Free PDF Business Plan Templates and Samples

By Joe Weller | September 9, 2020

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We’ve gathered the most useful collection of business plan PDF templates and samples, including options for organizations of any size and type.

On this page, you’ll find free PDF templates for a simple business plan , small business plan , startup business plan , and more.

Simple Business Plan PDF Templates

These simple business plan PDF templates are ready to use and customizable to fit the needs of any organization.

Simple Business Plan Template PDF

Simple Business Plan Template

This template contains a traditional business plan layout to help you map out each aspect, from a company overview to sales projections and a marketing strategy. This template includes a table of contents, as well as space for financing details that startups looking for funding may need to provide. 

Download Simple Business Plan Template - PDF

Lean Business Plan Template PDF

Lean Business Plan Template

This scannable business plan template allows you to easily identify the most important elements of your plan. Use this template to outline key details pertaining to your business and industry, product or service offerings, target customer segments (and channels to reach them), and to identify sources of revenue. There is also space to include key performance metrics and a timeline of activities. 

Download Lean Business Plan Template - PDF

Simple 30-60-90 Day Business Plan Template PDF

Simple 30-60-90 Day Business Plan Template

This template is designed to help you develop and implement a 90-day business plan by breaking it down into manageable chunks of time. Use the space provided to detail your main goals and deliverables for each timeframe, and then add the steps necessary to achieve your objectives. Assign task ownership and enter deadlines to ensure your plan stays on track every step of the way.

Download Simple 30-60-90 Day Business Plan Template

PDF | Smartsheet

One-Page Business Plan PDF Templates

The following single page business plan templates are designed to help you download your key ideas on paper, and can be used to create a pitch document to gain buy-in from partners, investors, and stakeholders.

One-Page Business Plan Template PDF

strategic plan sample for business pdf

Use this one-page template to summarize each aspect of your business concept in a clear and concise manner. Define the who, what, why, and how of your idea, and use the space at the bottom to create a SWOT analysis (strengths, weaknesses, opportunities, and threats) for your business. 

Download One-Page Business Plan Template

If you’re looking for a specific type of analysis, check out our collection of SWOT templates .

One-Page Lean Business Plan PDF

One Page Lean Business Plan Template

This one-page business plan template employs the Lean management concept, and encourages you to focus on the key assumptions of your business idea. A Lean plan is not stagnant, so update it as goals and objectives change — the visual timeline at the bottom is ideal for detailing milestones. 

Download One-Page Lean Business Plan Template - PDF

One-Page 30-60-90 Day Business Plan Template

One Page 30-60-90 Day Business Plan Template

Use this business plan template to identify main goals and outline the necessary activities to achieve those goals in 30, 60, and 90-day increments. Easily customize this template to fit your needs while you track the status of each task and goal to keep your business plan on target. 

Download One-Page 30-60-90 Day Business Plan Template

For additional single page plans, including an example of a one-page business plan , visit " One-Page Business Plan Templates with a Quick How-To Guide ."

Small Business Plan PDF Templates

These business plan templates are useful for small businesses that want to map out a way to meet organizational objectives, including how to structure, operate, and expand their business.

Simple Small Business Plan Template PDF

Simple Small Business Plan Template

A small business can use this template to outline each critical component of a business plan. There is space to provide details about product or service offerings, target audience, customer reach strategy, competitive advantage, and more. Plus, there is space at the bottom of the document to include a SWOT analysis. Once complete, you can use the template as a basis to build out a more elaborate plan. 

Download Simple Small Business Plan Template

Fill-In-the-Blank Small Business Plan Template PDF

Simple Fill In The Blank Business Plan Template

This fill-in-the-blank template walks you through each section of a business plan. Build upon the fill-in-the-blank content provided in each section to add information about your company, business idea, market analysis, implementation plan, timeline of milestones, and much more.

Download Fill-In-the-Blank Small Business Plan Template - PDF

One-Page Small Business Plan Template PDF

One Page Business Plan For Small Business Template

Use this one-page template to create a scannable business plan that highlights the most essential parts of your organization’s strategy. Provide your business overview and management team details at the top, and then outline the target market, market size, competitive offerings, key objectives and success metrics, financial plan, and more.

Download One-Page Business Plan for Small Business - PDF

Startup Business Plan PDF Templates

Startups can use these business plan templates to check the feasibility of their idea, and articulate their vision to potential investors.

Startup Business Plan Template

Startup Business Plan Template

Use this business plan template to organize and prepare each essential component of your startup plan. Outline key details relevant to your concept and organization, including your mission and vision statement, product or services offered, pricing structure, marketing strategy, financial plan, and more.

‌Download Startup Business Plan Template

Sample 30-60-90 Day Business Plan for Startup

Sample 30-60-90 Day Business Plan for Startup

Startups can use this sample 30-60-90 day plan to establish main goals and deliverables spanning a 90-day period. Customize the sample goals, deliverables, and activities provided on this template according to the needs of your business. Then, assign task owners and set due dates to help ensure your 90-day plan stays on track.

‌Download Sample 30-60-90 Day Business Plan for Startup Template 

For additional resources to create your plan, visit “ Free Startup Business Plan Templates and Examples .”

Nonprofit Business Plan PDF Templates

Use these business plan PDF templates to outline your organization’s mission, your plan to make a positive impact in your community, and the steps you will take to achieve your nonprofit’s goals.

Nonprofit Business Plan Template PDF

Fill-in-the-Blank Nonprofit Business Plan Template

Use this customizable PDF template to develop a plan that details your organization’s purpose, objectives, and strategy. This template features a table of contents, with room to include your nonprofit’s mission and vision, key team and board members, program offerings, a market and industry analysis, promotional plan, financial plan, and more. This template also contains a visual timeline to display historic and future milestones.

Download Nonprofit Business Plan Template - PDF

One-Page Business Plan for Nonprofit Organization PDF 

One Page Business Plan for Nonprofit Organizations Template

This one-page plan serves as a good starting point for established and startup nonprofit organizations to jot down their fundamental goals and objectives. This template contains all the essential aspects of a business plan in a concise and scannable format, including the organizational overview, purpose, promotional plan, key objectives and success metrics, fundraising goals, and more.

Download One-Page Business Plan for Nonprofit Organization Template - PDF

Fill-In-the-Blank Business Plan PDF Templates

Use these fill-in-the-blank templates as a foundation for creating a comprehensive roadmap that aligns your business strategy with your marketing, sales, and financial goals.

Simple Fill-In-the-Blank Business Plan PDF

The fill-in-the-blank template contains all the vital parts of a business plan, with sample content that you can customize to fit your needs. There is room to include an executive summary, business description, market analysis, marketing plan, operations plan, financial statements, and more. 

Download Simple Fill-In-the-Blank Business Plan Template - PDF

Lean Fill-In-the-Blank Business Plan PDF

Fill-in-the-Blank Lean  Business Plan Template

This business plan is designed with a Lean approach that encourages you to clarify and communicate your business idea in a clear and concise manner. This single page fill-in-the-blank template includes space to provide details about your management team, the problem you're solving, the solution, target customers, cost structure, and revenue streams. Use the timeline at the bottom to produce a visual illustration of key milestones. 

Download Fill-In-the-Blank Lean Business Plan Template - PDF

For additional resources, take a look at " Free Fill-In-the-Blank Business Plan Templates ."

Sample Business Plan PDF Templates

These sample business plan PDF templates can help you to develop an organized, thorough, and professional business plan.

Business Plan Sample 

Basic Business Plan Sample

This business plan example demonstrates a plan for a fictional food truck company. The sample includes all of the elements in a traditional business plan, which makes it a useful starting point for developing a plan specific to your business needs.

Download Basic Business Plan Sample - PDF

Sample Business Plan Outline Template

Simple Business Plan Outline Template

Use this sample outline as a starting point for your business plan. Shorten or expand the outline depending on your organization’s needs, and use it to develop a table of contents for your finalized plan.

Download Sample Business Plan Outline Template - PDF

Sample Business Financial Plan Template

Business Financial Plan Template

Use this sample template to develop the financial portion of your business plan. The template provides space to include a financial overview, key assumptions, financial indicators, and business ratios. Complete the break-even analysis and add your financial statements to help prove the viability of your organization’s business plan.

Download Business Financial Plan Template

PDF  | Smartsheet

For more free, downloadable templates for all aspects of your business, check out “ Free Business Templates for Organizations of All Sizes .”

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Strategic Plan Template

Collect your online responses with Jotform and turn them into professional, elegant PDFs automatically.

Strategic Plan Template

Focus on the future and keep your company moving forward with Jotform’s Strategic Plan Template. Simply fill in the attached form with your company overview, delve deeper with a SWOT analysis, and finish off by determining your strategic goals, actions, and financial plans. Our fully-customizable template converts submitted information into polished PDFs, which you can download, print, or share instantly.

You don’t need a degree in design to build a professional strategic plan. Change fonts, update colors, and add your company’s logo in an instant — with Jotform’s drag-and-drop PDF Editor, customization is a breeze! Establish goals, set your priorities, and draw up solid action plans as polished PDFs with our Strategic Plan Template. By clearly defining your goals and the steps you’ll take to achieve them, you can keep your company on track and grow your business faster.

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Single Page Business Plan - PDF Templates

Single Page Business Plan

A single page business plan is just as it sounds: a summary of business objectives displayed on a single page. Single page business plans are typically used to pitch ideas before writing longer, more detailed business plans for potential investors and partners. Instead of starting from scratch, use our free Single Page Business Plan PDF Template to outline company goals in a professional, accessible PDF document. Once you’ve filled out a simple form with details regarding your company’s overview, objectives, challenges, and strategies, this Single Page Business Plan Template will automatically convert that information into a professional PDF that can be read at a glance. With your single page business plan saved as a PDF, you can easily download it for your records, email the file to coworkers, or print out copies for company meetings.This Single Page Business Plan Template already has a stunning design, but you can quickly customize it to meet your business needs with our drag-and-drop PDF Editor. Easily add fields for additional information such as milestones, market or competitive analysis, and financial summary. Don’t forget to represent your business by adding your logo and changing the fonts and colors to match your branding. No matter what modifications you make, your custom Single Page Business Plan Template will create an impressive, brief breakdown of business objectives to help steer your company in the right direction.

Operational Plan Template - PDF Templates

Operational Plan Template

A Business Operational Plan PDF Template encompasses critical details of a company or an organization. To put it simply, it is what the organization or company wants to achieve, such as financials, budget planning, etc. Accountants and managers in an institution or company often take so much time to create an operational plan template that they end up procrastinating other significant organizational events. This operational plan sample is structured with important details for your organization. It comes ready to print, but since most organizational details and structures are different, you can simply edit the fields by putting your own organization information. Also, using the Jotform PDF editor template, you can quickly add and delete fields, choose your own color options, etc. Finally, you can share your draft with your team members via email.

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Simple Business Plan Templates

Strategic Plan Template - PDF Templates

Get down to business with a customizable Single-Page Business Plan template from Jotform. Customize your plan in minutes. No coding. Drag and drop to build.

This Operational Plan Sample is structured with important details for your organization. It comes ready to print, but you can simply edit the fields by putting your own organization information.

Managing a marketing campaign or promotion is a challenging task. You need to have a marketing plan in order to execute the campaign smoothly with the time and budget provided. Creating a Marketing Brief is very beneficial because it summarizes the marketing strategy for a specific campaign.If you are in the advertising agency or part of the marketing department, then this Marketing Creative Brief Template is for you. This well-designed template contains the client information, project information, and the marketing materials that will be used. The project details explain the project title, description, objectives, target audience, budget overview, advertising guidelines, and competitors.

Glamping Business Plan Template - PDF Templates

Glamping Business Plan Template

Grab the attention of the investors by using this Glamping Business Plan Template. This business plan is simple yet effective because it contains all the necessary details when building a successful business.

Lean Business Model Canvas Template - PDF Templates

Lean Business Model Canvas Template

See your business from a new perspective with Jotform’s Lean Business Model Canvas Template. Simply fill in a short form with problems your business could solve, how they are currently being solved in the market, and how your company can uniquely work to solve these problems. Our template instantly converts the information into polished PDFs you can download or print for your next big meeting.Our Lean Business Model Canvas Template already looks professional, but you can personalize it further to match your business. Jotform PDF Editor lets you rearrange form fields or add your company logo at the touch of a button! By instantly converting your business model into an accessible PDF format, our Lean Business Model Canvas Template can help you see the bigger picture and determine how to take your business to the next level.

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About Simple Business Plan Templates

Plans, strategies, roadmaps – Businesses rely on these things to gain perspective on what’s about to happen. Milestones laid down in strategic and careful planning for growth and expansion, visions of where the company’s headed 10 years from now, goals that should meet timelines, all these require a smart, prudent and calculated planning.

Whether you’re a startup, an SMB, or close to a Fortune 500, a solid business plan is crucial. And of course, writing business plans is a huge task. But, what if you needed something that requires input from others though? Say, an online form or a PDF template where responses from your colleagues and managers matter? Well, here’s a collection of PDF templates for business planning.

These are beautifully designed templates, specifically tailored for businesses and companies who don’t know where to start. The hard part was already done and that’s designing the template. These will serve as boilerplates for whatever milestone your business needs. You won’t need to worry on building something from scratch, you just need to focus on the content. Some of these templates will contain or collect executive summaries, opportunities, expectations, execution, financial plans, forecasts, the whole nine yards.

Business plan templates help give a clear vision of what lies ahead. They help you get things organized, planned out, and help you check off items from your to-do list more efficiently.

Frequently Asked Questions

What are the seven parts of a business plan.

  • Executive summary. This is an overview of your business plan. The executive summary should include your company’s offerings, mission, goals, and projections. Think of it as the elevator pitch for your business plan. If you can’t get investors interested here, it’s unlikely they’ll want to keep reading.
  • Company description and history. Describe your business’s legal structure and history in addition to what you do. If you just started this business, you may replace company history with your leadership team’s experience. The purpose of this section is to explain the company structure and build confidence in the people running the company.
  • Products and services. Talk about what your company offers, whether that’s products, services, or a combination of the two. Describe your products and services in detail. Explain what makes your offering unique, what your profit margins are, what kind of demand you’re seeing for it, etc.
  • Market and competitor research. Investors want to know if there’s demand for your offering. Describe the target market and how your product or service benefits potential customers. Include projections of where the industry is headed over the next few years. Additionally, detail your competitors and how saturated the market is.
  • Sales and marketing strategy. This part of the business plan explains how you’ll promote your product. Outline elements such as your ideal customer profile (ICP) as well as your marketing channels, budget, and methods.
  • Operations and logistics. Explain how you’ll source materials if you sell products as well as the technology you need to deliver such products and services. Also, provide details about your team, like how many people you’ll need and how you’ll manage employees.
  • Financial plan and projections. It’s crucial to prove that your business will be financially viable. For this, you’ll need revenue and expense projections. Many investors want to see sample account statements, balance sheets, and cash flow projections.

How do you write a business plan?

Your business plan should be a realistic roadmap that helps you build a successful company. When writing it, take a balanced approach so that you’re not blind to the potential pitfalls and risks. You’ll draft each of the seven sections previously discussed.

Tackling these sections can be overwhelming, so some people like to start with a one-page business plan that includes short paragraphs for each element. Another way to give yourself a head start is by working from a business plan template. Once you have a good start, you can expand each section to make a compelling case for your business.

Can I write a business plan myself?

Yes, you can. However, depending on your writing experience and goals, you may want outside help. If the business plan is for internal use with the purpose of improving business functions, you’ll likely be OK tackling it alone. But if you’re trying to secure funding from a bank or investors, a professional business plan writer can give you a leg up.

Even if you decide to do it yourself, have a trusted friend or business mentor review your plan and provide feedback. An objective point of view will help you refine your work.

What are the four types of business plans?

  • One-page or mini business plan. The one-page option is a great way to improve the focus of your business plan and highlight the essential elements. It can be an effective way to workshop your company’s plan or quickly give others a rundown of your entire business.
  • Traditional business plan. The traditional business plan is more in-depth than its one-page counterpart and will be more thorough in each section (often, plans exceed 40 pages). For example, it may contain detailed financials, branding samples, and competitive research documents.
  • Business model canvas (BMC). The business model canvas is a more visual representation of your business architecture. It includes sections for infrastructure, offering, customers, finances, etc. Many businesses find the BMC appealing since it can be summarized in a single page.
  • Strategic business plan. The strategic business plan can have different purposes, like proving feasibility, discussing planning operations, or projecting growth. It will outline the company’s goals, its strategy for reaching them, and the company structure. The main difference between this and the traditional plan is its focus on specific strategic initiatives.

What are the common mistakes in business plans?

  • Poor writing. Sloppy writing may suggest that you’re not serious about your business or you lack the needed professionalism.
  • Unrealistic expectations. While you should be optimistic about your business, if your financial projections reflect your hopes more than reality, people may hesitate to back your business.
  • Lack of supporting documentation. People reviewing your business plan want to see how you back up your claims. You can include research docs, sample financials, and estimates to make your case.
  • Failing to define the target audience. For a successful marketing plan, you need to define your target audience. Investors and financial institutions need to see if you’re confident about who you’re selling to.
  • Unbalanced. It’s important to lay out the risks and potential upsides. This analysis shows investors that you’re considering the whole picture regarding your business.

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Strategic Planning for Word, PDF, Google Docs

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Template Highlights

  • Download the strategic planning template as a Word document or PDF.
  • In the Executive Summary section, provide a brief overview of the company, your mission statement, your key objectives, and your major partners.
  • Under Market Research, describe your main clients, your status in the market, and your major competitors.
  • In the Development section, you should describe your product and provide details on your delivery capabilities and system, your pricing model, and any critical suppliers.
  • Next, in the Marketing Plan section, describe your strategy, your client breakdown, your positioning, and your advertising plan.
  • Finally, perform a SWOT (strengths, weaknesses, opportunities, threats) analysis.

Template Preview

Strategic planning.

STRATEGIC BUSINESS PLAN

EXECUTIVE SUMMARY:

COMPANY OVERVIEW

MISSION STATEMENT

KEY OBJECTIVES

KEY PARTNERS

DEVELOPMENT:

PRODUCT DESCRIPTION

DELIVERY CAPABILITIES

PRICING MODEL

DELIVERY SYSTEM

CRITICAL ELEMENT SUPPLIERS

MARKET RESEARCH:

MARKET STATUS

COMPETITION

MARKETING PLAN:

CLIENT BREAKDOWN

POSITIONING

ADVERTISING

SWOT ANALYSIS

OPPORTUNITIES

Frequently Asked Questions

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What is  strategic planning, 1. vision statement, 2. mission statement, 3. swot analysis, 4. short term goals, 5. long term goals and objectives, 1. establish a mission and vision, 2. conduct a thorough examination, 3. forecast, 4. set the business’s direction and set strategic goals., 5. strategic planning and initiatives, 6. performance measures and analysis, 7. evaluation of performance, share this post on your network, you may also like these articles, 27+ sample individual learning plan in pdf | ms word | google docs | apple pages.

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Business Strategic Plan

Business Strategic Plan Examples

The importance of a business strategic plan cannot be understated for any company. A business strategic plan assists a company in achieving long-term sustainability. Without a strategic plan, companies would find it difficult to sustain their daily operations. They would not be able to identify their strengths to gain a competitive advantage as well as fix issues that hamper them from achieving their maximum financial potential. To help you formulate a business strategic plan, here are some examples (in PDF format) as well as some tips on how to write a strategic plan.

Strategic Business Plan Template

strategic business plan template

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Size: A4, US

If you want your company to prosper, you need to come up with an effective plan. To help you out with this, we present to you, this strategic business plan template that comes with ready-made content. It lets you identify the various elements that a business can utilize to attract funding while also efficiently managing the company objectives. You can open and edit this  legal strategic plan example in Microsoft Word, Apple Pages, and Google Docs.

Simple Strategic Business Plan Example

simple strategic business

If you want to outline the necessary strategies on how you can achieve your goals for your business, then you can make use of this “Strategic Business Plan” template that has pre-existing content. You can edit, add, or replace any content to your specifications by downloading and opening it in any of the file formats. Try it out now! You can also go through our  department strategic plan examples.

Small Business Strategic Plan Template

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New Business Strategic Plan Template

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I.T Business Strategic Plan Template

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Business Strategic Action Plan Template

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HR Strategic Business Plan Template

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5 Year Strategic Business Plan Template

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30-60-90 Day Strategic Business Plan Template

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Strategic Business Marketing Plan Template

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Strategic Communication Business Plan Template

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HR Strategic Plan Template for Retail Business

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HR Strategic Plan Template for Small Business

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ABCDE Business Strategic Plan Example

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Editable Business Strategic Plan Example

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Enterprise Strategic Plan Example

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The Strategic Planning Process

A business strategic plan requires multiple steps (specifically a process) before it is presented to executives and other stakeholders of the company. Listed below is the strategic planning process:

1. Mission and objectives

The mission statement describes the company’s vision or a long-term goal it wants to achieve. The vision is not an end-goal for the organization, as it can always change its vision after it has been achieved. But the vision is not easily achievable and requires years of consistent results and careful planning.

Guided by its vision, the organization’s management team can define measurable financial and strategic objectives. Sales objectives refer to the organization’s revenues and profit while strategic objectives refer to the firm’s business position (competitive advantage, market position, reputation). You may also see  strategic planning checklist examples.

2. Environmental scanning

Environmental scanning refers to the analysis conducted by the organization in both its internal and external environment. An environmental scan involves three functions: internal analysis of the firm, general analysis of the firm’s industry, and analysis of the external macroenvironment.

Firms usually conduct a SWOT analysis to analyze both the internal and external environment. The SWOT analysis identifies the organization’s internal strengths and weaknesses, as well as external opportunities and threats.

PESTLE analysis and Porter’s five forces can both be used to analyze the firm’s external macroenvironment. PESTLE analysis identifies the firm’s political, economic, social, technological, legal, and environment situation while Porter’s five forces create a detailed analysis of the firm’s direct competitors. You may also like sales strategic plan examples.

3. Strategy formulation

Based on the results of the environment scan, strategies must be formulated not only to capitalize on the strengths and opportunities but also to remedy the weaknesses and threats that were identified.

The purpose of strategy formulation is to gain a competitive advantage as well as achieve long-term sustainability. Organizations will find it difficult to achieve a large market share if they don’t use strategies to maximize their strengths and weaknesses and eradicate their weaknesses and threats. You may also view the  recruitment strategic plan examples.

4. Strategy implementation

The strategies being identified are then implemented using programs, budgets, and procedures. Implementation involves the organization of the firm’s limited resources as well as staff motivation to achieve the firm’s objectives and goals .

Proper implementation of a chosen strategy is crucial for the company to achieve its objectives. Even if the company identified the right strategy but failed in the implementation, it still deems the strategy useless. That is the reason why every individual in the organization should work collectively for the organization to achieve its objectives and goals. You might be interested in browsing through our  one-page strategic plan examples.

5. Evaluation and control

Even if the strategy was not properly implemented, it can still be fixed through evaluation and control. The strategic implementation does not go according to the  general plan every time, especially if the firm deals with threats they cannot control (i.e., implementation of new government policies, natural calamities that halted company operations, etc.).

As long as organizations don’t incur high costs and make the same mistakes multiple times, then they are still on the right track to achieve their goals.

Evaluation and control consist of the following steps:

  • defining parameters that need to be measured
  • performing measurements
  • comparing measured results to previous standards
  • making necessary changes

Business Strategic Plan Framework Summary Example

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Focus Strategic Plan Example

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Free Strategic Plan Template Example

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Executive Summary for Strategic Plan Example

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Companies Who Successfully Used Strategic Planning

1. microsoft.

The company that started in a garage in 1975 is now the largest computer manufacturer in the world and employs around 100,000 full-time personnel. A few years after Microsoft was founded, the company launched its own system, the MSDOS. Unfortunately, it was only available on Microsoft’s platform. The company partnered with tech giants IBM and Intel to increase its reach in the market, then the rest is history. You may also see personal strategic plan examples.

Microsoft’s network grew bigger and faster. Numerous participants teamed up with Microsoft and eventually, the interactions among participants evolved into complex webs of collaboration, not just within the company but also among groups of different players (business partners, investors, and third-party developers). You will also find our  health and safety strategic plan examples highly useful.

Today, the company is worth $560 billion (USD) and might even reach $1 trillion by 2020 according to Wall Street analysts.

2. Exxon Mobil

The world’s largest oil company was not always in the position it is in today. Exxon Mobil is a result of a merger between two oil companies, Exxon and Mobil.

The company produces 3.9 million BOE (barrels of oil) every day, easily beating out the other “Big Oil” companies or supermajors which include BP plc (England), Chevron Corporation (USA), Royal Dutch Shell plc (Netherlands), Total SA (France), and Eni SpA (Italy). Our  club strategic plan examples will also come in handy for you.

The company currently has 100,000 employees and also earned $237 billion (USD) in 2017, the largest revenue for any oil company in the world.

Apple, similar to Microsoft, also started in a garage. The first innovator of smartphones introduced to the world the Apple iPhone. Since then, smartphone manufacturers directed all their efforts in beating out the company that earned an average of $150 billion from 2010–2013 alone. You might be interested in the  HR strategic plan templates .

Apple is not only famous for producing smartphones. It began as a company selling computers. If Apple is the first innovator of smartphones, did you know it was also the first innovator of personal computers when it introduced the Macintosh in 1984? Back then, Microsoft could not keep up with Apple in the technology and functionality that the original Mac provided. You may also see five-year strategic plan examples.

Even if the sales of the iPhone have decreased in recent years, the company still earned a massive $230 billion (USD) in 2017. It also employs around 66,000 full-time software designers, developers, graphic artists, and marketing personnel.

4. Facebook

Facebook started as a school experiment in 2004, as well as a prank from the company’s founder to get revenge on his ex-girlfriend. After a few years, it forced existing social media platforms at that time to close down while continuing to add features to make the website more convenient and accessible for users (chat, user location, comments and likes, games) as well as business entities (business page, advertisements) to use.

Even today, Facebook still controls the majority of the social media environment, especially after it acquired the photography app Instagram.

The company currently has around 1.80 billion daily active users, with whom 80% are located outside the US and Canada. Facebook had an annual revenue of $40.7 billion (USD) for 2017 alone, easily beating out the $7 billion average revenue it achieved in the five previous years. Facebook also has a current workforce of 15,000 employees. You may also like security strategic plan examples.

5. China Mobile

China Mobile is not the only the largest telecommunication corporation in China but is also the largest mobile phone operator in the world, with over 900 million subscribers as of June 2018. China Mobile’s core subsidiary “China Mobile Limited” is listed in both the New York Stock Exchange (NYSE) and the Hong Kong Stock Exchange (SEHK). You may also take a look at our  procurement strategy plan examples.

China Mobile is a state-owned corporation that was born as a result of a breakup from other telecom giants China Telecom. Since then, China Mobile has dominated the country’s telecom market, controlling 70% of the market share while China Unicom and China Telecom share the remaining spoils. Feel free to also view some of our  community strategic plan examples.

China Mobile tallied a total of $102 billion (USD) in revenues for 2016 and currently employs half a billion employees.

The tech giant that was founded on Japanese philosophies kaizen (continuous improvement) and 5S (sort, set in order, shine, standardize, sustain) possess a diversified business portfolio that is incomparable to other conglomerates.

Its portfolio includes electronics (Xperia, Alpha, Bravia), gaming (Playstation, Playstation VR), entertainment (Sony Pictures Entertainment), and financial services (Sony Life, FeliCa). It is no surprise that all of Sony’s products are market leaders in their respective industries. You may also see school strategic plan examples.

Sony was founded in 1946 and has produced devices that have also been associated with pop culture. You may have heard of (or even used) the Walkman, Discman, TR-55 Transistor Radio, and the classic Betamax. After seeing a drop in revenue for 2016 ($67 billion), Sony recovered big in 2017 earning $77 billion (USD) in total revenues. The Japanese conglomerate has a current workforce of 128,000 employees. You may also like restaurant strategic plan examples.

7. Johnson and Johnson

Johnson and Johnson is the largest pharmaceutical company in the world. Aside from its headquarters in New Jersey, USA, it has corporate offices in England, Singapore, South Africa, Canada, Brazil, China, and the Philippines, to name a few.

Johnson and Johnson has three main divisions under its umbrella: consumer healthcare (baby care, skin and hair care, wound care and topicals, oral health care, women’s health, nutrition), medical devices (sterilization products, Animas Corp., Biosense Webster, DePuy Sythes, Ethicon Inc.), and pharmaceuticals (Janssen). You may also go through our  audit strategic plan examples.

The conglomerate began in 1885 after the Johnson brothers (James, Robert, and Edward) decided to manufacture and sell ready-to-use surgical dressings. Johnson and Johnson then ventured into consumer healthcare in the 1950s and eventually pharmaceuticals in the 1960s (thus, the inception of Janssen). The US-based company currently employs 125,000 employees and tallied a total revenue of $75 billion (USD) in 2017. We also a collection of  maintenance strategy plan examples that you can take a look at.

Strategic Plan for NGO Example

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Strategic Process for Strategic Plan Example

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Creating a business strategic plan is not difficult. You just have to do extensive research and analyze the correct data before drafting it in your  simple strategic plan .

We hope you found this article to be informative as well as help when you will be writing your business strategic plan.

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Sample Franchise Business Plan

Growthink.com Franchise Business Plan Template

Writing a business plan is a crucial step in starting a franchise business. Not only does it provide structure and guidance for the future, but it also helps to create funding opportunities and attract potential investors. For aspiring franchise business owners, having access to a sample franchise business plan can be especially helpful in providing direction and gaining insight into how to draft their own franchise business plan.

Download our Ultimate Franchise Business Plan Template

Having a thorough business plan in place is critical for any successful franchise venture. It will serve as the foundation for your operations, setting out the goals and objectives that will help guide your decisions and actions. A well-written business plan can give you clarity on realistic financial projections and help you secure financing from lenders or investors. A franchise business plan example can be a great resource to draw upon when creating your own plan, making sure that all the key components are included in your document.

The franchise business plan sample below will give you an idea of what one should look like. It is not as comprehensive and successful in raising capital for your franchise as Growthink’s Ultimate Franchise Business Plan Template , but it can help you write a franchise business plan of your own.

Example – BrandExpand Ventures

Table of contents, executive summary, company overview, industry analysis, customer analysis, competitive analysis, marketing plan, operations plan, management team.

Welcome to BrandExpand Ventures, our new franchise based in the vibrant community of Louisville, KY. We stand out as a beacon for local businesses by providing high-quality franchise services unmatched in the area. Our offerings are comprehensive, designed to empower our franchisees through the use of our established brand, efficient operating systems, extensive training, and robust marketing support. We also ensure the success of our partners by granting exclusive territories, eliminating internal competition within our network. Our location in Louisville not only reflects our commitment to serving the local community but also positions us strategically to understand and leverage unique market dynamics. With a foundation built on the rich experience of our founder and a commitment to excellence, BrandExpand Ventures is on a path to becoming a leader in the franchise industry.

Since our inception on January 5, 2024, BrandExpand Ventures has achieved significant milestones that underscore our commitment to building a robust and reputable franchise business. These accomplishments include the creation of a distinctive logo that aligns with our brand’s values, the careful selection of our company name to resonate with our mission and target audience, and finding an ideal location in Louisville, KY, to serve our community directly. These steps, though just the beginning, are indicative of our dedication to excellence and set the stage for our future success in the franchise industry.

The franchise industry in the United States is a burgeoning market with an estimated value of over $800 billion, offering diverse opportunities across various sectors. Expected to grow annually by 2-3%, the industry’s expansion is driven by consumer demand for familiar brands and the appeal of franchising as a comparatively lower-risk venture. Recent trends, such as the surge in health and wellness concepts and technology-driven business models, align well with BrandExpand Ventures’ innovative service offerings. Positioned in Louisville, KY, we are primed to tap into the growing demand for unique and customer-centric franchise opportunities, setting a solid foundation for success in this competitive landscape.

Our primary customer base includes local residents of Louisville, KY, seeking reliable services that cater to their daily needs and preferences. BrandExpand Ventures is committed to understanding and meeting the unique requirements of this community. Additionally, we target small and medium-sized businesses within the area, providing specialized services to help them streamline operations and enhance their customer experience. By also catering to tourists and visitors, we aim to create a diverse and sustainable customer base, contributing to our franchise’s growth and the local economy.

Our main competitors include Duck Donuts, known for its customizable donuts, Bruegger’s Bagels, offering fresh, high-quality bagels and breakfast options, and Tee24, a driving range and practice facility for golf enthusiasts. Despite the strengths of these competitors, BrandExpand Ventures distinguishes itself through superior franchise services, innovative business models, and a strong support system for our franchisees. Our strategic location in Louisville, KY, along with our focus on tailoring services to the local market, positions us advantageously to secure a significant market share and outperform our competitors.

BrandExpand Ventures offers a compelling suite of services, including brand name and trademarks, operational systems, training and support, marketing and advertising assistance, and exclusive territories. With competitive pricing for these services, we provide a solid foundation for entrepreneurs to succeed in the franchise industry. Our promotional strategies focus on online marketing, including social media campaigns and email marketing, to engage potential customers effectively. Additionally, local SEO, community events, partnerships, a referral program, and exceptional customer service will play crucial roles in building brand awareness and loyalty in Louisville, KY. These efforts are designed to attract and retain a strong, loyal customer base and ensure long-term success.

To guarantee the success of BrandExpand Ventures, our operational focus includes managing inventory, conducting daily financial transactions, implementing quality control measures, continuous staff training, and utilizing effective marketing strategies. We also prioritize communication with franchise headquarters, monitoring customer feedback, maintaining a welcoming store environment, ensuring compliance with regulations, and optimizing operations through technology. Our upcoming milestones include securing a prime location, obtaining necessary permits, building out the franchise location, developing a local marketing strategy, hiring and training staff, launching our business, establishing operational efficiencies, building a loyal customer base, reaching a significant revenue milestone, and evaluating scalability options.

Leading BrandExpand Ventures is Samuel Adams, our President, who brings a wealth of entrepreneurial experience and a proven track record in the franchise industry. His skills in operations, leadership, and strategic planning are invaluable to guiding our company towards sustained growth and innovation. Under Adams’ direction, BrandExpand Ventures is poised to achieve its mission and set new standards in the franchise sector.

Welcome to BrandExpand Ventures, a new franchise serving the vibrant community of Louisville, KY. As a local franchise business, we pride ourselves on filling the void left by the absence of high-quality local franchise businesses in the area. At BrandExpand Ventures, we’re more than just a name; we’re a partner in your business journey, dedicated to providing unparalleled franchise services that set our clients up for success.

At the core of BrandExpand Ventures are our comprehensive offerings designed to empower our franchisees. Our services cover everything from leveraging our established brand name and trademarks, implementing efficient operating systems and processes, to providing extensive training and support. Furthermore, we understand the importance of a strong market presence, which is why we offer robust marketing and advertising support to ensure our franchisees stand out. Additionally, we grant exclusive territories, ensuring our partners can operate without direct competition from fellow franchisees within the BrandExpand network.

Based in the heart of Louisville, KY, BrandExpand Ventures is strategically positioned to serve and support the local business community. Our roots in Louisville not only allow us to understand the unique market dynamics but also enable us to forge strong connections with the people and other businesses in the area.

Our journey to becoming a leading franchise business is built on a solid foundation. With a founder who brings valuable experience from running a successful franchise business and a commitment to offering superior franchise services compared to our competitors, BrandExpand Ventures is uniquely qualified to succeed. Our understanding of the franchise landscape, combined with our innovative approach to business, positions us as a formidable force in the industry.

Since our establishment on January 5, 2024, as a Sole Proprietorship, BrandExpand Ventures has hit several key milestones. We’ve poured our creativity and business acumen into designing a distinctive logo that embodies our brand’s values and vision. Additionally, developing our company name was a thoughtful process, ensuring it resonates with our mission and appeals to our target audience. Finding an ideal location was another significant achievement, allowing us to set our roots in Louisville, KY, and start serving our community directly. These accomplishments, though just the beginning, mark our commitment to building a robust and reputable franchise business.

The franchise industry in the United States is thriving, with an estimated market size of over $800 billion. This industry encompasses a wide range of sectors, from fast food restaurants to fitness centers to cleaning services, providing opportunities for entrepreneurs to invest in established brands and proven business models.

Market experts project continued growth in the franchise industry, with an expected annual growth rate of around 2-3%. This growth can be attributed to factors such as consumer demand for convenient and familiar brands, as well as the appeal of franchising as a lower-risk option for aspiring business owners. As more Americans seek the independence of business ownership without the uncertainty of starting from scratch, franchises offer a compelling solution.

Recent trends in the franchise industry, such as the increase in health and wellness concepts and the rise of technology-driven business models, bode well for BrandExpand Ventures. With a focus on providing innovative services to customers in Louisville, KY, BrandExpand Ventures is poised to capitalize on the growing demand for unique and customer-centric franchise offerings. By staying ahead of industry trends and delivering exceptional value to their target market, BrandExpand Ventures is well-positioned for success in the competitive franchise landscape.

Below is a description of our target customers and their core needs.

Target Customers

BrandExpand Ventures will target local residents as its primary customer base. These residents are seeking reliable and consistent services that cater to their daily needs and preferences. The focus will be on understanding the local community’s unique requirements and tailoring services to meet these effectively.

In addition to local residents, BrandExpand Ventures will also serve small and medium-sized businesses within the Louisville community. These businesses often look for partnerships and services that can help them streamline operations and enhance their customer experience. By offering specialized services catered to these business needs, BrandExpand Ventures will position itself as an invaluable partner within the local business ecosystem.

Furthermore, BrandExpand Ventures will tailor its offerings to attract tourists and visitors to the area. By providing services that cater to the needs and expectations of those visiting Louisville, the franchise will not only expand its customer base but also contribute to the local economy’s growth. This strategy is expected to create a diverse and sustainable customer base for BrandExpand Ventures.

Customer Needs

BrandExpand Ventures meets the rising demand for high-quality franchise services among residents who seek exceptional experiences. Customers can expect not just standard offerings but an emphasis on excellence that distinguishes BrandExpand from competitors. This commitment to quality ensures that every interaction and service provided exceeds customer expectations, fostering loyalty and satisfaction.

In addition to quality, BrandExpand Ventures understands the importance of personalized service. Each client receives tailored advice and solutions that align with their specific needs and goals. This personal touch not only enhances the customer experience but also builds a strong, trusting relationship between the brand and its clientele.

BrandExpand Ventures also recognizes the need for innovation in the franchise industry. Customers can access the latest trends and opportunities, ensuring they are always at the forefront of the market. This approach not only attracts forward-thinking entrepreneurs but also secures a competitive edge in a dynamic business environment.

BrandExpand Ventures’s competitors include the following companies:

Duck Donuts is a popular franchise known for its made-to-order donuts. They offer a wide variety of toppings and flavors, allowing customers to customize their donut experience. Price points at Duck Donuts are competitive, with options ranging from single donuts to larger dozen and bucket deals that cater to both individual indulgence and group treats. Duck Donuts has seen substantial growth, with revenues bolstered by both in-store sales and a strong emphasis on catering and special events. The brand operates locations across multiple states, demonstrating a broad geographic service area that appeals to a wide customer segment, including families, young professionals, and students seeking a unique, customizable snack option. Key strengths of Duck Donuts include its customizable product offering and a strong, recognizable brand. However, its reliance on a single product line could be seen as a weakness, limiting its appeal to a broader audience seeking more diverse menu options.

Bruegger’s Bagels offers a wide variety of bagels, breakfast, and lunch options, including sandwiches, salads, and soups. Their price points are designed to appeal to customers looking for a quick, affordable meal without compromising on quality. Bruegger’s has built a reputation for offering fresh, high-quality bagels baked in-store daily, which has become a significant revenue driver. The company operates numerous locations across the United States, serving a diverse customer segment that includes busy professionals, students, and families looking for a quick-service breakfast or lunch option. Bruegger’s Bagels serves multiple geographies, from urban centers to suburban communities, ensuring a broad market reach. Key strengths include a strong focus on product quality and freshness, as well as a diverse menu that appeals to a wide range of dietary preferences. However, Bruegger’s faces the challenge of competing with other fast-casual dining options and the need to continually innovate to keep their menu fresh and appealing to customers.

Tee24 – Driving Range & Practice Facility offers a unique blend of sports and entertainment, providing customers with high-quality golfing practice facilities and driving ranges. Their pricing strategy caters to both casual and serious golfers, with options ranging from single bucket purchases to membership packages that offer unlimited access. Revenues at Tee24 are driven by a combination of service fees, memberships, and sales from its pro shop, which offers golfing equipment and apparel. The facility is strategically located to attract customers from a wide geographic area, including Louisville, KY, and surrounding regions. The customer segment includes golf enthusiasts of all skill levels, from beginners to advanced players, as well as families and corporate groups seeking recreational activities. Tee24’s key strengths lie in its high-quality facilities and the ability to offer a year-round golfing experience, regardless of weather conditions. However, its key weakness could be the niche market it serves, limiting its appeal to non-golfers and those with no interest in the sport.

Competitive Advantages

As a leading business in the franchise industry, our approach at BrandExpand Ventures sets us apart from the competition. We pride ourselves on offering superior franchise services, a claim that is backed by our commitment to innovation, customer satisfaction, and an unmatched support system for our franchisees. Our unique business model is designed to foster growth and success for both our brand and the entrepreneurs we partner with. By focusing on comprehensive training programs, ongoing support, and leveraging the latest technology, we ensure that our franchisees have all the tools they need to thrive. This dedication to excellence not only enhances our competitiveness but also establishes a strong foundation for our franchisees to build upon.

Moreover, our strategic location in the heart of Louisville, KY, provides us with a distinct competitive advantage. The vibrant local economy and supportive community atmosphere create an ideal environment for franchise businesses to prosper. We capitalize on these local dynamics by tailoring our services and offerings to meet the specific needs of the Louisville market, enabling us to connect more effectively with customers and secure a significant market share. Additionally, our focus on innovation extends to marketing strategies and customer engagement, ensuring that we stay ahead of industry trends and continue to offer value that exceeds expectations. This forward-thinking approach positions BrandExpand Ventures as a leader in the franchise sector, ready to empower entrepreneurs and bring exceptional services to our community.

Our marketing plan, included below, details our products/services, pricing and promotions plan.

Products and Services

BrandExpand Ventures emerges as a dynamic player in the franchise industry, offering a comprehensive suite of services designed to empower entrepreneurs and businesses aiming for expansion. At the heart of its offerings is the provision of Brand Name and Trademarks, a critical asset for businesses seeking to establish a strong market presence. Clients can expect to invest an average of $5,000 for the rights to operate under the BrandExpand Ventures umbrella, gaining instant recognition and credibility in their market.

Another cornerstone service is the development and sharing of Operating Systems and Processes. This service is tailored to streamline business operations, ensuring efficiency and consistency across the board. For an average price of $2,500, clients gain access to a proven framework for managing their day-to-day operations, significantly reducing the learning curve and operational risks associated with new business ventures.

Understanding the importance of human capital in the success of any franchise, BrandExpand Ventures places a high emphasis on Training and Support. For an average cost of $3,000, franchisees receive in-depth training programs covering all aspects of the business, from operational to customer service excellence. This is complemented by ongoing support to ensure franchisees can navigate challenges and capitalize on opportunities effectively.

Marketing and Advertising Support is another critical service offered, designed to help franchises attract and retain customers. With an average investment of $4,000, clients benefit from expertly crafted marketing strategies and materials, ensuring their business stands out in a competitive marketplace. This support extends to both digital and traditional advertising channels, maximizing reach and impact.

Finally, Exclusive Territories are a valuable asset offered by BrandExpand Ventures, ensuring franchisees can operate without direct competition from the same brand within a designated area. This exclusivity is available for an average price of $10,000, providing a clear path to market dominance in their local area.

In summary, BrandExpand Ventures presents a compelling value proposition for entrepreneurs looking to leverage the power of franchising. With a focus on brand strength, operational excellence, comprehensive training, marketing support, and territorial exclusivity, it offers a solid foundation for business success. Each of these services is priced competitively, ensuring clients can access the tools and resources needed to thrive in today’s dynamic business environment.

Promotions Plan

BrandExpand Ventures embarks on a strategic promotional journey to captivate and engage customers in Louisville, KY. The cornerstone of their promotional efforts lies in leveraging online marketing, a powerful tool that ensures widespread visibility and engagement. Through meticulously crafted social media campaigns, BrandExpand Ventures will reach potential customers on platforms where they spend a considerable amount of their time. Engaging content, paired with targeted ads, will drive traffic to their website and physical locations, effectively converting online interest into real-world patronage.

Moreover, BrandExpand Ventures will harness the power of email marketing. By building a robust email list, they will keep their audience informed and engaged with regular updates, exclusive offers, and valuable content tailored to their interests and needs. This direct line of communication will foster a sense of community and loyalty among their customer base.

Understanding the significant impact of local SEO, BrandExpand Ventures will optimize their online presence to ensure they appear at the top of search results when potential customers in Louisville search for relevant services. This will not only increase visibility but also drive higher quality traffic to their website, significantly enhancing the likelihood of conversion.

In addition to online marketing efforts, BrandExpand Ventures will engage in community events and partnerships. Participating in local events, sponsoring community activities, and collaborating with other local businesses will build brand awareness and establish a strong, positive presence within the community. This approach not only attracts new customers but also reinforces loyalty among existing ones.

To complement these efforts, BrandExpand Ventures will implement a referral program. Encouraging satisfied customers to refer friends and family by offering them incentives will create a powerful word-of-mouth marketing channel that can significantly amplify their reach and credibility.

Lastly, exceptional customer service will be a pivotal promotional method. By ensuring that every customer interaction is positive, BrandExpand Ventures will foster an environment where customers feel valued and appreciated. This will not only encourage repeat business but will also lead to positive reviews and recommendations, further enhancing their reputation and appeal.

In conclusion, BrandExpand Ventures will utilize a comprehensive blend of online marketing, community engagement, referral programs, and outstanding customer service to attract and retain customers in Louisville, KY. These strategic promotional efforts will establish a strong, loyal customer base and set the stage for long-term success.

Our Operations Plan details:

  • The key day-to-day processes that our business performs to serve our customers
  • The key business milestones that our company expects to accomplish as we grow

Key Operational Processes

To ensure the success of BrandExpand Ventures, there are several key day-to-day operational processes that we will perform.

  • Monitor and manage inventory levels to ensure that we always have the necessary products in stock to meet customer demand without overstocking.
  • Conduct daily financial transactions accurately, including processing sales, managing expenses, and ensuring all financial activities are recorded for future analysis and tax purposes.
  • Implement stringent quality control measures to ensure that all products and services meet the high standards our customers expect from us.
  • Engage in continuous staff training and development to ensure our team members are knowledgeable, efficient, and capable of delivering exceptional customer service.
  • Utilize effective marketing strategies to attract new customers and retain existing ones, including social media marketing, email campaigns, and local advertising.
  • Regularly communicate with the franchise headquarters to stay updated on any changes in operational procedures, marketing strategies, or product offerings.
  • Monitor customer feedback through various channels, such as online reviews and in-person comments, to identify areas for improvement and implement changes accordingly.
  • Maintain a clean and welcoming store environment that encourages customers to return.
  • Ensure compliance with all local, state, and federal regulations that affect our operations, including health and safety standards.
  • Optimize operational processes through the use of technology, such as inventory management software and customer relationship management (CRM) systems, to increase efficiency and reduce errors.

BrandExpand Ventures expects to complete the following milestones in the coming months in order to ensure its success:

  • Secure a prime location in Louisville, KY : Identifying and securing a lease or purchase for a prime location that is accessible and appealing to our target market. This also involves ensuring the site matches our brand’s image and operational needs.
  • Obtain necessary permits and licenses : Completing all legal requirements including health, safety, and business operation permits. This also includes any specific franchise operation licenses that are necessary to legally operate in Louisville, KY.
  • Build out and customize the franchise location : Conducting renovations and outfitting the franchise location to meet BrandExpand’s brand standards and operational requirements. This includes both the customer-facing areas and the back-end operational spaces.
  • Develop and implement a local marketing strategy : Crafting a marketing plan that includes pre-launch buzz, grand opening promotions, and ongoing marketing efforts to build brand awareness and attract customers in the Louisville area.
  • Hire and train staff : Recruiting a team that aligns with the brand’s culture and values, and providing comprehensive training to ensure high levels of service and operational efficiency from day one.
  • Launch our franchise business : Officially opening the doors to customers with a well-publicized grand opening event. This marks the transition from the planning and preparation phase to operational business.
  • Establish operational efficiencies : Fine-tuning operations to manage costs effectively, ensuring a smooth customer experience, and maintaining quality control across all aspects of the business.
  • Build a loyal customer base : Implementing customer relationship management (CRM) strategies to retain customers, encourage repeat business, and generate positive word-of-mouth.
  • Get to $15,000/month in revenue : Achieving this revenue milestone to prove the business model’s viability in the local market and setting the stage for further growth and possibly future expansion.
  • Evaluate and plan for scalability : Assessing the business’s performance and potential for scaling up operations or opening additional locations in Louisville, KY, or beyond, based on demand, operational capacity, and financial health.

BrandExpand Ventures management team, which includes the following members, has the experience and expertise to successfully execute on our business plan:

Samuel Adams, President

With a robust track record of entrepreneurial success, Samuel Adams brings a wealth of experience to BrandExpand Ventures as its President. Adams has previously demonstrated his business acumen by efficiently running a franchise business, where he honed his skills in operations, leadership, and strategic planning. His expertise in scaling businesses and driving operational excellence makes him an invaluable asset to BrandExpand Ventures. Adams’ proven ability to lead businesses to success positions him as a cornerstone of the management team, guiding the company towards achieving its mission of sustainable growth and innovation.

Financial Plan

BrandExpand Ventures requires $297,000 in funding to achieve our growth objectives. This funding will be allocated towards capital investments such as location buildout, furniture, equipment, and technology, as well as non-capital investments including working capital, initial rent, staff salaries, marketing, supplies, and insurance. With this financial plan in place, we are confident in our ability to reach our goals and establish a successful franchise in Louisville, KY.

Financial Statements

Balance sheet.

[insert balance sheet]

Income Statement

[insert income statement]

Cash Flow Statement

[insert cash flow statement]

Franchise Business Plan Example PDF

Download our Franchise Business Plan PDF here. This is a free franchise business plan example to help you get started on your own franchise plan.  

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How to Write a Dog Grooming Business Plan + Free Sample Plan PDF

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Elon Glucklich

8 min. read

Updated February 20, 2024

Download a free one-page dog grooming sample business plan

The bond between humans and their canine companions has always been strong. But spurred by increases in dog ownership across the U.S. , household spending on pets has risen in recent years.

The $5.4 billion global pet grooming services market is projected to grow at a 7% annual rate through 2030, creating new opportunities for dog-loving entrepreneurs to turn their passion into a business opportunity.

Whether you’re starting a boutique grooming salon or a mobile grooming service—a business plan can significantly increase your chances of success.

Download a free dog grooming sample business plan and complete it as you work through this guide.

  • What should you include in a dog grooming business plan?

Here are the common sections to consider when writing your dog grooming business plan.

  • Executive summary
  • Market analysis
  • Services and products
  • Marketing and sales strategy
  • Operations plan
  • Company summary
  • Financial plan and forecasts

The details of your plan will differ based on factors like the services you offer, whether you hire full-time employees or contractors, and whether your business is based in a brick-and-mortar building or goes to clients’ homes.

Check out our step-by-step guide to writing a full business plan for more details.

A sample dog grooming business plan outline.

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  • The 8 elements of an effective dog grooming business plan

Don’t make your dog grooming business plan longer than it needs to be . If you’re writing it for yourself, stick with a few pages and cover the aspects that will help you run your business.

But if you’re writing the plan because you’re seeking a bank loan or investment , it will likely need to be more detailed.

1. Executive summary

The executive summary is a concise overview of your dog grooming business plan. The executive summary should briefly touch on your company overview target market but shouldn’t be more than 2 pages long.

Its purpose is to highlight the mission and unique aspects of your business, whether that’s to provide superior pet care or introduce innovative grooming techniques to your market. 

2. Market analysis

What’s the opportunity that exists for your business? 

The market analysis section is a detailed assessment of the market you’re entering. In this case, you should cover current trends in the dog grooming industry, such as increasing pet ownership rates and a growing emphasis on pet care and wellness.

You must also identify your primary customer segments . Include demographics that help define who your customers are and what they want. Maybe you target pet owners in urban areas, busy professionals, or families seeking convenient and comprehensive grooming services.

Be sure to list out key competitors in your region, noting their service offerings, pricing, and market positioning. This analysis will help you identify opportunities to differentiate your business. For instance, your research might lead you to realize there are a lack of options in your area for mobile grooming services, or specialized care for anxious pets.

3. Services and products

The products and services section is where you detail the full range of grooming services and products you plan to offer. 

Consider writing them out as a list, like this example:

Basic services

  • Washing and drying
  • Hair trimming
  • Nail clipping
  • Ear cleaning.

Specialty services

  • Breed-specific grooming
  • Skin care treatments
  • Flea and tick treatments

Also, consider incorporating related products for sale, such as dog shampoos, conditioners, brushes, and other grooming tools. Whatever mix of products and services you choose to offer, connect them to your market opportunity. At its most basic, running a successful business is about identifying customer problems and providing solutions .

Detailing these services and products gives your customers a clear understanding of what your business provides and its value proposition .

4. Marketing and sales strategy

Your marketing and sales strategy turns your market research into a set of marketing strategies you can execute to attract customers. 

Through your research, you should understand how your target customers find dog grooming services — online, in print advertisements or commercials, through social media or word of mouth, etc.

Based on what you think are the most relevant marketing channels , develop strategies to make your business more visible. Strategies to consider include:

  • Advertising online or in local publications
  • Creating a website and establishing a social media presence
  • Interacting with the public at community events
  • Pursuing partnership opportunities with local pet stores

You may also want to consider discounts or special offers for repeat customers to build loyalty. 

Whatever tactics you deploy, it’s crucial to measure the impact of your marketing efforts through key performance indicators, and adjust your strategies based on what delivers value.

5. Operations plan

The operations section outlines how you will run your dog grooming business efficiently day to day. 

Whether you’re operating out of a brick-and-mortar building, a mobile van, or in clients’ homes, include details on the physical setup of your grooming salon, equipment needs, and staff requirements.

You should also discuss the process for booking appointments and managing customer relationships. Detail any software or systems you’ll use for scheduling and record-keeping. Also, outline your plan for meeting regulatory requirements and maintaining a clean, safe environment for pets.

6. Milestones

Outlining the key milestones for your business can help you determine how long it will take to meet your goals. You can keep these brief, even writing them in bullet points. Milestones for a dog grooming business could include:

  • Obtaining initial financing
  • Securing relevant permits
  • Initiating marketing efforts
  • Acquiring a certain number of clients
  • Reaching specific revenue benchmarks

Each milestone should have an estimated completion date and designated team members responsible for achieving them.

7. Company summary

Summarize the history of your business, including its legal structure and location. Also, highlight your background in pet grooming and your reasons for wanting to start a dog grooming business.

If you’re just starting out, discuss the initial startup costs required to get the business off the ground. If you’re writing your business plan to secure a bank loan, state how much funding you need, what you will use it for, and how it will benefit your grooming business.

8. Financial plan

The financial plan is where you provide a look into your dog grooming business’s financial projections, including sales , costs , and profitability .

Remember, financial forecasts are really just educated guesses created to give you a sense of how your business can be profitable over the long term. 

They’re meant to be adjusted over time as your actual financial numbers come in, helping you determine which aspects of your business are performing as expected and where you might need to adjust your strategy.

Your financial plan should include a cash flow statement , income statement , and balance sheet .

  • Tips for writing a dog grooming business plan

Understanding pet owners’ needs and how you can best serve them is vital for writing a dog grooming business plan that you can actually use to help your business grow.

As you write the plan, give some attention to these key points.

1. Consider your business structure

Choosing the right structure is pivotal. When writing the company overview section, consider factors like taxation, liability, and business growth potential to determine whether an LLC, sole proprietorship, or corporation best suits your needs. This decision will influence your operational flexibility, financial management, and legal obligations.

2. Develop a pricing strategy

Establishing a pricing strategy that balances market competitiveness with profitability is essential. As part of your market analysis, take the time to explore pricing tiers and client expectations. Offering a variety of service packages can cater to different customer needs and enhance revenue streams. Connect those packages and pricing tiers to your projected revenues and expenses as you create your financial forecasts.

3. Create an online presence

A strong online presence is non-negotiable. So, even if you plan to leverage traditional marketing channels, you will still want to have digital marketing efforts be part of your plan. 

At a minimum, invest in a professional website, optimize for local search , and engage actively on social media platforms. This visibility attracts new clients and serves as a platform for showcasing your work and customer testimonials.

4. Highlight your credentials and training

Highlighting your credentials and commitment to ongoing professional development can set your business apart. 

Regular training in new grooming techniques, customer service excellence, and pet safety reassure clients of the quality and reliability of your services. Start by mentioning the qualifications of you and your team and include any supporting documentation, like resumes or awards, in your appendix.

5. Build on success with client referrals and reviews

Encourage satisfied customers to refer others and leave positive online reviews . Word-of-mouth and digital endorsements can significantly impact your business’s reputation and trustworthiness. Consider implementing a referral program to incentivize clients to share their positive experiences.

  • Download your free dog grooming one page sample business plan

Download your dog grooming business plan sample now for free. You can also explore Bplans’ collection of over 550 sample business plans to find other examples.

Writing a business plan for your dog grooming business helps you stand out in a crowded market. It’s one of numerous reasons that a business plan increases your chance of success. 

The plan is essential for getting your business funded. But even if you don’t need a bank loan, thinking through each aspect of your business will help you make the best strategic decisions and use your limited resources effectively.

See why 1.2 million entrepreneurs have written their business plans with LivePlan

Content Author: Elon Glucklich

Elon is a marketing specialist at Palo Alto Software, working with consultants, accountants, business instructors and others who use LivePlan at scale. He has a bachelor's degree in journalism and an MBA from the University of Oregon.

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Bakery Business Plan PDF Example

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  • February 23, 2024
  • Business Plan

Business plan template for a bakery

Creating a comprehensive business plan is crucial for launching and running a successful bakery. This plan serves as your roadmap, detailing your vision, operational strategies, and financial plan. It helps establish your therapy bakery’s identity, navigate the competitive market, and secure funding for growth.

This article not only breaks down the critical components of a bakery business plan, but also provides an example of a business plan to help you craft your own.

Whether you’re an experienced entrepreneur or new to the food&beverage industry, this guide, complete with a business plan example, lays the groundwork for turning your bakery concept into reality. Let’s dive in!

Our bakery business plan is designed to encompass all crucial elements required for a thorough strategic approach. It details the bakery’s operations, marketing strategy, market environment, competitors, management team, and financial projections, ensuring a holistic view of the business’s path to success.

  • Executive Summary: Offers an overview of your bakery’s business idea, market research, management team, and financial plans.
  • Bakery & Location: Describes your bakery’s layout, features, and why its location is perfect for customers.
  • Operations: Outlines daily bakery operations, including baking schedules, staffing, and ingredient sourcing.
  • Key Stats: Provides figures on the size and growth of the bakery market.
  • Key Trends: Points out new trends in the bakery industry, such as the rise in health-conscious and specialty products.
  • Key Competitors: Discusses major nearby bakeries and how your bakery offers something different.
  • SWOT: Analyzes strengths, weaknesses, opportunities, and threats related to your bakery.
  • Marketing Plan: Outlines methods for promoting your bakery and keeping customers coming back.
  • Timeline: Lists important goals and milestones from the beginning through the first year.
  • Management: Shares info on who runs the bakery and their responsibilities.
  • Financial Plan: Forecasts the bakery’s financial outlook over 5 years, including income, profit margins, and main expenses.

Business plan template

Bakery Business Plan

Download an expert-built 30+ slides Powerpoint business plan template

Executive Summary

The Executive Summary introduces your bakery’s business plan, offering a concise overview of your bakery and its offerings. It should detail your market positioning, the range of baked goods and confectionery items you offer, its location, size, and an outline of day-to-day operations.

This section should also explore how your bakery will integrate into the local market, including the number of direct competitors within the area, identifying who they are, along with your bakery’s unique selling points that differentiate it from these competitors. These could include special dietary options like gluten-free or vegan products, artisanal or locally sourced ingredients, or a particular specialty in certain types of baked goods.

Furthermore, you should include information about the management and co-founding team, detailing their roles and contributions to the bakery’s success. This could involve their culinary expertise, business management experience, or community relations. Additionally, a summary of your financial projections, including revenue and profits over the next five years, should be presented here to provide a clear picture of your bakery’s financial plan.

Make sure to cover here _ Business Overview _ Market Overview _ Management Team _ Financial Plan

Bakery Business Plan executive summary1

Dive deeper into Executive Summary

Business Overview

For a Bakery, the Business Overview section can be concisely divided into 2 main slides:

Bakery & Location

Briefly describe the bakery’s physical environment, emphasizing its design, warmth, and the inviting atmosphere that welcomes customers. Mention the bakery’s location, highlighting its accessibility and the convenience it offers to customers, such as proximity to community centers, schools, or ease of parking.

Explain why this location is advantageous in attracting your target clientele, which might include local residents, businesses looking for catering options, or foot traffic from nearby shopping areas.

Detail the range of baked goods and products offered, from bread and pastries to custom cakes and specialty items. Outline your operational strategy, including sourcing of ingredients, baking schedules to ensure freshness, and any unique services such as custom orders or catering.

Discuss your pricing strategy, ensuring it reflects the quality of ingredients and craftsmanship involved and matches the market you’re targeting. Highlight any special offerings, loyalty programs, or community events that provide added value to your customers, encouraging repeat visits and customer loyalty.

Make sure to cover here _ Bakery & Location _ Operations

Business Plan_Bakery location

Market Overview

Industry size & growth.

In the Market Overview of your bakery business plan, begin by assessing the size of the bakery industry and its potential for growth. This evaluation is essential for grasping the market’s extent and pinpointing opportunities for expansion.

Analyze factors such as the increasing demand for baked goods, both traditional and innovative, and how consumer preferences are shaping the industry.

Key market trends

Continue by discussing recent market trends that are influencing consumer behavior and preferences in the bakery sector. This might include a growing interest in artisanal and craft baked products, the surge in popularity of gluten-free and vegan options, and the integration of international flavors and ingredients into traditional bakery products.

Highlight the demand for high-quality, fresh, and specialty baked goods that cater to diverse dietary needs and cultural tastes, as well as the trend towards more health-conscious and sustainable baking practices.

Key competitors

Next, examine the competitive landscape, which encompasses a variety of bakeries from luxury patisseries to affordable local bakeries, as well as the rise of home baking and online bakery businesses.

Focus on what sets your bakery apart, whether it’s through unparalleled customer service, a distinctive selection of baked goods, or expertise in a particular baking style or dietary niche.

Make sure to cover here _ Industry size & growth _ Key competitors _ Key market trends

Bakery Business Plan market overview

Dive deeper into Key competitors

First, conduct a SWOT analysis for the bakery , highlighting Strengths (such as artisanal baking skills and a unique range of products), Weaknesses (including potentially high ingredient costs or stiff competition), Opportunities (for example, a growing interest in specialty and health-conscious baked goods), and Threats (such as fluctuations in raw material prices or changes in consumer spending due to economic conditions).

Marketing Plan

Next, formulate a marketing plan that details strategies for attracting and retaining customers through targeted advertising, seasonal promotions, a compelling social media presence, and engagement with the local community. Consider loyalty programs, baking workshops, and collaborations with local businesses as part of your promotional activities.

Finally, establish a detailed timeline that marks key milestones for the bakery’s launch, marketing initiatives, customer base development, and potential expansion goals. This timeline should guide the business towards achieving its objectives with precision and clarity, ensuring systematic progress in a competitive market.

Make sure to cover here _ SWOT _ Marketing Plan _ Timeline

Bakery Business Plan strategy

Dive deeper into SWOT

Dive deeper into Marketing Plan

The Management section focuses on the bakery’s management and their direct roles in daily operations and strategic direction. This part is crucial for understanding who is responsible for making key decisions and driving the bakery towards its financial and operational goals.

For your bakery business plan, list the core team members, their specific responsibilities, and how their expertise supports the business.

Bakery Business Plan management1

Financial Plan

The Financial Plan section is a comprehensive analysis of your financial projections for revenue, expenses, and profitability. It lays out your bakery’s approach to securing funding, managing cash flow, and achieving breakeven.

This section typically includes detailed forecasts for the first 5 years of operation, highlighting expected revenue, operating costs and capital expenditures.

For your bakery business plan, provide a snapshot of your financial statement (profit and loss, balance sheet, cash flow statement), as well as your key assumptions (e.g. number of customers and prices, expenses, etc.).

Make sure to cover here _ Profit and Loss _ Cash Flow Statement _ Balance Sheet _ Use of Funds

Bakery Business Plan financial plan

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  1. How to Write a Strategic Plan

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COMMENTS

  1. PDF Strategic Plan

    Guiding Framework Vision Mission and Values SWOT Analysis Key Strategic Initiatives Goals and Objectives Resources: Sponsors and Champions Timelines: Work Plan Progress: Performance Measures Strategy Execution Process Strategic Initiatives: Description Operational Initiatives: Description

  2. PDF How to write a strategic plan

    Goals, Priorities and Strategies. Outlines the goals, priorities, and strategies to meet the mission. 3 -4 overarching goals aligned with mission. Priorities, activities, objectives, strategies are in more depth, have more specificity - each goal could have a few different objectives / strategies associated with it.

  3. PDF The Complete Guide to Strategic Planning

    Phase 1: Assess Learn how to gather insights and conduct a SWOT to determine your strategic position. Phase 2: Design Develop your mission, vision, values, and core competencies. Phase 3: Build

  4. Free PDF Business Plan Templates

    Managing Work Strategic planning Free PDF Business Plan Templates and Samples Get free Smartsheet templates By Joe Weller | September 9, 2020 We've gathered the most useful collection of business plan PDF templates and samples, including options for organizations of any size and type.

  5. 18 FREE Strategic Plan Templates and Examples (Word

    18 FREE Strategic Plan Templates and Examples (Word | PDF) Business 18 FREE Strategic Plan Templates and Examples (Word | PDF) It is not easy to achieve your goals without a plan. Right from your home, and that entails everything you do to your career. For everything to be successful, you need a strategic plan.

  6. Strategic Plan Template

    Cloned 65,137. Focus on the future and keep your company moving forward with Jotform's Strategic Plan Template. Simply fill in the attached form with your company overview, delve deeper with a SWOT analysis, and finish off by determining your strategic goals, actions, and financial plans. Our fully-customizable template converts submitted ...

  7. Free Strategic Plan Template and Best Practices

    Quick Read A strategic plan is a written document outlining an organization's strategy and the tactics it will employ to achieve its goals. To effectively execute a strategic plan, it is essential to clearly communicate goals, take actionable steps, remain flexible and adaptable, and regularly evaluate the plan's progress.

  8. Free Strategic Planning Template for Word

    Looking to develop a strategic plan for your business? Our simple strategic planning template can get you started. Download Free Template Available for Word & PDF & Google Docs First Name* Last Name* Email* Phone number* Company name* Website URL* How Many Employees Work at Your Company?* We're committed to your privacy.

  9. PDF STEP ˚ WRITE THE STRATEGIC PLAN

    OVERVIEW. The strategic plan is the defi nitive record of specifi c commitments the organization is making to its board, patients, donors, and partners. It needs to be both ambitious and be able to realize near-term wins. It also needs to be su ciently clear and compelling to be sent externally to mobilize your stakeholders around your plan.

  10. Strategic Business Plan Template for 2024 Sample

    It's important to project as closely as possible to avoid loss of trust. A "Critical Ratio" is calculated by dividing the time remaining until a job's deadline by the total shop time remaining for said job. A critical ratio above 1.0 is ideal for any business, as that means you're doing well on cost and schedule.

  11. PDF How to improve strategic planning

    of a strategy memo, which serves as the basis for more detailed strategic planning at the division and business-unit levels. A packaged-goods company offers an even more tailored example. Every December the corporate senior-management team produces a list of ten strategic questions tailored to each of the three business units. The leaders

  12. 20+ SAMPLE Strategic Planning in PDF

    20+ SAMPLE Strategic Planning in PDF Rating : Most business owners would approve that having a business strategy is critical and necessary for any business to succeed in growth and competition. In general, strategic planning aids in increasing your business's operational efficiency, market share, and profitability.

  13. PDF STRATEGIC PLANNING: A Step-by-Step Guide for your Nonprofit Organization

    Strategic planning is a vital process for any organization that wants to achieve its goals and fulfill its mission. In this pdf, you will find a comprehensive guide to strategic planning, based on the proven methodology of Brighter Strategies, a leading organizational development consulting firm in DC. You will learn how to assess your current situation, define your vision and values, set ...

  14. PDF STRATEGIC PLAN 2019-2022

    YouthCare's 2019-2022 Strategic Plan outlines the operational steps and investments necessary for YouthCare to fully implement an outcomes focused approach to service delivery and operational execution. At the end of the three-year plan, we will have implemented the key initiatives described below ... organizes all our business practices and ...

  15. PDF U.S. Small Business Administration Strategic Plan

    Strategic Plan: Fiscal Years 2022-2026 | Small Business Administration INTRODUCTION 3 America's entrepreneurs are innovators who take risks on ideas, invest in their communities, and create jobs . Their skills and creativity support their families, make our neighborhoods vibrant places to live and work, and fuel the nation's economic ...

  16. PDF BUSINESS PLAN TEMPLATE

    A. Vision Statement. The vision/mission statements are clear summaries of where the business is headed. It describes what the business produces, who products are produced for, and unique business characteristics. It will reflect the values of the management team and the type of business culture you are trying to create.

  17. Business Strategic Plan

    22+Business Strategic Plan - Examples, Format, Pdf Business Strategic Plan The importance of a business strategic plan cannot be understated for any company. A business strategic plan assists a company in achieving long-term sustainability. Without a strategic plan, companies would find it difficult to sustain their daily operations.

  18. PDF 5-year Strategic Plan

    The NELLCO Strategic Plan, 2010 - 2014 which follows is the result of hard work and many meetings and drafts by the Strategic Planning Committee and the input and guidance of the Executive Director, Tracy Thompson. The process began in 2007 when the Strategic Planning Committee formed (Marnie Warner (Massachusetts Trials Courts), Judy Gire

  19. PDF STRATEGIC PLANNING Guide for Managers

    strategic planning exercise. When a new team or unit is to be established, it is imperative to develop a strategic plan at the very outset. Building a Strategic Plan Element 1: External Input Gathering External Issues Scanning and Client Segmentation Analysis The first step in strategic planning is to gather the information needed to understand ...

  20. PDF 3-YEAR STRATEGIC PLAN

    2018-2020 EXECUTIVE SUMMARY Overview of the Process A fruitful strategic planning processes results in a written document that can be used as an internal reference and a road map for accountability and decision making, a resource for new staf, and a tool for measuring success.

  21. How to Write a Food and Beverage Business Plan + Sample Business Plan PDF

    But starting a business without covering the basics — your operations plan, marketing tactics, financial strategy, and more — carries huge risks. That's why we recommend you write a business plan. Why write a food and beverage business plan? Writing a business plan is an easy first step that you can start for free.

  22. PDF Strategic Planning Handbook

    Strategic planning is a tool for organizing the present on the basis of the projections of the desired future. That is, a strategic plan is a road map to lead an organization from where it is now to where it would like to be in five or ten years. It is necessary to have a strategic plan for your chapter or division.

  23. PDF STrategic Plan

    1) Keep the current strategic planning cycle and develop a new five-year plan for 2019- 2024. 2) Adopt a strategic planning cycle that is on the same cycle as the University 2019-2021. 3) Adopt a strategic planning cycle that lags one year behind the University's. 2019-2022. The consensus was to go with option 3.

  24. SBA Strategic Plan

    This Strategic Plan provides a framework that outlines the SBA's key goals and objectives to ensure that our programs are managed effectively and efficiently. Download .pdf. File size: 878KB. Effective : March 28, 2022. Owned by : Office of Performance, Planning and the Chief Financial Officer. Related Programs : Agency Management.

  25. Coffee Shop Business Plan PDF Example

    Strategy SWOT. Start by doing a SWOT analysis for the coffee shop. Point out Strengths (like skilled baristas and a variety of coffee options), Weaknesses (such as high running costs or lots of competitors), Opportunities (for instance, more people wanting unique coffee experiences), and Threats (like economic changes that might reduce how much people spend on coffee).

  26. Sample Coffee Shop Business Plan

    The coffee shop business plan sample below will give you an idea of what one should look like. It is not as comprehensive and successful in raising capital for your coffee shop as Growthink's Ultimate Coffee Shop Business Plan Template, but it can help you write a coffee shop business plan of your own. Example - BeanBrews Corner

  27. Sample Franchise Business Plan

    The franchise business plan sample below will give you an idea of what one should look like. It is not as comprehensive and successful in raising capital for your franchise as Growthink's Ultimate Franchise Business Plan Template, but it can help you write a franchise business plan of your own. Example - BrandExpand Ventures Table of Contents

  28. Restaurant Business Plan PDF Example

    Strategy SWOT. First, conduct a SWOT analysis for the restaurant, highlighting Strengths (such as a unique menu and exceptional customer service), Weaknesses (including potential high operational costs or strong competition in the area), Opportunities (for example, a growing interest in diverse cuisines and healthy eating), and Threats (such as economic downturns that may decrease consumer ...

  29. How to Write a Dog Grooming Business Plan + Free Sample Plan PDF

    Download your dog grooming business plan sample now for free. You can also explore Bplans' collection of over 550 sample business plans to find other examples. Writing a business plan for your dog grooming business helps you stand out in a crowded market. It's one of numerous reasons that a business plan increases your chance of success.

  30. Bakery Business Plan PDF Example

    Strategy SWOT. First, conduct a SWOT analysis for the bakery, highlighting Strengths (such as artisanal baking skills and a unique range of products), Weaknesses (including potentially high ingredient costs or stiff competition), Opportunities (for example, a growing interest in specialty and health-conscious baked goods), and Threats (such as fluctuations in raw material prices or changes in ...