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Plant Nursery Business Plan Template

Written by Dave Lavinsky

Plant Nursery Business Plan

Plant Nursery Business Plan

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their plant nursery businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a plant nursery business plan template step-by-step so you can create your plan today.

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What Is a Business Plan?

A business plan provides a snapshot of your plant nursery business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

If you’re looking to start a plant nursery business, or grow your existing plant nursery business, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your plant nursery business in order to improve your chances of success. Your business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Plant Nursery Businesses

With regards to funding, the main sources of funding for a plant nursery business are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings is the other most common form of funding for a plant nursery business.

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How to write a business plan for a plant nursery.

If you want to start a plant nursery business or expand your current one, you need a business plan. Below we detail what should be included in each section of your business plan:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of plant nursery business you are operating and the status. For example, are you a startup, do you have a plant nursery business that you would like to grow, or are you operating a chain of plant nursery businesses?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the plant nursery industry. Discuss the type of plant nursery business you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of plant nursery business you are operating.

For example, you might operate one of the following types of plant nursery businesses:

  • Houseplant Nursery : this type of plant nursery business focuses on providing a selection of popular houseplants for indoor growing.
  • Landscaping Nursery: this type of nursery focuses on outdoor plants and supplies for lawn care and landscaping.
  • Tree Nursery: this type of nursery specializes in providing a selection of trees for purchase.

In addition to explaining the type of plant nursery business you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include the number of customers served, number of positive reviews, number of products sold etc.
  • Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the plant nursery industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the plant nursery industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section:

  • How big is the plant nursery industry (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential market for your plant nursery business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: homeowners, apartment renters and landscapers.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of plant nursery business you operate. Clearly, apartment renters would respond to different marketing promotions than landscapers, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most plant nursery businesses primarily serve customers living in their same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other plant nursery businesses.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes landscapers and local plant swaps. You need to mention such competition as well.

With regards to direct competition, you want to describe the other plant nursery businesses with which you compete. Most likely, your direct competitors will be plant nurseries located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

  • What types of customers do they serve?
  • What types of plants do they grow and sell?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you provide better quality and selection of plants?
  • Will you provide services that your competitors don’t offer?
  • Will you provide better customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a plant nursery, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of plant nursery company that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to a plant nursery, will you provide custom landscaping services, educational programs or any other services?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.

Place : Place refers to the location of your plant nursery company. Document your location and mention how the location will impact your success. For example, is your plant nursery located in a busy retail district or shopping plaza, or is it visible from a busy highway, etc. Discuss how your location might be the ideal location for your customers.

Promotions : The final part of your plant nursery marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

  • Advertising in local papers and magazines
  • Reaching out to local websites
  • Social media marketing
  • Local radio advertising

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your plant nursery business, including tending plants, growing or transporting plants, and helping customers.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to sell your 100th plant, or when you hope to reach $X in revenue. It could also be when you expect to expand your plant nursery business to a new city.  

Management Team

To demonstrate your plant nursery business’ ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in managing plant nursery businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing plant nurseries or successfully running small businesses.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

nursery sales growth

Balance Sheets : Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your plant nursery business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a plant nursery business:

  • Location build-out including design fees, construction, etc.
  • Cost of equipment and supplies
  • Payroll or salaries paid to staff
  • Business insurance
  • Taxes and permits
  • Legal expenses

start-up costs

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your nursery location lease, blueprints of your nursery design or an inventory list.  

Putting together a business plan for your plant nursery business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the plant nursery industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful plant nursery business.  

Plant Nursery Business Plan FAQs

What is the easiest way to complete my plant nursery business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your plan.

What is the Goal of a Business Plan's Executive Summary?

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of plant nursery you are operating and the status; for example, are you a startup, do you have a plant nursery that you would like to grow, or are you operating a chain of plant nurseries?

Don’t you wish there was a faster, easier way to finish your Plant Nursery business plan?

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Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.  

Click here to see how Growthink’s professional business plan consulting services can create your business plan for you.

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Executive Summary: Painting a Picture of Success

Agrolearners.com envisions becoming the leading online platform for horticulture education globally. By leveraging innovative teaching methodologies, state-of-the-art technology, and a passion for horticulture, we strive to revolutionize the way people learn and engage with the industry.

Company Overview: Cultivating a Vision

Agrolearners.com is founded by a team of horticulture enthusiasts who possess a deep understanding of the industry and a shared commitment to fostering knowledge and skill development. Our core values revolve around quality, accessibility, and community engagement.

Through our online platform, learners can access a wide range of courses, from introductory modules for beginners to specialized programs for professionals seeking to enhance their expertise. We also provide interactive learning materials, practical demonstrations, and a supportive community forum for learners to connect, share experiences, and seek guidance from experts.

Market Analysis: Sowing the Seeds of Opportunity

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Marketing and Sales Strategy: Growing Your Customer Base

We will also offer free trial courses, discounted packages, and referral programs to incentivize enrollment and foster customer loyalty. By actively engaging with our target audience and consistently delivering high-quality content and learning experiences, we aim to establish Agrolearners.com as the go-to platform for horticulture education.

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Operational Plan: Tending to Business Operations

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Organizational Structure: Building a Strong Foundation

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Financial Plan: Harvesting Profitable Growth

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Sustainability and Environmental Considerations: Cultivating a Greener Future

Conclusion: planting the seeds of success.

Agrolearners.com is well-positioned to capitalize on the growing demand for horticulture education. By leveraging our expertise, embracing technological advancements, and nurturing a vibrant learning community, we are confident in our ability to revolutionize horticulture education globally.

With a strong business plan, a dedicated team, and a passion for sustainable agriculture, Agrolearners.com is ready to sow the seeds of success and empower individuals to create a greener and more sustainable future.

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ProfitableVenture

Plant Nursery Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Agriculture Industry » Crop Cultivation » Plant Nursery

Plant Nursery Business

Are you about starting a plant nursery? If YES, here is a complete sample plant nursery business plan template & feasibility report you can use for FREE .

Okay, so we have considered all the requirements for starting a plant nursery . We also took it further by analyzing and drafting a sample plant nursery marketing plan template backed up by actionable guerrilla marketing ideas for plant nursery businesses. So let’s proceed to the business planning section.

It is without doubt that starting a plant nursery can be a very sure way to use your love of plants and gardening to gain or make money. When people think of a plant nursery, the local garden centre usually comes to mind. But it is important to note that most garden centres produce very few of the plants they sell.

Instead, they buy their plants from specialty nurseries, which actually grow the plants. There are many specialty plant nurseries starting from tiny backyard nurseries to very large regional wholesale nurseries, who might supply retailers in several states.

One awesome fact about the business is that the industry is still very much open to contain a large variety of farms and individuals. The best way to achieve brand awareness and make substantial money in the plant nursery business is to choose a niche and specialize in plants that are in demand and can be container-grown to save space.

A relatively new development in container growing – called the “pot-in-pot” system, gives farmer the chance to grow  larger trees and shrubs without the back-breaking hand digging and high water consumption needed by field growing, and for smaller plants, container growing saves time, water and transplanting.

One’s need or a supplier’s need of having your own plant nursery is being able to buy wholesale at deep discounts. There are hundreds of wholesale nurseries that specialize in what are called in the trade “plugs, liners & whips”, which are different types of plant starts.

If you think this sound like the kind of business you would want to start, then you can begin to look into writing a business plan. If the idea of writing a business plan sounds scary, then you may want to work with a sample business plan like the one below;

A Sample Plant Nursery Business Plan Template

1. industry overview.

It is worthwhile to note that businesses in the plant nursery industry grow nursery plants, such as trees and shrubs; flowering plants, such as foliage plants, cut flowers, flower seeds and ornamentals; and short rotation woody trees, such as Christmas trees and cottonwoods.

These plants can either be grown under cover or in an open field. It is a known fact that the industry has survived poorly in the past five years. The influx of low-cost cut flower imports from Colombia and Ecuador has without argument had a direct negative effect on domestic farmers, reducing the revenue of the industry.

We believe that in the coming years, the revenue of the industry will reduce, held down by the weak demand from florists and nurseries and by import competition.

We all know that the economy of the united states is no longer in a recession, weak discretionary spending will continue to strain flower sales throughout the year. It is also important to note that businesses in this industry are located throughout the United States, and their distribution varies slightly from the population distribution.

Most products of the plant nursery industry grow better in some climates and a concentration of growers has developed in a given area. Demand in the industry we believe is moved by consumer income, home sales and new home construction, and commercial real estate construction.

The success of individual companies rests on anticipating demand for various types of plants, efficient distribution, and competitive pricing. Bigger ventures in the industry have economies of scale in distribution, and little businesses in the same industry can compete successfully by raising specialty plants or serving a local market.

2. Executive Summary

Ostrander Nursery is a new plant Nursery in the heart of Oregon that is dedicated to provide quality choice for individuals searching for plant and garden supplies, as well as serving contractors who need a reliable source of products.

We at Ostrander Nursery hope to offer a wide variety of plants, trees, vegetable plants, along with a selection of garden supplies.

We believe that most of the plants we will be selling will be grown in our greenhouses. We also believe that with a suitable and convenient location, Ostrander Nursery will successfully market its products to the residential customer, as well as contractors and renters.

We at Ostrander Nursery would love to see and acknowledge a five to ten percent increase in our customer base annually, which will serve as a factor to dictate our success. Our marketing strategy includes providing a knowledgeable staff, affordable prices, a great location, and top notch customer service.

We also plan to experience a growth rate of 20% in sales for the second year of operation and build upon that as our Nursery grows. We believe that with adequate, creative marketing and a quality choice of plants and garden supplies for our customers, we will be able to achieve success and make our presence known in the nursery community.

Ostrander Nursery has been the long time dream of owners Oscar and Alexander Grant for many years, and has been a project in the making for the last five years.

Oscar and Alexander Grant, two brothers with a precise goal and visions, will manage all aspects of the Nursery. Alexander, we believe will manage the staff and be involved with the ordering of merchandise, while Oscar will be in charge of the ordering of the garden supplies and tree stock, as well as the maintenance of the greenhouses.

3. Our Products and Services

We at Ostrander Nursery plan to offer a wide variety of bedding plants, shrubs, trees, and vegetable plants along with many garden accessories such as fountains, stepping stones, garden tools, fertilizers, and potting soils. We believe that most of our plants will be grown on-site in state-of-the-art greenhouses. First and foremost, we plan to buy full grown plants for our first few months of inventory.

Our main source of revenue stream at Ostrander Nursery will come from the direct sale of plants and trees from our outdoor and indoor greenhouse facility.

We hope to carry a number of seasonal and year round (perennial) species. We also plan to sell to both individual customers and landscape contractors. We will also generate secondary revenue streams by organising the transportation or big orders of trees and plants on behalf of individual customers and landscape contractors.

4. Our Mission and Vision Statement

  • Our vision at Ostrander Nursery is to become one of the leading ventures in the Plant Nursery Business and in the whole world, starting from the United States.
  • We at Ostrander Nursery are very much dedicated to provide a wide variety of plants and trees in an aesthetic setting. We understand that the customer service we provide is extremely important, because we want each customer to have a pleasant shopping experience, and it is the intention of our staff to answer questions with expertise and to offer advice when we feel it is needed.

Our Business Structure

Ostrander Nursery has been a long time dream of brothers Oscar and Alexander Grant, and has been a project in the making for five years.

We believe and hope that our opening date will be within next year March, Oscar and Alexander Grant is seeing the dream of operating a nursery to become the leading figure in the industry. Located in the outskirts of Salem, Oregon at 98983 Orchards Heights Rd, opposite the famous Sundance Lavender farm.

We also plan to focus on providing quality bedding, hanging, and vegetable plants, along with a variety of potted trees. Our major aim at Ostrander Nursery is to serve both residential customers and landscaping contractors, and provide a variety of garden accessories such as ponds, statues, potting soils, fertilizers, and garden tools.

Outlined below are the portfolios we wish to start Ostrander Nursery with:

Chief Executive Officer

HR and administrative Executive

  • forest nursery worker
  • forest assistant nursery
  • greenhouse worker

Marketing and Sales Manager

Security guard

5. Job Roles and Responsibilities

  • His in charge of Overseeing all other executives and staff within the organization.
  • He is Tasked with board of directors and other executives to determine if company is in accordance with goals and policies.
  • Charged with encouraging business investment.
  • He also promotes economic development within communities.
  • His in charge of directing the organization’s financial goals, objectives, and budgets.
  • Implement the organization’s guidelines on a day-to-day basis.
  • Preside over quality control.
  • In charge of Hiring, training, and terminating employees.
  • In charge of developing and implementing strategies and set the overall direction of a certain area of the company or organization.
  • Provides visionary and strategic leadership for the organization.
  • Collaborate with the board of directors to develop the policies and direction of the organization.
  • He makes sure that the members of the Board of Directors have the information necessary to perform their fiduciary duties and other governance responsibilities.
  • He also Provide adequate and timely information to the Board to enable it to effectively execute its oversight role.
  • Directs staff, including organizational structure, professional development, motivation, performance evaluation, discipline, compensation, personnel policies, and procedures.
  • In charge of overseeing the running of HR and administrative tasks for Ostrander Nursery
  • Monitors office supplies by checking stocks; placing and expediting orders; evaluating new products.
  • Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
  • Stays updated on job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
  • Builds the ventures reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
  • States job positions for recruitment and managing interviewing process
  • Organizes staff induction for new team members
  • In charge of training, evaluation and assessment of employees
  • In charge of arranging travel, meetings and appointments
  • Oversee the smooth running of the daily office activities.
  • In charge of overseeing the smooth running of HR and administrative tasks for the organization
  • Tasked with defining job positions for recruitment and managing interviewing process
  • Carries out staff induction for new team members
  • In charge of preparing financial reports, budgets, and financial statements for the organization
  • In charge of financial forecasting and risks analysis.
  • In charge of developing and managing financial systems and policies
  • In charge of administering payrolls
  • Ensures compliance with taxation legislation
  • Handles all financial transactions for the company
  • Serves as internal auditor for the company

Forest Nursery worker

  • Plants, sprays, weeds, fertilizes, and waters plants, shrubs, and trees, using hand tools and gardening tools.
  • Plants crops, trees, or other plants.
  • Applies chemical solutions to plants to protect against disease or insects or to enhance growth.
  • Harvests plants, and transplant or pot and label them.
  • Marks agricultural or forestry products for identification.
  • Harvests agricultural products.
  • Records information about plants and plant growth.
  • Maintains operational records.
  • Feels plants’ leaves and note their colouring to detect the presence of insects or disease.
  • Evaluates quality of plants or crops.
  • Sells and delivers plants and flowers to customers.
  • Transports animals, crops, or equipment.
  • Sells agricultural products.
  • Operates tractors and other machinery and equipment to fertilize, cultivate, harvest, and spray fields and plants.
  • Operates farming equipment.
  • Fills growing tanks with water.
  • Inspects plants and bud ties to assess quality.
  • Digs, cuts, and transplants seedlings, cuttings, trees, and shrubs.
  • Cuts trees or logs.
  • Ties and bunches flowers, plants, shrubs, and trees, wrap their roots, and pack them into boxes to fill orders.
  • Packages agricultural products for shipment or further processing.
  • Regulates greenhouse conditions, and indoor and outdoor irrigation systems.
  • Operates irrigation systems.
  • Digs, rakes, and screens soil, filling cold frames and hot beds in preparation for planting.
  • Prepares land for agricultural use.
  • Dips cut flowers into disinfectant, count them into bunches, and place them in boxes to prepare them for storage and shipping.

Forest assistant nursery

  • Moves containerized shrubs, plants, and trees, using wheelbarrows or tractors.
  • Sows grass seed, or plant plugs of grass.
  • Cleans work areas, and maintain grounds and landscaping.
  • Cleans equipment or facilities.
  • Maintains inventory, ordering materials as required.
  • Maintains inventories of materials, equipment, or products.
  • Hauls and spreads topsoil, fertilizer, peat moss, and other materials to condition soil, using wheelbarrows or carts and shovels.
  • Prepare land for agricultural use.
  • Maintain and repair irrigation and climate control systems.
  • Builds agricultural structures.
  • Cuts, rolls, and stack sod.
  • Provides information and advice to the public regarding the selection, purchase, and care of products.
  • Advises others on farming or forestry operations, regulations, or equipment.
  • Folds and staples corrugated forms to make boxes used for packing horticultural products.
  • Traps and destroys pests such as moles, gophers, and mice, using pesticides.
  • Captures or kills animals.
  • Grafts plants and trees into different rootstock to reduce disease by inserting and tying buds into incisions in rootstock.

Greenhouse Worker

  • Grafts plants.
  • Inspects facilities and equipment for signs of disrepair, and perform necessary maintenance work.
  • Negotiates contracts such as those for land leases or tree purchases.
  • Positions and regulates plant irrigation systems, and program environmental and irrigation control computers.
  • Prepares soil for planting, and plant or transplant seeds, bulbs, and cuttings.
  • Provides information to customers on the care of trees, shrubs, flowers, plants, and lawns.
  • Assigns work schedules and duties to nursery or greenhouse staff, and supervise their work.
  • Determines plant growing conditions, such as greenhouses, hydroponics, or natural settings, and set planting and care schedules.
  • Determines types and quantities of horticultural plants to be grown, based on budgets, projected sales volumes, and/or executive directives.
  • Identifies plants as well as problems such as diseases, weeds, and insect pests.
  • Manages nurseries that grow horticultural plants for sale to trade or retail customers, for display or exhibition, or for research.
  • Selects and purchases seeds, plant nutrients, disease control chemicals, and garden and lawn care equipment.
  • Tours work areas to observe work being done, to inspect crops, and to evaluate plant and soil conditions.
  • Applies pesticides and fertilizers to plants.
  • Confers with horticultural personnel in order to plan facility renovations or additions.
  • Constructs structures and accessories such as greenhouses and benches.
  • In charge of Identifying, prioritizing, and reaching out to new markets for our agriculture produce, processed food, new partners, and business opportunities within the agro – allied industry
  • In charge of Developing, executing and evaluating new plans for expanding increase sales of all our agriculture produce and processed foods
  • Tasked with documenting all customer contact and information.
  • Represents the company in strategic meetings
  • Aids to increase sales and growth for the company
  • In charge of protecting the farm and its environs
  • Controls traffic and organize parking
  • Tasked with giving security tips when necessary
  • Patrols around the farm on a 24 hours basis
  • Presents security reports weekly

6. SWOT Analysis

Ostrander Nursery is a standard plant nursery started to be exceptional and not as a trial and error, which is why conducting a proper SWOT Analysis became a necessity. We at Ostrander Nursery believe that getting our things right from the start would mean that we have succeeded in creating the foundation that will help us establish a successful plant nursery.

We at Ostrander Nursery plan to offer a large number of products, we have no plans for failure but a well situated plan that will help us to maximizing our strength and opportunities and also make our threat and weakness an advantage for us. Properly explained below is a summary of the result of the SWOT analysis for Ostrander Nursery;

According to our SWOT Analysis, our strength rest on the fact that we have built and established a well based rapport with a handful of major players (agriculture merchants) in the agro – allied industry; both suppliers and buyers within and outside of the United States.

We have also purchased some of the latest modern machines, tools and equipment that will helps us manage our plant nursery. We also have experienced and best hands for the business in the whole industry

The SWOT Analysis perceived that the time it will take to gain customers and boost our brand will be our major weakness. It explained the unimaginable competitive industry and how industry players are keen on their advertising strategies.

  • Opportunities

The opportunities that we at Ostrander Nursery have are the amount of homeowners, and industries that will come for our plants and also industries that will come for the raw materials from our plant Nursery.

One of the threats that was perceived during the SWOT Analysis is the probability of global economic downturn that will affect us negatively, bad weather cum natural disasters (draughts, epidemics), unfavourable government policies and a new competitor ( a plant nursery that cultivates few or almost all the crops we cultivate ) as our nursery within same location.

We believe in our strength and know that we will overcome any available threat with ease through handwork and consistency.

7. MARKET ANALYSIS

  • Market Trend

It is a known fact that most businesses in the farming industry are no longer relying only on non – organic farming. They have now added both organic crop cultivation and non – organic crop cultivation and despite that organic food are costly; they are steadily increasing in demand.

Also we all know that the agricultural industry is as old as man’s survival on planet earth, but that does not in any form make it over saturated or filled; ventures in the industry keep exploring new ideas technologies in order to improve cultivation processes and also food preservation process; mechanized farming has without doubt increased the level of foods and crops that are being produced. The industry will always be needed for the survival of man and his family.

Farmers are now growing crops in large numbers in a country where such crops could never survive before now and in locations where there are little or few farming land due to the advancement of technology. Individuals can now make use of rooftops (basement) of their houses to plant crops even at large quantity.

8. Our Target Market

Our target market strategy at Ostrander Nursery will be relying on becoming an attractive choice for homeowners and landscape contractors in the city of Salem Oregon. We believe that the target markets we are going to be chasing are the residential consumers searching for a large variety of plants and trees to beautify their residences.

We also believe that the Landscape contractors will be attracted by competitive prices and a diverse inventory. We understand that individuals will want to shop at our location because of the superior customer service we hope provide. We at Ostrander Nursery would like to see a five to ten percent increase in customers annually, and the profile of our customer consists of the following demographic information:

  • Male and Female.
  • Married and Single.
  • Combined annual income in excess of $50,000.
  • Age range of 25 to 80 years, with a median age of 40.
  • Own houses or townhouses valued at over $150,000.

Our competitive advantage

There are approximately more than 17,000 businesses that operate one or more facilities that sell plants and trees to both individual customers and contractors.  It has been estimated that in each of the last five years, the plant nursery industry has generated in excess of $27 billion while providing jobs to more than 150,000 people.

Aggregate payrolls in each of the last five years have exceeded $3.5 billion. This goes to show that the industry is a matured industry, and the future expected growth rate is expected to mirror that of the general economy.

We at Ostrander Nursery believe that we have one of the most extensive and affordable plant and flower selections in the entire State of Oregon, and a very knowledgeable staff ready to give out unparalleled customer service. We believe that contractors looking for a reliable nursery will find we at Ostrander Nursery very supportive and easy to work with. The ease and convenience of our location is a very big plus and a competitive advantage to us.

9. SALES AND MARKETING STRATEGY

  • Sources of Income

Our main source of revenue stream at Ostrander Nursery will come from the direct sale of plants and trees from our outdoor and indoor greenhouse facility. We hope to carry a number of seasonal and year round (perennial) species.

We also plan to sell to both individual customers and landscape contractors. We will also generate secondary revenue streams by organising the transportation or big orders of trees and plants on behalf of individual customers and landscape contractors.

10. Sales Forecast

We at Ostrander Nursery have been able to analyse what our sales or the income we will be generating in the next three years. We have put plans in place and we believe in our strength and the way we plan to run Ostrander Nursery, and we believe we will achieve these goals and figures.

We have also perfected our sales and marketing strategies to help us achieve our aim and goals, we have employed experienced hands and individuals we believe can help us be what we want, when we want.

Our sales projections was analysed from two main revenue streams: the general public, and contractors. We believe that our sales projections for the upcoming year will be based on a modest growth rate for sales. We are Ostrander Nursery being a new plant nursery business we are projecting a growth rate of 20%, believing our advertising will bring in new customers daily. Outlined below are the sales projections of Ostrander Nursery:

  • First Year -: $650,000
  • Second Year -: $1,100,000
  • Third Year -: $3,000,000

Note : it is worthwhile to note just like we stated above that this forecast was done based on what is obtainable in the industry and with the believe that none of the threats we mentioned above will be a hindrance or may likely appear.

  • Marketing Strategy and Sales Strategy

We at Ostrander Nursery plan to make use of a number of marketing strategies that will allow our Plant Nursery to easily target individuals within the target market. We believe that these strategies will include traditional print advertisements and ads placed on search engines on the Internet.

We believe that we need a functional marketing and advertising strategy to be able to boost our business. Which is why we will also use an internet based strategy. We believe that this is very important as many people seeking local retailers, such as plant nurseries, now make use of the Internet to conduct their preliminary searches.

We at Ostrander Nursery also plan to register our business with online portals so that potential customers can easily reach the business. Ostrander Nursery will also develop our own online website showcasing the operations of the business, our inventory, hours of operation, and other services offered by the business.

Finally, we will also develop ongoing relationships with landscape contractors that will need inventories of trees and plants from Ostrander Nursery in bulk on a regular basis. In time, these contractors will become an invaluable source of business for us at Ostrander Nursery.

11. Publicity and Advertising Strategy

We at Ostrander Nursery believe that our marketing strategy will be based on becoming an option for contractors and the general public to fill their plant and shrubbery needs. We also intend to maintain an extensive marketing campaign that will ensure maximum visibility for the business in our targeted market. Below is an overview of the publicity and advertising strategies for Ostrander Nursery:

  • Establish relationships with landscape contractors within the target market.
  • We hope to place adverts on both print (community based newspapers and magazines) and electronic media platforms; we will also advertise Ostrander Nursery Consultants  on financial magazines, real estate and other relevant financial programs on radio and TV
  • Ostrander Nursery will also sponsor relevant community based events / programs
  • We also plan to make use of various online platforms to promote the business. All these will make it easier for people to enter our website with just a click of the mouse. We will take advantage of the internet and social media platforms such as; Instagram, Facebook , twitter, YouTube, Google + et al to promote our brand
  • We also plan to mount our Bill Boards on strategic locations all around Salem, Oregon
  • We at Ostrander Nursery also plan to engage in road show from time to time
  • We also plan to distribute our fliers and handbills in target areas all around Salem
  • We plan to make sure that all our workers wear our branded shirts and all our official vehicles are well branded with our company’s logo et al.

12. Our Pricing Strategy

Our strategy at Ostrander Nursery will based on serving our customers with expert service and product knowledge, to build our marketing plan to reach homeowners, renters, and contractors, to focus on satisfying the needs of our customers, and to focus on providing quality plants at affordable prices.

Ostrander Nursery believe that to get the right pricing for our plants, we need to make sure that we choose a good location for Plant Nursery, choose a good breed / seeds that will bring forth bountiful harvest, reduce the cost of running our plant nursery to the smallest minimum and make sure we attract buyers to our business, as against taking our plants to the market to source for buyers.

With this, we would have successfully removed the cost of transporting the goods to the market and other logistics from the equation.

  • Payment Options

We at Ostrander Nursery after our extensive research and thorough discussion understand efficiently that different customers prefer different payment options as it suits them but at different times and ways. We plan to make sure that we provide them with payment options that will make their transactions less stressful and very open.

Listed below are the payment options we at Ostrander Nursery plan to making available to our customers;

  • Payment via bank transfer
  • Payment with cash
  • Payment via online bank transfer
  • Payment via check
  • Payment via bank draft
  • Payment via POS

We have also chosen to partner with a known bank in the United States in order to give our customers the best they can ever get in the agricultural sector of the United States.

13. Startup Expenditure (Budget)

Our major objectives at Ostrander Nursery is to maintain an average gross margin at or above 50%, generate an average of $1,000 of sales each business day of each month, and realize an annual growth rate of 10% in Year 2. We believe that these objectives and goals are very much reachable.

Which is why we are being very detailed about all information penned down in our business plan? We have also decided on the possible factors to spend our start up capital and they include:

  • The price for incorporating our farm in United States of America – $750.
  • Our budget for key insurance policies, permits and business license – $4,000
  • The cost of acquiring / leasing a nursery facility and land – $55,000
  • The budget for preparing the soil (for planting et al – $25,000
  • The price for acquiring the required working tools and equipment / machines / tractors et al– $600,000
  • The price of Launching an official Website – $600
  • The budget for paying our workers for 1 year – $500,000
  • Other business requirements (Business cards, Signage, Adverts and Promotions et al) – $2,000
  • Miscellaneous – $5,000

From our detailed cost analysis above, we will need $1,192,350 to start Ostrander Nursery and make the nursery ready to serve the needs of our customers. Here also are the few equipment we believe that are necessary in starting Ostrander Nursery:

  • Propagation Containers
  • Tillers and spades
  • Wheelbarrows
  • Compost bins
  • Irrigation systems
  • Hoes and Hand held pruners
  • Harvest baskets
  • Rain collection barrels

Generating Funding / Start-up Capital for Ostrander Nursery

We at Ostrander Nursery understand that having the required finance for your business; will go a long way to make sure you achieve your desired goal. Finance basically is a very crucial factor when it comes to building any business, and building a successful business is not a one day job but a continuous job that requires consistency and hard work.

Ostrander Nursery is a privately owned farm that will be solely finance by the owners and their immediate family. Outlined below are the possible means we plan to raise funds for Ostrander Nursery

  • Raising part of the start – up capital from personal savings
  • Raising part of the start – up capital from family members and friends (soft loans and gifts et al)
  • Raising a larger chunk of the start-up capital from the banks (loan facility).

14. Sustainability and Expansion Strategy

Oscar and Alexander Grant are the founders and operators of Ostrander Nursery. Oscar has worked in the nursery industry for over fifteen years (with 10 years managing Age rock Nursery). While Alexander has a degree from the University of Oregon in agronomy and has worked for the Green Nation Agency as a plant specialist advising the local population on the purchase and care of a wide range of plants.

We believe they have the adequate experience and combine knowledge to lead Ostrander Nursery to limelight and success.

We also understand that the plant nursery industry is highly competitive, and how important it is to maintain a high level of customer service, offer quality products, and give our prospective clients a large variety of choices when shopping for plants and trees.

We believe that our business approach will be to offer a diverse selection of plants, trees, and garden supplies. We also believe that exceptional customer service will be important in meeting the needs of our target markets. Healthy plants will be a top priority at Ostrander Nursery, and we will display the plants artistically.

We also believe that our immediate geographic market which is the capital of Oregon has the adequate population we need to flourish and that a 100 mile geographic area would want our services, as we become a well known nursery. We also believe that what will make us successful and attract enough clients for us will be based on the following services:

  • Sell products of the highest quality with excellent customer service and support.
  • Retain customers to generate repeat purchases and make referrals.
  • Continue to expand daily sales by adding to the variety of plants we sell.
  • Communicate with our customers through creative advertising.

Checklist/Milestone

  • Business Name Availability Check: Completed
  • Business Incorporation: Completed
  • Opening of Corporate Bank Accounts various banks in the United States: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of All form of Insurance for the Business: Completed
  • Conducting feasibility studies: Completed
  • Leasing, renovating and equipping our facility: Completed
  • Generating part of the start – up capital from the founder: Completed
  • Applications for Loan from our Bankers: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
  • Recruitment of employees: In Progress
  • Purchase of the Needed software applications, furniture, office equipment, electronic appliances and facility facelift: In progress
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business (Business PR): In Progress
  • Health and Safety and Fire Safety Arrangement: In Progress
  • Establishing business relationship with banks, financial lending institutions, vendors and key players in the industry: In Progress

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Business Plan for Dairy Farm and Milk Processing Plant in Agaro Town, Oromia Region, Ethiopia.pdf

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2024, Business plan on dairy farm at Agaro Town', Oromia region Ethiopia

If you want read full document of this business Plan you can get on below telegram channel link: https://t.me/bprojectp/23 ✅ If you want full document of business Plan contact me 👉Contact address 📧Email: [email protected] 📩SMS service: +251923345749

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  1. Plant Nursery Business Plan Template + Guide [Updated 2024]

    The following are the key components your plant nursery business plan must include: Indeed. A well-crafted plant nursery business plan will help your investors better understand your business domain, market trends, strategies, business financials, and growth potential—helping them make better financial decisions.

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