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Business Model Canvas Made Easy

by Ibnoulkhatib Yahya

The Business Model Canvas is a strategic management and lean start-up template can be used as aid for developing a new, or analyzing and mapping an existing business model of a company. It is a visual chart with elements describing a firm or product's value proposition, infrastructure, customers, and finances. It assists firms in aligning their activities by illustrating potential trade-offs. It gives a graphic representation of a number of variables that show the values of the organisation. A business model is a description of how your business intends to operate and make money. Sounds simple, RIGHT?

Free Related PDFs

Katri Ojasalo , Jukka Ojasalo

This study develops further one of the most popular business model frameworks, the business model canvas, into a Service Logic Business Model Canvas to better take into account service logic principles. Here, the term “service logic” covers the basic principles of the contemporary business logics: service-dominant logic (SDL), service logic, and customer-dominant logic (CDL). The knowledge gap that the present study aims to fulfil is twofold. Firstly, the literature on service logic includes little knowledge on how to apply this thinking on the practical business level. Secondly, the business model literature offers very little knowledge on how to make business models to follow the service logic. By using the interactive research and constructive approach, this study develops a tool for designing service that takes into account multiple stakeholder perspectives. This tool, the Service Logic Business Model Canvas, includes both the provider’s viewpoint (value capture) and the customer’s viewpoint (value creation). Based on an empirical study, this tool seems to be relevant and simple to use, and when integrated into a service design process, it may help companies to implement the service logic.

Adapting Business Model Thinking to Service Logic: An Empirical Study on Developing a Service Design Tool

Katri Ojasalo

The purpose of this empirical study is to develop a service logic oriented framework for business model development.

Service Logic Business Model Canvas

Hong Y. Ching

The objective of this study is to highlight the importance of the use of BMC to the entrepreneurs and the academic world. In pursuing this objective, the authors want to discuss the BMC problems and criticism and show its variations in order to help entrepreneurs use these models in the right way ‚and successfully plan their businesses. The shortcomings and weaknesses of the model will then be compared with experiences made in the class 'Entrepreneurship II' offered in a undergrad course of Business at a Brazilian university in the state of São Paulo. The experience with them highlighted the importance of the use of BMC and it was helpful in developing their business plans. The contribution of this study to the body of knowledge is to fill the vacuum that exists in terms of academic study concerning the use of Business Model Canvas by the entrepreneurs when developing their business plan as well as to advance research in the areas of small and medium enterprises.


Renato Santos , Sergio Luis Seloti Jr

28th EGOS Colloquium Helsinki, Helsinki, Finland

Traditional x gourmet: Changing bakeries’ industry in São Paulo

Antonio Latora

The business model (BM) concept which has emerged in the scientific literature and business world over the past fifteen years is a new management concept that, although characterised by fuzzy boundaries, can be synthesized as " the rationale of how an organisation creates, delivers and captures value ". Many authors see the BM as an excellent tool for the strategic evaluation of business ideas, but the literature review shows a lack of efficient quali-quantitative tools for evaluating potential BM alternatives and selecting the best BM solution from among them. In this paper, we propose a Business Model Decision Support Tool (BM-DST) based on a quali-quantitative methodology of Multiple Criteria Decision Analysis (MCDA) called Analytic Hierarchy Process (AHP) and specifically based on a modified AHP procedure called Value-Analytic Hierarchy Process (V-AHP). A case study with a numerical example was carried out in the field of industrial plants, specifically in the context of the Industrial Product-Service Systems, in order to select the best BM solution from among three potential BM alternatives usually taken into account by an Original Equipment Manufacturer (OEM) and Engineering-Procurement-Construction (EPC) company: Transactional Project Deliveries, Project Led Solutions and Life-Cycle Solutions.

A Decision Support Tool for Business Models Analysis


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Beside the Business Model Canvas (BMC) we have developed a wealth of complimentary business modelling tools, resources and templates for startup founders and enterprise executives who want to introduce lean methods into their businesses. Check our template library and feel free to use them for your work.

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We have created our resources in the template library as a service to the entrepreneur community. This is why we provide them under the Creative Commons Attribution 4.0 International License , unless marked otherwise. Like more than two (2) million people so far, you are free to use and adapt the content for your own purposes as long as you visibly acknowledge Neos Chronos as the source in any derivative work. In practical terms this means that you are free to use and adapt this Business Model Canvas Template as long as you do not remove our copyright notice, and you do not restrict the rights you received from us when sharing the result with others.

You are welcome to link back to this page if you found it useful. This is the easiest form of attribution and it helps us reach more people.


If you want to make the most out of your brand new Business Model Canvas Template, then one of the following personalised services may be for you. At Neos Chronos we have helped over 120 startups progress in their entrepreneurial journey and our advisors created over £150 million of sales revenue for the companies they have served.

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Entrepreneur for a day, credits & references.

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