business plan for yoga teacher

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Fitness & Gym Business

How to start a yoga business

Andy Skinner

Yoga as a prominent business

Yoga is among the most popular business to start. Why so? Because this kind of sport is in extreme demand! People all around the world enjoy various yoga practices. So they invest millions in certified yoga teachers, comfortable yoga equipment and clothes, etc. Even the most crowded niche as the yoga market can be prosperous for you. Any ideas why? Creativeness and quality build trust. A loyal audience creates a powerful company. That's it.

If you are wondering about the yoga business and its pluses & minuses, read this article. We have collected real-life experiences, some handy tips and much more to save you from typical troubles.

Yoga is a spiritual discipline that focuses on finding the right balance between the human soul and body. Some experts claim that yoga is the art of health. In other words, it is a sport and a psychological practice to help people find harmony in their lives.

Yes, you have to get a license. Then, check local yoga schools where you can obtain the certification. It usually takes some time to train and practise well and get the certificate. You have to be certified to teach yoga in the US, so there is no choice. Just choose the school and the yoga type wisely.

The final cost depends on the business type. There are two primary solutions: opening a yoga studio, working a freelance yoga teacher.

In the first case, the expenses are way more significant than in the second. And we all understand why. Rent and renovation cost a lot. If you are going to open a yoga school, be ready to spend $20-25 000. If you start as a freelance yoga instructor, make sure you have $5000-10 000 to invest in the legal business organization, certification, marketing and equipment.

business plan for yoga teacher

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Brett Larkin Yoga

The Ultimate Guide to Creating Yoga Business Plans (With Template)

business plan for yoga teacher

If you’re reading this, you’ve probably been teaching for a bit and started to think…this is tougher than I thought! I mean, how am I supposed to actually support myself doing this?? I feel like something’s missing…

Well, that something is most likely…

The business-side!


Did you just make a face as though you just sucked on a lemon? 

Or maybe your belly did a backflip? 

You’re not alone! 

Business totally wasn’t my thing in the beginning either!

Between wanting to bury my head in the sand and not think about it, to not seeing the value in it…let’s just say it’s been a loooong journey to get to where I am today! 

And that’s why I’d LOVE for you to benefit from my struggles and make your journey to becoming a successful yoga business owner shorter than mine was!

I’m excited to tackle this important topic head-on because it daunts most if not ALL yoga teachers at some point in their journey. 

We’ll explore what to think about before starting a yoga business, what a yoga business plan is, why you need one, how to make one, types of yoga businesses, and some common FAQs.

The more you are cringing, the more I encourage you to dive right in! So EXHALE and let’s go!

using spreadsheets for filing taxes as an independent contractor

What To Think About Before Starting A Yoga Business ?

First, let’s get on the same page in terms of what we mean by “yoga business”. Some examples of yoga businesses are:

  • Yoga studio owner
  • Co-op yoga space owner/partner
  • Online yoga teacher
  • Private yoga teacher
  • Yoga retreat leader
  • Workshop leader
  • Yoga and wellness coach
  • Contract yoga teacher ( corporate yoga , yoga at schools, events, health clubs, pop-ups, festivals, etc.)
  • Specialty yoga teacher (kids, disabled populations, elderly, veterans, disenfranchised populations)
  • Yoga teacher training leader
  • Continuing yoga education provider
  • Yoga podcasting
  • Yoga writing
  • New teacher mentoring
  • Yoga school owner
  • Selling yoga products

And really, whatever ideas you can dream up! 

If more than one of these sparks your interest, that’s great! I often recommend building a yoga business with multiple revenue streams.

Now, onto what you’ll want to consider before building your yoga business. Some questions to ask yourself are:

  • What is your risk tolerance?  Do you have a day job that can support you as you transition into being a new business owner? If so, read why I suggest holding onto that gem! Are you the sole breadwinner with a newborn baby and a partner out of work? Or maybe you’re single with few financial responsibilities and a large amount in savings so you can handle more risk?
  • Are you ready to say goodbye to some free time?  If you already have no wiggle room in your schedule for things like self-care, you might want to question the timing or scale of your vision.
  • Are you ready to change your relationship with yoga?   Turning a passion or side-hustle into your bread-and-butter will change your relationship with it. Are you ready to leave the dewy-eyed honeymoon phase with yoga and enter into a committed marriage with it through sickness (hopefully less of this haha) and health?
  • Are you down to level up your yoga practice?  Having a yoga business means your personal practice needs to be on point! Having a dedicated personal practice while staying up-to-date on the latest developments and trends in the yoga world will support you in your entrepreneurial journey as well as keep you on your A-game so you can better serve your clients.
  • Are you ready to face your fears and work on your money mindset?  Being a successful business owner takes a bit more than the law of attraction and magical thinking. It requires getting down into the muck of your limiting beliefs in addition to learning the nitty-gritty of running a company.

What Is A Yoga Business Plan?

Before we dive into what a yoga business plan is specifically, let’s start with “Business 101” and talk about what a business plan is at all!

A business plan is defined as a document that describes a company’s core objectives, business activities, and how it plans to achieve its goals. 

The exact layout will depend on its intended use and audience (whether it’s just for you or to seek funding from potential investors for example), but basically, it’s a road map! 

In order to get to where we want to go, we have to know where we’re going and have at least a rough idea of how to get there, right?

That’s why behind most successful companies is a business plan—it’s KEY in turning dreams into reality.

yoga teacher

While a yoga business plan is generally the same as any other business plan, there is one noteworthy difference…the typical yogi mindset! Often the main thing in the way of a successful yoga business is the yogi behind it! 

Yoga teachers are known to have this idea that yoga and business aren’t compatible and that yoga business is bad and un-yogic because it’s “selling a spiritual practice” blah, blah, and aaaall the baggage this mindset brings with it. So keep in mind two things:

  • Be aware of what comes up for you as you write your business plan. What inner fears, objections, and past traumas get stirred up? These reactions could present future obstacles to your success so note them and use your own yogic tools to work through them or enlist help (see #2).
  • Your business plan might need to include spending some resources on this mindset work in the form of hiring a business mentor or coach . I personally coach each student in my Yoga Business + Entrepreneurship Teacher Training on their business plan. Talking it through with your peers and a professional is invaluable! 

Why Do You Need A Yoga Business Plan?

At least part of you is currently thinking, that sounds nice and all, Brett, but I know that I PERSONALLY don’t need this for what I want to do.

Not so fast my friend! Because I recommend that EVERY yoga teacher who wants to earn a living in the yoga industry begin with some basic business planning. Here’s why:

It shifts your mindset 

As a yogi, you know it’s pretty literally all in your head because your mindset links your internal beliefs to your external actions. So if you want to believe and act as if you run a company, then a business plan will spark the perspective shift that will have a ripple effect on everything else!

It helps you know if you ACTUALLY want what you think you want  

Writing a business plan asks you to get really real with what you want. Crunch the numbers, do the market research, go through paperwork, etc. You might get part of the way through this due diligence and realize…this isn’t what I want! 

Maybe the time commitment, up-front investment, potential revenue, etc. aren’t actually what you thought. Well…great! What better time to discover that than BEFORE pouring tons of time, energy, and money into it. This teaches you more about what you really want so you can pivot to a more aligned direction that you can feel better about committing to.

It helps you focus and make decisions 

Having a clear roadmap makes decisions about time and money management, choosing aligned partnerships, marketing, and more, way easier. #worthit

business plan for yoga teacher

It helps you attract money and partners

Having a business plan ready to go will help you greatly in your quest for funding or partners if that’s something your yoga company needs.

It gives you confidence

Having a clear vision in your mind (and on paper) and an idea of how to get there will help give you the clarity and courage you need to get you over those bumps along the entrepreneur road. 

It increases your likelihood of success

While doing your market research , SWOT analysis, and marketing plan might make you groan upfront, your future badass business self will absolutely thank you for it! These will help you avoid potential pitfalls and up your chances of creating a thriving business.

Expect your yoga business planning to:

  • Scare you . You’re going to avoid it, but once you get started, it’ll be easier than you thought.
  • Anchor you into reality . Ideas are great. Realities are better. A business plan will help you take the real-world steps towards building your own dream business while providing you a practical reference to guide you along the way.
  • Motivate, inspire, and embolden you . Often, all it takes to ignite us into action is getting clear on the vision and the path. 

How To Create A Yoga Business Plan: Step-By-Step (With My Template Worksheet)

business plan for yoga teacher

I’m stoked to show you that creating your own yoga business plan is much simpler and less scary than it seems! Let’s walk through it.

1. Executive Summary

Think of your company summary as the Cliffs Notes of your business. Make it shiny and polished so that others could take a quick peek and know what your business is all about. It’s helpful to start here because it gets your wheels turning on the rest of the plan elements. Once you complete the rest of the sections, you can revise the summary as needed. 

Some things to include are:

  • Your business name
  • Your mission (A few sentences on why your business exists, who it serves, and how it does that)
  • Your vision (The ultimate dream of where you see your business going)
  • Your “Unique Selling Proposition” or USP (What makes your business different from your competition?)
  • Goals and plans (A brief sketch)
  • Your team and organization (Could be business partners or a support team like social media marketers, coaches, accountants, even babysitters, and your home team!

2. Market & Customer Analysis

It’s great to tackle this section early on as it helps inform the other business plan categories. The market analysis piece includes an industry description (trends, growth rate, etc.), analysis of competitors, how you will stand out, and research on what your target market wants and needs. 

If this part is boggling you, a fun way to get to know your customers is to just have conversations with your people! What do they need and want in their lives? The customer analysis further includes the demographic of your target market, size of the audience, and their purchase potential. 

3. Products & Services

For many yoga instructors, this is the fun part because it’s all about what we share and how we serve people! Write a full description of what exactly you offer and the prices.

4. Funding & Financial Summary

For yoga people, this is usually one of the cringiest elements of the plan, and so I tell you this out of love: no one gets too far in business without at least a basic financial plan. 

The full version of this section includes startup costs, ongoing and long-term investments, and financial projections. 

But here’s the good news: You can make a quick and dirty business plan just by getting real about your cash flow! How? In my 300-hour yoga teacher training , I’ve got you covered. In the course, I walk you through cash flow and profit as well as how to avoid the mistake that causes many businesses to fail in the first year (hint: it has to do with working capital). 

5. SWOT Analysis

SWOT stands for strengths, weaknesses, opportunities, and threats. Doing a SWOT analysis before building your business helps you foresee and avoid potential problems and brainstorm strategies for success. See the business plan template for the full deets!

6. Sales & Marketing Plan

While you don’t have to become a social media influencer to have a successful business, you do need a marketing and sales strategy to promote your business and attract potential customers! 

To most yogis, sales and marketing are the same, but they do have some differences. Your marketing strategy gets you in front of your customer and piques their interest while your sales strategy relates to the actual selling of your products or services. 

This section includes your marketing ideas, sales strategies, associated costs, and rollout timelines. 

Yoga Business Plan Template

Woot woot! As a little reward for getting through all of this business talk so far, I’ve made you a template so that you can get started right away!

It is PACKED with helpful exercises that will guide you into clarity so that you can create a business plan that WORKS.

Because launching a business is hard…

…but it doesn’t have to be. Especially when someone who has already done it SUCCESSFULLY gives you the exact steps to doing it.

This worksheet will help you address all the details of your yoga business, both big and small.

In fact, it is SO helpful that it’s actually a part of my 300-hour yoga teacher training curriculum .

And I’m sharing it with you here, for FREE.

Because I honestly believe that everyone deserves a chance at success 🙂

download business plan

Different Types Of Yoga Businesses

Now that you’re (hopefully) feeling more excited about making your own yoga business plan, I’m going to hook you up even more and share some extra considerations to keep in mind while making a plan for your specific type of yoga biz.

business plan for yoga teacher

Online Yoga Business  

For online yoga businesses, consider and include in your plan:

  • A market analysis specific to online offerings . What will make you stand out online right now? Can you offer something different?
  • Offering platform . How will you make your offerings? Will you invest in a course software platform or keep things simple to start? 
  • Drop-in or membership basis . Are your offerings drop-in or on a monthly or annual membership basis? 

yoga adjustments

Yoga Studio Business 

Some things to think about and include in your yoga studio business plan:

  • Location analysis . Is there a market in the area you’re looking at? Is there a lot of competition in the area? Does the location have good visibility or will it require more marketing? 
  • Space size & lease cost . How many people do you want to accommodate? Can you realistically afford the rent based on the capacity, what you want to offer, and how much you want to charge?
  • Retail inventory . Will you also sell yoga products in your studio? If so, which values will determine what you sell ?
  • Yoga instructor recruiting & retention . How will you find and keep quality teachers?
  • Community building & client retention . How will you cultivate a thriving community and keep your loyal students coming back for more?

business plan for yoga teacher

Yoga Teacher Business 

This general category can include many offerings ( many examples of how to make money as a yoga teacher are listed here ). Some things to keep in mind include:

  • Address each offering in your plan . If you have multiple offerings, include all of them in your plan as well as separate sections on market research, SWOT analysis, etc. as needed.
  • Rank your offerings . Will you focus on all of your offerings equally or emphasize some over others? You might assign a percentage value to each of your offerings and focus on those in the sweet spot where your passion and revenue potential overlap and those that are natural marketing funnels for others. Prioritizing will help you focus your energy, money, marketing, etc. so you don’t spread yourself too thin. 

Co-Op Yoga Business 

Some things to take into account as you write your plan for a co-op yoga business structure include:

  • Offering scope . How broad or narrow are the offerings? Will it be all one style like Hatha or power yoga ? Or is the aim to create a space with diverse offerings? Will you open it to other related healing modalities like massage or energy work?
  • Business ownership . How will ownership and responsibility of the facility be shared? Whose name(s) will be on the lease?
  • Financial division.  What is each party financially responsible for? How is revenue shared?
  • Marketing responsibility . Will marketing be done jointly or individually? 
  • Partnership scouting and terms . How many co-op partners do you need to be sustainable? Do you already have enough? If not, how will you find these people? How long are partners committed to the space for?

business launchpad

FAQs About Creating Yoga Business Plans

If you were one of the “cringers” as you started this article and you’ve made it this far with questions, it’s a sign your mind is opening to the idea of running your own yoga business and making a plan for it. Congratulations! This is the most crucial step (see, it’s so easy that it’s already happening!)

How Much Does It Cost To Start A Yoga Business?

Short answer: From a couple hundred to several thousand dollars.

Long answer: It depends on your business! Obviously, opening a brick-and-mortar yoga center has a significantly larger start-up cost than a pop-up studio. Or if you want to offer online yoga classes and have a large email list your start-up costs might be limited to some management software and an online platform. 

This is where your business plan will help you! As you explore your mission and vision and get real about the potential costs, you can pivot if the financial investment isn’t aligned right now and see if there’s a way to make your business happen in a more cost-effective way. 

How Much Money Can I Make As A Yoga Instructor?

This is a big topic, my friends! So big that I suggest checking out the entire post that I’ve written about how much yoga teachers make .

As with most things, it depends on you! If you’re mainly into teaching yoga classes and want to teach a few times a week, making $31 per class brings in $6,500 annually. This could range up to around $40K per year if you teach 20 classes a week at $40 per yoga class. But if you’re willing to expand your offerings and your business knowledge, you could earn $100K and up! 

The main barrier to a high income is usually YOU, your mindset, and your willingness to put in the work!

Is Yoga A Profitable Business?

It can be! There are MORE opportunities for yoga teachers now than ever before and lots of room for you to be creative in your yoga service! Just like with anything, you can do the bare minimum and get paid accordingly or if you’re passionate about teaching yoga AND living your best life, that’s totally possible too. 

In my advanced yoga training , I walk you through two key aspects to making what you want from your yoga business (hint: the math and your thoughts). We basically map out how to earn $100k per year as a yoga instructor by figuring out how much you need to earn per student. You could sell one high-priced item or lots of lower-priced items! It’s actually simple math. 

business plan for yoga teacher

Then we go into exactly how to do that and what you could create in order to earn that amount per student/customer. It’s the way that I grew my own profitable business as a yoga instructor so I know that you can do it too!

Why Do Yoga Studios Fail?

According to this 2018 IHRSA article , 81% of fitness studios close within the first year 😱 . 

Maybe a yoga studio doesn’t seem like a fitness business, but for these stats yoga studios are lumped in with the health and fitness industry. If your heart is still longing to join the ranks of yoga studio owners and to provide yoga classes at your own facility, don’t throw out your dream just yet! Just do your due diligence on the yoga studio biz to inform your decision first.

Some common mistakes made by first-time yoga studio owners include:

  • Choosing friends instead of business partners
  • Not prioritizing quality yoga instructors and quality instruction
  • Not having a business strategy or vision
  • Not focusing on community building and client retention
  • Poor money management
  • Not doing market research
  • Poor leadership and organizational skills
  • Not actively attracting new students
  • Not choosing the right location

How Much Space Do You Need For A Yoga Studio?

Of course, this depends on your vision, goals, and budget. Do you dream of a small basic studio with a tight-knit community or a big booming hub? (Hint: this should be in your business plan!) 

To give you an idea, if you’re crafty, a 250-square foot space could be enough for you, up to 10 students packed in, and some props. 

How Much Space Do You Need Per Person For Yoga?

The common estimate is about 21 square feet per yoga practitioner. This is the equivalent of an average 2′ x 6′ yoga mat plus about 6 inches on all sides. That’s less than a hand width between you and your neighbor which is pretttty cozy so tweak this number as needed.

Can I Be A Yoga Teacher If I’m Not Flexible?

Short answer: Heck yes and please do!

Long answer: In fact, I dare to say if you aren’t flexible but are passionate about sharing your love for yoga…the world NEEDS you! We need more yoga instructors to shatter the common misconception that yoga is only stretching for already bendy people and mostly women. So if you don’t exactly fit that description, please get out there and show potential future yogis that pretzel-ability is not a requisite for yoga.

Can You Teach Yoga With A 200 Hour Certification?

Short answer: Absolutely!

Long answer: It’s common to not feel ready to teach the first year after finishing your 200-hour yoga teacher training (read more about that and what to expect with a 200-hour certification ). 

However, you absolutely can start teaching and earning money with a 200-hour certification as you continue to learn and dial in your personal style. It’s easy to feel like there’s always more to learn because…well…there is! News flash: that feeling doesn’t go away no matter how much you study because yoga is a rich and deep life-long study and practice. But a 200-hour training is the starting point, so don’t wait…get started! 

Next Steps:

  • Explore my Yoga Teacher Resource knowledge hub for more tips about how to grow your yoga business.
  • Download my sequences for a jumpstart on your upcoming yoga classes!
  • For more detailed tips, processes, and worksheets to supercharge your yoga business, download my yoga business launchpad course !

business plan for yoga teacher


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The Yoga Studio Business Plan: 6 Steps to Creating Your Own

yoga class on a rooftop

Yoga has grown in popularity over the last few years, with passionate yogis stretching all around the world. Roughly 36% of the world’s population practices yoga, that’s about two billion people. It’s no secret that the yoga industry is booming. In the last several years, yoga has exploded in the U.S showing no signs of slowing down.

With over 6,000 yoga studios in the United States alone, current trends in the yoga industry show a lot of promise of growth for you and your studio. However, this also means there will be a lot of competition. You should distinguish your yoga studio from the competition and focus on your demographic. To do this, you need to create the perfect yoga business plan.

A business plan helps you to determine your goals, figure out your funding and select a suitable location, to name a few. Your yoga business plan will be your guide to growing your business effectively in the first year and well into the future. Whether you’re a new business owner or have been in the yoga biz for years, a detailed and concise business plan is exactly what your yoga business needs.

In this guide, these are the steps we are going to be talking about to help you create, research and develop a yoga business plan that will get you started on the road to success.

Yoga Industry Overview and Competitor Analysis

Executive summary, customer analysis.

  • Services and Products
  • Sales and Marketing

Cost Projections and Funding

Starting a new business requires a significant amount of planning and strategy. Take an in-depth look at the yoga industry, current trends and how the industry is expected to grow. Yoga classes make up the majority of the industry’s revenue with yoga and pilates classes accounting for 71% of all revenue generated in the U.S. Finding out where the current yoga industry stands and where it’s predicted to be will help you to position your yoga studio well.

The demographics of yoga will also guide you in many decisions down the line and help define your target market. The majority of yoga practitioners are female , with 72% hitting the mat regularly. There has also been a 300% increase in the number of American over 50s practicing yoga.

During this stage, you can find out more about what your competitors are doing. Competitor analysis is critical, especially in terms of pricing and location. This initial step in your business plan will help you outline the problems your yoga business will be solving and show your competitive advantage.

To kickstart your business plan, check out BPlans monster library of resources. They have free basic business templates you can download and use for your own business as well as a ton of information on writing business plans.

The executive summary is the introduction to your business plan, and it’s meant to keep the attention of the reader and truly capture your business proposition. The synopsis is designed to provide an overview of your yoga business and answer questions such as:

  • Who are your ideal customer and target market?
  • What type of classes will you offer?
  • What are your financial projections?
  • Why is your yoga studio different from the competition?
  • What are your goals and how will you achieve them?

Although the executive summary is at the beginning of your business plan, generally it’s easier if you write it last. This way, you can cull all the information you need from the rest of your plan. The executive summary basically highlights the rest of your business plan in a concise, detailed and interesting way.

To help get you started, check out Tim Berry’s Hurdle: The Book on Business Planning . The world-renowned expert on business planning breaks every step of building a business plan into digestible and actionable points. With plenty of examples on a range of elements from calculating profit to keeping track of your cash flow, the book comes complete with a workbook so you can construct a business plan as you read.  

Another valuable resource is the J. Brown Yoga Talks podcast. The yoga teacher and writer interviews yoga teachers to discuss philosophy and the business of yoga. Listen to the episodes “ Inside the Yoga Alliance ” with Kerry Maiorca and “ Instagram Yoga Girl on What is Real ” with Rachel Brathen.

It’s no surprise that finding out about your customers is an integral part of creating your business plan. By carrying out customer analysis during the planning process, you examine which people are most likely to invest in your service and attend yoga classes. Once you understand what motivates your customers, you can build a business around providing a solution to their needs.

Knowing your audience and identifying your ideal client lets you know how to reach your customers, where they hang out both online and offline as well as what they want. Whether you want to offer a broad range of classes to a wider audience or cater to a more niche audience, your ideal client profile helps to firm down these decisions. A better understanding of your customer and potential customers is needed to increase sales and grow your yoga business.

To help you perform a customer analysis, here are a few steps you can take:

  • Identify your current or potential customers – the more detail and understanding you have the better. You can split this group into sub-groups that have similar motivations, traits, age, income, and education.
  • Find out the needs of your customer groups.
  • Work out how your yoga service or products meet the need of each customer group.

For some excellent business inspiration check out:

  • The One Page Business Plan for the Creative Entrepreneur by Jim Horan
  • The Art of the Start 2.0 by Guy Kawasaki
  • The Secrets to Writing a Successful Business Plan by Hal Shelton

What Services and Products Do You Offer?

This section of your yoga business plan will delve into the services and products you will be offering. Creating detailed and compelling descriptions of your yoga service is an essential step in your yoga business plan. A description of your yoga service will cover a number of elements from types of yoga classes on offer to how students will book classes.

The Customer Engagement Playbook for Your Fitness Business

The services you provide determine the revenue stream for your yoga business. For the majority of yoga businesses, this will be through teaching yoga classes. However, you can generate additional revenue through online classes, workshops, teacher training courses, and yoga retreats.

Some of the newest trending yoga styles include Acro Yoga and Doga , yoga with your dog. On average, prenatal yoga classes cost more than Ashtanga and Bikram yoga. Experts cite Flexibility and stress relief as the most popular reasons for starting yoga with 98% of people expecting to see an improvement in their health. Now that you have a clear idea of your target market, ideal client,  and competition, you can decide what gap your services will fill in the yoga community and where your yoga studio will be located.

Topics that you can include in the services section of your business plan are:

  • What style of yoga practice will you be offering? – e.g., Vinyasa, Hatha, Iyengar, and Kundalini.  
  • Will you be selling yoga products such as yoga mats or yoga clothes?
  • How much will you be charging for each class? – consider several pricing structures such as drop-in rates, bulk packages, and monthly memberships.  
  • What level of experience is the class? – beginner, advanced or open to all abilities.
  • Who is the class or product aimed at?

To keep you inspired, listen to the Abundant Yoga Teacher podcast by Amy McDonald. Each episode brings in yoga teachers and holistic practitioners who are looking to create an authentic business which isn’t pushy or ‘salesy.’ The Business of Yoga Speaker Series by Amy is an absolute essential.

Sales and Marketing Strategy

So, how will you attract students and keep them coming back for more? The sales and marketing section of your business plan should aim to answer this question. Without an effective marketing strategy, small businesses wouldn’t survive as no one would know your yoga studio even exists!  

When it comes to your marketing plan, you should already have a solid idea of how your potential customer operates and how to reach them from your customer analysis. Depending on your budget, time and resources you have available there are a number of ways you can market your yoga studio and bring in new clients such as:

  • Word of mouth
  • Sponsored social media advertising
  • Influencer marketing
  • Local community events
  • Content marketing like blogs and videos
  • Engaging on social media and building a following
  • Partnering with similar non-competing businesses

Developing a marketing plan and implementing marketing ideas can seem a little overwhelming. Fear not! We’ve already done the legwork to help you build a realistic marketing strategy for your yoga studio business .   

The sales element of this step focuses on the customer journey. Describe how a customer will discover your business through to payment. Things to consider here include sales points such as a website, branded app or in-person. If your customers can book classes through Facebook, Instagram or your website, this is another way for customers to reach you and make a sale. This section should cover how a customer could turn into a repeat customer and eventually a lifelong member.

For more marketing advice, The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life by Oliver Luckett and Michael J.Casey, takes a scientific look at the world of social media allowing marketers to formulate plans more intelligently.

Opening a yoga studio is a great way to continue your passion and help others, but as with any business you need to have a good understanding of your finances. The cost projections and funding section of your yoga business plan will be a financial overview that will help you to manage your spending and set measurable goals.

This is probably one of the most important parts of your business plan, without proper financial planning and cash flow predictions, it’s difficult to get off the ground. When creating your initial financial outlook, you’ll need to think about startup costs such as marketing, branding, retail inventory, and management software.

Your cost projections will be affected by several elements including:

  • Class and membership prices
  • Maintenance costs
  • Additional revenue streams, if any
  • Employee salary

If you’re looking for extra funding to bring your dream into fruition, this is the section to create a funding page. Be as detailed as possible as to what financial help you need and what you plan to use it for. You want to show that, without a doubt, your yoga business proposal is a solid investment with a massive potential to grow.

The Anatomy of a Business Plan: The Step-by-Step Guide to Building a Business and Securing Your Company’s Future by Linda Pinson is a classic how-to guide that focuses on creating a well-structured business plan and building for the future with financial and supporting documents.

Listening to podcasts is an excellent way to squeeze in some extra business inspiration and knowledge during your commute or even at lunch. Check out some of the best business podcasts like:

  • The Tim Ferris Show
  • The Marketing Companion

A well-researched and detailed business plan puts you in the strongest position possible to achieve your dream of starting a yoga business. It helps to both secure any potential funding you need as well as act as a guidebook to keep you and your team on track. From nailing the right location for your yoga studio to creating the ultimate marketing strategy, a business plan is an essential tool for yoga studio success.


Eamonn Curley

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Top 5 Best Yoga Business Plan Templates To Help You Kick Start Your Business In 2023

Are you a yoga enthusiast looking to take your passion to the next level? Do you want to replace the 9 to 5 with running your very own yoga practice? Well, you are in the right place. A good place to start is a business plan, in this article we round up 5 of the best business plan templates we’ve come across in 2023. 

business plan for yoga teacher

If you’re a yoga instructor thinking about starting your own yoga business , having a well-structured plan is essential. No matter how skilled, knowledgeable, or personable you are when it comes to yoga, the business side can’t be ignored. True, it may not be as fulfilling, but if you want to grow your yoga studio and acquire more students, it deserves as much attention as your dedication to your practice.

This is where a business template can help.

A well-rounded business template can provide structure and help you stay on top of your finances, tax obligations, client base, marketing plans, and other unknowns that tend to creep up when running an organisation. Having a template or roadmap to follow not only helps with managing the time spent on administering tasks but also enables you to stay focused on teaching classes. By setting out a clear plan for the future, you can anticipate the next steps instead of constantly reacting to circumstances. With the right template in place, you can focus on what matters most—growing your practice and sharing it with others!

‍ The Best Yoga Business Plan Templates are:

  • BrettLarkin
  • Wellness Creative Co.

How do I start a successful yoga business?

If you're passionate about yoga and want to turn your love for the practice into a successful business, there are a few things you need to keep in mind. First, it's important to offer classes that appeal to a wide range of people. You'll want to have a variety of class offerings, from beginner to advanced, as well as different class types, like hot yoga or power yoga.

It's also important to create a warm and welcoming environment at your studio—remember, first-time students may be feeling a bit intimidated, so it's your job to make them feel comfortable. Last but not least, be sure to market your business well; let people know what makes your studio unique and why they should come to try out a class. With some hard work and dedication, you can create a thriving yoga business that you're proud of!

What does a business plan usually include?

business plan for yoga teacher

While there are variations, most business plans include these key elements: 1. Executive Summary

This is the concise version of the entire document. It should provide a general overview of your goals and objectives, as well as financial highlights, market analysis, and details of the management team. 

This summary needs to be written in a factual yet persuasive manner to make readers interested enough to request more information or review the full business plan. Executive Summaries are often used as a tool in pitching ideas to potential investors, so crafting one with care, accuracy, and attention to detail is important.

2. Company Overview

This contains key information such as seating structure, legal form of your business, major products and services offered, ownership and authority, sales and marketing strategy, operations management and financial status. 

A Company Overview briefly explains the overall purpose and direction of your organization while giving the reader the necessary evidence to determine if further investigation into the business is worthwhile. This section should create a buzz around your venture while also providing clear insight into how you will enhance your customers' lives with your offering. It’s essential for potential investors because it acts as a snapshot of where your company has come from and where it intends to go.

3. Industry Analysis

This involves the examination of the internal and external conditions that might affect your business in the future. The analysis covers topics such as market trends, emerging technologies, customer preferences, competitors' products, and even macroeconomic factors like regulations and capital availability. 

A thorough and well-researched Industry Analysis offers knowledge on where the best opportunities lie and enable you to anticipate changes in the sector. Additionally, it provides insights into how your business should position itself for success within its target market. An effective Industry Analysis can be used to set realistic goals for the growth and development of your studio.

4. Customer Analysis

This requires an assessment of your target audience and how they are likely to react to your services. The data collected helps you accurately anticipate the needs of your customers, present solutions to address those needs, and measure the effectiveness of their offerings. 

Companies typically analyze customer segments such as geography, gender, age groups, purchasing habits, psychological characteristics and more. This helps to work out what prospective customers want, how they work with competitors, along with where they shop and expect support. T

his knowledge can be used to gain an advantage over competitors by marketing unique products tailored to different customer segments that your competition may have missed. With an effective Customer Analysis as part of its business model, a company can set itself up for long-term profitability and success.

5. Competitive Analysis

An essential part of a comprehensive business plan, Competitive Analysis allows companies to identify the strengths and weaknesses of their current and potential competitors, as well as how their products or services contrast. Among other metrics, a thorough analysis should include information on the size of the competitor’s market share and how long they’ve been in business. 

Using this data, you can develop strategies to differentiate your yoga business from competitors and gain a competitive edge, allowing you to gain more market share. You should try to keep regularly updated with all new developments related to their competitors, including product releases and new services, so that you can remain abreast of market changes and stay one step ahead of their competition.

6. Marketing Plan

This focuses on the development and execution of strategic marketing programs for your products and services. A complete Marketing Plan should include goals and objectives, target audience analysis, promotion activities and budget considerations. It should also map out strategies to reach goals, evaluate potential results and review those outcomes to ensure continued success. To maximize performance potential, Marketing Plans must be adapted over time in response to shifting market conditions or other changes within your yoga business.

7. Operations Plan

This outlines the strategies and processes necessary for your business to successfully operate. It covers major topics like quality control and maintenance procedures. An Operations Plan can also contain information on recruiting and managing staff, training requirements and customer service policies. 

8. Management Team

This outlines the specific people responsible for oversight, execution, and progress of the organization. A strong Management Team should have the experience and expertise to drive your yoga business forward and make it successful in its objectives. Potential investors will often look closely at the individuals listed on the Management Team to evaluate if they have what it takes to meet goals and make sound decisions in competitive markets. 

9. Financial Plan

A detailed projection of the likely cost and revenue of a business, a Financial Plan includes information such as expected revenue, expenses, profits, investments, liabilities, and any other relevant factors that may impact the finances of the business. 

It should be reviewed after preparation and prior to launch to ensure accuracy and incorporate any changes that may have arisen during the planning stages. When done carefully and correctly, the financial plan acts as an important reference and guide throughout the execution phase of your business venture, helping you stay on track with goals, keep track of budgeting, and ultimately achieve success.

10. Appendix

This is used to provide supporting documents or other materials related to your business. Common items include resumes, product photos, credit histories, letters of reference, licenses, patents, permits, legal documents, and other contracts.

While some will be more suited to your needs than others, offer more guidance or provide more detail on specific areas, the templates below will cover the above aspects. By providing you with business-specific, useful tools, they’ll enable you to create the ultimate business plan for your yoga business. Let’s get started!

1. BrettLarkin

The Ultimate Guide to Creating Yoga Business Plans (With Template) Price: Free Best for: Those looking for a template tailored to their profession by a fellow yogi.

Brett Larkin has been teaching Yoga for over 7 years, and in that time has created a hugely successful business. Few people know more about the world of yoga than Brett, and her extremely thorough guide and business plan template are a testament to this. 

Reading through her template guide, it’s clear that Brett has covered every aspect of starting and running a yoga business. Whether it’s a Yoga Teacher Business, Yoga Studio Business, or Co-Op Yoga Business, Brett’s guide and template will ensure you cover all the right bases.

business plan for yoga teacher

Her comprehensive 10-page document goes through everything from market analysis and project financials to setting policies and getting started with marketing. What’s more, the summary at the beginning of the template is an excellent launchpad for creating a vision for your project and will help keep you on track throughout your writing journey. 

Pricing options are clearly explained, and, by breaking it down into different types of packages and classes for different amounts of money, Brett’s template makes creating the perfect offering for customers much simpler.

Not only is it comprehensive enough to meet all of one's needs for starting a yoga business, but also comes with great customer service – user forum boards are available to answer any questions or concerns that may come up when creating a business plan. All in all, brett has created an excellent yoga business plan template that demonstrates expert knowledge of the profession.

2. MindBody 

Business Plan Template For Yoga Studio Owners

Price: Free Best for : Yoga professionals who want a free, straightforward business plan template template.

Having been in the health and fitness industry for over 20 years, it’s safe to say MindBody knows a thing or two about how to start a yoga business. Their free business plan template not only provides you with a comprehensive overview of what’s required for your yoga practice to succeed but also sets out clear goals and targets to help keep you on track. 

business plan for yoga teacher

From marketing strategies to pricing options, right down to business identity—all the essential elements are here in one convenient place. What we particularly like about this template is that despite its deceptive simplicity it’s still relatively detailed—from key financials and growth projections to creating an accounting system that will help maximize your profits. 

Plus, for those times when you want additional help or advice, the team at MindBody offers loads of valuable resources. All in all, it's definitely worth a look if you're looking for an organized and easy-to-use business plan template.

However, while certainly beginner-friendly, this template may be too limited for yoga professionals requiring more assistance and advanced features.

Yoga Centre Business Plan Template Price: $12 per month (annual subscription) Best for: Yoga instructors who require a detailed plan with long-term access to relevant resources and support. 

Bplans has been helping businesses with organization and growth since the late eighties. So when it comes to business plans, they leave no stone unturned!

Their yoga business plan template is a truly impressive tool, offering users a comprehensive yet concise guide to planning out their own successful yoga studio. It clearly lays out the steps and expectations needed to launch a profitable venture, while maintaining an approachable tone and user-friendly design.

The “How To Write A Business Plan” section guides you through outlining your company's unique features, explaining the market opportunity, developing a strategy and detailing how you'll manage the business

business plan for yoga teacher

The template includes information on the basics of starting a business, such as securing funding and developing the right team of professionals; in addition to advice on market research, product planning and operations. The layout offers thought-provoking prompts that guide users through each area of the business plan creation process, while also presenting informative graphics to further drive home key points. Furthermore, you can use customizable financial statements to get an estimate of startup costs and project future revenue and expenses. 

Whether you’re just beginning to explore the idea of opening a yoga studio or have experience in the industry already, Bplans' helpful template gives users all of the tools they need for clear and effective planning.

Unlike MindBody, this template isn’t free, so it may not be suitable for those on a budget. However, given the business-related tools and resources it comes with, as well as on-hand support from experts, we believe the Bplans subscription is worth its price.

4. Wellness Creative Co.

Yoga Business Plan Essentials [With Studio Template & Samples] Price: One-off payment of $35 for the Fitness Business Template bundle Best for: Yogis who need a variety of templates to cover different aspects of their business.

When it comes to creating and implementing a successful yoga business plan, Wellness Creative Co. has got you covered. Their step-by-step template provides clear guidance on all elements necessary for a successful operation. From budgeting and lead generation strategies to detailed plans for marketing your unique boutique service offerings, the template ticks off all the boxes and covers the details both big and small. 

If you're looking to develop a comprehensive and impressive yoga business plan, this could very well be the template for you. Designed to promote a holistic approach to starting your studio, it focuses on the big picture of success for you and your customers. 

business plan for yoga teacher

With its vast selection of resources, Wellness Creative Co. provides all the elements needed for creating an effective business plan, but it also makes sure that such plans include the little things too like, for example, stapling handouts, proper formatting and acquiring licenses. 

However, before jumping into this template keep in mind that it’s generally more time-consuming than other solutions—much like with Bplans, you have to be prepared to put in close attention to detail and considerable hours in order to get the most out of this program. 

That being said, the user-friendly layout is easy to navigate, making it an ideal option for entrepreneurs from all backgrounds who may not be experts in business planning. With a well-thought-out guide to follow, each step of the way is clearly laid out, allowing for a focused and efficient approach. The perfect leg-up for any budding yogi’s business endeavours!

5. Growthink

Yoga Studio Business Plan Template Price: One-off payment of $97 Best for: Enterprising Yoga professionals who want a thorough template made by business strategy experts. 

Growthink has created strategic business plans for over 4000 clients and is widely considered one of the leading experts in the field. As you'd expect, their Yoga Business Plan Template is an incredibly comprehensive and useful tool. It provides detailed guidance about the essential elements of a complete business plan including progress, financial goals, competition analysis, financing strategies, and operations strategy.

This intuitive Microsoft Word document functions as both a valuable planning tool and an impressive presentational instrument when approaching potential investors or partners. It starts by prefacing with an executive summary to outline the fundamental gist of your yoga business - recommending that smaller pieces of factual information such as budget figures accompany outlines for key facets like marketing strategy and competitive analysis. From there, the template offers a comprehensive dive into each detail necessary to write up an impeccable plan. 

The materials are well-organized into easily navigable sections that allow users to easily review and edit their content. Moreover, there is plenty of help available since the template comes with step-by-step instructions and videos that explain how to use it effectively. 

business plan for yoga teacher

Lengthy sections for operational details and identifying customer needs are joined by space for projected income statements, balance sheets, graphs, visuals and more. What’s more, the template will automatically calculate financial projections fo you: just input the relevant data and the doc will do the rest!

At nearly 100 pages long, Growthink's Yoga Business Plan Template provides every relevant piece of information you'll need to assemble your plans effectively.

Though $97 may sound expensive, considering the added benefits you’ll receive at that price tag, we believe it’s well worth it. What’s more, the template comes with a full money-back guarantee, so if you’re not satisfied within a year you’ll be totally refunded. If you weren’t getting invaluable insight from tried and tested experts, that level of confidence alone is a selling point!  Conclusion

A business plan is a key ingredient for success in yoga professionals, both to keep them organized, gain clarity on direction and enable progress tracking. With the market for yoga continuing to expand, it's essential you have a clearly defined strategy and direction for your practice.

If a yoga professional has the desire to create their own studio, be their own boss or acquire external investment then having a business plan is particularly important. The templates above serve as an integral springboard to get your business up and running, so choose carefully, and make success reality!

Ready to start building a website for your yoga studio? 

Baluu powers yoga businesses across the country with it's powerful website builder and built in booking system, just take a look at New Floom yoga school for some inspiration around what's possible. Create an account with Baluu to get started building your studio's website and start taking bookings for your classes today! Also, be sure to check out some of our related guides for yogis below: 

  • How To Start A Yoga Business: The Ultimate Guide
  • Top 7 Best Yoga Booking Systems
  • How To Open A Yoga Studio: The Ultimate Guide
  • 460 Best Yoga Studio Name Ideas For Your Business (free to use)

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Yoga Studio Business Plan

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Yoga has become increasingly popular in recent years as people are searching for ways to improve their health and well-being. It has led to a growing demand for yoga studios. However, starting a successful yoga business requires more than just a passion for yoga; it requires careful planning and a solid business strategy.

Are you looking to write a business plan for your yoga studio business? Creating a business plan is essential to starting, growing, and securing funding for your business. We have prepared a yoga studio business plan template for you to help in start writing yours.

sample business plan

Free Business Plan Template

Download our free business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

  • Fill in the blanks – Outline
  • Financial Tables

How to Write a Yoga Studio Business Plan?

Writing a yoga studio business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section of the business plan intended to provide an overview of the whole business plan. Generally, it is written after the whole business plan is ready. Here are some components to add to your summary:

Start with a brief introduction:

Market opportunity:, mention your services:, management team:, financial highlights:, call to action:.

Ensure you keep your executive summary concise and clear, use simple language, and avoid jargon.

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business plan for yoga teacher

2. Business Overview

Depending on what details of your business are important, you’ll need different elements in your business overview .  Still, there are some foundational elements like business name, legal structure, location, history, and mission statement that every business overview should include:

About the business:

Provide all the basic information about your business in this section like:

  • The name of the yoga studio and on which concept will it be based: will you teach only power yoga or every type of yoga or some other classes too?
  • Company structure of your studio whether it is a proprietorship, LLC, partnership firm, or some other.
  • Location of your studio and the reason why you selected that place.

Mission statement:

Business history:, future goals:.

This section should provide an in-depth understanding of your yoga business. Also, the business overview section should be engaging and precise.

3. Market Analysis

Market analysis provides a clear understanding of the market in which your yoga studio business will run along with target market, competitors, and growth opportunities. Your market analysis should contain the following essential components:

Target market:

Market size and growth potential:, competitive analysis:, market trends:, regulatory environment:.

Some additional tips for writing the market analysis section of your business plan:

  • Use a variety of sources to gather data, including industry reports, market research studies, and surveys.
  • Be specific and provide detailed information wherever possible.
  • Include charts and graphs to help illustrate your key points.
  • Keep your target audience in mind while writing the business plan

4. Products And Services

The product and services section of a yoga studio business plan should describe the specific services and products that will be offered to customers. To write this section should include the following:

List the services:

  • Create a list of the services that your studio will offer, which may include yoga classes, private yoga sessions, workshops, events, or any additional services.
  • Describe each service: For each service, provide a detailed description of what it entails, the time required, and the qualifications of the professionals who will provide the service. For example, a personal trainer for advanced-level yoga classes.
  • Retail: Many yoga studios sell yoga-related products such as mats, props, and clothing. Consider whether you will offer retail products and if so, describe what you will sell and what will be the quality of those products.

Overall, the product and services section of a business plan should be detailed, informative, and customer-focused. By providing a clear and compelling description of your services, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key points to include in your marketing plan:

Marketing strategies:

Sales strategies:, membership programs:, customer retention:.

Overall, the sales and marketing strategies section of your business plan should outline your plans to attract and retain customers and generate revenue. Be specific, realistic, and data-driven in your approach, and be prepared to adjust your strategies based on feedback and results.

6. Operations Plan

When writing the operations plan section, it’s important to consider the various aspects of your business operations. Here are the elements to include in an operations plan:

Hiring plan:

Operational process:, technologies:.

By including these key elements in your operations plan section, you can create a comprehensive plan that outlines how you will run your yoga studio business.

7. Management Team

The management team section provides an overview of the individuals responsible for running the yoga studio. This section should provide a detailed description of the experience and qualifications of each manager, as well as their responsibilities and roles.

Key managers:

Organizational structure:, compensation plan:, board of advisors:.

Describe the key personnel of your company and highlight why your business has the fittest team.

8. Financial Plan

When writing the financial plan section of a business plan, it’s important to provide a comprehensive overview of your financial projections for the first few years of your business.

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:, financing needs:.

Remember to be realistic with your financial projections, and to provide supporting evidence for all of your estimates.

9. Appendix

When writing the appendix section, you should include any additional information that supports the main content of your plan. This may include financial statements, market research data, legal documents, and other relevant information.

  • Include a table of contents for the appendix section to make it easy for readers to find specific information.
  • Include financial statements such as income statements, balance sheets, and cash flow statements. These should be up-to-date and show your financial projections for at least the first three years of your business.
  • Provide market research data, such as statistics on the size of the yoga studio industry, consumer demographics, and trends in the industry.
  • Include any legal documents such as permits, licenses, and contracts.
  • Provide any additional documentation related to your business plans, such as marketing materials, product brochures, and operational procedures.
  • Use clear headings and labels for each section of the appendix so that readers can easily find the information they need.

Remember, the appendix section of your yoga studio business should only include relevant and important information that supports the main content of your plan.

The Quickest Way to turn a Business Idea into a Business Plan

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This yoga studio business plan sample will provide an idea for writing a successful yoga studio plan, including all the essential components of your business.

After this, if you are still confused about how to write an investment-ready yoga business plan to impress your audience, then download our yoga studio business plan pdf .

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How to Write a Business Plan

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Frequently asked questions, why do you need a yoga studio business plan.

A business plan is an essential tool for anyone looking to start or run a successful yoga studio. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your yoga studio.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your yoga studio.

How to get funding for your yoga studio business?

There are several ways to get funding for your yoga studio business, but one of the most efficient and speedy funding options is self-funding. Other options for funding are!

  • Bank loan – You may apply for a loan in government or private banks.
  • Small Business Administration (SBA) loan – SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria before applying for it.
  • Crowdfunding – The process of supporting a project or business by getting a lot of people to invest in your yoga studio, usually online.
  • Angel investors – Getting funds from angel investors is one of the most sought options for startups.
  • Venture capital – Venture capitalists will invest in your business in exchange for a percentage of shares, so this funding option is also viable.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your yoga studio business?

There are many business plan writers available, but no one knows your business and idea better than you, so we recommend you write your yoga studio business plan and outline your vision as you have in your mind.

What is the easiest way to write your yoga studio business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any yoga studio business example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software.

About the Author

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Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Download Yoga Studio Business Plan

How to Write A Yoga Studio Business Plan: Ultimate Guide

  • Last Updated: 12th June 2020
  • Yoga Teacher Resources
  • Editors: Harry Griffiths
  • Verified By: Abbie Watkins

business plan yoga studio graphic

If you want to know how to write a yoga studio business plan for your own space, we’ll run through what to include, step by step, so you know exactly what to include!

In this article we’ll cover:

Why Do I Need a Yoga Studio Business Plan?

  • Step 1: Starting a Yoga Studio Business Plan with a Summary
  • Step 2: How to Make a Business Plan for a Yoga Studio Including Details of Your Qualifications

Step 3: How to Write a Business Plan for a Yoga Studio: Include Market Analysis

  • Step 4: Highlight Exactly What You Sell in Your Yoga Studio Business Plan
  • Step 5: Perform a SWOT Analysis for Your Yoga Studio Business Plan
  • Step 6: You Should Include Marketing Strategies in Your Yoga Studio Business Plan
  • Step 7: Your Business Plan for a Yoga Studio Should Include Financial Plans and Projections

Step 8: Conclude Your Yoga Studio Business Plan with a Closing Statement

Before we start, enquire about our Level 4 Yoga Diploma  to learn how you can take your career to the next level. Alternatively, check out our guide to how to make money as a yoga teacher .

Looking to Advance Your Yoga Career?

4 Expert Tips to Elevate Your Teachings to The Next Level!

how to write a yoga studio business plan image

Before we go into details of how to make a business plan for a yoga studio, we’ll run through why exactly it’s so important to have one.

Having a solid business plan for your yoga studio will help you to organise yourself and understand exactly what you want your business to be and fulfil.

It will also help you to understand where there’ll be challenges and how you can face them in the future, increasing the chances of your business going the distance and adapting to future markets.

A yoga studio business plan isn’t just helpful before you open your space but you can also use it throughout your career as a studio owner, measuring up costs and how well your business is doing compared to projections.

This will help you to adapt your business to allow it to grow as anticipated and meet the demands of your customers and the parameters you set for yourself!

It’s also vital for any potential investors and could make the difference between you securing funding from them or securing a business loan.

It will give others an impression of how you will use your money to return people’s investment and make a profit.

Essentially this is your opportunity to illustrate to yourself and other potential investors how you intend to make money from your yoga studio .

This is why it’s so important when you’re opening a yoga studio to have a business plan that’s as detailed and thorough as possible.

Now that you know why you’ll need one, we’ll get into the details of a yoga studio business plan and what exactly you should include.

Step 1: Starting a Yoga Studio Business Plan with an Executive Summary

laptop how to make a yoga studio business plan graphic

A business plan for a yoga studio should always start with a summary for any potential readers or investors to give an overview of your business.

This should cover all the essential information about your potential studio including:

  • Who you are 
  • What kind of classes and services you’ll offer
  • How it fills a gap in the market or compares to existing studios
  • The state of your finances and health of the business based on your financial projections
  • Your goals and how you intend to achieve them

This is your chance to showcase your business and show in a concise and accessible way why it will be a lucrative and successful studio.

You can summarise what’s to come in the rest of your yoga studio business plan and show that you’ve done your research and written a thorough outline.

Despite this section being at the beginning of a yoga studio business plan, this should actually be written last so that you can source the information from the rest of the plan!

This way it will act as a true summary of what’s included and you can speak to specific sections of the finished product.

Ideally this should be under two pages as you’re not including too many details here you’re just offering a brief overview.

You want to detail what will be included without going into the nitty gritty too early! You can signpost to the sections which include further details whilst offering an engaging and readable summary.

The best way to start if you’re struggling is to take one or two sentences from each section and reword them in a concise way to structure this section.

Step 2: How to Make a Business Plan for a Yoga Studio: Include Details of Your Qualifications

certificate yoga studio business plan graphic

The next section in your yoga studio business plan should detail your qualifications to show why and how you’re equipped to run your proposed studio.

This list will signal to potential investors or anyone reading and funding your business that you’re qualified to do what you set out to do.

All of the  yoga teacher training qualifications you detail here will show your capacity as a teacher.

For example, the industry standard for a holistic yoga teaching course is 200 hours whereas a Level 3 Yoga Diploma like ours will include 400 yoga teacher training hours. 

This is why you should include the amount of hours you have as well as just the kind of training because this will reinforce your level of expertise and how experienced you are. 

Also some foundational yoga qualifications like ours will allow you to specialise in a particular style. 

For example, if you’ve completed Level 3 to become an ashtanga yoga teacher and want this style to be the focus of your studio, mentioning this qualification will support your studio’s mission and brand identity. 

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You should also detail if you’re qualified with a Level 4 Yoga to illustrate that you’re an advanced teacher and can potentially offer more than existing studios.

You should include your list of qualifications and where you obtained them too so that your readers can see that your training has come from a reputable source.

You should include details of any further fitness qualifications too that aren’t necessarily explicitly yoga related.

For example, if you’re opening a yoga and wellness studio you might have completed other personal trainer courses such as a Level 4 Nutrition course .

Even if these don’t strictly speak to what you’ll offer from your studio this will show potential investors and readers that you’ve got a broad understanding of the health and fitness industry.

It could also potentially form part of your future projections or how you see your studio potentially expanding.

For more information about the different qualifications you can take, and the knowledge and expertise they provide, check out our article about yoga teacher levels here . 

tick how to write a yoga studio business plan graphic

The next section of your yoga studio business plan is market analysis. This is where you’ll look at the existing market, specifically in your location, and how you fill a gap in the market.

This will be one of the most substantial parts of your yoga business plan because it will detail your understanding of the yoga market from pricing to customer base.

It’s vital for showing why your business will be a success and how your studio will stand out against the competition.

This also shows you’re aware of what you’re up against and that you’re aware of what succeeds in the yoga industry.

It’s one of the main ways too that you’ll be communicating your brand identity and your particular unique selling point to readers and investors.

This section should include details of the following to illustrate your awareness of the market and where you fit into it:

  • Popular styles in your location
  • Services offered by competitors other than classes such as retreats and workshops
  • Size of different studios
  • Target demographic in terms of age, schedule, and budget
  • Pricing options 
  • Trends and growth rates

Detailing these things will signal to the reader that you’re aware of exactly what you’re up against and where you see your studio filling a gap. 

For example, looking at a few different studios in Manchester gives you an impression of the average price for single sessions and monthly subscriptions.

Yoga Soul offer a mixture of subscription options as well as the price of a single drop in session:

yoga soul prices yoga studio business plan image

This doesn’t just give you an idea of the different prices they charge for different options but also the pricing structure on offer whether that’s a full year’s membership or a rolling contract.

The price of a single session is around the same as Form with a difference of only a pound:

form manc yoga studio business plan image

In terms of subscription services, though, they’re quite different. Form has different monthly subscription options based on the amount of classes people want to take:

form manc 2 yoga studio business plan image

These range from £65 to £125 and so there’s a variety of different structures to meet the needs of potential customers. This can often overwhelm the customer though so may be something you want to avoid.

This is why it’s important to do this research for your yoga studio business plan and your business as a whole because it will help you decide on how to structure your options as well as just pricing individual sessions.

You can compare the options and see what the average is as well as what’s being offered by the studio who’s your most direct competition. 

This won’t necessarily mean beating your competitors by being cheaper.

If there’s no boutique or high end option in your area, and there’s a demand for it, this can be something you reflect in the pricing and what you offer in your yoga studio business plan.

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Step 4: Perform a SWOT Analysis for Your Yoga Studio Business Plan

swot analysis writing a yoga studio business plan graphic

One of the best ways to scope out your competitors in your yoga studio business plan and show how your business will fit into the market is to perform a SWOT analysis.

SWOT stands for:

  • Strengths - This is how you show your studio’s value in your yoga studio business plan, highlighting what sets you apart from the competition and what your unique selling point is
  • Weaknesses - These may just be things you’re less confident with or areas you don’t specialise in that potentially let you down
  • Opportunities - Now you outline how you intend to address those weaknesses as well as opportunities for development of your brand and business
  • Threats - This is probably the most important part for comparing yourself to your competitors as you’ll look at what could stop you taking those opportunities 

If you want to know how to make a business plan for a yoga studio stand out to investors and readers, this will show you’re fully aware of your competition and exactly how your business fulfils a need.

It also shows that you’ve considered any stumbling blocks and have foreseen anything you may need to overcome in order to be more successful in terms of the weaknesses and threats. 

For more details and information about this process check out our dedicated article on personal trainer SWOT analysis .  

Step 5: Highlight Exactly What You Sell in Your Yoga Studio Business Plan

yoga studio business plan graphic

This part of the yoga studio business plan is to illustrate fully what it is that you’ll offer in your studio and the different revenue streams you’ll have.

This shouldn’t just be a list of the classes you’ll offer but any way you plan on making money from the studio.

This list of different facets of your business will naturally continue on from your market analysis. Here you’ll be reinforcing how your studio will be filling a gap in the market and why what you’re offering is unique.

It will also reinforce your awareness of the market because there’ll be certain things that you’ll include based on your research and what are some top priorities for a yoga studio.

Your business plan should therefore include details of:

  • What styles of yoga you’ll offer
  • The range of abilities you’ll cater for
  • How much you’ll charge for classes
  • Other revenue streams such as refreshments or mat and towel rental

This can show a level of growth with the studio rather than just what you’ll offer immediately and this can form the future projections for your yoga studio business plan.

For example, you might project that you’ll rent your space to other teachers in the future for workshops and special events, adding a new revenue stream once you’ve grown your brand and reputation.

Some of these projected events and services will depend on the success of your classes and other main revenue streams. 

This section is your opportunity to show why they’ll be lucrative enough to support future ventures and how your pricing and services will grow your business!


If you’re finding this article helpful, check out some of our others about developing your business:

  • How Much Should You Charge for Your Yoga Classes?
  • How to Get More Private Yoga Clients: Ultimate Guide
  • 9 Key Challenges of Running a Yoga Studio (& How to Overcome Them)

Step 6: You Should Include Advertising & Marketing Strategies in Yoga Studio Business Plan

marketing how to write a yoga studio business plan graphic

Before opening a yoga studio your business plan should include a section on how you intend to use marketing to promote your services and boost membership.

This will show anyone funding the studio that you intend to have a high ROI (return on investment) and how you’ll get it.

The strategies you choose will be informed by who your ideal customer is because each platform will be used most by different demographics.

There’s a few staple strategies you should use though that will be vital to detail in your yoga studio business plan:

  • Social media content
  • SEO (Search Engine Optimisation)
  • Paid ads on Google and social media 
  • Getting registered on Google my business
  • Email marketing

We’ll run through these strategies briefly and show you what you should include in your yoga studio business plan for each.

You can find a list of further hints and tips in our article on digital marketing for a yoga business here .

Include Social Media Content Plans in Your Yoga Studio Business Plan

instagram yoga studio business plan graphic

Social media is an essential tool for any marketing strategy mainly because of its reach and how many people are on the platform at any given time!

You might propose to utilise the following platforms for marketing strategies to reach different audiences and gain more studio members:

Depending on your target demographic you’ll focus on different platforms accordingly. For example, according to Statista the age group that makes up the majority of Facebook users is 25 - 34 year olds.

This is one of the older brackets of social media users. By comparison, most TikTok users fall somewhere between 18 and 24 according to Oberlo .

This is why it’s something you should bear in mind when you’re proposing the kind of content you’ll produce and the platforms you’ll use!

Your options for the kind of content you can use in your marketing strategies includes:

  • Organic content (unpaid and unsponsored content you create) including reels, stories, and posts
  • Paid content such as ads and sponsored posts

You can use ads to target your demographic with ads running on people’s feeds, reels, and stories. 

For ideas about what kind of content will work best for you and what to include in your yoga studio business plan you can check out our article about yoga Instagram marketing and how to create fitness Facebook ads .  

Writing About SEO in Your Yoga Business Plan

SEO how to make a yoga studio business plan image

SEO, or ‘search engine optimisation’, is the process through which you optimise your web content so that you rank highly on Google, making it easier for people to find your services!

Features of SEO you’ll need to consider and write about in the business plan for your yoga studio include:

  • High quality content on your website or landing page
  • Using keywords in your content
  • Get other websites to link to your site
  • Internal links from one page to another on your site

If you want to know how you should include these in your yoga business plan you’ll need to say how you propose to spend your budget on SEO.

This might include projections about the kind of software you’ll need in order to create high quality content or search for the right keywords.

Keywords, or ‘search terms’, are what people type into Google when they’re searching for a particular service.

Tools such as Semrush and Ahrefs are paid services you can use to do this kind of research and so you may want to include this as part of your budgeting!

You can find out more about each of these and how you can utilise them for your yoga studio business in our article on SEO for yoga teachers .

Mention Paid Ads in the Marketing Section of Your Yoga Studio Business Plan

google ads how to write a yoga studio business plan image

As we’ve already mentioned, you should detail how you’ll use social media advertising as part of your marketing strategy in your yoga studio business plan.

Google ads are the other kind of paid advertising you should consider using as part of your marketing strategy and the budget of your business plan.

For a yoga studio, using these ads is one of the most significant ways you can secure a better ranking on Google’s search results page.

Designing a strong ad and ranking well with it will employ some of the SEO skills we mentioned earlier, choosing keywords and search terms to target to reach your ideal customer.

You set a budget based on this with keywords varying in cost based on the strength of your site and how often they’re used or how competitive the words are.

You can also decide how you want your ads to work in terms of what outcome you want and what action you want people to take.

You’ll want to choose pay-per-click which means you only pay when the ad has worked and people have found it and clicked through to your desired web page.

For more information on this style of advertisement and how you can budget for them in your yoga studio business plan, read our article on yoga Google ads . 

Mention Google My Business in Your Business Plan for a Yoga Studio

google logo yoga business plan graphic

Google My Business is another tool that will help display your yoga studio highly on the search results page when people are searching for specific locations.

For these local searches, i.e searches on Google that contain a location, the top three results will be the ‘local three pack’ which are three Google My Business Listings.

Here’s what it looks like for the keyword ‘yoga studio Leeds’:

google my business how to make a yoga studio business plan image

As you can see these Google My Business listings will tell people the following about your business in one convenient place:

  • Opening hours
  • Contact information
  • Website details

This is why it’s such a useful tool for your yoga studio and your business plan because this is another way you can secure sales.

People making local searches are what’s called “high intent” meaning they’re searching with a greater intent to sign up for a service rather than just wanting to learn about something. 

They’re specifically looking for a studio in their location usually and so are more likely to become customers!

This is why your business plan for a yoga studio should include this as a strategy as it’s another way to reinforce that you know how to reach your demographic and get people to sign up!

It’s also completely free! So you can target your ideal customer without having to worry about where it fits into your budget.

Our article about how PTs can use Google My Business contains plenty of tips and help that will be relevant for your research and your business plan!

Discuss Email Marketing Strategies in this Section of Your Yoga Studio Business Plan

email yoga studio business plan image

Last but not least, when you’re starting a yoga business your business plan should include details of email marketing in your projected strategies.

Email marketing is when you’ve used some of these other marketing methods to obtain potential customers’ email addresses in order to market directly to them!

The most popular and easy ways of getting people’s email address following GDPR include:

  • Offering a resource on your website such as an instructional video for free where people provide their email addresses to be sent the resource
  • Confirmation emails for classes . You can ask people to opt in or out of receiving further marketing materials when they book on 
  • Offer a newsletter will allow people to stay up to date with everything you offer and allows you to showcase your business 

The benefit of this particular marketing strategy is that you will be speaking to people as directly as possible, straight into their inbox!

Mostly you’ll be sending your email marketing to people who’ve opted to receive information from you and are either interested in attending more classes or are leads for upselling your subscription services.

The reason you should include this in the business plan for your yoga studio is that it’s another way you can secure leads and will also influence your budget as you may need to use paid software.

You can use free versions of Mailchimp to design a yoga newsletter and then later pay for more advanced tools to measure the metrics of your campaigns to improve them as you go.

There’s plenty more information about things you should include in your strategy in our dedicated article on fitness email marketing . 

Show the Impact of These Strategies in Your Yoga Studio Business Plan

goals how to write a yoga studio business plan graphic

If you’re starting your own yoga studio chances are you’ve been a practising teacher for a while and may have developed your own marketing strategies.

This is why you should include any impact you can show in this section of your yoga business plan.

You might include the reach that certain organic content has had on platforms like Instagram or show any leads already generated by paid ads.

This will help you to secure funding by showing successful strategies in the past and showing how money will be used.

If you can show that you’ve implemented some of these strategies to success already, this legitimises their place in your budget.

It also asserts that you can be trusted to provide a return on investment and will implement lucrative strategies.

You can include screenshots of some of this information in your business plan. For example, here’s a screenshot of the leads generated by our own social media ads in a month:

origym ad leads starting a yoga studio business plan image

You can then show a break down of what was spent in order to generate those leads like this:

fb ad 2 how to make a business plan for a yoga studio image

However, if you’ve been working for a gym or some other facilities you may never have had to do your own extensive marketing before.

If this is the case then you should include these in your financial plans and projections as part of your market research about what has worked for other people and in any studies you can find.

We’ll look at the financial section of your business plan for a yoga studio now!

Step 7: Your Business Plan for a Yoga Studio Should Include Financial Plans & Projections

projections starting a yoga studio business plan image

Though it’s hard to say any one section of your business plan is more important than another, your financial plans and projections are certainly up there!

This is the section of your yoga business plan where you’ll run through all of your costs and how you expect to make a profit and your projections for the amount of time that might take.

You should include details of all of the following in this section:

  • Costs of starting the studio and opening including equipment you’ll need, licences, and the cost of renting the space itself
  • Operating costs for the first few . This will continue on from the previous point and include details of how you’ll pay to operate and run your business for three financial years
  • Whether you’ll hire any staff . This will affect your insurance as well as just the cost of paying wages so will affect your budget as a whole
  • The amount of classes you’ll have and how much you’ll pay yoga teachers for them. You’ll most likely be paying a variety of different freelance teachers as well as teaching your own classes so you should say how much 
  • Costs of marketing strategies including any budgets for some of the things we mentioned above such as software used for email marketing, Google ads, and social media ads

The reason all of this is so important is that it’s your way of sticking to your own budget and knowing exactly how much things will cost.

This will help you get an idea of how much money you’ll need and how you intend to get a return on your own or somebody else’s investment.

It also shows potential investors that you’ve got projections for how much money you can make and when.

This shows them that you understand your finances and are a worthy investment and know how to run a successful yoga studio . 

It’s not just important to cover all of the above bases but they should also be formatted in a certain way, included in three vital things:

  • An income statement
  • A balance sheet
  • A cash-flow statement

We’ll run through each of these briefly so you know exactly what they are and what you’ll need to include.

An Income Statement

income how to write a yoga studio business plan graphic

This will be based on some of your financial projections and will show how much money you make after expenses in your projected first few months or year of being in business.

It will show the revenues and expenses of the business and the profit or loss that results from this. 

This is good practice because it’s something you’ll continue to do regularly, at least every quarter, in order to stay on top of your finances and for your taxes.

This is called a ‘periodic’ income statement but the one you’ll include in your yoga business plan is called a ‘pro forma’ one as it’s based on projected expenses and profits.

Creating an income statement will also inform other sections of your plan. For example, this will help you iron out any problems and actions you can take to help your finances in your SWOT analysis.

When you’re starting out you should continue to do these statements every month for a year rather than every quarter so that you can consistently track your progress and returns on investment. 

A Balance Sheet

balance opening a yoga studio business plan graphic

A balance sheet is a run down of what you have versus what you owe and what’s left after you deduct one from the other.

Essentially this means the assets you have, or things that could be liquidated and turned into cash, versus liabilities, which are funds owed.

Your assets will either be ‘current’, meaning they can easily be liquidated into cash, or ‘noncurrent’ which will be things that can’t as easily be converted into cash such as land or leases.

When you’re starting your yoga studio business plan this will include the equipment you’ll own for your studio and any long term business leases for the space itself. 

These funds will usually be a mixture of short liabilities owed within a year including:

  • Supplier invoices
  • Wages 
  • Income tax deductions 
  • Utilities 

And long term liabilities which are due after one year including:

  • Deferred tax liabilities
  • Any long term debt such as interest on loans
  • Pension fund liabilities

Liabilities when you’re starting your yoga studio and your business plan will mainly include any loans or things you’ve bought on finance. 

Then you’ll have the ‘equity’ in a third column which gives you and any potential investors an idea of the financial health of your business.

This is what remains after deducting the liabilities from the assets!

A Cash-Flow Statement

cash flow starting a yoga studio business plan image

The cash-flow statement is similar to an income statement but instead of just showing how much money has been earned and spent this gives an idea of how much cash is on hand at any given time.

The form that this takes and the information contained will depend on the kind of accounting you’re proposing to do.

Accrual based accounting records income and expenses when they’re spent and incurred respectively.

For example, you would record income when somebody new signs up for a studio subscription rather than specifically when that money actually enters your business account.

Even though you may be able to predict and project the amount of subscription signs up in your first year, it doesn’t necessarily reflect how much cash you’ll have at a given time. 

Cash flow statements will build on your ‘pro forma’ income statement to predict how much money you will actually have.

This is another thing that you’ll regularly have to do when you’ve opened your studio and will inform how you operate.

For any potential investors and other funding bodies this shows your business’s projected liquidity (or money you can actually spend and will have access to).

This means you’ll be able to show how much cash you’ll have should you need it and what you can afford to do as a result.

This is why it’s vital and will inform other parts of your yoga studio business plan because you’ll be able to show what you can and can’t spend and that you’re financially prepared for unforeseen costs. 

laptop yoga studio business plan image

Just like the way we suggested starting a yoga studio business plan, you should end it with a summary of everything that’s gone before.

This is where you’ll go over the previous sections briefly speaking to how they indicate where your business is up to and what the most important next steps are.

Looking over your business plan and writing this summary will help you decide on and prioritise these next steps.

This also indicates to potential investors and anyone else reading the business plan that you’re aware of how to act on the previous sections and advance your business. 

You should reinforce your brand identity, focus on how your strengths will lead to success, and how you intend to deal with any obstacles identified!

Before You Go!

That concludes our article on how to write a yoga studio business plan! Hopefully now you feel prepared and can start writing the perfect plan for you and your business.

Don’t forget to check out our advanced yoga teacher training courses so you can increase your experience and sell yourself and your expertise in your business plan. 

You can also download our guide below for how our Level 4 will help develop your career!  

Written by Jessie Florence Jones

Jessie has a 1st class honours degree in English Literature from University of Leeds and an MA in English Literature from Durham University. Naturally Jessie has a real passion for writing especially about film, culture and wellbeing. Outside of writing she loves hiking, country walks and yoga, which she has been doing religiously over lockdown.

Recommended Posts

How to start a yoga studio: 8 steps to success , conducting a risk assessment for your yoga class: 5 simple steps , 7 digital marketing strategies for yoga studios & teachers , get expert tips for elevating your yoga teaching career.

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How To Write A Yoga Business Plan

Claire Campbell

A business plan is beneficial for many reasons. You can use it to keep your business on track with your vision and goals, use it to plan for expansion or use it to attract new investors or a business partner. 

Topics to cover

The business.

Summarise the business background or if a new business, where the idea/concept has come from.  

Business Ownership

Detail how the business is set up e.g. a sole proprietorship, partnership, limited company, charity or not for profit.

Management Structure

Outline the management structure of the business.

Ask yourself who will manage the business, is it managed by the owners/is there a board of directors, do certain partners make all management decisions. Consider who is the decision maker, will the business be managed by a hired manager.

Organisational Timeline

Identify and schedule the key milestones you want to achieve. It is a good idea to list ones already complete. Milestones can include, market research, securing premises, sourcing a product supplier, marketing campaigns, recruitment, setting up software etc.

Business Goals and Objectives

Summarise what you want to achieve as a business. Your goals should be SMART - specific, measurable, attainable, relevant and time bound.  

Product or Service Offered

Provide a short summary of what product or service your business provides. Remember to include future products/services.  

Business Target Market

Who is your product or service aimed at, consider the demographics, geographic and values and beliefs of your ideal customer.  

Pricing Strategy

Review your costs, profit margins, competitors pricing. Are you targeting the high end luxury market? What pricing is typical within the local marketplace? Does the quality of your product or service allow you to charge more than your competitors?

Consider monthly subscriptions and block booking of beginners classes to ensure you always have guaranteed source of income.

Marketing Plan 

Define your target market’s demographics and where and how you plan to market to them. Consider how your customers will find you, what is your budget. What is your unique selling point?  

Business Competitors

List who else is offering a similar product or service. Remember to consider competition from online providers.


Describe the daily operations for your business, what are your opening hours. Outline a typical day. Outline your facilities, premises, what staff do you require, how much are you paying them, training them? List the assets the business owns e.g. office furniture, computers, premises, intellectual property.  


If you are a new business, you should provide projected information showing what you expect in the coming years. If your business has been in business for a while, you should include actual information for recent years as well as your projections for the future.

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Creating a zenful business: crafting a successful yoga studio business plan.

Are you a yogi with a passion to set up your own business ? Or an entrepreneur who’s been bitten by the yoga bug?

Now is an excellent time if you’ve been thinking about opening your own yoga studio .

Interest in all things yoga continues to grow exponentially as people seek ways to improve their physical and mental health .

Before starting this incredible journey, you must take some time to craft an insightful yoga studio business plan .

This will be your roadmap for success , helping identify who needs what services while outlining crucial elements like market analysis, financial projections, operations management, and much more !

In this blog post, we’ll help you create the best business plan to make your competitors green with envy. So grab your mat, and let’s get started!

Why Every Yoga Studio Needs a Business Plan

As a potential yoga business owner , It’s important to create a business plan right away.

Without a plan, you will not be able to grow your yoga business successfully.

A business plan is necessary if you plan to expand your studio, hire additional instructors , or secure financing .

Remember, a business plan is a guide, not a guarantee , and will evolve over time.

Having an outline to start with will help you move forward and make adjustments to reach your yoga business goals.

Create a Killer Executive Summary

As a potential yoga business owner , you need to make sure your yoga studio business plan includes all the essential components that potential investors and lenders are looking for in the executive summary.

What Should My Executive Summary Include?

An effective executive summary should include information such as:

  • The type of yoga will you teach Hot yoga, power yoga, etc.
  • A brief overview of your yoga business plan.
  • Your yoga business mission statement .
  • What sets your yoga studio apart from competitors ?
  • How will you make a profit and how do you see your business in the long run ?
  • If you require funding, what type of investment are you seeking?

By including these key points in your executive summary, you give investors or potential business partners an overall view of what they can expect from your yoga business and build trust by showing them that you are knowledgeable about the yoga industry and have done their due diligence.

As such, potential investors will be more inclined to consider investing in your yoga business plan when they understand the unique offering and value of your yoga studio.

It’s better to start with the executive summary at the end, once you have all your information for the perfect yoga business plan.

Now, let’s dive into more detail on each of the other components to help you with those next steps to include in your business plan template.

Understand Your Yoga Business Market

Before you have your own yoga business , you need to understand your market .

When creating a business plan for a yoga studio, it’s important to conduct a market research to understand the yoga industry and identify potential customers .

You need to define your research objectives and determine your research methods .

There are several methods available, such as online surveys, focus groups, and one-on-one interviews .

Once you have selected the appropriate research method, you need to identify your target audience .

By considering factors such as age, gender, income level, and location , you can gather information about your audience’s preferences, trends, and behaviors .

Also, Your target market will depend on the specific services you offer and the unique value proposition of your yoga studio business plan.

Types of Target Market To Choose From For Your Yoga Studio:

  • Beginners: People who are new to exercise or looking for a low-impact way to improve their physical health.
  • Advanced: Experienced yogis who are seeking to deepen their practice and learn new techniques.
  • Athletes: Runners, cyclists, and other athletes who want to supplement their training with yoga.
  • Older adults: Retirees or older adults with health conditions who need a gentle form of exercise .
  • Busy professionals: Professionals who work long hours and are looking for a way to unwind and de-stress with more relaxation techniques .
  • Families: Parents and children who are looking for a fun and healthy way to bond and spend time together.

Know Your Rivals

Analyzing your competition is also an essential part of market research.

You can research your competitors by visiting their studios, attending their classes, and reviewing their websites and social media profiles.

Identifying your competition can help you to differentiate your business and provide a unique service to your target audience.

Conducting market research, identifying your market, and offering a unique service can help you create a successful business plan that aligns with your vision and goals for your yoga studio.

Build Your Yoga Business Services

If you’re a new business owner planning to open a yoga studio, it’s important to consider the various services you’ll offer to attract clients interested in yoga.

Developing a comprehensive yoga studio business plan that includes a range of services can help you stand out in the competitive yoga business market.

Types of Yoga Classes You Can Offer In Your Studio:

Some of the most common services offered by yoga studios include yoga classes led by experienced yoga teachers.

These yoga classes may be available in different styles, levels, and formats , including group and private sessions such as:

  • Hatha yoga: This is a gentle and slower-paced form of yoga that focuses on basic postures and breathing techniques .
  • Vinyasa yoga: This is a more vigorous and dynamic style of yoga that involves a continuous flow of postures linked with breath .
  • Ashtanga yoga: This is a challenging and disciplined style of yoga that involves a set sequence of postures.
  • Iyengar yoga: This style of yoga emphasizes proper alignment and uses props such as blocks, straps, and blankets to assist students in achieving the correct posture.
  • Bikram yoga: This is hot yoga that involves practicing in a room heated to 105°F with a humidity level of 40% .
  • Restorative yoga: This is a gentle and relaxing style of yoga that focuses on calming the nervous system and releasing tension in the body .
  • Yin yoga: This style of yoga involves holding postures for a longer period of time to increase flexibility and improve circulation.

Workshops, Events, And Programs to Offer For Your Yoga Studio Business Plan:

Yoga businesses often organize workshops and events focusing on specific areas such as meditation, yoga philosophy, or yoga postures .

It would help if you thought about what you could offer to make your yoga studio stand out when making your yoga studio business plan.

These events provide an opportunity to learn from experienced instructors and help clients deepen their yoga practice.

Offering Programs such as teacher training programs can help grow your business by training individuals to become certified yoga instructors.

In addition to these offerings, some yoga businesses may also provide wellness services, including massage, acupuncture, or nutritional counseling to help clients maintain a healthy lifestyle.

Do You Want To Go Virtual?

When developing your yoga business plan , you should consider whether you want to provide online services for your yoga studio.

With the increased use of technology , many yoga studios have adapted by offering online classes, videos, and other resources through an online platform.

This service can be convenient for clients who prefer practicing yoga in their homes or who cannot attend in-person classes .

By offering a combination of these services, a yoga studio can build a thriving business that meets the needs of a wide range of customers.

Incorporating these services into your yoga studio business plan is essential to create a successful and profitable business.

Come Up With a Marketing and Promotion Plan

Creating a marketing strategy is an important step for your yoga business plan.

It’s crucial to explore both online and offline channels in order to expand your reach and attract a diverse range of clients.

By incorporating a blend of online and offline marketing techniques, you can effectively promote your business to a wider audience , while simultaneously strengthening your connections with your current clients.

Online channels include social media , email marketing, online advertising, and website optimization.

Traditional marketing methods such as flyers, posters, and print ads , as well as partnerships with other businesses and participation in local events, can be used for offline channels.

Consistent branding and messaging across all channels and regular analysis of effectiveness are crucial.

Using a combination of online and offline channels, your yoga business can effectively promote and attract new customers for growth and success with a marketing strategy.

You can learn more about marketing your yoga business here .

Pricing and Revenue Model

When starting a yoga business, it’s essential to decide on a pricing strategy for your services and outline a revenue model that aligns with your business goals to include in your yoga studio business plan.

You can choose to charge per class or offer class packages and manage memberships for your yoga studio. It’s also important to consider the local market and the prices of other studios in the area.

In addition to pricing, you should outline a revenue model that accounts for all sources of income including:

Merchandise sales, private sessions, and workshops.

Understanding your revenue model will help you make informed decisions about your pricing and ensure that your yoga studio business is financially sustainable in the long term.

Financial Projections For Your Business Plan

To create financial projections for your business plan, you should begin by forecasting the revenue you expect to generate from your yoga classes and other services.

To ensure your revenue forecast is realistic, consider your target market’s size, competition, and pricing strategy.

After estimating your revenue, you should focus on forecasting your expenses .

Types of expenses for a yoga studio:

  • Equipment-related costs

Understanding your expenditures is critical for determining the break-even point when your revenue covers all your expenses.

Lastly, it would help if you created a cash flow projection that approximates the amount and timing of cash inflows and outflows for your business plan.

This will enable you to anticipate times of low cash flow and ensure that you have the necessary resources to cover your expenses during such periods.

Although creating financial projections may seem like a complicated process, it is a vital step in your business plan.

By developing realistic revenue and expense projections , you can gain an understanding of your yoga business’s financial well-being and make informed decisions for its future.

Where Will Your Yoga Studio Be?

Choosing the right location for your yoga studio can make or break its success and is another step when coming up with your yoga studio business plan.

The following are factors to consider with finding the perfect location for your yoga studio:

Zoning Regulations

Zoning regulations are one critical factor to consider.

For example, some areas may not permit certain companies to operate in residential zones , while others may require additional permits for specific types of businesses.

Being aware of these regulations can save you from legal troubles in the future.

Rent And Lease Agreements

Rent and lease agreements are other factors to consider.

For example, setting up a studio in a trendy area may be appealing, but the high rent may not be sustainable for your business in the long run.

Examining the lease agreement’s terms and conditions can help you avoid being hit with unexpected costs and fees .

Convenience For Your Target Audience

Convenience for your target audience is crucial in choosing a location for your yoga studio.

For example, if you are targeting busy professionals , setting up in a business district may be an ideal choice .

Understanding your target audience’s demographics can help you identify their most convenient location , leading to more satisfied clients.


Accessibility is another key consideration.

For example, a studio that is easily accessible by public transport or has ample parking facilities can attract more clients.

A location that is difficult to reach can discourage potential clients from attending your classes.

In conclusion, selecting the ideal location for your yoga studio requires careful consideration of several factors, including zoning regulations, rent and lease agreements, convenience for your target audience, accessibility, and safety.

By thoroughly analyzing these factors, you can identify a location that will set up your business for success in the long run.

Staff For Your Studio

If you decide to own a studio, you definitely need staff to help you run your studio.

Staffing is an essential aspect of any successful studio.

When deciding on the staffing needs for your business, you must consider the size and scope of your business, your budget, and your goals.

One of the most crucial positions in any yoga studio is the instructor .

Hiring qualified, experienced, and certified instructors will ensure that your yoga classes are of the highest quality and will help attract and retain clients.

Additionally, you may need front desk staff to manage client registration, scheduling, and payment processing.

Other support roles, such as cleaning and maintenance staff, may also be necessary to ensure that your studio remains c lean, safe, and welcoming for your clients.

It is important to carefully consider your staffing needs and budget to ensure that you have the necessary staff to run your yoga studio effectively.

Risk Management

Developing a risk management plan is a crucial aspect of a yoga studio business plan.

This plan should address potential hazards and liability issues that may arise in your yoga studio.

A risk management plan outlines the steps you will take to minimize or avoid risks, prevent accidents, and protect your own business from potential lawsuits.

It should include safety protocols for your clients and employees, such as proper equipment usage and emergency procedures .

Having a comprehensive risk management plan not only ensures the safety and well-being of your clients and employees but also protects your business from potential financial losses and legal issues .

Will Your Studio Be Sustainable?

When creating a yoga studio business plan, it is essential to consider how to incorporate sustainable practices into the business model.

One way to do this is to use eco-friendly products and reduce waste .

For instance, you can use natural cleaning products and install energy-efficient lighting systems to reduce energy consumption.

Additionally, you can encourage students to bring their own reusable water bottles to reduce plastic waste.

By incorporating sustainable practices into your yoga studio, you not only contribute to a healthier planet but also appeal to environmentally conscious customers who prefer to support eco-friendly businesses .

Future Growth And Expansion

One important aspect to include in a yoga studio business plan is future growth and expansion .

By outlining plans for the future, such as:

  • New services
  • Additional locations
  • Other opportunities for expanding the business and setting goals to work towards this.

This not only helps with long-term planning and strategy, but it can also attract potential investors and stakeholders who are looking for a business with growth potential .

Additionally, having a plan for future growth can help the business stay competitive and adaptable in a constantly changing market.

It is important to regularly review and update the plan to ensure that it is aligned with the business’s goals and vision.

In conclusion, creating a comprehensive business plan is critical for the success of a yoga studio.

The plan should encompass all aspects of the business, including the mission and vision, financial projections, marketing strategies, location, staffing, legal and regulatory considerations, risk management, and sustainability practices.

By developing a business plan, you can identify potential challenges and opportunities, set realistic goals, and establish a roadmap for achieving long-term success.

Moreover, the business plan serves as a valuable tool for securing funding, attracting investors, and guiding the day-to-day operations of the studio.

Ultimately, a well-crafted business plan can help you create a thriving and sustainable yoga studio .

Creating a successful business plan will meet the needs of your clients while also fulfilling your vision for the business.

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Contact Information

Tamara Ruiz

Digital Marketing US/UK

Tamara Ruiz works in US/UK digital marketing at Virtuagym. She loves learning new things and has a passion for fitness and health, which she shares through her blog posts. Tamara is currently pursuing her bachelor's degree in Marketing at Hogeschool van Amsterdam, with a minor in Cross-Cultural Business Skills.


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