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Writing a Business Plan

While it may be tempting to put off, creating a business plan is an essential part of starting your own business. Plans and proposals should be put in a clear format making it easy for potential investors to understand. Because every company has a different goal and product or service to offer, there are business plan templates readily available to help you get on the right track. Many of these templates can be adapted for any company. In general, a business plan writing guide will recommend that the following sections be incorporated into your plan.

Executive Summary

The executive summary is the first section that business plans open with, but is often the last section to actually be written as it’s the most difficult to write. The executive summary is a summary of the overall plan that highlights the key points and gives the reader an idea of what lies ahead in the document. It should include areas such as the business opportunity, target market, marketing and sales strategy, competition, the summary of the financial plan, staff members and a summary of how the plan will be implemented. This section needs to be extremely clear, concise and engaging as you don’t want the reader to push your hard work aside.

Company Description

The company description follows the executive summary and should cover all the details about the company itself. For example, if you are writing a business plan for an internet café, you would want to include the name of the company, where the café would be located, who the main team members involved are and why, how large the company is, who the target market for the internet cafe is, what type of business structure the café is, such as LLC, sole proprietorship, partnership, or corporation, what the internet café business mission and vision statements are, and what the business’s short-term objectives are.

Services and Products

This is the exciting part of the plan where you get to explain what new and improved services or products you are offering. On top of describing the product or service itself, include in the plan what is currently in the market in this area, what problems there are in this area and how your product is the solution. For example, in a business plan for a food truck, perhaps there are numerous other food trucks in the area, but they are all fast –food style and unhealthy so, you want to introduce fast food that serves only organic and fresh ingredients every day. This is where you can also list your price points and future products or services you anticipate.

Market Analysis

The market analysis section will take time to write and research as a lot of effort and research need to go into it. Here is where you have the opportunity to describe what trends are showing up, what the growth rate in this sector looks like, what the current size of this industry is and who your target audience is. A cleaning business plan, for example, may include how this sector has been growing by 10% every year due to an increase in large businesses being built in the city.

Organization and Management

Marketing and sales are the part of the business plan where you explain how you will attract and retain clients. How are you reaching your target customers and what incentives do you offer that will keep them coming back? For a dry cleaner business plan, perhaps if they refer customers, they will get 10% off their next visit. In addition, you may want to explain what needs to be done in order for the business to be profitable. This is a great way of showing that you are conscious about what clear steps need to be taken to make a business successful.

Financial Projections & Appendix

The financial business plan section can be a tricky one to write as it is based on projections. Usually what is included is the short-term projection, which is a year broken down by month and should include start-up permits, equipment, and licenses that are required. This is followed by a three-year projection broken down by year and many often write a five-year projection, but this does not need to be included in the business plan.

The appendix is the last section and contains all the supporting documents and/or required material. This often includes resumes of those involved in the company, letters of reference, product pictures and credit histories. Keep in mind that your business plan is always in development and should be adjusted regularly as your business grows and changes.

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Making a Risk Management Plan for Your Business

It’s impossible to eliminate all business risk. Therefore, it’s essential for having a plan for its management. You’ll be developing one covering compliance, environmental, financial, operational and reputation risk management. These guidelines are for making a risk management plan for your business.

Developing Your Executive Summary

When you start the risk management plan with an executive summary, you’re breaking apart what it will be compromised of into easy to understand chunks. Even though this summary is the project’s high-level overview, the goal is describing the risk management plan’s approach and scope. In doing so, you’re informing all stakeholders regarding what to expect when they’re reviewing these plans so that they can set their expectations appropriately.

Who Are the Stakeholders and What Potential Problems Need Identifying?

During this phase of making the risk management plan, you’re going to need to have a team meeting. Every member of the team must be vocal regarding what they believe could be potential problems or risks. Stakeholders should also be involved in this meeting as well to help you collect ideas regarding what could become a potential risk. All who are participating should look at past projects, what went wrong, what is going wrong in current projects and what everyone hopes to achieve from what they learned from these experiences. During this session, you’ll be creating a sample risk management plan that begins to outline risk management standards and risk management strategies.

Evaluate the Potential Risks Identified

A myriad of internal and external sources can pose as risks including commercial, management and technical, for example. When you’re identifying what these potential risks are and have your list complete, the next step is organizing it according to importance and likelihood. Categorize each risk according to how it could impact your project. For example, does the risk threaten to throw off timelines or budgets? Using a risk breakdown structure is an effective way to help ensure all potential risks are effectively categorized and considered. Use of this risk management plan template keeps everything organized and paints a clear picture of everything you’re identifying.

Assign Ownership and Create Responses

It’s essential to ensure a team member is overseeing each potential risk. That way, they can jump into action should an issue occur. Those who are assigned a risk, as well as the project manager, should work as a team to develop responses before problems arise. That way, if there are issues, the person overseeing the risk can refer to the response that was predetermined.

Have a System for Monitoring

Having effective risk management companies plans includes having a system for monitoring. It’s not wise to develop a security risk management or compliance risk management plan, for example, without having a system for monitoring. What this means is there’s a system for monitoring in place to ensure risk doesn’t occur until the project is finished. In doing so, you’re ensuring no new risks will potentially surface. If one does, like during the IT risk management process, for example, your team will know how to react.

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Apple introduces Apple Business Essentials

Simple Setup and Onboarding with Collections

Strong Security with FileVault, Activation Lock, and User Enrollment

Secure Storage and Backup with iCloud

Comprehensive Support and Repairs with AppleCare+ for Business Essentials

Flexible Subscription

Text of this article

November 10, 2021

PRESS RELEASE

The new service, available today in beta, brings device management, support, and storage into one complete subscription for small businesses

CUPERTINO, CALIFORNIA  Apple today announced  Apple Business Essentials , an all-new service that brings together device management, 24/7 Apple Support, and iCloud storage into flexible subscription plans for small businesses with up to 500 employees. The company also unveiled a new Apple Business Essentials app that enables employees to install apps for work and request support.

Apple Business Essentials saves precious time for small businesses as they grow. Available today in beta, the service supports small businesses through the total device management life cycle — from device setup to employee onboarding and device upgrades — while providing strong security, prioritized support, and secure data storage and backup.

“Small businesses are at the core of our economy, and we’re proud that Apple products play a role in helping these companies grow,” said Susan Prescott, Apple’s vice president of Enterprise and Education Marketing. “Apple Business Essentials is designed to help streamline every step of employee device management within a small business — from setup, onboarding, and upgrading, to accessing fast service and prioritized support, all while keeping data backed up and secure, so companies can focus on running their business.”

Apple Business Essentials is a complete solution that makes employee onboarding simple, allowing a small business to easily configure, deploy, and manage Apple products from anywhere.

Within Apple Business Essentials, Collections enable IT personnel to configure settings and apps for individual users, groups, or devices. When employees sign in to their corporate or personally owned device with their work credentials, Collections automatically push settings such as VPN configurations and Wi-Fi passwords. In addition, Collections will install the new Apple Business Essentials app on each employee’s home screen, where they can download corporate apps assigned to them, such as Cisco Webex or Microsoft Word.

With Apple Business Essentials, it’s simple to maintain strong security across the organization. IT managers can enforce critical security settings such as FileVault for full-disk encryption on Mac, and Activation Lock to protect devices that may be lost or stolen — and Apple Business Essentials ensures these aren’t turned off by mistake. When employees use a personal device at work, User Enrollment creates cryptographic separation for work data, to ensure employee data remains private while company data remains secure.

In addition to streamlined setup and onboarding, Apple Business Essentials provides a dedicated iCloud account for work, providing simple and secure storage, backup, and collaboration on files and documents. Business data in iCloud is automatically stored and backed up, making it easy to move between devices or upgrade to a new device.

Businesses have the option to add fast and reliable service for employee devices with prioritized Apple Support. When a business adds AppleCare+ for Business Essentials to its plan, they get 24/7 access to phone support, training for both IT administrators and employees, and up to two device repairs per plan each year. Employees can initiate repairs directly from the new Apple Business Essentials app, and an Apple-trained technician can come onsite in as little as four hours to get their devices back up and running.

A set of three simple Apple Business Essentials plans enable businesses to cover every employee and device in their organization. Plans can be customized to support each user with up to three devices and up to 2TB of secure storage in iCloud, starting at $2.99 per month, with optional AppleCare+ for Apple Business Essentials. 1

Availability

Apple Business Essentials is available as a free beta starting today in the US. The service will be fully available in the spring of 2022. To sign up for the beta, visit apple.com/business/essentials .

About Apple

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s five software platforms — iOS, iPadOS, macOS, watchOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

• AppleCare+ for Business Essentials is not available during the free beta period; pricing to be announced.

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Explore Apple Business Essentials

Learn more about Apple Business Essentials — a complete solution that brings together device management, 24/7 support, and cloud storage for your small business. We'll explore how you can use features like Collections to manage apps and settings for every iPhone, iPad, Mac, and Apple TV in your organization. Find out how you can get started and review how Apple Business Essentials works for you and your employees.

• Apple Business Essentials
• Apple Business Essentials User Guide
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• What's new in managing Apple devices

- Hello, I'm Josh and I'm a software engineer on the Apple Business Essentials team. As a small business, you may find yourself managing an increasing number of devices as your team expands. The IT demands that come with this can be a lot to take on, taking time away from doing what you do best. Apple Business Essentials makes this easy with a subscription that seamlessly brings together device management, 24/7 support, and cloud storage so your small business can manage every employee's iPhone, iPad and Mac every step of the way. And for your employees, it's simple. All they need to do is sign in with a Managed Apple ID, and their devices are set up with Apple Business Essentials.

Once they're signed in, devices are automatically configured with the settings they need, including critical security settings like FileVault and passcode policies as well as all of the apps they need to be productive. Plus, the iCloud storage to store, collaborate on, and share documents in iCloud Drive. They can even use iCloud backups for their iPhones and iPads. When something goes wrong, AppleCare+ for Business Essentials is there to help. Repair credits are shared across the entire organization and can be used for any device under a plan with coverage. In fact, Apple Business Essentials helps you with every step of the device lifecycle. In this session, we'll explore the ways you can take advantage of everything the subscription has to offer. We'll review the first step: getting an account in Apple Business Manager. We'll start a new Apple Business Essentials subscription, add settings and apps, and explore how the experience looks for employees as they enroll their devices. Let's get started.

Apple Business Essentials exists inside of Apple Business Manager where you manage devices, add users, and purchase apps. To subscribe to Apple Business Essentials as your device management solution, you first need an Apple Business Manager account.

Sign up by visiting business.apple.com and entering your company name, DUNS number, and contact information.

Once you have an account, the next step is to add users. You add individual users by manually entering their information or sync an existing list of users from a Microsoft Azure Directory or Google Workspace.

Many of your users share common needs, like a sales department or field workers, so you want them to get the same settings and apps. To prepare for this, make user groups with the users you just created.

And save time using 'smart user groups' which automatically creates groups based on common attributes like division, location, and role. Now that I have my Apple Business Manager account and I've set up some users and groups, I'm ready to enroll in Apple Business Essentials. Let's go to the Mac; here's Apple Business Manager. I find Subscription in the sidebar and start a free trial . I need to choose whether this is an employee plan or a device plan. Employee plans are just that-- plans for devices used by my employees. Device plans are also available for things like conference room devices, kiosks, loaners, or other cases where the device is not assigned to a specific employee. Next is the number of devices per employee, either just 1 or up to 3. I'm setting up a plan for my sales team. I know they're on the road frequently and usually have a work MacBook as well as an iPhone and iPad, so I'll set them up with a three-device plan. Next, storage. With the subscription, my employees get an iCloud account dedicated for work so they can access their files and folders across their devices. I'll stick with 200 GB for now; this should be plenty to start with. But if my team's needs change in the future, I can update it at any time. Last, I select AppleCare+ for Business Essentials for repair, service and support; perfect for my sales staff who are out in the field.

Next, I add user groups and individual users. Let's search for the sales team and add them to this plan.

I've already entered my payment information.

I review the pricing... and add the plan. As my business grows, having multiple plans lets me cover all the unique needs of my employees and devices, and when I make changes at any time, I'll only pay for what I use. My Apple Business Manager view updates to reflect that I'm subscribed to Apple Business Essentials and I now see Settings and Collections in the sidebar. Settings provides a list of configurations I automatically push to a managed device. Apps provides a list of apps to purchase for my users to download on their devices with the Essentials app. Collections are a group of Settings and Apps that I assign to users or groups. We'll get started by exploring the settings. The Essentials category brings together the settings I'm most likely to use. But I have a number of options here, so let's understand what they are and then add the ones I need.

The security tab brings together all your critical security settings to one place so they're easy to configure. For my iOS devices, I want a password setting. I'll do that shortly. For my macOS devices, I add the FileVault setting to ensure my employee's Macs encrypt their data. I turn on Application Layer Firewall to protect against threats from incoming network traffic to untrusted apps. I turn on Gatekeeper to prevent untrusted apps from running altogether.

Moving on to the network category, I configure my devices with AirPrint to automatically connect to my printers and use the Wi-Fi setting to configure trusted networks so they're available automatically when the user signs in to their device.

Personalization provides additional settings that I can use to customize the experience for the devices in my fleet. For example, I use conference room display to restrict my apple TVs to airplay only. For my macOS devices, the login Window setting allows me to display a message on the login window, which is great for showing things like support email addresses or phone numbers. Let's go back to the essentials category to add a few of these settings.

We'll create a new configured setting and name it Password Policy.

The check boxes are on for both macOS and iOS, and let's leave on the switch on for "password and security options" to require my users to create a strong password. I select the "no" option for "allow simple passwords" to require my employees to choose at least one special character as part of their password, and 'yes' for "require alpha numeric password" requires at least one letter and number for their password. Let's save this setting.

And here it is, added to my settings list. Next, I configure Wi-Fi passwords so my employees' devices automatically join a known Wi-Fi network. I'll name this setting BetterBag Secure Wi-Fi.

I enter my company's Wi-Fi name... and password.

I leave the "network visibility" as visible, leave "auto join" as "yes" and save.

Let's move on to apps.

The Apps page is where I get apps, both paid and free, that my users then install with the Essentials app on their device. Here I have the apps and books available from the Apple App Store as well as any Custom Apps that have been made available specifically for me to purchase. I'd like all my users to have the Pages app for iOS available to install, so let's search for and get Pages.

When my users install Pages from the Essentials app, the app is managed, which means updates happen automatically, and the app will be uninstalled if the user signs out of the device. I assign the app to my office.

I need 4 licenses, and I confirm the price--free, in this case. Let's get the licenses for the app.

Now that I have settings configured and apps purchased, let's group them together into a Collection. A Collection applies a combination of settings and apps to users and groups. This ensures that employees' devices are configured correctly and they have access to the apps that they need as soon as they sign in to their devices. I create a new Collection for my sales team and name it Sales.

I add apps to my collection in the apps tab. Let's add Pages.

Similarly, I add settings to my collection in the settings tab.

Let's search for and add the Wi-Fi and password policy settings.

Finally, I add my Sales team to this collection in the User Groups tab.

I just search for the Sales User group and add it.

Let's save, and I can now see my newly created collection. Okay. I have apps and settings, and I've assigned them to my employees. Now, I need to give the employees a way to sign in to their devices. In the User list, let's find one of my employees, Eliza...

And create a Managed Apple ID for her.

Either I download a file with the user name and temporary password or send Eliza an email with her Managed Apple ID credentials directly.

Let's explore what this looks like from Eliza's perspective. She has a company iPad and a personal iPhone. She uses her Managed Apple ID we created to enroll both devices. Let's start with the company-owned iPad.

Because this iPad was purchased specifically for my organization through Apple or an authorized reseller, Eliza gets the Work sign-in right when she sets up her device. She enters the username and password from the email I sent her.

Upon completing setup, the device automatically joins the office Wi-Fi network that I've set up and the Essentials app is installed.

Next, she sets up her personal iPhone. This device is already signed in with her personal Apple ID and has all of her personal apps and data. With Apple Business Essentials, Eliza can sign in to her work account separately. She goes to the settings app, selects general, VPN and Device Management, and sign in with a work or school account. Then she enters her username and password. Now her iPhone is signed into both her personal account and her Apple Business Essentials account. The best part is that these are crytographically separated, meaning her personal data stays private while her work data remains managed and secure.

Once enrolled, Eliza has all the settings automatically deployed to her device, and the Essentials app is downloaded.

She uses it to install all the apps I've assigned to her.

On the devices tab, she has all her devices and the Apple Support button. If something goes wrong with one of her devices, she initiates a repair request from inside the Essentials app with the "Visit Apple Support" button. Once approved, she requests a repair technician to come to her or she brings the device to an Apple Authorized Service Provider. I see the status in Service and Support, where I approve or deny the request.

With Apple Business Essentials, as your needs change, you go back and revisit your apps and settings. The changes you make are automatically pushed to your employees' devices.

If a device is lost or needs to be re-provisioned, you select the device, and either "sign out user", "lock device" or "erase," and the action is taken on the device. And that employee replacing or upgrading their device just needs to sign in to a new device with their Managed Apple ID to access their apps, settings, and work data in iCloud.

Let's wrap up. We reviewed how to get set up in Apple Business Manager. We subscribed to Apple Business Essentials, making a few key decisions along the way. We added settings and apps to collections which we assigned to a user group of employees and explored how the experience looks for employees on their devices. Apple Business Essentials, currently available to U.S.-based small businesses, lets you get back to doing what you do best, faster. It's simple to manage the entire life of your employees' devices with easy set up and onboarding, security and privacy, storage and backup, support and repair, and updates with one flexible subscription. To learn more about Apple Business Essentials, visit apple.com/business/essentials Have a great WWDC.

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Apple Business Essentials User Guide

Your complete solution

Apple Business Essentials is one complete subscription that seamlessly brings together device management, 24/7 support, and cloud storage so your small business can easily manage every employee’s iPhone, iPad, and Mac—every step of the way.

Note: Apple Business Essentials is currently available only in the United States.

To explore the Apple Business Essentials User Guide, select Table of Contents at the top of the page, or enter a word or phrase in the search field.

Learn more about Apple Business Essentials

• Intro to Apple Business Essentials
• Program requirements
• Get started
• Participate in beta features
• Choose a subscription plan and review repairs
• Configure settings, distribute apps, and apply Collections
• Enroll and manage devices
• Edit preferences
• Configure locations
• Manage plans
• Assign a plan
• Unassign a plan
• Employee plans and associated devices
• Add subscription payment information
• Review billing information
• How to cancel Apple Business Essentials
• Get support
• Intro to AppleCare+ for Business Essentials
• Support for AppleCare+ for Business Essentials
• Service for AppleCare+ for Business Essentials
• Provide feedback
• Link to new domains
• About domain conflicts
• Disconnect federation from a domain
• Intro to federated authentication
• Intro to Google Workspace
• Use federated authentication with Google Workspace
• Intro to Microsoft Azure AD
• Use federated authentication with MS Azure AD
• Resolve Apple ID conflicts
• Get notified about user name conflicts
• Change a user’s domain information
• Transfer Apple services when federating
• Sync users from Google Workspace
• Resolve Google Workspace user account conflicts in Apple Business Essentials
• Azure AD sync requirements
• Sync users from Azure AD
• Resolve SCIM user account conflicts
• Delete Azure AD accounts
• Manage SCIM tokens
• Disconnect the SCIM connection
• Troubleshooting the SCIM connection
• Use Managed Apple IDs
• Customize user access to certain apps and services
• Use Sign in with Apple
• Intro to users and user groups
• Manually add users
• Manage existing users
• Add user groups
• Create or reset user passwords
• Intro to roles and privileges
• View and assign roles
• Add Content Managers to locations
• Add or reset verification phone numbers
• Intro to purchasing content
• Review content payment and billing information
• Select and purchase content
• Configure app installation and removal
• Monitor app installation status and license tracking
• Learn about Custom Apps
• Manage content tokens
• Transfer licenses
• Migrate content tokens
• Invite VPP purchasers
• Plan for migration to Apps
• Device workflow
• Enrollment methods
• Manage device suppliers
• View device information
• Get device order progress reports
• Add devices from Apple Configurator
• Intro to MDM servers
• Link to a third-party MDM server
• Edit a third-party MDM server configuration
• Delete a third-party MDM server
• Review device assignments
• Assign, reassign, or unassign devices
• Assign a device that was serviced or replaced
• Release devices
• Sign users out of devices
• Locate, lock, and erase devices
• Intro to configuring settings
• AirDrop settings
• AirPlay settings
• AirPrint settings
• App Access settings
• Application Layer Firewall settings
• Certificate settings
• Content Caching settings
• Configure a Custom setting
• Data Management settings
• Energy Saver settings
• FileVault settings
• Gatekeeper settings
• iCloud settings
• Lock Screen settings
• Password and Screen Lock settings
• Software Update settings
• VPN settings
• Web Clip settings
• Web Filter settings
• Wi-Fi settings
• Edit a setting
• Intro to deploying packages
• Add more information to packages
• Create a package installer for an application
• Create a package
• Review the installation status of packages
• Apply Collections
• How to search
• View activity
• Read log files
• Find an AirPrint printer’s information
• Keyboard shortcuts
• Document revision history