social marketing research paper topics

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• 17 Oct 2023

With Subscription Fatigue Setting In, Companies Need to Think Hard About Fees

Subscriptions are available for everything from dental floss to dog toys, but are consumers tiring of monthly fees? Elie Ofek says that subscription revenue can provide stability, but companies need to tread carefully or risk alienating customers.

• 29 Aug 2023
• Cold Call Podcast

As Social Networks Get More Competitive, Which Ones Will Survive?

In early 2023, TikTok reached close to 1 billion users globally, placing it fourth behind the leading social networks: Facebook, YouTube, and Instagram. Meanwhile, competition in the market for videos had intensified. Can all four networks continue to attract audiences and creators? Felix Oberholzer-Gee discusses competition and imitation among social networks in his case “Hey, Insta & YouTube, Are You Watching TikTok?”

• 26 Jun 2023
• Research & Ideas

Want to Leave a Lasting Impression on Customers? Don't Forget the (Proverbial) Fireworks

Some of the most successful customer experiences end with a bang. Julian De Freitas provides three tips to help businesses invest in the kind of memorable moments that will keep customers coming back.

• 31 May 2023

With Predictive Analytics, Companies Can Tap the Ultimate Opportunity: Customers’ Routines

Armed with more data than ever, many companies know what key customers need. But how many know exactly when they need it? An analysis of 2,000 ridesharing commuters by Eva Ascarza and colleagues shows what's possible for companies that can anticipate a customer's routine.

• 30 May 2023

Can AI Predict Whether Shoppers Would Pick Crest Over Colgate?

Is it the end of customer surveys? Definitely not, but research by Ayelet Israeli sheds light on the potential for generative AI to improve market research. But first, businesses will need to learn to harness the technology.

• 24 Apr 2023

What Does It Take to Build as Much Buzz as Booze? Inside the Epic Challenge of Cannabis-Infused Drinks

The market for cannabis products has exploded as more states legalize marijuana. But the path to success is rife with complexity as a case study about the beverage company Cann by Ayelet Israeli illustrates.

• 07 Apr 2023

When Celebrity ‘Crypto-Influencers’ Rake in Cash, Investors Lose Big

Kim Kardashian, Lindsay Lohan, and other entertainers have been accused of promoting crypto products on social media without disclosing conflicts. Research by Joseph Pacelli shows what can happen to eager investors who follow them.

• 10 Feb 2023

COVID-19 Lessons: Social Media Can Nudge More People to Get Vaccinated

Social networks have been criticized for spreading COVID-19 misinformation, but the platforms have also helped public health agencies spread the word on vaccines, says research by Michael Luca and colleagues. What does this mean for the next pandemic?

• 02 Feb 2023

Why We Still Need Twitter: How Social Media Holds Companies Accountable

Remember the viral video of the United passenger being removed from a plane? An analysis of Twitter activity and corporate misconduct by Jonas Heese and Joseph Pacelli reveals the power of social media to uncover questionable situations at companies.

• 06 Dec 2022

Latest Isn’t Always Greatest: Why Product Updates Capture Consumers

Consumers can't pass up a product update—even if there's no improvement. Research by Leslie John, Michael Norton, and Ximena Garcia-Rada illustrates the powerful allure of change. Are we really that naïve?

• 29 Nov 2022

How Much More Would Holiday Shoppers Pay to Wear Something Rare?

Economic worries will make pricing strategy even more critical this holiday season. Research by Chiara Farronato reveals the value that hip consumers see in hard-to-find products. Are companies simply making too many goods?

• 26 Oct 2022

How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)

Influencers aspire to turn "likes" into dollars through brand sponsorships, but these deals can erode their reputations, says research by Shunyuan Zhang. Marketers should seek out authentic voices on YouTube, not necessarily those with the most followers.

• 25 Oct 2022

Is Baseball Ready to Compete for the Next Generation of Fans?

With its slower pace and limited on-field action, major league baseball trails football in the US, basketball, and European soccer in revenue and popularity. Stephen Greyser discusses the state of "America's pastime."

• 18 Oct 2022

When Bias Creeps into AI, Managers Can Stop It by Asking the Right Questions

Even when companies actively try to prevent it, bias can sway algorithms and skew decision-making. Ayelet Israeli and Eva Ascarza offer a new approach to make artificial intelligence more accurate.

• 08 Aug 2022

Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS

Few companies can boast a customer base as loyal and engaged as BTS fans. In a case study, Doug Chung shares what marketers can learn from the boyband's savvy use of social media and authentic connection with listeners.

• 30 Jun 2022

Peloton Changed the Exercise Game. Can the Company Push Through the Pain?

When COVID-19 closed gyms, seemingly everyone rushed to order a Peloton bike and claim a spot on the company's signature leader board. And then things quickly went downhill. A case study by Robert Dolan looks at the tough road the exercise equipment maker faces.

• 30 Nov 2021

TikTok: Super App or Supernova?

TikTok’s parent company, ByteDance, was launched in 2012 around the simple idea of helping users entertain themselves on their smartphones while on the Beijing Subway. By May 2020, TikTok operated in 155 countries and had roughly 1 billion monthly active users, placing it in the top ranks of digital platforms globally. But the app had drawn the attention of competitors, regulators, and politicians, especially in the US, where commercial success was critical to its long-term enterprise value. Would TikTok become the first “Super App” with a global footprint, or did it run the risk of becoming a supernova that shone brightly only for a passing moment? Harvard Business School senior lecturer Jeffrey Rayport discusses these strategic challenges in his case, “TikTok in 2020: Super App or Supernova?” Open for comment; 0 Comments.

• 29 Sep 2021

For Entrepreneurs, Blown Deadlines Can Crush Big Ideas

After a successful launch, entrepreneurs struggle to anticipate the complexities of product upgrades, says research by Andy Wu and Aticus Peterson. They offer three tips to help startups avoid disastrous delays. Open for comment; 0 Comments.

• 13 Jul 2021

Outrage Spreads Faster on Twitter: Evidence from 44 News Outlets

When it comes to social sharing, doom-and-gloom tweets beat sunshine and rainbows, says research by Amit Goldenberg. Is it time to send in the positivity police? Open for comment; 0 Comments.

• 04 Jan 2021
• Working Paper Summaries

The Twofold Effect of Customer Retention in Freemium Settings

Many digital products offer “freemiums”: that is, part of the product for free, often with advertising, and an enhanced customer experience for payment. This research, in a mobile game context, shows the importance of recognizing the short- and long-term effects on customer retention when managing the tradeoffs between free and paid aspects of freemium products.

147 Best Social Media Research Topics To Beat The Trend In 2023

With the advancement of technology, social media has become an essential part of our lives. It provides a platform for people to express themselves and share their thoughts with others. It also allows people to connect on a global scale. Social media has helped to make the world smaller and more connected.

Social Media is essential in many industries today – from marketing, advertising, and public relations to education, healthcare, and even entertainment. Social Media is now so widespread that it has become a necessity for businesses.

As writers who have a lot of knowledge regarding  custom writing services  would share what we know about social media research topics that can make your day.

Table of Contents

Social Media Research: Related To Trends, Privacy, Psychology and more

We are rooting for you to leave your competition behind in your research. That is why we have 147 of the most engaging social media research topics that work as a muse and introduce you to an uncanny inspiration. Let’s go ahead and discover together!

Trendy Social Media Research Topics

Have you been following the trends lately? If the answer is no, you don’t need to panic. We’ve extracted all of the trendy social media topics for you.

• What is quality management for social media?
• Branding and Social Media? How does it work? What are the best strategies?
• Use of the Internet networks, social networks, and mobile in 2021
• Facebook as a source of distribution of content and remote communication
• Training of professionals toward their audiences for social media platforms
• Facebook: A place of digital socialization among top social media sites
• The place of social networks in journalistic information
• The positive aspects of the Internet and social networks
• Increasing impact and importance of social media networks
• The future of social media: Would Facebook remain a monopoly?
• The negative aspects of social media sites and the internet
• Instagram vs. Facebook: A complete research on features. Which is better?
• The rise in popularity of TikTok
• Role of social media politics in the society

Read More:  Accounting Research Topics

Social Media Platforms Research Topics Related Journalism

Social media and journalism go side by side. How can it be? Well, these research topics for social media research papers will give you an idea:

• News and citizenship in the digital age
• Mutations in journalism in the digital age
• What is multimedia journalism? How can social media be a part of it?
• Rise of influence of journalists with social media sites
• Do we still need journalists in the time of social media sites?
• What role can social media sites play in overcoming the impact of toxic journalism?
• How to deal with the swarming misinformation on social media?

Read More:  Research Paper Topics

Social Media Research Topics For Psychology

Social media research can be written for many  psychological research topics  as well.

• Temptations of Social Media and its effects on marriages
• Is social media leading spouses to infidelity?
• The Internet is a free universe without any control. How to make your mental health a priority in the social media dilemma?
• Social media addiction and its impact on mental health
• Has social media increased the cases of mental health problems? Prove write or wrong with analytics and data.
• How Social Media is isolating children from parents and teachers
• The psychology behind social media addiction
• The positive aspects of the Internet and social networks on mental health
• Do you think that the Internet, in general, and social networks pose Psychological risks for an individual?
• How social media is affecting family mental health
• Mental health problems in adolescents caused by Social Media
• Symptoms of anxiety, depression, and loneliness in people who spend 3-6 hours a day on Social Media
• Best and safest social media websites
• The dangers of social media addiction to mental health
• Isolation and radicalization are rising because of Social Media
• How social media is different than mass media?
• Nazi and fascist presence on social media: Campaigns against minority
• The psychology behind online hate speech and bullying
• Can social media lead to lower self-esteem?

Read More:  Business Research Topics

Social Behavior And Social Media Research Topics

Social media has been a significant impact on our social behavior.  Writing a research paper  on this topic could do wonders. Let’s explore more on that.

• The benefits of social networks in social lives
• Why do young people use social networks?
• How people’s behavior differs on multiple social media websites
• Behavior of people who have been victims of cyberbullying on social networks
• The social response to cyberbullying and online harassment through social networks
• An examination of the mental health implications of social networks
• What is the impact of Social Media on our happiness?
• As a result of social media, we need more time to concentrate.
• As a result of the extensive use of social media, we experience a decline in the quality of our sleep.
• The adverse effects of Instagram and Snapchat on our self-esteem and self-confidence
• As a result of social media, people are more likely to experience depression, loneliness, and isolation.
• Virtual worlds pose a threat to our brains because of the overload of information they provide
• What are the chances of social networks improving for us in the future?
• Which social networks are trustworthy, and which are untrustworthy?
• How much time do we spend on social media, and is it bad for us?

Read More:  Nursing Research Topics

Social Media Research Topics Related To Activism

• Be it  social work topics  or activism themes, you can see that social media papers has helped us in more than one way.
• Respect for freedom of expression
• The wave of publications of feminist works powered and empowered by social Media.
• Social Media is the origin of vast protest movements.
• Role of social media in Arab Spring
• How Wael Ghonim changed the fate of Egypt with the help of Social media?
• Conduct relevant campaigns based on an analysis of digital news
• A campaign that conveys solid values and convictions is an activist marketing campaign.
• Activists can use social platforms as practical tools.
• Increasingly engaged social media users can spread moral messages more widely.
• As fake news becomes more prevalent, activism becomes more critical.
• Youth of Generation Z: more aggressive than ever? In what ways does online aggression originate?
• How social media creates more opportunities for marginalized societies
• Managing a positive social media political campaign
• The most effective way to be a better ally for people of color
• What role does body diversity play outside of fashion?
• Even though sexual racism affects everyone, it is a phenomenon that must be addressed

Read More:  Qualitative Research Topics

Social Media Research Topics On Cyber Security and Privacy

Security and privacy are now a fundamental human rights in the virtual world. You can contribute by  writing a thesis for your research paper  to promote online security awareness.

• Security regulation of social networks
• The essential protection of Internet users and social cohesion
• Security risks involved in using social networks like Facebook
• Can terrorists use social media to provoke violence? How can we deal with it?
• The morality of social networks, sensitivity, and responsibility
• Bullying and Harassment in social mass media
• How to get over the social media addiction
• How to promote cyber security?
• Professional and private life: How to maintain family safety on Social Media
• How social media poses a threat to family privacy and security
• Barriers between professional and private life diminishing with social networks
• How secure privacy settings on social media are?
• Is social media impenetrable for hackers? The hanging sword of data leaks
• GBWhatsApp Data Leaks: A study on insecure methods leading to harmful privacy dangers
• Cybercrimes on social media: Identity theft

Read More:  US History Research Topics

Social Media Criminology Research Papers Topics

Cybercrime is one of the most talked about issues among  criminal justice research topics . Here are some of the most critical topics for social media criminology:

• How to report and prosecute cyberbullying in Social Media
• Using social networks to process information
• Advertising on YouTube is a popular method of cybercrime
• Using automatic publication functions on certain sites and forums for malicious purposes
• In the age of cybercrime, Twitter has become the preferred platform for advertising
• Cybercrime can be dealt with by acquiring both human and technical skills
• Definition, characteristics, and types of Social Media
• The Characteristics, Motivations, and Strategies of Cybercrime from a Criminological Perspective
• What are the forms of cyberbullying on social media and what can be done to prevent it?
• Defamation, the most common cybercrime handled by law enforcement
• Facebook and social media users should be aware of cybercrime and hoax information
• Cases of child prostitution on social media during the lead-up to elections
• Using Social media is dangerous because of hoaxes and low trust
• The use of information technology facilities as a means of committing crime
• Using social media to commit cybercrime is common
• Fraud Committed Through Social Media in Online Shops
• Child pornography and pedophilia: The Darkside of Social Media
• How can we control and put a stop to the  rise of cyberbullying against children on social media ?

Read More: High School Research Paper Topics

University Social Media Research Paper Topics

Whether you’re writing for a university or researching for high school research topics, you can always talk about social media. Won’t you love to write something about one of the favorite parts of your life, that is social media?

• The uses of digital social networks in the context of socio-educational support
• The contributions of social network analysis to the management of communities
• Social Media is a useful tool for evaluating and improving the functioning of piloted communities
• How can students deal with social media addiction?
• Innovation and social networks: new sociabilities for another sociality
• Creating a Science of the network through social media: A Case Study
• The social network as a space of hodological individuation
• Learning through social networks. How has social media presence helped adapt to changes after COVID?
• Role of Social Media in the time of the Coronavirus Pandemic

Read More:  Political Science Research Topics

Social Media Marketing Research Paper Topics

Next to  business research topics , most of the orders we receive are for social media marketing research. You would like some of the following examples for sure when writing for a social media research topic:

• The different types of advertisements used on social networks
• The presence of companies on social networks in the era of digitalization
• How to counter competition on social networks?
• How to deal with negative social media effect on your business
• Why is it essential to be able to stand out from others, and how to achieve this?
• How can such a social media marketing strategy have a lasting impact on a company’s reputation on the Internet?
• How does influencer marketing add value to brands?
• How the influencers have formed and transformed the modern market for gen-z entrepreneurs?
• Social media vs. mass media: Pros and cons for each of them
• Building your audience based on tweets, occupation, interests, and location
• How to define and manage audiences when working on social media marketing?
• How can social media insights keep you updated with modern trends?
• How to establish your analytical milestones while working with social media?
• How has Google Trends helped a business into a global transformation? A Case study
• Beating the boundaries with social media platforms. The global business boost on Facebook marketing
• Competition and social networks: how do companies stand out?
• How do companies choose the advertising method that suits them best?
• How has digitization made the use of the internet essential for the success of a company?

Social Media transformed our lives into something amazing. However, everything comes at a price. Regardless, of whatever aspects of social Media you are looking for, we are sure that you will find them in our social media research topics. If you need any further help, you can talk to us through Paper Perk  contact  page. We can help you with finding your  research topics , or any research help that you need.

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The future of social media in marketing

• Conceptual/Theoretical Paper
• Open access
• Published: 12 October 2019
• volume  48 ,  pages 79–95 ( 2020 )

You have full access to this open access article

• Gil Appel 1 ,
• Lauren Grewal 2 ,
• Rhonda Hadi 3 &
• Andrew T. Stephen 3 , 4  

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551 Citations

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Cite this article

Social media allows people to freely interact with others and offers multiple ways for marketers to reach and engage with consumers. Considering the numerous ways social media affects individuals and businesses alike, in this article, the authors focus on where they believe the future of social media lies when considering marketing-related topics and issues. Drawing on academic research, discussions with industry leaders, and popular discourse, the authors identify nine themes, organized by predicted imminence (i.e., the immediate, near, and far futures), that they believe will meaningfully shape the future of social media through three lenses: consumer, industry, and public policy. Within each theme, the authors describe the digital landscape, present and discuss their predictions, and identify relevant future research directions for academics and practitioners.

Avoid common mistakes on your manuscript.

Introduction

Social media is used by billions of people around the world and has fast become one of the defining technologies of our time. Facebook, for example, reported having 2.38 billion monthly active users and 1.56 billion daily active users as of March 31, 2019 (Facebook 2019 ). Globally, the total number of social media users is estimated to grow to 3.29 billion users in 2022, which will be 42.3% of the world’s population (eMarketer 2018 ). Given the massive potential audience available who are spending many hours a day using social media across the various platforms, it is not surprising that marketers have embraced social media as a marketing channel. Academically, social media has also been embraced, and an extensive body of research on social media marketing and related topics, such as online word of mouth (WOM) and online networks, has been developed. Despite what academics and practitioners have studied and learned over the last 15–20 years on this topic, due to the fast-paced and ever-changing nature of social media—and how consumers use it—the future of social media in marketing might not be merely a continuation of what we have already seen. Therefore, we ask a pertinent question, what is the future of social media in marketing?

Addressing this question is the goal of this article. It is important to consider the future of social media in the context of consumer behavior and marketing, since social media has become a vital marketing and communications channel for businesses, organizations and institutions alike, including those in the political sphere. Moreover, social media is culturally significant since it has become, for many, the primary domain in which they receive vast amounts of information, share content and aspects of their lives with others, and receive information about the world around them (even though that information might be of questionable accuracy). Vitally, social media is always changing. Social media as we know it today is different than even a year ago (let alone a decade ago), and social media a year from now will likely be different than now. This is due to constant innovation taking place on both the technology side (e.g., by the major platforms constantly adding new features and services) and the user/consumer side (e.g., people finding new uses for social media) of social media.

What is social media?

Definitionally, social media can be thought of in a few different ways. In a practical sense, it is a collection of software-based digital technologies—usually presented as apps and websites—that provide users with digital environments in which they can send and receive digital content or information over some type of online social network. In this sense, we can think of social media as the major platforms and their features, such as Facebook, Instagram, and Twitter. We can also in practical terms of social media as another type of digital marketing channel that marketers can use to communicate with consumers through advertising. But we can also think of social media more broadly, seeing it less as digital media and specific technology services, and more as digital places where people conduct significant parts of their lives. From this perspective, it means that social media becomes less about the specific technologies or platforms, and more about what people do in these environments. To date, this has tended to be largely about information sharing, and, in marketing, often thought of as a form of (online) word of mouth (WOM).

Building on these definitional perspectives, and thinking about the future, we consider social media to be a technology-centric—but not entirely technological—ecosystem in which a diverse and complex set of behaviors, interactions, and exchanges involving various kinds of interconnected actors (individuals and firms, organizations, and institutions) can occur. Social media is pervasive, widely used, and culturally relevant. This definitional perspective is deliberately broad because we believe that social media has essentially become almost anything—content, information, behaviors, people, organizations, institutions—that can exist in an interconnected, networked digital environment where interactivity is possible. It has evolved from being simply an online instantiation of WOM behaviors and content/information creation and sharing. It is pervasive across societies (and geographic borders) and culturally prominent at both local and global levels.

Throughout the paper we consider many of the definitional and phenomenological aspects described above and explore their implications for consumers and marketing in order to address our question about the future of marketing-related social media. By drawing on academic research, discussions with industry leaders, popular discourse, and our own expertise, we present and discuss a framework featuring nine themes that we believe will meaningfully shape the future of social media in marketing. These themes by no means represent a comprehensive list of all emerging trends in the social media domain and include aspects that are both familiar in extant social media marketing literature (e.g., online WOM, engagement, and user-generated content) and emergent (e.g., sensory considerations in human-computer interaction and new types of unstructured data, including text, audio, images, and video). The themes we present were chosen because they capture important changes in the social media space through the lenses of important stakeholders, including consumers, industry/practice, and public policy.

In addition to describing the nature and consequences of each theme, we identify research directions that academics and practitioners may wish to explore. While it is infeasible to forecast precisely what the future has in store or to project these on a specific timeline, we have organized the emergent themes into three time-progressive waves, according to imminence of impact (i.e., the immediate, near, and far future). Before presenting our framework for the future of social media in marketing and its implications for research (and practice and policy), we provide a brief overview of where social media currently stands as a major media and marketing channel.

Social media at present

The current social media landscape has two key aspects to it. First are the platforms—major and minor, established and emerging—that provide the underlying technologies and business models making up the industry and ecosystem. Second are the use cases; i.e., how various kinds of people and organizations are using these technologies and for what purposes.

The rise of social media, and the manner in which it has impacted both consumer behavior and marketing practice, has largely been driven by the platforms themselves. Some readers might recall the “early days” of social media where social networking sites such as MySpace and Friendster were popular. These sites were precursors to Facebook and everything else that has developed over the last decade. Alongside these platforms, we continue to have other forms of social media such as messaging (which started with basic Internet Relay Chat services in the 1990s and the SMS text messaging built into early digital mobile telephone standards in the 2000s), and asynchronous online conversations arranged around specific topics of interest (e.g., threaded discussion forums, subreddits on Reddit). More recently, we have seen the rise of social media platforms where images and videos replace text, such as Instagram and Snapchat.

Across platforms, historically and to the present day, the dominant business model has involved monetization of users (audiences) by offering advertising services to anyone wishing to reach those audiences with digital content and marketing communications. Prior research has examined the usefulness of social media (in its various forms) for marketing purposes. For example, work by Trusov et al. ( 2009 ) and Stephen and Galak ( 2012 ) demonstrated that certain kinds of social interactions that now happen on social media (e.g., “refer a friend” features and discussions in online communities) can positively affect important marketing outcomes such as new customer acquisition and sales. More recently, the value of advertising on social media continues to be explored (e.g., Gordon et al. 2019 ), as well as how it interacts with other forms of media such as television (e.g., Fossen and Schweidel 2016 , 2019 ) and affects new product adoption through diffusion of information mechanisms (e.g., Hennig-Thurau et al. 2015 ).

Although the rise (and fall) of various kinds of social media platforms has been important for understanding the social media landscape, our contention is that understanding the current situation of social media, at least from a marketing perspective, lies more in what the users do on these platforms than the technologies or services offered by these platforms. Presently, people around the world use social media in its various forms (e.g., news feeds on Facebook and Twitter, private messaging on WhatsApp and WeChat, and discussion forums on Reddit) for a number of purposes. These can generally be categorized as (1) digitally communicating and socializing with known others, such as family and friends, (2) doing the same but with unknown others but who share common interests, and (3) accessing and contributing to digital content such as news, gossip, and user-generated product reviews.

All of these use cases are essentially WOM in one form or another. This, at least, is how marketing scholars have mainly characterized social media, as discussed by Lamberton and Stephen ( 2016 ). Indeed, online WOM has been—and, we contend, will continue to be—important in marketing (e.g., in the meta-analysis by Babić Rosario et al. 2016 the authors found, on average, a positive correlation between online WOM and sales). The present perspective on social media is that people use it for creating, accessing, and spreading information via WOM to various types of others, be it known “strong ties” or “weak ties” in their networks or unknown “strangers.” Some extant research has looked at social media from the WOM perspective of the consequences of the transmission of WOM (e.g., creating a Facebook post or tweeting) on others (e.g., Herhausen et al. 2019 ; Stephen and Lehmann 2016 ), the impact of the type of WOM content shared on others’ behavior (e.g., Villarroel Ordenes et al. 2017 ; Villarroel Ordenes et al. 2018 ), and on the motivations that drive consumer posting on social media, including considerations of status and self-presentation (e.g., Grewal et al. 2019 ; Hennig-Thurau et al. 2004 ; Hollenbeck and Kaikati 2012 ; Toubia and Stephen 2013 ; Wallace et al. 2014 ).

While this current characterization of WOM appears reasonable, it considers social media only from a communications perspective (and as a type of media channel). However, as social media matures, broader social implications emerge. To appropriately consider the future, we must expand our perspective beyond the narrow communicative aspects of social media and consider instead how consumers might use it. Hence, in our vision for the future of social media in marketing in the following sections, we attempt to present a more expansive perspective of what social media is (and will become) and explain why this perspective is relevant to marketing research and practice.

Overview of framework for the future of social media in marketing

In the following sections we present a framework for the immediate, near, and far future of social media in marketing when considering various relevant stakeholders. Themes in the immediate future represent those which already exist in the current marketplace, and that we believe will continue shaping the social media landscape. The near future section examines trends that have shown early signs of manifesting, and that we believe will meaningfully alter the social media landscape in the imminent future. Finally, themes designated as being in the far future represent more speculative projections that we deem capable of long-term influence on the future of social media. The next sections delve into each of the themes in Table 1 , organized around the predicted imminence of these theme’s importance to marketing (i.e., the immediate, near, and far futures).

The immediate future

To begin our discussion on the direction of social media, in this section, we highlight three themes that have surfaced in the current environment that we believe will continue to shape the social media landscape in the immediate future. These themes—omni-social presence, the rise of influencers, and trust and privacy concerns—reflect the ever-changing digital and social media landscape that we presently face. We believe that these different areas will influence a number of stakeholders such as individual social media users, firms and brands that utilize social media, and public policymakers (e.g., governments, regulators).

Omni-social presence

In its early days, social media activity was mostly confined to designated social media platforms such as Facebook and Twitter (or their now-defunct precursors). However, a proliferation of websites and applications that primarily serve separate purposes have capitalized on the opportunity to embed social media functionality into their interfaces. Similarly, all major mobile and desktop operating systems have in-built social media integration (e.g., sharing functions built into Apple’s iOS). This has made social media pervasive and ubiquitous—and perhaps even omnipotent—and has extended the ecosystem beyond dedicated platforms.

Accordingly, consumers live in a world in which social media intersects with most aspects of their lives through digitally enabled social interactivity in such domains as travel (e.g., TripAdvisor), work (e.g., LinkedIn), food (e.g., Yelp), music (e.g., Spotify), and more. At the same time, traditional social media companies have augmented their platforms to provide a broader array of functionalities and services (e.g., Facebook’s marketplace, Chowdry 2018 ; WeChat’s payment system, Cheng 2017 ). These bidirectional trends suggest that the modern-day consumer is living in an increasingly “omni-social” world.

From a marketing perspective, the “omni-social” nature of the present environment suggests that virtually every part of a consumer’s decision-making process is prone to social media influence. Need recognition might be activated when a consumer watches their favorite beauty influencer trying a new product on YouTube. A consumer shopping for a car might search for information by asking their Facebook friends what models they recommend. A hungry employee might sift through Yelp reviews to evaluate different lunch options. A traveler might use Airbnb to book future accommodation. Finally, a highly dissatisfied (or delighted) airline passenger might rant (rave) about their experience on Twitter. While the decision-making funnel is arguably growing flatter than the aforementioned examples would imply (Cortizo-Burgess 2014 ), these independent scenarios illustrate that social media has the propensity to influence the entire consumer-decision making process, from beginning to end.

Finally, perhaps the greatest indication of an “omni-social” phenomenon is the manner in which social media appears to be shaping culture itself. YouTube influencers are now cultural icons, with their own TV shows (Comm 2016 ) and product lines (McClure 2015 ). Creative content in television and movies is often deliberately designed to be “gifable” and meme-friendly (Bereznak 2018 ). “Made-for-Instagram museums” are encouraging artistic content and experiences that are optimized for selfie-taking and posting (Pardes 2017 ). These examples suggest that social media’s influence is hardly restricted to the “online” world (we discuss the potential obsolescence of this term later in this paper), but is rather consistently shaping cultural artifacts (television, film, the arts) that transcend its traditional boundaries. We believe this trend will continue to manifest, perhaps making the term “social media” itself out-of-date, as it’s omni-presence will be the default assumption for consumers, businesses, and artists in various domains.

This omni-social trend generates many questions to probe in future research. For example, how will social interactivity influence consumer behavior in areas that had traditionally been non-social? From a practitioner lens, it might also be interesting to explore how marketers can strategically address the flatter decision-making funnel that social media has enabled, and to examine how service providers can best alter experiential consumption when anticipating social media sharing behavior.

The rise of new forms of social influence (and influencers)

The idea of using celebrities (in consumer markets) or well-known opinion leaders (in business markets), who have a high social value, to influence others is a well-known marketing strategy (Knoll and Matthes 2017 ). However, the omnipresence of social media has tremendously increased the accessibility and appeal of this approach. For example, Selena Gomez has over 144 million followers on Instagram that she engages with each of her posts. In 2018, the exposure of a single photo shared by her was valued at $3.4 million (Maxim 2018 ). However, she comes at a high price: one post that Selena sponsors for a brand can cost upwards of $800,000 (Mejia 2018 ). However, putting high valuations on mere online exposures or collecting “likes” for specific posts can be somewhat speculative, as academic research shows that acquiring “likes” on social media might have no effect on consumers’ attitudes or behaviors (John et al. 2017 ; Mochon et al. 2017 ). Moreover, Hennig-Thurau et al. ( 2015 ), show that while garnering positive WOM has little to no effect on consumer preferences, negative WOM can have a negative effect on consumer preferences.

While celebrities like Selena Gomez are possible influencers for major brands, these traditional celebrities are so expensive that smaller brands have begun, and will continue to, capitalize on the popularity and success of what are referred to as “micro-influencers,” representing a new form of influencers. Micro-influencers are influencers who are not as well-known as celebrities, but who have strong and enthusiastic followings that are usually more targeted, amounting anywhere between a few thousand to hundreds of thousands of followers (Main 2017 ). In general, these types of influencers are considered to be more trustworthy and authentic than traditional celebrities, which is a major reason influencer marketing has grown increasingly appealing to brands (Enberg 2018 ). These individuals are often seen as credible “experts” in what they post about, encouraging others to want to view the content they create and engage with them. Furthermore, using these influencers allows the brand via first person narration (compared to ads), which is considered warmer and more personal, and was shown to be more effective in engaging consumers (Chang et al. 2019 ).

Considering the possible reach and engagement influencers command on social media, companies have either begun embracing influencers on social media, or plan to expand their efforts in this domain even more. For example, in recent conversations we had with social media executives, several of them stated the growing importance of influencers and mentioned how brands generally are looking to incorporate influencer marketing into their marketing strategies. Further, recent conversations with executives at some globally leading brands suggest that influencer marketing spending by big brands continues to rise.

While influencer marketing on social media is not new, we believe it has a lot of potential to develop further as an industry. In a recent working paper, Duani et al. ( 2018 ) show that consumers enjoy watching a live experience much more and for longer time periods than watching a prerecorded one. Hence, we think live streaming by influencers will continue to grow, in broad domains as well as niche ones. For example, streaming of video game playing on Twitch, a platform owned by Amazon, may still be niche but shows no signs of slowing down. However, live platforms are limited by the fact that the influencers, being human, need to sleep and do other activities offline. Virtual influencers (i.e., “CGI” influencers that look human but are not), on the other hand, have no such limitations. They never get tired or sick, they do not even eat (unless it is needed for a campaign). Some brands have started exploring the use of virtual influencers (Nolan 2018 ), and we believe that in coming years, along with stronger computing power and artificial intelligence algorithms, virtual influencers will become much more prominent on social media, being able to invariably represent and act on brand values and engage with followers anytime.

There are many interesting future research avenues to consider when thinking about the role of influencers on social media. First, determining what traits and qualities (e.g., authenticity, trust, credibility, and likability) make sponsored posts by a traditional celebrity influencer, versus a micro-influencer, or even compared to a CGI influencer, more or less successful is important to determine for marketers. Understanding whether success has to do with the actual influencer’s characteristics, the type of content being posted, whether content is sponsored or not, and so on, are all relevant concerns for companies and social media platforms when determining partnerships and where to invest effort in influencers. In addition, research can focus on understanding the appeal of live influencer content, and how to successfully blend influencer content with more traditional marketing mix approaches.

Privacy concerns on social media

Consumer concerns regarding data privacy, and their ability to trust brands and platforms are not new (for a review on data privacy see Martin and Murphy 2017 ). Research in marketing and related disciplines has examined privacy and trust concerns from multiple angles and using different definitions of privacy. For example, research has focused on the connections between personalization and privacy (e.g., Aguirre et al. 2015 ; White et al. 2008 ), the relationship of privacy as it relates to consumer trust and firm performance (e.g., Martin 2018 ; Martin et al. 2017 ), and the legal and ethical aspects of data and digital privacy (e.g., Culnan and Williams 2009 ; Nill and Aalberts 2014 ). Despite this topic not seeming novel, the way consumers, brands, policy makers, and social media platforms are all adjusting and adapting to these concerns are still in flux and without clear resolution.

Making our understanding of privacy concerns even less straightforward is the fact that, across extant literature, a clear definition of privacy is hard to come by. In one commentary on privacy, Stewart ( 2017 ), defined privacy as “being left alone,” as this allows an individual to determine invasions of privacy. We build from this definition of privacy to speculate on a major issue in privacy and trust moving forward. Specifically, how consumers are adapting and responding to the digital world, where “being left alone” isn’t possible. For example, while research has shown benefits to personalization tactics (e.g., Chung et al. 2016 ), with eroding trust in social platforms and brands that advertise through them, many consumers would rather not share data and privacy for a more personalized experiences, are uncomfortable with their purchases being tracked and think it should be illegal for brands to be able to buy their data (Edelman 2018 ). These recent findings seem to be in conflict with previously established work on consumer privacy expectations. Therefore, understanding if previously studied factors that mitigated the negative effects of personalization (e.g., perceived utility; White et al. 2008 ) are still valued by consumers in an ever-changing digital landscape is essential for future work.

In line with rising privacy concerns, the way consumers view brands and social media is becoming increasingly negative. Consumers are deleting their social media presence, where research has shown that nearly 40% of digitally connected individuals admitted to deleting at least one social media account due to fears of their personal data being mishandled (Edelman 2018 ). This is a negative trend not only for social media platforms, but for the brands and advertisers who have grown dependent on these avenues for reaching consumers. Edelman found that nearly half of the surveyed consumers believed brands to be complicit in negative aspects of content on social media such as hate speech, inappropriate content, or fake news (Edelman 2018 ). Considering that social media has become one of the best places for brands to engage with consumers, build relationships, and provide customer service, it’s not only in the best interest of social media platforms to “do better” in terms of policing content, but the onus of responsibility has been placed on brands to advocate for privacy, trust, and the removal of fake or hateful content.

Therefore, to combat these negative consumer beliefs, changes will need to be made by everyone who benefits from consumer engagement on social media. Social media platforms and brands need to consider three major concerns that are eroding consumer trust: personal information, intellectual property and information security (Information Technology Faculty 2018 ). Considering each of these concerns, specific actions and initiatives need to be taken for greater transparency and subsequent trust. We believe that brands and agencies need to hold social media accountable for their actions regarding consumer data (e.g., GDPR in the European Union) for consumers to feel “safe” and “in control,” two factors shown necessary in cases of privacy concerns (e.g., Tucker 2014 ; Xu et al. 2012 ). As well, brands need to establish transparent policies regarding consumer data in a way that recognizes the laws, advertising restrictions, and a consumer’s right to privacy (a view shared by others; e.g., Martin et al. 2017 ). All of this is managerially essential for brands to engender feelings of trust in the increasingly murky domain of social media.

Future research can be conducted to determine consumer reactions to different types of changes and policies regarding data and privacy. As well, another related and important direction for future research, will be to ascertain the spillover effects of distrust on social media. Specifically, is all content shared on social media seen as less trustworthy if the platform itself is distrusted? Does this extend to brand messages displayed online? Is there a negative spillover effect to other user-generated content shared through these platforms?

The near future

In the previous section, we discussed three areas where we believe social media is immediately in flux. In this section, we identify three trends that have shown early signs of manifesting, and which we believe will meaningfully alter the social media landscape in the near, or not-too-distant, future. Each of these topics impact the stakeholders we mentioned when discussing the immediate social media landscape.

Combatting loneliness and isolation

Social media has made it easier to reach people. When Facebook was founded in 2004, their mission was “to give people the power to build community and bring the world closer together... use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them” (Facebook 2019 ). Despite this mission, and the reality that users are more “connected” to other people than ever before, loneliness and isolation are on the rise. Over the last fifty years in the U.S., loneliness and isolation rates have doubled, with Generation Z considered to be the loneliest generation (Cigna 2018 ). Considering these findings with the rise of social media, is the fear that Facebook is interfering with real friendships and ironically spreading the isolation it was designed to conquer something to be considered about (Marche 2012 )?

The role of social media in this “loneliness epidemic” is being hotly debated. Some research has shown that social media negatively impacts consumer well-being. Specifically, heavy social media use has been associated with higher perceived social isolation, loneliness, and depression (Kross et al. 2013 ; Primack et al. 2017 ; Steers et al. 2014 ). Additionally, Facebook use has been shown to be negatively correlated with consumer well-being (Shakya and Christakis 2017 ) and correlational research has shown that limiting social media use to 10 min can decrease feelings of loneliness and depression due to less FOMO (e.g., “fear of missing out;” Hunt et al. 2018 ).

On the other hand, research has shown that social media use alone is not a predictor of loneliness as other factors have to be considered (Cigna 2018 ; Kim et al. 2009 ). In fact, while some research has shown no effect of social media on well-being (Orben et al. 2019 ), other research has shown that social media can benefit individuals through a number of different avenues such as teaching and developing socialization skills, allowing greater communication and access to a greater wealth of resources, and helping with connection and belonging (American Psychological Association 2011 ; Baker and Algorta 2016 ; Marker et al. 2018 ). As well, a working paper by Crolic et al. ( 2019 ) argues that much of the evidence of social media use on consumer well-being is of questionable quality (e.g., small and non-representative samples, reliance on self-reported social media use), and show that some types of social media use are positively associated with psychological well-being over time.

Managerially speaking, companies are beginning to respond as a repercussion of studies highlighting a negative relationship between social media and negative wellbeing. For example, Facebook has created “time limit” tools (mobile operating systems, such as iOS, now also have these time-limiting features). Specifically, users can now check their daily times, set up reminder alerts that pop up when a self-imposed amount of time on the apps is hit, and there is the option to mute notifications for a set period of time (Priday 2018 ). These different features seem well-intentioned and are designed to try and give people a more positive social media experience. Whether these features will be used is unknown.

Future research can address whether or not consumers will use available “timing” tools on one of many devices in which their social media exists (i.e., fake self-policing) or on all of their devices to actually curb behavior. It could also be the case that users will actually spend less time on Facebook and Instagram, but possibly spend that extra time on other competing social media platforms, or attached to devices, which theoretically will not help combat loneliness. Understanding how (and which) consumers use these self-control tools and how impactful they are is a potentially valuable avenue for future research.

One aspect of social media that has yet to be considered in the loneliness discussion through empirical measures, is the quality of use (versus quantity). Facebook ads have begun saying, “The best part of Facebook isn’t on Facebook. It’s when it helps us get together” (Facebook 2019 ). There have been discussions around the authenticity of this type of message, but at its core, in addition to promoting quantity differences, it’s speaking to how consumers use the platform. Possibly, to facilitate this message, social media platforms will find new ways to create friend suggestions between individuals who not only share similar interests and mutual friends to facilitate in-person friendships (e.g., locational data from the mobile app service). Currently there are apps that allow people to search for friends that are physically close (e.g., Bumble Friends), and perhaps social media will go in this same direction to address the loneliness epidemic and stay current.

Future research can examine whether the quantity of use, types of social media platforms, or the way social media is used causally impacts perceived loneliness. Specifically, understanding if the negative correlations found between social media use and well-being are due to the demographics of individuals who use a lot of social media, the way social media works, or the way users choose to engage with the platform will be important for understanding social media’s role (or lack of role) in the loneliness epidemic.

Integrated customer care

Customer care via digital channels as we know it is going to change substantially in the near future. To date, many brands have used social media platforms as a place for providing customer care, addressing customers’ specific questions, and fixing problems. In the future, social media-based customer care is expected to become even more customized, personalized, and ubiquitous. Customers will be able to engage with firms anywhere and anytime, and solutions to customers’ problems will be more accessible and immediate, perhaps even pre-emptive using predictive approaches (i.e., before a customer even notices an issue or has a question pop into their mind).

Even today, we observe the benefits that companies gain from connecting with customers on social media for service- or care-related purposes. Customer care is implemented in dedicated smartphone apps and via direct messaging on social media platforms. However, it appears that firms want to make it even easier for customers to connect with them whenever and wherever they might need. Requiring a customer to download a brand specific app or to search through various social media platforms to connect with firms through the right branded account on a platform can be a cumbersome process. In those cases, customers might instead churn or engage in negative WOM, instead of connecting with the firm to bring up any troubles they might have.

The near future of customer care on social media appears to be more efficient and far-reaching. In a recent review on the future of customer relationship management, Haenlein ( 2017 ) describes “invisible CRM” as future systems that will make customer engagement simple and accessible for customers. New platforms have emerged to make the connection between customer and firm effortless. Much of this is via instant messaging applications for businesses, which several leading technology companies have recently launched as business-related features in existing platforms (e.g., contact business features in Facebook Messenger and WhatsApp or Apple’s Business Chat).

These technologies allow businesses to directly communicate via social media messaging services with their customers. Amazon, Apple, Facebook, and Google are in the process, or have already released early versions of such platforms (Dequier 2018 ). Customers can message a company, ask them questions, or even order products and services through the messaging system, which is often built around chatbots and virtual assistants. This practice is expected to become more widespread, especially because it puts brands and companies into the social media messaging platforms their customers already use to communicate with others, it provides quicker—even instantaneous—responses, is economically scalable through the use of AI-driven chatbots, and, despite the use of chatbots, can provide a more personalized level of customer service.

Another area that companies will greatly improve upon is data collection and analysis. While it is true that data collection on social media is already pervasive today, it is also heavily scrutinized. However, we believe that companies will adapt to the latest regulation changes (e.g., GDPR in Europe, CCPA in California) and improve on collecting and analyzing anonymized data (Kakatkar and Spann 2018 ). Furthermore, even under these new regulations, personalized data collection is still allowed, but severely limits firm’s abilities to exploit consumers’ data, and requires their consent for data collection.

We believe that in the future, companies will be able recognize early indications of problems within customer chatter, behavior, or even physiological data (e.g., monitoring the sensors in our smart watches) before customers themselves even realize they are experiencing a problem. For example, WeWork, the shared workspace company, collects data on how workers move and act in a workspace, building highly personalized workspaces based on trends in the data. Taking this type of approach to customer care will enable “seamless service,” where companies would be able to identify and address consumer problems when they are still small and scattered, and while only a small number of customers are experiencing problems. Customer healthcare is a pioneer in this area, where using twitter and review sites were shown to predict poor healthcare quality (Greaves et al. 2013 ), listen to patients to analyze trending terms (Baktha et al. 2017 ; Padrez et al. 2016 ), or even predict disease outbreaks (Schmidt 2012 ).

Companies, wanting to better understand and mimic human interactions, will invest a lot of R&D efforts into developing better Natural Language Processing, voice and image recognition, emotional analysis, and speech synthesis tools (Sheth 2017 ). For example, Duplex, Google’s latest AI assistant, can already call services on its own and seamlessly book reservations for their users (Welch 2018 ). In the future, AI systems will act as human ability augmenters, allowing us to accomplish more, in less time, and better results (Guszcza 2018 ).

For marketers, this will reduce the need for call centers and agents, reducing points of friction in service and increasing the convenience for customers (Kaplan and Haenlein 2019 ). However, some raise the question that the increased dependence on automation may result in a loss of compassion and empathy. In a recent study, Force (2018) shows that interacting with brands on social media lowered people’s empathy. In response to such concerns, and to educate and incentivize people to interact with machines in a similar way they do with people, Google programmed their AI assistant to respond in a nicer way if you use a polite, rather than a commanding approach (Kumparak 2018 ). While this might help, more research is needed to understand the effect of an AI rich world on human behavior. As well, future research can examine how consumer generated data can help companies preemptively predict consumer distress. Another interesting path for research would be to better understand the difference in consumer engagement between the various platforms, and the long-term effects of service communications with non-human AI and IoT.

Social media as a political tool

Social media is a platform to share thoughts and opinions. This is especially true in the case of disseminating political sentiments. Famously, President Barack Obama’s victory in the 2008 election was partially attributed to his ability to drive and engage voters on social media (Carr 2008 ). Indeed, Bond et al. ( 2012 ) have shown that with simple interventions, social media platforms can increase targeted audiences’ likelihood of voting. Social media is considered one of the major drivers of the 2010 wave of revolutions in Arab countries, also known as the Arab Spring (Brown et al. 2012 ).

While social media is not new to politics, we believe that social media is transitioning to take a much larger role as a political tool in the intermediate future. First evidence for this could be seen in the 2016 U.S. presidential election, as social media took on a different shape, with many purported attempts to influence voter’s opinions, thoughts, and actions. This is especially true for then-candidate and now-President Donald Trump. His use of Twitter attracted a lot of attention during the campaign and has continued to do so during his term in office. Yet, he is not alone, and many politicians changed the way they work and interact with constituents, with a recent example of Congresswoman Alexandria Ocasio-Cortez that even ran a workshop for fellow congress members on social media (Dwyer 2019 ).

While such platforms allow for a rapid dissemination of ideas and concepts (Bonilla and Rosa 2015 ; Bode 2016 ), there are some, both in academia and industry that have raised ethical concerns about using social media for political purposes. Given that people choose who to follow, this selective behavior is said to potentially create echo chambers, wherein, users are exposed only to ideas by like-minded people, exhibiting increased political homophily (Bakshy et al. 2015 ). People’s preference to group with like-minded people is not new. Social in-groups have been shown to promote social identification and promote in-group members to conform to similar ideas (Castano et al. 2002 ; Harton and Bourgeois 2004 ). Furthermore, it was also shown that group members strongly disassociate and distance themselves from outgroup members (Berger and Heath 2008 ; White and Dahl 2007 ). Thus, it is not surprising to find that customized newsfeeds within social media exacerbate this problem by generating news coverage that is unique to specific users, locking them in their purported echo chambers (Oremus 2016 ).

While social media platforms admit that echo chambers could pose a problem, a solution is not clear (Fiegerman 2018 ). One reason that echo chambers present such a problem, is their proneness to fake news. Fake news are fabricated stories that try to disguise themselves as authentic content, in order to affect other social media users. Fake news was widely used in the 2016 U.S. elections, with accusations that foreign governments, such as Iran and Russia, were using bots (i.e., online automatic algorithms), to spread falsified content attacking Hillary Clinton and supporting President Trump (Kelly et al. 2018 ). Recent research has furthermore shown how the Chinese government strategically uses millions of online comments to distract the Chinese public from discussing sensitive issues and promote nationalism (King et al. 2017 ). In their latest incarnation, fake news uses an advanced AI technique called “Deep Fake” to generate ultra-realistic forged images and videos of political leaders while manipulating what those leaders say (Schwartz 2018 ). Such methods can easily fool even the sharpest viewer. In response, research has begun to explore ways that social media platforms can combat fake news through algorithms that determine the quality of shared content (e.g., Pennycook and Rand 2019 ).

One factor that has helped the rise of fake news is echo chambers. This occurs as the repeated sharing of fake news by group members enhance familiarity and support (Schwarz and Newman 2017 ). Repetition of such articles by bots can only increase that effect. Recent research has shown that in a perceived social setting, such as social media, participants were less likely to fact-check information (Jun et al. 2017 ), and avoided information that didn’t fit well with their intuition (Woolley and Risen 2018 ). Schwarz and Newman ( 2017 ) state that misinformation might be difficult to correct, especially if the correction is not issued immediately and the fake news has already settled into the minds of users. It was also shown that even a single exposure to fake news can create long term effect on users, making their effect larger than previously thought (Pennycook et al. 2019 ).

Notably, some research has found that exposure to opposing views (i.e., removing online echo chambers) may in fact increase (versus decrease) polarization (Bail et al. 2018 ). Accordingly, more work from policy makers, businesses, and academics is needed to understand and potentially combat political extremism. For example, policy makers and social media platforms will continually be challenged to fight “fake news” without censoring free speech. Accordingly, research that weighs the risk of limited freedom of expression versus the harms of spreading fake news would yield both theoretical and practically meaningful insights.

The far future

In this section, we highlight three emerging trends we believe will have a have long-term influence on the future of social media. Note that although we label these trends as being in the “far” future, many of the issues described here are already present or emerging. However, they represent more complex issues that we believe will take longer to address and be of mainstream importance for marketing than the six issues discussed previously under the immediate and near futures.

Increased sensory richness

In its early days, the majority of social media posts (e.g., on Facebook, Twitter) were text. Soon, these platforms allowed for the posting of pictures and then videos, and separate platforms dedicated themselves to focus on these specific forms of media (e.g., Instagram and Pinterest for pictures, Instagram and SnapChat for short videos). These shifts have had demonstrable consequences on social media usage and its consequences as some scholars suggest that image-based posts convey greater social presence than text alone (e.g., Pittman and Reich 2016 ). Importantly however, a plethora of new technologies in the market suggest that the future of social media will be more sensory-rich.

One notable technology that has already started infiltrating social media is augmented reality (AR). Perhaps the most recognizable examples of this are Snapchat’s filters, which use a device’s camera to superimpose real-time visual and/or video overlays on people’s faces (including features such as makeup, dog ears, etc.). The company has even launched filters to specifically be used on users’ cats (Ritschel 2018 ). Other social media players quickly joined the AR bandwagon, including Instagram’s recent adoption of AR filters (Rao 2017 ) and Apple’s Memoji messaging (Tillman 2018 ). This likely represents only the tip of the iceberg, particularly given that Facebook, one of the industry’s largest investors in AR technology, has confirmed it is working on AR glasses (Constine 2018 ). Notably, the company plans to launch a developer platform, so that people can build augmented-reality features that live inside Facebook, Instagram, Messenger and Whatsapp (Wagner 2017 ). These developments are supported by academic research suggesting that AR often provides more authentic (and hence positive) situated experiences (Hilken et al. 2017 ). Accordingly, whether viewed through glasses or through traditional mobile and tablet devices, the future of social media is likely to look much more visually augmented.

While AR allows users to interact within their current environments, virtual reality (VR) immerses the user in other places, and this technology is also likely to increasingly permeate social media interactions. While the Facebook-owned company Oculus VR has mostly been focusing on the areas of immersive gaming and film, the company recently announced the launch of Oculus Rooms where users can spend time with other users in a virtual world (playing games together, watching media together, or just chatting; Wagner 2018 ). Concurrently, Facebook Spaces allows friends to meet online in virtual reality and similarly engage with one another, with the added ability to share content (e.g., photos) from their Facebook profiles (Whigham 2018 ). In both cases, avatars are customized to represent users within the VR-created space. As VR technology is becoming more affordable and mainstream (Colville 2018 ) we believe social media will inevitably play a role in the technology’s increasing usage.

While AR and VR technologies bring visual richness, other developments suggest that the future of social media might also be more audible. A new player to the social media space, HearMeOut, recently introduced a platform that enables users to share and listen to 42-s audio posts (Perry 2018 ). Allowing users to use social media in a hands-free and eyes-free manner not only allows them to safely interact with social media when multitasking (particularly when driving), but voice is also said to add a certain richness and authenticity that is often missing from mere text-based posts (Katai 2018 ). Given that podcasts are more popular than ever before (Bhaskar 2018 ) and voice-based search queries are the fastest-growing mobile search type (Robbio 2018 ), it seems likely that this communication modality will accordingly show up more on social media use going forward.

Finally, there are early indications that social media might literally feel different in the future. As mobile phones are held in one’s hands and wearable technology is strapped onto one’s skin, companies and brands are exploring opportunities to communicate to users through touch. Indeed, haptic feedback (technology that recreates the sense of touch by applying forces, vibrations, or motions to the user; Brave et al. 2001 ) is increasingly being integrated into interfaces and applications, with purposes that go beyond mere call or message notifications. For example, some companies are experimenting with integrating haptics into media content (e.g., in mobile ads for Stoli vodka, users feel their phone shake as a woman shakes a cocktail; Johnson 2015 ), mobile games, and interpersonal chat (e.g., an app called Mumble! translates text messages into haptic outputs; Ozcivelek 2015 ). Given the high levels of investment into haptic technology (it is predicted to be a $20 billion industry by 2022; Magnarelli 2018 ) and the communicative benefits that stem from haptic engagement (Haans and IJsselsteijn 2006 ), we believe it is only a matter of time before this modality is integrated into social media platforms.

Future research might explore how any of the new sensory formats mentioned above might alter the nature of content creation and consumption. Substantively-focused researchers might also investigate how practitioners can use these tools to enhance their offerings and augment their interactions with customers. It is also interesting to consider how such sensory-rich formats can be used to bridge the gap between the online and offline spaces, which is the next theme we explore.

Online/offline integration and complete convergence

A discussion occurring across industry and academia is on how marketers can appropriately integrate online and offline efforts (i.e., an omnichannel approach). Reports from industry sources have shown that consumers respond better to integrated marketing campaigns (e.g., a 73% boost over standard email campaigns; Safko 2010 ). In academia meanwhile, the majority of research considering online promotions and advertisements has typically focused on how consumers respond to these strategies through online only measures (e.g., Manchanda et al. 2006 ), though this has begun to change in recent years with more research examining offline consequences to omnichannel strategies (Lobschat et al. 2017 ; Kumar et al. 2017 ).

Considering the interest in integrated marketing strategies over the last few years, numerous strategies have been utilized to follow online and offline promotions and their impacts on behavior such as the usage of hashtags to bring conversations online, call-to-actions, utilizing matching strategies on “traditional” avenues like television with social media. While there is currently online/offline integration strategies in marketing, we believe the future will go even further in blurring the lines between what is offline and online to not just increase the effectiveness of marketing promotions, but to completely change the way customers and companies interact with one another, and the way social media influences consumer behavior not only online, but offline.

For brands, there are a number of possible trends in omnichannel marketing that are pertinent. As mentioned earlier, a notable technology that has begun infiltrating social media is augmented reality (AR). In addition to what already exists (e.g., Snapchat’s filters, Pokémon Go), the future holds even more possibilities. For example, Ikea has been working to create an AR app that allows users to take photos of a space at home to exactly , down to the millimeter size and lighting in the room, showcase what a piece of furniture would look like in a consumer’s home (Lovejoy 2017 ). Another set of examples of AR comes from beauty company L’Oréal. In 2014 for the flagship L’Oréal Paris brand they released a mobile app called Makeup Genius that allowed consumers to virtually try on makeup on their phones (Stephen and Brooks 2018 ). Since then, they have developed AR apps for hair color and nail polish, as well as integrating AR into mobile ecommerce webpages for their luxury beauty brand Lancôme. AR-based digital services such as these are likely to be at the heart of the next stage of offline/online integration.

AR, and similar technology, will likely move above and beyond being a tool to help consumers make better decisions about their purchases. Conceivably, similar to promotions that currently exist to excitse consumers and create communities, AR will be incorporated into promotions that integrate offline and online actions. For example, contests on social media will advance to the stage where users get to vote on the best use of AR technology in conjunction with a brand’s products (e.g., instead of users submitting pictures of their apartments to show why they should win free furniture, they could use AR to show how they would lay out the furniture if they were to win it from IKEA).

Another way that the future of online/offline integration on social media needs to be discussed is in the sense of a digital self. Drawing on the extended self in the digital age (Belk 2013 ), the way consumers consider online actions as relevant to their offline selves may be changing. For example, Belk ( 2013 ) spoke of how consumers may be re-embodied through avatars they create to represent themselves online, influencing their offline selves and creating a multiplicity of selves (i.e., consumers have more choice when it comes to their self-representation). As research has shown how digital and social media can be used for self-presentation, affiliation, and expression (Back et al. 2010 ; Gosling et al. 2007 ; Toubia and Stephen 2013 ; Wilcox and Stephen 2012 ), what does it mean for the future if consumers can create who they want to be?

In addition, when considering digital selves, what does this mean for how consumers engage with brands and products? Currently, social media practice is one where brands encourage consumer engagement online (Chae et al. 2017 ; Godes and Mayzlin 2009 ), yet the implications for how these types of actions on the part of the brand to integrate online social media actions and real-life behavior play out are unclear. Research has begun to delve into the individual-level consequences of a consumer’s social media actions on marketing relevant outcomes (Grewal et al. 2019 ; John et al. 2017 ; Mochon et al. 2017 ; Zhang et al. 2017 ), however much is still unknown. As well, while there is recent work examining how the device used to create and view content online impacts consumer perceptions and behaviors (e.g., Grewal and Stephen 2019 ), to date research has not examined these questions in the context of social media. Therefore, future research could address how digital selves (both those held offline and those that only exist online), social media actions, and if the way consumers reach and use various platforms (i.e., device type, app vs. webpage, etc.) impact consumer behavior, interpersonal relationships, and brand-related measures (e.g., well-being, loyalty, purchase behaviors).

Social media by non-humans

The buzz surrounding AI has not escaped social media. Indeed, social bots (computer algorithms that automatically produce content and interact with social media users; Ferrara et al. 2016 ) have inhabited social media platforms for the last decade (Lee et al. 2011 ), and have become increasingly pervasive. For example, experts estimate that up to 15% of active Twitter accounts are bots (Varol et al. 2017 ), and that percentage appears to be on the rise (Romano 2018 ). While academics and practitioners are highly concerned with bot detection (Knight 2018 ), in the vast majority of current cases, users do not appear to recognize when they are interacting with bots (as opposed to other human users) on social media (Stocking and Sumida 2018 ). While some of these bots are said to be benign, and even useful (e.g., acting as information aggregators), they have also been shown to disrupt political discourse (as mentioned earlier), steal personal information, and spread misinformation (Ferrara et al. 2016 ).

Of course, social bots are not only a problem for social media users but are also a nagging concern plaguing marketers. Given that companies often assess marketing success on social media through metrics like Likes, Shares, and Clicks, the existence of bots poses a growing threat to accurate marketing metrics and methods for ROI estimation, such as attribution modelling (Bilton 2014 ). Similarly, when these bots act as “fake followers,” it can inflate the worth of influencers’ audiences (Bogost 2018 ). This can also be used nefariously by individuals and firms, as shown in a New York Times Magazine expose that documented the market used by some influencers to purchase such “fake” followers to inflate their social media reach (Confessore et al. 2018 ). As discussed above in relation to influencer marketing, where it has been commonplace for influencers to be paid for posts at rates proportionate to their follower counts, there have been perverse incentives to game the system by having non-human “fake” bot followers. This, however, erodes consumer trust in the social media ecosystem, which is a growing issue and a near-term problem for many firms using social media channels for marketing purposes.

However, there are instances when consumers do know they are interacting with bots, and do not seem to mind. For example, a number of virtual influencers (created with CGI, as mentioned earlier) seem to be garnering sizeable audiences, despite the fact they are clearly non-human (Walker 2018 ). One of the most popular of these virtual influencers, Lil Miquela, has over 1.5 million followers on Instagram despite openly confessing, “I am not a human being... I’m a robot” (Yurieff 2018 ). Future research might try to understand the underlying appeal of these virtual influencers, and the potential boundary conditions of their success.

Another category of social bots gaining increasing attention are therapy bots. These applications (e.g., “Woebot;” Molteni 2017 ) aim to support the mental health of users by proactively checking in on them, “listening” and chatting to users at any time and recommending activities to improve users’ wellbeing (de Jesus 2018 ). Similar bots are being used to “coach” users, and help them quit maladaptive behaviors, like smoking (e.g., QuitGenius; Crook 2018 ). Interestingly, by being explicitly non-human, these agents are perceived to be less judgmental, and might accordingly be easier for users to confide in.

Finally, the Internet of Things revolution has ushered in with it the opportunity for a number of tangible products and interfaces to “communicate” via social media. For example, in what started as a design experiment, “Brad,” a connected toaster, was given the ability to “communicate” with other connected toasters, and to tweet his “feelings” when neglected or under-used (Vanhemert 2014 ). While this experiment was deliberately designed to raise questions about the future of consumer-product relationships (and product-product “relationships”), the proliferation of autonomous tangible devices does suggest a future in which they have a “voice,” even in the absence of humans (Hoffman and Novak 2018 ).

Going forward, we believe the presence of bots on social media will be more normalized, but also more regulated (e.g., a recent law passed in California prevents bots from masquerading as humans; Smith 2018 ). Further, consumers and companies alike will be become increasingly interested in how bots communicate and interact with each other outside of human involvement. This brings up interesting potential research questions for academics and practitioners alike. How will the presence of non-humans change the nature of content creation and conversation in social media? And how should companies best account for the presence of non-humans in their attribution models?

Future research directions and conclusion

This article has presented nine themes pertinent to the future of social media as it relates to (and is perhaps influenced by) marketing. The themes have implications for individuals/consumers, businesses and organizations, and also public policymakers and governments. These themes, which represent our own thinking and a synthesis of views from extant research, industry experts, and popular public discourse, are of course not the full story of what the future of social media will entail. They are, however, a set of important issues that we believe will be worth considering in both academic research and marketing practice.

To stimulate future research on these themes and related topics, we present a summary of suggested research directions in Table 2 . These are organized around our nine themes and capture many of the suggested research directions mentioned earlier. As a sub-field within the field of marketing, social media is already substantial and the potential for future research—based on identified needs for new knowledge and answers to perplexing questions—suggests that this sub-field will become even more important over time. We encourage researchers to consider the kinds of research directions in Table 2 as examples of issues they could explore further. We also encourage researchers in marketing to treat social media as a place where interesting (and often very new) consumer behaviors exist and can be studied. As we discussed earlier in the paper, social media as a set of platform businesses and technologies is interesting, but it is how people use social media and the associated technologies that is ultimately of interest to marketing academics and practitioners. Thus, we urge scholars to not be overly enticed by the technological “shiny new toys” at the expense of considering the behaviors associated with those technologies and platforms.

Finally, while we relied heavily (though not exclusively) on North American examples to illustrate the emergent themes, there are likely interesting insights to be drawn by explicitly exploring cross-cultural differences in social media usage. For example, variations in regulatory policies (e.g., GDPR in the European Union) may lead to meaningful differences in how trust and privacy concerns manifest. Further, social media as a political tool might be more influential in regions where the mainstream media is notoriously government controlled and censored (e.g., as was the case in many of the Arab Spring countries). While such cross-cultural variation is outside the scope of this particular paper, we believe it represents an area of future research with great theoretical and practical value.

In reviewing the social media ecosystem and considering where it is heading in the context of consumers and marketing practice, we have concluded that this is an area that is very much still in a state of flux. The future of social media in marketing is exciting, but also uncertain. If nothing else, it is vitally important that we better understand social media since it has become highly culturally relevant, a dominant form of communication and expression, a major media type used by companies for advertising and other forms of communication, and even has geopolitical ramifications. We hope that the ideas discussed here stimulate many new ideas and research, which we ultimately hope to see being mentioned and shared across every type of social media platform.

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Acknowledgements

The authors thank the special issue editors and reviewers for their comments, and the Oxford Future of Marketing Initiative for supporting this research. The authors contributed equally and are listed in alphabetical order or, if preferred, order of Marvel superhero fandom from highest to lowest and order of Bon Jovi fandom from lowest to highest.

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Lauren Grewal

Saïd Business School, University of Oxford, Park End Street, Oxford, OX1 1HP, UK

Rhonda Hadi & Andrew T. Stephen

Monash Business School, Monash University, Melbourne, Australia

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Appel, G., Grewal, L., Hadi, R. et al. The future of social media in marketing. J. of the Acad. Mark. Sci. 48 , 79–95 (2020). https://doi.org/10.1007/s11747-019-00695-1

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71+ Research Paper Topics & Ideas for Marketing Students  

As a marketing student, you probably have access to a plethora of resources such as your college library and of course, the internet, to come up with great research paper topics.

However, the thought of writing your research paper can be daunting, especially if you’re still brainstorming and don’t know what to write about.

Just like any other piece of writing, start by keeping your audience in mind. Then, make a list of research paper topics that are more relevant to your interests, or a new under-developed field (for example; augmented reality, or people sentiments towards Artificial Intelligence), or a unique research topic that intrigues your audience.

But if you’re still struggling to pin down one out of the many research paper topics for your program, we’ll suggest a number of them for you to either choose from; or for you to take inspiration from and come up with your own.

Table of Contents

How to Choose the Best Research Paper Topics

Before we dive into the details, you’ll have to familiarize yourself with the basics. For starters, pick up a pen and paper and brainstorm different topics that you’d like to write about.

While personal interest is definitely important, we also suggest you opt for a topic that will intrigue your readers.  Here are a couple of factors you ought to keep in mind while selecting a topic:

Keeping your personal interest in mind

You probably won’t be able to write a stellar research paper if you’re not interested in the topic. Sit down with your peers and advisors to discuss possible ideas. It will be easier for you to discuss different themes once you’ve written down all your ideas in one place. If you’ve decided on a specific keyword for instance “consumer behaviour”, you can look for similar research papers on the internet.

A research paper isn’t a descriptive essay which you can drag aimlessly. Your research paper needs to be based on factual data and that’s only possible if you’ve conducted thorough research. While jotting down points for your first draft, ensure your statements are supported with references or examples citing credible academicals and research work.

Don’t leave it till the last day

A lot of students tend to undermine the writing process and leave for the last few days. Bear in mind that you can’t possibly write your entire research paper overnight. In order to succeed, you’ll have to devote sufficient amount of time to research.

Also, be prepared to schedule meetings with your advisor on a regular basis as you’re bound to require help along the way. At this point, make sure you only rely on credible sources that will support your dissertation.

Examples & List of Research Paper Topics

If you’re still unable to decide a topic of your interest, here is a list of 70 unique marketing research topics that you can use as marketing project topics for your MBA, or any other marketing course:

• How do organizations use CSR ( corporate social responsibility ) to reinforce brand equity?
• What manipulation tactics do brands use to get more customers?
• How can brand image be communicated via social media marketing?
• How can social media impact the buying choices of shoppers?
• Are consumers equipped to shield themselves from direct marketing strategies?
• Determine and analyze consumer buying behavior for [product name]
• How does advertising impact consumer behaviour?
• How does family orientation impact marketing communications?
• What characteristics do buyers look for when purchasing a product online?
• How does global marketing incorporate standardization?
• What attributes do consumers look for when comparing products online?
• How do financial institutions differentiate their goods and services on the basis of social class?
• Is direct marketing really the most effective form of marketing?
• What internet marketing trends can be expected for the future?
• How to marketing strategies differ across different cultures?
• Can brand advertising impact political campaigns?
• How do brands exploit impulsive buying?
• How does loyalty cards encourage sales and boost customer loyalty?
• Can well-marketed brands get away with selling substandard quality products?
• How is globalization having on impact on consumer behaviour?
• Impact of brand image on customer loyalty
• Brand attributes that lead to an increase in customer loyalty
• Successful marketing approaches that helped break through strong market monopoly
• Impact of cause marketing on brand affinity with young mothers
• Effect of consumer promotions and discount offerings on brand equity
• The outcomes of advertising in a recession
• Influence on Social Media advertising on consumer behaviour
• Effect of TV advertising on top of mind awareness
• Understanding customer perceptions around event sponsorships
• Does corporate social responsibility translate into sales?
• Canadians perspective on being targeted with mobile ads based on their browser history
• Is direct marketing welcomed by people?
• Are customers able to differentiate between various mortgage offering by competing banks?
• Does social media influence buying behaviour
• Do people like being click baited into sponsored posts?
• Understanding the impact of celebrity endorsements on ROI for CPG brands
• Women’s sentiments around comparison advertising
• How effective is comparison advertising to build brand equity?
• Do consumers prefer purchasing routine grocery products online?
• Is earned media perceived to be as important as it appears to be?
• What makes people want to share content to their friends?
• Understanding why content goes viral
• Marketing challenges around the evolving family structures
• Are we losing the emotional value and significance of money being in a cashless society?
• Is centralized global marketing a good idea for brand health in local markets?
• How is augmented reality going to enhance marketing experiences?
• How will artificial intelligence support in making better marketing decisions?
• Is immersion marketing through virtual reality technology going to be accepted?
• What does the luxury auto buyer look for in a car?
• How to instill a desire to purchase for customers in the luxury category
• Harmful effects of advertising to kids
• Impact of in-store branding on brand salience
• Effect marketing strategies for restaurant businesses
• Habit formation and ways to integrate new products in consumer lifestyles
• Is display advertising going to die?
• Can Snapchat help small business grow?
• How do customers perceive the brand who advertise on Instagram?
• The impact of humour in advertising
• Do customers pay attention to nutrition labels?
• What triggers impulse buying behaviour
• Essentials to sky rocket a new brand to heights of awareness
• The factors that lead to customer satisfaction in young adults
• Elements that help build an emotional connection with your audience
• How do males and females differ in their buying behaviour of mobile phones
• Does language targeting help in ethnic advertising?
• Customer Perceptions: Are well known brands good in quality?
• Is radio still an effective method of advertising?
• Rural vs Urban marketing challenges to be mindful of
• Impact of internal branding on employee retention and turnover
• An in-depth analysis of political marketing in Canada

More Categories of Research Topics

Still in need of some inspiration? Here are a few research paper areas that you can explore:

• Distribution
• Consumer Behavior
• Relationship Marketing
• Brand Management
• Nonprofit Marketing
• Market Segmentation & Targeting
• Internet Marketing
• Marketing Planning & Forecasting
• Product Design & Positioning
• Direct Marketing
• Advertising
• Purchasing & Materials Management

Hopefully, these marketing thesis topics will help you come up with a few topics of your own. If you’re still confused about which area, you’d like to work with, we suggest you consult your advisor for some additional help. Good luck!

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100 best marketing research topics for all.

Because of the many aspects of marketing, choosing marketing topics to write about may put one in a dicey situation. This article provides some hot topics in marketing that will help you select an area of focus and select relevant topics from that niche. From marketing research topics for college students to social issues in marketing, we have got you covered! So sit down and relax as we take you through the list of marketing research topics our professional writers prepared just for you!

Marketing Thesis Topics

Are you in need of well-thought-out marketing thesis topics and marketing dissertation topics? Then you’re in the right place! This list of marketing paper topics presented will give you a distinct thesis/dissertation.

• Analysis and determination of consumer buying behavior for Coca-Cola
• A study on famous well-marketed brands that got away with selling substandard quality products
• A study showing the impact of advertising on consumer behavior
• Brand advertising and political campaigns: a possible interwoven impact?
• A review of the outcomes of advertising in a recession
• Exhaustive research on how brands exploit impulsive buying
• A study of how celebrity endorsements on ROI affect CPG brands
• A survey of the impact of augmented reality on marketing experiences
• Critical research on how AI will help make better marketing decisions
• A study of the perspective and reception of Americans to targeted ads based on their browser history

Current Marketing Issues

There are numerous marketing issues around the world today. These global marketing issues threaten the survival of many businesses and the economy at large. Here is a list of current marketing issues!

• A decline in organic reach on social media platforms
• Difficulty in building a well-recognized brand name
• Getting readers to see content
• Understanding marketing results
• Marketing budgets included by BREXIT
• Optimizing business for voice search
• Bridging the technology gap
• Ensuring compliance with GDPR
• Overdependence of potential customers on amazon
• The effect of COVID-19 on the global economy

Marketing Research Topics

Getting marketing topics for research has been made considerably more comfortable with this list of marketing research paper topics. Ready to explore the marketing research topics we have, let’s delve right in!

• Exploring how organizations use corporate social responsibility (CSR) to reinforce brand equity
• The effect of social media on buying choices
• Online purchasing: a study of the product characteristics buyers look for
• An exploration of the differences in marketing strategies across cultures
• Manipulation tactics: how brands can get more customers
• A study of how customer loyalty is affected by brand image
• Analyzing how TV advertising affects the top of mind awareness
• Do people appreciate being click baited into sponsored posts?
• A study on how to make customers purchase goods and services in the luxury category

Digital Marketing Blog Topics

Digital marketing remains a very important aspect of marketing in the world today. Here are some very juicy digital marketing topics you can write a great blog on!

• 10 insightful differences between paid search and organic search
• Tips for promoting content on Pinterest
• SEO tactics to avoid like the plague
• How to increase your followers on social media
• Best tips to help you grow your paid social ROAS
• Why should you follow your competitors on social media?
• Dos and don’ts of social media marketing
• How to create content your audience will be eager to share

Marketing Essay Topics

• What is the most effective form of marketing?
• Internet marketing trends to expect in the future
• What important brand attributes lead to an increase in customer loyalty?
• A look into marketing approaches that broke through strong market monopoly
• The impact of social media on consumer buying behavior
• Comparison of advertising versus building brand equity
• Rebuilding trust in influencer marketing
• How to generate leads effectively

Content Marketing Topics

• 10 biggest graphic design mistakes companies make in their marketing pieces
• How to create captivating e-newsletters that people will pay attention to
• Repurposing marketing content for small businesses
• Working more micro-content into marketing efforts
• Multi-step versus one-step content marketing campaigns
• The five Cs when creating content marketing copy
• Creating compelling content marketing campaigns in 10 steps
• Content marketing: how to generate more leads and close sales

Strategic Marketing Problems

There are many marketing problems in companies and businesses that threaten to cripple the advancement of the industry. Here is a list of some marketing problems you may be willing to proffer solutions to.

• Inability to explain products or services delivered
• Not clearly defining a company’s market segment
• Lack of innovating commercial department
• Lack of business visibility
• Missing links between sales and marketing departments
• Lack of marketing plan
• Lack of personal branding, brand image, and professional reputation
• Thinking the company or business can survive without marketing

Marketing Blog Topics

• Facebook advertising: pros and cons
• 10 benefits of inbound marketing
• The most frustrating problems faced in inbound marketing
• How to generate subscribers for your blog faster than ever!
• 10 benefits of content marketing lead magnets
• Five video content marketing myths you must discard
• 30 social media campaign ideas from big brands

Controversial Marketing Topics

• Does google give preferential treatment to big brands?
• Does social media affect SEO ranking?
• Are grey SEO techniques safe?
• Are YouTube videos more engaging than TV ads?
• Are building e-mail lists still one of the best ways to sell?
• Will immersion marketing through VR technology to be accepted?

Sport Marketing Research Topics

Sports marketing continues to remain a significant source of revenue. Hence, research in this area will continue to stay relevant. Here are some sport marketing topics you could consider working on.

• How the extraordinary content offered by intelligent chatbots can help sports teams strengthen fan loyalty
• Emerging opportunities in sports marketing and how to capitalize on them
• How to effectively capitalize on the wearables market
• Should more women and children get into sports?
• Should seniors be allowed to participate in some games?

Marketing Presentation Topics

• Mastering in-house SEO
• The path to gaining and building customers trust
• Brand awareness versus ROI
• Effectively personalizing customer communications
• The best SEO strategies that increase site traffic

International Marketing Topics

Marketing connects the global world, and this is why it is essential to marketing development. Here are some international marketing topics to consider!

• The effect of globalization on consumer behavior
• How do international brands compare to local brands?
• Do international brands always have advantages over a local brand?
• Creating brand awareness by utilizing global event marketing
• How to market products on an international level

Marketing Plan Topics

• The importance of a marketing plan to the success of a business or product launch
• Building a tactical marketing plan
• How is a marketing strategy different from a marketing plan?
• Indispensable parts in writing a marketing plan

Ethical Issues In Marketing

• Targeted Ads based on browser history
• Immersion marketing through virtual reality
• The exploitation of impulsive buying
• Click baiting into sponsored posts

Affiliate Marketing Topics

• How to find profitable niches in affiliate marketing
• How to get readers interested in what you market
• How to build a personal website: the ultimate guide

Congratulations! We hope you have been able to guide you in choosing your desired topic in marketing successfully. Alo, you can check out our business topics. We wish you the best in your research!

Marketing Research Paper Topics

Marketing research paper topics can be wide-ranging and varied. From exploring the impact of digital marketing on consumer behavior to examining the effectiveness of traditional marketing techniques, there are many interesting topics to explore. Additionally, research can be conducted on the use of social media in marketing, the effectiveness of online advertising, or the impact of customer loyalty programs. Other topics may include the effectiveness of product placement in television and movies, the use of celebrity endorsements, or the impact of pricing strategies on consumer behavior. Whatever the topic, research should be conducted in a systematic and organized manner to ensure the most accurate and reliable results.

How to Select Marketing Research Paper Topics

Choosing the right topic for a marketing research paper can be a daunting task. With so many topics to choose from, it can be difficult to narrow down the choices and decide on the best one for your paper. 

Here are some tips to help you select the perfect topic for your marketing research paper: 

•  Brainstorm: Take some time to brainstorm and come up with a list of potential topics. Think about the current trends in marketing, the latest research, and any other topics that interest you. 
•  Research: Once you have a list of potential topics, do some research to narrow down your choices. Read up on the latest marketing research, look for case studies, and talk to industry experts. This will help you gain a better understanding of the topic and determine if it is suitable for your paper. 
•  Choose a Specific Topic: Once you have narrowed down your choices, choose a specific topic that you can focus on. Make sure that it is interesting and relevant to your research. 
•  Consider Your Audience: When selecting a topic, consider who your audience is and what they would be interested in reading about. This will help you choose a topic that is engaging and relevant to your audience. 
• Ask for Help: If you are still having trouble selecting a topic, don’t be afraid to ask for help. Talk to your professor or mentor and get their input on which topic would be best for your paper .  

By following these tips, you can easily select the perfect topic for your marketing research paper. Good luck!

List of Marketing Research Paper Topics

Marketing research is an important tool for businesses to gain insight into the needs of their customers and the market as a whole. Having a comprehensive list of marketing research paper topics can help businesses stay up-to-date on the latest trends and strategies. This list of topics includes a variety of topics related to marketing research, such as consumer behavior, market segmentation, competitive analysis, product development, and more. Each topic provides an opportunity to explore the various aspects of marketing research and gain a better understanding of the industry. With this list of topics, businesses can stay informed and develop the best strategies to reach their target audience. 

• Consumer Behavior
• Market Segmentation
• Competitive Analysis
• Product Development
• Brand Positioning
• Advertising Strategies
• Social Media Marketing
• Market Research Techniques
• Consumer Attitudes
• International Marketing
• Market Trends
• Pricing Strategies
• Customer Relationship Management
• Digital Marketing
• Market Forecasting
• Market Share Analysis
• Product Life Cycle
• Market Entry Strategies
• Market Sizing
• Customer Satisfaction

Digital Marketing Topics for Research Papers 

• The Impact of Digital Marketing on Brand Awareness
• The Role of Social Media in Digital Marketing
• The Effectiveness of Digital Advertising
• The Impact of Mobile Technology on Digital Marketing
• The Role of Search Engine Optimization in Digital Marketing
• The Use of Big Data in Digital Marketing
• The Impact of Digital Marketing on Customer Engagement
• The Role of Content Marketing in Digital Marketing
• The Effectiveness of Digital Marketing Strategies
• The Impact of Digital Marketing on Consumer Behaviour
• The Role of Artificial Intelligence in Digital Marketing
• The Use of Video in Digital Marketing
• The Impact of Digital Marketing on Sales
• The Role of Influencer Marketing in Digital Marketing
• The Effectiveness of Email Marketing
• The Impact of Digital Marketing on Customer Retention
• The Role of Social Media Analytics in Digital Marketing
• The Use of Voice Search in Digital Marketing
• The Impact of Digital Marketing on ROI
• The Role of Automation in Digital Marketing

Content Marketing Topics

• Create a content calendar
• Develop a content strategy
• Leverage social media
• Utilize influencer marketing
• Focus on customer experience
• Incorporate video content
• Optimize content for SEO
• Use interactive content
• Invest in content marketing tools
• Create a content hub
• Develop a content marketing plan
• Generate leads with content
• Analyze content performance
• Repurpose content
• Measure content ROI
• Create content for different stages of the customer journey
• Use content to build relationships
• Create content for different platforms
• Create content for different personas
• Leverage user-generated content

Strategic Marketing Problems 

• Defining the Target Market : One of the most important strategic marketing problems is defining the target market. Companies must identify who their target market is and how to reach them. This requires research, analysis, and understanding of the customer base.
• Developing an Effective Marketing Strategy : Developing an effective marketing strategy is essential to success. Companies must determine the best way to reach their target market, create a plan of action, and measure the results.
• Establishing a Brand Identity : Establishing a strong brand identity is key to success. Companies must create a unique and recognizable brand that resonates with their target market.
• Creating an Effective Advertising Campaign : Advertising is a key component of marketing. Companies must create an effective advertising campaign that resonates with their target market and drives sales.
• Leveraging Social Media : Social media is an important tool for marketing. Companies must leverage social media to reach their target market, create brand awareness, and drive sales.
• Measuring the Results of Marketing Efforts : Companies must measure the results of their marketing efforts to ensure they are achieving their goals. This requires tracking metrics such as website traffic, conversions, and sales.
• Optimizing the Customer Experience : Optimizing the customer experience is essential to success. Companies must create a positive customer experience that leads to loyalty and repeat business.
• Developing a Mobile Strategy : Developing a mobile strategy is essential in today’s world. Companies must create a mobile-friendly website and develop mobile apps to reach their target market.
• Creating Content That Resonates : Content is key to marketing success. Companies must create content that resonates with their target market and drives engagement.
• Utilizing Data and Analytics : Data and analytics are essential to success. Companies must utilize data and analytics to understand their target market, optimize their marketing efforts, and measure the results.
• Managing the Customer Lifecycle : Managing the customer lifecycle is essential to success. Companies must create a customer journey that leads to loyalty and repeat business. 
• Developing an Omni-Channel Strategy : Developing an omni-channel strategy is essential in today’s world. Companies must create a seamless experience across all channels to reach their target market.
• Establishing a Budget : Establishing a budget is essential to success. Companies must determine how much they can afford to spend on marketing and allocate resources accordingly.
• Utilizing Automation : Automation is a key component of marketing. Companies must utilize automation to streamline processes and increase efficiency.
• Creating a Personalized Experience : Creating a personalized experience is essential to success. Companies must create a personalized experience that resonates with their target market and drives sales.
• Implementing a CRM System : Implementing a CRM system is essential to success. Companies must utilize a CRM system to track customer data, manage relationships, and measure the results of their marketing efforts.
• Developing an Influencer Strategy : Developing an influencer strategy is essential in today’s world. Companies must identify influencers that resonate with their target market and create a plan of action to leverage their influence.
• Utilizing Digital Advertising : Digital advertising is a key component of marketing. Companies must utilize digital advertising to reach their target market and drive sales.
• Creating a Unique Selling Proposition : Creating a unique selling proposition is essential to success. Companies must create a unique value proposition that resonates with their target market and sets them apart from the competition.
• Establishing a Measurement System : Establishing a measurement system is essential to success. Companies must create a system to measure the results of their marketing efforts and track progress.

Marketing Presentation Topics 

• The Benefits of Social Media Marketing : Social media is an incredibly powerful tool for businesses of all sizes. This presentation will explore the various ways that companies can use social media to their advantage, from increasing brand awareness to driving sales.
• Content Marketing Strategies : Content marketing is a great way to engage with customers and build relationships. This presentation will look at the various strategies businesses can use to create content that resonates with their target audience.
• Digital Advertising : Digital advertising is a great way to reach a large number of potential customers. This presentation will explore the different types of digital advertising, from display ads to search engine marketing.
• Email Marketing : Email marketing is still an effective way to reach customers and build relationships. This presentation will look at the various strategies businesses can use to create effective email campaigns.
• Influencer Marketing : Influencer marketing is a great way to reach a large, engaged audience. This presentation will explore the different types of influencers, from celebrities to micro-influencers, and the various strategies businesses can use to work with them. 
• Mobile Marketing : Mobile marketing is an incredibly powerful tool for businesses of all sizes. This presentation will look at the various strategies businesses can use to reach their target audience on mobile devices.
• Search Engine Optimization : Search engine optimization (SEO) is an important part of any digital marketing strategy. This presentation will explore the various strategies businesses can use to optimize their website for search engines.
• Video Marketing : Video marketing is a great way to engage with customers and build relationships. This presentation will look at the various strategies businesses can use to create effective videos that resonate with their target audience.
• Visual Content Marketing : Visual content is a great way to engage with customers and build relationships. This presentation will explore the various strategies businesses can use to create visual content that resonates with their target audience.
• Voice Search Optimization : Voice search is becoming increasingly popular, and businesses need to optimize their websites for voice search. This presentation will look at the various strategies businesses can use to optimize their website for voice search.

Current Marketing Issues 

• Marketing is an ever-evolving field, and staying on top of the latest trends and challenges is essential for success.
• Here are the top 10 current marketing issues:
• Data Privacy: With the introduction of GDPR and other data privacy regulations, marketers must ensure they are compliant with all laws and regulations.
• Social Media: Social media is a powerful tool for marketing, but it can also be a double-edged sword. Marketers must be careful to use social media in an ethical and responsible way.
• Personalization: Consumers expect personalized experiences, and marketers must be able to deliver.
• Content Marketing: Content marketing is essential for building brand awareness and engaging customers.
• AI and Automation: AI and automation are becoming increasingly important for marketing, but marketers must be careful not to over-automate.
• Measurement and Analytics: Marketers must be able to measure and analyze their campaigns to ensure they are successful.
• Multi-Channel Marketing: Consumers are using multiple channels to interact with brands, and marketers must be able to reach them on all platforms.
• Customer Experience: Customer experience is becoming increasingly important, and marketers must be able to deliver a seamless experience across all touchpoints.
• Mobile Marketing: Mobile marketing is essential for reaching customers on the go, and marketers must be able to deliver a great mobile experience.
• Influencer Marketing: Influencer marketing is a powerful tool for reaching new audiences, but marketers must be careful to work with influencers who are a good fit for their brand.

The conclusion of a marketing research paper is an important part of the overall paper. It is the last chance to make a lasting impression on the reader and to summarize the key points of the paper. A good conclusion should be concise and clear, and should provide a summary of the main points discussed in the paper. It should also provide a call to action for the reader, such as a recommendation for further research or a suggestion for future marketing strategies. By providing a strong conclusion, the author can ensure that the reader has a clear understanding of the paper’s main points and can take away valuable information from the paper.

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150 Excellent Marketing Research Topics to Achieve Top Grades

Table of Contents

If you are a marketing student, then you will have to write several assignments on marketing research topics. Right now, are you looking for the best marketing research paper topics? Don’t worry! We know how difficult it is to search and find hot marketing topics. So, to help you, here, in this blog post, we have shared a list of exclusive marketing research topic ideas worthy of fetching top grades.

How to Write a Marketing Research Paper

Marketing is a complex field of study that focuses on the innovative activities used by a company to promote and sell its products or services to the target audience. When you are asked to write a marketing research paper, you can consider writing on topics from business marketing strategies, marketing issues, or any other research areas related to the field of marketing.

First, a good research topic is needed for writing an excellent marketing research paper. So, based on your interest, identify a perfect marketing topic with a wide research scope. After you have identified a marketing research topic, go ahead and do a complete analysis of the topic.

Before you begin writing your research paper, sketch an outline based on your research analysis. Then, with the help of the outline, draft a well-structured marketing research paper with components such as introduction, body, and conclusion. When writing your research paper, make sure to provide relevant evidence to claim your key arguments and also include examples and references to support your claim.

List of Marketing Research Paper Topics

In marketing, you have a lot of research areas to focus on. For writing your marketing research paper, you can consider choosing topics from marketing research areas on consumer behavior, digital marketing, distribution, influential marketing, and so on.

As marketing is a broad subject, identifying the best research topic from it might consume a lot of time. So, to make your topic selection process easier, here, we have grouped different categories and have listed some interesting marketing research topics for you to consider.

Explore the complete list of topics and pick an ideal marketing research topic that will help you score an A+ grade.

Marketing Research Paper Topics on Distribution

• Compare the distribution systems used by small companies and multinationals.
• Brand manipulation tactics that marketers used to get more clients.
• Analyzing the best distribution strategies for new companies in offshore marketing.
• Marketing mix application: A closer look at Facebook.
• The relationship between marketing research and business sales
• The best strategies for integrating new products into the targeted clients’ lifestyles?
• Is it effective to use Black Friday for driving sales?
• Modern business marketing tactics and paradigms.
• The main factors that determine customer satisfaction in young adults
• Mistakes to avoid when crafting new marketing distribution channels.
• How do businesses use technology in the marketing of distribution?
• What manipulation tactics do brands use to get more customers?
• How can social media impact the buying choices of shoppers?
• Discuss the pros and cons of offshore marketing
• Describe some best distribution strategies for new companies
• Compare and contrast reverse logistics and dual distribution channels
• Pros and cons of direct selling
• Evaluation of the most effective distribution channel to use for selling through intermediaries
• Compare and contrast the distribution mechanism in large-scale corporations and SMEs
• Discuss the strategies of Sensory marketing and their impact on advertising
• Opportunities and threats of marketing research in the twenty-first century
• Critical analysis of digital marketing trends over the past decade
• Discuss the future of traditional marketing channels

Marketing Research Topics on Consumer Behavior

• Analyze the consumer’s buying behavior for wedding suits.
• Analyze the importance of studying consumer behavior when taking your business abroad.
• The effects of women’s status on their buying behavior.
• How do ads influence consumer behavior?
• Using loyalty programs as tools of marketing.
• Are well-known brands always good in quality?
• Analyze marketing challenges in family-owned enterprises.
• Does the customer pay attention to product labels?
• Are customers properly equipped to protect themselves from direct marketing?
• Leadership in marketing teams.
• How does advertising impact consumer behavior?
• How does global marketing incorporate standardization?
• How to apply the Learning Model of Consumer Behavior in Marketing
• Compare and contrast the Engel-Kollat-Blackwell (EKB) model and the Hawkins-Stern impulse buying model
• Critical analysis of the Webster and Wind model of Consumer Behaviour
• How to use Sociological Model and Psychoanalytic Model to identify and track consumer behavior?
• Discuss the challenges associated with different consumer behavior models
• Review the effectiveness of the initiatives of Internet marketing critically
• Discuss the differences between digital marketing and traditional marketing
• Assess strategies, trends, and realities of digital marketing
• Investigate the impact of WOM (word-of-mouth) marketing on consumer behavior
• How influencer marketing helps companies to manage their reputation?

Impressive Market Research Topics

• Harmful impacts of advertising on children.
• Is radio a good method of advertising today?
• Marketing strategies used in the fashion industry.
• Is display marketing declining?
• Is centralized marketing for global brands a good idea?
• Analyze the strategies used in marketing baby and maternity products.
• Brand marketing and political campaigns.
• Evaluate the success factors in global marketing: A case study of Apple.
• Comparing the new market entry strategies: Uber versus Netflix.
• In-store branding and brand salience.
• How do marketing strategies differ across different cultures?
• How do brands exploit impulsive buying?

Internet Marketing Research Ideas

• Do customers prefer buying their products online?
• What are the latest trends in online marketing?
• What do customers look for when purchasing products online?
• Compare and contrast the effectiveness of traditional versus modern marketing strategies.
• Why does marketing content in online advertising go viral?
• How did Google’s mobile-first index affect online marketing?
• Online marketing and internet security.
• Can a business succeed without social media marketing?
• Why do you need to do competitor analysis to succeed in marketing your brand?
• Analyzing the effectiveness of Internet marketing in growing sales: A case study of American companies.
• Successful social media marketing approaches that helped break through the strong market monopoly
• Effect of TV Advertising on top of mind awareness

Influential Marketing Research Topics

• Is influencer marketing the most powerful form of marketing?
• Identify the most powerful promotion techniques.
• Relevance of Corporate Social Responsibility (CSR) in brand development.
• Analyze the most effective techniques to produce leads.
• Discuss the advantages and disadvantages of social media platforms.
• Video marketing is a new marketing trend
• What is the impression of click-baited sponsored content on the consumers?
• Briefly explain the content promotion of Pinterest.
• How do business sales and marketing research relate to one another?
• Analyze the significance of an email in marketing.
• Is direct marketing welcomed by people?
• Do people like being click-baited into sponsored posts?

Excellent Marketing Research Topics

• Marketing distribution channels and the mistakes you might avoid.
• The development and execution of investment banking in developing markets.
• Review Starbucks’ international market-entry strategy.
• Customer buying behavior and the sensory marketing role.
• The influence of performance management for both huge and diversified organizations.
• Gender influence on business startups.
• Logistic management and its inherent risks
• Conventional business marketing techniques and dimensions.
• Supply chain management and the impact of Information Technology.
• The benefits of a smartphone to understand customer thinking.
• Advertising and the application of humor.
• Significance of studying consumer behavior in an international business.
• Telemarketing- Evaluate the concept.
• Instagram versus Facebook- which is a better marketing platform?
• The impact of Brexit on the UK’s financial institutions.
• Women’s sentiments around comparison advertising
• Do consumers prefer purchasing routine grocery products online?

Best Marketing Research Topics

• What is the most effective form of marketing?
• Discuss the steps to implement Efficiency e-CRM.
• Study the influence of multinational trade agreements on the growth of developing economies.
• How does marketing content in online marketing get viral?
• Brand promotion and the use of celebrities- Discuss its impact on the ROI.
• The influence of Automated Service Interaction in retaining existing customers as well as attracting new ones.
• The influence of advertising on the recession period.
• Analyze the functions of mobile marketing.
• A look into marketing approaches that broke through strong market monopoly
• A study on how to make customers purchase goods and services in the luxury category
• Explain the concept of Artificial Intelligence in marketing.
• Comparison of advertising versus building brand equity
• Analysis of the consumer buying behavior for Coca-Cola.
• Manipulation tactics: how brands get more customers
• What makes people want to share content with their friends?
• Marketing challenges around the evolving family structures
• Is centralized global marketing a good idea for brand health in the local market

Read more: Top Human Resources Research Topics and Ideas for Students

Popular Marketing Research Paper Topics

• Creating compelling content marketing campaigns in 10 steps
• Working more micro-content into marketing efforts
• The five Cs when creating content marketing copy
• Repurposing marketing content for small businesses
• The 10 biggest graphic design mistakes companies make in their marketing pieces
• The benefits of inbound marketing
• Are YouTube videos more engaging than TV ads?
• Will immersion marketing through VR technology be accepted?
• Does social media affect SEO ranking?
• Social media campaign ideas from big brands
• How to generate subscribers for your blog faster than ever
• How to effectively capitalize on the wearables market
• The best SEO strategies that increase site traffic
• Creating brand awareness by utilizing global event marketing
• The importance of a marketing plan to the success of a business or product launch
• How to find profitable niches in affiliate marketing?
• How to market products on an international level?
• Are grey SEO techniques safe?
• Video content marketing myths you must discard
• An exploration of the differences in marketing strategies across cultures
• How is augmented reality going to enhance marketing experiences?
• Harmful effects of advertising to kids
• Effect marketing strategies for restaurant businesses

Innovative Marketing Research Topics

• Discuss the Environmental determinants of international market entry strategies.
• Conduct an ethical examination of advertising deception.
• Explain the determinants and benefits of global product marketing.
• Analyze the marketing strategies of non-profit organizations.
• Discuss the evolution of relationship marketing.
• Essential content marketing strategies for SMEs.
• Analyze the psychology of sports marketing.
• Discuss the efficiency and usage of Social media marketing communication.
• Analyze the impact of search engine optimization on web accessibility.
• Examine the rise of storytelling as an essential element of content marketing strategy.

Wrapping Up

Out of the different topics suggested in this blog post, go with any topic of your choice and craft a well-structured, informative marketing research paper deserving of an A+ grade. In case, you are unsure how to compose a research paper on marketing topics, quickly avail of our marketing assignment help service. On our platform, we have several writers who are experts in the field of marketing to offer assignment help as per your needs for all kinds of academic papers. Without compromising the quality, our subject professionals will prepare and deliver plagiarism-free marketing research papers ahead of the deadline and will assist you in boosting your overall academic scores.

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65 Social Marketing Essay Topic Ideas & Examples

🏆 best social marketing topic ideas & essay examples, 👍 good essay topics on social marketing, ⭐ simple & easy social marketing essay titles, 💯 free social marketing essay topic generator.

• Effects of Lack of Social Media Marketing on Papa Pita Bakery It is quite evident that the failure by the Papa pita bakery to market its products through social media has affected it in diverse ways.
• Social Media as an Effective Marketing Tool To bring out this significance of social media networks, the article will highlight the popularity of social media networks, how they can be used to collect views and how they can be used to show […]
• Social Networking and Marketing This is attributable to the capability and effectiveness of the social sites. The ability to use the social sites in providing clients with links to more information about the company is equally an advantage of […]
• The Use of Social Media in Marketing There is every indication that social media marketing is rapidly replacing the conventional marketing platforms that have been used for a long time. The dissemination of marketing messages is the main principle behind viral marketing […]
• Social Media Marketing Merits and Demerits The easy access to the internet can increase the use of the social networks. Subsequently, the access can enhance the sharing of information among the users of the social media.
• Concept of Online Social Media Marketing The link to the company website should be offered. The clients should be encouraged to visit the company website.
• Social Networks and Marketing It is also important to asses the popularity of the social network before using it to advertise a given product in order to ensure that it can reach the targeted customers. The social networks are […]
• Social Marketing Campaign on Domestic Violence In this marketing campaign strategy the focus would be centered on violence against women, as a form of domestic violence that is currently experience in many countries across the globe.
• Foxconn Company’s Social Marketing Although Foxconn is has reduced the rate of unemployment in China, the Company has faced a number of controversies regarding the working conditions of the employees.
• Social Marketing and Sustainability Since none of the drivers wanted to appear as young and immature as per the implication of the “pinkie” campaign, New South Wales experienced a significant reduction in speeding and cases of accidents.
• Social Media Marketing (SMM) as Networking Technique Modern technologies have been integral in supporting the growth and development of rapturous networking activities and Social Media has presently become one of the main issues in the business paradigm.
• Brandy Melville Social Media Marketing It is based on this that this project will attempt to establish an online social media marketing campaign for the company that encompasses a wide variety of online social media platforms in order to penetrate […]
• Social Media Marketing Plan: Subway Fast Food Attract The main objective of this digital marketing plan is to attract the younger customers’ market through the Subway’s website and a twitter fun page in order to increase the customer traffic in its stores.
• Social Marketing Pointing out these shortcomings of the first definition, Andreasen put forth an alternate definition of social marketing: Social marketing is the adaption of commercial marketing technologies to programs designed to influence the voluntary behaviour of […]
• The Successful Implementation of Social Networks for Fashion Marketing Marketers in the fashion industry are involved in researching about the current trends in the fashion world, the industries and the people concerned and also the reason as to why the trends are so popular.
• Social Marketing: Customer Relationship Management Stages of a customer life cycle relationship Customer relationship begins with identification followed by initialisation and marketing where the company presents opportunities to the customer. Utilisation is where the customer reviews the product and the […]
• Leisure Services Department Social Marketing The study will aim to increase the range of the target market share, volunteers to work in the communal leisure and parks, and the focus on needs and wants of the families in the community.
• Social Media Marketing and Promotion In conclusion, like the other firms operating in the clothing sector, Rock and Diesel are struggling to retain their market share.
• New Social Media Marketing Tools There are a great number of new media tools for marketing and advertising through social networking, including blogs, social bookmarking sites, and famous social networks. Social bookmarking is a process that provides a quick access […]
• Social Media as Part of PR & Marketing Strategy However, the organization can use social media to persuade the public to buy its products, to use its services and to trust its brand. Using social media as a means of public relations can, therefore, […]
• Mobile Social Media Marketing The advancements in the service sector, therefore, have occasioned the increased attention to the modern implementation of the mobile social constructs as better ways for companies to develop and enhance the global marketing trends.
• Framing and its Role in Social and Political Marketing Campaigns For example, in a classroom, the teacher is the sender of the message in most cases, and the students are the receivers.
• Social Media and Marketing This report aims to address social media and brand in areas of social media and brand development, new social media and brand community, sales transformation, and ethical issues.
• Social Media Marketing Plan In social media, monitoring refers to the method of tracking, measuring and evaluating the marketing activities of a company’s on the social platform.
• Social Media Marketing and Consumer Transactions The people who have liked these pages get to comment on some of the projects that the specific company has, they can give their ideas, and send messages directly to the company that is producing […]
• Digital Marketing and Social Media Strategy Objectives and Goals The main objective and goal of this digital marketing plan is to attract the European market through the tourism website and sell tour packages to tourists who have plans of visiting the […]
• Social Media Marketing: Facebook Important Components for Consideration by a Legally Astute Social Media Marketing Manager A marketing manager must firstly understand the knowledge that relates to specific regulations, tools, and the general resources involved during the use of […]
• Wet Seal Company’s Social Media Marketing Strategy Trends in the Future Season To choose some merchandise for the future season, it is necessary to analyze major trends of the future season in the world of fashion.
• Nike Company Social Media Marketing Nike promotes a large variety of women’s running shoes both in its website and in other social media sites. The company incorporates a number of attractive products in its social media marketing sites when promoting […]
• Las Vegas Hotel Industry: Social Media and Marketing The hotel industry in Las Vegas needs to employ social media in communication to relay the intended message to its potential consumers concerning the products offered by various hotels in the region.
• Social Media Marketing: Business Optimization The main problem that is experienced by many companies across the world is the increase in competition from rivals. In conclusion, it is clear that the use of online platforms to market products is gaining […]
• Social Media Marketing Attitude Survey These research questions helped me to decide the scope of the survey and questions to be included in the questionnaire. Firstly, I had to develop an understanding of the ethical issues related to the informed […]
• Social Marketing Mix’s Re-thinking and Re-tooling In the article “Re-thinking and Re-tooling the Social Marketing Mix”, Ross contends that the traditional four Ps marketing mix model has failed to deliver the intended outcomes in social marketing, hence the need for the […]
• UC Riverside Men’s Basketball Team’s Social Media Marketing In order to increase credibility and maintain professionalism, the proposed website, twitter fan page, and Facebook channels will encompass processes and features that flawlessly facilitate a healthy lifetime relationship between social media and the UCR […]
• Spotify Company’s Social Media Marketing Tying up its business to social media is one of the reasons identified in the article that explained the rapid growth of Spotify’s audience.
• “Click It or Ticket” Social Marketing Program With the help of the “Click it or Ticket” campaign, the drivers were persuaded to buckle up while driving regardless of the time of the day.
• Social Marketing in Public Health Promotion The article will use numerous examples to counter the argument that social marketing is a waste of time and money. The use of social marketing may help a health organization to reach many people.
• Celebrity Advertisement in Social Media Marketing The present research aims to test the hypothesis that exposure to SMI advertisement leads to a decrease in the perceived trustworthiness of celebrities who also engage in social media marketing.
• Social Media Marketing of Luxury Fashion Brands The objectives of the study: To examine the impact of companies’ messages on consumer behaviour; To explore the influence of people’s messages on consumer behaviour; To compare the influence of Facebook, Instagram, and Twitter.
• Social Marketing: The Truth Anti-Smoking Campaign The agreement of November 1998 between 46 states, five territories of the United States, the District of Columbia, and representatives of the tobacco industry gave start to the introduction of the Truth campaign.
• 10 Steps of Getting Started With Social Media Marketing Personally I, as a marketing student, support the contents of the article and the arguments of the author due to several reasons, for instance, effective application of the Strength Weakness Opportunity Threat analysis.
• Social Marketing in Healthcare: Focus on the Social Well-Being The scholars argue that health care organizations should make people aware of the importance of a healthy way of life and social marketing is the tool for the achievement of this goal.
• Social Marketing Research Guideline The additional purpose of the focus group is to find out the preferences of the students and their feelings about the use of social media.
• Public Health Management and Social Marketing The Health Department has in the past 15 years not been responsive in fulfilling the above responsibilities as demonstrated by the increased prevalence of obesity and related diseases, lack of physical exercise programs in schools […]
• Parmalee Music Band’s Marketing in Social Networks Though Parmalee is a music band, it will be crucial to integrate a range of well thought out and impressive imagery for the audience to relate to and to associate with the band, since most […]
• Upstream and Downstream Social Marketing According to the initial definition, the main issue with this approach is the inability to address the cause of the problem due to preoccupation with mitigation of its effects.
• Social Media Marketing Strategies for Career Advancement The researcher reviews the literature on the subject, analyses own personal data, and proposes a model of successful career advancement for the users of LinkedIn.
• ACC Wholesale: Social Media Marketing Plan Therefore, it is suggested for ACC Wholesale to combine the informational and transformational marketing strategy in order to create entertaining, educational, captivating, and relevant content that would boost brand and product awareness and increase customer […]
• Booking.com Company’s Analysis & Social Marketing Recommendations on some of the things the company can do to improve and grow more will be given at the end of the report.
• Social Marketing in the Healthcare Sector Over the past decades, humanity has gone through a rather complicated path of development, and in the context of the impact of social marketing on the masses, approaches have changed.
• Social Media Marketing Merits and Demerits In general, the field of social media marketing affects the vast majority of online resources applied by Internet users, and the implementation of the principles and methods of engaging customers by promoting products in this […]
• Income and Social Class in Marketing Strategy Consumers of different social classes and levels of income have different buying behaviors and this scenario is a function of marketing orientations that are taken to meet expectations and demands or needs of different customers […]
• The Future of Customer Satisfaction Based on Saudi Corporations Social Marketing Programs In the questionnaires, senior managers and workers from various companies will be required to explain how customer satisfaction is addressed in their marketing plans.
• The Interview About Social Media Marketing (SMM) SMM is designed to create attractive content for the users to share on their social networks in order to help the company increase the popularity of its brand, attract the attention of potential customers and […]
• Community Health Social Marketing Program The sixth is using the model that works and testing it to check the level of effectiveness on the target model.
• Marketing in Social Media: Concepts and Strategies Social media marketing is a significant procedure, and its concepts are largely based on modern approaches to the organization of interaction with customers on the Internet.
• Social Media Marketing: The New Frontier for Corporates Social media marketing (SMM) is the art of using social networking sites to optimize a company’s visibility and website traffic.
• Social and Sustainability Marketing In the contemporary world, marketing invades the privacy of consumers since there is the intrusiveness of numerous brands that intend to convey their messages to the masses.
• Application of Social Media Marketing Platforms The benefits of the latter platform include enabling the company to improve its ranking in the search engines, promote the name of the business, strengthen the relationship with the clients, and increase traffic to the […]
• Social Media Marketing and Its Impact on Business Most SMM marketing plans involve the following steps; engagement, content, and recognition/reward. These are the plans that firms entering SMM employ to be successful in SMM.
• LEVE Jeans & Co: Role of Social Media in Marketing LEVE Jeans & Co has to use social media as the means to introduce its brand, find customers, and make people believe in the company.
• Marketing Jewelry: Using Social Networking Sites The main aspects of the collaboration tools are that they allow individuals to work as a team, share information and workspaces, and update each other on the current trends.
• Social Marketing in Reducing Cardiovascular Disease Thus, according to these benchmarks, the product of a social marketing strategy aimed at decreasing the rate of cardiovascular disease should be the change in people’s behavior and lifestyle.
• 20+ Social Media Post Ideas to Radically Simplify Your Marketing I would try to provide my customers with honest information about the business and stop making everyone happy to address the first issue. To address the second issue, I would try to be transparent and […]
• Social Marketing of Solar Panels in Australia However, the packaging of the message and the context determine the uptake of the targeted product. For the SHIFT framework to apply, goals of sustainability of the consumer behavior are aligned to those of marketing.
• Chicago (A-D)
• Chicago (N-B)

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193 Great Social Media Research Topics For Successful Paper

Social media sites are those that facilitate the sharing of ideas, thoughts, and information through virtual networks or communities. Social media is internet-based and gives users effective electronic communication of content. On social media sites, you can send messages, images, documents, videos, or other forms of data. The various large social media networks include; Facebook, YouTube, TikTok, Instagram, Snapchat, and Twitter.

Characteristics of a Good Social Media Research Paper

To write a good social media research paper, follow this procedure:

• Check The Instructions: Check the instructions on what is required. You also need to consult the professor to know what is expected. This will help you to choose the right topic that will lead to a proper research paper. You can check whether the essay needs to be persuasive, engaging, or argumentative.
• Choose A Topic: Choose a topic that is not too complex. Additionally, it should be something that you are passionate about. Browse various sample papers online to know the best topic to use.
• Research Well: Once you choose a topic and seek approval from your professor, you now need to do proper research. You can use scholarly articles, documentaries, films, and other data to find the relevant needed information.
• Draft It Out: Write out the key points and know how the introduction body and conclusion will be. If doing a project, thesis, or dissertation, write a great abstract. The draft should contain all the relevant information. Remember to write titles that correspond to the main points.
• Write The Final Paper: Once you are done, write the final paper and proofread to ensure that everything you’ve written is as it should be.

Social Media Research Topics

Social media is a great place to interact with friends, colleagues, family, bloggers, and even celebrities. They make the world seem a bit smaller with the amount of information you can get from it.

• The factors that lead to the growth of social media sites.
• Evaluate how social media fuels rebellion among teenagers.
• How are social network websites used for political affairs?
• The best ways to deal with children’s addiction in social sites.
• How can social media sites be used during certain country disasters?
• Evaluate how data protection is done on social media sites.
• In your own opinion, do you think there should be an age restriction on the use of social networks?
• Evaluate the various reasons that companies are opting to advertise more on Facebook.
• The major factors that lead to the popularity of social media sites like Instagram.
• Evaluate the growth of social media in the past 10 years – what has changed?
• Is there a relationship between social media and mental problems?
• Discuss how the major changes that have occurred in communication are due to social media sites.
• Evaluate the evolution of Twitter from its inception to date.
• The best tactics to build a strong social media presence.

Social Media Research Questions

Did you know that social media sites can play with the psychology of a teen? They will see society differently than they were used to.

• Which are the best ways to monitor children’s access to social media platforms?
• Among all the social media platforms, which is the best to use when starting a business?
• Which are the positive and negative effects of using social media sites?
• How do social networks make people commit suicide?
• Which are the negative effects of children using social media sites?
• How can addiction to social media occur? The best methods to use to curb it.
• Which are the advantages and disadvantages of parents monitoring their children’s social media presence?
• How do social media networks help whenever there is a disaster?
• How effective is Twitter when providing some information globally?
• Do you think that social media connects and disconnects people equally?
• How do social media networks facilitate kidnapping and assaults?
• How effective is the social media network when providing good PR?
• How effective is data protection on the internet?
• Is it safe to do a job on any of the social media platforms?

Research Papers On Social Media

Have you ever come across a social media political campaign? Well, yes, there are social media politics. A couple of politicians have gained popularity through social media exposure.

• Evaluate the changes that have occurred in human values after social media prevalence.
• Should there be a restriction on social media activities for both adults and children?
• Does social media enhance or prevent stereotyping?
• The best way to recognize valid advertisements and spam.
• The best way social media can help to stop racism.
• The effects of online games.
• The negative effects of social media on crime cases.
• The best way to manage social media pressure among celebrities globally.
• How do social media sites boost personal branding?
• The positive effects of social media on improving the corporate image.
• How does influence marketing help in boosting businesses?
• The influence of chatbots in boosting communication in companies.
• The best strategies to use to create a strong online presence.
• Evaluate the evolution of social media.

Interesting Social Media Research Topic

There is a close relationship between social media and relationships. This is because it plays a major role in how people relate. This is in families, couples, friends, and colleagues.

• The power of online communities.
• The impact of business branding in increasing sales.
• The major roles of images in boosting online communication.
• The best methods to use to monitor kids’ activities on social media.
• Social empowerment on the use of social media sites.
• The impact of social media in boosting spirituality in individuals.
• The major impacts of social media on job creation.
• The effects of cybercrime on different individuals.
• How do social media relationships occur?
• The safety of social media relationships in the modern age.
• The importance of social media in new products marketing.
• How does social media help in marketing?
• The negative and positive impacts of social media in religious missions.
• The role of social media in breaking news to the public.

Social Media Research Papers

Of late many people have been indulging in the social media business. This is because of its diversity. There is a lot of areas that still require exploration in the digital world.

• Evaluate the impact of social media on modern times.
• The effectiveness of government communication through social media.
• How has social media influenced education?
• The impact of social media in journalism.
• The effectiveness of mobile technology in marketing.
• The various regulations put in place for online activities.
• The most effective email marketing strategies.
• How is social media being used to boost food security?
• How does social media affect the behaviors of children at school and home?
• The global regulations on online activities.
• The various online marketing modes used by various social media marketers.
• The best way to use social media networks to boost your content visibility.
• How can startups use social media to boost their customer service experience?
• Do you think information overload influences our health?

More Social Media Research Paper Topics

Narcissism behaviors can also be seen easily on social media sites. These are some of the best social media research papers that you can start with. Therefore, use our research paper writing services to get a professional help with your papers. 

• How social media aids in fighting stereotypes?
• Do you think terrorists use social networks to recruit new members?
• Which kind of information should be restricted on social media sites?
• The best way social sites help to attract people’s attention to social problems.
• How do you think social media aids to make us educated?
• Why do you think people use more time using social media sites?
• The negative effects of information overload.
• Do you think social media is the best place to seek justice?
• How does social media stimulate mental issues?
• The effects of using women’s bodies for advertisements globally.
• Do you think social media sites are 100% effective for communication?
• The healthy ways of self-realization through social media.
• The best way to earn from social media sites.
• How can blogging help to boost the education system?

Research Topic On Social Media

These are some of the best media topics. You can also find some multimedia topics that you can use for your research paper. Digital media is interesting and you get a lot of information from it.

• Evaluate business growth in the past and present due to social media networks.
• How does social media help us to find inspiration?
• The amount of time to use when using social media sites.
• Why do you think people always crave likes on social media sites?
• Why do you think people are often aggressive when using social media sites?
• Why do you think cyberbullying is rampant on social media?
• What do you think makes marketing great on social media?
• Has social media influenced what is considered beautiful and what is not?
• The best way to depoliticize is through social media.
• The best ways to interact positively with people through social media.
• Do you think it is effective to find a relationship partner through social media?
• It is recommended for employers to always check the social media accounts of their employees?
• Do you think it is wise to check a candidate’s social media presence before hiring?
• The best way to boost your social media presence as a brand ambassador.

Informative Research Questions On Social Media

Are you looking for good and interesting research questions on social media? Look no further! You can start with these. Also, remember to do thorough research to meet the end goal.

• Which are the lessons gotten from social media network usage?
• The only time when children should be allowed to use social sites.
• The best way to raise funds for sick people using social media.
• The best ways social media can be used for acts of mercy.
• How social media is a new culture.
• Do you think social media makes us accept violence easily?
• How do you think social media sites are used to plan crimes?
• The relation between social media and violence.
• The relation between social media and culture.
• The most popular kinds of posts on social media sites.
• The influence of Instagram on women.
• The best way to find your perfect target audience.
• How are social media sites used to unite human beings?

Best Social Media Paper Ideas

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• Why do some accounts gain more followers than others?
• How businesses can use social media in client service development?
• The best methods to stop cyberbullying on social media sites.
• Do you think it is recommended to trust bloggers’ views before making a purchase?
• How have social sites become a platform for new business destinies?
• The best methods to use to become a celebrity on media sites.
• Should teachers keep their accounts closed to prevent students from knowing them?
• The various professions emerged due to the developing of social media.
• How to find your perfect social media audience.
• Customer engagement on social media platforms.
• The best way social media can be used is to make students more aware of their surroundings.
• How can social media be used to track a lost person?
• The use of mass media on the development of the education system.
• Why do you think people love reading gossip on various social media sites?

Argumentative Research Topics About Social Media

These research topics about social media will make you think deeper and see the online world differently. Through research, you will also learn why the” future is digital.”

• How do social media sites help in enriching students with presentation skills?
• The best way social media can be used to educate students on real-life scenarios.
• The best way to reduce theft on social media sites.
• The best way to crowdsource different people to achieve something,
• How do social media sites invade people’s privacy?
• Which should be an age limit for using certain social media sites?
• The best way to learn through social media.
• The policies and regulations needed for social media usage.
• The effectiveness of social media sites during elections
• How has social media led to family breakups?
• How easy is it to get information online?
• Evaluate all the Twitter limitations.
• How do people fake it on social media?
• Evaluate how to make the online space safe.

Amazing Social Media Paper Topics

As a student, you need to strive to achieve diligently in your course units. Here are some amazing topics that you can use.

• The amount of bandwidth used when using social media.
• The negative effects of joining social media platforms when too young.
• The network connectivity issues that occur on social sites.
• The best legislations that can be put in place for social media
• The best way to earn through online games.
• The effectiveness of digital dating sites on boosting relationships.
• Data protection policies on social media sites.
• The best way start-ups can use to boost their companies online.
• Do you think social media networks are increasing suicide cases?
• The best way to gain followers on Twitter.
• The various causes of addiction on social media.
• The best way to reduce addiction to social media among the youth.
• The best way to improve social sites for all ages.
• The various ways Twitter has been used to save lives

Engaging Social Networks Topics

Social media emerged as a way to interact with family and friends. However, with time, businesses started to take advantage of the popular new communication method.

• The diverse relation between social sites and religion.
• Is it ethical to monitor your employee’s social networks?
• The various modes being used to improve interaction online.
• Is parent-child protection necessary while online to prevent bullying?
• The dangers of posting pictures online.
• Evaluate how social media is disconnecting people?
• The censorship policies that are being put in place for mass media.
• The mass media bias during elections.
• How does cyberbullying occur online?
• The business of mass media during elections in different regions of the world.
• The various important mass media ethics.
• Evaluate phone journalism
• How are images important when giving a story on social media sites?
• The interrelation between politics and media.
• The history of mass communication

Unique Social Networking Topics

Social media sites have made it easier to get real-time information fast. Additionally, you get to learn about the latest trends and technologies.

• The impact of fake news on modern society.
• How does accreditation of journalists occur online?
• Evaluate the currency of news.
• The advantages and disadvantages of mass communication.
• The relation between mental illnesses and social media
• The relation between media, ethics, and public relation.
• The relation between media, fashion, and aesthetics.
• The positive and negative effects of media cliché.
• How can media be used as an instrument of propaganda?
• The relation between terrorism and media.
• The common major media industries.
• The movement rules and politics about media.
• The relation between reality shows, privacy, and ethics
• How does media get information overloading?
• How are social media sites making us lonely?

Social Media Research Paper Thesis

Social media marketing has grown over time and is slowly gaining popularity. These are some of the best social media research papers that you can use for your thesis.

• The best way to protect children online.
• Evaluate the world-famous influencers on social media.
• The effect of social media on our relationships.
• Evaluate addiction in social media in different age groups.
• How does social media use lead to anxiety?
• The negative and positive effects of social media on the youth.
• The importance of social media presence on recruitment.
• The real value of social media
• The effects of social media on human beings.

Trying To Finish Your Social Media Paper?

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150+ Unique Marketing Research Topics for Your Upcoming Projects

Marketing has developed into a massive industry with various specialized sectors. It is a broad field of study that includes different sectors of marketing. In the current era, marketing encompasses digital marketing, and, along with digital and traditional marketing, it is associated with various other marketing branches. Understandably, you feel speculative in this challenging position. After all, finding relevant marketing research topics is not that easy for most students.

When you write a research paper on marketing, you have to prove that you can systematically articulate your thoughts, find appropriate sources of information, and analyze data accordingly. But do not forget that this is only possible if you have a relevant research topic in marketing. In such a situation, we have got you covered!

This article will find some non-trivial and equally unique marketing research topics. We included topics on every possible marketing niche because we wanted topics from every niche.

Table of Contents

Selecting Marketing Research Topics

Before you begin sifting through the offered marketing topics, we suggest you first become acquainted with the selection procedure. The upcoming research paper will discuss your hard work, efforts, and skills. So, the research topic should also be about something that interests you. Take your time. Start researching certain research areas. So, for starters, brainstorm different marketing fields for which you wouldn’t mind delving deeper into the details.

Navigate Different Branches of Marketing

Nowadays, with marketing getting widespread, there are many marketing fields to accommodate your research. Analyze different marketing branches and then think about what fascinates you the most. Next, narrow those lists and start researching more about those topics. Just because marketing is complex doesn’t mean you must be stuck swimming in executive suite jargon to try to make sense of it. We are sure that in the end, you will come up with something extravagantly interesting and unique simultaneously.

Look For Your Marketing Interests

Reading and writing come with a few terms and conditions, and the most important is that the topic must be fascinating .  So, the initial step would be to sit and jot down topics in marketing that you’re interested in. When you are interested in something, you automatically become passionate about that field of study. It will constantly motivate you to dig deeper and find relevant sources to support your research theories.

Investigate Factual Topics

Remember, a research paper is not a comprehensive narrative that can be dragged out indefinitely. A lot of research and hard work are required to draught a successful research paper. It is more than just assignment writing , which we used to do in high school. So, ensure that your research topic concludes with practical data and information. Conduct thorough research to make sure you can go a long way to providing comprehensive research about your topic. Enumerate a list of credible sources to support your hypothesis and arguments.

For Conceptualized Ideas, Google Marketing Research Topics

When you start browsing for “marketing topics for research,” you will get a whole list of Scholarly Ideas Based On Such Topics. Scrolling Through Those Lists Would Be The Best Approach For you. There are hundreds of possible themes for your paper, and you’ll undoubtedly find at least a handful that intrigues you.

Narrow Down Your Topic’s Approach

When you have compiled a few marketing topics, your next step will be narrowing them down. See if the following research topics consist of enough credible sources or not. For successful research, it is essential to choose a topic that will create an impact in your prescribed field. So select a research field that has never been invested in before or at least something in which you can show a whole new perspective.

 Select the Topic

Topics that have been well examined will give you many references for blackening your arguments. To make your contribution to the discipline, look for research elements that have yet to be thoroughly investigated.

150+ Research Topics in Marketing

We understand finding marketing topics for research can be a tough job to handle. After all, marketing is such a vast field that sometimes deciding what topic you want to work on can be challenging. In such cases, we have enumerated a list of marketing topics to help you frame an excellent research paper.

We have classified these topics into different sections, which can help you choose according to your field of interest. Explore these lists of hot marketing research topics to ensure you select a topic that piques your interest.

Marketing Research Topics Related to Consumer Behavior

Marketing goods and services for personal consumption refers to consumer marketing. Or at least this is the first thing that pops up in our minds. Similarly, consumer behavior refers to studying consumers’ behavioral changes or individuals associated with a purchase.

The following topics are intended to be diverse, fascinating, and captivating for your marketing research. Have a look at them and select whatever suits you the best.

• An integrative framework for cross-sectional consumer behavioral
• Self-concept in consumer behavior
• The significance and measurement of attachment in consumer behavior
• Luxury goods and sustainability issues
• Impact of brand equity and consumer behavior
• The cultural influence of luxury consumption behavior among Italian consumers
• The evolving behaviors of luxury consumption
• Coca-Cola customer purchasing behavior: analysis and prediction
• Consumer responsiveness towards environmental claims for clothing brands
• A conceptual framework prestige- seeking consumer behavior
• Symbolism and marketing performance: a theoretical approach
• Assessment and evaluation of successful and failed instances of luxury marketing techniques
• A symbolic interactions perspective on the function of products as social stimulants
• Convergence and divergence in consumer behavior
• Understanding the consequences of global retailing
• Dimensions of consumer expertise: mapping a consumption constellation
• The influence of sustainability declarations on customer ecological perception and performance expectancy: A detailed work on H&m
• A symbolic interactionism perspective on the empirical models of consumer behaviors
• Sensory marketing strategies and power in advertising
• The impact of word of mouth and electronic word of mouth on consumer purchase intension

Read Also –

Influential Marketing Topics Regarding the Digital Market

In this digital age, digital marketing is undoubtedly becoming the most crucial aspect of the marketing world. If you are interested in digital marketing, the following juicy digital marketing research topics might guide you in the right direction.

• Understanding the critical aspects of opportunities and challenges of digital marketing
• Opportunities and challenges of marketing research in the 21st century
• Assess digital marketing trends over the last 20 years and the future research directions.
• A critical review of the effectiveness of internet marketing initiatives
• A theoretical analysis of digital marketing techniques adopted by startups
• Accessing the metrics of digital marketing strategies, transformation, trends, and realities
• Study on digital marketing technique
• What inspires college students to use Pinterest? A model with consequences for academics and marketers
• Mapping the international qualitative marketing research
• Investigating the transition from word-of-mouth marketing to electronic word-of-mouth and its consequences on customer behavior.
• The significance of Corporate Social Responsibility (CSR) in marketing strategy
• Conceptualizing influencer marketing as a modern phenomenon in reputation management
• Analyzing the impact of search engine optimization on web accessibility
• Addressing marketers’ over-reliance on digital content to boost revenues
• Digital marketing strategy implementation: examining the digital marketing infrastructure
• Ethical issues concerned with fundamentals of marketing research: a detailed study
• Content marketing: the fundamental tool for design, advertising, and marketing: a systematic literature review
• The influence of content writing in marketing communication: anatomy of digital marketing infrastructure

Distribution Marketing Topics for Research

Every firm, either new or established, requires a well-defined distribution channel for distributing its products or goods to customers. Have a look at these top-notch topics for your marketing assignment writing :

• The distribution mechanism in SMEs and large-scale corporations
• The impact of strategic and tactical causes marketing on brand loyalty among customers
• Best strategies for incorporating new items into the lifestyles of the targeted clients
• A comparative analysis of the distribution systems of SMEs and multinational corporations
• Marketing 4.0: How technological advancements are transforming marketing organizations
• Distributional channels: understanding and managing the structure of distribution channels
• Brand manipulation techniques employed by marketers: learning organizational strategies
• Understanding the sustainability of distributional marketing: an overview
• Marketing mix modeling of Facebook
• The distributional and promotional approach of winemakers
• Identifying distributional changes in the Interactive Digital Media Ecosystem
• Analyzing the best distribution techniques for new offshore marketing organizations.
• Market segmentation: issues and perspectives
• Rediscovering industrial market segmentation
• The challenges of marketing logistics: Product distribution, Price, and Promotion
• Contemporary commercial marketing strategies and concepts.

Social Media Marketing Research Topic Suggestions

In this digital era, more than one-fourth of the population is connected to some social media platform. Here are some suggestions for marketing research questions or topics regarding social marketing.

• Social media marketing communication: efficiency and usage
• Incorporating social responsibility and marketing strategy: a critical overview
• The Most Notable Successes in the history of Social Media Marketing
• Starbucks marketing analysis: a process that guarantees growth
• Measuring the visual turn in social media campaigns
• Social media influence on purchasing decisions: a case study on e-commerce sites
• The effect of social media marketing on brand loyalty
• The impact of Instagram content marketing on advancements in reach and engagements

Sports Marketing Research Topics

Sports marketing is a substantial source of revenue, which is why research in this field is essential for different researchers. Here are some sport marketing ideas for you to examine.

• Sports marketing: The strategic perspective behind marketing communication
• Mapping the role of sports marketing in attracting individuals
• How intelligent chatbots’ outstanding content might help sports teams boost fan loyalty
• Opportunities in sports marketing that are emerging and how to leverage on them
• The psychology of sports marketing: a critical analysis
• A handbook on sports marketing and social media
• Examining the motives and restrictions of Twitter users in the context of social media and sports marketing.
• Using social media to investigate the determinants of consumer reaction to sport marketing
• Sports marketing and social media: a review on the motivation and constraints of Twitter users

Topic Ideas for Content Marketing

With the constant evolution in digital marketing, there has also been a significant boost in content marketing. In recent years, many students have used content marketing as their MBA dissertation topics . Let’s have a look at some excellent content marketing topics:

• Essential content marketing strategies for SMEs
• Understanding a theoretical approach to content marketing for engaging more organic traffic
• Content marketing in SMEs: significance of entrepreneurial sensemaking
• Content marketing as a fundamental tool of digital marketing: an overview of digital strategies for marketing
• New opportunities for engaging strong brands on online platforms
• Canvas’s design school content marketing strategies: exploring strategies
• Identifying the dynamics of the same content across borders
• Content marketing strategies for breaking through the clutter and winning more organic traffic
• The rise of storytelling as an essential element of content marketing strategy

Marketing Topics for Research on Print Media

Print media is the most traditional and fundamental alternative for public communication. You can use print media research topics as your marketing project topics or dissertation topics. Let’s have a look at the following print marketing research topics that can be valuable for you:

• Policies and attitudes in print media: mapping a consumption constellation
• Effectiveness of print media industry in this evolving age: an analysis into the implications
• Analyzing print media advertising in the era of social media
• Is the global print media sector expected to expand or decline in 2021? An examination of the ramifications
• The influence of print media on millennials and GenY: a comprehensive overview
• Print media and digital media: a comparative analysis
• Print-media advertising and selling smartness in a knowledge economy: understanding the economics of print media
• Understanding the language of pictures in print media advertising: a historical preview

Relationship Marketing Project Topics

Relationship marketing is a Client Relationship Management (CRM) approach that focuses on customer retention, satisfaction, and lifetime value. Here is a list of some unique relationship marketing project topics for you:

• Importance of customer relationship management: a thorough examination
• Loyalty points as the unrivaled monarch of relationship marketing for retailers: a comprehensive synopsis
• Conversion of print media into digital media: taking the Indian market as an example
• Understanding the social media presence for effective relationship management
• A strategic framework for customer relationship management
• Relationship marketing management: a study on issues and challenges of the US market
• Adopting customer relationship management: from strategy to implementation
• Storytelling in content management: Using content marketing to create customer connections effectively
• Relationship marketing in the post-pandemic era: expectations and realities
• Understanding emotions in relationship marketing: looking backward towards the future
• Customer gratitude in relationship marketing: a survey of the existing relationship marketing
• The evolution of relationship marketing

Also Check Our Research Paper Help Services

Non-Profit Marketing Research Topic Ideas

Non-profit marketing is continuously increasing day by day. In the last few years, various researchers have chosen non-profit marketing research areas as their research topics. Let’s have a look at some of the excellent research topics regarding NPOs:

• Why are non-profits easier to promote on social media: The significance of warmth and brand representation
• Non-profit marketing strategies: an exploratory study
• Marketing in the non-profit organizations
• Internet presence for NPOs in the current digital era
• Social event marketing via internet platforms welcomes a new age for non-profit organizations.
• Inspiring young people through dynamic and engaging call-to-actions – analyzing the contemporary non-profit strategies
• In-person and virtual events: A two-pronged strategy for engagement in a fast-paced environment
• The applications of marketing for non-profit organizations
• Rethinking the framework for marketing strategies for NPOs from a global perspective
• Methodology for assessing the relational dimension of a relationship marketing strategy: A research work of non-profit organizations

Strategic Marketing Questions and Topics for Research

If you are someone with a strategist’s attitude, then chances are that you’ll find these strategic marketing research topics intriguing.

• Considerable factors behind a poorly executed market research
• Strategic marketing management: an overview
• An exploratory investigation of black Friday deals
• Inconsistency in service value or communication of products: a social exchange perspective
• Strategic marketing insights for creating a competitive advantage
• Contemporary strategic marketing for non-profit organizations
• Understanding strategic marketing planning for radically new products: an international perspective
• The international marketing strategy of Starbucks: a case study
• The theory, practices, and research agendas of strategic marketing planning
• Determinants and benefits of global product marketing
• Relationship between marketing research and marketing strategy: understanding the ins and out of strategic marketing
• Black Friday and Cyber Monday: Understanding digital strategies of organizations

Read Also – 150+ Business Research Topics

Marketing Research Topics Regarding Advertising

Still not able to select your marketing topics? Hang up! We’re sure this list of exciting marketing research topics will help you.

• The negative and positive impacts of advertising on the youth: a research overview
• Understanding the relationship between advertising and the application of humor
• The effect of advertising on the recession period
• Understanding the influence of advertising on consumer behavior
• Impact of brand advertising on political campaigns
• An ethical examination of advertising deception
• Addressing false and misleading advertising: an empirical investigation
• A comparative analysis of the dove campaign promoting natural beauty with other misleading advertisements
• Unethical practices of advertising: a case study of some selective products
• Understanding the advertising law of The united states

International Marketing Research Paper Topics

Marketing is the global stage where most entrepreneurs get to connect. If you are considering choosing international marketing as your research area, then the following international marketing research topics are a win-win for you!

• International market entry: a case study on Tim Horton’s
• Social media as a game changer for global marketing: an overview
• Global market entry strategies: understanding the internalization approach
• Marketing athlete’s events across international borders: a comprehensive approach
• Environmental determinants of international market entry strategies
• Understanding the international market segmentation: issues and perspectives
• Financial market development: International evidence
• Liberalization of capital controls and expansion of the stock market
• Entrepreneurial businesses’ effectuation and global markets expansion
• The social networks of international entrepreneur firms

Pandemic-Related Marketing Research Paper Topics

The COVID-19 pandemic upended the rule book of several entrepreneurs. It questioned the established norms of the current human relationship and brand development. So much has recently changed that there’s no turning back to the old routine. Here are some new pandemic-related marketing topics for research:

• The influence of covid-19 on marketing and its philosophy
• How online marketing assisted companies during the epidemic
• Pandemic marketing story: Mapping a retailing constellation
• Long-term vs. short terms marketing approach by businesses: a comprehensive overview
• Internet marketing during the pandemic: new trends and policies
• The globalization of the international economy in the post-pandemic decade
• Post-pandemic recovery strategies for organizations: stimulating lifestyle entrepreneurship
• A systematic review of the marketing strategies during and after the pandemic
• The influence of covid-19 on changing the marketing world

Summing Up!!

Hopefully, these topics in marketing will inspire you to create some exciting research areas. Our sole purpose behind aggregating these marketing topics was to provide students with a clear perspective on marketing research that is relevant in this existing world. In other words, we intended to publish the most recent marketing research issues that would benefit readers and researchers.

If you’re still unsure about your research field, we recommend you consult your adviser or a paper help service provider. Your professor and an online expert can help you make the best decision. So, don’t hesitate to use their expertise and guidance.

By Alex Brown

I'm an ambitious, seasoned, and versatile author. I am experienced in proposing, outlining, and writing engaging assignments. Developing contagious academic work is always my top priority. I have a keen eye for detail and diligence in producing exceptional academic writing work. I work hard daily to help students with their assignments and projects. Experimenting with creative writing styles while maintaining a solid and informative voice is what I enjoy the most.

76 Social Media Marketing Essay Topics

🏆 best essay topics on social media marketing, 👍 good social media marketing research topics & essay examples, 🎓 most interesting social media marketing research titles.

• Social Media Marketing: The End User’s Attention and Factors Affecting the Popularity of Brand Posts Social media increases communication amongst users of Internet by allowing the sharing of information, messages, videos, and even audio.
• Social Media Tool in Modern Marketing This paper explores the different approaches a firm can use to measure and manage its online presence and reputation. It examines companies that have successfully implemented the SMM strategy.
• Taylor St Baristas Company: Social Media Marketing Plan In this report, the digital marketing plan for Taylor St Baristas developed with the help of Facebook as the main social media to promote online customer acquisition.
• Digital Marketing and Social Media The capabilities offered by the rapidly developing information technology segment have contributed to the speed, effectiveness, and affordability of digital marketing strategies.
• Social Media as Educational Technology Among Marketing Educators The empirical research study seeks to investigate and analyze how marketing educators can boost educational technologies by using social media platforms.
• The Effect of Social Media in Changing Marketing Marketing is one of the oldest business professions known to man and this skill has been used by people knowingly or unknowingly.
• Nike Social Media vs. Adidas Social Media: Marketing Analysis This case study is aimed to study the official accounts of Adidas and Nike, on four of the most popular social networks: Facebook, Twitter, Instagram, and YouTube.
• Marketing Yourself and Social Media For many businesses, marketing strategies are aimed at obtaining the attention of consumers to their products and services.
• Social Media Marketing: Case Study The study suggests that social media marketing’s advantages can be visible through a link between the online word of mouth and high sales.
• Toyota, Tide, and Pepsi Firms’ Social Media Marketing The work explores three brands, selected from the Super Bowl advertising 2020, and their marketing activities on social networks – Toyota, Tide, and Pepsi.
• Estée Lauder Firm’s Social Media Marketing Analysis The purpose of this report is to evaluate the Estée Lauder company’s social media performance and suggest a potential four-week promotional campaign.
• Marketing and Interaction Through Social Media Platforms and Gender Inequalities The photos posted by individuals on their social media accounts reproduce gender inequalities and reinforce harmful gender identity norms.
• Café StudyFun’s Social Media Marketing Plan The paper discusses that companies should rely on social media to ensure that potential visitors are aware of this competitive advantage.
• Social Media Marketing: Memes as a Branding Strategy The strategy allows the brand to promote its products through increased coverage of audiences with similar characteristics to the target group.
• Social Media Marketing: Role and Importance Social media marketing involves the application of social media websites including Facebook, Instagram, Twitter, and Reddit to sell business goods and services.
• Social Media Marketing: Advantages and Drawbacks SMM is the process of advertising products on social media that enables a closer and more productive interaction with consumers.
• Accor S.A.: Social Media Marketing Plan Accor S.A. practiced different social media strategies since 2015 to ensure feasible digital presence across the markets.
• Restricting Unethical Marketing in the Social Media The government should impose strict measures for companies that try to exploit advertising for manipulation, deception, and dishonest representation of their products.
• Increase in Social Media Usage and Marketing Future This paper looks at the 13% increase in social media usage in 2020 and how it is essential for the future of Social Media Marketing.
• Social Media Marketing Plan A social media marketing plan should draw attention to its monitoring activities. Café StudyFun can use a few strategies to track and evaluate its processes.
• Social Media and Its Use in Marketing The Internet is the most massive and prompt source of information, so today, it is difficult to find any area of human activity that would not be represented there.
• Social Media and Latest Trends in Marketing In the last decade, social media have been actively used by businesses as instruments to promote their products and services.
• Social Media Marketing Plan for Colonized Coffee This paper discusses the social media marketing strategy of Colonize Coffee. Colonized Coffee is a company that processes and sells high-quality coffee.
• Marketing Campaign and Social Media Content Plan The main marketing campaign objectives are to increase brand awareness and popularize dry cosmetics in the beauty market.
• Nike: Social Media Marketing Campaign Nike’s social media marketing campaign is a way for the company to contribute to the development of a more accepting society that embraces diversity.
• The Huskyboost Brand’s Social Media Marketing Despite the extended reach and relative brand promotion, social media marketing cannot be considered genuinely efficient for Huskyboost.com in its current state.
• Social Media Marketing for Indian Bollywood Movies
• How Brands Build Trust Through Social Media Marketing
• The Difference Between Digital Marketing and Social Media Marketing
• Social Media Marketing: How to Measure Your Success
• Can Social Media Marketing Be an Abusive Marketing Tool?
• The Effect of Instagram as Social Media Marketing on Students’ Comsumtive Behavior
• Effective Tips for Successful Social Media Marketing
• Social Media Marketing Challenges and Problems to Overcome
• Actionable Social Media Marketing Tactics That Will Get Results
• Role of Social Media Marketing Activities in Influencing Customer Intentions
• How to Choose Profitable Niches for Social Media Marketing
• The Impact of Social Media Marketing on Consumer Engagement in Sustainable Consumption
• Social Media Marketing Strategies and Organizational Efficiency
• Low-Cost Social Media Marketing Techniques
• The Advantages of Using Social Media Marketing
• Social Media Marketing: How Starbucks Grew to Be a Trendsetter
• The Impact of Social Media Marketing Trends on Digital Marketing
• Implementing Social Media Marketing Strategically
• The Impact of Social Media Marketing on the Purchase Intention
• Why Is Social Media Marketing Becoming More Popular?
• Hermès, Chanel & Dior: Social Media Marketing Comparison
• Social Media and Human Need Satisfaction: Implications for Social Media Marketing
• How to Do Social Media Marketing for Small Business
• Evaluation and Decision-Making in Social Media Marketing
• The Power of Customer Relationship Management and Social Media Marketing
• Social Media Marketing: What It Is, How It Works, Pros and Cons
• How a Company Can Be Successful With Social Media Marketing
• The Impact of Social Media Marketing on University Students’ Brand Loyalty
• Social Media Marketing Trends That Drive Small Business Success
• Key Elements of an Effective Social Media Marketing Strategy and How to Establish Them
• Social Media Marketing vs. Traditional Marketing
• Digital Marketing and Social Media Marketing: How They Go Hand in Hand
• Exploring Crucial Social Media Marketing Factors for Improving Customer Satisfaction and Customer Loyalty in Bed and Breakfast Sectors in Taiwan
• How to Create a Social Media Marketing Strategy
• Developing a Social Media Marketing Strategy to Drive Brand Awareness
• Social Media Marketing: How to Build Your Strategy
• The Effect of Social Media Marketing Activities on Brand Image and Brand Loyalty
• Top Reasons Why Social Media Marketing Is Important for the Business
• Setting Objectives for Social Media Marketing Plans
• Digital and Social Media Marketing in Sports
• The History and Evolution of Social Media Marketing
• How Social Media Marketing Can Work for Niche Markets
• Social Media Marketing and Customer Engagement
• The Growing Importance of Social Media Marketing in the Modern World
• Social Media Marketing Tips Every Business Should Be Using
• Perspectives on the Negative Utilities of Social Media Marketing
• How to Evaluate Your Social Media Marketing Efforts Closely
• Solving the Most Common Issues With Social Media Marketing Plans
• The Best Social Media Marketing Strategies for Companies
• Social Media Marketing and Brands’ Social Marketing Behavior
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These essay examples and topics on Social Media Marketing were carefully selected by the StudyCorgi editorial team. They meet our highest standards in terms of grammar, punctuation, style, and fact accuracy. Please ensure you properly reference the materials if you’re using them to write your assignment.

The essay topic collection was published on May 7, 2023 . Last updated on September 14, 2023 .

Marketing Management Research Paper Topics

This page is designed to serve as a comprehensive guide to marketing management research paper topics , offering insights into various dimensions of marketing that are essential in today’s globalized business environment. It includes an exhaustive list of topics divided into categories, practical tips on choosing and writing on marketing management subjects, and an exclusive section dedicated to iResearchNet’s specialized writing services. Whether a student, academician, or professional, this guide aims to provide a resourceful pathway to explore the multifaceted world of marketing management research, emphasizing the need for empirical inquiry, analytical thinking, and innovative approaches.

100 Marketing Management Research Paper Topics

Marketing management is a diverse field encompassing various aspects of marketing, such as strategy, consumer behavior, product development, branding, and more. Below is a comprehensive list of marketing management research paper topics divided into 10 different categories, each containing 10 specific topics. These topics cater to different levels of complexity and interest and can be explored for detailed research.

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• The Impact of Digital Marketing on Traditional Advertising Methods
• An Analysis of Guerrilla Marketing Techniques in Small Businesses
• The Role of Social Media in Influencing Consumer Behavior
• Evaluating the Success of Viral Marketing Campaigns
• Personalization in Marketing: Trends and Challenges
• The Influence of Environmental Sustainability on Marketing Strategies
• Brand Positioning and Differentiation Strategies
• The Integration of Artificial Intelligence in Marketing Decision Making
• B2B vs B2C Marketing Strategies: A Comparative Analysis
• Ethical Considerations in Influencer Marketing

Consumer Behavior

• The Psychology of Consumer Buying Behavior
• Impact of Cultural Factors on Consumer Preferences
• How Pricing Strategies Influence Consumer Choices
• The Effect of Online Reviews on Consumer Purchase Decisions
• Consumer Loyalty Programs and Their Impact on Retention
• Generational Differences in Consumer Behavior
• The Role of Emotions in Consumer Decision Making
• Ethical Consumerism and its Influence on Purchasing Behavior
• The Impact of Social Proof on Consumer Trust
• Understanding the Impulse Buying Behavior in Retail Settings

Product Management

• Product Life Cycle Analysis and Strategies
• New Product Development Processes: A Case Study
• The Role of Packaging in Product Perception
• Product Line Extension vs Brand Extension: A Critical Evaluation
• Managing Product Recalls Effectively
• Pricing Strategies for New Product Launches
• Role of Consumer Feedback in Product Improvement
• The Impact of Quality Management on Product Success
• Product Differentiation in Competitive Markets
• Strategies for Managing Obsolete Products
• Building Global Brands: Strategies and Challenges
• The Role of Storytelling in Brand Building
• Impact of Celebrity Endorsements on Brand Image
• Rebranding Strategies and Their Impact on Consumer Perception
• The Importance of Brand Equity and How to Measure It
• Building Brand Loyalty Through Customer Engagement
• Co-branding Strategies and Their Effectiveness
• The Influence of Brand Personality on Consumer Preferences
• Managing Brand Reputation in the Digital Age
• The Role of Corporate Social Responsibility in Branding

Sales Management

• The Art of Sales Forecasting: Methods and Accuracy
• Sales Training Techniques and Their Effectiveness
• Relationship Selling vs Transactional Selling
• Sales Promotion Strategies and Their Impact on Revenue
• The Role of Sales Automation Tools in Enhancing Performance
• Managing Sales Territories for Optimal Performance
• The Effect of Sales Incentives on Employee Motivation
• Integrating Customer Relationship Management (CRM) in Sales
• The Impact of Cross-Selling and Up-Selling Strategies
• Ethical Considerations in Sales Management

Digital Marketing

• Search Engine Optimization (SEO) Strategies
• Effective Content Marketing for Online Engagement
• Social Media Advertising: Trends and ROI Measurement
• Email Marketing Best Practices for Conversion
• The Role of Analytics in Digital Marketing
• Influencer Marketing in the Age of Social Media
• Mobile Marketing Strategies for Consumer Engagement
• The Future of Virtual Reality in Digital Marketing
• The Use of Big Data in Personalized Marketing
• Ethical Considerations in Digital Advertising

International Marketing

• Strategies for Entering Emerging Markets
• Cultural Sensitivity in International Marketing
• The Role of Global Marketing in Expanding Business Horizons
• International Pricing Strategies and Currency Considerations
• Managing International Marketing Partnerships and Alliances
• The Effect of Political Factors on International Marketing
• Standardization vs Localization in International Marketing
• The Role of E-commerce in Global Marketing Strategies
• Cross-Cultural Communication in International Business
• The Impact of Globalization on Local Brands

Services Marketing

• Quality Management in Service Delivery
• Strategies for Enhancing Customer Satisfaction in Service Industries
• The Role of Technology in Service Innovation
• Marketing Strategies for Professional Services
• Measuring Customer Expectations and Perceptions in Services Marketing
• The Effect of Online Platforms on Service Distribution
• Service Recovery Strategies and Customer Loyalty
• The Role of Employee Training in Service Excellence
• Relationship Marketing in Service Industries
• Ethical Considerations in Healthcare Services Marketing

Retail and E-commerce

• Omnichannel Retailing Strategies and Customer Experience
• E-commerce Growth and the Future of Traditional Retail
• The Role of Artificial Intelligence in E-commerce Personalization
• Consumer Trust and Security in Online Shopping
• Strategies for Reducing Shopping Cart Abandonment
• Mobile Commerce Trends and Consumer Behavior
• The Impact of E-commerce on Supply Chain Management
• Social Commerce: Integrating Social Media and Online Sales
• The Role of User Experience (UX) Design in E-commerce Success
• Ethical Considerations in E-commerce Operations

Marketing Ethics and Social Responsibility

• Ethical Challenges in Targeted Advertising
• The Role of Green Marketing in Sustainable Development
• Social Marketing Campaigns for Public Health
• Corporate Social Responsibility (CSR) and Brand Image
• Ethical Considerations in Market Research Practices
• The Influence of Ethical Leadership on Marketing Strategies
• The Impact of Fair Trade Practices on Consumer Perception
• Social Responsibility in Alcohol and Tobacco Advertising
• Ethical Considerations in Children’s Advertising
• The Role of Ethics in Product Development and Testing

In conclusion, marketing management is an extensive and multifaceted field that encompasses a wide range of research topics. From strategies and branding to ethics and international considerations, there is a rich array of subjects that students and researchers can delve into. The above topics offer a starting point for insightful inquiry, practical applications, and critical evaluation. Whether you are aiming for academic excellence or professional development, these topics can help foster a deeper understanding of marketing management and its integral role in today’s dynamic business landscape.

Marketing Management and the Range of Research Paper Topics

Introduction to marketing management.

Marketing Management is a complex and dynamic field that lies at the heart of business operations. It involves the planning, execution, and monitoring of marketing strategies, tailored to meet customer needs and business goals. The success of any product or service in the market largely depends on the effectiveness of marketing management.

Key Principles and Concepts

• Strategic Planning : Marketing management starts with the identification of target markets and the development of a marketing mix to satisfy consumers within that market. This includes the 4Ps of marketing: Product, Price, Place, and Promotion.
• Consumer Behavior Understanding : It’s essential to understand consumer behavior to create strategies that resonate with the target audience. This includes demographics, psychographics, and behavioral aspects like needs, preferences, and purchase behavior.
• Digital Marketing and Social Media : With the advent of the internet, digital marketing has become an indispensable tool. It includes SEO, content marketing, email marketing, social media marketing, and more.
• Branding and Brand Management : Building a strong brand image is vital for long-term success. Branding strategies include creating a unique brand identity, consistent messaging, and managing customer perceptions.
• Marketing Analytics and Metrics : Utilizing data and analytics helps in making informed decisions. Metrics such as customer lifetime value (CLTV), customer acquisition cost (CAC), and return on marketing investment (ROMI) are crucial.

Range and Depth of Research Paper Topics

The field of marketing management offers a plethora of research paper topics reflecting its multifaceted nature. Here are some broad categories:

• Strategic Marketing Management : Topics here may include SWOT analysis, competitive strategies, market segmentation, and differentiation.
• Digital Marketing and Social Media : Research on emerging digital marketing trends, social media strategies, influencer marketing, etc.
• Consumer Behavior : This includes studying consumer buying habits, cultural influences on purchasing, customer satisfaction, and loyalty programs.
• International Marketing Management : Topics related to global marketing strategies, cross-cultural communication, international branding, etc.
• Marketing Analytics and Metrics : This covers data-driven marketing, predictive analytics, performance metrics, and big data in marketing.
• Ethical Issues in Marketing : Exploring ethical considerations like deceptive advertising, privacy concerns, green marketing, and social responsibility.
• Emerging Trends in Marketing Management : Investigating newer trends like AI in marketing, omnichannel marketing, virtual reality, personalized marketing, etc.

These categories provide students with various angles to approach marketing management, from traditional strategies to current technological advancements.

Marketing management, with its diverse and ever-changing landscape, offers a wealth of intriguing and challenging topics for research. Whether one is drawn to the more traditional aspects or the innovative, technology-driven facets, the opportunities for exploration and analysis are boundless.

Understanding marketing management is crucial for anyone venturing into the business world. It combines creativity with analytics, strategy with execution, and always keeps an eye on the changing tides of consumer behavior. For students, academics, and professionals alike, delving into this field can provide valuable insights and skills that are applicable across various domains and industries.

Through this article, we have touched upon the key concepts and principles, and explored the extensive range of research paper topics within the realm of marketing management. These concepts and topics not only form the basis of academic study but also act as foundational pillars for businesses aiming to thrive in today’s competitive marketplace.

How to Choose Marketing Management Research Paper Topics

Choosing the right research paper topic can be a daunting task, especially in a field as broad and dynamic as marketing management. A well-chosen topic can be the difference between a research paper that’s engaging and insightful, and one that falls flat. Here’s a comprehensive guide to help you choose the ideal marketing management research paper topic:

Selecting a research paper topic in marketing management is not merely about picking something that seems interesting. It’s about aligning the topic with your interests, the course requirements, the targeted audience, and the current trends in the field. Here’s how to navigate this complex decision-making process:

• Identify Your Interests : Choose a topic that genuinely excites you. Whether it’s digital marketing or consumer behavior, aligning with your interests will make the research process more engaging.
• Consider the Relevance : Make sure the topic is relevant to your course and the current landscape of marketing management. Trending topics like social media advertising or AI in marketing might be more appealing.
• Check the Availability of Resources : Research the availability of credible sources on the topic. Libraries, academic journals, and online databases should have ample material for your chosen subject.
• Assess the Complexity : Balance complexity with your level of expertise. A topic that’s too simple may lack depth, while something too complex might be overwhelming.
• Align with Your Career Goals : If you have specific career goals in marketing, select a topic that adds value to your professional development.
• Evaluate the Scope : Define the scope of your research. A too broad topic will lack focus, while a narrow topic might lack content.
• Seek Guidance from Professors or Experts : Don’t hesitate to consult with professors or industry experts. They can provide insights that align with academic expectations and industry trends.
• Consider Ethical Implications : If your topic involves sensitive issues like consumer privacy, ensure that you approach it with the necessary ethical considerations.
• Analyze Existing Research : Look at existing research to identify gaps or areas for further exploration. Building on previous work can add depth to your paper.
• Create a Preliminary Thesis Statement : Once you’ve narrowed down your topic, create a preliminary thesis statement. This will guide your research and keep you focused on specific aspects of the subject.

Choosing the right topic for a marketing management research paper is a critical step in the research process. It sets the tone for the entire project and can greatly influence the quality and relevance of the work. By following these tips and giving careful thought to aspects such as interest, relevance, complexity, scope, and ethics, you can select a topic that not only meets academic requirements but also resonates with your passions and professional aspirations.

Remember, the chosen topic is not just a subject of study but a chance to contribute to the field, offering insights or solutions to existing challenges. Engage with the process, explore various avenues, and you’ll find a topic that’s not just suitable but truly inspiring and rewarding to work on.

How to Write a Marketing Management Research Paper

Writing a research paper on marketing management requires a thoughtful approach that balances theory, practice, analysis, and creativity. It’s not just about presenting facts but weaving them into a coherent narrative that adds value to the field of marketing management. Below you’ll find a guide that covers essential steps in crafting a high-quality research paper.

Embarking on a research paper in marketing management is an opportunity to delve into various aspects like market strategies, consumer behavior, digital marketing, or branding. It’s about unearthing insights, exploring theories, analyzing trends, and presenting them in an academically rigorous and engaging manner. Here’s how to structure and compose a standout marketing management research paper:

• Understand the Assignment : Read the assignment instructions carefully. Understand the requirements, deadlines, formatting guidelines, and grading criteria. Reach out to your professor if anything is unclear.
• Start with a Strong Thesis Statement : Develop a clear and concise thesis statement that defines the purpose of your research. It should articulate the main argument or question you intend to explore.
• Create an Outline : Plan the structure of your paper by creating an outline. Break it down into sections like introduction, literature review, methodology, findings, conclusion, and bibliography.
• Conduct Thorough Research : Use reputable sources like academic journals, books, and industry reports. Validate information through multiple sources to ensure accuracy.
• Write the Introduction : Open with a compelling introduction that provides background on the topic, states the research question, and outlines the scope of your paper.
• Develop the Literature Review : Present an overview of existing literature on your topic. Compare and contrast different theories, methodologies, and findings, and highlight the gaps your research will address.
• Detail the Methodology : Explain the research methods you used. Whether qualitative or quantitative, describe the approach, tools, data collection, and analysis techniques.
• Present Findings and Analysis : Summarize the research findings and analyze them in the context of your thesis statement. Include charts, graphs, or other visuals to enhance understanding.
• Conclude Thoughtfully : Sum up the main findings, reflect on the implications, suggest areas for future research, and restate the thesis in the light of the research.
• Edit and Proofread : Pay meticulous attention to grammar, punctuation, and style. Consider seeking feedback from peers or professionals to ensure clarity and coherence.

Writing a research paper in marketing management is more than an academic exercise; it’s a rich intellectual experience that calls for curiosity, critical thinking, and creativity. The process outlined above is not rigid but provides a framework that you can adapt to your specific topic and interest.

Remember, a great research paper is not just about meeting academic standards but contributing something meaningful to the field of marketing management. Engage with the material, think critically, argue persuasively, and present your ideas with clarity and flair. Your research paper can be a reflection of your passion for marketing and a testament to your scholarly rigor and intellectual insight.

iResearchNet Writing Services

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• Expert Degree-Holding Writers : Our writers hold advanced degrees in Marketing Management and related fields. They are well-versed in current theories, practices, and trends, ensuring your paper is both academically sound and practically relevant.
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370+ Best Marketing Research Topics & Ideas for Students to Consider

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Ever had that brain-freezing moment where you're staring at a blank page, desperately hunting for that perfect marketing research topic? We've all been there. Welcome to your new cheat-sheet – a collection of unique, compelling, and downright cool marketing research paper topics. 

This isn't your standard list. We've gone beyond the beaten track, exploring the wild frontier of marketing, from neuromarketing mysteries to influencer insights. We've broken it down into digestible sections, so you can dive straight into your area of interest or academic level. Go ahead, check out these marketing research topics for papers and dissertations to make your next project shine!

What Are Marketing Research Topics?

In its simplest form, marketing is all about telling a compelling story to your audience. It's how businesses communicate the value of their products or services to customers, intending to promote and sell them. Yet, it's not just about selling. Marketing also involves understanding customer needs, crafting solutions to meet these needs, and building relationships that result in customer loyalty.

Now, when it comes to marketing research topics, you'll find an expansive universe of possibilities, each as diverse as the next. You might explore how to position your product to maximize impact or delve into the powerful online strategies that can make your brand viral. Or, you could examine the psychology behind consumer behavior, understanding what drives people to buy one product over another. 

These are just a handful of the abundant marketing topics you can encounter. Now let’s see what branches they are divided into.

Branches of Marketing Topics

Before you choose any marketing research topic idea, let’s figure out the main branches of this field. Here are the buckets they fall into:

• Strategic marketing: This is the art of planning with a long-term view. Topics here could cover competitive positioning, market segmentation, or establishing a unique selling proposition.
• Digital marketing: This direction is all about reaching customers online. You might explore search engine optimization, email marketing campaigns, or the effectiveness of different digital advertising strategies.
• Social media marketing: This branch leverages social platforms to engage customers. Marketing topics here could revolve around the role of influencers, the power of user-generated content, or the impact of social media on brand perception.
• Content marketing: This revolves around creating valuable content for customers. Here, you could delve into the importance of storytelling, how to create compelling blog posts, or the effectiveness of video marketing.
• Consumer behavior: This branch focuses on understanding what drives consumers. You might examine factors influencing buying decisions, the psychology of consumer choice, or trends in consumer behavior.

How to Choose a Marketing Research Topic?

Choosing the right marketing research paper topic is crucial for a couple of reasons. Firstly, a good topic can keep you motivated throughout your study. It can be the difference between seeing your research as a chore or an adventure. Secondly, a well-chosen topic can contribute to the field, spark discussions, or even influence marketing strategies.

So, what makes a marketing research topic good? Most importantly, it should be an area of interest that excites you and piques your curiosity. Researching something you don't care about won't bring out your best work. Also, make sure the topic is relevant – check if it fits into the current research landscape or challenges existing knowledge. Last but not least, ask yourself if the topic is manageable within the scope of your assignment and resources. 

With these criteria in mind, let's see how to select the right marketing research topic. Below are some valuable suggestions from our thesis writing service :

• Begin research Get familiar with the field by reading up on the latest publications and material. Note down all ideas for later reference.
• Identify your interest area Start by asking yourself what aspect of marketing excites you most. Is it the psychology of consumer behavior, the analytics of digital marketing, or the creative aspects of content marketing?
• Examine current trends Stay updated with the latest developments in the marketing field. Read industry reports, blogs, or news to identify hot topics or emerging trends.
• Find a gap Look for questions that haven't been sufficiently answered or areas that need more exploration. This could be a unique perspective on an existing topic or an entirely new question.
• Consider practicality Make sure your topic is feasible to research. Do you have access to the necessary resources, data, or tools?

Remember, choosing the right topic is a journey, one that requires time, exploration, and sometimes, a bit of trial and error. Don't rush it, savor the process, and you'll end up with a great topic. But in case you are stuck, we developed a list of potential research topics in marketing – all worth attention.

List of Marketing Research Topics & Ideas 

We've collated a captivating list of marketing research paper topics, perfect for igniting your curiosity and sure to impress your professors. Remember to align your chosen topic with your course requirements to ensure it's the perfect fit. Let's dive in!

• Engaging Gen Z through social media marketing.
• Challenges and opportunities in influencer marketing.
• Ethical boundaries in digital advertising.
• Rise of voice search: Impact on SEO.
• Sustainable marketing: Beyond a trend?
• Navigating cultural differences in international marketing.
• AI and personalization in digital marketing.
• Consumer behavior in online vs. offline shopping.
• Impact of viral marketing on brand awareness.
• Neuromarketing: Exploring the consumer's mind.
• The role of AR and VR in enhancing consumer experience.
• Branding in the age of social movements.
• Efficacy of content marketing in B2B sectors.
• Emotional marketing: Manipulation or genuine connection?
• Privacy concerns in data-driven marketing.

Good Marketing Research Topics

Eager to dive deeper into the world of marketing? Here are more fresh and exciting marketing project topics. Each is poised to offer intriguing insights and comes with plenty of data to fuel your arguments. Get ready to explore!

• Measuring the impact of customer reviews on sales.
• Gamification as a marketing strategy: Pros and cons.
• How color psychology influences branding?
• Experiential marketing: A new customer engagement strategy.
• How does social responsibility improve brand image?
• Celebrity endorsements: Effective or outdated?
• Ethical implications of neuromarketing.
• Green marketing: Just a trend or a sustainable strategy?
• Impact of humorous advertising on brand recall.
• Local SEO strategies for small businesses.
• How storytelling boosts content marketing success?
• Role of AI in predicting consumer behavior.
• Effects of scarcity tactics in e-commerce.
• Mobile marketing trends shaping the future.
• Impact of data privacy regulations on digital marketing.

Interesting Marketing Research Topics

Looking for a theme to add a dash of intrigue to your research? Explore this list of market research topics guaranteed to spark curiosity and foster insightful discussions.

• Using virtual reality for product demonstrations.
• Impact of emotional appeals in advertising.
• How does nostalgia influence consumer choices?
• Role of chatbots in improving customer service.
• Leveraging user-generated content for brand promotion.
• Social media's role in crisis management.
• Role of big data in personalized advertising.
• Is there a backlash against intrusive online ads?
• Psychology behind successful loyalty programs.
• Impact of culture on global advertising strategies.
• Influencers vs. celebrity endorsements: Which is more effective?
• Ethical implications of predictive analytics in targeting consumers.
• Effectiveness of cause marketing in boosting sales.
• Role of augmented reality in enhancing shopping experiences.
• Strategies for improving online customer engagement.

Best Marketing Research Topics

What sets outstanding marketing research projects apart? They should be relevant, intriguing, and offer new insights. With that in mind, we've compiled the best research topics in marketing that tick all these boxes. Ready to make your research truly outstanding? Dive in!

• Influence of virtual reality on consumer experiences.
• Power of storytelling in brand building.
• How does sustainability shape consumer choices?
• Impact of memes on online brand promotion.
• Role of blockchain in ensuring ad transparency.
• Emotional intelligence in customer service: Is it crucial?
• Does user-generated content boost trust in brands?
• Social media's impact on body image: A concern for advertisers?
• Role of data analytics in shaping promotional strategies.
• Ethics in advertising: How far can shock tactics go?
• Evolving consumer expectations in the era of personalization .
• What drives the success of viral ads?
• How does color influence brand recognition ?
• Impact of artificial intelligence on consumer data collection.
• Strategies to counter negative publicity on social media.

New Research Topics in Marketing

As an ever-evolving field, marketing constantly introduces new areas to investigate. It's vital to keep abreast of the latest trends to discover untapped research topics. To help you stay ahead of the curve, here are brand new marketing research topic ideas, each one reflecting innovations in the field.

• Role of voice assistants in shaping buyer behavior.
• Exploring the ethics of using AI in advertising.
• Omnichannel retailing: A shift in consumer shopping experience?
• Role of podcasts in influencing consumer behavior.
• How does virtual reality reshape shopping experiences?
• Personalization vs. privacy: A growing concern in digital advertising?
• Use of drone technology for product delivery.
• Impact of artificial intelligence on customer segmentation.
• Role of chatbots in e-commerce: Do they enhance customer satisfaction?
• How does mobile payment influence consumer buying behavior?
• Influencer marketing in the age of fake followers.
• The rise of shoppable posts in social media.
• Exploring the potential of augmented reality in product visualization.
• How do data breaches affect brand trust?
• Impact of social media algorithms on content visibility.

Controversial Topics in Marketing

Struggling to come up with an interesting research topic on marketing? Consider exploring controversial marketing ideas. These themes can help you to spark heated debates and draw attention from your tutor. Below are a few fantastic controversial marketing topics to write about. 

And don't forget, you can pick a topic and entrust it to a professional essay writer online . Our experts can conduct thorough research and deliver top-quality work, no matter how complex the subject. Take your pick and let our professionals do the heavy lifting for you!

• Has the rise of ad-blockers signified failure in digital advertising?
• Deceptive marketing tactics: Where is the line drawn?
• Does native advertising compromise journalistic integrity?
• Ethical dilemmas of data mining in personalized marketing.
• Use of sexual imagery in advertising: Effective or exploitative?
• Neuromarketing: Intriguing science or manipulative strategy?
• Are shock tactics in advertising crossing the line?
• Role of consumerism in environmental degradation.
• Negative impacts of beauty standards perpetuated by ads.
• Is manipulation an inherent part of marketing?
• Stereotypes in advertising : Harmless categorizing or dangerous bias?
• Social media marketing to children: Ethical or exploitative?
• Are privacy concerns leading to a decline in personalized advertising?
• Does influencer marketing promote unrealistic lifestyle expectations?
• Is greenwashing a consequence of sustainability trends in marketing?

Marketing Topics & Ideas for Students

Are you searching for marketing topic ideas tailored to your academic level? You're in the right place! In the following sections, you'll discover multiple marketing essay topics and research ideas organized according to various levels of study. Scroll down, find your academic level, and start exploring!

Marketing Research Topics for College Students

College is a time for exploration and growth, and what better way to study this niche than with some thought-provoking marketing research ideas for college students? Take a look at these titles suitable for a college-level understanding, yet engaging enough to fuel your curiosity.

• Subliminal advertising : Myth or reality?
• Impact of music in retail environments on consumer behavior.
• The role of humor in successful ad campaigns.
• Exploring the 'Fear of Missing Out' (FOMO) effect in event marketing.
• Push vs. pull marketing strategies : Which works better?
• Marketing campaigns that changed public opinion.
• Celebrity scandals: A death knell for brand image?
• Influence of packaging design on purchase decisions.
• The role of color psychology in food marketing.
• Impact of customer relationship management (CRM) on customer loyalty.
• Are loyalty programs effective in retaining customers?
• The role of social proof in online sales.
• How cultural factors influence buying decisions.
• Word-of-mouth marketing in the digital age.
• The effect of customer service quality on brand loyalty.

Marketing Research Topics for University Students

As a university student, you're expected to tackle more complex tasks. So, we've curated a list of advanced marketing research ideas, perfect for a university level understanding.

• How globalization shapes brand strategies.
• Is corporate social responsibility just a trend or a necessity?
• The influence of economic downturns on consumer behavior.
• Emotional connections: Are they key in fostering customer loyalty?
• Understanding the ' Halo Effect ' in brand perceptions.
• Lessons learned from cross-cultural promotional blunders.
• Exploring the psychology behind pricing strategies.
• The role of neurolinguistic programming in persuasive messaging.
• How sensory experiences enhance customer interactions.
• Nudging consumer behavior: Is it ethical?
• The impact of data analytics on strategic decision-making.
• Unraveling the gender stereotypes present in commercials.
• Assessing the effectiveness of ambush promotional strategies.
• How does ethical branding improve a company's image?
• Tracing the evolution and impact of guerrilla promotional strategies.

Marketing Research Topics by Category

As promised, we've meticulously organized an array of marketing topics for a research paper into specific categories for your convenience. Whether you're interested in digital marketing, consumer behavior, or any other subfield, just scroll down. Below, you'll find our comprehensive collection, each with a selection of field-specific marketing research paper ideas.

Digital Marketing Research Topics

Digital marketing revolves around promoting and selling products or services using digital platforms. As this domain continues to grow, it opens up a multitude of unique research avenues. Let's uncover some digital marketing topics to discuss:

• Role of artificial intelligence in customer segmentation.
• Does video content really boost online engagement?
• Potential of augmented reality for product visualization .
• Understanding consumer trust in online reviews.
• Effectiveness of mobile apps in customer retention.
• Future of email promotion in social media era.
• Role of SEO in driving organic traffic.
• Impact of page loading speed on bounce rates.
• Online sales: Does free shipping enhance conversion rates?
• Influencer collaboration vs paid advertising : What offers better ROI?
• Impact of personalization on e-commerce conversion rates.
• Importance of responsive design in user experience.
• Is social proof essential for online sales conversion?
• Podcasts as a promotional tool: How effective are they?
• Evolution of privacy laws and its impact on online data collection.

Strategic Marketing Research Problems Topics

Strategic marketing deals with setting goals, deciding on actions to achieve these goals, and mobilizing resources to execute the actions. It requires a thorough understanding of market trends, competitive landscapes, and consumer behavior. Take a glance at these topics in marketing that explore various problems and challenges in this subfield:

• Impact of poor internal communication on marketing strategy.
• Aligning brand identity with customer perceptions.
• Challenges in establishing a global brand strategy.
• Role of competitive intelligence in shaping business strategy.
• Impact of poor customer service on brand loyalty.
• Mergers and acquisitions.
• Role of organizational culture in strategy implementation.
• Navigating the risks of product diversification.
• Coping with increased price competition in saturated markets .
• Impact of supply chain disruptions on product availability.
• Overcoming barriers in implementing green business practices.
• Strategies for maintaining brand relevance in fast-paced markets.
• How does a changing regulatory environment impact strategy formulation?
• Importance of innovation in maintaining a competitive edge.
• Balancing profit margins and customer satisfaction in pricing strategy.

Social Media Marketing Research Paper Topics

It’s hard to imagine our life without social media. It has revolutionized the way we communicate and interact with one another. In this regard, there are a bunch of research topics on marketing for students who need to write a social media essay or paper.

• The rise of TikTok: Understanding its business appeal.
• How does Instagram's 'Shop Now' feature affect consumer behavior?
• The role of LinkedIn in B2B lead generation.
• Assessing the influence of Twitter's character limit on message effectiveness.
• Exploring Facebook's 'Reactions' and their impact on brand engagement.
• Potential of Pinterest for visual brand storytelling.
• Snapchat's 'Story' feature: A boon for experiential branding?
• The impact of YouTube influencers on purchase decisions.
• Understanding the role of social listening in reputation management.
• Virality on social platforms: A calculated strategy or pure luck?
• Live streams as a tool for real-time audience engagement.
• The ethics of social media data mining.
• User-generated content: An untapped branding tool?
• Role of social platforms in crisis communication.
• Analyzing the popularity of unboxing videos on social media.

>> More ideas: Social Media Research Paper Topics

Content Marketing Research Topic Ideas

Content marketing is all about creating, publishing, and distributing content for a targeted audience. It's about storytelling, providing valuable information, and building relationships with customers. Here are some fascinating content marketing topics for research:

• Evaluating the impact of blog posts on SEO.
• Long-form vs short-form content: What's more engaging?
• Infographics: A tool for simplifying complex information.
• Podcasts: A rising star in information dissemination?
• Understanding the role of eBooks in lead generation.
• Is interactive content the future of customer engagement?
• Webinars: Are they still relevant in the age of short videos?
• White papers: Their influence on decision-making in B2B.
• How does user-generated content shape brand perception?
• The rise and role of meme culture in content strategy.
• Storytelling in branding: Fad or fundamental?
• Exploring the trend of episodic content in audience retention.
• Role of content curation in demonstrating industry thought leadership.
• Using case studies as social proof in conversion strategy.
• The impact of voice search on content creation.

Marketing Research Topics in Consumer Behavior

Consumer behavior explores how individuals, groups, and organizations select, use, and dispose of goods, services, or ideas. It seeks to understand the decision-making processes and what influences them. Consider these topics of marketing and consumer behavior:

• Environmental concerns and their role in purchase decisions.
• Family influence on children's brand preferences.
• Celebrity endorsements and their impact on consumer trust.
• Psychological triggers and implications of impulse buying.
• Loyalty programs and their influence on repeat purchases .
• Brand image and its effect on product evaluation.
• Role nostalgia plays in purchase decisions.
• Psychology behind buying 'limited edition' items.
• Color and its impact on consumer perceptions and behaviors.
• Music's influence on shopper mood and behavior in stores.
• 'Made locally' label's effect on consumer choice.
• Fear of missing out (FOMO) in online buying.
• Customer reviews and their impact on online shopping behavior.
• Social media's influence on body image and related product choices.
• Paradox of choice: More selection leading to less satisfaction?

B2B Marketing Project Topics

Business-to-business (B2B) marketing focuses on selling products or services to other organizations. This subfield offers a range of topics related to marketing research. Take a look at some of our suggestions:

• Impact of digital transformation on business sales.
• LinkedIn's role in lead generation for businesses.
• Efficacy of email marketing in business transactions.
• Chatbots: Enhancing customer service in business marketing?
• Necessity of personalization in business marketing.
• Influence of webinars in generating leads for businesses.
• Understanding influencer marketing in a business context.
• Ethical issues in data collection for business marketing.
• A deep-dive into account-based marketing strategies .
• Role of predictive analytics in business marketing.
• Marketing strategies designed for small businesses.
• Overcoming challenges in business branding.
• Efficacy of content marketing in a business context.
• Implications of GDPR on business marketing.
• Emerging trends in business marketing.

>> View more: Business Topics to Write About

International Marketing Research Topics

International marketing focuses on understanding and responding to global opportunities. It requires a more extensive research approach with an eye towards cultural, political, and economic developments outside the home country. Explore these international market research ideas for papers:

• Cultural nuances and their impact on advertising strategies.
• Cross-border e-commerce: Growth and challenges.
• Exploring the role of localization in global branding.
• Understanding tariff wars and their impact on marketing strategies.
• Influence of political climate on international marketing decisions.
• International public relations: A comparative study.
• Social media and its role in global product launches.
• A study of emerging markets and their attractiveness for marketers.
• International consumer behavior: Similarities and differences.
• Localization vs. standardization in global marketing.
• Case study: Successful global rebranding campaigns.
• Impact of Brexit on European marketing strategies.
• Green marketing practices across the globe.
• International market segmentation and targeting strategies.
• International marketing ethics: A cross-cultural analysis.

Real Estate Marketing Research Topics

Real estate marketing involves understanding and responding to the needs of potential buyers, sellers, and investors in the property market. Go through these project topics in marketing related to real estate research:

• Marketing luxury apartments: Challenges and solutions.
• Selling residential properties in a buyer's market.
• How social media influences property buying decisions.
• Effectively marketing rental properties in competitive markets.
• Marketing strategies for eco-friendly homes.
• Role staging plays in promoting properties.
• Drones: The new trend in real estate showcasing.
• Advertising strategies in rapidly urbanizing areas.
• Promoting properties through influencer partnerships.
• Customer reviews' impact on online property listings.
• Neighborhood branding's influence on real estate sales.
• Online vs offline property promotion: A comparative study.
• Comparing marketing strategies: Luxury versus budget properties.
• Marketing properties during economic downturns.
• Digital marketing best practices for property agents.

Marketing Research Paper Topics in Distribution

The world of distribution is multi-layered and complex, intertwined with other key areas like logistics, supply chain management, and marketing. It's about ensuring products get into the hands of customers efficiently. Investigate this exciting area with these research topics in marketing field.

• Impact on sales: Direct vs indirect distribution methods.
• Influencing factors in selecting distribution channels.
• E-commerce's revolutionizing role in product distribution.
• Case study: Successful distribution strategies in retail.
• Drones and future delivery systems: A feasibility study.
• Role big data plays in optimizing distribution channels.
• How sustainable practices influence distribution strategies.
• Importance customer convenience plays in distribution planning.
• Overcoming distribution challenges in rural areas.
• Examining the relationship: Distribution strategies and market share.
• AI's role in streamlining distribution processes.
• Omnichannel distribution: A necessity or a luxury?
• Importance distribution planning plays in new product launches.
• Distribution's role in creating a competitive advantage.
• Changes in distribution strategies due to the pandemic.

Neuromarketing Research Topics

Neuromarketing focuses on how psychological, cognitive, and emotional processes affect consumer behavior. It combines neuroscience with traditional marketing research for a deeper understanding of decision-making processes. Here are some interesting neuromarketing topics:

• Influence of colors on consumer decision making.
• How product placement impacts buying behavior.
• Emotional triggers in advertising: An analysis.
• Consumer responses to sensory branding .
• Impacting purchase decisions with visual illusions.
• Role of auditory cues in product preference.
• Influence of olfactory cues on consumer behavior.
• Celebrity endorsements and neural responses.
• Comparing digital vs. physical shopping experiences: A neuromarketing perspective.
• Effects of negative emotion on impulse buying .
• Role neurolinguistics plays in shaping consumer opinions.
• Neuromarketing strategies for personalized advertising.
• Video vs. image ads: A comparative neuromarketing study.
• Assessing effectiveness of humor in ads: A neuroscientific approach.
• How storytelling in marketing sways the consumer's brain.

>> View more: Psychology Paper Topics

Influencer Marketing Topics for Research

Influencer marketing blends social media and advertising. It's an evolving field, ripe for research. We invite you to check these compelling research paper topics about marketing and influencers:

• Measuring return on investment in influencer marketing.
• How micro-influencers impact small business growth.
• Authenticity versus promotion: Striking a balance.
• Ethics in influencer marketing: A critical review.
• Power social media influencers hold over consumer behavior.
• Video blogging and brand visibility.
• Effect of influencer-led contests on audience engagement.
• Does influencer reputation affect brand perception?
• Celebrity versus non-celebrity influencers: Who wins?
• Impact of influencer gender on audience engagement.
• Fashion influencers and their role in brand awareness.
• Fitness influencers: Inspiring or creating pressure?
• Role influencers play in promoting sustainable products.
• Influencers and crisis management: A case study approach.
• Influencer partnerships: Temporary boost or long-term gain?

Ethical Marketing Research Paper Topics

Ethical marketing revolves around the principles of honesty, fairness, and responsibility in advertising practices. With an increasing emphasis on business ethics, research in this area can yield insightful findings. Consider these awesome research paper topics related to marketing and ethics:

• Honesty in advertising: A lost art?
• Exploring fairness in competitive marketing practices.
• Corporate social responsibility: Marketing strategy or ethical obligation?
• Greenwashing: Misleading environmental claims in advertising.
• Privacy and data collection: An ethical debate.
• Ethical implications in children's advertising.
• Body positivity and marketing: Strides and stumbles.
• Cultural sensitivity in international marketing campaigns .
• Animal rights and marketing: Exploring ethical considerations.
• Influence of ethical claims on consumer perception.
• False advertising: Consequences and solutions.
• Ethical dimensions in influencer partnerships.
• Human rights issues in marketing.
• Health claims in food advertising: Fact or fiction?
• Role of ethics in pharmaceutical marketing.

Integrated Marketing Communication Research Topics

Integrated Marketing Communication (IMC) blends different promotional tools to deliver clear, consistent, and compelling messages. IMC is crucial for brands to create unified customer experiences. Here are original, attention-grabbing integrated marketing communication topics for research :

• Role of social media in IMC strategy.
• IMC impact on customer loyalty.
• Public relations in an IMC context.
• Online-offline IMC strategies: A comparative study.
• Influencer endorsements in IMC: Effectiveness assessment.
• IMC in non-profit organizations: An exploratory study.
• Impact of IMC on brand equity.
• Event sponsorship in IMC plans.
• IMC strategy for launching new products.
• Role of IMC in crisis management.
• Digital transformation and its influence on IMC.
• IMC in enhancing customer relationships.
• AI and IMC: A synergy exploration.
• IMC for sustainable product marketing.
• Evaluating IMC success: Metrics and measurement methods.

Marketing Analytics Research Topics

Marketing analytics employs data and metrics to measure the success of marketing initiatives, enabling informed business decisions. Here are groundbreaking topics that offer intriguing insights into marketing analytics:

• Social media data: A gold mine for marketers?
• Predictive analytics in customer retention strategies.
• Quantifying influencer marketing: Metrics that matter.
• Role of big data in personalized branding.
• Real-time analytics in optimizing marketing campaigns.
• Analytics in content marketing: Determining success.
• AI-powered marketing analytics: Boon or bane?
• Sentiment analysis in brand perception.
• Location-based analytics in mobile branding.
• Web analytics: Decoding customer online behavior.
• Customer segmentation through data analytics.
• ROI calculation in digital marketing.
• Analyzing customer journey with cross-channel analytics.
• Leveraging analytics for email marketing.
• Voice search analytics: Future brand promotion tool?

Sport Marketing Topics to Write About

Sport marketing involves promoting teams, games, and related products to fans and broader audiences. It's an exciting field, mixing passion, business, and competition. Explore these sports marketing related topics if you are interested in this field:

• Social media's role in popularizing sport events.
• Fan engagement in a digital age.
• Impact of athlete endorsements on brand perception.
• Sustainability initiatives in the sports world.
• Leveraging virtual reality for improved fan experiences.
• Esports' influence on traditional sports promotion.
• Strategy shifts for supporting women's sports leagues.
• Analyzing the dynamics of sports sponsorship deals.
• Successful merchandising tactics for sports teams.
• Team performance and its influence on merchandise sales.
• Sports events as a tool for promoting tourism.
• Accessibility in sports venues: Implications for fan inclusion.
• Personal branding strategies for athletes.
• Controversy's role in athlete endorsements.
• Mobile trends shaping the sports industry.

Extra Marketing Research Paper Topics

Couldn't find a fitting topic in marketing? Don’t worry! We added some more ideas to choose from. Below are some additional topics you might like. Let’s continue your research on marketing topics together.

Marketing Presentation Topics

Presentations on marketing concepts can illuminate the strategies behind successful advertising campaigns, brand positioning, and customer engagement. These unique and original topics will provide an interesting spin on conventional marketing subjects:

• Humanizing artificial intelligence in customer relations.
• Role of silent films in modern advertising.
• Using quantum computing to optimize marketing efforts.
• Neural networks in predicting consumer behavior.
• Astral marketing: Leveraging astrology in branding.
• Biophilic elements in retail space design.
• Gamification in non-gaming brand experiences.
• Marketing possibilities in metaverse.
• Cybersecurity's influence on digital consumer trust.
• Marketing potential of brain-computer interfaces.
• Implementing circular economy principles in product promotion.
• Micro-moments: Capitalizing on instant decision making.
• Haptic technology's potential in experiential marketing.
• Role of digital twins in customer profiling.
• Impact of space tourism on brand partnerships.

Marketing Thesis Topics

Are you about to write a thesis or dissertation? Consider these pro-level marketing topics for thesis and dissertations:

• Emotional algorithms: Predicting consumer behavior through AI.
• Phygital retail : Blending physical and digital shopping experiences.
• Impact of blockchain technology on consumer trust in digital marketing.
• Sensory branding in virtual reality environments.
• Leveraging neuromorphic engineering for personalized marketing.
• Ethical implications of using deepfake technology in advertising.
• Quantum computing's potential impact on big data analytics.
• The role of immersive technology in shaping luxury brand experiences.
• Micro-personalization: Exploring marketing's hyper-customized future.
• Bio-adaptive marketing: The next frontier in personalization?
• Implications of facial recognition technology on privacy and marketing ethics.
• Exploring the marketing potential of Internet of Behaviors (IoB) .
• Edge computing's influence on real-time marketing strategies.
• Use of augmented intelligence in predicting consumer life cycle.
• Leveraging satellite technology for geolocation-based marketing.

Bottom Line on Marketing Topics for Research Papers

The marketing research paper topics and ideas attached above provide a great starting point for your project. But don't be afraid to address other angles related to the subject. Whatever you choose to study, make sure you draw clear connections between your sources and your argument. And if you need any help with writing or research, remember to contact our professional academic assistants.

Don't let the stress of academic papers overwhelm you. Trust our team of seasoned experts to craft a meticulously researched and structured paper for you. Buy a college paper from our professionals to achieve TOP results with ease!

Joe Eckel is an expert on Dissertations writing. He makes sure that each student gets precious insights on composing A-grade academic writing.

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The share of Americans who say they are very or somewhat concerned about government use of people’s data has increased from 64% in 2019 to 71% today. Two-thirds (67%) of adults say they understand little to nothing about what companies are doing with their personal data, up from 59%.

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Roughly one-in-five teenagers who have heard of ChatGPT say they have used it to help them do their schoolwork.

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81% of U.S. adults – versus 46% of teens – favor parental consent for minors to use social media

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About six-in-ten Americans (62%) say they follow professional or college sports not too or not at all closely.

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The State of Online Harassment

Roughly four-in-ten Americans have experienced online harassment. Growing shares face more severe online abuse such as sexual harassment or stalking.

Parenting Children in the Age of Screens

Two-thirds of parents in the U.S. say parenting is harder today than it was 20 years ago, with many citing technologies, like social media or smartphones, as a reason.

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International Trade Responses to Labor Market Regulations

This paper studies how differences in labor market regulations shape countries' comparative advantage in the cross-border provision of labor-intensive services, using administrative data in Europe for the last two decades. I exploit exogenous variation in labor taxes and minimum wages faced by exporting firms engaged in a large European trade program. Firms from different countries compete to supply the same physical service in the same location but their employees are subject to different payroll taxes and minimum wages. These rules varied across countries, sectors, and over time. Reduced-form country case-studies as well as model-implied gravity estimates show evidence of large trade responses to lower labor taxes and minimum wages, with an elasticity that is around one. The Bolkestein directive, by exempting foreign firms from all labor regulations in the destination country, would have doubled exports of physical services from Eastern European countries, rationalizing the wave of protests in high-wage countries that led to the withdrawal of the proposal.

I thank Yossef Benzarti, Benjamin Faber, Oleg Itskhoki, Antoine Levy, Thierry Mayer, Jim Poterba, Joseph Shapiro, Jonathan Vogel and Reed Walker as well as seminar participants at the LSE, University of Chicago, UCL, UCLA, UC Berkeley, University of Minnesota, the Richmond Fed, University of Michigan and the University of Warwick for their comments. The views expressed herein are those of the author and do not necessarily reflect the views of the National Bureau of Economic Research.

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Google Data Studio is a free tool that allows users to create customized reports and dashboards using data from different sources. Data Studio enables you to connect data from Google Analytics, Google Ads, and even from social media platforms. And data can be presented in any way you choose, including pie charts, line graphs, and bar charts, among others. This helps in analyzing data trends and measuring the performance of marketing campaigns effectively.

How Legal Marketers Can Make the Most of Google Data Studio

Legal marketers can use Google Data Studio in several ways. For instance, you can create reports to track website traffic, monitor leads, and assess the effectiveness of advertising efforts. Dashboards can also be created to monitor campaign performance, social media metrics, and even email campaigns. With Google Data Studio, legal marketers can identify trends, understand their audience’s behavior and preferences, and reveal other insights that can help you tailor your strategies to better meet your clients’ needs.

Marketing Performance Dashboard

Google Data Studio can be used to create comprehensive dashboards that track and visualize the performance of various marketing channels and campaigns. Marketers can integrate data from platforms like Google Analytics, Google Ads, Facebook Ads, and email marketing tools to create a unified view of key metrics like website traffic, conversion rates, click-through rates, and return on investment (ROI). Suppose you have just launched a campaign around trademarks and you want to see how it’s performing. There’s an app for that! Google Data Studio. 

Website Performance Monitoring

Webmasters and website owners can also leverage Google Data Studio to create dashboards that provide insights into website performance and user behavior. By integrating data natively from tools like Google Analytics 4 + Google Search Console you can visualize metrics such as page views, bounce rates, top-performing content, and keyword rankings. If you are still getting used to Google Analytics 4 , Data Studio can help bridge that gap. 

Alternatives to Google Data Studio

If you are unable or unwilling to use Google Data Studio, two alternatives are Tableau and PowerBI. 

Tableau is a leading data visualization and business intelligence tool that offers advanced data visualization capabilities and supports a variety of data sources. Tableau is known for its robust analytics and interactive dashboards. Another great feature is the interactive charts. You may be familiar with Covid trackers; a lot of those were built with the power of tableau . 

Microsoft Power BI

Power BI is Microsoft’s business analytics service that provides interactive visualizations and business intelligence capabilities. It can connect to a wide array of data sources, and its integration with the Microsoft ecosystem can be advantageous for law firms. However, to get the most out of PowerBI you need to understand both how to build a data model, and how to write DAX (the code language used to build formulas). DAX is a bit like building an Excel formula, but much more powerful. 

Google Data Studio provides legal marketers with a free powerful tool to assess the effectiveness of their marketing strategies. With its user-friendly interface and data visualization capabilities, Google Data Studio enables legal marketers to quickly identify trends and insights, monitor campaigns, and track client behavior. 

If you’re looking for an alternative, Microsoft Power BI, and Tableau are excellent choices that provide a comprehensive suite of features, depending on your needs. Regardless of which tool you use, remember that the key to success lies in using data to inform your marketing strategies continually. 

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