. Analyze every aspect of the business to look at ways you can tighten things up. You may be able to buy in bulk or make a longer term commitment to get prices down. I recall an instance when, during the 2008 inflationary crisis, I was able to get a 30 percent discount on a marketing deal by booking in four campaigns over the following 12 months.
Finally, you need to be tracking the execution of everything you are doing. You should be doing this as a matter of course, but especially during tough times. Be on top of your key performance indicators, your rate of inquiry, what your closing percentage is and your attrition rates .
You should also know what your cost of acquisition is per member. When you are tracking these statistics, you are then able to set improvement targets. Just a small improvement in any of the KPIs can make a big improvement to your bottom line.
In this article, we have dissected the question of how to price your Crossfit gym for business success. Here are the key take-aways:
- Reverse engineer your per member rate by working backward from your annual cost projections, being sure to pay yourself and add a 10-15 percent profit margin.
- Never make excuses because your prices are higher than gyms – instead constantly educate about the added value you offer.
- Encourage long term membership.
- Have an irresistible introductory offer such as the first three sessions for free.
- Market specifically to higher income people who are already passionate about fitness using Facebook Ads, Google Adwords, and LinkedIn.
- Maximize value and charge more money
- Keep a close eye on your KPIs, especially your ARM, LEG and profit margin.
- Bill fortnightly.
- Reframe your membership fees.
Implement these strategies in conjunction with a smart, targeted, and consistent marketing plan and you’ll be well on your way to a fiscally strong, healthy business that will allow you to live your passion.
- https://ecommons.cornell.edu/handle/1813/71169
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Lately I have been asked by one of my clients to go away and put a business plan together fro a crossfit gym. He said if I can put a water tight business plan together he will fund the full project for one year to get it up and running
If you're thinking about becoming a CrossFit affiliate (and you should!), here are some important steps, including affiliation, training, equipment purchase, etc
Looking for Gym, Workout & Yoga? Find 90 available for as low as US $3.00, plus free buyer protection on . PopScreen - Video Search, Bookmarking and Discovery Engine
Business Plan-Market Analysis Running a CrossFit Facility
Running a CrossFit Facility Tips and guidance on how to open and operate a CrossFit gym. Also just use google for searching crossfit business plan or how to open a crossfit box etc
Pricing your CrossFit membership can be quite confusing. Average CrossFit Box prices across the United States. Many CrossFit Boxes offer a range of class options, including weightlifting, yoga, functional fitness