a gym business plan

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Gym business plan template [updated 2023].

Gym Business Plan

If you want to start a gym or fitness center or expand your current gym business, you need a business plan.

The following sample gym business plan gives you the key elements to include in a winning business plan for a gym.

You can download our Gym Business Plan Template (including a full, customizable financial model) to your computer here.

Gym Business Plan Example

Below are links to each of the key sections of a detailed gym business plan:

• Executive Summary – The executive summary is a brief overview of your gym business plan, including your company’s mission statement, target market, objectives, and goals. If you are seeking potential investors, it is important to make a good first impression with this section.
• Company Overview – The company overview provides an overview of your company, including its history, legal structure, business model, and ownership structure.
• Industry Analysis – Conducting an industry analysis is critical to understanding the market opportunity for your gym business. This section should include a description of the industry, its size, growth potential, and key players.
• Customer Analysis – This section of your gym business plan should describe your target customers, including their demographics, needs, and purchasing habits.

Download our Gym Business Plan Template and learn how to start a gym business plan.

• Competitive Analysis – Conducting a competitive analysis is essential to understanding the landscape of the market you are entering. This section should include an overview of your direct and indirect competitors, their market share, and their strengths and weaknesses.
• Marketing Plan – Your marketing plan should describe the marketing strategies you plan to use for reaching your target audience. This section should include your pricing strategy, membership fees, advertising and promotional strategies.
• Operations Plan – In the operations plan, you should describe your fitness center, exercise equipment and fitness classes, as well as your personal trainers and their qualifications.
• Management Team – This section of your gym business plan should describe the experience and qualifications of your management team.
• Financial Plan – The financial plan should include your financial projections (income statement, balance sheet and cash flow statement), as well as how you plan to secure funding such as bank loans.

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Gym Business Plan Sample

Gym Business Plan

Time to read: 3 minutes.

Running your own gym and fitness classes is a great way to make a living while helping others stay in shape. However, it’s not as simple as you might think.

The competition in the fitness industry is skyrocketing and it’s becoming harder for new gyms to get noticed. That’s why it’s so important to have well-thought-out business planning and a marketing strategy that will help you stand out from the rest.

In this article, we have outlined what you exactly need to do to run a personal training business. So if you are new to the fitness business and looking for an effective fitness business plan, this guide is for you.

Gym business plan template for personal trainers

You will find many other business plan templates on the internet, however, this template is specifically designed for personal trainers who want to start their own gym or fitness studio.

1. Have a target audience

Having a target audience is very important if you want to grow your business fast! A target audience means you know exactly who your dream clients are and what they’re looking for.

For example, if you want to focus on athletes, your gym would be geared towards their specific training needs.

Or let’s say you are a yoga instructor and want to open a studio that specializes in hot yoga, your target audience would be people who are looking for a workout that is both challenging and relaxing.

The more specific you can be with your target audience, the easier it will be to market your business and attract the right clients.

2. Use marketing strategies

Marketing is extremely important if you want to stay relevant in this high-competition market! It might cost a little bit of money upfront, but if you do it right, it will be worth it in the long run. You can get personal savings soft loans to finance the cost.

Here are some of the most popular and effective marketing strategies for gyms and fitness studios:

• Create a professional website
• Use social media to promote your business
• Use referrals to get new clients
• Participate in local events
• Offer free trials or discounts

Using creativity is the key when it comes to marketing your gym or fitness studio. There are endless possibilities, so get creative and think outside the box!

3. Focus on your business model

As soon as you have a company overview, you also need to focus on your business model. What is your gym or fitness studio going to look like?

Do you want to have a brick-and-mortar location or a mobile business? Do you want to offer group classes or one-on-one personal training? What type of gym equipment do you want to use?

These are all important questions that need to be answered before you can move forward with your business plan. Hosting fitness classes won’t be enough if you want to succeed in this industry. You need to have a solid business model that will make your gym or studio stand out from the rest.

4. Look what others are doing in your target market

Getting inspiration from other businesses in your target market is a great way to come up with new ideas for your own business. Look at what they’re doing that’s working and see if you can improve upon it.

You can also learn from their mistakes so that you don’t make the same ones in your own business. This research will help you understand the market better and give you a competitive edge.

5. Set business goals

Without realistic business goals, it will be very difficult to measure your success and grow your business. So take the time to sit down and brainstorm what you want to achieve in the short-term and long-term.

Make sure your goals are specific, measurable, achievable, relevant, and time-bound (SMART). This will help you stay focused and on track as you work towards growing your gym or fitness studio.

Some examples of short-term goals could be to increase your clientele by 10% in the next three months or to launch a new group fitness class within the next six months.

And some examples of long-term goals could be to open a second location within five years or to become the go-to fitness studio in your city.

Your business’s executive summary should include your business goals so that everyone involved with your company is on the same page.

6. Focus on customer satisfaction

Do your market research and find out what people are looking for from a gym or fitness studio. Once you know what they want, it’s your job to deliver it!

If you’re not focused on customer satisfaction, your gym or fitness studio will quickly become irrelevant. Keep your clients happy by constantly innovating and giving them what they want. This will help you attract new clients and keep the ones you already have.

7. Get the right team together

As a business owner, you will have to wear many hats, but you can’t do everything on your own. So it’s important to have a strong team in place to help you achieve your business goals.

Hire employees who are passionate about fitness and who are experts in their field. They should also be good at customer service so that they can create a positive experience for your clients.

And make sure to train your team members regularly so that they’re always up-to-date on the latest industry trends.

8. Keep the pricing competitive

And last but not least! Pricing is the most important factor when it comes to running a successful gym or fitness studio.

If your prices are too high, you’ll lose clients to the competition. But if your prices are too low, you won’t be able to make a profit.

So do your research and find out what the going rate is for gyms and fitness studios in your area. From there, you can decide what type of pricing structure you want to have for your own business.

There are a few different pricing models you can choose from, such as subscription-based, pay-as-you-go, or class pass. Each one has its own pros and cons, so make sure to choose the one that’s right for your gym or fitness studio.

So there you have it! These are the eight most important things you need to include in your gym business plan. If you take the time to research your industry and create a detailed plan, you’ll be well on your way to opening a successful gym or fitness studio. If you still find it difficult to start writing your business plan, you can get help from professionals as well. Good luck!

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Gym Business Plan Sample

Gym startup business plan guide.

Are you thinking of starting a gym center? Have you done your research on gym business and you have decided to start a gym center?

Do you want to own your own gym so you can become your own boss, increase your income, and control your workspace?

There are countless reasons why you should do so. The gym business is extremely lucrative if all elements that will make it a success are put in place.

If you are passionate about fitness, you should consider starting a gym of your own and generate wealth for yourself.

The capital you will spend starting a gym depends on size, equipment, location, number of staff, and normal business cost.

In this post, I will be sharing with you how you can start a gym fitness center and build your own brand.

• Decide on Your Fitness Niche

There are many fitness niches to pick from in the fitness industry. When you are deciding on starting a gym fitness center, you need to first decide on if you are to focus on a fitness niche like a dietician, personal trainer, women weight loss, yoga, or full-fledged gym.

This is the first thing you must do before moving to the next step in starting a gym fitness center. Your decision will determine the kind of training equipment you will be purchasing, size, and location of your fitness center.

• Prepare a Business Plan

After making your decision, it is now left for you to draw up a business plan for your fitness business. This is very important for the smooth running of your business as it serves as a guide for your business.

With a business plan, you can get a loan from financial institutions because it cost an average of $10,000 to $50,000 to start a gym fitness center according to Entrepreneur Magazine. So, if you don’t have such finance, this is another area your business plan can also help.

SEE: ORANGETHEORY FITNESS FRANCHISE

If you can’t come up with a business plan, most software retailers now offer software that can help write a business plan effectively for a small fee compare to what a business consultant will charge.

Preparing it may seem a little difficult but once you have the business plan in place, focusing on the growth of the business becomes easier.

• Get Certified

If you are not certified as a fitness trainer, go get trained and certified. That is when potential clients will trust you more and want to stick with you. Credibility is very important in a gym fitness business.

Financial institutions may also take accreditation and certification as criteria before they may grant the loan to you. Also, make sure your staff is also certified with experience in the fitness business.

• Pick a Location

The next step to take now in starting a gym fitness business is finding a suitable location. Location is one factor that can make or kill your gym fitness business. From your choice of fitness niche, you can decide what type of location will suit your fitness business.

From your preferred niche, you should know the number of clients you can accommodate, how much space will be needed, and the equipment too.

But, make sure you pick a location that is conducive to your prospective client’s taste. Parking space should be one thing to put in front of your mind when picking a location for your gym fitness business.

• Apply for Permits and Licenses

Establishing a fitness facility will also require you to take approvals and licenses from the local authorities. This is very important if you don’t want to be embarrassed by the appropriate authority. You will have to research and apply for the required documents before you should proceed to launch your gym fitness center.

• Select Fitness Equipment

When it comes to selecting fitness equipment for your gym fitness business, you will need to decide whether to buy or to lease. Leasing can help you stay on track while you still run your business if you don’t have the finance (assuming you don’t want to go seek a loan).

Do your research estimate the costs of the needed equipment so you can decide whether to buy or go for the leasing option.

• Market your Gym Fitness Business Center

As a business owner, you should learn the art of marketing your business. You can’t depend on word of mouth alone.

Promote your business to potential clients using different mediums to always get a continuous flow of customers.

If you have the budget, you can hire a freelance marketer to do the job. If you can’t afford it, do it yourself starting with your contacts. Personally, you should have the ability to market your services by coming up with a marketing plan.

There is an emerging problem of obesity common among the woman population. This issue has reduced the expected life span to barely over 50 years of age. Based on the lifestyle of an average American, many people find it difficult to stay committed to fitness programs on a personal basis. The need to subscribe or register with a fitness center or gym has opened up investment opportunities in this area.

Starting a fitness center or buying into a gym franchise involves getting a space such as a large room and furnishing it with exercise equipment and gym facilities with an instructor in place. Many people also make cool cash buying and selling fitness products and equipment as well as manuals, books, and videos on weight loss training.

GUIDE: Anytime Fitness Franchise Cost

Most of the fitness centers I’ve visited in Ibadan are equipped with facilities such as dumbells, weights, treadmills, exercise bikes, Ab wheels, table tennis tables, swimming pools, skipping ropes, etc. Some focus on basically exercising the body without the need for equipment.

Before going into the fitness training business, you will need to work with fitness instructors and body trainers (gym coach) who are experienced in the different types of weight loss and bodybuilding exercises that a group of people can do together as a team. This is because most people get inspired to exercise more they see others busy too.

If you succeed in satisfying the fitness needs of people who register with your gym, your business will benefit from referrals from them.

What you really need to start a gym fitness center of your own is just what you read above. Following the various steps aligned above guaranty a successful gym fitness business center.

How can I open my own gym in a small town? Is there a way to start a gym with no money? Is opening the business profitable? Find out.

The growing desire among Americans to live more healthy lifestyles has created a boom in the fitness industry.

Starting a gym business from the scratch is our focus as we seek to provide advice and tips for people interested in starting a business in this line. If you are one of those, then you are welcome as we guide you through the process of establishing your own gym business.

Many times people make common mistakes that lead to the failure of their gym businesses. Some of these will be highlighted here as well as how to avoid them.

Let’s get into the details;

How to Start a Gym Business

• Getting Certified

Getting full certification not only gives you access to financing but also gives clients confidence in your capacity to help them attain their goals. It is best to obtain your personal fitness certification from relevant bodies before venturing out.

Also, try working for a fully functional gym before starting on your own. This gives you a greater understanding of the demands of the business.

• Funding Sources

Funding is crucial to the survival of a gym business. You need to consider the sources of funding at your disposal.

While there are small business loans to be accessed, it depends largely on your creditworthiness. Most investors are interested in knowing how judicious you can be with funds. While identifying your sources of funding, you should also have a plan for generating revenue through multiple services.

• Location is Important

Location is central to patronage. A gym should be located within areas where there is high foot traffic. Also, these areas must be readily accessible to your target clients. Identifying such areas may take some time.

However, when found, it can be very rewarding. Locating your gym business within a busy neighborhood is likely to attract a steady stream of clients.

These may include providing massage services, leasing your space to other trainers, sales of nutritional supplements among several others. These are meant to keep your business afloat through the creation of multiple streams of income.

• Choosing your Services

Choosing your services depends largely on your target market. This is because different segments of the market require different types of services. Seniors, for instance, will require rehabilitation services comprised of mild exercises such as low impact aerobics, yoga, and several others. If you are interested in starting a women-only gym, then most of your services will include weight reduction and related work-outs.

• Getting the Right Equipment

To start a gym business, you need to get the right equipment. Expenses on these can be substantial. These include equipment such as treadmill, leg press machines, squat racks, lifters, bench presses, cardio equipment that consist of rowing machines and bikes. These and several others are necessary for fully equipping your gym.

• Planning your Business

The planning stage of the business is usually a painstaking one. You need to spend adequate time preparing the entire process of establishing a viable business.

Your gym business plan will be a requirement for obtaining financing. Only the full implementation of your business plan will guarantee success. Within the plan, definite goals are set as well as specific times they are to be realized.

• Applying for Business Permits and Licenses

Without these, it will be impossible to function effectively. Business permits and licenses confer legitimacy on the business. These allow a business to operate within a territory.

Clients will only want to patronize gyms with full-certifications and permits to operate. You should endeavor to have these done to operate legally as well as to gain the confidence of clients.

• Have an Insurance Cover

You must get an insurance cover for your gym business. Lots of clients will come in through your doors. You need to be prepared by protecting your business. Also, the equipment can get damaged as well. An insurance cover fixes any eventual problems that may arise.

A gym does not require a large number of employees. However, the few to be employed should be persons with the right qualifications. These would be the face of your business. It is important to ensure your team fully understands your vision and mission. If patronage is not yet at peak levels, you can postpone hiring and provide all services yourself.

To cut down on your gym startup cost , you can also choose to only hire freelance trainers only. This saves you money and enables you to only hire trainers only when necessary.

You need to get the word out about your new gym business. There are lots of effective marketing strategies you can use. These include the use of social media, the printing of banners, fliers, and mounting billboards.

Others include the use of social media as well as electronic and print media. These channels provide maximum exposure to your business.

Word of mouth marketing is an old, yet highly effective advert strategy to adopt. You can encourage your clients to recommend your services to friends and family.

There you have it. We have discussed the requirements for starting a gym business . These cover every department of the business.

A business is only successful if ample time is committed to carefully planning and fully implementing every detail of the plan. Adequate funding is yet another important contributor to success. Some of the problems faced by failed gym businesses have to do with underfunding. Getting this and other aspects of your gym business right is a great boost to attaining success.

GYM STARTUP BUSINESS PLAN EXAMPLE

Here is a sample business plan for starting a gym business.

Are you interested in starting a gym? If yes, then this article is for you which is all about writing a gym business plan. It can be used as a sample or guide in writing your own gym start-up business plan.

Business Name: The Mountain Gym

TABLE OF CONTENT

• Business Description

Executive Summary

• Our Products and Services
• Vision Statement
• Mission Statement
• Business Structure
• Market Analysis
• Sales and Marketing Strategy
• Financial Plan

Competitive Advantage

BUSINESS DESCRIPTION

The fitness industry is an industry that booms well because people are always seeking new ways to get in shape. The fitness industry basically is after offering gyms where exercise equipment, weight reduction programs, and so on are provided for their customers.

This industry is not the type that requires academic qualification or training before one can join the industry. All you need to have is interest and passion to work things out for your business to stand tall and successful. It is the type of business that continues to exist as long as people live in this world.

EXECUTIVE SUMMARY

The Mountain Gym is a well licensed and registered family business owned by John Benton and his immediate family. The business will be located in Monroe and presently we have about 700 members, 70% of which are under the age of 45 and children. The center’s membership is $700 annually and we are planning to get more members in the next four years.

Towards achieving the success of this business, a facility has been secured in a location that is open to all and is easily accessible in Monroe.

OUR PRODUCTS AND SERVICES

The Mountain Gym is going into the fitness industry majorly to make a profit and we are aware of the fact that we need to satisfy our customers to be able to make profits. To this, we have determined to provide all exercising equipment and also keep abreast of the latest trends in the industry on any newly made equipment.

VISION STATEMENT

The vision statement of this business is to be the best and one-stop gym center for the residents of Monroe through our quality, reliable service, and commitment to customer service.

MISSION STATEMENT

The mission statement of this business is to create a workout environment that helps our customers meet their fitness goals and at the same time helps them set new fitness goals.

Our main objective is to grow our business as one of the only clubs in the Monroe area that caters to families and also has increased in members from time to time.

BUSINESS STRUCTURE

In working towards achieving success, we have decided to put an effective business structure in place by hiring people who are hardworking, honest, goal-oriented passionate, and also have training in the different segments of fitness training.

Also, we will make the working environment conducive and accommodating so our workers can continue working with us and also be motivated to work well towards making the business a success.

Therefore, these people will be employed to occupy the following positions:

• Chief Executive Officer (owner of the business)
• Business Manager
• Human Resources Manager
• Professional Trainers
• Sales Manager
• Customer Service Officials

MARKET ANALYSIS Market Trends

Studies show that an online presence is basically the trend in the fitness industry due to the rapid rate at which the online community is growing. An online website will be created to have an online presence and also to create awareness in the online world.

Target Market

After researching those who could be our target market, we came up with the following groups of people:

• Business People
• Corporate Executives
• Elderly People
• Expectant Mothers
• Sports Men and Women

SALES AND MARKETING STRATEGY

We are in this business to make profits and also to build a successful gym brand in Monroe so we have decided to do all our parts in ensuring that the business survives and succeeds and in doing this, we have decided to lay our hands on the following:

• Offering reasonably priced childcare for children in a safe environment while their parents work out in the gym.
• Delivering quality services and having the latest gym equipment.
• Using key platforms to promote and advertise our business such as magazines (especially sports), newspapers, television, and radio stations.
• Entering alliances with key stakeholders to help us use their goodwill to promote our business.
• Creating an online official website to promote our business.
• Distributing flyers and handbills and also putting billboards on strategic locations.

FINANCIAL PLAN

The business will be needing about $250,000 to start business considering all the equipment we are to provide for a different form of exercise in the gym. Out of the startup capital of the business, we have been able to get 60% of it and the remaining will be borrowed from the bank as a loan.

COMPETITIVE ADVANTAGE

The gym industry is known to be a competitive one and for our business to rise above the competition, we have decided to do the following:

• Offering discount prices at the beginning of our operation and also once in a while.
• Rewarding loyal customers who refer others to us.
• Offering several options of payment to our customers so they can pay as it suits them and the payment options we will have includes: payment by cash, by cheque, via point of sales, via mobile money, and online bank transfer.

This is a gym business plan sample that can come in handy when writing a business plan for the gym center you are about to start or have started. The gym center is owned by John Benton and will be located in Monroe.

Sample Gym Business Plan Template – 2

Is opening a gym profitable? Opening a gym business involves a lot of planning. We will discuss the topic; ‘opening a gym business plan’ as well as what should be included in your plan.

By the end of this article, you should be able to put together a basic gym business plan. While having an effective plan is important, its strict implementation is equally important.

This helps in actually following through with the plan. Doing otherwise will lead to its eventual failure. This sample gym business plan template will be discussed under the following sections;

Market Trends

Marketing and Sales Strategy

Pricing Strategy

Payment Channels

• Start-up Budget

Financial Projections

Fitness Addicts is a world-class family gym club located in St. Louis, Missouri. 80% of our membership consists of people between the age-group of 18 to 50. Fitness Addicts currently has a membership of 100 and growing. Within the next 3 years, we plan on adding 400 members.  The membership fee currently stands at $900 a year.

While parents workout in our gym, we have childcare where they can safely keep their kids. This is one advantage we have over other competing gym businesses. This has led to steady growth in membership, especially among young parents.

At Fitness Addicts, we seek to offer quality gym services while also taking care of the needs of families. This we accomplish through our experienced and skilled staff comprising of gym instructors and caregivers.

The gym industry continues to witness growth in the number of people wanting to keep fit. People are increasingly interested in living healthy lifestyles. This is good for the industry as there are increasing growth opportunities.

Also, gyms located close to residential areas have witnessed greater patronage than those which are not.

To increase their market share, gym business owners are free services for a set period for individuals and corporate clients. This is gradually followed by a fee introduction which is split into several plans that fit all fit all types of client schedules and budget.

Due to the rise in the number of people enrolling in gyms, we have identified three major groups as our target market. These include those interested in bodybuilding, people interested in shedding some waiting with the primary purpose of living healthier lifestyles, and lastly those in need of cardio sessions.

At Fitness addicts, we seek to provide these services to cater to the needs of these groups of potential clients. These are spread across different professions and categories such as young couples, sportsmen/women, corporate executives, and businesspeople among other groups.

As mentioned earlier, our area of competitive advantage includes being able to provide childcare services for young parents. This segment of our market is growing. People are increasingly needing our type of services to enable them to keep fit without having to worry about where or who to keep their children with.

A lot of our competitors do not provide such services. This gives us the unique advantage of attracting people that fall within this category. Also, our team of skilled and experienced instructors and caregivers helps us in blazing the trail in the provision of quality and reliable gym services.

Effective marketing is important for the growth of any gym business. We have realized this and taken deliberate steps towards expanding our market share. This has been done through the constant improvement of our services and the effective promotion of these improvements.

In the areas of sales, we have made our services affordable for everyone. We have also provided plans which people can easily subscribe to based on their budget and schedule. To further consolidate on these, we seek to increase awareness through the distribution of colorful handbills, positioning our banners at strategic locations, and the use of print and electronic media as well as our website to attract new clients.

Our pricing strategies are partly based on discounts as customer loyalty programs. Also, we have a referral system in place where clients gather points. These points can be redeemed through a reduction in subscription fees. Our customized and premium services are meant for clients who need such. These would be charged higher.

This part of our plan caters to the needs of all our clients. We have realized that our different clients have their preferred payment methods. To take care of these needs, we have included several payment options to choose from.

Some of these include payment through check, bank, mobile money payments, Point of Sale (POS) payments, as well as online bank transfers.

Although these are the options currently available, we are open to including more payment options as long as our clients make the request.

Startup Budget

Our budget covers the provision for all the tools necessary for our gym. Some of these include exercise machines, dumbbell, kettlebell, treadmills, Hojo undo, pull-up bar, medicine balls, boxing gym gear, resistance bands, weight machines, elliptical trainer, street strider, flexion machines, weight plates, barbells, gym flooring, cable attachments, benches, gloves, hydration packs, filing cabinets, notice boards, and employee uniforms.

We have conducted research in the industry and based on findings have made a 3-year financial projection. The results have been impressive and show steady growth in revenue within this period. This is summarized in the chart below;

• First Year $250,000
• Second Year $520,000
• Third Year $790,000

This opening a gym startup guide has listed the key areas required in a good plan. When writing one, you need to seek expert advice. This includes the services of an attorney. These experts keep you from making costly mistakes that may affect or harm your business. This plan should be used as a template only.

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Gym Business Plan Template

Gym business plan & example.

You’ve come to the right place to create a business plan for your gym.

We have helped over 100,000 entrepreneurs and business owners create business plans and many have used them to start or grow their gyms.

Gym Business Plan Example

Use the example below as a template to write a business plan for a gym or fitness center.

Executive Summary

Business overview.

Steven’s Gym is a startup locally owned gym located in El Paso, Texas. Steven’s Gym will include various exercise equipment, strength training equipment, free weights, aerobic equipment, and plenty of cardio equipment. The gym will also offer HIIT group classes, spin classes, strength training instruction, and personal training. Located in an up and coming, newly developed, and highly trafficked area of town, Steven’s Gym will attract both men and women ages 16 to 75+. There is something for everyone at Steven’s Gym, whether someone is just beginning their fitness journey or is a seasoned athlete and gymrat. The gym will have a welcoming atmosphere, experienced personal trainers, friendly staff, and frequently cleaned equipment and restrooms. The membership options are affordable and will be offered on a month-to-month basis, a 6 or 12 month contract, or the ability to pay for an entire year upfront. Discounts will be offered to military, teachers, and healthcare workers.

Service Offering

The following are the services that Steven’s Gym will provide:

• Strength training equipment
• Cardio equipment
• Free weights/dumbbells
• Aerobic equipment
• HIIT group classes
• Strength training instruction
• Training sessions upon request

Customer Focus

Steven’s Gym will target all men and women ages 16 – 75+ who are interested in achieving and maintaining a healthy and active lifestyle. El Paso is a very diverse city that includes men and women from all walks of life. There are numerous blue collar individuals, white collar individuals, government employees, and military members as the local Army base is one of the largest in the country. Since Steven’s Gym will be very affordable, it will be able to attract people from all walks of life.

Management Team

Steven will manage the day-to-day tasks of running the gym, while overseeing the staff, scheduling the group HIIT classes, and making sure all equipment is working properly and safely. He will also be in charge of ordering any new and replacement equipment and cleaning products and supplies. Steven will hire a gym manager to manage all new member sign-ups, placing them on a recurring payment schedule, and handle all member issues. There will be three trainers that will be available to personally train any member that requests training. They will also take turns running the group HIIT classes. Steven will outsource a local CPA to handle payroll, accounting, and tax payments. He will also outsource a local advertising company to develop the gym’s logo, branding, photography, social media accounts, website, and billboard design.

Success Factors

Steven’s Gym will be able to achieve success by offering the following competitive advantages:

• Large, clean, and spacious facility that has all the necessary equipment for their fitness routine.
• Knowledgeable and friendly staff of trainers.
• Best value for membership pricing. The membership pricing options are affordable and offer military, teacher, and healthcare employee discounts.
• Convenient hours of operation.

Financial Highlights

Steven’s Gym is seeking $300,000 in debt financing to begin operations of the business. The funding will be dedicated towards securing the warehouse space, gym build-out, and purchase of the equipment. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff, rent, and working capital. The breakout of the funding is below:

• Securing warehouse space, gym build-out, and design: $25,000 to $125,000
• Gym equipment purchase: $50,000 to $100,000
• Three months of overhead expenses (payroll, rent, utilities): $15,000 to $55,000
• Marketing & advertising: $15,000
• Working capital: $10,000

Company Overview

Who is steven’s gym.

Steven’s Gym is a new, locally owned gym located in El Paso, Texas. Steven’s Gym will include strength training equipment, free weights, aerobic equipment, and plenty of cardio equipment. The gym will also offer HIIT group classes, spin classes, strength training instruction, and personal training. Located in an up and coming, newly developed, and highly trafficked area of town, Steven’s Gym will attract both men and women ages 16 to 75+. There is something for everyone at Steven’s Gym, whether someone is just beginning their fitness journey or is a seasoned athlete and gymrat. The gym will have a welcoming atmosphere, experienced trainers, friendly staff, and frequently cleaned equipment and restrooms. The membership options are affordable and will be offered on a month-to-month basis, a 6 or 12 month contract, or the ability to pay for an entire year upfront. Discounts will be offered to military, teachers, and healthcare workers.

Steven’s Gym History

Steven’s Gym is owned by Steven Malone, a retired Army Master Sergeant who is also a seasoned powerlifter. Steven was stationed at El Paso’s Fort Bliss for many years before eventually retiring and deciding to stay in El Paso and embark on his dream of eventually owning his own gym. As a frequent gym goer, Steven recognized that El Paso lacks high quality independent gyms. The nicest and most equipped gyms in El Paso are large franchises that have too many rules and regulations. Other independent gyms are dirty, unorganized, and do not offer a large selection of equipment. Steven envisioned a gym that was welcoming to all types of people that is encouraging, clean, and adequately equipped for those who are focused on sustaining an active, healthy lifestyle. Since incorporation, Steven’s Gym has achieved the following milestones:

• Found a 10,000 square foot warehouse space for lease in El Paso, Texas that can easily be converted to a gym.
• Registered Steven’s Gym, LLC to do business in the State of Texas.
• Began the branding image, logo, website, and social media accounts for the gym.
• Began researching and pricing out equipment.

Steven’s Gym Services

The following will be the services Steven’s Gym will provide:

Industry Analysis

The Gym industry is expected to grow to an annual revenue of $38 billion in the next five years. This growth is likely a result of increased per capita disposable income, in addition to growing health-consciousness. As consumers’ disposable income levels rise, individuals are usually more willing to purchase gym memberships. Additionally, time spent on leisure and sports is expected to increase over the next five years, effectively increasing the potential pool of consumers.

During this period, demographic changes are expected to drive revenue growth for operators. Additional revenue streams are also expected to play an integral part in industry growth. In particular, as healthcare costs continue to escalate, health insurance providers may implement incentives to promote preventive health practices, including the use of fitness centers among individuals within their provider network. Furthermore, the number of obese individuals in the United States has increased in recent years. Consequently, to cut healthcare costs, many health insurance providers will likely attempt to lower an individual’s risk for type 2 diabetes, heart disease and high blood pressure, among other ailments. Additionally, initiatives that promote the health benefits of exercise will likely increase over the next five years, stimulating industry revenue.  

Customer Analysis

Demographic profile of target market.

Steven’s Gym’s target audience will include all men and women ages 16 – 75+ who are interested in achieving and maintaining a healthy and active lifestyle. El Paso is a very diverse city that includes men and women from all walks of life. There are numerous blue collar individuals, white collar individuals, government employees, and military members as the local Army base is one of the largest in the country. Since Steven’s Gym will be very affordable, it will be able to attract people from all walks of life.

Customer Segmentation

Steven’s Gym will primarily target the following customer profiles:

• High school and college students
• Military and their families
• Blue collar workers (factories, warehouses, service industry)
• White collar workers (corporate or government office)
• Athletes who frequently train for fitness competitions

Competitive Analysis

Direct and indirect competitors.

Steven’s Gym will face competition from other companies with similar business profiles. A description of each competitor company is below.

Gold’s Gym is a large franchise-owned gym with two locations in El Paso. Gold’s Gym gives access to everything one needs to transform their life: state-of-the-art amenities, a variety of classes tailored towards someone’s fitness needs, and the world’s best trainers. There are weekly classes for group workouts ranging from martial arts-inspired cardio classes to foundational yoga sessions. There are also certified trainers if someone is new to exercise or just looking for more guidance and coaching. Gold’s Gym also has innovative digital tools to take the fitness journey further, no matter the fitness level. Gold’s Gym’s amenities include cardio equipment, group exercise, personal training, a pro shop, sauna/steam rooms, group cycle, free weights, functional training, kids club, locker rooms, and wifi.

Planet Fitness

Planet Fitness is for people from all walks of life, whether they’re a first-time gym user or a veteran member, they are there to provide a workout environment in which anyone and everyone can be comfortable. All Planet Fitness members enjoy unlimited access to their home club and the support of their friendly, knowledgeable staff anytime they need it. PF Black Club members receive additional benefits, including the ability to bring a guest for free and access to any of their 2,000+ PF locations. Also, the PF member can take advantage of their free fitness training or find motivation by reading real member experiences on Planet of Triumphs. The goal of Planet Fitness is to provide a clean, safe, welcoming environment for anyone who walks through the door, and all the equipment, amenities, and support they need once they arrive. Planet Fitness provinces a diverse, Judgment Free Zone where a lasting and active lifestyle can be built. They seek to provide a safe, energetic environment where everyone feels accepted and respected. The key benefits of Planet Fitness is that they are open 24 hour, offer clean, spacious amenities, free fitness training, Judgment Free Zone, have tons of equipment, and always have a friendly staff.

Anytime Fitness

Anytime Fitness is a welcoming gym that exists to help someone get to a healthier place – by giving the right support at the right times, in the ways the member wants. Every member receives a free, personalized Get Started Plan when they join. Their friendly, professional staff is trained to help someone along their fitness journey, no matter how much support they need. Aside from a large selection of strength and cardio equipment, Anytime Fitness offers the following services – 24-hour access, 24-hour security, convenient parking, anywhere gym access, private restrooms, private showers, health plan discounts, wellness programs, cardio tvs, and hdtvs.

Competitive Advantage

Steven’s Gym will be able to offer the following advantages over their competition:

Marketing Plan

Brand & value proposition.

Steven’s Gym will offer the unique value proposition to its clientele:

• Large, clean, spacious, and well-equipped facility.
• Dedicated team of trainers.
• Affordable membership pricing plans.

Promotions Strategy

The promotions strategy for Steven’s Gym is as follows:

Social Media Marketing Strategy

Steven’s Gym will invest in advertising the gym on social media platforms Facebook and Instagram. By using targeted social media marketing, Steven’s Gym will be able to reach the appropriate target audience of El Paso. Before opening, Steven will hire an advertising agency to develop the branding and photography needed to create captivating social media posts.

Steven will invest in two billboards strategically located at busy intersections that receive thousands of traffic daily. The advertising agency will develop the print for the billboard design.

Website/SEO Marketing Strategy

Steven’s Gym will invest in a strong SEO presence so that when someone enters “El Paso gym” or “local gym near me” in their Google or Bing search bar, Steven’s Gym is at the top of the list. Their website will list all of Steven’s Gym’s services, location, pricing, and contact information.

Word of Mouth

Word quickly spreads around town and once a few people experience the clean, affordable, and professional staff at Steven’s Gym, more and more people will come in to see for themselves and sign up for a membership plan.

The pricing of Steven’s Gym will be moderate and on par with competitors so customers feel they receive value when purchasing their services.  

Operations Plan

The following will be the operations plan for Steven’s Gym.

Operation Functions:

• Steven Malone will be the sole gym owner and operator of Steven’s Gym. He will oversee the staff, maintain that the cleaning schedules are being enforced, and ensure that all equipment is working per standard and safely. He will also manage all ordering of new and replacement equipment, schedule the group HIIT classes, and daily management tasks.
• Steven will hire a gym manager to be in charge of new member enrollments, place them on an automated payment schedule that will be automatically debited from their account, manage the books, and handle any member issues.
• Steven will hire a team of three trainers to start off with to offer help and training to any member that requests it. Two of the trainers will take turns running the group HIIT class. As the membership grows and clients require more attention, more trainers and classes will be added.
• Steven will hire a local CPA to manage all high level accounting functions, such as payroll and tax payments.
• Steven will also hire an advertising agency to develop the gym’s branding, photography, website, social media accounts, and billboard design.

Milestones:

Steven’s Gym will have the following milestones completed in the next six months. 8/1/202X – Finalize contract to lease warehouse space. 8/15/202X – Begin build-out and design converting warehouse space into a functional gym. 9/1/202X – Hire advertising company to begin developing gym’s branding, logo, social media accounts, website, and billboard design. 9/15/202X – Order all equipment. 9/30/202X – Launch social media campaign and website. Billboards go up. 10/5/202X – Hire gym manager and team of personal trainers. 10/15/202X – Train staff on proper policies and procedures. 11/1/202X – Grand Opening of Steven’s Gym.  

Steven’s Gym will be solely owned by Steven Malone. Steven Malone is a retired Army Master Sergeant who has been stationed off and on at El Paso’s Fort Bliss for the past twelve years. Upon retirement, Steven decided to make El Paso his permanent home and embark on his dream of owning his own gym. Steven recognizes the lack of quality, independent gyms in El Paso and wants to open a gym that fits his idea of what a high-quality gym should be.

As a former powerlifter and personal trainer while serving in the military, Steven is aware of the proper equipment and facilities a gym should have. Steven envisions his gym to be friendly, clean, well-equipped, and affordable for the average person so that people from all walks of life will feel comfortable going to the gym and achieving their fitness goals. Steven will dedicate his life and focus on ensuring that his gym is always clean, staffed with the best trainers, and members are happy with what the gym has to offer.  

Financial Plan

Key revenue & costs.

The revenue drivers for Steven’s Gym are the membership fees it will charge each person that signs up to become a member. Each member will be placed on a membership plan where they can either pay month to month, enroll in either a 6 or 12 month contract, or pay for the entire year upfront. The cost drivers will be the payroll for the staff, rent, utilities, cleaning supplies and equipment, and gym equipment purchase and maintenance. Other cost drivers will be the targeted marketing costs on social media and monthly fees for the CPA and advertising company.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Initial Number of New Clients per Month: 60
• Average Monthly Membership Fee: $150
• Gym Lease per Year: $100,000

Financial Projections

Income statement, balance sheet, cash flow statement, gym business plan faqs, what is a gym business plan.

A gym business plan is a plan to start and/or grow your gym. Among other things, it outlines your business concept, identifies your target customers, presents your marketing strategies and details your financial projections.

You can  easily complete your gym business plan using our gym business plan template here .

What Are the Main Types of Gyms?

There are many types of gyms. There are large, franchise gyms that have multiple locations across the country. There are also large single facility gyms. Finally, there are smaller gyms that tend to focus on a particular fitness segment, such as strength training, CrossFit, or group HIIT training.

What Are the Main Sources of Revenue and Expenses for a Gym Business?

The primary source of revenue for gym businesses are membership fees. Typically, members pay month-to-month, or fulfill a year-long contract. Members are also usually able to pay for a full year upfront for a discount.

The key expenses for a gym business are the costs associated with payroll, purchase and maintenance of equipment, cleaning supplies, marketing costs, and working capital. Other expenses will be rent, utilities, taxes, accounts payable, and other licensing fees (if necessary).

How Do You Get Funding for Your Gym?

Gym businesses are most likely to secure funding from banks. Typically you will find a local bank and present your gym business plan to them. Family and/or friends could also be potential investors and other types of capital-raising such as crowdfunding are other common funding sources.

What are the Steps To Start a Gym Business?

Starting a gym business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Gym Business Plan - The first step in starting a business is to create a detailed gym business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  Our business plan template is the perfect guide to show you how to start a gym business plan.

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your gym business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your gym business is in compliance with local laws.

3. Register Your Gym Business - Once you have chosen a legal structure, the next step is to register your gym business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your gym business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Gym Equipment & Supplies - In order to start your gym business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your gym business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful gym business:

• How to Start a Gym Business

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Starting A Gym Business Plan (PDF)

A gym for many people is a sports facility specialized for lifting weights and exercise. Things are evolving though. A gym can now be in the form of a fitness center, a health club, or a sports club. A gym is a very profitable business to start. There is a growing interest to live healthy nowadays. The pursuit of fitness and overall well-being has spiked the demand for gym services. In some places there are many people wishing there were gyms nearby. The demand is growing and will remain high moving forward. Gym services are no longer just the preserve of sporting personalities. Anyone from teenage to senior citizens can access gym facilities. This is because health-consciousness is now a big deal to many people. Various ways are being employed towards that end and keeping physically healthy through gym workouts is one of them. It is no wonder why there is a surge in the number of people in search of gyms or signing up at gyms. All that makes for a solid case as to why more people should consider starting a gym businesses. It is a big industry that is more than ripe for more players to enter. In this article we discuss how you can start your own gym business, and the gym business plan (PDF, Word & Excel).

Business Model

The most common business model for a gym business is the subscription model. Clients sign up and choose monthly membership packages. Usually membership fees give access to the gym. Additional charges can be services such as having a fitness instructor or personal trainer. There can be other in-house classes or sessions. These can be zumba classes, aerobics classes, and the like. A gym business can adopt two business models at the very least. That is the subscription model and the direct sales model. Direct sales can apply to product sales or any other relevant items that can be sold.

Market Research

You must find out what the market is like i.e. how big it is and the kind of gym services people are looking for. You should be aware of gym the age distributions and preferable gym times so that you setup your business from an informed standpoint. In your market research you will also be checking out your potential competitors or generally just other already established players. Your intention will be to get a picture of how they conduct their gym businesses so that you draw insights that you can use to formulate your own gym business. The market research will ensure that you come up with a viable gym business plan.

Location And Premises

Comprehensive considerations must be done in making decisions regarding location. You will do well by finding a location that is easily accessible to clients, has substantial visibility and sufficient parking space.  It is better to locate your gym in central business districts, shopping malls or places you know are characterised by high human and vehicle traffic. The location must also be secure to ensure that clients and their belongings are safe throughout their gym sessions. The assumption also is that you would have already identified where clients and prospective clients are concentrated during your market research. With that in mind you must be located as close to those people as possible.

Then there is the issue of proper spacing of workout stations and general spaciousness. This is central to ensuring every client can have their own space without disrupting or being disrupted by the next person. The interior must have adequate lighting either through artificial lighting or natural light. If your location is big enough it would be great to have an outdoor gym court. This will give clients the choice to workout indoors or outdoors. Proper and conducive temperatures must be maintained in order to make clients’ gym experience pleasurable (this especially applies to indoors). That would mean your premises must be air-conditioned. Extra measures must be put in place to ensure the security of clients from accidents or injury. What this means is that gym equipment must be kept in a secure manner to avoid accidents or injury. The costs of purchasing or leasing the premises should be included in your gym business plan.

Competitive Analysis

You need to study some of the top gyms operating in your intended market space. Where are they located? Pay close attention to the type of services they offer, the packages, and their pricing. Find out the size of their memberships or general occupancy during operating hours. Take note of the type of facilities they use i.e. the space, the design, the layout, and so on. Find out the types of equipment they use. Do they own or rent the building? What other products or services do they offer? Seek to also speak to current users of those top gyms. You will discover that most gym businesses lack in so many ways.

You will also discover that some places are underserved or not served at all. At times you will discover the operating hours of some of the gyms are inflexible. Some gyms premium-price their services such that many people cannot afford. There are so many gaps in the market when it comes to gym businesses. A thorough study of the gym industry and notable top gyms will provide you with the relevant insights. Once you have them your gym business has to differentiate itself. Enhance what is already being done well. Do even better what is not being done well. Then do that which others are not doing.

Permits/Licenses, Insurance & Business Bank Account

Permits or licenses.

Your gym business must be a formally registered company or business. That must be the first thing to do so that your gym is a recognized legal entity. Then to operate the gym you have to apply for an operating license. Get in touch with your respective municipal office or applicable local authority to be guided accordingly.

Importance Of Certifications

Other permits or licenses pertain to certain certifications that might be needed. For instance, fitness instructors or personal trainers must be certified. The same goes for several other specialist instructor-led activities that your gym might offer. Do not just offer them using personnel that is not trained and certified. If it is a dietician, let it be someone professionally qualified for that. If it is a boxing instructor, let it be someone certified for that. It is critically important that you take heed of this to avoid complications later.

Insurance & Business Bank Account

There are a number of insurance covers that can apply to a gym business. An example is property damage liability insurance. Another example is theft cover; there are many. Engage and have a chat with a reputable insurance provider. They will give you detailed recommendations on which insurance covers your gym business needs.

Having a dedicated business bank account for your gym business is important. There are many things it can protect you from e.g. business debt liability. You will not have unfortunate scenarios where your personal finances are affected by your gym business. It also makes it easier to do accurate financial analyses for the gym business.

Gym Equipment

The selection of required equipment will be informed by the services you would have decided to offer. Significant amounts will obviously be needed to source the equipment. It is advised that you endeavour to acquire latest equipment so that you draw public appeal. Chances are some of the people who will visit your gym already have a particular taste due to their prior visits to other well-furnished gyms. If you are to become a gym of choice you must have standard and up-to-date gym equipment. Some of the equipment required is treadmills, bikes, mats, rubber flooring, ellipticals, free weights (e.g. dumbbells, barbells), strength machines, weight machines, rakes, rowing machines, weight benches and so on. In sourcing equipment do not just be stuck with trying to purchase outright as that might be too difficult for you at first. You can explore other options such as renting equipment. You long term goal must be to ultimately purchase premium gym equipment. The gym business plan should obviously include the costs of purchasing the gym equipment.

Products & Services

There are several approaches to take up since possible services to be offered are plenty and diverse. The basic is to just have just gym equipment and people pay to come and do workouts of their choice. There are, however, plenty more services that can be added on top of that. Examples are zumba, yoga, aerobics, boxing, pilates, gymnastics, weight-lifting and so much more. You can even have in-house personal trainers that interested clients can pay to serve them. Retail services can also be incorporated e.g. the selling of gym wear, beverages, supplements, literature, green products and the like. So the best approach is to amalgamate several diverse services for your gym in such a way that any age group can be catered for. In order to know the exact services to offer you will have to conduct thorough market research and have a good gym business plan. Your gym business plan should outline the products & services that you intend to offer.

Staff And Management

This is always determine by the size of your gym business operations. You need gym instructors, fitness trainers, receptionists, finance & marketing staff. To keep operating costs at bay, human resources in this respect, you can hire freelancers or independent contractors for trainers. This will save you from the long list of financial obligations that come with you employing full-time personnel. The gym business plan should cater for the salary costs of all your employees.

This is a line of business that needs an insurance cover. Incidentals are most likely to occur so having insurance cover can save you from some financial stress.  Even the gym equipment needs to be insured because things like damage through fires can occur. So it is recommended that you approach insurance service providers to find out which insurance policies can be applicable for your gym business.

Marketing Strategies

Multi-platform marketing is the answer.

You have to exhaust as many marketing strategies for your gym business as possible. This means you have to cast your nets on offline and online platforms. Offline you must invest in making the gym eye-catching. The use of open floor plans and full length windows helps. Put neon lights outside and have background music playing as well. These are ways you can use to make the gym alluring to anyone who passes by. Use banners, posters, and billboards to advertise the gym. You can put these up onsite or at strategic spots within your catchment area. Do ad placements in print media such as newspapers.

Online you have to do the usual i.e. set up a website and social media accounts. However, you have to go far and beyond. Conduct regular online contests to drive engagement and followership. Collect as much authentic user-generated content as you can. Make sure whenever anyone comes across your online platforms they see good reviews and testimonials. Make your platforms a hub of relevant and informative content about fitness and wellness. You can even start a blog. Customer loyalty programmes are also a potent marketing strategy for the gym business.

There is huge demand for gym services all over the world. There is a great need for gyms in the country as a growing middle-class with rising disposable incomes embraces a healthy and more active lifestyle. Potentials customers for a gym include males & females, both young and old. There is high demand for gym services from fitness enthusiasts like athletes, fitness trainers, sports persons and body builders. People who are healthy conscious also need gym services eg some females go to the gym so as to lose weight. Companies often give various incentives to their workers such as gym membership coverage, thus they are another source of customers. Your gym business plan should include a proper marketing strategy.

Keys To Profitability

Make your gym a one-stop shop for all things fitness and wellness. That way you will nudge customers to spend as much as possible on your gym. Ensuring customers have the best experiences is pertinent. One of the ways to guarantee that is by personalization. Any customer must feel like your gym was specifically designed for them. Build communities (especially online ones) around your gym business. People generally love to work out as groups and to also interact with other gym enthusiasts. If your gym can build a tribe around its brand, that will drive word of mouth, referrals, and repeat purchases.

Never forget, product retail is essential for profitability. As always the thrust should be to diversify your revenue streams. The gym business can be scaled and pivoted in so many ways. Move outside conventional thinking. Starting a gym business can be a high returns business to start.

Pre-Written Gym Business Plan (PDF, Word And Excel): Comprehensive Version, Short Funding/Bank Loan Version and Automated Financial Statements

For an in-depth analysis of the gym business, we encourage you to purchase our well-researched and comprehensive fitness gym business plan. We introduced the business plans after discovering that many were venturing into the gym business without enough knowledge and understanding of how to run the business, lack of understanding of the financial side of the business, lack of understanding of : the industry, the risks involved , costs and profitability of the business; which often leads to disastrous losses.

The StartupBiz Global gym business plan will make it easier for you to launch and run your gym business successfully, fully knowing what you are going into, and what’s needed to succeed in the business. This is a complete business plan for a gym. It will be easier to plan and budget as you will be aware of all the costs involved in setting up and running the gym business.

Uses of the Gym Business Plan (PDF, Word And Excel)

The gym business plan can be used for many purposes including:

• Raising capital from investors/friends/relatives
• Applying for a bank loan
• Start-up guide to launch your gym business
• As a gym business proposal
• Assessing profitability of the gym business
• Finding a business partner
• Assessing the initial start-up costs so that you know how much to save
• Manual for current business owners to help in business and strategy formulation

Contents of the Gym Business Plan (PDF, Word And Excel)

The business plan for a gym includes, but not limited to:

• Marketing Strategy
• Financial Statements (monthly cash flow projections, income statements, cash flow statements, balance sheets, break even analysis, payback period analysis, start-up costs, financial graphs, revenue and expenses, Bank Loan Amortization)
• Industry Analysis
• Market Analysis
• Risk Analysis
• SWOT & PEST Analysis
• Operational Requirements
• Operational Strategy
• Why some people in the gym business fail, so that you can avoid their mistakes
• Ways to raise capital to start your gym business

The gym business plan package consists of 4 files

• Gym Business Plan – PDF file (Comprehensive Version – 81 Pages)
• Gym Business Plan – Editable Word File (Comprehensive Version – 81 Pages)
• Gym Business Plan Funding/Bank Loan Version- Editable Word File (Short version for applying for a loan/funding – 41 pages)
• Gym Business Plan Automated Financial Statements – (Editable Excel File)

The business plan can be used in any country and can be easily edited. The financial statements are automated. This implies that you can change eg the number of members, salaries etc, and all the other financial statements will automatically adjust to reflect the change. 

Click below to download the Contents Page of the Gym Business Plan (PDF)

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Get the Gym Business Plan (PDF, Word And Excel)

Click Buy Now  below to purchase using Paypal, Credit Card, or Debit Card. After you have purchased, you will immediately see the download link for the business plan package on the screen. You will also immediately get an email with the business plan download link. The Pre-written business plan package (PDF, Word, and Excel) costs $30 only!

If you want to purchase multiple business plans at once then click here: Business Plans Store.

The business plan package is a zipped compressed file containing the PDF, Word and Excel documents. To open the package after downloading it, just right click, and select Extract All. If you have any problems in downloading and opening the files, email us on [email protected] and we will assist you.

We wish you the best in your gym business! Check out our collection of business plans  , and more business ideas .

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Gym Business Plan Guide for Beginners

Do you want to start a gym business? If so, this article can be a guidebook. We have listed down the steps associated with creating your gym business plan covering aspects like selecting location, equipment and setup, licenses and permits, and much more.

At present, the market volume of the health and fitness club industry is valued at 96 billion U.S. dollars worldwide. In the United States alone, there are about 40,000 active health clubs running successfully. The reason for the recent rise in the fitness industry is due to the increase in obesity problems and the general awareness of people at large in keeping good health.

Though the competition is a little stiff in running a profitable gym or a fitness center , however with a proper plan and creative outlook, there is still a wide scope for building a successful gym or fitness center business.

11-Step Gym Business Plan

1. understand the local market.

Like any other business, before starting a gym it is extremely important to know the demand of the local market. The Fitness business generally faces stiff competition.

Your market research must be based on two factors. The first one is the kind of gyms and fitness centers and their service offerings. And the other one is whether the local people are ready to visit gyms for better health. If the answers are positive, the chances of creating a profitable gym business become more.

2. Get Trained

Generally, customers attend fitness centers not only to get their bodies in shape but also to remain healthy as a whole. The customers will prefer only those trainers who can provide trust and confidence among them.

To be a successful owner of a gym or fitness center, one must have proper training and certifications from a reputed training center. There are many authorized training institutes and associations that provide quality education. Some of the training institutes you can check are the following:

• American Council on Exercise   (ACE)
• National Academy of Sports Medicine   (NASM)
• International Sports Sciences Association   (ISSA)

Another aspect is to choose the type of gym to start. You can start a traditional gym, specialty fitness like a Yoga center, or a wellness center.

3. Select a Proper Location

The selection of the right location with the right price is crucial to get success in your business. You need to consider having good visibility, access, and availability of parking for your customers. Your gym or fitness business location must be in a high-traffic area.

4. Create a Business Plan

Based on the information collected from your market research, start documenting your gym business plan . If you are planning to take funding from financial institutions, it is advised to consult a local attorney or a professional business writer. If you are starting with your own money, it is wiser to write your own business plan.

Write in brief about your vision and vision, objectives, operating plan, financial plan, and marketing plan in your business plan document.

If you are planning to open a gym in the United States, it is advised to visit the SBA website before pitching funds to banks or other lending companies.

5. Register Your Gym Business

In the United States, this process is known as registering your “Doing Business As” (DBA) name.

A DBA is needed in the United States for Sole Proprietors, partnerships, existing corporations, or LLCs . Contact your county clerk’s office or your state government as per the location of your business.

It is advisable to have specific insurance for your fitness-related business. It will protect you and your business both from damages that can’t be predicted.

6. Procure Licenses and Permits

A gym or a fitness center demands normal state licenses for running a legally compliant business. Talk to the local appropriate authority and procure necessary licenses and permits.

Do not forget to buy liability insurance for your gym business. As customers will use fitness equipment, there is a chance of injuries to them. Liability insurance will protect you from those hazards.

7. Choose a Business Name

Choose a catchy and relatable name for your gym or fitness business. It is advisable to register your business name. You need to contact an appropriate local authority in registering your business name. The registration process depends on the specific law of the particular country where you want to establish your fitness center. Check this guide to know more about choosing a business name for your gym business.

8. Equipment and Set up of Gym or Fitness Center

Consult with interior personnel to craft the floor plan. Concentrate on inside decoration. Giving a smart trendy ambiance inside will definitely help you to generate a good return for your business.

As far as equipment is concerned there are two choices. You can purchase or can hire the equipment to start with. In purchasing the equipment, compare the rate and check testimonials of the company before giving the order.

Choose a proper point of sale(POS) software for easy financial transactions for customers.

9. Arrange Funds

There will be a requirement of considerable funds to launch a gym business. The minimum initial cost of starting a gym business will be approximately around $50000. The investment will vary with location.

If you are short in budget, you will need to arrange funds from banks. One can also approach lending institutions and get the needed fund.

10. Hire Skilled Manpower

As you are entering a service industry that little to a bit competitive, you need to give special emphasis on hiring people. Be selective in recruiting manpower as it can make or break the business. Always look for skilled and experienced manpower.

11. Create a Promotional Plan For Your Gym or Fitness Center

Create attractive, eye-friendly signage and fix it outside of your fitness center. It is advisable to have a well-designed marketing plan. Go for some outdoor advertising for brand building. Create your  business website.

You will need to be a little bit creative in marketing. Some press releases will definitely help you to attract a new prospective customer. Arrange events at your fitness center to attract the community. Offer promotional items like t-shirts as prizes or as welcome gifts to our clients. You can consider the idea of co-branding also. A doctor’s referral also works very well in getting customers.

Running a gym is not going to be an easy cakewalk, however, if you are committed and dedicated to the business, the rewards of a successful gym center are multifold.

About the Author: 99businessideas.com led by Rupak Chakrabarty is committed to helping beginners, entrepreneurs, and small business owners in starting, managing, and growing their business. Our aim is to educate the entrepreneur on the various stages of entrepreneurship.