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Delivery Service Business Plan Template

Written by Dave Lavinsky

delivery business plan

Delivery Service Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their delivery service companies. 

If you’re unfamiliar with creating a delivery service business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a delivery service business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your delivery service business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.  

Why You Need a Business Plan

If you’re looking to start a delivery service business or grow your existing delivery service company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your delivery service business to improve your chances of success. Your business plan is a living document that should be updated annually as your company grows and changes.  

Sources of Funding for Delivery Businesses

With regards to funding, the main sources of funding for a delivery service business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for delivery service companies.

How to Write a Business Plan for a Delivery Service Business

If you want to start a delivery service business or expand your current one, you need a business plan. The sample below details the necessary information for how to write each essential component of your delivery service business plan.  

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of delivery service business you are running and the status. For example, are you a startup, do you have a delivery service business that you would like to grow, or are you operating a chain of delivery service businesses?

Next, provide an overview of each of the subsequent sections of your plan. 

  • Give a brief overv iew of the delivery service industry. 
  • Discuss the type of delivery service business you are operating. 
  • Detail your direct competitors. Give an overview of your target customers. 
  • Provide a snapshot of your marketing strategy. Identify the key members of your team. 
  • Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of delivery service business you are operating.

For example, you might specialize in one of the following types of delivery service businesses:

  • Courier Delivery Services : This type of business provides air, ground, or combined courier delivery services.
  • Express Messenger Services : This type of business provides express messenger and delivery services.
  • Package Delivery Services : This type of business delivers parcels, documents. and packages.
  • Packing and Sorting Services : This type of business prepares items to be delivered.
  • Transporting and Trucking Services : This type of delivery business transports items via truck. 

In addition to explaining the type of delivery service business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include the number of delivery drivers you employ, the number of items delivered, reaching X number of clients served, etc.
  • Your legal business structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the delivery service industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the delivery service industry educates you. It helps you understand the market in which you are operating. 

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section:

  • How big is the delivery service industry (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential target market for your delivery service business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your delivery service business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals, schools, families, and corporations.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of delivery service business you operate. Clearly, individuals would respond to different marketing promotions than corporations, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other delivery businesses. 

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes other third-party delivery services, ship-to-store services, and other types of delivery services. You need to mention such competition as well.

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

  • What types of customers do they serve?
  • What type of delivery service business are they?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

delivery service competitive analysis matrix

  • Will you provide options for local and long distance delivery?
  • Will you offer products or services that your competition doesn’t?
  • Will you provide better customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a delivery service, your marketing strategy should include the following:

delivery service marketing plan diagram

Product : In the product section, you should reiterate the type o f delivery service company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide express delivery, air transit courier services, or long distance delivery services? 

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of yo ur plan, yo u are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your delivery service company. Document where your company is situated and mention how the site will impact your success. For example, is your delivery service business located in a busy retail district, a business district, a standalone office, or purely online? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your delivery service marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

  • Advertise in local papers, radio stations and/or magazines
  • Reach out to websites 
  • Distribute flyers
  • Engage in email marketing
  • Advertise on social media platforms
  • Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your delivery service business, including answering calls, scheduling pick up and delivery of items, managing drivers, etc. 

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to reach your X number of deliveries made, or when you hope to reach $X in revenue. It could also be when you expect to expand your delivery service business to a new city.  

Management Team

To demonstrate your delivery service business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company. 

Ideally, you and/or your team members have direct experience in managing delivery businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a delivery service business.   

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance s heet, and cash flow statements.  

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you schedule 5-10 deliveries per driver per day and have 6 drivers ? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

delivery service sales forecast

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your delivery service business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.  

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt. 

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a delivery service business:

  • Cost of equipment and office supplies
  • Payroll or salaries paid to staff
  • Business insurance
  • Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office location lease or a list of geographic locations you serve.   

Writing a business plan for your delivery company is a worthwhile endeavor. If you follow the template above, by the time you are done, you will have an expert delivery service business plan; download it to PDF to show banks and investors. You will understand the delivery service industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful delivery service business.  

Delivery Service Business Plan FAQs

What is the easiest way to complete my delivery service business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your delivery service business plan.

How Do You Start a Delivery Service Business?

Starting a delivery service business is easy with these 14 steps:

  • Choose the Name for Your Delivery Service Business
  • Create Your Delivery Service Business Plan
  • Choose the Legal Structure for Your Delivery Service Business
  • Secure Startup Funding for Your Delivery Service Business (If Needed)
  • Secure a Location for Your Business
  • Register Your Delivery Service Business with the IRS
  • Open a Business Bank Account
  • Get a Business Credit Card
  • Get the Required Business Licenses and Permits
  • Get Business Insurance for Your Delivery Service Business
  • Buy or Lease the Right Delivery Service Business Equipment
  • Develop Your Delivery Service Business Marketing Materials
  • Purchase and Setup the Software Needed to Run Your Delivery Service Business
  • Open for Business

Learn more about how to start your own delivery service business . 

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.

Click here to see how Growthink’s business planning advisors can create your business plan for you.  

Other Helpful Business Plan Articles & Templates

Business Plan Template & Guide For Small Businesses

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Food Delivery Business Plan Template

Written by Dave Lavinsky

Food Delivery Business Plan

You’ve come to the right place to create your Food Delivery business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Food Delivery companies.

Below is a template to help you create each section of your Food Delivery business plan.

Executive Summary

Business overview.

Dig In is a newly established food delivery business located in San Diego, California. The company will have an online platform that will also be able to be downloaded to users’ phones as an app. Users will be able to create a login profile and have instant access to all the local restaurants, bakeries, grocery stores, and fast food establishments.

The company will outsource its delivery to local drivers that will be employed as Independent Contractors so they will be able to set their own schedule and hours. The drivers will receive orders through their app, select which user they want to deliver to, pick up the food order from the chosen establishment, and deliver to the user in a timely manner.

Dig In will reward users that frequently use their app. Users will be able to earn rewards and discounts for every order they place through the website or app. This will enable users to keep ordering their food delivery through Dig In.

Dig In will be owned and operated by John Hutchinson, a local entrepreneur who has been in the tech industry for over 15 years. He has developed other apps and platforms for tech companies and has started mapping out this business’ platform for over two years. At this point, he has perfected the technology and is ready to reveal the new local food delivery service in San Diego, California.

Product Offering

Dig In will provide food delivery services for the residents of San Diego. Residents who want the convenience of food delivered to their doorstep can download our app, find the establishment of their choice, and order whatever they’re craving for. Most of our sales will come from orders to local restaurants but we will also offer delivery from grocery stores and drug stores. Customers will be charged a small delivery fee or have the option to join our membership for reduced fees and special deals.

Customer Focus

Dig In will target all residents living in and around San Diego. It will appeal to students, families, retirees, white collar, blue collar, and government employees. Because our fees are moderately priced compared to other delivery apps, all income levels will be able to enjoy our delivery services.

Management Team

With his entrepreneurial and tech knowledge, John will be able to quickly fix any issues with the platform. He has also formed relationships with the most sought after restaurants, bakeries, grocery stores in the area to sign them up to be part of the food delivery platform. He has also hired a team of independent food delivery drivers to earn extra money by completing the food delivery orders.

Success Factors

The following success factors will set Dig In apart from the competition:

  • Comprehensive List of Restaurants and Food Stores: Dig In will include a more comprehensive list of restaurants, grocery stores, and drug stores for customers to choose from.
  • Membership Rewards: Dig In will allow users who create a profile to earn rewards for every order they place through its online platform. The rewards can be redeemed for delivery fee and order discounts.
  • Faster Delivery Times: Dig In promises to have faster delivery times than its competitors.
  • Pricing: Dig In’s price point for delivery fees is on par with its customers, if not cheaper.

Financial Highlights

Dig In is seeking a total funding of $500,000 of debt capital to launch. The funding will be dedicated for the design and development of the app, marketing expenses, working capital, and three months worth of payroll expenses. The breakout of the funding is below:

  • Platform Development: $150,000
  • Marketing and Brand Development: $100,000
  • Three Months of Overhead Expenses (Payroll, Rent, Utilities): $150,000
  • Working Capital: $100,000

The following graph outlines the pro forma financial projections for Dig In:

Dig In Financial Projections

Company Overview

Who is dig in.

  The company will outsource its delivery to local drivers that will be employed as Independent Contractors so they will be able to set their own schedule and hours. The drivers will receive orders through their app, select which user they want to deliver to, pick up the food order from the chosen establishment, and deliver to the user in a timely manner.

Dig In’s History

John Hutchinson has spent the last 2.5 years creating the food delivery online platform. As a tech entrepreneur, he knows how to map, develop, and implement an online platform. He has been instrumental in creating other apps and platforms for ecommerce companies and has created attractive and efficient apps for numerous Fortune 500 companies.

During the COVID-19 pandemic, John was on lockdown and working from his home. He used other food delivery services, but they were all slow, got his order wrong, or didn’t have a good selection of restaurants and establishments. It was then that he started developing his food delivery business and would implement and perfect all of the things that the competition suffered at.

Since incorporation, the company has achieved the following milestones:

  • Mapped out the online platform for the food delivery business
  • Developed the company’s name, logo, and website
  • Approached multiple local restaurants, grocery stores, and bakeries to be a part of Dig In’s platform
  • Determined necessary insurance and legal requirements
  • Began recruiting key employees
  • Written and developed the Delivery Driver processes and procedures.

Dig In’s Services

Industry analysis.

The Food Delivery industry has grown substantially in the past five years. The convenience of ordering food from home has appealed to large demographics and now nearly everyone orders through a food delivery app at some point. Food delivery apps became a necessity during the COVID pandemic and now they are a mainstay in modern society.

According to Grand View Research, the Food Delivery industry is set to grow at a CAGR of 18.7% from now until 2030. What helps this growth is the increasing popularity of smartphones and the expansion of these services overseas. Food delivery apps are becoming an essential tool in modern society, which makes this a great time to create a new food delivery service.

Customer Analysis

Demographic profile of target market.

Dig In will target millennials, young professionals, and college age students as this demographic is more comfortable with online delivery services and regularly use other similar apps such as Uber and Tasty.

However, we expect Dig In will appeal to other demographics as well as it will be a convenient and moderately priced option to get food delivered quickly. For example, we expect working parents will enjoy our app as well as elderly residents who have trouble leaving their home to go grocery shopping or go to a restaurant.

The precise demographics of the San Diego area are as follows:

Customer Segmentation

Dig In will primarily target the following customer profiles:

  • Young professionals
  • College students
  • Working parents

Competitive Analysis

Direct and indirect competitors.

Dig In will be competing with other popular food delivery apps. A profile of each competitor is below.

Food at Your Door

Food at Your Door is an online and mobile platform for restaurant pick-up and delivery orders. The company is known for connecting over 30 million customers and processes on average about 500,000 daily orders in most cities around the United States. Customers are able to search for restaurants, order directly through the website or app, and then await their delivery from independent contractor drivers.

The company generates revenue from delivery fees paid by consumers as well as commissions paid by participating restaurants. Food at Your Door’s other offerings include a program for corporate food ordering, website design and hosting for participating restaurants, and point-of-sale integration services. The company is continuously updating its platform with innovative technological advancements to stay on top of the competition.

Fast Foodie

Fast Foodie is a technology company that connects people with the most popular food establishments in their neighborhoods. They enable local businesses to meet consumers’ needs of ease and convenience while enabling their independent contractors to generate an additional source of income. The company is passionate about transforming local businesses and dedicated to enabling new ways of working, earning, and living. They empower their local economies by ensuring that people have equal access to opportunities to reach their full potential.

Fast Foodie has expanded their database to include not only restaurants, but convenience stores, pet stores, grocery stores, and drug stores.

Ding Dong is an operator of an on-demand goods delivery platform that is intended to facilitate smooth delivery of essential goods. The company’s platform offers full-service and in-store shopper services through a network of independent shoppers with same-day delivery and pickup service of fresh groceries and everyday essentials. This enables users to select items from their favorite grocery stores and get them delivered almost instantly.

Ding Dong was the first online platform to expand their services and products by including anything that can be purchased at a local grocery store, convenience store, or drug store. The drivers/shoppers are required to ensure delivery during the selected timeframe that the user selects.

Competitive Advantage

Dig In offers several advantages over its competition. Those advantages are:

Marketing Plan

Brand & value proposition.

Dig In will offer the unique value proposition to its clientele:

  • Comprehensive list of restaurants and grocery stores
  • Membership rewards and specials
  • Faster delivery times
  • Moderately priced fee structure

Promotions Strategy

The promotions strategy for Dig In are as follows:

Social Media

Dig In will utilize the most popular social media platforms for ads since the majority of the clientele will be active on social media. The company will also have business accounts on each major platform to post regularly of food options that are available for delivery.

Collateral Material

Dig In will develop numerous collateral materials to have on hand to give out to potential customers at the local farmers markets, events, or restaurant or store events.


Dig In will invest heavily in developing a professional website and app that displays all of the restaurant and store options the company will be able to deliver for. The company will also invest heavily in SEO so that the brand’s website will appear at the top of search engine results.


Dig In will invest in attractive signage and billboards to increase the brand awareness of the local food delivery business.

Dig In’s fee structure will be moderate so clients feel they receive great value when placing their food delivery orders.

Operations Plan

Operation Functions: The following will be the operations plan for Dig In.

  • John Hutchinson will operate as the CEO of Dig In. In addition to running the general operations, he will oversee the app development and provide app support.
  • John will hire 2-3 additional web engineers to run the website and app.
  • John will hire 20-30 delivery drivers to work on an independent contractor basis.
  • John will also hire an administrative team for accounting/bookkeeping, sales and marketing, and customer service support.


Dig In will have the following milestones complete in the next six months.

  • 8/202X – Finalize app development
  • 9/202X – Hire and train initial staff
  • 10/202X – Kickoff of promotional campaign
  • 11/202X – Launch Dig In
  • 12/202X – Reach break-even

Financial Plan

Key revenue & costs.

Dig In’s revenues will come primarily from the fees it receives from the food delivery orders.

The delivery driver commissions, website platform fees, supplies, marketing, and labor expenses will be the key cost drivers of Dig In.

Funding Requirements and Use of Funds

Key assumptions.

The following table outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and pay off the business loan.

  • Initial Number of Orders Per Day: 100
  • Average Order per Customer: $25.00

Financial Projections

Income statement, balance sheet, cash flow statement, food delivery business plan faqs, what is a food delivery business plan.

A food delivery business plan is a plan to start and/or grow your food delivery business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Food Delivery business plan using our Food Delivery Business Plan Template here .

What are the Main Types of Food Delivery Businesses?

There are a number of different kinds of food delivery businesses , some examples include: Restaurant Delivery, Meal Kit Delivery, Grocery Delivery, and Veggie Box Delivery.

How Do You Get Funding for Your Food Delivery Business Plan?

Food Delivery businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Food Delivery Business?

Starting a food delivery business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Food Delivery Business Plan - The first step in starting a business is to create a detailed food delivery business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your food delivery business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your food delivery business is in compliance with local laws.

3. Register Your Food Delivery Business - Once you have chosen a legal structure, the next step is to register your food delivery business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your food delivery business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Food Delivery Equipment & Supplies - In order to start your food delivery business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your food delivery business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful food delivery business:

  • How to Start a Food Delivery Business

Solving Business Challenges

Helping businesses grow, how to start a food delivery business: from business plan to expansion.

September 4, 2020 9 min read

Blog post hero image

When you picture your future food delivery business, you probably envision yourself engulfed in sweet aromas as you stir your signature dish over a hot stove. But if you want to light up the taste buds of swooning patrons, you’ll need to have more than a love for culinary innovation. You need a solid understanding of business procedures, like budgeting and delivery driver routing, too.

This guide is designed to help you conquer all of the non-food related parts of your business. Whether you’re just starting out, ready to launch, or looking to expand an existing food delivery business, these tips and strategies will help you grow your business successfully. Plus, learn how OptimoRoute streamlines routing, scheduling, and planning, so you can focus on the fun part — the food. 

Jump to your step:

Step 1: Formulate a Food Delivery Business Plan

Step 2: purchase equipment and hire your team, step 3: take a test run, step 4: open your food delivery business with a bang, step 5: scale and expand your business.

Before you design a menu or perfect your signature dish, you need to form a food delivery business plan (or business recipe ). You can always spice it up or modify it when you feel inspired, but these are the essential steps for creating a successful business model.

Find your differentiator

Choose a unique approach to make your business stand out. Local Roots NYC ’s differentiating factor, for example, is that their farm delivery business only sells food from “hyper-local” farms — ones that are within a two-hour radius of NYC. Domino’s Pizza sets themselves apart in a highly competitive market by offering unparalleled convenience and unique delivery options.

How do you find your differentiating factor? You’ll have to conduct market research. Explore your competition — order takeout from local restaurants and food delivery services . Look for gaps in their offerings so that you can offer something they don’t, whether it’s a particular dish, shorter delivery time, or a different type of food.

Recommended Reading: How to Do Market Research: A 6-Step Guide  ; How to Differentiate Your Restaurant and Stand Out From the Crowd  ; How Can I Find Customers in a Competitive Market?

Plan your logistics

Logistics management is a large part of running a food delivery business. We’ll dive into software you can use to simplify route planning and order management in step 2. For now, here’s what you need to do:

  • Find a kitchen. Unless your local laws allow you to cook in your home kitchen, you’ll need to rent a commissary or commercial kitchen. If you’re adding restaurant delivery to an existing dining establishment, make sure you set aside dedicated kitchen space for delivery orders. You’ll need a space for drivers to gather delivery orders without interrupting your dine-in workflow.
  • Map out your territory. Start small. You can always expand once you have a firm understanding of how long deliveries take and how many orders your drivers can handle at one time. Software such as OptimoRoute can help with this. If you’re starting a weekly subscription service, such as a meal prep or grocery delivery business , consider dividing your territory into manageable zones. For example, Tomato Mountain Farm offers delivery to each of their zones on a specific day of the week. This makes deliveries more efficient and cuts down on their carbon footprint.
  • Choose your fleet. If you buy your own delivery vehicle(s), you’ll have the freedom to wrap or brand the exterior. Owning your own vehicle also simplifies maintenance and gas expenses. But it’s a large investment. If you aren’t able to purchase or lease a delivery vehicle right away, you can have your drivers use their own vehicles. You’ll just need to outfit them with extra supplies, such as ice packs or insulated bags, to ensure the food is safely transported.
  • Know if you need reverse logistics. Reverse logistics is the process of picking up items from customers and bringing them back to your establishment or to another location. Meal delivery businesses such as Oco Meals use reverse logistics to pick up reusable food containers. Oberweis Dairy uses reverse logistics to pick up empty milk bottles. Reverse logistics solutions can help you differentiate your business by providing a unique customer experience.

Check out the competitors you identified in your market research and see how they handle logistics. You may be able to learn from their systems, or you may find gaps in their systems that you can capitalize on to get an advantage. It can also be very helpful to find a mentor — a restaurant owner or someone who has set up their own food delivery business and can give you guidance. Finally, if your food delivery business requires warehousing, check out our guide to food warehousing for tips on how to optimize storage.

Recommended Reading: How Delivery Planning Can Grow Your Business in 2020 ; Renting a Commercial Kitchen or Commissary: What You Need to Know ; The 6 Best Cargo Vans For Your Business


Once you’re armed with an understanding of both your market and your logistics requirements, it’s time for budgeting, revenue forecasting, and demand forecasting . You must calculate:

  • Projected earnings – Estimate what you think your revenue will be. You need this projection to determine your risks, when your business will break even, and how much upfront cost you can sustain.
  • Expenses – Add up the cost of supplies, vehicles, etc., you will need to buy upfront, as well as those you will need to buy in the first three years you are in business. Don’t forget to include payroll expenses, business licensing fees, vehicle maintenance, gas, and tolls.

You also need to create a balance sheet and pay close attention to billing cycles. If you have more money going out in one 30-day period than coming in, you’re going to have a cash flow problem. If you offer weekly meal deliveries, you may want to consider billing clients at the beginning of each three-month season, rather than billing each week. This can help mitigate cash flow concerns.

Recommended Reading: Calculate Your Startup Costs ; How to Finance a Small Business ; Sales Tax by State: To-Go Restaurant Orders

Now that you have a plan, it’s time to arm yourself with essential tools and hire your team. Make thoughtful decisions about both, and you’ll set yourself up for long-term success.

Get an edge with the right tech stack

You have to take advantage of the most advanced technology. If you don’t, one of your competitors will — and they will deliver a superior customer experience because of it.

Route optimization software is an absolute must-have for delivery businesses because customers have high expectations. Thanks to companies like Amazon, fast and free delivery is considered a standard offering, not a luxury, and manual planning is obsolete.

At OptimoRoute, we help businesses maintain a competitive edge, drive revenue, and scale quickly and efficiently. Our software automates delivery route planning , driver scheduling, customer notifications, and more, which has empowered food delivery businesses like Hardie’s Fresh Foods to increase their on-time delivery rate from 89% to 94%. Using OptimoRoute, Tomato Mountain Farm quadrupled their subscriber volume and added two new delivery vehicles to their fleet while remaining profitable. 

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In addition to route optimization software, you will need a website. We recommend using a POS (Point of Sale) system to accept and track payments as well as creating your own mobile application. According to Omnivore , “70% of restaurant’s digital orders come through its mobile app or website.” This does not include third-party food delivery platforms like Grubhub, Postmates, or Uber Eats, so it’s important to have your own online and app presence.

Recommended Reading: The Ultimate Guide to Route Optimization ; The Ultimate Guide to Choosing a POS System ; Restaurant App — Complete Guide

Assemble your dream team

As a startup, it’s vital for you to hire the right team. You’ll be working closely with your employees, and smart hiring decisions drive revenue , so make sure you hire like-minded individuals who share your vision. Happy employees who enjoy their work are more productive , which is especially important when your food delivery company is striving to break even.

Choose delivery drivers with customer service skills. You can easily provide your drivers with turn-by-turn navigation using route optimization software, so mapping skills aren’t as important as communication and people skills. Delivery drivers will be the only representative many of your customers meet in person. Choose drivers who are most likely to make a positive impression.

Pro Tip: OptimoRoute can reduce your payroll expenses by cutting down the work hours needed to plan and route deliveries. Businesses like Telgian have reduced planning manpower by as much as 66%.

Recommended Reading: How to Hire ; Hire Delivery Drivers — 10 Sites for Hiring Drivers Fast ; 5 Delivery Driver Interview Questions and Answers

Choose packaging that is in-line with your brand

Delivery packaging and presentation can go a long way toward earning you repeat sales, but only if it’s in-line with your brand. Say your market research showed a gap in sustainable food delivery in your area. You decide to open an organic and eco-friendly meal kit delivery business. It would be smart to choose biodegradable or reusable cartons because they are in-line with your brand image and marketing strategy.

Even if you’re not building an eco-centric brand, most consumers prefer to order from delivery businesses that use biodegradable or recyclable containers. Regardless, every piece of your business should form a cohesive brand — including the packaging you transport your food in.

Recommended reading: Food Packaging Design Tips  ; The 4 Packaging Supplies That Meal Prep Delivery Services Need  ; Why Compostable Containers Make Sense Even If You Can’t Compost Them

Open your business to a limited client base, so your whole team can practice and work out kinks in your physical workflow. 

Track how long it takes drivers to deliver to different areas and how much time they require at each stop. Use the insights you glean from taking a test run to finesse your routing and scheduling . The more concrete information you have, the better your capacity plan will be, and the easier you will be able to scale operations when demand picks up. You can also use your test run to get feedback from potential customers regarding pricing and which features, food options, and services they most enjoy.

Pro Tip : OptimoRoute automatically tracks information, including actual routes taken by drivers vs. planned routes, the time each delivery was made, and on-time delivery rates. You can access these delivery statistics at any time in your advanced analytics dashboard and use these insights to adjust delivery zones, see how each of your drivers is performing, and know exactly what it will take to scale your business when you want to expand.

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You don’t have to spend a ton of money on marketing right away, but you will need to get the word out about your business.  More than half of the respondents surveyed for Nielsen’s Global New Product Innovation Report said that they learn about new products from friends and family. Referral marketing is a powerful tool, so make it easy for happy customers to tell their friends about your business. Add a “refer a friend” button to your emails, website, and app. You can even incentivize your target audience to tell their friends about your business by offering a referral discount or rewards program.

Use social media to create a buzz and interact with your target market in a meaningful way. You can boost engagement without spending money by creating a post with a simple question — one that won’t take long for a consumer to answer, but they’re likely to have an opinion about it. 

For example, let’s say you serve Mexican food. You could post a photo of your tacos next to a photo of tortas and say something like, “Taco Tuesday or Torta Tuesday? What do you prefer?” These types of posts can garner a lot of comments that will organically boost that post’s visibility and open your business up to a wider audience. You could also get the word out about your business by partnering with influencers in your area. 

Pro Tip : Use OptimoRoute’s customizable customer notifications to encourage your patrons to share their experiences with friends.

OptimoRoute customer delivery notifications and updates

The key to successfully growing a business is to optimize it — to make sure every process is running at peak efficiency . Optimization is how successful businesses maximize revenue, reinvest, and scale. Tomato Mountain Farm was able to expand their client base from 300 to 1,200 subscribers in 30 days by optimizing deliveries with OptimoRoute. Local Roots NYC optimized their delivery procedure to overcome COVID-19 restrictions and scale from 50 to 1,000 weekly deliveries in just one month.

When you’re operating at peak efficiency and you know exactly how much money, time, and manpower every process takes, scaling and expanding are easy.

Learn how to optimize your food delivery business by type:

  • Meal Prep Business
  • Catering Business
  • Grocery Delivery Business
  • Farm Delivery Business
  • Alcohol Delivery Business

Grow Fast and Efficiently With OptimoRoute

Whether you’re thinking of starting a catering business , a meal-prep business, or anything else with food delivery, OptimoRoute can help.

At OptimoRoute, we’ve helped hundreds of food delivery businesses at all stages, from launch to scaling and adding new territories. We understand the struggles facing delivery teams, and we want to help you reach your goals. We offer a 30-day free trial (no credit card info required), so you can truly experience all our software has to offer. Our support team is available to help you get started, walk you through our features, and answer questions.

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Crafting a Winning Business Plan for Your Delivery Service

Rakesh Patel

  • Last Updated: June 8, 2023

Business Plan for Delivery Services

  • A delivery service business plan should consist of key elements like market analysis, pricing strategies, and marketing plans.
  • Also, you need to develop a strong brand identity and reputation for reliable and efficient delivery services to compete in the market.
  • Newly developed business plans should focus on customer satisfaction and building strong relationships with them.

The delivery services business industry is BOOMING ! New delivery service businesses are popping every day around the world. Whether you’re starting a business dealing in same-day delivery, or if your customers are in another area of the delivery industry, you need a plan!

A business plan for delivery service companies is essential for success. This article will look to get you situated, started, and get you on your way to creating a delivery business or courier business that will attract customers & create repeat customers and hopefully provide you with everything to get started.

This guide will be helpful for you whether you need details on how to start a grocery delivery service business, courier service business, grocery delivery service, or any business with a component of delivery service.

Table of Contents

Why have a Delivery Business Plan?

What are the parts of a business plan for delivery service, how to write a business plan for delivery service.

  • Get Started With Your Online Delivery Service Business Plan

There are many reasons to have a delivery service business plan . First and foremost, it’s a tool to help you make important decisions, helping you navigate difficult decisions. Good planning allows you to reduce expenses, create a better experience for customers, and ultimately have a higher chance of success.

A delivery service business plan can also access startup capital, funding, partners, and even recruit employees. This is true whether you are starting a goods delivery or grocery delivery business or any other type of small business.

If you have the question “ How to start a delivery service business ?” going in your mind, then keep reading. You will find the answers.

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Small business owners have argued how to prepare business plans for ages. The delivery service is no different because there are a variety of ways a delivery service plan can be written.

Whether you are trying to write a grocery delivery business plan , courier delivery service business plan, or a flower delivery service plan, this guide will help you through it.

The following points will guide you about what to work on when you are preparing a proposal for delivery service business:

Overview of Your Delivery Services Business Plan

Typically, this is called the “Executive summary” it will summarize the key points of your enterprise.

Market analysis

This is the foundation for the whole delivery service business plan. Information on the delivery industry in your area will lead you to a higher likelihood of success.

It helps you figure out your delivery business model, finding and adding delivery strategy, and give several small delivery business ideas .

Company Profile

Most sample business plan templates will have this section as well. It’s all about your courier service business . What type of customers are they going to have? What is your business name? Are you a good business owner? Give the overview!

This part will require you to create a unique logo, the kind of business delivery services you will offer.

Marketing and Sales

This section is all about promoting, selling, and building a robust marketing plan! Who are your customers in your area? How will you promote your business and reach that target market? How will your sales engine keep generating you the money you need to ensure you have ongoing customers and a successful small business or courier business.

Operational Plan for Delivery Service

Who is part of your team? Who are the business owners? How are you going to reach those target customers? What demands are you meeting? Are you going to their homes? Or doing deliveries only to businesses? 

All businesses need to worry about the money. The most important part (arguably) of the service delivery plan is the financials. Whether you’re a goods delivery business or a courier business, you want to ensure that you get the financials done right. 

Parts of a Business Plan for Delivery Service

Executive Summary

This section is really a summary of the rest of the other sections. So just put the most salient parts here! This page should be a maximum of one page long!

Section 1 – Market Analysis / Industry Analysis

As mentioned, this section is all about an overview of the delivery businesses in your city. And understand how the industry works. Here are the factors you’ll want to have in this section:

  • Industry Analysis: This is a bigger picture view. For instance, if you are a courier business dealing with parcels, you want to know the world’s big picture view and in the USA. This helps to get a perspective. If you are a goods delivery business, shipping goods from clothing to subscription boxes, you’ll also want a bigger picture view. Take a look at the business model followed in industry internationally.
  • Local competitive analysis: For a proper competitive analysis, you’ll also want to look at local businesses and service providers in competition. You’ll first want to know which competitors are in your area competing for the same market. If your prospective customers are looking for deliveries for specific goods (like brewery kegs or dairy products), is there a competitor? If you are planning a courier service, are other delivery  companies dealing in this area? If so, what are they charging? How are they executing? This data is gold! It helps you gain competitive advantage over others.
  • SWOT Analysis: A market and competitive analysis will push you to create a SWOT analysis of your business. It is the best way to get started with a plan.
  • The Opportunity: After a great analysis, this allows us to identify the opportunity for that type of company in your region. Get as specific as you can (dollars and cents).

Section 2 – Company Profile

This second part flows well from section 1 as it says how you will “deliver the goods,” so to speak (whether or not you’re literally going to deliver goods)! This is also your personal account of your business. The sections to include are the following:

  • Company Name: What is your company name? 
  • Business Overview:  More or less a one-liner explaining the whole delivery company organization model. Mention your Mission and Vision Statement. Give a brief delivery service business description.
  • Type of business: In this section, you’ll specify what type of company you are (food delivery service, flower delivery servicer, or a goods delivery service). Are you a single car driver to serve small businesses, or are you planning a large scale courier business?
  • Products or Services Offered: What services are offered? Are you a goods delivery business? Or are you delivering documents? Or are you doing deliveries for products?
  • Unique Value Proposition: How are you doing to differentiate yourself from others? (hint: it’s easy quality, speed, price, experience, same day deliveries or ideally all of them!)

Section 3 – Marketing Strategy and Business Development

The engine that keeps the business running is money. To get the money, you need clients. To get clients, you need to attract them with marketing. Here are the sections you’ll need for section3.

  • Target Customer and niche: This is taken from the market analysis, ideally. At this point, you’ll have done sufficient research, and you’ll have a great idea of customer discovery, who you are targeting and why!
  • Marketing Assets: To do marketing, you’ll need a whole variety of what they call “marketing assets” this includes branding, logo, business cards, websites, brochures, etc.
  • Marketing Strategy: How are you going to get the word out? What channels are you going to use? Online or digital marketing? Or are you going to go “old school” like radio ads? Recruiting a cut-throat marketing strategy will help you step up.
  • Customer Service: How are you going to deliver excellent customer service? What kind of delivery options are you offering? What are the payment options you offer? 
  • Sales and Business Development: And of course, how are you going to carry out your sales? Do you have a sales process? Are you going to get clients to fill out an online form? This is where you write this all out.

Section 4 – Team and Operations

This section is about business structure, operations, and really how your company works overall!

  • Business Structure: This includes specific legal elements like the legal structure and the type of business license you will get.
  • Employees: Will you need employees? Are they full-time? Or Part-time? Will you start with contract drivers? Who are the co-owners?
  • Equipment: In here talk, about that you need to carry out your duties. This includes equipment, the vehicle you will use, the computers, and so on.
  • Operations: Where will you operate? Out of an office? How will the whole company communicate internally etc.?

Section 5 – Financials

This section is all about money! Honestly, every business is about money. As an entrepreneur, you know  it’s also about the funding, cash flow. Here are several things to think about:

  • Startup costs: What are the costs involved to get started?
  • Revenues/Sales projection: How much do you plan on making in year 1? Year 2? Generally, projections are for 2 or 3 years for an initial plan and 5 years for a more established company.
  • Expenses: What are the expenses you will encounter? These are generally divided into two types. The first is called Cost of Goods Sold, or Cost of services sold. The second type is called operational expenses, which are also known as “overhead” this would include vehicle costs, fuel costs (delivery costs) office costs, and so on.

Make a check list of all the points mentioned above and any other aspects you feel are important for your niche. A good checklist will make it easier for you to get started with your business plan for delivery service. You will not miss out on anything.

The key is not to get stuck with the delivery service business ideas in your head: get it out! Please put the delivery services business plan on paper. And make sure you get ideas from talking to as many people in your target market. Many courier services get stuck and spend too much time ruminating on the business ideas; the best thing to do is quickly get the first version, validate it, and update it as you need it.

The number one thing to do to start a business, any business, is to start by researching and business planning. The problem is that you don’t want to do too much of that. The key to business success is the balance between taking action and making informed decisions. Keep experimenting, and you’ll find it. ?

All delivery businesses charge a different rate for their services. For instance, what a courier delivery business earns from a single delivery will differ from what business delivering food earns. But a delivery business is highly profitable as the demand for products and services to be delivered at the doorstep of the customers is increasing. This improves the scope for profitability for all kinds of delivery businesses.

Start with Your Online Delivery Service Business Plan

This is part of an ongoing series to help more businesses to get started and get going with a delivery aspect. We have several other blogs as a part of this series that covers:

  • Courier delivery business;
  • Food delivery service;
  • Alcohol delivery service;
  • Grocery delivery business.

We hope this has been useful, and as always, we are there to serve you, our users and get you successfully delivering and making a profit. We hope that this article finds you in good health. Stay safe and safe travels.

Rakesh Patel

Rakesh Patel, author of two defining books on reverse geotagging, is a trusted authority in routing and logistics. His innovative solutions at Upper Route Planner have simplified logistics for businesses across the board. A thought leader in the field, Rakesh's insights are shaping the future of modern-day logistics, making him your go-to expert for all things route optimization. Read more.

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How to Start a Food Delivery Business in 2023

Consumers love the convenience of food delivery. Tap into the market by learning how to start a food delivery business of your own.

how to start a food delivery business

Food delivery service can be a lucrative business. One tool you’ll want to make sure of its success? Circuit for Teams .

Almost anyone can start a food delivery business. You don’t need a college degree, large bank account, or corporate experience.

The only thing you need is a great idea, the right systems, and the drive to make it happen. 

In learning about how to start a food delivery business, chances are you already have an idea and the drive. All you need is a reliable business model that’s sure to be in high demand.

Since demand for food delivery has increased dramatically in the COVID-19 pandemic, odds are you have a broad target audience to appeal to.

Food delivery apps alone more than doubled their business during the pandemic. Other types of food delivery, like grocery delivery, have also become more popular .

If you want to take advantage of the booming food delivery market, now’s a great time to do it. That said, starting a food delivery service needs some planning. 

This article tells you what you need to know.

Circuit for Teams is a simple software for optimizing routes with multiple drivers. Click here to start your free 14-day trial.

Food delivery 2-minute cheat sheet

Before we dive into the details, here’s a quick look at how to get a food delivery business off the ground. The exact steps will vary depending on the type of business and your location, but this will give you a rough idea of what to expect. 

  • Write a business plan. This means doing market research, defining your services, and sketching out how your business will be structured and operated. It’s your guidebook to running your business.
  • Calculate your costs and get funding. Adding up all your expected startup expenses allows you to determine overall costs. You can then raise the capital needed to cover those costs.
  • Legally establish your business. Forming a legal business entity like a limited liability company (LLC) or corporation has perks like streamlining your bookkeeping and protecting your personal liability. You have to register your business entity with your region for this step.
  • Get the right licenses and permits. Depending on the type of food delivery you offer and the region, you may need certain licenses and permits to operate legally. For example, you might need a food-vending license.
  • Establish your delivery region. Figuring out your delivery region allows you to better anticipate capacity needs. You can then determine how many drivers and vehicles you need to meet demand based on population and competition in the area.
  • Build a reliable and responsible team. Your delivery drivers are the basis of your business success. You want people who are reliable, trustworthy, and have a knack for customer service. Hiring a strong team from the beginning will improve your odds of success.
  • Optimize delivery routes for food orders. You can make life easier for your drivers by optimizing their delivery routes. This gives them the fastest path to get their deliveries done, making sure food is still hot when it reaches customers. This can also keep your customers happy!

Is food delivery a profitable business?

A food delivery service can be a reliable and profitable business.

Since 2019, consumer demand for food delivery has steadily grown. The market reached a value of $18.5 billion in 2020 and is expected to reach a value of $33.7 billion by 2026. People have embraced online ordering and the convenience of getting food brought to their doorsteps.

Not only is food delivery in high demand, it’s also far-reaching — with many different types of food delivery business models possible!

You’re likely already aware of food delivery apps like Uber Eats, Grubhub, Doordash, and Postmates. There are also food delivery services that bring consumers groceries instead of ready-made restaurant meals, like Instacart.

A food delivery service can also cater to a business-to-business (B2B) customer base instead of individual consumers. For example, you might handle produce delivery for restaurants.

It’s clear that food delivery is in-demand, versatile, and holds potential for great profits. But, it’s impossible to say exactly how much you’ll earn.

The profits of a food delivery business depend on many factors — from what kind of business you have to where you’re located. 

For example, if your delivery service is in a large city, you may see higher demand and greater earnings potential than less populated areas.

Can you start a food delivery business with no money?

One benefit of a food delivery business is its scalability. 

You can start small and, depending on how it goes, expand your operations later to meet the rising demand.

This means that you generally don’t need to invest a lot of money to get your business off the ground. 

However, it won’t be free. You will need some money to cover basic startup costs.

For example, depending on the area where you plan to make deliveries and the type of business you have, you might be able to start with just a bicycle and a cellphone. 

If you already have a bike and a phone, you might think you’re all set!

Not so fast.

You’ll also need to handle some administrative things, like getting the right business licenses and insurance. Depending on where you operate, this will likely cost you some money, for example, in processing fees.

We go into all the nuts and bolts of what you need to start a food delivery business below.

Should restaurants start their own food delivery business?

food delivery bags

If you’re already in the food service industry as a restaurateur, congratulations! Then expanding your business by offering delivery makes sense. 

While you can rely on other food delivery companies like Uber Eats to get food to your customers’ doorsteps, this needs you to pay the restaurant delivery platform a delivery fee.

When you set up your own online food delivery service , you have full control. You won’t have to pay a cut to an external service provider, which can mean more money in your pocket.

Even if you already offer takeaway or takeout services — where customers pick up their food — delivery can be a plus. 

Takeout isn’t super convenient for consumers, so adding your own delivery service allows you to broaden your target market and reach potential customers you might otherwise miss.

How to start a food delivery business

food delivery person with boxes

Have you decided that a food delivery business is the right choice for you? Great! 

Now, read on to find out how to get started.

Step 1. Write a business plan

A business plan provides a guide to how your company is run and structured. The first step in writing a plan is to conduct market analysis to determine the competition for delivery businesses in your area. 

Ask yourself what other businesses are in your area and how you’ll stand out from the competition. For example, maybe you’ll provide faster delivery or cheaper service.

Your business plan should also include a company description, organization and management overview, description of your services, marketing and sales plans, and financial projections.

The U.S. Small Business Administration (SBA) has a detailed guide to writing a business plan.

Step 2. Calculate your costs and get funding 

Before getting started, make a list of all the things you’ll need to run your food delivery service. You can then tally up the total to get an idea of your startup costs.

Common startup costs include:

  • Administration fees, like fees to register your business (more on that below) plus business licenses and permits
  • Market research expenses, for example, conducting surveys
  • Equipment like delivery vehicles and driver uniforms
  • Technology like computers, mobile phones, and software
  • Office space, if you plan to have a central headquarters, plus utilities 
  • Marketing and advertising costs, like social media, pay-per-click (PPC) advertising, email marketing, and pamphlets
  • Website development and hosting fees. 
  • Insurance costs, like general liability insurance

The costs will vary significantly based on factors like how large of a delivery company you want to start and your business strategy.

For example, if you plan to provide your drivers with delivery vehicles, you’ll have to cover these costs, which can easily run into the six figures, depending on how many you buy. If you let drivers use their own vehicles, this isn’t an issue.

Rest assured, there are many ways to reduce fees. For example, website development can cost as much as $10,000! However, you can create your own website for cheap using a template builder like Wix .

Step 3. Legally establish your business 

You can establish your business as a formal legal entity by registering it with your region.

Establishing a legal business entity is important for a few reasons.

First, it makes it easier to separate your business and personal finances. Once you’ve formed a business entity, you can set up a business bank account to handle all your business funds.

Second, having a formal business entity can simplify certain paperwork in the future, like your bookkeeping and tax filings.

Finally, and most importantly, setting up a distinct business entity can help protect your personal liability. For example, if you have an LLC or a corporation and someone sues your delivery business, your personal assets will likely be protected.

Possible types of business entities in the United States include:

  • Sole proprietorship
  • Limited liability company (LLC)
  • Corporation
  • Partnership

These entities differ on points like tax filing and reporting requirements. The U.S. Chamber of Commerce provides a guide to popular types of legal entities, how they differ, and how to choose the right one for you.

Step 4. Get the right licenses and permits 

Starting a business is exciting! 

But it also needs some administrative paperwork. On top of the documentation needed to set up your business entity, you also need to get any licenses or permits required by your municipality. In addition to a general business license, you may need a food-vending license or food-handling permit , for example. The Centers for Disease Control and Prevention (CDC) also provide guidance on safe food handling.

If you fail to get the proper licenses and permits, you may get in trouble with the authorities and face fines — or even lose your right to do business completely! Food safety fines are a big deal (Fun fact: Chipotle has received the biggest fine to date, a whopping $25 million ). 

The SBA has a state-by-state guide to the types of business permits and licenses you may need. You can also consult your county clerk’s office for information.

Finally, keep in mind that you may need to get insurance to cover your business. The SBA has another guide to common types of business insurance and what they cover, including professional liability, commercial property, and general liability insurance.  

Step 5. Establish your delivery region 

Food delivery services are usually local, so odds are you’ll only deliver within your city or municipality. 

However, even within this geographical area, you may want to define a strict delivery region. To do this, consider points like:

  • The population density of your potential delivery region. In a densely populated city, a smaller surface area can still bring plenty of business. In rural areas, you may need to cover a larger area to get enough business.
  • How much mileage you want to subject delivery vehicles to. A larger area means more miles, resulting in greater wear and tear on vehicles and increased maintenance expenses.
  • Your driver capacity , keeping in mind that the farther drivers have to go, the longer it will take them to fulfill their deliveries. A larger geographic coverage may mean building a bigger team.

Part of this is simply about maintaining a good level of customer service. For example, if you deliver restaurant food to a house an hour’s drive away, the food might be cold by the time it gets there! 

Ideally, you want to avoid this scenario.

Other considerations include gas and mileage expenses . The larger the delivery region, the more ground you can cover — but the more you’ll have to pay for fuel.

Step 6. Build a reliable and responsible team

Your business success relies on the right team. Follow best practices for hiring by writing clear job advertisements, interviewing potential applicants carefully, and checking their references personally.

For delivery drivers, you also want to run a background check and check their driving record. Drivers know where customers live, so you want to make sure they don’t have any criminal past.

Step 7. Optimize delivery routes for food orders 

The last thing you want in a food delivery business is to keep hangry (hungry + angry) customers waiting. 

Making sure your drivers complete their routes as fast as possible can help avoid this nightmare scenario and get them to your customers faster (super important for hot food!).

You can optimize your food delivery routes for maximum speed using Circuit for Teams. With Circuit, you upload your delivery details — including a spreadsheet of customers’ names and addresses — into the software, which then calculates the most efficient route for your drivers.

With this tool, you can also do without the added cost of delivery apps, which take a cut out of your profits by charging a fee. The same perks you get from some of these apps, like real-time tracking of drivers, are offered by Circuit.

Drivers can then access their routes on their mobile phones, and you can track their progress using real-time tracking. This also makes it easy to keep customers up to date about their orders.

The best part: Circuit for Teams has customizable notifications to let your customers know exactly when to expect their food. So there won't be any guesswork involved.

Not only will this help prevent complaints – but also make your customers feel much more confident about buying from you again. Which is critical if your food delivery business is going to thrive!

Save your food delivery business time and money with Circuit for Teams

We’ve covered everything you need to know to start a food delivery business. You can now get ready for the exciting adventure ahead.

Taking the first step can seem daunting, but don't let it scare you

As your food or meal delivery business grows, you want to make sure you keep a handle on your business operations. Meal delivery software can help you stay organized, making sure your customers’ orders reach them quickly.

Trust Circuit for Teams to help your online food delivery service stay on track. 

With our routing software, you can easily plan delivery routes for your drivers. Simply upload delivery details into Circuit and let the software plan the fastest route for your drivers.

Real-time tracking lets you check where your drivers are on their routes. Plus, you can automate delivery notifications, so customers know when their orders are coming.

Your drivers will also appreciate the added convenience, as they can access Circuit’s mobile application, making sure they’re always on top of their routes. Thanks to the mobile app’s hands-free functionality, it’s easy to use even while driving.

Finally, by planning fast routes, you’ll also reduce mileage on drivers’ delivery vehicles and fuel usage. This can help keep your operational costs down, increasing the likelihood that your food delivery platform will be a success!

Start your free 14 day trial

About the author

Heather Reinblatt

Heather Reinblatt is a managing editor currently living in St. Louis, Missouri. She spends her free time reading, trying new recipes, and cuddling her cat Paisley. You can find Heather on LinkedIn .

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Take the stress out of planning your team's delivery routes

Manage multiple driver routes at the tap of a button with Circuit for Teams

Reduce your delivery costs by 20% with Circuit for Teams

  • Customized onboarding
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  • Unlimited dispatchers and drivers
  • Driver analytics
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  • Live track of delivery drivers
  • Optimized routes
  • Edit live routes

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How To Start A Food Delivery Business (2024 guide)

Small head and shoulders photo of Harry Flynn.

The world of food delivery has exploded since the pandemic , with more and more people wanting to enjoy restaurant-quality meals in the comfort of their own homes. Worldwide, the online food delivery market was estimated to be worth $77 billion in 2022 . That’s expected to grow to around $1.4 trillion by 2027, with grocery delivery accounting for around two thirds of the total and meal delivery for one third. 

Starting your own online food delivery service can be a great way to tap into this growing market. If you work from home or a central kitchen, you also won't have to deal with many of the expenses and hassles that restaurant owners face, like rents in prime locations.. But where do you start?

💡If it’s the “delivery” part of a food service business you’re interested in, check out Routific’s delivery management software . It’s free to try for 7 days!  

With the right approach, you can make a good living from your passion for food. In this article, we'll show you how to create your own successful food delivery business, from first business plan to the nitty-gritty of managing online food ordering and delivery logistics. Let’s dive right in!

1. Develop a food delivery business plan

The first step in starting a food delivery business is to develop a solid business plan. A well-crafted business plan is a roadmap for your business. It will help you raise funding, attract customers, and stay on track as you grow.

Here are some key steps to follow to develop a good business plan for your online food delivery business:

Do your market research

A cardboard box packed with croissants with various savory fillings.

Start by researching your local market to understand the demand for food delivery services, your ideal target demographics and customer base, and your competition. 

For example, think about whether to serve consumers or corporate customers. The consumer market for online food delivery is big, but you’ll be dealing with lots of small orders and a large delivery area. A corporate food delivery service means you can complete dozens of orders with a single delivery to a business parks or office building.

The more densely focused the area you serve, the more orders you can deliver per hour. That will decrease your cost per delivery and increase your profitability. 

Once you’ve decided which market to serve, you can refine your business idea to develop a unique selling proposition that differentiates you from other food delivery services.

Define your business model

There are many different types of food delivery business model. Do you want to deliver meal prep kits or ready-made meals? Are you looking at more traditional restaurant delivery, catering delivery or grocery delivery ? The answer will help determine your business structure and strategy. 

You’ll also need to decide whether to operate as a sole proprietorship, limited liability company, partnership or corporation. Your local chamber of commerce is a great place to find advice about what kind of legal entity will be best for your business. 

Then, consider details like your pricing strategy, delivery area, and order fulfillment process.

Develop a marketing strategy

How will you promote your business? Think about how to use channels like social media, paid ads, and referral marketing to reach your target audience. You will need to publish content that will resonate with your audience.

Create financial projections

Use financial projections to estimate your revenue and expenses for a certain period of time, which could be a year, three, or more. With this information, you can adjust your pricing and marketing strategies to achieve your revenue goals and stay profitable.

If you need some help getting started, here's a great food delivery business plan template from Upmetrics.

Remember, as an entrepreneur your  business plan is a living document you need to revisit and adjust as needed. Set a date with yourself every few weeks to evaluate your progress and update your business strategy. 

2. Get necessary licenses and permits

Depending on what kind of food delivery business you want to run, it's important to check what licenses and permits you need to operate legally and safely. Getting this wrong can lead to fines, legal issues, and even the closure of your business. 

The requirements will vary depending on your location, so be sure to check with your local government agencies. However, some common licenses you might need include a business license, a food handler's permit , and a home kitchen permit. 

You may also need a seller’s permit, which is required in most states to collect sales tax on your food delivery sales.  

Finally, though not technically a license or permit, don’t forget insurance! Consider getting auto insurance, property insurance, and general liability insurance to protect yourself in case of accidents or injuries related to your business.

3. Create your menu and pricing strategy

With all your licenses and permits lined up, you can finalize your menu and pricing strategy.  

Your food delivery menu should be based on the type of business model you choose and your target market. For example, you could offer a meal delivery service for health-conscious consumers, quick and easy meals for busy professionals, catering for functions, or family-size meal kits for overworked parents. Remember to include specific food options and preferences in your menu, like vegetarian, vegan, gluten-free, and low-calorie options.

For your pricing strategy, consider your startup costs, food prices, delivery fees, overhead expenses, and profit margins. Also account for your ongoing expenses, such as rent, utilities, and delivery vehicle maintenance. By carefully calculating these costs, you'll set a competitive, financially sustainable price point.

4. Set up your kitchen

A bearded man wearing an apron checks a clipboard in an industrial-looking kitchen. The stainless steel table in front of him is covered with filled takeout containers. 

Setting up the right kitchen space is crucial to any food delivery service. A well-equipped and organized kitchen will allow you to prepare and cook meals efficiently and safely , ensuring your customers receive fresh, delicious meals on time. 

Your commercial kitchen space may require some investment in equipment and supplies, such as a stove, oven, refrigerator, food processor, and blender. 

You also need to have enough storage space for your ingredients and equipment, and design your kitchen to allow you to move around easily while cooking. Consider investing in shelving units, storage containers, and other organizational tools to help you keep your kitchen neat.

When setting up your kitchen space, it's also important to consider how you will manage your inventory efficiently. You need to keep track of the ingredients and supplies you have on hand, and ensure you always have enough. The best way to do this is by investing in inventory management software .

Finally, consult local government agencies before you set up or build your kitchen to avoid incurring remodeling costs to match health and safety regulations.

5. Build your website or social media presence

Nowadays every business needs a website or social media presence. Your website and social media accounts will be your storefront, allowing customers to browse your menu, learn about your business and order food online.

This can seem overwhelming — you want to make food, not run a marketing agency, after all! Break the task down into steps to make it easier:

  • Create a consistent brand identity. This includes an official business name, logo, color scheme and tagline that reflect the style and values of your business. Consistent branding across all online platforms will help customers recognize and remember your business.
  • Decide whether you want a website, social media accounts, or both . A website will give you more control over your online presence, and social media accounts can help you effectively connect with your target audience and build a following.
  • Make it easy for customers to place delivery orders. Your website or social media accounts should have clear and easy-to-use ordering systems. For instance, you can add food items or meal kits to an Instagram shop .
  • Create engaging content to attract customers. Make an online menu that showcases your unique dishes, post high-quality photos and videos of your food, and share stories about your journey as a business owner. For instance, if you want to make money with Instagram , you can share entertaining reels and behind-the-scenes videos of your meal prep and cooking process.
  • Make it easy for customers to contact you. Include your email address and phone number on your website and social media pages. You can even add a digital business card with all your contact details on the website.

6. Launch and promote your business

With your business plan, licenses and permits, menu and pricing strategy, kitchen, and website in place, it is time to launch and promote your online food delivery business. Here are some ways to start strong and keep running successfully:

  • Advertise your business. Use marketing channels like social media, paid ads, flyers, email marketing, and word of mouth to promote your business to potential customers.
  • Offer promotions. Consider offering discounts or free delivery to attract new customers, and set up a loyalty program to encourage repeat orders.
  • Partner with other businesses. Partner with other local small businesses, such as grocery stores or local restaurants, to offer bundled deals or cross-promotions to attract more customers. This is a strategy that food delivery apps like Uber Eats and DoorDash have used very successfully.

7. Set up an online ordering system

An efficient online order management system is critical infrastructure for food delivery companies. You want to make it as easy as possible for your customers to choose and pay for their order, and for you to plan and manage your kitchen operation. Here are a some tips for setting up an online ordering system:

Choose an e-commerce platform

When you’re just starting out, it’s especially important to find an e-commerce platform that’s user-friendly. Shopify, Square, and WooCommerce are all popular options. They allow you to create a custom online storefront to showcase your products, while also providing secure payment processing. 

A lot of your customers are going to browse your site on their phones or tablets. Make sure your online ordering system is mobile-friendly and responsive so that it works seamlessly across all devices.

Create a simple ordering process

Make online ordering easy for your customers by using clear product descriptions, images, and pricing. Keep the ordering process as streamlined as possible, avoiding unnecessary steps or complex navigation.

This includes offering a variety of payment options, like credit cards, debit cards, PayPal, and Apple Pay. The easier it is to pay, the more likely you are to make the sale!

8. Set up your delivery logistics

The quality of your delivery operations is at least as important as the quality of your food! Food that arrives late, cold or spoiled means lower customer satisfaction, and ultimately a business that may fail to take off.  

Worldwide, food that takes too long to arrive is the biggest frustration consumers have with online food delivery , with 34% of people saying this is a problem for them. So, how do you deliver on time? Here are the main things to consider:

Choose your delivery method

Will you make your own deliveries, or use an online food delivery platform like DoorDash, Grubhub or Uber Eats? The answer depends very much on your business model. 

If you’re offering a restaurant-style menu that customers will treat essentially as a takeout service, they will probably want their food delivered hot and fresh, in 30 minutes or less. In that case, it makes sense to contract your deliveries out to a gig-economy style delivery service like DoorDash. Depending on where your kitchen is located, you may also want to offer customers the option to pick up their own orders.

On the other hand, if you’re offering catering services, grocery delivery or meal kits, those are all things that can be ordered ahead of time. That gives you the opportunity to schedule and plan efficient delivery routes. 

Should you invest in your own delivery fleet, or outsource?

A smiling man in a blue delivery uniform sits behind the wheel of a parked car. The photograph is taken through the open passenger door, showing a red insulated food delivery bag on the seat.

If you choose to make scheduled deliveries, your next question is whether to contract your deliveries out, or use your own vehicles and drivers. It’s a big investment, but there are some benefits . The biggest advantage is that having your own delivery drivers means you can ensure products get to your customers just the way you want them to — at the right time, and in the right way.

In the long run, as your food delivery service grows and your delivery volumes increase, having your own fleet could actually be cheaper than hiring a third party logistics provider. Many couriers charge based on the number of deliveries they make.

If you’re a food delivery service with your own in-house delivery fleet, you have the freedom to decide exactly how to differentiate yourself in this crowded market. For example, you can set your own delivery time windows , so customers know when to expect their delivery – not just which day, but which hour. 

Decide your cut-off times and delivery time windows

Scheduling deliveries means you can increase the number of deliveries you make per driver. Compared to on-demand delivery, it is more efficient and more profitable. 

To make scheduled deliveries work, your customers will need to order their food well in advance. This gives you time to plan, prep, and deliver your product as fresh as possible. Think about what cut-off time will work best for you: when is the latest that the customer can place their order? Will you plan all your delivery routes a few days before, or on the morning of the delivery run? 

Then, decide your delivery time windows. Will you offer one-hour windows, or can the customer select an exact time with a 10-minute buffer on either side? From a customer’s perspective, the tighter the time window the better — but that makes things much harder for you. So give yourself enough flexibility to balance customer satisfaction against delivery efficiency.

One useful tactic is to incentivize customers to select wider time windows, for example by charging a higher delivery fee for very tight windows.

Plan and optimize your delivery routes

Screenshot of Routific route planning software showing the dispatcher view of four delivery routes in Vancouver.

This is where it all comes together!  You have a list of orders, delivery addresses and time window preferences, and your product is ready to go. Now it’s time to crank up your delivery management software for the last part of the process. You’ll need to:

  • Upload your list of stops, or import it directly from your order management system. 
  • Create optimized routes. Route optimization should automatically plan routes that will complete all your orders most efficiently.  
  • Dispatch routes to your drivers. Nowadays, this is mostly done by sending the routes straight to a driver’s mobile app. 
  • Inform your customers that their deliveries are on the way. Your delivery management software should automatically send notifications about ETAs and completed deliveries.
  • Track your delivery success through the day. Route planning software like Routific shows the real-time location of your drivers, updates as each stop is completed and allows you to add or change stops if needed.

Starting and running your own food delivery business from home can be a rewarding and profitable venture, but it requires careful planning and execution.

To get it right, as we’ve discussed in our comprehensive guide on how to start a food delivery business from home, begin by developing a solid business plan. Then, obtain the necessary licenses and permits, create a menu and pricing strategy, set up a kitchen, develop an online presence, and finally launch and promote your business on various channels. 

By following these steps, your food delivery startup can become a favorite option in your community for providing delicious meals and convenience. Good luck!

Small head and shoulders photo of Harry Flynn.

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Top Food Delivery Trends And Statistics For 2024

Starting a Food Delivery Business [Step by Step]

In this guide, we’re going to show you how to start a successful food delivery business from scratch or make it part of your restaurant, step by step.

In today’s guide, we’re going to show you how to start a successful food delivery business from scratch, step by step.

This is the same process our clients have used to:

Get a food delivery off the ground.

Increase sales and order volumes.

Raise the value of their business.

(While lowering operational costs.)

So if you want to build a successful food delivery business, you’ll love the actionable steps in this guide.

Let’s get started.

Food Delivery Business Essentials

You may be thinking:

Is it worth it to start a food delivery business?

YES! Absolutely.

That’s why before the first step, we want to remove any doubt from your mind.

In this part, we’ll answer any questions you might have.

And to show you the actual value of food delivery in 2021.

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Here’s what you need to know:

What Type of Business Is Food Delivery?

Food delivery refers to food pickup and delivery services of prepared meals to consumers from diners, bars, restaurants, kitchens, catering, and other meal prep businesses.

Typically, customers used to do this over the phone, by calling or texting restaurants.

Today, online food delivery is booming. It’s common for people to place orders using apps, websites, and dedicated food delivery platforms.

Traditionally food delivery was seen as a non-essential service. But over the past few years, food delivery services have become an integral part of the food and beverage industry.

Both as B2B and B2C services, especially following the impact of COVID-19 on last-mile delivery .

Is Food Delivery a Good Business Opportunity?

YES! It absolutely is. And even more so in the last couple of years.

In fact, 1,932.62 million people were using food delivery services in 2020.

And in 2025, forecasts suggest that the number of platform-to-consumer and restaurant-to-consumer deliveries will reach 2,114.3 million each .

Three food delivery trends contribute greatly to this boom of in the industry:

#1 Use of the Internet for online food ordering

Ordering food online combines easy access to delicious meals with the convenience of eating them at home or in the office.

This has given rise to new ways of ordering food, such as using food delivery apps, dedicated platforms, and white glove delivery .

And this trend will only continue as the world gets more connected and new users gain access to the Internet.

In 2020, there were an estimated 4 billion internet users in the world. Of those, 3 billion live in developing countries. That also means there are 3 billion people who are yet to become active internet consumers.

As these 6 billion people get connected or gain access to food delivery apps, it’s a matter of when (not if) they’ll start ordering their meals online.

#2 Millenials and Gen Z consumers

If you take a look at demographics, the biggest users of online food delivery services are Millennials (people born 1981-1996) , and Gen-Z (people born 1997-2012) .

In fact, statistics say that the 18-44 age group (Gen X and Gen Z) are the most frequent online food delivery users. With 81.75% ordering meals online at least once per week.

Head to head, the digitally native Gen Z is already overtaking millennials (63%>50%). And as their purchasing power increases, this number will only grow.

This means that these new consumers will see food delivery services as part of the everyday eating experience.

In the future, as Generation Alpha starts coming of age, restaurants and businesses that don’t offer delivery and online ordering will be quickly left behind.

#3 COVID-19

If you’re unsure about the truth of the previous statistics, here’s a sobering fact:

The number of online food orders and deliveries has tripled during the pandemic.

On average, there has been a rise o f 48.3% in food deliveries in Europe and North America in 2020. The biggest jump came from the Netherlands (6%>48%) and Spain (12%>53%).

Most of these users are new. They have either never ordered food online, or they did it in a limited capacity.

The takeaway here is that most, if not all of them, will remain users and continue ordering meals beyond the COVID-19 pandemic.

So if you’re looking to add food delivery to your regular service offer, or build a food delivery startup from scratch, now is the perfect time to do it.

Is It Easy to Start a Food Delivery Service?

Yes, and no. How easy it is to start a food delivery depends on your ability to build and organize it in line with your budget and business model.

Most people think that a delivery requires you to raise capital to buy vehicles, onboard staff, and invest in tools and equipment. This isn’t the case.

Most food deliveries rely on internal vs. external delivery fleets . So if you lack the resources to build a fleet, you can outsource those services to a 3PL or couriers.

You can also use crowdsourced delivery, and hire freelance drivers or couriers to work on a delivery-by-delivery basis.

In all of these cases, you’ll still need to use driver tracking . This ensures you retain control over the delivery and stay on top of order fulfillment.

This doesn’t mean that you won’t need to onboard people to support your delivery.

If you own a restaurant, it can be difficult to rely on front staff to manage both table bookings and delivery orders.

Finally, you’ll have to make it convenient for customers to order prepared meals from you.

Initially, customers can use phone calls and direct messaging to request deliveries. That’s the easy part.

But at some point, you should make it available for them to order online. (Either via existing food delivery platforms like GrubHub, Doordash, or Uber Eats or through your website.)

How Do Food Delivery Businesses Make Money?

Food delivery is a lucrative venture. (Especially if you own an online food delivery business.)

How much money you’ll earn from delivery depends on a lot of factors.

For example, you’ll make more money from delivery in urban areas than in rural settings. You’ll also get more profit if you target businesses rather than residential zones.

But all local and online meal delivery services make money in one of two ways: charging a delivery fee, or offering free delivery .

Charging a delivery fee is pretty straightforward. A customer pays for the delivery service, as well as the cost of the food.

When it comes to free food delivery, it’s a little more complex.

You may think that offering free delivery is a waste of money. It’s a cost, not a way to generate income, right?

Wrong. Allowing customers to order food and delivering it for free is a great way to boost sales. And it doesn’t have to be a burden on your pocket.

You can choose to integrate the cost of delivery into the pricings on your menu. But this can make you less competitive due to the higher prices.

Or you can optimize the delivery and lower your overhead. By raising the stop density on routes and offering only local food delivery, you can reduce the cost of delivering food to your customers.

Mind you, the cost will still be there. But the increase in demand and larger order volumes will more than make up for it.

How Do Online Food Delivery Platforms Make Money?

The story is quite different if you want to start an online food delivery platform. Or use an existing platform to deliver your food to customers instead of you.

Here, online restaurant delivery will charge both you and the customer. And there are several ways food delivery companies like Glovo, Postmates, and others do this:

Charging a fee to the restaurant

You pay a fee to the food delivery platform to feature your offer on their app or website, and to deliver your food instead of you. Typically, the more you pay and the more people order from your restaurant, the higher your position on the platform.

Getting a share of every order

The food delivery platform will typically take 20-30% from every meal order. Usually, this means that they’ll put a price limit that allows people to qualify for delivery.

Charging customers the delivery fee

Here, the customer covers the cost of delivery. You relinquish all control over the price to the food platform. It will set the price of delivery and take all the proceeds. In most cases, you’ll also have to pay a fee to get featured on their app.

Placing ads on the platform

With this model, the online food ordering platform raises profit from advertising. They can choose to charge you or the customer a delivery fee. But they don’t have to because their main revenue stream comes from ads on their app or website.

Food Delivery Business Examples

Today, there are many different forms of food delivery businesses. They vary from platforms that work with restaurants to fully incorporated businesses where both food production and delivery are kept in-house.

Here are the most common examples of businesses that offer food delivery services:

Restaurant to Consumer Model

This refers to all restaurants that both serve food on premis and deliver it to consumers. Think big chains such as McDonald’s, Burger King, Domino’s, and Olive Garden. But also the local restaurant that delivers food to you.

With a restaurant-to-consumer model, customers can order food offline and online by calling, texting, or using websites, apps, or delivery platforms.

Platform to Consumer

In the platform-to-consumer model, customers use dedicated third-party delivery providers to order their food. Think, Uber Eats, Deliveroo, and GrubHub.

The providers only handle orders and delivery. They list restaurants and menus on their food ordering apps or websites.

Consumers use these listings to order meals from restaurants, the restaurants prepare the meals, while the platform’s dedicated delivery fleet brings the food to the consumer.

Typically, the platform gets a 20-30% cut from the order value. Platform-to-consumer food delivery is the leading business model in the industry today.

Dark Kitchens

Dark kitchens, also known as ghost, cloud, or virtual kitchens, are professional kitchens that make food that is then delivered to customers.

The difference between restaurants and dark kitchens is that they don’t have a physical location where they serve food to restaurants. But it isn’t a typical takeaway either.

Unlike takeaway restaurants, you can only place orders online via the company website or food delivery app.

Once a customer orders a meal, the company then typically uses outside courier services to bring the food to them.

This is a cheaper food delivery startup model because it doesn’t require a large investment. It has relatively lower overhead and operational costs compared to those of a restaurant.

Full-Stack Model

A full-stack food delivery model means everything is done in-house: cooking the food, developing an app or website, handling orders, and delivering it to customers using an in-house fleet.

The disadvantage of this model is that it requires significant investments to launch the business.

The advantage is that full-stack food delivery businesses usually earn more money, as they control every step of the process.

How to Start a Food Delivery Business?

To start a food delivery business, you’ll need more than your love of preparing great dishes.

You’ll also need to know business strategy: budgeting, marketing, and onboarding. But logistics as well: supply chain management, delivery and route planning, scheduling, and fulfillment.

But that’s why you’re here.

In this part of the article, we’ll show you how to start a food delivery business, step by step.

(Regardless of the food delivery business you want to create.)

So whether you’re just starting out or you want to add delivery as part of your offer, you’ll love the seven actionable steps we outline below.

Let’s start.

Step #1: Define Your Food Delivery Business

We’ve already mentioned what type of food delivery there is. So your first step is to choose which one works best for you based on your budget, goals, and the food you serve.

This can be a daunting task, but there are simple steps you can take to make it easier on yourself:

Focus on the Food First

As with any business, you have to start with the products that you’ll sell to consumers. So focus on the food you make first.

If you offer good, tasty food, made from quality ingredients, it will be easier to market your menu, sell it, and deliver it to your customers.

After all, that’s why you’re getting into the food and restaurant business in the first place.

Explore local farms and farmer’s markets, and locally-sourced ingredients. They’ll be the base for everything you’ll cook.

People want to eat healthy these days. And the better quality ingredients, the better your food will taste, and the healthier it will be.

It will also help you establish a supply chain. So when you launch your business, you know exactly where your ingredients will come from.

But don’t lock in your menu just yet. First…

Research the Market

A successful food delivery is a blend of two things: cooking quality meals and finding lucrative business opportunities.

And there are a lot of opportunities for you out there, since the food delivery service market is expected to grow to $154.34 billion by 2023 .

Start by researching the local market. This will help you create the menu for your restaurant. And bring together your love for food and a way to generate profit.

Do you want to deliver home cooked meals? Try to focus your delivery on the business district.

Do you want to open a pizzeria? It may be difficult to compete against existing restaurants, if there’s too many of them already in your area.

Are you thinking about cooking fast food? Bring a new cuisine to your neighborhood like TexMex. Or put your own mark on Chinese takeaway.

Try talking to existing restaurants and local couriers, as well. See how much and how often people really order food and use home delivery services.

Focus your research on these five things:

#1 Target Audience

If you already have a restaurant, your target audience should be your existing customers.

If you’re setting up a startup, choose a delivery area where you’ll have the biggest impact.

The menu should reflect your own signature style of cooking, but also the demand and desire of your target audience.

Families and office workers, for example, prefer healthy food options. University students typically want cheaper meals in line with their limited budgets.

#2 Competition

Platform-to-consumer (Uber Eats) and restaurant chains (McDonald’s, Dominos) dominate the meal delivery business.

Study their pricing models, delivery menus, and strategies so you can compete with them.

As in retail, it’s enough to co-exist with them to succeed. That’s the secret retailers use to compete with Amazon delivery, for example.

So if you offer healthier meals at a similar price to Big Mac, consumers will pick you over McDonald’s.

#3 Risks and Opportunities

Conduct a SWOT analysis (strength, weakness, opportunity, and threat) to compare your business plan with that of your competitors.

That way you can use your strengths to overcome any weaknesses and potential threats. And take advantage of opportunities in the market, whenever they present themselves.

#4 Gaps in the Market

Check out if there are fewer businesses that deliver to a particular area or serve a specific type of cuisine.

It can be a serious challenge to open a pizza delivery business, if there are already five pizzerias in that particular neighbourhood.

But if you can offer delivery services to unattended customers, you can make more profit.

#5 Potential Partnerships

Successful restaurants rely on partnerships.

Be it third-party platforms, local food producers, beverage distributors, or courier companies, establishing partnerships can help you reduce costs in and out of the kitchen.

It can also help you to market your new food delivery business faster. And reach more people with your menu.

Find Something to Stand Out

The key to defining your business is to stand out from the crowd with your food.

Create a menu people will love, and use your research to find niche opportunities that will help your food delivery business to grow.

Standing out can be as simple as offering lower prices. Something emotionally charged, like an interesting back story that inspires customers. Or a unique service, like sustainability that’s based on green logistics.

Step #2: Form a Food Delivery Business Plan

Now that you know what kind of food delivery service you want to build, it’s time to formulate a business plan.

Here we’ll focus on three things:

  • Delivery logistics. Or how you’ll organize your delivery.
  • Budget. Or how you’ll finance your business venture.
  • Licensing. Or how to create a legitimate operation.


Plan Your Delivery Logistics

Building an agile delivery relies on four things: structure, people, processes, and technology.

These things form the core of your logistics.

The type of food delivery service you build will determine the size and complexity of your operations.

But to make it work in any scenario, you’ll have to focus on these four essential elements:

#1 Find a Kitchen or Restaurant

Whether you plan to open a restaurant, catering business, or pizza delivery, you’ll need a place to cook the food.

The kitchen is where you prepare food. But it’s also where delivery drivers and couriers will come to pick up ready-to-deliver meals.

For food delivery, the kitchen will serve as a supply depot. So it’s important to choose a good location for your restaurant or kitchen, just like single or multi-depot planning in retail.

The kitchen has to be close to your target audience to minimize transportation costs and improve delivery speed.

The location should also be easily accessible by motorcycle, car or van. So drivers can pick up orders from the kitchen, or drop off ingredients and supplies.

If you’re opening a restaurant, you should also pick an attractive location where customers will want to spend time eating.

And it goes without saying that the kitchen itself should be functional with enough space for the cooking staff.

#2 Map Out Your Delivery Area

Once you have an idea for the location of your restaurant or kitchen, you’ll have to map out your delivery area.

According to delivery statistics, only two-thirds of customers (or 66%) don’t want to wait more than 40 minutes for their food to arrive. More than that, and you risk a drop in your rating.

So when mapping out a delivery area don’t cover a territory larger than 3.5 to 5 kilometers.

This is a wide enough area to contain enough potential customers. But small enough to fulfill all orders within that 40-minute margin.

If you want to cover a larger area, consider opening a second kitchen and divide the whole territory into delivery zones.

#3 Choose a Fleet

You have two options when choosing a delivery fleet:

You can choose to build an in-house fleet. Or outsource the delivery service to a third-party provider.

Again, this will depend on the type of food delivery business you want to build. But it will also depend on the amount of capital you have to spend, as well as your logistics experience.

If you’re operating on a limited budget, then it’s best to outsource the delivery to an external fleet.

You still may want to invest in route optimization software. As this enables you to track the fleet in real-time, gain visibility over operations, and view estimated times of arrival (ETAs).

If you have capital on hand, then it’s a good idea to build an internal fleet. This gives you more operational control and can be a good opportunity to brand your new delivery service.

In doing so, you can raise brand awareness through the delivery, especially in the local community.

#4 Decide If You Need Reverse Logistics

Reverse logistics and e-commerce returns work well together. But sustainable food delivery services use reverse logistics, as well.

Here, reverse logistics refers to picking up used packaging, reusable food containers, plastic and glass bottles, and other items that can be reused or recycled.

Relying on this sustainable form of delivery can be a great way for your business to stand out with a unique service offer.

But it’s also a way to get extra funding from green government initiatives and recycling.

Formulate a Budget

So, by this part, you understand market dynamics and you’ve planned your delivery logistics.

Now you can proceed - formulate a budget, and do the revenue and demand forecasting.

You should estimate:

Projected Earnings

Calculate what your revenue should be.

With projected earnings, you will be able to determine risks, when your business will recover expenses, and how much money you can invest.

Expenses and Overhead

Calculate all of your expenses – both upfront and those you will have in the first three years of starting the business (cost of supplies, vehicles,..).

Also include payroll expenses, licensing fees, maintenance, and taxes.

Make Sure You Have a License

When you are starting a new food delivery business, you have to register it with the local authority.

If you have a restaurant you also have food service licenses.

You should check if you need to get any additional licenses for restaurant food delivery.

Step #3: Purchase Equipment

The next step in the process is purchasing the right equipment.

Take your time when you’re choosing and buying equipment for your business.

Here are a couple of things to consider:

Choose the Packaging

Packaging and presentation of food are really important to customers.

Recyclable or biodegradable packaging could be a good choice since more and more customers prefer eco-friendly packaging.

But, the most important thing when it comes to packaging is that it represents your brand.

Equip Your Vehicles

Delivery vehicles should be properly equipped.

A routing software will provide you everything you need.

Real-time tracking equipment and driver apps that route optimization software brings to the table will make your delivery business much more efficient.

Take Advantage of Technology

If you want to be ahead of competitors and they will provide a superior customer experience – you must take advantage of technology.

Route optimization software is what you need.

It’s a must-have in food delivery businesses.

Also, it’s very important to have your own website or mobile app.

Step #4: Hire Your Delivery Team

As a new business, it’s important to hire and assemble the right delivery team.

This is crucial for any startup, as you’ll be working closely with each employee.

That’s why you should focus on hiring people who share your vision for the company.

Keep in mind that food delivery is a customer-oriented service. So make sure that each individual you hire is friendly, open to learning, and has solid communication skills.

In fact, according to a customer experience survey, a friendly and knowledgeable service is just as important as convenience, and more valued than the price.

Don’t forget that drivers are the only ones customers meet in person.

Make sure you hire drivers with great communication and people skills.

And keep in mind that happy employees that enjoy their work are more productive.

Step #5: Test Your Food Delivery

A simple way of knowing whether everything works is to test your food delivery.

Open your food delivery for a week and a limited number of customers.

This will give you a large enough sample to work out any problems in the workflow.

It will also help your delivery teams practice their roles and get to know your system of routing and scheduling deliveries.

Here, the key is to get as much information as you can.

So make sure to collect, measure, and analyze key metrics in delivery logistics , such as the average time and cost per delivery.

For tracking KPIs, you can use delivery management software . The tool has a built-in analytics module that lets you monitor and compare performance automatically and in real-time.

And for the best delivery experience, make sure to collect feedback from customers.

Their input and insight will help you to adjust prices and service features. But also add new food and delivery options your customers may wish to have.

Step #6: Promote Your Food Delivery Business

Once you’re confident about the quality of the food and service, it’s time to launch your food delivery business.

To get customers booking orders, you’ll have to get the word out.

Make a big deal out of the launch. Promote it in the local community and among local businesses.

And it doesn’t have to cost you money:

  • Make your customers happy: build trust with your customers through delivery
  • Add banners and delivery info to the website, social media, and promo materials
  • List your new service on Google, Yelp, and other platforms
  • Add a “refer a friend” option to your website/app and offer discounts
  • Use social media to interest your target audience and interact with them
  • Add incentives like discounts, special deals, and even free delivery

As the word gets out, you’ll start to see more business coming in. And then it’s time to think about expanding your delivery…

Step #7: Scale Your Food Delivery As You Grow

As the word about your business travels, the number of meals you prep and deliver will grow. But so will the demand for the food you make. How do you keep up with it?

You expand your operations.

The key to growing your business is optimization. Optimization is how you expand capacity, raise revenue, reinvest it, and scale your delivery.

Running at peak efficiency makes it clear how much money, time, and staff you’ll need to scale and implement new delivery tactics to grow operations .

Whether you’re thinking of opening a catering or meal-prep business, starting a grocery delivery, or offering food delivery from your restaurant, growth can happen fast.

We have everything you need to help scale your delivery.


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Online Food Delivery Business Plan for Startups: Step-by-Step Guide

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Step 1: draft a business strategy for food delivery, step 2: decide what makes you special, step 3: plan the logistics, step 4: budget , step 5: assemble the team of your dreams, step 6: a package choice should reflect your brand, step 7: conduct a practice run, step 8: get your food delivery business off to a good start, step 9: expand and build your business, step 10: applications for restaurants, customers, and delivery personnel.

The customer base has evolved. Their eating patterns, food distribution systems, and food demand have all changed. These stats show how to Increase client retention rates and offer timely delivery; most meals are delivered to homes. There were many orders on Friday, Saturday, and Sunday. To overcome these difficulties, you must develop a comprehensive Online Food Delivery Business Plan for Startups . The strategy is much more than just a blueprint or executive summary.

The following are some ways that a well-written, effective online food delivery business strategy may help you:

  • Reveals information about your industry, primary competitors, target market, food delivery platforms, and trends.
  • The food sector should analyze SWOT to learn more about its opportunities, threats, and strong points.
  • It is a benchmark for managing a business and choosing the appropriate product price.
  • You could learn about the need for additional team members, resources, and equipment to help you achieve any key aims or corporate goals.
  • Supports the food industry’s financial accounts, cash flow statements, revenue models, competitive tactics, and investment strategy.

Pay close attention to these critical figures before joining the food delivery sector.

The market for Internet food delivery has quadrupled in size since 2017. 57% of millennials favor having a restaurant deliver their food. Customers are willing to pay more for services with faster delivery in 33% of cases. According to 60% of restaurant owners & operators, offering delivery increases income. Restaurant sales volume grew from 10% to 20% due to working with outside delivery companies. Due to the easy and pleasant experience, 70% of consumers prefer to buy deliveries online. The office food delivery market’s “ghost kitchens” or “cloud kitchens” segment will be worth $1 trillion by 2030.

Steps for Online Food Delivery Business Plan

Craft a food delivery startup business plan before menu creation. A solid blueprint ensures success and guides your special dish development. These are the essential components for creating a successful food delivery business plan ; flavor or changes may always be added when you have an idea.

Choose a unique approach to help your business stand out. Local Roots For instance, the farm delivery service in New York City only provides food from “hyper-local” farms, which are two hours from the city. Researching the market is necessary. Use meal delivery services to get takeout from local restaurants and to investigate your rivals. Find out where they fall short so you may make up for it by offering a particular dish, quicker service, or a different cuisine.

A significant aspect of running a food delivery business is logistical management. This step will tell you how to start a food delivery business . Take the following steps right away:

  • Find a kitchen : Your local laws must allow you to make meals in your home to hire a commissary or commercial kitchen. If you’re adding restaurant delivery to an already-existing eating establishment, reserve a particular kitchen area for delivery orders. You’ll require a spot where delivery personnel may take orders without interfering with dine-in activities.
  • Make a map of your neighborhood : Start subtly. You can always increase once you know how long deliveries take and how many orders your drivers can handle simultaneously. If you’re starting a weekly subscription service, like a meal prep or grocery delivery business, consider dividing your territory into manageable zones. For instance, Tomato Mountain Farm distributes to each zone on a specific day of the week. Consequently, deliveries are more efficient and have a lower carbon footprint.
See Also: Why is White Label Food Delivery App Ideal for your Business?
  • Select a fleet: You can brand or wrap the outside if you have your delivery truck or vehicles. Owning a car also makes paying for repairs and gas easier. But the expense is significant. You can use your driver’s car if you cannot acquire or rent a delivery vehicle immediately. To ensure that the food is transported securely, the only thing left to do is outfit them with accessories like insulated bags or ice packs.
  • Know when reverse logistics are necessary : Reverse logistics collects customer items and transports them to your location or elsewhere. Meal delivery services like Oco Meals employ reverse logistics to gather recycled food containers.

Investigate competitors in the industry for logistical insights, take note of their processes, take advantage of their flaws, look for mentorship from seasoned food entrepreneurs, and consult our food warehousing guide for storage ideas.

Once you understand your market and logistical requirements, budgeting, income, and demand forecasting are necessary. Using your expected earnings as a guide, calculate your revenue. Projection aids risk assessment, break-even analysis, and upfront expense tolerance. Sum expenses: supplies, vehicles, upfront and 3-year costs, petrol, tolls, maintenance, licenses, payroll. Comprehensive financial planning is crucial.

Maintain financial records and monitor billing cycles. If 30-day expenditures exceed 30-day revenue, cash flow becomes an issue. To relieve concerns about cash flow, think about paying for meals weekly in advance for three months.

The key to starting a successful food delivery company is assembling a committed staff that shares your goals. Put happy employees first since they produce more effectively and will help you maintain profitability during the break-even phase. Choose delivery workers with strong customer service backgrounds crucial for effective client interactions. Communication abilities are more valuable than map-reading skills when using route optimization technologies. Drivers frequently represent your company in person, so choosing ones who can make an excellent first impression is crucial.

If the packaging and style of your deliveries match your brand, it could help you get more return customers. Suppose your market analysis showed an absence of sustainably produced food that could be supplied locally. You start a delivery service for meal packages made with organic and sustainable ingredients. Choose recyclable or biodegradable cartons because they align with your business’s positioning and marketing strategies.

Even if you’re not building an eco-focused business, most clients prefer to place orders from delivery services that utilize recyclable or biodegradable packaging. Even the containers you use to transport food should contribute to building a recognizable brand for your business.

Transform your Food Delivery Business with Our Cutting-edge SaaS-based Solution

Start your business with a modest clientele so your crew may practice and work out any issues in your physical operation.

Observe how long it takes the drivers to deliver to different places and how much time they require at each stop. Utilize the knowledge you gain from conducting a test run to enhance your routing and scheduling. The more detailed information you have, the better your capacity plan will be, and the easier it will be to scale operations when demand rises. Ask potential customers for feedback on the costs, features, menu options, and services they value throughout your trial run.

Want to know how to start a food delivery business? The best way is to initially spend less money on marketing but get the word out. According to Nielsen’s Global New Product Innovation Report, 50%+ % of consumers discover new goods via friends and family. Make it easier for happy customers to tell their friends about your company since word-of-mouth promotion is a powerful tool. Include a “refer a friend” button on your website, app, and emails.  You may inspire your target market to tell their friends about your business by offering a referral discount or rewards program.

Leverage social media for engagement. Pose quick, thought-provoking questions to spark conversations and excitement among your audience. Consider the case when you provide Mexican food. “Taco Tuesday or Torta Tuesday? ” or something like that. I can only display text; I cannot display photos. Which one do you prefer? Increased visibility due to possibilities for comments. Attract a larger audience. Cooperate with regional influencers to effectively promote your business.

An app will be your most valuable weapon in this conflict. Therefore, developing the best mobile app for online or home food delivery business plans should be one of your top priorities. However, the mobile app paradigm for online food delivery differs substantially from others. Your food delivery app business plan must outline three distinct versions of your organization.

As well as a dashboard for management for the principal business owners. Another proposal for a food delivery solution is being developed through Cloud Kitchen. It enables individuals with modest business ideas to prepare meals at home and assist neighborhood residents.

Creating mobile apps with cloud integration helps giant corporations access the largest audience, as it helps small businesses. Thanks to the development of cloud kitchen applications , you can efficiently oversee the operations of your restaurant.

Newcomers to the food industry face time-consuming planning key components explored for drafting a robust business strategy. Understand industry stats before applying business principles; grasp online resources’ importance for running a profitable food delivery venture despite using templates. Newcomers to the food industry face time-consuming planning. Key components explored for drafting a robust business strategy. Understand industry stats before applying business principles; grasp online resources’ importance for running a profitable food delivery venture despite using templates. If you are looking for a SaaS-based Food Delivery App Solution ? At DeOnDe, we offer the best readymade food delivery app solution to provide you with an amazing app built for your food business.

Launch your Online Food Delivery Startup with DeOnDe

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Online Food Delivery Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Food Industry » Food Delivery Business

Food Delivery Business

If you are interested in starting a business in the food cum restaurant industry, then one of the ways you can enter the industry is to create your niche or choose a niche that you can effectively maximize.

Starting food delivery services to homes and offices (corporate organizations might just be the door into starting something thriving and profitable. No doubt if you want to start a new business, it is required that you have a good business plan in place before launching out if indeed you don’t want to run your business as a mediocre.

Below is a sample homes and offices food delivery services business plan template that can help you to successfully write your own with little or no difficulty;

A Sample Online Food Delivery Business Plan Template

1. industry overview.

Players in the homes and offices food delivery services industry are involved in delivery foods to any destination within their coverage area as ordered by their clients. Basically, the process of ordering food from a local restaurant or food cooperative is through their telephones, website or customized mobile app.

It is same process when ordering goods from online stores, and many of these food delivery services companies allow customers to keep accounts with them in order to make frequent ordering convenient. Payments are usually done either by credit card or cash, with the restaurant returning a percentage to the online food company if they are not the owners of the restaurant.

The food delivery services industry is indeed a thriving and profitable industry so much so that, in 2008, Papa John’s International announced that its online sales were growing on average more than 50 percent each year and neared $400 million in 2007 alone.

A recent research conducted by TechCrunch reported that “of the $70 billion [ takeaway and delivery market ], only about $9 billion (roughly 13 percent) is online. The established delivery infrastructure of these franchises was well suited for an online ordering system.

The home and office food delivery services industry much active in the United States of America, Canada and European countries.

The industry generates several millions of US dollars annually from several registered and unregistered small – scale, medium scale and big home and office food delivery services businesses scattered all around The united states of America.

This line of business is responsible for the employment loads of people directly and indirectly all around the world. The recent trends in the food delivery services industry is that, local companies have started teaming up with e-commerce companies to make ordering quicker and more precise.

Some restaurants have embraced online ordering despite their lack of delivery systems, using it to manage pick-up orders or to take reservations.

If you are contemplating opening a home and office food delivery services business in the United States, you should ensure that you carry out a thorough market survey and feasibility studies so you that you will be able to get the ideal location with the right demographic composition.

The truth is that, if you get some key factors wrong before starting your own home and office food delivery services business, then you are likely going to struggle to stay afloat.

2. Executive Summary

Food @ Your Door Step® LLC is a standard and registered home and office food Delivery Company that will be based in Boston – Massachusetts, USA. We will cover a wide range of clients both individual and corporate clients. We have been able to lease a suitable restaurant facility with kitchen permit from the appropriate authorities.

The facility is centrally located in the heart of Boston and little minute drive to Harvard University Community. We have put plans in place to also sell our franchise and offer consultancy services in line with our area of business.

Food @ Your Door Step® LLC is established by the Massachusetts awarding winning food nutritionist and caterer – Ms. Clara Brown who has B.Sc. in Food Science Technology and a Master’s Degree in Business Administration (MBA) from Harvard Business School.

She has a robust experience in the food and confectionaries business having worked both in the public sector and the private sector prior to starting her own business.

As a company, we are willing to go the extra mile to invest in some of the finest professionals (chefs, delivery officers and back office staff members) we can find and also we have set plans in place to acquire the best of equipment when it comes to setting up a standard and first class restaurant / kitchen.

When it comes to hygiene and proper packaging, we have put plans, process and structures in place that will ensure that we are always at the top of game when it comes to that. We have been able to secure permits from all relevant departments in Massachusetts.

The demand for foods, snacks and drinks is not going to plummet any time soon, which is why we have put plans in place to continue to explore all available market around the cities where our restaurant is going to be located and ensure that we create a wide range of distribution channels via franchising. With that, we know that we will be able to maximize profits in our business.

Our strongest selling point at Food @ Your Door Step® LLC is the unique taste of the different type of foods, snacks and drinks that we will make and sell. There is hardly any customer that will taste any of our food who would not want to come back and make more purchase or order more– we take great delight in welcoming repeated customers over and over again.

Food @ Your Door Step® LLC will at all times demonstrate her commitment to sustainability, both individually and as a firm, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our customers’ needs precisely and completely whenever they patronize our products. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our customers.

Our plan is to position Food @ Your Door Step® LLC to become one of the leading brand in the home and office food delivery services industry in the whole of Massachusetts, and also to be amongst the top 10 home and office food delivery services brand in the United States of America within the first 10 years of starting our business.

This might look too tall a dream but we are optimistic that this will surely come to pass because we have done our research and feasibility studies and we are enthusiastic and confident that Boston – Massachusetts is the right place to launch this type of business before spreading to other cities all across The United States of America.

3. Our Products and Services

Food @ Your Door Step® LLC is in the home and office food delivery services industry for the purpose of making profits and we will ensure we do all that is permitted by the law of the United States of America to achieve our business aims and objectives. Here are some of our products and services;

  • Takeout and delivery
  • Sit-down service
  • Trainings, consulting and advisory services

4. Our Mission and Vision Statement

  • Our vision is to be amongst the top 10leading home and office food delivery service companies in the United States of America before our 5 th anniversary.
  • Our mission is to build a home and office food delivery services business that will meet the needs of all our customers and potential customers in the regions / cities where we have our delivery network.

Our Business Structure

Food @ Your Door Step® LLC do not intend to start a home and office food delivery services business that can only cover only households within our community of operations; our intention of starting a home and office food delivery services business is to build a standard business with active presence in strategic locations in Boston, Massachusetts and of course other key cities spread across the United States.

We will ensure that we put the right structure in place that will support the kind of growth that we have in mind while setting up the business.

In putting in place a good business structure, we will ensure that we hire only people that are qualified, honest, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. In view of that, we have decided to hire qualified and competent hands to occupy the following positions that will be made available at Food @ Your Door Step® LLC;

  • Chief Executive Officer

Restaurant Manager

Human Resources and Admin Manager

  • Sales and Marketing Officer
  • Accountants / Cashiers
  • Cook / Chef
  • Drivers / Deliverers
  • Customer Service Executives

5. Job Roles and Responsibilities

Chief Executive Officer – CEO (Owner):

  • Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
  • Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for fixing prices and signing business deals
  • Responsible for providing direction for the business
  • Creates, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization
  • Responsible for overseeing the smooth running of the restaurant
  • Parts of the team that determines the quantity of foods that are to be produced per day
  • Map out strategy that will lead to efficiency amongst workers in the restaurant
  • Responsible for training, evaluation and assessment of the entire workforce
  • Ensures that the steady flow of both raw materials / ingredients to the shop and easy flow of cooked and well packaged foods and drinks to customers as demanded
  • Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
  • Ensures that the restaurant and kitchen meets the expected safety and health standard at all times.
  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
  • Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
  • Defines job positions for recruitment and managing interviewing process
  • Carries out staff induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Oversee the smooth running of the daily office and restaurant activities.

Chief Chef:

  • Responsible for preparing delicacies
  • Makes lists and budget for kitchen supplies
  • Oversees the entire kitchen staff
  • Responsible for training new cooks
  • Makes sure that the meals being whipped up tastes really good

Sales and Marketing Manager

  • Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
  • Models demographic information and analyze the volumes of transactional data generated by customer purchases
  • Identifies prioritizes, and reaches out to new partners, and business opportunities et al
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Develops, execute and initiate new plans for expanding increase sales
  • Documents all customer contact and information
  • Represents the company in strategic meetings
  • Helps to increase sales and growth for the company

Accountant / Cashier

  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensures compliance with taxation legislation
  • Handles all financial transactions for the organization
  • Serves as internal auditor for the organization

Distribution Van Drivers:

  • Delivers customer’s orders promptly
  • Runs errand for the organization
  • Any other duty as assigned by the sales and marketing executive and restaurant manager

Client Service Executive

  • Responsible for taking orders from clients when the call or email the organization
  • Ensures that all contacts with customer (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with customers on the phone, uses every opportunity to build client’s interest in the company’s products and services
  • Manages administrative duties assigned by the shop manager in an effective and timely manner
  • Consistently stays abreast of any new information on Food @ Your Door Step® LLC products, promotional campaigns etc. to ensure accurate and helpful information is supplied to customers when they make enquiries
  • Responsible for cleaning the entire restaurant / kitchen facility at all times
  • Washes  plates and other kitchen utensils
  • Ensures that toiletries and supplies don’t run out of stock
  • Any other duty as assigned by the restaurant manager.

6. SWOT Analysis

Due to our desire and drive for excellence when it comes to running a home and office food delivery company, we were able to engage some of the finest business consultants in Boston – Massachusetts to look through our business concept.

Together we were able to critically examine the prospect of the business and to access ourselves to be sure we have what it takes to run a standard food delivery company that can compete favorably compete with other leading brands in the industry.

In view of that, we were able to take stock of our strengths, our weakness, and our opportunities and also the threats that we are likely going to be exposed to if we launch our home and office food delivery services business in Boston – Massachusetts and even in the United States of America as a whole. Here is a of what we got from the critically conducted SWOT Analysis for Food @ Your Door Step® LLC;

Our strength lies in the fact that we have a wide range of foods, snacks and drinks that can meet the needs of a wide range of customers including vegetarian et al. We have state of the art kitchen facility and equipment that has positioned us to meet the demand of products even if the demand tripled overnight or if we have a massive order to meet and emergency need.

Another factor that counts to our advantage is the background of our Chief Executive Office; she has a robust experience in the industry and also a pretty good academic qualification to match the experience acquired which has placed her amongst the top flight professionals in the United States of America.

We are not ignoring the fact that offering consultancy services and running a standard and accredited training center is definitely going to count as a positive for us.

The fact that we are setting up a home and office food delivery business in a city with other leading restaurants and food delivery businesses might likely pose a challenge for us in breaking into the already saturated market in Boston – Massachusetts.

In essence our chosen location might be our weakness. But never the less, we have plans to launch out with a big bang. We know with that, we will be able to create a positive impression and we have a proper handle when it comes to building on already gather momentum.

  • Opportunities:

The opportunities available to us are unlimited; everybody in our chosen location consume foods, snacks and soft drinks on a daily basis and all what we are going to do to push our products to them is already perfected. There are also loads of people who would want to learn how to cook different delicacies and they will readily find our government approved cooking training center highly ideal for them to fulfill that goal.

The threat that is likely going to confront us is the fact that we are competing with already established home and office food delivery businesses in Boston – Massachusetts and also there are other entrepreneurs who are likely going to launch similar business within the location of our business.

Of course, they will compete with us in winning over the available market. Another threat that we are likely going to face, is unfavorable government policies and of course economic downturn. Usually economic downturn affects purchasing / spending powers.


  • Market Trends

The Home and Office Food Delivery industry has risen slowly over the last five years while combating lackluster consumer spending and changing preferences and eating pattern. Extreme external competition from loads of new food-services concepts and an increase in health consciousness among consumers is also working against the growth of the industry.

In the face of these challenges, many players in the industry have performed extremely well, adjusting their menus and investing in advanced technology which over time has become trendy. As a matter of fact, sophisticated web-based ordering systems are responsible for boosting efficiency and improving profit margins in the home and office food delivery industry.

Going forward, the home and office food delivery industry will continue to experience growth especially as the economy improves and consumers spend more on eating out.

Another trend in the home and office food delivery industry is that despite the fact that foods and drinks are usually delivered in specially designed boxes or in delivery bags, with the aid of an automobile, motor scooter, or bicycle. Some leading home and office food delivery companies have started perfecting plans to employ the use of drones to deliver foods and drinks.

Lastly, local restaurants / office and home food delivery companies have started teaming up with e-commerce companies to make ordering quicker and more precise. Some restaurants have embraced online ordering despite their lack of delivery systems, using it to manage pick-up orders or to take reservations.

8. Our Target Market

When it comes to foods and soft drinks, there is indeed a wide range of available customers. In essence, our target market can’t be restricted to just a group of people, but all those who love the kind of foods, snacks and soft drinks that we prepare and of course those who would want to try it out.

In view of that, we have conducted our market research and we have ideas of what our target market would be expecting from us. These are the groups of people we intend marketing our pizzas to;

  • Corporate Executives
  • Government Officials
  • Business People
  • Celebrities
  • Military Men and Women
  • Sports Men and Women
  • Everyone who resides in our target locations.

Our competitive advantage

Our aim of starting Food @ Your Door Step® LLC is to build a business that can grow within the first 5 years of establishing the business to be listed amongst the top 10 home and office food delivery companies in the United States of America and also to sell our franchise.

With that in mind, we have been able to come up with competitive strategies that will help us compete favorably in the industry. We are going to be one of the very few home and office food delivery companies that will also run a standard restaurant, training school and a consultancy services.

Another competitive advantage that we have is our wide range of foods and drinks that can meet the needs of a wide range of customers including vegetarian et al. We have state of the art kitchen facility and equipment that has positioned us to meet the demand of foods even if the demand tripled overnight or if we have a massive order to meet and emergency need.

One more factor that counts to our advantage is the background of our Chief Executive Office and management team. Our Chief Executive Officer has a robust experience in the industry and also a pretty good academic qualification to match the experience acquired which has placed her amongst the top flight professionals in the United States of America.

Our large national distribution network and of course our excellent customer service culture will definitely count as a strong strength for the business.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (startups restaurants / home and office food delivery companies) in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives.


  • Sources of Income

Food @ Your Door Step® LLC is established with the aim of maximizing profits in the home and office food delivery industry in the United States of America and we are going to go all the way to ensure that we do all it takes to sell a wide range of foods, snacks and soft drinks to a wide range of customers. Food @ Your Door Step® LLC will generate income by offering the following products and services;

10. Sales Forecast

One thing is certain; there would always be corporate organizations, households, schools and government agencies in Boston, Massachusetts and in the United States of America who would always need the foods and drinks from home and office food delivery companies.

We are well positioned to take on the available market in Boston, Massachusetts and in the United States. We are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our clientele base beyond Boston, Massachusetts to other cities in the United States where we intend marketing our services.

We have been able to critically examine the home and office food delivery industry and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to startups in Boston, Massachusetts.

Below are the sales projection for Food @ Your Door Step® LLC, it is based on the location of our business and the wide range of foods, snacks and drinks that we will be offering;

  • First Fiscal Year-: $240,000
  • Second Fiscal Year-: $450,000
  • Third Fiscal Year-: $750,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and natural disasters within the period stated above. There won’t be any major competitor offering same additional services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

  • Marketing Strategy and Sales Strategy

Before choosing a location to launch Food @ Your Door Step® LLC and also the types of foods and snacks to prepare, we conducted a thorough market survey and feasibility studies in order for us to be able to be able to penetrate the available market in the cities where we intend positioning our business.

We have detailed information and data that we were able to utilize to structure our business to attract the numbers of customers we want to attract per time and also for our products to favorable compete with other leading home and office food delivery brands in Boston – Massachusetts and the whole of the United States of America.

We hired experts who have good understanding of the home and office food delivery industry to help us develop marketing strategies that will help us achieve our business goal of winning a larger percentage of the available market Boston – Massachusetts and throughout the United States of America where we intend selling our franchise.

In other to continue to be in business and grow, we must continue to sell our foods, snacks and soft drinks to the available market which is why we will go all out to empower or sales and marketing team to deliver our corporate sales goals.

In summary, Food @ Your Door Step® LLC will adopt the following sales and marketing approach to sell our pizzas and soft drinks;

  • Introduce our business by sending introductory letters to residence, schools, corporate organizations and other stakeholders both in Boston – Massachusetts and in other cities in the United States of America
  • Open our business cum restaurant with a party so as to capture the attention of residence who are our first targets
  • Engage in road show in targeted communities from time to time to promote our business
  • Advertise our business in community based newspapers, local TV and radio stations
  • List our business and services on yellow pages ads  (local directories)
  • Leverage on the internet to promote our home and office food delivery brands
  • Engage in direct marketing and sales
  • Encourage the use of Word of mouth marketing (referrals)

11. Publicity and Advertising Strategy

Despite the fact that our home and office food delivery company is a standard one with a wide range of foods, snacks and soft drinks that can favorably compete with other leading brands in the United States, we will still go ahead to intensify publicity for all our products and brand. We are going to explore all available means to promote Food @ Your Door Step® LLC

Food @ Your Door Step® LLC has a long term plan of opening outlets in various locations all around the United States of America and also to sell our franchise which is why we will purposefully build our brand to be well accepted in Boston – Massachusetts before venturing out to other cities in the United States of America.

As a matter of fact, our publicity and advertising strategy is not solely for selling our products but to also effectively communicate our brand. Here are the platforms we intend leveraging on to promote and advertise Food @ Your Door Step® LLC;

  • Place adverts on both print (community based newspapers and magazines) and electronic media platforms
  • Sponsor relevant community programs
  • Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, et al to promote our brand
  • Install our Bill Boards on strategic locations all around Boston – Massachusetts
  • Engage in road show from time to time in targeted communities
  • Distribute our fliers and handbills in target areas
  • Position our Flexi Banners at strategic positions in the location where we intend getting customers to start patronizing our foods and drinks.
  • Ensure that all our staff members wear our customized clothes, and all our official cars and distribution vans are customized and well branded.

12. Our Pricing Strategy

When it comes to pricing for products such as food and snacks, there are no hard and fast rules, the prices depend on the size and packaging. Generally, the prices for cooked food and soft drinks are affordable especially in the United States hence there is no need to employ any detailed strategies when it comes to pricing.

In view of that, our prices will conform to what is obtainable in the industry but will ensure that within the first 6 to 12 months our foods and snacks are sold a little bit below the average prices of various restaurant / home and office food delivery brands in the United States of America.

We have put in place business strategies that will help us run on low profit margin for a period of 6 months; it is a way of encouraging people to buy into our brands.

  • Payment Options

The payment policy adopted by Food @ Your Door Step® LLC is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Food @ Your Door Step® LLC will make available to her clients;

  • Payment via bank transfer
  • Payment with cash
  • Payment via credit cards / Point of Sale Machines (POS Machines)
  • Payment via online bank transfer
  • Payment via check
  • Payment via mobile money transfer
  • Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for farm produces purchase without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for our foods, snacks and soft drinks.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business.

The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked. As for the detailed cost analysis for starting a home and office food delivery business; it might differ in other countries due to the value of their money.

When it comes to starting a home and office food delivery business the major areas that you should look towards spending the bulk of your cash is in the purchase of standard kitchen equipment, delivery vans, bikes and of course renting or leasing well located facilities.

Aside from that, you are not expected to spend much except for paying of your employees and the purchase of supplies. These are the key areas where we will spend our start – up capital;

  • The Total Fee for Registering the Business in Boston – Massachusetts – $750.
  • Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $1,300.
  • Marketing promotion expenses for the grand opening of Food @ Your Door Step® LLC in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of – $3,580.
  • Cost for hiring Business Consultant – $2,500.
  • Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400.
  • Cost for payment of rent for 12 month at $1.76 per square feet in the total amount of $105,600.
  • Cost for construction of a standard kitchen – $100,000.
  • Other start-up expenses including stationery ( $500 ) and phone and utility deposits ( $2,500 ).
  • Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $100,000
  • The cost for Start-up inventory (food ingredients and packaging materials et al) – $80,000
  • Storage hardware (bins, rack, shelves, food case) – $3,720
  • The cost for counter area equipment (counter top, sink, ice machine, etc.) – $9,500
  • Cost for yogurt making equipment – $20,000
  • Cost for store equipment (cash register, security, ventilation, signage) – $13,750
  • Cost of purchase of distribution vans – $50,000
  • The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al) – $4,000.
  • The cost of Launching a Website – $600
  • The cost for our opening party – $10,000
  • Miscellaneous – $10,000

We would need an estimate of $500,000 to successfully set up our home and office food delivery company in Boston – Massachusetts. Please note that this amount includes the salaries of the entire staff member for the first month of operation.

Generating Funds / Startup Capital for Food @ Your Door Step® LLC

Food @ Your Door Step® LLC is a family business that is owned and financed by Ms. Clara Brown and her immediate family members. They do not intend to welcome any external business partner which is why he has decided to restrict the sourcing of the start – up capital to 3 major sources.

These are the areas we intend generating our start – up capital;

  • Generate part of the start – up capital from personal savings and sell of stocks
  • Source for soft loans from family members and friends
  • Apply for loan from my Bank

N.B: We have been able to generate about $100,000 ( Personal savings $80,000 and soft loan from family members $20,000 ) and we are at the final stages of obtaining a loan facility of $400,000 from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Food @ Your Door Step® LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running. We know that one of the ways of gaining approval and winning customers over is to retail our well prepared foods, snacks and soft drinks at affordable prices.

Food @ Your Door Step® LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

  • Business Name Availability Check: Completed
  • Business Registration: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Securing Point of Sales (POS) Machines: Completed
  • Opening Mobile Money Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Leasing of facility and construction of standard kitchen: In Progress
  • Conducting Feasibility Studies: Completed
  • Generating capital from family members: Completed
  • Applications for Loan from the bank: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
  • Recruitment of employees: In Progress
  • Purchase of the Needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business both online and around the community: In Progress
  • Health and Safety and Fire Safety Arrangement (License): Secured
  • Opening party / launching party planning: In Progress
  • Establishing business relationship with vendors – wholesale suppliers of food ingredients, event planners, and transportation companies: In Progress
  • Purchase of delivery vans: Completed

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Fuel your business with great food

Treat employees and clients to corporate meals. Simplify food delivery that’s customizable to your business, whether you want to provide meals in the office, for remote workers, or at a customer meeting.

Business meals are great for any occasion

Offering food is an effective way to reward employees and engage customers.

Meals in the office

Treat employees to in-office lunches. Let employees choose a delicious meal while they stay within budget and policy.

Meals after hours

Keep your late-night employees fueled with their favorite meals. Set time, day, budget, and item restrictions with a meal program or provide vouchers to employees.

Meals at home

Offer stipends for remote employees, or encourage virtual event attendance with meal vouchers. You can set rules based on location, time, and much more.

Meals while traveling

Whether for traveling sales teams or employees at client sites, you can set up meal programs to make sure they’re well fed no matter where they are.

Meals as an employee reward

Let your team know that you value them by sending a voucher or an Uber gift card* they can use in the Uber Eats app to get meals delivered right to them.

Elevate team meals with an automated in-office meal plan. Set up recurring group orders, use auto-checkout, and send daily reminders for easy customization by employees.

Meals for celebration

Arrange boxed catering for special occasions like welcoming a new team member, acknowledging work anniversaries, or celebrating holidays. Group orders allow everyone to choose their favorite items, while enjoying together. Uber Eats can help make any celebration memorable.

Meals for events and conferences

Provide vouchers and gift cards to encourage in-person or virtual attendance among clients, customers, and partners.

Meals as an incentive

Cover the cost of lunch by sending vouchers to your top sales prospects. Food always helps to get the conversation started.

Meals as a reward

Show your appreciation for their business with a voucher or an Uber gift card* they can use to get tasty treats delivered right to them.

One platform gives you the control to provide meals in multiple ways

Whether you want to give employees a monthly meal stipend or cover the cost of a single meal, our flexible suite of solutions has you covered.

Meal programs

Create weekly or monthly meal stipends for your employees, who can then order on Uber Eats. It's easy to set restrictions for time of day, location, and meal budget.

Meal planning

Put in-office meals on autopilot for your whole team. Use the meal planning feature on to schedule recurring group orders and have your employees add their favorite options through daily reminders.

Show your appreciation for clients and employees with Uber gift cards for rides and meals that will never expire.

Cover the cost of a single meal by sending employees or clients a meal voucher to be redeemed on Uber Eats. You only pay for what is used.

A seamless ordering experience from start to finish

Global restaurant selection.

Choose from your city's share of the 825,000+ merchant partners available worldwide on Uber Eats.

Diverse meal options

Pick from a variety of cuisines and dietary preferences, including vegan and gluten-free.

Convenient search filters

Filter by cuisine, delivery time, rating, price, and more to find exactly what you’re looking for.

Group orders

Organize team meals more efficiently by letting individual employees add their own items to shared group orders .

Advance scheduling

Schedule an order ahead of time for an important event or meeting, even from restaurants that are closed when the order is placed.


Select auto-checkout and we’ll place the order for you at the deadline selected. Available only in a group order.

Multiple carts

Create or participate in multiple orders at once, and easily view all carts from the Uber Eats app or site from one place.

Bill splitting

Seamlessly split the entire bill, including taxes, fees, and tips, when placing a group order.

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Integrate with expense tools like Concur, Expensify, Certify, and Chrome River to make bookkeeping easier and more seamless.

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Use automatic e-receipt forwarding so employees don’t have to connect their SAP Concur account with their personal Uber account.

Top-rated couriers

Have Top-rated couriers assigned to your orders, with ratings of 90% or higher, to ensure your meals are handled by only the best.

Premium support

Get access to premium support agents 24/7, either by phone or live chat. The US number is 800-253-9377.

Why Uber for Business? The proof is in the platform

Available globally.

Uber for Business is available in 6,000+ cities across 32 countries, making it easy to scale employee meal solutions to current international offices, or as you grow.

One platform for meals and rides

Easily manage employee rides and eats on one intuitive platform and avoid dealing with multiple billing systems, vendor invoices, and more.

Focused on sustainability

Whether it’s multimodal delivery to cut down on emissions, utensil opt-in to reduce plastic waste, or group orders to improve efficiency, we operate with sustainability in mind.

More ways to save

Set spending limits on meal programs or offer vouchers (you pay only for the amount used). Plus, order by group size to avoid bulk orders. Additionally, sign up for Uber One for added discounts.

Start fueling your business with great food

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Suzanna Hodder , Workplace Manager, BetterHelp

Explore more resources

Simplify team meals with group orders.

See how group orders with Uber Eats help bring camaraderie back to the table—whether in the office or at home.

Retain top talent with meal programs

Discover how meal programs can help revitalize employees and increase engagement, one meal at a time.

Stand out with Uber One membership

Read about how an Uber One membership gives your business and employees savings and members-only perks.

Frequently asked questions

The options for food delivery to your office include setting up a group order for team lunches or a meal program with spending limits and location restrictions so employees can order from Uber Eats on their own.

The Uber for Business platform is free to enroll in. Your organization will be charged for costs associated with placing meal orders on Uber Eats, as per usual.

You can get started today by signing up to access the Uber for Business dashboard. Signing up will require verifying your work email and adding a payment method to complete account setup (don’t worry—you won’t be charged).

If your business has more than 500 employees, you can also contact our sales team to help get you set up for more custom needs.

A meal program can be customized to meet your business needs by setting up usage rules for time, day, item restrictions, spending limits, location, and more. Learn more here .

Yes. Meal programs through the Uber for Business dashboard are very customizable. You can create as many programs as needed to customize for location and spending limit.

A business of any size can use Uber Eats food delivery service for their office.

To start a group order, select a restaurant and tap the Group Order button. Customize your settings, add participants, and place orders. To learn more, visit this page .

If you’re an Uber for Business customer, you and all your employees get access to highly rated premium support agents, available 24/7. You can contact Support through live chat or in-app support. In the US, phone support is available by calling 800-253-9377.

Uber has many initiatives to improve sustainability metrics , including:

Multimodal delivery: Couriers have the option to make deliveries by walking or using bikes, scooters, or electric vehicles. Through a variety of partnerships, Uber is making it easier for couriers to access greener vehicles.

Group orders: Uber Eats users can place group orders with friends or colleagues to share a courier on an order from the same restaurant. Batching orders improves efficiency and reduces duplicative travel and emissions.

Utensil opt-in: To reduce plastic waste, Uber Eats users must request utensils and straws, as these are no longer automatically included in meal orders.

Neighborhood pickup: Uber Eats displays a pickup map with a wide selection of neighborhood restaurants where customers could choose to walk and pick up their orders in person.

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Food Delivery Service Business Plan

JAN.06, 2014

Food Delivery Service Business Plan

Food delivery service is an amazing business idea. It is trending across the world and the popularity is only increasing. The online food delivery is such a latest service that the availability of market opportunities is ever flowing. Yet, another gripping factor of the food delivery service is the small amount of investment needed to start the food business. Anyone who dreams of leaving the job and starting their own food business can do it. About 5000-6000 dollars is all that is needed to be the proud owner of a food enterprise. The budget and the low risk factors make the food delivery a favorite business to start and run. It is a hit among all the young entrepreneurs too.

Hang on! Before you go ahead and make an investment on your new food business endeavor there is a vital thing to do. You have to first craft a premium quality food delivery service business plan. Then, with determination set out following your passion to have your very own food business. If you constantly work hard with complete dedication, nothing can stop you from taking your food business to heights of success.

Models of Food Delivery Business

Delivery Service Business Plan

Delivery Service Business Plan

The food delivery business covers a vast arena. There are various kinds of food delivery. You can choose to start any type of food delivery business as per your preference. As per the service there are home delivery food business plan, food ordering online business, partnered food delivery business and so on. To assist you different food delivery business models have been briefly discussed as follows:

Local Food delivery Business Model

A local food delivery business model is that where the owners chooses to stick to the home area. Doing food business in the local area has some positive sides like the market, prevailing competitors, mode of communication, customer likes and dislikes, etc. are known to you. But, there are certain risks associated to running the food delivery locally. A major risk factor is customer security. The customers may not be steady which can affect the food business adversely.

Organized Food delivery Business Model

As compared to the local food business model, it is far safer to have an organized one. In an organized food business model, you can choose to have a bonded support for all your food supplies. This process is much consistent and structured, making it a better option that the previous one.

Common Health Food Delivery Business Model

In this particular type of model, your thought-process must be focused from consumer’s angle. There is need of doing extensive research of the marketplace to learn which products are already available in abundance. This will reveal the missing products in that particular market. Offer consumers the products that are not readily available to them. Why will any consumer be interested in your products if you offer something similar to other food delivery company? Think of new food products and introduce it in the market. It will attract maximum customers. Thus, by offering new and scarce products, you will be able to reap the best of the market. To make an impact in the market, it is essential to supply unusual products. For instance: Provide nourishing baby food, healthy food for pregnant ladies, organic drinks and so on.

Diet food Delivery Business Model

Currently, majority of the people are conscious of what they eat. Being fit has become a priority. Everyone is focused on exercising and eating carefully. Folks are serious about maintaining a daily diet, calorie intake, amount of sugar/salt, etc. In these conditions, introducing diet foods can be a turning point for your food business. These diet foods can be beneficent to keeping fit, losing weight, also may be good for body ailments. Of course, running this sort of food business comes with massive responsibility. The main idea is to concentrate upon- supplying diet foods which are healthy as also tasty. This, when achieved can make your food business rule the market.

The Dubba-walas delivering food to hundreds of people daily in the metropolitan city of Mumbai, in India, is a brilliant example of successful food delivery service. This Mumbai food delivery service has the six-sigma awards in its bag. Anyone willing to be inspired by the food delivery business should read about the Mumbai dubba-walas.

Food Delivery Business: Know the Most Important Pointers

food delivery business plan

Enlisted below are 5 major pointers that can prove to be hugely profitable for your food delivery business endeavor:

  • Market research: The primary most significant aspect of the food business or any other business is market research. This opens the eyes of the food business owner. The entire market situation is visible clearly. This enables to shed all pre-conceived notions and start afresh. Understanding the market allows to carve the path where you should head. It also helps eliminate the paths that have already been taken by other similar food services. Clarity of market knowledge aids in making sound decisions. It helps decide the precise types of food items to deliver to customers through your food business.
  • Long-term goals: A clear mind-set is very important to be specific in terms of the new food business venture. Having a broad all-encompassing food delivery business idea won’t take you anywhere. The point is to being very specific and far-sighted. Utilize all the market research options through which you can collect abundant data before actually entering the food business arena. You can do the research on your own. Use whatever data is already available or you can also outsource it to professionals. Utilize all the information gathered from market survey, to decide on your food products and services. Jot down, long-term goals in your business plan for food delivery service.
  • Stand-out: There is no use is doing what everyone else is doing. Make your food business stand-out with fresh foods and transfer options. For instance: If your selected market area doesn’t have any service that delivers food from 8pm-11pm, then you must target those customers. There are students, night-shift employees and working couples who want to order their dinner. So, you can benefit by delivering food or meals at odd hours. Be original with your business plan food delivery service but also keep in mind the market. To beat your competitors come up with fresh ingredients, up-to-date menus, and so on. You can also add something innovative to your existing food products.
  • Charge Carefully: The price charged for your food items plays a crucial part to your food business success. You cannot charge as per your will. Firstly, you have to do thorough market survey. Check the rates charged by your competing food businesses. Depending on the market analysis, set the prices for your food products and meal platters. Don’t charge the customers too low, otherwise your food business will run in losses. Neither can you charge too high or else the customers will not order. Strike a balance while charging so that you and your client both have profits and, the customer too is content.
  • Constantly Evaluate : When you are running a food business, there is always the risk of your business becoming stagnant. To eliminate that from happening, you must regularly evaluate your food business condition. You must also keep checking the competency and keep updating your plan for food delivery service. The frequent evaluation will give you the idea as to where your food business is going right and where it is lacking behind. This way you will be clear about the changes you make to keep your food business spinning money.

Online Food Delivery Business Plan

lunch delivery service business plan

Online food delivery services get piping hot yummy meals straight the home. The USP of these online facilities is that anyone can place any food order via a smartphone/tab with internet access. The mouth-watering food being delivered is fresh, healthy and reasonably priced. The online food delivery system is in fashion.

Are you interested to benefit from the online food delivery system? Then read on to discover how you too can start an online site for ordering food. For better grasp of the market dynamics, an idea of the revenue and business model is a must.

A Basic idea

Any individual using an online food ordering website would have to first sign up. The site will lead the user to give other relevant information. For instance: The address where the user wants the food to be delivered, a phone number for reaching out at the time of delivery, choosing the dishes and the delivery time. The choice of availing daily delivery or on select days is also there for the user’s convenience.

Revenue Model of Online Delivery Policy

The revenue model is quite straightforward. The more the number of food boxes delivered per delivery, the more the profit.

Chief Features of Website to Focus On

Do not get lost amidst the thousands of online food ordering sites. To make the site better than your challenging counterparts, designing it brilliantly plays a crucial role. It will draw in maximum customers. A detailed description of website features that makes it a user-friendly online food delivery portal has been discussed as follows:

To make your homepage attractive:

  • You need to focus on the Top banner. The key elements such as sign-up or sign-in are present in it.
  • The banner image should be tactically built. All the special food items should be displayed online, in a manner that lures the users to place an order.
  • The tagline must be striking as well as greeting
  • A search bar having a location selecting list is essential, because the food delivery business is location-based.
  • A homepage segment on customer feedback. It will allow a path to influence users to opt for your online food delivery service. The reviews and consumer testimonials together work like magic to drive customer traffic to the website. Both start-up businesses as well as well-known business brands can benefit from it. Majority of the first-time users rely on the reviews and testimonials to decide whether to order food online or not.

How-It-Works Page

This page assists new-bees to learn how the online food delivery functions. Any user not knowing about it can read this page and learn the simple process. It may include info about-

  • How the online food ordering works
  • Delivery of online ordered food/Meals
  • The Payment Options for food ordered online

Log-in & Sign-up Page

This page has to be easy and quick. No user would be interested in filling a complicated online sign-up/log-in form that takes too long to complete. There is also the choice to have a pop-up than a full-fledged log-in page. The convenient one-click online login through social networking sites is quite popular. It is very much preferred by users. You may also maintain the customary email sign-up/ log in.

Pre-activation verification system

This is a system where in order to activate their user accounts online the individual has to give an email confirmation. This is necessary as it cut down the possibilities of spam accounts. For phone verification, a One-time-password (OTP) can be sent to the contact number provided by the user.

Account summary

A food ordering website has to have this as it shows all the main details related to the use. User information like- contact details, delivery address, wallet balance and contact details.

As stated above, the homepage has to have a search bar as it plays a vital role. Once the user input the location. Next, the selection for preferred meal such as whether the user wants breakfast, lunch, or dinner must come up. This when chosen by the user, will give the idea of the delivery timing.

When you have a home delivery food business plan , then delicious and personalized food packages are a must. It should be healthy too. Those you order online for their breakfast, lunch or dinner would want foods that are tasty and light, rather than greasy and heavy to digest. Furthermore, rotating the menu and having something new on the list will keep your regular customers interested. They won’t get bored of having to eat the same cuisines and move to other food delivery choices.

The listed food should be:

  • Well-designed
  • The images of meals platters and foods should be of high quality. Do ensure that the pictures displayed are not of too high resolution, otherwise the loading time will increase and it can really make users leave the site.
  • To keep customers interest in mind, it’s best to have vegetarian cuisines separated from non-vegetarian dishes.

starting a lunch delivery service

Order Placement Process

This need to be kept fast and easy. First, the user would choose the food from the menu list to order. The order place process follows after the food selection process is complete. The user by typing in the contacts details should be led to verifying the order. Next, comes the adding of the delivery address. If the user has saved a default address for delivery, it will show up and can be selected. The final step would be the payment process followed by order confirmation. The user may select the preferred mode of payment such as COD (cash on delivery), debit/ credit card, or Net banking and be done with the purchase easily. The online food delivery business plan needs to mention all the facilities you offer. The online delivery system is a recent market trend and you must surely try it.

Why you need a Delivery Service Business Plan?

The food business can be a start-up or an established one, a business plan plays a crucial part. If you are into food delivery service, then you would need a business plan too. Many food business owners have no idea as to how a ‘business plan’ is to be written. There are several questions that may come up. Why would a food delivery service need a business plan? What sort of benefit will such a plan do to food delivery? Most of the business heads, especially those of a start-up food delivery business feel this way.

Why build a food delivery Business Plan?

A business plan is a document having all the information about your food delivery business. This allows you to present it to anybody interested in supporting your food delivery business venture. It serves more than one purpose:

  • A business plan works like an elaborate design encompassing all the deeds required for launching a food delivery business. Additionally, it also works to enhance an already established food delivery business. It has all the intricate business details of the food delivery service (time of delivery, types of food that customers can order; online, phone and textual modes of ordering food, etc.). The market of the food delivery service is mentioned (whether there are other food business, is it a competitive market area, etc.). The food delivery service’s management details are also touched.
  • A food delivery business plan works as a benchmark. You can calculate how well your food delivery business has achieved the set targets.
  • A food delivery business plan works as an instrument to attract lenders and acquire business loans. It also aids to grip the attention of many other company owners. If your food delivery business plan can make an impact then you can get monetary support. You may also get other resources to support your food delivery service.

food delivery business from home

What is the Business Plan Standard Format?

A food delivery business plan is usually seen to cover some familiar elements of a food service. Here’s a common format of the food delivery business plan. It will give you a rough idea as to how to a business plan is to be organized.

  • Executive Synopsis
  • Keys to Success
  • Company Synopsis (It gives a basic idea of the food delivery company’s background and history)
  • Product Description
  • Market Analysis Synopsis
  • Strategies and Execution Synopsis
  • Management Synopsis
  • Financial Analysis

Some business plan may include some further food business and service information. For instance: the company operation methods, the owners, the management, strategies for products and service promotion and marketing and soon.

3 Different Tools to Build a Business Plan Easily: Template, Software, Sample

A large number of services choose various alternatives when crafting a business plan  for their company. Some approaches are quick and easy, while some take time. The diverse tools used for crafting a business plan includes- business plan template, trying a business plan software, downloading a sample business plan, or hiring a professional consultant to build the business plan for you.

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Business Plan Template

Are you are short of time? Do you want a finished business plan right away? Then, opting for a business plan template can be a great idea.

What is a business plan template?

A business plan template is basically a draft that is already written. The entire business plan is pre-written by professional business plan expert with some blanks left to be filled by individual business owners. You just need to fill in your names and it will become your very own business plan. That is to say, for a food delivery business plan template, browse through the available templates in a website offering business plan templates to find a matching one. Sometimes, the templates don’t have spaces or gaps but have some dummy names which you need to change.

At times, it can be tough to find a matching template. To resolve this issue some website template online services provide a form. Filling in the requirements helps them to find a suitable template. You can jot down some specifics about your food delivery service. For instance: Pointers like, whether you provide breakfast/lunches/ dinners and get a similar business template offered immediately. Once the appropriate template is found, the business owner needs to fill in the personal details in the template and it will be ready. Personal details such as name of the company, the precise services offered, financial date and so on are to be changed.

Is a tailor-made business plan template reliable?

It is pretty common to have doubts when selecting a food delivery business plan template. There may be several questions that cross your mind. Will a template be accurate? Is it safe to depend on a template to build a business plan? How much will it cost? To make a sound decision it is best to see both sides of the coin. So, let’s glance through the positive as well as negative sides of using a business plan template.

Advantages of Business Plan Templates

lunch box delivery business

Shows Business Plan Outline

A top quality business plan can be very useful to give structure to your thoughts. You will obviously have several things going on in your mind about your food delivery business. But, it can be very difficult to express the thoughts in writing. Often, you may clearly know what you wish to write about your food delivery service but do not know how to start a business plan. A food delivery business plan template can come in handy at such occasions. It works like a guideline. Rather that staring at a white sheet it is a good choice to download a template. It gives the basic outline of a typical business plan. You can just insert any information as per requirement. You also can modify it according to your desire. Download Sample From Here

Provides Detailed Instruction

A first-class business plan template offers a clear idea of how to arrange all the information. When drafting a business plan for your food delivery service you have to keep in mind the investors. It should be written in a manner so that it is organized aptly for the investors to understand your plan and be impressed. It gives a step-by-step instruction to build your food delivery business plan.

Can Be Depended Upon

A superior quality template for business plan is SBA approved. This makes the plan a reliable one. There may be many business plan templates on food delivery service that you come across. Check which templates have the SBA stamp of approval! Those that have the stamp are written in the correct manner. You can use it to craft your food business plan.

Industry Specific and Customizable

The business plan templates are available in a large number. They cover a wide range of businesses and services. For instance: The restaurant and hospitality section envelopes a vast number of services. A food delivery may be big or small, serve a particular dish or have specific delivery timing. A breakfast delivery service business plan will not be similar to a dinner delivery business plan. The availability of such specific service templates is a huge benefit. Additionally, there is also the scope of modifying and personalizing the plan as per business specifics.

They are Free

The best part of a business plan is that they are free. Any business owner can browse through websites offering business plan templates and download them for free.

Limitation of Business Plan Templates

home delivery food business plan

Bulk Information Input Ha to be Done Personally

Do not hold the misconception that a template is the final draft completely ready for use. It is a guiding outline of course. But, it’s not a business plan that you can immediately use. After getting a suitable template that fits your food delivery service, you have to work on it. There are several sections that will require accurate input. Take for example, you will need to do all the calculations and insert the financial spread-sheets. This can be tough and time-consuming.

Inserting Spread-sheets from Excel to Word document is Tough

It may not strike you when you download a free template. You realize how complex it is to fill all the data from Excel to Word doc, only when you actually try to do it. Again, while altering the numbers, keeping all of it at par with the latest data is difficult. Additionally, there are the diagrams, tables, and suitable pie charts to be incorporated in the food home delivery business plan template.

Inadequate Instructions

The free templates most often lack in providing proper instructions. This makes it very difficult to craft a business plan. This stands true especially for those who don’t know the exact procedure of writing a business plan. Proper knowledge of the business plan writing procedure is a must to put everything in its proper spot. Moreover, with the inadequate instructions, building the business plan can be an excruciating task.

Finding Appropriate Good Quality Template Is Tough

There are innumerable services offering huge number of templates. Finding the most apt template can be an exhausting task. Furthermore, there are some services that try to cheat customers with a poor quality template. Distinguishing the services offering trustworthy first-rate food business plan template, from those services that are unreliable, can be quite difficult.

Some Sites Charge Fee

Do not be fooled by some shrewd services that try to deceive business owner into paying for a template. Avoid all such sites that charge a fee for a template. Even if they charge a small amount, don’t pay for a template which you can easily avail for free!

Nevertheless, a template can be useful to any business owner seeking a rough idea of how a business plan is crafted correctly. In addition, a template is easy to download. It gives the push that is needed to begin with the business plan writing process. Lastly, being free there is no harm in trying out a template as it might actually be very helpful.

Business Plan Software

Besides the templates there is the business plan software to assist business owners to build an excellent business plan. So, in case the template fails to fulfill all your expectations, then this can be a good pick. Business plan software offers the apt directions and flexible approach sought to complete a business plan. It can be used to develop a business plan for food delivery service.

There are innumerable software tools available online that claim to aid you in building your service business plan. Not all of them are good. It is easy to distinguish good business plan software from a bad one. All you need it to know are the few things that are present only in the best software. Some of the attributes found in top-quality software are:-

  • Guiding help for each and every step of forming the business plan
  • Video Lessons for better understanding
  • The necessary financial estimates are detected automatically
  • All the data is automatically arranged in the right order
  • Diagrams, charts are put in place

When preparing the business plan for your food delivery service using first-rate business plan software can prove to be a smart move. It saves a lot of time. Maximum business owners, not aware of the business plan software, waste a lot of time in documenting Excel spread-sheets in Word. All such complex task is easily achievable within minutes through the software. That spares the business owners ample time to focus on the other major business areas. Still, if there is any trouble experienced when using the software, there are professionals to help out.

Business Plan Sample

There is yet another tool that can be of great use to you. It is a business plan sample. There are many who confuse a sample with a template. Both are different.

A sample is basically where the entire business plan is written out by an expert. Unlike the template, there are no gaps or blanks in a sample to be filled by the business owner. A sample writer is a professional, trained and experienced in writing business plan examples on various topics. The samples are well-written, proof-read and are arranged as per the standard business plan format. It is easy to locate such samples. There are multiple services who publish business plan documents on their website. Some services charge some fee while many offer it for free.

Download Sample From Here

Steps to Find a Suitable food delivery business plan sample

  • To find a meal delivery service business plan sample a business owner needs to visit a site offering sample business plans. There is huge number of websites available so finding one isn’t tough.
  • Once such a site if located, the business owner has to click on the business plan samples under the “Restaurant and Hospitality” section.
  • The “Restaurant and Hospitality” page will have a sub-page with business plan written on food delivery service only. Click on that.
  • Once there, you need to see if you can allocate the business plan specific to the service you offer. For instance, whether your service caters to a particular age group- kids, students, office employees, senior citizens, etc. Then, there are specific cuisines served. Also, your service may have a particular delivery timing focusing on breakfast, lunch or dinner. Check that topic which matches your precise business services .
  • If you cannot find the befitting food delivery business plan sample, do not leave the page. There are uncountable samples and it is common not to find what a befitting one. At such instances, you need to call or drop in a form in the website’s contact page. The form usually contains some questions. Those queries, when answered, allows the attendant to know which business plan sample you need exactly. Then, the service assistant helps to find the specific food delivery service business sample for you.

The sample will have everything written down in a manner that would impress the investing clients. Still, since it is a pre-written document, it is likely to be based on general information only. To make it your own food delivery service business plan , it is best to modify the document. Insert all the vital information that can make your food delivery service stand out. Remember that sample is available for use to everyone running a food delivery service. Therefore, edit and change as much as possible to make it a unique and excellent business plan.

If you are short of time you can get professional help. You can directly speak to a professional via emails or the phone. They will customize the sample business plan as per your preferences. They generally do it through a step by step interview process. They ask questions and take your inputs regarding each and every part of the business plan. Ultimately, the completed draft is given to you for review. If you need further changes, you need to point that out. The experts will make all the necessary modifications and send you the finished food delivery service business plan sample, ready for use. Unlike a sample which is readily available for free download; you may have to pay some amount for a tailor-made business plan sample.

Business Plan consultation

If all these fail, you can hire a business plan consultant. There are services that have website portals. There you can find all the details about consultants. They are professional having expertise in building business plan for all sorts of business. It may be a small start-up business or a big renowned one. The crafting of a business plan consists of many intricate detailing at each segments. Furthermore, impressing an investor is not an easy job. A template, software or sample can be helpful. But, to achieve the impeccable business plan specifically designed for your service would require an expert help. This is where a consultation can aid you. You can find all their qualification, experience and previous business plan designs before hiring them. You can speak to them and clear your apprehensions.

They are trained exclusively in crafting business plans. Hence, you can be assured that you are in safe hands. They know their job well. Moreover, you can always share your thought-process and what you need your business plan food delivery service to look like. They being experts in crafting business plans doesn’t mean they will disregard your inputs. On the contrary, they will take develop the business plan exactly as per your expectation. Additionally, the final draft will be in correct format. Its originality and accurateness will grip the investor’s attention and impress them thoroughly.

Lunch Delivery Service

The lunch delivery service is a latest business trend. Large numbers of entrepreneur’s are taking major interest in this particular business. Firstly, this is a very affordable start-up business endeavor. Secondly, it is up to the business owner whether s/he wants to do the business on a small scale or a large one. The recognition and classification of the services areas, various kinds of lunches to be delivered, all come within the lunch delivery service business plan.

Reasons for popularity of lunch delivery service in the offices

restaurant delivery business plan

The on-set of businesses delivering lunches at offices has been a huge relief to workers across the world, majorly in the metropolitan cities. The lunch delivery business has been hugely popular among the masses, especially office employees, mainly because-

  • The present times, when everyone is busy working, there is little time for cooking and packing lunches to work.
  • There is no time to go visit a near-by restaurant during lunch-breaks. Often even not enough time to go to the canteen. Thus, the afternoon meals delivered at desks are a great solution. It is a superb way-out especially for those employees who are busy working at desks during lunch hours.
  • This is an affordable in-budget option. Ordering an expensive fancy meal at the restaurant can be somewhat off-budget.
  • This is a perfect for offices with no canteens or near-by eateries.
  • The office canteens have limited options. The rush during lunch hours often exhausts the available dishes. Quality of food is at times poor. Having the same food every single day becomes monotonous and boring.

2 Options for Food Delivery Business

The business owner has two ways to go ahead with the business delivering the lunches on the desired customer location:-

Option 1: The owner running the service can choose to do the whole thing. Various stages are involved in this business. Starting from taking the customer’s order to buying the ingredients, cooking the food, organizing, packing and delivering it to them on time. The service owner may opt to undertake all the responsibility.

Option 2: The business owner can choose to sign an agreement and team up with a food company owner. In this option, the responsibility is shared between the food company and the business owner delivering lunch-packs. The food company handles the first part- cooking plus packing the lunch as per customer order. The owner of the food business handles the second part- delivering lunch-packs to customers.

3 key Elements of Lunch Delivery Business

The popularity of services delivering lunches has inspired people from different backgrounds. The youth, housewives, mothers staying at the house, retired individuals, as well as others from diverse walks of life are becoming fresh entrepreneurs. Their business has been profitable due to its low-cost investment and high-demand feature.

There are 3 key elements of running the business of lunch delivery:-

  • Primarily, it’s compulsory for every business associated with delivering food to have the basic permit. A green signal from Health Inspection Department is also a must.
  • An appropriate place is needed to systematically arrange all the food.
  • To carry the lunch-packs to the customers a suitable mode of transport is necessary. For example, food trucks, vans, etc.

10 Things to Represent in the Business Plan for Lunch Delivery Service

  • The factors suggesting that the lunch delivery service is an exclusive one. Factors like- a stand-out lunch menu, regional cuisines, use of fresh local herbs, organic ingredients, prompt deliverance, zero competitors within the vicinity set for lunch delivery, personal request based meals such as sugarless, less salt/chilly, less calorie, and so on.
  • There should be clarity of the starting investments made for purchasing all the items. All the paraphernalia which comprise of- the kitchen utensils, movable refrigerator, ovens, coolers, and also delivery van.
  • Information of the food supply and wholesale vendors is to be stated. Needs of the working staff too requires illustration.
  • Marketing strategies restaurants to form, maintain and boost the customer base. Face-to-face marketing, building online food business website, circulating menu brochures, sending mails directly, etc. being some tactics of achieving it.
  • Having a place for food assembly, which fulfills the criteria set by the Health Department
  • Wide range of menu choices. Rotation of the menu at regular intervals depending on seasonal change, ingredient availability, customer preferences, etc.
  • Routes selected strategically depending on locations that have large number of offices, and also buildings where meetings and social events are held.
  • The range of specific target consumer like- office staff, private parties, community gatherings, corporate events, visitors residing in lodges, societal occasions, and formal conferences.
  • Different kinds of lunch packing, along with the diverse substances used for packing. Examples would be- lunches packed in boxes, paper packs, steel cases, plastic containers and so on.
  • Financial statement asserting the overall performance of the food business in the last 5 Years. It must cover the complete expenditure details. For instance, money spent in buying ingredients, food packaging charge, staff fees, charges for making health department permit, insurance bill, and, transportation price.

5 Things That Play a Crucial Part in the Business Providing Lunch Delivery Services

fast food delivery business

  • Food delivery business entrepreneurs must have excellent management skills.

It’s essential to plan-up in advance to get the lunch ready on due time. It is important to make the plan full-proof. A back-up plan for any emergency situations is important as problems may crop up at the last moment.

  • A dependable vehicle for delivering the packed lunches/food is vital.
  • Company promotions displaying that all deliveries will be made exactly on time have to achieve it in real. Before making any promises on delivery timing to the prospective customers it is best to clarify certain doubts. For instance: Will it be sensible to give such assurance when providing food delivery service in a busy traffic zone? Will it be possible to deliver lunch-boxes as per time in a place of high populace?
  • The owner of the food business must understand the competitors well. At the time of introducing the lunch delivery service business plan to the investors, every fact must be revealed. All records of similar lunch/food delivery businesses such as near-by food joints, restaurants, etc. need to be mentioned.

Our consultants have an all-embracing knowledge and experience in food delivery business plan development in the hospitality and restaurant industries. Reaching out and hiring a consultant is very easy. You can simple call or fill in an online form with your requirements and a consultant will get in touch with you shortly.

Download Food Delivery Service Business Plan Sample in pdf

OGScapital also specializes in writing business plans such as personal chef business plan sample , business plan for a pizza shop , business plan for seafood restaurant , business plan for a startup Subway , fast food restaurants business plan , BBQ business plan and many other business plans

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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How to Write a Food and Beverage Business Plan + Sample Business Plan PDF

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Elon Glucklich

7 min. read

Updated February 17, 2024

Free Download: Sample Food and Beverage Business Plan Templates

The food and beverage sector is booming. Restaurant openings rose 10% in 2023 compared to 2022 — even higher than in pre-pandemic years.

From fine dining to food trucks, farmers to brewers, and wholesalers to coffee makers, there are opportunities across the food and beverage industry. 

But starting a business without covering the basics — your operations plan, marketing tactics, financial strategy, and more — carries huge risks. 

That’s why we recommend you write a business plan.

  • Why write a food and beverage business plan?

Writing a business plan is an easy first step that you can start for free. Plus, businesses that take time to plan are significantly more successful than those that don’t.

Many food and beverage establishments fail because of one of the following:

  • Poor inventory management
  • Underestimated expenses
  • High employee turnover
  • Misjudged the size of their market

Writing a business plan can help you:

  • Develop processes for managing inventory and logistics
  • Understand your cash flows and create a realistic expense budget
  • Budget for competitive employee pay that increases worker retention
  • Analyze your competition and determine how big your market is  

If you’re looking for funding from investors for your business, you’ll definitely need a business plan.

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  • How to write a food and beverage business plan

Many business plans follow a standard format and you can use it as a starting point when writing your own plan. Here’s what that includes:

Executive summary

  • Company summary and funding needs
  • Products and services
  • Marketing plan
  • Management team

Financial plan

For food and beverage companies, you must give extra attention to your market analysis, operations plan, and financial forecasts.

If you’re ready to start, download a free business plan template and fill it out as you read this article.

A sample business plan outline for a food and beverage business.

Every business plan should include an executive summary . It’s a brief outline summarizing the plan, no more than one or two pages.

We recommend that you write the executive summary last after fleshing out the details of your plan. 

Just summarize the vision for your business, describe your offerings and target market , and touch on your management team and financials. Don’t go into tons of detail — just provide a high-level sense of what you want your business to accomplish.

Opportunity: problem and solution

This section of your food and beverage business plan describes the opportunity you hope to capture.

Maybe you’re a farmer looking to diversify your revenue streams by distributing to grocery stores. Or a bar owner with high-end liquor that competitors in the market aren’t serving. 

Whatever your business is, describe the gap in the market and how you aim to fill it.

If you’re operating a more common type of business, like a restaurant , you can probably keep this section short. But it’s useful to document what makes your business unique and it will help focus your sales and marketing efforts later on.

Market analysis

In a field as crowded with competitors as the food and beverage space, a detailed market analysis is essential. 

Your focus should be on identifying the specific customer segments you aim to serve. 

Maybe you’re a butcher with connections to fresh livestock. Will you be more successful selling directly to consumers, or should you focus on selling to grocery stores and markets in your area?

Or, you’re opening  a diner. Should your menu focus on healthy meals or easy-to-make child-friendly options?

These are the types of questions that market research helps you answer. This section should detail the defining characteristics of your target market, including the demographics and preferences of your ideal customer and the size of the market you’re targeting. Market research questions specific to a food and beverage business could include:

  • Business location and characteristics
  • Area income
  • Local food and beverage preferences
  • Existing food and beverage options 

Elaborate on how your food and beverage offerings align with that target market ’s needs. Remember, you can’t please everyone, so focus on a specific group of people or type of person and build out from there.

Marketing and sales

For food and beverage businesses promotions are how you stand out and seize a share of your market.

The marketing and advertising chapter of your business plan is where you’ll detail your strategies for capturing the attention — and loyalty — of the customers you identified as your target market in the previous section.

With so many options for consumers in the food and beverage space, you’ll likely have to rely on multiple marketing channels , including::

  • Advertising on websites, television, and in relevant publications.
  • Content marketing — developing an engaging website and writing blog content that’s search engine optimized to drive traffic to your site.
  • Engaging with your customers on social media.
  • Offering discounts and customer loyalty programs.
  • Appearing at food and beverage industry trade shows and community events.

It doesn’t matter how delicious your recipes are, how fresh your crops are, or how innovative your cocktails are — if you don’t operate efficiently, your business probably won’t last long.

The operations strategy may be the most detailed section of your business plan, especially if you’re writing it for a bank loan or investment. This section describes how you will run your business day to day.

When writing the operations section, describe the following:

Physical space

Whether it’s a restaurant, a farm, or a food transportation business, describe the space you’re operating in, and all of the physical assets and equipment you’ll need to be successful. 

If it’s a sit-down restaurant, consider including a floorplan mockup in your appendix.

Supply chain 

List the suppliers and partners that get your product to customers. Think about the businesses you purchase ingredients from, the warehouses that goods are stored in, and the trucking companies that deliver your products to grocery stores. 

These are your supply chain partners. It’s crucial that you maintain good relationships with them.

Production processes

How long it takes to make your product, and what materials and equipment are required. Documenting how you produce your goods or services demonstrates that you understand the costs of making them. 

You may also uncover ways to produce them more quickly, or at a lesser cost.

Detail how you’ll handle matters of efficiency like order fulfillment, storage, shipping, and returns, as well as customer satisfaction. If you provide delivery services, document how you will handle the process of getting your product to customers’ homes or businesses.

List your staffing needs, training, and experience requirements for key staff. Also, document the management structure of your business. 

This helps ensure that important tasks you don’t have time to monitor are being done and that workers are being supervised.

Describe investments in payment processing systems, inventory management software, and other tools that support sales or operations in your business. Cataloging your technology systems will help you determine where it might make sense to invest in upgrades for efficiency.

Take some time to write a financial plan . Create detailed financial projections, including sales , expenses , and profitability .

If that sounds intimidating, take a deep breath, and remember that financial forecasts are really just best guesses. If you’re running an existing business, you can start with your previous year’s numbers. If you’re starting, make an educated guess about where you hope to be financially a year from now.

Investors will want to see a: 

  • Sales forecast
  • Income statement (also called a profit and loss statement )
  • Cash flow statement
  • Balance sheet 

If you use a tool like LivePlan , you’ll be able to build out your financial forecasts relatively quickly, even if you don’t have experience with business numbers.

Even if you aren’t seeking investment, the financial plan is crucial for understanding the viability of your business. It allows you to adjust your business model based on projected performance, and make informed decisions about where to spend your money.

  • Food and beverage business plan templates and examples

If you want to see how other food and beverage businesses have created their plans, check out our free library of food and beverage business plans . 

You can download all of them in Word format and jump-start your own business plan.

See why 1.2 million entrepreneurs have written their business plans with LivePlan

Content Author: Elon Glucklich

Elon is a marketing specialist at Palo Alto Software, working with consultants, accountants, business instructors and others who use LivePlan at scale. He has a bachelor's degree in journalism and an MBA from the University of Oregon.

Check out LivePlan

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Food Delivery in Moscow

  • United States

Moscow Food Delivery

Have your favorite Moscow restaurant food delivered to your door with Uber Eats. Whether you want to order breakfast, lunch, dinner, or a snack, Uber Eats makes it easy to discover new and nearby places to eat in Moscow. Browse tons of food delivery options, place your order, and track it by the minute.

Find more restaurants nearby in Moscow .

Fast Food

Patty’s Kitchen

Domino's Pizza (Ste 105-106, 317 W 6th St)

Domino's Pizza (Ste 105-106, 317 W 6th St)

Subway (307 W 3Rd St)

Subway (307 W 3Rd St)

Jimmy John's (529 S Jackson St)

Jimmy John's (529 S Jackson St)

MOD Pizza (Moscow)

MOD Pizza (Moscow)

Pizza Hut (1104 S Main St)

Pizza Hut (1104 S Main St)

MOD Fresh (Moscow)

MOD Fresh (Moscow)

Cafe Artista

Cafe Artista

Zip’s Restaurant

Zip’s Restaurant

Buffalo Wild Wings (1710 W Pullman Rd)

Buffalo Wild Wings (1710 W Pullman Rd)

Wendy's (1030 W Pullman Road)

Wendy's (1030 W Pullman Road)

Walgreens (414 N MAIN ST)

Walgreens (414 N MAIN ST)

Panda Express (1932 W. Pullman Road)

Panda Express (1932 W. Pullman Road)

Denny's (2124 W Pullman Road)

Denny's (2124 W Pullman Road)

Shari's Cafe (Moscow)

Shari's Cafe (Moscow)

Safeway (1320 S Blaine St)

Safeway (1320 S Blaine St)

The Meltdown (2124 W Pullman Road)

The Meltdown (2124 W Pullman Road)

McDonald's® (1404 Moscow-Pullman Hwy)

McDonald's® (1404 Moscow-Pullman Hwy)

Applebee's (105 War Bonnet Drive)

Applebee's (105 War Bonnet Drive)

Qdoba (1970 W Pullman Rd)

Qdoba (1970 W Pullman Rd)

Wild Burger (1710 W Pullman Rd.)

Wild Burger (1710 W Pullman Rd.)

Target (Moscow)

Target (Moscow)

Taco Bell (1429 S Blaine St)

Taco Bell (1429 S Blaine St)

Nathan's Famous (1838 W Pullman Road)

Nathan's Famous (1838 W Pullman Road)

The Burger Den (2124 W Pullman Road)

The Burger Den (2124 W Pullman Road)

Sonic (433 North Main Street)

Sonic (433 North Main Street)

Rite Aid (1810 West Pullman Road)

Rite Aid (1810 West Pullman Road)

Staples (2254 West Pullman Road)

Staples (2254 West Pullman Road)

Starbucks (1930 West Pullman Road)

Starbucks (1930 West Pullman Road)

Dairy Queen Grill & Chill (1302 Main St)

Dairy Queen Grill & Chill (1302 Main St)

Stax Moscow

Stax Moscow

Wooster's Pizzeria (214 S Main St)

Wooster's Pizzeria (214 S Main St)

Young's Alley

Young's Alley

Grub Wandering Kitchen

Grub Wandering Kitchen

Java Bug

Palouse Juice

Humble Burger

Humble Burger

KFC (1400 South Blaine Street)

KFC (1400 South Blaine Street)

Paradise Cafe

Paradise Cafe

Le Petit Cafè Fleuri

Le Petit Cafè Fleuri

Pizza Perfection

Pizza Perfection

Varsity Diner

Varsity Diner

Nectar Restaurant & Wine

Nectar Restaurant & Wine


Loco Grinz Hawaiian Bbq



Iron Wok

Antonio's (1407 Main St)

Red Bento Moscow

Red Bento Moscow



The Filling Station

The Filling Station

The Blue Lantern Coffee House

The Blue Lantern Coffee House

Tacos Cecy

Stax Lewiston

Moscow food delivery and takeout.

Get food from some of the best restaurants in Moscow delivered to your door. If you’d prefer to get your takeout yourself, simply browse Moscow restaurants offering pickup.

Moscow restaurants near you that deliver

Uber Eats helps you find food delivery and pickup options from a wide selection of places to eat in Moscow. Enter an address to browse Moscow restaurants and cafes offering food delivery. See Moscow restaurants on Uber Eats that you’ve never tried? View their menus and star ratings to help decide if you’d like to try their food.

Best restaurants in Moscow

On a quest to taste the best food in Moscow? Search for famous restaurants in Moscow or for your personal favorite places to eat in Moscow to see if they offer food delivery with Uber Eats. Sometimes the best food is just what you’re craving so if you know what you’d like to eat, browse Moscow restaurants that deliver by cuisine or dish.

Popular cities

Nearby cities.

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Javascript is needed to run Uber Eats. You can try enabling it or visiting the website with a browser that supports Javascript.

Hungry? You're in the right place

Food Delivery in Moscow

  • United States

Find the Best Moscow Restaurants that Deliver Near You.

The 20 best food delivery restaurants in moscow.

Fast Food

Wild Burger (1710 W Pullman Rd.)

Paradise cafe, subway (307 w 3rd st), mod pizza (moscow), panda express (1932 w. pullman road), patty’s kitchen, target (moscow), mod fresh (moscow), wooster's pizzeria (214 s main st), qdoba (1970 w pullman rd), young's alley, nectar restaurant & wine, stax moscow, humble burger, starbucks (1930 west pullman road), the blue lantern coffee house, pizza hut (1104 s main st), sonic (433 north main street), denny's (2124 w pullman road), jollymore's, rite aid (1810 west pullman road), loco grinz hawaiian bbq, jimmy john's (529 s jackson st), the burger den (2124 w pullman road), le petit cafè fleuri, cafe artista, antonio's (1407 main st), palouse juice, staples (2254 west pullman road), kfc (1400 south blaine street), zip’s restaurant, applebee's (105 war bonnet drive), red bento moscow, pizza perfection, stax lewiston, shari's cafe (moscow), the meltdown (2124 w pullman road), walgreens (414 n main st), safeway (1320 s blaine st), buffalo wild wings (1710 w pullman rd), the filling station, dairy queen grill & chill (1302 main st), grub wandering kitchen, nathan's famous (1838 w pullman road), wendy's (1030 w pullman road), varsity diner, mcdonald's® (1404 moscow-pullman hwy), taco bell (1429 s blaine st), domino's pizza (ste 105-106, 317 w 6th st), bucer's, check out the best moscow restaurants that deliver near you.

Skip lines and forget about reservations. Use Postmates to have the best food Moscow offers delivered directly to you. Whether you’ve been wanting to try a new buzzworthy bakery or trending Fast Food spot, or you’re craving something from a nearby neighborhood coffee shop or cafe, have it delivered to you with Postmates in Moscow.

Order food near you for pickup in Moscow

For those times when picking up your takeout order might be preferred, whether you’re out and about and decide to grab a bite to eat closeby, or you’re heading home and decide on a whim to skip cooking and treat yourself to a delicious meal from your favorite Breakfast And Brunch spot in Moscow, opt to place your online order for pickup instead of delivery.

Frequently asked questions

Is postmates available in moscow.

Postmates is available in Moscow. Enter your address to find restaurants that deliver to you.

Which shops and restaurants in Moscow are available on Postmates?

There are 40 places offering delivery via Postmates. To get a taste of what Moscow has to offer, consider ordering delivery from Cafe Artista, Zip’s Restaurant, Nectar Restaurant & Wine, Varsity Diner, and Tapped.

What’s the best food delivery Moscow offers?

The most popular spots for food delivery in Moscow might just be the best, so consider ordering from Karma Indian Cuisine, Mad Greek, and Buffalo Wild Wings.

What’s the most popular food delivery in Moscow?

They say “when in Rome, do as the Romans do”. If you’re searching for delivery in Moscow then that means you should order some Italian. To get a taste of the best the city has to offer, check out delivery options from MOD Pizza, Stax Moscow, Subway, and Karma Indian Cuisine.

Where can I find the cheapest food delivery in Moscow?

Restaurants marked with “$” on the website offer cheap delivery food in Moscow. The most popular restaurants that fall in this price range are: Panda Express.

Is 24 hour food delivery available on Postmates in Moscow?

Postmates is proud to deliver the items you need, right when you need them. Enter your delivery address to see what’s available for 24-hour delivery in Moscow.

What food delivery places are open now in Moscow?

Postmates offers delivery in Moscow between the hours of 11pm and 5am. Punch in your delivery address and see what’s open now for delivery.

Who offers vegan food delivery in Moscow?

Postmates offers a variety of vegan food options in Moscow, like Sangria Grill. Enter your delivery address to see all vegan food delivery options in Moscow.

Can I schedule food delivery orders online in Moscow?

Postmates users can schedule delivery from certain restaurants in Moscow. On the checkout page, select “schedule” to select your desired delivery time.

Can I get free delivery for my takeout order in Moscow?

Depending on your location, some restaurants on Postmates may offer $0 delivery. Enter your address and sort by ‘delivery fee’ to see what offers the lowest food delivery price near you in Moscow. For guaranteed $0 delivery, sign up for Postmates Unlimited .

Nearby cities

Javascript disabled

Javascript is needed to run Postmates. You can try enabling it or visiting the website with a browser that supports Javascript.

Best Restaurants in Moscow City (Business District), Central Russia

Moscow city (business district) restaurants, establishment type, online options, traveler rating, dietary restrictions, restaurant features, neighborhood.

business plan food delivery service

  • Moscow, Idaho /
  • Order food delivery

Order food delivery in Moscow, Idaho

  • Current location
  • Point on map

Domino's Pizza


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