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Hair Salon Business Plan Template

If you want to start a hair salon business or expand your current one, you need a business plan.

Over the past 20+ years, we have helped over 5,000 entrepreneurs and business owners create business plans to start and grow their hair salons.

How to Write a Business Plan for a Salon

Below are links to each section of your hair salon business plan template:

Next Section: Executive Summary >

Hair Salon Business Plan FAQs

What is the easiest way to complete my hair salon business plan.

Growthink's Ultimate Salon Business Plan Template allows you to quickly and easily complete your salon business plan.

Where Can I Download a Hair Salon Business Plan PDF?

You can download our  beauty salon business plan sample pdf here. This is a sample business plan for salon owners that  you can use in PDF format.

What Is a Hair Salon Business Plan?

A business plan provides a snapshot of your salon as it stands today, and lays out your growth plan for the next five years. It explains your business’ goals and your strategy for reaching them. It also includes market research to support your plans. Your business plan is the roadmap to your salon’s success and growth.

Why Do You Need a Business Plan?

If you’re looking to start a salon or grow your existing salon you need a business plan. A business plan will help you raise funding, if needed, and plan out the salon’s growth in order to improve your chances of success. Your business plan is a living document that should be updated annually as your company grows and changes.

What Are the Sources of Funding for a Hair Salon?

create a solid financial plan for your salon business

The second most common form of funding for a salon is angel investors. Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding or, like a bank, they will give you a loan. Venture capitalists will not fund a salon . They might consider funding a chain of hair salons, but never an individual location. This is because most venture capitalists are looking for millions of dollars in return when they make an investment, and an individual location could never achieve such results.

What are the Components of a Hair Salon Business Plan?

successful businesses engage in proper planning

  • Executive Summary - This is the key section of your salon business plan. It’s typically one or two pages long, but accomplishes three goals: it introduces you to the reader, explains why your salon will succeed and shows how you’ll accomplish this goal.
  • Company Description - As the salon owner, you’ll need to describe your company in one to two pages max. This section should tell the reader what makes your company unique, different, and worth investing time into.
  • Market Analysis - A market analysis is a key component of every salon business plan because it gives you an idea of industry trends, who your customer is and where you can find them. Your market analysis should include your customer’s spending habits, what they value in a salon, and why you are different. There is no need to conduct consumer research; rather it can be done using publicly available data.
  • Customer Analysis - This section should be dedicated to your prospective customers, including their market demographics and psychographics. Depending on the location of your new salon, your target audience may include working professionals, middle-class families, etc.
  • Competitive Analysis - Your competitive analysis shows how you plan to take over the market. It should include a full description of your direct and indirect local competition including other salons and other options for individuals to receive a haircut. You will break down their strengths and weaknesses, customer perceptions of them, and determine the competitive advantage of your own salon to better attract and retain customers.
  • Marketing Plan - Marketing is what gets your customers into the door at your salon. It’s how you will get noticed amidst all of your competition. You should include a marketing plan detailing how you plan to cultivate brand awareness, which channels you intend to use, who will be responsible for executing this salon marketing strategy, and how it ties in with your company’s mission statement.
  • Operations Plan - Detail every aspect of running your salon business. Who will be responsible for what duties? How will you manage inventory? What systems need to be put in place in order to ensure that your customers receive a positive experience when they come into the salon and that they return after their visit?
  • Management Plan - Your company needs to be run by a management team that knows what they are doing and cares about your salon. This section of the salon business plan should cover their experience, qualifications for running a salon, how they will work together as a team, etc.
  • Financial Plan - A detailed financial plan includes details about service sales and marketing budgets, startup costs including salon equipment, projections, and three-year forecasts. Be sure to include the following financial statements: income statement, balance sheet, and cash flow statement.
  • Appendix - Finally, your business plan needs to include an appendix. This is where you put any supporting documents that back up your claims and projections stated in the financial plan. For example, if you claim that 3 percent of all Americans get their hair cut every two months, this will be backed up by a public data source.

We offer more details and prompting questions in the article above to help you write a business plan for your own salon.

Is My Hair Salon in a Good Business Location?

When looking at a neighborhood in which to open a salon, you should look for a local market where there is a high population density. You want people who are walking by the front of your store every day, and this will create an easy flow of foot traffic. 

Be sure to also research the competitor salons in the local community. Identify how you can stand out from the competition to gain more market share to grow your business.

How Much Does It Cost To Open a Hair Salon?

inventory control to manage expenses

How to Start a Salon Business

Starting a salon can be very exciting, but it's likely that you are using personal funds to get you off the ground. Here are some other steps to take when starting a hair salon business:

  • Write a business plan to help you identify risks, project expenses, and sales forecasts, and determine if your hair salon will be profitable in your target market.
  • Decide if you will lease or buy a space for your hair salon. Scout out available options in your desired area and reach out to a real estate or property management agent to make arrangements to secure your location.
  • Assess how much it will cost to make necessary changes and/or additions to your salon location. This can include construction, furniture, utilities, permits, fixtures, and salon equipment installation.
  • Determine how much additional funding you will require for startup expenses including licenses, permits, marketing, inventory, equipment, salon products, and brands, etc. Seek additional funding through business loans and/or angel investors as needed.
  • Once funding is secured, begin developing the space for your salon, determine the inventory you have to work with, and purchase any additional supplies and products that you need to prepare for opening.
  • Hire the right people, including salon stylists, front desk staff, and assistants as needed to maintain positive cash flow from day one. Consider hiring a general manager to oversee the day-to-day operations of your salon. This will free up time for you to focus on marketing efforts, product purchases, hiring staff members, and other important tasks as they arise.
  • Keep up to date with local and state regulations surrounding hairdressers, salon managers, and cosmetologists. This will help you determine the licenses, permits and insurance your hairdressing business needs to operate successfully.
  • Review tips from salon entrepreneurs who have been in your shoes before, that can help you avoid common pitfalls as well as increase success rates for new small businesses.
  • Open your doors for business! Make sure you have a steady flow of clients after opening by promoting your hairdresser business through local directories, free classifieds sites like Craigslist, or other business marketing strategies.

Read More: How to Start a Hair Salon Business

What are Some Specific Salon Business Tips?

local salon

While every salon owner has their own unique ways of running their company, there are many similarities that you will want to cover in your business plan.

  • While every salon is different, they all provide some level of customer service. Make sure you understand how your business compares to other salons and what you plan to do better.
  • Make sure that the packages for each of your beauty services are clearly stated and easy to understand. It should be very clear what your salon offers and what’s included in the listed price.
  • Allocate a percentage of your salon expenses budget to marketing in order to attract new customers. While you may have existing clients, if you want to grow, you’ll need more.
  • Keep your salon clean and modern. How you care for your salon is a reflection of how you will care for your clients’ beauty needs.
  • Highlight the designer names of all products that you currently use in order to display quality beauty services.

HAIR SALON BUSINESS PLAN OUTLINE

  • Hair Salon Business Plan Home
  • 1. Executive Summary
  • 2. Company Overview
  • 3. Industry Analysis
  • 4. Customer Analysis
  • 5. Competitive Analysis
  • 6. Marketing Plan
  • 7. Operations Plan
  • 8. Management Team
  • 9. Financial Plan
  • 10. Appendix
  • Hair Salon Business Plan Summary

Other Helpful Business Plan Articles & Templates

Use This Simple Business Plan Template

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How To Write the Perfect Salon Business Plan for Your Salon in Just 7 Simple Steps

How to write the perfect salon business plan for a salon

The US salon industry includes more than 80,000 establishments with a combined annual revenue of about $532 billion. So opening a salon, and owning a salon business is a pretty safe bet; it’s steady and profitable . But lack of proper planning makes it difficult to juggle all the aspects of your business, starting from marketing and sales, to accounting, and whatnot. 

Here’s a quick tip! Searched all over the internet for concrete information on how to open your own salon? Confused? Don’t worry, we’ve got you covered! Check out this blog on opening your own salon business that gives you a comprehensive 10 step guide to help you get started now.

Writing a properly structured salon business plan is crucial to guarantee your salon’s success in this highly competitive market. Whether you’re wanting to secure a business loan for your salon or trying to expand or reinvent your salon business, a business plan for your salon will help you get there.

So how exactly would a business plan help you?

  • A business plan will help you to figure out what you want your salon to offer, where you aim to take your salon’s growth, what kind of people you want to cater to, and who you’re competing against . 
  • If you are looking for investment from private investors, banks, or any other lending institutions or public grants, structuring a business plan is crucial. 
  • A business plan will help boost your salon business’s productivity through improved oversight and direction, and help you make informed decisions.
  • As your salon business starts to grow and gain clientele, a well-developed business plan can help you acquire the capital needed to expand to new locations.

How to make the perfect business plan for your salon business?

Whipping up a perfect business plan can be pretty daunting because it needs to be immaculate. No worries! Here we’ve broken down the entire process into 7 easy-to-follow , foolproof steps, along with their templates, to help you create a successful salon business plan. 

  • Write a mission and vision statement
  • Create an executive summary
  • Analyze and identify your target market
  • Perform a competitor analysis
  • Write your salon’s business description
  • Make strategies for advertising and outreach marketing
  • Figure out your financial plan

Whether it’s a hairdressing salon business plan, a general beauty salon business plan, or even a  small salon business plan for opening a salon on your own from scratch, we’ve got you covered. This is a complete, comprehensive guide to help you in the process of making a business plan for a salon. It’ll give you a basic understanding of how to write a salon business plan in the easiest possible way. 

1. Write a mission and vision statement

I) mission statement .

It articulates the immediate purpose of your salon business. Under this, you can state all the short-term goals that you plan on achieving with your salon within 6 months , stretching up to a year.

Here’s how you can nail a perfect mission statement

  • Value – What is the value of your salon in the market? How can it help your clients? 
  • Inspiration – Why should people want to come to your salon?
  • Remember to make your mission statement sound plausible and reasonable . Also, make it specific and concise – clarify all your short-term goals and the timeframe within which you’re planning on achieving them. 

ii) Vision statement

 Now, where do you aim to take the salon’s growth in the next 5 years ? Well, if you’re dreaming, dream big! And you can be as ambitious as you want, the sky’s the limit. 

Setting strategies for a longer-term makes sure that you don’t stumble on the road to success. It makes the overall structure of your business stronger. It prepares you for anything that the fickle market demands from you and throws at you.

Here’s how you can write a perfect vision statement :

  • Review your long-term goals in a way that you can analyze how achieving your long-term goals could impact your business and the salon industry in general.
  • Derive how your clients could benefit from the visions that you would be implementing.
  • Your business’ end goals can drive your vision statement, For instance, if you’re planning to branch out to different locations after, say, 5 years, you can frame your vision statement in a way that states to make your salon a household name, popular in the neighboring areas and so on. 

2. Create an executive summary

After you write the mission and vision statements, you can summarize everything that you’re aiming to achieve with your salon under an Executive Summary. Whether you’re writing a business plan for a hair salon or a business plan for a beauty salon, you should be properly aware of what your intentions are with the salon. This section is the most important part of your business plan as it dictates the tone of your salon, and makes an impression. 

Remember to keep this section very brief and concise to give an overview, as you’ll be elaborating on these points in the later sections of your business plan. 

If you’re having trouble writing your salon’s executive summary, you can always write it after you’re done with all the other sections in the business plan . This will give you a better understanding of your salon business and help you succinctly put your points together to describe it. 

What can you do to write the most fitting executive summary for your salon?

  • Start by stating all the short-term goals that you plan on achieving within, say, 6 months or a year.  Remember to keep your goals realistic and feasible. 
  • Summarize your approach towards your business, to give an overview of how you will run things in your business.
  • Clearly and briefly express the value proposition of your salon, and how it would potentially position your business in your target market.

How to write your salon’s executive summary: A simple template

Divide your business summary into sections of opportunities and expectations, and put brief points in those subsections in the most convincing way. The following template can help you with this :

  • How are you trying to achieve recognition in your target market?
  • What is your salon’s tagline/motto?
  • What is your salon’s growth plan for the first 6 months after its launch?
  • Which demographic is your salon meant for?
  • How are your services aligned with your target market?
  • How many salons are there in the area of establishment of your salon?
  • What products and services do they offer?
  • What is the range of variation of their clientele?
  • What products and services is your salon offering?
  • What is the unique selling point of your business? For eg: If your salon is the only one in the area that offers holistic services with spiritual healing, then put it down as your differentiating point.
  • How are you different from your competitors? For eg: Is it the lower cost of services of your salon, or the vast range of services that make your salon stand out? 

Make sure you catch the eye of potential investors in the above section. Don’t forget to state how you can attract potential customers. 

  • What is the salon costing you? List down the projected expenses and costs that come from daily operations, rent, staff hiring, cosmetics, appliance expenditures, etc. for the first 6 months. 
  • What is the cash flow and how much profits are you bringing in for the initial 6 months? This is completely variable and the reaction of your target market to your salon decides this. So aligning your services with them is of utmost importance. 
  • Why does your salon need financing? For eg: you can convey that you’re trying to meet the anticipated growth of your salon in the market.

3. Analyze and identify your target market

Analyzing and defining a target market for your salon is very important as it goes hand in hand with your salon’s growth and outreach . 

A beauty salon can service all genders and age groups. Your target audience can include working professionals, college students and teenagers, homemakers, to-be-Brides, and even children. And each group will require different types of services.  So make sure you list down each individual section of your target market and what services they would require. 

Here’s a checklist to make sure you’re going the right way about it. 

Steps to analyze and identify your target market 

  • Find out what kind of people you think would resonate with your salon’s services the most. For example, if your salon offers low commitment (temporary) coloring services, you can get a lot of customer traffic from the millennials. 
  • As an extension to that, find out if your services are more inclined to serve a particular demographic better, or if you’re good with people of every demographic.
  • Keep up with the trends in the salon industry to know what’s hot and what’s passé.
  • Peek inside the brains of your target clients to know exactly what they want or like and tune your salon accordingly.

An easy-to-follow template to proceed with your target market analysis

  • Segregate the people in the market pool into different categories.

Do not forget these bases:

  • Personal income/occupation
  • List out the services that your salon would offer that would fit one or more of the stated categories above. 

For eg: If your salon offers Diamond Facial at $200.00, then you can list this service out as follows :

Target market checklist with service, age, gender, and income range

  • Use social media to get an understanding of the trends in the market at present. Join salon and beauty communities on Twitter, Facebook, and Reddit, and follow beauty bloggers on Youtube and Instagram. 
  • Look up the people who subscribe to or follow these beauty pages and beauty bloggers to identify which trends appeal to a certain demographic. You can tell a lot about your target market’s behavior from the posts they like and the thoughts they share in the comment section of these posts and videos.

4. Perform a competitor analysis 

With a great market demand, several strong competitors emerge. And we don’t want your salon to get lost in the sea of other salons now, do we? As it goes, keep your clients close but your competitors closer.

Figuring your competitors out gives you a necessary nudge in the right direction to take your business plan forward. It gives you an idea of what the other salons are practicing with their clients, and what gaps they’re leaving that you can fill up as you step into the salon business yourself. 

How do you analyze your competition?

  • Find out what the other salons in the area are doing successfully or poorly.
  • Get a rough idea of the cost of services that the competitor salons are offering. This helps you price the services for your salon.
  • Identify how many salons provide services that focus on a specific niche and do not serve a wide group of customers.
  • Find out the industry-specific challenges they are facing that you may also face while running your own salon.
  • Analyze what they can do differently to improve their situation, and implement it in your business mission plan to avoid facing such challenges yourself. 
  • Have your salon address these deficiencies in the market.

Follow these easy steps to perform your salon’s competitor analysis 

  • Visit your competitor salons’ websites.
  • Follow them on social media platforms (Facebook, Instagram, Linkedin) to get an idea of how much influence and reach they have. Check out who follows their social media page to get an idea of the target market as well.  
  • Sign up for any interactive sessions that these salons might conduct and check how other people respond to these sessions, to understand their grip and dominance on the market.  
  • Visit the other salons in the market as customers, to get an idea of their quality of services.

5. Write your salon’s business description

So now that you have your market and your competitors figured out, it’s time to work on your salon business . A beauty salon or a hair salon is fine, but what kind of salon do you want yours to be like? Setting a proper description for your business gives your salon a custom style and personality. 

Your business description should include an overview of the products and services that your salon would offer, and how your salon would stand out in the market. Setting a trademark vibe to your salon also helps with its brand image. 

To get started, you can answer the following questions :

  • Would you specialize in any particular service like nail art or bridal makeup? 
  • Would you want your services segmented for various types of clients?
  • What services would you want to offer in packages? 
  • Would you serve complimentary refreshments to the clients?
  • What theme are you going for with respect to interiors and ambiance (Japanese zen, tropical beach day, etc, etc)?
  • What would be your salon’s “it” factor that distinguishes it from the other salons in the area? 

Once you’re done with the salon’s description and personality, set a brand logo and a tagline to go with it. To get a professionally designed custom logo, you can always reach out to freelancers or companies that can do it for you, like 99designs . 

You can also use an online designing software like Canva to design your salon’s logo on your own. 

And that should complete the branding. 

Creating a business brand will prepare you to answer someone asking you “Why should I come to your Salon?” 

Remember to make your salon stand out, noticeable, and interesting.

6. Make strategies for advertising and outreach marketing 

Now you have to position your salon in the market in a way that makes people take an avid interest in “the new salon”. Your target audience will guide you towards the perfect approach to spread the word around about your salon. 

A simple guide to writing the marketing plan for your salon business :

  • Your salon should be Google-able. To show up in digital searches, make sure your business is listed in online directories.
  • Create a website or a mobile application for a better customer experience. 
  • It’s always better to spread out to all social media platforms to promote your business so that your customers (and other potential clients) can get to know you on a more personal level. Connect with your business community by following other small businesses in the area. Actively engage with your target market and share behind-the-scenes content (like before and after photos of clients’ haircuts) to build your credibility and cultivate brand awareness.
  • Partner up with other businesses that may share the same clientele as a salon would (like spa retreats) to offer coupons and vouchers, for outreach marketing.
  • Offer “first-service” discounts to your customers.
  • Keep service rates lower than the other salons in the area to attract clients. 
  • Once the rapport is established, and your clients trust you with the service quality, you can cut out the discounts. It is also very important that you optimize the discounts in a way that you don’t run into a complete loss, but we’ll get to that in a minute.
  • It is crucial to maintain the service quality to the highest degree after you start getting clients. Remember that your clients wear the marketing after they come out of your salon. This will definitely help you secure referrals from existing clients.

Marketing Tip! Want to pull off a great marketing campaign for your salon business but don’t know where to start? Do you feel like the marketing section in your business plan is incomplete? For more detailed marketing ideas for your salon, check out our blog on 7 hand-picked salon marketing ideas to boost your business .

7. Figure out your financial plan 

It’s time to play the number game. This is probably the trickiest part of writing a salon business plan because you have to be extremely careful while juggling your revenue and expenditure budget optimally. 

You don’t want to scare or throw off your customers by charging exorbitant prices for the services, but at the same time, you don’t want to crash and drown in debt yourself. Not to forget, cutting costs on cosmetics may affect the service quality. Cut hair, not costs!

Ergo, you need to have a proper financial plan for your salon. 

Writing a detailed financial plan will help you get a rough idea of how your salon would be progressing on a monthly/ yearly basis. Moreover, if you’re applying for a loan, your financial plan will determine your eligibility .

What can you do to create a solid financial plan for your salon?

Financial analysis of a salon business plan

  • It helps to bifurcate all the expenses into Fixed costs, and Variable costs. Then you can analyze your fixed costs and variable costs to set an optimal budget.

Fixed Costs: This section includes all the costs associated with your salon business that must be paid regardless of the customer traffic in your salon.

  • Rent or mortgage for the salon space.
  • Payroll for the employees you hire.
  • Equipment maintenance costs for hair spa and other services that are heavily equipment dependent.

Variable Costs : This section includes all the costs in your salon business that are directly associated with the customer traffic in your salon. 

  • Expenses of purchasing cosmetics and other salon supplies.
  • Electricity consumption by salon equipment. For eg: If you’re writing a hair salon business plan, make sure you include the electricity consumption by blow dryers, hair straighteners. 
  • Have a clear idea of how much discount you plan on putting on your services during the first few months of opening your salon, and for what duration you will be offering these discounts. Note that during the first few months of opening your salon, your sales are likely to be lower than your projections, and that’s completely okay.
  • Make a list of pros and cons for renting out space for your salon versus buying a place.
  • If you’re renting and wish to own the salon space, spot out a tentative date of when you’ll become capable of buying the place.
  • Figure out how many people you are going to hire in your staff, and how much salary you would be able to offer them. Note that you’ll have to improvise this according to how the customers respond to your salon.
  • Reach out to your local chamber of commerce to get more insights on funding and loans.
  • Tentatively figure out the time it will take you to break even, and start earning chunky profits.

Here’s an easy-to-follow template to proceed with your ‘financial plan’ section 

The following simple template can help you make the financial plan for your salon: 

i) Sales and revenue projections for the first five years :

Figure out how much you’ll charge for your services, and estimate how many services you may perform in a week. A periodic analysis of this over the next five years will give you the necessary projections. Put the details down in a spreadsheet to keep it organized. It also helps to collate all this information and analyze using bar graphs.

ii) Expenses’ budget :

Break down the expenditure of your salon for a given term, by referring to the “fixed and variable costs” list that you made. You can pick the term to be a month, a quarter, or a year long .

It’s a safer practice to stick to a month-long or a quarter-long term. You don’t want the budget analysis task to loom over you and become a burden. Not to forget, it keeps you in touch with the financial status of your salon business. 

iii) Estimated profit margins:

Accumulate the sales projections and budget report analysis to find out the profit for that term. Display the margins in pie charts or bar graphs for easy comprehension. 

iv) Liabilities:

Note all the losses that your salon business can possibly incur in the time period that you have defined as a term. For example, your blow dryers may stop functioning and need to be replaced.

Also include the factors that may stunt your business from growing. For example, you may be short on staff, or your nail salon is lacking an appointment scheduling and business management tool.

Various salon businesses that Appointy caters to

v) Cash flow statement:

Make a projected plan of cash flow-in and flow-out for your defined term, where you include cash flow from sources that are not directly related to your salon services or your salon business-related expenses. 

Include the cash flow from loans, loan payments, taxes, and personal funds that you used for your salon.

vi) Break-even analysis:

Predict the break-even point for the first five years of your business. Break-even is achieved when your salon business has covered all the expenses, and your sales surpass the expenditure costs. From that point on, your salon will start earning profits.

Other ways to create your financial plan :

Dealing with numbers can be tedious and scary, especially when you already have a lot of other things on your mind as a salon business owner. Moreover, documenting the financial projections yourself can be a pretty daunting task, especially because there’s no room for mistakes. 

Instead of making the document yourself, you can choose to consult professionals to help you write the perfect financial plan for your salon. 

  • Hire freelancers : You can collaborate with business plan consultants to make your financial plan. All you need to do is give them your salon’s budgetary estimates and inputs. 
  • Use Financial planning tools :  It asks you to enter all your financial information. They use built-in formulas to give you the most accurate financial statements that include all the charts and projections that an investor would expect to see in a business plan. 

Some important things to keep in mind :

  • Keep reviewing the target market, competitor analysis, and marketing and advertising strategies once every while, however frequently necessary.
  • Set realistic long-term goals that would be in sync with your current business performance. For example, you can think about branching out to two different locations after a few years. This will allow you to expand your local salon to an enterprise salon.

Go ahead with the pretty business plan 

An open sign

Executing a well-structured salon business should reap good-looking numbers. And the first step towards that is making a killer business plan for your salon.

It gives you the courage to place your faith in your business, and we don’t want you to doubt something you’re passionate about. Remember that you can convince the people in the market about all the great things your salon has to offer, only when you truly believe it yourself. 

So go on ahead, start creating your salon business plan today, and give your dreams a much-needed flight. Good luck :))

About Appointy We at Appointy, help business owners grow and run their businesses with our online scheduling software. This blog was a part of our ‘Manage your Business’ category, where we provide expert tips, and resources, or simply talk about the challenges that small and medium businesses face every day.  If you have any thoughts on this blog or would like to chat about your business struggles and achievements, let us know in the comments below.  We love a good talk!

25 comments

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Hair salon business plan: a complete guide

Learn how to build a hair salon business plan, from budgeting to deciding upon your ideal client, logo, and more.

hair salon empty business plan

Table of contents

If you landed on this page, you are likely about to start your journey as a new hair salon owner. We welcome you, dear beauty entrepreneur, to the world of cash flow statement, market analysis, business management, and marketing strategy.

Having your own salon is a wild ride, and we at Appointible want to help you start on the right foot (aka, beauty salon business plan).

In today’s article, we will present a hair salon business plan outline, from defining your services to growing a healthy business.

We also support the idea that a beauty salon business plan should be rich but straightforward enough that salon owners can see clear, actionable steps; thus, we include things like tools and resources and leave others out, such as an executive summary.

Step 1: Define your hair salon services

hair stylist dying hair of female client

The first step in building a business plan for your salon starts with defining your services. You may already have an idea of the hairstyles and services you want to offer, but it’s essential to consider some critical factors before finalizing your offerings.

Some of these factors are easy to understand, while others may require more attention, so in this section of the article, we will go through each of them.

List what you know how to do (and what you don’t)

Start by creating a list of all the hair styling services you can provide. List what hair-cutting styles and hair-care services you can perform. Consider all your certifications, work experience, and others to build your list.

Then, list the hair and beauty services that you lack the knowledge to perform. It can be that you miss the required qualifications or is just out of practice; either way, list them as things you can’t offer at your new salon.

If there are gaps in your knowledge that you want to cover, mark them distinctively, as we will come back to courses, training, and certifications later in this article.

Decide if you will hire employees.

Deciding whether you will hire employees – and how many – depends on your budget as much as on your business goals. We already discussed in Appointible  how to assess if you need to hire employees  for your salon business, so be sure to check that one out.

Nonetheless, a more minor salon may only require a couple of employees, such as a stylist or assistant. In contrast, a larger hair salon business may need a bigger team to manage multiple services, as well as tasks such as cleaning, reception, and marketing.

Take a peak at competitor salons.

When it comes to listing your hair salon services, your local competition is a great place to start. Start by analyzing what different hair cutting, hair care, and beauty services the competition offers, as it will give you an idea of what the local market expects from a hair salon.

This step of your beauty salon business plan should start from your immediate competition – neighborhood or city – but not leave out important salons from other parts of the state or country.

Keep up with industry trends.

It’s crucial to stay up-to-date with the latest trends in the hair industry to give your salon a competitive advantage. Following trends not only ensure that your business remains relevant but it also helps attract and retain clients.

Consider subscribing to trade magazines and blogs that cover the latest news and developments in the hair industry. This comprehensive list of beauty blogs ( https://bloggingtips.com/best-beauty-blogs/ ) from Blogging Tips gives an idea of where to start. Attending conferences, trade shows, and workshops is also an excellent way to learn from other professionals and get insights into the newest techniques, products, and services.

This knowledge can help you tailor your offerings to meet the changing demands and preferences of your clientele.

Step 2: Create a detailed financial plan

Now that you have a clear idea of your target market, what services you will provide, and a general idea of at what price point, it is time to start building a financial plan for your hair salon.

Needless to say, you will need much more than a business bank account and card to call it a day and claim you have a financial plan in place. Let’s see in this step of the article how to effectively create a solid financial plan for your hair salon business.

A: Calculate your beauty salon budget

As we discussed previously in the article  top 10 habits of successful businesses , a budget is telling your money where to go instead of wondering where it went. This mentality of always being equipped with a proper budget will go a long way on your road to success.

Here are some of the budget lines you might consider when you write a business plan.

For courses and certifications

hair dresser student at course cutting hair of a model

Earlier in this article, we had you write all the hair services you feel confident (or have the certification for) providing, as well as identify the gaps in your knowledge and what courses and learning paths you should take.

This is the moment of your salon business plan where your list of services and connect them to what courses and certifications you will need to invest in – whether for you or for employees.

Pro tip: plan ahead and save some recurring budget for learning for you, your stylists, and even your management team – some courses can be related to marketing, productivity, or other admin-related fields.

For a Hair salon business license

All legal business entities must have their respective licenses. Business licenses need to be paid and applied for, so the best way to deal with it is to contact a professional specialized in the beauty salon industry or approach the competent local chamber and institutions.

As licenses vary depending on location and specific services you offer, we can’t provide an exact figure. Prepare a budget line for an expense of around $500.

For Utilities and rent

Another important budget line for a hair salon business plan is the cost of utilities and rent. Rent will likely be your largest recurring expense, so it’s important to budget accordingly. You should research the average rent costs in your area and factor that into your budget, but you can expect to pay around $1000 to $2000 on rent alone.

Additionally, you’ll need to consider the cost of utilities such as electricity, water, and gas. To save on utility costs, consider investing in energy-efficient appliances and lighting and making sure your space is well-insulated. You wouldn’t believe how much these savings slowly add up in your finances.

For Hair salon equipment and supplies

You’ll need to purchase equipment such as chairs, styling stations, hair dryers, and shampoo bowls, as well as supplies such as hair products, towels, and cleaning items. Create a list of all the salon equipment and supplies you will need, and then run market research.

Ideally, run a search on wholesale beauty e-commerce, such as www.salonwholesale.com . Alternatively, network with a local community of hair stylists and salons to get an idea of there are local suppliers that offer more competitive prices.

For marketing efforts

Marketing is a crucial aspect of any successful business, including a hair salon. It’s important to allocate a budget for marketing efforts to reach prospective customers as well as retain existing clients. Think of social media, website development, ads in local outlets, etc.

To save on marketing costs, consider using free marketing channels such as social media and email marketing. You can also create your own marketing materials using free online design tools such as Canva.com or Visme.co .

For Hiring hair stylists

hair stylist caring for clients hair in a hair salon

If you plan to hire hair stylists for your salon, you’ll need to factor in the cost of hiring and onboarding new employees. This can include expenses such as job postings, recruiting fees, and training costs.

When budgeting for hiring, consider the average salary and benefits for hair stylists in your area. You may also want to factor in the cost of providing employee benefits such as health insurance and paid time off.

To save on hiring costs, consider using free job posting websites or social media to advertise open positions. You can also offer referral bonuses to current employees to incentivize them to refer qualified candidates.

It’s important to have a clear understanding of your staffing needs and to create a hiring plan that aligns with your business goals. This will help you avoid overstaffing or understaffing your salon and ensure that you have the right team in place to provide high-quality services to your clients.

B: Calculate your rates and prices

Once you have a clear understanding of your salon’s expenses, it’s important to calculate your rates and prices in order to generate revenue and make a profit.

When setting your rates and prices, consider factors such as your expenses, your target audience, and your competitors’ pricing. You should also consider the value of your services and the quality of your customer experience.

Here are some steps you can take to calculate your rates and prices:

Run a break-even analysis: This is the point at which your salon’s revenue covers your expenses. To calculate your break-even point, divide your total expenses by the number of services you expect to provide each month.

Research your competitors’ pricing: Research the pricing of other salons in your area that offer similar services. This will give you a sense of the market rate for your services.

Set your prices: Once you’ve determined your break-even point and researched your competitors’ pricing, you can set your prices. Consider pricing your services slightly above the market rate to reflect the quality of your salon and the value of your services.

Review and adjust your pricing: It’s important to regularly review your pricing to ensure that it aligns with your expenses and your business goals. You may need to adjust your pricing over time as your expenses or market conditions change.

Step 3: Build your brand and target market

Building a strong brand is essential for any successful hair salon business. A strong brand helps to create a loyal customer base and can differentiate your salon from competitors. Here are some steps you can take to build your brand and target market.

Define a good mission statement.

A mission statement is a clear and concise statement that defines the purpose and values of your salon. It should communicate the core values of your salon and what makes it unique.

To create a good mission statement, ask yourself the following questions:

What do you want to achieve with your salon?

What values do you want to communicate to your customers?

What makes your salon unique?

Once you have answered these questions, you can use them to create a clear and concise mission statement that reflects your salon’s values and purpose.

Define your hair salon’s ideal clients.

professional hairdresser drying hair of the ideal client

Defining your ideal clients is an important step in building your brand and targeting your marketing efforts. Knowing your ideal clients helps you to tailor your services and marketing messages to their needs and preferences.

To define your ideal clients, consider factors such as age, gender, income level, and lifestyle. You can also consider the types of services and products that your ideal clients are likely to be interested in.

With a defined ideal client, you can create marketing messages and promotions that resonate with them and attract them to your salon.

Define your hair salon’s name.

Choosing a name for your hair salon is a vital part of brand-building – so much so that we wrote an entire article on  picking a name for your hair salon . In short, your salon name should be memorable and reflect your salon’s values and purpose.

When choosing a name, consider factors such as: What do you want your salon name to communicate to your customers? Is the name easy to remember and pronounce? Is the name available as a domain name and social media handles?

We highly advise you to read through the article above, as you will surely come out with a name fit for successful businesses.

Step 4: Pick your salon location

outdoor from a hair salon venue without logo

Location is the most important aspect of any real estate deal, whether you are renting a place for your new business or buying a house.

Choosing the right location for your hair salon is crucial to the success of your business. Here are some steps to help you pick the perfect location:

Understand the local market and competition.

Researching the local market and competition will help you understand the demand for beauty services in the area and identify potential competitors.

Consider factors such as population demographics, income levels, and the proximity of other hair salons. Look for gaps in the market that your salon can fill or areas where you can differentiate yourself from the competition.

Pick a location with your target clients in mind.

Time to refer to the part of your beauty salon business plan where you defined your ideal client. Look for a location that is easily accessible and convenient for your target clients. For example, if your target clients are busy professionals, you may want to choose a location near office buildings or shopping centers.

Align with your brand.

Your salon location should align with your brand and communicate the values and personality of your salon. For example, if your salon is focused on eco-friendly and sustainable practices, you may want to choose a location that is environmentally friendly or close to parks and nature reserves.

Choose the right salon size.

Choosing the venue size is another make-or-break point when it comes to location. Consider factors such as the number of chairs you need, the size of your waiting area, and the size of your backroom for storage and supplies. A larger salon may allow you to accommodate more clients, but it may also come with higher overhead costs, as well as potentially looking “empty.”

Ultimately, choosing the right location for your salon requires careful research and consideration. Take the time to evaluate your options and choose a location that will help your salon thrive.

Step 5: Craft a marketing plan for your hair salon

A well-crafted marketing plan is essential to help you promote your hair salon, increase service sales, and keep existing customers coming back. Here are some tips to help you create an effective marketing plan.

Share your work online.

We could name this section “create a social media presence.” However, if there is one thing you should be working on systematically in social media is sharing your work. Yes, indeed, you would also benefit from a website, but social media is hands down the best place to show actual clients hair cuts and their feedback.

Share before and after photos, and short videos of the end result of a client’s hairstyle, ask for 5-star reviews, and more. Aim to share your work at least every second day on social media.

Continuously launch new promos.

Offering promotions and discounts is a great way to attract new customers and encourage existing ones to come back. Consider launching different types of promotions, such as referral discounts, seasonal discounts, or loyalty programs.

Keep your promotions fresh and exciting to encourage repeat business. For example, offer a discount on new services or products you introduce or host a giveaway for a free hair care package.

Build a text message marketing routine.

Text message marketing is an effective way to communicate with your customers and keep them informed about promotions, new services, and other updates. Collect your customers’ phone numbers and build a text message list to reach out to them.

Send regular updates to your text message list, but be sure not to overdo it. Limit the frequency of your messages and offer valuable content such as special promotions or early access to new services.

Step 6: Pick a dedicated booking system

Choosing the right booking system is essential for running a successful hair salon. So much so that we dedicated an entire step in your salon business plan to it; a reliable booking system can streamline your operations, help you manage appointments, and keep your clients happy.

Pen and paper can only do so much for your salon business, and free services, such as Google Calendar, are simply not fit for the job. Here are some of the things you will get to do once you pick an online appointment scheduling software for your hair salon:

You will receive appointments 24/7

With appointment scheduling software, you can get clients any time of the day, any day of the week. Working hours will become a thing of the past when it comes to selling your services.

You will boost your marketing strategy.

An appointment scheduling software can help you integrate your marketing efforts seamlessly. With automated emails and SMS reminders, you can promote your services, offer discounts, and send personalized messages to your clients. This way, you can stay top-of-mind with your customers and ensure that they keep coming back to your salon.

You will reduce the admin workload

Gone are the days of answering endless phone calls, jotting down appointments, and dealing with booking conflicts. With an online booking system, you can automate your scheduling process, send automatic appointment reminders, ask for confirmations, and more, freeing up time to focus on growing your business.

You will seamlessly manage your staff.

With a booking system, you can assign staff members to specific services, manage their work hours, and monitor their performance. You can also give your stylists access to their own calendars, which will allow them to see their schedules and manage their bookings.

An appointment scheduling software for salons looking to grow in 2023

business plan for hairdressing

Appointible is a powerful appointment scheduling software that is specifically designed for the hair and beauty industry. With Appointible, you can manage your salon’s bookings, staff schedules, and customer data all in one place. Appointible offers a range of features, including online booking, automated reminders, staff management tools, and an analytics dashboard, to help you streamline your salon’s operations and grow your business.

Create a free account with Appointible  and elevate your salon business plan.

Step 7: Your salon’s growth

If you followed the previous steps correctly, your hair salon is now up and running smoothly. However, you may wonder how to keep your salon growing and thriving in the competitive market. That’s why we dedicated this section to showing you the different paths for salon growth.

Horizontal salon growth

One way to grow your salon business is through horizontal growth. This means expanding your services, hiring more stylists, opening new locations, and so on. If you plan to expand horizontally, it’s important to reflect that in your branding and salon size from the outset.

For example, if you plan to have a bigger salon and offer more services, invest in the necessary equipment and create a marketing plan to attract new customers. This way, you can make sure your salon is ready for growth when the time comes.

Vertical salon growth

Another way to grow your salon is through vertical growth. This means specializing in a select number of services and aiming to become the best in the industry. By focusing on quality over quantity, you can charge higher prices and keep payroll, supplies, and overhead costs to a minimum.

To achieve vertical growth, you need to build a strong reputation and brand identity around your specialty services. This might include targeted marketing campaigns, creating a niche social media presence, and offering exceptional customer service.

No matter which growth path you choose, it’s important to research your options, plan carefully and stay up-to-date with the regulations in your area. Continuously review your efforts and tweak your strategies as needed to ensure your salon continues to grow and succeed.

We hope this article has been helpful in guiding you through the steps of opening and growing a successful hair salon business. Remember to stay dedicated, maintain a strong brand, and always put your customers first. Good luck in your journey to success!

About the author

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Professional writer and storyteller, with a deep passion for Traveling, Mental Health and Marketing.

Fernando Cintra

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Beauty Salon Business Plan Template

Written by Dave Lavinsky

Beauty Salon Business Plan

You’ve come to the right place to create your beauty salon business plan.

We have helped over 100,000 entrepreneurs and business owners create business plans and many have used them to start or grow their beauty salons.

Below is a salon business plan example to help you create your own beauty salon business plan.

Executive Summary

Business overview.

Major Lengths Beauty Salon is a newly established hair and beauty bar located in Glendale, Arizona that is founded by Jenna Diaz, a local hair stylist and aesthetician that has worked in the industry for over 15 years. Jenna’s knowledge in hair, nail, and facial trends have made her a popular stylist in the community. As her client list continues to grow, Jenna realizes that it’s time for her to open up her own salon.

Major Lengths Beauty Salon will be located in Glendale’s upscale district in a 5,000 square foot retail space. The area is highly trafficked with middle to high income residents who spend on luxury items such as cars, clothes, jewelry.

The beauty salon will offer haircuts and treatments, facials, manicures, and pedicures. Major Lengths will also carry a large selection of hair and beauty products that will be available for purchase. Jenna will have a loyalty program where the top clients will receive discounts on their service as a thank you for remaining loyal and referring other potential clients to the salon.

Product Offering

The following are the services that Major Lengths Beauty Salon will provide:

  • Color Treatment
  • Healthy Hair Treatment
  • Nail Services

Customer Focus

Major Lengths Beauty Salon will target the male and female adult population of Glendale, although the majority of clientele will be women. They will be middle to high income and working in a variety of industries, such as medical, legal, business, education, or other white collar professions. The salon will target stay at home mothers as well who enjoy a day of pampering.

Management Team

Major Lengths Beauty Salon will be owned and operated by Jenna Diaz, a local Arizona hair stylist and aesthetician. Her years of experience and in the industry have allowed her to meet the following talented individuals.

Jenna has recruited a talented nail technician and aesthetician from her previous salon to join her at Major Lengths. Jenna regards them as the best in the industry and knows that their quality of work is up to her high standards. They also have a loyal and large list of clients that will likely follow them to the new salon.

While the three of them will be in charge of their respective department, Jenna will be the head manager to oversee the entire operation of the beauty salon.

Success Factors

Major Lengths Beauty Salon will be able to achieve success by offering the following competitive advantages:

  • Latest hair and nail trends
  • Modern and comfortable environment
  • More selection of each service offered than any other salon in town
  • Major Lengths Beauty Salon offers the best pricing in town

Financial Highlights

Major Lengths Beauty Salon is seeking $100,000 in debt financing to open the beauty salon. The funding will be dedicated towards securing the retail space and purchasing the salon furniture, equipment, decorations, opening inventory, and working capital. The breakout of the funding is below:

  • Beauty salon build-out: $30,000
  • Opening inventory, furniture, equipment, decorations:  $40,000
  • Three months of overhead expenses (payroll, rent, utilities):  $15,000
  • Marketing costs: $5,000
  • Working capital:  $10,000

  The following graph below outlines the pro forma financial projections for Major Lengths Beauty Salon.

business plan for hairdressing

Company Overview

Who is major lengths beauty salon.

Major Lengths Beauty Salon is a newly established hair and beauty bar located in Glendale, Arizona. The company is founded by Jenna Diaz, a local hair stylist and aesthetician that has dedicated her career to making women look and feel their best. Throughout her years in the beauty industry, Jenna gained extensive knowledge in hair, nail, and facial trends as well as how to give exceptional customer service to all of her clients. Jenna realizes that men and women invest a lot of time and money into their appearance and she takes extra care to ensure her clients not only feel special, but walk away with their desired result.

Major Lengths Beauty Salon will be located in Glendale’s upscale district in a 5,000 square foot retail space. The area is highly trafficked with middle to high income residents who spend on luxury items such as cars, clothes, jewelry. Some of Arizona’s most expensive homes are within a 15-mile radius from the location. The salon will be decorated with a contemporary style, have modern furnishings, and include a welcoming waiting and reception area, large hair styling room, and separate areas for facials and nail services.

Major Lengths Beauty Salon History

Major Lengths is owned and operated by Jenna Diaz, a local hair stylist and aesthetician who has made her career working in the beauty industry for the past 15 years in Glendale. She has gained extensive knowledge through her continuing education and industry seminars. Jenna has a long list of loyal clientele who will follow her to her new salon. Aside from her beauty salon knowledge and expertise, Jenna has taken local business courses to learn salon management and leading a small team of stylists, manicurists, and aestheticians.

Since incorporation, Major Lengths Beauty Salon has achieved the following milestones:

  • Registered Major Lengths Beauty Salon, LLC to transact business in the state of Arizona.
  • Has obtained the necessary salon permits and licenses for the state of California.
  • Has a lease contract in place for the 5,000 square foot beauty salon.
  • Has developed the complete list of salon services and products.
  • Has developed the beauty salon’s logo and branding image.
  • Began recruiting a team of stylists, manicurists, and nail technicians.

Major Lengths Beauty Salon Products

The following will be the services Major Lengths Beauty Salon will provide:

Industry Analysis

The Beauty Salon industry is expected to increase in size by 2.5% over the next five years. Demand for industry services mirrors broader economic performance, as economic growth boosts consumer spending on personal care products and services. Specifically, new products and services have favorably contributed to industry revenue growth over the majority of the past five years.

Online platforms such as Instagram and Facebook have provided a convenient and low-cost marketing strategy for many stylists and technicians to garner new clientele. Higher service prices and increased consumer spending on high-margin merchandise and services have also fueled revenue growth, as operators capitalize on rising per capita disposable income. Continued growth in household income over the outlook period is expected to drive consumer spending and boost demand for premium personal care services. Moreover, equipped with larger budgets, consumers will likely continue to favor professional salon products and services, such as hair coloring services, over less expensive alternatives sold at drugstores and supermarkets. Environmental sustainability concerns are expected to become more prevalent over the next five years, leading salons to offer a wider array of eco-friendly products that appeal to trending consumer preferences. Specifically, nontoxic products will likely benefit industry revenue, staff and patrons. This growing niche will likely drive hair salon revenue over the coming years.

Customer Analysis

Demographic profile of target market.

The precise demographics for Glendale, Arizona are:

Customer Segmentation

Major Lengths Beauty Salon will primarily target the following customer profiles:

  • Stay at home mothers and fathers
  • Working professionals
  • College students
  • Retired females
  • Mothers with adult or teenage daughters

Competitive Analysis

Direct and indirect competitors.

Major Lengths Beauty Salon will face competition from other companies with similar business profiles. A description of each competitor company is below.

Hair Xtreme

Hair Xtreme is located on the west side of Glendale and is owned by a local hair stylist with over 30 years of experience. Hair Xtreme specializes in haircuts and hair coloring services as well as hair color correction. The owner is also certified in Balayage highlighting by the prestigious L’oreal SOHO Academy. Hair Xtreme Beauty Salon was established to create a higher level of service in the Glendale community and has amassed a large clientele. The salon is regarded as the go-to salon for anyone looking for extreme color or haircut transformation. The pricing of services are on the higher end of the spectrum and caters to the community in the middle to higher income range.

Hair Xtreme Beauty Salon’s full list of services include haircuts, balayage, ombre, highlights, color retouch, hair treatments, and special occasion styles. The salon is open Tuesday through Saturday and is by appointment only.

The Complete Package

The Complete Package is not only a hair and nail salon in Glendale, but also provides massage treatment, eyelash extensions, and body treatments. The salon is moderately priced and leans to be more affordable to target the population who doesn’t spend lavishly on beauty services, but also occasionally like to get pampered. Owned and operated by a mother and daughter team of hair stylists, The Complete Package is located in a small retail shopping center in the middle of the city. The salon has been in operation for over 20 years and was founded by Kate Beneducci. She was able to bring The Complete Package into operation due to her experience and background in cosmetics, marketing, and management. Every single stylist is a certified cosmetologist and are all required to attend a mandatory training every year to learn the latest techniques.

The Complete Package’s full list of salon services include hair, makeup, eyelash extensions, and nails. The full list of spa services include waxing, facials, microdermabrasion, massage, and body treatments. The salon regularly posts promotions to increase customer loyalty. The Complete Package is open daily by appointment and is able to take walk-ins Friday through Sunday.

Fringe Beauty Salon and Spa

Fringe Beauty Salon and Spa is located on the west side of Glendale, Arizona and was established in 2013 as a premier beauty salon. Fringe caters to the higher income clientele and their pricing is the most expensive in town. The owner relocated to Glendale to start her own beauty salon after working in the beauty industry in New York and Los Angeles for many years. She did hair and salon services for many celebrities and has been known to be the stylist for awards shows such as the Emmys and Oscars.

As a Glendale native, she relocated to her hometown to provide a higher quality of salon services to the community. The full list of services for Fringe Beauty Salon include haircuts, hair treatments, hair color, balayage, ombre, special occasion, manicures, pedicures, massage, facials, eyelash extensions, waxing, and makeup.

With a luxury atmosphere and relaxing spa environment, Fringe Beauty Salon and Spa is frequently booked for those wanting a full day of pampering.

Competitive Advantage

Major Lengths Beauty Salon will be able to offer the following advantages over their competition:

  • Friendly and knowledgeable staff who are all trained and experienced in the latest hair and beauty trends.
  • Complete list of beauty salon services intended to provide a full day of pampering and relaxation.
  • Casual and comfortable environment with a luxurious feel.
  • Major Lengths Beauty Salon offers the best pricing in town for the high quality of services provided. Their pricing structure is the most cost effective compared to the competition.

Marketing Plan

Brand & value proposition.

Major Lengths Beauty Salon will offer the unique value proposition to its clientele:

  • Complete list of beauty salon services all provided by trained and knowledgeable hair stylists, manicurists, and aestheticians.
  • Pricing is affordable and moderate so customers perceive value when visiting the beauty salon.

Promotions Strategy

The promotions strategy for Major Lengths Beauty Salon is as follows:

Website/SEO Marketing

Major Lengths Beauty Salon has hired an advertising firm to develop their branding image and logo. They will also develop the hair salon’s website. The website will include a full list of services, pricing, and pictures. The advertising company will also manage the company’s website presence with SEO marketing tactics so that anytime someone types in the Google or Bing search engine “Glendale beauty salon” or “beauty salon near me”, Major Lengths Beauty Salon will be listed at the top of the search results.

Word of Mouth/Referrals

Jenna Diaz has a long list of loyal clients that have been with her for decades. They will follow her to the new salon and will receive additional clients from their referrals.

Social Media

Once the branding and logo is finalized, Jenna will use social media to her advantage and create social media business pages on all of the popular social media platforms. She will commit to posting daily to increase the list of followers and use it to regularly engage with customers.

Print Advertising

Major Lengths Beauty Salon will invest in professionally designed print ads to display in local magazines and hand out flyers to local businesses.

The pricing of Major Lengths Beauty Salon will be moderate and on par with competitors so customers feel they receive value when purchasing their salon services.

Operations Plan

The following will be the operations plan for Major Lengths Beauty Salon.

Operation Functions:

  • Jenna Diaz will be the Owner and Manager of the beauty salon. She will order salon inventory and products, oversee staff, payroll, and manage customer service.
  • Melanie Brooks – Head nail technician that will oversee the nail department.
  • Fiona Adams – Head aesthetician that will oversee the facial and massage departments.
  • Jenna has hired third party companies to manage the bookkeeping, accounting, tax payments, insurance, and legal requirements.

Milestones:

Major Lengths Beauty Salon will have the following milestones complete in the next six months.

8/1/202X – Finalize retail space for beauty salon

8/15/202X – Begin build-out of beauty salon to include stylist stations, facial and massage rooms, and nail service area

9/1/202X – Order opening inventory

9/15/202X – Begin marketing campaign

9/22/202X – Hire staff of hair stylists, nail technicians, massage therapists, and aestheticians

10/1/202X – Major Lengths Beauty Salon Grand Opening Event

Major Lengths Beauty Salon will be owned and operated by Jenna Diaz, a local Arizona hair stylist and aesthetician. Jenna has made an impressive career helping women achieve their desired look and feel. As an Arizona native, Jenna has attended the local beauty college and attends industry trade shows and training seminars annually. She has amassed a large and loyal clientele and has even done hair treatments, cuts, and facials for local celebrities and sports personalities. Jenna is committed to establishing a beauty salon in her hometown of Glendale and making it a place where the women and men flock to when they want the latest hairstyle, manicure, or facial.

While the three of them will be in charge of their respective department, Jenna will be the head manager to oversee the entire operation of the beauty salon. She will also outsource a third party insurance company, CPA, and attorney to take care of her insurance, legal obligations, and tax filings. Jenna will also employ a part time bookkeeper to handle her day to day accounting and payroll of staff.

Financial Plan

Key revenue & costs.

The revenue drivers for Major Lengths Beauty Salon are the sales from hair services, nail services, massages and facials.

The cost drivers will be the overhead costs required to staff the beauty salon. The expenses will be the payroll cost, rent, utilities, salon inventory, and marketing materials.

Funding Requirements and Use of Funds

Major Lengths Beauty Salon is seeking $100,000 in debt financing to open the beauty salon. The funding will be dedicated towards securing the retail space and purchasing the salon furniture, equipment, decorations, opening inventory, and working capital. Jenna will need to allocate funds for the first three months of payroll and operating expenses as well as spend approximately on branding and marketing. The breakout of the funding is below:

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

  • Number of Beauty Salon Services Sold Per Month: 300
  • Average Revenue per Month: $20,000
  • Beauty Salon Lease per Year: $110,000

Financial Projections

Income statement, balance sheet, cash flow statement, beauty salon business plan template faqs, what is a beauty salon business plan.

A beauty salon business plan is a plan to start and/or grow your beauty salon. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your beauty salon business plan using our Beauty Salon Business Plan Template here .

What are the Main Types of Beauty Salons?

There are a number of different kinds of beauty salons, some examples include: Beauty salon focusing strictly on hair styling, beauty salon offering hair removal services, skin care services, nail services, tanning services, or massage services, and beauty salon offering products.

How Do You Get Funding for Your Beauty Salon Business Plan?

Beauty salons are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding. This is true for a business plan for a beauty salon or a hair salon business plan.

Why do You Need a Business Plan Template?

If you’re looking to start a beauty salon business  or grow your existing salon business, you need a business plan. A hair salon business plan template will help you raise funding, if needed, and plan out the growth of your beauty salon in order to improve your chances of success. Your salon business plan is a living document that should be updated annually as your company grows and changes.

Where Can I Get a Beauty Salon Business Plan PDF?

You can download our free beauty salon business plan template PDF here . This is a sample beauty salon business plan template you can use in PDF format.

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A Step-by-Step Guide to Opening a Hair Salon

Eric Goldschein

Many or all of the products featured here are from our partners who compensate us. This influences which products we write about and where and how the product appears on a page. However, this does not influence our evaluations. Our opinions are our own. Here is a list of our partners and here's how we make money .

If you’re interested in starting a new business, specifically opening a salon, you’re in good company: The beauty industry is worth over $56 billion annually, and hair care is the largest segment with 86,000 locations nationwide. Luckily, there's rarely a shortage of people looking to change or upgrade their hair — even in economic recessions — and there's often a waiting market for anyone interested in opening a salon.

Although salon life might seem glamorous to clients, a salon is like any other small business. It takes long hours, hard work, savvy, research and sometimes even luck. The best way to reduce the variables that can lead to failure is to better understand the economics of opening a salon, from the startup costs to the standards for pricing.

The most common starting point is to have experience as a hairdresser or to otherwise work in the salon industry, which often goes hand-in-hand with a passion for the business. Both Shana Dyer, who co-owns Harlow Salon in Nashville, Tennessee, and Tiffanie Barackman, who owns Aria Salon in Canton, Michigan, worked in the industry for years before striking out on their own. They share their insights below.

business plan for hairdressing

A 6-step guide to opening a salon

Some of the steps to opening a salon are similar to those you'd take when starting any small business, but there are some salon-specific steps you'll have to take as well.

1. Write a business plan

Most good small-business owners start by writing a business plan , and the beauty business is no exception. In fact, Dyer cites this as the most important piece of advice she gives to new business owners.

“You want to have a business plan and a budget,” Dyer says. “If you don’t know what that is, you don’t need to own a business. Take a class. Hire a financial planner. Definitely hire an attorney.”

A well-rounded business plan includes your customer segments, acquisition channels (such as social media), supplier plan, necessary business relationships, revenue streams, cost structure and key resources.

In other words, it involves a lot more than simply designing your salon and getting people in the chair. You'll also want to make sure you do plenty of market research to make sure there's actually a need for another salon in your area and that you'll be able to drum up enough business to sustain it.

Though the business model canvas has been popularized for lean startups in the tech space, it can be applied to opening a variety of business structures, including opening a hair salon.

Opening a Hair Salon Checklist

In your business plan, make sure you include a checklist that you can refer to as you go through the other steps of opening a salon. You want to include the little — and big — things that you might forget while working to open the salon.

You can start off the checklist with something you've already done, writing a business plan:

Write a business plan.

Choose your legal structure.

Register the business and name.

Choose a location.

Get a license to operate.

Get insurance.

Choose suppliers.

Purchase all of the equipment you need.

Purchase the salon furniture; remember you'll need sinks and chairs.

Purchase supplies.

Hire your stylists.

Train your new hires.

Start booking and marketing.

2. Determine the costs

A cornerstone of your business plan is figuring out how much money you need to run your business — keeping in mind that between the upfront costs and the operating costs, it might be at least a few months, sometimes more than a year, before you turn a profit.

This could involve visiting a loan officer at a local bank or credit union for a small-business loan, as well as meeting with a business accountant who can help you plan for and file taxes related to your new endeavor.

The major tenets of opening a salon will be operating costs, including rent, training, insurance, inventory and what you’ll charge for your services — which you’ll balance against one another in order to turn a profit. The operating costs are mostly up to you and will depend on the size and scope of your vision, but how you price your products and services is, to some extent, predetermined.

“Product pricing is universal — it's a 50% markup of the wholesale price,” says Dyer. “You can come into my salon or the salon down the street and the same bottle of shampoo will be the same price. That's just standard in the industry of cosmetology.

“Pricing for services is also fairly universal,” she adds. “It depends on the part of town you are in, your city in general, and the surrounding salons that are about the same level as yours. There’s a salon a couple of miles from us that is about the size of ours and they offer similar services, so we pretty much base our prices off of what they and the surrounding salons charge.

"About every six months, we call around to the different businesses and ask for their basic prices. We also make sure and raise our prices about once a year. Usually, about 5% seems to cover all of the inflation that we suffer as a business.”

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3. Insure your salon

Insurance is legally required for most businesses — though you’ll often be glad to have it anyway. Dyer cited business insurance as one of the unexpected costs of starting up, if only because of the myriad forms it takes — your employees, your clients, your space, yourself and so on. Dyer and her partner ended up treasuring her insurance plan when she found out her accountant was embezzling funds from the salon.

“We thought we were going to lose our business,” she says. “Luckily, we had a portion of our insurance that was called 'dishonorable employee insurance' and it covered things like theft from your employees. I had no idea we had it but I was so thankful we did.”

There are other bureaucratic hoops to jump through, including:

Getting a business license.

Securing licenses for all personal appearance workers (though exact regulations vary by state; check with the Division of Occupational and Professional Licensing).

Planning for a health and fire marshal inspection.

Paying Common Area Maintenance, or CAM, charges, which is an additional rent paid by tenants to commercial property landlords on top of the base rent.

New business owners should ask fellow business owners or members of their local government in their city or county what’s expected when starting a new business when opening a salon.

4. Choose a location and hire staff

Many salons start as offshoots of other salons, as former employees move on to their own endeavors and take their clients with them, if they can. A major part of choosing the salon location is to make sure it’s centrally located, where lots of foot traffic will pass by or where there’s sufficient parking. Another aspect is remaining close to where old customers will want to get their hair cut or colored.

“A large portion of salon owners are hairdressers, and when they go out on their own they want to maintain all of their clients,” says Barackman, who worked in the salon business for over 20 years before moving on to renting her own suite and then opening her own salon.

Dyer agrees: “We made sure that, once we decided Music Row was going to be our 'spot,' any time we upgraded or moved into larger business locations we stayed within one mile of where we were. One mile seems to be the standard for how far people will follow you if you are near your old location.”

Just as it’s important to hold out for the right space, hiring the right staff can make or break your business — so don’t make a rash decision about who to hire just to fill seats.

“The people you bring on are going to set the tone for what the salon’s reputation will be,” says Barackman. “I put ads on Craigslist and LinkedIn, but you rely a lot on word-of-mouth and friends of friends because hairdressers all know each other — so I wasn’t afraid to tap into that network to find people who fit my vision.

“When I first opened, I worried that I wouldn’t find people to fit my six stations, and now I’m thinking, ‘How am I going to add two more stations?’ because I’ve got more people who want to come. So you have to operate in that gap a little bit between getting people to see your vision and knowing they might not get it until they come aboard — so don’t panic and know that, long term, you have to make the right choices,” she says.

5. Market your salon

Once you have your business plan taken care of, your salon insured and your location set, it's time to get some customers. Start by tapping your old clients to let them know that you've started your own salon, and having your hairdressers do the same. For any clients that choose to move with you, give them extra appreciation and encourage them to refer their friends.

In addition to bringing old clients over, it’s important to find ways to bring in new customers and retain them. In this era, that means creating a website and communicating through social media for marketing.

“Social media is huge — we’ve done a lot with Facebook, a lot with Instagram, a lot with Twitter,” says Barackman. “That’s where people go now. We’re absolutely pulling in new business from Facebook alone, overwhelmingly so. People I know loved seeing the process of what I was doing — I posted photos of building the business online — and they shared that with their friends.”

Local advertising is another cost, but one Barackman considers well spent.

“I have the business in a brochure for an upcoming baseball tournament. I’ve put out advertisements in the months leading up to high school prom that we have specials,” says Barackman. “I’m no marketing genius, and if I had the money I’d hire a marketing specialist, but I’m tapping into things like that.”

6. Scale carefully

If you're opening a salon, you probably have a grand vision for how it will look, operate and feel to customers. Chances are, though, that your vision will have a big price tag — one that you won’t necessarily be able to afford in your first days.

There are some major startup costs to estimate, which namely include rent and equipment.

“Equipment is super expensive,” says Dyer. “You don’t have to have the best of everything when you first start. We bought our equipment off of Craigslist from other salons that were closing and got it for over half price. We upgraded as we needed to, but in the beginning, it's not worth it to spend $10,000 on equipment when you really need to put a sign on the outside of your building.”

That process — start small, become big — works for salon space and products as well.

“We went from a 400-square-foot salon to a 5,000-square-foot space in a repurposed church with 10 employees in a decade. We used to have one or two of each color in stock and order when necessary; now we have 10 of each color we use because we’re busy and need all of those colors rotating in and out,” says Dyer.

There are ways to make your salon inviting and homey without breaking the bank. Try keeping the place tidy, offering hand and scalp massages and playing music throughout the space — most streaming services have low-cost options that will keep your place humming ad-free. A complimentary glass of wine or a cup of coffee might not cost you much, but it can make a big difference to the customer.

Even if you find yourself coming in under budget and are tempted to spend on high-end equipment, don’t forget about some of the hidden costs of a salon.

“A lot of little things that you don’t think about add up,” says Barackman “You have to have service menus printed up because people want to know how much your services cost. And then you have business cards — and when you hire new people, you need to buy them business cards.

"And then there’s upping your inventory for when new clients come in — although one thing I’ve noticed is that since I’ve opened a salon, distributors have made an effort to help get me products or equipment at low cost, or at no cost, now that I place big orders. So once you’re in, you’re in.”

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The bottom line

Anyone who's become a return customer at a salon can likely attest to appreciating the sense of community that the salon cultivates, as well as the quality of the haircut they receive.

In order to ensure that both of these important aspects of the business are kept up, be sure to create and follow your business plan, make sure you’re properly licensed and insured, well outfitted and located (without overspending your budget) and marketing yourself to the fullest. The rest — mainly, the quality salon services — is up to you.

This article originally appeared on JustBusiness, a subsidiary of NerdWallet.

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How to Write a Beauty Salon Business Plan: Complete Guide

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  • December 29, 2023
  • Beauty & Wellness

beauty salon business plan

Whether you’re looking to raise funding from private investors or to get a loan from a bank (like a SBA loan) for your beauty salon, you will need to prepare a solid business plan.

In this article we go through, step-by-step, all the different sections you need in your business plan for a beauty salon . Use this template to create a complete, clear and solid business plan that get you funded.

1. Executive Summary

The executive summary of a business plan gives a sneak peek of the information about your business plan to lenders and/or investors.

If the information you provide here is not concise, informative, and scannable, potential lenders and investors will lose interest.

Though the executive summary is the first and the most important section, it should normally be the last section you write because it will have the summary of different sections included in the entire plan.

Why do you need a business plan for your beauty salon?

The purpose of a business plan is to secure funding through one of the following channels:

  • Obtain bank financing or secure a loan from other lenders (such as a SBA loan )
  • Obtain private investments from investment funds, angel investors, etc.
  • Obtain a public or a private grant

How to write your beauty salon’s executive summary?

This section should not exceed 1 to 2 pages and provide a brief outline of the objectives and purpose of your business, market analysis & marketing strategies, company structure & key people, financial plan, and financial ask.

Here is an overview of the different points you must address in your executive summary:

Business Overview

Introduce your company and briefly describe your business model. For example, you may provide specialized beauty services only (such as skin care only, or manicure & pedicure only, etc.) or a full-service beauty salon (where you provide all types of possible services related to overall beauty including hair care, facial, skin care, manicure & pedicure, nail care & nail art, etc.).

Again, if you are offering a full-service beauty salon with a specific focus on something like skin care while the remaining services are auxiliary services, mention that, too. Also, provide a brief idea of what problem you are trying to solve.

Market Analysis

Provide a deep market analysis that backs your decision to open a beauty salon. The market analysis will include information like who your competitors are, your strengths and weaknesses, your target audience and their beauty needs, etc.

People & Management

Mention your key partners and why you have selected them along with their relevant industry experience. Also, speak about your staff requirements and the management hierarchy.

Financial Plan

How much profit and revenue do you expect in the next 5 years? When will you reach the break-even point and start making profits? It is ideal to include a chart depicting your key financials such as revenue, gross profits, and net profit

Funding Ask

What loan/investment/grant are you seeking? How much do you need? How long will this last?

business plan for hairdressing

2. Beauty Salon Business Overview

This is the section where you will describe your beauty salon business in detail. Try to answer the following questions concisely:

  • Why do you want to open a beauty salon and what problem will your beauty salon solve?
  • How big will be the facility and how many appointments will you serve daily (approximate value)?
  • Will you have standard operating hours or extended business hours?
  • Where is the location and why did you select that location?
  • Will you provide only services, or will you sell products, too?

Include as many questions as possible to create a convincing overview to keep your potential investors and lenders hooked.

Let’s now look at the different sub-sections that you must include:

a) History of the Project

If you are yet to open your first beauty salon business, you may not have a business history to share. However, you can share your training and past industry experiences. You can even demonstrate your passion and interest for the beauty or wellness industry.

This is also where you should explain why you decided to create this business today. Did you find a gap in the market? Is there a lot of demand for manicure and pedicure treatments but few salons to accommodate customers?

Or are you trying to open a new format of beauty salon, offering a unique experience and treatments to your customers, effectively differentiating yourself from your competitors in your area?

b) Beauty Salon Business Model

This section must include the following information:

  • Are you building your beauty salon from the ground up or are you purchasing an existing one?
  • Will you allow advanced bookings through channels like a website or a mobile app, or will you allow walk-in customers or both?
  • Will you focus only on services, or will you sell beauty products, too? 
  • If you want to sell products, too, how do you intend to upsell them?
  • Will you offer home visits, and if so, what will be the area of operation for that?
  • Do you intend to extend your services into spa, bridal & wedding makeups, full body massage, etc?

Provide a thorough description of your business model so that the potential lenders and investors can make financial assessments and projections.

business plan for hairdressing

c) Target Audience

Give here an overview of your target audience. For example, answer the following questions:

  • Will it be a unisex beauty salon or a gender-specific beauty salon?
  • Is there a specific age group that you are targeting?
  • What is the average disposable income of your target audience?
  • How frequently do your target audience visit beauty salons?
  • How much do they spend per month / per year in beauty treatments on average?

d) Beauty Salon Products & Services

Your beauty salon will primarily be a service-oriented business. However, that doesn’t mean you will not (or you cannot) sell related products. Outline your products and services in this section. Something like this will suffice:

business plan for hairdressing

e) Legal structure

Finally, your business overview section should specify what type of business structure you want. Is this a corporation or a partnership (LLC)? Who are the investors? How much equity percentage do they own? Is there a Board of Directors? If so, whom? Do they have experience in the industry?

business plan for hairdressing

Beauty Salon Financial Model

Download an expert-built 5-year Excel financial model for your business plan

3. Beauty Salon Market Analysis

It is vital that you demonstrate a deep market knowledge to your potential investors and lenders. For example, if you are offering expensive haircare or skincare procedures in a low-income or middle-class area, you may run into losses.

Similarly, if you are not following the latest hairstyles and trends, or if you don’t offer a wide range of facials, skincare services, you may find it difficult to attract customers.

a) Market Trends

If you are offering haircuts and hair makeup, you must be aware of the latest trends. Similarly, there may be new types of facials and acne treatments available that people may be looking for. Fashion is always a time-bound thing, and so is hairstyle.

For example, if you are offering skin care services like facials, you may want to offer services like :

  • LED light therapy (to deal with bruising & acne)
  • Intense pulsed light treatment (deal with facial pigmentation)
  • Hollywood lift (a non-surgical skin-tightening for sagging skin), etc.

b) Competitor Analysis

The objective of the competitive analysis of your business plan should establish that starting a beauty salon in your area makes sense.

For example, there might be few competitors despite a lot of demand. Or, for example, existing competitors might not be adapted to the latest customer trends, effectively losing business to newcomers.

In your competitive analysis, try to include the following information:

  • Number of competing beauty salons or full-service beauty salons in your area
  • Their target audience
  • The list of products and services they are offering
  • The number of stations each salon has
  • Their marketing strategy
  • Their strengths and weaknesses
  • Their reputation as a brand

business plan for hairdressing

Beauty Salon SWOT Analysis

Along with the competitive analysis, you must also perform a SWOT analysis. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats.

Here you must provide the following information:

  • Strengths : Examples – you may have years of industry experience, or you may be a celebrity hairstylist or aesthetician, or you may be offering unique services that no other competing beauty salon is offering
  • Weaknesses : Examples – you may not have enough experience with Millennials, or you may not have enough funds for sufficient inventory, etc.
  • Opportunities : Examples – unlike your competitors, you may be offering a full-service beauty salon experience with all services related to hair, skin, nails, and face under a single roof
  • Threats : Examples – the emergence of new beauty salons that can possibly take a slice of your potential customer base or existing beauty salons reducing their prices to counter your presence

Both competitive analysis and SWOT analysis can help you to come up with innovative marketing strategies that you can use to gain new customers and even chip off your competitor’s customer base.

business plan for hairdressing

d) Customers

This is the segment where you provide a detailed analysis of your target audience. The analysis must include things like:

  • Demographic distribution of your target customers (you can find data at census.gov )
  • Average monthly family income (this will give you an idea of the spending capacity)
  • The frequency of beauty salon visits (this will give you a fair idea of the number of customers you can expect in a month)
  • Current hair, nail, & beauty trends in the location you want to operate in and the factors that influence those trends
  • What channels do the customers use to share the end results of their beauty salon visits? For example, people may post their new hairstyle or nail art on Instagram & Facebook, but share their salon interaction experience on Twitter
  • Things that your target audience like and dislike about the existing beauty salons (this will tell you what you must do and things you can do to improve their experience)
  • What is the average amount they spend per visit?
  • Do they engage in beauty-related activities at home? (This will tell you whether you can sell products such as hair oils, skin lightening creams, etc.)
  • Do they like to use coupons and gift cards? (If yes, you may open a separate revenue stream by offering such products)

You can add more questions if you need to complete your customer or target audience study. The best way to get the answers is to conduct direct surveys and interact with your potential customer base. However, you will also find some data from competitive analysis.

A complete understanding of your target audience can help you develop sales and marketing strategies that can beat your competitors and give you an edge.

business plan for hairdressing

4. Beauty Salon Marketing Strategy

This is the section of your beauty salon business plan where you should outline your customer acquisition strategy: how do you plan to attract new customers?

Try to answer here the following questions:

What are your Unique Selling Points (USPs)?

  • What marketing channels will you use?
  • How do you intend to track the success of your marketing strategy?
  • What is your CAC or customer acquisition cost?
  • What is your marketing budget?
  • What introductory promos and offers do you intend to provide for attracting new customers?
  • Will you offer gift cards to open an upfront revenue stream?
  • Will you sell products? If yes, how do you intend to upsell them for revenue maximization?

Let’s expand a bit on a few questions below:

What marketing channels do Beauty Salons use?

A few marketing channels that beauty salons typically use are:

  • Google My Business listing
  • PPC ads and social media ads
  • Social media promotions and user engagement on platforms like YouTube, Facebook, Instagram, Pinterest, Twitter, TikTok, etc.
  • Email marketing
  • Print ads, flyers, hoardings & billboards, etc.

You need to use all marketing channels. You can focus on a few (2 to 3 is more than enough). However, make sure that you include social media marketing as one of the options because it can help you to connect and continuously interact with your customers. In addition to that, social media can help you to go viral.

Also, do not forget to provide a fair and nearly accurate estimate of your marketing budget. Failure to display a well-planned and adequate cash flow for advertising and marketing can lead to investors losing confidence.

business plan for hairdressing

In other words, how do you differentiate yourself vs. competitors? This is very important as you might need to win customers from competitors.

A few examples of USPs are:

  • We are a full-service beauty salon offering services like haircare, bridal makeups, manicure & pedicure, skin treatments & facials, & body massage under a single roof because potential customers dislike the idea of hopping from one door to another to get all their needs fulfilled
  • We are a full-service beauty salon with a focus on manicure & pedicure treatments
  • We use only 100% organic and natural haircare products to prevent side effects usually caused by chemically heavy cosmetic beauty products
  • We will use our proprietary range of hair care and beauty products that will not be available with any other competing beauty salon

5. Management & People

You must address 2 things here:

  • The management team and their experience/track record
  • The organizational structure: what are the different teams and who reports to whom?

Small businesses often fail because of managerial weaknesses. Thus, having a strong management team is vital. Highlight the experience and technical knowledge of salon managers that you intend to hire to oversee your beauty salon business.

Describe their duties, responsibilities, and roles. Also, highlight their previous experience and explain how they succeed in their previous roles.

It is also important that you explain how their experiences and qualifications help you in implementing the beauty salon services you are proposing.

Organizational Structure

Even if you haven’t already hired anyone, it is important that you provide a chart of the organizational structure of your company. Typical roles for a beauty salon may include: salon managers, hair director, hairstylists, cosmetologists, pedicurist, aesthetician, massage therapist, electrologist, makeup artist, salon/shampoo assistants, receptionists, etc.

business plan for hairdressing

6. Beauty Salon Financial Plan

The financial plan is perhaps, with the executive summary, the most important section of any business plan.

Indeed, a solid financial plan tells lenders that your business is viable and can repay the loan you need from them. If you’re looking to raise equity from private investors, a solid financial plan will prove them your beauty salon is an attractive investment.

There should be 3 sections to your financial plan section:

  • Your historical financials (only if you already operate the business and have financial accounts to show)
  • The startup costs of your project (if you plan to open a new salon, renovate your salon, etc.)
  • The 5-year financial projections

Historical Financials (if any)

In the scenario where you already have some historical financials (a few quarters or a few years), include them. A summary of your financial statements in the form of charts e.g. revenue, gross profit and net profit is enough, save the rest for the appendix.

If you don’t have any, don’t worry, most new businesses don’t have any historical financials and that’s ok. If so, jump to Startup Costs instead.

Beauty Salon Startup Costs

Before we expand on 5-year financial projections in the following section, it’s always best practice to start with listing the startup costs of your project. For a beauty salon, startup costs are all the expenses you incur before you start to receive customers and make money.

Startup costs vary based on a number of factors such as the location and size of your salon, the quality of the equipment, design and furniture, whether you rent or buy the space, etc.

On average, beauty salons cost anywhere from $63,500 to $179,000 to start depending on whether you plan to lease the commercial space or buy it. Indeed, if the latter, you would have to take a loan and make a substantial deposit upfront instead.

Beauty Salon 5-Year Financial Projections

In addition to startup costs, you will now need to build a solid 5-year financial model as part of your business plan for your beauty salon.

Your financial projections should be built using a spreadsheet (e.g. Excel or Google Sheets) and presented in the form of tables and charts in your business plan.

As usual, keep it concise here and save details (for example detailed financial statements, financial metrics, key assumptions used for the projections) for the appendix instead.

Your financial projections should answer at least the following questions:

  • How much revenue do you expect to generate over the next 5 years?
  • When do you expect to break even?
  • How much cash will you burn until you get there?
  • What’s the impact of a change in pricing (say 15%) on your margins?
  • What is your average customer acquisition cost?

You should include here your 3 financial statements (income statement, balance sheet and cash flow statement). This means you must forecast:

  • The number of customers over time ;
  • Your expected revenue ;
  • Operating costs to run the business ;
  • Any other cash flow items (e.g. capex, debt repayment, etc.).

When projecting your revenue, make sure to sensitize pricing and the number of customers as a small change in these assumptions will have a big impact on your revenues.

When it comes to the costs, consider both startup and operating costs. For more information on how much it costs to start and run a beauty salon in the US, read our complete guide here .

business plan for hairdressing

7. Funding Ask

This is the last section of the business plan of your beauty salon. Now that we have explained what your beauty salon is about, what’s your strategy, where you go and how you get there, this section must answer the following questions:

  • How much funding do you need?
  • What financial instrument(s) do you need: is this equity or debt, or even a free-money public grant?
  • How long will this funding last?
  • Where else does the money come from? If you apply for a SBA loan for example, where does the other part of the investment come from (your own capital, private investors?)

If you raise debt:

  • What percentage of the total funding the loan represents?
  • What is the corresponding Debt Service Coverage Ratio ?

If you raise equity

  • What percentage ownership are you selling as part of this funding round?
  • What is the corresponding valuation of your business?

Use of Funds

Any business plan should include a clear use of funds section. This is where you explain how the money will be spent.

Will you spend most of the loan / investment to buy the real estate and do the renovations and design of the salon? Or will it cover mostly the cost of the salaries the first few months?

Those are very important questions you should be able to answer in the blink of an eye. Don’t worry, this should come straight from your financial projections. If you’ve built solid projections like in our beauty salon financial model template , you won’t have any issues answering these questions.

For the use of funds, we recommend using a pie chart like the one we have in our financial model template where we outline the main expenses categories as shown below.

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Creating a Successful Salon Business Plan: A Step-by-Step Guide

Jovana Smoljanovic Tucakov

  • January 23, 2024
  • For Salon Owners

illustration of a salon business plan

If you plan to open a salon, besides setting the objectives, you’ll need to know how you’re going to achieve them. Or, in other words, you need a sound salon business plan.

Creating a salon business plan can help you identify specific goals and strategies, as well as provide guidance on how you can reach them and see your business thrive. Knowing how to craft your plan is vital, as it can easily make or break your salon business.

This article will walk you through how to create a salon business plan step-by-step.

Why is a Salon Business Plan so Important?

What is a salon business plan.

A salon business plan is a formal, written statement of the goals you want to set for your business. It explains why you want to set those goals and what your plan is for reaching them. A salon business plan might also include information about the individuals or teams working toward those goals with you.

A good salon business plan gives an overview of where your business is at now and explains where you want to be in the future. It also includes marketing information and research that impact your business plan in general. In fact, think of your salon business plan as a road map where you show where you are now and explain where you’re headed and what it will take to get there.

As you build your salon business plan, it’s important to include information about the process of opening your salon. This information is important because, right from the get-go, you lay the groundwork for success. This groundwork then helps you run and grow your salon business .

Why is a business plan essential for the success of your salon?

A salon business plan is an essential tool for the growth and success of any salon. It is important as it helps you to jot down your ideas and thoughts, arrange them in an organized manner, and develop an overall plan to implement them.

Writing a salon business plan also enables you to identify potential difficulties and challenges that may arise in the future. Once you’ve identified them, you can create a strategy to address them.

Having a business plan is just one of the essential steps to opening your very own salon – to see what other boxes need to be checked, download our Opening a Salon checklist PDF :

The Ultimate Checklist You Need to Open Your Salon

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Bonus: Discover 5 essential steps to building a successful beauty salon

business plan for hairdressing

If you have a salon that is already established and doing well, it might seem like a lot of work and trouble to sit down and make a business plan. But if you want your salon to keep thriving and growing, having clearly defined goals and plans is really important.

Benefits of having a sound salon business plan

A well-crafted salon business plan comes with many benefits:

  • A Greater Success Rate : A good business plan allows you to mitigate risks, make better-informed decisions, and improve your chances of running a successful salon.
  • Better Financial Management : A well-written salon business plan includes your budget, financial projections, and expense management. This helps you keep tabs on your salon’s financial health, which leads to financially sound decisions.
  • Improved Marketing Strategies : A sound business plan requires you to conduct market research and develop marketing strategies. Then you can identify your target market, predict customer preferences, and adjust your marketing efforts to be more effective.
  • Increased Operational Efficiency : A salon business plan ensures that you implement efficient operational processes. This allows your salon to keep running smoothly and leads to increased customer satisfaction.

How to Write a Salon Business Plan in Just 12 Steps

  • Write an executive summary
  • Create effective mission and vision statements
  • Include a salon business description
  • Analyze the market and identify your target audience
  • Check what your competitors are up to
  • Identify products and services you wish to offer
  • Craft a sound financial plan
  • Tackle management and organization
  • Plan your everyday operations
  • Think about your marketing strategy
  • Think about sales
  • Don’t forget to include risks

1. Write an Executive Summary

An executive summary explains what your salon is like and why it is successful. In most cases, a potential investor would go straight to this section to get an idea of what the business is like. If the executive summary isn’t interesting or compelling, they won’t read any further. That makes it an essential section and the first step when writing your salon business plan.

The executive summary should include information that is relevant to stockholders or investors. Include details about your target market, business objectives, and financial projections. Don’t forget to add information about your products and service menu, as well as your vision and mission. The main idea is to let the reader know what’s up, grab their attention, and make them want to keep reading.

Key components

An executive summary of every salon business plan should include the following information:

Business overview : Introduce the reader to your salon. Include information like the name and location, and a brief description of your core values, vision, and mission.

Market analysis : Provide a summary of your research on your target market. Include details about the target market’s trends and demographics. Then highlight gaps or opportunities in the market that you plan to capitalize on.

Your business objectives : Clearly identify your business goals and state what you want your salon to achieve. This might include details like expansion plans, revenue targets, or customer acquisition goals. In this section, you can include any goals that will affect your salon’s growth and success .

Products and Service menu : Give a brief overview of what your salon offers. Make sure your unique features and competitive advantages stand out. Explain what your salon is doing to meet the needs of the target market.

Marketing strategies : Explain your marketing strategy. This includes information about advertising, branding, social media, and so on. If you have any original ideas for how to make your salon stand out from the competition, make sure to highlight them.

Your financial projections : Provide a detailed financial plan overview. Include any information about profit targets, expenses budget, and revenue forecasts. Highlight any achievements or milestones you have reached that prove the financial viability of your salon.

Any funding requirements : Clearly explain the funding requirements for your salon. Explain how much funding you need, how you will use the funds and any other potential sources of funds you have.

2. Create Effective Mission and Vision Statements

Girl standing on growing arrows and looking through binoculars. Woman searching for opportunity or job flat vector illustration. Business strategy, goal, pathway, career concept

Image by pch.vector on Freepik

A mission statement is a short explanation of why you created your salon, what your goal is, and how you want to achieve it. Your mission statement is an important part of your salon business plan, so it should be the first thing you see on the page. It’s a good idea to put it at the top of the page where you and others can see it and be reminded of your purpose.

The mission statement gives you the chance to express your purpose and intention. It not only explains why you started the salon, but it also explains what you have to offer. It shows what sets you apart from the competitor salons and captures the spirit with which you run your salon.

In just a few words, your mission statement can determine what drives your business.

Defining your purpose and aspirations

Part of the purpose of a mission statement is to define your purpose and what you offer. Your purpose is the reason you exist and what you have to offer potential customers. To get an idea of what your mission statement should include, ask yourself “Why does my salon exist?”

A vision statement serves a similar purpose. It explains where you want to take your business and what you hope to achieve. It defines your goals and the future impact you want to have. To identify the key points that will go into your vision statement, ask yourself “Where do I see my salon in the future?”

Putting your purpose and your long-term goals in writing plays an important role in having a successful business plan.

How to craft mission and vision statements

Here are a few examples of things you can consider when you are writing your mission statement and your vision statement. This will help you come up with ideas that reflect your identity and direction as a salon.

  • Have a brainstorming session with your team. Ask them “What do you think makes this salon unique? What do you love about working here? What do you personally want to achieve?”
  • Identify core values. What specific values do you want to uphold in everything you do? Some examples of core values are: creativity, integrity, excellence, diversity, and
  • Put your mission statement in writing. Use your core values as a starting point. Then write a short, simple sentence that sums up your salon’s purpose and what you offer to clients.
  • Write your vision statement. Write a short, inspiring sentence that describes your long-term goals for the salon and what you want to achieve.
  • Review and refine. Once you have your mission and vision statements written down, take some time to review them. Make sure your statements are both clear and concise, as well as compelling.

In case you need a bit of help, take a look at some brilliant salon mission statement examples sure to inspire you.

Also, writing an effective slogan will only underline the message you wish to send, so make sure you have one ready.

3. Include a Salon Business Description

Company description.

A company description is a quick overview of your business that explains the core values of your company. This part of your salon business plan is all about giving a quick and simple rundown to the readers. It’s meant to give them a general idea of what your business is all about.

Outlining the details

Your salon business description provides all the basic details about your salon. You should include the name of your salon, the location, and your contact information. Also, include the details about the legal structure of your salon. This information is the foundation of the rest of your business description. Thus, it’s important that the information is accurate and up to date.

Company history and brand story

In this section, you should provide some information about the background and history of your salon. When was your business founded? What led to you starting your business? Whatever your story is, this section is your chance to tell it.

Describe what you offer and your USP

This section details what your clients can expect to find at your salon. You can use this section to provide details about new beauty products or services you are offering. If you are working on your own line of products, this is also a good place to mention it and provide an estimated timeline for when it will be available.

Your salon’s USP (unique selling proposition) is what makes your salon stand out from the rest of the market. It is very important to highlight your USP in your business description.

4. Analyze the Market and Identify Your Target Audience

The market analysis shows that you’ve put some serious thought into your target audience. You’ve also done some research to find out what the competitors are missing out on. What’s more, it shows that you really know your area and have made some changes to your approach to fit in.

When you identify and analyze your potential clients, you are better able to adjust your marketing strategy to catch their eye.

Conducting market research

Market research means collecting data about the needs, preferences, and behavior of potential clients. Then you analyze this data. Market research helps you identify who your target market is and what their expectations and needs are. Based on these findings, you can create a marketing strategy that is appealing to that audience in particular.

Conducting market research also helps you identify who your competition is. Knowing this helps you get a good idea of reasonable pricing and ideal locations. Factoring this information in helps you gain and retain clients.

Here are some ideas on how you can make the entire process more interactive and fun (both for you and the participants):

Salon pop-up surveys

Set up a pop-up booth or station near popular local spots and events. Engage with passersby, offering quick surveys with a fun incentive like discount coupons for your salon. This allows you to gather diverse opinions and attract potential customers .

Instagram polls and stories

Leverage the interactive features of social media. Use Instagram polls and stories to ask your followers about their favorite salon experiences, desired services, or beauty trends. Encourage them to share their thoughts and tag friends for a chance to win a free service.

Salon open house events

Host an open house event at your salon. Invite the local community to explore your space, meet your staff, and participate in live demonstrations or mini-makeovers. Use the opportunity to collect feedback and preferences directly from attendees.

Collaborative mood boards

Create collaborative mood boards or Pinterest boards where clients and potential clients can contribute their favorite hairstyles, colors, and beauty inspirations. This not only gathers valuable insights but also fosters a sense of community and involvement.

Beauty trend workshops

Organize workshops on the latest beauty trends. Invite participants to share their thoughts on emerging styles and treatments. This not only serves as a research platform but also positions your salon as a trendsetter in the community.

Community surveys with prizes

Distribute physical or digital surveys within the local community, emphasizing the importance of their opinions. Include a prize draw or a special discount for survey participants, encouraging more people to contribute.

Interactive social media challenges

Create engaging challenges on social media platforms, encouraging followers to share their favorite salon experiences or dream makeover ideas. Use a unique hashtag to track responses and offer prizes for the most creative entries.

Beauty polls and quizzes

Develop entertaining online polls or quizzes related to beauty and salon preferences. Share these on your website and social media to capture audience insights while providing a fun and interactive experience.

By infusing creativity and engagement into your market research efforts, you not only gather valuable information but also strengthen the connection between your salon and the community. The more interactive and enjoyable the process, the more likely you are to receive enthusiastic and authentic responses from your audience.

Identifying behaviors, demographics, and preferences

Once you have information on your target market you can use it to better understand them. Here are a few things to look at:

The behavior of your target market. This refers to the way clients make purchasing decisions, their brand loyalties, and other similar behaviors. In general, behaviors can include anything that affects a client’s decision-making process.

Demographics refer to the characteristics of your potential clients.

Geographic location, educational background, and income can all impact the way clients respond to your marketing strategy.

Even the age and gender of the people you want to draw in can affect which strategies you use. Understanding this will help you create a marketing plan that resonates with the clientele you want to attract.

Then you have to factor in the preferences of your target market. What do they like and dislike? What kinds of ambiance are they drawn to? Which salon services are most popular with this group? What are their thoughts on pricing? What do they look for in customer service? All these factors play their part in whether or not a potential customer chooses your salon.

Client analysis

This part of your salon business plan is all about who your potential clients are. Depending on where your salon is, you might get certain types of people coming in. Or, it might be a mix of different types. You need to include details about who your market is made up of and what they’re like.

Here are a few things involved in conducting a client analysis for your salon:

  • Define the scope and the objective of the analysis. Include information about the services and products, the time frame, and the area your customers are coming from.
  • Collect data from a variety of sources and analyze. You can use surveys, online reviews, industry reports, interviews, and social media, as well as other sources.
  • Identify specific customer groups. This includes demographics, needs, and behaviors.
  • Create a profile for each customer group. Include descriptions of preferences, characteristics, expectations, and motivations.
  • Evaluate the salon’s current performance. How are you doing with customer retention, satisfaction, and loyalty? How much is your salon profiting?
  • Identify specific areas where you can improve customer relationships.

5. Check What Your Competitors Are Up To

A competitive analysis explains your plan for your salon to dominate the market. It is important for your competitive analysis to give a brief explanation of the existing competitors. This can include direct competition, like another salon, or indirect competition. The indirect competition includes any other option for clients to receive the products or services you offer. In this section of your salon business plan, you can bring out the strengths and weaknesses of your competition and explain how your target market views them.

Knowing your competition will help you determine what your own advantages are. Then you can capitalize on those advantages to attract and keep more customers. Once you can pinpoint your unique strengths, you are better equipped to carve out your own place in the market. It will give you a starting point to work from to identify a new way to attract customers. It may also help you find something unique to offer that no one else in the area is offering.

Conducting a SWOT analysis

To be able to succeed and stand out from the competition, it is helpful to carry out a SWOT analysis . SWOT is an acronym for strengths, weaknesses, opportunities, and threats. This analysis will help you diagnose the factors that play a role in the potential and performance of your competition.

What are the strengths of your competitors? Maybe a competing salon has a good reputation and a strong brand. Perhaps they offer a wide range of services or have a skillful team. They might have a good relationship with their suppliers, offer a clean and welcoming atmosphere, or have an optimal location.

What are their weaknesses? Perhaps they offer a limited number of services or have staff that lacks experience. They might be struggling with high overhead costs or have a difficult location. Or they may be on the losing end of high competition and/or struggle to maintain customer loyalty.

Opportunities for a salon include expansion opportunities or new services and products. Other opportunities include increased online presence, partnering opportunities, or new technology and trends.

What is a threat to a salon? Economic recessions, loss of customers to the competition, and negative reviews all threaten the success of a salon. Other threats include supply chain disruptions, legal problems, and environmental and health risks.

6. Identify Products and Services You Wish to Offer

This part of your salon business plan lays out all the different services that your salon will offer its customers. You can expect a wide range of services, from haircuts, styling, coloring, treatments, manicures, pedicures, facials, and many more. Each service is described in detail, including the techniques used, expected results, and pricing structure. We’ve also got a great selection of salon products that you can buy, like hair care items, skincare products, and beauty accessories.

By providing a comprehensive overview of the salon’s products and services, we’re showing that we’re committed to meeting all our customers’ needs and preferences. We want to make sure everyone feels welcome and satisfied with their experience at our salon. This sets the stage for a successful and thriving salon business.

7. Craft a Sound Financial Plan

financial section, as an integral part of a salon business plan

Image by vectorjuice on Freepik

Here is where you provide details about the financial history, budget, and projections for your salon. Any potential investors or lenders will be especially interested in this section of your salon business plan.

When writing this section, you should include your financial plan for your salon for the next 3-5 years, as well as your financial history going back 3-5 years. If the salon has income, include financial statements. You should also include potential funding sources and your plan for keeping your salon running.

A good budget is the foundation for any effective financial plan. A budget allows you to distribute resources like time and funds effectively. A good budget also allows you to make better decisions about saving and spending and set goals for your finances.

Start by identifying all the sources of income for your salon. This includes product sales, service fees, and so on. Then identify all the expenses your salon has, like rent, salaries, supplies, and other operational costs. You could make a category for expenses that are always the same, like rent, and another for expenses that vary from month to month, like supplies. This might help you to see patterns and identify areas where you could cut back on some costs.

Once you have identified all your income and expenses, then you can set goals. From time to time, check your progress against your budget to see how you are doing and if you can make any further adjustments.

Income streams

Adding income streams is a good way to increase revenue. The following are a few options you could explore:

  • Subscriptions : Charge fees for a set period of time instead of per transaction.
  • Advertising : Promote certain brands in-store and online.
  • Freemium plans : Certain services are free and “premium” services cost extra.
  • Third-party licensing : Give third parties the right to use or sell your patented products.
  • Renting or Leasing : Rent out assets (for example, real estate or products) for a price.

As you create your financial projections, factor in the demand in the market and the volume of customers. You should also include your pricing strategy for the products and services you offer. It would be helpful to go back and review your sales history. Then you can isolate specific trends. This will help you make more sound financial decisions moving forward. It would also be helpful to you to do some research on the current market.

Alternative funding options

There are a variety of options when it comes to alternative funding sources for your salon. Each option has pros and cons. Some options include loans, grants, crowdfunding, or partnerships.

Loans may offer somewhat low interest rates. However, it’s important to find out what they require for collateral or how strict the repayment terms are.

Grants can offer funds that you don’t have to repay, but they might have strict eligibility requirements and limits on how you can use the funds.

Crowdfunding can get you funds from a pool of investors, but it might mean sharing control or ownership of your salon.

Partnerships can get you access to extra capital and more expertise. On the downside, partnerships can mean profit-sharing. You may also have to consult with your partners before you make decisions.

Expense management

If you want your salon business plan to have success, it is vital that you manage your expenses carefully. To maximize your earnings, you have to optimize your expenses and control the costs your salon faces. This is the only way to make sure that your salon remains financially stable.

Regularly review your expenses and identify ways to cut costs without sacrificing quality. Be on the lookout for chances to negotiate better deals on supplies and cut out unnecessary expenses. For example, could you choose equipment that is more energy efficient? Is there a way you could maximize the lifespan of the products you use and cut back on supply costs?

Hiring freelancers or contractors

Hiring a contractor or freelancer can have a lot of benefits. These independent professionals can provide you with the expertise you need to do a specific project or task. Some of the benefits they offer include:

  • Saving on Costs: Hiring contractors and freelancers can save you money on payroll taxes, training, benefits, and more. You pay for the work they do and depending on your needs you can adjust your budget.
  • Greater flexibility: You hire contractors and freelancers only as you need them and for as long as you need. You can adjust the scale of your team depending on the demand of the project and their availability.
  • Expertise: Freelancers and contractors bring in fresh ideas and perspectives. Their knowledge of the industry is also an asset to your salon business. They can also carry out tasks that are beyond your skill set or that require special equipment and tools.

8. Tackle Management and Organization

The management and organization plan is the backbone of your salon business plan. It shows how your salon will operate and reach its goals. This section gives an in-depth look at the salon’s management team, including their qualifications, experience, and roles inside the salon. It also explains how the salon will be structured, how decisions will be made, and how different teams will work together.

By sharing a clear management and organization plan, your business plan shows that the salon has capable people and a well-structured system to make it in the competitive beauty industry.

9. Plan Your Everyday Operations

The salon’s operational plan outlines the day-to-day procedures and practices that drive the smooth functioning of the salon. It covers all the essential operational aspects, from staff scheduling and client management to inventory control and quality assurance.

The plan sets out who’s responsible for what, so everyone works together like a team to give customers the best service. It includes strategies for optimizing appointment bookings , managing walk-ins , and handling peak hours efficiently .

Moreover, the operational plan addresses health and safety protocols, emphasizing the importance of maintaining a clean and hygienic environment for both clients and staff. By adhering to the operational plan, the salon can enhance productivity, elevate the overall customer experience, and create a thriving and well-organized salon environment.

Implementing booking software into your salon’s everyday operations

As a forward-thinking salon owner, integrating booking software into your daily operations isn’t just a tech-savvy move – it’s a strategic investment that brings a myriad of benefits to your business.

Booking software simplifies the appointment process, allowing clients to schedule services seamlessly. With real-time updates, your staff can manage and optimize appointments, reducing the risk of scheduling conficts and ensuring a smooth workflow.

Also, booking software enables you to create and manage staff schedules effortlessly. With automated notifications and reminders, your team stays informed, reducing scheduling conflicts and enhancing overall productivity.

Not to mention that clients appreciate the convenience of booking online, as it allows them to be in charge of everything – they can choose services, select preferred staff members, and book appointments at their convenience.

Revolutionize Your Salon Management with Trafft: A Solution Tailored for Salon Owners

As a salon owner, you’re no stranger to the challenges that come with managing a bustling beauty business.

Managing appointments, handling last-minute rescheduling, dealing with overbooking, creating and managing staff schedules, and struggling to be there for your clients in the middle of the night – these are just some of the common pain points you face as a salon owner.

Enter Trafft ! Tailored with your specific challenges in mind, Trafft is designed to transform your daily chaos into an efficient salon experience.

trafft booking software and app

What do you get from Trafft?

  • Say Goodbye to Daily Organizational Chaos : Bring order to the chaos with real-time updates and efficient scheduling. Trafft makes organizing your calendar, keeping track of appointments, and managing staff schedules a breeze.
  • Minimize No-Shows : With Trafft’s automated reminders, you can reduce no-shows and make sure that each appointment slot is valuable. You’ll receive timely notifications via email or SMS which will help you cultivate a reliable and engaged customer base.
  • Reschedule with Ease : When your clients choose a new time, Trafft will send notifications to both of you. Plus, it’ll confirm the booking and update all your calendars. No need to worry about canceling an appointment – Trafft will do it for you!
  • Be Available 24/7: Allow clients to schedule appointments at their convenience. Transform your salon into a 24/7 beauty oasis, breaking free from traditional booking hour constraints.

So, are you ready for a salon management revolution? Embrace Trafft and start your transformation now!

10. Think about your marketing strategy

This is your game plan for your salon to bring in new clients and promote your services. A thorough marketing plan , with plenty of marketing ideas and marketing tools you plan to use, is essential. It allows you to stand out from the competition and reach your target market. It also allows you to create connections with your customers and achieve your marketing goals.

This is the most flexible section of your salon business plan . As your business grows and the market changes, your marketing plan will adapt to it.

Marketing strategies that attract and retain clients

It’s important for salon owners and managers to create strategies for advertising and marketing. This helps to attract new customers and retain existing clients , as well as improve the reputation and visibility of the salon. Here are a few strategies you might try:

  • Create a salon website or social media account . There customers can get information about your prices, services, location, and hours. Websites and social media accounts are great ways to showcase your work or advertise special events and promotions.
  • Try offering discounts, coupons, referrals, loyalty programs, or gift cards . This will encourage customers to visit the salon more frequently and make them more likely to spread the word to friends and family.
  • Participate in local events . Are there any festivals, fairs, charity drives, or fashion shows coming up? These events are a great opportunity for the salon to showcase its skills and services. It also gives you the chance to network with potential customers and partners and generate publicity.
  • Look for opportunities to partner with other local businesses like spas, hotels, gyms, or restaurants. You can cross-promote services and offer deals or packages to shared customers.
  • Send emails or newsletters to customers about your latest news, tips, beauty trends, and offers.
  • Ask for feedback from customers . Then use their responses to improve customer satisfaction and quality of service.

11. Think About Sales

In this section of your salon business plan, you should outline the strategies and tactics that will be employed to drive revenue and achieve your salon’s financial objectives.

This section delves into the target market and defines the salon’s unique selling proposition, emphasizing what sets it apart from competitors. It details the pricing strategy for various services and products, taking into consideration factors such as market demand, competition, and the perceived value of offerings.

The sales plan also identifies promotional activities and marketing campaigns that will be executed to attract new clients and retain existing ones. It includes a timeline for these initiatives, along with a budget allocation for marketing expenses. Furthermore, the section discusses techniques for upselling and cross-selling to maximize the average transaction value per customer.

By laying out a comprehensive sales plan, the business plan showcases the salon’s dedication to achieving financial success and growth through a well-structured and effective sales approach.

12. Don’t Forget to Include Risks

The risk management section of the salon business plan addresses the potential challenges and uncertainties that the salon may encounter during its operations.

This section identifies and assesses various risks, including financial, operational, legal, and industry-specific risks. It outlines the proactive measures that will be implemented to mitigate these risks and ensure business continuity.

Strategies such as obtaining insurance coverage, adhering to strict health and safety protocols, implementing sound financial practices, and conducting regular staff training are discussed to minimize potential liabilities. Additionally, contingency plans are detailed to handle unexpected situations, such as economic downturns or natural disasters.

By carefully analyzing and addressing potential risks, the risk management section demonstrates the salon’s commitment to safeguarding its interests and building resilience, providing potential investors and stakeholders with confidence in the salon’s ability to navigate challenges and succeed in the long run.

So, What’s the Secret to Creating a Successful Salon Business Plan?

Running a successful salon requires more than just a flair for aesthetics; a robust salon business plan is equally essential. This plan is not a one-time document but a dynamic tool that evolves alongside your business. It serves as a roadmap, guiding your financial decisions, attracting funding, and steering your salon toward lasting success.

When writing your salon business plan, don’t forget to include a detailed market analysis, your financial projections, operational plan, services and pricing strategy, marketing, and branding.

Be sure to check in on your plan regularly and see how you’re doing compared to your goals.

Remember, a well-thought-out salon business plan is not just a formality; it’s a dynamic tool that empowers you to make informed decisions, navigate challenges, and seize opportunities for growth. Invest time and effort in crafting a plan that aligns with your vision, and watch your salon flourish.

Looking for More Salon-Related Resources?

If you enjoyed this article about creating a successful salon business plan, you should check out these as well:

  • The Best Salon Appointment Booking App On the Market
  • How To Manage A Salon Successfully (Salon Manager Tips)
  • How To Run A Successful Salon (The Salon Owner Guide)
  • How To Get More Clients In A Salon (The Ultimate Guide)
  • How Much Do Salon Owners Make? Tips for You to Earn More
  • Salon Cancellation Policy Examples and Templates To Use
  • The Best Salon Slogans and Mottos to Use for Your Own
  • Salon Mission Statement Examples and Tips To Create One
  • The Types of Salon Insurance You’ll Need for Your Business
  • Salon Social Media Marketing 101
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FAQ on Salon Business Plan Essentials

Why do i need a salon business plan.

A salon business plan is essential because it serves as a roadmap, guiding you through the process of starting and growing your business.

It outlines your goals, target market, services, pricing, and marketing strategies, helping you stay on track and make informed decisions.

A well-prepared business plan can also be valuable when seeking financing, as it demonstrates your commitment and expertise to potential investors or lenders.

What should I include in the company description?

In the company description, provide an overview of your salon, including the name, location, and ownership structure.

Explain your salon’s mission, vision, and core values, as well as the unique selling points that set you apart from competitors. This section should also highlight the salon’s atmosphere, target clientele, and the specific services you plan to offer.

What is an example of a salon mission statement?

An example of a salon mission statement could be: “At [Your Salon Name], we are dedicated to delivering exceptional beauty experiences that empower our clients to look and feel their best. Our mission is to create an inviting, inclusive environment where creativity thrives, and our team is committed to providing personalized, high-quality services that enhance natural beauty and boost confidence.”

What is the best business structure for a salon?

The most common business structures for salons are Sole Proprietorship, LLC (Limited Liability Company), or Corporation. Each has its own advantages. Sole Proprietorship is simpler but offers less liability protection. LLC combines liability protection with flexibility. A Corporation provides strong liability protection but involves more complex formalities. Consult with a business advisor to determine the best fit for your salon.

How do I choose the right services for my salon?

Choosing the right services for your salon starts with understanding your target market and their needs.

Research your local area and identify gaps in the market or underserved segments. Consider your own skills and expertise, as well as those of your team, and focus on services that align with your strengths.

Offering a mix of essential and specialized services, such as haircuts, coloring, and unique treatments, can help you stand out and attract a loyal clientele.

How do I set salon pricing?

Setting salon pricing requires balancing the cost of providing services with what customers are willing to pay.

Research competitor pricing in your area and consider factors such as your target market, the quality of your services, and your salon’s atmosphere. You can opt for tiered pricing based on the experience of the stylist or offer service bundles to encourage customers to try additional services.

Be prepared to adjust your pricing as your business grows and evolves.

What’s the best way to market my salon?

Marketing your salon requires a combination of traditional and digital strategies.

Word-of-mouth referrals from satisfied clients can be powerful, so encourage customers to share their experiences with friends and family. Utilize social media to showcase your work, engage with potential clients, and share promotions.

Collaborate with local businesses or participate in community events to raise brand awareness. Don’t forget about email marketing, loyalty programs, marketing tools , and targeted advertising to attract new customers and retain existing ones.

How can I ensure a top-notch customer experience?

Providing an exceptional customer experience is crucial for salon success. Start by hiring skilled, friendly staff who share your vision and commitment to customer satisfaction. Offer ongoing training to ensure your team stays up-to-date on industry trends and techniques.

Also, handle bookings professionally, with the help of salon scheduling software and booking apps .

Create a welcoming, clean, and comfortable salon environment, and be responsive to customer feedback. Consistently delivering high-quality services and personalized attention will help you build a loyal client base.

How do I manage salon inventory and supplies?

Effective inventory management is essential for a successful salon. Implement a system to track product usage and sales, ensuring that you always have adequate supplies on hand without overstocking. Regularly review your inventory levels and adjust your ordering frequency or quantities as needed.

Negotiate with suppliers for the best prices and consider implementing inventory management software to streamline the process.

What legal requirements should I be aware of?

Before opening your salon, familiarize yourself with any legal requirements, such as licenses, permits, and zoning regulations.

You may need a cosmetology license, business license, or specific permits for your location. Additionally, ensure your salon meets local health and safety guidelines and complies with employment laws. Consult with a legal professional if you’re unsure of your obligations.

How do I create financial projections for my salon?

Creating financial projections for your salon involves estimating future revenue, expenses, and cash flow. Start by estimating your income from services and product sales, taking into account factors like pricing, target market, and more.

Outline your anticipated expenses, such as rent, utilities, salaries, marketing, and inventory costs. Create a cash flow statement to ensure you have enough working capital to cover your expenses and support your salon’s growth.

Use your financial projections to set realistic goals and adjust your business plan as needed. Regularly review your financial performance and compare it to your projections, making necessary changes to stay on track and achieve your objectives.

How do I measure the success of my salon business?

Measuring the success of your salon business involves tracking key performance indicators (KPIs) that align with your goals.

Common KPIs for salons include revenue growth, client retention, client acquisition, average ticket value, and employee productivity.

Track these metrics regularly to assess your salon’s performance and identify areas for improvement. Additionally, use customer feedback, online reviews , and testimonials to gauge the overall satisfaction of your clients and the quality of your services.

This information can help you refine your business strategies and ensure your salon’s ongoing success.

Jovana Smoljanovic Tucakov

  • Jovana Smoljanovic Tucakov

Jovana Smoljanovic Tucakov is a Content Marketing and SEO Specialist who uses both words and data to communicate a message and deliver value. With more than 5 years of experience in digital marketing and content production in the IT industry, she loves identifying and solving the readers’ pain points and creating targeted content.

Curious about the human mind and emotions, especially those that drive consumer behavior. Likes fitness, food preparation, board games, reading (both for pleasure and learning), and binge-watching Netflix.

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Hair salon business plan template

Download this hair salon business plan template in PDF or Word format, or tailor it to your project directly in our business plan software.

Discover our hair salon business plan template

Our hair salon business plan template gives you the structure to write a professional plan.

Not accustomed to writing business plans? Our hair salon business template will turn a typically challenging process into a total breeze.

Modelled on a complete business plan of a hair salon in Normandy, our template features both the financial forecast and the written part that presents the project, its team, the local market and the business strategy implemented by the management.

Cast your eyes on this template to achieve a better understanding of what your bank and investors would like to see, so that you can create a business plan that meets their expectations.

hair salon businesss plan template

7 day free trial. No credit card required. Hair salon business plan template available with paid plans only.

How to use this hair salon business plan template

Edit the hair salon business plan template online, or download it.

There are 3 ways to use this template:

  • Edit it online: you can adapt this template to your business idea by changing the text or the financial forecast directly in our business planning software
  • Download in PDF: if you're just after a little inspiration, you can download the hair salon business plan template in PDF to read over it
  • Download in Word format: want to edit your plan on Word? Simply export the hair salon business plan template to Ms Word (.docx) format

online editor for hair salon business plan template

Hair salon business plan template content

This template includes a complete hair salon business plan example, with a financial forecast and the following sections:

  • Executive summary: the executive summary gives the reader a clear and concise overview of your business idea
  • Company: this section lays out the structure of your business, including its location, management team and legal form
  • Products and services: here, you'll give an overview of the services (haircuts, traditional shaves, packages) or products (scalp care) offered by the company
  • Market analysis: the market analysis is where you’ll demonstrate that there is a strong demand for your products and services through a thorough assessment of the industry (customer profile, hot trends, regulation, competition, etc.)
  • Strategy: this section highlights the company's game plan when it comes to pricing, marketing and mitigating risks along the way
  • Operations: this step lays out the company's operational organisation, including the recruitment plan
  • Financial plan: the financial plan includes a table of sources & uses (initial funding plan), and complete financial statements (P&L, balance sheet and cash flow statements).
  • Appendices: this part provides the opportunity to include multiple financial appendices generated by our software (debt maturity profile, monthly financial statements, financial analysis, etc.).

cover page and table of contents for the hair salon business plan template by The Business Plan Shop

Executive summary of the hair salon's business plan

The executive summary gives the reader a clear and concise overview of your business idea.

Our hair salon business plan example's executive summary is formed of the following subsections:

  • Business overview: in this subsection, we outline who the hair salon founders are, what legal form they've chosen for the business and the rationale behind the choice of their location
  • Market overview: in this subsection, we summarize the conclusions of the market analysis performed by the hair salon's owners and explain who they aim to target
  • Financial highlights: in this subsection, we give an overview of the forecasted financial performance of the hair salon over the first 3 years of operation
  • Our ask: in this subsection, we outline the amount of financing required to start the hair salon and how it's going to be funded (the founders are seeking both a bank and VAT bridging loan to start their hair salon)

executive summary for hairdresser business plan sample

Company overview included in our hair salon business plan sample

This section lays out the structure of your business, including its location, management team and legal form.

Our hair salon business plan template's company section is formed of the following subsections:

  • Structure & Ownership: in this subsection, we outline who the hair salon's shareholders are and what legal form they've chosen for the business
  • Location: in this subsection, we present the area surrounding the location chosen for the business and the layout and main features of the premises
  • Management Team: in this subsection, we give an overview of the background of each of the hair salon's founders, explain how they met and why they decided to start a company together

company overview included in hair salon business plan template

Products and services offered by the hair salon

The products and services section is where you will present the different types of haircuts, shaves, packages and scalp-care items offered by your hair salon.

In our hair salon business plan template products and services section, we cover:

  • Haircuts: a range of standardised treatments including haircuts, wash, trim and dry
  • Traditional shaves: wet shaves that are both relaxing and true to the traditions of our barber
  • Products: a choice of high quality hair and scalp products is available
  • Packages: a full-care routine (e.g. full wash, cut and shave)

product and services description of the hair salon business plan example

Market analysis for the opening of the hair salon

The market analysis is where you’ll demonstrate that there is a strong demand for your products and services through a thorough assessment of the industry (customer profile, hot trends, regulation, competition, etc.)

Our hair salon business plan example's market analysis section is formed of the following subsections:

  • Demographics and Segmentation: in this subsection, we explore the market in depth. We look at the supply and demand sides both at the national and local level, analyse the hot trends perceived by the founders, and the key statistics that will help the founders build their positioning
  • Target market: in this subsection, our founders explain which services (haircuts, shaves, styles, trims etc.) their ideal target audience loves and why they chose to target them
  • Competition: in this subsection, we take a look at the direct (men's hair salons nearby) and indirect (unisex hair salons) local competition to ensure we have a differentiated positioning and that the market is large enough to accommodate the arrival of new hair salon
  • Regulation: in this subsection, we give an overview of the main regulation applicable to our hair salon

market analysis section of the hairdresser business plan template

Setting the strategy for our hair salon

This section highlights the company's game plan when it comes to pricing, marketing and mitigating risks along the way.

Our hair salon business plan template strategy section is formed of the following subsections:

  • Pricing: in this subsection, we explain how we set the prices of our main categories of products and services (haircuts, wet shaves, scalp products, hair care products, styles) and the rationale behind our choice
  • Marketing plan: in this subsection, we explain what action we'll put in place to build awareness and loyalty among our hair salon customers
  • Milestones: in this subsection, we give an overview of the main goals we set for ourselves for the next 3 years
  • Risks and Mittigants: in this subsection, we perform an assessment of the medium and long-term risks that could jeopardize the financial viability of our hair salon and outline how we intend to mitigate them

hairdresser business plan example: strategy section

Operations section of the hair salon business plan template

This part lays out the company's operational organisation, including the recruitment plan.

Our hair salon business plan example's operations section is formed of the following subsections:

  • Personnel plan: in this subsection, we explain what our opening hours will be and explain the responsibilities of each of staff member in our hair salon
  • Key assets and IP: in this subsection, we list the assets and intellectual property rights which are critical to our business operations and explain how we will secure and protect each of these
  • Suppliers: in this subsection, we give an overview of the main suppliers we will use our what commercial terms have been negotiated with them

barber business plan template: operations section

Financial plan included in our hair salon business plan template

This section presents the expected financial performance of the hair salon over the next 3 years.

Our hair salon business plan example's financial plan is formed of the following subsections:

  • Start-up funding: in this subsection, we list the cost of each item required to launch the hair salon
  • Important assumptions: in this subsection, we explain the methodology and the main assumptions used to build the hair salon's financial forecast
  • Sales forecast: in this subsection, we detail the expected revenues and growth rate for our hair salon in the coming years
  • Cost structure: in this subsection, we list all the expenses required for our hair salon to operate smoothly
  • Projected Profit & Loss statement: in this subsection, we analyse our forecasted P&L and comment on the expected profitability of our hair salon over the next 3 years
  • Projected cash flow statement: in this subsection, we analyse the expected cash generation of the hair salon
  • Projected balance sheet: in this section we give an analysis of the liquidity and solvability implied from our balance sheet

hair salon business plan forecasted P&L

Appendices of the hair salon business plan template

This part provides the opportunity to include multiple financial appendices generated by our software (debt maturity profile, monthly financial statements, financial analysis, etc.).

Our hair salon business plan template's appendices include:

  • A maturity profile chart showing the principal repayments of their loans over the next 3 years
  • A monthly cash flow forecast: showing how much cash is being generated or consumed each month over the first 3 years of operations

Hair salon business plan template: monthly cash flow forecast

Hair salon business plan template sample

Executive summary, business overview.

Jeapau Hairdressers will be a men's hairdressing salon, located in the centre of Caen. We will be offering haircuts, traditional shaves and products for hair and scalp treatment.

The salon will be run by two partners who collectively have 13 years of experience in salons, 2 of which were in managerial roles.

The two partners will be assisted by another hairdresser on a part-time basis.

Market Overview

The French Hairdressing Market

The French hairdressing market is estimated to be worth around 6 billion euros, a mature market, in which there is a concentration driven by salon chains.

The city of Caen had 108,365 local inhabitants in 2012, including 32,598 men between the ages of 20 and 64, which is our core target.

There are approximately forty hairdressing salons in Caen, the majority of which are located in the city centre.

Our salon will be located less than 200 metres from 5 other hairdressing salons, 4 of which cater to both sexes and 1 is targeted towards women.

We are confident that our male specialist positioning will enable us to differentiate ourselves from the local competition. Our prices are slightly lower than competitors, which should enable us to stand out to customers.

Financial Highlights

We expect the salon to be profitable from its second year of operation

Based on the current plan, we expect to achieve a turnover of €104,861 and an EBITDA of approximately €3,715 in year 1. 

We forecast a turnover of €114,234 and an EBITDA of €11,382 in year 3.

The objective of this business plan is to obtain bank financing of €25,000 to finance the purchase of furniture and professional equipment required to launch the business.

500,000+ entrepreneurs have already used The Business Plan Shop

Easy to get started with and well-guided throughout. Lots of business plan templates to help you and writing is easy because there are explanations at each step of the process.

Quite frankly excellent because I was able to finalize my business plan in less time than expected. This software offers a very coherent and complete approach to writing your project.

It is a very well designed software that allows you to visualise each step of your project, understand if the idea is viable or not and think about the steps needed to start your business.

The software is just impeccable. Of course, it meets the requirements of people starting a business. In addition to having a tool for putting together a proper financial forecast, there is also a tool to help write the business plan.

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hair salon owner using our business plan template

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Hair salon business plan template faq.

A hair salon business plan is a written document that sets out the commercial, operational and financial objectives of the company over the next 3 to 5 years.

It consists of two main parts:

  • A written part that presents, in detail, your jewellery business, the team, your strategy, and your medium-term objectives.
  • A financial forecast that highlights the expected profitability of the hair salon and the initial funding requirements.

The lack of business planning is one of the main reasons why more than 50% of startups fail within 5 years. If you're starting a hair salon, writing a business plan is a must-have in order to reduce the risk of failure of your project.

Business plans are also required by most lenders and investors in order to secure financing, therefore a business plan is also highly recommended if you're seeking a loan or equity investment for your hair salon.

Writing a hair salon business plan without The Business Plan Shop can be both error-prone and time-consuming - whether you're new to entrepreneurship or experienced:

  • You'll need to research the structure of a business plan, what to include in each section, and what key elements investors and lenders expect to see
  • You may encounter writer's block (especially if it's the first time you're writing a business plan for your hair salon)
  • You'll need to create a financial forecast on a spreadsheet which requires a solid understanding of accounting and financial modelling in order to be done without error
  • You'll need to spend hours formatting financial data on Excel or Sheets before it's ready to integrate into your business plan
  • Any updates to your hair salon business plan or financial forecast will need to be done manually

Luckily for you, The Business Plan Shop's online platform and hair salon business plan template guide you through every stage of writing a business plan, so that you can spend more time managing and growing your business instead.

Our editor follows a best-in-class structure for professional business plans. Each section and subsection includes examples and instructions to help you, while our business plan templates provide further inspiration if you're stuck.

Our financial forecasting software helps you create a forecast and integrate it into your business plan with ease. Anytime you update your data, your business plan automatically updates.

And with our forecasting software all the calculations are done for you, without errors.

The budget to start and run a hair salon will depend on the exact concept and location.

An independent men's hair salon doing mostly haircuts and shaves requires limited investment, whilst a large hair salon catering for both sexes would likely require substantial investment.

This is due to higher rent (in theory), more specalised equipment required and the likelihood of needing more staff.

As an example, in our hair salon business plan template the total initial funding requirement amounted to €45,000, with the founders contributing €20,000.

In order to assess the exact budget for your hair salon idea, you need to do a financial forecast using a financial projection tool such as the one we offer .

The package we offer at The Business Plan Shop goes way beyond a simple blank template you need to fill. With our platform you get:

  • Access to one of the best business plan software on the market
  • Access to our hair salon business plan template which contains a complete example of a written business plan and financial forecast to start a hair salon
  • Access to our entire business plan templates library - giving you dozens of examples to take inspiration from
  • Access to our financial planning and analysis platform so that you can track the actual performance of your business against what you had planned in your business plan and re-plan easily

But you shouldn't take our word for it: try our solution for free and make your own opinion!

The free trial enables you to try the software for free during 7 days in order to verify that it meets your requirements before buying.

Some features are limited during the free trial, the main limits are:

  • You can only create one business plan
  • The financials of the first year are visible, but data for other years are hidden
  • You can export your plan in PDF but not in Word or CSV
  • No access to our business plan templates

You can create your account and start your free trial here .

Access to our template is included with all our paid subscriptions.

Please visit our pricing page to learn about this in more detail.

Other business plan templates and resources to discover

ProfitableVenture

Hair Salon Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Beauty Care Industry » Hair Salon & Hairdressing

Hair Salon Business

Do you want to start a hairdressing salon and need to write a business plan? If YES, here is a sample hair salon business plan template & feasibility report.

Okay, so we have considered all the requirements for starting a hair salon . We also took it further by analyzing and drafting a sample hair salon marketing plan template backed up by actionable guerrilla marketing ideas for hair salons. So let’s proceed to the business planning section.

Have you ever wondered how much money hair dressers made in busy areas? If you have, then chances are that you imagined they would be millionaires . Well, truth is that indeed one could possibly become a millionaire by merely being a hair stylist who owns a hair salon.

There are countless number of women who have to change their hairstyles from time to time. Some choose the once in a month option- especially if they have to wear braids. Yet others want the two weeks or even weekly option. Whatever the case may be, the reality is that there is mega bucks in this trade.

The hair salon business is one business that you could start from just about anywhere. It could be from a cubicle, a room, a kiosk, shop, or a gigantic building.

All that is highly required of you is the aim to make women beautiful with trending hair styles. These women in turn wouldn’t mind to pay even if it costs an arm and a leg. This is because they leave no stone unturned when it comes to staying beautiful and attractive.

A Sample Hair Salon Business Plan Template

1. industry overview.

Hair business in America, as well as in other parts of the world is a money making venture. This is as a result of the seriousness that is being attached to the trade. These days, more than ever before in the history of man, there are more people who are taking to the trade.

In the united states for instance, those who own hair salons are considered as those who run essential services, since both men and women are known to want to care for their hair.

In the united states for instance; there are loads of migrants who have found a new lease of life. These migrants try to eke out a living for themselves, as such might not readily be able to afford the luxury of hair making. This is because of the hair styles that might be involved.

The hair styles that appeal to Africans are some of the very expensive arts that one may want to shy away from. The white folks may so be exonerated from this, since they are naturally endowed with very long and silky hair. The Africans on the other hand may want to wear weaves, add hair extensions, weave the hair , and what have you.

Many Africans for instance who reside in several states in the United States of America have taken to the hair making trade.

As such they set up hair salon businesses, so as to have a fair share of the profits that this industry promises. It is without a shadow of doubt that the business is oversaturated; as a matter of fact there are plenty of competitors because nearly all Africans who reside in America get to make their hair every now and then.

2. Executive Summary

  • Introduction

HairDo is a hair salon that allows the both male and female folks to have their hair needs satisfied in one convenient visit. Without disputing, there are quite a number of quick fix salons like HairDo and we are set to make a difference. We shall be offering private services where our hair stylists and barbers can go to the homes of clients to have their hair problems solved.

We know that home service in a place like New York will generate a whole lot of profit that is why we want to key into the trend. At HairDo beauty Salon, it is a different ball game altogether, as maximum flexibility and sturdy customer attention is to a large extent guaranteed.

HairDo without mincing has plans in place to become the one stop hair salon when satisfying her clients comes to mind. As such, we will sure gain significant market share and create serious long-term relationships with our clients.

  • The Company

HairDo is a hair business corporation, which is owned fully by Ms. Juanita Ebube. It is located in 450 Madison Avenue, 2 nd floor, New York City. Ms. Juanita Ebube is a seasoned beautician who has sixteen year experience in hair styling, and have serves in countless of salons all around the united states of America. She will be responsible for the day to day operations at the salon.

Activities such as hiring and training, purchasing, and retail sales are what she will look into. She will also be responsible for hiring all the employees like the receptionist, who will be responsible for receiving guests as they come in, the hair stylists, the accountant/ cashier and what have you. There will also be other workers- precisely six of them.

She will also use the incentive methods to reward hair stylists who are able to bring in customers, as well as attend promptly and satisfactorily to the needs of the clients. It is pertinent to state that at HairDo salon, we do not want to leave any stone unturned, which is the reason why we shall meet all the hair needs of our clients – both male and female.

We will be in the trade of fixing weaves, braiding, locking the hair, barbing the hair, as well as engaging in other things that makes the hair beautiful.

As a way to keep attracting ample clients, we shall do well to always train our stylists; this is so that they can continue to be abreast with all the styles that abound. It is also vital to note that we shall open our doors to all races (black, white, Caucasian, and all what not)

We are passionate about putting smiles on the faces of our clients, which is why we shall procure all equipment that will help us achieve just that.

We plan to launch out thoroughly, which is why we have also invested plenty of money in making the environment where we plan to operate from very conducive. We believe the aphorism that says ‘first impressions say a lot about a thing’ and that is why our interior and exterior is well furnished to attract all and sundry.

HairDo is owned by a seasoned hair stylist- Ms. Juanita Ebube and she has all the right plans and projections for the business.

From the very first year she stepped her foot on the United States of America soil, she began to garner skills about the hair salon trade. These trainings have gone a long way to broaden her horizon, as well as train her to be one the best hair stylists in the whole of New York.

3. Our Products and Services

At HairDo, the look is what matters to us, and we know that one couldn’t possibly achieve the type of look they wanted, except they wore a nice hair Do. This is why we have done our homework well and have come up with the type of services that we will be offering the public. The services we shall render include;

  • Fixing of Weaves
  • Relaxing the hair
  • Barbing the hair
  • Dying of Hair
  • Reconstructing

4. Our Mission and Vision Statement

  • Our aim in business is to be your one stop shop, where the hair and appearance of our customers is uttermost.
  • Our mission is to build a very creative hair salon brand, where all and sundry can turn to so that their appearance can be enhanced.

Our Business Structure

Hair Do as stated earlier upon commencement is supposed to be a small scale business, however, there are plans to upgrade as the business booms and births other branches in and around New York. We intend to operate with the best of structures in place, so that we can give our clients optimal satisfaction.

As a matter of importance, we plan to have a structure with the best combination ever. This is because we are really particular about the quality of service that gets offered. We know that the success of the business to a very large extent would also be hinged on the type of people that are being hired to carry out services. It is for that reason that we hire people to occupy the following positions.

  • Chief Executive Officer – Owner
  • Manager – Hair Stylist
  • Receptionist
  • Accountant/ Cashier
  • Hair stylist 1
  • Hair Stylist 2
  • Greeter/ Security Man

5. Job Roles and Responsibilities

Chief Executive Officer (Owner):

  • Responsible for providing direction for the business.
  • Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for fixing prices.
  • Responsible for recruitment
  • Responsible for payment of salaries
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization
  • Prepares budget and reports for the organization
  • Responsible for Training and Development in the organization
  • Defines job positions for recruitment and managing interviewing process
  • Carries out staff induction for new team members

Manger – Hair Stylist

  • Carries out the vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for managing the daily activities in the salon.
  • Ensures that the facility is in tip top shape and conducive enough to welcome customers
  • Interfaces with vendors
  • Handles procurement
  • Supervises all activities in the salon
  • Makes sure that customers are satisfied before leaving the salon

Receptionist:

  • Makes sure that all clients waiting to make their hair are comfortable and well attended to.
  • Welcomes potential and old clients into the salon.
  • Carries all other duties as directed by the manager.

Accountant / Cashier:

  • Collects payment for the services rendered.
  • Prepares financial report at the end of every working week
  • Handles all financial transaction on behalf of the company
  • Interfaces with our bankers
  • Responsible for payment of tax, levies and utility bills
  • Handles any other duty as assigned by the manager

  Hair Stylist

  • Sees to it that all clients are promptly attended to.
  • Makes nice hair styles for clients
  • Carries out all other duties as assigned by the manager.
  • Manages the barbing arm of the saloon
  • Carries out all other duties as directed by the manager or CEO.
  • Sees to it that the salon environment is spic and span
  • Opens up the office for business every day.
  • Is always on ground to clean and maintain the interior and exterior of business.

 G reeter/ Security Man

  • Welcomes people as they make way into the salon.
  • Opens up the door for those coming in.

6. SWOT Analysis

At HairDo, we understand the need to be at the top of one’s game, which is why we have gone ahead to identify our areas of strength and weaknesses. To a very large extent, being conversant with this means that we have the opportunity to up the ante when our services are involved.

We therefore thought that it was going to be a very nice idea if we employed the best of consultant’s to help us carry this poll out, so as to be conversant with our strengths , weaknesses , as well as the opportunities that we are faced with.

As such we got hold of Mr. Alex Zen who is a renowned business consultant to help us carry out these activities. It is pertinent to note that he did a very thorough job. Here is a of the result we got from the SWOT analysis that was conducted on behalf of HairDo Hair salon, New York.

HairDo Hair salon is centrally located in Madison, New York city; our location is in fact one of our major strengths because we have invested quite a lot in seeing that we have the best hair stylists, as well as a top notch facility that can attract new clients ( celebrities and non-celebrities) to us on a continual basis.

We believe that with our strength,   we will be able to attract a good number of people. The type of equipment that is procured is such that makes our work pretty easy.

It is no longer news that the competition rate in the hair salon business is one of the highest all over the world. It is for this reason that our weakness was realized. As such; our weakness is solely hinged on the fact that there are loads of other business owners who have delved into the hair making business in New York.

This means that we have to brace yup for ample competition. Nonetheless, we shall continue to do our best to see that we bridge a gap between our strength and weakness.

  • Opportunities

Without mincing words, New York is one business district that boasts of an avalanche of clients. This is why we are located in such an area to start with. We know without reservation that we shall attract all and sundry when we kick start operation.

Already the number of salons that are located in the vicinity where we plan to operate doesn’t meet the full needs of the people. As a result, we know that with us being there, and with the   type of services we want to offer, and how we want to offer them, we shall break even pretty soon.

Some of the threats that are likely going to confront Hair Do Salon might be losing our clients to other competitors. If we win them over and are not able to give them the best of services, then there might be likelihood that we lose them again. This is one of the aims of wanting to even surpass the needs of the people so that we can gladly continue to be at the top always.

7. MARKET ANALYSIS

  • Market Trend

It is true that lots of people want to look good, this is one of the major essences the hair salon business   came into existence. From the past times till now the number of people who start this type of business daily, have continued to be on the rise.

This is because of the rewarding nature of the job and also the point that people want to look good nearly all year round. As such, it can be said that this is one business that when well located, can experience massive patronage all year round.

The Hair Salon market is a market that is solely dependent on one vital factor; and that factor is that at least people- especially the female folk visit the salon nearly all weekend. This is because of the need to wear different looks. These days’ salons also incorporate other services like the manicure and pedicure services.

In other words, they kill more than a bird with just a stone. When a hair salon is well positioned and have sent out the right words, plus have well trained workers, then there will always be success achieved.

8. Our Target Market

Before choosing a location for HairDo Hair salon, we conducted our feasibility studies and market survey and we were able to identify those who will benefit greatly from our service offerings. Every detail is written in our hair salon marketing plan.

Basically, those who will benefit from our service offering are adults- both male and female, as well as children. This type of folks cut across various sectors of the economy.

Our target customers can be classified into different groups. We are set to market our services in our neighborhood, talk to different people, corporate executives, business owners , celebrities, amongst many others. These are the category of people that we intend marketing our hotel to;

  • Corporate Executives
  • Business People
  • Parents and Guardian
  • Celebrities

Our Competitive Advantage

Starting a hair salon business might not be a herculean task after all. As a matter of fact, it is an easy to set up business that does not require formal training to achieve. This means that you might even decide to get into this trade without training, provided you will hire expert stylists.

Anybody can set this business up, if they have the required startup capital. It means that the possibility of having countless hair salons is high, since getting the skill of hair making can be maneuvered.

We aware of this which is why we are leaving no stone unturned in making our shop a one stop arena. It is for that reason that we have decided to come up with a business concept that will position us to become the leader in New York.

Our competitive edge is that we are a standard hair salon that has loads of expert stylists that are on standby to meet the needs of the clients. Our business offerings also will easily assist us in attracting the various clients that will look to attract.

We can confidently say that the location of HairDo will definitely count as a positive for us, because we have decided to come to New York, where we intend to attract the crème de la crème in the society, as well as all and sundry.

Our services will be customized to meet the needs of all our customers because we are aware that there is loads of competition. That is why we shall keep training our team so that \they can continue to give our clients the best at all times all year round.

9. SALES AND MARKETING STRATEGY

  • Sources of Income

HairDo Salon business will generate income from the following service offerings;

  • Washing and dressing of hair
  • Fixing of artificial nails

10. Sales Forecast

It is important to state that our sales forecast is based on the data gathered during our feasibility studies and also some of the assumptions readily available on the field. We render hair services to about 50 people a day, and about 350 people every week.

Then about 1, 500 people in a month and then about 20,000 people in the first year. Apart from the hair services for male and female, our additional manicure and pedicure services will also help generate more income. Below is the sales projection for HairDo Salon, it is based on the location of our business and the services and products that we will be offering;

  • First Year-: $50,000
  • Second Year-: $90,000
  • Third Year-: $130,000

N.B: This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any salon offering same additional services within 4.5 miles radius from our salon.

  • Marketing Strategy and Sales Strategy

The marketing strategy for HairDo salon is going to be driven basically by excellent customers service and quality service delivery. We will ensure that we build a loyal customer base. We want to offer the best services to our customers, so that they can readily help refer folks who might be in need of our services.

We are not undermining the fact that first impressions lasts a great deal which is why we have put everything in place to see that we give each client a wow moment so that they can unreservedly ell others.

We are a salon that is strategically located in New York and we are going to maximize the opportunities that are available, which is why we spend more to locate the business in a location that will be visible and accessible to plenty of people.

We will adopt the following means to attract the kind of people that we look forward to be our clients. Part of the marketing and sales strategies that we will adopt is;

  • Open our HairDo Salon with a big shindig.
  • Advertise our salon business on magazines for men and women, in business directories and local radio station
  • Promote our business online via our official website and all available social media platforms
  • Continuously Improve the performance of our services
  • Hire the services of experts to make our HairDo salon brand known in New York.
  • Deliver consistent customer experiences to all our guest; making our first impression count positively
  • Make use of attractive hand bills to create awareness and also to give direction to our salon
  • Adopt direct mailing coupon marketing approach
  • Position our signage / flexi banners at strategic places
  • Create a loyalty plan that will enable us reward our regular customers
  • Engage on road shows within our neighborhood to create awareness for our salon business.

11. Publicity and Advertising Strategy

We know the importance of having our business in the faces and on the lips of every one: that is why we shall continue to work at ways to have the best marketing plans that can sure help us beak even within a short period of time. Already, there are tons of hair salons in New York that have become a household name . This is why we have got to look at ways to matchup the strategies of these competitors.

HairDo Salon is set to create a standard for hair salon business in New York and through the United States, which is why we will go all the way to adopt best practices to promote our business. Good enough there is not hard and fast rule on how to advertise or promote our brand.

One of the difficulties being encountered might be that hair salons might not have the required money to pump into publicity and advertising.

We will ensure that we leverage on all conventional and non – conventional publicity and advertising technique to promote our car was business. Here are the platforms we intend leveraging on to promote and advertise HairDo Salon in New York;

  • Encourage our loyal customers to help us use Word of Mouth mode of advertisement (referrals)
  • Advertise our hair salon business in automobile magazines, local newspaper, local TV stations and local radio station
  • Promote our business online via our official website
  • List our business on local directories (yellow pages)
  • Sponsor community pageants and fashion shows
  • Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, et al to promote our brand
  • Install our Bill Boards on strategic locations
  • Direct coupon mailing approach
  • Engage in road show from time to time
  • Distribute our fliers and handbills in target areas

12. Our Pricing Strategy

We know the importance of gaining entrance into the market by lowering our pricing so as to attract all and sundry that is why we have consulted with experts and they have given us the best of insights on how to do this and effectively gain more clients soon.

Our pricing system is going to be based on what is obtainable in the industry, we don’t intend to charge more (except for premium and customized services) and we don’t intend to charge less than our competitors are offering in New York.

Be that as it may, we have put plans in place to offer discount services once in a while and also to reward our loyal customers especially when they refer clients to us. The prices of our products will be same as what is obtainable in other places.

On the average, our hair services will cost between $10.00 to $50.00 per service rendered. Do bear in mind that this depends on the service rendered.

  • Payment Options

Our payment policy is all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that will be available in every of our pub;

  • Payment by cash
  • Payment via Point of Sale (POS) Machine
  • Payment via online bank transfer (online payment portal)
  • Payment via Mobile money

In view of the above, we have chosen banking platforms that will help us achieve our payment plans without any difficulty.

13. Startup Expenditure (Budget)

This is the key areas where we will spend our start – up capital on;

  • The Total Fee for Registering the Business Manhattan, New york: $750.
  • Legal expenses for obtaining licenses and permits: $1,500.
  • Marketing promotion expenses (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
  • Cost for hiring Consultant – $2,000.
  • Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $30,800.
  • Cost of accounting software, CRM software and Payroll Software – $3,000
  • Cost for leasing facility for the salon: $70,000.
  • Cost for facility remodeling – $50,000.
  • Other start-up expenses including stationery – $1000)
  • Phone and utility deposits ($3,500).
  • Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $40,000
  • The cost for Start-up inventory – $15,000
  • Storage hardware (bins, utensil rack, shelves, glasses case) – $2,720
  • Cost for serving area equipment ( glasses, flatware) – $5,000
  • Cost for store equipment (cash register, security, ventilation, signage) – $13,750
  • Office equipment (vacuum cleaner et al)- $3,600
  • The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, hair dryers, steamers, clippers, and chairs et al): $4,000.
  • The cost of Launching a Website: $600
  • The cost for our grand opening party: $1,500
  • Miscellaneous: $2,000

We would need an estimate of $1.2 million to successfully launch our all-round car wash business in New York.

Generating Funding / Startup Capital for Hairdo salon

This salon is a family business and it will be financed by the owner who is also a hair stylist. These are the areas where we intend sourcing for fund for our business . They include;

  • Generate part of the start – up capital from personal savings and sale of his stocks
  • Generate part of the start – up capital from family members and friends (soft loans)
  • Generate a larger chunk of the startup capital from the bank.

14. Sustainability and Expansion Strategy

Part of the plans we have in place to sustain HairDo business is to ensure that we continue to deliver quality services, improvise on how to do things faster and cheaper. We are not going to relent in providing conducive environment for our workers and also the required trainings that will help them deliver excellent services at all times.

From our findings, another factor that kills new businesses is financial leakages. In order to plug financial leakages, the management of HairDo salon will adopt the use of payment machine and accounting software to run the business.

We are quite aware that our customers are a key component to the growth and survival of our business; hence we are going to continuously engage them to give us ideas on how to serve them better. We will not waste time in diversifying our services; expand our product and service offerings once the need arises.

We shall make sure we get it really right first with our first branch of HairDo in Madison New York, before we delve into replicating the same standard in other places. It is so important to take that step so that we are able to see the success rate first.

Check List / Milestone

  • Business Name Availability Check:>Completed
  • Business Registration: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Securing Point of Sales (POS) Machines: Completed
  • Opening Mobile Money Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID : In Progress
  • Application for business license and permit : Completed
  • Purchase of Insurance for the Business: Completed
  • Acquiring facility and remodeling the facility: In Progress
  • Conducting Feasibility Studies: Completed
  • Generating capital from family members: Completed
  • Applications for Loan from the bank: In Progress
  • writing of business plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
  • Recruitment of employees: In Progress
  • Purchase of the Needed equipment, electronic appliances, office appliances and bar accessories: In progress
  • Creating Official Website for the Company: Completed
  • Creating Awareness for the business both online and in the neighborhood: In Progress
  • Health and Safety and Fire Safety Arrangement (License): Secured
  • Opening party / launching party planning: In Progress
  • Establishing business relationship with vendors – suppliers of all our needed carwash accessories, drinks, and tobacco et al: In Progress

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A business plan for a hairdressing salon – what should it include and how to prepare it?

a-business-plan-for-a-hairdressing-salon

Preparing a business plan for a hairdressing salon is one of the first steps you need to take when starting your own business of this type. This is important because during this time, you will plan all the crucial aspects linked to your company’s functioning. So what exactly should your business plan contain?  What is a business plan? In simple terms, it is a blueprint which helps you make sure that you are building your business on solid foundations. By carefully planning and analysing all the key elements of your company, you prevent difficulties which could disrupt, or worse still, halt the growth of your company in the future. When you suddenly become aware that you have forgotten about key aspects, sometimes it is too late to rescue the entire enterprise. A business plan for hair salon is nothing else but a preliminary outline of your company which will enable you to avoid unpleasant surprises while implementing your ideas and objectives.

SWOT analysis

The preparation of a hair salon business plan will certainly be made easier with a SWOT analysis of your hairdressing salon , which will help you identify potential opportunities and threats, as well as the strengths and weaknesses of your new company. Making a clear description of each of these issues will be extremely useful when making various decisions – for instance, those concerning the location of the premises, the selection of services to be performed or the need to employ additional staff.

A business plan for a hairdressing salon – components

A business plan for a hairdressing salon should include an outline of all aspects of its functioning:

  • Define your target group Decide who you want to sell your products and services to. Remember that it is impossible to make everyone happy. Take advantage of the knowledge gained when researching the market and create a profile of your target customer. It will be required to later define other aspects, such as your offer, your communication channels, etc.
  • Define the scope and standard of services This is one of the most important elements of a hairdressing salon's business plan. Decide: Do you want to focus on a wide range of services or specialise in one particular area? Create a specific offer and set the prices. When making your decisions, you should combine the knowledge of the needs of your potential clients and include your competitor's ideas, as well as your own preferences for the services you would like to provide.
  • Choose the premises and design the space Once you have made a decision about your offer, you will be able to determine what space you need to organise the required workstations. Be aware of the requirements for separate rooms, the necessary space for equipment, access to toilets, etc., and arrange everything so that your salon is comfortable for both visitors and employees. Choose a location which is easily accessible to clients.
  • Select cosmetics and find suppliers It goes without saying that cosmetics you are planning to use (and sell to clients for home use) must be of good quality. The choice of a specific brand will also influence the prices you want to offer to your customers. Another issue is the selection of suppliers. Research the companies available, get to know the feedback on other salons that use their services, and contact their sales representatives to discuss the terms of cooperation – and then choose the supplier that best meets your needs.
  • Consider hiring additional employees Do you want to operate on your own or hire help immediately? You already know what services you will offer in your establishment, so now you can decide if you will be able to perform all of them by yourself. And if you are going to hire additional staff, how many? What should your new employees already know? What qualities should they have?
  • Choose the right salon management tools Creating and running your own business is much easier if you take advantage of the right tools. We are talking about a salon management system like Booksy which will streamline your work, simplify the performance of many of your duties and even automate some of them. With software of this type, you will be able to implement all your tasks and save a lot of time while doing it which you can then use to enjoy a well-earned rest. Would you like to see how it works? Put the Booksy system to the test for free at  www.booksy.com .
  • Decide on the name and create the brand’s outline These two elements will give your company a specific character. For a business to win the hearts of its customers, it must have a “soul”, its mission, and it must also evoke positive emotions. Think about what would attract the attention of your potential customers. When choosing a name, you must strike the appropriate balance between creativity and simplicity. The name should be catchy, easy to remember and pronounce. Once you have decided on your company name, remember to immediately purchase the appropriate domain for your website.
  • Plan your marketing strategy First of all, remember that you need to start promoting your establishment before it is opened – so that the information about the new salon reaches your potential customers. Decide on the communication channels you will be using to attract the attention of your target customers. It is very important for your actions to be coherent and uniform. Strive to build a positive image of your company and your own as an expert in what you do. Collaborate with opinion leaders. Take an example from good practices used by other salons in your line of operation; however, make sure not to copy them, as originality is the key to success.
  • Plan your expenses A good business plan for a hairdressing salon must include a breakdown of costs. After all, many aspects linked to the creation of your new company will be connected to expenses. Analyse each step carefully and try to predict all the costs you will have to incur. Take your time – the more carefully you approach this analysis, the less risk there is that in the future you will come across an unpleasant surprise. The last thing you want is your enterprise failing because of the lack of necessary funds.

You can find more detailed information on the business plan of a hairdressing salon (and not only), as well as on other stages of creating your own beauty business , in the free Booksy e-book entitled How to open your own salon .

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Hair And Beauty Salon Business Plan

Ready to start your own hair and beauty salon business? Set yourself up for success by creating a solid business plan. Download this business plan template, with pre-filled examples, to inspire your own plan.

Download a free hair and beauty salon business plan template in PDF or Word doc format

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What you'll get with this template:

  • A complete business plan Unlike other blank templates, our business plan examples are complete business plans with all of the text and financial forecasts already filled out. Edit the text to make the plan your own and save hundreds of hours.
  • A professional business plan template All 550 of our business plans are in the SBA-approved format that's proven to raise money from lenders and investors.
  • Instructions and help at every step Get help with clear, simple instructions for each section of the business plan. No business experience necessary.
  • A Word doc you can edit We don't just have PDF documents that make editing a challenge. Each plan is available in Word format so you can start editing your business plan example right away.

Key sections in this hair and beauty salon business plan:

All of our sample business plans are complete and include all of the sections that bankers and investors expect to see. Every plan includes the following sections:

  • Executive Summary : A quick overview of your plan and entices investors to read more of your plan.
  • Company : Describes the ownership and history of your business.
  • Products and Services : Reviews what you sell and what you're offering your customers.
  • Market Analysis : Describes your customers and the size of your target market.
  • Strategy and Implementation : Provides the details of how you plan on building the business.
  • Management Team : An overview of the people behind the business and why they're the right team to make the business a success.
  • Financial Plan : A complete set of forecasts including a Profit and Loss Statement, Cash Flow Statement, and Balance Sheet.

If you're interested in learning how to write a business plan, read our free in-depth guide to writing a business plan , download our free Business Plan Template , and check out LivePlan —our award-winning business planning software.

Looking for a sample business plan PDF? You can download a few PDF examples below:

  • Accounting and Bookkeeping Sample Business Plan PDF
  • Agriculture Farm Sample Business Plan PDF
  • Cleaning Service Sample Business Plan PDF

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business plan for hairdressing

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Hair Salon Business Plan Sample

AUG.14, 2013

Business Plan for Hair Salon Template

Hair Salon business plan for starting your own business

A hair salon is a business that never goes into loss. As long as the people are living on earth, they will need to go to hair salons and get their hair done. If you plan to start your own hair salon business, you need a business plan hair salon. The first and crucial thing is to get an idea of how the business work and what do you need to start it. You need to set up a hair salon business consultants that provides all services, and high customer satisfaction by providing excellent services.

To start a hair salon that provides an amazing atmosphere at an affordable price-value relationship, you need a business consultant service .  If you do not know how to write a hair salon business plan, we have provided a detailed business plan to start a hair salon so that you can avoid any inconvenience in making a plan for yourself. You will find many samples of a business plan for a hair salon, but you need to choose the one that suits you the best.

Also, if you’re looking for a business plan for a barber shop , a business plan for hair extensions shop , a hair removal business plan , an airbrush tanning business plan , salon and spa business plan , or even a center reiki business plan , this template can help you!

Executive Summary

2.1 the business.

The Cute Cut Hair Salon will be registered in New York, USA. The business will offer the services that will enhance our customers’ appearance and their mental relaxation. Instead of competing with other hair salons in town, we mainly focus on providing services to the customers who cannot afford those luxury salons.

2.2 Management of Hair salon

Cute Cut Hair Salon will be managed by Mike himself. To assist him, we will have three managers who will be trained for a month and a half before starting their jobs. In starting hair salon business plan, Mike will work with a small team comprising of a few hairstylists, managers, accountants, helpers and a guard. He will ensure the quality of work regularly.

2.3 Customers of Hair Salon

Customers are the backbone of every business. If you know the right audience for your business, you will be able to achieve your target. You will get the idea of how to run your business if you understand your customers. The main customers for the hair salon business consultants will be the following:

  • Women and men who are looking for hair treatments.
  • Children of age 15 and above.

Our best business plan for a hair salon includes all the hair removal treatments we mainly offer to women.

2.4 Business Target

In our business plan for hair salon pdf, we have mentioned our main goal. Our main goal is to provide high-quality services to our customers by using safe and good quality products. Our primary target is to become the popular and most loved hair salon by people within the next 3 years of our launch. We aim to recover the investment within the next two years. Our secondary target is to increase the net profit every month.

Hair Salon Bussines Plan - 3 Years Profit Forecast

Company Summary

3.1 company owner.

The owner of the Cute Cut Hair Salon will be Mike James. Mike had a dream of starting his own business since he was a teenager. He wanted to set up a business that helps people of all ages.

3.2 Why the Hair Salon is being started?

When Mike was asked why he is interested in starting a hair salon business plan, he said he wanted to help people who cannot afford expensive hair treatments. Moreover, his idea of setting up a hair salon business plan is based on the fact that this kind of business never goes into loss. He believes that his business can attract more customers because his salon uses all the new techniques and equipment. With constant hard work, he can now start his hair salon and fulfil his dream.

3.3 How the Hair Salon will be started?

To start a hair salon business plan, you need the right techniques and ideas. Before starting a hair salon, you need to consider these essential steps:

Know About Industry Experience

Before entering into the world of entrepreneurship, gain some experience in the relevant industry. For example, before starting your salon, it is preferred to work in some salons. If you get your feet wet by working in other salons, you will get enough experience of how things work.

It will allow you to see how the business work daily.

Create A Business Plan

A business plan helps in planning everything for a business. It will tell you how you will earn money, what type of customers your business is trying to attract, how are you going to manage the expenses and finances, and other daily operations.

The business plan will also help you to make important decisions that will affect your business.

Set Your Budget

To get an idea of the kind of salon you want to start, you will have to set up your budget first. First, get set with your expenses and finances as hair salons expenses can vary. They depend on the location and size of your business. For example, if you are setting up a salon in your home, you will have to bear fewer expenses. But if you want to start a hair salon in a commercial area, you may end up spending thousands.

Target Customers

Determining your target customer is a vital step in starting a business. Many business decisions depend on the type of clients you want to attract. Before finalizing anything, research the area you are planning to open a salon. If that area has plenty of people who want affordable yet modern hair solutions, set up your salon accordingly.

Business Plan for Hair Salon Template

Find A Suitable Locatio n

Depending on the type of business and services you are providing, find a suitable location for your hair salon. Find a location that is centrally located, and it should also be easy for your target clients to access.

Obtain Permits

Once you have decided on the location for your salon, you will need to get a building permit, business permit, and all other legal documents.

Stock The Inventory

To run your business, you will at least need chairs, washing stations, hair tools, and other styling products. You can also connect with brands that will attract your target customers to offer their types of equipment at your hair salon.

Hire a Team

Depending on the size of your business, hire a team accordingly. It should have at least two hairstylists who can entertain the customers. The stylists should have a friendly nature and they should be experienced as well.

Hair Salon Bussines Plan - Startup Cost

To open a hair salon, you need to decide which hair services you are going to offer. The services that you plan to offer also depend on the size of your salon, and the equipment that you have. It will also determine how many hairstylists you need and the number of chairs you want in the salon.

There are several services that a hair salon offers. You need to narrow down the services you are going to focus on. This business plan for hair salon will give you a detail about the services.

Our services include the following:

Hair Styling & Haircuts

The basic service that Cute Cut hair salon is providing is hair cutting and styling. Some hairstylists can cut all types of hair for all men, women, and children. After cutting hair, drying it, and styling it is also offered in our hair salon.

Hair Coloring

Hair coloring is another service offered at Cute Cut hair salon. Before coloring the customer’s hair, our stylist discusses all the risks with the customer because coloring can sometimes go wrong.

Hair Extensions

Over recent years, the trend of hair extensions has gained popularity among people. As long hair is in fashion again, and more people are attracted to hair extension treatments. Stylists at Cute Cut Hair Salon are well-trained and experienced in hair extensions treatments.

Conditioning Treatments

These include deep conditioning treatments. The basic conditioning treatment is done to provide moisture to the hair. It adds protein to hair and makes them shiny and smooth.

The other one is specialty conditioning that is customized according to the customer’s hair.

Marketing Analysis of Hair Salon

Great service.

Great service. Good turnaround time and quality work. Thanks!

To make your hair salon business consultants successful, you need to keep an eye on the market trends as well. If you run a complete analysis of the market, you will get an idea about many things. Understanding the trends and variables will help you in making decisions for your business. The goal of this market research is to understand and get a general idea of the overall market around your salon and how you can adjust to that ecosystem.

5.1 Market Trends

Over the past five years, the hair salon industry has grown at an incredible rate. People are now more attracted to advanced hair treatments such as permanent hair, facial and massage etc. The hair salon market in 2019 was $144.48 billion. And by the end of 2026, the market is expected to grow by around $217.25 Billion.

5.2 Marketing Segmentation

If you know exactly what type of business is a hair salon, you can easily understand its market segmentation. There are many business plan examples for hair salon and each of them includes market analysis of hair salon.  To estimate the startup cost for hair salon, you need to make a complete analysis of market segmentation for it.

The most important part of any hair salon business plan is to have an idea of the expected marketing segmentation. Here is the market segmentation that will be facing our hair salon:

Hair Salon Bussines Plan - Marketing Segmentation

UK Start-Up Visa Business Plan

5.2.1 women.

80 percent of our services will be offered to women who are interested in hair cutting and treatments. Cute Cut Hair Salon also offers skincare and nail care treatments to its customers.

Some of our services are for men as well. We have hair stylists who are experienced in cutting men’s hair.

5.2.3 Children

We have a friendly staff who treat children with great care and affection. We offer haircutting for children.

5.3 Business Target

  • Building a trustworthy relationship among customers
  • Providing high-quality services to customers
  • Arranging the best interior to impress the customers
  • Making an excellent customer care service for our loyal customers
  • Recovering the initial investment within two years of launch
  • Increase the revenue every year

5.4 Product Pricing

The prices of the services that a Cute Cut Hair Salon provide are comparable to other salon services. We will try to provide better services and customer care to our clients. We will satisfy our customers by providing exceptional services to make as much profit as possible.

Marketing Strategy

In any hair salon business plan template, the financial plan for hair salon should be well-formed. No business can grow and become successful without a marketing strategy. No matter how many excellent services you offer, if you do not have customers, it is all in vain. The more people know about your salon, the more they reach out to you.

Nowadays, the best way of marketing is social media marketing. Social platforms are strong, and they are accessible to everyone. A good thing about social media marketing is its low cost. You can reach out to millions of people with online marketing. All the hair salon business models explains the importance of social media marketing and how you can use them to reach out to people. Along with that, you need a competitive analysis to make a strategy that will make your business successful.

6.1 Competitive Analysis

  • People are not satisfied with the services provided by hair salons in that area.
  • The hair salons and spas in that area are too costly. And these services are not good enough as compared to their price.
  • Most salons do not offer basic services to people.

6.2 Our Strategy

  • We will associate our hair salon with community events and charity.
  • We will use social media platforms to advertise our hair salon.
  • We will make our online presence so that we can reach out to more and more people.
  • We will use the advertisements channels in the area to reach out to the people.

6.3 Sales Monthly

Hair Salon Bussines Plan - Sales Monthly

6.4 Sales Yearly

Hair Salon Bussines Plan - Sales Yearly

6.5 Sales Forecast

Hair Salon Bussines Plan - Unit Sales

Personnel plan

When you are starting a hair salon business plan, you need to make sure that the staff should work as a team. In the hair salon business consultants examples, you will find out that the environment of the hair salon depends on the number and type of staff which should be determined in the initial stages.

To start a hair salon business plan, list down all the expenses. It includes the rent of hair salon building, the cost of equipment and the employee’s salary.

7.1 Company Staff

Mike James will be the owner and CEO of the Cute Cut Hair Salon business plan. His team would include:

  • 1 Social Media Marketer
  • 3 Hairstylists
  • 1 Accountant

7.2 Average Salary of Employees

Financial plan.

Proper planning and execution of the finance help you to maintain a stable budget for the upcoming entire year. To start a hair salon, you need to make research on how much does it cost to open a hair salon. To run a smooth and successful hair salon, you should have a strong hair salon financial plan.

  • Money is needed to make the interior of the salon.
  • The cost of chairs, mirrors, and hair styling tools.
  • The salary of employees.
  • The cost of buying hair products.
  • Bonds, securities, registration costs, and insurance.

8.1 Important Assumptions

8.2 break-even analysis.

Hair Salon Bussines Plan - Break-even Analesis

8.3 Projected Profit and Loss

8.3.1 profit monthly.

Hair Salon Bussines Plan - Profit Monthly

8.3.2 Profit Yearly

Hair Salon Bussines Plan - Profit Yearly

8.3.3 Gross Margin Monthly

Hair Salon Bussines Plan - Gross Margin Monthly

8.3.4 Gross Margin Yearly

business plan for hairdressing

8.4 Projected Cash Flow

Hair Salon Bussines Plan - Project Cash Flow

8.5  Projected Balance Sheet

8.6  business ratios.

  • Is owning a hair salon profitable? If you’re wondering is owning a hair salon profitable, the answer is yes! It’s a highly profitable business with very lucrative rate of return.
  • How much does it cost to run a salon monthly? If you want to know how to start your own hair salon and how much would it cost, consult the business plan above.
  • How do I start my own hairdressing business? For starting a hair salon business plan, just follow the steps we mentioned in this template.
  • What is a business plan for a salon? A business plan just like this free business plan template for hair salon details how a hair salon business consultants is started and maintained to yield profit.

Download Business Plan for a Hair Salon Sample in pdf

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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6 Key Points To Include In Hairdressing Salon Business Plan

Last updated on May 23rd, 2023 at 08:01 pm

Salon and other businesses that revolve around beauty are a huge venture in the United States. For instance, the average hair salon revenue in the country is $245,000.

Also, the industry is said to generate annual revenue of $63 billion USD, a report by thesalonbusiness.com says. Similarly, zippia data shows that the State of Washington is the highest-paying salary for stylists.

With these, if you are a trained hairstylist with the right skills to make people look good via quality hair care, there is a huge market for you in the industry.

Whether you are planning to render a home service or rent a shop and hire qualified hairstylists to run your salon, this article explores six cardinal points to include when writing hairdressing salong business plan.

You need a roadmap of business direction which would also guide your growth and ensure you properly maximize revenue for your business.

Key points to include in the hairdressing salon business plan

As a professional stylist, you might be familiar with a business plan. As a new entrant into the business, it is very necessary to see to it that your plan contains these integral sections:

Executive Summary

Every real business plan must have what is called an executive summary. This is usually what your business plan starts with. It appears at the beginning of the document. The executive summary is a quick one-page introduction to the company.

When crafting the executive summary, make sure to add what makes your business unique from the rest of the pack.

The executive summary is the first thing the reader comes across when checking out your business plan. A properly written one will create a good impression.

It may make or mar the rest of the business plan, as such, make it captivating, it must be a bang that will spur the investor or partner to want to read the rest of the document.

Also, your executive summary should contain great details about your hair salon, where you spell out your general services, your marketing plans , and even those that will work with you. You can also decide to input your mission statement here.

Business description

While writing a description for your hair salon business, you should start with an introduction that captures important details revolving around your location as well as any specialized services your business will offer.

In this section, you can talk about this:

The Management Team

If you have a team, it is necessary to introduce each of them as well as their expertise. In all you do, it should be glaring that you guys have what it takes to run a successful salon

The Legal Structure in Place

A serious business must have a legal business structure in place, and this must be well explained in the business plan. And if you’re partnering with a law firm, it should be stated.

Hiring plan

Give a good explanation of how you will bring in other talents to ensure the success of your enterprise.

Even if you are starting alone, you will have to employ more experts as the business is growing. You can also talk about the method of compensation for your employees.

Value Proposition

There are so many hair salons around, and more will still come. Therefore, it is necessary to clarify your competitive advantage.

What edge do you have over the rest that will make clients prioritize your salon? These things should be carefully indicated.

Services And Products

Highlight each of your services, and see to it that under each of them you write a description that should list prices, as well as other details such as the duration it will take to complete each one of them.

Additionally, you should list out the products you sell plus their prices. You should also include the profits to be expected from sales of each of the products.

Market Analysis

One of the core preparations you must carry out before starting your hair salon business is to conduct thorough market research. This can determine a whole lot of things revolving around your success or otherwise.

Try to realize market trends (particularly in the area you will be operating), and get them adequately captured in the plan. What hairdressing services are now in great demand in the industry?

The market analysis section of your business plan should also capture client demographics. What gender usually visit hair salon? How much are they willing to spend on services and products whenever they come around?

You should additionally identify competitors as well as their target audiences, and understand their strengths and weaknesses.

These details will prove very helpful in directing what your focus should be, and you will have an edge over several others.

In your business plan, make sure your target market is very defined, and highlight how you plan to overcome any challenging market issues.

Marketing Strategy

You should be very strategic about this since it can determine the level of success you will record when you eventually kick start your hair salon business.

While you are expected to do a very broad brainstorming to touch your marketing strategy, you won’t have to include all your marketing plans in your business plan.

This section aims to prove to any investor or lender that you have done your homework dutifully, and that you know what you want.

Therefore, this part should contain the specific strategies you are to utilize to reach your target market . You can give an overview of the manner plan to use each of the marketing channels at your disposal (such as social media, email, etc).

It is also important to add your marketing and advertising budget in this section, including the expected returns. The aim is to prove that all you will spend won’t become a waste.

Financial Plan

One of the core things that will influence the growth of your hair salon business is how well you can budget and plan for your financial future. These are integral things you should highlight in this section of your business plan:

Startup costs

Even if you intend to start very small, you will still have to spend some resources to kick-start your hair salon business. Hence, you should highlight all the expected startup expenses (such as inventory, cost of business registration, etc).

Operational costs

This denotes ongoing expenses required to keep the business running after starting. These will include likes of wages, rent, and so on. Experts have advised that you include a budget for miscellaneous expenses too, just in case something comes up unexpectedly.

Financial projections

You can get the services of an accountant to craft five-year financial projections for the business, and include them in this final section.

One of the reasons we could recommend that you work with an expert is that investors and lenders usually pay great attention to this spot when you go to them. This is because they want to see how quickly the business can grow as well as how likely it will survive.

Final Thought:

There are a lot of benefits attached to having a formidable business plan for your hairdressing salon. It doesn’t matter if you are just starting out or if you are already established, you should have a strong plan that will be a roadmap for your growth.

A Salon business plan will be beneficial for business loans and getting resources from investors.

  • John Hallberg. “ Is Owning a Hair Salon Profitable ?”. thesalonbusiness.com
  • Featured image by Delbeautybox

InfomediaNG

The Infomediang Team comprises a group of researchers, data analysts, and financial experts who closely follow government policies and spending. Our passion lies in empowering people to make informed decisions about their investments by simplifying data for easy understanding. Find us @infomedia_ng on X.

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  • Business Plan

23 Tips Crafting a Successful Business Plan for Your Hairdressing Salon

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  • December 19, 2023

Business plan for hairdressing salon: Crafting a Successful Business Plan for Your Hairdressing Salon. Creating the best business plan for your hairdressing salon requires careful consideration of various elements. Here are some tips to help you develop a comprehensive and effective business plan:

Business plan for hairdressing salon: BusinessHAB.com

1. The Background:

Starting a hairdressing salon can be a rewarding venture , but like any business, careful planning is essential for long-term success. A well-thought-out business plan serves as a roadmap, guiding you through the various stages of launching and managing your salon. This article will provide you with a comprehensive guide to creating a business plan tailored specifically for a hairdressing salon.

2. Executive Summary:

The executive summary is a concise overview of your business plan. It should include the mission statement, a brief description of your salon , the target market, and your unique selling proposition (USP). Highlight key financial projections and goals to give readers a snapshot of your salon’s potential.

3. Company Description:

Provide detailed information about your hairdressing salon. Include its name, location, size, and layout. Explain your salon’s vision, mission , and values. Describe the specific services you will offer, such as haircuts, styling, colouring, and any additional treatments. Highlight the atmosphere and ambiance you aim to create to attract your target clientele.

4. Market Analysis:

Conduct thorough market research to understand your target market, including demographics, preferences, and trends. Identify your competitors and analyze their strengths and weaknesses. Determine your salon’s unique selling points and explain how you will position your business in the market.

5. Organization and Management:

Outline the structure of your salon, including the ownership structure and key personnel. Detail the roles and responsibilities of each team member, emphasizing their expertise and experience in the beauty industry. If you are a sole proprietor, outline your qualifications and experience.

6. Services and Pricing:

Provide a comprehensive list of the services your salon will offer, along with corresponding pricing. Explain any unique or specialized services that set your salon apart. Consider implementing a tiered pricing strategy based on the complexity of services or the level of expertise of your stylists.

7. Marketing and Sales Strategy:

Develop a robust marketing and sales strategy to attract and retain customers. Outline your online and offline marketing efforts, including social media, partnerships, promotions, and advertising. Consider loyalty programs and referral incentives to encourage repeat business.

8. Funding Request and Financial Projections:

If you are seeking funding, clearly outline your financial needs and how the funds will be utilized. Provide detailed financial projections, including income statements, balance sheets, and cash flow forecasts. Include startup costs, operating expenses, and revenue forecasts for the first three to five years.

9. Funding Plan:

Outline your funding sources, whether through personal savings, loans, investors, or a combination. Detail the terms of any loans or investment agreements, and explain how you plan to repay or provide returns on investment.

10. Appendices:

Include any additional information that supports your business plan, such as market research data, resumes of key personnel, and relevant industry certifications.

11. Thorough Market Research:

Conduct extensive research on the local hairdressing market. Understand the demographics, preferences, and behaviors of your target audience.

Identify and analyze your competitors to determine their strengths, weaknesses, and unique selling points.

12. Define Your Unique Selling Proposition (USP):

Clearly articulate what sets your salon apart from others. Whether it’s a unique service, a particular style, or exceptional customer service, highlight the factors that make your salon special.

13. Know Your Target Audience:

Clearly define your target market. Consider factors such as age, gender, income, and lifestyle to tailor your services and marketing efforts to meet their specific needs.

14. Detailed Service Offerings:

Provide a comprehensive list of the services your salon will offer. Clearly outline the pricing structure for each service, and consider bundling services to create attractive packages.

15. Create a Strong Online Presence:

Develop a professional website and maintain active social media profiles. Showcase your salon’s work, share customer testimonials, and engage with your audience to build a strong online presence.

16. Marketing and Promotions:

Develop a marketing plan that utilizes both online and offline channels. Consider promotions, discounts, and loyalty programs to attract and retain customers.

Leverage partnerships with local businesses or influencers to expand your reach.

17. Detailed Financial Projections:

Develop realistic financial projections that cover startup costs, operating expenses, and revenue forecasts for the first few years. Use industry benchmarks to validate your numbers.

18. Operational Plan:

Outline the day-to-day operations of your salon. Detail the workflow, staff responsibilities, and any technology or software systems you plan to implement to streamline operations.

19. Training and Certification:

Highlight the qualifications, training, and certifications of your stylists and staff. Emphasize their expertise to instill confidence in potential customers.

20. Customer Experience Focus:

Clearly outline how you will provide an excellent customer experience. Detail customer service policies, staff training, and any additional amenities or perks that enhance the overall salon experience.

21. Sustainability and Trends:

Consider incorporating sustainable practices into your salon operations, as environmental consciousness is becoming increasingly important to consumers.

Stay abreast of industry trends and be prepared to adapt your services to meet changing customer preferences.

22. Legal and Regulatory Compliance:

Ensure your business plan addresses any legal and regulatory requirements for operating a salon in your location. This includes licenses, permits, and adherence to health and safety standards.

23. Business plan for hairdressing salon:

By incorporating these tips into your business plan , you’ll be better positioned to create a comprehensive and effective roadmap for the successful launch and growth of your hairdressing salon. Regularly revisit and update your plan to reflect changes in the market and your business.

Conclusion:

A well-crafted business plan is crucial for the success of your hairdressing salon. It serves as a roadmap, guiding you through the initial startup phase and helping you make informed decisions for long-term growth. Regularly review and update your business plan to adapt to changing market conditions and ensure your salon remains competitive in the beauty industry.

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Unilever Global Change location

Implementing Growth Action Plan at pace

Published: 8 February 2024

Average read time: 18 minutes

Today, we announced our results for the full year 2023.

  • Underlying sales growth of 7.0% with positive volumes, up 0.2% for the FY and 1.8% in Q4
  • Turnover of €59.6 billion with -5.7% impact from currency and -1.7% from net disposals
  • Underlying operating margin up 60bps to 16.7%, with gross margin up 200bps for the year and up 330bps in the second half
  • Underlying EPS increased 1.4% with -9.6% of adverse currency, up 11% on a constant basis
  • Diluted EPS down -14.2% against prior year that included €2.3 billion profit on disposal for the Tea business
  • Strong cash conversion of 111% with free cash flow up €1.9 billion to €7.1 billion
  • New €1.5 billion share buyback to commence in Q2
  • New leadership team has embedded the plan across the organisation
  • 30 Power Brands (around 75% of turnover) accretive to growth and margin, with underlying sales up 8.6%
  • Brand and marketing investment up 130bps to 14.3%, focused on 30 Power Brands
  • Active portfolio optimisation into premium segments, announced acquisitions of K18 and Yasso and disposals of Elida Beauty, Dollar Shave Club, and Suave in North America

various products

Statement from Hein Schumacher, CEO

“Today’s results show an improving financial performance, with the return to volume growth and margins rebuilding. However, our competitiveness remains disappointing and overall performance needs to improve. We are working to address this by improving our execution to unlock Unilever’s full potential.

“In October, we set out a Growth Action Plan focused on three priorities: delivering higher-quality growth, stepping up productivity and simplicity, and adopting a strong performance focus.

“The new leadership team has embedded the action plan at pace. We have increased investment behind our 30 Power Brands, accelerated portfolio transformation, and are driving a sharper performance focus with clear and stretching targets across the whole organisation.

“We are at the early stages of this work and there is much to do but we are moving with speed and urgency to transform Unilever into a consistently higher performing business.”

We expect underlying sales growth (USG) for 2024 to be within our multi-year range of 3% to 5%, with more balance between volume and price.

We anticipate a modest improvement in underlying operating margin for the full year. We will deliver this through gross margin expansion, driven by a step-up in productivity and net material inflation back to more normal levels.

Growth Action Plan update

In October 2023, we set out a Growth Action Plan to drive improved performance and competitiveness. During the fourth quarter, we moved at pace to embed it across the business.

The plan is divided into three elements but is underpinned by one simple premise: the need to do fewer things, better, with greater impact. The operational impacts will build throughout 2024.

Faster growth

1. Focus on 30 Power Brands : These gross margin accretive brands represented around 75% of Group turnover with underlying sales growth of 8.6% in 2023 and 6.5% in the fourth quarter. This is where we have concentrated our incremental brand and marketing investment, which will continue in 2024.

2. Drive unmissable brand superiority : We developed a new quantitative methodology to measure brands’ consumer appeal across multiple dimensions and have validated it in 29 strategic cells. During the first half of 2024, this will be rolled out across all 30 Power Brands in key geographies to identify performance gaps and improve competitiveness.

3. Scale multi-year innovation : We have identified multi-year, scalable innovation programmes to drive market development and premiumisation. The programmes at least double the average 2022 project size, with launches from 2025.

4. Increase brand investment and returns : In 2023, we reinvested more than half of our gross margin expansion into incremental brand and marketing investment, up 130bps to 14.3%. We will continue to step up investment in areas that drive impact and support improved competitiveness.

5. Selectively optimise the portfolio : We continue to reshape the portfolio, with the announced acquisitions of Yasso and K18 and the disposals of Elida Beauty, Dollar Shave Club and Suave.

Productivity & simplicity

6. Build back gross margin: We accelerated recovery in the second half of 2023 with a 330bps gross margin improvement, driving a 200bps improvement for the year to 42.2%. In 2024, a tight grip on costs, measured by improved net productivity, will fuel further gross margin expansion.

7. Focus our sustainability commitments: We are honing our sustainability efforts around four critical platforms: Climate, Plastic, Nature and Livelihoods. We have set exacting, short-term targets, to drive progress against our longer-term commitments.

8. Drive benefits of the organisation: The category-focused Business Groups are now fully implemented with end-to-end responsibility for strategy and performance. In 2024, this will enable sharper choices to accelerate growth and digitalisation.

Performance Culture

9. Renewed team : Since October, over half of our executive leadership team has changed. Our new leaders are addressing the 2024 opportunities and challenges with urgency and decisiveness.

We are announcing today that our Chief People & Transformation Officer Nitin Paranjpe has decided to retire from Unilever later this year. Nitin has had a distinguished 37-year career with Unilever, including as CEO of Hindustan Unilever, President Home Care, President Foods & Refreshment and Chief Operating Officer of Unilever. We are pleased to announce the appointment of Mairéad Nayager as our new Chief People Officer, effective 1 June. Mairéad is currently Chief Human Resources Officer (CHRO) of Haleon plc, having previously served as CHRO of Diageo plc between 2015 and 2022.

10. Drive and reward outperformance : We have implemented a new reward framework across the organisation with metrics more closely aligned to value creation. A new Directors' remuneration policy proposal has been extensively consulted on with our largest shareholders and will be voted on at the 2024 AGM.

Unilever overall performance

Underlying sales growth in the full year was 7.0%, with positive volumes of 0.2% and 6.8% from price. Growth from the 30 Power Brands was accretive at 8.6%. Beauty & Wellbeing and Personal Care delivered strong volume growth throughout the year and Home Care returned to positive volume growth in the second half. Volume growth for the Group accelerated to 1.8% in the fourth quarter, with 3.9% volume growth from the 30 Power Brands.

Underlying price growth decelerated from 10.7% in the first quarter to 2.8% in the fourth quarter, reflecting lower net material inflation in the second half. Nutrition and Ice Cream faced the highest input cost inflation in 2023 which translated into higher pricing.

The percentage of our business winning market share [a] on a rolling 12-month basis was disappointing at 37%. This poor performance reflects share losses to private label in Europe, consumer shifts to super-premium segments in North America where we currently under index and a significant reduction of unprofitable SKUs globally. Our competitiveness is not good enough and we are moving quickly to address it.

Beauty & Wellbeing grew underlying sales by 8.3%, with strong volume growth of 4.4%. Prestige Beauty and Health & Wellbeing continued to grow double-digit and now account for a quarter of Beauty & Wellbeing’s turnover.

Personal Care grew underlying sales 8.9%, with 3.2% from volume and 5.5% from price, led by strong sales growth of Deodorants.

Home Care grew underlying sales 5.9%, driven by 6.8% from price and -0.9% from volume, with positive volumes in emerging markets offset by a double-digit decline in Europe.

Nutrition grew underlying sales 7.7%, with 10.1% from price and volumes down -2.2% as we responded to higher input costs and a challenging European market.

Ice Cream’s underlying sales growth was disappointing at 2.3%, with price growth of 8.8% and a volume decline of -6.0%, reflecting the impact of downtrading in the in-home channels.

Emerging markets (58% of Group turnover) grew underlying sales 8.5%, with 1.6% from volume and 6.9% from price. Latin America, Turkey and Africa delivered double-digit growth. India grew mid-single digit led by volume, with lower input costs that led to negative pricing in the fourth quarter. Sales in China grew low-single digit led by volume while the market recovery continued to be uneven and slower than expected. Growth in South East Asia was impacted by a sales decline in Indonesia in the fourth quarter as consumers avoided the brands of multinational companies in response to the geopolitical situation in the Middle East.

Underlying sales in developed markets (42% of Group turnover) grew 4.8% in the full year with 6.7% from price and -1.8% from volume. North America delivered strong growth of 5.8% with 2.5% from volume and 3.3% from price, with continued double-digit underlying sales growth in Prestige Beauty and Health & Wellbeing. Volume growth in North America accelerated throughout the year leading to volume growth of 6.3% in the fourth quarter. In Europe, underlying sales growth was 4.1%, driven by 12.8% from price given its higher exposure to categories with significant cost inflation, and a volume decline of -7.7%.

Turnover was €59.6 billion, down -0.8% versus the prior year, including -5.7% adverse foreign exchange translation and -1.7% from disposals net of acquisitions. Underlying operating profit was €9.9 billion, up 2.6% versus the prior year. Underlying operating margin increased 60bps to 16.7%. We improved gross margin by 200bps to 42.2% with an improvement of 330bps in the second half. We more than mitigated net material inflation of around €1.8 billion through improved productivity, price and mix while stepping up brand and marketing investment by €0.7 billion, a 130bps increase as a percentage of turnover. Overheads increased by 10bps, as we continued to invest in the expansion of our Prestige Beauty and Health & Wellbeing businesses.

Capital allocation

We continue to reshape the portfolio, allocating capital to premium segments through selective bolt-on acquisitions and divesting lower-growth businesses while balancing investment in the business and shareholder returns.

Adding to our portfolio of premium brands, we announced the acquisitions of Yasso Holdings, Inc., a premium frozen Greek yogurt brand in the United States, which completed on 1 August, and K18 , a premium biotech hair care brand, which completed on 1 February 2024.

We announced three disposals during the year: the Suave beauty and personal care brand in North America, which completed on 1 May; Dollar Shave Club, which completed on 1 November; and Elida Beauty, which comprises more than 20 personal care brands. It is expected to complete by mid-2024.

In 2023, we returned €5.9 billion to shareholders through dividends and share buybacks. We completed the final two €750 million tranches of our €3 billion share buyback programme. The quarterly interim dividend for the Fourth Quarter is maintained at €0.4268.

Reflecting the Group’s continued strong cash generation, the Board has approved a share buyback programme of up to €1.5 billion to be conducted during 2024, which we expect to commence in the second quarter.

Beauty & Wellbeing (21% of Group turnover)

In Beauty & Wellbeing, we are focused on three key priorities that will drive the unmissable superiority of our brands: elevating our core Hair Care and Skin Care brands to increase premiumisation; fuelling the growth of Prestige Beauty and Health & Wellbeing with selective international expansion; and continuing to strengthen our beauty and wellbeing capabilities.

Beauty & Wellbeing delivered a strong full year performance, with underlying sales up 8.3%, balanced between price at 3.8% and volume at 4.4%. Volume growth accelerated through the year to 6.3% in the fourth quarter, with good volumes in Hair Care and very strong volumes in Health & Wellbeing.

The full year performance reflects continued strong growth in Prestige Beauty and Health & Wellbeing, which now account for a quarter of Beauty & Wellbeing’s turnover, as well as successful relaunches of some of our core Hair Care and Skin Care brands. The relaunches were powered by our science and technology capabilities and were supported by increased investment across our key markets to elevate their superiority credentials.

Hair Care grew mid-single digit through a combination of price and volume growth, with strong growth in Latin America and Turkey. Sunsilk delivered double-digit growth for the year following a successful relaunch of the brand. Clear delivered mid-single digit growth driven by breakthrough innovation – our first clinically proven anti-dandruff formula powered by niacinamide concentrate to repair and strengthen the scalp’s skin barrier. Following the successful relaunch in China last year, the mix has now been expanded to Thailand, Turkey and Brazil.

Core Skin Care grew low-single digit driven by price. Vaseline delivered double-digit growth, reaching €1 billion of turnover in 2023. Following the launch of our successful Gluta-Hya range in South East Asia two years ago, we further expanded the platform with the launch of serums and a Pro-Age range, tapping into a larger consumer pool by extending the patented technology to more products and new markets such as India. In North Asia, AHC declined double-digit as we reset the cross-border trade channel.

Our US-centric Prestige Beauty and Health & Wellbeing portfolios, built over several years through carefully selected bolt-on acquisitions, continued to grow ahead of the market delivering double-digit growth for the year. This was supported by strong performances from Hourglass , Dermalogica and Paula’s Choice which launched a Vitamin C range, using our core science and technology capabilities.

In Health & Wellbeing, Liquid I.V. and Nutrafol performed strongly. Liquid I.V. added sugar-free and kids variants to the range, without compromising flavour or function. The brand extended its presence outside of the United States for the first time with a successful launch in Canada, and further international roll-outs planned.

Underlying operating margin was flat with gross margin improvement reinvested in marketing and overheads.

Personal Care (23% of Group turnover)

In Personal Care, we are focused on winning with science-led brands that deliver unmissable superiority to our consumers across Deodorants, Skin Cleansing, and Oral Care. Our priorities include developing superior technology and multi-year innovation platforms, leveraging partnerships with our customers, and expanding into premium areas and digital channels.

Personal Care grew underlying sales 8.9% for the year, with growth balanced between price and volume, underpinned by continued strength in Deodorants. In the fourth quarter all three categories drove positive volumes.

Personal Care’s full year growth was led by its Power Brands and science-backed innovations. These innovations offer functional benefits but also deliver enhanced health, hygiene, and superior skin cleansing. Personal Care supported these innovations with a step-up in marketing investment, including strategic sponsorships such as our first sponsorship deal with FIFA.

Deodorants grew double-digit led by strong volume growth, particularly in Europe and Latin America. Rexona grew double-digit and its range of products with 72-hour sweat and odour protection technology is now in over 100 markets. Dove delivered double-digit growth with the successful launch of Dove Advanced Care for women and the launch of a new range of Dove Men+Care antiperspirant. Axe grew high-single digit following the launch of its new, long-lasting fine fragrance collection.

Skin Cleansing delivered mid-single digit growth with positive volumes. Lux grew double-digit driven by elevated skin care benefits in soap bars from its ProGlow technology. In the United States, Dove grew mid-single digit supported by its Body Wash relaunch with new packaging and 24-hour renewing MicroMoisture technology.

Oral Care grew mid-single digit led by price. Closeup grew double-digit and Pepsodent grew mid-single digit, having expanded its premium offerings in therapeutics and whitening.

The Dove Personal Care portfolio achieved double-digit growth with balanced price and volume growth.

Underlying operating margin increased by 60bps, driven by a strong gross margin improvement that was partly re-invested in increased brand and marketing investment.

Home Care (21% of Group turnover)

In Home Care, we focus on delivering for consumers who want superior products that are sustainable and great value. We drive growth through unmissable superiority in our biggest brands, in our key markets and across channels. We have a resilient business that spans price points and grows the market by premiumising and trading consumers up to additional benefits.

Home Care grew underlying sales 5.9% for the full year, with 6.8% from price and -0.9% from volume. Volumes were positive in the second half, with a sharp price growth deceleration in emerging markets reflecting commodity cost deflation.

In Home Care, we stepped up investments in brand and marketing and R&D to drive unmissable superiority of our biggest brands and deliver innovations that enhance the efficacy and sustainability of our products.

Fabric Cleaning grew mid-single digit for the year. This was led by high-single digit growth in Latin America where we launched OMO Branco Absoluto that restores the whiteness of clothes. South Asia delivered balanced high-single digit growth as we continued to develop the market by offering a full range of products to consumers, from entry-level products such as our Wheel laundry soap bar to mid-tier Rin, to premium Surf Excel liquid detergent. Growth in Europe was flat with double-digit price growth offset by volume declines.

We expanded plastic-free packaging for OMO capsules to more countries across Europe and drove premiumisation through next-generation innovation such as laundry sheets, a convenient and sustainable alternative to liquids and capsules.

We leveraged our cross-category science and technology platforms by using fragrance innovation from Beauty & Wellbeing in Fabric Enhancers where we launched Comfort Beauty Perfume in Vietnam. Fabric Enhancers delivered mid-single digit growth driven by price with low-single digit volume decline. Turkey continued to lead growth with double-digit price and volume growth.

Home & Hygiene grew mid-single digit led by strong growth in Latin America and South Asia which was partially offset by a decline in South East Asia. In the United Kingdom, we launched Domestos Power Foam – an unmissably superior innovation that is designed to spray upside down for improved cleaning performance as well as convenience. High store penetration and availability coupled with product superiority make this a blueprint for future roll-outs.

Underlying operating margin increased by 150bps driven by the strong gross margin improvement and a step-up in brand and marketing investment.

Nutrition (22% of Group turnover)

In Nutrition, our strategy is to deliver consistent, competitive growth by offering unmissably superior products through our biggest brands. We do this by reaching more consumers and focusing on top dishes and high consumption seasons to satisfy consumers’ preferences on taste, health and sustainability; while delivering productivity and resilience in our supply chain.

Nutrition grew underlying sales 7.7% for the year, with 10.1% from price and -2.2% from volume. Growth continued to be price-led as we responded to higher input costs of food ingredients. In the fourth quarter, we saw an improvement in volumes, with our two largest brands, Hellmann’s and Knorr , returning to positive volume growth.

Growth in Nutrition was driven primarily by Knorr and Hellmann’s , which together accounted for 60% of Nutrition’s turnover in 2023. We sharpened our focus on offering holistically superior products and unmissable marketing campaigns in key seasons, supported by increased marketing and R&D investment. Our business in Europe remained challenging as a result of continued cost inflation, the targeted exit of unprofitable SKUs, and private label share gains, impacting both volumes and profitability.

Scratch Cooking Aids grew high-single digit, led by Knorr , which achieved €5 billion in turnover in 2023. North America grew mid-single digit, supported by the ‘ Knorr Taste Combos’ campaign and the launch of Knorr ready-to-eat snack pots which provide consumers with a nutritious meal while saving time. Latin America grew double-digit and Europe grew mid-single digit as we developed targeted campaigns to inspire healthier diets. Africa grew double-digit, supported by fortified products that help address malnutrition in the region.

Dressings grew double-digit driven by price. With strong foundations in taste, sustainable ingredients and recyclable bottles, Hellmann’s grew double-digit with positive volume driven by Latin America. The performance was helped by further roll-outs of our vegan and flavoured mayonnaise range. We stepped up brand marketing investment to target high consumption occasions such as Thanksgiving, Christmas or the summer BBQ season. 2023 was our third consecutive US Super Bowl ‘Make Taste, Not Waste’ campaign with nearly 10 billion earned media impressions and we partnered with the NBA in Brazil.

Unilever Food Solutions, now 20% of Nutrition’s sales, grew double-digit with positive volume and price growth driven by our strong presence in Europe, North America and North Asia. Our focus on customer service and digital selling has enabled us to serve more operators and improve productivity. As the foodservice market in China fully reopened, we grew double-digit, helped by market-making innovation such as extending Knorr bouillon to more flavours, tapping into evolving consumer preferences.

Functional Nutrition returned to growth while growing penetration and market share through its core proposition for kids as well as premium innovation tailored for women and people with diabetes.

Underlying operating margin increased by 100bps, driven by gross margin improvement which funded an increase in brand and marketing investment.

Ice Cream (13% of Group turnover)

Ice Cream grew underlying sales by 2.3%, with 8.8% from price and -6.0% from volume. Volumes were impacted throughout the year by high price elasticities with consumers downtrading to value formats and less favourable summer weather versus last year, mainly in Europe. In the fourth quarter, price growth slowed significantly after double-digit price growth in the first half of the year.

Ice Cream had a disappointing year with declining market share and profitability. We continued to invest behind our Power Brands, including Magnum and Cornetto , which generated almost 85% of the Business Group’s turnover. These brands remain well positioned to meet consumers’ desire for superior and indulgent ice cream. Emerging markets delivered mid-single digit growth, driven by a strong performance in Turkey. In the fourth quarter, we made additional investments in promotions, particularly in North America, to address competitiveness and volume decline.

In the full year, there was a marginal decline in In-home Ice Cream (around 60% of the business), with volumes down high-single digit broadly offset by pricing. Inflation remained high and private label gained share as consumers looked for value propositions in this discretionary category. In the United States, our Talenti brand expanded from pints into new formats with mini gelato and sorbetto bars.

Out-of-home Ice Cream (around 40% of the business) grew high-single digit, driven by strong pricing partially offset by some volume decline. Our limited-edition Magnum innovation, Starchaser and Sunlover, performed well and became Magnum's biggest ever innovation.

Underlying operating margin declined 90bps, driven by lower gross margin as a result of continued cost inflation and volume deleverage outstripping pricing, while brand and marketing investment increased.

Related Links

  • 2023 Full Year Overview
  • View the latest results

Competitiveness % Business Winning measures the aggregate turnover of the portfolio components (country/category cells) gaining value market share as a % of the total turnover measured by market data. As such, it assesses what percentage of our revenue is being generated in areas where we are gaining market share.

Target launches a new dollar-store-style budget brand

  • Target is launching a new budget brand for clothes, electronics, beauty products, and home items.
  • The range includes undergarments, toothbrushes, and dish soap. Most of the items will be under $10.
  • Target execs said in November that shoppers were having to make trade-offs and cut back on discretionary spending.

Insider Today

Target has launched a new budget brand that will offer shoppers low-cost clothes, electronics, beauty products, and home items.

Target said on Thursday that the brand, Dealworthy, will feature nearly 400 "everyday basics," with most items under $10 and some costing less than $1.

The range will include items such as undergarments, socks, toothbrushes, laundry detergent, and dish soap.

Target will also sell Dealworthy electronics, including phone cases and power cords, as well as kitchen and home items like paper plates, paper towels, and food containers.

Beauty products and toiletries on offer will include shampoo, dental floss, and cotton balls and swabs.

The retailer said that the first products would be available in stores and on its website on Sunday, February 18, with more being rolled out throughout 2024 and in early 2025.

The new brand could see Target competing more closely with dollar stores, many of which have scrapped the $1 price point in recent years amid soaring inflation. Dollar Tree , the last of the big three dollar store chains to stick to price tags of $1 and under, put its price up to $1.25 in late 2021.

Inflation has been cooling in recent months. But prices soared in the wake of the pandemic, forcing some shoppers to trade down by turning to cheaper brands, including retailers' own-branded products. Aldi , whose range is mostly made up of private-label brands, said that US sales soared in 2022.

"Consumers are still spending, but pressures like higher interest rates, the resumption of student loan repayments, increased credit card debt, and reduced savings rates, have left them with less discretionary income, forcing them to make trade-offs in their family budgets," Target CEO Brian Cornell told investors at the company's most recent earnings call in November.

Executives said that food and beverage prices were up by 25% on average compared to pre-pandemic and that customers had been "delaying their spending until the last moment" to stretch their budgets until the next paycheck, like waiting for the weather to turn cold before getting winter clothing.

Target makes $30 billion a year from own-brand products

Target told Business Insider that it would be selling a 200-pack of jumbo cotton balls for $1.99, a two-pack of toothbrushes for $0.99, and tablet stands and phone cases for $5.99 each.

"In each category they will be the lowest-priced item at the shelf," Rick Gomez, Target's chief food, essentials, and beauty officer, told Axios . The phone cases will cost half the price of the cheapest cases it sells by other brands, Target said in its press release.

"With Dealworthy, Target is offering more options at lower prices, starting at less than $1, while strengthening its portfolio of owned brands," the retailer said in a press release .

Target said that it makes more than $30 billion in annual sales from its owned brands. Target brought in revenues of $109 billion in 2022.

business plan for hairdressing

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business plan for hairdressing

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  1. Hair Salon Business Plan Template & Guide [Updated 2024]

    What Is a Hair Salon Business Plan? A business plan provides a snapshot of your salon as it stands today, and lays out your growth plan for the next five years. It explains your business' goals and your strategy for reaching them. It also includes market research to support your plans.

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    1. Write a mission and vision statement i) Mission Statement It articulates the immediate purpose of your salon business. Under this, you can state all the short-term goals that you plan on achieving with your salon within 6 months, stretching up to a year. Here's how you can nail a perfect mission statement

  3. Free Hair and Beauty Salon Sample Business Plan PDF

    1. Executive Summary The executive summary provides a high-level overview of your business plan. It should outline the objectives of your hair and beauty salon, such as to offer high-quality services, to expand the client base, or to break into a new market.

  4. How to Write a Hair Salon Business Plan: Complete Guide

    Why do you need a business plan for your hair salon? The purpose of a business plan is to secure funding through one of the following channels: Obtain bank financing or secure a loan from other lenders (such as a SBA loan) Obtain private investments from investment funds, angel investors, etc. Obtain a public or a private grant

  5. Hair salon business plan: a complete guide

    Step 1: Define your hair salon services The first step in building a business plan for your salon starts with defining your services. You may already have an idea of the hairstyles and services you want to offer, but it's essential to consider some critical factors before finalizing your offerings.

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    Written by Dave Lavinsky Beauty Salon Business Plan You've come to the right place to create your beauty salon business plan. We have helped over 100,000 entrepreneurs and business owners create business plans and many have used them to start or grow their beauty salons.

  7. Opening a Salon: The Comprehensive 6-Step Guide

    A well-rounded business plan includes your customer segments, acquisition channels (such as social media), supplier plan, necessary business relationships, revenue streams, cost structure...

  8. Hair Salon Business Plan: Guide & Template (2024)

    Plans starting from $7/month Things to Consider Before Writing a Hair Salon Business Plan Find your USP A hair salon gives several services including cutting, coloring, styling, and hair care. Apart from that, your customer service, prices, and a lot of other things make your services a package deal for your customers.

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    Why write a business plan for a hairdressing salon? What information is needed to create a business plan for a hairdressing salon? How do I build a financial forecast for a hairdressing salon? The written part of a hairdressing salon business plan What tool should I use to write my hairdressing salon business plan?

  10. How to Write a Beauty Salon Business Plan: Complete Guide

    Jennifer December 29, 2023 Beauty & Wellness Whether you're looking to raise funding from private investors or to get a loan from a bank (like a SBA loan) for your beauty salon, you will need to prepare a solid business plan. In this article we go through, step-by-step, all the different sections you need in your business plan for a beauty salon.

  11. Hair And Beauty Salon Business Plan Example

    Financing Needed. We plan on needing $60K owner's investment and getting a $50K vendor financing to purchase equipment. Starting costs include $50K cash cushion, $9K starting expenses before launch, and $53K tangible assets at launch.

  12. Hair Salon Business Plan Example

    Computer with printer for back office. Five cutting stations, each station requires a barber chair, cabinet, large mirror, blow dryer, curling iron, electric razor, several pairs of scissors, spray bottle, two sided mirror, and assorted combs and brushes. Desk for reception area. Three couches for the reception area.

  13. Creating a Successful Salon Business Plan: A Step-by-Step Guide

    6. Identify Products and Services You Wish to Offer. This part of your salon business plan lays out all the different services that your salon will offer its customers. You can expect a wide range of services, from haircuts, styling, coloring, treatments, manicures, pedicures, facials, and many more.

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    7 day free trial. No credit card required. Hair salon business plan template available with paid plans only. Executive summary of the hair salon's business plan The executive summary gives the reader a clear and concise overview of your business idea. Our hair salon business plan example's executive summary is formed of the following subsections:

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    A business plan for a hairdressing salon should include an outline of all aspects of its functioning: Define your target group Decide who you want to sell your products and services to. Remember that it is impossible to make everyone happy. Take advantage of the knowledge gained when researching the market and create a profile of your target ...

  17. PDF Platinum Hair Salon Business Plan Example

    Legal Business Description. The legal name of the company is Platinum Hair LLC. The legal form of the business is LLC. Refer to article papers submitted to the state, June 26, 1997. The business location is in downtown Green Bay, Wisconsin. To unlock help try Upmetrics! .

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  19. Hair Salon Business Plan Sample [Update 2024]

    2.1 The Business The Cute Cut Hair Salon will be registered in New York, USA. The business will offer the services that will enhance our customers' appearance and their mental relaxation. Instead of competing with other hair salons in town, we mainly focus on providing services to the customers who cannot afford those luxury salons.

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    6 Key Points To Include In Hairdressing Salon Business Plan. Salon and other businesses that revolve around beauty are a huge venture in the United States. For instance, the average hair salon revenue in the country is $245,000. Also, the industry is said to generate annual revenue of $63 billion USD, a report by thesalonbusiness.com says.

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    Creating the best business plan for your hairdressing salon requires careful consideration of various elements. Here are some tips to help you develop a comprehensive and effective business plan: 1. The Background: Starting a hairdressing salon can be a rewarding venture, but like any business, careful planning is essential for long-term ...

  22. Improving financial performance and volume growth

    Beauty & Wellbeing grew underlying sales by 8.3%, with strong volume growth of 4.4%. Prestige Beauty and Health & Wellbeing continued to grow double-digit and now account for a quarter of Beauty & Wellbeing's turnover. Personal Care grew underlying sales 8.9%, with 3.2% from volume and 5.5% from price, led by strong sales growth of Deodorants.

  23. Target Launches New Dollar-Store-Style Budget Brand

    Target has launched a new budget brand that will offer shoppers low-cost clothes, electronics, beauty products, and home items. Target said on Thursday that the brand, Dealworthy, will feature ...