How Can You Create a Well Planned Research Paper Outline
You are staring at the blank document, meaning to start writing your research paper . After months of experiments and procuring results, your PI asked you to write the paper to publish it in a reputed journal. You spoke to your peers and a few seniors and received a few tips on writing a research paper, but you still can’t plan on how to begin!
Writing a research paper is a very common issue among researchers and is often looked upon as a time consuming hurdle. Researchers usually look up to this task as an impending threat, avoiding and procrastinating until they cannot delay it anymore. Seeking advice from internet and seniors they manage to write a paper which goes in for quite a few revisions. Making researchers lose their sense of understanding with respect to their research work and findings. In this article, we would like to discuss how to create a structured research paper outline which will assist a researcher in writing their research paper effectively!
Publication is an important component of research studies in a university for academic promotion and in obtaining funding to support research. However, the primary reason is to provide the data and hypotheses to scientific community to advance the understanding in a specific domain. A scientific paper is a formal record of a research process. It documents research protocols, methods, results, conclusion, and discussion from a research hypothesis .
Table of Contents
What Is a Research Paper Outline?
A research paper outline is a basic format for writing an academic research paper. It follows the IMRAD format (Introduction, Methods, Results, and Discussion). However, this format varies depending on the type of research manuscript. A research paper outline consists of following sections to simplify the paper for readers. These sections help researchers build an effective paper outline.
1. Title Page
The title page provides important information which helps the editors, reviewers, and readers identify the manuscript and the authors at a glance. It also provides an overview of the field of research the research paper belongs to. The title should strike a balance between precise and detailed. Other generic details include author’s given name, affiliation, keywords that will provide indexing, details of the corresponding author etc. are added to the title page.
Abstract is the most important section of the manuscript and will help the researcher create a detailed research paper outline . To be more precise, an abstract is like an advertisement to the researcher’s work and it influences the editor in deciding whether to submit the manuscript to reviewers or not. Writing an abstract is a challenging task. Researchers can write an exemplary abstract by selecting the content carefully and being concise.
An introduction is a background statement that provides the context and approach of the research. It describes the problem statement with the assistance of the literature study and elaborates the requirement to update the knowledge gap. It sets the research hypothesis and informs the readers about the big research question.
This section is usually named as “Materials and Methods”, “Experiments” or “Patients and Methods” depending upon the type of journal. This purpose provides complete information on methods used for the research. Researchers should mention clear description of materials and their use in the research work. If the methods used in research are already published, give a brief account and refer to the original publication. However, if the method used is modified from the original method, then researcher should mention the modifications done to the original protocol and validate its accuracy, precision, and repeatability.
It is best to report results as tables and figures wherever possible. Also, avoid duplication of text and ensure that the text summarizes the findings. Report the results with appropriate descriptive statistics. Furthermore, report any unexpected events that could affect the research results, and mention complete account of observations and explanations for missing data (if any).
The discussion should set the research in context, strengthen its importance and support the research hypothesis. Summarize the main results of the study in one or two paragraphs and show how they logically fit in an overall scheme of studies. Compare the results with other investigations in the field of research and explain the differences.
Acknowledgements identify and thank the contributors to the study, who are not under the criteria of co-authors. It also includes the recognition of funding agency and universities that award scholarships or fellowships to researchers.
8. Declaration of Competing Interests
Finally, declaring the competing interests is essential to abide by ethical norms of unique research publishing. Competing interests arise when the author has more than one role that may lead to a situation where there is a conflict of interest.
Steps to Write a Research Paper Outline
- Write down all important ideas that occur to you concerning the research paper .
- Answer questions such as – what is the topic of my paper? Why is the topic important? How to formulate the hypothesis? What are the major findings?
- Add context and structure. Group all your ideas into sections – Introduction, Methods, Results, and Discussion/Conclusion.
- Add relevant questions to each section. It is important to note down the questions. This will help you align your thoughts.
- Expand the ideas based on the questions created in the paper outline.
- After creating a detailed outline, discuss it with your mentors and peers.
- Get enough feedback and decide on the journal you will submit to.
- The process of real writing begins.
Benefits of Creating a Research Paper Outline
As discussed, the research paper subheadings create an outline of what different aspects of research needs elaboration. This provides subtopics on which the researchers brainstorm and reach a conclusion to write. A research paper outline organizes the researcher’s thoughts and gives a clear picture of how to formulate the research protocols and results. It not only helps the researcher to understand the flow of information but also provides relation between the ideas.
A research paper outline helps researcher achieve a smooth transition between topics and ensures that no research point is forgotten. Furthermore, it allows the reader to easily navigate through the research paper and provides a better understanding of the research. The paper outline allows the readers to find relevant information and quotes from different part of the paper.
Research Paper Outline Template
A research paper outline template can help you understand the concept of creating a well planned research paper before beginning to write and walk through your journey of research publishing.
1. Research Title
A. Background i. Support with evidence ii. Support with existing literature studies
B. Thesis Statement i. Link literature with hypothesis ii. Support with evidence iii. Explain the knowledge gap and how this research will help build the gap 4. Body
A. Methods i. Mention materials and protocols used in research ii. Support with evidence
B. Results i. Support with tables and figures ii. Mention appropriate descriptive statistics
C. Discussion i. Support the research with context ii. Support the research hypothesis iii. Compare the results with other investigations in field of research
D. Conclusion i. Support the discussion and research investigation ii. Support with literature studies
E. Acknowledgements i. Identify and thank the contributors ii. Include the funding agency, if any
F. Declaration of Competing Interests
Download the Research Paper Outline Template!
Have you tried writing a research paper outline ? How did it work for you? Did it help you achieve your research paper writing goal? Do let us know about your experience in the comments below.
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Research report template
A research report describes the results of a survey, interviews, focus groups or any other type of qualitative or quantitative research. Even if they aren’t necessarily “researchers”, most international development practitioners will still need to write a basic research report at some point in their career. Either for a baseline or endline survey, needs assessment, or to describe the results of interviews or focus groups with program participants. This template can be used as a starting point for any type of basic research report (qualitative or quantitative).
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- You need to write a report for a simple baseline or endline survey, or needs assessment.
This research report template is NOT appropriate when:
- You need to write an academic research report.
- You need to write a report for a very complex or large research project (you could start with this template, but it would need a lot of modifications).
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Home » Research Paper Format – Types, Examples and Templates
Research Paper Format – Types, Examples and Templates
Table of Contents
Research paper format is an essential aspect of academic writing that plays a crucial role in the communication of research findings . The format of a research paper depends on various factors such as the discipline, style guide, and purpose of the research. It includes guidelines for the structure, citation style, referencing , and other elements of the paper that contribute to its overall presentation and coherence. Adhering to the appropriate research paper format is vital for ensuring that the research is accurately and effectively communicated to the intended audience. In this era of information, it is essential to understand the different research paper formats and their guidelines to communicate research effectively, accurately, and with the required level of detail. This post aims to provide an overview of some of the common research paper formats used in academic writing.
Research Paper Formats
Research Paper Formats are as follows:
- APA (American Psychological Association) format
- MLA (Modern Language Association) format
- Chicago/Turabian style
- IEEE (Institute of Electrical and Electronics Engineers) format
- AMA (American Medical Association) style
- Harvard style
- Vancouver style
- ACS (American Chemical Society) style
- ASA (American Sociological Association) style
- APSA (American Political Science Association) style
APA (American Psychological Association) Format
Here is a general APA format for a research paper:
- Title Page: The title page should include the title of your paper, your name, and your institutional affiliation. It should also include a running head, which is a shortened version of the title, and a page number in the upper right-hand corner.
- Abstract : The abstract is a brief summary of your paper, typically 150-250 words. It should include the purpose of your research, the main findings, and any implications or conclusions that can be drawn.
- Introduction: The introduction should provide background information on your topic, state the purpose of your research, and present your research question or hypothesis. It should also include a brief literature review that discusses previous research on your topic.
- Methods: The methods section should describe the procedures you used to collect and analyze your data. It should include information on the participants, the materials and instruments used, and the statistical analyses performed.
- Results: The results section should present the findings of your research in a clear and concise manner. Use tables and figures to help illustrate your results.
- Discussion : The discussion section should interpret your results and relate them back to your research question or hypothesis. It should also discuss the implications of your findings and any limitations of your study.
- References : The references section should include a list of all sources cited in your paper. Follow APA formatting guidelines for your citations and references.
Some additional tips for formatting your APA research paper:
- Use 12-point Times New Roman font throughout the paper.
- Double-space all text, including the references.
- Use 1-inch margins on all sides of the page.
- Indent the first line of each paragraph by 0.5 inches.
- Use a hanging indent for the references (the first line should be flush with the left margin, and all subsequent lines should be indented).
- Number all pages, including the title page and references page, in the upper right-hand corner.
APA Research Paper Format Template
APA Research Paper Format Template is as follows:
- Title of the paper
- Author’s name
- Institutional affiliation
- A brief summary of the main points of the paper, including the research question, methods, findings, and conclusions. The abstract should be no more than 250 words.
- Background information on the topic of the research paper
- Research question or hypothesis
- Significance of the study
- Overview of the research methods and design
- Brief summary of the main findings
- Participants: description of the sample population, including the number of participants and their characteristics (age, gender, ethnicity, etc.)
- Materials: description of any materials used in the study (e.g., survey questions, experimental apparatus)
- Procedure: detailed description of the steps taken to conduct the study
- Presentation of the findings of the study, including statistical analyses if applicable
- Tables and figures may be included to illustrate the results
- Interpretation of the results in light of the research question and hypothesis
- Implications of the study for the field
- Limitations of the study
- Suggestions for future research
- A list of all sources cited in the paper, in APA format
- 12-point font (Times New Roman or Arial)
- 1-inch margins on all sides
- Page numbers in the top right corner
- Headings and subheadings should be used to organize the paper
- The first line of each paragraph should be indented
- Quotations of 40 or more words should be set off in a block quote with no quotation marks
- In-text citations should include the author’s last name and year of publication (e.g., Smith, 2019)
APA Research Paper Format Example
APA Research Paper Format Example is as follows:
The Effects of Social Media on Mental Health
University of XYZ
This study examines the relationship between social media use and mental health among college students. Data was collected through a survey of 500 students at the University of XYZ. Results suggest that social media use is significantly related to symptoms of depression and anxiety, and that the negative effects of social media are greater among frequent users.
Social media has become an increasingly important aspect of modern life, especially among young adults. While social media can have many positive effects, such as connecting people across distances and sharing information, there is growing concern about its impact on mental health. This study aims to examine the relationship between social media use and mental health among college students.
Participants: Participants were 500 college students at the University of XYZ, recruited through online advertisements and flyers posted on campus. Participants ranged in age from 18 to 25, with a mean age of 20.5 years. The sample was 60% female, 40% male, and 5% identified as non-binary or gender non-conforming.
Data was collected through an online survey administered through Qualtrics. The survey consisted of several measures, including the Patient Health Questionnaire-9 (PHQ-9) for depression symptoms, the Generalized Anxiety Disorder-7 (GAD-7) for anxiety symptoms, and questions about social media use.
Participants were asked to complete the online survey at their convenience. The survey took approximately 20-30 minutes to complete. Data was analyzed using descriptive statistics, correlations, and multiple regression analysis.
Results indicated that social media use was significantly related to symptoms of depression (r = .32, p < .001) and anxiety (r = .29, p < .001). Regression analysis indicated that frequency of social media use was a significant predictor of both depression symptoms (β = .24, p < .001) and anxiety symptoms (β = .20, p < .001), even when controlling for age, gender, and other relevant factors.
The results of this study suggest that social media use is associated with symptoms of depression and anxiety among college students. The negative effects of social media are greater among frequent users. These findings have important implications for mental health professionals and educators, who should consider addressing the potential negative effects of social media use in their work with young adults.
References should be listed in alphabetical order according to the author’s last name. For example:
- Chou, H. T. G., & Edge, N. (2012). “They are happier and having better lives than I am”: The impact of using Facebook on perceptions of others’ lives. Cyberpsychology, Behavior, and Social Networking, 15(2), 117-121.
- Twenge, J. M., Joiner, T. E., Rogers, M. L., & Martin, G. N. (2018). Increases in depressive symptoms, suicide-related outcomes, and suicide rates among U.S. adolescents after 2010 and links to increased new media screen time. Clinical Psychological Science, 6(1), 3-17.
Note: This is just a sample Example do not use this in your assignment.
MLA (Modern Language Association) Format
MLA (Modern Language Association) Format is as follows:
- Page Layout : Use 8.5 x 11-inch white paper, with 1-inch margins on all sides. The font should be 12-point Times New Roman or a similar serif font.
- Heading and Title : The first page of your research paper should include a heading and a title. The heading should include your name, your instructor’s name, the course title, and the date. The title should be centered and in title case (capitalizing the first letter of each important word).
- In-Text Citations : Use parenthetical citations to indicate the source of your information. The citation should include the author’s last name and the page number(s) of the source. For example: (Smith 23).
- Works Cited Page : At the end of your paper, include a Works Cited page that lists all the sources you used in your research. Each entry should include the author’s name, the title of the work, the publication information, and the medium of publication.
- Formatting Quotations : Use double quotation marks for short quotations and block quotations for longer quotations. Indent the entire quotation five spaces from the left margin.
- Formatting the Body : Use a clear and readable font and double-space your text throughout. The first line of each paragraph should be indented one-half inch from the left margin.
MLA Research Paper Template
MLA Research Paper Format Template is as follows:
- Use 8.5 x 11 inch white paper.
- Use a 12-point font, such as Times New Roman.
- Use double-spacing throughout the entire paper, including the title page and works cited page.
- Set the margins to 1 inch on all sides.
- Use page numbers in the upper right corner, beginning with the first page of text.
- Include a centered title for the research paper, using title case (capitalizing the first letter of each important word).
- Include your name, instructor’s name, course name, and date in the upper left corner, double-spaced.
- When quoting or paraphrasing information from sources, include an in-text citation within the text of your paper.
- Use the author’s last name and the page number in parentheses at the end of the sentence, before the punctuation mark.
- If the author’s name is mentioned in the sentence, only include the page number in parentheses.
Works Cited Page
- List all sources cited in alphabetical order by the author’s last name.
- Each entry should include the author’s name, title of the work, publication information, and medium of publication.
- Use italics for book and journal titles, and quotation marks for article and chapter titles.
- For online sources, include the date of access and the URL.
Here is an example of how the first page of a research paper in MLA format should look:
Headings and Subheadings
- Use headings and subheadings to organize your paper and make it easier to read.
- Use numerals to number your headings and subheadings (e.g. 1, 2, 3), and capitalize the first letter of each word.
- The main heading should be centered and in boldface type, while subheadings should be left-aligned and in italics.
- Use only one space after each period or punctuation mark.
- Use quotation marks to indicate direct quotes from a source.
- If the quote is more than four lines, format it as a block quote, indented one inch from the left margin and without quotation marks.
- Use ellipses (…) to indicate omitted words from a quote, and brackets ([…]) to indicate added words.
Works Cited Examples
- Book: Last Name, First Name. Title of Book. Publisher, Publication Year.
- Journal Article: Last Name, First Name. “Title of Article.” Title of Journal, volume number, issue number, publication date, page numbers.
- Website: Last Name, First Name. “Title of Webpage.” Title of Website, publication date, URL. Accessed date.
Here is an example of how a works cited entry for a book should look:
Smith, John. The Art of Writing Research Papers. Penguin, 2021.
MLA Research Paper Example
MLA Research Paper Format Example is as follows:
Your Professor’s Name
Course Name and Number
Date (in Day Month Year format)
Word Count (not including title page or Works Cited)
Title: The Impact of Video Games on Aggression Levels
Video games have become a popular form of entertainment among people of all ages. However, the impact of video games on aggression levels has been a subject of debate among scholars and researchers. While some argue that video games promote aggression and violent behavior, others argue that there is no clear link between video games and aggression levels. This research paper aims to explore the impact of video games on aggression levels among young adults.
The debate on the impact of video games on aggression levels has been ongoing for several years. According to the American Psychological Association, exposure to violent media, including video games, can increase aggression levels in children and adolescents. However, some researchers argue that there is no clear evidence to support this claim. Several studies have been conducted to examine the impact of video games on aggression levels, but the results have been mixed.
This research paper used a quantitative research approach to examine the impact of video games on aggression levels among young adults. A sample of 100 young adults between the ages of 18 and 25 was selected for the study. The participants were asked to complete a questionnaire that measured their aggression levels and their video game habits.
The results of the study showed that there was a significant correlation between video game habits and aggression levels among young adults. The participants who reported playing violent video games for more than 5 hours per week had higher aggression levels than those who played less than 5 hours per week. The study also found that male participants were more likely to play violent video games and had higher aggression levels than female participants.
The findings of this study support the claim that video games can increase aggression levels among young adults. However, it is important to note that the study only examined the impact of video games on aggression levels and did not take into account other factors that may contribute to aggressive behavior. It is also important to note that not all video games promote violence and aggression, and some games may have a positive impact on cognitive and social skills.
In conclusion, this research paper provides evidence to support the claim that video games can increase aggression levels among young adults. However, it is important to conduct further research to examine the impact of video games on other aspects of behavior and to explore the potential benefits of video games. Parents and educators should be aware of the potential impact of video games on aggression levels and should encourage young adults to engage in a variety of activities that promote cognitive and social skills.
- American Psychological Association. (2017). Violent Video Games: Myths, Facts, and Unanswered Questions. Retrieved from https://www.apa.org/news/press/releases/2017/08/violent-video-games
- Ferguson, C. J. (2015). Do Angry Birds make for angry children? A meta-analysis of video game influences on children’s and adolescents’ aggression, mental health, prosocial behavior, and academic performance. Perspectives on Psychological Science, 10(5), 646-666.
- Gentile, D. A., Swing, E. L., Lim, C. G., & Khoo, A. (2012). Video game playing, attention problems, and impulsiveness: Evidence of bidirectional causality. Psychology of Popular Media Culture, 1(1), 62-70.
- Greitemeyer, T. (2014). Effects of prosocial video games on prosocial behavior. Journal of Personality and Social Psychology, 106(4), 530-548.
Chicago/Turabian Formate is as follows:
- Margins : Use 1-inch margins on all sides of the paper.
- Font : Use a readable font such as Times New Roman or Arial, and use a 12-point font size.
- Page numbering : Number all pages in the upper right-hand corner, beginning with the first page of text. Use Arabic numerals.
- Title page: Include a title page with the title of the paper, your name, course title and number, instructor’s name, and the date. The title should be centered on the page and in title case (capitalize the first letter of each word).
- Headings: Use headings to organize your paper. The first level of headings should be centered and in boldface or italics. The second level of headings should be left-aligned and in boldface or italics. Use as many levels of headings as necessary to organize your paper.
- In-text citations : Use footnotes or endnotes to cite sources within the text of your paper. The first citation for each source should be a full citation, and subsequent citations can be shortened. Use superscript numbers to indicate footnotes or endnotes.
- Bibliography : Include a bibliography at the end of your paper, listing all sources cited in your paper. The bibliography should be in alphabetical order by the author’s last name, and each entry should include the author’s name, title of the work, publication information, and date of publication.
- Formatting of quotations: Use block quotations for quotations that are longer than four lines. Indent the entire quotation one inch from the left margin, and do not use quotation marks. Single-space the quotation, and double-space between paragraphs.
- Tables and figures: Use tables and figures to present data and illustrations. Number each table and figure sequentially, and provide a brief title for each. Place tables and figures as close as possible to the text that refers to them.
- Spelling and grammar : Use correct spelling and grammar throughout your paper. Proofread carefully for errors.
Chicago/Turabian Research Paper Template
Chicago/Turabian Research Paper Template is as folows:
Title of Paper
Name of Student
A. Background Information
B. Research Question
C. Thesis Statement
II. Literature Review
A. Overview of Existing Literature
B. Analysis of Key Literature
C. Identification of Gaps in Literature
A. Research Design
B. Data Collection
C. Data Analysis
A. Presentation of Findings
B. Analysis of Findings
C. Discussion of Implications
A. Summary of Findings
B. Implications for Future Research
B. In-Text Citations
VII. Appendices (if necessary)
A. Data Tables
C. Additional Supporting Materials
Chicago/Turabian Research Paper Example
Title: The Impact of Social Media on Political Engagement
Name: John Smith
Class: POLS 101
Professor: Dr. Jane Doe
Date: April 8, 2023
Social media has become an integral part of our daily lives. People use social media platforms like Facebook, Twitter, and Instagram to connect with friends and family, share their opinions, and stay informed about current events. With the rise of social media, there has been a growing interest in understanding its impact on various aspects of society, including political engagement. In this paper, I will examine the relationship between social media use and political engagement, specifically focusing on how social media influences political participation and political attitudes.
II. Literature Review:
There is a growing body of literature on the impact of social media on political engagement. Some scholars argue that social media has a positive effect on political participation by providing new channels for political communication and mobilization (Delli Carpini & Keeter, 1996; Putnam, 2000). Others, however, suggest that social media can have a negative impact on political engagement by creating filter bubbles that reinforce existing beliefs and discourage political dialogue (Pariser, 2011; Sunstein, 2001).
To examine the relationship between social media use and political engagement, I conducted a survey of 500 college students. The survey included questions about social media use, political participation, and political attitudes. The data was analyzed using descriptive statistics and regression analysis.
The results of the survey indicate that social media use is positively associated with political participation. Specifically, respondents who reported using social media to discuss politics were more likely to have participated in a political campaign, attended a political rally, or contacted a political representative. Additionally, social media use was found to be associated with more positive attitudes towards political engagement, such as increased trust in government and belief in the effectiveness of political action.
The findings of this study suggest that social media has a positive impact on political engagement, by providing new opportunities for political communication and mobilization. However, there is also a need for caution, as social media can also create filter bubbles that reinforce existing beliefs and discourage political dialogue. Future research should continue to explore the complex relationship between social media and political engagement, and develop strategies to harness the potential benefits of social media while mitigating its potential negative effects.
- Delli Carpini, M. X., & Keeter, S. (1996). What Americans know about politics and why it matters. Yale University Press.
- Pariser, E. (2011). The filter bubble: What the Internet is hiding from you. Penguin.
- Putnam, R. D. (2000). Bowling alone: The collapse and revival of American community. Simon & Schuster.
- Sunstein, C. R. (2001). Republic.com. Princeton University Press.
IEEE (Institute of Electrical and Electronics Engineers) Format
IEEE (Institute of Electrical and Electronics Engineers) Research Paper Format is as follows:
- Title : A concise and informative title that accurately reflects the content of the paper.
- Abstract : A brief summary of the paper, typically no more than 250 words, that includes the purpose of the study, the methods used, the key findings, and the main conclusions.
- Introduction : An overview of the background, context, and motivation for the research, including a clear statement of the problem being addressed and the objectives of the study.
- Literature review: A critical analysis of the relevant research and scholarship on the topic, including a discussion of any gaps or limitations in the existing literature.
- Methodology : A detailed description of the methods used to collect and analyze data, including any experiments or simulations, data collection instruments or procedures, and statistical analyses.
- Results : A clear and concise presentation of the findings, including any relevant tables, graphs, or figures.
- Discussion : A detailed interpretation of the results, including a comparison of the findings with previous research, a discussion of the implications of the results, and any recommendations for future research.
- Conclusion : A summary of the key findings and main conclusions of the study.
- References : A list of all sources cited in the paper, formatted according to IEEE guidelines.
In addition to these elements, an IEEE research paper should also follow certain formatting guidelines, including using 12-point font, double-spaced text, and numbered headings and subheadings. Additionally, any tables, figures, or equations should be clearly labeled and referenced in the text.
AMA (American Medical Association) Style
AMA (American Medical Association) Style Research Paper Format:
- Title Page: This page includes the title of the paper, the author’s name, institutional affiliation, and any acknowledgments or disclaimers.
- Abstract: The abstract is a brief summary of the paper that outlines the purpose, methods, results, and conclusions of the study. It is typically limited to 250 words or less.
- Introduction: The introduction provides a background of the research problem, defines the research question, and outlines the objectives and hypotheses of the study.
- Methods: The methods section describes the research design, participants, procedures, and instruments used to collect and analyze data.
- Results: The results section presents the findings of the study in a clear and concise manner, using graphs, tables, and charts where appropriate.
- Discussion: The discussion section interprets the results, explains their significance, and relates them to previous research in the field.
- Conclusion: The conclusion summarizes the main points of the paper, discusses the implications of the findings, and suggests future research directions.
- References: The reference list includes all sources cited in the paper, listed in alphabetical order by author’s last name.
In addition to these sections, the AMA format requires that authors follow specific guidelines for citing sources in the text and formatting their references. The AMA style uses a superscript number system for in-text citations and provides specific formats for different types of sources, such as books, journal articles, and websites.
Harvard Style Research Paper format is as follows:
- Title page: This should include the title of your paper, your name, the name of your institution, and the date of submission.
- Abstract : This is a brief summary of your paper, usually no more than 250 words. It should outline the main points of your research and highlight your findings.
- Introduction : This section should introduce your research topic, provide background information, and outline your research question or thesis statement.
- Literature review: This section should review the relevant literature on your topic, including previous research studies, academic articles, and other sources.
- Methodology : This section should describe the methods you used to conduct your research, including any data collection methods, research instruments, and sampling techniques.
- Results : This section should present your findings in a clear and concise manner, using tables, graphs, and other visual aids if necessary.
- Discussion : This section should interpret your findings and relate them to the broader research question or thesis statement. You should also discuss the implications of your research and suggest areas for future study.
- Conclusion : This section should summarize your main findings and provide a final statement on the significance of your research.
- References : This is a list of all the sources you cited in your paper, presented in alphabetical order by author name. Each citation should include the author’s name, the title of the source, the publication date, and other relevant information.
In addition to these sections, a Harvard Style research paper may also include a table of contents, appendices, and other supplementary materials as needed. It is important to follow the specific formatting guidelines provided by your instructor or academic institution when preparing your research paper in Harvard Style.
Vancouver Style Research Paper format is as follows:
The Vancouver citation style is commonly used in the biomedical sciences and is known for its use of numbered references. Here is a basic format for a research paper using the Vancouver citation style:
- Title page: Include the title of your paper, your name, the name of your institution, and the date.
- Abstract : This is a brief summary of your research paper, usually no more than 250 words.
- Introduction : Provide some background information on your topic and state the purpose of your research.
- Methods : Describe the methods you used to conduct your research, including the study design, data collection, and statistical analysis.
- Results : Present your findings in a clear and concise manner, using tables and figures as needed.
- Discussion : Interpret your results and explain their significance. Also, discuss any limitations of your study and suggest directions for future research.
- References : List all of the sources you cited in your paper in numerical order. Each reference should include the author’s name, the title of the article or book, the name of the journal or publisher, the year of publication, and the page numbers.
ACS (American Chemical Society) Style
ACS (American Chemical Society) Style Research Paper format is as follows:
The American Chemical Society (ACS) Style is a citation style commonly used in chemistry and related fields. When formatting a research paper in ACS Style, here are some guidelines to follow:
- Paper Size and Margins : Use standard 8.5″ x 11″ paper with 1-inch margins on all sides.
- Font: Use a 12-point serif font (such as Times New Roman) for the main text. The title should be in bold and a larger font size.
- Title Page : The title page should include the title of the paper, the authors’ names and affiliations, and the date of submission. The title should be centered on the page and written in bold font. The authors’ names should be centered below the title, followed by their affiliations and the date.
- Abstract : The abstract should be a brief summary of the paper, no more than 250 words. It should be on a separate page and include the title of the paper, the authors’ names and affiliations, and the text of the abstract.
- Main Text : The main text should be organized into sections with headings that clearly indicate the content of each section. The introduction should provide background information and state the research question or hypothesis. The methods section should describe the procedures used in the study. The results section should present the findings of the study, and the discussion section should interpret the results and provide conclusions.
- References: Use the ACS Style guide to format the references cited in the paper. In-text citations should be numbered sequentially throughout the text and listed in numerical order at the end of the paper.
- Figures and Tables: Figures and tables should be numbered sequentially and referenced in the text. Each should have a descriptive caption that explains its content. Figures should be submitted in a high-quality electronic format.
- Supporting Information: Additional information such as data, graphs, and videos may be included as supporting information. This should be included in a separate file and referenced in the main text.
- Acknowledgments : Acknowledge any funding sources or individuals who contributed to the research.
ASA (American Sociological Association) Style
ASA (American Sociological Association) Style Research Paper format is as follows:
- Title Page: The title page of an ASA style research paper should include the title of the paper, the author’s name, and the institutional affiliation. The title should be centered and should be in title case (the first letter of each major word should be capitalized).
- Abstract: An abstract is a brief summary of the paper that should appear on a separate page immediately following the title page. The abstract should be no more than 200 words in length and should summarize the main points of the paper.
- Main Body: The main body of the paper should begin on a new page following the abstract page. The paper should be double-spaced, with 1-inch margins on all sides, and should be written in 12-point Times New Roman font. The main body of the paper should include an introduction, a literature review, a methodology section, results, and a discussion.
- References : The reference section should appear on a separate page at the end of the paper. All sources cited in the paper should be listed in alphabetical order by the author’s last name. Each reference should include the author’s name, the title of the work, the publication information, and the date of publication.
- Appendices : Appendices are optional and should only be included if they contain information that is relevant to the study but too lengthy to be included in the main body of the paper. If you include appendices, each one should be labeled with a letter (e.g., Appendix A, Appendix B, etc.) and should be referenced in the main body of the paper.
APSA (American Political Science Association) Style
APSA (American Political Science Association) Style Research Paper format is as follows:
- Title Page: The title page should include the title of the paper, the author’s name, the name of the course or instructor, and the date.
- Abstract : An abstract is typically not required in APSA style papers, but if one is included, it should be brief and summarize the main points of the paper.
- Introduction : The introduction should provide an overview of the research topic, the research question, and the main argument or thesis of the paper.
- Literature Review : The literature review should summarize the existing research on the topic and provide a context for the research question.
- Methods : The methods section should describe the research methods used in the paper, including data collection and analysis.
- Results : The results section should present the findings of the research.
- Discussion : The discussion section should interpret the results and connect them back to the research question and argument.
- Conclusion : The conclusion should summarize the main findings and implications of the research.
- References : The reference list should include all sources cited in the paper, formatted according to APSA style guidelines.
In-text citations in APSA style use parenthetical citation, which includes the author’s last name, publication year, and page number(s) if applicable. For example, (Smith 2010, 25).
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How to Write a Research Paper Introduction (with Examples)
The research paper introduction section, along with the Title and Abstract, can be considered the face of any research paper. The following article is intended to guide you in organizing and writing the research paper introduction for a quality academic article or dissertation.
The research paper introduction aims to present the topic to the reader. A study will only be accepted for publishing if you can ascertain that the available literature cannot answer your research question. So it is important to ensure that you have read important studies on that particular topic, especially those within the last five to ten years, and that they are properly referenced in this section. 1 What should be included in the research paper introduction is decided by what you want to tell readers about the reason behind the research and how you plan to fill the knowledge gap. The best research paper introduction provides a systemic review of existing work and demonstrates additional work that needs to be done. It needs to be brief, captivating, and well-referenced; a well-drafted research paper introduction will help the researcher win half the battle.
The introduction for a research paper is where you set up your topic and approach for the reader. It has several key goals:
- Present your research topic
- Capture reader interest
- Summarize existing research
- Position your own approach
- Define your specific research problem and problem statement
- Highlight the novelty and contributions of the study
- Give an overview of the paper’s structure
The research paper introduction can vary in size and structure depending on whether your paper presents the results of original empirical research or is a review paper. Some research paper introduction examples are only half a page while others are a few pages long. In many cases, the introduction will be shorter than all of the other sections of your paper; its length depends on the size of your paper as a whole.
Table of Contents
What is the introduction for a research paper, why is the introduction important in a research paper, what are the parts of introduction in the research, 1. introduce the research topic:, 2. determine a research niche:, 3. place your research within the research niche:, frequently asked questions on research paper introduction, key points to remember.
The introduction in a research paper is placed at the beginning to guide the reader from a broad subject area to the specific topic that your research addresses. They present the following information to the reader
- Scope: The topic covered in the research paper
- Context: Background of your topic
- Importance: Why your research matters in that particular area of research and the industry problem that can be targeted
The research paper introduction conveys a lot of information and can be considered an essential roadmap for the rest of your paper. A good introduction for a research paper is important for the following reasons:
- It stimulates your reader’s interest: A good introduction section can make your readers want to read your paper by capturing their interest. It informs the reader what they are going to learn and helps determine if the topic is of interest to them.
- It helps the reader understand the research background: Without a clear introduction, your readers may feel confused and even struggle when reading your paper. A good research paper introduction will prepare them for the in-depth research to come. It provides you the opportunity to engage with the readers and demonstrate your knowledge and authority on the specific topic.
- It explains why your research paper is worth reading: Your introduction can convey a lot of information to your readers. It introduces the topic, why the topic is important, and how you plan to proceed with your research.
- It helps guide the reader through the rest of the paper: The research paper introduction gives the reader a sense of the nature of the information that will support your arguments and the general organization of the paragraphs that will follow. It offers an overview of what to expect when reading the main body of your paper.
A good research paper introduction section should comprise three main elements: 2
- What is known: This sets the stage for your research. It informs the readers of what is known on the subject.
- What is lacking: This is aimed at justifying the reason for carrying out your research. This could involve investigating a new concept or method or building upon previous research.
- What you aim to do: This part briefly states the objectives of your research and its major contributions. Your detailed hypothesis will also form a part of this section.
How to write a research paper introduction?
The first step in writing the research paper introduction is to inform the reader what your topic is and why it’s interesting or important. This is generally accomplished with a strong opening statement. The second step involves establishing the kinds of research that have been done and ending with limitations or gaps in the research that you intend to address. Finally, the research paper introduction clarifies how your own research fits in and what problem it addresses. If your research involved testing hypotheses, these should be stated along with your research question. The hypothesis should be presented in the past tense since it will have been tested by the time you are writing the research paper introduction.
The following key points, with examples, can guide you when writing the research paper introduction section:
- Highlight the importance of the research field or topic
- Describe the background of the topic
- Present an overview of current research on the topic
Example: The inclusion of experiential and competency-based learning has benefitted electronics engineering education. Industry partnerships provide an excellent alternative for students wanting to engage in solving real-world challenges. Industry-academia participation has grown in recent years due to the need for skilled engineers with practical training and specialized expertise. However, from the educational perspective, many activities are needed to incorporate sustainable development goals into the university curricula and consolidate learning innovation in universities.
- Reveal a gap in existing research or oppose an existing assumption
- Formulate the research question
Example: There have been plausible efforts to integrate educational activities in higher education electronics engineering programs. However, very few studies have considered using educational research methods for performance evaluation of competency-based higher engineering education, with a focus on technical and or transversal skills. To remedy the current need for evaluating competencies in STEM fields and providing sustainable development goals in engineering education, in this study, a comparison was drawn between study groups without and with industry partners.
- State the purpose of your study
- Highlight the key characteristics of your study
- Describe important results
- Highlight the novelty of the study.
- Offer a brief overview of the structure of the paper.
Example: The study evaluates the main competency needed in the applied electronics course, which is a fundamental core subject for many electronics engineering undergraduate programs. We compared two groups, without and with an industrial partner, that offered real-world projects to solve during the semester. This comparison can help determine significant differences in both groups in terms of developing subject competency and achieving sustainable development goals.
The purpose of the research paper introduction is to introduce the reader to the problem definition, justify the need for the study, and describe the main theme of the study. The aim is to gain the reader’s attention by providing them with necessary background information and establishing the main purpose and direction of the research.
The length of the research paper introduction can vary across journals and disciplines. While there are no strict word limits for writing the research paper introduction, an ideal length would be one page, with a maximum of 400 words over 1-4 paragraphs. Generally, it is one of the shorter sections of the paper as the reader is assumed to have at least a reasonable knowledge about the topic. 2 For example, for a study evaluating the role of building design in ensuring fire safety, there is no need to discuss definitions and nature of fire in the introduction; you could start by commenting upon the existing practices for fire safety and how your study will add to the existing knowledge and practice.
When deciding what to include in the research paper introduction, the rest of the paper should also be considered. The aim is to introduce the reader smoothly to the topic and facilitate an easy read without much dependency on external sources. 3 Below is a list of elements you can include to prepare a research paper introduction outline and follow it when you are writing the research paper introduction. Topic introduction: This can include key definitions and a brief history of the topic. Research context and background: Offer the readers some general information and then narrow it down to specific aspects. Details of the research you conducted: A brief literature review can be included to support your arguments or line of thought. Rationale for the study: This establishes the relevance of your study and establishes its importance. Importance of your research: The main contributions are highlighted to help establish the novelty of your study Research hypothesis: Introduce your research question and propose an expected outcome. Organization of the paper: Include a short paragraph of 3-4 sentences that highlights your plan for the entire paper
Cite only works that are most relevant to your topic; as a general rule, you can include one to three. Note that readers want to see evidence of original thinking. So it is better to avoid using too many references as it does not leave much room for your personal standpoint to shine through. Citations in your research paper introduction support the key points, and the number of citations depend on the subject matter and the point discussed. If the research paper introduction is too long or overflowing with citations, it is better to cite a few review articles rather than the individual articles summarized in the review. A good point to remember when citing research papers in the introduction section is to include at least one-third of the references in the introduction.
The literature review plays a significant role in the research paper introduction section. A good literature review accomplishes the following: Introduces the topic – Establishes the study’s significance – Provides an overview of the relevant literature – Provides context for the study using literature – Identifies knowledge gaps However, remember to avoid making the following mistakes when writing a research paper introduction: Do not use studies from the literature review to aggressively support your research Avoid direct quoting Do not allow literature review to be the focus of this section. Instead, the literature review should only aid in setting a foundation for the manuscript.
Remember the following key points for writing a good research paper introduction: 4
- Avoid stuffing too much general information: Avoid including what an average reader would know and include only that information related to the problem being addressed in the research paper introduction. For example, when describing a comparative study of non-traditional methods for mechanical design optimization, information related to the traditional methods and differences between traditional and non-traditional methods would not be relevant. In this case, the introduction for the research paper should begin with the state-of-the-art non-traditional methods and methods to evaluate the efficiency of newly developed algorithms.
- Avoid packing too many references: Cite only the required works in your research paper introduction. The other works can be included in the discussion section to strengthen your findings.
- Avoid extensive criticism of previous studies: Avoid being overly critical of earlier studies while setting the rationale for your study. A better place for this would be the Discussion section, where you can highlight the advantages of your method.
- Avoid describing conclusions of the study: When writing a research paper introduction remember not to include the findings of your study. The aim is to let the readers know what question is being answered. The actual answer should only be given in the Results and Discussion section.
To summarize, the research paper introduction section should be brief yet informative. It should convince the reader the need to conduct the study and motivate him to read further.
1. Jawaid, S. A., & Jawaid, M. (2019). How to write introduction and discussion. Saudi Journal of Anaesthesia, 13(Suppl 1), S18.
2. Dewan, P., & Gupta, P. (2016). Writing the title, abstract and introduction: Looks matter!. Indian pediatrics, 53, 235-241.
3. Cetin, S., & Hackam, D. J. (2005). An approach to the writing of a scientific Manuscript1. Journal of Surgical Research, 128(2), 165-167.
4. Bavdekar, S. B. (2015). Writing introduction: Laying the foundations of a research paper. Journal of the Association of Physicians of India, 63(7), 44-6.
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Published on: Nov 27, 2017
Last updated on: Oct 25, 2023
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Do you spend time staring at the screen and thinking about how to approach a monstrous research paper ?
If yes, you are not alone.
Research papers are no less than a curse for high school and college students.
It takes time, effort, and expertise to craft a striking research paper.
Every other person craves to master the magic of producing impressive research papers.
Continue with the guide to investigate the mysterious nature of different types of research through examples.
Research Paper Example for Different Formats
An academic paper doesn't have to be boring. You can use an anecdote, a provocative question, or a quote to begin the introduction.
Learning from introductions written in professional college papers is the best strategy.
Have a look at the expertise of the writer in the following example.
Social Media and Social Media Marketing: A Literature Review
APA Research Paper Example
While writing research papers, you must pay attention to the required format.
Follow the example when the instructor mentions the APA format .
Effects of Food Deprivation of Concentration and Preserverance
Research Paper Example APA 7th Edition
Research Paper Example MLA
Once you are done with APA format, let’s practice the art of writing quality MLA papers.
Found Voices: Carl Sagan
We have provided you with a top-notch research paper example in MLA format here.
Research Paper Example Chicago
Chicago style is not very common, but it is important to learn. Few institutions require this style for research papers, but it is essential to learn. The content and citations in the research paper are formatted like this example.
Chicago Research Paper Sample
Research Paper Example Harvard
To learn how a research paper is written using the Harvard citation style , carefully examine this example. Note the structure of the cover page and other pages.
Harvard Research Paper Sample
Examples for Different Research Paper Parts
A research paper has different parts. Each part is important for the overall success of the paper. Chapters in a research paper must be written correctly, using a certain format and structure.
The following are examples of how different sections of the research paper can be written.
Example of Research Proposal
What is the first step to starting a research paper?
Submitting the research proposal!
It involves several sections that take a toll on beginners.
Here is a detailed guide to help you write a research proposal .
Are you a beginner or do you lack experience? Don’t worry.
The following example of a research paper is the perfect place to get started.
View Research Proposal Example Here
Research Paper Example Abstract
After submitting the research proposal, prepare to write a seasoned abstract section.
The abstract delivers the bigger picture by revealing the purpose of the research.
A common mistake students make is writing it the same way a summary is written.
It is not merely a summary but an analysis of the whole research project. Still confused?
Read the abstract mentioned in the following research to get a better idea.
Affirmative Action: What Do We Know? - Abstract Example
Literature Review Research Paper Example
What if a novice person reads your research paper?
He will never understand the critical elements involved in the research paper.
To enlighten him, focus on the literature review section. This section offers an extensive analysis of the past research conducted on the paper topics.
It is relatively easier than other sections of the paper.
Take a closer look at the paper below to find out.
Methods Section of Research Paper Example
While writing research papers, excellent papers focus a great deal on the methodology.
Yes, the research sample and methodology define the fate of the papers.
Are you facing trouble going through the methodology section?
Relax and let comprehensive sample research papers clear your doubts.
View Methods Section of Research Paper Here
Research Paper Conclusion Example
The conclusion leaves the last impression on the reader.
“Who cares for the last impression? It’s always the first.”
Don’t be fooled!
The conclusion sets the tone of the whole research paper properly.
A key list of elements must be present in conclusion to make it crisp and remarkable.
The Conclusion: Your Paper's Final Impression
View the sample paper and identify the points you thought were never a part of the conclusion.
Get Quick AI Research Help!
Research Paper Examples for Different Fields
Research papers can be about any subject that needs a detailed study. The following examples show how research papers are written for different subjects.
History Research Paper Sample
Many Faces of Generalisimo Fransisco Franco
Sociology Research Paper Sample
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Science Fair Research Paper Sample
What Do I Need To Do For The Science Fair?
Psychology Research Paper Sample
The Effects of Food Deprivation on Concentration and Preserverance
Art History Research Paper Sample
European Art History: A Primer
Scientific Research Paper Example
We have discussed several elements of research papers through examples.
Introduction in Research Paper!
Read on to move towards advanced versions of information.
Scientific research paper
Let's have a look at the template and an example to elaborate on concepts.
- Related Work
- Research Methodology
- Results and Discussion
- Conclusion & Future Work
The name itself sounds terrifying to many students. Make no mistake; it sure is dangerous when touched without practice.
Students become afraid and hence aspire to locate an outstanding essay paper writer to get their papers done.
Detailed, high-quality, and credible sources and samples are a must to be shared here.
Science Fair Paper Format
Example of Methodology in Research Paper
The words methodology, procedure, and approach are the same. They indicate the approach pursued by the researcher while conducting research to accomplish the goal through research.
The methodology is the bloodline of the research paper.
A practical or assumed procedure is used to conduct the methodology.
The Effects of Immediate Feedback Devices in High School Chemistry Classes
See the way the researcher has shared participants and limits in the methodology section of the example.
Research Paper Example for Different Levels
The process of writing a research paper is based on a set of steps. The process will seem daunting if you are unaware of the basic steps. Start writing your research paper by taking the following steps:
- Choose a Topic
- Create a thesis statement
- Do in-depth research for the research study
- Create an outline
You will find writing a research paper much easier once you have a plan.
No matter which level you are writing at, your research paper needs to be well structured.
Research Paper Example Outline
Before you plan on writing a well-researched paper, make a rough draft.
Brainstorm again and again!
Pour all of your ideas into the basket of the outline.
What will it include?
A standard is not set but follow the research paper outline example below:
View Research Paper Outline Example Here
This example outlines the following elements:
- Thesis Statement
Utilize this standard of outline in your research papers to polish your paper. Here is a step-by-step guide that will help you write a research paper according to this format.
Good Research Paper Examples for Students
Theoretically, good research paper examples will meet the objectives of the research.
Always remember! The first goal of the research paper is to explain ideas, goals, and theory as clearly as water.
Yes, leave no room for confusion of any sort.
Fiscal Research Center - Action Plan
Qualitative Research Paper Example
Research Paper Example Introduction
How to Write a Research Paper Example?
Research Paper Example for High School
When the professor reads such a professional research paper, he will be delighted.
Grant of funds for the project!
Appreciation in Class!
You'll surely be highly rewarded.
Research Paper Conclusion
“Who cares for the last impression? It's always the first.”
Don't be fooled!
A key list of elements must be present in the conclusion to make it crisp and remarkable.
Critical Research Paper
To write a research paper remarkably, include the following ingredients in it:
- Justification of the Experimental Design
- Analysis of Results
- Validation of the Study
How to Write the Methods Section of a Research Paper
Theoretical Framework Examples
The theoretical framework is the key to establish credibility in research papers.
Read the purpose of the theoretical framework before following it in the research paper.
The researcher offers a guide through a theoretical framework.
- Philosophical view
- Conceptual Analysis
- Benefits of the Research
An in-depth analysis of theoretical framework examples research paper is underlined in the sample below.
View Theoretical Framework Example Here
Now that you have explored the research paper examples, you can start working on your research project. Hopefully, these examples will help you understand the writing process for a research paper.
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What is a Marketing Research Report and How to Write It?
Table of contents
There is nothing more embarrassing for a marketer than to hear a client say “…this doesn’t quite address the business questions that we need to answer.” And unfortunately, this is a rather common occurrence in market research reporting that most marketers would care to admit.
So, why do most market research reports fail to meet client expectations? Well, in most cases, because there is more emphasis on methodology and analytic techniques used to craft the report rather than relying on data visualization, creative story-telling, and outlining actionable direction/steps.
Now, our next big question is, how do you avoid your client’s dreaded deer-in-the-headlights reaction when presenting such a report? This blog post will answer this and much more, as we go through the following:
What Is a Market Research Report?
Why is market research important, differences between primary and secondary market research, types of market research, market research reports advantages and disadvantages, how to do market research, how to prepare a market research report: 5 steps, marketing research report templates, marketing research reports best practices, bring your market research reports a step further with databox.
The purpose of creating a market research report is to make calculated decisions about business ideas. Market research is done to evaluate the feasibility of a new product or service, through research conducted with potential consumers. The information obtained from conducting market research is then documented in a formal report that should contain the following details:
- The characteristics of your ideal customers
- You customers buying habits
- The value your product or service can bring to those customers
- A list of your top competitors
Every business aims to provide the best possible product or service at the lowest cost possible. Simply said, market research is important because it helps you understand your customers and determine whether the product or service that you are about to launch is worth the effort.
Here is an example of a customer complaint that may result in more detailed market research:
Suppose you sell widgets, and you want your widget business to succeed over the long term. Over the years, you have developed many different ways of making widgets. But a couple of years ago, a customer complained that your widgets were made of a cheap kind of foam that fell apart after six months. You didn’t think at the time that this was a major problem, but now you know it.
The customer is someone you really want to keep. So, you decide to research this complaint. You set up a focus group of people who use widgets and ask them what they think about the specific problem. After the conducted survey you’ll get a better picture of customer opinions, so you can either decide to make the changes regarding widget design or just let it go.
PRO TIP: How Well Are Your Marketing KPIs Performing?
Like most marketers and marketing managers, you want to know how well your efforts are translating into results each month. How much traffic and new contact conversions do you get? How many new contacts do you get from organic sessions? How are your email campaigns performing? How well are your landing pages converting? You might have to scramble to put all of this together in a single report, but now you can have it all at your fingertips in a single Databox dashboard.
Our Marketing Overview Dashboard includes data from Google Analytics 4 and HubSpot Marketing with key performance metrics like:
- Sessions . The number of sessions can tell you how many times people are returning to your website. Obviously, the higher the better.
- New Contacts from Sessions . How well is your campaign driving new contacts and customers?
- Marketing Performance KPIs . Tracking the number of MQLs, SQLs, New Contacts and similar will help you identify how your marketing efforts contribute to sales.
- Email Performance . Measure the success of your email campaigns from HubSpot. Keep an eye on your most important email marketing metrics such as number of sent emails, number of opened emails, open rate, email click-through rate, and more.
- Blog Posts and Landing Pages . How many people have viewed your blog recently? How well are your landing pages performing?
Now you can benefit from the experience of our Google Analytics and HubSpot Marketing experts, who have put together a plug-and-play Databox template that contains all the essential metrics for monitoring your leads. It’s simple to implement and start using as a standalone dashboard or in marketing reports, and best of all, it’s free!
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Marketing research requires both primary and secondary market research. But what does that mean and what are the main differences?
Primary market research takes in information directly from customers, usually as participants in surveys. Usually, it is consisted of:
- Exploratory Primary Research – This type of research helps to identify possible problem areas, and it’s not focused on discovering specific information about customers. As with any research, exploratory primary research should be conducted carefully. Researchers need to craft an interviewing or surveying plan, and gather enough respondents to ensure reasonable levels of statistical reliability.
- Specific Primary Research – This type of research is one of the best ways to approach a problem because it relies on existing customer data. Specific research provides a deeper, more thorough understanding of the problem and its potential solutions. The greatest advantage of specific research is that it lets you explore a very specific question, and focus on a specific problem or an opportunity.
Secondary market research collects information from other sources such as databases, trend reports, market or government statistics, industry content, etc. We can divide secondary market research into 3 categories:
- Public market data – Public sources range from academic journals and government reports to tax returns and court documents. These sources aren’t always easy to find. Many are available only in print in libraries and archives. You have to look beyond search engines like Google to find public source documents.
- Commercial data – Those are typically created by specialized agencies like Pew, Gartner or Forrester. the research agencies are quite expensive, but they provide a lot of useful information.
- Internal data – Your organization’s databases are gold mines for market research. In the best cases, your salespeople can tell you what they think about customers. Your salespeople are your direct sources of information about the market. Don’t underestimate your internal data.
In general, primary research is more reliable than secondary research, because researchers have to interview people directly. But primary research is expensive and time-consuming. Secondary research can be quicker and less expensive.
There are plenty of ways to conduct marketing research reports. Mostly, the type of research done will depend on your goals. Here are some types of market research often conducted by marketers.
Product/service use research, observation-based research, buyer persona research, market segmentation research, pricing research, competitive analysis research, customer satisfaction and loyalty research, brand awareness research, campaign research.
An interview is an interactive process of asking and answering questions and observing your respondent’s responses. Interviews are one of the most commonly used tools in market research . An interview allows an organization to observe, in detail, how its consumers interact with its products and services. It also allows an organization to address specific questions.
A focus group is a group of people who get together to discuss a particular topic. A moderator leads the discussion and takes notes. The main benefit of focus groups is that they are quick and easy to conduct. You can gather a group of carefully-selected people, give them a product to try out, and get their feedback within a few hours/days.
Product or service use research helps you obtain useful information about your product or service such as:
- What your current customers do with the product/service
- Which features of the product/service are particularly important to your customers
- What they dislike about the product/service
- What they would change about the product/service
Observation-based research helps you to observe your target audience interacting with your product or service. You will see the interactions and which aspects work well and which could be improved. The main point is to directly experience the feedback from your target audience’s point of view.
Personas are an essential sales tool. By knowing your buyers’ pain points and the challenges they face, you can create better content, target messaging, and campaigns for them. Buyer persona research is based on market research, and it’s built around data that describes your customers’ demographics, behaviors, motivations, and concerns. Sales reporting software can significantly help you develop buyer personas when you gain insights after you collected all information.
Market segmentation research is carried out to better understand existing and potential market segments. The objective is to determine how to target different market segments and how they differ from each other. The three most important steps in writing a market segmentation research report are:
- Defining the problem
- Determining the solution [and]
- Defining the market
Related : 9 Customer Segmentation Tips to Personalize Ecommerce Marketing and Drive More Sales
A price that is too high, or too low, can kill a business. And without good market research, you don’t really know what is a good price for your product. Pricing research helps you define your pricing strategy.
In a competitive analysis, you define your “competition” as any other entity that competes with you in your market, whether you’re selling a widget or a piece of real estate. With competitive analysis research, you can find out things like:
- Who your competitors are
- What they’ve done in the past
- What’s working well for them
- Their weaknesses
- How they’re positioned in the market
- How they market themselves
- What they’re doing that you’re not
Related : How to Do an SEO Competitive Analysis: A Step-by-Step Guide
In today’s marketplace, companies are increasingly focused on customer loyalty. What your customers want is your product, but, more importantly, they want it delivered with a service that exceeds their expectations. Successful companies listen to their customers and respond accordingly. That’s why customer satisfaction and loyalty research is a critical component of that basic equation.
Related : 11 Tactics for Effectively Measuring Your Customer Service ROI
Who you are, what you stand for, what you offer, what you believe in, and what your audience thinks of you is all wrapped up in brand. Brand awareness research tells what your target audience knows about your brand and what’s their experience like.
A campaign research report is a detailed account of how your marketing campaign performed. It includes all the elements that went into creating the campaign: planning, implementation, and measurement.
Here are some of the top advantages and disadvantages of doing market research and crafting market research reports.
- Identify business opportunities – A market research report can be used to analyze potential markets and new products. It can give information about customer needs, preferences, and attitudes. Also, it compare products and services.
- A clear understanding of your customers – A market report gives company’s marketing department an in-depth picture about customers’ needs and wants. This knowledge can be used to improve products, prices, and advertising.
- Mitigates risks – 30% of small businesses fail within the first two years. Why is this so? The answer is that entrepreneurs are risk takers. However, there are risks that could be avoided. A good marketing research will help you identify those risks and allow you to mitigate them.
- Clear data-driven insights – Market research encompasses a wide range of activities, from determining market size and segment to forecasting demand, and from identifying competitors to monitoring pricing. All of these are quantified and measurable which means that gives you a clear path for building unique decisions based on numbers.
- It’s not cheap – Although market research can be done for as little as $500, large markets like the United States can run into millions of dollars. If a research is done for a specific product, the budget may be even much higher. The budget also depends on the quality of the research. The more expensive it is, the more time the research will take.
- Some insights could be false – For example, if you are conducting a survey, data may be inadequate or inaccurate because respondents can, well, simply be dishonest and lie.
Here are the essential steps you need to take when doing market research:
Define your buyer persona
Identify a persona group to engage, prepare research questions for your market research participants, list your primary competitors, summarize your findings.
The job of a marketing persona is to describe your ideal customer and to tell you what they want, what motivates them, what frustrates them, and what limits them. Finding out these things means you have a better chance of designing your products, services, marketing messages, and brand around real customers. There is no one right way to create a buyer persona, though.
For example, if you’re in an industry focused on education, you could include things like:
- Educational level
- Education background
It’s recommended that you create 3-5 buyer personas for your products, based on your ideal customer.
This should be a representative sample of your target customers so you can better understand their behavior. You want to find people who fit both your target personas and who represent the broader demographic of your market. People who recently made a purchase or purposefully decided not to make one are a good sample to start with.
The questions you use determine the quality of your results. Of course, the quality of your results also depends on the quality of your participants.
Don’t ask questions that imply a yes or no answer. Instead, use open questions. For example, if you are researching customers about yogurt products, you could ask them: „ What have you heard about yogurt ?” or “ What do you think of yogurt ?“.
Avoid questions that use numbers, such as “ How many times a week do you eat yogurt ?”
Avoid questions that suggest a set of mutually exclusive answers, such as “ Do you like yogurt for breakfast, lunch, or dinner ?”
Avoid questions that imply a scale, such as “ Do you like chocolate-flavored yogurt ?”
Market researchers sometimes call one company the top competitor, another middle competitor, and the third one small competitor. However you classify them, you want to identify at least three companies in each category. Now, for each business on your list, list its key characteristics. For example, if your business sells running shoes, a key characteristic might be the product’s quality.
Next, make a list of your small business’s competitive advantages. These include the unique qualities or features of your business that make it the best choice of customers for the products or services it offers. Make a list of these competitive advantages and list them next to the key characteristics you listed for your business.
You have just finished writing your marketing research report. Everything is out there quantified or qualified. You just have to sum it up and focus on the most important details that are going to make a big impact on your decisions. Clear summary leads to a winning strategy!
Related : How to Prepare a Complete Marketing Report: The KPIs, Analysis, & Action Plan You Need
Here’s how to prepare a market research report in 5 simple steps:
Step 1: Cluster the data
Step 2: prepare an outline, step 3: mention the research methods, step 4: include visuals with narrative explanations, step 5: conclude the report with recommendations.
Your first step is to cluster all the available information into a manageable set. Clustering is the process of grouping information together in a way that emphasizes commonalities and minimizes differences. So, in market research, this will help to organize all the information you have about a product, service, or target market and identify your focus areas.
A marketing research report should be written so that other people can understand it:
- Include background information at the beginning to explain who your audience is and what problem you are trying to solve for them.
- In the body of the report, include a description of the methodology – Explain to the reader how your research was done, what was involved, and why you selected the methodology you used.
- Also in the body of the report, include the results of your market research. These may be quantitative or qualitative, but either way they should answer the questions you posed at the beginning.
- Include the executive summary – A summary of the entire report.
The market research methodology section includes details on the type of research, sample size, any limitations of the studies, research design, sample selection, data collection procedures, and statistical analyses used.
Visuals are an essential part of the presentation. Even the best-written text can be difficult to understand. Charts and graphs are easier to understand than text alone, and they help the reader see how the numbers fit the bigger picture.
But visuals are not the whole story. They are only one part of the presentation. Visuals are a cue for the reader. The narrative gives the story, not just the numbers.
Recommendations tend to follow logically from conclusions and are a response to a certain problem. The recommendation should always be relevant to the research rationale, that is, the recommendation should be based on the results of the research reported in the body of the report.
Now, let’s take a look at some dashboard reporting templates you could use to enhance your market research:
- Semrush (Position Tracking) Report
Brand Awareness Report
Sales pipeline performance report, customer success overview report, stripe (mrr & churn) report, semrush (position tracking) report template.
This free SEMRush dashboard template will help you monitor how your website’s search visibility on search engines evolves on a monthly basis. This dashboard contains all of the information you need to make changes and improve the ranking results of your business in Google Search.
This Brand Awareness Report will help you to get a sense of your brand awareness performance in Google Analytics, Google Organic Search, and Facebook. Use this dashboard to track brand awareness the same way you track other marketing campaigns.
Are your sales and marketing funnel healthy and growing? How is your sales and marketing funnel performing? What are the key conversion rates between your lifecycle stages? With a pipeline performance dashboard , you’ll get all of the answers quickly.
This Customer Success Overview Dashboard allows you to analyze how your customer service team’s responsiveness impacts your business. Use this dashboard to assess the correlation between your customer service performance and churn rate.
This Stripe dashboard tracks your churn rate and MRR growth in real-time and shows you which customers (and how many of them) you have at any given point in time. All you have to do to get started is to connect your Stripe account.
As we said earlier, there are no strict rules when it comes to writing marketing research reports. On the other hand, you must find your focus if you want to write a report that will make a difference. Here are some best practices you should keep in mind when writing a research report.
- Objectives – The objective of a market research report is to define the problems, identify key issues, and suggest recommendations for further research. If you answer them successfully, you’re on the right way.
- Don’t worry about the format – Be creative. The report could be in a form of a PowerPoint presentation, Excel sheet, interactive dashboard or even a video. Use the format that best fits your audience, but make sure to make it easy to read.
- Include an executive summary, scorecard , or a dashboard – This is really important because time is money, and most people don’t have time to waste. So, how to put everything important in a short role? Address all of the objectives and put them in a graphic dashboard or scorecard. Also, you can write an executive summary (heart of the report) that can be easily read by managers or CEOs.
- Use storytelling – A good story always makes a great point because it’s so memorable. Your research report results can double the effect with a catchy story.
- Keep it short – It’s not a secret that we are reading so little in the digital era. Use a lot of white space and bullet points. Too much text on a page means less focus for the reader.
- Be organized – Maintain the order of information. It’s important for the reader to navigate through the report easily. If they want to find some details or specific information it would be great to divide all sections with appropriate references.
- Methodological information – Methodological details could be boring. Include only the most important details that the reader needs to know to understand the big picture.
- Use images (or other visualizations) whenever you can – A good picture speaks for 1.000 words! If you can communicate the point visually, don’t hesitate to do it. It would be a lot easier for those who don’t like a lot of text to understand your results. But don’t push them where you can’t.
- Create readable graphs – The crown of marketing research reports is a comprehensive graph. Make sure to design precise and attractive graphs that will power up and round your story.
- Use the Appendix – You can include all secondary information such as methodological details and other miscellaneous data in the Appendix at the end of the report.
Market research reports are all about presenting your data in an easy-to-understand way and making calculated decisions about business ideas. But this is something easier said than done.
When busy stakeholders and executives grab a report, they need something that will give them an idea of the results – the big picture that addresses company wide-business goals.
Can a PowerPoint presentation or a PDF report meet those expectations? Most likely not. But a dashboard can.
Keep in mind that even with the best market analysis in the world, your market research report won’t be actionable if you don’t present the data efficiently and in a way that everyone understands what the next steps are. Databox is your key ally in the matter.
Databox dashboards are designed to help you present your market research data with clarity – from identifying what is influencing your business, and understanding where your brand is situated in the market, to gauging the temperature of your niche or industry before a new product/service launch.
Present your research results with efficient, interactive dashboards now by signing up for a free trial .
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How To Present Your Market Research Results And Reports In An Efficient Way
Table of Contents
1) What Is A Market Research Report?
2) Market Research Reports Examples
3) Why Do You Need Market Research Reports
4) How To Make A Market Research Report?
5) Types Of Market Research Reports
6) Challenges & Mistakes Market Research Reports
Market research analyses are the go-to solution for many professionals, and for good reason: they save time, offer fresh insights, and provide clarity on your business. In turn, market research reports will help you to refine and polish your strategy. Plus, a well-crafted report will give your work more credibility while adding weight to any marketing recommendations you offer a client or executive.
But, while this is the case, today’s business world still lacks a way to present market-based research results efficiently. The static, antiquated nature of PowerPoint makes it a bad choice for presenting research discoveries, yet it is still widely used to present results.
Fortunately, things are moving in the right direction. There are online data visualization tools that make it easy and fast to build powerful market research dashboards. They come in handy to manage the outcomes, but also the most important aspect of any analysis: the presentation of said outcomes, without which it becomes hard to make accurate, sound decisions.
Here, we consider the benefits of conducting research analyses while looking at how to write and present market research reports, exploring their value, and, ultimately, getting the very most from your research results by using professional market research software .
Let’s get started.
What Is a Market Research Report?
A market research report is an online reporting tool used to analyze the public perception or viability of a company, product, or service. These reports contain valuable and digestible information like customer survey responses and social, economic, and geographical insights.
On a typical market research results example, you can interact with valuable trends and gain insight into consumer behavior and visualizations that will empower you to conduct effective competitor analysis. Rather than adding streams of tenuous data to a static spreadsheet, a full market research report template brings the outcomes of market-driven research to life, giving users a data analysis tool to create actionable strategies from a range of consumer-driven insights.
With digital market analysis reports, you can make your business more intelligent more efficient, and, ultimately, meet the needs of your target audience head-on. This, in turn, will accelerate your commercial success significantly.
Your Chance: Want to test a market research reporting software? Explore our 14-day free trial & benefit from interactive research reports!
How To Present Your Results: 4 Essential Market Research Report Templates
When it comes to sharing rafts of invaluable information, research dashboards are invaluable.
Any market analysis report example worth its salt will allow everyone to get a firm grip on their results and discoveries on a single page with ease. These dynamic online dashboards also boast interactive features that empower the user to drill down deep into specific pockets of information while changing demographic parameters, including gender, age, and region, filtering the results swiftly to focus on the most relevant insights for the task at hand.
These four market research report examples are different but equally essential and cover key elements required for market survey report success. You can also modify each and use it as a client dashboard .
While there are numerous types of dashboards that you can choose from to adjust and optimize your results, we have selected the top 3 that will tell you more about the story behind them. Let’s take a closer look.
1. Market Research Report: Brand Analysis
Our first example shares the results of a brand study. To do so, a survey has been performed on a sample of 1333 people, information that we can see in detail on the left side of the board, summarizing the gender, age groups, and geolocation.
**click to enlarge**
At the dashboard's center, we can see the market-driven research discoveries concerning first brand awareness with and without help, as well as themes and celebrity suggestions, to know which image the audience associates with the brand.
Such dashboards are extremely convenient to share the most important information in a snapshot. Besides being interactive (but it cannot be seen on an image), it is even easier to filter the results according to certain criteria without producing dozens of PowerPoint slides. For instance, I could easily filter the report by choosing only the female answers, only the people aged between 25 and 34, or only the 25-34 males if that is my target audience.
a) Unaided Brand Awareness
The first market research KPI in this most powerful report example comes in the form of unaided brand awareness. Presented in a logical line-style chart, this particular market study report sample KPI is invaluable, as it will give you a clear-cut insight into how people affiliate your brand within their niche.
As you can see from our example, based on a specific survey question, you can see how your brand stacks up against your competitors regarding awareness. Based on these outcomes, you can formulate strategies to help you stand out more in your sector and, ultimately, expand your audience.
b) Aided Brand Awareness
This market survey report sample KPI focuses on aided brand awareness. A visualization that offers a great deal of insight into which brands come to mind in certain niches or categories, here, you will find out which campaigns and messaging your target consumers are paying attention to and engaging with.
By gaining access to this level of insight, you can conduct effective competitor research and gain valuable inspiration for your products, promotional campaigns, and marketing messages.
c) Brand image
When it comes to research reporting, understanding how others perceive your brand is one of the most golden pieces of information you could acquire. If you know how people feel about your brand image, you can take informed and very specific actions that will enhance the way people view and interact with your business.
By asking a focused question, this visual of KPIs will give you a definitive idea of whether respondents agree, disagree, or are undecided on particular descriptions or perceptions related to your brand image. If you’re looking to present yourself and your message in a certain way (reliable, charming, spirited, etc.), you can see how you stack up against the competition and find out if you need to tweak your imagery or tone of voice - invaluable information for any modern business.
d) Celebrity analysis
This indicator is a powerful part of our research KPI dashboard on top, as it will give you a direct insight into the celebrities, influencers, or public figures that your most valued consumers consider when thinking about (or interacting with) your brand.
Displayed in a digestible bar chart-style format, this useful metric will not only give you a solid idea of how your brand messaging is perceived by consumers (depending on the type of celebrity they associate with your brand) but also guide you on which celebrities or influencers you should contact.
By working with the right influencers in your niche, you will boost the impact and reach of your marketing campaigns significantly, improving your commercial awareness in the process. And this is the KPI that will make it happen.
2. Market Research Results On Customer Satisfaction
Here, we have some of the most important data a company should care about: their already-existing customers and their perception of their relationship with the brand. It is crucial when we know that it is five times more expensive to acquire a new consumer than to retain one.
This is why tracking metrics like the customer effort score or the net promoter score (how likely consumers are to recommend your products and services) is essential, especially over time. You need to improve these scores to have happy customers who will always have a much bigger impact on their friends and relatives than any of your amazing ad campaigns. Looking at other satisfaction indicators like the quality, pricing, and design, or the service they received is also a best practice: you want a global view of your performance regarding customer satisfaction metrics .
Such research results reports are a great tool for managers who do not have much time and hence need to use them effectively. Thanks to these dashboards, they can control data for long-running projects anytime.
Primary KPIs :
a) Net Promoter Score (NPS)
Another pivotal part of any informative research presentation is your NPS score, which will tell you how likely a customer is to recommend your brand to their peers.
Centered on overall customer satisfaction, your NPS Score can cover the functions and output of many departments, including marketing, sales, and customer service, but also serve as a building block for a call center dashboard . When you’re considering how to present your research effectively, this balanced KPI offers a masterclass. It’s logical, it has a cohesive color scheme, and it offers access to vital information at a swift glance. With an NPS Score, customers are split into three categories: promoters (those scoring your service 9 or 10), passives (those scoring your service 7 or 8), and detractors (those scoring your service 0 to 6). The aim of the game is to gain more promoters. By gaining an accurate snapshot of your NPS Score, you can create intelligent strategies that will boost your results over time.
b) Customer Satisfaction Score (CSAT)
The next in our examples of market research reports KPIs comes in the form of the CSAT. The vast majority of consumers that have a bad experience will not return. Honing in on your CSAT is essential if you want to keep your audience happy and encourage long-term consumer loyalty.
This magnificent, full report KPI will show how satisfied customers are with specific elements of your products or services. Getting to grips with these scores will allow you to pinpoint very specific issues while capitalizing on your existing strengths. As a result, you can take measures to improve your CSAT score while sharing positive testimonials on your social media platforms and website to build trust.
c) Customer Effort Score (CES)
When it comes to presenting research findings, keeping track of your CES Score is essential. The CES Score KPI will give you instant access to information on how easy or difficult your audience can interact with or discover your company based on a simple scale of one to ten.
By getting a clear-cut gauge of how your customers find engagement with your brand, you can iron out any weaknesses in your user experience (UX) offerings while spotting any friction, bottlenecks, or misleading messaging. In doing so, you can boost your CES score, satisfy your audience, and boost your bottom line.
3. Market Research Results On Product Innovation
This final market-driven research example report focuses on the product itself and its innovation. It is a useful report for future product development and market potential, as well as pricing decisions.
Using the same sample of surveyed people as for the first market-focused analytical report , they answer questions about their potential usage and purchase of the said product. It is good primary feedback on how the market would receive the new product you would launch. Then comes the willingness to pay, which helps set a price range that will not be too cheap to be trusted nor too expensive for what it is. That will be the main information for your pricing strategy.
a) Usage Intention
The first of our product innovation KPI-based examples comes in the form of usage intention. When you’re considering how to write a market research report, including metrics centered on consumer intent is critical.
This simple yet effective visualization will allow you to understand not only how users see your product but also whether they prefer previous models or competitor versions . While you shouldn’t base all of your product-based research on this KPI, it is very valuable, and you should use it to your advantage frequently.
b) Purchase Intention
Another aspect to consider when looking at how to present market research data is your audience’s willingness or motivation to purchase your product. Offering percentage-based information, this effective KPI provides a wealth of at-a-glance information to help you make accurate forecasts centered on your product and service offerings.
Analyzing this information regularly will give you the confidence and direction to develop strategies that will steer you to a more prosperous future, meeting the ever-changing needs of your audience on an ongoing basis.
c) Willingness To Pay (WPS)
Our final market research example KPI is based on how willing customers are to pay for a particular service or product based on a specific set of parameters. This dynamic visualization, represented in an easy-to-follow pie chart, will allow you to realign the value of your product (USPs, functions, etc.) while setting price points that are most likely to result in conversions. This is a market research presentation template that every modern organization should use to its advantage.
4. Market Research Report On Customer Demographics
This particular example of market research report, generated with a modern dashboard creator , is a powerful tool, as it displays a cohesive mix of key demographic information in one intuitive space.
By breaking down these deep pockets of consumer-centric information, you can gain the power to develop more impactful customer communications while personalizing every aspect of your target audience’s journey across every channel or touchpoint. As a result, you can transform theoretical insights into actionable strategies that will result in significant commercial growth.
Every section of this responsive marketing research report works in unison to build a profile of your core audience in a way that will guide your company’s consumer-facing strategies with confidence. With in-depth visuals based on gender, education level, and tech adoption, you have everything you need to speak directly to your audience at your fingertips.
Let’s look at the key performance indicators (KPIs) of this invaluable market research report example in more detail.
a) Customer By Gender
This KPI is highly visual and offers a clear-cut representation of your company’s gender share over time. By gaining access to this vital information, you can deliver a more personalized experience to specific audience segments while ensuring your messaging is fair, engaging, and inclusive.
b) Customers by education level
The next market analysis report template is a KPI that provides a logical breakdown of your customers’ level of education. By using this as a demographic marker, you can refine your products to suit the needs of your audience while crafting your content in a way that truly resonates with different customer groups.
c) Customers by technology adoption
Particularly valuable if you’re a company that sells tech goods or services, this linear KPI will show you where your customers are in terms of technological know-how or usage. By getting to grips with this information over time, you can develop your products or services in a way that offers direct value to your consumers while making your launches or promotions as successful as possible.
d) Customer age groups
By understanding your customers’ age distribution in detail, you can gain a deep understanding of their preferences. And that’s exactly what this market research report sample KPI does. Presented in a bar chart format, this KPI will give you a full breakdown of your customers’ age ranges, allowing you to build detailed buyer personas and segment your audience effectively.
Why Do You Need Market Research Reports?
As the adage goes, “Look before you leap“ – which is exactly what a research report is here for. As the headlights of a car, they will show you the pitfalls and fast lanes on your road to success: likes and dislikes of a specific market segment in a certain geographical area, their expectations, and readiness. Among other things, a research report will let you:
- Get a holistic view of the market : learn more about the target market and understand the various factors involved in the buying decisions. A broader view of the market lets you benchmark other companies you do not focus on. This, in turn, will empower you to gather the industry data that counts most. This brings us to our next point.
- Curate industry information with momentum: Whether you’re looking to rebrand, improve on an existing service, or launch a new product, time is of the essence. By working with the best market research reports created with modern BI reporting tools , you can visualize your discoveries and data, formatting them in a way that not only unearths hidden insights but also tells a story - a narrative that will gain a deeper level of understanding into your niche or industry. The features and functionality of a market analysis report will help you grasp the information that is most valuable to your organization, pushing you ahead of the pack in the process.
- Validate internal research: Doing the internal analysis is one thing, but double-checking with a third party also greatly helps avoid getting blinded by your own data.
- Use actionable data and make informed decisions: Once you understand consumer behavior as well as the market, your competitors, and the issues that will affect the industry in the future, you are better armed to position your brand. Combining all of it with the quantitative data collected will allow you to more successful product development. To learn more about different methods, we suggest you read our guide on data analysis techniques .
- Strategic planning: When you want to map out big-picture organizational goals, launch a new product development, plan a geographic market expansion, or even a merger and acquisition – all of this strategic thinking needs solid foundations to fulfill the variety of challenges that come along.
- Consistency across the board: Collecting, presenting, and analyzing your results in a way that’s smarter, more interactive, and more cohesive will ensure your customer communications, marketing campaigns, user journey, and offerings meet your audience’s needs consistently across the board. The result? Faster growth, increased customer loyalty, and more profit.
- Better communication: The right market research analysis template (or templates) will empower everyone in the company with access to valuable information - the kind that is relevant and comprehensible. When everyone is moving to the beat of the same drum, they will collaborate more effectively and, ultimately, push the venture forward thanks to powerful online data analysis techniques.
- Centralization: Building on the last point, using a powerful market research report template in the form of a business intelligence dashboard will make presenting your findings to external stakeholders and clients far more effective, as you can showcase a wealth of metrics, information, insights, and invaluable feedback from one centralized, highly visual interactive screen.
- Brand reputation: In the digital age, brand reputation is everything. By making vital improvements in all of the key areas above, you will meet your customers’ needs head-on with consistency while finding innovative ways to stand out from your competitors. These are the key ingredients of long-term success.
How To Present Market Research Analysis Results?
Here we look at how you should present your research reports, considering the steps it takes to connect with the outcomes you need to succeed:
- Collect your data
As with any reporting process, you first and foremost need to collect the data you’ll use to conduct your studies. Businesses conduct research studies to analyze their brand awareness, identity, and influence in the market. For product development and pricing decisions, among many others. That said, there are many ways to collect information for a market research report. Among some of the most popular ones, we find:
- Surveys: Probably the most common way to collect research data, surveys can come in the form of open or closed questions that can be answered anonymously. They are the cheapest and fastest way to collect insights about your customers and business.
- Interviews : These are face-to-face discussions that allow the researcher to analyze responses as well as the body language of the interviewees. This method is often used to define buyer personas by analyzing the subject's budget, job title, lifestyle, wants, and needs, among other things.
- Focus groups : This method involves a group of people discussing a topic with a mediator. It is often used to evaluate a new product or new feature or to answer a specific question that the researcher might have.
- Observation-based research : In this type of research, the researcher or business sits back and watches customers interact with the product without any instructions or help. It allows us to identify pain points as well as strong features.
- Market segmentation : This study allows you to identify and analyze potential market segments to target. Businesses use it to expand into new markets and audiences.
These are just a few of the many ways in which you can gather your information. The important point is to keep the research objective as straightforward as possible. Supporting yourself with professional BI solutions to clean, manage, and present your insights is probably the smartest choice.
2. Hone in on your research:
When looking at how to source consumer research in a presentation, you should focus on two areas: primary and secondary research. Primary research comes from your internal data, monitoring existing organizational practices, the effectiveness of sales, and the tools used for communication, for instance. Primary research also assesses market competition by evaluating the company plans of the competitors. Secondary research focuses on existing data collected by a third party, information used to perform benchmarking and market analysis. Such metrics help in deciding which market segments are the ones the company should focus its efforts on or where the brand is standing in the minds of consumers. Before you start the reporting process, you should set your goals, segmenting your research into primary and secondary segments to get to grips with the kind of information you need to work with to achieve effective results.
3. Segment your customers:
To give your market research efforts more context, you should segment your customers into different groups according to the preferences outlined in the survey or feedback results or by examining behavioral or demographic data.
If you segment your customers, you can tailor your market research and analysis reports to display only the information, charts, or graphics that will provide actionable insights into their wants, needs, or industry-based pain points.
- Identify your stakeholders:
Once you’ve drilled down into your results and segmented your consumer groups, it’s important to consider the key stakeholders within the organization that will benefit from your information the most.
By looking at both internal and external stakeholders, you will give your results a path to effective presentation, gaining the tools to understand which areas of feedback or data are most valuable, as well as most redundant. As a consequence, you will ensure your results are concise and meet the exact information needs of every stakeholder involved in the process.
- Set your KPIs:
First, remember that your reports should be concise and accurate - straight to the point without omitting any essential information. Work to ensure your insights are clean and organized, with participants grouped into relevant categories (demographics, profession, industry, education, etc.). Once you’ve organized your research, set your goals, and cleaned your data, you should set your KPIs to ensure your report is populated with the right visualizations to get the job done. Explore our full library of interactive KPI examples for inspiration.
- Include competitor’s analysis
Whether you are doing product innovation research, customer demographics, pricing, or any other, including some level of insights about competitors in your reports is always recommended as it can help your business or client better understand where they stand in the market. That being said, competitor analysis is not as easy as picking a list of companies in the same industry and listing them. Your main competitor can be just a company's division in an entirely different industry. For example, Apple Music competes with Spotify even though Apple is a technology company. Therefore, it is important to carefully analyze competitors from a general but detailed level.
Providing this kind of information in your reports can also help you find areas that competitors are not exploiting or that are weaker and use them to your advantage to become a market leader.
- Produce your summary:
To complement your previous efforts, writing an executive summary of one or two pages that will explain the general idea of the report is advisable. Then come the usual body parts:
- An introduction providing background information, target audience, and objectives;
- The qualitative research describes the participants in the research and why they are relevant to the business;
- The survey research outlines the questions asked and answered;
- A summary of the insights and metrics used to draw the conclusions, the research methods chosen, and why;
- A presentation of the findings based on your research and an in-depth explanation of these conclusions.
- Use a mix of visualizations:
When presenting your results and discoveries, you should aim to use a balanced mix of text, graphs, charts, and interactive visualizations.
Using your summary as a guide, you should decide which type of visualization will present each specific piece of market research data most effectively (often, the easier to understand and more accessible, the better).
Doing so will allow you to create a story that will put your research information into a living, breathing context, providing a level of insight you need to transform industry, competitor, or consumer info or feedback into actionable strategies and initiatives.
- Be careful not to mislead
Expanding on the point above, using a mix of visuals can prove highly valuable in presenting your results in an engaging and understandable way. That being said, when not used correctly, graphs and charts can also become misleading. This is a popular practice in the media, news, and politics, where designers tweak the visuals to manipulate the masses into believing a certain conclusion. This is a very unethical practice that can also happen by mistake when you don’t pick the right chart or are not using it in the correct way. Therefore, it is important to outline the message you are trying to convey and pick the chart type that will best suit those needs.
Additionally, you should also be careful with the data you choose to display, as it can also become misleading. This can happen if you, for example, cherry-pick data, which means only showing insights that prove a conclusion instead of the bigger picture. Or confusing correlation with causation, which means assuming that because two events happened simultaneously, one caused the other.
Being aware of these practices is of utmost importance as objectivity is crucial when it comes to dealing with data analytics, especially if you are presenting results to clients. Our guides on misleading statistics and misleading data visualizations can help you learn more about this important topic.
- Use professional dashboards:
To optimize your market research discoveries, you must work with a dynamic business dashboard . Not only are modern dashboards presentable and customizable, but they will offer you past, predictive, and real-time insights that are accurate, interactive, and yield long-lasting results.
All market research reports companies or businesses gathering industry or consumer-based information will benefit from professional dashboards, as they offer a highly powerful means of presenting your data in a way everyone can understand. And when that happens, everyone wins.
Did you know? The interactive nature of modern dashboards like datapine also offers the ability to quickly filter specific pockets of information with ease, offering swift access to invaluable insights.
- Prioritize interactivity
The times when reports were static are long gone. Today, to extract the maximum value out of your research data, you need to be able to explore the information and answer any critical questions that arise during the presentation of results. To do so, modern reporting tools provide multiple interactivity features to help you bring your research results to life.
For instance, a drill-down filter lets you go into lower levels of hierarchical data without generating another graph. For example, imagine you surveyed customers from 10 different countries. In your report, you have a chart displaying the number of customers by country, but you want to analyze a specific country in detail. A drill down filter would enable you to click on a specific country and display data by city on that same chart. Even better, a global filter would allow you to filter the entire report to show only results for that specific country.
Through the use of interactive filters, such as the one we just mentioned, you’ll not only make the presentation of results more efficient and profound, but you’ll also avoid generating pages-long reports to display static results. All your information will be displayed in a single interactive page that can be filtered and explored upon need.
- Customize the reports
This is a tip that is valuable for any kind of research report, especially when it comes to agencies that are reporting to external clients. Customizing the report to match your client’s colors, logo, font, and overall branding will help them grasp the data better, thanks to a familiar environment. This is an invaluable tip as often your audience will not feel comfortable dealing with data and might find it hard to understand or intimidating. Therefore, providing a familiar look that is also interactive and easier to understand will keep them engaged and collaborative throughout the process.
Plus, customizing the overall appearance of the report will also make your agency look more professional, adding extra value to your service.
- Know your design essentials
When you’re presenting your market research reports sample to internal or external stakeholders, having a firm grasp on fundamental design principles will make your metrics and insights far more persuasive and compelling.
By arranging your metrics in a balanced and logical format, you can guide users toward key pockets of information exactly when needed. In turn, this will improve decision-making and navigation, making your reports as impactful as possible.
For essential tips, read our 23 dashboard design principles & best practices to enhance your analytics process.
- Think of security and privacy
Cyberattacks are increasing at a concerning pace, making security a huge priority for organizations of all sizes today. The costs of having your sensitive information leaked are not only financial but also reputational, as customers might not trust you again if their data ends up in the wrong hands. Given that market research analysis is often performed by agencies that handle data from clients, security and privacy should be a top priority.
To ensure the required security and privacy, it is necessary to invest in the right tools to present your research results. For instance, tools such as datapine offer enterprise-level security protocols that ensure your information is encrypted and protected at all times. Plus, the tool also offers additional security features, such as being able to share your reports through a password-protected URL or to set viewer rights to ensure only the right people can access and manipulate the data.
- Keep on improving & evolving
Each time you gather or gain new marketing research reports or market research analysis report intel, you should aim to refine your existing dashboards to reflect the ever-changing landscape around you.
If you update your reports and dashboards according to the new research you conduct and new insights you connect with, you will squeeze maximum value from your metrics, enjoying consistent development in the process.
Types of Market Research Reports: Primary & Secondary Research
With so many market research examples and such little time, knowing how to best present your insights under pressure can prove tricky.
To squeeze every last drop of value from your market research efforts and empower everyone with access to the right information, you should arrange your information into two main groups: primary research and secondary research.
A. Primary research
Primary research is based on acquiring direct or first-hand information related to your industry or sector and the customers linked to it.
Exploratory primary research is an initial form of information collection where your team might set out to identify potential issues, opportunities, and pain points related to your business or industry. This type of research is usually carried out in the form of general surveys or open-ended consumer Q&As, which nowadays are often performed online rather than offline .
Specific primary research is definitive, with information gathered based on the issues, information, opportunities, or pain points your business has already uncovered. When doing this kind of research, you can drill down into a specific segment of your customers and seek answers to the opportunities, issues, or pain points in question.
When you’re conducting primary research to feed into your market research reporting efforts, it’s important to find reliable information sources. The most effective primary research sources include:
- Consumer-based statistical data
- Social media content
- Polls and Q&A
- Trend-based insights
- Competitor research
- First-hand interviews
B. Secondary research
Secondary research refers to every strand of relevant data or public records you have to gain a deeper insight into your market and target consumers. These sources include trend reports, market stats, industry-centric content, and sales insights you have at your disposal. Secondary research is an effective way of gathering valuable intelligence about your competitors.
You can gather very precise, insightful secondary market research insights from:
- Public records and resources like Census data, governmental reports, or labor stats
- Commercial resources like Gartner, Statista, or Forrester
- Articles, documentaries, and interview transcripts
Another essential branch of both primary and secondary research is internal intelligence. When it comes to efficient market research reporting examples that will benefit your organization, looking inward is a powerful move.
Existing sales, demographic, or marketing performance insights will lead you to valuable conclusions. Curating internal information will ensure your market research discoveries are well-rounded while helping you connect with the information that will ultimately give you a panoramic view of your target market.
By understanding both types of research and how they can offer value to your business, you can carefully choose the right informational sources, gather a wide range of intelligence related to your specific niche, and, ultimately, choose the right market research report sample for your specific needs.
If you tailor your market research report format to the type of research you conduct, you will present your visualizations in a way that provides the right people with the right insights, rather than throwing bundles of facts and figures on the wall, hoping that some of them stick.
Taking ample time to explore a range of primary and secondary sources will give your discoveries genuine context. By doing so, you will have a wealth of actionable consumer and competitor insights at your disposal at every stage of your organization’s development (a priceless weapon in an increasingly competitive digital age).
Dynamic market research is the cornerstone of business development, and a dashboard builder is the vessel that brings these all-important insights to life. Once you get into that mindset, you will ensure that your research results always deliver maximum value.
Common Challenges & Mistakes Of Market Research Reporting & Analysis
We’ve explored different types of market research analysis examples and considered how to conduct effective research. Now, it’s time to look at the key mistakes of market research reporting. Let’s start with the mistakes.
One of the biggest mistakes that stunt the success of a company’s market research efforts is strategy. Without taking the time to gather an adequate mix of insights from various sources and define your key aims or goals, your processes will become disjointed. You will also suffer from a severe lack of organizational vision.
For your market research-centric strategy to work, everyone within the company must be on the same page. Your core aims and objectives must align throughout the business, and everyone must be clear on their specific role. If you try to craft a collaborative strategy and decide on your informational sources from the very start of your journey, your strategy will deliver true growth and intelligence.
Another classic market research mistake is measurement – or, more accurately, a lack of precise measurement. When embarking on market intelligence gathering processes, many companies fail to select the right KPIs and set the correct benchmarks for the task at hand. Without clearly defined goals, many organizations end up with a market analysis report format that offers little or no value in terms of decision-making or market insights.
To drive growth with your market research efforts, you must set clearly defined KPIs that align with your specific goals, aims, and desired outcomes.
A common mistake among many new or scaling companies is failing to explore and examine the competition. This will leave you with gaping informational blindspots. To truly benefit from market research, you must gather valuable nuggets of information from every key source available. Rather than solely looking at your consumers and the wider market (which is incredibly important), you should take the time to see what approach your direct competitors have adopted while getting to grips with the content and communications.
One of the most effective ways of doing so (and avoiding such a monumental market research mistake) is by signing up for your competitors’ mailing lists, downloading their apps, and examining their social media content. This will give you inspiration for your own efforts while allowing you to exploit any gaps in the market that your competitors are failing to fill.
- Informational quality
We may have an almost infinite wealth of informational insights at our fingertips, but when it comes to market research, knowing which information to trust can prove an uphill struggle.
When working with metrics, many companies risk connecting with inaccurate insights or leading to a fruitless informational rabbit hole, wasting valuable time and resources in the process. To avoid such a mishap, working with a trusted modern market research and analysis sample is the only way forward.
- Senior buy-in
Another pressing market research challenge that stunts organizational growth is the simple case of senior buy-in. While almost every senior decision-maker knows that market research is an essential component of a successful commercial strategy, many are reluctant to invest an ample amount of time or money in the pursuit.
The best way to overcome such a challenge is by building a case that defines exactly how your market research strategies will offer a healthy ROI to every key aspect of the organization, from marketing and sales to customer experience (CX) and beyond.
- Response rates
Low interview, focus group, or poll response rates can have a serious impact on the success and value of your market research strategy. Even with adequate senior buy-in, you can’t always guarantee that you will get enough responses from early-round interviews or poll requests. If you don’t, your market research discoveries run the risk of being shallow or offering little in the way of actionable insight.
To overcome this common challenge, you can improve the incentive you offer your market research prospects while networking across various platforms to discover new contact opportunities. Changing the tone of voice of your ads or emails will also help boost your consumer or client response rates.
Bringing Your Reports a Step Further
Even if it is still widespread for market-style research results presentation, using PowerPoint at this stage is a hassle and presents many downsides and complications. When busy managers or short-on-time top executives grab a report, they want a quick overview that gives them an idea of the results and the big picture that addresses the objectives: they need a dashboard. This can be applied to all areas of a business that need fast and interactive data visualizations to support their decision-making.
We all know that a picture conveys more information than simple text or figures, so managing to bring it all together on an actionable dashboard will convey your message more efficiently. Besides, market research dashboards have the incredible advantage of always being up-to-date since they work with real-time insights: the synchronization/updating nightmare of dozens of PowerPoint slides doesn’t exist for you anymore. This is particularly helpful for tracking studies performed over time that recurrently need their data to be updated with more recent ones.
In today’s fast-paced business environment, companies must identify and grab new opportunities as they arise while staying away from threats and adapting quickly. In order to always be a step further and make the right decisions, it is critical to perform market research studies to get the information needed and make important decisions with confidence.
We’ve asked the question, “What is a market research report?”, and examined the dynamics of a modern market research report example, and one thing’s for sure: a visual market research report is the best way to understand your customer and thus increase their satisfaction by meeting their expectations head-on.
From looking at a sample of a market research report, it’s also clear that modern dashboards help you see what is influencing your business with clarity, understand where your brand is situated in the market, and gauge the temperature of your niche or industry before a product or service launch. Once all the studies are done, you must present them efficiently to ensure everyone in the business can make the right decisions that result in real progress. Market research reports are your key allies in the matter.
To start presenting your results with efficient, interactive, dynamic research reports and win on tomorrow’s commercial battlefield, try our dashboard reporting software and test every feature with our 14-day free trial !
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How to Create a Structured Research Paper Outline | Example
Published on August 7, 2022 by Courtney Gahan . Revised on August 15, 2023.
A research paper outline is a useful tool to aid in the writing process , providing a structure to follow with all information to be included in the paper clearly organized.
A quality outline can make writing your research paper more efficient by helping to:
- Organize your thoughts
- Understand the flow of information and how ideas are related
- Ensure nothing is forgotten
A research paper outline can also give your teacher an early idea of the final product.
Table of contents
Research paper outline example, how to write a research paper outline, formatting your research paper outline, language in research paper outlines.
- Definition of measles
- Rise in cases in recent years in places the disease was previously eliminated or had very low rates of infection
- Figures: Number of cases per year on average, number in recent years. Relate to immunization
- Symptoms and timeframes of disease
- Risk of fatality, including statistics
- How measles is spread
- Immunization procedures in different regions
- Different regions, focusing on the arguments from those against immunization
- Immunization figures in affected regions
- High number of cases in non-immunizing regions
- Illnesses that can result from measles virus
- Fatal cases of other illnesses after patient contracted measles
- Summary of arguments of different groups
- Summary of figures and relationship with recent immunization debate
- Which side of the argument appears to be correct?
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The AI-powered Citation Checker helps you avoid common mistakes such as:
- Missing commas and periods
- Incorrect usage of “et al.”
- Ampersands (&) in narrative citations
- Missing reference entries
Follow these steps to start your research paper outline:
- Decide on the subject of the paper
- Write down all the ideas you want to include or discuss
- Organize related ideas into sub-groups
- Arrange your ideas into a hierarchy: What should the reader learn first? What is most important? Which idea will help end your paper most effectively?
- Create headings and subheadings that are effective
- Format the outline in either alphanumeric, full-sentence or decimal format
There are three different kinds of research paper outline: alphanumeric, full-sentence and decimal outlines. The differences relate to formatting and style of writing.
An alphanumeric outline is most commonly used. It uses Roman numerals, capitalized letters, arabic numerals, lowercase letters to organize the flow of information. Text is written with short notes rather than full sentences.
- Sub-point of sub-point 1
Essentially the same as the alphanumeric outline, but with the text written in full sentences rather than short points.
- Additional sub-point to conclude discussion of point of evidence introduced in point A
A decimal outline is similar in format to the alphanumeric outline, but with a different numbering system: 1, 1.1, 1.2, etc. Text is written as short notes rather than full sentences.
- 1.1.1 Sub-point of first point
- 1.1.2 Sub-point of first point
- 1.2 Second point
To write an effective research paper outline, it is important to pay attention to language. This is especially important if it is one you will show to your teacher or be assessed on.
There are four main considerations: parallelism, coordination, subordination and division.
Parallelism: Be consistent with grammatical form
Parallel structure or parallelism is the repetition of a particular grammatical form within a sentence, or in this case, between points and sub-points. This simply means that if the first point is a verb , the sub-point should also be a verb.
Example of parallelism:
- Include different regions, focusing on the different arguments from those against immunization
Coordination: Be aware of each point’s weight
Your chosen subheadings should hold the same significance as each other, as should all first sub-points, secondary sub-points, and so on.
Example of coordination:
- Include immunization figures in affected regions
- Illnesses that can result from the measles virus
Subordination: Work from general to specific
Subordination refers to the separation of general points from specific. Your main headings should be quite general, and each level of sub-point should become more specific.
Example of subordination:
Division: break information into sub-points.
Your headings should be divided into two or more subsections. There is no limit to how many subsections you can include under each heading, but keep in mind that the information will be structured into a paragraph during the writing stage, so you should not go overboard with the number of sub-points.
Ready to start writing or looking for guidance on a different step in the process? Read our step-by-step guide on how to write a research paper .
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9+ Sample Research Report Formats
A research report is a document presenting brief description and the results of a study or a research done which includes testing, experimentation, and analysis of various subject matters in a report format . A research report can be used in publishing journals or articles; getting a grant or financial aid; or presenting implications or recommendations for clinical practices, education, or business.
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What is a Research Report
- Abstract. This is the overview of the research study that serves as the executive summary of report of the different parts of the report.
- Introduction. This provides the key question the researcher is trying to answer as well as any relevant literature associated with the subject matter.
- Methodology. This presents how the research is conducted and allows the readers to evaluate the quality of the study and other researchers to validate the findings.
- Results. This contains the data which shows the results and findings generated by the investigation and experimentation done during the research study.
- Discussion. This is where the results are interpreted and compared to other existing and similar literature in order to identify how they are going to be applied.
- References. This is the list of each author, paper, existing methods, and structures cited and references in the research report.
Characteristics of a Great Research Report
Action Research Example
Simple Research Progress
Tips for Writing a Great Research Report
- Be objective. Your report should present the subject matter clearly as well as its logical analysis in order to solve intellectual problems associated with the research study.
- Avoid grammatical mistakes. Your report should be free from grammatical mistakes. You can also minimize the use of technical language as readers may not be familiar with them.
- Use visual aids. Use graphs or tables for results and findings to visually show your data. This will help your readers understand and compare related data easier.
- Be accountable. Use the present tense of verbs and an active voice to show accountability of the data presented. It helps imply that all the data are accurate and true.
- Use proper structure. The layout of your report should be in accordance with the proper standards. The finding should be readily available and the index must be prepared and appended.
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