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How to Write a Car Rental Business Plan: Complete Guide

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  • January 30, 2023

car rental business plan malaysia

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Whether you’re looking to raise funding from private investors or to get a loan from a bank (like a SBA loan) for your car rental business, you will need to prepare a solid business plan.

In this article we go through, step-by-step, all the different sections you need in your car rental business plan. Use this template to create a complete, clear and solid business plan that get you funded.

1. Executive Summary

The executive summary of a business plan gives a sneak peek of the information about your business plan to lenders and /or investors. Potential lenders and investors will lose interest if the information you provide is not concise, informative, and scannable.

Though the executive summary is the first and the most important section, it should normally be the last section you write because it’s the summary of the different sections included in your business plan. 

Why do you need a business plan for a car rental business? 

The purpose of a business plan is to secure funding through one of the following channels; 

  • Obtain bank financing or secure a loan from other lenders (such as a SBA loan )
  • Obtain private investments from investment funds, angel investors, etc
  • Obtain a public or a private grant

How to write your car rental business plan’s executive summary?

Provide a clear and accurate summary of every section, including every piece of information that could attract potential lenders and investors to your business.

Always ensure that the executive summary doesn’t go beyond 2 pages and only includes valuable information for the investors. 

In summary, the 5 key sub-sections you should include in your executive summary are:

  • Business Overview : this section is one of the most important, it should provide information about your car rental business model. For example, make it clear if you will lease small cars alone or include trucks and vans as part of your business. Also, be sure to include a detailed list outlining all the services you will offer at your car rental store. If you are offering short-term or long-term car rental solutions, then you must also mention it here. 
  • Market Overview : Describe your market, the region’s demographic distribution, and the target market’s average income. Be clear on the specific problem your car rental business will solve and the expected number of competitors in the region. 
  • People : introduce your management structure, their experience level, and relevance to your business model. If it’s a partnership, who are your partners, what is their role in the business, and what’s the leadership hierarchy? 
  • Financial Plan : how much profit and revenue do you expect in the next 5 years? When will you reach the break-even point and start making profits? It is ideal to include a chart depicting your key financials such as revenue, gross profits, and net profit . 
  • Funding Ask : what loan/investment/grant are you seeking? How much do you need? How long will it last?

car rental business plan malaysia

Car Rental Financial Model

Download an expert-built 5-year Excel financial model for your business plan

2. Car Rental Business Overview

This section should introduce your company, mentioning crucial details about your car rental business by answering some of the following questions; 

  • Why are you starting a car rental business? 
  • Where exactly is your car rental shop/store located? 
  • Why did you choose that location? 
  • What type of car rental store are you opening?
  • How many cars/vans/trucks will you have from the start? 
  • What car rental services will you offer?
  • What will be your pricing strategy? 
  • What will be your operating hours? 
  • What will be the legal structure of your company?

Read on to find out more information about other important sub-sections of the business overview:

a) History of the Project

Like for any business plan, you must explain clearly why you decided to start a car rental business today. You can explain that in the following subsections; 

  • Your passion & experience
  • The rationale behind you starting this business today

Passion & Experience

Being passionate about your car rental business proves your commitment to running it. And sometimes, that’s all lenders need to provide funding for your business.

It’s even better if you have prior experience in the field, showing your credibility and ability to run a successful business. But that doesn’t mean little or no experience won’t count. Just be sure to provide enough reasons to justify your ability to start and run a successful car rental business. 

Now that you have demonstrated your experience and interest for this business and industry, you must explain why opening a new car rental company in your area makes sense today.

What problem will your car rental store solve in the region? For example, if many car rental stores in the region only offer small cars and vans, your store could specialize in trucks and other heavy vehicles instead.

Of course, you would have to demonstrate that there is a market for it. For instance, if you start a car rental business in an affluent residential estate, where a majority own personal cars, your business might not be successful. Similarly, opening a new store when the region already has stiff competition may limit your growth opportunities.

car rental business plan malaysia

b) Business Model

This section should provide information about your car rental company’s business model.

First, find out if you want to start your car rental store from scratch or use a car rental franchise. Also, make it clear if you will lease small cars and vans alone or include trucks.

Other important questions you should answer here include:

  • Will you offer car rental services to a specific market or the general consumers? (economic vehicles vs. premium vehicles)
  • Will you provide short-term or long-term car rental services? 
  • Will your car rental business target other businesses or individuals? 

Another significant aspect to keep in mind is whether you will need auto repair services within the same premises or a personal mechanic for frequent maintenance.

c) Products & Services

It’s no secret that your car rental company’s services and products will determine your business’ revenues and profitability.

So it’s important to list here all the types of cars you intend to rent as well as other potential extra services to help investors and lenders better understand your business model.

Of course, leasing cars is the main service you will offer at your car rental store. However, depending on your target market, you can always add extra services to make you stand out vs. competitors.

For instance, if you target business travelers, you may want to stick to short-term rentals with premium cars. Instead, if your store is located next to a airport in a touristic area (such as an island), you may want to offer anything from economic to family cars and even RVs and campers.

car rental business plan malaysia

d) Pricing Strategy

Use this segment to give the clients, lenders, and investors a sneak peek of your pricing structure. Notably, your prices should reflect the standard rates offered by your competitors.

You should add here a pricing list outlining the average rental price per vehicle category (economy, sedan, premium, vans, etc.). You don’t have to provide accurate figures but price ranges instead.

Including a pricing table with the main vehicle categories is necessary to help investors compare your pricing strategy with your financial projections later on.

e) Legal Structure

Finally, your business overview section should specify what type of business structure you want. Is this a corporation or a partnership (LLC)? Who are the investors? How much equity percentage do they own? Is there a Board of Directors? If so, whom? Do they have experience in the industry?

3. Car Rental Business Market Analysis

A complete understanding of the market where you want to operate is important for the success of your business. For example, opening your car rental store in an area where a vast majority have personal cars may not be the best decision. 

Similarly, setting up your store in a region where a large population relies on other means of transport may limit the growth opportunities.

Therefore, you must cover 3 important areas in the market overview or market analysis section of your car rental business plan:

  • Car rental industry status quo : how big is the car rental industry in your area? What is its growth rate (or decline rate) and what are the factors contributing to its growth or decline?
  • Competition overview : how many competitors are there? How do they compare vs. your business? How can you differentiate yourself from them?
  • Customer analysis:  who is your target audience? What type of vehicles do they prefer? How regularly do they rent cars?

a) Car Rental Industry Status Quo

How big is the car rental industry in the us.

The US car rental industry is estimated to be $54.2 billion in 2022. The steady growth (9.8% in 2022) is attributed to the increased demand for transportation services and the overburdened public transportation system. Also, new technologies like GPS tracking have made it easier for many establishments to acquire and retain customers. 

car rental business plan malaysia

How big is the car rental industry in your area?

Once you have an overall picture of the national statistics, focus on the local figures. If you can’t find specific information online (it’s hard to find region-specific details, by the way), read this guide on how to estimate TAM, SAM, and SOM for new businesses. 

So, as there are 17,287 car rental businesses in the US in 2022 with a total annual revenue of $54.2 billion, the average annual revenue for each car rental business is around $3 million. So, the area where you plan to open your car rental company already has 20 competitors, you can assume that the car rental industry in your area is valued at about $60 million.

How fast is the car rental industry growing in your area?

As part of the market trends, you must also assess the growth rate of the car rental industry where you operate.

If you can’t find the information online, you can use the number of competitors as a proxy. For example, if the region had only 18 car rental stores in 2020, which increased to 20 in 2022, you can assume the average annual growth rate of the car rental industry is around 5% in your city / area.

car rental business plan malaysia

b) Competition Overview

Understanding the level of competition in the region is just as important. Find out the strengths and weaknesses of your competitors, knowing the major driving forces behind their success or why they fail. 

Take note of their services, marketing strategies, and anything else that can help your establishment stand out. If many stores offer the same service, try to stand out by taking a unique approach. That’s only possible with enough online and offline research to help you identify an exceptional product or service.

c) Customer Analysis

This is where you provide detailed information about your target audience. It is similar to the details on the business overview section of your business plan, only that you will provide detailed information this time. A few important metrics that should be part of your analysis include; 

  • Average expenditure on car rental services
  • Frequency of visits (How often do they need car rental services?)
  • Average monthly or annual spending on car rental services
  • Type of car rental services preferred 
  • Anything they like or dislike about existing car rental businesses

car rental business plan malaysia

4. Sales & Marketing Strategy

This section sums up your plans for acquiring new clients. Staying ahead of the competition can be challenging when starting a car rental business. So, here are a few sample questions to help guide you in selecting the right marketing strategy; 

  • What are your Unique Selling Points (USPs)?
  • What are the different marketing strategies you will use? 
  • How do you intend to track the success of your marketing strategy? 
  • What is your customer acquisition cost (CAC)? 
  • What is your marketing budget? 
  • What introductory promos and offers do you intend to provide to attract new customers? 

What marketing channels do car rental companies use? 

Some of the best marketing channels for a car rental business include; 

  • PPC ads, Facebook ads, etc. 
  • Car rental aggregator platforms (booking websites)
  • TV & radio advertisements
  • Partnerships with hotels, booking platforms, corporates
  • Loyalty programs

You don’t have to rely on all the marketing channels listed above. Instead, choose the most suitable options to help you acquire many clients as your business grows. Later, you can use other marketing strategies depending on your business’s performance. 

car rental business plan malaysia

What are your Unique Selling Points (USP)?

In other words, how do you differentiate yourself vs. competitors? This is very important as you might need to win customers from competitors. A few examples of USPs are; 

  • High-quality services / vehicles
  • Unique vehicles (e.g. luxury cars, RVs & campers, etc.)
  • Promos and offers (e.g. discounts on long or multiple rentals)

5. Management & Organizational Structure

You must address 2 things here:

  • The management team and their experience/track record
  • The organizational structure: different team members and who reports to whom?

a) Management

Small businesses often fail because of managerial weaknesses. Thus, having a strong management team is vital. Highlight the experience and education of senior managers that you intend to hire to oversee your car rental business.

Describe their duties, responsibilities, and roles. Also, highlight their previous experience and explain how they succeeded in their previous roles.

b) Organizational Structure

Even if you haven’t already hired anyone yet, you must provide a chart of the organizational structure defining the hierarchy of reporting of your company.

car rental business plan malaysia

6. Financial Plan

The financial plan is perhaps, with the executive summary, the most important section of any car rental business plan.

Indeed, a solid financial plan tells lenders that your business is viable and can repay the loan you need from them. If you’re looking to raise equity from private investors, a solid financial plan will prove them your car rental business is an attractive investment.

There should be 2 sections to your financial plan section:

  • The startup costs of your project (if you plan to start a new car rental business, purchase new vehicles, etc.)
  • The 5-year financial projections

a) Startup Costs

Before we expand on 5-year financial projections in the following section, it’s always best practice to start with listing the startup costs of your project. For a car rental, startup costs are all the expenses you incur before you open your stores and start making sales. These expenses typically are:

  • The renovation / refurbishment of the building / space
  • The acquisition of the vehicle fleet

As you can see, the startup costs vary mostly depending on factors like the size and the quality of the fleet of vehicles you intend to rent to your customers.

As an example, it costs on average $220,000 to $243,000 to start a car rental business with 30 cars.

Note that these costs are for illustrative purposes and may not be fully relevant for your business. For more information on how much it costs to open and run a car rental business, read our article here .

b) Financial Projections

In addition to startup costs, you will now need to build a solid 5-year financial model for your car rental company.

Your financial projections should be built using a spreadsheet (e.g. Excel or Google Sheets) and presented in the form of tables and charts in the business plan of your car rental company.

As usual, keep it concise here and save details (for example detailed financial statements, financial metrics, key assumptions used for the projections) for the appendix instead.

Your financial projections should answer at least the following questions:

  • How much revenue do you expect to generate over the next 5 years?
  • When do you expect to break even?
  • How much cash will you burn until you get there?
  • What’s the impact of a change in pricing (say 20%) on your margins?
  • What is your average customer acquisition cost?

You should include here your 3 financial statements (income statement, balance sheet and cash flow statement). This means you must forecast:

  • The number of customers over time ;
  • Your expected revenue ;
  • Operating costs to run the business ;
  • Any other cash flow items (e.g. capex, debt repayment, etc.).

When projecting your revenue, make sure to sensitize pricing and the number of customers as a small change in these assumptions will have a big impact on your revenues.

car rental business plan malaysia

7. Funding Ask

This is the last section of your car rental business plan. Now that we have explained what vehicles your car rental company offers to whom as well as your marketing strategy, this section must answer the following questions:

  • How much funding do you need?
  • What financial instrument(s) do you need: is this equity or debt, or even a free-money public grant?
  • How long will this funding last?
  • Where else does the money come from? If you apply for a SBA loan for example, where does the other part of the investment come from (your own capital, private investors?)

If you raise debt:

  • What percentage of the total funding the loan represents?
  • What is the corresponding Debt Service Coverage Ratio ?

If you raise equity

  • What percentage ownership are you selling as part of this funding round?
  • What is the corresponding valuation of your business?

Use of Funds

Any car rental business plan should include a clear use of funds section. This is where you explain how the money will be spent.

Will you spend most of the loan / investment in purchasing the fleet? Or will it cover mostly the cost for the warehouse and its renovation?

Those are very important questions you should be able to answer in the blink of an eye. Don’t worry, this should come straight from your financial projections. If you’ve built solid projections like in our Car rental financial model template , you won’t have any issues answering these questions.

For the use of funds, we also recommend using a pie chart like the one we have in our financial model template where we outline the main expenses categories as shown below.

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Car Rental Business License

In order to conduct a car rental business in Malaysia, you will need a valid Business License from the Malaysian authorities. The process of obtaining a Business License can be lengthy and complicated, but we have made it easy for you. You just need to fill out the form and place an order online by clicking the following button: 

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Frequently Asked Question

What is a car rental business license.

A car rental business license is a permit required to operate a car rental business. The license is issued by the local government where the business will be operating. The requirements for a car rental business license vary from state to state, but generally, the applicant must have a valid driver’s license, insurance, and registration for the vehicles that will be rented out.

The applicant must also pass a background check. Once the license is issued, the business must comply with all local ordinances and regulations. Operating a car rental business without a license is illegal and can result in heavy fines and penalties. 

Why is a Car Rental Business License necessary in Malaysia?

A Car Rental Business License is essential in Malaysia because it allows the business to operate legally. Without a license, the business would be breaking the law and could be subject to heavy fines and penalties.

How to get a Car Rental Business License in Malaysia?

In order to get a car rental business license in Malaysia, you will need to submit the following documents to your local licensing authority:

  • A completed business license application form
  • A copy of your company’s registration certificate 
  • Proof of Malay or foreign ownership, such as a photocopy of your passport or identity card 
  • A copy of your car rental lease agreement 
  • The required license fee payment 

How long does it take to process a Car Rental Business License?

It can take up to six weeks to process a car rental business license in Malaysia. The turnaround time will vary depending on the Malaysian state in which you apply, as well as the efficiency of the local authority processing your application. If you are planning to open a car rental business in Malaysia, it is important to start the process as soon as possible to ensure that you can begin operations in a timely manner.

Who is eligible to apply for a Car Rental Business License?

A Car Rental Business License is required in order to operate a car rental business in Malaysia. The process and requirements for applying for a license may vary depending on the state or territory in which the business will be located. However, generally speaking, businesses will need to submit an application form along with supporting documentation such as proof of insurance, a safety plan, and a list of vehicles that will be available for rent. Once the application has been reviewed and approved, the business will be issued a Car Rental Business License. 

Who is in charge of the Car Rental Business License in Malaysia?

The Malaysian Ministry of Transport is in charge of car rental business licenses in Malaysia. You can find more information on their website.

What are the benefits of having a Car Rental Business License?

The benefits of having such a license include the following:

  • Renting from a licensed company gives customers piece of mind as they know the company is reputable and has been approved by the relevant authorities.
  • The license enables companies to rent out vehicles legally, providing them with the necessary insurance coverage.
  • The license ensures that only qualified and experienced drivers work for the company, thus reducing the risk of accidents.

Operating a car rental business without a license can result in heavy fines, so it is always advisable to ensure that your company is properly.

What are the requirements for a Car Rental Business License in Malaysia?

You will find the detailed requirements for a Car Rental Business License in Malaysia once you place an order. Generally, you need to have a business premise/office, as well as a valid driver’s license. You will also need to provide documentation that proves your company is insured and has adequate vehicle coverage. Finally, you will need to submit an application and fee to process smoothly.

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Car Rental Business Plan Template

Written by Dave Lavinsky

Business Plan Outline

  • Car Rental Business Plan Home
  • 1. Executive Summary
  • 2. Company Overview
  • 3. Industry Analysis
  • 4. Customer Analysis
  • 5. Competitive Analysis
  • 6. Marketing Plan
  • 7. Operations Plan
  • 8. Management Team
  • 9. Financial Plan

Start Your Car Rental Plan Here

You’ve come to the right place to create your car rental business plan.

We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their car rental company.

Car Rental Business Plan Example

Below are links to each section of your car rental business plan template:

Next Section: Executive Summary >

Car Rental Business Plan FAQs

What is a car rental business plan.

A car rental business plan is a plan to start and/or grow your car rental business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your car rental business plan using our Car Rental Business Plan Template here .

What Are the Main Types of Car Rental Companies?

There are a few types of car rental companies. Most are franchises of a large and successful rental company and offer all types of car rentals. There are also car rental companies that only focus on luxury vehicles. More people are renting high-end vehicles for a few days or when they go on vacation. There are also smaller-scale car rental companies that only operate in one city and are independently owned.

What Are the Main Sources of Revenue and Expenses for a Car Rental Business?

The primary source of revenue for car rental companies are fees the customer pays for car rental services. The fee will depend on the type of car and length of rental.

The key expenses are the cost of purchasing the fleet of vehicles to use for rental cars, business insurance, vehicle maintenance, and washing and detailing the vehicle every time it is returned. Other expenses are the overhead expenses for the leased location, utilities, website maintenance, and any marketing materials or advertising fees.

How Do You Get Funding for Your Car Rental Business Plan?

If you are looking to start your own car rental business, you will most likely need help funding your startup costs. A car rental company is most likely to receive funding with a business loan from a bank. Typically you will find a local bank and present your business plan to them. Another option is the SBA as they provide viable loans for startup businesses. This is true for a business plan for a car rental company and a luxury car rental business plan.

What are the Steps To Start a Car Rental Business?

Starting a car rental company can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Car Rental Business Plan - The first step in starting a business is to create a detailed car rental business plan that outlines all aspects of the venture. This should include market research on the car rental industry and potential target market size, information about the services or products you will offer, your marketing strategy, pricing details and your financial plan.

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your car rental business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your car rental business is in compliance with local laws.

3. Register Your Car Rental Business - Once you have chosen a legal structure, the next step is to register your car rental business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your car rental business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Car Rental Equipment & Supplies - In order to start your car rental business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your car rental business. This includes creating a business website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful car rental business:

  • How to Start a Car Rental Business

Where Can I Get a Car Rental Business Plan PDF?

You can download our car rental business plan PDF template here. This is a business plan template you can use in PDF format.

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Car Rental Market in Malaysia Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The report covers Malaysia Car Rental Market and it is segmented By Booking type (Offline and Online), By Rental Duration Type (Short term, Long Term), and By Application Type (Tourism and Commuting). The report offers market size and forecast for all the above segments in value (in USD Billion).

Malaysia Car Rental Market Size

Market Overview

Need a report that reflects how COVID-19 has impacted this market and its growth?

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Malaysia Car Rental Market Analysis

The Malaysia Car Rental Market is valued at USD 431.23 Million in 2021 and is expected to reach USD 642.52 Million by 2027 registering a CAGR of over 8.3 % during the forecast period, 2022-2027.

The COVID-19 pandemic has affected several industries causing challenges resulting from the lockdown are massive and insurmountable in many areas. Several industries are on the verge of collapse, with wage and workforce reductions becoming the norm. This means that sectors that are unable to cope with the sudden lockdown are halted, while those that adapt to the new situation remain in play. However, the car rental industry is well-equipped and ready to serve its customers. There is an expected exponential increase in demand for car rentals, especially given the current recession. Car rentals can also be a more affordable and faster way of acquiring a car, delivering a safe personal mobility replacement. Owing to the recovery of the economy in 2021, the car rental industry in Malaysia is set to register positive growth in the coming years.

Over the long term, the market's rapid growth is being fueled by rising pollution and car prices, as well as cost-effectiveness. Malaysia's car rental market has significant untapped potential. Malaysia has one of the smallest fleet sizes in the Asia-Pacific region for auto leasing and car rental. Consumers, rental companies, and manufacturers all benefit from the sector, which is quickly becoming a significant vertical in the transportation industry.

The Malaysia's car rental market is facing challenges such as an economic slowdown, a negative attitude among companies/people toward car rentals, a decline in the oil and gas industry, low auto-finance rates, and the presence of illegal operators, and a drop in used car prices.

The car rental industry in Malaysia is unable to compete with the high preference for car allowance among corporates. Car allowance provides several advantages to companies/employees over car rentals and is thus extremely difficult to compete with. The companies are trying to overcome these constraints by changing their approach to marketing/business development to lure more customers to opt for car rentals

Malaysia Car Rental Market Trends

This section covers the major market trends shaping the Malaysia Car Rental Market according to our research experts:

Increasing Tourist Arrivals Aiding the Market Growth

Malaysia's car rental market is primarily driven by an increase of tourism activities in the country. Despite the biggest downturn in the country's tourism industry in 20 years, the government's initiative and Malaysia's beautiful landscape were able to draw visitors from all over the world. The commotion of modern cities has compelled travelers to take quick vacations in Malaysia as a trip to Malaysia is comparatively more affordable. According to the nation's leading organisation for travel and tours, 5 million foreign visitors are anticipated to arrive in Malaysia by the end of this year.

In Malaysia, Online reservations for car rentals are simple to make. Rental fares are usually inexpensive, and fuel is around the price of RON95 is RM2.15 (around € 0.50 per liter). Driving in Malaysia is typically safe, and rental cars are frequently of recent vintage and modern design. For couples and families, tourists can choose between smaller and larger vehicles. In most car rental agencies around Malaysia, one may also rent small buses and coaches for group travels.

Malaysia is a scenic place to explore by car rental. Visitors can easily reach every attraction in Peninsular Malaysia as the roads are well-maintained. Most car rental companies only rent to drivers who are at least 23 years old, however, a domestic driver's license usually suffices. At airports and in well-known tourist destinations, major car rental platforms like Avis, Hertz, and local businesses have offices. A daily cost of RM190 (USD 45), insurance included, is to be expected. Also, it's simple to locate parking garages and metered on-street spaces, some of which accept payments through mobile apps.

On Borneo, both the states of Sabah and Sarawak have a good road network around major cities such as Kuching and Kota Kinabalu; roads outside of these major cities are good and one can explore the surrounding area from these previously mentioned cities.

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Government Initiatives is Expected to Drive Market Growth.

One may rent a car from a number of different companies in Malaysia. The majority of car rental agencies provide the same kind of vehicles for about the same price. The price variations for further options are typically negligible. All rental companies provide vehicles with unlimited mileage and a full tank of gas through the vehicle must be returned with full tank.

With several companies operating in the market, key players are offering new services to gain customer confidence. For instance,

  • In March 2021, Avis Malaysia announced to provide consumers with a reliable, hygienic, and practical transportation option. The Avis Safety Pledge, a safety initiative that has been implemented across all of its rental stations in Malaysia, highlights this.

The Malaysian Government has been actively making legislative changes to aid the country's taxi and car rental industry. For instance,

  • In March 2022, The Transport Ministry, through the Land Public Transport Agency (APAD), has agreed to open the taxi and rental car class license application to the public in an effort to boost the taxi industry. 

This announcement is also expected to create opportunities for new players, particularly the younger generation, to enter the public transportation sector, thereby boosting the country's economy.

Furthermore, the government has been awarding tenders to companies to manage its fleet of vehicles, which has intrigued the interest of Malaysia's most prominent automotive groups. The contract, which includes both national and non-national brands, will cover official vehicles used by ministers and other high-ranking government officials, department cars, and police vehicles

Each car is leased to the government for five years before being replaced with a new one. The five-year replacement cycle ensures that the fleet stays current, and the maintenance costs for each vehicle are capped at predetermined levels. Such instances are driving the market forward.

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Malaysia Car Rental Industry Overview

The Malaysian Car Rental Market is hugely fragmented with various foreign players like Avis, Hertz, and Europcar and startups and regional players such as Mayflower and Hawk. In order to have the edge over their competitors, the major rental companies are acquiring funding to cater to the expanding market. For instance,

  • In September 2021, SOCAR Mobility Malaysia (SOCAR) raised USD 55 million which will help SOCAR expand its multiflex mobility footprint in Southeast Asia.

Malaysia Car Rental Market Leaders

The Hertz Corporation

Avis Budget Group

Hawk Rent A car

Europcar Mobility Group

Mayflower Car Rental Sdn Bhd

*Disclaimer: Major Players sorted in no particular order

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Malaysia Car Rental Market News

  • In May 2022, Hertz Malaysia announced that it has received the first batch of its Hyundai Kona Electric e-Lite which the company will begin offering for rental for its customers starting June 2022
  • In February 2022, ekar, the Middle East's personal mobility company, has announced the launch of its car subscription service in Malaysia as part of its expansion into Southeast Asia. The company's car subscription service will be available, beginning in Kuala Lumpur and progressing to the rest of Malaysia by the end of 2022.
  • In March 2021, AVIS Malaysia, a subsidiary of the DRB-Hicom Group, launched a service accessible via a mobile application in order to provide customers with a more seamless experience. The newly launched mobile app "Avis Car Hire" is expected to provide consumers with an enhanced user experience, greater transparency, and mobile access to Avis Malaysia's products and services.

Malaysia Car Rental Market Report - Table of Contents

1. INTRODUCTION

1.1 Study Assumptions

1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

4.1 Market Drivers

4.2 Market Restraints

4.3 Porters 5 Force Analysis

4.3.1 Threat of New Entrants

4.3.2 Bargaining Power of Buyers/Consumers

4.3.3 Bargaining Power of Suppliers

4.3.4 Threat of Substitute Products

4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION (Market Size in USD Million)

5.1 Booking Type

5.1.1 Online

5.1.2 Offline

5.2 Rental Duration

5.2.1 Short-Term

5.2.2 Long-Term

5.3 Application Type

5.3.1 Tourism

5.3.2 Commuting

6. COMPETITIVE LANDSCAPE

6.1 Vendor Market Share

6.2 Company Profiles

6.2.1 The Hertz Corporation

6.2.2 Hawk Rent A Car

6.2.3 Suria Car Rental & Tour Sdn. ...

6.2.4 Rent a Car Malaysia. ...

6.2.5 Paradise Rent A Car. ...

6.2.6 Europcar Mobility Group

6.2.7 Galaxy Asia Car Rental.

6.2.8 Mayflower Car Rental Sdn Bhd

6.2.9 Avis Budget Group

6.2.10 Spanco Sdn. Bhd.

  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

Malaysia Car Rental Industry Segmentation

The Malaysian Car Rental Market covers the current and upcoming trends with recent technological development. The report will provide a detailed analysis of various areas of the market by Type, Duration, and Application. The market share of significant car rental companies across the Indonesian market will be provided in the report.

By booking type, the market is segmented as Offline and Online.

By Rental Duration Type, the market is segmented as Short term and Long Term.

and By Application Type, the market is segmented as Tourism and Commuting.

Malaysia Car Rental Market Research FAQs

What is the current malaysia car rental market size.

The Malaysia Car Rental Market is projected to register a CAGR of greater than 8.30% during the forecast period (2024-2029)

Who are the key players in Malaysia Car Rental Market?

The Hertz Corporation, Avis Budget Group, Hawk Rent A car, Europcar Mobility Group and Mayflower Car Rental Sdn Bhd are the major companies operating in the Malaysia Car Rental Market.

What years does this Malaysia Car Rental Market cover?

The report covers the Malaysia Car Rental Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Malaysia Car Rental Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

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Car Rental in Malaysia Industry Report

Statistics for the 2024 Car Rental in Malaysia market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Car Rental in Malaysia analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

Car Rental Market in Malaysia Report Snapshots

  • Car Rental Market in Malaysia Market Size
  • Car Rental Market in Malaysia Market Share
  • Car Rental Market in Malaysia Market Trends
  • Car Rental Market in Malaysia Companies

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How to write a business plan for a car rental company?

car rental business plan

Starting or expanding a car rental business is no easy task. It takes careful planning and preparation to ensure that you not only have the resources needed to get your business up and running but also that it will be profitable in the long run. That's where a comprehensive business plan comes into play!

This guide will provide an in-depth look at how to write a business plan for a car rental company, including what information should be included, what tools can help you create your own unique plan, and why having one is so important for success. 

Whether you are just starting out or looking to grow your existing car rental company, this guide has all the information you need to make sure your venture succeeds!

In our guide:

Why write a business plan for a car rental company?

What information do i need to create a business plan for a car rental company, what goes in the financial forecast of a car rental company, the written part of a car rental company business plan.

  • What tool should I use to write my car rental company business plan?

Before we dive into the content of the business plan itself, let’s look at some of the main reasons why you may want to write one.

To get a roadmap to grow your car rental business

Writing a business plan for a car rental company forces entrepreneurs to think strategically and set objectives that will help them grow their businesses over the next 3 to 5 years. 

This kind of long-term planning is useful for both startups looking to get their foot in the door as well as established companies which have been in operation for some time but are now looking to scale up and expand operations. 

A solid business plan can provide valuable insight into where potential opportunities lie, what resources need to be allocated, and how best to manage risks associated with running a car rental service. 

By taking the time to develop an effective strategy before launching or expanding operations, entrepreneurs can ensure that they’re making informed decisions about how best to use their available resources.

To get visibility on your car rental company’s cash flows

Regularly comparing the actual financial performance to what was planned in the financial forecast of your car rental’s business plan, enables you to monitor the business’s financial health and adapt as needed. 

This enables you to identify potential financial problems (such as an unexpected cash shortfall) before they become too large, and potential growth opportunities (higher demand from a given segment of customers for example), giving you more visibility over the future cash flows of your auto rental business.

This helps you stay on track and ensures that you are making smart decisions about how much money you need or can expect to generate from renting cars. 

To support a financing application

A well-structured, comprehensive plan can make all the difference when it comes to securing financial backing from investors or banks. 

Writing a business plan is essential when looking for financing from an equity investor, as this will give them the information they need to make an informed decision about investing in your business. 

Your business plan should include details of how you intend to grow your car rental company, achieve profitability and generate cash flow. 

Investors will want to be sure that their investment will yield good returns, so having a comprehensive and well-thought out business plan is key to securing the necessary funding for your venture.

Similarly, creating a business plan for your car rental company provides lenders with the information they need to assess whether you are able to pay back financing. 

Now that we understand why writing a business plan for a car rental company is important, let's take a look at the information you need before starting to write the plan itself.

Create your car rental business plan online!

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Carrying out market research for your car rental company

Carrying out market research is an essential step before writing a business plan for a car rental company. 

Market research enables entrepreneurs to gain valuable insights into their target market and understand how best to serve customer needs, allowing them to make informed decisions about pricing strategies, marketing tactics, and other elements of their operations. 

It is a key prerequisite because you will need this data to:

  • Convince the reader of your car rental business plan that there is an opportunity for you to seize on the local market
  • Accurately forecast revenues, as well as sales and marketing expenditures in your financial forecast

Therefore, thorough market research will help ensure that you are creating a realistic financial forecast and setting achievable goals and objectives in your business plan, in addition to increasing the credibility of your document which could lead to greater chances of securing financing from equity investors or banks.

Developing the marketing plan for a car rental company

As we touched on above, developing a sales and marketing plan and budget for your car rental company is essential in order to create an effective business plan. 

A well-planned budget should take into account expenditures such as advertising and promotion, which are necessary to reach enough potential customers in order to achieve your sales targets.

The staffing and equipment requirements of a car rental company

Once you have the data to assess how much sales your car rental company can generate, and an idea of what marketing actions will be required to generate these sales. It’s time to think about your investments and recruitment plan as this will help you evaluate your cost structure and create a realistic financial forecast for your car rental company business plan.

When creating the recruitment plan for your car rental company, it is important to consider the number of staff members you need and what roles need to be filled. Consider the hours of operation, the types of customer service you will provide and any special skills that may be needed for certain positions. 

Develop a plan with detailed job descriptions outlining the necessary qualifications and capabilities your team members should possess. Estimate the cost of recruitment in terms of wages, bonuses or other benefits you plan on offering to employees. Finally, create a timeline for filling the open roles and decide on the best method of advertising these positions to potential candidates.

When creating your car rental company’s investment plan, try to think about all the assets required for the business to operate: 

  • The cars themselves will need to be purchased before you can rent them, 
  • The premises and facilities: where will you park your cars? will you have a pump for customers to fill the tanks at the end of the rental period? what type of office will you require? etc.
  • The marketing investments such as your website, brand identity, and uniforms.

Now that you are armed with the information needed to create a business plan for your car rental company, it is time to move on to creating a financial forecast for the same. 

The financial forecast of your car rental company will enable you to assess the profitability potential of your business in the coming years and how much capital is required to fund the actions planned in the business plan.

The four key outputs of a financial forecast for a car rental company are:

  • The profit and loss (P&L) statement, 
  • The projected balance sheet, 
  • The cash flow forecast, 
  • And the sources and uses table. 

Let’s look at each of these in a bit more detail.

The projected P&L statement

The projected P&L statement for a car rental company shows how much profit the company is expecting to make and how much it will grow in future years. 

business plan for a car rental company: projected profit and loss

The projected balance sheet of your car rental company

The balance sheet for a car rental company is a financial statement that provides a snapshot of the company's financial health at year end. 

It shows the assets, liabilities, and equity of the company:

  • Assets are what the company owns: vehicles, cash, real estate, etc. 
  • Liabilities are what the company owes: they include things like financial debt and accounts payable (i.e. money owed to suppliers). 
  • Equity is the difference between a company's total assets and its total liabilities, and a proxy of the net worth of the shareholders. 

business plan for a car rental company: projected balance sheet

By looking at the balance sheet, lenders, investors, or business owners can assess how solvent and liquid the car rental company is. 

Liquidity is assessed by looking at how much money the company has available to pay its short-term debts, while solvency is assessed by looking at the long term debt that the company has on its balance sheet.

The balance sheet also provides insights into the age of your fleet of vehicles and the company’s future investment requirements. 

Ultimately, the balance sheet provides a snapshot of a car rental company's financial position and can be used to make informed decisions about its future operations and investments.

The projected cash flow statement

The cash flow forecast for a car rental company is a document showing how much cash the company expects to generate and consume in the future.

It’s used to help assess if the company has enough capital to operate or if it needs to secure additional financing, and to decide what to do with the cash generated (expand the business, repay debt, or pay dividends). 

business plan for a car rental company: projected cash flow

The initial financing plan

The initial financing plan (also called sources and uses table) is a document that shows how much money you will need to start or grow your car rental company. 

It lists the sources of your funds, such as money from shareholders or banks, and also what those funds will be used for. 

business plan for a car rental company: sources and uses of funds

Having this initial financing plan in place helps make sure that your car rental company has enough money to get started.

Now that we have looked at the key elements of the financial forecast for your car rental company, it is time to look at how we will communicate the context surrounding this information within the written part of the business plan. 

The context provided by the written part of your car rental company business plan is what enables the reader to evaluate if your plan and the associated financial forecast are realistic and achievable. 

The written part of your business plan consists of the following sections.

1. The executive summary

The executive summary of a car rental company plan should provide an overview of the business, market, and key financials. 

It should include information about the company's mission and values, the services it provides (types of cars available, insurance and assistance included, pickup and drop off on offer, etc.), how those services meet customer needs in the market, how revenue will be generated from those services, and what competitive advantages the company has. 

It should also provide an overview of the financials, such as current and projected revenues, expenses, and profits. 

Finally, it should provide a summary of the company's ask (funding from investors for example). 

The executive summary will give the reader a quick overview of your car rental company so that they can decide if it’s worth reading the rest of your plan to dig deeper into the opportunity.

Therefore, it is important to keep the executive summary concise yet informative. It should be clear and easy to understand so that potential investors or lenders can make an informed decision quickly. 

2. The presentation of the company

The presentation of your car rental company should explain the legal structure and ownership details. 

It is important to mention whether the company is structured as a corporation, partnership, or sole proprietorship and provide the necessary information on each of the owners or partners. Additionally, it should detail any new investors who have recently become involved in the company.

This section should also include a presentation of the company’s location and any associated facilities, such as parking lots, garages, or service centres. 

You should also present the serviceable area so that the reader can start forming a picture of the type of customers who could benefit from your car rental business (families on holidays, business executives, etc.).

Furthermore, it is important to outline any plans for future expansion or relocation that may be necessary to accommodate increased demand. 

Finally, the presentation should include a comprehensive overview of the company’s management team, including any relevant experience and qualifications. This will help potential lenders and investors to assess the capabilities of the company’s leadership and decide whether they are likely to succeed.

3. The products and services section

When writing the products and services section of a business plan for a car rental company, it is important to include detailed information about the types of vehicles offered, what extras are included with each vehicle, and any additional services. This way, potential investors or lenders can get an understanding of how the business will operate.

The type of vehicles available should be clearly outlined in this section. For example, if the car rental company offers luxury SUVs as well as economy cars then this should be noted here. 

It is also important to mention any extras that come with each vehicle such as GPS navigation systems or roadside assistance packages. 

Additionally, other services provided by the business such as pick-up and delivery options should be listed here so readers know exactly what they are investing in.

business plan for a car rental company: products and services

4. The market research analysis

When presenting the conclusion of your market analysis in your car rental business plan, you should include information about demographics and segmentation, target markets, competition, barriers at entry and regulation. 

This is important because the objective of this section is to demonstrate to the reader of your business plan - be it a bank or an investor - that:

  • You have a deep understanding of your local market, 
  • There is an opportunity to be seized, 
  • And that your company has decent chances to capitalise on this opportunity.

For instance, it's important to show who the customers are and what motivates them to rent cars. You should also try to identify any segments they can tap into with unique offerings tailored specifically for those groups (for example electric vehicles for eco-conscious customers). 

It's also essential to examine competitors already in the market as this will ensure that you can create a differentiated service offering able to compete and find its niche in the local market, as well as any potential new entrants which could affect pricing dynamics or reduce profits. 

Additionally, showing that you have a sound understanding of regulatory requirements such as business permits, driver qualifications or insurance coverage limits, will help your plan gain credibility.

5. The strategy section

When writing the strategy section of a business plan for a car rental company, it is important to include details about how the company will stand out from its competitors, its pricing structure and promotional activities, any key milestones that need to be achieved in order for the business to succeed, as well as potential risks and how they can be mitigated.

By providing all this information upfront, investors or lenders can get an understanding of how successful the rental business could potentially become and whether it is worth financing it.

The competitive edge should focus on what sets your car rental company apart from others operating within the same market. 

This could include offering more modern vehicles with additional features such as GPS navigation systems or roadside assistance packages at no extra cost. 

Additionally, there may be other services that you offer which are not available elsewhere such as pick-up and delivery options or discounts when booking online. 

All these factors help create a unique customer experience which could give you an advantage over other companies in terms of customer loyalty and retention rates. 

The pricing structure should also be clearly outlined in the strategy section as well as any promotional activities, such as special offers or discounts, that are being used to attract customers. 

Furthermore, providing key milestones that need to be achieved by certain dates gives investors clarity on the company's ambitions. 

Lastly, it’s important to be aware of any potential risks and have a plan for how they can be mitigated. This can include anything from disasters (fire or flood for example), changes in regulation, to fluctuations in the market or economic conditions. 

A sound strategy is the foundation for any successful car rental company and can be the difference between long-term profitability or failure. Including all these important points in your strategy section will provide potential investors and lenders with a comprehensive understanding of how your car rental company will succeed. 

Providing this information upfront will also show that they have invested time and energy into developing a solid plan for your business and that you are confident in its success. 

6. The operations section

The operations section of your car rental company business plan should include detailed information about the business’s operational capabilities. 

First, it should list the staff members and their roles, as well as a recruitment plan for when new positions need to be filled. This could include descriptions of any training requirements for new hires and any specialised skills or education that might be necessary for particular roles.

Next, the operations section should include opening hours and a list of key assets that the business needs to operate. This could include vehicles, leases, office equipment, or any other resources that are essential for running the company. 

If there is any intellectual property associated with the car rental business (e.g. company logos, slogans, or copyrighted images), this should also be mentioned here as well.

Finally, you should outline which suppliers your car rental company plans to work with. This includes any manufacturers of cars and parts, as well as companies that will provide services such as cleaning or repairs for vehicles. 

Your car rental business plan should explain how the company plans to ensure reliable, high-quality service from its suppliers. 

Providing all of this information in the operations section will allow you to demonstrate a strong understanding of how a car rental business is run and show potential investors that you are serious about the venture. 

7. The presentation of the financial plan

This is where you will present your financial forecast and the tables we detailed earlier in this guide.

Now that you have a better understanding of what should be included in a car rental company business plan, let's look at the tools available to create the document itself. 

What tool should I use to write my car rental company's business plan?

There are three main solutions for creating a business plan for your car rental company: 

  • Using Word and Excel
  • Hiring a consultant to write the plan
  • And using online business plan software

Let’s have a look at each of these in a bit more detail.

Creating your car rental company's business plan with Word and Excel

Creating a car rental company business plan using Excel or Word can be a tempting solution as both are cost-efficient and widely available. However, it also has some drawbacks.

Using Excel to create a car rental company financial forecast poses some serious challenges to most business owners. 

Unless you are experienced in accounting and financial modelling, it will be difficult to make an accurate forecast with Excel without making mistakes. And even if you do, there is a possibility that lenders or investors won’t believe your forecast is accurate.

Additionally, it is a long and tedious process to create (and maintain up to date) a car rental financial forecast using Excel.

Using Word to craft the business plan also has its shortcomings. Writing the document from scratch takes an immense amount of time, as does formatting the document once written, and integrating the financials from Excel. 

Hiring a consultant to write your car rental company's business plan

Outsourcing a car rental company business plan to either a consultant or accountant can be a viable solution for entrepreneurs who are looking for assistance in creating their plans. 

On the plus side, consultants have experience in writing business plans and their financial forecasts are usually accurate and reliable. Accountants also bring expertise to the table when it comes to financial forecasting, though they are less likely to help with the written part.

The issue is that hiring a consultant or accountant to write the business plan is costly, and there may be additional expenses if revisions need to be made after the initial meetings with lenders or investors. 

Also, not all consultants are experts in car rental companies and they may not have the same level of knowledge as an entrepreneur who is familiar with their business.

Use an online business plan software for your car rental company's business plan

Another alternative is to use online business plan software. There are several advantages in doing so.

  • You are guided through the writing process by detailed instructions and examples for each part of the plan 
  • You can be inspired by already-written business plan templates and examples
  • You can easily make your financial forecast by letting the software take care of the financial calculations for you 
  • You get a professional document, formatted and ready to be sent to your bank or investors
  • Software make it easy to compare your actual accounting data against your financial forecast, and to maintain your business plan up to date 

If you're interested in using this type of solution, you can try our software for free by signing up here .

We hope that this guide has helped you to better understand how to write the business plan for your car rental company. Do not hesitate to contact us if you still have questions!

Also on The Business Plan Shop

  • How to open a car dealership
  • Where to write the conclusion of your business plan?
  • How investors analyse business plans

Know someone in the auto rental industry? Share this article with them!

Guillaume Le Brouster

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

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Car Rental Business Plan Template

  • Car Rental Business Plan

If you want to start an car rental business or expand your current one, you need a business plan.

Over the past 20+ years, we have helped over 5,000 entrepreneurs and business owners create business plans to start and grow their car rental businesses.

How to Write a Business Plan for a Rental Car Business

Below are links to each section of your car rental business plan template:

Next Section: Executive Summary >

Car Rental Business Plan FAQs

What is the easiest way to complete my car rental business plan.

Growthink's Ultimate Car Rental Business Plan Template allows you to quickly and easily complete your car rental business plan.

Where Can I Download a Car Rental Business Plan PDF?

You can download our car rental plan PDF template here . This is a business plan template you can use in PDF format.

What Is a Rental Car Business Plan?

A business plan provides a snapshot of your car rental company as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

This is also true for a turo business plan.  This type of plan should contain the same elements as a car rental plan, but should include details specific to a car sharing service like Turo.

Why Do You Need a Business Plan?

If you’re looking to start your own car rental business, or grow an established car rental business, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your car rental business in order to improve your chances of success. Your car rental business plan is a living document that should be updated annually as your company grows and changes.

What Are the Sources of Funding for Car Rental Companies?

The main sources of funding for a car rental business are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable. But they will want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.

This is true for a business plan for a renal car company and a car sharing business plan.

The second most common form of funding for a car rental business is angel investors. Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding, or, like a bank, they will give you a loan. Venture capitalists will not fund a car rental business. They might consider funding a car rental company with a national presence, but never an individual location. This is because most venture capitalists are looking for millions of dollars in return when they make an investment, and an individual location could never achieve such results.

What Are the Characteristics of a Great Rental Car Business Plan?

A great car rental business plan conveys confidence that your business will be successful. To do this, start with an executive summary that succinctly describes the type of car rental company you are building. For instance, will you offer a standard line of vehicles, or will you also offer luxury vehicles? And will you differentiate your offerings through enhanced customer service, unique pricing, etc.

In addition to describing your unique car rental concept, document in your plan why it will ultimately be successful. There are many reasons why your car rental company can be successful. Maybe you have a great location. Perhaps you and your team have many years of experience and expertise in the car rental industry. Or maybe you have a book of loyal clients or partners who will provide a steady flow of business. Whatever the reasons, be sure to document them in your plan as doing so will give readers the confidence that you’ll be successful.

Finally, be sure to include the key elements that all business plans must include. For example, describe your expected clientele in the customer analysis section. Include your financial projections. Write about your management team. Detail your marketing plan. And document who your competitors are and your expected areas of competitive advantage. Do this, and you’ll have a great car rental business plan.

CAR RENTAL BUSINESS PLAN OUTLINE

  • 1. Executive Summary
  • 2. Company Overview
  • 3. Industry Analysis
  • 4. Customer Analysis
  • 5. Competitive Analysis
  • 6. Marketing Plan
  • 7. Operations Plan
  • 8. Management Team
  • 9. Financial Plan
  • 10. Appendix
  • Car Rental Business Plan Summary

Start Your Car Rental Plan Here

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How To Write a Successful Car Rental Business Plan + Template

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Creating a business plan is essential for any business, but it can be especially helpful for car rental businesses that want to improve their strategy and/or raise funding.

A well-crafted business plan not only outlines the vision for your company, but also documents a step-by-step roadmap of how you are going to accomplish it. In order to create an effective business plan, you must first understand the components that are essential to its success.

This article provides an overview of the key elements that every car rental business owner should include in their business plan.

Download the Ultimate Car Rental Business Plan Template

What is a Car Rental Business Plan?

A car rental business plan is a formal written document that describes your company’s business strategy and its feasibility. It documents the reasons you will be successful, your areas of competitive advantage, and it includes information about your team members. Your business plan is a key document that will convince investors and lenders (if needed) that you are positioned to become a successful venture.

Why Write a Car Rental Business Plan?

A car rental business plan is required for banks and investors. The document is a clear and concise guide of your business idea and the steps you will take to make it profitable.

Entrepreneurs can also use this as a roadmap when starting their new company or venture, especially if they are inexperienced in starting a business.

Writing an Effective Car Rental Business Plan

The following are the key components of a successful car rental business plan:

Executive Summary

The executive summary of a car rental business plan is a one to two page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan.

  • Start with a one-line description of your car rental company
  • Provide a short summary of the key points in each section of your business plan, which includes information about your company’s management team, industry analysis, competitive analysis, and financial forecast among others.

Company Description

This section should include a brief history of your company. Include a short description of how your company started, and provide a timeline of milestones your company has achieved.

If you are just starting your car rental business, you may not have a long company history. Instead, you can include information about your professional experience in this industry and how and why you conceived your new venture. If you have worked for a similar company before or have been involved in an entrepreneurial venture before starting your car rental firm, mention this.

You will also include information about your chosen car rental business model and how, if applicable, it is different from other companies in your industry.

Industry Analysis

The industry or market analysis is an important component of a car rental business plan. Conduct thorough market research to determine industry trends and document the size of your market. 

Questions to answer include:

  • What part of the car rental industry are you targeting?
  • How big is the market?
  • What trends are happening in the industry right now (and if applicable, how do these trends support the success of your company)?

You should also include sources for the information you provide, such as published research reports and expert opinions.

Customer Analysis

This section should include a list of your target audience(s) with demographic and psychographic profiles (e.g., age, gender, income level, profession, job titles, interests). You will need to provide a profile of each customer segment separately, including their needs and wants.

For example, the customers of a car rental business may include business travelers, vacationers, people relocating for work, or those without a personal vehicle.

You can include information about how your customers make the decision to buy from you as well as what keeps them buying from you.

Develop a strategy for targeting those customers who are most likely to buy from you, as well as those that might be influenced to buy your products or car rental services with the right marketing.

Competitive Analysis

The competitive analysis helps you determine how your product or service will be different from competitors, and what your unique selling proposition (USP) might be that will set you apart in this industry.

For each competitor, list their strengths and weaknesses. Next, determine your areas of competitive differentiation and/or advantage; that is, in what ways are you different from and ideally better than your competitors.

Below are sample competitive advantages your car rental business may have:

  • Lower prices
  • Easy online booking
  • Special offers and discounts
  • A wider selection of cars
  • 24/7 customer service

Marketing Plan

This part of the business plan is where you determine and document your marketing plan. . Your plan should be clearly laid out, including the following 4 Ps.

  • Product/Service : Detail your product/service offerings here. Document their features and benefits.
  • Price : Document your pricing strategy here. In addition to stating the prices for your products/services, mention how your pricing compares to your competition.
  • Place : Where will your customers find you? What channels of distribution (e.g., partnerships) will you use to reach them if applicable?
  • Promotion : How will you reach your target customers? For example, you may use social media, write blog posts, create an email marketing campaign, use pay-per-click advertising, launch a direct mail campaign. Or, you may promote your car rental business via word-of-mouth marketing.

Operations Plan

This part of your car rental business plan should include the following information:

  • How will you deliver your product/service to customers? For example, will you do it in person or over the phone only?
  • What infrastructure, equipment, and resources are needed to operate successfully? How can you meet those requirements within budget constraints?

The operations plan is where you also need to include your company’s business policies. You will want to establish policies related to everything from customer service to pricing, to the overall brand image you are trying to present.

Finally, and most importantly, in your Operations Plan, you will lay out the milestones your company hopes to achieve within the next five years. Create a chart that shows the key milestone(s) you hope to achieve each quarter for the next four quarters, and then each year for the following four years. Examples of milestones for a car rental business include reaching $X in sales. Other examples include expanding to new locations, adding new product/service offerings, or launching a new marketing campaign.

Management Team

List your team members here including their names and titles, as well as their expertise and experience relevant to your specific car rental industry. Include brief biography sketches for each team member.

Particularly if you are seeking funding, the goal of this section is to convince investors and lenders that your team has the expertise and experience to execute on your plan. If you are missing key team members, document the roles and responsibilities you plan to hire for in the future.

Financial Plan

Here you will include a summary of your complete and detailed financial plan (your full financial projections go in the Appendix). 

This includes the following three financial statements:

Income Statement

Your income statement should include:

  • Revenue : how much revenue you generate.
  • Cost of Goods Sold : These are your direct costs associated with generating revenue. This includes labor costs, as well as the cost of any equipment and supplies used to deliver the product/service offering.
  • Net Income (or loss) : Once expenses and revenue are totaled and deducted from each other, this is the net income or loss.

Sample Income Statement for a Startup Car Rental Business

Balance sheet.

Include a balance sheet that shows your assets, liabilities, and equity. Your balance sheet should include:

  • Assets : All of the things you own (including cash).
  • Liabilities : This is what you owe against your company’s assets, such as accounts payable or loans.
  • Equity : The worth of your business after all liabilities and assets are totaled and deducted from each other.

Sample Balance Sheet for a Startup Car Rental Business

Cash flow statement.

Include a cash flow statement showing how much cash comes in, how much cash goes out and a net cash flow for each year. The cash flow statement should include:

  • Cash Flow From Operations
  • Cash Flow From Investments
  • Cash Flow From Financing

Below is a sample of a projected cash flow statement for a startup car rental business.

Sample Cash Flow Statement for a Startup Car Rental Business

You will also want to include an appendix section which will include:

  • Your complete financial projections
  • A complete list of your company’s business policies and procedures related to the rest of the business plan (marketing, operations, etc.)
  • Any other documentation which supports what you included in the body of your business plan.

Writing a good business plan gives you the advantage of being fully prepared to launch and/or grow your car rental company. It not only outlines your business vision but also provides a step-by-step process of how you are going to accomplish it.

A well-crafted car rental business plan is a valuable tool for new and existing businesses alike. In addition, a detailed financial plan will give you a clear understanding of the resources you will need to achieve your goals. By following these tips, you can write a successful car rental business plan that will help you launch and grow your business.  

Finish Your Car Rental Business Plan in 1 Day!

Wish there was a faster, easier way to finish your car rental business plan?

With our Ultimate Car Rental Business Plan Template you can finish your plan in just 8 hours or less!

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How to Start a Car Rental Business

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If you’re considering starting a business in the auto industry, you have a lot of choices, including starting a car rental business.

But what exactly do you need to do to get this type of business off the ground? There are a lot of moving pieces to consider, but if you take the time to prepare and follow your state and local guidelines, your road to a successful car rental business can be smoother than most.

To help you prepare, we’ve created this guide on how to start a car rental business. Read on to learn everything you need to know.

car rental business plan malaysia

Step 1: Pick a type of car rental business

Before you can start your car rental business, you need to know what type of business you want to own. You might want to own a franchise, build your own brand, purchase an existing business, or work with a car dealership.

Each type of car rental business has its pros and cons, you just have to find the one that’s right for you. Let’s take a closer look at some of your options.

If you decide on a car rental franchise, you will purchase the rights to use the brand name and business model of an existing car rental business. Options for a car rental franchise include Hertz, Dollar Thrifty, Enterprise, Budget, and many others. There are disadvantages and advantages to franchising that you’ll want to consider before taking the leap.

One of the benefits of starting a franchise is the simplicity of setting up the business. While there might be a higher cost to entry, you get the added support of a well-known and successful brand name, as well as guidance as you launch and grow your location. Plus, you have franchise financing options to help relieve some of this burden.

The drawback to owning a franchise is that you lose some autonomy over your business and you may face some higher costs—the initial franchise fee alone can be tens of thousands of dollars. As well, the franchisor will have a degree of control over your business decisions, since each franchise location will more or less follow the same model.

Another option for how to start a car rental business is to set up an agreement with a car dealership to offer rentals to customers who bring in their cars for repair.

This type of car rental business offers a very limited pool of customers to work with, but it also means that you don’t need a large fleet of cars to get started, which can lower the initial cost of starting your business.

Independent small business

One of the advantages of starting your own small business is that you’re not beholden to anyone. You get to make decisions that are best for you and your business. With that added power, comes added responsibility, though. If you’re the sole owner of your business, you’re also on the line for any problems the business has.

You’ll need to build your brand from the ground up and find customers while competing with the big names (like the franchises we mentioned above). Plus, you’ll need a substantial cushion of cash to support your initial purchases and operations.

Existing business

If you don’t want to build a business from the ground up, but you don’t like the restrictions that come with a franchise, you might consider buying an existing independent car rental business whose owners are looking to sell.

The benefit of buying an existing rental car business is that many of the basic business structures are already in place and there’s likely a loyal customer base as well.

One of the pain points of purchasing an existing business is the research it requires. Plus, you’ll need to figure out if the business is successful because it fills a market need in an otherwise underserved market, or if its success depended on relationships built by the previous owner.

How much do you need?

with Fundera by NerdWallet

We’ll start with a brief questionnaire to better understand the unique needs of your business.

Once we uncover your personalized matches, our team will consult you on the process moving forward.

Step 2: Determine your target audience

Another factor you need to consider when thinking about how to start a car rental business is what type of customer you plan to serve.

The target audience of your rental car business could be:

Loaner cars for a car dealership or auto mechanic

Long-term rentals

Short-term rentals for business travelers

Ensuring that there is, in fact, a market need for your business is the first step. And beyond that, you can determine who your target demo is by looking at your location and needs of the local population. Once you have this demo in mind, you can better inform your business plan, marketing efforts, and more.

Step 3: Write your business plan

Now that you know what kind of car rental business you plan to start and who you’ll serve, you’re ready to write your business plan. A business plan is essential for both you and any potential investors or partners you may work with down the line.

When writing your business plan you’ll want to lay out a plan for how you will transform your idea into a profitable company. This will involve detailing the type of car rental business you’re starting, what products and services you’ll offer, what fees you’ll charge, how much of your own money you plan on putting into the business, how much funding you’ll need, an outline of your marketing plan, and financial projections for the next few years. By taking the time to think through all of these steps, you’ll essentially create a roadmap that you can consult throughout the startup phase of your business to help keep you on track.

Step 4: Register and license your business

With this internal work completed, it’s time to complete some external processes to legally create your company. This includes choosing a business entity and registering it with the state in which you’ll operate your car rental business. The specific registration process will vary depending on your state, but this can typically be completed online through your secretary of state or chamber of commerce by filing the appropriate forms and paying a nominal fee.

Common business entities include sole proprietorships, LLCs, and corporations. While a sole proprietorship is the easiest entity to set up (as it does not need to be registered at all), this is likely not the best choice for a car rental business, as you will be exposing your personal assets to any legal action taken against your business. An LLC or corporation will lower this risk and separate your business and personal assets.

Next, you’ll likely need to obtain the appropriate business licenses and permits through your state and local agencies. If you have not consulted with a business attorney yet, this is a good time to do so to ensure you’re properly licensed to operate a car rental business. You should also obtain the appropriate business insurance to make sure your business will be covered in the event of accidents, natural disasters, and more.

Step 5: Get your finances in order

You’re almost ready to open your (car) doors, but before you do that, you’ll need to get your finances in order. Different types of business require varying amounts of upfront costs, but in the case of a car rental business, you will likely have steep startup costs, from purchasing a fleet of cars, to leasing the lot and storefront, to employing mechanics, to insuring the entire operation.

Open a business bank account and credit card

Even if you’re using your personal money to fund the launch of your business, you’ll still want to open a separate business checking account and business credit card . Once you’ve done this, make sure to only conduct business-related transactions with these accounts. Not only will this make things easier come tax time, but it will also reinforce the separation of your business and personal assets in the event of a lawsuit.

You will likely also want to obtain an employer identification number, or EIN, which is like your business’s version of a social security number. This number will be used to open your business bank accounts and will also help you start to build business credit, which will be necessary if you seek outside funding.

Look for outside funding

In addition to the startup funding that you might have saved to start your car rental business, you can look for outside funding to supply additional money. There are many different types of business loans to choose from—from term loans to lines of credit to equipment financing—so be sure to find the one that’s right for you.

A business auto loan can help you finance your fleet of cars, while more broad equipment financing may help you finance the computers and other equipment your business will need to operate. This type of financing is generally easier to qualify for since the equipment you buy with the loan also serves as collateral.

Step 6: Find the right location

Once you’ve organized your finances, it’s time to find where you’ll operate your business. There are several factors to consider, chief among them being the size of the property and its proximity to other businesses or services. For example, if you’re looking to work with business travelers, you need to be located near the airport.

Step 7: Create a rental contract

One of the most important documents for someone who will be operating a car rental business is the rental contract.

The rental agreement is a contract between the rental car company (you) and the customer who is renting the car. This contract will cover liabilities, what happens in the case of an accident, and an explanation of who is responsible for what. To make sure your rental contract is fully protecting your business and your customers, you should run this by a legal professional who has experience with businesses in the car rental industry.

Step 8: Build your operations team

Once you have a space to operate your car rental business, you need employees and a support system to operate the business. You might need employees to run the front office and answer phones, an accountant to track your numbers, and mechanics to maintain your car fleet.

Beyond finding the right people, you will also need to understand your responsibilities as an employer, including what types of insurance (like workers compensation and unemployment) you’ll need to obtain.

Step 9: Create an online presence

A must-do for any business is to establish an online presence so customers can discover your business. In addition to a business website, you should consider setting up pages on business review sites such as Yelp and Google, as well as social media pages where customers can contact your business with questions and leave reviews for other potential customers to see.

This will both establish your business’s brand, as well as attract new customers. After all, if no one knows your company exists, you can’t expect to have much business.

Step 10: Provide exceptional service

All of your planning and preparation may be behind you, but your work is far from over. In order to make your business profitable you need to attract and retain customers. To do this, you’ll want to provide your customers with a high-quality product, stellar customer service, and build a strong relationship with your local community.

If you provide an exceptional service that people can trust, word will soon spread and you’ll be turning a profit in no time.

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The bottom line

When you’re just learning how to start a car rental business, the number of steps that you need to take and details that must be accounted for can feel overwhelming. But with some patience and attention to detail, you can make your car rental business a reality.

On a similar note...

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Renting a Car in Malaysia in 2024: All you need to know

Renting a Car in Malaysia in 2024: All you need to know

Right in the middle of lush green hills and tropical jungles, you’ll find bustling cities and beautiful colonial towns – welcome to Malaysia . This incredibly diverse country is a cultural melting pot worth visiting on any trip through Southeast Asia. It’s got incredible landscapes and tropical islands, as well as delicious fusion cuisine and incredibly friendly people. Discover all of Malaysia by renting a car.

  • How to rent a car?
  • Requirements
  • Is it easy/safe to drive?
  • Tips for renting
  • Price for a rental car
  • Where to rent a car?

How to rent a car in Malaysia

Although Malaysia’s public transport has improved in recent years, the connections between locations still have their issues. The journeys often take long, include delays, and transportation is known to get crowded. Therefore, many locals, as well as tourists, prefer to travel by car instead. Renting a car in Malaysia allows you to travel without depending on other schedules and is a great way to explore the beautiful country at your own pace.

We recommend to rent a car in Malaysia through Sunny Cars with free cancellation and insurance included. Book your rental car here .

rent a car in malaysia

What do you need to rent a car in Malaysia? 

When you rent a car in Malaysia, you’ll need to bring the following documents with you:

  • Your driver’s license from your home country
  • Your ID (passport) 
  • A Credit card in your name
  • An International Driver’s Permit (IDP)

To be able to rent a car in Malaysia, you’ll have to be at least 23 years old and have had your driver’s license for at least one year. All drivers must provide a valid driver’s license, a passport, and a credit card to make the payment and hold a deposit. Anyone with a valid driver’s license can drive in Malaysia as long as their license is accompanied by a version in English or Malay (International Driver’s Permit). You can arrange an IDP here , which costs only 15 USD. 

rent a car in ipoh malaysia

Rental car insurance in Malaysia

When renting a car in Malaysia, there are many types of insurance offered by your rental agency. Often, one or more of these is already included in the car rental rates, such as a Collision Damage Waiver (CDW). This basic insurance should also cover you from paying the excess deductible.

It’s important that you carefully read through your car rental agreement before booking to be absolutely sure. If you want to add additional insurance, make sure to check with your credit card company first whether they do not already cover you. Your credit card company might cover rental car damages associated with accidents, for example.

Tip: Keep all your documents with you in the car when driving: valid driver’s license, ID, registration, and insurance papers. This way, in case the traffic police stop you, you’ll have everything you need to show. Note that your passport must have an entry stamp that is no more than 90 days old. 

car rental malaysia

Is it easy to drive in Malaysia?

As a holiday destination, Malaysia remains a bit under the radar compared to its neighbors Singapore and Thailand . However, it’s full of beautiful surprises and has a well-developed infrastructure, which makes for an effortless travel experience. 

Read our Malaysia Travel Guide.

driving in malaysia

Roads and signs

Diverse Malaysia is a great country to explore by rental car. It has a high-quality road system with good infrastructure and frequent road signs. In fact, this well-maintained road network is often considered one of the best in Southeast Asia. 

rent a car in malaysia georgetown

In Peninsular Malaysia, you can easily get to every sight due to the good roads. The same goes for both states in Borneo but mainly between the bigger cities. If you want to explore outside these areas, you can expect the roads to be less maintained. There are many one-way streets in cities such as Kuala Lumpur, and though convenient, you can expect more traffic and a longer journey.

Tip: Unless you’re familiar with the roads in the country, make sure you have a good road map or GPS to navigate. Google Maps and Waze App are both great options when driving in Malaysia. 

rent a car ipoh malaysia

The maximum speed limit on the Malaysian highway (expressway) is 110 km/h. On the roads in the mountains and near residential areas, you can drive a maximum of 90 km/h. And lastly, the maximum speed limit in the cities is 60 km/h. Try to stick to the speed limits, as there are frequently mounted speed cameras on every type of road in Malaysia.

Note: Due to its past as a British colony, another important rule to remember when driving in Malaysia is that you drive on the left-hand side of the road!

rent a car kuala lumpur malaysia

Malaysia also has an extensive toll network connected to most of the country’s highway system. If you’re traveling between major cities such as Kuala Lumpur and Penang , most roads will include a small toll fee (e.g., RM 1.20 / 0.30 USD). 

You can conveniently pay the tolls with cash or with a prepaid card like Touch ‘n’ Go or SmartTag. Depending on your route, you might have several instances where you pay a toll. Therefore, the easiest way is to have some small cash ready in your car. The booths on the far left side are often cash only, recognizable by the signs Tunai (cash) or Sahaja Tunai (cash only). Otherwise, you can buy the prepaid card at a local grocery shop or gas station for RM 10 and use the Tap ‘n’ Go lanes. To re-upload, you can find specific lanes at the toll booths on selected highways.

Also read: Best Things to do in Cameron Highlands .

car rental malaysia cameron highlands

Safety of driving in Malaysia

Renting a car in Malaysia and driving through the country is generally safe. Malaysians are considered better drivers than other people from Southeast Asia; however, not all follow the traffic rules. Some merge into lanes or turn without notice, for example. It’s, therefore, important to always look around you when making a maneuver. Other than that, drivers drive relatively calmly, and traffic often runs a little slower.

Fun fact: The locals love to drive, with a whopping 93% of households owning a car. This makes that Malaysia has the third-highest rate of car ownership in the world.

kuala lumpur car rental malaysia

Asian countries are also known for their many motorcyclists on the road. This is something to keep in mind when renting a car in Malaysia, especially in major cities. Make sure you’re careful with the blind spots around your car and use your signals and mirrors when changing lanes. As long as you stay calm, take your time, and know how to drive in a big city, everything will be fine. 

Tip: If you’re involved in an accident, make sure to report it at a local police station as soon as you can. It’s best to be the first person there, so you avoid false accusations and a possible fine upon leaving the country. Your rental agency will help you with this. 

safe driving car rental malaysia

Driving on Langkawi  

The beautiful archipelago in northern Malaysia, Langkawi , is a must-visit destination when exploring the country. You could easily spend an entire week on the main island, discovering hidden waterfalls, pristine beaches, and lush jungles. Though you can easily travel the island by taxi or motorbike, with a car, you can cover the most ground. 

Travel Insurance Don't forget a travel insurance for your Malaysia trip! Heymondo covers medical emergencies, theft, delays, cancellations, lost luggage, and more, with 24/7 worldwide assistance and medical chat. As a Salt in our Hair reader, we've got you 5% off! Check Heymondo here

Driving on Langkawi is fairly relaxed, with low traffic volume, especially outside bigger towns. The roads are in fairly good condition, and the same traffic rules apply. As it’s an island, you can drive from end to end within just 30 minutes.

Read more: Things to do in Langkawi, Malaysia .

driving langkawi car rental malaysia

Top tips for renting a car in Malaysia

1. getting gas.

Petrol stations in Malaysia are frequent and easy to find. About every 50 – 100 kilometers, there’s one along the highway, often combined with a large rest point, restrooms, restaurants, and even some shops. 

Renting a Car in Malaysia in 2024: All you need to know

Fueling is either done by yourself or by one of the employees. You can pay with cash at the counter, where you also tell the cashier which pump you’ll use and how much fuel you need. If you’re ever in doubt about what type of fuel your rental car needs, look for the sticker that indicates that. You can typically find this on the car key, dashboard, or fuel door. Petrol costs about RM 2.05 per liter (0.45 USD), which is the most affordable price you’ll find in Southeast Asia.

car rental tips kuala lumpur malaysia

2. Be mindful when parking

Parking in Malaysia can be quite an adventure, especially in big cities like Kuala Lumpur. In popular areas, you can either park on the street or in a parking lot, which both require payment. The exact rules and price depend on where you are. In Georgetown, Penang, for example, you need to get a voucher to park on the street, but other areas might work with a parking meter instead. If you’re ever in doubt, you can always ask the parking attendants. You can find them near parking lots, and everyone speaks really good English. 

Tip: A lot of hotels offer complimentary parking. If you’re traveling through Malaysia, make sure to check this before booking your next hotel. This is super convenient and will ultimately save you some money.

ipoh parking car rental malaysia

You’ll notice that locals sometimes park wherever they want, but that’s not without the risk of a fine. Try to park your rental car in covered spots so the car doesn’t get too hot, and never leave your windows open – monkeys will get in there and take your belongings! 

malacca rent a car malaysia

3. Check the car and your contract

When you pick up your rental car in Malaysia, make sure to do a walk around and check if everything’s there. Try to point out all the existing damages to the rental agent and record them. This is to make sure you don’t get charged for any pre-existing damages. Do the same when you return it, especially if it’s at a drop-off location outside an office. 

Make sure to also thoroughly check your rental agreement and see if there are no hidden fees or rules. A mileage limit could be included there, for example, though most rental companies offer unlimited free kilometers. 

Get a travel insurance for your trip because it covers costs for a stolen or damaged rental car or in case of an accident.

malaysia car rental

How much does a car rental in Malaysia cost?

Renting a car in Malaysia is quite affordable, with a daily cost between 14 – 50 USD a day. The price depends on the type of car you want to rent and the duration of your rental. A bigger car or automatic vehicle costs more than a smaller economic car, for example. Renting a vehicle for a longer period usually also decreases the daily price, which particularly applies during the high season. You’ll have the best price per day when you book for at least one week. 

car rental costs malaysia

Prices are often also the lowest when you pre-book online instead of in a rental office. The further you do this in advance, the cheaper the rental gets. When booking close to the departure date, the prices are often much higher. Note that the price mentioned on the rental car websites is usually not the final price and that you can expect a few extra dollars for booking fees and tax.

malaysia rent a car penang georgetown

Getting the right vehicle 

Most rental cars in Malaysia are fairly new and modern. Depending on your itinerary or company, you have differently-sized vehicle options to choose from. If you’re traveling with just a few people, a small economical rental car is the perfect option to zoom across Malaysia with. However, if you’re looking for something a bit bigger, there are plenty of options to book. When picking up your rental car, there’s sometimes still room to negotiate. You don’t need a 4×4 vehicle when driving through Malaysia. 

penang streets car rental malaysia

Where do I rent a car in Malaysia?

There are many good car rental companies in Malaysia to choose from. The best way to see all your options is to browse and book online in advance. Reserving in advance ensures that you get the car you want, possibly for a lower price. 

where to rent a car malaysia

If you haven’t booked online, then popular locations to rent a car from are Kuala Lumpur International Airport or several locations in downtown KL. However, it’s also not uncommon for your rental car to be dropped off and picked up from your hotel at no extra cost. One-way rentals in Malaysia are allowed and often free of charge as long as you’ve rented for at least three days. This is convenient if a complete round-trip wasn’t part of your Malaysia itinerary. 

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Best Things to do in Cameron Highlands, Malaysia

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What is GoCar and how does it work?

GoCar Malaysia is a popular car sharing platform that allows its members to rent cars by the hour or day using the GoCar mobile app or website. Unlike traditional car rental services, GoCar works on a membership basis where all members are part of the car sharing community.

By following guidelines and treating the car as if it’s your own, you can help us keep our rates competitive.

To get started, simply register to become a member and #TakeGoCar today!

What do I need to be a GoCar member?

To become a GoCar member in Malaysia, you need to meet the following requirements:

  • You must be between 18 to 75 years old.
  • You must have a valid driver's license.
  • You must have a credit/debit card.
  • You must have a Malaysian phone number.

For non-Malaysian residents between 18 to 75 years old, you need to have a valid passport, an International Driving Permit (IDP), and a driving license issued from your country of origin.

Please note that GoCar reserves the right to decline applications that do not meet certain requirements, and you can refer to the Member Terms & Conditions for full details.

How do I book a Round Trip GoCar?

Booking a GoCar is easy and convenient:

  • Log in to your GoCar account on our app or mobile site
  • Choose your preferred date and time
  • Select a car
  • Make payment with your credit or debit card
  • Voila! Your reservation is confirmed, and you can view your trip summary in "My Bookings".

Want even more flexibility? Try our "Free Floating" car option.

How is Free Floating different from Round Trip bookings?

Experience ultimate flexibility with Free Floating - no need to book in advance like Round Trip. Simply launch the app and start your journey whenever you're ready. End your trip wherever and whenever you want, and pay only for the time you use, down to the minute.

What is GoCar doing to ensure my safety?

To ensure your safety, we have implemented the following protocols:

  • We have increased our scheduled maintenance on all cars.
  • Our ground staff have been trained with new hygiene and cleanliness protocols for routine maintenance and sanitization.
  • In the event of a COVID-19 suspect/patient coming into contact with one of our cars, we will immediately deactivate, quarantine, and professionally sanitize the vehicle.

What are the benefits of Drive Now Pay Later?

When Using GrabPay as a payment method, comes with the following benefits:

  • 4 months installment split.
  • 0% Interest when paid on time.
  • Earning GrabPoints for your spending.

What is GoCar Garage?

GoCar Garage is your all-in-one digital solution for car service and maintenance needs, available exclusively on Malaysia's top on-demand mobility platform, GoCar.

How do I book an appointment for my car?

Getting your car serviced and maintained has never been easier with GoCar Garage.

  • Download and log in to the GoCar app, click on “Car Repair & Maintenance”
  • Select your preferred garage
  • Choose the service you need
  • Select your available service date & time
  • Voila! Your appointment is made, and you can view your appointment details in "My Bookings".

If, for any reason, your selected garage is unable to accommodate you, don't worry. Wait for a representative to contact you with an alternative date and time. Then, simply cancel your original appointment and book a new one with the newly agreed details.

What service packages are available?

We offer three pit-stop service packages for your convenience, each including oil filter, drain washer, free car wash, and free basic sanitization. Choose from:

  • Mineral Package (RM98): with mineral engine oil
  • Semi Package (RM128): with semi-synthetic engine oil
  • Full Package (RM198): with fully synthetic engine oil

*Service package costs may vary if your vehicle needs more than 4 liters of engine oil.

What are the benefits of using GoCar Garage?

At GoCar Garage, we offer a range of solutions that you'll appreciate, including:

  • Affordable servicing options with a choice of 3 quality engine oils.
  • 2 hours of free GoCar Sharing usage.
  • GoValet pick-up service for hassle-free servicing.
  • Trained technicians experienced in managing various makes and models.

How is the pick-up and drop-off process for GoValet?

GoValet is our hassle-free pick-up and drop-off service for car servicing, provided by our licensed partners at Bateriku.

  • After booking your GoCar Garage appointment via the GoCar app, proceed to select GoValet as an additional service.
  • Before the pick-up time, the app will send you an SMS reminder.
  • Our team will contact you before heading towards the pick-up address to ensure your availability when handing the car over.
  • Once our team arrives, an Appointment Letter will be shown by them as proof.
  • Our team will then complete the Inspection Checklist and get your sign off.
  • If any major changes are needed for the car, our team will inform you of the new return date/time.
  • Our team will contact you before leaving the garage, ensuring your availability to receive the car.
  • Our team will send the car to the customer's location, hand over the car to you, and get the sign off on the Inspection Checklist (Recipient section).

Do I get usage of a GoCar while my car is being service?

When using GoCar Garage, you get access to GoCar free of charge for 2 hours. Subsequent usage is chargeable. Here's how it works:

  • Once your GoCar Garage booking is confirmed, an email with a unique promo code for a FREE 2-hour usage of a GoCar will be sent to you via email.
  • Ensure to sign up as a GoCar member before your service appointment (up to 24 hours needed for new member sign up).
  • Book a "ROUND TRIP" and select your booking date and time. Key in the promo code and start your trip.

What is GoCar Subs?

GoCar Subs is the debt-free way to "own" a car. Our car subscription service provides a hassle-free alternative to traditional car ownership.

What is a car subscription?

Car subscription allows you to access a car of your choice by paying a monthly fee. At the end of your subscription term, you can choose to purchase the car, return it, or continue with another subscription.

Our car subscription service offers benefits that cater to consumers' fast-moving lifestyles, including:

  • Fast application assessment
  • No need for hire purchase loans
  • No long-term lock-ins or interest rates
  • No hefty down payments
  • No car depreciation concerns.

Our affordable all-inclusive fees cover access to the car, insurance, road tax, regular servicing fees, and 24/7 nationwide roadside assistance.

How do I sign up?

  • Sign up for a GoCar account and clicks "Subscription"
  • Choose a car
  • Click "subscribe" and provide your details
  • Upload the required documents based on your subscription plan
  • You'll receive a status update within 24-48 hours
  • Make your payment - monthly subscriptions require a security deposit and a one-time fee, while 12-36 month subscriptions require a security deposit and first-month payment
  • Once payment is made, your car will be ready within 7-21 days depending on your subscription plan.

Who is eligible to apply for GoCar Subs?

GoCar Subs is open to all Malaysian and international residents(T&C apply), including companies, who must be between 18 to 65 years old and possess a valid driving license.

What are the categories of models available?

GoCar Subs offers a streamlined pricing system with 8 categories of vehicles, making it easy for customers to select a car within their budget. Our categories and starting prices are as follows:

  • Econ: RM899
  • Sports: as listed on GoCar Subs website
  • Base: RM1,199
  • Plus: RM1,599
  • Exec: RM1,899
  • Work: RM2,099
  • Luxe: RM2,499
  • Electric: as listed on GoCar Subs website

*A mandatory CDW fee is applicable on top of the monthly payment.

Can I swap vehicles in between my subscription plan?

With our new SWAP plan, subscribers who have committed to a period of 12 months or longer can swap their car up to twice a year, regardless of vehicle category, for a small fee of RM250 per swap.

  • Before swapping your current vehicle, it needs to be used for a minimum of 3 months.
  • Your security deposit and monthly charge will be changed accordingly.
  • This plan is not applicable to Weekly, Monthly & 6 Months subscription.

Can I terminate my Subscription early?

Subscribers are required to adhere to their subscription period as per contract.

If you’re unsure, it is best to select a shorter subscription period before renewing to a longer subscription term. In the case whereby early termination is needed, a penalty fee will be imposed, up to the remaining value of the contract term.

If you need any assistance, contact us at [email protected] or contact us at 1800-18-8663 for assistance.

I have foreign driver’s license. Am I eligible to subscribe?

Yes, but the requirements vary depending on the following:

1. Weekly and Monthly Plans (short term plans):

  • Valid license accompanied by an English or Malay translation with the right driving class
  • Valid International Driver’s Permit
  • Valid Malaysian Driver’s License

*Your home country's driving license (not translated) will not be applicable.

2. 6/12/24/36 Months Plans (long term plans):

  • Valid Malaysian Driver’s License.

What is GoEV?

GoEV is our newly launched electric vehicle service , available for GoCar Sharing - Round Trips where you pick up and drop off the car from the same location.

GoEV offers the renowned Nissan Leaf where every day Malaysians can experience an electric vehicle.

What are the GoEV Share rates?

Our rate for Nissan Leaf will be starting RM17.90/ hour and RM179 for a daily rate. The longer you book, the more savings you enjoy.

Promotions available from time to time. View the GoCar app for the latest offers.

What EV cars do you have in your fleet?

We currently have the latest generation Nissan Leaf available.

The Nissan Leaf has been a global leader in electric mobility with more than 500,000 units sold worldwide since its launch. The Nissan Leaf is compact, 100% electric and offers instant acceleration with a host of advanced features you’ll be sure to appreciate.

Where can I find a GoEV zone?

We are starting off in Klang Valley , and you can find the active zones directly on the GoCar mobile app.

Some of our partner locations include - Avenue K in KL City Centre, MyTown Shopping Centre Cheras, GoCar Petaling Jaya and more.

Click on Round Trips to view all the locations available.

Launch the GoCar mobile app now.

How far can I travel with a full charge on the Nissan Leaf?

The distance that you can travel varies depending on a variety of factors, including road conditions, driving style and more.

Theoretically, a full charge for the Nissan Leaf should total approximately 311km based on New European Driving Cycle ( NEDC test method - combined cycle).

*Having said that, we strongly recommend ensuring to proactively charge your GoEV. Do not wait till the last minute.

How do I start my GoEV trip?

Starting a GoEV trip is just like a normal GoCar Share booking . You can unlock the car 10 mins before your reservation.

1. Launch the GoCar mobile app , and click start your trip via GoCar mobile app 2. Proceed with the usual car photo reporting process 3. Push the EV cable button located inside the car (driver right side) and then you can unplug the EV charger . Put the EV cable back at the EV charger 4. Check to make sure you have the ChargEV card and the EV cable in the car boot, so you can access ChargEV chargers located nationwide.

Will my GoPocket Points expire?

Yes, all GoPocket Points will expire on 31st December every year, except for the GoPocket Points that are purchased via the app.

*You may refer to your app under 'GoPocket' to check how many points will expire.

How do I buy GoPocket points?

1. Tap on the menu icon 2. Tap on GoPocket 3. Tap on Buy Points 4. Select one of the options 5. You’ll be redirected to make payment to complete your purchase

Will my purchased points expire?

No. Rest assured that your remaining points are safely tucked in your GoPocket.

*However, if your GoPocket points are earned via refunds or reimbursements, do note that your points will expire by 31st December of the year.

Need Assistance?

for anything related to your GoCar experience:

Customer Hotline

1300-30-2633

[email protected]

Operation Hours

24/7 Support Service

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car rental business plan malaysia

Malaysia car rentals

Search hundreds of rental car sites at once for car rental deals in malaysia.

Save up to 35% Compare multiple travel sites with one search.

Free to use There are no hidden charges or fees

Filter your deals Filter by car type, brand and more. Instantly customise your results.

Book with flexibility Use our "free cancellation" filter for maximum flexibility at no extra cost.

Cheap car hire in Malaysia

Top tips for hiring a car in malaysia.

  • If you love to drive, then you are sure to enjoy driving in Malaysia because it has one of the most extensive road networks in Southeast Asia. You may not care for the fact that many of the highways leading to and from them have toll stations, so get yourself a "touch and go" card if you travel them often because once you can escape city limits, there are thousands of miles of road to explore.
  • It is fortunate that many of the hotels in the capital city of Kuala Lumpur offer their guests complimentary parking, otherwise finding space in the city can prove to be extremely difficult due to sheer number of cars on the road. There are municipal car parks as well as parking meters and if you use a car park make sure your ticket is properly displayed or you could be subject to a fine.
  • The use of speed cameras by the authorities is well known to the locals in Malaysia so sticking to the limit is always a great idea. The blood alcohol level in the country is the same as for many cities in the United States (80 mg), however you should still exercise caution if you choose to rent a car in Malaysia.
  • If you’ve got a few hours to spare, it’s worth driving from Kuala Lumpur to Singapore or vice versa. From Kuala Lumpur you can pick up the E37 from Jalan Sunga Besi which will connect you to the AH2 and you can follow it from there all the way south to Singapore. Be sure to plan your trip carefully using a good map or turn on your GPS and enjoy the ride.
  • 25% of our users found rental cars in Malaysia for RM 136 or less
  • Book your rental car in Malaysia at least 1 day before your trip in order to get a below-average price
  • Off-airport rental car locations in Malaysia are around 6% cheaper than airport locations on average
  • Economy rental cars in Malaysia are around 31% cheaper than other car types, on average

FAQs about hiring a car in Malaysia

How much does it cost to hire a car in malaysia.

On average a car hire in Malaysia costs RM 193 per day.

What is the most popular car hire in Malaysia?

Economy (Proton Saga or similar) is the most frequently booked car hire type in Malaysia.

What is the cheapest car hire company in Malaysia?

In the past 72 hours, the cheapest car hires were found at Avis (RM 62/day), Paradise (RM 83/day) and Galaxy Asia Car Rental (RM 85/day).

How can I find car hires near me in Malaysia?

Take a look at our extensive car hire location map to find the best car hire deals near you.

Where should I hire a car in Malaysia?

Based on car searches on KAYAK, the most popular cities to hire a car in Malaysia are Kuala Lumpur (68% of total searches of users looking to hire a car in Malaysia), Kota Kinabalu (13%) and Penang (6%).

How much does it cost to hire a car for a week in Malaysia?

On average a car hire in Malaysia costs RM 1,154 per week (RM 165 per day).

How much does it cost to hire a car long term for a month in Malaysia?

On average a car hire in Malaysia costs RM 4,947 per month (RM 165 per day).

What is driving like in Malaysia?

The law requires that you drive on the left side of the road in Malaysia and all children must wear a seatbelt while the vehicle is in motion. Children under 4 years of age are forbidden to use the front passenger seat and congestion should be regularly expected due to the high volume of vehicular traffic in Malaysia.

How old do you have to be to hire a car in Malaysia?

All the major rental car companies require that you must be at least 23 and not older than 65 and that you must have been driving for at least 12 months to rent a car in Malaysia. In addition to a valid US driver’s license you will also need to acquire an International Driver’s Permit by the time you arrive in the country to pick up your rental car.

How much does petrol cost in Malaysia?

Petrololine prices at the pump are about 2,08 MYR (0.51 USD) per liter and approximately (1.93 USD) per gallon which is actually cheaper than in the United States on average. For diesel driven cars, the prices remain very competitive with a liter costing 2,18 MYR (0.54 USD) and 2.03 USD per gallon.

What are the speed limits in Malaysia?

Before you set out to enjoy the miles of roads that Malaysia has to offer, take a note of the speed limits that must be observed on the highways and byways. The fast speeds of 110 km/h (68 mph) are reserved for highways and motorways with intermediate speeds of 90 km/h (about 56 mph) in rural areas and the lowest speed of 60 km/h (37 mph) when you are traveling within cities and well populated areas.

Car rental directory

Agtran car hire locations in malaysia.

38 Locations See all locations

Green Matrix car hire locations in Malaysia

37 Locations See all locations

KK Rent A Car car hire locations in Malaysia

31 Locations See all locations

Hawk car hire locations in Malaysia

22 Locations See all locations

Hertz car hire locations in Malaysia

17 Locations See all locations

Merge Car Rental car hire locations in Malaysia

16 Locations See all locations

Prima Odyssey car hire locations in Malaysia

Galaxy asia car rental car hire locations in malaysia.

15 Locations See all locations

keddy by Europcar car hire locations in Malaysia

Mayflower car hire locations in malaysia, avis car hire locations in malaysia.

14 Locations See all locations

Europcar car hire locations in Malaysia

13 Locations See all locations

Good to know

When to book a rental car in malaysia, car hire locations in malaysia.

  • Kuala Lumpur car rentals
  • Malacca car rentals
  • Johor Bahru car rentals
  • Kota Kinabalu car rentals
  • Ipoh car rentals
  • George Town car rentals
  • Kuching car rentals
  • Kota Bharu car rentals
  • Shah Alam car rentals
  • Port Dickson car rentals
  • Kuantan car rentals
  • Kuala Terengganu car rentals
  • Petaling Jaya car rentals
  • Genting Highlands car rentals
  • Langkawi car rentals
  • Cyberjaya car rentals
  • Kajang car rentals
  • Pantai Cenang car rentals
  • Sepang car rentals
  • Alor Setar car rentals
  • Seremban car rentals
  • Bayan Lepas car rentals
  • Sandakan car rentals
  • Kuah car rentals
  • Seri Kembangan car rentals
  • Putrajaya car rentals
  • Bukit Mertajam car rentals
  • Puchong car rentals
  • Miri car rentals
  • Klang car rentals
  • Pangkor car rentals
  • Subang Jaya car rentals
  • Kampung Baharu Nilai car rentals
  • Sungai Petani car rentals
  • Penang car rentals
  • Sibu car rentals
  • Bandar Baru Bangi car rentals
  • Batu Pahat car rentals
  • Butterworth car rentals
  • Kulim car rentals
  • Tawau car rentals
  • Ampang car rentals
  • Bintulu car rentals
  • Rawang car rentals
  • Skudai car rentals
  • Batu Caves car rentals
  • Kota Damansara car rentals
  • Sungai Buloh car rentals
  • Labuan car rentals
  • Manjung car rentals
  • Kuala Perlis car rentals
  • Senai car rentals
  • Balakong car rentals
  • Taman Melawati car rentals

Popular car rental locations

  • Borneo car rentals

The rates displayed include all taxes and fees for hire cars for the class listed and were found by KAYAK users in the last 48 hours. Offers are subject to change and may not be available on all car hires listed or dates of travel. Some hire car providers charge additional fees for other services (GPS, infant car seats, etc.). Please check the website of the respective hire car provider.

Helmi Hasan

Helmi Hasan

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[Business Idea]: Starting a Shoplot Car Wash Business in Malaysia

car rental business plan malaysia

To read this article in Bahasa Melayu, click here .

In February 2020, I was scouting around for a new entrepreneurship venture.

Learning from my mistakes from my previous  Airbnb business  and the current economic constraints due to Covid-19, I think it’s a wise idea to avoid fads and go back to basics.

In this article, I will be sharing with you my observations on opening a shop lot based car wash business in Malaysia:

3 Reasons Why Car Wash Business is Attractive

Estimated car wash revenue.

  • What is the Car Wash Set Up Costs?
  • What is the Car Wash Monthly Running Cost?
  • Should you Buy an established car wash instead?
  • Car Wash Business Risks

Let’s begin with the summary of my observations & findings:

Car Wash Business Key Observations

Reason 1 : According to statistics , there’s one car for almost every 2 Malaysian. Malaysia has the second highest car ownership ratio in Southeast Asia after Brunei.

That mean’s there’s no shortage of cars to wash:

car rental business plan malaysia

Reason 2 : High demand . Try and wash your car anytime during weekends, and there’s almost always a queue.

Reason 3: No Gimmick Business . Cleaning cars for profit. The simplicity of the business model is attractive to me.

I know a person who knows another person who operates a car wash. He’s kind enough to talk to me about how to set one up of my own.

Here are my findings and observations on how to start and operate a car wash business in Malaysia:

Here is a typical price list for the average car wash in Malaysia:

The regular car washing will be your volume seller. Wash 10 cars a day will bring your total revenue to RM 3,600 a month. That’s not a lot at all.

The real money is in the upsell : interior cushion cleaning, polishing, and waxing.

So let’s make a realistic assumption, that you can polish & interior clean 1 car each day. That’s (RM 300 + RM 120) x 30 days = RM 12,600 extra revenue a month.

The total estimated monthly car wash revenue: RM 3,600 (car wash)+ RM 12,600 (upsells) = RM 16,200

What are the Car Wash Set Up Costs?

The startup cost above is pretty low for a physical shop based business. Now let’s break down the upfront costs one by one, starting with the rental:

Shoplot Rental

Here are the few criteria to consider when finding the perfect place to set up a car wash business:

  • Must be ground floor, can be an intermediate unit.
  • Cheap rent, below RM 3,000 a month. The lower, the better.
  • Location near housing areas (i.e. Kajang, Bangi, Semenyih, Shah Alam).
  • Nearby car showrooms.
  • Nearby used car lots.
  • Nearby banks.
  • Nearby tint shops.

Browsing through mudah.my for shop lots in Kajang, you can get rentals as low as RM 1,500. It’s safe to say, with a budget of RM 3,000, you’re not short of options:

car rental business plan malaysia

Assuming a max rental budget of RM 3,000 a month, you’ll be looking at a deposit of 2.5 months or RM 7,500 as a deposit .

Once you have a rough location and budget, the next business todo is to get the essential equipment.

Equipment Needed for Car Wash Business

Total equipment set up cost will be circa RM 8,400 for quality equipment that’ll last at least 2 years of daily use.

At this stage, we will only focus on equipment for car washing, and not waxing or polishing:

Avoid Cheap Online Starter Kits

I was advised to avoid starter kits that are sold on Lazada or Shopee for around RM 1k+:

car rental business plan malaysia

He said that these are usually cheap no-brand inferior products from China that will conk out in a couple of months if used on a daily business setting.

The best is to buy quality products individually:

Industrial Grade Wet & Dry Vacuum

Different than what you have at home, a wet & dry vacuum can suck in water without any problems and doesn’t need vacuum bag replacements.

Criteria to look out for when selecting one:

  • Black & Decker
  • Must be wet & dry capable
  • Tank capacity around 15 L
  • Lightweight (less than 5kg) as you’ll be moving the vacuum around

Below are 2 examples of what you can buy online:

car rental business plan malaysia

Air Compressor

The air compressor is used to power the air gun. Which is used for car detailing work:

  • Blowing dust out of cracks and crevices.
  • Blow drying hard to reach places.

car rental business plan malaysia

The compressor power must be at least 2hp . Brands are subjective, but the one that my friend used for years without any issues is Swan . It cost around RM 1,800:

car rental business plan malaysia

The water pump is what builds up the pressure to suck water from the tank and spray the car with pressurized water. Making cleaning an easy task.

Criteria to look for:

  • Electrically operated (engine power might be unnecessary).
  • A min of 3hp or 40 bar pressure.
  • Costs around RM 1,000.

car rental business plan malaysia

The bigger, the better to make sure you have enough water for continuous operations on a busy day. You’ll be looking at a min 200-gallon tank around RM 400 , including shipping:

car rental business plan malaysia

Cement Ramp

You’ll need some sort of ramp at the front and rear of your shop for your customer’s drive into and out.

You can purchase metal ramps, or hire a contractor to construct a concrete ramp.

My friend got a good deal with a close friend contractor, at around RM 200. But if you’re not that lucky, prepare a higher budget of RM 500 to RM 1 , 000 .

Carpet Cleaner

A professional grade carpet cleaner is a must if you want to be taken seriously. I was recommended this particular brand that is used by a lot of cleaning companies:

car rental business plan malaysia

If you’re starting out, you can skip this item first and get it later once you have acquired a steady stream of customers.

Possible new stream of income : You can also use this equipment to clean home carpets and sofas.

What are the Car Wash Monthly Running Costs

You’ll need a minimum total of 3 staff, 2 working in rotation. These people are often foreign workers, and possibly UN cardholder refugees from Myanmar.

You’ll most likely have to deal with their accommodation as well. Assume you are able to rent a place near your shop, or oftentimes, above the car wash itself for around RM 1,500 a month.

Cleaning Detergent (Soap & Shampoo)

Car washes typically buy the detergent in bulk, and you can get the 20kg barrel of soap from Lazada for around RM 75:

car rental business plan malaysia

Should You Buy an Established Car Wash Instead?

Alternatively, you can find out good deals on existing car washes that are advertised on sale on Mudah.my:

car rental business plan malaysia

Most of these business are sold lock-stock-and-barrel. All in, with their workers, deposits, tenancy agreements, equipment and existing client base.

Although some of these look like a really good deal, I can’t help to wonder why are these businesses for sale. Like, is there anything wrong with it? Will you be inheriting a nightmare?

Pros : Everything is set up for you, including SOP & staff. All you need to do is to take over the management.

Cons (risk) :

  • The best-case scenario is if the last owner genuinely wants to sell the business because he/she needs the money to do something else.
  • Which makes me wonder if the business is profitable, why would they want to sell it?
  • You could be inheriting a nightmare.

Car Wash Business Risks & Solutions

Key takeaway.

The car wash business is an honest, down-to-earth business.

The best is if you can set up shop near a housing area and get contract work with car dealerships & workshops.

The formula for success:

  • Setup 1 shop and refine your working SOP.
  • Achieve ROI as soon as possible, then save up 6 months of business running costs. According to my estimate earlier, this could take up to a year.
  • With additional profit beyond the ROI & savings in step #2, consider opening up another branch or franchising it.

Car Wash Video Course

If you are interested in a car wash video course, register your interest below. 

If I get enough interested people, I will create a video course, and registered people on the list will be the first to know with an early-bird discount.

I agree to receive an announcement for Balkoni Hijau’s car wash video course launch and accept the data privacy statement.

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Solo Creator

Full-Stack Digital Marketing Consultant, and HRD Corp Certified Trainer. I help businesses & Creators generate more leads and revenue through digital content marketing.

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33 comments.

Informative, detailed and thorough content. The best article on starting a car wash business out there. I usually NEVER leave a comment on any articles but here I am. You leave me no choice but to do so Amazing work!

Thanks Killa! Much appreciated 🙂

very informative. So far the best detailed and thorough sharing on car wash. Awesome! Mush Appreciated. Thank you very much.

Thank you for your kind comments 🙂

Hi, for a shop lot based car wash, corner lot better or intermediate lot better ya?

That is personal. Most businesses would want a corner lot, but the rental will be significantly higher

Read again the article bro, u might get ur answer. He said intermediate is okie too.

Really detailed! Thank you!

Thanks Juan!

Very informative with detail explanations. Planning to open shoplot car wash. Did you know which website or blog sharing business plan for car wash? Can share the link here. Thanks for sharing this info bro.

I would say this is the best and very detailed information, thanks man

Keep rocking

Thanks for the support!

I am really interested to open one. How to contact you to know further?

I am not in the business of carwashes. But I can be contacted [email protected]

How can car wash get the busines permit and license at shoplot?seem many car wash cant get the license.

Great question. Not sure about that. Perhaps a call to the local city council might help.

car wash is a extremely competitive market. what made you to take on this venture and do you know much about car or card wash before? I dont even know how to wash car. What is your advice? I’m from Sabah by the way.

Hi Lee Hoong,

I am just reporting my discoveries. Hope the post has been useful 🙂

Hi, just wanna say thank you so much for ur sharing for the steps of opening a car wash, as this was the dream of my husband to have one which previously i still have doubts and alot of question in my mind of this business as i will be giving all my money just for him to pursue his dream.After reading on this article that you have made, my mind is simply clear now and believe that he will be able to do so.I am not looking down at hime but surely need to read more before making a big mistake as honestly i have been saving for a long time, never touching it for the sake of my kids future which now since reading ur content , i am sure that he will succeed doing this,inshallah.I feel really bless to have a person like you who can actually guide and gives an honest outcomes for the business.We have learned so much from this,ur simply amazing person and may allah swt bless u with more success on your daily life.

Hi Fashmin,

Thank you for your kind comments. This article is to share my observation and research. It is intended to give my viewers a rough estimate of how to run a car wash business. Ultimately, you have to do your own research and see if you are willing to take the risks. Everyone’s personal finance, risks, and objectives are different.

Hope this helps!

Thank you so much in sharing these information in details, u are amazing, keep up the good works and u will be rewarded somday.

Thank you for your kind words, Hope it has been helpful!

Very helpful

Thanks Kavi 🙂

Thank you Helmi for the info. I had an idea of opening a car wash but I don’t have the idea how to begin. After reading your article, I decide to do more survey.

Thank you for your kind comment! Glad you enjoyed my writing 🙂

Great info. More or less got the idea to set up a car wash.

Thanks for dropping by! Share with your friends 🙂

Im about to sell my CarWash Business. After reading this, my 2nd thought was right. I need to make it work. The points given above are true. Its profitable and your are the boss. The main challenge now for me to get a loyal workers. Local are very hard to get and demanding like use degree to apply for the job, while foreigners to much issues. Also we as business owner, need to be on ground. Not invest and let people run the business. Its will be nightmare. People will treat it as their own business and not their own money…

That is correct. Any business needs to be hands-on. Can’t completely hands-off & expect it to be taken care of. The world doesn’t work that way, unfortunately.Good luck in your business & thanks for reading!

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Thank you for providing such detailed explanation and insights. Although it was published way back in Oct 2020 it’s still is a good article. Thank you so much for writing it. Hope you can write more of stuff like this

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Malaysia Marketing

Ola Car Rental Business Plan ! Ola Uber Car Owner Income

car rental business plan malaysia

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Sr. Mere pas Ertica 2012 model ka Keya Mera gadi lg jayega sr btaeye

Sir gadi khud na chlakr ola uber pr kiraye pr lg skti h kya gadi

Four sikkor kolkata me gari chalane kitna time lagega

Pune main chalegi kya ertiga

Agar ertiga jharkhand k comercial pe ho or mai delhi ya Mumbai me rah chala sakta hoo Apka jawab ka intezar rahega

Bhai ji kon si gaadi Leni chiye or kitne down payment karne padegi kitne ki aayegi…

Thanku bhai Saab 🙏🙏

Sab dizire me kam jada batate hai or kuch kehte hai ki ertiga me kam ke liye Jan pehchan hona jaruri hai ertiga me ola uber me kam bahut Kam aati hai

Permit konsa nikalna padta hai

Indica ya ediga kya bolre aap clear holoa

Bhaiya ye bataye maruti dezire vxi cng isme commercial no plate milta hai ki nhi

Aap ka number chahie mujhe baat karna driving

Bhai mujhe 9 month hua kaam kiye main ertiga car book kar sakta hu ya nhi

Commercial ertiga taxi ka ak sall maintained and documents kharcha kitna hain.

Fresher cab driver k liye ek video banao

Bahut acchi knowledge

Sir mast information.. Mai pahle Sedan me kam karungaa uper Wale ki marzi ho ya meri mahanat Safal Hui to mujhe bhi ertiga gadi Leni ha abhi toh wo possible nahi

Aashif Bhai apne baroda me sab bolte hai ki auto rikshaw aur texi ki income me koi farak nahi hai kya ye sach baat hai ? Aashif Bhai please batayye ki ek rikshaw 3 Lakh ka aur swift 900000 Lakh ki to in dono ki income same kese ho sakti hai ?

Aashif Bhai mast

And Thank you Asif bhai delhi apka with kr rahi hai welcome to delhi Asif bhai

asif bhai apki video sehi motivation milta hai ap video dalte raha kro mene bhi apse bt krke job chod di hai or ertiga book krdi hai baki upar wale ka sath mila to sab kuch sahi hoga

भाई आपको कैसे पता चल जाता है कि ज्यादतर्लोग एर्टिगा लेने की सोच रहे हैं। 👍

लेकिन भाई एर्टिगा की वेटिंग एक साल की है

1 Number information Asif bhai "bahot khoob" 👌

Sahi jankari di apne bhai

2 month huaa h booking to kra rkhi h sir aage jo bhi hoga dekha jayega

First Choice Ertiga, Nice information Ashif Bhai

Sir mere ko second me dzire ya celeriyo Alto cng me chahiye amdabad me chalani he aapki dhyan me ho to batana

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car rental business plan malaysia

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Where to stay in Moscow

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Moscow City Centre

Theatres, museums and historical sites highlight some notable features of Moscow City Centre. Make a stop by Tomb of the Unknown Soldier or Kremlin Arsenal while you're visiting, and jump aboard the metro at Okhotny Ryad Station or Biblioteka Imeni Lenina Station to get around town.

Central Administrative Okrug

If you're spending time in Central Administrative Okrug, check out sights like Tomb of the Unknown Soldier or Chekhov Art Theater and hop on the metro to see more of the city at Okhotny Ryad Station or Teatral'naya Station.

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When in Moskovskiy, you can plan a visit to Vnukovo Airport Public Museum of Battle and Labor Glory and State Memorial Museum of Bulat Okudzhava, some noteworthy sights in the nearby area.

Molzhaninovsky District

When in Molzhaninovsky District, you can plan a visit to Church of the Nativity in Cherkizovo and Ezhi Monument, some noteworthy sights in the nearby area.

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Visitors often come to Arbat for its abundant dining options, but many stay to explore sights like Lotte Plaza and Pushkin House Museum on Arbat. Getting around the area on the metro is easy if you take a ride at Smolenskaya Station.

Frequently asked questions

Popular places to visit.

You can learn about the history of Moscow with a stop at Red Square. Experience the area's fascinating museums and acclaimed theatre scene.

Moscow Kremlin

Visit the most iconic square in Russia, which is bordered by many of the city’s most famous landmarks.

Bolshoi Theatre

A centerpiece of the Russian arts scene, this theater’s magnificent auditorium and top-tier productions will impress even the most jaded theatergoer.

More trip options

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IMAGES

  1. 3+ SAMPLE Car Rental Business Plan in PDF

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VIDEO

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  2. HOW TO RUN LUXURY CAR RENTAL BUSINESS?! 😳

  3. Ola Uber Incentives Plan ! Car Rental Business Plan ! Mobile App

  4. Business Tips : Car Rental in Malaysia

  5. Rent a car business in Karachi Pakistan

  6. OLA UBER RAPIDO BUSINESS IN HYDERABAD #ola #uber #rapido

COMMENTS

  1. Car rental business investment in Malaysia

    7/6/2022 8 Comments Nowadays car rental business is one of the best profitable investment options in Malaysia. specially in an international business country like Malaysia, with vast market demand for rentals as its cheaper to rent anything & temporary for easy disposal.

  2. How to start rental business in Malaysia

    How to start rental business in Malaysia 1/25/2020 9 Comments Nowadays rental business is one of the best profitable investment options. Especially in an international business country like Malaysia, with vast market demand for rentals as its cheaper to rent anything & temporary for easy disposal.

  3. How to Start a Car Rental Business [Updated 2024]

    16 Steps To Start a Car Rental Business Determine Which Type of Car Rental Company To Open Choose the Name for Your Car Rental Business Develop Your Car Rental Business Plan Choose the Legal Structure for Your Car Rental Business Secure Startup Funding for Your Car Rental Business (If Needed) Secure a Location for Your Business

  4. How to Write a Car Rental Business Plan: Complete Guide

    🔎 KPIs Whether you're looking to raise funding from private investors or to get a loan from a bank (like a SBA loan) for your car rental business, you will need to prepare a solid business plan. In this article we go through, step-by-step, all the different sections you need in your car rental business plan.

  5. Car Rental Business License

    Order Online Processing steps of your applications Frequently Asked Question In order to conduct a car rental business in Malaysia, you will need a valid Business License from the Malaysian authorities. The process of obtaining a

  6. Car Rental Business Plan Template (2024)

    Industry Analysis 4. Customer Analysis 5. Competitive Analysis 6. Marketing Plan 7. Operations Plan 8. Management Team 9. Financial Plan Next Section: Executive Summary > Car Rental Business Plan FAQs What Is a Car Rental Business Plan? What Are the Main Types of Car Rental Companies?

  7. Car Rental Market in Malaysia Size & Share Analysis

    View Global Report Malaysia Car Rental Market Analysis The Malaysia Car Rental Market is valued at USD 431.23 Million in 2021 and is expected to reach USD 642.52 Million by 2027 registering a CAGR of over 8.3 % during the forecast period, 2022-2027.

  8. How to write a business plan for a car rental company?

    The written part of a car rental company business plan. The context provided by the written part of your car rental company business plan is what enables the reader to evaluate if your plan and the associated financial forecast are realistic and achievable. The written part of your business plan consists of the following sections. 1.

  9. Car Rental Business Plan Template & Guide [Updated 2024]

    Car Rental Business Plan. If you want to start an car rental business or expand your current one, you need a business plan. Over the past 20+ years, we have helped over 5,000 entrepreneurs and business owners create business plans to start and grow their car rental businesses.

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    1-700-82-9555. [email protected]. 012-2914155. KL Sentral, WP, Malaysia. Start You Car Rental Business Now with UDrive Malaysia Turn your liability into an Asset Sit back and let the car work for you. UDrive Malaysia is an Approved P2P Car Sharing Platform POC Participant by Ministry of Transportation by APAD Spark your car rental ...

  11. Car Rental Business Plan Template (2023)

    Car Anmietung Business Plan Home You've come to the right place to create your automotive rental company plant. We have helping via 100,000 developers real business owners create business-related plans and many have former her to start or grew their passenger rental companies.

  12. How To Write A Car Rental Business Plan + Template

    This includes labor costs, as well as the cost of any equipment and supplies used to deliver the product/service offering. Net Income (or loss): Once expenses and revenue are totaled and deducted from each other, this is the net income or loss. Sample Income Statement for a Startup Car Rental Business. Year 1. Year 2.

  13. How to Start a Car Rental Business

    Step 1: Pick a type of car rental business. Before you can start your car rental business, you need to know what type of business you want to own. You might want to own a franchise, build your own ...

  14. Renting a Car in Malaysia in 2024: All you need to know

    An International Driver's Permit (IDP) To be able to rent a car in Malaysia, you'll have to be at least 23 years old and have had your driver's license for at least one year. All drivers must provide a valid driver's license, a passport, and a credit card to make the payment and hold a deposit.

  15. GoCar Malaysia: The Future of Car Rental & Ownership

    With our new SWAP plan, subscribers who have committed to a period of 12 months or longer can swap their car up to twice a year, regardless of vehicle category, for a small fee of RM250 per swap. ... GoCar Malaysia is an on-demand car rental platform available for booking by the hour or days. Our services have expanded to other areas within the ...

  16. Car Rentals in Malaysia from RM 62/day

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  17. [Business Idea]: Starting a Shoplot Car Wash Business in Malaysia

    3 Reasons Why Car Wash Business is Attractive. Reason 1: According to statistics, there's one car for almost every 2 Malaysian. Malaysia has the second highest car ownership ratio in Southeast Asia after Brunei. That mean's there's no shortage of cars to wash: Source: Paultan. Reason 2:High demand.

  18. How to Start a Car Rental Business

    How to Start a Car Rental Business | Free Car Rental Business Plan Template Included Watch on 0:00 / 4:54 Now you can get your free business plan template gift here: - This is a high quality, full blown business plan template complete with detailed instructions and all the related spreadsheets.

  19. Car Rentals at Moscow Domodedovo Airport

    You can also find several located along the airport road, nearer to the airport itself. 25% of our users found rental cars at Moscow Domodedovo Airport for $23 or less. Book your rental car at Moscow Domodedovo Airport at least 3 weeks before your trip in order to get a below-average price.

  20. Ola Car Rental Business Plan ! Ola Uber Car Owner Income

    Sr. Mere pas Ertica 2012 model ka Keya Mera gadi lg jayega sr btaeye

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