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Physical Therapy Business Plan Template

Written by Dave Lavinsky

physical therapy business plan template

Physical Therapy Private Practice Business Plan

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their physical therapy businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a physical therapy private practice business plan template step-by-step so you can create your plan today.

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What Is a Business Plan?

A business plan provides a snapshot of your physical therapy private practice as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

If you’re looking to start a physical therapy practice, or grow your existing business, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your physical therapy business in order to improve your chances of success. Your business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Physical Therapy Businesses

With regards to funding, the main sources of funding for a physical therapy business are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for physical therapy businesses.

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How to write a business plan for a physical therapy private practice.

If you want to start a physical therapy business or expand your current one, you need a business plan. Below we detail what should be included in each section of your business plan:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of physical therapy private practice you are operating and the status. For example, are you a startup, do you have a physical therapy business that you would like to grow, or are you operating a chain of physical therapy businesses?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the physical therapy industry. Discuss the type of physical therapy business you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of physical therapy business you are operating.

For example, you might operate one of the following types of physical therapy businesses:

  • Sports Physical Therapy : this type of private practice focuses on providing therapy for sports-related injuries and performance issues.
  • Pediatric Physical Therapy: this type of practice focuses on physical therapy for children.
  • Geriatric Physical Therapy: this type of physical therapy practice focuses on helping elderly people with issues related to aging.

In addition to explaining the type of physical therapy business you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include the number of customers served or number of positive reviews, etc.
  • Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the physical therapy industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the physical therapy industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section:

  • How big is the physical therapy industry (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential market for your physical therapy private practice? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: hospitals and rehabilitation centers, the elderly, parents of young children and athletes.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of physical therapy practice you operate. Clearly, elderly customers would respond to different marketing promotions than athletes, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most physical therapy businesses primarily serve customers living in their same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other physical therapy businesses.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes hospitals, orthopedic doctors and chiropractors. You need to mention such competition as well.

With regards to direct competition, you want to describe the other physical therapy businesses with which you compete. Most likely, your direct competitors will be practices located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

  • What types of customers do they serve?
  • What types of physical therapy do they specialize in?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you provide better physical therapy services?
  • Will you provide services that your competitors don’t offer?
  • Will you provide better customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a physical therapist, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of physical therapy company that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to physical therapy, will you provide personal training or any other services?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.

Place : Place refers to the location of your physical therapy company. Document your location and mention how the location will impact your success. For example, is your physical therapy business located in a busy retail district or shopping plaza, near a large medical center, etc. Discuss how your location might be the ideal location for your customers.

Promotions : The final part of your physical therapy marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

  • Advertising in local papers and magazines
  • Reaching out to local websites
  • Social media marketing
  • Local radio advertising

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your physical therapy business, including scheduling new patients, treating patients, writing reports and billing.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to schedule your 100th customer, or when you hope to reach $X in revenue. It could also be when you expect to expand your physical therapy business to a new location or city.  

Management Team

To demonstrate your physical therapy business’ ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in managing physical therapy businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing physical therapy clinics or successfully running small businesses.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you gain ten new clients per week or per month? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your physical therapy business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a physical therapy business:

  • Location build-out including design fees, construction, etc.
  • Cost of equipment and supplies
  • Payroll or salaries paid to staff
  • Business insurance
  • Taxes and permits
  • Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office location lease or a schedule of your daily operations.  

Putting together a business plan for your physical therapy business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the physical therapy industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful physical therapy business.  

Physical Therapy Practice Business Plan FAQs

What is the easiest way to complete my physical therapy business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your business plan.

Where Can I Download a Physical Therapy Business Plan PDF?

You can download our physical therapy business plan PDF here. This is a business plan template you can use in PDF format.

What is the Goal of a Business Plan's Executive Summary?

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of physical therapy practice you are operating and the status; for example, are you a startup, do you have a physical therapy practice that you would like to grow, or are you operating a chain of physical therapy private practices?

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Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how Growthink’s professional business plan consulting services can create your business plan for you.

Other Helpful Business Plan Articles & Templates

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Physical Therapists’ Guide to Starting an Outpatient Clinic

If you're considering starting your own physical therapy clinic, you need a plan. Take a look at our guide to starting your own physical therapy clinic here.

business plan for physical therapy clinic

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Starting a physical therapy private practice isn’t the right career path for everyone. In fact, it’s not even the right career choice for most. As a startup clinic owner—especially in a single-provider clinic—there’s more risk, more stress, more responsibility, and less free time than if you simply worked for someone else. Not only will you have to focus on providing great patient care, but you’ll also have to hone your business skills—something PTs are not always known for excelling at. But, as physical therapist and clinic owner Kaci Monroe explains in this article , opening a practice doesn’t have to be complicated as long as you’re willing to roll up your sleeves: “Everything’s out there that you can imagine. It’s much easier starting a business nowadays than even 10 years ago…Everything is online. You can get everything that you need to start. You just have to do the work.”

So, do you have what it takes? Do you possess enough motivation and internal drive? Are you ready to get your hands dirty? If you’re still serious about starting your own private practice therapy clinic , read on to learn more about deciding on a management strategy, finding the right location, purchasing equipment, selecting software, and choosing a specialty.

What kind of practice do you want?

Solo leadership or partnership.

One of the first things you should consider when thinking about opening your own practice is whether you plan to run it on your own or with a partner. There are many benefits to bringing in another party. Partners can often provide what you’re missing—whether that be money, experience, relationships, or business acumen. In other words, bringing in a partner may fill a critical gap and in turn allow you to achieve even greater success than you could accomplish on your own. Plus, you’ll have someone with whom to share the risk and the reward, because we hear it can be pretty lonely at the top.

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So, is the old saying that two heads are better than one actually true? Maybe, maybe not. For example, some of the risks associated with forming a partnership can result in:

  • Loss of control;
  • Conflicts over differences of opinion; and
  • Dangers of mixing business and pleasure (if you go into business with a friend or family member, that is).

That’s why entering into a partnership is not something to take lightly—especially considering that getting out of a partnership is always much harder than getting into one. In fact, WebPT strongly recommends seeking legal counsel prior to entering into any business arrangement.

If going solo as a single-provider clinic still feels like the right business decision for your new practice, you’ll be happy to know there are some benefits to go along with your increased risk—like having the freedom to make your own decisions and receiving all the profits. But then again, you also deal with all the debt and all of the administrative burden.

If neither going solo nor partnering up sounds quite right for you, you could always join a group practice and benefit from the experience of other savvy business/therapy professionals. Plus, in this case, you won’t have to invest in space or equipment, and you’ll get all the perks of an already established—and hopefully, successful—practice.

Looking for some more guidance on how to choose? Ask yourself the following questions (and we suggest being really honest with yourself about your answers):

  • Do you prefer working with a team or on your own?
  • Do you enjoy having people around to interact with regularly?
  • Are your skills well-balanced? In other words, in addition to being an excellent clinician, are you also good at building relationships, communicating clearly and consistently, handling complicated finances, launching successful marketing campaigns, and implementing and maintaining technology? If not, could you hire to fill the gaps?
  • Do you focus on the big picture or the day-to-day details? If your answer isn’t “both,” who’s going to focus on the other one?
  • Do you know exactly what you want your practice to be like? Will it be difficult for you if things don’t turn out just as you pictured?
  • Are you confident enough to launch a startup clinic on your own?

For more information on types of business structures and their benefits, check out this resource .

Alternative Business Models

Whichever path you choose to take in starting your own private practice, keep in mind there are numerous settings and business models that may best suit your personal and business goals. The following list will get you started learning more about a growing field of diverse PT-owned business models.

1. Multidisciplinary Care Teams

This model is designed to improve patient experience, increase satisfaction with healthcare services, and reduce the overall cost of care. Here are some added benefits of integrated care teams:

  • They create a more well-rounded approach to care;
  • They reduce patient healthcare spending;
  • They allow for more efficient referral processes; and
  • They improve health outcomes through provider collaboration.

2. Subscription-Based or Concierge Services

While many practices offer subscriptions to wellness or gym services, some are taking the subscription model a step further with concierge care . That means these practices provide patients immediate access to all services in exchange for a monthly or annual fee. This model works because it:

  • Reduces long-term healthcare spending on preventable illnesses;
  • Helps health-focused patients avoid hefty copays and long waits; and
  • Creates a steady revenue stream for providers.

The concierge model is also a great option for startups and single-provider clinics because it eliminates the insurance contract negotiation process and provides a steady, predictable revenue stream. It’s also much more cost-effective than the traditional clinic model—especially for mobile concierge practices. After all, opting to forego a brick-and-mortar store will significantly reduce your overhead—and boost your earnings as a result!

3. Gym Partnerships

Rehab therapists can also use their vast understanding of anatomy, physiology, and neurological conditions to serve individuals in a gym setting, helping to connect those individuals who have neuro or mobility issues to gym routines that meet their needs. Got a specific niche? This model isn’t exclusive to the traditional gym setting. Many specialty gyms—such as “neuro gyms” and “autism gyms”—benefit from the expertise of a physical therapist. And of course, splitting the rent with a gym is definitely a budget-friendly option.

Legal Considerations

If you decide a gym partnership is the best option for you, there are a few things to consider before you dive in. Therapists working in gym settings must take extra precautions because, as we mention in this post , “if the therapist’s qualifications include the skills necessary to administer aid in an emergency situation or detect early risk factors for certain health issues, then he or she could be held legally accountable for failing to do so.” That said, non-medical professionals—like massage therapists and personal trainers—do not hold the same liability. So, make sure you’ve covered all of your legal bases before you commit to partnering with a gym.

4. Corporate Office Settings

Many large and forward-thinking companies have their own onsite clinics, which often include physical therapists. Not only does this approach offer a lot of flexibility for providers, but it’s also incredibly convenient for patients. Plus, on-site clinics eliminate the need for patients to travel to and from their appointments (thus saving them time), and it typically results in lower-than-average copays (thus saving patients money).

5. Niche Physical Therapy Clinics

When starting afresh in the PT market, it can feel difficult—if not impossible—to stand out among the throng of already-established clinics. Going niche (i.e., providing very specific services for very specific patients) is one way to curate a hyper-loyal subset of patients who will continue to return time and time again. Whether you’re treating a community of Parkinson’s patients or providing primarily hydrotherapy, creating a niche startup—especially as a single-provider—is an excellent way to differentiate your services. For help honing in on a niche , scroll down to the below section titled “Which specialty should I choose?”

Compensation: Cash-Based or Insurance-Based

Traditionally, physical therapists—like other healthcare providers— enter into contracts with most major insurance companies to provide services to beneficiaries at a specific, agreed-upon reimbursement rate. In this model, the financial burden for most services falls to the insurer (aside from a nominal co-pay). However, as reimbursement rates decrease and the cost of simply staying in business increases, more and more PT practices are opting to go “out of network” and into a cash-based physical therapy practice .

While both these models offer a little more freedom in business practices , it’s not all sunshine and rainbows. In this article , physical therapist and cash-based clinic owner Ann Wendel writes that her documentation and billing practices are not that different from an in-network provider: “The advantage of being cash-based is that I enter into a contract with the patient to provide physical therapy services in a manner that I have determined will help them reach their goals most efficiently. The thorn on the rose is that my documentation and billing practices must ultimately lead to the patient getting reimbursed from their insurance or they won’t be able to continue treatment with me.”

Even with proper documentation and billing practices, you may find that not all patients are willing, able, or—as is the case for Medicare patients — legally allowed to put up the money for physical therapy services and then wait for reimbursement—especially if there’s a provider who accepts their insurance down the road. That’s why we recommend seriously considering whether your services are “sufficient to convince patients to choose to come to your practice despite the out-of-pocket costs” by asking yourself these questions:

  • Do your patients trust and value the care you provide?
  • Are many of your patient referrals from family, friends, or trusted healthcare providers?
  • Do your location, hours of operation, and availability meet your patients’ needs?
  • Do you provide a level of clinical expertise and/or service that your patients cannot get elsewhere?

You should also consider your community demographics and how other cash-based businesses and healthcare services—such as massage therapy, chiropractic, acupuncture, and fitness businesses—are performing. This can be a great indicator for your own success and can help you identify gaps in services that you can fill. Teen sports rehab, chronic disease management, complex orthopedic condition management, hand therapy and splinting, women’s health, and cancer rehabilitation and management are all great options—but those are only a small handful of niche services you could provide. (See “Choosing Your Speciality” below for more on this topic.)

If you’re ready to transition out of network, it’s time to start thinking about setting fees, collecting payment, and discontinuing insurance contracts. If you’re not ready to go all the way out of network, you could consider providing cash-based supplemental services —like medically-oriented gym memberships, pilates or yoga classes, nutritional supplements, or durable exercise supplies —to generate additional income. Think of this as an opportunity to stick your toe in the cash-based services waters.

Insurance Credentialing

If your practice is entirely or partially insurance-based, then you’ll need to be credentialed with payers. Credentialing is the process of becoming accepted into an insurance provider’s preferred network. This process is important because:

  • It helps insurance carriers determine if you’re qualified to serve on their panels;
  • Whether you take a specific insurance will factor into most patients’ decision to come to you for services; and
  • It helps insurance carriers determine if you’re qualified to serve on their panels, and the insurances you’re contracted with will factor into most patients’ decision to come to you for services.

While there are plenty of things to consider when it comes to the credentialing process , these are some essential steps you can take to get the ball rolling:

  • Secure your own tax ID number.
  • Get malpractice insurance.
  • Obtain a National Provider Identifier (NPI).
  • Have a license to provide services in your state.
  • Establish a clinic location.

Learn more about insurance credentialing—and how to navigate potential pitfalls—by downloading our free guide to starting an outpatient practice.

How do you determine your clinic location?

Sure, that open office space you drive by every evening might be calling your name, but before you go putting down an offer, you better do your homework. After all, your location can make or break your success, so it’s time to start scouting out the community by answering the following questions:

  • What direct access services can you legally provide in your state? (Find out in our state-by-state lists here: Alabama-Hawaii , Idaho-Mississippi , Missouri-Pennsylvania , Rhode Island-Wyoming .)
  • What are the tax implications and fees for small businesses in your state, city, and county?
  • How many people live or work in the community? Realistically, how many of them will seek out your care?
  • How many referral providers work in the area? How many of them routinely prescribe physical therapy?
  • How many other physical therapy providers are there in the community? Is the area already saturated or can you identify a gap in services that you can fill (e.g., an in-demand niche)?
  • Are there any physical therapy practices for sale in the area?
  • Would it be financially feasible to purchase an existing practice rather than launch a startup from scratch?
  • How do you become a preferred provider for payers in your area? Will it be difficult?
  • What is the typical reimbursement rate for providers in your area? What should you expect to write off as a result of denied reimbursements or failure to collect?
  • Is your building easily accessible by foot, car, or public transportation? Will signage be visible from nearby streets?

Not sure where to begin? You can start by reviewing the community demographics in the US census data or on your city’s website.

Once you’ve conducted your market research and you have a feel for the area, it’s time to start browsing real estate, either alone or with the help of a leasing agent. Keep in mind, though, that most commercial real estate brokers work for property owners and represent the owners’ interests. If you’re looking for someone to advocate for you, try retaining the services of a tenant broker. They—along with a real estate attorney—will help you negotiate your contract so you get what you need in terms of lease length and landlord renovations.

Here are a few other things to consider when looking for the right spot for your practice and defining the terms of your contract:

  • If your patient population is mostly baby boomers, consider how accessible the building and restrooms are as well as how far the parking lot is from your office.
  • If you’re the first PT moving into your building, ask your landlord if he or she would be willing to include an exclusive use clause in your lease so no competitors will call your address home.
  • If you plan to offer after-hours services—like gym memberships—be sure to tell your landlord exactly what you’re thinking so you can be sure it’s acceptable within the terms of your lease.
  • If you’re starting a small, independent, single-provider clinic, try to find a location close to other popular businesses that get a lot of foot traffic. This will help you gain visibility.

One more thing to consider: How much space do you really need? In this article , PT and clinic owner Jack Sparacio suggests asking yourself if you really need “the 3,000 square foot office and [to] pay rent for space you are hoping to grow into? Or can you get your practice up and running in the 800 to 1,000 square foot office for one-third the rent?” In his opinion, growing too big for your office space is a much better problem than throwing money away on office space you’re not using. Not quite ready to nail down your own space? Sparacio offers up the following advice: “Subleasing space from other health professionals or health clubs can also be an affordable alternative.”

Which PT specialty is the best one for you?

If you haven’t already considered your new practice’s niche, now’s the time to do so. What services can you provide that will set you apart from your potential competitors? In a whitepaper titled, “ Build Your Practice by Finding Your Physical Therapy Niche ,” Jeff Worrell has a few suggestions for physical therapists looking to identify a specialty—be it sports, pediatric, or post-surgical rehabilitation: “Take some time to jot down your experiences on a piece of paper…be as specific as possible. Look for similarities and highlight the experiences that are similar.” He also recommends that you ask yourself the following questions:

  • What type of physical therapy work do you enjoy doing?
  • What is the market potential for your specific area of interest?
  • What type of patients do you enjoy working with?
  • What experience do you have that can help you achieve success in your chosen niche?
  • Are there other physical therapists who have built a successful practice in this niche?

For tips on marketing your niche, download this free guide to marketing your outpatient rehab therapy practice.

How can I get financing?

This is probably one of the first questions that comes to mind for anyone planning to start an outpatient practice—and it’s often the obstacle that keeps folks from making the leap in the first place. However, with a little proactive effort—and maybe just a tiny bit of luck—you can obtain the funding you need to get your practice-ownership dreams off the ground. Here’s how to make it happen in four steps:

1. Take stock of your expenses.

Determine how much money you’ll need for your venture by looking at your projected monthly expenses. Remember: To increase the viability of a startup venture, you should focus on keeping your expenses low. Once you have those numbers, you’ll know how big of a loan you need (if necessary). Generally speaking, providers who are launching a new business can allocate their expenses into three categories:

  • Fixed costs (e.g., rent, equipment, and software)
  • Variable expenses (e.g., utilities, supplies, marketing, and continuing education)
  • Labor costs (e.g., employee salaries and benefits)

2. Get the essential documents in order.

Before you head to the bank, make sure you have the following documents in hand (so the review process is as quick and painless as possible):

  • A business plan;
  • Financial projections;
  • A personal financial statement; and
  • Professional references.

3. Pick a lender.

When it comes to picking a funding source, be choosy. We recommend:

  • Picking a bank that has experience working with healthcare providers or working with the US Small Business Administration (SBA) ;
  • Avoiding the temptation to go with the first offer; and
  • Considering a local bank for funding.

4. Make that money talk.

The whole point of a loan is to generate enough revenue to not only pay it back, but also cut enough of a profit that you can continue growing your business. (You might consider incorporating cash-based wellness services to boost your revenue cushion. )

For more insight into funding your new practice, download our guide to starting an outpatient practice .

What are the need-to-know details for purchasing equipment?

Once you know who and where you want to treat, it’s time to think about the how. What kind of equipment will you need to provide exceptional care for your patients? Before you become overwhelmed by the mere thought of such a large purchase, consider this advice from PT and clinic owner Jack Sparacio’s post on opening an outpatient private practice for less than $8,000 : “Buying equipment for your office does not need to break the bank. And with the Internet, you can quickly compare prices to save significant amounts of money.” So, before you drop thousands of dollars on expensive equipment—or make any other major purchases for your practice—heed the following advice:

  • Shop online. Sites like eBay and Amazon are great places to find deals on new and used equipment. And if you’re a WebPT Member, you have access to the WebPT Marketplace, where you can purchase clinical supplies and equipment for up to 25% off wholesale.
  • Get creative. Some pieces of equipment will always be pricey. But sometimes, you can work around buying that big-ticket item until you have the resources to do so. As PT and clinic owner Jack Sparacio writes , “Why spend $3,500 on a high-end Ultrasound-Electric Stimulation Combo Machine when you can buy separate portable ultrasound and electrical stimulation units for about $100 each?”
  • Do more with less. If you’re practical and resourceful, you can find alternative ways to meet your therapy equipment needs. Sparacio explains, “when designing an exercise program for a patient, they are not going to have access to that expensive exercise equipment at home. Giving them exercises in your office utilizing sport cords and resistance bands ensures that those exercises are reproducible and practical in a home environment.”
  • Consider renting. Instead of doubling down on a costly machine, therapy business owners may find that leasing is preferable to buying outright. It gives you the ability to use the latest and greatest machinery while making budget-friendly payments.

What’s the right software for you?

A lot has changed in the last 20 years, not the least of which is digital charting with an EMR. Since January 1, 2014, all physicians have had to adopt an EMR , and there’s a really good reason for that: EMRs are better equipped to provide patients, providers, and payers with legible, accessible, and defensible documentation. But now, an EMR only scratches the surface of what software can do to help a private practice . Having a fully integrated EMR means having seamless communication for a slew of workflows that will improve the efficiency and revenue potential of your fledgling practice. Here are just a few more benefits your new clinic will get with the right EMR:

Compliance Support

Every reporting regulation— MIPS , the 8-minute rule , and the therapy threshold —has its own challenging set of requirements. But the right EMR will provide the support you need to remain compliant with all of them. Simply follow the built-in prompts and alerts, and you’ll fulfill all the necessary requirements for every patient, every time.

Safety and Security

Choose a true web-based (not web-enabled) EMR , and your patient data will be safe and secure—forever. You’ll have all the benefits of the world’s leading data centers—like protection from natural disasters, digital video surveillance, biometric screening, and round-the-clock guards—and none of the cost or responsibility.

Patient and Referral Marketing

Referrals drive a lot of new business for most physical therapists—whether they be from physicians or other patients. With an EMR, you can maximize those referrals by tracking how many you receive and from which sources. It’s a great way to identify those referral sources in your network that need a little more attention. With the right EMR, you can also display your clinic’s logo on all of your digital documents, so every note you send reminds prospective referrers of your clinic. (Free marketing, anyone?)

Plus, if your software touts robust patient relationship management (PRM) features, (e.g. automated email marketing campaigns, patient satisfaction surveys, and online review generation), you’ll have plenty of tools to attract new patients, engage with current patients, and reactivate past ones.

A Paperless Front Office

One of the hallmarks of a solid EMR is interoperability—particularly for making your front office a well-oiled machine . From scheduling and registering patients to verifying insurance and conducting follow-ups, each process should work together seamlessly. When they do, it saves time for your front office staff—driving efficiencies throughout the rest of your clinical processes. Plus, a paperless front office also cuts down on the initial startup cost of opening a clinic. And for new clinic owners, any expense saved is money in the bank—which will set you up for greater financial success in the long run.

So, when shopping for an EMR, check to see if they offer these built-in features:

Appointment Scheduling

Scheduling software that automatically links your patient records with your clinic’s calendar enables you to review notes with the click of a mouse and send automated appointment reminders via the patient’s preferred method. Scheduling tools can also help you:

  • Track missed appointments;
  • Book or reschedule appointments easily;
  • Manage therapists’ schedules;
  • View the schedules of your other clinics (if applicable); and
  • Color-code patient appointments based on insurance type.

Digital Patient Intake

Digital patient intake solutions enable you to send patients user-friendly intake forms—which they can complete online at their own convenience. Most digital patient intake tools can also send automated reminders to patients who haven’t filled out their forms yet as their appointment date gets closer. What this all means is fewer minutes patients are required to spend in your waiting room—culminating in a better experience for them overall.

Electronic Benefit Verification

Utilizing an electronic benefit verification tool can significantly speed up your insurance eligibility game. Wouldn’t that be a relief? And because these solutions integrate with your EMR, you can say goodbye to the manually entering insurance information into a patient’s record—and the transcription errors that can arise from this process, too, for that matter.

Outcomes Reporting

In this era of performance-based reimbursement and payment reform, tracking your patients’ functional outcomes is more important than ever. That’s why your software should have robust outcomes tracking capabilities that not only help you stay on top of your patients’ functional progress and clinical results, but also compare them to national averages.

Interoperability

Consolidation is on a lot of practice owners’ minds these days. With larger health systems snapping up the little guys, it can be difficult for startups and single-provider clinics to remain independent while also communicating with other providers seamlessly. Fortunately, if your software can integrate with other software platforms , you can:

  • ensure your data transfers smoothly;
  • save time by not getting bogged down with multiple platforms; and
  • attract referral sources who know your system integrates seamlessly with theirs.

End-to-End Revenue Cycle Management

If you’re still using paper claims, you’re leaving a lot of room for error—not to mention wasting time filling out claim information by hand. But if your EMR has fully-integrated revenue cycle management (RCM) , you can rest easy knowing your claims will have fewer errors—and that means you get paid faster. On top of that, be sure your RCM provider’s features include:

  • credit card processing,
  • auto-eligibility verification,
  • an integrated clearinghouse, and
  • a patient portal.

Still not sure why you should invest in the right EMR for your outpatient physical therapy clinic? Check out this article .

Make your dreams of practice ownership a reality.

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Physical Therapy Business Plan Template

Written by Dave Lavinsky

Physical Therapy Business Plan

You’ve come to the right place to create your Physical Therapy business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Physical Therapy businesses.

Below is a template to help you create each section of your Physical Therapy business plan.

Executive Summary

Business overview.

Santa Fe Physical Therapy Center is a startup physical therapy company located in Santa Fe, New Mexico. The company is founded by Tyler Hicks, a physical therapist for over twenty years who has extensive experience as both a physical therapist and a business manager during his last years of employment. Tyler has brought a new set of therapy-related solutions to the industry and is starting his own business to fully develop and spread the word of these solutions.

Santa Fe Physical Therapy Center is a comprehensive, one-stop center for everything customers need in physical therapy. Whether related to work, injury rehabilitation, or chronic conditions, Santa Fe Physical Therapy Center will treat the holistic customer rather than a few symptoms of the condition. The motto for the Santa Fe Physical Center is, “When you need rehab, we respond with holistic care.”

Product Offering

The following are the services that Santa Fe Physical Therapy Center will provide:

  • Orthopedic rehabilitation
  • Sports medicine
  • Neurological rehabilitation
  • Geriatric rehabilitation
  • Pain management
  • Whole-body, holistic care throughout all rehabilitation
  • Herbal and natural products
  • Holistic treatments
  • Nutritional supplements to aid healing

Customer Focus

Santa Fe Physical Therapy Center will target all residents within the Santa Fe region. They will target rehabilitative patients. They will also target hospitals and medical clinics. They will target doctors and physical caregivers. They will target individuals looking for holistic body treatments and products.

Management Team

Santa Fe Physical Therapy Center will be owned and operated by Tyler Hicks. He recruited the Naturopathic Doctor from his former place of employment, Bob Carlson, N.D., to join his startup company in the same capacity. He also recruited his former assistant, Sharlene Mason, to take on the role of Administrative Assistant in the new company. The new Senior Physical Therapist will be Trevor Atkin, who has a background of ten years within the physical therapy world and holds a bachelor’s degree in Physical Therapy Sciences.

Tyler Hicks holds a certification in Physical Therapy from the University of New Mexico, and has been a physical therapist for over twenty years. He has extensive experience as both a physical therapist and a business manager during his last years of employment. Tyler has brought a new set of therapy-related solutions to the industry and is starting his own business to fully develop and spread the word of these solutions.

Bob Carlson is a Naturopathic Physician who has worked with Tyler Hicks for several years. He will assume the role of Senior Physician at the startup, where he will encourage customers to consider their rehabilitation and care as that of the “whole body” rather than merely one part.

Sharlene Mason, Tyler’s former assistant, will take on the role of Administrative Assistant in the new company.

Trevor Atkin, has a background of ten years as a physical therapist and will now assume the role of Senior Physical Therapist in the Santa Fe Physical Therapy Center.

Success Factors

Santa Fe Physical Therapy Center will be able to achieve success by offering the following competitive advantages:

  • Friendly, knowledgeable, and highly-qualified team of Santa Fe Physical Therapy Center
  • Holistic, “whole body” physical therapy solutions
  • Naturopathic treatments and ND consultations
  • Natural health and healing products and nutritional supplements

Financial Highlights

Santa Fe Physical Therapy Center is seeking $200,000 in debt financing to launch its Santa Fe Physical Therapy Center. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and marketing costs. The breakout of the funding is below:

  • Office space build-out: $20,000
  • Office equipment, supplies, and materials: $10,000
  • Three months of overhead expenses (payroll, rent, utilities): $150,000
  • Marketing costs: $10,000
  • Working capital: $10,000

The following graph outlines the financial projections for Santa Fe Physical Therapy Center.

Santa Fe Physical Therapy Center Pro Forma Projections

Company Overview

Who is santa fe physical therapy center.

Santa Fe Physical Therapy Center is a newly established, full-service physical therapy company in Santa Fe, New Mexico. Santa Fe Physical Therapy Center will be the most reliable, cost-effective, and effective choice for patients, athletes, and guests in Santa Fe and the surrounding communities. Santa Fe Physical Therapy Center will provide a comprehensive menu of physical therapy services for any customer to utilize. Their full-service approach includes a comprehensive set of physical therapy treatments and naturopathic, whole-body products and supplements.

  Santa Fe Physical Therapy Center will be able to serve and treat a wide variety of physical and health-related needs. The team of professionals are highly qualified and experienced in holistic health and care. Santa Fe Physical Therapy Center removes all headaches and issues of the physical therapy choices for customers and ensures all physical therapy needs are met in addition to holistic body care and well-being.

Santa Fe Physical Therapy Center History

Santa Fe Physical Therapy Center is a startup physical therapy company located in Santa Fe, New Mexico. The company is founded by Tyler Hicks, a physical therapist for over twenty years who has extensive experience as both a physical therapist and a business manager during his last years of employment. Tyler has brought a new set of therapy-related solutions to the industry and is starting his own business to fully develop and spread the word of these solutions. Santa Fe Physical Therapy Center is a comprehensive, one-stop center for everything customers need in physical therapy. Whether related to work, injury rehabilitation, or chronic conditions, Santa Fe Physical Therapy Center will treat the holistic customer rather than a few symptoms of the condition. The motto for the Santa Fe Physical Center is, “When you need rehab, we respond with holistic care.”

Since incorporation, Santa Fe Physical Therapy Center has achieved the following milestones:

  • Registered Santa Fe Physical Therapy Center, LLC to transact business in the state of New Mexico.
  • Has a contract in place at one for 20,000 square feet of treatment and office space in a midtown building near the Santa Fe General Hospital.
  • Reached out to numerous former clients and contacts to include recommendations and referrals.
  • Began recruiting a staff of ten physical therapists and six office personnel to work at Santa Fe Physical Therapy Center.

Santa Fe Physical Therapy Center Services

The following will be the services Santa Fe Physical Therapy Center will provide:

Industry Analysis

The physical therapy industry is expected to grow during the next five years to over $71 billion. The growth will be driven by the aging population who will require treatment. The growth will be driven by the increasing awareness of our physical bodies and the care required for them. The growth will be driven by the individuals who seek physical fitness and health-related activities. The growth will be driven by the ongoing pain management for chronic illnesses. Costs will likely be reduced as administrative tasks will be placed primarily into artificial intelligence centers for communication. Costs will likely be reduced as telehealth services increase.

Customer Analysis

Demographic profile of target market.

Santa Fe Physical Therapy Center will target all residents within the Santa Fe, New Mexico region. They will target rehabilitative patients. They will target individuals with chronic pain or illnesses. They will target cognitive-memory patients. They will also target hospitals and medical clinics. They will target doctors and physical caregivers. They will target individuals looking for holistic body treatments and products.

Customer Segmentation

Santa Fe Physical Therapy Center will primarily target the following customer profiles:

  • Hospital and medical clinics
  • Physicians, naturopathic and osteopathic doctors
  • Rehabilitative patients
  • Individuals with chronic pain or illnesses
  • Individuals with cognitive decline
  • Individuals seeking holistic body treatments and products

Competitive Analysis

Direct and indirect competitors.

Santa Fe Physical Therapy Center will face competition from other companies with similar business profiles. A description of each competitor company is below.

Athlete’s Edge Physical Therapy

Athlete’s Edge is a specialized physical therapy company that focuses on providing exceptional care to athletes of all levels. The clinic is located in Santa Fe, New Mexico and was founded by Cameron Taylor to meet the needs of athletes who push their bodies to superior performance. The clinic is designed to help athletes recover from sports-related injuries and prepare them for future performances, all while preventing future injuries. A team of three skilled therapists offer in-clinic treatment or will travel in the mobile van, if the therapy is conducive to such.

Athlete’s Edge Physical Therapy therapists conduct thorough assessments to develop tailored treatment plans for each athlete. They focus on creating physical strength from an injury that will actually improve and enhance future performance.

Seniors In Motion Physical Therapy Clinic

Seniors In Motion (SIM) Physical Therapy Clinic offers care and rehabilitation services tailored specifically to the aging population. The team of skilled physical therapists is passionate about enhancing the quality of life for seniors and helping them maintain their independence and mobility.

SIM Physical Therapy Clinic offers specialized treatments for the unique needs of seniors and has a special “mobility assessment” that is offered to seniors to determine the extent of the need and the ways to meet those needs. The clinic focus is not only the physical aspects, but also the emotional and social well-being of their clients. Their goal is to promote active and healthy aging, enabling individuals to live their lives to the fullest.

Pain Management & Care Clinic

Pain Management & Care Clinic is owned and operated by Charlene Dalton. As a physical therapist for twenty years, she witnessed the difficulty of pain management and now has enlisted the assistance of a pain management physician to join her in starting the Pain Management & Care Clinic. Dr. Anderson Walker is known for his excellent pain management programs that emphasize wellness over pain and the whole body over one part. His prescriptions for pain are always carefully curated and appropriate for the client and act as an assistive part of regaining health, if possible.

Pain management is a difficult issue for most individuals, as it is either not enough or too much. The Pain Management & Care Clinic is focused on therapeutic ways to use physical therapy to resolve pain as much as possible before offering pharmaceutical or other forms of pain management. The company focuses on the whole body instead of merely one part of the body and works toward solutions that fit each client in their needs.

Competitive Advantage

Santa Fe Physical Therapy Center will be able to offer the following advantages over their competition:

Marketing Plan

Brand & value proposition.

Santa Fe Physical Therapy Center will offer the unique value proposition to its clientele:

  • Discount packages for families, those in hospice, or those with chronic pain management needs

Promotions Strategy

The promotions strategy for Santa Fe Physical Therapy Center is as follows:

Word of Mouth/Referrals

Santa Fe Physical Therapy Center has built up an extensive list of clients and contacts over the years by providing exceptional service and expertise to their clients. The former associates and contacts will follow them to their new company and help spread the word of Santa Fe Physical Therapy Center.

Professional Associations and Networking

Santa Fe Physical Therapy Center will network throughout the medical community. They will network with professional associations and care-centric groups who focus on specific issues, such as pain management and holistic healing.

Website/SEO Marketing

Santa Fe Physical Therapy Center will fully utilize their website. The website will be well organized, informative, and list all the services that Santa Fe Physical Therapy Center provides. The website will list their contact information and provide an interactive appointment schedule so clients can enter their names and make appointment times that fit their own schedules. The list of services is available for patients who wish to choose what is needed and the holistic care procedures are also listed and open for appointment times. In addition, the natural products and nutritional supplements are available to purchase via the website, all of which adds to the convenience for both the clients, patients and physical therapists.

The website will engage SEO marketing tactics so that anytime someone types in the Google or Bing search engine “physical therapist” or “pain management near me”, Santa Fe Physical Therapy Center will be listed at the top of the search results.

The pricing of Santa Fe Physical Therapy Center will be moderate and on par with competitors so customers feel they receive excellent value when purchasing their services.

Operations Plan

The following will be the operations plan for Santa Fe Physical Therapy Center. Operation Functions:

  • Tyler Hicks will be the Owner and President of the company. He will oversee all staff and manage client relations. He has spent the past year recruiting the following staff:
  • Bob Carlson will be the Naturopathic Physician, who will manage all holistic health-related care and referrals for clients of the clinic.
  • Sharlene Mason will be the Administrative Assistant in the new company, overseeing and assisting staff and guests upon visiting the clinic.
  • Trevor Atkin will assume the role of Senior Physical Therapist in the Santa Fe Physical Therapy Center.

Milestones:

Santa Fe Physical Therapy Center will have the following milestones completed in the next six months.

  • 5/1/202X – Finalize contract to lease office space
  • 5/15/202X – Finalize personnel and staff employment contracts for the Santa Fe Physical Therapy Center
  • 6/1/202X – Finalize contracts for Santa Fe Physical Therapy Center clients
  • 6/15/202X – Begin networking at industry events
  • 6/22/202X – Begin moving into Santa Fe Physical Therapy Center office
  • 7/1/202X – Santa Fe Physical Therapy Center opens its office for business

Financial Plan

Key revenue & costs.

The revenue drivers for Santa Fe Physical Therapy Center are the fees they will charge to guests for their services and products.

The cost drivers will be the overhead costs required in order to staff Santa Fe Physical Therapy Center. The expenses will be the payroll cost, rent, utilities, office supplies, and marketing materials.

Funding Requirements and Use of Funds

Santa Fe Physical Therapy Center is seeking $200,000 in debt financing to launch its physical therapy clinic. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and association memberships. The breakout of the funding is below:

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

  • Number of Clinic Guests Per Month: 600
  • Average Revenue per Month: $68,000
  • Office Lease per Year: $100,000

Financial Projections

Income statement, balance sheet, cash flow statement, physical therapy business plan faqs, what is a physical therapy business plan.

A physical therapy business plan is a plan to start and/or grow your physical therapy business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Physical Therapy business plan using our Physical Therapy Business Plan Template here .

What are the Main Types of Physical Therapy Businesses? 

There are a number of different kinds of physical therapy businesses , some examples include: Sports Physical Therapy, Pediatric Physical Therapy, and Geriatric Physical Therapy.

How Do You Get Funding for Your Physical Therapy Business Plan?

Physical Therapy businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Physical Therapy Business?

Starting a physical therapy business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Physical Therapy Business Plan - The first step in starting a business is to create a detailed physical therapy business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your physical therapy business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your physical therapy business is in compliance with local laws.

3. Register Your Physical Therapy Business - Once you have chosen a legal structure, the next step is to register your physical therapy business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your physical therapy business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Physical Therapy Equipment & Supplies - In order to start your physical therapy business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your physical therapy business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

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Physical Therapy Business Plan

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Starting a physical therapy clinic is one of the most rewarding and profitable business ventures for any professional physiotherapist.

However, being an excellent physiotherapist isn’t enough to start a physical therapy clinic. You need to understand business dynamics, hone your business skills, and create a business plan.

A business plan is not just about raising funding; it also provides a framework for your daily operations and keeps you on the right track.

Need help writing a business plan for your physical therapy business? You’re at the right place. Our physical therapy business plan template will help you get started.

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Free Business Plan Template

Download our free business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

  • Fill in the blanks – Outline
  • Financial Tables

How to Write a Physical Therapy Business Plan?

Writing a physical therapy business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

Introduce your business:

  • This section may include the name of your physical therapy business, its location, when it was founded, the type of physical therapy business (E.g., outpatient rehabilitation center, pediatric physical therapy, geriatric physical therapy.), etc.

Market opportunity:

Product & services:.

  • For example, a geriatric physical therapist treats elderly patients to help them improve mobility and prevent falls.

Marketing & sales strategies:

Financial highlights:, call to action:.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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business plan for physical therapy clinic

2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

Business description:

  • Industrial physical therapy
  • Integrative physical therapy
  • Geriatric physical therapy
  • Pediatric physical therapy
  • Sports physical therapy
  • Describe the legal structure of your physical therapy clinic, whether it is a sole proprietorship, LLC, partnership, or others.
  • Explain where your business is located and why you selected the place.

Mission statement:

Business history:.

  • Additionally, If you have received any awards or recognition for excellent work, describe them.

Future goal:

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

Target market:

  • For instance, a geriatric physical therapy clinic may target elderly patients 65 years and above suffering from mobility and joint pain.

Market size and growth potential:

Competitive analysis:, market trends:.

  • For instance, remote monitoring systems are in trend nowadays.

Regulatory environment:

Here are a few tips for writing the market analysis section of your physical therapy clinic business plan:

  • Conduct market research, industry reports, and surveys to gather data.
  • Provide specific and detailed information whenever possible.
  • Illustrate your points with charts and graphs.
  • Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products offered to patients. To write this section should include the following:

Mention your services:

Mention the physical therapy services your business will offer. This list may include services like,

  • Exercise therapy
  • Sports injury management
  • Rehabilitation and recovery services
  • Education and counseling
  • Providing assistive devices (E.g., crutches, wheelchairs, etc.)

Describe each service:

  • For example, if you’re describing the process of sports injury management, it may include injury assessment, diagnosis, treatment, rehabilitation, and returning to the sport.

Service packages:

Insurance & payment options:.

  • In addition to these payment options, describe if your clinic offers any regular patient discounts or membership plans.

Additional services:

In short, this section of your physical therapy plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Unique selling proposition (USP):

  • For example, state-of-art equipment, specialized services, and convenient clinic location could be some of the great USPs for a physical therapy clinic.

Pricing strategy:

Marketing strategies:, sales strategies:, patient retention:.

Overall, this section of your physiotherapist clinic business plan should focus on patient acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your physical therapy business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

Staffing & training:

Operational process:, equipment & machinery:.

  • In addition, provide details on the sourcing and maintenance of these instruments and equipment. Explain how these technologies benefit your patients and help you stand out as a physical therapy service provider.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your physical therapy business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

Founder/CEO:

Key managers:.

  • It should include key executives, physical therapists, and other department managers (e.g., office managers) involved in the business operations, including their education, professional background, and any relevant experience in the industry.

Organizational structure:

Compensation plan:, advisors/consultants:.

  • So, if you have any advisors or consultants, include them with their names and brief information consisting of roles and years of experience.

This section should describe the key personnel for your physical therapy services, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:.

  • This exercise will help you understand how much revenue you need to generate to sustain or be profitable.

Financing needs:

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

  • Add a table of contents for the appendix section to help readers easily find specific information or sections.
  • In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.\
  • Provide data derived from market research, including stats about the physical therapy industry, user demographics, and industry trends.
  • Include any legal documents such as permits, licenses, and contracts.
  • Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your physical or sports therapy business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

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This sample physical therapy business plan will provide an idea for writing a successful physical therapy plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our physical therapy business plan pdf .

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Frequently asked questions, why do you need a physical therapy business plan.

A business plan is an essential tool for anyone looking to start or run a successful physical therapy business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your physical therapy clinic.

How to get funding for your physical therapy business?

There are several ways to get funding for your physical therapy business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

Small Business Administration (SBA) loan

Crowdfunding, angel investors.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your physical therapy business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your physical therapy business plan and outline your vision as you have in your mind.

What is the easiest way to write your physical therapy business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any physical therapy business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software.

About the Author

business plan for physical therapy clinic

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Physical Therapy Clinic

Back to All Business Ideas

How to Start a Physical Therapy Clinic

Written by: Carolyn Young

Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.

Edited by: David Lepeska

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

Published on May 4, 2022 Updated on November 30, 2023

How to Start a Physical Therapy Clinic

Investment range

$11,950 - $29,800

Revenue potential

$130,000 - $416,000 p.a.

Time to build

3 – 6 months

Profit potential

$65,000 - $83,000 p.a.

Industry trend

As Baby Boomers move into their golden years, the need for physical therapy has spiked, which is why the market has expanded by a third in the last decade. If you’re a physical therapist, you could start your own clinic to boost patients’ quality of life, grab a share of a $40 billion market and make a great living, all while following your passion. 

But they don’t teach many business skills in physical therapy school, so you’ll need to learn how to cut through the red tape and become an entrepreneur. Luckily, this step-by-step guide contains all you need to know to launch and run a successful physical therapy clinic.

Step by Step Business prioritizes real-life experience. Our Entrepreneur Spotlight Series features interviews with business owners, offering direct insights to our readers.

If you’re embarking on starting a physical therapy business, this interview is a must-read for gaining invaluable insights and practical advice.

Looking to register your business? A limited liability company (LLC) is the best legal structure for new businesses because it is fast and simple.

Form your business immediately using ZenBusiness LLC formation service or hire one of the Best LLC Services .

Step 1: Decide if the Business Is Right for You

Pros and cons.

Starting a physical therapy business has pros and cons to consider before deciding if it’s right for you. 

  • Improve Lives – Help people lead healthier, fuller lives
  • Large Market – Ageing US population means greater demand
  • Good Money – Make about $100 per session
  • Insurance Hassles – Deal with billing and multiple insurance companies
  • Stringent Regulations – Must have education and be licensed by the state

Physical therapy industry trends

Industry size and growth.

  • Industry size and past growth – The US physical therapy industry is worth $40.1 billion in 2022 after expanding 33% in the last decade.(( https://www.ibisworld.com/industry-statistics/market-size/physical-therapists-united-states/ )) 
  • Growth forecast – The US physical therapy industry is projected to grow 4.7% in 2022.(( https://www.ibisworld.com/industry-statistics/number-of-businesses/physical-therapists-united-states/ )) 
  • Number of businesses –  In 2022, 122,254 physical therapy businesses are operating in the US. 
  • Number of people employed – In 2022, the US physical therapy industry employs 503,918 people.(( https://www.ibisworld.com/industry-statistics/employment/physical-therapists-united-states/ ))

physical therapy industry size and growth`

Trends and challenges

Trends in the physical therapy industry include:

  • Telehealth options have made their way into the physical therapy business, with more and more patients seeking virtual physical therapy consultations.
  • Alternative treatment options such as holistic physical therapy, which means treating the mind, body, and spirit, are seeing increased demand. This means integrating meditation and yoga into treatment plans, boosting revenue potential. 

Challenges in the physical therapy industry include:

  • Advancements in physical therapy techniques and practices make continuing education necessary for physical therapists.
  • Regulations in the physical therapy industry, particularly in terms of electronic medical records keeping, are constantly changing, creating the need for physical therapists to keep up in order to stay compliant. 

physical therapy industry Trends and Challenges

Demand hotspots

  • Most popular states – The most popular states for physical therapists are Washington, Wyoming, and California.(( https://www.zippia.com/physical-therapist-jobs/best-states/ ))
  • Least popular states – The least popular states for physical therapists are Florida, Arkansas, and Utah.

physical therapy industry demand hotspots

What kind of people work in physical therapy?

  • Gender – 63.7% of physical therapists are female, while 36.3% are male.(( https://www.zippia.com/physical-therapist-jobs/demographics/ ))
  • Average level of education – The average physical therapist has a bachelor’s degree.
  • Average age – The average physical therapist in the US is 41.1 years old.

physical therapy industry demographics

How much does it cost to start a physical therapy clinic?

Startup costs for a physical therapy clinic range from $12,000 to $30,000. The main cost is renting and outfitting the clinic space. If you have more limited financing, you could cut costs by starting out as a mobile and virtual physical therapist, going to your clients and providing therapy online to build a reputation. This would save you $5,000 to $10,000 in startup costs, but you would only be able to take a limited amount of equipment to your patients’ homes.

Either way, you’ll need to obtain malpractice insurance. If you’re not a physical therapist, you can find information on becoming one through the American Physical Therapy Association . 

To practice as a physical therapist in the US, you must earn a doctor of physical therapy degree from a Commission on Accreditation in Physical Therapy Education-accredited physical therapist education program and pass a state licensure exam. Programs typically take three years, and most require a bachelor’s degree. 

You’ll need a handful of items to successfully launch your physical therapy business, including: 

  • Treatment tables – wooden plinths
  • Treatment tables – adjustable
  • Adjustable height exercise steps  
  • Step stools
  • Therapist stools on wheels 
  • Variety of bolsters, wedges, supports
  • Mobilization belts and devices
  • Various assistive devices
  • Taping supplies
  • Splinting materials
  • Goniometers
  • Tape measures
  • Grip dynamometer
  • Manual muscle testing dynamometer
  • Reflex hammer
  • Neurological testing instruments
  • Blood pressure cuff
  • Stethoscope
  • Thermometer 
  • Video analysis hardware & software
  • FCE testing equipment or system

How much can you earn from a physical therapy business?

The average cost of a one-hour physical therapy session is $100. If you start with a small clinic working alone, your profit margin after rent and overhead should be about 50%.

In your first year or two, you might have 25 sessions per week, bringing in $130,000 in annual revenue. This would mean $65,000 in profit, assuming that 50% margin. As your business gains traction, your clinic might provide 80 sessions per week. At this stage, you’d hire staff, including other physical therapists, reducing your profit margin to around 20%. With annual revenue of $416,000, you’d make a healthy profit of nearly $84,000.

physical therapy clinic earnings forecast

What barriers to entry are there?

There are a few barriers to entry for a physical therapy clinic. Your biggest challenges will be:

  • Education and licensing
  • Standing out into a competitive industry
  • Getting credentialed with insurance companies

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Step 2: hone your idea.

Now that you know what’s involved in starting a physical therapy clinic, it’s a good idea to hone your concept in preparation to enter a competitive market. 

Market research will give you the upper hand, even if you’re already positive that you have a perfect product or service. Conducting market research is important, because it can help you understand your customers better, who your competitors are, and your business landscape.

Why? Identify an opportunity

Research physical therapy clinics in your area to examine their services, price points, and customer reviews. You’re looking for a market gap to fill. For instance, maybe the local market is missing a sports medicine clinic, a clinic that also offers athletic training, or a clinic that provides electrical stimulation therapy. 

business plan for physical therapy clinic

You might consider targeting a niche market by specializing in a certain aspect of your industry, such as treating shoulder pain or knee pain, or adding yoga and meditation therapy.

This could jumpstart your word-of-mouth marketing and attract clients right away. 

What? Determine your services

Your services will depend on what you decide to specialize in. They might include:

  • Physical Therapy
  • Manual Therapy and Modalities
  • Pre and Post-operative Care
  • Sports Rehabilitation
  • Injury Screenings
  • Dance Medicine Services
  • Work Conditioning/Hardening
  • Gait Analysis
  • Balance Problem Treatments

How much should you charge for physical therapy services?

The average price of a one-hour physical therapy session is $100. After your costs of rent and overhead, you should aim for a profit margin of about 50% when you’re working by yourself. 

Once you know your costs, you can use this Step By Step profit margin calculator to determine your mark-up and final price points. Remember, the prices you use at launch should be subject to change if warranted by the market.

Who? Identify your target market

Your target market will be broad. You should spread out your marketing to include sites like TikTok, Instagram, and Facebook. You should also try to partner with private practice physicians to get referrals. You can connect with them on LinkedIn or find them on Google or Yelp and call them directly. 

Where? Choose your clinic location

Unless you start out working from home, you’ll need to rent out a space for your clinic. Look for a spot in a central and convenient area, such as a medical district or a busy commercial area.

Depending on the type of physical therapy clinic you plan to start, you may also want to consider the proximity to complementary businesses, such as chiropractors or orthopedic clinics.

By strategically choosing the right location, you can establish a profitable and successful physical therapy clinic that provides high-quality healthcare services to patients and stands out from competitors.

You can find commercial space to rent in your area on sites such as Craigslist , Crexi , and Instant Offices .

When choosing a commercial space, you may want to follow these rules of thumb:

  • Central location accessible via public transport
  • Ventilated and spacious, with good natural light
  • Flexible lease that can be extended as your business grows
  • Ready-to-use space with no major renovations or repairs needed

physical therapy clinic idea rating

Step 3: Brainstorm a Physical Therapy Clinic Name

Your business name is your business identity, so choose one that encapsulates your objectives, services, and mission in just a few words. You probably want a name that’s short and easy to remember, since much of your business, and your initial business in particular, will come from word-of-mouth referrals.

Here are some ideas for brainstorming your business name:

  • Short, unique, and catchy names tend to stand out
  • Names that are easy to say and spell tend to do better 
  • Name should be relevant to your product or service offerings
  • Ask around — family, friends, colleagues, social media — for suggestions
  • Including keywords, such as “physical therapy”, boosts SEO
  • Name should allow for expansion, for ex: “CoreFit Physical Therapy” over “Pediatric Physical Therapy Center”
  • Avoid location-based names that might hinder future expansion
  • Use online tools like the Step by Step Business Name Generator . Just type in a few keywords and hit “generate” and you’ll have dozens of suggestions at your fingertips.

Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these. 

Find a Domain

Powered by GoDaddy.com

Finally, make your choice among the names that pass this screening and go ahead with domain registration and social media account creation. Your business name is one of the key differentiators that sets your business apart. Once you pick your company name, and start with the branding, it is hard to change the business name. Therefore, it’s important to carefully consider your choice before you start a business entity.

Step 4: Create a Physical Therapy Clinic Business Plan

Every business needs a plan. This will function as a guidebook to take your startup through the launch process and maintain focus on your key goals. A business plan also enables potential partners and investors to better understand your company and its vision:

  • Executive Summary: A brief overview highlighting the main points of the physical therapy clinic business plan, summarizing its key objectives and strategies.
  • Business Overview: A concise description of the physical therapy clinic, outlining its mission, vision, and the problem it aims to address in the healthcare industry.
  • Product and Services: Clear details about the specific physical therapy services offered, emphasizing the clinic’s unique selling points and any additional wellness services provided.
  • Market Analysis: An examination of the target market, including demographics, trends, and potential demand for physical therapy services in the clinic’s geographic area.
  • Competitive Analysis: A review of competitors in the local market, analyzing their strengths and weaknesses to position the physical therapy clinic effectively.
  • Sales and Marketing: Strategies for attracting and retaining clients, encompassing promotional activities, advertising, and any partnerships to enhance the clinic’s visibility.
  • Management Team: Profiles of key individuals leading the physical therapy clinic, emphasizing their qualifications and expertise in healthcare and business management.
  • Operations Plan: Detailed information on day-to-day clinic operations, including staff roles, facility requirements, and technological tools employed to optimize efficiency.
  • Financial Plan: A comprehensive overview of the clinic’s financial projections, including startup costs, revenue forecasts, and a break-even analysis, demonstrating the business’s financial viability.
  • Appendix: Supplementary materials, such as resumes of key team members, additional financial data, and any supporting documents that provide further context for the business plan.

what to include in a business plan

If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist to create a top-notch business plan for you.

Step 5: Register Your Business

Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.

Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business! 

Choose where to register your company

Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you’re planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to physical therapy clinics. 

If you’re willing to move, you could really maximize your business! Keep in mind, it’s relatively easy to transfer your business to another state. 

Choose your business structure

Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your physical therapy clinic will shape your taxes, personal liability, and business registration requirements, so choose wisely. 

Here are the main options:

  • Sole Proprietorship – The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
  • General Partnership – Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
  • Limited Liability Company (LLC) – Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.
  • C Corp – Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.
  • S Corp – An S-Corporation refers to the tax classification of the business but is not a business entity. An S-Corp can be either a corporation or an LLC , which just need to elect to be an S-Corp for tax status. In an S-Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.

types of business structures

We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization , and answer any questions you might have. 

Form Your LLC

Choose Your State

We recommend ZenBusiness as the Best LLC Service for 2023

business plan for physical therapy clinic

Step 6: Register for Taxes

The final step before you’re able to pay taxes is getting an Employer Identification Number , or EIN. You can file for your EIN online or by mail or fax: visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN. 

Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.

business plan for physical therapy clinic

The IRS website also offers a tax-payers checklist , and taxes can be filed online.

It is important to consult an accountant or other professional to help you with your taxes to ensure you’re completing them correctly.

Step 7: Fund your Business

Securing financing is your next step and there are plenty of ways to raise capital:

  • Bank loans: This is the most common method but getting approved requires a rock-solid business plan and strong credit history.
  • SBA-guaranteed loans: The Small Business Administration can act as guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan .
  • Government grants: A handful of financial assistance programs help fund entrepreneurs. Visit Grants.gov to learn which might work for you.
  • Friends and Family: Reach out to friends and family to provide a business loan or investment in your concept. It’s a good idea to have legal advice when doing so because SEC regulations apply.
  • Crowdfunding: Websites like Kickstarter and Indiegogo offer an increasingly popular low-risk option, in which donors fund your vision. Entrepreneurial crowdfunding sites like Fundable and WeFunder enable multiple investors to fund your business.
  • Personal: Self-fund your business via your savings or the sale of property or other assets.

Bank and SBA loans are probably the best option, other than friends and family, for funding a physical therapy business. You might also try crowdfunding if you have an innovative concept. 

types of business financing

Step 8: Apply for Physical Therapy Clinic Business Licenses and Permits

Starting a physical therapy business requires obtaining a number of licenses and permits from local, state, and federal governments.

You will need to be a licensed physical therapist in your state. Check with your state for requirements. To get credentialed by insurance companies you will need:

  • Malpractice insurance
  • A National Provider Identifier (NPI)

Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration ( OSHA ), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits. 

You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more. 

You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package . They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.

This is not a step to be taken lightly, as failing to comply with legal requirements can result in hefty penalties.

If you feel overwhelmed by this step or don’t know how to begin, it might be a good idea to hire a professional to help you check all the legal boxes.

Step 9: Open a Business Bank Account

Before you start making money, you’ll need a place to keep it, and that requires opening a bank account .

Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your physical therapy business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.

Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account. 

Step 10: Get Business Insurance

Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.

Here are some types of insurance to consider:

  • General liability: The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
  • Business Property: Provides coverage for your equipment and supplies.
  • Equipment Breakdown Insurance: Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
  • Worker’s compensation: Provides compensation to employees injured on the job.
  • Property: Covers your physical space, whether it is a cart, storefront, or office.
  • Commercial auto: Protection for your company-owned vehicle.
  • Professional liability: Protects against claims from a client who says they suffered a loss due to an error or omission in your work.
  • Business owner’s policy (BOP): This is an insurance plan that acts as an all-in-one insurance policy, a combination of the above insurance types.

For a physical therapy business, you’ll also need to obtain malpractice insurance. 

types of business insurance

Step 11: Prepare to Launch

As opening day nears, prepare for launch by reviewing and improving some key elements of your business. 

Essential software and tools

Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks. 

You may want to use industry-specific software, such as Kareo , WebPT , or MWTherapy , to manage your scheduling, record keeping, billing, and payments. 

  • Popular web-based accounting programs for smaller businesses include Quickbooks , Freshbooks , and Xero . 
  • If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences for filing incorrect tax documents can be harsh, so accuracy is crucial. 

Develop your website

Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism.

You can create your own website using services like WordPress, Wix, or Squarespace . This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech-savvy, you can hire a web designer or developer to create a custom website for your business.

They are unlikely to find your website, however, unless you follow Search Engine Optimization ( SEO ) practices. These are steps that help pages rank higher in the results of top search engines like Google. 

Starting a Physical Therapy Clinic is a commendable venture, and successful marketing is crucial for attracting clients. Here are some concise and effective strategies to boost your clinic’s visibility and attract new clients:

  • Community Partnerships: Forge partnerships with local gyms, sports clubs, and wellness centers to offer exclusive discounts or collaborative events, creating a win-win situation for both parties and expanding your reach.
  • Educational Workshops: Host free workshops on common health issues, injury prevention, and rehabilitation techniques in collaboration with local community centers or businesses to position your clinic as an authoritative and trusted source.
  • Referral Programs: Implement a referral program that rewards existing clients, physicians, and other healthcare professionals for referring new patients to your clinic, fostering a network of advocates for your services.
  • Testimonials and Case Studies: Highlight success stories and positive outcomes through testimonials and case studies, showcasing real experiences to build credibility and instill confidence in potential clients.
  • Social Media Engagement: Leverage social media platforms to share educational content, success stories, and behind-the-scenes glimpses, engaging with your audience and creating a personable online presence.
  • Local Event Sponsorship: Sponsor local events, sports teams, or health-related gatherings to increase brand visibility, demonstrating your commitment to community well-being.
  • Loyalty Programs: Implement loyalty programs that offer discounts or additional services for returning clients, encouraging repeat business and fostering long-term relationships.
  • Online Reviews Management: Encourage satisfied clients to leave positive reviews on popular review sites, actively manage your online reputation, and respond promptly to both positive and negative feedback.
  • Targeted Direct Mail Campaigns: Send targeted direct mail campaigns to local neighborhoods, emphasizing the benefits of physical therapy and offering exclusive promotions to drive new client acquisition.
  • Corporate Wellness Programs: Reach out to local businesses to offer on-site wellness programs, including ergonomic assessments and injury prevention workshops, fostering employee well-being and generating business leads.

Focus on USPs

Unique selling propositions, or USPs, are the characteristics of a product or service that set it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your physical therapy clinic meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire. 

Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your physical therapy business could be: 

  • Smart sports therapy to get you back in the game
  • Our holistic therapy heals mind, body, and soul 
  • Soothe your pain with advanced physical therapy techniques

unique selling proposition

You may not like to network or use personal connections for business gain. But your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running a physical therapy business, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been working in physical therapy for years and can offer invaluable insight and industry connections. 

The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in physical therapy. You’ll probably generate new customers or find companies with which you could establish a partnership. 

Step 12: Build Your Team

If you’re starting out small from a home office, you may not need any employees. But as your business grows, you will likely need workers to fill various roles. Potential positions for a physical therapy business include:

  • Receptionist – patient check-ins, book appointments, customer service
  • Physical Therapists – provide physical therapy services
  • General Manager – staff management, accounting
  • Marketing Lead – SEO strategies, social media

At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need. 

Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed , Glassdoor , or ZipRecruiter . Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent. 

Step 13: Run a Physical Therapy Clinic – Start Making Money!

Physical therapy is experiencing strong growth as the population ages, which means this is a great opportunity to help people every day and make a good living at the same time. If you have yet to complete your physical therapy education, doing so will be well worth your time and money, as it will enable you to follow your passion and provide an invaluable service. 

You’ve gained the required business knowledge, now it’s time to get your successful physical therapy clinic up and running!

  • Physical Therapy Business FAQs

Yes, a physical therapy business can be profitable, but more importantly, it can be very rewarding. You’ll be helping people live better lives with less pain. But it’s crucial to provide quality service and treatment.

You can find information on becoming one through the American Physical Therapy Association . To practice as a physical therapist in the U.S., you must earn a doctor of physical therapy degree from an accredited program and pass a licensing exam. Programs typically take three years, and most require a bachelor’s degree.

Collaborate with local healthcare professionals and community organizations to build referrals. Offer educational content and resources on your website to establish credibility and attract patients seeking information.

Physical therapists tend to earn higher salaries in settings such as outpatient clinics, hospitals, and skilled nursing facilities. Geographic location can also influence earning potential, with areas that have a higher cost of living often offering higher salaries. 

To differentiate your physical therapy clinic from competitors, emphasize unique aspects such as specialized treatment techniques, cutting-edge technology, or niche services. Focus on exceptional patient care, personalized treatment plans, and a warm and welcoming clinic environment.

Common types of physical therapy treatments include manual therapy, therapeutic exercises, balance and gait training, electrical stimulation, ultrasound, heat and cold therapy, and patient education on injury prevention and self-care techniques. 

business plan for physical therapy clinic

nice explaination very helpfull for me thankuuu

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  • Decide if the Business Is Right for You
  • Hone Your Idea
  • Brainstorm a Physical Therapy Clinic Name
  • Create a Physical Therapy Clinic Business Plan
  • Register Your Business
  • Register for Taxes
  • Fund your Business
  • Apply for Physical Therapy Clinic Business Licenses and Permits
  • Open a Business Bank Account
  • Get Business Insurance
  • Prepare to Launch
  • Build Your Team
  • Run a Physical Therapy Clinic - Start Making Money!

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The 'Go-To' Physio

The 9 Essentials For A Cash-Based Physical Therapy Business Plan

Cash-Based Physical Therapy Business

As a lot of cash-based physical therapists go through the Mentorship Program … they see their clinics grow… And so, something I always get asked is…

‘How do I create the perfect business plan?’

In this article, I’ll lay out the advice I give them…

Keep reading to find out just how simple it can be to create the perfect business plan.

What Is A Physical Therapy Business Plan?

Running your own physical therapy private practice isn’t easy… But your business plan should make it a lot easier.

Your business plan is your map to success…. It is an executive summary of what you’re going to do and how you’re going to do it.

If you’re in cash-based physical therapy and don’t have the luxury of insurance contracts to fall back on it’s going to be the key to growing your clinic and attracting patients.

Why Do I Need A Business Plan For A Cash-Based Physical Therapy Clinic?

You wouldn’t have a patient sign up for ten sessions without giving them a treatment plan ? So why would you run your physical therapy clinic without a business plan?

Just like your treatment plan is a roadmap to a pain-free life… your business plan is a roadmap to a successful clinic…

It will outline the steps you need to take to get where you want to be…

But you shouldn’t be fooled into thinking a business plan is just for start ups…

No matter where you are in your career… whether you’re already running a physical therapy practice or you’re just beginning, the perfect business plan will help take your private practice to the top.

Cash-Based Physical Therapy Business Plan

The Critical Components To Include In Your Physical Therapy Business Plan

1) do your research….

Before you sit down to write your business plan… Do your research.

It is important to know your target market, clients, and competition inside out…

What is the state of the market? How do you fit in?

Speak to friends, patients, people in the community , and other practices.

Taking these steps will make sure you have the information you need to start writing.

2) Mission Statement

Your mission statement is a picture of your end goal… but you should also make this act as an executive summary.

Yes… set out your goals… but try to spell out exactly how you’re going to achieve those goals…

How will you get your practice to the top? This should be an overview but also is an opportunity to go into the finer details.

For example…

What is the vision? Describe your goals. What are you offering? Use this section to lay out how you fit into the wider market.

If you’re looking for funding or to bring investors on board, this information should be your elevator pitch….

If you can show them in detail just how great your physical therapy business will be then it will set you apart from others.

Tip – If you’re finding this hard look at some case studies. Case studies of your competitors or physical therapists you admire will help you visualise the future.

3) Practice Description

This section is the ideal place to get you and your story across. Even if you aren’t presenting this to people it can cement your vision in your mind…

What do you need? Well, start with…

Your business name. How does your practice look now and how will it look? What are you providing and how is it different from other practices? What problems do you solve for potential patients?

4) Marketing Strategy

A marketing strategy or marketing plan is essential…

If you’re like me, you didn’t spend years at university studying for a marketing degree…

But this shouldn’t be hard… you’re selling your business to new clients.

Here are a few basic questions to ask yourself… They will help you discover how you can market your business…

Why you? Why not your competition? Do you have a niche? What is your unique selling point? Know your referral sources.

Tip – If you’re struggling with this… make a detailed list of why you and your therapy practice are the best choice for a potential patient. How can you help them in a way that no one else can?

5) Finances

This should be an executive summary of all financial parts of your business…

It goes without saying that this area of your business plan is incredibly important…

It will give you clarity on your financing… but also allows you to share that information with others…

Baby boomers will remember how easy it used to be to get investors on board… Not anymore… You need a watertight financial section to secure funding…

For a small business approaching lenders, this section could make or break their decision on whether they take the steps to help your clinic grow.

Here’s what you’ll need to cover…

Expenses – Everything from purchasing equipment to wages and site rental should be covered here. Forecast – This will be an estimate of your future financial outcomes monthly and annually. Include pricing information. Cash Flow – Explain how much money is coming in and out of your clinic. Funding – How are you financing the project? Are there investors? If you’re approaching lenders then you need to have a strong business and financial plan. Projection – Gather all of the information above and project your profits and losses. Factor in investor reimbursement rate.

Tip – Statistics are your friend here. Take the current numbers from your practice and use statistics to make effective estimations.

6) Management And Operations

You have to decide how your physical therapy practice will run.

Remember you’re in the rehabilitation market, most practice owners forget that. You offer rehab solutions to get people fit and healthy… How will this work on a day-to-day basis?

Systems you will put in place to make everything happen. Who is doing what in your clinic? Will you hire a physical therapist, massage therapists, or a PT to help? If you are, what credentialing process will you use to hire?

Go into real detail here… Even to the point of, will you have your own custom email address?

The more you plan the fewer surprises there will be.

This section can get overwhelming… But don’t panic… There is help out there…

7) Use Small Business Administration Help

There are plenty of obstacles when running your own physical therapy practice…

One big hurdle I see people fall at is administration.

Your business grows and your clinic is busy… But not everyone has the luxury of an office manager…

Whether it’s answering an email or getting patients in the diary, there are plenty of systems for any start up or small business to use…

For example, Asana can help you with productivity and team management.

Don’t be afraid to use the technology available.

8) Use Your Plan

It may sound stupid… and I’m going to state the obvious but… use your business plan .

There is no use spending time writing an excellent business plan for it to sit in a draw and collect dust.

It will be a positive addition to the way your therapy clinic works.

The information in the plan will be your map to success, so use it…

Memorise it… Base your daily routine around it… And consult it to make sure you’re hitting targets…

It can become an issue in physical therapy practices when someone doesn’t understand their role… Make sure your employees and partners know your business plan…

If they know their goals and roles then you can create an effective working environment and a real community.

9) Update Your Plan

Running a business is fluid but your objectives should be concrete…

Stick to your objectives but as your practice grows, update your plan to fit…

Things will come up… so tweaking your plan along the way is worth your time and effort.

Final Thoughts

Whether you’re a start up or one of the bigger physical therapy practices, writing your business plan can get overwhelming…

Spending hours at the computer away from your clinic and your patients will get old… You’re in the rehab market, right? You should be treating patients? Well just remember…

Your business plan is a tool to get you where you want to be…

Once you have mastered your business plan, you can go on to master your private practice…

Here Is My Own Physical therapy Business Plan Strategy…

If you’re looking for help on creating your own physical therapy practice business plan…

Download mine below and start writing.

Physical Therapy Practice Business Plan Step 1

If you want more help turning your practice into the Go-To clinic , click the button below, and we will give you the exact plan we use to build a profitable and sustainable clinic.

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Start Your Physical Therapy Clinic Using MEG’s Strategic Business Plan Method

  • MEG Business
  • September 6, 2023

You started your own physical therapy clinic to regain your time and your freedom. However, many new clinic owners experience burnout and exhaustion instead.

Why is this phenomenon so common? 

Because most clinic owners don’t start with a strategic business plan. Like any business, success relies heavily on a business plan with actionable goals. With our 25+ years of experience working in the private practice industry, we’ll guide you step-by-step on how to develop a strategic business plan tailored to new PT clinic owners.

The Importance of a Strategic Business Plan

The healthcare sector, especially private practices, thrives on predictability and stability. Without a structured business plan, PT clinics can easily get off course, chasing after every new idea or trend without a clear direction. This often results in wasted resources and exhausted owners.

As the owner of your PT practice, you should be focused on patient care experience and the clinic culture. In the beginning, many clinic owners make the mistake of managing the administrative side of their clinic themselves even though medical billing , credentialing and front desk management are often extremely time consuming to learn and execute correctly. That’s why the progressive PT clinic model outsources the day-to-day tasks whenever possible.

8 Steps to Build a Strategic Business Plan for Your Physical Therapy Clinic

1. defining your vision and mission statement.

When establishing your clinic, it’s essential to begin with a clear vision and mission statement that defines its core identity. Your vision should encapsulate where you see your clinic in the next 5, 10 or even 15 years, whether that’s in terms of its growth, the range of services offered, or its standing in the community. 

Concurrently, your mission statement provides a grounding foundation, detailing the reasons you embarked on this journey of starting a clinic (i.e. your “why”) and emphasizing the fundamental principles that will navigate its daily operations and culture. Together, these elements convey what you want your clinic to represent both now and in the future.

2. Conduct Local Research and Competitor Analysis

A comprehensive market analysis is crucial for the success of your clinic. To effectively cater to your patients, it’s important to identify your primary audience, taking into account local demographics. For example, if your clinic is located next to a college campus, you may want to focus marketing towards 18-25 year old students.

You will also need to analyze the competitive landscape. By examining other PT clinics in the area, you can gauge their strengths and weaknesses, allowing you to understand the landscape of services offered and the prevailing price points. This combined insight ensures that your clinic is not only patient-centric but also competitively positioned within the market.

3. Determine Services and Pricing

Informed by a comprehensive market analysis, it’s pivotal to identify the suite of services your clinic will offer. Clearly define the specific therapies and treatments you’ll specialize in, ensuring they align with the needs and preferences of your target audience.

As you craft your pricing strategy, consider MEG’s recommendation of ensuring that at least 20% of your services are cash-based . This progressive PT model is not just an innovative approach but a proactive step towards combating the decreased reimbursements that the industry is grappling with. 

The overarching goal of your pricing strategy should be to achieve a balance: it needs to be competitive within the marketplace while also guaranteeing profitability. Set prices that sufficiently cover your operational expenses and resonate with the prevailing market rates, allowing your clinic to maintain both its accessibility and fiscal health.

4. Build Your Operational Blueprint

In crafting the operational blueprint for your PT clinic, consider the logistics that form its backbone. In your blueprint, you’ll need to detail the necessary equipment and technological tools, from therapy equipment to software solutions for appointment scheduling and record-keeping. This is vital to ensuring smooth day-to-day operations. 

When considering your blueprint, it’s also essential to define the number of staff and clinician roles. How many therapists will you need? What will their responsibilities and expectations be? Will you have PT assistants or front desk staff?

In the progressive PT model, there’s a growing emphasis on streamlining operations and staffing. One way to achieve this is by outsourcing administrative tasks, such as using a virtual front desk or offloading billing responsibilities to a third party . This approach ensures that your clinic remains compliant with industry regulations and allows you to operate with peace of mind. 

5. Create a Marketing and Outreach Plan

Understanding your audience is the cornerstone of any successful marketing strategy. After pinpointing your target demographic, it’s vital to delve deeper and craft an ideal client persona. This persona should encompass not just their challenges or ailments but also their lifestyle. Do they play a sport or are they more sedentary? What kind of injuries do they experience? Which social media channels do they use most frequently? The more specific you are with your ideal client persona, the better your marketing strategy.  

But identifying your audience is just one facet; generating awareness is equally critical. Start by building a strong brand identity—this includes choosing a resonant clinic name, designing a clear website and adopting a consistent theme that aligns with your clinic’s mission and vision. 

From there, diversify your promotional strategies. Whether it’s through digital marketing campaigns or in-person outreach, create a plan that will resonate with your audience and forge a relationship with them. One of the best ways to open this channel of communication with your clients is by creating a 1-3 minute introductory video about your clinic which can be used on your homepage or in email communication. You can also partner with local doctors and host educational events so that your clinic gains recognition within your community.

6. Budget with a Strategic Financial Plan

Navigating the financial aspects of your clinic requires a different mindset than managing personal finances. It’s essential to desensitize yourself to the money, viewing it objectively to ensure the fiscal health and sustainability of your clinic. As you lay out the financial blueprint, begin by itemizing startup costs. This encompasses everything from initial licensing fees to equipment purchases and securing the perfect location. 

When you first start your clinic, you should forecast your revenue projections in three week increments and always factor in the potential seasonal variations that could affect patient turnout. Additionally, a critical milestone in any business venture is the break-even point. Dedicate time to calculate when you anticipate your clinic to shift from operating at a loss to generating a profit. This provides not just a financial but also a motivational benchmark, marking the transition from startup challenges to sustainable success.

7. Consider Potential Challenges and Solutions

Foreseeing potential challenges is an integral part of strategic planning for your clinic. Effective risk management entails identifying probable setbacks that your business might encounter. 

For instance, a new legislative change may introduce stricter licensing requirements for PT clinics or an increase in insurance paperwork. Alternatively, the sudden emergence of several new clinics in your vicinity can lead to heightened local competition, potentially diluting your patient base. 

For each potential hurdle, it’s imperative to have contingency plans in place. In the face of stricter licensing, for example, ensure you have resources dedicated to staying updated with changing regulations and that you allocate time and budget for potential additional training or certifications. If local competition spikes, a contingency plan could involve ramping up marketing efforts or introducing a differentiating technology like HRV or the NEUBIE . By proactively preparing for such scenarios, clinic owners can navigate these obstacles more effectively.

8. Develop Strategic Goals and Key Performance Indicators

Success in your PT clinic is tethered to a clear set of goals and the ability to track progress toward achieving them. An essential aspect of this is understanding the timeframe in which you’re setting these objectives: monthly targets, quarterly objectives and yearly goals.

Start with the end in mind. If you envision your clinic handling “15 evaluations per week” by the end of the year, work backwards from that vision. This might mean setting an initial goal of “5 evaluations per week” in the first few months and then ramping up to “10 evaluations per week” by mid-year. Each of these milestones becomes a clear, quantifiable target, giving your clinic a roadmap for growth. 

Every action, decision and strategy in your business plan should inherently drive towards achieving these targets. It’s essential that your staff doesn’t just know about these goals, but truly understands them. They need to see the bigger picture of where the clinic is headed, how their role fits into this vision, and the concrete steps needed to get there.

And this brings us to KPIs, or Key Performance Indicators. These are the measurable values that demonstrate how effectively your clinic is achieving key business objectives. By setting a working timeline of KPIs – from patient acquisition rates to retention percentages, or even customer satisfaction scores – you gain real-time insight into your clinic’s operations. This data-driven approach helps fine-tune strategies, identify potential pitfalls, and positions your clinic for the highest viability.

Remember, it’s not just about reaching your end goal; it’s about ensuring each step taken is intentional, measurable and in line with your overarching vision.

Set Your Clinic Up For Success with MEG Business

Starting your PT clinic with a well-structured business plan isn’t just a formula for financial success; it’s a blueprint for long-term satisfaction and reduced burnout. It gives direction, fosters growth and ensures that your passion for physical therapy translates into a thriving, resilient practice. Remember, as the adage goes: “Fail to plan, and you plan to fail.”

Need help setting up your strategic business plan? MEG Business has worked with hundreds of clinic owners to develop proven, successful strategies. Contact us today to get a free consultation .

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Physical Therapy Clinic Business Plan – Executive Summary

Executive Summary text

Updated January 30, 2021.

You’ll find throughout our blog, we dig into the details of the business plan elements outlined in our article 8 Crucial Content Areas for your PT Business Plan . In that article, we suggested that for your first new clinic, you might secure start-up funding from friends and relatives in addition to your savings. However, for simplification of the language in this article, we will assume that you are securing at least some funding from an outside source, such as the Small Business Administration (SBA). There are a lot of pent up venture capital funds as a result of the pandemic. Yet, the recommendations here apply to every physical therapy clinic business plan.

Who Should Create a Business Plan

We always recommend you go through the Business Plan “exercise” even if you do not have to approach third parties for funds. But if you do request SBA funds , you will need to flesh out those eight content areas with some additional subject matter and clarification.    

To reiterate what we stated earlier, the Small Business Administration states,

“The development of a comprehensive business plan shows whether a business has the potential to make a profit.”

By putting statistics, facts, figures and detailed plans in writing, a new business has a better chance of attracting funding. To that end, professional funders such as bank/SBA loans will typically look for an  Executive Summary  as your Plan’s overview.

The Purpose of the Executive Summary

A good Executive Summary gives me a sense of why this is an interesting venture. I look for a very clear statement of their long-term mission, an overview of the people, the technology, and the fit to market.

– Anne Winblad, Venture Capitalist

The Executive Summary is the most important part of your plan. Some lenders may not bother reviewing your plan if you haven’t made a compelling and persuasive argument up front for why they should consider loaning you funds.    

Although the Executive Summary is placed at the beginning of your Business Plan, it should be written last. It is an overview of the entire plan. Most banks and investors will read it first or use it when considering future funding so ensure that you have the most important points of the plan written well. As we will explain below, include rationale for the needed financing and how it will be used, the growth you will expect as well as the services that you provide and staffing required. Remember, this plan needs to be written for someone who may not be familiar with the details for your business. Be clear and comprehensive, but also keep it brief so the reader is not bored.

Executive Summary Sections

Your Executive Summary should be around two pages, use “active” voice, and contain the following sections. Write all sections from the investor’s point of view.

The Point of It All

Begin your physical therapy clinic Executive Summary with:

  • A description of your company
  • The services you will provide
  • Your Mission Statement or “purpose” for starting the business
  • An explanation of your concept, and opportunity your business presents to the investor/lender and to the marketplace itself
  • Details of the overall rehabilitation market (size and forecast growth rates), and the local rehab market in which you will compete

Background and Management

Be sure to describe any relevant information on your clinic’s background and management. Provide context pertaining to your clinic’s launch, and the management of your staff and business after operations begin.  

Summarize briefly the following aspects of your marketing plan.

  • Product or service concept
  • Target market
  • Evidence of market need
  • Competitive landscape
  • Marketing communications, sales, and channel plan

Touch briefly on a few key aspects of your operations plan.

  • Credentials and credibility of key management, and any other notable human resources strengths
  • Operating execution
  • Facilities and equipment synopsis

Finally, you need to explain your business’ financials and the funds you seek. In the Executive Summary, the Financials should be a three- or five-year forecast for Revenues and Earnings that you anticipate. (Your Financial Forecast is supported in detail later in your Business Plan.) The funds you seek from a lender or investor should be supported not only by this forecast, but explained as to why you need the funds you are requesting. For example, do you need these funds for Working Capital during the start-up phase of your business? Will you use the funds for Marketing efforts?  PT Equipment?  Etc.  

In conclusion, the Executive Summary represents perhaps the most important element of your physical therapy clinic business plan. The ideas and support you provide in the Summary will make or break the reader’s interest. Excite her/him to read you entire Business Plan!

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Business Plan Template for Physical Therapy Clinic

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Starting a physical therapy clinic can be an exciting venture, but it requires careful planning and preparation to ensure success in a competitive market. That's where ClickUp's Business Plan Template for Physical Therapy Clinics comes in handy!

Our comprehensive template is designed specifically for entrepreneurs like you, looking to establish a thriving clinic. With this template, you can:

  • Outline clear goals and strategies to guide your clinic's growth
  • Analyze the market and your competition to identify opportunities and stay ahead
  • Create accurate financial projections to secure funding and manage your clinic's finances effectively

Don't let the complexities of starting a physical therapy clinic overwhelm you. Use ClickUp's Business Plan Template to streamline your planning process and set your clinic up for success. Get started today and turn your vision into reality!

Business Plan Template for Physical Therapy Clinic Benefits

Starting a physical therapy clinic can be an exciting venture, but it requires careful planning to ensure success. With ClickUp's Business Plan Template for Physical Therapy Clinic, you can:

  • Clearly define your clinic's goals and objectives, helping you stay focused and on track
  • Develop effective strategies to attract and retain clients, ensuring a steady stream of revenue
  • Create detailed financial projections to secure funding and make informed business decisions
  • Conduct a comprehensive market analysis to understand your target audience and competition
  • Establish a competitive edge in the market, positioning your clinic for long-term success

Main Elements of Physical Therapy Clinic Business Plan Template

Are you planning to start your own physical therapy clinic? ClickUp's Business Plan Template for Physical Therapy Clinic has all the elements you need to create a comprehensive and effective business plan:

  • Custom Statuses: Track the progress of each section of your business plan with statuses such as Complete, In Progress, Needs Revision, and To Do.
  • Custom Fields: Include important information in your business plan with custom fields like Reference, Approved, and Section, making it easy to organize and analyze your data.
  • Different Views: Use the Topics View to break down your business plan into manageable sections, the Status View to track the progress of each task, and the Timeline View to visualize the timeline of your business plan. Additionally, the Business Plan View provides a comprehensive overview of your entire plan, while the Getting Started Guide offers step-by-step instructions on how to use the template effectively.

With ClickUp's Business Plan Template for Physical Therapy Clinic, you'll have all the tools you need to create a professional and successful business plan for your clinic.

How To Use Business Plan Template for Physical Therapy Clinic

Starting a physical therapy clinic can be a daunting task, but with the help of ClickUp's Business Plan Template, you can simplify the process. Follow these four steps to create a comprehensive business plan for your physical therapy clinic:

1. Define your vision and mission

Begin by clearly defining the vision and mission of your physical therapy clinic. What do you hope to achieve with your clinic? What values and principles will guide your practice? Clearly articulating your vision and mission will provide a solid foundation for your business plan.

Use the Docs feature in ClickUp to create a document where you can outline your vision and mission statements.

2. Conduct market research

To ensure the success of your physical therapy clinic, it's essential to conduct thorough market research. Identify your target market, analyze the competition, and understand the demand for physical therapy services in your area. This research will help you identify opportunities and develop strategies to differentiate your clinic from competitors.

Utilize the Goals feature in ClickUp to set specific goals for your market research, such as conducting competitor analysis or surveying potential clients.

3. Develop a marketing and branding strategy

Once you have a clear understanding of your target market and competition, it's time to develop a comprehensive marketing and branding strategy. Determine how you will reach and attract clients, establish your clinic's brand identity, and create a strong online presence.

Use the Board view in ClickUp to create tasks and organize your marketing and branding strategies, such as designing a logo, creating a website, or implementing social media campaigns.

4. Create financial projections and operational plans

Financial projections and operational plans are critical components of a business plan for a physical therapy clinic. Estimate your startup and operational costs, create a budget, and project your revenue and expenses for the first few years. Additionally, outline your clinic's operational structure, including staffing plans, equipment requirements, and workflow processes.

Utilize the Dashboards feature in ClickUp to track and analyze your financial projections and operational plans. Set up custom fields to input and calculate financial data, and create tasks to outline staffing and operational processes.

By following these four steps and utilizing ClickUp's Business Plan Template, you can create a thorough and organized business plan for your physical therapy clinic. This will not only serve as a roadmap for your clinic's success but also help you attract investors and secure funding.

Get Started with ClickUp’s Business Plan Template for Physical Therapy Clinic

Entrepreneurs looking to start a physical therapy clinic can use the Business Plan Template for Physical Therapy Clinic in ClickUp to effectively outline their clinic's goals, strategies, financial projections, and market analysis, ensuring a successful and competitive clinic in the market.

To get started:

Hit "Add Template" to sign up for ClickUp and add the template to your Workspace. Make sure you designate which Space or location in your Workspace you'd like this template applied.

Invite relevant members or guests to your Workspace to start collaborating.

Now you can take advantage of the full potential of this template to create a comprehensive business plan:

  • Use the Topics View to organize your plan by different sections, such as Executive Summary, Market Analysis, Financial Projections, and Marketing Strategy.
  • The Status View allows you to track the progress of each section, categorizing them as Complete, In Progress, Needs Revision, or To Do.
  • Utilize the Timeline View to set deadlines and milestones for each section, ensuring timely completion of your business plan.
  • The Business Plan View gives you an overview of the entire plan, allowing you to easily navigate and make updates.
  • Create a Getting Started Guide View to outline the steps needed to execute your business plan successfully.

Additionally, customize your business plan template with the following custom fields:

  • Use the Reference field to link relevant documents, resources, or external references to each section.
  • The Approved field helps you track which sections have been approved by stakeholders or investors.
  • Use the Section field to categorize each section of your business plan for easy reference and organization.

By utilizing these features, you can efficiently create a comprehensive and professional business plan for your physical therapy clinic.

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Sales & Marketing Plan for a Physical Therapy Clinic

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  • December 29, 2023
  • Business Plan , Sales & Marketing Strategy

business plan for physical therapy clinic

Establishing and sustaining a thriving physical therapy clinic requires a strategic approach to marketing and sales. This comprehensive guide is designed to assist you in crafting a sales and marketing plan that aligns with the business plan and unique needs of your physical therapy clinic .

It begins with a comprehensive market analysis, an understanding of competitors, and patient needs. Then, it focuses on building the clinic’s brand identity and strategic positioning.

Next, it explores diverse marketing channels to connect with potential patients, followed by an examination of sales strategies for revenue growth.

Sales & Marketing Plan for a Physical Therapy Clinic

Physical Therapy Clinic Business Plan

Download an expert-built 30+ slides Powerpoint business plan template

Market Analysis

Understanding the market landscape and your clinic’s positioning within it is fundamental to creating an effective sales and marketing strategy.

Competitive Analysis

  • Identify Competitors: Research other physical therapy clinics in your area. Analyze their services, specialization areas, patient reviews, pricing models, and promotional tactics. By assessing these factors, your clinic can identify opportunities to differentiate itself.
  • SWOT Analysis: Conduct a SWOT analysis for your clinic, comparing strengths, weaknesses, opportunities, and threats in comparison to competitors. This evaluation will guide areas of differentiation and competitive advantage.

Target Audience Profiling

  • Demographics and Psychographics: Define the demographics (age, gender, occupation, etc.) and psychographics (lifestyle, health concerns, preferences) of your ideal patients. Tailor your services and marketing messages to resonate with their needs.
  • Patient Needs and Expectations: Understand what patients value most in a physical therapy clinic experience—whether it’s personalized care, specialized treatments, convenient scheduling, or holistic wellness approaches.

Branding and Positioning

Crafting a distinct brand identity and positioning strategy helps your clinic stand out in the competitive healthcare landscape.

Brand Identity Development

  • Establish Clinic Values: Define the core values and mission driving your clinic. Highlight what sets your practice apart in the realm of physical therapy services.
  • Visual Elements: Develop a consistent visual identity, including logos, color schemes, and interior design elements that convey professionalism, trust, and care.

Market Positioning Strategy

  • Unique Offering : Clearly articulate your clinic’s unique services or specialized treatment modalities. Highlight expertise in specific conditions or treatment methodologies.
  • Positioning Statement: The market positioning strategy could include highlighting success stories or case studies on the clinic’s website and social media platforms, showcasing the positive outcomes achieved through specialized treatments. This can help the clinic establish authority and credibility within its niche.

Marketing Channels

Utilizing various marketing channels effectively helps in reaching and engaging with potential patients.

Digital Marketing

  • Website and SEO: Create an informative, user-friendly website with details about services, therapist profiles, patient testimonials, and educational content about rehabilitation and wellness. Optimize for local SEO to enhance visibility.
  • Content Marketing: Produce blogs, videos, or infographics addressing common musculoskeletal issues, injury prevention tips, and rehabilitation exercises. Share this content via your website and social media platforms.
  • Social Media: Utilize platforms like LinkedIn, Facebook, and Twitter to share educational content, success stories, and patient testimonials. Engage with the audience through comments, direct messages, and live Q&A sessions.

Local Advertising

  • Community Engagement: Participate in local health fairs, seminars, or workshops to educate the community about physical therapy benefits. Partner with gyms, sports clubs, or healthcare providers for joint promotional events.
  • Local Publications: Advertise in local newspapers, magazines, or newsletters to reach a broader local audience interested in health and wellness.
  • Forge Partnerships: Collaborate with physicians, orthopedic specialists, chiropractors, or sports medicine practitioners for referrals. Establish mutually beneficial relationships to expand your patient base.
  • Referral Programs: Develop referral incentives for existing patients or partnering healthcare providers who refer new patients to your clinic.

Promotional Activities

Engage potential patients and encourage their interest in your clinic’s services.

  • Special Offers : Introduce promotions like ‘First Consultation Free’ or ‘Wellness Check Packages’ to attract new patients.
  • Educational Workshops : Host free workshops or webinars on injury prevention, fitness, or post-operative rehabilitation to showcase expertise and attract potential patients.
  • Loyalty and Referral Programs: Implement loyalty programs offering discounts or additional sessions for frequent visitors. Encourage existing patients to refer friends or family members by providing incentives.

Sales Channels

Sales channels serve as the avenues through which services and products are sold to customers, playing a critical role in revenue generation and ensuring customer satisfaction for a physical therapy clinic.

In-Clinic Upselling

Efficiently increase revenue during patient visits:

  • Additional Services : Provide options for supplemental treatments or extended sessions during consultations or therapy sessions. Offer specialized services like hydrotherapy or kinesiotaping as supplementary treatments.
  • Retail Merchandise: Showcase therapy aids or home exercise equipment in waiting areas. Train staff to educate patients on the benefits of using these tools to support their recovery at home.
  • Treatment Packages: Bundle sessions for specific rehabilitation programs or post-operative care, presenting comprehensive packages at a discounted rate, thereby encouraging patients to commit to longer treatment plans.

Online Booking and Sales

Harness technology for streamlined service provision:

  • Online Appointment System: Implement an intuitive and accessible online booking platform on the clinic’s website and social media platforms. Provide an incentive, such as prioritized scheduling or a small discount, to encourage online bookings.
  • E-Commerce Integration: Sell therapy-related products, such as resistance bands or ergonomic pillows, alongside clinic-branded merchandise and gift cards through the clinic’s website.
  • Virtual Consultations: Offer online consultations for initial assessments or follow-up sessions, providing patients with tailored advice on exercises, home care, or follow-up treatments.

Membership and Loyalty Programs

Cultivate recurring business and foster patient loyalty:

  • Subscription Services: Introduce membership packages offering discounted rates for regular sessions or access to exclusive therapy programs. For instance, a “Rehabilitation Membership” provides monthly physical therapy sessions or access to specific classes or workshops.
  • Rewards and Incentives : Establish a digital loyalty program where patients accrue points for each session attended or every dollar spent on services. These points can be redeemable for discounts on future treatments, merchandise, or complimentary sessions.

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Sports Therapy Business Plan

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Cyclist Repair Center

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

Cyclist Repair Center (CRC) is a cycling specific sports clinic serving the Boulder, Colorado community. Cyclist Repair Center has been founded by Arthur Mendosa-Cadiz. Arthur created the center as a Colorado registered corporation in January 2004. Cyclist Repair Center is expected to quickly gain market penetration through a focused strategy, doing what they do best, serving cyclists.

The Market Cyclist Repair Center has identified two distinct customer segments which they will target. The first segment is the competitive cyclist. Within this segment there are two subgroups, those that are professionals and those that are experts. There are a total of 4,500 potential competitive cyclists with an annual growth rate of 4%. This group is seeking therapeutic repair/recovery services or training services to make them more competitive in their races.

The second group is composed of recreational cyclists. This group has 32,090 potential customers and a 5% growth rate. These cyclists may race occassionally, but generally they are just people with a passion/enjoyment for cycling. The demographics for the recreational cyclist indicate a more affluent group relative to the competitive cyclist since cycling is not one of the more economically rewarding professions.

Cyclist Repair Center has chosen to locate their center in Boulder, CO. Boulder is renowned as a high mountain sports town and cycling is one of its favorite sports. Boulder offers hundreds of miles of road cycling directly out of town. As for mountain biking, there are too many trails to count, all within a few minutes drive or ride from town. Recognizing the importance of Boulder relative to cycling, the United States Cycling Federation has located their olympic training center here.

Services Cyclist Repair Center offers a wide range of cycling specific sports medicine and training services that range from the proactive to the reactive. Offered services include:

  • Sports massage- for greater comfort as well faster recovery.
  • Personal training- for weight loss, increased speed, or increased endurance.
  • Bike fit- for increased comfort, power, or speed.
  • Fitness assessment- includes such tests as: VO2 max, lactate threshold, aerobic threshold, anaerobic threshold.
  • Cycling related injuries- diagnosis and treatment by physicians and physical therapists.

Cyclist Repair Center will have on staff a USCF Category I or II racer turned personal coach/trainer, a sports medicine physician, massage therapists, physical therapists, as well as a wide range of cycling specific equipment to assist these service providers.

Management Cyclist Repair Center has been founded and will be led by Arthur Mendosa-Cadiz. Arthur has been immersed in cycling for years. Starting after undergraduate schooling, Arthur was a competitive cyclist for several years while working in the bicycle industry. These years racing provided him with tremendous insight regarding cycling and its effects on the cyclist’s body. Arthur then earned a Master’s in Sports Physical Therapy and practiced physical therapy for several years. Arthur will be able to leverage his passion and experience for bicycles, as well as his empirical experience as a physical therapist to offer Boulder a wonderful cycling service.

By locating in Boulder, a cycling town, and offering focused services targeting different types of cyclist, Cyclist Repair Center will quickly generate customers and revenue. Revenue for years two and three is $369,000 and $443,000 respectively.

1.1 Objectives

  • To reach profitability by the end of year two.
  • Generate revenue exceeding $400,000 by year three.
  • Achieve a net profit of at least 10% by year three.

Sports therapy business plan, executive summary chart image

1.2 Mission

The Cyclist Repair Center’s mission is to provide clients with individualized, cycling specific assessment, diagnosis, treatment, and training programs. Clients will receive national class service with an emphasis on education, empowering each athlete.

1.3 Keys to Success

  • Maintain our focus on cycling specific injuries and training.
  • Offer a wide range of services meeting all of the cyclist’s needs.
  • Design and employ strict financial controls, a requisite for an efficiently run organization.

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Company summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">.

Cyclist Repair Center has been formed as a Colorado corporation. The company was formed in January 2004 by Arthur Mendosa-Cadiz.

2.1 Company Ownership

Cyclist Repair Center is a privately held corporation. The majority shareholder is Arthur Mendosa-Cadiz. Equity in the corporation has been issued to two investors.

2.2 Start-up Summary

Cyclist Repair Center will require the following equipment and services at start up:

  • Professional service provider fees including legal fees and accounting fees (to set up QuickBooks Pro).
  • Four computer terminals each with Microsoft Office and one computer with QuickBooks Pro. A central file server. The office will be networked and have a broadband Internet connection.
  • Four examination beds.
  • Exercise bicycle.
  • Three CompuTrainers with two computers.
  • Portable ultrasound unit.
  • Various massage equipment.
  • Various medical examining tools.
  • Telephone system.

Sports therapy business plan, company summary chart image

Cyclist Repair Center offers a wide range of cycling specific proactive and reactive solutions for both the competitive and recreation athlete. Specific services include:

  • Sports massage- the massages can be either full body or cycling specific. Massages are valuable for recovery, greater flexibility, and increased comfort.
  • Personal training – this service will fully customize a training program for a cyclist. The trainers are very good at addressing the needs of the cyclist whether it is for weight loss, increase in cardiovascular efficiency, increase in muscle strength, increase in comfort, or race specific training.
  • Bike fit/ergonomic services – Cyclists will bring in their bicycles and shoes for this assessment. Posture/positioning on the bicycle, bicycle sizing, pedal spin cycle analysis, strength and flexibility will be evaluated.
  • Fitness evaluation – the following tests are offered:
  • Lactate threshold
  • Aerobic threshold
  • Anaerobic threshold
  • Wattage output
  • Cycling related injuries – this includes assessment, diagnosis, treatment, rehabilitation. A physician and physical therapists are available for these services.

Cyclist Repair Center accepts most major insurance plans for therapy and reactive services. Other more proactive services like training and massage are often not accepted for insurance, but this is a function of the insurance plan, not the unwillingness of Cyclist Repair Center to accept insurance.

Market Analysis Summary how to do a market analysis for your business plan.">

Cyclist Repair Center has identified two distinct market segments which they will target: competitive and recreational cyclists. The two different segments will be attending Cyclist Repair Center for distinct reasons and therefore will be targeted specifically. The sports clinic industry typically is not sports specific, a facility generally does not focus on a single sport.

4.1 Market Segmentation

Cyclist Repair Center has chosen to target two distinct customer segments; competitive cyclists and recreational cyclists.

Competitive Cyclists – these are cyclists that compete either at the professional or expert level. For the cyclist at the professional level cycling/racing is a full time activity where the individual’s income is from cycling. The expert level cyclist is competitive within his or her racing class but does not earn their livelihood by racing. Some compete every week, others compete several times a season. They are competitive in either their cycling class or in their age group.

  • Some demographics of Boulder based professional cyclists :
  • ages 23-33.
  • educational level- 67% have an undergraduate degree, 8% have a graduate degree.
  • individual income range is $24,000- $50,000. This range does not include other sources of income such as product sponsorship/endorsement.
  • the average number of bicycles owned by the professional is six.
  • the average length of a professional career is six years.
  • 17% of the professionals have trained with the olympic national team.
  • 77% of the cyclists are road cyclists, 12% are track cyclists, the remaining percentage are both.
  • Demographic information for expert level competitive cyclists :
  • ages 26-54.
  • educational level- 75% have an undergraduate degree, 26% have a graduate degree.
  • individual median income is $55,000.
  • the average number of bicycles owned is 3.5.

Recreational Cyclists – these cyclists enjoy cycling, ride a lot, but are seeking services to make them faster in general or more comfortable when they ride, not to be more competitive. They may also be seeking clinic services to address a cycling specific problem that they have.

  • Demographic data :
  • ages- 29-62.
  • educational level- 79% have an undergraduate degree, 28% have a graduate degree.
  • individual median income is $62,000.
  • the average number of bicycles is 4.

Sports therapy business plan, market analysis summary chart image

4.2 Target Market Segment Strategy

Cyclist Repair Center has identified and targeted these two segments because they are the most likely cyclists who would be in need of a wide range of cycling specific therapeutic and training services. The competitive cyclists are in need of these services to remain competitive. Cycling over the last decade or so has become increasingly more competitive. A larger degree of this increased competition is the development of junior programs which seek to introduce cycling to younger children. As cycling completions have beguin to introduce drug controls and testing over the last few years, cyclists have begun to compete on a more level playing field.

At the recreational level there has been a surge in participation over the last decade as well. This surge is due in part to American’s recent focus on health and fitness, to a large degree a reaction to the obesity epidemic. Another driver of increased participation is the low impact nature of cycling. Many athletes have moved from other sports such as running, tennis, etc. to cycling as a form of excellent cardiovascular and aerobic fitness that has a low impact on the body.

The two different segments, competitive cyclists and recreational cyclists participate for different reasons, additionally their level of participation is different. This makes the decision to target each one separately intuitive.

4.3 Service Business Analysis

Cyclist Repair Center participates within the sports medicine/therapy industry. The industry participants are characterized by clinics that specialize in sports related injuries. It is very rare for a clinic to specialize on one specific sport. Sports clinics are a huge industry, especially in a sports town such as Boulder where a large percentage of the population lives in Boulder because of its incredible access to various individual sports.

On a national level the sports medicine/therapy generates over $576 million in revenue. Approximately 17% of this revenue is from professional team (primarily) sports with the remaining percentage coming from individual athletes. Revenue from the nonprofessional side comes primarily from reactive treatments, meaning the assessment, diagnosis, and treatment of known problems. A smaller percentage of revenue comes from proactive activities like increasing strength, speed, and cardiovascular efficiency.

On a national level, it is not uncommon for sports medicine clinics to also offer the following services:

  • Chiropractic work.
  • Podiatry services.
  • Orthopedic surgical repair.

4.3.1 Competition and Buying Patterns

Cyclist Repair Center faces competition from several different sources:

  • University of Colorado (Boulder) Sports Medicine Center – This is a large clinic that is based on campus but is available to all athletes. Because of its connection with the University, this is an educational research/training center which means many of the service providers are shadowed by students, or have students assisting clients.
  • USA Cycling Olympic Training Center- This facility is only available to invited cyclists who are participating on the team or in Olympic trials.
  • Boulder Sports Center – this is a large sports clinic that specializes in orthopedic procedures.
  • Colorado Mountain Sports Facility – This facility has a wide range of available services with a concentration on high altitude training, offering several large training rooms with oxygen concentrations set up to simulate 12,000 feet. In addition to the training rooms, there are several “high altitude” sleeping rooms for athletes. The concentration on high altitude training is based on the theory that there is value in having the athlete train and even sleep in environments of decreased oxygen, forcing the body to become more efficient with the available oxygen concentration.

Strategy and Implementation Summary

Cyclist Repair Center intends to leverage their competitive edge of cycling specific services. This should be effective because of its location in Boulder, a true cycling town. Cyclist Repair Center’s marketing strategy will seek to develop an awareness of the cycling specific services offered to both competitive and recreational cyclists. The sales strategy has been designed to convert clients of one service into recipients of multiple services provided by Cyclist Repair Center.

5.1 Milestones

Cyclist Repair Center has established several milestones for the organization as a whole as well as for departments within the organization. The milestones have been chosen as identifiable and achievable objectives. The following table provides the time frames needed to complete each milestone.

Sports therapy business plan, strategy and implementation summary chart image

5.2 Competitive Edge

Cyclist Repair Center’s competitive edge is their specialization on one sport, cycling. No other facility in Boulder serves only cyclists, all are general sports clinics. This is of significant value to Cyclist Repair Center’s clients. All of Cyclist Repair Center’s staff are cycling enthusiasts. This is quite important because it provides each service provider with a unique and instrumental cycling perspective. This is valuable to the clients because it provides insight to the providers of the problems the clients may be facing. Additionally, as cycling enthusiasts, the staff’s excitement regarding cycling is contagious and apparent.

Having a cycling specific service also allows Cyclist Repair Center to offer more specific training and therapy, including the use of a specialized array of cycling specific equipment. One example of this is the use of the CompuTrainer. While some facilities may have a CompuTrainer, Cyclist Repair Center has three and uses them extensively. A CompuTrainer is a type of cycling trainer where the client mounts their own bicycle to the unit and the CompuTrainer allows the person to ride indoors. What makes the CompuTrainer especially useful is the ability to set it to test physiological functions such as aerobic threshold, lactate threshold, etc., on pre-established, consistent courses. In addition to these functions the CompuTrainer has the ability to measure wattage as well as analyzing the pedal spin cycle.

5.3 Marketing Strategy

Cyclist Repair Center’s marketing strategy has been designed to increase the awareness of Cyclist Repair Center’s cycling specific services amongst the Boulder community. Several different efforts will be undertaken to generate brand awareness.

  • Sponsorship – This effort takes several forms.
  • The first form of sponsorship is for local tours and races. This will be quite helpful in developing visibility for the organization to a very specific and targeted crowd.
  • Sponsorship will also take the form of specific athletes. Chosen athletes will receive free services from Cyclist Repair Center. In return for the sponsorship, Cyclist Repair Center gets visibility on the athlete’s uniform and the athlete is asked to talk up the positive benefits that he/she has received.
  • Advertisements – The advertisements will also take several forms.
  • The most broad is an advertisement in the Yellow Pages. The Yellow Pages are an indispensible resource for individuals who are looking for service providers.
  • Advertisements will also be placed in several cycling specific and local Boulder journals. These advertisements will again be targeted toward the cycling community.

5.4 Sales Strategy

The sales strategy will be piggybacked on the marketing strategy. The marketing strategy will be used to generate visibility for the organization while the sales strategy will be used to generate increased sales. The most significant way (relative to increased revenue) is to convert current clients who are using only one service from Cyclist Repair Center to using multiple services. This may take the form of a client who came in for sports massage services who then becomes a user of the training services. This will be done through “upselling” by the various service providers as well as written information dissemination. Economic incentives in the form of discounts will be used to convert current single service clients into multi service users.

5.4.1 Sales Forecast

Cyclist Repair Center has developed a conservative sales forecast as a means of increasing the likelihood of achieving the sales goals. This also will assist Cyclist Repair Center in its relationship with investors who will want the sales goals to be met. If the sales forecast was too aggressive then the investors are likely to be disappointed. Sales will grow incrementally. As a start-up organization, it is anticipated that the first year will be relatively slow as the organization develops awareness and brand equity. Year one to two sales are expected to have the largest increase with the growth rate decreasing a bit from year two to year three.

Sports therapy business plan, strategy and implementation summary chart image

Web Plan Summary

A website will be developed for Cyclist Repair Center as an efficient source of information dissemination. The site provide Internet surfers with a wealth of information regarding the various services that Cyclist Repair Center offers. Also detailed on the site are bios of the different staff members, displaying the years of cycling specific experience. For questions that are not answered on the site, viewers will be encouraged to call the center and inquire. The goal of the website is to impress upon the reader that Cyclist Repair Center is the premier cycling specific sports clinic addressing any need a competitive or recreational cyclist may have.

6.1 Website Marketing Strategy

Cyclist Repair Center will employ two types of marketing for the website. The first is submission to various search engines. This will be quite important as there are many people that use search engines to locate information. If someone is unfamiliar with Cyclist Repair Center and their services, all they need to do is is type in a few key words into a search engine and they are brought to Cyclist Repair Center’s site.

Another source of marketing will be inclusion of Cyclist Repair Center’s URL on all printed material. This will direct current or prospective customers to check out the site for additional information.

6.2 Development Requirements

A computer science student has been informally contacted and has agreed to be responsible for the design and development of the site. The time frame for development is six to eight weeks.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

Arthur Mendosa-Cadiz comes from a cycling background with an educational emphasis in sports physical therapy. Arthur received his undergraduate degree in philosophy from Colorado College. After graduation he moved to Boulder and worked in a bicycle shop to support his cycling habit. This habit took the form of both road and mountain bike racing. On the road Arthur was a Category II racer, competing every other week. When he was not competing on the road Arthur raced mountain bikes in the pro/expert class. Arthur spent four years racing. This provided Arthur with incredible insight to cycling and the needs of a cyclist.

Recognizing that he could not sustain his racing throughout his life, at least not at this intensity, Arthur decided to go back to school to provide himself with skills for another profession. Wanting to remain within the sport industry, Arthur entered the University of Colorado’s Master of Sport Physical Therapy. This program was for two years and Arthur would be able to practice sports physical therapy when he was done.

This is exactly what he did, he practiced physical therapy for six years at a large clinic. While Arthur found this rewarding, the constant interaction with clients and assisting them with their sport, something was lacking. At this point Arthur began to contemplate a business venture that would leverage his existing skills of physical therapy, allowing him to focus on cycling, his passion. Arthur spent a total of a year in contemplation and writing a business plan. When Arthur began to show the plan around looking for investors, he found them reasonably quick. He was told that they were interested because they thought Boulder had a wonderful market and that Arthur was the right person to execute on the plan, he had the passion and skills to make it work.

7.1 Personnel Plan

The following personnel will be required:

  • Arthur- business development, physical therapy, cycling trainer, marketing, sales, some accounting and finance.
  • Physician- part time physician that comes in as needed for diagnosis and treatment.
  • Massage therapists (2)
  • Physical therapists (2)
  • Coach/trainer
  • Receptionist
  • Accounting clerk/receptionist

Financial Plan investor-ready personnel plan .">

The following sections outline important financial information.

8.1 Important Assumptions

The following table details important financial assumptions.

8.2 Break-even Analysis

The Break-even Analysis is shown below.

Sports therapy business plan, financial plan chart image

8.3 Projected Profit and Loss

The following table and charts illustrate the projected profit and loss.

Sports therapy business plan, financial plan chart image

8.4 Projected Cash Flow

The following chart and table show the projected cash flow.

Sports therapy business plan, financial plan chart image

8.5 Projected Balance Sheet

The following table presents the projected balance sheet.

8.6 Business Ratios

The following table offers many business ratios specific to this business. The U.S. Standard Industrial Classifications (SIC) currently classifies sports therapy and training clinics as: Offices of health practitioners, nec. – 8049.9900. The industry profile ratios are shown for comparison.

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business plan for physical therapy clinic

Sample Physical Therapy Clinic Business Plan

Physical therapy private practice business plan pdf sample.

A physical therapy business is one in which skill appears more important than capital. This is because, without the needed skill, you can’t be successful in this business.

If you are looking to start up a physical therapy business, then we believe you already have the needed skill. Now apart from skill and capital, a physiotherapy business plan is also needed to get this business started.

This article contains a physical therapy office business plan sample. This will come in very handy if you must be successful in this business.

That said, below is a physical therapy practice business plan sample that you can rely on when looking to start your business.

Here is a sample business plan for starting a home health physical therapy massage business.

Business Name:  Perfect Touch Physical therapy Center

Executive Summary

  • Our Products and Services

Vision Statement

Mission Statement

Business Structure

  • Market Analysis

Sales and Marketing Strategy

  • Financial Plan

Competitive Advantage

Perfect Touch physical therapy center is a one-man business that is owned by Mrs. Bella Toby, a world-renowned physical therapist. This company will be located in Detroit, Michigan and from here, will serve other states in the United States as well as major cities in Canada.

This business will be set up with about $100,000. Basically, this amount will be used to get the needed equipment as well as a standard facility.

Products and Services

Perfect touch physical therapy services are in this industry with one major aim. That aim is to become a trailblazer in this industry. We will ensure that our services are directed towards the complete physical wellness of our potential clients.

To carry this out, we will be offering quite a number of services. Some of them include

  • Sports Massage
  • Deep Tissue Work
  • Massage therapy,
  • Physical therapy
  • Mobility therapy
  • Driving therapy
  • Physiological therapy
  • Acupuncture

At Perfect Touch Physical therapy service, our vision is to establish a physical therapy firm that will be considered a “must- visit” by residents of Detroit, Michigan. We are looking to set up a business that will be regarded as one of the best in our city as well as other major cities in the United States and Canada.

Now, we are not just interested in becoming the first physical therapy center that comes to mind in Detroit, Michigan, we also want to become the best ten physical therapy centers in the United States.

Our mission at Perfect Touch physical therapy center is to make good gains by making top quality services available to as many that are in need of them. We will ensure that our services are offered in a conducive environment, and also in the most professional and caring manner.

We are very aware of the stiff competition that characterizes the physical therapy industry. We are also aware that some of the best physical therapy firms in the United States have been in existence for over 20 years and did not become big overnight.

We have therefore taken out time to study the history of most of the successful physical therapy firms in the United States. This, we know will certainly help us become a highly sorted-after physical therapy firm. In as much as we are going to pay a lot of attention to this, that is not all that we will be doing.

We will also ensure that we employ only the best hands to attend to our customers. This is because consistent quality services are one way we intend to make it to the top in this industry.

Market Analysis Market Trend

In the last few years, physical therapy has sold more franchises than it did in the last decade. This phenomenon says a lot about the relevance of physical therapy in our world. As a result of the high demand for physical therapy centers, this industry has grown tremendously in the last years.

As a result of the rapid growth of the physical therapy industry, it has almost become a norm for physical therapy centers to be located in places where they would not in the past.

One major factor that is responsible for the rapid growth of the physical therapy industry is the increase in awareness of the role of physical therapy in the elimination of stress.

Our major strategy for getting to the top in this very competitive industry is to offer the best services possible for very affordable fees. We also intend to have good customer care and a very strong internet presence.

Target Market

Physical therapy is not restricted to individuals of only one class. There are three major categories of those that need physical therapy services. They include those that are recuperating from an injury, those that are trying to keep fit and those that are trying to relieve stress.

After a careful study, we have come up with those that we intend to offer our services to. They include;

  • Sportsmen and women
  • Business executives
  • Expectant Mothers
  • The elderly.

Financial Plan Source of Startup Capital

Perfect touch physical therapy center will be started with $100,000. This amount will be used to get the best equipment as well as the most professional facility for this business. As it stands, we only have 30% of this amount.

The remaining amount will be gotten from the bank.

Our major selling points in this industry are the perfect location for our facility in the center of the city as well as our excellent customer service.

This is a physical therapy center business plan sample for Perfect touch physical therapy Centre. This business will be owned by Mrs. Bella Toby and will be located in Detroit, Michigan.

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  2. The 9 Essentials For A Cash-Based Physical Therapy Business Plan

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  3. The 9 Essentials For A Cash-Based Physical Therapy Business Plan

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  4. Physiotherapy Business Financial Model

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  5. Physical Therapy Clinic Marketing Plan

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  6. Create a Successful Physiotherapy Business Plan Example

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COMMENTS

  1. Physical Therapy Business Plan Template

    Written by Dave Lavinsky Physical Therapy Private Practice Business Plan Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their physical therapy businesses. On this page, we will first give you some background information with regards to the importance of business planning.

  2. Executive Summary of a Physical Therapy Clinic: Template & Example

    January 3, 2024 Business Plan, Executive Summary A physical therapy clinic business plan needs a straightforward executive summary. This part of your plan is the first thing investors and partners see, and it should clearly outline what your physical therapy clinic is all about.

  3. 5 Elements of a Successful Physical Therapy Business Plan

    1. Executive Summary In essence, the Executive Summary is a general overview of a practice's purpose and goals—and it's often the make-or-break section of a business plan. This section should clearly and succinctly describe how your practice plans to address patient health concerns while remaining profitable.

  4. How To Start A Physical Therapy Clinic

    If you're considering starting your own physical therapy clinic, you need a plan. Take a look at our guide to starting your own physical therapy clinic here. Heidi Jannenga | 5 min read | February 13, 2023 PT, DPT, ATC Subscribe Starting a physical therapy private practice isn't the right career path for everyone.

  5. Physical Therapy Business Plan Template (2023)

    Below is a template to help you create each section of your Physical Therapy business plan. Executive Summary Business Overview Santa Fe Physical Therapy Center is a startup physical therapy company located in Santa Fe, New Mexico.

  6. How to Write a PT Business Plan

    Elements of a Physical Therapy Business Plan There isn't any one "right" way to draft a business plan. Every business has its quirks. However, all good business plans usually contain (or at least touch on) the following: Executive Summary Company overview and concept Services Target market Competition overview and analysis Growth potential

  7. Physical Therapy Clinic Business Plan PDF Example

    For your physical therapy clinic business plan, list the core team members, their specific responsibilities, and how their expertise supports the business. Financial Plan. The Financial Plan section is a comprehensive analysis of your financial projections for revenue, expenses, and profitability. It lays out your physical therapy clinic's ...

  8. Physical Therapy Business Plan Template (2024)

    Download Template Learn more How to Write a Physical Therapy Business Plan? Writing a physical therapy business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan: 1. Executive Summary

  9. How to Start a Physical Therapy Clinic

    Step 1: Decide if the Business Is Right for You Pros and cons Starting a physical therapy business has pros and cons to consider before deciding if it's right for you. Pros

  10. The 9 Essentials For A Cash-Based Physical Therapy Business Plan

    1) Do Your Research… Before you sit down to write your business plan… Do your research. It is important to know your target market, clients, and competition inside out… What is the state of the market? How do you fit in? Speak to friends, patients, people in the community, and other practices.

  11. How to Start a PT Outpatient Clinic

    Steps for Starting a Physical Therapy Clinic Step 1: Write a Business Plan. Creating a business plan is the first thing you need to do to set up the foundation for your company. This plan includes everything from your goals to market research, preparing you to talk to banks and investors.

  12. Start Your Physical Therapy Clinic Using MEG's Strategic Business Plan

    8 Steps to Build a Strategic Business Plan for Your Physical Therapy Clinic 1. Defining Your Vision and Mission Statement When establishing your clinic, it's essential to begin with a clear vision and mission statement that defines its core identity.

  13. Physical Therapy Clinic Business Plan

    Begin your physical therapy clinic Executive Summary with: A description of your company The services you will provide Your Mission Statement or "purpose" for starting the business An explanation of your concept, and opportunity your business presents to the investor/lender and to the marketplace itself

  14. Business Plan Template for Physical Therapy Clinic

    Starting a physical therapy clinic can be a daunting task, but with the help of ClickUp's Business Plan Template, you can simplify the process. Follow these four steps to create a comprehensive business plan for your physical therapy clinic: 1. Define your vision and mission. Begin by clearly defining the vision and mission of your physical ...

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    This comprehensive guide is designed to assist you in crafting a sales and marketing plan that aligns with the business plan and unique needs of your physical therapy clinic. It begins with a comprehensive market analysis, an understanding of competitors, and patient needs. Then, it focuses on building the clinic's brand identity and ...

  16. Sports Therapy Business Plan Example

    7.1 Personnel Plan. The following personnel will be required: Arthur- business development, physical therapy, cycling trainer, marketing, sales, some accounting and finance. Physician- part time physician that comes in as needed for diagnosis and treatment. Massage therapists (2) Physical therapists (2) Coach/trainer.

  17. PDF Business Plan

    Business Plan Kinesio Physical Therapy Daniel Johnson DPT, Kjersten Skjold, DPT 4350 S Washington Street Grand Forks, ND 58201 (701) 335-3335 ... become a self-sufficient physical therapy clinic with a stellar reputation that attracts patients from around the region. This will be accomplished by securing long term contracts with large

  18. Sample Physical Therapy Clinic Business Plan

    Executive Summary Perfect Touch physical therapy center is a one-man business that is owned by Mrs. Bella Toby, a world-renowned physical therapist. This company will be located in Detroit, Michigan and from here, will serve other states in the United States as well as major cities in Canada. This business will be set up with about $100,000.

  19. PDF FAIRVIEW PHYSIOTHERAPIST LINI USINESS PLAN

    Fairview Physiotherapy Clinic Business Plan 7 | Page 2.3 Insurance Considerations: In Alberta, physiotherapy is regarded as a regulated health-care profession. To lawfully practice as a physiotherapist in Alberta and to use the practicing title of Physiotherapist or Physical Therapist or PT, the individual must be registered with Physiotherapy

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