Communication Design: What Is It & Everything Else You Need to Know

communication design projects

Abstract painters express themselves through their art, leaving the viewer to interpret the work however they want. In many ways, the art is more about the viewer’s experience than about the actual art itself. The artist’s intentions aren’t really what’s important.

Communication design is the opposite of this. The responsibility of a communication designer is to develop the relationship between the viewer and visuals. Before they know what the visuals will look like, a communication designer will consider the message they want to communicate and how to strategically engage the viewer. They will consider what will capture a viewer’s attention first, the common associations that audiences have, and the psychology behind how design elements affect someone’s mood. They create designs that communicate a message faster than words can, but make sure that the messaging is also clear and compelling.

The communication design definition, put more simply, would be utilizing visuals that strategically express information. As technological advancements open the graphic design industry up to change, design becomes even more prevalent in our world. As a result, quality design is more important than ever, which makes it more competitive than ever.

Before we talk more about the specifics of what communication designers do, it’s important to understand how communication design fits into the bigger context of graphic design.

Graphic Design vs Communication Design vs Visual Communication

One of the best ways to define something is to compare it to similar terms. 

For years, graphic design was really the only term people used to express visual design. It makes sense, as it’s the term most people are familiar with. It can encompass the entire field of using visuals to deliver a message, or it can be used to discuss a specific, small part of design. Some people may use graphic design in the context of layout and composition, and also use it to only refer to the tools of creating graphics, like Photoshop. When a marketing department brings in a graphic designer, they are often hiring them to handle one specific task of design creation instead of handling the entire marketing campaign. In this context, graphic design only means the practice of creating visuals, as opposed to being a general term to cover all areas for modern designers. 

Communication design is specifically used when discussing the strategy involved in expressing information through visual design. For communication designers, this can become the foundation for how they think about visuals and is, then, the real definition of what they do. Those who work in communication design may work in fields like branding, advertising, or web and app design. Their job isn’t just about the craft of creating stunning graphics, but about realizing the power of what their work can communicate and then using that to its fullest extent. If a graphic designer was hired to handle one visual element, a communication designer would be hired to both create visuals and to handle communicating a company’s message to their audience. They would see the whole picture of the campaign from start to finish.

The term visual communication is largely interchangeable with communication design and is, again, about strategically telling a story to an audience. If a communication designer was working on a billboard, they could use keywords, graphics, and design choices to visually communicate a specific message to the audience as they drive by. 

While these finer point definitions draw lines between these terms and give you a better idea of the roles designers play in creating finished work, it’s the context of the conversation that will define what someone means when they talk about graphic design and communication design. If someone says they are a communication designer, you will immediately understand that means they are creating strategic visuals that express a specific message. If someone tells you they are a graphic designer, you may have to ask more questions to determine if they are working in communication design or, more specifically, working to create visuals of various uses. 

Examples of Communication Design

When someone studies communications design, they come away with a degree that has them ready for a wide range of jobs.

A communication designer is ready with the creative and technical skills to create visually arresting graphics and the professional skills to handle large, complex projects. 

Below are a few examples of careers pursued by professionals who studied communication design:

Corporate Design and Branding

Communication designers who understand the nuances of successfully branding a business are in high demand. Every company wants to establish a unique identity in their respective field and stand out from their competitors in order to develop strong relationships with their audience base. A company’s ability to get noticed by more people leads to a more profitable business, so if a communication designer can showcase how they understand the relationship between design and branding — visuals and storytelling — they become an asset to a company wanting to expand.

Branding is largely about logos, colors, and typography, but it’s also more than that. Whatever design element you’re creating for a brand, it needs to be purposeful. Even color choice can have a serious impact. Studies show that color is directly linked to the purchasing decisions of most consumers — and these same consumers know that the right color choice or combination increases brand recognition . A perfect example of this? Target . Their bulls eye is not only one of  the most nationally recognized logos, the red color also exemplifies passion and action and nudges consumers to make more urgent purchases. Based on the internet’s obsession with Target memes , it’s clear that their strategy is working.

A communication designer understands how to take these elements and utilize them to convey a specific mood. From color to font to layout to language, every design choice will make an impact on the company brand.

Advertising Campaigns

Many communication designers work in advertising. This can mean online video and static image campaigns, billboards, television commercials, and marketing materials like brochures, stationery, and business cards. While every designer working in advertising isn’t handling all of these types of projects, many take on work in multiple areas.

Advertising, just like branding, is a crucial part of any business. This demands a high level of creativity to create something truly unique and eye-catching, all while ensuring the entire message of the campaign isn’t lost. Some designers chose humor, like when Schick created a series of men sporting literal ‘beastly’ beards of animals to encourage men to shave. Or they can be weird yet practical, like when Ikea designed an ad for a new crib that also doubled as a pregnancy test . Or they can be inspirational, like when Shanghai General Motors created a campaign raising awareness for car safety by using real accident victims to get the earnestness of the message across. 

Book Cover Design

Yes, people do judge books by their covers. It’s important that a book cover design appeals to a certain audience, exemplifies a specific genre, and can communicate plot details all at the same time. Every design should reflect the book’s purpose. Dark Horse Comics, Inc. won an award for their colorful, chaotic design of Fight Club 2 (Library Edition) , an homage to the dysfunctional characters featured in the book. Whereas the award-winning design for A Vicious Example featured dark, sinister, and ghostly depictions of buildings to give reference to the author’s time spent as a nocturnal security guard.

At Shillington, we task our students to think outside the box (so, literally outside of their computers) to create handmade designs for books, albums, and movie posters. This is a great twist on creating cover art, as handmade designs require more creative thought and energy. See some of their best designs here !

Photojournalist

While many may assume that a photojournalist would study photography, a degree in communications design would be useful as a photojournalist today. When you publish photos in major publications, you need to both understand the technical elements of visual design and the story you are conveying to your audience, which are the basis of what communication design is all about. 

The internet has become an essential part of many people’s lives, and as such, new websites are created every day. Designers are needed to build effective sites that flow well, have visuals that communicate specific messages, and function on many different devices. As is true for most graphic design fields today, web design changes rapidly and is an exciting and competitive field. You could be hired to work as the designer for one company, be part of a design agency, or work independently and take on clients as a freelancer. 

Mobile App Design

We continue to see a steady increase in the number of people who rely on their smartphones as part of their everyday lives, whether it’s for social connection, news, shopping, or work. Technology isn’t going anywhere, so it’s important that mobile web and app design continues to evolve. Mobile app designers may be hired by a company to create and manage their app, or they may create their own products and sell them through their own company.

This type of design work requires a lot of technical skills and an understanding of how visuals appear on various screens, paying close attention to user experience. An app must be visually appealing, but also easy to use. Shillington Education student Theodora Lamprinaki designed a cycling app called Cymplify as part of her coursework where residents of Oxford city could combine cycling with sight-seeing. 

Packaging and Label Creation

People shop with their eyes. A great designer knows this and will carefully design packages and labels to stand out, either on the shelves of a store or on an online store. You may be hired to design a label for a bottle of wine, the information tag for a new clothing line, or the packaging materials for an online retailer. When it comes to packaging and label creation, there are so many opportunities for designers. 

A communication designer needs to think about the visual presence of the package or label, but they must also think about how to make it practical as well. If you were creating a design that wraps around a bottle, you’ll need to think about the space and movement of the package and how it will need to change for a wine bottle versus a soda can. If you were designing the packaging for an online retailer, you would want to think about the customer experience from the moment it arrives in the mail to when they open it to what’s inside the box. Shillington student Majo Crespo uses color to tell a story for this new (pretend) candle brand , drawing on botanical elements to create a unique product. Majo describes it is: “A brand inspired by nature for the empowerment of women. 

The Power of Communication Design

Communication design incorporates the elements of great graphic design and takes things a step further by considering the way audiences understand visuals.

When done well, audiences often aren’t even aware of all the information they were able to gather from just one visual. As a communication designer, it’s your job to fill the world with effective, beautiful work that also helps to communicate a larger message. What messages will your work convey?

At Shillington, we teach communication design and students learn design theory, gain technical skills and get to work on 30+ briefs ranging from print advertisements to thinking in 3D with packaging to designing a digital app. Learn about our online graphic design course and how you can become a designer!

Clare Terry October 9, 2019

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What is Design Communication? A Guide For Beginners

Design-communication

Table of Contents

In today’s highly visual world, creating compelling graphic design goes way beyond creating a visually striking, and beautiful design to actually creating meaningful designs that communicate the right message and convey the desired emotions. This is where the concept of design communication comes into play.

If you are new to this concept and are looking to gain some real-time knowledge of how it works, continue reading this blog to learn more about this concept.

What is Design Communication?

Design Communication

Design communication refers to the practice of creating visual elements with the explicit intention of conveying a specific message or information. In graphic or visual design, it goes beyond the aesthetics of a visually appealing layout or artwork. Design communication focuses on strategically using visual elements, such as typography, color, imagery, and layout, to effectively communicate a message, evoke emotions, or convey information to a target audience.

The goal of communications design is to ensure that the visual elements not only capture attention but also enhance understanding and engagement. It involves thoughtful decision-making in design choices to align with the intended message and the audience’s perception.

Design communication is integral across various mediums, including print materials, digital platforms, branding, advertising, and more. It plays a vital role in shaping how individuals interpret and interact with visual content, making it a fundamental aspect of effective graphic design and visual communication.

Communication Design vs. Visual Communication vs. Graphic Design: What’s the Difference?

Communication Design, Visual Communication, and Graphic Design are closely related fields, but they have key differences in focus and scope.

Graphic Design: Graphic design is a specialized field that primarily centers around the creation of visually appealing content. Graphic designers employ elements such as typography, color, imagery, and layout to craft designs that are aesthetically pleasing and convey specific visual messages. The scope of graphic design spans a wide range of projects, including but not limited to logos, brochures, posters, marketing materials, and digital media. The primary objective of graphic design is to achieve a balance between visual appeal and effective communication.

Visual Communication: Visual communication is a broader discipline that goes beyond the confines of graphic design. It encompasses the use of various visual elements to convey information, ideas, or emotions across different mediums. Visual communication incorporates images, symbols, and typography to effectively communicate messages. Unlike graphic design, visual communications extend its reach to a wider array of visual elements and mediums, emphasizing the strategic use of visuals to enhance communication.

Communication Design: Communication design represents a comprehensive and integrated approach to design. It includes graphic design within its scope but expands further to encompass various design disciplines such as interaction design, user experience design, and information design. A communication designer works towards creating cohesive communication strategies that utilize a combination of visual and non-visual elements. The objective of communication design is to develop holistic and strategic communication approaches that engage and inform the audience effectively.

In summary, while graphic design focuses on visually appealing and communicative designs, visual communication takes a broader approach by considering a variety of visual elements. Communication design extends this further by integrating multiple design disciplines to achieve comprehensive and strategic communication objectives. Each term reflects the evolution and expansion of design practices to meet the demands of a dynamic and interconnected visual world.

Best 5 Technical Skills as a Communication Designer

For communication designers, technical skills are essential to bring creative visions to life and adapt to the evolving design landscape. Here are five key technical skills that are particularly valuable in this field:

1. Adobe Creative Cloud

Adobe Creative Cloud

Mastery of Adobe’s suite, including Photoshop, Illustrator, and InDesign, is a cornerstone for communication designers. These tools are industry standards for image editing, vector graphics, and layout design.

2. User Interface (UI) Design Tools

User Interface (UI) Design Tools

Proficiency in UI design tools is crucial for creating visually appealing and user-friendly digital interfaces. Tools like Sketch, Figma, or Adobe XD enable designers to craft effective and engaging user experiences.

3. Web Design and Development Basics

Web Design and Development Basics

Understanding HTML and CSS basics is valuable for communication designers, especially when working on web projects. This knowledge allows designers to collaborate effectively with developers and ensures designs are implemented as intended.

4. Digital Prototyping and Animation

Digital Prototyping and Animation

Creating interactive prototypes and incorporating animation adds depth to digital designs. Tools like Figma, InVision, or After Effects enable communication designers to showcase interactive concepts and bring static designs to life.

5. Video Editing Skills

Video Editing Skills

As video content becomes increasingly prevalent in digital communication, proficiency in video editing is beneficial. Designers can use tools like Adobe Premiere, Final Cut Pro, or DaVinci Resolve to edit and enhance video content.

These technical skills complement the creative aspects of communication design, allowing designers to execute projects seamlessly across various mediums. Staying abreast of emerging tools and technologies within the design industry is also crucial to maintaining relevance and competitiveness in the field.

Different Careers in Design Communication

Design communication is a multifaceted field that offers diverse career opportunities across various industries. Here are some notable careers within the design communication:

1. Graphic Designer :

A graphic designer plays a crucial role in creating visually appealing content across different mediums, including print and digital media. This role involves using design principles such as typography, color theory, and layout to craft impactful designs, encompassing everything from logos and brochures to website graphics and social media visuals.

2. User Experience (UX) Designer:

UX designers focus on enhancing users’ interactions with digital products, striving to improve usability, accessibility, and overall user experience. Through user research, wireframing, and prototyping, they ensure that digital interfaces are intuitive and user-friendly, collaborating with cross-functional teams to bring their designs to fruition.

3. User Interface (UI) Designer:

UI designers specialize in the visual aspects of digital interfaces, ensuring that the overall design is not only functional but visually appealing. Proficiency in design tools, a deep understanding of visual hierarchy, and knowledge of interface design principles are crucial for success in this role.

4. Information Designer:

Information designers specialize in organizing and presenting complex information visually, often utilizing charts, graphs, and infographics. Their skills in data visualization and information architecture contribute to making information more accessible and engaging for the intended audience.

5. Brand Identity Designer:

Brand identity designers focus on creating visual elements that represent a brand’s identity. This includes designing logos, establishing color schemes, and developing brand guidelines to ensure a consistent and recognizable brand image across various platforms.

6. Communication Strategist:

Communication strategists take a holistic approach to design communication, developing comprehensive plans that integrate various design elements to convey messages effectively. Their role involves strategic thinking, market research, and aligning design with broader communication goals.

7. Motion Graphics Designer:

Motion graphics designers specialize in creating animated visual content for videos, presentations, or digital platforms. Their skills in animation software and storytelling through motion contribute to dynamic and engaging visual communication.

8. Content Designer:

Content designers craft visual and written content aligned with a brand’s communication strategy. This role involves creating compelling narratives through a combination of visuals and text, collaborating closely with writers and marketing teams.

9. Environmental Graphic Designer:

Environmental graphic designers focus on creating visual elements for physical spaces, such as signage, wayfinding systems, and environmental graphics. Their role requires spatial awareness, an understanding of human behavior in physical environments, and collaboration with architects.

10. Social Media Designer:

Social media designers specialize in creating visual content tailored for various social media platforms. Keeping abreast of social media trends, they use their design skills to engage and communicate with the audience effectively through visually appealing content.

These careers showcase the diversity within the field of design communication, offering professionals and many communication designers opportunities to specialize in various areas based on their interests and skill sets.

How Does Design Communication Principles Work

Design Communication Principles Work

Design communication principles serve as foundational guidelines for creating effective and impactful visual communication. Here’s how these principles work in design communication as well as the graphic design industry:

Design communication principles, such as clarity, function to ensure that the intended message is easily understood by the audience. This involves organizing design elements in a clear and straightforward manner, utilizing typography, layout, and visual hierarchy to guide the viewer’s attention and comprehension. The goal is to minimize ambiguity and facilitate a seamless understanding of the communicated information.

2. Consistency

Consistency serves to establish a cohesive and recognizable visual identity. By applying consistent design elements such as colors, fonts, and imagery across various materials, designers create a unified brand or communication style. This consistency fosters brand recognition and reinforces the overall message, contributing to a more impactful and memorable visual communication strategy.

3. Simplicity

The principle of simplicity prevents information overload and enhances the user experience in the design process. Designers achieve simplicity by avoiding unnecessary complexity and streamlining design elements to convey the message concisely. This approach ensures that the audience can quickly grasp the intended information without feeling overwhelmed, promoting clarity and engagement.

Balance in design communication achieves visual equilibrium, creating harmonious compositions. Whether through symmetrical or asymmetrical arrangements, designers distribute visual elements proportionally within the design. This ensures that no single element dominates the visual space, contributing to a visually pleasing and well-structured design.

5. Emphasis

Emphasis is crucial for guiding attention to key elements within a design. Designers use techniques such as contrast, color, and size to emphasize specific elements, directing the viewer’s focus. This principle ensures that critical information or focal points stand out within the overall design, enhancing the impact of the communicated message.

6. Hierarchy

Hierarchy establishes a visual order of importance within a design. Designers organize information based on its significance, guiding the viewer through a structured sequence. Typography, color, and layout contribute to a clear hierarchy, allowing the audience to navigate and comprehend the content effectively.

Unity creates cohesion and harmony within a design. All design elements work together to convey a consistent message. Colors, fonts, and imagery are selected to complement each other, reinforcing the overall visual identity and ensuring a unified communication approach for a more cohesive and impactful design.

8. Contrast

Contrast enhances visibility and creates visual interest within a design. Designers strategically employ differences in color, size, or texture to highlight specific elements and add depth. Contrast ensures that important information stands out, capturing the viewer’s attention and contributing to a more dynamic and engaging visual communication.

9. Repetition

Repetition reinforces consistency and strengthens visual identity. By consistently using design elements throughout different materials or platforms, designers establish a recognizable pattern. Repetition helps build brand recognition, fostering a stronger overall impact in the realm of visual communication.

10. Alignment

Alignment contributes to a sense of order and cohesion in design communication. Elements are aligned along a common axis, resulting in a neat and organized appearance. Proper alignment enhances readability, structure, and overall visual appeal, ensuring that the communicated content is presented in a visually pleasing and well-organized manner.

Tips On How to Incorporate Design Communication Principles in Graphic Design

Incorporating design communication principles into graphic design is essential to creating visually compelling and effective designs that convey messages clearly. Here are some tips on how to achieve this:

1. Understand the Message:

Before starting any design project, have a thorough understanding of the message or information you need to convey. Whether it’s promoting a product, explaining a concept, or delivering information, clarity on the message is the foundation of effective design communication.

2. Know Your Audience:

Tailor your design to the target audience. Consider their preferences, demographics, and cultural background. Design choices, including colors, fonts, and imagery, should resonate with the intended audience to maximize the impact of your communication.

3. Create a Visual Hierarchy:

Use design principles such as contrast, hierarchy, and emphasis to guide the viewer’s attention. Establish a visual hierarchy that prioritizes key information, making it easier for the audience to understand and navigate the content.

4. Simplify and Streamline:

Avoid clutter and unnecessary complexity in your designs. Embrace simplicity and streamline your visuals to focus on the core message. Clear and straightforward designs are more likely to be understood and remembered.

5. Consistent Branding:

If your design is part of a broader brand identity, ensure consistency in branding elements. This includes using the brand’s color palette, typography, and other visual elements. Consistency builds brand recognition and reinforces the overall message.

6. Choose Appropriate Typography:

Typography plays a crucial role in design communication. Select fonts that align with the tone and purpose of the message. Ensure readability by choosing appropriate font sizes, spacing, and contrast between text and background.

7. Utilize Color Psychology:

Colors evoke emotions and can influence how a message is perceived. Understand color psychology and choose colors that complement the message and resonate with the audience. Consider cultural associations and the context in which the design will be viewed.

8. Use Imagery Thoughtfully:

Images can convey messages more effectively than words alone. Choose visuals that support and enhance the message. Ensure that images are relevant, high quality, and aligned with the overall design concept.

9. Test for Accessibility:

Ensure the accessibility of your designs to a broad audience, encompassing individuals with diverse abilities and utilizing various devices, such as laptops, mobile devices, and tablets. Consider factors like color contrast, font legibility, and alternative text for images to make your designs inclusive.

10. Seek Feedback:

Before finalizing your design, gather feedback from peers or target audience members. Constructive feedback can provide valuable insights and help you refine your design for better communication.

By integrating these principles into your graphic design process, you can create designs that not only look visually appealing but also effectively communicate the intended message to your audience.

How To Become a Communication Designer?

To become a Communication Designer, pursue a degree in Graphic Design, Visual Communication, Visual Arts, Fine Arts, or a related field. Consider following these tips:

  • Earn a bachelor’s or master’s degree to gain foundational knowledge in design principles, color theory, and typography.
  • Master industry-standard software like Adobe Creative Suite, and enhance your skills in web design and digital tools.
  • Build a compelling portfolio showcasing diverse projects and seek internships for practical experience.
  • Stay updated on design trends, network with professionals, and consider participating in design competitions.
  • And importantly, developing strong communication and problem-solving skills is key to success in this creative and dynamic field.

The Bottom Line

Design communication strategically blends aesthetics and information to create narratives that go beyond words. It’s more than just looking good – it intentionally conveys emotions, ideas, and connections. Each design carries a meaningful message, carefully crafted for a strong impact. In the professional arena, it becomes a potent tool for effective communication. Successfully navigating the changing landscape demands a balanced mix of creativity and purpose.

Always keep in mind that every design plays a part, contributing to a visual language that captures attention, informs, and inspires. In design communication, the ultimate goal is to create purposeful, impactful visual stories.

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Visual Communication Design

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The practice of visual communication design at The Ohio State University includes exposure to the many areas of specialization offered by this complex and dynamic profession. Students learn to employ human-centered research approaches to inform development of brand identity, environmental way-finding, publication, packaging, interactive, web/mobile, and data visualization systems. Courses integrate a variety of advanced computing and digital media tools that enable students to develop highly-refined visual communications that meet or exceed professional standards. The program culminates in final projects that demonstrate students' abilities to develop solutions that address four design themes: education and learning; health and wellness; history, culture, and technology; and social impact. Projects are displayed in our annual spring exhibit that includes events to acknowledge the achievements of our graduating students.

Curriculum and Course Sequence

All required 2100 and 2300 series courses in the Design Foundations Program must be taken in an exact sequence, as they are offered only once per academic year and each course is a required prerequisite for the following courses. Any student failing a required course will be removed from the foundations program and be required to stop the course sequence.

DESIGN 2110: Design Fundamentals I  

DESIGN 2310: Visual Principles and Techniques I  

DESIGN 2700: Introduction to Design Practice   OR   DESIGN 2750: Design History

DESIGN 2130: Design Fundamentals II  

DESIGN 2330: Visual Principles and Techniques II  

This Design Foundations sequence begins with a competitive selection process to become a design foundations student and concludes with a portfolio-based major admissions review process. 

Apply the Design Foundations Program!

DESIGN 3103: Introduction to Visual Communication Design I  

DESIGN 3200: Design Research I  

DESIGN 3403: Design Media I for Visual Communication Design  

DESIGN 3503: Typographic Design

DESIGN 3153: Introduction to Visual Communication Design II  

DESIGN 3453: Design Media II for Visual Communication Design  

DESIGN 3553: Materials, Process, and Production for Visual Communication Design

DESIGN 4103: Intermediate Visual Communication Design I  

DESIGN 4200: Design Research II  

DESIGN 4403: Design Media III for Visual Communication Design

DESIGN 4153: Intermediate Visual Communication Design II  

DESIGN 4650: Collaborative Design  

DESIGN 4750: Professional Practices

DESIGN 5103: Advanced Visual Communication Design I  

DESIGN 5203: Design Research III for Visual Communication Design  

DESIGN 5803: Design Seminar for Visual Communication Design

DESIGN 5453: Design Media IV for Visual Communication Design  

DESIGN 5650: Advanced Collaborative Design

Technology Requirements

Students in the Department of Design at The Ohio State University are  required  to have their own laptop computers after being admitted into one of our major programs. We do not make recommendations of specific computers, but students pursuing a major in Visual Communication Design will need a machine that is capable of meeting the technology specifications of the following softwares:

  • Microsoft Office 365
  • Adobe Creative Cloud

woman in white shirt using smartphone. Photo by Bruce Mars on Unsplash.

Students should check with  The Office of the CIO   prior to purchasing  software for site licensed software that is available at discounted prices for students.

Students should check  Tech Hub  for prices.

Tech Hub  is the Ohio State campus computer store. Get software and hardware at or below academic discounted pricing. They work with students, faculty and staff for personal and departmental orders. A variety of Apple, Dell and HP hardware is available including laptops, iPads, tablets, desktops, accessories and add-ons. A variety of software is available including Microsoft, Adobe, EndNote/Reference Manager and more.  Tech Hub  prices extended to students, faculty and staff with a valid Ohio State BuckID.

Student Portfolios

This voluntary listing of digital portfolios represents our current students' professional preparation at varying levels of experience. It also provides insight into some of the learning experiences provided by courses in our program.

Looking to hire a Design student? 

Prospective employers may reach out to students directly about freelance employment opportunities. Employers seeking to hire for internships and/or full-time opportunities are encouraged to work with the  Center for Career and Professional Success  to post openings via Handshake.

Allie Rhule Christian Robinson Ellie Armstrong Emma Peters Jane Zucker Kathryn Keverkamp Keyah Madaris Mackie Herrlinger Mary Gibson McKenzy Connelly Nola Valerian  Olivia Knight Philip Cress Ran Ren Shaylee Shepherd

Abby Giesecke Alex Horton Bekka Ranalli Brianna Gallagher Ciera Yamarick Dana Richardson Dawson Estep Giulia Blake Kayla Eastman Keyah Madaris Levi Gaidos Lucy Vidmar Mekayla Gladman Melina Oliver

Athira Vasudevan Bryce Patterson Carter Teal Dawson Estep Delaney Brown Elaine Smith Liann Trahey Megan Feeney

Ananya Muddappa Anastasia Allison Elizabeth Howes Isabel Nixon Jada Davis Phillip Biondo Suyeon Chae

Gain Experiences & Discover Your Passion

Opportunities to become fully engaged in an experience are instrumental to discovering your passion. Internships will give you the experience you need to differentiate yourself from other candidates, support your career goals, contribute to your skill set and determine how your career exploration process and focus may need to be modified to support your long-term goals. Employers are looking for graduates that have already taken the next step to becoming professionals in their field.

Lucy Vidmar

Internship Spotlight

Lucy Vidmar

Lucy joined Verint as the Sales Enablement Content Marketing Intern and experienced working for a global company and leader of innovative technologies.

Lydia Yahn

  • Chute Gerdeman

Lydia spent the summer as a Brand Communication Intern at Chute Gerdeman, a strategic design firm based in Westerville, OH.

Nola Valerian

Nola Valerian

Nola spent her summer on the team at Outbrain, a web recommendation platform based in Ljubljana, Slovenia.

Career Prospects in Visual Communication Design

Students graduating with a Bachelor of Science in Design take positions with design consulting offices, corporate design departments, and government design agencies.

The work of design occurs in either the context of consultant design, where independent design firms provide services to clients, or in the context of corporate, governmental, or non-governmental/not-for-profit design, where design services are provided within an organization.

Consultant design offices can be as small as one person -- an office of 15-20 people is considered relatively large -- and the largest might employ 100 or more. Consultant offices may specialize in one design discipline, or even a subcategory of that specialty. Consultant offices can also be multidisciplinary, and employ designers from all categories, as well as engineers, researchers, marketing and human factors experts, etc.

Corporate design groups exist in all major industries, and employ designers of all disciplines. Organizations that place emphasis on public communications typically maintain a visual communication design department.

Design offers many opportunities for a challenging career. Many designers begin with project work, and advance to research, coordination and management. Planning activities often place designers in the role of analyzing business trends, and establishing strategic goals for design activities. Many organizations value the contributions designers make to their businesses, and provide good opportunities for advancement.

Who hired our graduates?

  • Bits and Bops
  • OSU Office of Student Life
  • The Ohio State University Department of Athletics
  • Augment Therapy
  • Sketch Blue
  • GM Industrial LLC
  • Pratt Institute
  • Mountain TOP
  • McDougald Research
  • Push Digital
  • Moen Incorporated
  • Esports Foundry
  • JPMorgan Chase & Co.
  • The Ohio State University Engineering Career Services
  • Publicis Sapient
  • Holden Ellis
  • wearesad.co
  • The Pivot Group
  • ZoCo Design
  • Kinopicz American
  • Crown Equipment Corporation
  • Owens Corning
  • ERM: Environmental Resources Management
  • Self-Employed Freelance
  • Wildflower Press + Paper
  • Become Known
  • Continental Office
  • The Ohio State University College of Nursing
  • The New Jersey Digest
  • Next Day Signs
  • ArtCenter College of Design
  • Destination Pet, LLC
  • National Low Income Housing Coalition
  • Corporate One Federal Credit Union
  • WD Partners
  • Financial Cornerstone Inc. 
  • Involve, LLC
  • American Electric Power
  • Gilbane Building Company
  • Rocky Brands, Inc.
  • Kolar Design
  • Creative Spot
  • Chepri, LLC
  • Impact Communications
  • The Walt Disney Company
  • T-CETRA, LLC
  • Ikove Capital
  • Profashion Hair Styling Tools
  • Ohio REALTORS
  • Influenster
  • Esse Soap Co.
  • King Business Interiors
  • Walt Disney Imagineering
  • Inst Study of Race & Ethnicity, The Ohio State University
  • Revolution Experiment
  • College of Arts and Sciences Marketing & Communications
  • Design Central
  • Make You, LLC
  • Scotts Miracle-Gro
  • Jump Goat Media
  • McGraw-Hill Education

Alumna K Koogan at Work

Professional Organizations

Professional organizations play an important role in the development of design disciplines and provide valuable resources to their student and professional members. The following organizations are all relevant to Visual Communication Design.

American Institute of Graphic Arts  (AIGA) Columbus Society of Communicating Arts  (CSCA) Interaction Design Association  (IxDA) Society for Environmental Graphic Design  (SEGD) Usability Professionals Association  (UPA)

Learn more in the U.S. Bureau of Labor Statistics Occupational Outlook Handbook

Amanda Buck

Alumni Spotlight: Amanda Buck

BSD - Visual Communication Design, 2008

  • Senior Designer at Ashton Design
  • Adjunct Professor at Maryland Institute College of Art
  • Designer at Studio of Amanda Buck

Amanda Buck is a designer and educator based in Baltimore, MD. She shapes brands and visually communicates stories through digital designs and printed matter. She strives to create timeless work with strong visual order, effective typographic details, and a forward-looking point of view. Whether it’s a web site or a book, she loves taking complex ideas and distilling them into intelligent, approachable, and straight-forward solutions. She believes in a human-centered approach to her work and enjoys collaborating with organizations with purpose to create positive social impact.

Effective Communication Strategies for Designers

It’s crucial that designers focus not only on cultivating their abilities with creative tools but also on improving their ability to communicate design effectively during the design process.

Effective Communication Strategies for Designers

By Bronwen Rees

Bronwen is a designer from London with experience in both brand and digital design. Her passion lies in learning and evolving her skills.

Previously At

How does being a better communicator help a designer.

The digital revolution has created a demand for a new form of design professional: the unicorn . Technological demands have forced designers to become multifaceted. In the current environment, it’s no longer acceptable to be talented at design aesthetics alone—these days, you are expected to also have a good working knowledge of digital strategy, customer journey mapping , and coding.

But there is one skill that will trump them all: good design communication .

Most designers are now armed with at least some coding knowledge . But many businesses also know that there is far more to being a stand-out designer than having the ability to code. As the 2017 Design in Tech Report explains, design is no longer just about aesthetics and output—it’s about holistic product design , market relevance, and meaningful results. Design has a place at the head of the table.

According to LinkedIn, the highest echelon of the technology industry is vying for more design talent - Facebook, Google, and Amazon have collectively grown their headcount in design by 65% in the past year - with much headroom to hire more. – Design in Tech Report

Design in Tech report 2017 - Communication Strategies for Designers

Yet, while we are in an age of infinite communication channels and inspirational conversations around design, our ability to communicate design competently is an area in which designers need to improve. Where is the gain in being extraordinary if you can’t communicate your ideas and processes, design concepts, and principles effectively?

Case in point—ours is an industry where collaborating with clients you never meet face-to-face has become the norm. And while it is true that nearly every design process can be done from our homes, a shared workspace, or a coffee shop, let’s be frank: How easy is it to communicate design effectively while working remotely?

Communicating Design

First, the ability to communicate design compellingly demonstrates intelligence. And while designers may be clever and reasoned, having the ability to articulate design decisions assures stakeholders they can be trusted and have the expertise necessary to complete the job. It also proves purpose, validating that they have thought about their solutions and that there is logic to their approach. A clear explanation tells businesses that the outcome is a result of user research , product testing, and a well-thought-out design process.

Second, having good communication skills indicates that we have a level of confidence in our abilities. As designers, we possess the knowledge and experience to understand the user’s needs while also having the craftsmanship and expertise to interpret these needs into practical and aesthetically engaging solutions. To demonstrate our understanding, we must be able to articulate a considered design approach without reservation.

Design communication with a team  - Communication Strategies for Designers

And finally, it demonstrates respect for others. Designers need contributions and ideas from others—they need to understand different perspectives. When designers are well-spoken and literate, it shows they respect and value their stakeholders and users. It demonstrates that no ideas go unheard and that they are not so arrogant to believe they know best and find the input of others redundant.

Why Become a Better Design Communicator?

To get support from the team..

It’s not enough for you as a designer to solve problems or create solutions. Without support from your team, your ideas will go nowhere. There will always be others involved in the decision-making process, and it is crucial to have support from your colleagues if you want to see your ideas taken forward.

Communicating design concepts and principles, ideas, and solutions in an empathetic and practical manner will help you get your message across, but being able to listen to others is of equal importance. Taking your team’s feedback into account goes a long way to making people feel they are being heard and appreciated, and they will be far more likely to support your design decisions down the road.

Communicating about designs was more important than the designs themselves –Tom Greever, Articulating Design Decisions

Communicating design in a team setting

To Convey Design Decisions to a Non-Designer

The industry is full of people with markedly different job titles and levels of design understanding: researchers, marketers, product managers, and developers . Each of these professions will have a different motivation for a project, a different level of involvement—they also may have little or no idea about design.

Often, within a business structure, those who manage the design team lack the comprehensive knowledge and full understanding of the design process. As leaders, they are typically involved in all stages of a project, and for a project to run smoothly, it is critical that designers articulate their research and design solutions to them effectively.

Communicating design to a non-designer

Unfortunately, many of these managers want to be (or are only able to be) involved at a micro level, but they still want to participate in the process. They will often voice their opinion about how they think the product should look and work. Ever heard of “HIPPO syndrome”? This means allowing decisions to be made according to the opinion of the highest paid person in the room rather than that of the expert and cold, hard data.

Unless you’re able to get buy-in and prove the value of your designs, i.e., defend your decisions intelligently at a level all stakeholders can understand, ultimately all you can do is disagree. Not a good option. In most cases, the outcome will see your opinion overridden, which, in most cases will be detrimental to the product.

US-based full-time freelance UI designers wanted

It’s never easy to defend your decisions , especially when the person questioning you is in a senior position. Take what you know about the people you work with and use it to your advantage. Based on what you know about your colleagues, you should be able to anticipate how they might react to your ideas.

By identifying their values and motivations, you may better understand their perspective and be able to take a pretty good guess at how they might react to your designs. Also, use your insight into that perspective to prepare answers and reasoning in advance—this will make it a little easier to defend your decisions.

Effective communication strategies with a client during the design process

Good public speaking and communication skills also allow you to present new ideas and designs to key stakeholders and get them on your side early on in the game. By presenting your process to them in advance and showing that there’s thought behind every decision, you are giving them insight into how their project will progress while demonstrating the amount of work that is involved.

Most stakeholders and clients don’t fully understand the work involved in designing a site or an app. Explaining your approach to the design process and your proposed solution or any issues or challenges you foresee will go a long way to helping cure HIPPO syndrome. It’s a combination of education, information, and evangelizing all at the same time.

To Talk Business

Design deserves a space at the head of the table; it deserves a chance to shine. It’s exhilarating to realize we are in an age where this isn’t uncommon, but if this is where we want design to remain and grow from, as designers, we really need to be able to talk business.

If we truly want the opportunity to influence how organizations work, we need to go beyond the aesthetics and customer goals—we need to participate in conversations about business objectives, technical solutions, timelines, budgets, process, resourcing—the list goes on. We need to be politically aware and have exceptional personal skills, including emotional awareness, and excellent communication skills.

Communicating design to a client

For most designers , talking business does not come naturally. It can be hard to overcome your resistance to being up front, but from the moment you step into the room, be confident, pleasant, and professional. Don’t take a back seat. Give a firm handshake and make eye contact. Throughout the meeting, participate in small talk and, without coming across as pushy or arrogant, make sure your voice is heard.

During discussions, speak up and use your body language to communicate confidence. Try not to over-communicate or take a bully stance—pause regularly, listen attentively, and give time for questions. This may seem basic, but people often really struggle to establish themselves when they are out of their comfort zone.

Strategies for Better Remote Communication

Working remotely means you face a tougher task because you rely solely on indirect communication and are unable to read the silent reactions in the room. Body language and facial expressions are a great way to receive valuable feedback; by being remote, you may miss some of those social cues. So what’s the solution for those of us who work from home, often across the world and through several layers of language barrier?

Choose the Right Remote Communication Tools

First of all, choose the right tools with which to communicate; there’s nothing worse than technology failing you in the middle of a really important meeting. There are dozens of tools to choose from, each with its own advantages and disadvantages.

GoToMeeting has established itself as the go-to solution for video conferencing for good reason: HD quality, screen sharing capabilities, and personalized meeting URLs. Alternatively, there are also Zoom and BlueJeans .

Get yourself a good pointer tool. When presenting designs while sharing your screen, PinPoint helps meeting participants see your cursor more effectively by layering it with an animated graphic of your choice—like a pulsating red circle—or by simply enlarging it.

Beyond that, you’ll want to get a good quality headset and external mic . Both of these will improve clarity of communication. Sounding loud and clear goes a long way in making you come across as confident and authoritative.

Communicating design during the design process

Speak Effectively During the Design Process: Be Heard and Understood

As remote workers, giving presentations without seeing nonverbal cues can be difficult; being unable to see the reactions of your audience makes it hard to decipher what people are really thinking. This works both ways; clients also rely on a designer’s cues to understand what is being said.

To engage with your client productively, it is important to speak slowly and clearly. At the same time, don’t completely erase the personality from your voice. If you are excited about a project or feature, sound enthusiastic. By setting an example, you are helping your clients learn how to interact with you online.

Be clear and concise: Improve your verbal skills and presentation skills. Good communication means saying just the right amount, not too little or too much. Convey the message in as few words as possible. Effective speaking means saying what you want clearly and directly, whether you are communicating with someone directly or via email .

If you are rambling, the likelihood is that your listener will tune out and become unsure about what it is you are trying to say. Prepare. Think about what you want to say before you say it.

Provide the client with opportunities for giving feedback. You should be able to accept—and even encourage—feedback from others. Listen to the feedback you are given and ask clarifying questions if you are unsure of the issue. Listening and the ability to speak confidently play equally important roles in good communication.

When concluding the meeting, either ask for the feedback to be documented and shared or suggest writing some quick follow-up notes and sharing those. This way, any misunderstandings can be quickly identified.

Choose the Right Medium

An important skill is knowing what form of communication to use when, for example, some serious conversations (finance, project delays, etc.) need to be done in person. Think about the individual you want to talk to; if they are a busy person, you might want to convey your message through email but keep it simple and get straight to the point: “Treat email responses like text messages, using a set number of sentences per response.” Your thoughtful choice will be appreciated and more likely to result in a quick and positive response.

Communicating design with a business person

Set Expectations and Have Regular Reviews

A client needs to know what to expect from a working relationship, and it’s a good idea to begin by putting some expectations in place way before you start working with them. It’s prudent to create a schedule for how often you think it’s best to speak with them, and how you will be communicating with them for in-between meetings and calls.

Err on the side of caution and double check that everything is clear. It is far better to communicate frequently with clients than to under-communicate and leave them in the dark about a project’s progress. Discuss how they can contact you if there are changes or updates to the project. The more honest you are and the earlier you speak about this sort of information, the more satisfied your clients are likely to be. Finally, and most importantly, make sure you stick to the expectations you have set up.

Communicating design in a design review

Going from Good to Great

The difference between a good designer and a great designer is having the ability to solve problems as well as being able to articulate how their design is solving those problems. The ability to offer thoughtful communication about a problem they’re solving is at least as important to a designer as the ability to design the perfect solution every time. As designers, we have the ability to create an environment where everyone is on the same page, where reasoning and justification align both design and business goals and unite everyone involved through coherent thinking.

It is important for designers in a role of authority to have the ability to lead, inspire, and motivate teams as well as communicate with other authority figures. Communicating up is a skill in itself, but as with explaining your design decisions, it’s about understanding what makes your superiors tick and understanding their priorities.

Good communication goes beyond just having the ability to articulate your reasoning and design processes. Beyond oral presentations skills, it is also critical for a designer to be able to write well . Writing is not just about putting words on paper. Good, clear, well-considered writing represents clarity of thought. By taking the time to improve your writing skills, your vocabulary will improve naturally, which in turn will benefit your verbal communication.

Communication is Easy. Good Communication is a Skill.

Fortunately, good communication habits can be improved with planning, preparation, and regular practice. Design as a profession is no longer single-skilled. It is essential that designers focus not only on cultivating their abilities with the creative tools they use but also on improving their ability to communicate clearly and effectively.

Further Reading on the Toptal Blog:

  • The Principles of Design and Their Importance
  • Use Your Inspiration – A Guide to Mood Boards
  • Breaking Down the Principles of Design (With Infographic)
  • Design Problem Statements: What They Are and How to Frame Them
  • What Is Strategic Design Thinking and How Can It Empower Designers?
  • Designthinking
  • DesignCommunication
  • Product Design

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Located in Melbourne, Victoria, Australia

Member since January 11, 2017

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Communication Design for Sustainability

Back to all news.

communication design projects

Joana Casaca Lemos November 16, 2015

Joana Casaca Lemos is a Communication Designer with a diverse background having worked independently and in collaborations with start-ups and social enterprises. Currently she is a mentor for Hyper Island and a full time PhD student at Central Saint Martins College of Art & Design in London.  Her research questions the role of communication design in the emerging area of social innovation for sustainability.  It explores an ‘expanded practice’ of designing for communication between people aiming to engage wider publics towards more sustainable ways of living. 

On October 7, 2015, Joana visited ArtCenter to hold a workshop for students in the Design for Sustainability course taught, by Heidrun Mumper-Drumm and Dice Yamaguchi. In the Design for Sustainability Course, students work on developing products and systems while considering the environmental consequences of materials, production methods, performance, and life cycling. Joana explained her new designing for communication tool, and walked the students through the application of the tool to each of their sustainability projects, both to help the students further develop their projects and to help her further test the efficacy of her tool.

-Please explain your designing for communication tool and its purpose.

My research applies an iterative methodology to develop a practical communication design tool and a new framework specific to social innovation for sustainability. As a contribution to the discipline of communication design, the tool challenges the role of the designer in this area with the proposition of designing for communication. The tool aims to empower small-scale initiatives to communicate their story and further foster their sustainability qualities.

-At what stage in development was your tool when you used it with our students?

So far the tool had been extensively tested on non-designers in a series of workshops with small-scale sustainable food businesses and communities, seen as adequate examples of sustainability focused initiatives.  I was curious to understand how designers themselves would engage with the tool, how it might be useful, and what it lacked.  This particular class at ArtCenter focuses on sustainability in design and this was an appropriate ground given the diversity of student projects.  As we were small group in the workshop we were able to work through the tool closely and have discussions along the way.

Communicating Design for Sustainability_4cc

-Did our students surprise you in how they used or reacted to the tool? What insights did you gain from the session?

The multidisciplinary of ideas was fascinating and really challenged the potential of this tool to cover a broad scope of themes.  I was curious to understand how a tool that been used by small-scale sustainable initiatives might be transferable to a college setting and to student projects. The first question in the tool asks to map the ‘ethos’ of the initiative/project.  Surprisingly this was a central focus in the session that we spent quite some time discussing. Through a group discussion we explored each project’s ethos and purpose thoroughly and added suggestions to each-other’s workshop canvas.   The workshop provided new insights on the role and use of the tool. The ‘communication strategies’ section seemed useful as a lens to the story the project is telling and students used these well when generating ideas.  There was some uncertainty on the flow of the process itself, where to start / end, and students provided good critique for improvement.

-What did you think of the student’s projects?

I was very impressed by the multidisciplinary ideas and how some of the projects are quite personal to students.  The ability to positively critique each-other’s work is important, particularly in an area where design knowledge is evolving, and in this sense it was encouraging to see this student community of design practice.  I was also extremely thankful that students honestly critiqued the tool itself and what they found useful, considerations which I will take onto the next iteration.

Communicating Design for Sustainability_2cc

-What is next for you?

How do you plan to move forward? The near future will be spent writing up and reflecting on the extensive practice over the last few months.  There will be a next workshop early 2016 to test a new iteration of this tool.  The re-design of the tool will also reflect the students feedback in this workshop at ArtCenter.  I am looking forward to see the outcome of their final projects.

To learn more about Joana and her work please visit —> http://www.joanacasacalemos.com/

Connect with Joana here —> @joana_atelier

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70+ Communication Based Projects for Engineering Students

  • January 4, 2017
  • By Administrator

Here, we have listed out some important and useful projects based on electronics and communication. These projects are mainly helpful for final year engineering students. These project ideas include projects based on various categories like DTMF, GSM, RF, RFID, Smartcard, etc.

If you are interested, you may check the list of various communication based projects given below. You may write your comments and new project ideas also in comments section. If you have any opinions and suggestions, you are always welcome to visit our contact us page.

Communication using MATLAB

  • Intelligent approach to video transmission over 2.4 GHz wireless technology : This paper researches a new method for the transmission of MPEG video over a 2.4 GHZ network using MATLAB . It implements neural-fuzzy controller and a rule-based fuzzy controller in the design. Results show that this method improves the data loss and improves the image quality.
  • Grasping money game used in wireless channel resource allocation : With the increase in communication technology many wireless communication devices have been introduced, which crowded the wireless channels. Grasping money game is a technique used for allocating resources in wireless channels. This paper researches on this technique.

Communication Projects using Labview

  • Design and Development of Virtual Instrumentation System for Disabled using Labview : This paper develops a virtual system that aids deaf and dumb to communicate with the world. It collects the hand gestures from the user and converts it into a voice using Labview.
  • AES-256 Encryption in Communication using Labview : This paper studies a new scheme to enhance security of WPN network. Here AES technique is implemented for encryption algorithm.

Bluetooth Communication Projects

  • Bluetooth Controlled Electronic Home Appliances : This project shows controlling of home appliances using Bluetooth technology. This project uses AT89c51  microcontroller for controlling the appliances by taking commands from Bluetooth.
  • How To Make Arduino Based Home Automation Project via Bluetooth? : This project shows home automation using   arduino via Bluetooth.

GSM Communication Projects

  • GSM Based Home Security Alarm System Using Arduino : The project shown here provides security to the home. When any intruder enters home it sends a message to the owner using GSM . Intruder is detected using PIR sensor.
  • GSM Controlled Robot using Microcontroller : Here is project showing robot controlled using GSM .Here AT89c51 microcontroller is used for controlling the robot.
  • GSM Interfacing with 8051 : The main principle of this circuit is to interface a GSM modem with the microcontroller. The microcontroller used is AT89C51 microcontroller.
  •   Wireless Electronic Notice Board using GSM : This wireless electronic notice board using GSM Technology and microcontroller circuit is used to display the data on LCD whatever we sent from the mobile.
  • Remote Industrial Security System : A wireless based industrial security system is designed here. The system is based on GSM communication and the main component is a microcontroller. The main reason for choosing GSM as the mode for communication is the range of GSM is very large and can send and receive signals or messages from any remote place. Some of the sensors used in this system are proximity, light, gas and smoke sensors.
  • Centralized Monitoring System for Taxies : Taxis are one of the common modes of transportation in cities. For the safety of the passengers and accurate information about distance and fare, a system is proposed for monitoring taxis. Using this system, police can monitor all the taxis without any hassle. It is based on GPS technology and also uses GSM for sending messages to the customer.
  • Wireless Weather Monitoring based on GSM   : A wireless weather sensing and monitoring system is proposed here. It consists of different sensors like temperature, humidity, light etc. and displays this information on an LCD. Also, a GSM module is used so that the information can be sent to a remote system via SMS. Using this system, weather can be monitored without actually being present in that place.
  • DTMF Projects
  • DTMF Controlled Robot without Microcontroller : Here a DTMF controlled robot without any microcontroller is shown.
  • DTMF Controlled Home Automation System Circuit : The system shown here automates the home using DTMF technology. This system can control only 16 devices  at  a time as there are only 16 DTMF tones available in the mobile.

Zigbee Projects

  • Restaurant Management System Project : Here is project that shows automation of restaurants. It uses zigbee for communication between the user and server in the restaurant.
  • Zigbee Based Defense Robot :   This video shows a zigbee controlled  defence robot. It is controlled using a PC .This robot collects the information about the enemies and sends  it to control room. It then takes the necessary actions like gun shooting  according to the instruction given from the control room.

Miscellaneous

  •   Wireless Power Transfer : This circuit mainly works on the principle of mutual inductance. This circuit may be used as wireless power transfer circuit, wireless mobile charger circuit, wireless battery charger circuit , etc.
  • Street Lights that Glow on Detecting Vehicle Movement :  This article describes about the circuit that switches the street lights on detecting vehicle movement and remains off after fixed time. This system controls the street lights using light dependent resistor and PIR sensor.
  • DTMF Based Home Automation System Circuit : This is a simple and very useful circuit in our real life named DTMF controlled home appliances system. It helps to control the home appliances using DTMF technology.
  • RFID based Attendance System :  This simple RFID based attendance system is designed using ATmega8 Microcontroller and is mainly used in educational institutions, industries, etc. where authentication is needed.
  • Density Based Traffic Signal System using Microcontroller : In this system, we use IR sensors to measure the traffic density. We have to arrange one IR sensor for each road; these sensors always sense the traffic on that particular road. All these sensors are interfaced to the microcontroller. Based on these sensors, controller detects the traffic and controls the traffic system.
  • Remote Control Circuit through RF without microcontroller : Here we have used RF434 MHz modules to make wireless remote. Using this remote, we can control the appliances within the range of 100 meters. It is used for remote control applications like burglar alarm, car door alarm, calling bell, security systems, etc.
  • Remote Operated Spy Robot Circuit : This is a simple spy robot circuit which can be controlled by the remote. The maximum controllable range is 125 meters. It is used to observe the behavior of wild animals where human beings cannot reach.
  • Cellphone Controlled Home Appliances : This mobile controlled home automation system is designed without using microcontroller. We can also control a robot using this technology by making some modifications.
  • Remote Password Operated Electronic Home Appliances : This circuit explains you how to control the electrical appliances using an Android device. Here, Bluetooth module is interfaced to 8051 microcontroller. This Bluetooth receives the commands from the Android application device using wireless communication.
  • Metal Detector Robotic Vehicle : Land mines buried under the ground causes threat to the lives and affect the economy of the nation. Detection and removing of these mines manually is a dangerous task. So, we use a metal detection robot which works on RF technology
  • Car Parking Guard Circuit Using Infrared Sensor : This circuit helps the person in the driving seat in such a way that it gives an alarm if there is any obstacle or a wall while parking or while driving in reverse. It is very useful in our real life.
  • Wireless Switch Circuit using CD4027 : This is a simple circuit which needs no physical contact with the appliance. In this circuit, all you need is to pass your hand above LDR to ON or OFF the switch.
  • Cell Phone Detector : This is a simple circuit which helps to detect the presence of an activated cell phone by detecting the signals in the frequency range of 0.9 to 3GHz. It helps in mobile phones tracking which are used for spying.
  • FM Transmitter Circuit : Here we built a wireless FM transmitter which uses RF communication to transmit the medium or low power FM signal. The maximum range of transmission is around 2 km.
  • TV Remote Control Jammer : This proposed TV jammer circuit confuses the infrared receiver in a TV by producing the constant signal that interferes the remote control signal. If you switch on the circuit once, the TV will not receive any command from the remote. This allows you to watch your own program without anyone changing the channel or volume.
  • TV Transmitter Circuit : The main principle of this circuit is to transmit the audio and video signals. Here audio signals are frequency modulated and video signals are PAL modulated. These modulated signals are applied for the antenna.
  • Transistor Intercom Circuit : This transistor intercom circuit is a simple two way intercom circuit which is used for the dual purpose of sending as well as receiving signals.
  • FM Remote Encoder/Decoder Circuit : This is a simple post which shows you how to design FM remote encoder and decoder circuit using RF600E and RF600D ICs. This pair of encoder and decoder ICs establishes the communication with high level security. The operating voltage of these ICs is from 2V to 6.6V DC.
  • Interfacing GPS with 8051 Microcontroller : In this interfacing of GPS with 8051 circuit, GPS module calculates the position by reading the signals that are transmitted by satellites.
  • IR Audio Link Circuit : This simple IR audio link circuit is used to transmit audio signals wirelessly. This IR audio link is able transmit audio signals up to 4 meters.
  • Wireless AC/DC Device control for Appliances Using Remote Control : A simple, small and cost effective equipment for device control is developed in this project. It is a microcontroller based project, which can control both AC and DC appliances with the help of a remote control. It is an RF based communication, so that there is no need for line-of sight contact between the transmitter and the receiver.
  • PC Regimented Defense Android Using ZigBee : A ZigBee wireless communication based robotic system has been developed for the usage in military applications. It is a microcontroller based system with wireless camera. This wireless controlled robot assists the defense as a mini-search robot which can detect any unauthorized materials.
  • Wireless AC Motor Speed Control Using TRIAC : The application of this project is to wirelessly control the direction of rotation and speed of an AC motor. The wireless network used for the purpose of communication between the transmitter and receiver is DTMF. Since, it is an AC motor, a TRIAC and a TRIAC driver are used.
  • Wireless Stepper Motor Control using IR Communication : Stepper motor is one of the frequently used motors in process control, robotics and machine tools. But the wired control, when used in the application of robotics, is not a good idea. Hence, a wireless control of stepper motor is developed here. It is based on infrared (IR) communication with a limited wireless range. The range of the remote can be increased by employing an RF communication link.
  • ZigBee based wireless remote weather station monitoring system : The aim of this project is to implement a ZigBee based wireless weather station monitoring system so that it can be monitored remotely without or less human intervention. The reason for using ZigBee technology is it has a standard data rate and the battery life is decent.
  • Two-way Wireless Data Messaging System for Rural Areas using ZigBee Technology : Using this project, data can be transmitted securely using ZigBee technology for the application in rural areas. The communication can be two-way communication and the security of the data is of no concern as the protocol of ZigBee communication allows encryption and decryption of the data
  • Wireless Stepper Motor Control using RF Communication : This project describes a method for wirelessly controlling the direction and speed of a stepper motor. RF communication is used to control the stepper motor wirelessly. RF transmitter and receiver form the communication link. Because of the RF communication, the range of the wireless network will be significantly larger and the signals can be transmitted even in the presence of any obstacles.
  • Wireless DC Motor Speed and Direction Control using IR (PWM and H-Bridge) : The goal of this project is to wirelessly control the speed and direction of a DC motor using IR based communication. A combination of PWM and H-Bridge (Motor Driver) is used to get the necessary DC motor speed and direction. A microcontroller is used to generate the PWM signals and also continuously monitor the data from the IR sensors.
  • Wireless Electronic Notice Board with Multi Point Receivers using RF Communication System : Notice board is the primary means of communication in public utility places like airports, railway stations, institutions etc. In this project, an RF based wireless electronic notice board is developed. In order to ensure that the data is secure, an encoder and decoder module is used so that the communication is only between the transmitter and the receiver
  • ZigBee based Secured Wireless Data transmission and Reception : In this project, a microcontroller based wireless data transmission and reception using the ZigBee protocol is developed. ZigBee uses a 128-bit key security mechanism so that the data transferred using system this will be secure.
  • Intelligent Wireless Controller for Oil Wells : The monitoring at oil pump units is mainly manual. In this project, a wireless monitor and control system for oil pumping unit in oil wells is designed. It is a microcontroller based system with ZigBee transmitter and receiver. A network of sensors include, level sensor, voltage sensor and current sensor will form a wireless sensor network that can be monitored remotely.
  • Wireless Transformer Monitoring System : Transformers are one of the most common and important electrical equipment. They are located everywhere and are used in consumer as well as industrial purpose. Hence, maintenance of transformers is a huge task. The system developed here will help in monitoring the transformers wirelessly. A network of sensor are integrated to a microcontroller and are communicated via RF communication .
  • Wireless Motor Monitoring System : A microcontroller based wireless monitor and control of a motor is developed on this system. Such systems are often used in industrial automation process. The wireless communication is based on ZigBee protocol. The use of ZigBee network will reduce the usage of any wires in the monitoring system
  • Wireless Traffic Light Controller : In this project, an intelligent traffic light controller based on wireless communication is proposed. The system works in two modes viz. automatic and manual. A set of patterns are defined in the system so that there is smooth flow of traffic in all the directions.
  • Wireless Audio Communication System : The growth of wireless technology in consumer applications is rapid. One such are is audio transmission and reception. In this project, an efficient and low cost system is developed through which audio is transmitted wirelessly using IR communication. The range of the wireless link will be around 10meters.
  • Cryptographic Secured Communication Between Army Stations : Communication between army stations should be very safe and secure from alien systems. Hence, the data should be encrypted while transmitting and the same should be decrypted at the receiving station. Cryptography is the best form to encrypt and secure the data. An algorithm is proposed for secured communication between army stations over long distance.
  • Remote Controlled Dish Antenna : Antennas are an important equipment is the field of communication. Dish antenna or parabolic antennas are frequently used in many areas of applications. The requirement of the dish antennas is its positioning with respect to the satellite. A system is developed in this project which helps in wirelessly controlling the position of the antenna. A microcontroller is used to control the position of the motors with the help of IR transmitter and receiver.
  • Video Signal Transmitter : A system, which can transmit video signals wirelessly, is developed here. The transmitter section transmits the signals in RF range and there can be multiple receiver systems, for example, multiple TV’s can receive the same signal without any wires. The range of the RF communication is about 40 feet
  • Wireless Security System : A microcontroller based home security system is developed here. It uses RF signals as the wireless communication standard. It includes a group of sensors like IR sensor, window/door contact sensor and a buzzer. Such system, with additional sensors, can also be used in industrial security applications
  • Wireless Voting Machine : Vote is our voice as a citizen of the society. Recent developments in technology has helped in organizing elections in an easy and efficient manner. The aim of this project is to implement an intelligent wireless EVM (electronic voting machine). The communication between the EVM and the records unit is through RF mode.
  • Remote Home Security System : The proposed system involves a microcontroller based home security system with remote monitoring. The system includes passive IR sensor, temperature, gas & smoke detector. All these sensors form a wireless sensor network and can communicate with the authorized person via GSM network.
  • Wireless Camera Position System : A wireless communication based camera positioning system is developed here. An RF transmitter and receiver are interfaced to a PC and the positioning of the camera is controlled by a microcontroller with the help of a motor driver unit. The communication between the microcontroller and the PC is through RS232 cable.
  • Accident Identification System : An intelligent accident identification system location display unit is designed in this project. A microcontroller is used along with ultrasonic sensor, vibration sensor, temperature sensor, accelerometer, fire detector, heart rate monitor and seat belt warning system. All the data from the sensors is collected by the microcontroller and in case of any emergency, the exact location is captured by a GPS module and sent via GSM network.
  • Vehicle Tracking System : Vehicle tracking system is becoming an important part in city life for safety and security. This project implements a GPS/GSM based vehicle tracking system. The GPS module continuously monitors the location of the vehicle. The GSM module will transmitted the data in case of any request from the user or accident.
  • Fire Fighting Robotic Vehicle : A voice controlled firefighting robot is proposed in this project. The system is capable of detecting fire and alarm a buzzer. The voice commands are transmitted via RF communication link. It is a microcontroller based system with wireless video feed with the help of a camera.
  • Tampered Energy Meter Information Conveyed to Concerned Authority by Wireless Communication : The aim of this project is to send a notification to the authority in the event of tampering of energy meter. Energy theft is a serious problem and has to be prevented. A microcontroller based system is designed which monitors the energy consumption and sends a message to the concerned authority using GSM technology. The information about normal energy reading as well as tampering of energy meter is conveyed.
  • Wireless Audio Transmitter for TV : The use of wireless technology in household applications brings mobility to the user. One such system is a wireless audio transmitter for TV. In this project, audio signals from TV (or any other device like computer, music player etc.) are transmitted wirelessly using 2.4GHz RF communication to headphones. The range of the designed system is approximately 20meters.
  • War Field Spying Robot with Night Vision Wireless Camera : Terrorism is a serious issue the World is facing. The aim of this project is to design a spying robot which can fight terrorists and also in war field so that the human victims can be reduced. This robot has a wireless night vision camera that transmits the video signals even in night time to the base station using RF communication.
  • Automatic Wireless Health Monitoring System in Hospitals for Patients : Care of critically ill patients should be spontaneous and accurate. In India, many lives are affected by heart attacks as they do not get timely treatment. The project helps in monitoring the necessary parameters like heart beat rate, body temperature etc. The data is continuously monitored by a microcontroller and can transmit the information using a ZigBee network.
  • Wireless Over Temperature Alarm : In this system, the temperature is monitored continuously by a microcontroller and in the event of rise in temperature over the predefined reference level, the alarm goes off. Such system are very useful in industries, where precise temperature should be maintained. The data can be transmitted over wireless communication system like RF or GSM
  • Wireless Message Communication Between Two Computers : The main aim of this project is to enable wireless communication between two personal computers. The protocol used for communication is ZigBee. The advantage of ZigBee is that the data transmitted will be encrypted and can be decrypted only by the appropriate receiver.
  • Wireless Temperature Monitoring on Remote Seven-segment Display using RF : A wireless temperature monitoring system is proposed here. The main advantage of this project is that it can be used to display the readings on a 7-segment or LCD wirelessly over RF links. The system is a low cost and easy maintenance temperature monitoring device that can be used in industries.
  • Wireless Hospital Management System : A Bluetooth based wireless hospital management system is proposed here. With the help of this system, the communication between doctors and nurses’ about patients’ data will be very easy. A dedicated Bluetooth server will collect all the data. The programming is in Python script. The advantage of Bluetooth over Wi-Fi is that there is no chance of any interference with sensitive medical equipment.
  • Simple Radar Communication System : A simple radar communication system based project is designed here which has an important application in reducing accidents. A radar system captures the speed of the car and if the vehicle is moving above the speed limit, the number plate is captured and the information is transmitted to the concerned authority. The advantage of radar based system is that it is fast, accurate and also can recognize the number plates very easily.
  • File Sharing Using Bluetooth : Peer-to-Peer file sharing helps in sharing data between two devices without any hassle. Bluetooth is one such protocol which is used in P2P file sharing. A system is proposed here which enables all the Bluetooth enabled devices like cell phones, audio players etc. to transfer data. This system allows file sharing with minimum inquiry and connection time.
  • Wireless Process Controller : Process in an industry is a method of changing the raw materials in to finished goods. Process control is a method of controlling the process variables. A wireless process monitor and control system is proposed here which is based on network of sensors. The advantage of such wireless sensor network is that there is no need of any cabling, which reduces the time involved in maintenance of the controller and hence more production can be achieved.
  • RF based tsunami detection and remote alert system with 60dB siren : The aim of this project is to design a system which helps in tsunami detection and alerts a remote area. A pressure sensor, which is anchored to the sea floor, is used to read the pressure of the water. This data is transmitted to the control station over RF communication link. The advantage of RF communication is there is less interference from other signals.
  • Wireless Electrical Apparatus Control System using IR communication : Home automation is a rapidly growing area. An infrared communication based control system for electrical appliances is designed. A microcontroller and a set of relays are used to implement this project. As the communication is based on IR transmission, all the apparatus can be controlled using a remote. The range of the system is limited due to the low range of IR communication. But can still be effective.
  • Streetlight Power Cable Monitoring System Based on Wireless Sensor Networks using Zigbee communication : A Zigbee based remote monitoring of street lights is developed. It is a system which provides safety at night time for pedestrians. The proposed system contains a microcontroller, a sensor network and a solar panel associated with ZigBee network. It automatically does the actions of ON/OFF/DIM. In case of power failure, the power from the solar panels is used.
  • Zigbee based Wireless Device control for Industrial Atomization : Industrial automation is a very important process as it helps in increasing the production and also maintenance can be very less. This project aims at device control using ZigBee communication. A microcontroller is connected to the ZigBee receiver and controls the associated relays. A similar system using Bluetooth can be constructed but the advantage of ZigBee over Bluetooth is its low power consumption. “
  • Wireless DC Motor Speed and Direction Control using RF Communication : The uses and applications of DC motors are huge. They are used in various home, consumer, industrial and research applications. The aim of this project is to provide a wireless speed and direction control of a DC motor. It is a microcontroller based system with H-Bridge for driving the motor. The communication between the user and the controller is via RF link. “
  • Wireless Attendance Recorder : The normal way of recording attendance in institutions is either by calling out the name/number of the student or by passing a sheet for signature of the student. It is a time consuming and cumbersome process and the chance for false entries is more. A system is proposed where automatic entry of attendance is provided using Near Field Communication (NFC). The electronic attendance register will start to capture the attendance as soon as the instructor enters a class room. The NFC devices must be with the students.
  • ARM Hardware Platform for Vehicular Monitoring and Tracking : The aim of this project is to monitor and track different parameters like location, speed etc. of a vehicle using the GPS module. The tracked data can be sent to a control or monitor station and also to a registered mobile via SMS using GSM technology. Such system can be installed in heavy vehicles like cargo trucks to small cars and bikes for the purpose of security, tracking and surveillance.
  • Air Pollution Monitoring System Using Zigbee and GPS Module : The degree of automation in all sectors in increasing rapidly with the growth in technology. In the proposed system, a wireless sensor network of gas sensors are used to monitor different pollutants like Carbon dioxide, Carbon monoxide, Nitrogen dioxide and Sulphur dioxide. A ZigBee based communication is used to transfer this data to a control station along with the locations captured from GPS module.
  • Wireless Material Handling Robot Controlled through Zigbee : Manual material handling is a time consuming process and requires more man power. This might affect the production or delivery time of the goods. The purpose of this project is to implement a wireless material handling robot which is controlled via ZigBee network. This system uses flex sensor, ultrasonic sensor, accelerometer and electronic compass.
  • Assistance for Dumb and Illiterates in Airline Based on Touch Screen and Zigbee : A touch screen based assistance system for the dumb and illiterates travelling in an airline is designed here. Services like coffee, tea, drinks, food etc. can be requested using this system. The communication between the interface and the control unit (located at the air hostess) is done through ZigBee protocol. Both the transmitter and receiver sections require microcontrollers.

For other projects ideas, please visit the following pages:

  • GSM Projects
  • RFID Projects
  • Solar Energy Projects
  • Sensor Based Projects
  • Home Automation Projects

15 Responses

Thanks alot

Thanks a lot

I need final electrical and computer Engineeting communication extreame final project which is done

very helpful

Out of these which can be incorporated in radar ….any suggestions

these project ideas are wonderful but i think there are more projects to do by communication engineers or communication engineering students

Its really helpful for us.thank you.

thanks a lot

i like all of those projectes

good idea with explanation.

I’m looking for radar related projects

Thank you…

thanks a lot for giving such a nice info

Communication based on society probelms

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InVisionApp, Inc.

Inside Design

Communicate your way to better design projects

Margaret kelsey,   •   aug 13, 2015.

T he key to any successful design project isn’t just the quality of your design work—it’s also how well you communicate with your client .

This week, we hosted a webinar with Paul Jarvis, freelance designer and best-selling author, on how to understand your clients’ needs, pitch your mockups , and finish each project with a results-based case study.

Watch the full recording below, or read on for our short recap.

Lead the charge

Paul told a story about a client who came to him after being impressed by his other work. She was so eager to start her project that she paid him half of the cost upfront to skip the formalities and get right down to designing.

“Designers: it’s your job to teach your clients how to be good clients.”

It was like a dream—someone liked him so much that they wanted to give him money and start immediately.

That dream started to fade away pretty quickly—Paul, flattered, didn’t set expectations, define project goals , or determine if the work was even a good fit for him.

When he presented the client with the first mockup, she said that he hadn’t done his best work. She hated everything about the design and complained it didn’t match her or her business, that he didn’t do as good of a job as he did for other clients, and that he’d phoned it in .

“Good communication with clients is just as valuable as the quality of work you deliver.”

Ultimately, the project took about 5 times longer than his usual projects—and his client still wasn’t completely satisfied in the end. The experience taught Paul that good communication with clients is just as valuable as the quality of work you deliver.

When talking to client, don't let them lead conversation. By leading, you prove/show your expertise – @pjrvs #invisionwebinar @InVisionApp — Onyx Creative Studio (@experienceonyx) August 11, 2015

4 stages in client communication

In any design project, there are 4 times where communication is critical:

  • Finding the right clients

Before someone gives you money

  • While you’re doing the project
  • Once a project is finished

The most obvious is number 3: while you’re working on the project. But by increasing your efforts in all 4 areas, you’ll set yourself up for a higher level of success.

We’re going to focus on number 2: before someone gives you money. Make sure to watch the recap for the other 3.

“Have specific, direct conversations with clients before any money changes hands.”

What to ask potential design clients

  • Tell me about your business
  • What is and isn’t working currently?
  • What made you realize that you need to hire a designer?
  • What would success look like?

Think of success stories that you can share from your previous projects. Stories solidify in someone’s mind that you’re the person for the job, not someone else.

Finally, explain why other clients hire you, and feel confident to share what clients say about your work once it’s finished. (Note: these are things to ask clients at the end of projects so you can use them for future clients).

“Stories with tangible results are more important than skills—they show you’re worth spending money on.”

Communication is key

We like how David summed it all up:

Thanks for yet another great #InVisionWebinar @invisionapp ! Great insight to communication with clients by @pjrvs ! pic.twitter.com/OLWOIf3npQ — David Higgs (@thelittlegyro) August 11, 2015

by Margaret Kelsey

Margaret Kelsey leads content marketing at Appcues . Before Appcues, she built content programs for InVision’s design community for 3.5 years and has roots in painting and PR. She’s a big fan of puns, Blackbird Donuts, and Oxford commas—probably in that order.

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Communication Design Final Projects

Communication designers’ aim is to give form to information in different fields such as advertising, publishing and editorial design, corporate and exhibition design, websites, multimedia, environmental graphics, signs and maps, service design, interaction design, film and video. In all these fields, it is the need to clearly and succinctly inform, entertain and persuade remains a critical concern.

Here are some images of the final projects that were presented by PCA Communication Design students this year:

Departments

Lydia o’callaghan, gabriele iacono, hugo hallsten.

communication design projects

  • Masterclass

Effective Client Communication In Design Projects

How does a design lead in a digital agency optimize client communication and increase efficiency? How to find a mutual language between clients and remote design teams in order to create products that align with the client's business needs? We asked Miro Kirov who is leading digital design projects for Fortune 500 companies in the US. Read along as he shares his insights on solid design briefings and the importance of discovery workshops.

Katleen HolaBrief June 09, 2020 -->

communication design projects

Always wanted to find out about the ins and outs of a design lead at a digital agency? How do they manage their design projects in an efficient way, keeping all stakeholders on the same page? How do they make sure the (remote) design team is aligned in order to create a fruitful outcome? We introduce you to Miro Kirov who will share his professional insights with us.

Miro is currently an Experience Design Lead with a background in  UX Design, business, and programming and with more than ten years of industry experience. His strength today lies in crafting web and mobile apps with his design team. Throughout the years he’s enhanced diverse skill sets by being involved in various work environments - being a freelancer, a partner in a few startups, and a lead at digital agencies. In his latest role, he is leading projects for Fortune 500 clients to success by facilitating Design Thinking workshops across the US. 

In this interview with Miro we uncover step by step (from attracting leads to internal communication, to the discovery meeting, to the design process and handoff) how he manages himself and his team successfully in order to wow happy clients with their creative work. But first a little more about Miro himself:

What made you follow the road of UX?

Being a second-generation designer, design has always been a passion of mine. To this day I still vividly remember how my father used to demonstrate the way colors blend on a paper through a printing lupe. Growing up as a teenager, I worked in the family-owned agency where print taught me valuable lessons about being precise in my work and the importance of a polished end-user experience. When designing for a physical product there is little to no place for mistakes. Lots of trials and errors later I found myself fascinated by the intersection between the human mind and the computer, discovered user experience as a discipline and I never looked back.

communication design projects

What is your current role?

In my current role as Experience Design Lead, I am responsible for the acquiring of new clients and bringing new business to the company. I usually do so by helping companies solve specific problems by tackling multiple solutions. Part of my process is engaging in early sales calls and understanding the client’s business and their customer's pain-points, typically followed by an on-site visit to their office for a discovery phase. I'm also responsible for documenting the outcomes of these phases in briefings and transitioning the project to a visual designer for execution, after which I shepherd the project throughout.

You evolved from working as a UI designer to becoming a partner at a digital startup to managing/leading your own design team. What has been your biggest learning curve?

I believe the first pivoting point in my career was when I realized that design is more than visuals. Although I love fine art and all types of visual communication, through time I understood that what matters is how products work, rather than how they look. Later on, I realized that building a great digital experience is not a one-man job. As designers, we tend to focus on our own vision for a product, but I learned the hard way that letting go and embracing other mindsets expands your thinking horizons.

All of this taught me that collaboration between cross-functional teams is the most effective way of solving problems.

Talking to Leads

Miro mentioned he is also responsible for attracting new business. With his background in design, here are a few tips on how he communicates with new clients:

Does the perfect client exist?

Every client can be perfect as long as you find a mutual language.

You are in an early sales call with a prospective client. What are the steps you go through to make this a successful sales call?

In these first moments of interactions, it’s all about extracting the right information and building trust. I try to steer the conversation towards a productive discussion about the customer and business issues. The keyword here is discussion, nobody likes a single-sided conversation.

Can you give us an example of how you communicate your process with your prospective client, in order for them to take on strategy + design?

When talking to prospects, it’s helpful to speak the business lingo. I’m usually prepared with examples of how design thinking reflects on the numbers, for example, cuts on development costs, increased customer satisfaction and team effectiveness, etc. Recently I’ve been drawn more and more into the data-driven design, which has reflected on the way I present case studies.

Providing exemplary projects from similar industries with actual measurable results has been highly appreciated by clients.

Any tips on how to build rapport with your leads?

It’s all about trust. Be empathetic, adapt if needed, and always work towards a common ground.

Internal Alignment

After landing the client, sending over the proposal and signing the contract, Miro is firstly responsible for aligning with the communication with the client and the team. Briefings play a very important role here. The project brief is being used to document the   budget, expected timelines, client, and project overview to share with the internal design team.

How do you optimize internal communication, making sure everyone knows the goals, responsibilities, and deliverables and expectations of the client?

A well-defined project brief has been proven to be crucial in my practice. Briefs are an important part of my workflow and my go-to method to get everyone to a mutual understanding. I usually receive the first project brief from the salesperson I work with on the specific project, which has come from a client request, either through the website form or initial customer call. That project brief is usually based on a 1:1 conversation or email communication between the client and the sales. The second brief (the design brief) in my process is the one created by me, outlining the summary of the research and discovery. In this design brief, I usually have more in-depth project requirements and findings.

What’s mostly included in the project brief? 

This project brief is a high-level summary of the communication so far and is mostly internal. The important items I outline are budget, expected timelines, client, and project overview. Some of them may be estimates at this point, but without those four items, I wouldn’t continue forward. Depending on how far we’ve gone into the conversations and the client’s knowledge of the product, we also might include user research information, competitors, success metrics, and even estimated team size. Although everything is documented in a note-taking software, I personally take the information from the project brief and create a summary presentation, which we talk about on-site, at the beginning of the discovery meeting. 

Kickoff or Discovery Meeting

When the project brief is defined, Miro prepares the kickoff or discovery meeting with the new client. In this meeting or workshop, Miro digs deeper into the problem the client is facing and analyses the end-users in user persona templates, defines competitors and specifies product opportunities. He does that with the help of design thinking tools.

You mentioned you travel on-site to do a discovery workshop. What if a workshop is not possible? What would you do to make sure you get the insights you need for the discovery phase?

The workshops in my process are a way to interpret the gathered information from user research and get everyone on the same page while giving them the possibility to empathize with their customers. It’s also a safe spot, allowing cross-functional teams to embrace creative confidence and generate solutions to a problem. Nowadays we’re lucky to have an array of tools in our hands, which promote a safe online environment. If an on-site workshop is not possible, I usually conduct the user research up-front and then organize a remote design thinking workshop. You can read more about how I do that in my article in UXMatters . 

Have you done research already before the meeting or asked more info from your client to set-up this meeting?

Great question. I always try to do my own google research even if I have lots of prior information. Sometimes I find random opinions on the product from forums or reviews online, which I’ve never heard from the client. I try to get a sense of the company and what customers think of it. Most of the clients appreciate it if you send them a questionnaire in advance before the stakeholder interview, so they can be prepared.

During the discovery with your client, what are the tools or techniques to have a fruitful outcome?

During the user research part, some of the most helpful techniques I use are user interviews, contextual inquiries, and data analysis,

but where it all starts to make sense is during the workshop where we all get on the same page and summarize all the information together.

How important is conducting a competitor analysis as part of your research before starting the design process? 

I find it extremely valuable. There are two schools of thought on this. Some designers prefer to not review competitors, so they aren’t biased in their decisions, while others always do a competitive audit. My practice has shown me that the latter is better because you might end up doing the same feature or solution, without even knowing that it’s already out there! Don’t reinvent the wheel, improve it.

What are the 5 essentials you use in your user persona templates?

When in a workshop we usually do lean personas, so we do only archetype, demographic, behaviors, needs, and a quote. After that, we usually elaborate on the persona and we might add a bio, values, personality, and others...

The Briefing

After the kickoff or discovery meeting, Miro summarises the outcome in a well-written design brief to align on project goals with the client, find the right designers for the project, and transition the knowledge to the whole team.

How do you summarize the outcome of the discovery meeting? 

The design brief in the process is like a report or a summary, outlining the outcomes of the discovery phase. Some people call that part of the project: requirements, strategy, research findings, or the creative brief. In this design brief document, I have a description of the project, a clearly defined deadline, much more precise than the project briefing, design resources needed, and expected deliverables. I usually establish core project principles and goals at this point.

It’s better if the goals are measurable outcomes, which we can revisit after shipping.

The second part focuses on user research and competitors' finding. Highlighting the personas and their empathy maps, the current product flow, problem statement, product opportunities, and competitors' audit. Depending on the project, wireframes and concept screens are added, to set the visual design direction. Another key piece is limitations or technical specifications for the product. I use the design brief to align on project goals, find the right designers for the project, and transition the knowledge to the whole team.

I found that HolaBrief is a fantastic platform that specifically focuses on project briefings and also helps you build UX templates like user personas.

Design Process

As a design lead, Miro is managing creative projects from onboarding to the final presentation. Usually, he is working with remote designers which makes it all the more challenging. How does he make sure the design team is producing the features that align with the business needs of the client and the needs of the end-users?

What if results delivered by your (remote) team don't match yours or your client’s expectations? What could be possible reasons for this?

Throughout my experience, I’ve encountered a multitude of reasons for this, but usually, it always comes back to some sort of miscommunication. I’m a firm believer that over-communication is better than under-communication. A lot of the issues on the end-product are usually coming from people working in a silo for a long time and not documenting their process, thinking, and vision. As creatives, it’s really hard for us to share our work early and often and that results in an information blackout, which causes friction between the working teams and the stakeholders.

What are the common frustrations project managers of design teams are facing nowadays with remote working becoming the new standard?

In a big chunk of the project I’ve been involved in, project managers tend to feel under-informed. They’re usually afraid they’re missing the project's progress, due to working on multiple projects or not knowing if the team members are delivering what the client is expecting. They’re also afraid that the features produced are not improving the product or satisfying business and customer expectations.  My advice would be, focus on open communication and be sure to reflect every step of your process into briefing documents.  Nowadays it is more important than ever to create project briefings and set the direction for success. 

Scarce project documentation will inevitably snowball into unsatisfactory end results.

Mention 3 things necessary to have a quality output with a happy client. 

1. Set clear goals in the beginning  2. Present work early and often  3. Measure outcomes and evolve the experience

Closing thoughts

Now that we've guided you through the design process of Miro's creative projects as a design lead, he shares with us closing thoughts on the perks of the job and future plans that involve writing his first e-book on design discovery:

What is the one thing that makes you realize how much you love your job?

Every day I wake up, I feel truly blessed to be contributing to society. Making people happy is the most grateful experience for me and seeing the smiling faces of the users we test software with, makes me extremely satisfied. As designers, we have the superpower to make people fall in love with their job, by improving the tools they interact with every single day.

What are your career goals?

Currently, I’m transitioning into a new, super exciting role in one of the biggest companies in the world. I love statistics and its role in helping us create a better future for our users, so I’m really getting into data-driven design. For the next few years, I’m hoping to get to a level in which I can easily justify design decisions with real data and see how my designs impact the end-users on a major scale.

Any exciting future plans coming up?

After months of trying to find resources on discovery and initial project requirements gathering, I realized there isn’t as much information about it as I thought. It’s an important piece of the puzzle, which agencies and designers around the world struggle with. So I wanted to share my valuable lessons learned throughout the years in the form of an e-book on design discovery. I’m hoping to get it published before the end of 2020.

Thank you Miro for elaborately sharing your experiences with us! If you want to read more about Miro's design thinking, check out more of his writing on Medium or Twitter . His interaction and visual designs are documented on Dribbble and mirokirov.com.

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Delivering Copilot for everyone

Feb 7, 2024 | Yusuf Mehdi - Executive Vice President, Consumer Chief Marketing Officer

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Three screenshots of Microsoft Copilot

As we approach Super Bowl weekend, we’re thrilled to be a part of the festivities for the first time in four years. This year, we’re proud to celebrate the transformative power of AI and Microsoft Copilot, showcasing peoples’ “watch me” moments with Copilot enabling people to do things previously unattainable. With a simple sentence or two, you will see a budding entrepreneur turn a fledgling idea for a new product into an actionable business plan, a filmmaker’s concept into a rich set of storyboards, and a fantasy football player’s team come to life with a mascot image they can edit inline.

Coincident with the launch of our Super Bowl ad , we are also launching a significant new update to our Microsoft Copilot experience on copilot.microsoft.com and our Copilot app on iOS and Android app stores.  Today when you visit Copilot, you will see a more streamlined look and feel designed to help you bring your ideas to life and more easily gain understanding about the world. We have introduced a cleaner, sleeker look and feel for answers and a fun new carousel of suggested prompts to showcase the power of Copilot.

Today marks exactly one year since our entry into AI-powered experiences for people with Bing Chat. In that year we have learned so many new things and seen the use of our Copilot experiences explode with over 5 billion chats and 5 billion images created to date which have led to sustained growth in Edge and Bing share. Now with Copilot as our singular experience for people looking to get more out of AI creation, we are today introducing further image creation capabilities.

With Designer in Copilot, you can go beyond just creating images to now customize your generated images with inline editing right inside Copilot 1 , keeping you in the flow of your chat. Whether you want to highlight an object to make it pop with enhanced color, blur the background of your image to make your subject shine, or even reimagine your image with a different effect like pixel art, 2 Copilot has you covered, all for free.  If you’re a Copilot Pro subscriber, in addition to the above, you can also now easily resize and regenerate images between square and landscape without leaving chat. Lastly, we will soon roll out our new Designer GPT inside Copilot, which offers an immersive, dedicated canvas inside of Copilot where you can visualize your ideas.

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Copilot is free to use and works on Microsoft Edge, Chrome, Firefox and Safari. Or download the Copilot mobile app on iOS or Android .

AI is the defining technology of our time. Microsoft’s advancements in AI align with our company mission to empower every person and organization on the planet to achieve more. With Copilot, we’re democratizing our breakthroughs in AI to help make the promise of AI real for everyone.

1 Available in English in the United States, United Kingdom, Australia, India and New Zealand.

2 15 daily boosts included in Copilot, 100 daily boosts with a Copilot Pro subscription to be used for creative needs, faster image generation, and more detailed images.

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10 Innovations that Will Change Construction As We Know It

construction innovations shape the future of the industry

Construction innovations are progressing rapidly, and the industry now has a tremendous amount of resources to advance construction technology. Construction tech funding held steady at $5.38 billion in 2022 .  

These investments in innovations pay off significantly; research shows that firms that are rated as “digitally savvy” outperform companies by as much as 48% on revenue and 15% on net margin. And this is true across many fields, including AEC.   

Research also show that when asked to self-assess, 25% of businesses overate their ability to use data effectively and a whopping 80% of construction businesses are classified as beginner or emerging levels of data capabilities.  

There’s never been a more exciting time to be a part of the construction industry. As it continues to change at an accelerated pace, innovations will bring about even more developments and advancements. Here are 10 innovations we believe will shape the future of the industry as we know it today. 

1. AI and Machine Learning

Optimized workflows are essential to well-running projects and teams in the AEC industry. However, due to the complexity of construction, workflows have the tendency to be disconnected and manual in nature. The three most significant areas within optimized construction workflows are communication, data, and transparency. AI is making it easier to succeed across all three of these areas, resulting in greater productivity and profits. The fact that Construction Management Association of America (CMAA) proclaimed AI has the potential to increase industry profits by 71% by 2035 doesn’t hurt either. 

Machine learning is helping construction pros optimize their workflows and aid decision-making. Predictive analytics is quickly establishing its foothold in the construction industry’s core stack of technology tools. By leveraging current and historical data as well as machine learning, companies can make predictions about future outcomes. These predictions can then be used to make more informed decisions and strategize next moves. Research has also shown that data leaders in construction are 7x more likely to be using AI and machine learning.  

Predictive analytics and machine learning are especially valuable in today’s world of complex construction projects and operations. Companies need a precise way to mitigate risks, take advantage of opportunities, and prepare for challenges. This information also gives workers the freedom to focus on higher-value activities that are more likely to move the needle.  

BAM Ireland is an excellent example of this benefit. The multinational construction company leveraged Construction IQ, powered by Autodesk AI , as its predictive analytics tool for all projects. Doing so led to a 20% improvement in on-site quality and safety and a 25% increase in time spent on high-risk issues. 

Some construction AI innovations are even more subtle. For instance, another tool, AutoSpecs , allows you to find and track submittal items that may not have been added to the specification. The suggested submittals tool compares your current project specifications with historical project data and recommends potentially missing items to enhance accuracy and mitigate risks associated with overlooked details.

Watch to learn more:

What is AI’s Proper Place in Construction?

2. Resource and Workforce Management Software

Managing resources and a workforce are massive expenses for construction companies. Effective workforce management can help companies keep operations running smoothly, optimize resource allocation, and avoid unexpected expenses as well as delays. 

Today, more companies are turning to software platforms to bring more efficiency and actionable analytics to their workforce, whether they be remote, on-site, large, or small. 

Construction innovations in workforce management solutions include predictive tracking, forecasting, and mobile-first interfaces. These solutions remove many of the manual processes that come with resource planning. 

Bridgit Bench is a workforce planning solution built for contractors to track pursuits, project changes, and forecast workforce needs. Project teams can push awarded and opportunity projects from Autodesk Construction Cloud to Bridgit Bench, keeping projects up to date as changes are made. 

One tool, Riskcast provides a way for crews to easily capture labor, equipment, and production plus more, without multiple systems and complex spreadsheets. Teams can sync real-time data into Autodesk Cost Management Performance Tracking to see actuals vs. planned.  

Solutions like these allow companies to access metrics and forecasting analytics to better allocate resources to the right projects at the right time. Workforce management solutions are especially important in our current economy, where volatile markets require firms to be as precise and efficient in their operations as possible. 

3. The Next Wave of 3D Printing

3D printing has long been cited as one of the top modern construction innovations. However, its future is even brighter these days as the technology moves from a novelty to an emerging industry standard. 

With the right implementation strategy—and some creative thinking—3D printing can help speed up projects, make materials more accessible, and enable you to create beautiful designs.  

As Stephan Mansour, a 3D Printing & Emerging Technology Advisor at MaRiTama Ltd points out , “Everything can be 3D-printed; it’s just a matter of how far you want to go, how scalable it is, and how much money you’re going to put in.” 

In terms of use cases, you can 3D print design elements like facades to make them more intricate and detailed. 3D printing can also be used to print parts, fixtures, and furniture for your building. This is particularly useful when you’re dealing with supply shortages or when you’re working in a remote area. Rather than waiting weeks or months for the materials you need, you can print them within a few hours or days. 

We can expect to see 3D printing technologies continue to mature and grow in the future. As companies look for ways to improve quality control, address skilled labor shortages, and explore advanced designs, 3D printing will be here to help them make it a success. 

4. AR, VR, and the Metaverse

Extended Reality (XR) serves as the encompassing term for a spectrum of captivating and interactive technologies, including Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR). These transformative experiences are accessible through various devices, ranging from mobile devices to VR headsets. The allure of XR lies in its ability to seamlessly immerse individuals in the digital realm in real-time. 

This technology plays a pivotal role in revolutionizing Architectural, Engineering, and Construction (AEC) workflows as highlighted by the announcement of Autodesk Workshop XR, an immersive design review workspace. The evolution of XR is swiftly paving the way for more impactful and efficient work processes. With innovations like Workshop XR, AEC teams are discovering new avenues for issue tracking, error prevention, and enhanced spatial understanding, ultimately improving workflows and integration. 

The increasing adoption of XR signifies a paradigm shift in how we approach work, collaboration, and project success. This dynamic environment enables teams to scrutinize and problem-solve within their 3D models in a 1:1 scale, fostering a level of interaction that transcends traditional computer screens. 

Businesses—particularly those reliant on cross-departmental collaboration—stand to gain enormous benefits from extended reality solutions. Autodesk Workshop XR, with a connection to Autodesk Construction Cloud through Autodesk Docs, facilitates real-time collaboration within Revit or Navisworks models, making XR a driving force in the AEC industry’s technological wave. 

5. Sensor Data

Tracking the various components of your business—including manpower, jobsites, and equipment—is essential. Proper monitoring aids project planning, promotes smoother operations, and ensures compliance with safety and worker regulations.  

Here’s the good news: thanks to construction sensors and IoT technology, keeping an eye on the many moving parts of your projects is easier than ever. There are various solutions in the market that can enable you to monitor site conditions, track materials through the supply chain, improve worker safety, and empower better facility management. 

Forward-thinking firms are also using sensors to forecast and prepare for future events. “With the use of sensor data and Forge as a software foundation, we are able to predict future product failures,” explains Chris Schoneveld, BIM Manager at Alkondor Hengelo .  

“So for a maintenance task, we could analyse the use curve of a building and protect our products against future failures. And doing multiple tasks on a single maintenance job benefits our company’s eco footprint due to a minimization of traffic movement.” 

6. Digital Twins

Digital twins is certainly a buzzworthy term, but what benefit does it have for the construction industry? As it sounds, a digital twin is a digital replica of a physical entity, including its potential and current assets, systems, data, processes, workflows, people, and devices. In the context of construction, building out a digital twin from the very start is significant to better understand a physical structure for future operations. 

Having a duplicate source of a physical structure allows workers to assess, manipulate, and optimize the building. As they analyze the digital twin, they can uncover potential means of creating efficiencies, developing safety protocols, reducing risks, and improving quality. Digital twins also enhance BIM by serving as a digital thread, connected directly to a physical structure. 

Since almost 80% of a building’s lifetime value is realized during operations , the data and insights provided by a digital twin helps owners better maintain their facilities, streamline operations, and improve capital planning.  

You can also use digital twins to determine if a built asset is meeting certain KPIs and metrics. “If you have certain sustainable goals, you’ll be able to see if you’re achieving them. If you have equipment and want to measure mean time between failure, having a digital twin helps you do that,” explains Bob Bray, Senior Director & General Manager for Autodesk Tandem . 

It can also help owners strategize for the future. As Bob points out, “A digital twin gives you the knowledge to inform, predict, and look at future decisions based on how that asset is performing in the real world.”  

Lastly, the advantages of digital twins are especially relevant during times of social distancing, remote work, and travel restrictions. Essential information about a property is readily accessible with a digital twin, avoiding the need to travel or even leave a home office. 

Check out Episode 59 of the Digital Builder podcast to learn more about Digital Twins.   

7. Truly Connected Construction

Simplicity in construction? It might not be a buzzword, but we’d argue that simplicity is the lifeblood of the most powerful of innovations. When data, workflows, and technology connect, they’re all the more powerful. Apple is a key example of this fact. The same information flows seamlessly between the company’s iPhones, iPads, and MacBooks. These harmonious connections keep things simple and effective. 

We see the same concepts play out in connected construction. Construction companies often have to deal with information silos and paper-dependent processes. These challenges are exacerbated by the massive volumes of data and resources that make up the industry. For stakeholders to work efficiently on projects, they need a solid foundation, a single source of truth. 

This foundation can be built and maintained with connected construction. Connected construction equates to integrated and connected data, workflows, and technology. It brings information, processes, and people together in one common data environment . It powers effective decision-making, whether they occur during daily operations or as part of a long-term strategic plan. For companies that genuinely want to empower their people to make the most informed decisions possible, connected construction is the answer.  

8. Advanced Takeoff and Estimating Tools

The days of relying solely on spreadsheets to put together quantity takeoffs, estimates, and bids, are over. Or at least, they should be. The rise of advanced tools in preconstruction are helping construction pros implement robust bidding and estimating processes so they can focus more on winning more business and reducing risk.  

Modern takeoff, estimating, and bidding solutions work in the cloud, enabling you to view and manage bids and estimates from anywhere. These tools also help connect data and teams on one platform, leading to better collaboration and accuracy. And thanks to automation and 3D visualization, you’re able to work faster, produce competitive bids, and ultimately win more work.   

Autodesk Takeoff helps contractors easily perform 2D and 3D quantification and ProEst’s estimating solution helps translate project scope into material, labor and equipment costs to generate accurate project estimates. From there, contractors can use BuildingConnected’s bid management solution to choose the right builder for every project from the largest crowd-sourced construction network, reducing risk and protecting the bottom line. 

9. BIM Beyond Design

BIM, or building information technology modeling, is widely used in the design world but is often seen as complex and technical outside of it. However, BIM doesn’t have to be complicated. By sharing models between the design department and the field, BIM can be a simple and effective communication tool.  

There are many advantages to facilitating BIM access in the field. When models are distributed as PDF documents, valuable BIM data can be lost. By using BIM in the field, teams can improve communication, increase data visibility, and reduce rework costs.  

According to John Lim Ji Xiong, Chief Digital Officer, Gamuda Bhd, “In 2024, I think construction industry trends will morph from BIM and 3D modeling to more data-driven topics such as building dashboards, AI, and managing project data. BIM has become something that is mature in the industry and is a requirement in a lot of tenders. However, in the drive to modernize and improve, construction companies will be looking to drive efficiency and transparency through data in order to build better projects.” 

Expanding the use of BIM beyond design streamlines communication, provides a richer view of construction documents, promotes safety and reduces rework. By keeping design and field teams aligned through BIM, collaboration improves, and work gets done faster.  

Furthermore, new AI innovations open even more opportunities for BIM. “This year, we’ll see greater momentum and interest from the industry as firms leverage AI-driven technologies to automate tedious tasks, more deeply analyze information, and augment decision-making,” says Jim Lynch, Senior Vice President and General Manager, Autodesk. “Particularly, the integration of BIM with AI poses new and exciting opportunities. BIM’s rich data, paired with machine learning, can enable firms to improve efficiency and make smarter decisions beyond just the design phase of a building.” 

It’s time to rethink the role of BIM in construction. BIM is not just a design tool every team can use to deliver high-quality work and improve collaboration throughout the construction lifecycle.  

10. Robotics

The continued adoption of robotics in construction is another significant development that will shape the industry’s future. However, construction companies face barriers in implementing these technologies including cost of entry and a lack of skills with these specific technologies within teams  

On an episode of the Digital Builder podcast, Brooke Gemmell, Emerging Technology Partner at Skanska said, “We’re starting to see so many more robotic applications. I think one thing that may be a misconception is just how readily available they are on projects. Most of the tools out there are only being piloted on a select few projects because we’re still learning how can we really use these and what’s the biggest impact for these tools.” 

To overcome these hurdles, companies can start with more mature technologies like drones and offsite prefabrication. They also can invest in training programs and partnerships with technology providers to improve their workforce. Brooke believes there is already a strong appetite from the workforce to do so, “I’ve been on a lot of project sites where we’ve had robotic solutions deployed, and first off, people are really excited about it. They want to learn more and they want to engage.” 

Collaboration and communication with technology providers is crucial. By sharing specific needs and challenges, construction companies can shape the development of tailored AI and robotics solutions. It is also beneficial to learn from industry leaders who have effectively incorporated these technologies.  

By embracing AI and robotics, construction companies can unlock productivity, efficiency, and safety benefits. These technologies will greatly improve workflow, optimize resource management, and enable faster project delivery.  

“Robots are helping people go home earlier, less tired, and with less strain. We’re also taking people out of dangerous situations and using robots in those places,” added Brooke.  

The Real Impact of Robotics on Construction Sites

Moving Innovation in Construction Forward

The construction industry is truly evolving right in front of our eyes. We’re confident these 10 construction innovations will prove to be especially valuable in the industry today and in the future. 

Grace Ellis

Construction trends, tips, and news – delivered straight to your inbox, you might like..., demystifying autodesk technology: unlocking efficiency for factory planning and factory design, digital builder ep 77: what is ai’s proper place in construction, using digital technology for project success in denmark’s construction sector.

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