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Developing a Marketing Plan for Your Business

Every business needs a business plan that maps out the process of identifying the target market, attracting interest, gaining customers and retaining them for future sales. A solid marketing plan is an integral part of the overall business plan, as it maps out objectives and the plan for achieving them.

What Does a Marketing Plan Contain?

An effective marketing plan is detailed with concise steps that will accomplish a defined goal. The plan should identify and discuss the target market with information about direct competition in the industry. It should include information about marketing activity used in the past with the effectiveness of these activities. Then, the marketing plan consists of a set of realistic goals with defined objectives along with deadlines for meeting these objectives. The plan must also include budgetary guidelines for the marketing activities as well as a plan for measuring the effectiveness of the activities. It’s important to make the marketing plan easy to maintain and update as a company evolves, too.

Marketing Planning Process

The process of making a marketing plan involves market research to assess trends, profile target customers, identify potential competition, outline products or services, find vendors, calculate costs and brainstorm all positive and negative impacts that could affect the business. The business should create a mission statement that defines the company, its vision and its priorities. Next, the plan needs to focus on specific strategies and methods that will generate sales, including product descriptions, calls to action, promotion and advertising methods and budget, product or service pricing, and a plan to monitor how effective the marketing strategies are performing for the company.

Questions to Ask Yourself

To succeed in any industry, a business needs to set itself apart to attract customers and compete successfully with similar businesses. Questions to ponder include:

  • Is this business model unique, and how is it unique? What need does the business meet?
  • Who makes up the target market that will buy the service or product?
  • What other companies currently exist that will compete for the target market? How can you prevail over this competition?
  • What message will you communicate to potential buyers? How will potential buyers find out about your service or product?
  • How will you deliver your service or product to your buyers?

Using a Marketing Plan Template

Some small business owners prefer to use a marketing plan template. Free marketing plan templates are available for download from the Internet. You can also use a marketing plan worksheet to help you brainstorm your ideas, goals and objectives. Once you have an outline of your marketing objectives, you can create an effective plan.

How Do I Write a Marketing Plan?

Make sure your marketing plan includes these points:

  • Start with a description of the business, including mission statement and overall intent. Include goals, the organization of the business, the products or services provided with branding, and the target market.
  • Outline results of market research, including identification of target market, customer demographics and profiles, market influences, economy, competition, customer satisfaction and identification of strengths and weaknesses the business may face.
  • Set pricing based on business and manufacturing costs, break-even point, profit analysis, competitive pricing and the amount buyers are willing to pay.
  • Include profiles of your target market, including demographics, their habits, qualities valued by customers, potential customers not being currently reached, ways to reach these customers and any changes customers might want.
  • Analyze the competition based on talking to their customers, visiting their business and checking out their website. Find out about their products, branding, advertising and marketing. Pinpoint how your product or service differs.
  • State goals that create a defined marketing direction. Plan objectives that outline specific actions that will achieve goals. Be as specific and realistic as possible, and describe how you will measure attainment of objectives and goals.
  • Make a plan to put objectives in action to attain goals. For example, if your goal is to increase product reorders by 25 percent in the next year, make an objective to contact clients by phone or email within one month of sales, offering a return-order discount.
  • Define your company’s distribution method such as direct sales, wholesale, print mail, telemarketing, advertising, networking, Internet marketing or a direct sales force.
  • Create a marketing budget, such as a specific percentage of revenue or a particular portion of your annual budget. Every product or service needs a budget. Determine how many products or services you will need to sell to make a profit.
  • Analyze the success of marketing efforts to determine what’s working and what’s not working. How many sales occurred? Are buyers happy? How many sales calls were necessary to make sales?


auto detailing business plan example

auto detailing business plan example

Car Detailing Business Plan Template

Written by Dave Lavinsky

Car Detail Business Plan

Over the past 20+ years, we have helped over 10,000 entrepreneurs and business owners create business plans to start and grow their car detailing businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a car detailing Business Plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your car detailing business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

If you’re looking to start a car detailing business, or grow your existing car detailing business, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your car detailing business in order to improve your chances of success. Your auto detailing Business Plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Car Detailing Businesses

With regards to funding, the main sources of funding for a car detailing business are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.

The second most common form of funding for a car detailing business is angel investors. Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding, or, like a bank, they will give you a loan. Venture capitalists will not fund a car detailing business. They might consider funding a car detailing business with a national presence, but never an individual location. This is because most venture capitalists are looking for millions of dollars in return when they make an investment, and an individual location could never achieve such results.

If you want to start a car detailing business or expand your current one, you need a business plan. Below are links to each section of your car detailing business plan template:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of car detailing business you are operating and the status. For example, are you a startup, do you have a car detailing business that you would like to grow, or are you operating a network of car detailing businesses.

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the car detailing industry. Discuss the type of car detailing business you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.

Company Analysis

In your company analysis, you will detail the type of car detailing business you are operating.

For example, you might operate one of the following types of car detailing businesses:

  • Full car detailing : this type of car detailing business offers a combination of interior and exterior detailing services.
  • Show car detailing : this type of car detailing business offers specialty detailing services for high-end vehicles.
  • Interior restoration : this type of car detailing business offers vehicle interior restoration services in addition to detailing.

In addition to explaining the type of car detailing business you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include the number of vehicles you’ve detailed, revenue growth, number of repeat customers, etc.
  • Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the car detailing business.

While this may seem unnecessary, it serves multiple purposes.

First, researching the car detailing industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your car detailing Business Plan:

  • How big is the car detailing industry (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential market for your car detailing business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your car detailing Business Plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: vehicle owners, car collectors, companies with employee cars, and ride sharing drivers.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of car detailing business you operate. Clearly, car collectors would want different service options and would respond to different marketing promotions than Uber drivers would, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most car detailing businesses primarily serve customers living in their same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other car detailing businesses.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes drive-in car washes, auto retail shops, and people who clean their own cars at home. You need to mention such competition to show you understand that not everyone who wants their car detailed will utilize a car detailing company.

With regards to direct competition, you want to describe the other car detailing businesses with which you compete. Most likely, your direct competitors will be car detailing businesses located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

  • What types of customers do they serve?
  • What types of detailing services do they offer?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you provide superior services?
  • Will you provide services that your competitors don’t offer?
  • Will you make it easier or faster for customers to use your services?
  • Will you provide better customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For an auto detailing Business Plan, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of car detailing business that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to car detailing, will you provide lounge seating, package deals, or online reservation services?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.

Place : Place refers to the location of your car detailing business. Document your location and mention how the location will impact your success. For example, is your car detailing business located near a busy retail district, or next to a car dealership, etc. Discuss how your location might provide a steady stream of customers.

Promotions : The final part of your car detailing marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

  • Advertising in local papers and magazines
  • Reaching out to local websites
  • Social media marketing
  • Local radio advertising

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your car detailing business, including car detailing, managing inventory, and administrative duties.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to detail your 1000 th car, or when you hope to reach $X in revenue. It could also be when you expect to reach X number of signups for your car detailing package or launch in a new location.

Management Team

To demonstrate your car detailing business’ ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in detailing cars. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing car detailing companies or successfully running small businesses.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you detail 25 cars per week or 100? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your car detailing business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt. For example, let’s say a local dealership approached you with a $50,000 contract to provide car detailing services for their fleet of unsold vehicles. Let’s further assume the contract would cost you $50,000 to fulfill in terms of increased staffing costs. Well, in most cases, you would have to pay that $50,000 now for employee salaries, supplies etc. But let’s say the company didn’t pay you for 180 days. During that 180-day period, you could run out of money.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a car detailing business:

  • Location build-out including design fees, construction, etc.
  • Cost of equipment like mechanical polishers, detailing steamers, and upholstery extractors
  • Payroll or salaries paid to staff
  • Business insurance
  • Taxes and permits
  • Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your location lease or a dealership partner contract.

Putting together a business plan for your car detailing business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will have an expert car detailing business plan; download it to PDF to show banks and investors. You will really understand the car detailing industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful car detailing business.

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OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.

Click here to see how Growthink’s professional business plan consulting services can create your business plan for you.

Car Detailing Business Plan FAQs

What is the easiest way to complete my car detailing business plan.

Growthink's Ultimate Business Plan Template  allows you to quickly and easily complete your Car Detailing Business Plan.

What is the Goal of a Business Plan's Executive Summary?

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of car detailing business you are operating and the status; for example, are you a startup, do you have a car detailing that you would like to grow, or are you operating a chain of car detailing businesses. This is true for a business plan for a car detailing company and a mobile detailing business plan.

Other Helpful Business Plan Articles & Templates

Car Rental Business Plan

auto detailing business plan example

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  • Clearance Items
  • New Products
  • Start Up Kits
  • See All Exterior
  • Wheel & Tires
  • Paint Decontamination
  • Glass Cleaning
  • Polishes & Glazes
  • Ceramic Coatings
  • Waxes & Sealants
  • Rubber & Vinyl Dressings
  • Car Trim Restorer
  • Airplane Polishes
  • Convertible Top Care
  • Headlight Restoration
  • Motorcycle Detailing
  • Airplane Detailing
  • Paint Chip Repair
  • Glass Repair
  • Interior Sanitizing
  • Starter Kits
  • See All Interior
  • Soaps & Cleaners
  • Interior Spray Cleaners
  • Dressings & Conditioners
  • Leather Care
  • Odor Removal
  • Bulk Detailing Supplies
  • Cigarrette Burn Repair
  • Car Interior Repair
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  • Air Compressors
  • Air Movers & Dryers
  • Car Canopies
  • Eco Friendly
  • Water Containment
  • Water Reclamation
  • Detailing Trailers
  • Ozone Generators
  • Support/Troubleshooting
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  • See All Tools
  • See All Supplies
  • Orbital Pads & Accessories
  • Rotary Pads & Accessories
  • Foam & Blow Guns
  • Helpful Items
  • Applicators
  • Pet Hair Removal
  • Wet Sanding
  • Microfiber Towels
  • Mitts, Sponges & Scrubbers
  • Spray Bottles & Dispensers
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  • Mat Hangers
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  • Reconditioning Detail King auto reconditioning seminars teach students how to restore foggy headlights, repair rock paint chips, dye faded plastic trim, repair car interior rips and tears, rejuvenate old faded and stained carpet and fix cigarette burns.
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Auto Detailing Business Plan Outline

Home » Getting Started With Your Auto Detailing Business » Auto Detailing Business Plan Outline

Creat e A Business Plan

Ever y business needs a business plan. It ’s a living document that can be edited and updated as needed. Creating a business plan is one of the first and most critical things to do if you want to start, operate, and grow any small business – more importantly a professional and successful car detailing business. A business plan is comprised of many components which we will outline for you!

Mission Statement:

Determine what you want the company to be within your community. Develop an Auto Detailing operation that provides its customers the best quality product that meets and exceeds the customer’s needs and expectations. Quality will be defined as the right product to meet the customer’s requirements from a basic hand car wash, complete detailing to a ceramic coating that includes paint correction along with all of the services listed in this business plan sample component: Services Offered. 

The purpose of the company is to provide not only quality service, but a livelihood for the owners and its employees. Along with the ability to provide the community with assistance as needed and that is within the means of the company.  

Note: Decide if the business location will be a fixed location, work from home, or operate mobile.  


Determine where the customers are and how you will reach them. A competitive study should be conducted to determine the feasibility of such a company in the general area of __________________. It may be determined that four such operations exist in the area where you plan to operate your business.  

None of these companies below offer the menu of services that (your company name) will offer.  

  • Joe’s Body Shop is limited to exterior cleanup only  
  • ABC Auto Dealer offers detailing only to customers who have purchased a vehicle from them.  
  • Car Wash Inc. only offers express detailing and not full service detailing.  
  • Calvin’s Custom Detail Center appears to offer the most complete service options of all of the reviewed detail businesses in the area. They should provide the best competition and will be the benchmark for your startup efforts.  

The ten mile radius of your proposed location (fixed or mobile) shows there are four high end neighborhoods with homes ranging in price from $400,000 to $1,500,000. These four areas contain approximately 350 homes all within 10 miles of your business location or mobile territory. In addition, there are two industrial parks, two hospitals and numerous office building complexes with approximately 8,000 employees. The local private airport and a marina are also within that 10 mile radius.  

Services Offered:

List the Services that you will offer, keep in mind the products and equipment you will need to provide these services.  

Exterior Services

  • Deluxe hand car wash  
  • Ceramic coating car wash  
  • Engine compartment cleaning  
  • Paint decontamination  
  • Paint correction  
  • Paint polishing  
  • Chrome polishing  
  • Paint overspray removal  
  • Road paint removal  
  • Wax and sealant services  
  • Ceramic coating services  
  • Maintenance washes and details  
  • Headlight restoration  
  • Paint chip repair  
  • Plastic trim restoration  
  • Wheels off polishing   
  • Clear bra installation  
  • Emblem removal  

Interior Services

  • Carpet and upholstery cleaning  
  • Leather cleaning and conditioning  
  • Full service interior cleaning and detailing  
  • Interior odor removal  
  • Upholstery repair  
  • Leather and vinyl repair  
  • Carpet dying restoration  
  • Cigarette burn hole repair  
  • Window tinting  
  • Offer interior floor liners  

Note: List all other services you intend to provide. Also consider providing a Service Menu such as the one used and recommended by Detail King in the training classes. 

Determine how much funding you will need! Every small business has different needs, and no financial solution is one-size-fits-all. Your personal financial situation and vision for your business will shape the financial future of your detailing business. Once you know how much  startup funding you will need, determine how you will obtain it.  


Also known as bootstrapping, self-funding lets you leverage your own financial resources to support your business. Self-funding can come in the form of turning to family and friends for capital, using your savings accounts, credit card, or even tapping into your 401(k).  

By self-funding, you retain complete control over your business, but you also take on all the financial risk yourself. Be careful not to spend more than you can afford and be especially cautious if you choose to use retirement accounts early. You could face expensive fees or penalties or hurt your ability to retire on time. Check with your plan’s administrator and a personal financial advisor before you tap into your retirement account.  

Venture Capital From Investors  

Investors can provide you funding to start or grow your detailing business in the form of venture capital investments. Venture capital is normally offered in exchange for a percentage of ownership in the business.  

Venture capital is different from traditional financing in many important ways. Venture capital typically:  

  • Focuses on high-growth companies  
  • Invests capital in return for equity, rather than debt (it’s not a loan)  
  • Takes higher risks in exchange for potential higher returns  
  • Has a longer investment perspective than traditional financing  

Most venture capitalists will, at a minimum, want a seat on the board of directors. So be prepared to give up some portion of both control and ownership of your detailing business in exchange for funding.  

How to get venture capital funding

There is no guaranteed way to get venture capital, but the process generally follows a standard order of basic steps.  

Search for an investor   Look for individual investors, sometimes called “angel investors” or venture capital firms. Be sure to do enough background research to know if the investor is reputable and has experience working with startups.  

Provide your business plan   The investor will want to take a look at your business plan to make sure it meets their investing criteria. Most angel investors concentrate on the various industries, geographic areas, or stage of business development.  

Due diligence  The investors will want to look at your company’s management team, market, and services, corporate documents, and financial statements.  

Discuss the terms  If they want to invest in your detailing business, the next step is to agree on a term document that describes the terms and conditions for the fund to make the investment.  

Get the investment  Once you agree on the terms, you can get the investment! Once a venture fund has invested, it becomes actively involved in your detailing business . Venture funds normally come in what is known as “rounds.” As your detailing business meets its achievements, further rounds of financing are made available, with adjustments in price as your business executes its plan.  

Use crowdfunding to fund your detailing business  

Crowdfunding raises funds for a business from a large number of people, called Crowd funder. Crowd funder’s aren’t technically investors, because they don’t receive a share of ownership in your detailing business and don’t expect a financial return on their money.  

Instead, crowd funders expect to get a “gift” from your company as thanks for their contribution. Many times, that gift is the product or service you plan to sell.  Offer a free full detail or even a ceramic coating depending on how much the individual crowdfunder invests.   

Crowdfunding is popular because it’s very low risk for business owners. Not only do you get to retain complete control of your detailing business, but if your business fails, you’re typically not under obligation to repay your crowd funders. Every crowdfunding platform is different, so be sure to read the small print and understand your complete financial and legal obligations.  

Obtain a small business loan

If you want to have complete control of your detailing business, but don’t have enough money to start, consider applying for a small business loan. To increase your chances of getting a loan, you should have a solid Business Plan, and financial projections for the next forty eight months. These tools will give you a good idea of how much you will need to ask for and will help the bank know if they are making a good choice by loaning you the funds.  

Once you have your documents prepared, contact banks and credit unions to apply for a loan. You will want to compare offers to get the best possible terms for your small business loan. Use “Lender Match” to find lenders who offer SBA (Small Business Association) guaranteed loans.   

If you have issues getting a traditional small business loan, you should look into SBA guaranteed loans. When your local bank thinks your business may be too risky to loan money to, the U.S. Small Business Administration (SBA) can agree to guarantee your loan. That way, the bank has less risk and is more willing to loan you the funds.  

Market Niches in order of importance:

  • Retail clients in the upscale neighborhoods defined in the demographic section.  
  • Companies that have been identified within the industrial parks and office building complexes in the area.  
  • Other automotive businesses   
  • Real estate agencies 
  • Insurance companies and claims departments  
  • Apartment and condominium complexes  
  • Car dealerships  
  • Auto body shops  
  • Car rental agencies  
  • Senior citizens centers  
  • Parking garages  
  • College universities  
  • Automatic tunnel car washes   
  • Boat marinas  

 Marketing Plan:

The marketing plan will vary from season to season throughout the year. The important issues of the plan include the following items. 

  • Development of a website to ensure a solid presence on the internet.  
  • Join the local chamber of commerce to gain immediate exposure to the businesses in the area. Create a special pricing for all chamber of commerce members and their families to promote growth.  
  • Development of a plan for exploiting the social media platforms on the internet and the smart phones in use.  
  • Create proper signage, logos, service menu and business cards for use by the company and its employees.  (Branding the Business)  
  • Develop a plan to send weekly, biweekly, or monthly emails to your prospects and past customers.  
  • Face to face meetings with each auto related business to foster a relationship with so that they are aware of your business and how you can help each other. Place flyers and business cards at their locations to create customer awareness.  
  • Advertising mediums should be monitored and controlled to determine success in terms of customer and revenue growth.  

Cost and Profit Model:

Have a cost and profit model to project the number of detailing services you expect to complete in the next twelve months. Follow that by your income and expense projections for the next twelve to twenty four months. Use this tool to project your income, expenses, and net income for the next four years. Understand your fixed and variable costs, your profit margin, and your cost per hour to operate your business profitably .  

Equipment and consumable products:

Build and list your equipment and product needs, include the sources. Create a list of consumable products including polishes, cleaners, dressings, ceramic coatings, along with all detailing accessories you will need to provide the services that you listed in the Services Offered section of the business plan.   

  • Pressure washer  
  • Foam cannon  
  • Rotary Buffers  
  • DA Polishers  
  • Ozone generator  
  • Vapor steamer  
  • Heated soil extractor  
  • Exterior brushes  
  • Interior brushes  
  • Spray and polish bottles  
  • Microfiber towels  
  • Dressing applicators  
  • Tornador interior cleaning tool  
  • Chemical storage  
  • Polishes and compounds  
  • Waxes and sealants  
  • Ceramic coating products  
  • Cleaners, dressings, and conditioners  
  • Detailing tools and accessories  
  • Paint chip repair kit  
  • Headlight restoration kit  
  • Plastic trim restoration materials  
  • Vinyl and leather repair kit   
  • Carpet dyes
  • Window tint and installation accessories  
  • Glass repair kit  
  • Paint protection film  
  • Plotter to cut films  
  • Portable vehicle lift  
  • Car covers  
  • Car dusters  

Methods and Procedures:

Consider what methods and procedures you need to start and maintain your detailing business. Start by determining what is important to you and to the success of your detailing business. Detail King provides a methods and procedures document at all of their live seminars. You can also view all of the components of this document on the Detail King website by searching “Auto Detailing Methods & Procedures Guide.”  

Licenses and Permits:

List all permits, and licenses needed to be compliant with the local, state, and federal regulations. Review legal requirement with counsel and accounting professional.  

EPA and local environmental regulations:

It is important to understand the regulations and the potential equipment needed to comply. Be sure to search them out and list them in your plan so that your mentor or legal counsel can assist you with understanding and complying with them. These requirements are different in each area and will require your attention.  

Business Structure:

While starting a business involves a number of practical considerations, structure remains the primary determination to be made at the outset. Many entrepreneurs do not consider forming a business entity. Instead, the business will default to a sole proprietorship in the case of an individual owner, or a general partnership if there are multiple owners.  

Those two types of businesses have significant disadvantages, mainly in the form of unlimited liability: Creditors of the business can recover the owner’s personal assets for business liabilities. The main advantage of those entities, pass-through tax treatment, means that profits are not taxed at the business level. By not incorporating you do not have liability protection.  

Limited Partnerships (LPs) and Limited Liability Companies (LLCs) – Both of these entities are formed by filing documents with the Department of State and are largely governed by internal agreements between the owners. While at least one owner of a limited partnership must serve as general partner and be subject to unlimited liability, all members of an LLC are afforded limited liability. LLCs, however, may be subject to a state’s capital stock tax. Your personal assets are protected by incorporating your business. Being a small business, your accountant may advise you not to become a “C” corporation but rather and LLC or an LP.   

S corporations are the most common entities that provide the owner personal protection with pass-through tax treatment. To create any corporation, the owner must file Articles of Incorporation with the Department of State, make an election to be treated as an S Corp., adopt bylaws, and hold initial meetings of shareholders and directors – among other organizational tasks. Your detailing business can incorporate as an LP or LLC and still be an S corporation. Best advice is to meet with a good small business account, review your situation and determine what is best for you and your new business.

Growth Plans:

Try to anticipate your growth relative to volume of customers, employees, equipment, and marketing needs. Consider forecasting customer and revenue growth along with retained customers. This will tell you that your overall plan is working. Forecast customer growth and revenue for 12, 24, 36 and 48 months.

We hope you are able to take away the key points from this business plan outline. You will need to fill in the blanks and insert your own information but by using this outline, you can make sure that you have all of your bases covered and that you aren’t missing anything! Once you are ready to start your auto detailing business you may want to consider one of Detail King’s Auto Detailing Business Start Up Kits .

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auto detailing business plan example

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Car Detailing Business Plan Template

Car detailing business plan.

You’ve come to the right place to create your Car Detailing business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Car Detailing companies.

Below is a template to help you create each section of your Auto Detailing business plan.

Executive Summary

Business overview.

Beal’s Detail Auto Salon is the leading car detailing company in Seattle, Washington. The company provides an exceptional auto detailing experience and unparalleled customer service.

We offer multiple services, including washing and drying, paint touch-ups, carpet cleaning, and much more. Customers can purchase one or two specific services or one of the numerous service packages that we provide. We only use the best cleaners and polishes available and aim to remain the number one detailing company in the area.

Beal’s Detail Auto Salon is led by Ed Beal, who has been in the car detailing industry for 10 years. During his extensive experience in the car detailing industry, he acquired an in-depth knowledge of using specialized tools and products required to maintain an automobile for a longer duration of time. Furthermore, before starting Beal’s Detail Auto Salon, he had experience managing and running an automobile-related business. Ed’s experience and skill set make him the most valuable asset to the company.

Product Offering

Beal’s Detail Auto Salon provides the following car detailing services:

Exterior Services

  • Exterior wash and dry
  • Paint touch-ups
  • Sealing and waxing

Interior Services

  • Carpet cleaning
  • Steam cleaning
  • Glass cleaning
  • Window tinting
  • Leather trim cleaning and conditioning

Customers can either order these services individually or purchase one of our service package options.

Customer Focus

Beal’s Detail Auto Salon will primarily serve the residents of Seattle, Washington. The area is home to 300,000 households, with about 80% of those households owning vehicles. Furthermore, the median income is around $110,000 so many of these households have the disposable income to spend on car detailing services.

Management Team

Beal’s Detail Auto Salon is led by Ed Beal, who has been in the car detailing industry for 10 years. During his extensive experience in the car detailing industry, he acquired an in-depth knowledge of using specialized tools and products required to maintain an automobile for a longer duration of time. Furthermore, before starting Beal’s Detail Auto Salon, he had experience managing and running an automobile-related business. Ed Beal also holds a degree in business management and is a licensed mechanic.

Success Factors

Beal’s Detail Auto Salon will be able to achieve success by offering the following competitive advantages:

  • Clean and Detail Oriented: The company’s staff are well-trained, clean, and detail-oriented. They work hard to satisfy their customer’s needs.
  • Relationships: Having lived in the community for 20 years, Ed Beal knows many of the local leaders, newspapers, and other car businesses. Furthermore, he will be able to draw from his existing personal and professional relationships to develop an initial client base.
  • Management: The company’s management team has years of business and marketing experience that allows them to market and serve customers in an improved and more sophisticated manner than the competitors.
  • Sustainability: Beal’s Detail Auto Salon will maintain its eco-friendly status while scaling up to meet demand. The company will use products that are non-toxic, eco-friendly cleaning products with minimal usage of water.

Financial Highlights

Beal’s Detail Auto Salon is currently seeking $350,000 to launch its car detailing shop. Specifically, these funds will be used as follows:

  • Location build-out: $100,000
  • Office equipment, supplies, and materials: $30,000
  • Three months of overhead expenses (payroll, rent, utilities): $150,000
  • Marketing costs: $30,000
  • Working capital: $40,000

Beal's Detail Auto Salon Financial Projections

Company Overview

Who is beal’s detail auto salon, beal’s detail auto salon’s history.

Beal’s Detail Auto Salon is dedicated to becoming the premier car detailing company in Seattle, Washington. Upon surveying the local customer base and finding the potential of the business, Ed Beal incorporated Beal’s Detail Auto Salon as an S-Corporation on November 2022.

Since incorporation, the company has achieved the following milestones:

  • Developed the company’s name, logo, and website
  • Deployed marketing strategies
  • Determined equipment and inventory requirements
  • Began recruiting key employees

Beal’s Detail Auto Salon’s Services

Industry analysis.

According to Grand View Research, the Car Wash & Auto Detailing industry’s revenue is estimated to be $14.67 billion. The industry is also projected to grow at a compound annual growth rate of 5.5% from now until 2030. The most significant growth in the industry is seen in companies that diversify their offerings and implement value-added services (such as interior cleaning, rim shining, etc.). This shows that detailing companies that commit to client-oriented services are bound to be successful.

Additionally, as the economy recovers, a rise in per capita disposable income will increase consumers’ propensity to spend on discretionary services such as car detailing, boosting revenue growth. In 2023, per capita disposable income is expected to rise, presenting an opportunity for the industry.

Furthermore, eco-friendly or waterless detailing services are popular because customers are aware of the negative effects of wasting too much water and using chemicals, and 35% of consumers are willing to pay significantly more for eco-friendly services.

The automotive industry as a whole is going through digitalization and a significant increase in technology adoption. On-demand mobile detailing apps for consumers are also on the rise. The broader economic landscape boded well for industry growth, with not only more vehicles joining the road but also individuals driving personal vehicles more frequently, leading to further growth in the car detailing industry.

Customer Analysis

Demographic profile of target market.

Beal’s Detail Auto Salon will serve the residents of Seattle, Washington, and the immediate surrounding areas in a 10-mile radius. The area residents it will serve are affluent and expected to spend more on car detailing services per capita than the national average.

The precise demographics of this market are as follows:

Customer Segmentation

Beal’s Detail Auto Salon will primarily target the following customer profiles:

  • Local vehicle owners
  • Businesses with fleet vehicles

Competitive Analysis

Direct and indirect competitors.

Beal’s Detail Auto Salon will face competition from other companies with similar business profiles. A description of each competitor company is below.

A+ Detail is an automotive studio that specializes in paint refinement, finishing treatments, detail services, and paint protection film. The company is a state and international award-winning auto detailer.

Packages include:

Complete Detail: Includes a foam bath pre-soak; hand wash with a premium microfiber wash mitt; wheel face, barrel, wheel well, exhaust tip and door jamb cleaning; hand dry; tire dressing; sealant application; interior floor and headliner vacuum and steam clean; hand scrubbing and disinfecting of the dashboard, vents, instrument clusters, cup holders and consoles; and streak-free cleaning of windows, screens, and mirrors.

Exterior Detail: Hand wash and detail of wheel faces, barrels, wheel wells, exhaust tips, and door jambs; hand dry; sealant application to all exterior paint, glass, and wheels; windows and mirrors left with a streak-free shine.

Wash & Detail

Wash & Detail is a full-service car wash and detail center. Wash & Detail strives to provide excellence in customer service and trains each team member to do the detailing of each vehicle that comes through thoroughly. Further, Wash & Detail takes environmental stewardship seriously, using a decontamination and filtering process to ensure that soap and chemicals do not enter the water system. Wash & Detail offers a wide variety of treatment options, from one-time treatments to club memberships.

Full-Service Treatment Packages: vacuum, inside windows, dashboard, cup holders, wash and hand dry

Deluxe Service Treatment Packages: Full Service + undercarriage flush, wax, and rust inhibitor

Ultimate Service Treatment Packages: Deluxe Service + 30-day wax and scent option

Specialty Services: Boat Interior and Exterior, Motorcycles

Auto Pros is a car detailing company that offers various packages at affordable prices. These packages are available for Cars, SUVs, RVs, Semi-trucks, boats, and more.

Wash and Polish: Hand wash & dry with microfiber towels, polish with orbital buffer & liquid wax

Interior Only: Deep clean, interior & trunk vacuum, leather, vinyl & plastics wiped clean, shampoo interior carpet & floor mats, interior windows & mirrors cleaned, heavy stains, pet hair removal, high-quality wax applied, leather surfaces conditioned, all hard surfaces conditioned & UV protected, leather, vinyl & plastics wiped clean, interior windows cleaned

Exterior Only: Complete outside wash, hand dry with clean microfiber towels to protect their paint, clean exterior windows, clean and degrease wheels and tires & add protection and shine, clean all door jambs and trunk seals, clay bar all painted surfaces to remove harmful contaminants, apply high-quality paste wax by hand to all painted surfaces, exterior dressing of plastics

Competitive Advantage

Beal’s Detail Auto Salon enjoys several advantages over its competitors. These advantages include:

Marketing Plan

Brand & value proposition.

Beal’s Detail Auto Salon will offer a unique value proposition to its customers:

  • Convenient location
  • Offering a wide collection of packages that provide multiple services
  • Client-focused car detailing services that treat each client individually and get the job done right the first time
  • Well-trained staff that prioritizes customer satisfaction
  • Service built on long-term relationships
  • Moderate prices
  • Eco-friendly products used for car detailing

Promotions Strategy

The promotions strategy for Beal’s Detail Auto Salon is as follows:

Word of Mouth Marketing

Beal’s Detail Auto Salon will encourage word-of-mouth marketing from loyal and satisfied customers. The company will use recommendations and word-of-mouth marketing to grow its customer base through the network of its existing customers. The company will incentivize its existing customer base to encourage friends to come and try our services for the first time.

Social Media Marketing

Social media is one of the most cost-effective and practical marketing methods for improving brand visibility. The Company will use social media to develop engaging content that will increase audience awareness and loyalty. Engaging with prospective clients and business partners on social media platforms like Facebook, Instagram, Twitter, and LinkedIn will also help understand changing customer needs.

Special Offers

Offers and incentives are an excellent approach to assisting businesses in replenishing the churn in their customer base that they lose each year. The company will introduce special offers to attract new consumers and encourage repeat purchases, which will be quite advantageous in the long run. Beal’s Detail Auto Salon will create a customer loyalty program to retain its best clients. Long-term customers will have the opportunity to participate in the loyalty program, and referrals will be rewarded as well.

Direct Mail

Beal’s Detail Auto Salon will blanket neighborhoods surrounding its locations with direct mail pieces. These pieces will provide general information on Beal’s Detail Auto Salon, and offer discounts, and/or other promotions to people to avail of the services.

Beal’s Detail Auto Salon pricing will be moderate, so customers feel they receive great value while purchasing our detailing services. Pricing will be higher than our top competitor but on par with the vast majority of competitors in the area.

Operations Plan

The following will be the operations plan for Beal’s Detail Auto Salon.

Operation Functions:

  • Ed Beal will be the President of the company. He will oversee all staff and manage the company’s operations. He will also act as the Manager of the location until he hires a full staff of detailers and managers. Ed has spent the past year recruiting the following staff:
  • Jane Smith– Administrative Assistant who will handle all the administrative functions for the company.
  • Bethany Harris – Marketing Manager who will provide all marketing for Beal’s Detail Auto Salon.
  • Ed will also hire several auto detailing professionals and customer service associates.


Beal’s Detail Auto Salon expects to achieve the following milestones in the following six months:

  • 01/202X Finalize lease agreement
  • 02/202X Design and build out Beal’s Detail Auto Salon
  • 03/202X Hire and train initial staff
  • 04/202X Kickoff of promotional campaign
  • 05/202X Launch Beal’s Detail Auto Salon
  • 06/202X Reach break-even

Financial Plan

Key revenue & costs.

Beal’s Detail Auto Salon’s revenues will come from its car detailing services to customers. The major costs for the company will be the cost of supplies, salaries of the staff, and rent for a prime location. In the initial years, the company’s marketing spending will be high to establish itself in the market.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

  • Annual lease cost: $100,000
  • Average transaction: $200

Financial Projections

Income statement, balance sheet, cash flow statement, car detailing business plan faqs, what is a car detailing business plan.

A car detailing business plan is a plan to start and/or grow your car detailing business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Car Detailing business plan using our Car Detailing Business Plan Template here .

What are the Main Types of Car Detailing Businesses?

There are a number of different kinds of car detailing businesses , some examples include: Full car detailing, Show car detailing, and Interior restoration.

How Do You Get Funding for Your Car Detailing Business Plan?

Car Detailing businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Car Detailing Business?

Starting a car detailing business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Car Detailing Business Plan - The first step in starting a business is to create a detailed car detailing business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your car detailing business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your car detailing business is in compliance with local laws.

3. Register Your Car Detailing Business - Once you have chosen a legal structure, the next step is to register your car detailing business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your car detailing business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Car Detailing Equipment & Supplies - In order to start your car detailing business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your car detailing business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful car detailing business:

  • How to Start a Car Detailing Business

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Car Detailing Business Plan Template

MAY.28, 2018

Car Detailing Business Plan for starting your own business

Do you want to start an auto detailing business? Well, the auto detaling business is the thing which keeps the valuable cars of vehicle owners in shape so the prospects of earning huge amounts of profits in this car detailing business plan are really high. But as with any other business, this business also requires top-notch planning for its startup as well as for its successful operation.

In case you aren’t sure how to start a mobile auto detailing business , the first thing you should do is develop a comprehensive business plan covering all aspects. The business plan for car detailing not only lays the primary ground for establishing your company policies but it also helps you in startup. For helping you write an effective professional business planning , we are providing here the business plan of an auto detailing startup named ‘ProStar Auto Detailers’.

Executive Summary

2.1 the business.

ProStar Auto Detailers will be started in a leased location adjacent to 6-Sigma Carwash in the main commercial district of San Jose, United States. We will be based at a ten minutes’ drive from the residential zone, that’s why our location is nearly ideal for starting a auto detailing business .

2.2 Management

ProStar Auto Detailers will be owned and operated by Samuel King, who has been associated with automobile industry for more than 9 years. Samuel will hire a team of industry professionals for providing quality services to the customers.

2.3 Customers

The company will provide in-station auto detailing services at the facility while a mobile minibus will provide out-station auto detailing services to the customers. We plan to serve all sorts of customers, ranging from individual car owners to automobile dealers, located in the vicinity of our workshop.

2.4 Target of the Company

Our main car detailing business plan targets are summarized in the following column chart.

Company Summary

3.1 company owner.

ProStar Auto Detailers will be owned and operated by Samuel King, who has been associated with this industry for more than 9 years. After graduating from High School, Samuel started working in Realtek Carwash & Auto Detailers. Within next 5 years, he was promoted to Manager Operations of the company’s Manhattan branch. He then served as General Manager of Star Carwash for next 5 years after which he finally decided to start his own car detailing business startup .

3.2 Why the Business is being started

Samuel aims to start car detailing business for making profits in this industry as well as for introducing innovative detailing solutions originated from his creative mind. Being associated with this industry for around a decade, Samuel knows how to run a successful auto detailing business .

3.3 How the Business will be started

ProStar Auto Detailers will be started in a leased location adjacent to 6-Sigma Carwash in the main commercial district of San Jose, United States. The company will provide in-station services at the facility while for providing out-station services, a mobile minibus will be procured. The location was used as a warehouse in past and a contractor will be hired for converting the facility into an auto detailing workshop. In addition to leasing the facility, the company will acquire an operating license from the state. The inventory needed for startup includes furniture for office and waiting area, cash registers, computer systems, carpet extractors, air/vacuum fresheners, steam cleaners and associated detailing equipment and tools. The major startup costs are summarized in the column chart below.

The detailed startup requirements and expenses are given in the table below.

Services for customers

Before starting a mobile car detailing business , you must take many things into consideration such as you must consider what types of detailing services will you be providing to your customers. Deciding your services is extremely important since it helps you plan other components of your car detailing business plan so make sure to consider it before you think about how to start a car detailing business . ProStar Auto Detailers will mainly provide following services to its customers:

  • Exterior detailing: Exterior detailing will be done by providing a multi-step, scratch free, manual hand washes for giving an exquisite look to the valuable vehicles of our customers.
  • Interior detailing: Interior detailing will be done by cleaning all hard surfaces; seats, dashboard, center console, instrument cluster, door panels, etc. by wiping them down to remove topical dust. After that debris will be removed from carpets by blowing out & vacuuming.
  • Waxing & paint correction: Paint correction will be done by restoring the paint back to its true clarity by removing visible defects followed by waxing to protect and maintain the car’s paint.
  • Ceramic coating: Ceramic coating will be done by coating the vehicles with a fine layer of quartz for protecting their surface and giving them a shiny look.

Marketing Analysis of auto detailing business

The most important component of an effective car detailing business plan is its accurate marketing analysis. If you are starting on a smaller scale, you can do marketing analysis yourself by taking help from this auto detailing business plan sample or other car detailing business plans available online. On the other hand, if you are starting a car detailing business on a larger scale, it is always best to seek the counsel of marketing experts.

The success or failure of a business totally depends upon its marketing strategy which can only be developed on the basis of accurate marketing analysis.

Therefore, it must be considered before you think about how to start car detailing business . Samuel acquired the services of marketing experts to carry out the marketing analysis for his mobile auto detailing business plan .

5.1 Market & Industry Trends

Immigration business plan.

Before you start an auto detailing business , you must analyze whether the market is feasible for startups or not. For analyzing the market trends, you can also take help from this car detailing business plan template . According to IBISWorld, the car wash and auto detailing industry generate £11 billion in revenue every year in the United States. As of 2018, there are more than 65,000 businesses in this industry which are responsible for employing more than 212,000 people in the United States. The number of car wash and auto detailing companies has been increasing over the past years while the industry is growing at an estimated rate of 3.1%. Considering the number of established businesses in this industry, the environment has become extremely competitive especially for the startups. Starting an auto detailing business is easy but sustaining it and making it profitable is something which can only be achieved by impeccable planning and effective marketing.

5.2 Marketing Segmentation

Our primary target market is the residential community living in San Jose. Nearly all people based in the area have their own vehicles either new or leased. Our secondary market will be the car dealerships located in the vicinity. Our experts have identified the following type of target audience which can become our future consumers:

The detailed marketing segmentation of our target audience is as follows:

5.2.1 New car owners:

This group comprises of customers who have recently bought a new car. These customers are very conscious about their cars and want them to look new as long as possible. Our detailing services will provide the perfect solution to them. In addition to exterior and interior detailing, these customers are also expected to have their vehicles ceramic coated by us for preserving their new look.

5.2.2 Sports car owners:

Many young and middle-aged men in the neighborhood own expensive sports cars. These people will also need our services for maintaining the exquisite looks of their expensive vehicles.

5.2.3 Luxury car owners:

Luxury car owners have totally different requirements and they can easily spend a lot of cash for maintaining their high-end expensive cars and keeping them in the best possible shape. These customers prefer quality to cost that’s why we will offer premium packages for them.

5.2.4 Local businesses:

Since we will be located in the main commercial district of the city, we will be surrounded by several companies and local businesses, most of which have fleets of small vans and cars. Although these businesses own a lot of cars, their contribution to our revenue and sales will be negligible since they seldom require car detailing services.

5.2.5 Dealerships:

There are 5 car dealerships within 6 miles of our location. These car dealers sell old as well as new cars and need their cars to be in the best possible state. That’s why they will regularly require our auto detailing services. The detailed market analysis of our potential customers is given in the following table:

5.3 Packages Pricing

Considering the competitive environment, we have priced all our services in the similar ranges as of our competitors except for the interior detailing. While many of our competitors offer interior detailing services for about £100 on average, we have priced this service in relatively lower ranges. This is done to achieve a competitive advantage since interior detailing is the most frequently availed detailing service. Our services are priced as follows:

  • Exterior detailing starting at £50
  • Interior detailing starting at £80
  • Waxing & paint correction starting at £200
  • Ceramic coating starting at £400

The pricing varies with the type of car and will generally be 30% more for SUVs and trucks.

5.4 Target of the Company

Our main business targets to be achieved as milestones over the course of next three years are as follows:

  • To become the best auto detailing service in San Jose within next five years of launch by providing high-quality services
  • To achieve the net profit margin of £10k per month by the end of the first year, £15k per month by the end of the second year, and £25k per month by the end of the third year
  • To balance the initial cost of the startup with earned profits by the end of the second year

After identifying the market demand, market trends, and the potential customers of the startup, the next step is to define an effective strategy for business attracting those customers.

Aqua Hydro Solutions

Aqua Hydro Solutions Alex and team are very professional, courteous and patient through out our business development. They helped our multi million dollar company advance to the next stage within our original business plan and strategies. We look forward to working with them on our next development and strongly recommend their services to any serious company that is evolving from start up and/or in the growth stages. Kirk

Like marketing analysis, sales strategy is also an important component of a mobile car detailing business startup and must be properly planned before you think about to start your own car detailing business .

6.1 Competitive Analysis

As mentioned earlier, there are more than 65,000 similar businesses in the United States and for surviving in such intensely competitive environment, one needs to have certain competitive advantages. Our biggest competitive advantage is our location which is nearly ideal to start mobile car detailing business . We are located in the main commercial district but the residential zone is just at a ten minutes’ drive from us. Secondly, we have priced our interior detailing service in relatively lower ranges as compared to our competitors so as to promote our sales and build trust among customers. Another aspect which will distinguish us from other similar businesses will be our unparalleled and exceptional customer service. At our company, all esteemed customers and their valuable vehicles will be dealt with utmost respect and care.

6.2 Sales Strategy

After carrying out a detailed analysis, our experts came up with the following brilliant ideas to advertise and sell our services.

  • We will advertise our company on social media.
  • We will make a company webpage by which our customers can make a reservation with us.
  • We will offer various discounts on special occasions to attract new customers.
  • We will initially offer 20% discount on all services for first three months.

6.3 Sales Monthly

6.4 sales yearly, 6.5 sales forecast, personnel plan.

Personnel plan is also an important component of a car detailing business plan since it gives you an estimate of the staff required for your startup as well as the costs incurred on their salaries. So, make sure to duly consider it before thinking about how to start a car detailing business . The personnel plan of ProStar Auto Detailers is as follows.

7.1 Company Staff

Samuel will act as the General Manager of the company and will initially hire following people:

  • 1 Accountant for maintaining financial and other records
  • 2 Sales Executives responsible for marketing and discovering new ventures
  • 10 Workers for manually washing the cars and providing detailing services
  • 3 Technicians for operating the equipment and machines
  • 1 Driver for driving the mobile van to customers
  • 1 Technical Assistant for managing the company’s official website and social media pages
  • 1 Customer Representative for interacting with customers

To ensure the best quality service, all employees will be selected through vigorous testing and will be trained for a month before starting their jobs. Since the traffic for car detailing service varies month to month so part-time workers will also be hired to facilitate the company staff in the busy summer months.

7.2 Average Salary of Employees

The following table shows the forecasted data about the salaries of the employees for the next three years:

Financial Plan

The last component of car detailing business plan is an in-depth financial plan. The financial plan crafts a detailed map of all the expenses needed for the startup and how these expenses will be met by the earned profits. It is recommended that you hire a financial expert for guiding you through all financial aspects needed to be considered for starting an auto detailing business . The company will be financed by Samuel himself and he will control the direction of the business to make sure that it is expanding at the forecasted rate. As for the car detailing business start up , no equity funding or outside loan will be required. With the help of financial experts, Samuel has developed the following financial plan for his auto detailing start up business , which outlines the financial development of ProStar Auto Detailers over the next three years.

8.1 Important Assumptions

The financial projections of the company are forecasted on the basis of following assumptions. These assumptions are quite conservative and are expected to show deviation but to a limited level such that the company’s major financial strategy will not be affected.

8.2 Brake-even Analysis

8.3 projected profit and loss, 8.3.1 profit monthly, 8.3.2 profit yearly, 8.3.3 gross margin monthly, 8.3.4 gross margin yearly, 8.4 projected cash flow, 8.5 projected balance sheet, 8.6 business ratios.

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i have been thinking bout starting my own auto detail business in my own backyard and wanting help with start up and what to do if someone could help me plz let me know it would be greatly appreciated thanks

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5 Cornerstones of a Profitable Business Plan for a Mobile Auto Detailing and Car Wash

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June 8, 2023

5 Essential Components of a Successful Business Plan for a Mobile Auto Detailing and Car Wash

You want to start a mobile car detailing business. After all, the time is ripe as people are concerned about keeping their vehicles clean and eliminating dirt, germs, viruses and the like from the interior and exterior of their cars, trucks, boats and any other type of transportation that they may have. However, you don't have the money needed on hand to start your business. Where do you get it: a bank loan, investors or something else?

Wherever you choose to solicit funds for your business idea, you'll need a business plan to help you get the money you need to start your mobile detailing business. Your car detailing business plan should convince bank or credit union executives, along with any potential investors, that your business will be viable, and most importantly, profitable. Writing a business plan takes time as you need to do your homework on how much equipment and vehicles will cost, your market and location, types of services offered, cash flow needed and the like. Here's how you can get started.

auto detailing business plan example

Key Takeaways:

  • A strong business plan is essential for a successful mobile auto detailing business, including market research, competitor analysis, and financial projections.
  • Choose new or used cargo van for easy equipment transportation, and invest in versatile   detailing equipment, tools and supplies .
  • Market your services through online media, social media, and traditional advertising, offering unique packages and services like paint restoration , ceramic coating, and engine detailing .

Table of Contents (Show)

Table of Contents (Hide)


  • Creating a Business Plan
  • Purchasing Vehicles and Equipment
  • General Business Plan Information
  • Marketing Your Mobile Car Detailing Business
  • Industry Information
  • Other Considerations
  • Bonus: FREE Business plan for Mobile Detailing business

‍1. Creating a Business Plan is an important Step in Establishing Your New Business

Writing a sound business plan can be a key indicator of future success. Use it as a foundational document to help you grow and thrive and update it occasionally to incorporate new ideas and opportunities. When writing your business plan, keep the following tips in mind:

  • Don't be long-winded, as long plans are less likely to be used as intended
  • Let your passion come alive in the document
  • Know and address your audience
  • Provide supporting documentation and reference data like appendices, customer personas and product demonstrations
  • You can never do enough research
  • Clearly demonstrate why your business is different from the auto detailer down the street
  • Be objective when doing research
  • Avoid jargon and language that customers won't understand
  • Don't be afraid to change it when the industry changes

2. Purchasing Vehicles and Equipment to Start a Car Wash Business

The biggest outlay of money you will have will be the vehicle or vehicles you need to transport your automotive detailing equipment, accessories along with yourself and any employees working for you.

For transportation, you'll need either a cargo van, minivan or a pickup truck. A cargo van is your best choice as these vehicles are manufactured for hauling equipment and supplies. Using a pickup truck can be tricky, as getting the necessary steam cleaning equipment into the flatbed can be tricky. You'll also have to buy a hardtop or a locking tarp to keep your equipment safe when not in use.

Cargo vans or minivans are more accessible, especially when you use a device like the Fortador Cargo Slider, which helps slide your heavy equipment easily in and out of your van. Minivans must also undergo a conversion, either as a DIY project or have professionals convert it for you, adding to the expense.

Mobile Auto Detailing Business Van

2.1 Selecting Your Small Business Work Vehicle

Many new businesses want to save as much money as possible in the initial stages, which is a good idea for an upstart as you'll need money for marketing and advertising. Consider buying a used van that is only several years old, as you can often save $10,000 off the purchase price.

The Ford Transit, Ram ProMaster and Mercedes-Benz Metris are the most popular and widely available cargo vans used to haul mobile car wash cleaning equipment and supplies. New Ford and Ram vans start at about $26,000, while the Mercedes-Benz is much pricier, starting at $34,000. A less expensive new alternative is the Nissan NV200, with a base price of about $24,000. However, you should note that the Nissan van is much smaller. If you are going the used route, try to find vans only a few years old with 40,000 miles or less so the vehicle will still be reliable.

A sound vehicle will also set the stage for the long-term branding of your company via graphics on the side of the van.

2.2 Budgeting for Equipment and Supplies

Car Steam Cleaner for moile auto detailing

The next biggest outlay for your mobile car wash business will be steam cleaning equipment . Consider purchasing a machine with multiple functions like the Fortador PRO Max or PRO Max Deluxe, starting at $10,999. A machine with multiple functions and hoses saves money in the long run. The Pro Plus has both a steaming function and a shampooing/extraction function, along with three hoses to allow use by multiple operators. A less expensive option is the Fortador PRO and PRO Deluxe, starting at $7,499. Upstart small businesses may also consider the Fortador Volt Electra, starting at $7,350.

Other products to consider include the Fortador Cargo Slider at $2,250 or at a discounted $1,750 when purchased with a steamer. Adding a Kevlar Coating kit that will help protect car exteriors and interior seats, carpets and hard surfaces will give your mobile detailing business another service to offer. New business owners should also budget for a starter set of detailing shampoos and other chemicals.

If you ask for funding as part of your car detailing business plan, knowing your exact needs at the startup time is crucial to help investors understand how you intend to make money, and more importantly, where profits will come from and how you intend to pay it back. Don't forget to include the price of insurance, both for your vehicle and for general liability, as well as for health insurance and benefits for employees.

Check our recommended equipment for mobile detailing list

2.1. What equipment is needed for a mobile car wash?

  • Auto Detailing minivan, Car Wash trailer or pick up truck to carry
  • Auto detailing steamer
  • Power source like generator or powerbank
  • Dry vacuum for prelimenary cleaning
  • Light source
  • Set of brushes
  • Set of microfibers towels for glass, interior, exterior, wheels and engine, coating and waxing
  • Set of detailing chemicals with spray bottles
  • Extencion power cords
  • Polishers for offering paint correction service
  • Air compressor
Learn more about microfiber towels you will need to detail your car

3. General Business Plan Information

All business plans must have certain information that will convince investors that your mobile detailing business is worthy of support. You'll need to include your goals, direction and future planning and should include market research competitor analysis, financial documentation, an overview of your marketing strategy and the cost of licenses and permits. Essential components include:

  • An executive summary that briefly introduces your business and its purpose
  • Company description along with a wider description of the mobile detailing industry
  • Market analysis and opportunity, describing how you will differentiate your business
  • Analysis of your mobile detail competitors
  • Operations, development and management personnel
  • Your marketing plan
  • Financial history and projections

3.1 Profitability of Mobile Car Washing

All business plans require that you show that your intended company will serve a need in your area of operation. Owners can do this by showing how they will fulfill services that consumers need or maybe even don't know they need. One way that you can do this is by coming up with services that no one else provides. If you know of direct competitors in the area, you can counteract their services by packaging them differently.

3.2 Demonstrating Mobile Detailing Profitability

Before starting your new business, you need to organize the types of service you will offer. Create special offers and packages that will make sense to customers. For instance, you may want to offer different packages for customers with cars, recreational vehicles, motorcycles and boats. Developing a professional service program will give your customers an easy way to understand your services, but it is also an essential element of your car detailing business plan.

You can offer exterior and interior services as separate packages, or as full-service detail, or express detail packages. Things to think about include specifying a price range for different size vehicles and extra charges that will apply when a vehicle is extremely dirty. Some services can also be priced separately as add-ons.

3.3 Building Your Menu

Performing market research to determine what competitors in your service area are doing will also help you build your services menu and its pricing. By pricing your packages correctly, you will remain competitive in your market. When you offer services that competitors do not, you give new customers another reason to engage your services while also offering the potential for greater profitability.

Higher-level services like paint restoration, Fortador ceramic coating and stone chip removal are excellent add-on services. Give your audience options for taking care of their vehicles. Bundle services into packages that make sense and offer a la carte services for something specific.

3.3.1. Exterior Detailing

Include the following with descriptions:

  • Exterior detailed wash, nothing that you use a steam cleaner and why you use this method
  • Paint correction and shine restoration, which lets customers consider if their vehicle looks faded
  • Wax services with an express spray or by hand or machine for a long-lasting shine
  • Paint sealant as an alternative to wax to protect the vehicle's exterior
  • Engine wash and detail with a steamer to remove grease and grime
  • Tire and wheel wash and polish to remove brake dust and other build-up
  • Headlight wash to remove insects and dirt
  • Headlight detailing to remove clouding from headlight lenses
  • Running board detailing to remove soil from shoes and the road

Offering Ceramic Coating for Paint Protection

ceramic coating is essential for moile auto detailing

Vehicles fresh from the manufacturer are prime candidates for professional ceramic coating. New paint is an ideal surface for adherence of ceramic coating. Also, your detailers will have less prep work to do. Offering Fortador's Ceramic coating to maintain that fresh factory look is a great selling point for new car buyers. Ceramic coating will also restore the paint of older vehicles to like-new condition. Sell customers on it by noting its protective benefits like:

  • Ultraviolet rays, which cause oxidation and fading
  • Dust and dirt
  • Insect guts
  • Road chemicals
  • Flying debris, such as stones and other hazards

Offering Engine Detailing via Steam Cleaning

Get a step ahead of your competitors by offering engine detailing , as many vehicle owners don't think of cleaning engine components. Keeping the engine clean can maintain a high level of vehicle performance, not to mention increasing fuel performance and overall longevity. Dirt, oil and grease build-up to affect functionality. These substances also work together to hide problems like leaks. Cleaning engine components allows your customers to look for hidden problems, thus saving them money in the long run. Clean engines work in conjunction with overall detailing to give cars overall higher resale value.

3.3.2. Interior Detailing

Cleaning the interior will provide owners with a better overall feeling when riding in their vehicles. Deep cleaning through detailing can transform the interior of a car, making it smell good once again in addition to making it clean. You can also add Kevlar services for the interior packages in your mobile car detailing business. Include the following on your list of interior services as you build your mobile auto detailing business plan:

  • Thorough vacuuming of upholstery, carpets, mats, vinyl protectors and cargo areas to remove loose debris
  • Seat cleaning with a steamer , shampoo and other materials
  • Console cleaning
  • Cell phone holder, cleaned by hand or with a steamer
  • Door panel detailing, with the opportunity to offer protective coating
  • Clean and protect dashboards from UV rays
  • Remove and clean car mats with a steamer or a shampooer/extractor, depending on the material

4. Marketing Your Mobile Car Detailing Business

Marketing strategies are an essential part of your new business plan. Among the elements you will want to use are online media through your company web page, social media and pay-per-click (PPC) advertising. Frequent online postings should be part of your business plan, along with traditional media that includes flyers and mailings to advertise your business locally. Don't forget to include the little details like the cost of business cards and other handouts that you may want to give to prospective customers. Note that some customers, particularly those who are older, need to have something physical in their hands to decide on whether or not to use your detailing service. Brochures and flyers are also a great tool to leave at auto dealerships, repair shops and the like to entice people to contact you to learn more about your detailing packages

5. Including Industry Information

Anyone writing a mobile car detailing business plan should note that the car wash industry has recently increased significantly because of environmental and public health issues. Make sure that you include the latest industry information on your location. One of the most important considerations to note is that mobile car washes provide customers with flexibility and convenience, which is all-important in today's world. The mobile car wash detailing industry is also an easy one to enter, which will be of particular interest to banks and investors. It also needs one of the lowest amounts of capital for a startup business. The more you show that you will have a high chance of success, the more favorably your auto detailing business plan will be received.

6. Other Considerations to Start a Car Wash Business

Don't forget to include all the mundane information like who owns the business, management, the number of technicians needed and what everyone's duties will be. While these details may seem boring, no auto detailing business plan is complete without them.

Most importantly, use your car detailing business plan, as it's not a document to stuff in a drawer once you have funding. Keep your business plan close at hand and refer to it when you need to make decisions about your company's long-term future.

auto detailing business plan example

If you want to start your auto detailing business and streamline all invoicing, scheduling and field mamangement, try to implement Jobber platform into your business flow from day 1. It allows you to schedule appointments, manage customer information, and send invoices, all in one place. The platform is user-friendly, with a mobile app that makes it easy to manage your business on-the-go. With real-time reporting, you can track your performance and make data-driven decisions to increase efficiency and profitability.

7. Bonus FREE Business Plan for Mobile Auto Detailing

About the authors.

With over 25 years in the industry, I bring extensive sales expertise in heavy equipment across diverse sectors. Pioneered the first CAD/CAM school in CIS countries. Proud owner of Miami's premier auto detailing hub, Totaal Steam Detailing, hailed as the finest in Miami-Dade by Google.
Wesley: From Maui to Arizona grad. Now a Phoenix consultant, 7 years in finance, linking businesses to tailored solutions. Enjoys family, sports, arts.

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Car Detailing Business Plan Template [Updated 2023]


Car Detailing Business Plan Template

If you want to start a Car Detailing business or expand your current Car Detailing business, you need a business plan.

The following car detailing business plan template gives you the key elements to include in a winning business plan. It will help you if you need a traditional auto detailing business plan or a mobile detailing business plan. That’s because a mobile car detailing business plan is very similar to the traditional car detailing business plan except for the location. You will specify which one you operate in a few sections of your business plan.

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Below are links to each of the key sections of a successful Car Detailing business plan. Once you create your plan, download it to PDF to show banks and investors.

Car Detailing Business Plan Home I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

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download business plan template

Car Detailing Business Plan Template

Quality Business Plan has a car detailing business plan template and proforma financial projection template ready for small business owners to customize in minutes!  Before starting a business, entrepreneurs should have, at the very least, a basic business plan.  A car detailing business plan template's important sections include the executive summary, company description, industry research, marketing section, funding section, and always pro forma financial projections. 

Unfortunately, most business owners have no idea how to start or write a well-prepared business plan.  From this, a car detailing company business plan template is critical.

Benefits of a Car Detailing Business Plan Template

There are numerous reasons why our car detailing business plan template and car detailing pro forma financial projection model is in high demand.  For example, our company description section in the template includes important sections often overlooked by car detailing business plan writers, such as a pricing strategy, hours of operation, and business objectives and timeline segments.  Each section is optimized and structured for use in the car detailing business.  Further, the structures allow owners to add and customize the sections with their content.  This adds important details to the car detailing business plan and provides the business owner with prompts to build upon.  These are just some reasons our car detailing business plan template is popular with industry competitors.

"Free" Business Plan Templates

  • Pretty Cool - Business Plan Structure
  • Excellent - Industry-Related Research
  • Awesome - Customized Financial Projections for your Industry
  • Even MORE Awesome -Template Written by Paul Borosky, MBA.
  • - Fill-in-the-highlighted-areas Format
  • - Completed Pricing Strategy
  • - SWOT Analysis Completed
  • - Organizational Chart
  • - Funding Request Section
  • - Step-by-Step Tutorial for Business Plan Doc.
  • - Step-by-Step Tutorial for Financial Projections Model

Quality Business Plan Templates

  • Excellent - Industry-Related Research ($100 value)
  • Awesome - Customized Financial Projections for your Industry ($300 value)
  • Even MORE Awesome - Template Written by Paul Borosky, MBA.
  • Plus... - Fill-in-the-highlighted-areas Format
  • Plus... - Completed Pricing Strategy
  • Plus... - SWOT Analysis Completed
  • Plus... - Organizational Chart... Done!
  • Plus... - Funding Request Section... Yes!
  • Plus... - Step-by-Step Tutorial for Business Plan Doc.
  • Plus... - Step-by-Step Tutorial for Financial Projections Model

More Benefits: Free Business Plan Template Tutorials!!

All of our business plans come with FREE business plan writing tutorials.  Business plan writing tutorials range from customizing your executive summary section to using our proprietary financial model!!


Still More.... Benefits:  WE can COMPLETE the Business Plan Template for YOU!

Want us to complete your business plan template for you ( additional charges and restrictions apply )?  Not a problem!  Just complete our questionnaire, email it to us, and, once approved AND final payment is made, your completed business plan template will be ready in as little as 1 business day !



For Questions about my template BEFORE PURCHASING or having difficulty downloading it, feel free to call me at:


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This Template is Reduced to $50.00!!

Car detailing business plan templates includes:.

  • Executive Summary
  • Company Description
  • Car washes and car detailing in the US Industry Analysis INCLUDED!
  • Organizational Structure for a typical car detailing company.
  • Marketing structure for a car detailing company usage.
  • Funding Request
  • 12-month profit and loss statement
  • 5-year pro forma income statement
  • Basic customizable Excel File
  • Ability to change revenues, costs, and labor.
  • 12 Profit and Loss
  • 5 Yr Annual Projections.

Instructional Video:


  1. FREE 13+ Car Wash Business Plan Templates in Google Docs

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  2. A Business Plan For Precision Auto Detailing

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  3. Car Detailing Business Plan Writing Guide and Template

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  4. Business Plan for Car Detailing: Get Your Car Wash Open (Infographic)

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  5. Auto Detailing Business Plan Sample

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  6. FREE 13+ Car Wash Business Plan Templates in Google Docs

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  1. My Auto Detailing Business Is Failing Here's Why

  2. How profitable is a car detailing business?

  3. How To Get QUALITY Customers for Your Detailing Business

  4. 6 Figure Auto Detailing Business at 16

  5. The Most Efficient Auto Detailing Methods For Business!

  6. detailing #autodetailing #detailing


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