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Cookie Clicker & Other Idle Games To Play While Soaking Up The Sun

a cookie business plan

Planning an overdue beach day, or want to spend your summer days soaking up the sun on your patio? We’ve got a fun summer activity to add to your schedule: idle games. Gaming doesn’t have to feel like a chore. There will be times when you crave the competitive and challenging gameplay that most popular video games provide. Other times, you want to kick your feet up and do nothing but tap your screen and get rewarding results. While there are a wide variety of idle games to choose from, we’ve rounded up some of the best idle games to play while soaking up the sun.

Cookie Clicker

a cookie business plan

Cookie Clicker is a simple, fun, and straightforward idle game. You only need to click on a giant cookie to advance from level to level. The more you click, the more cookies you collect. It gets more enjoyable when you earn enough cookies to buy more cursors that automatically click for you, hire someone to make more cookies, plant cookie seeds on a farm, and even buy a cookie factory.

By purchasing upgrades, your clicks become more efficient. You can upgrade certain features, access heavenly cookies, and participate in seasonal events. The game has a lot of depth while remaining accessible. If becoming a cookie god sounds enticing, download the game on Windows or Android or play it in your browser. Cookie Clicker is entirely free to play and lacks the unavoidable pop-up ads that often come with freemium games.

A Dark Room

a cookie business plan

A Dark Room has a lot of surprises in store for you. At first glance, the game appears quite simple. It uses basic text and ASCII graphics to present a world you have complete control over. At first, the only thing you can do is light a fire to see through the dark. But soon, you’ll run out of wood, so you’ll need to go into the forest to find more. Things become complicated when a stranger shows up on your doorstep. Eventually, you go from a single room to a sprawling village capable of trading and generating resources on its own.

After a while, A Dark Room presents a mystery to unravel, proving that idle games can be immersive. It’s a new and fascinating take on the classic idle game formula. You can start playing the game on any web browser, Nintendo Switch, Android, iOS, or Microsoft Windows device. Currently, A Dark Room goes for $1.99 on Android and iOS.

Almost A Hero

a cookie business plan

Feeling pressured to perform well in a game? Almost A Hero is a great way to relieve that pressure. Almost a Hero is a roleplaying clicker game in which you embark on a quest to become “almost” heroes! Because this is an incremental game, completing each objective uncovers secrets and earns you exclusive outfits and rewards. Perhaps the most intriguing aspect of the game is how simple it is to learn and play.

Although the gameplay is relatively basic, the battle system is quite engaging. You unleash lightning on opponents by tapping on the screen as quickly as you can. Successful strikes improve your skills and your team’s skills. The game’s whimsical animations and quirky characters make it charming and addictive. Almost A Hero is available on Android and iOS devices, and it’s free to play with ads.

Kittens Game

a cookie business plan

Kittens Game is a text-based village simulation game. It’s similar to A Dark Room , but with Kittens Game , you manage a village of kittens by helping them gather resources from a catnip forest and improve their technological skills. There are a ton of resources and inventions available. There are also frequent upgrades to ramp up your catnip production. Just click or tap on the screen to start building your kitten empire.

With each click, the game grows in depth. You’ll unlock strategic elements, making it much more than a typical clickthrough game. To get started, you’ll need to make a $2.99 one-time purchase on an Android or iOS device. Alternatively, you can opt for the free web browser version, though this option is harder to play on the go. Either way, there are no distracting ads or micro-transactions, making it an excellent idle clicker for chill summer moments.

Exponential Idle

a cookie business plan

Math enthusiasts will love playing Exponential Idle , a math-inspired incremental game that combines effortless gameplay with exponential growth. The game features math equations you can tap on to speed up time. The math equation is an exponential equation with some of the highest growth rates in idle games. But don’t worry if you don’t know how to solve the equation. The game will do the math for you and start upgrading and improving the formula on its own.

In the long run, your goal is to stack up money through exponential growth. The more money you generate, the more variables you can add to expand the equations. In time, the game grows to a surprising depth where you’re constantly discovering new upgrades and variables to advance your formula. If you’re tired of math equations, the game also provides an interactive session where you can solve puzzles for fun.

You can start playing the game on Android or iOS devices. Although the game is free to play, it features ads and in-app purchases. However, for $1.99, you can disable the ads and enjoy playing an unlimited amount of uninterrupted gameplay


a cookie business plan

a cookie business plan

Cookie Business Plan Template

Written by Dave Lavinsky

Growthink.com Cookie Business Plan Template

Over the past 20+ years, we have helped over 5,000 entrepreneurs and business owners create business plans to start and grow their cookie businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a cookie business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your cookie business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

Stack of Cookies

Source of Funding for Cookie Businesses

With regards to funding, the main sources of funding for a cookie business are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable. But they will want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.

The second most common form of funding for a cookie business is angel investors. Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding, or, like a bank, they will give you a loan. Venture capitalists will not fund a cookie business.

Your business plan should include 10 sections as follows:  

Executive Summary

Your executive summary provides an introduction to your cookie shop business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of cookie business you are operating and the status; for example, are you a startup, do you have a cookie business that you would like to grow, or are you operating a chain of cookie businesses.

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the cookie business industry. Discuss the type of cookie business you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.

Company Analysis

Best Cookies

For example, you might operate one of the following types:

  • Specialty Cookies : this type of cookie business produces cookies that cater to dietary restrictions (i.e. gluten-free; vegan; etc.). 
  • Retail Bakery : this type of cookie business is typically located in a retail area or mall, and will serve cookies and possibly other food such as pastries and desserts.
  • Home-based cookie business : this type of cookie business does not operate a storefront, but takes special orders or partners with other food service companies.

In addition to explaining the type of cookie business you operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include sales goals you’ve reached, new store openings, etc.
  • Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the cookie business.

While this may seem unnecessary, it serves multiple purposes.

First, researching the cookie business industry educates you. It helps you understand the market in which you are operating. 

Secondly, market research can improve your strategy particularly if your research identifies market trends. For example, if there was a trend towards gluten free cookie consumption, it would be helpful to ensure your plan calls for plenty of gluten free options.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your cookie business plan:

  • How big is the cookie business (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential market for your cookie business. You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

Cookies Oven Planning

The following are examples of customer segments: college students, families, teens, baby boomers, etc.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of cookie business you operate. Clearly baby boomers would want a different atmosphere, pricing and product options, and would respond to different marketing promotions than teens.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most cookie businesses primarily serve customers living in their same city or town, such demographic information is easy to find on government websites.

Importantly, if you are selling to distributors (e.g., selling to a local coffee shop who will sell your cookies to their customers) detail the needs of these distributors here too.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

Finish Your Cookie Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your cookie business plan?

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Click here to finish your cookie business plan today.

Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other cookie businesses.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes other baked goods such as cupcakes, brownies and scones, and other dessert items. 

With regards to direct competition, you want to detail the other cookie businesses with which you compete. Most likely, your direct competitors will be cookie businesses located very close to your location.

Cookies Baking Sheet Plan

  • What types of customers do they serve?
  • What products (e.g., flavors/varieties) do they offer?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you provide superior products?
  • Will you provide products that your competitors don’t offer?
  • Will you make it easier or faster for customers to acquire your products?
  • Will you provide better customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Cookie Varieties Stacked

Product : in the product section you should reiterate the type of cookie business that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to regular cookies, will you offer items such as cupcakes, cookie bars, and other pastries?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the menu items you offer and their prices.

Place : Place refers to the location of your cookie business and should be included if you are operating retail locations. Document your location and mention how the location will impact your success. For example, is your cookie business located next to a heavily populated office building, or in a mall, etc. Discuss how your location might provide a steady stream of customers. Also, if you operate or plan to operate kiosks, detail the locations where the kiosks will be placed.

Promotions : the final part of your cookie business marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

  • Making your cookie business’ storefront (if applicable) extra appealing to attract passing customers
  • Distributing samples outside the cookie business
  • Social media marketing
  • Advertising in local papers and magazines
  • Reaching out to local bloggers and websites 
  • Partnerships with local organizations (e.g., gym members get a free cookie with each cup of coffee they purchase)
  • Local radio advertising
  • Banner ads at local venues

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your cookie business such as serving customers, procuring supplies, keeping the store clean, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to serve your 1,000th customer, or when you hope to reach $X in sales. It could also be when you expect to hire your Xth employee or launch a new location.

Management Team

To demonstrate your cookie business’s ability to succeed as a business, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company. 

Ideally you and/or your team members have direct experience in the cookie business. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in the cookie businesses and/or successfully running retail and small businesses.

Financial Plan

Baking Supplies

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you serve 100 customers per day or 200? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : While balance sheets include much information, to simplify them to the key items you need to know about, balance sheets show your assets and liabilities. For instance, if you spend $100,000 on building out your cookie business, that will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $100.000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt. For example, let’s say a company approached you with a massive $100,000 cookie/catering contract, that would cost you $50,000 to fulfill. Well, in most cases, you would have to pay that $50,000 now for supplies, equipment rentals, employee salaries, etc. But let’s say the company didn’t pay you for 180 days. During that 180 day period, you could run out of money.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a cookie business:

  • Location build-out including design fees, construction, etc.
  • Cost of equipment like ovens, blenders, refrigerators
  • Cost of ingredients and maintaining an adequate amount of supplies
  • Payroll or salaries paid to staff
  • Business insurance
  • Taxes and permits
  • Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your store design blueprint or location lease.

Cookie Business Plan Summary

Putting together a business plan for your cookie business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the cookie business, your competition and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful cookie business.

Download Our Cookie Business Plan PDF

You can download our cookie business plan PDF here . This is a business plan template you can use in PDF format.

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.

Click here to see how our business plan consulting for small businesses can create your business plan for you.

Cookie Business Plan FAQs

What is the easiest way to complete my cookie business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your Cookie Business Plan.

When Can I Download a Free Cookie Business Plan PDF?

You can download our cookie business plan PDF template here . This is a business plan template you can use in PDF format.

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Cookie Business Plan

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Breakfast or any other snack time is incomplete without cookies being served. So, starting a cookie-making business will be a smart move for aspiring entrepreneurs given the high demand for cookies in the current market.

Are you looking to start writing a business plan for your cookie business? Creating a business plan is essential to starting, growing, and securing funding for your business. We have prepared a cookie business plan template for you to help in start writing yours.

sample business plan

Free Business Plan Template

Download our free business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

  • Fill in the blanks – Outline
  • Financial Tables

How to Write a Cookie Business Plan?

Writing a cookie business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section of the business plan intended to provide an overview of the whole business plan. Generally, it is written after the whole business plan is ready. Here are some components to add to your summary:

Start with a brief introduction:

Market opportunity:, mention your services:, management team:, financial highlights:, call to action:.

Ensure you keep your executive summary concise and clear, use simple language, and avoid jargon.

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a cookie business plan

2. Business Overview

Depending on what details of your business are important, you’ll need different elements in your business overview. Still, there are some foundational elements like business name, legal structure, location, history, and mission statement that every business overview should include:

About the business:

Provide all the basic information about your business in this section like:

  • The name of your cookie shop and the types of products you will sell. Will it only be cookies or some cakes too, will it be handmade or machine-made?
  • Company structure of your cookie business whether it is LLC, partnership firm, or some other.
  • Location of your cookie outlet and the reason why you selected that place.

Mission statement:

Business history:, future goals:.

This section should provide an in-depth understanding of your cookie business. Also, the business overview section should be engaging and precise.

3. Market Analysis

Market analysis provides a clear understanding of the market in which your cookie shop business will run along with the target market, competitors, and growth opportunities. Your market analysis should contain the following essential components:

Target market:

Market size and growth potential:, competitive analysis:, market trends:, regulatory environment:.

Some additional tips for writing the market analysis section of your business plan:

  • Use a variety of sources to gather data, including industry reports, market research studies, and surveys.
  • Be specific and provide detailed information wherever possible.
  • Include charts and graphs to help illustrate your key points.
  • Keep your target audience in mind while writing the business plan

4. Products And Services

The product and services section of a cookie business plan should describe the specific services and products that will be offered to customers. To write this section should include the following:

List the services:

  • Describe the types of cookies you’ll be offering, including any new or unique flavors you will introduce in the market. Also, mention if there are any customization options available for special occasions.
  • Provide information on the ingredients you use and how you make your cookies yummy and special. If you use high-quality or locally-sourced ingredients or you import them, mention everything.

Packaging and labeling:

Overall, the product and services section of a business plan should be detailed, informative, and customer-focused. By providing a clear and compelling description of your products, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key points to include in your marketing plan:

Develop your unique selling proposition (USP):

Determine your pricing strategy:, marketing strategies:, sales strategies:, customer retention:.

Overall, the sales and marketing strategies section of your business plan should outline your plans to attract and retain customers and generate revenue.

6. Operations Plan

When writing the operations plan section, it’s important to consider the various aspects of your business operations. Here are the components to include in an operations plan:

Explain your production process:

Operational process:, technologies:.

By including these key elements in your operations plan section, you can create a comprehensive plan that outlines how you will run your cookie business.

7. Management Team

The management team section provides an overview of the individuals responsible for running the cookie shop business. This section should provide a detailed description of the experience and qualifications of each manager, as well as their responsibilities and roles.

Key managers:

Organizational structure:, compensation plan:, board of advisors:.

Describe the key personnel of your company and highlight why your business has the fittest team.

8. Financial Plan

When writing the financial plan section of a business plan, it’s important to provide a comprehensive overview of your financial projections for the first few years of your business.

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:, financing needs:.

Remember to be realistic with your financial projections, and to provide supporting evidence for all of your estimates.

9. Appendix

When writing the appendix section, you should include any additional information that supports the main content of your plan. This may include financial statements, market research data, legal documents, and other relevant information.

  • Include a table of contents for the appendix section to make it easy for readers to find specific information.
  • Include financial statements such as income statements, balance sheets, and cash flow statements. These should be up-to-date and show your financial projections for at least the first three years of your business.
  • Provide market research data, such as statistics on the size of the cookie industry, consumer demographics, and trends in the industry.
  • Include any legal documents such as permits, licenses, and contracts.
  • Provide any additional documentation related to your business plans, such as marketing materials, product brochures, and operational procedures.
  • Use clear headings and labels for each section of the appendix so that readers can easily find the information they need.

Remember, the appendix section of your cookie business should only include relevant and important information that supports the main content of your plan.

The Quickest Way to turn a Business Idea into a Business Plan

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This cookie business plan sample will provide an idea for writing a successful cookie business plan, including all the essential components of your business.

After this, if you are still confused about how to write an investment-ready cookie business plan to impress your audience, then download our cookie business plan pdf.

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Business Plan Writing Process Step by Step

Business Plan Writing Process Step by Step

Frequently asked questions, why do you need a cookie business plan.

A business plan is an essential tool for anyone looking to start or run a successful cookie business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your cookie business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your cookie business.

How to get funding for your cookie business?

There are several ways to get funding for your cookie, but one of the most efficient and speedy funding options is self-funding. Other options for funding are!

  • Bank loan – You may apply for a loan in government or private banks.
  • Small Business Administration (SBA) loan – SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria before applying for it.
  • Crowdfunding – The process of supporting a project or business by getting a lot of people to invest in your cookie business, usually online.
  • Angel investors – Getting funds from angel investors is one of the most sought options for startups.
  • Venture capital – Venture capitalists will invest in your business in exchange for a percentage of shares, so this funding option is also viable.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your cookie business?

There are many business plan writers available, but no one knows your business and idea better than you, so we recommend you write your cookie business plan and outline your vision as you have in your mind.

What is the easiest way to write your cookie business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any cookie business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software.

About the Author

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Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Cookie Business Plan Template

Business Plan Outline

  • Cookie Business Plan Home
  • 1. Executive Summary
  • 2. Company Overview
  • 3. Industry Analysis
  • 4. Customer Analysis
  • 5. Competitive Analysis
  • 6. Marketing Plan
  • 7. Operations Plan
  • 8. Management Team
  • 9. Financial Plan

Executive Summary

Business overview.

Cady’s Cookies is a new cookie shop located in Topeka, Kansas that will sell an assortment of homemade cookies. Each cookie is made with quality ingredients and is baked fresh daily. Cady’s Cookies will sell a daily assortment of cookie types as well as be able customized cookie orders and cookie cakes. The cookie shop will also sell cookie gift boxes where customers will be able to choose their own assortment. Cady’s Cookies will be located in a popular retail shopping strip of Topeka, Kansas where it will be centrally located to the area’s most frequented shopping and dining destinations.

Cady’s Cookies will target the entire population of Topeka as most people love a good, homemade cookie. It will target families, schools, churches, sports teams, students, and busy professionals. Cookie boxes make an excellent gift for any occasion and they bring a smile to anyone’s face on any given day. Cady’s Cookies is proud to become the newest local establishment that is sure to brighten up the community!

Products Served

The following are the cookie flavors to be offered by Cady’s Cookies:

  • Chocolate chip
  • Macadamia nut with white chocolate
  • Oatmeal raisin walnut
  • Peanut butter
  • Snickerdoodle
  • Double chocolate
  • Cinnamon & sugar
  • Cookie cakes (made as a customizable order with any flavor cookie)
  • Holiday cookies made with seasonal ingredients

Customer Focus

Cady’s Cookies will target the population of Topeka, Kansas. Since most people love a great homemade cookie, most residents will be a target demographic for Cady’s Cookies. She will target families, students, all business professionals in all industries, schools, etc.

Management Team

Cady’s Cookies will be owned and operated by lead baker, Cady Calhoun. Cady will bake and manage the cookie shop daily. She will be in charge of training her other bakers her recipes so they can alternate making the wide assortment of cookies that will be baked and served fresh daily. She will also manage inventory, product ordering, bookkeeping, and social media advertising. She will also dedicate time every day to provide customer service to make sure that each one of her customers is completely satisfied with their order.

Success Factors

The following success factors will set Cady’s Cookies apart from the competition:

  • Freshly made cookies that are baked to perfection daily.
  • Customizable cookies and cookie cakes for any occasion.
  • Convenient location: Cady’s Cookies will be located in a highly-trafficked intersection that is easy to drive in and out of on any given day.
  • Customizable gift boxes and gift sets available.
  • Free delivery available within a 10-mile radius of the cookie shop.

Financial Highlights

Cady’s Cookies is seeking $50,000 in debt financing to open its start-up cookie shop. The funding will be dedicated for the build-out and design of the shop, kitchen, as well as the baking supplies and equipment, working capital, three months worth of payroll expenses and opening inventory. The breakout of the funding is below:

  • Cookie Shop Build-Out and Design – $25,000
  • Kitchen supplies and equipment – $10,000
  • Opening product inventory – $5,000
  • Working capital (to include 3 months of overhead expenses) – $5,000
  • Social media targeted ads – $5,000

The following graph outlines the pro forma financial projections for Cady’s Cookies:

a cookie business plan

BusinessPlanTemplate.com - The World's Leading Business Plan Template Directory

Cookie Business Plan Template [Updated 2023]


Cookie Business Plan Template

If you want to start a Cookie business or expand your current Cookie business, you need a business plan.

The following Cookie business plan template gives you the key elements to include in a winning Cookie business plan.

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Below are links to each of the key sections of a cookie shop business plan sample:

I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan Click below to see each section of our free cookie business plan template. You can also click here to get our cookie business plan pdf.

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  • Business Plan

a cookie business plan


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Product Category: Business Plan

Product Code: 00005664

No of Pages: 32

No of Chapters: 11

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Table of Contents

1.0 Executive Summary

2.0 mission statement.

3.0 Company Background

4.0 Product Description

5.0 Marketing Plan

5.1 Market Analysis

5.2 Market Segmentation

5.2.1 Internet

5.3 Target Market

5.4 Marketing Strategic

5.4.1 Product

5.4.2 Price

5.4.3 Promotion

5.4.4 Place/Location

6.0 Competitor Analysis

7.0 SWOT Analysis

7.1 Strengths

7.2 Weaknesses

7.3 Opportunities

7.4 Threats

8.0 Operations Plan

8.1 Organizational Chart

8.2 Staffing Plan

8.3 Daily Operation

8.4 Business Operation

9.0 Financial Plan

9.1 Start-Up Expenses

9.2 Projected Cash Flow for first 12 Months

9.2.1 Projected Cash Flow for first 3 years

9.3 Projected Income Statement for first 12 Months

9.3.1 Projected for 3 years Income Statement

9.4 Projected Balance Sheet for 12 Months:

9.4.1 Projected for 3 years Balance Sheet

10.0 Timeline

10.1 Start Up Timeline

10.2 Three Years Timeline

11.0 References

Sweetie’s Cookie is a brand new cookie manufacturer with presence in the Central region of Malaysia. With its first factory in Klang Valley, Sweetie’s Cookie operates via online with a unique selling point of having a central kitchen in in order to control the quality of its cookies. The business concept of Sweetie’s Cookie is to provide healthy cookies with quality ingredients. With the aim to meet the different preferences and taste of its consumers, Sweetie’s Cookie customizes its cookies basing the orders received besides differentiating itself by the mix-and-match concept, attractive packaging and special delivery services.

            According to a report by Euromonitor International on the Biscuit industry in Malaysia, the change in trend and lifestyle among consumers in Malaysia has significant impacts on the biscuit industry. As Malaysians are gradually pursuing hectic lifestyles, often times juggling with time constraints during their daily life, the demand for delicious and healthy biscuits has increased significantly. According to CK Tan, CEO of Munchy’s Group's CEO, the value of the biscuit market in Malaysia worth approximately RM1 billion per annum. It was also reported that the increasing number of individual packed biscuits sold in Malaysia had made consumption to be more convenient as consumers can easily grab a pack and consume anywhere.

            Looking from the prospects of this industry, the bakery market in Malaysia has increased at a compound annual growth rate of 8.3% between 2004 and 2009 (Datamonitor, 2011). Specifically, the biscuits category in Malaysia is expected to record a marginal increase in constant value terms with a CAGR of 1% over the next 5 years (Euromonitor International, 2013).  Premised on the above, the positive outlook of this industry was mainly contributed by the rising concerns on health has also coupled with the higher disposable incomes among Malaysian consumers. This has impacted the willingness of consumers to pay higher cost for healthy biscuits. In fact, the improved literacy rate among Malaysians on balanced diet and health has also boost the demand for healthy biscuits.

Basing on the positive outlook and business opportunities in the industry, Sweetie’s Cookie has projected that the proposed business model would promise high return on investment within the next 3 years of operations. With the projected returns, Sweetie’s Cookie aims to expand the operations throughout West Malaysia and eventually venturing into East Malaysia over the next 5 years. The continuity of the business will be further supported by the franchising strategy as Sweetie’s Cookie would raise the bars by constantly strengthening its product appeal and market network in Malaysia before its goes public and/or increases its market shares over the next 8 to 10 years.

Sweetie’s Cookie is committed to deliver tasty and a variety of cookies in accordance to its customer wants and preference. The ultimate goal of the business is to manufacture and customize various cookies to its customers within Malaysia. Such mission is achieved when Sweetie’s Cookie differentiates itself in terms of its mix-and-match concept, attractive packaging and special delivery services. It is undeniable that there are various cookies fan with different preferences and interest to taste a variety of cookies at the same time. Instead of purchasing several packs which comes in certain quantities (in each pack) to taste each and every flavour, Sweetie’s Cookie adopts a pro-active mix-and-match approach to allow customers to savour the different types of cookies in the bakery industry.

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a cookie business plan


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a cookie business plan

Hadools Cookies Business Plan

Table of Contents

Executive Summary

1.0 business.

Hadools cookies is a cookie sole proprietorship located in salmiya, Hawaii. Besides, the company produces high quality and natural products in retail. The cookies includes chocolate chip oatmeal cookies and vegan peanut butter cookies. This categories means that it is an excellent opportunity to offer vegans great products without compromising their faith. Other natural products such as butter, honey cashew milk, flour, natural yeast, other add-ins such as walnuts, dates, cherries, etc. are used to make the cookies. The products are only meant to provide ultra-high quality and competitive products to enhance complete satisfaction to the end-user.

1.2 Business Opportunity

In the salmiya region, there are no many bakery companies providing cookies. Most business majors on cakes. The available companies use processed products to make their cookies. Therefore availing organic cookies is a very great opportunity. Additionally, globally, there is an increasing shift in diet to natural products due to health issues. Besides, there is a general increase in chronic diseases globally, which forces people to consume only natural products; therefore, this provides the company with a unique opportunity as well as experience to add Hadools cookies in the city bakery industry. The company will serve retail and utilize extensive marketing.

1.3 Competitive Strategy

Hadools cookies will provide the society with high-quality products made from local products as well as supplies. The company will also adopt the use of low prices on high-quality products to meet the current market need and secure a market share. Based on customer needs, the company will come up with the supreme taste, fine quality as well as unique and original design to ensure customer satisfaction.

1.4 Founder and Labor

Hadeel Behbehani will lead Hadools Cookies’ team as the owner and manager of the company. Hadeel Behbehani is a highly educated individual who possesses all the necessary skills to run a business and ensure success. He has a long works experience and bakery skills. Most of the skills acquired during studies and work experience are transferable to the start-up of Hadools Cookies. Moreover, she possesses excellent communication, leadership, and other critical skills for running a bakery company. The company is also planning to hire experts who already have experience in making cookies. For the human resource in the company, Hadools Cookies will employ two full-time bakers and two marketers to manage the marketing of the company products within the first five months. With well-talented employees, the company is expecting to make its profits within the first months. Via the combination of excellent leadership, motivated employees a solid business model, the company product demand is expected to rise rapidly.

Business Description

2.1. overview of the baking industry.

The baking industry is organizations whose primary focus is on baked goods. These products consist of cookies, cakes, pastries, crackers, etc. Baking dates back to 2600 B.C. The Egyptians are revealed to use the earliest baking technique (Doolittle et al.). The Egyptians came up with a method to make the dough rise using the oven. From Egypt, baking spread to the Roman Empire via ancient Greece. Today, the baking industry plays a critical role in the economy of the United States (Doolittle et al.). Today, studies show that baking has become an industry and up to 2021 it is predicted to grow with an average of 5.5% per year (Oni the Spokestronaut). Also, looking at the general United States, the bakery products make up 2.1% of the gross domestic product, which amounts to $311.0 billion in the output of the economy. Moreover, up to 2021, retail sales of cupcakes and cakes are expected to increase by approximately 7.2% annually. This tremendous increase in sales is driven by the use of unique and innovative flavors, smaller sized cakes as well as creativity in the cake industry (Oni the Spokestronaut). The study also indicates that the average cash spends on bakery goods per family in Hawaii by 2021 is perceived to be $383.75. Most spending is on cakes and bread. Therefore, based on the above view, the bakery industry is poised to continue growing. Most of the expected growth will be linked to bakeries, which have invested in healthy cakes and flavor trends (Doolittle et al.). Moreover, the research also reveals that business which offers fresh products with high-quality ingredients at customer-friendly prices will be most successful over the next few years.

2.2. Mission Statement

To be the leading bakery company providing natural unique health confectionery products to the greater community and committed to moving human society to live in a free disease environment as well as continuous improvement for the company, our customers, and the environment while satisfying current and future generation’s needs.

2.3 Retail Design

The business is designed to offer retain services where customers walk-in from Monday to Saturday from 6 am to 9pm. On Sunday, the company will operate from 9 am to 2 pm. Some of the products offered include cookies with natural ingredients and which are favorable for vegans and people with chronic diseases such as diabetes and hypertension.

2.4 Form of Incorporation

Hadools cookie is a Sole proprietorship. As of 2020, it costs $25 to file a trading name with the state Department of Commerce and Consumer Affairs. Moreover, it is easy to start and run, therefore giving the company an advantage. The company will also need to meet health regulations for food production. Commercial insurance will also be sought as per the leasing agreements.

2.5. Business Name

Hadools Cookies

2.6. Business Location

The business will be located in Salmiya city. The city is divided into 12 blocks, which are an excellent location for commercial activities. The city areas comprise of large foreigners population consisting primarily of people from the Indian sub-continent as well as other individuals who are not native to the Persian Gulf region (Young, 2014). The baking industry in the city has witnessed a very rapid growth of late (Bostic et al., 2015). The calm and beautiful environment of Salmiya city stimulates the consumption of fast foods throughout the year. With the limited supply of cookies with natural ingredients, there is a need to changed tactics and open a retail cake store and in the town. The company’s objective is to create a huge regular customer base. Therefore, the company will concentrate its marketing and business on residents, who will be the major customers to the company products. This strategy will create a healthy as well as a consistent revenue base, which will ensure the stability of the company. Besides, with the number of tourists visiting Hawaii increasing as per Khadivi & Ramakrishnan, 2016), tourist is expected to contribute almost 35% of the revenue. Furthermore, with several institutions being located in the area and the fact that students have of late adopted fast-food lifestyles, students will offer a favorable market for the products- approximately 28%.

High competitive and visibility products are essential to capture this market segment. Besides, looking at similar products offered in the area, their quality is low and often does not meet the vegan requirements. Local clients are looking for healthy and high-quality products that are provided in a conducive environment. They desire a classy, unique, and customer-friendly products. This view means sticking to the plan of offering several cookies flavors with natural ingredients would be a competitive strategy that will give the company an advantage in the city. Also, given that the city is large and the number of bakeries are limited, the business is in a better position to grow and develop. However, the cost of renting a house in the city is relatively high. Though with the increased population in the area, sales are perceived to be high, thus catering for the increased cost in rent. On the other hand, the maintenance of the business is cheap due to cheap and quality raw material. Labor is also cheap due to the increased unemployment in the area and increased graduates who are looking for a job opportunity. Therefore, the success of the business is high.

2.7 Product Description

Hadools cookies offer various cookies, all from high-quality Hawaii local products, to provide customers with the required taste and satisfaction. Each cooking is made to satisfy the clients even to the minute details. Besides, the bakery is more than perhaps any other type of food-serving business. However, it can only be judged by its products and presentation. Therefore, the company products decoration would be professional to achieve an eye for aesthetics. Besides, the company will provide freshly prepared cookies all times during operating hours.

Some of the popular cookies will include chocolate chip oatmeal cookies and vegan peanut butter cookies. The cookies will be made from healthy and natural products that promote health, especially to people with chronic diseases such as diabetes. Also, it is an opportunity for vegans to enjoy cookies without compromising their faith. Some of the ingredients will include butter, honey, which is perceived to be naturally occurring medicine. Vanilla, cashew milk, flour, natural yeast, chocolate chips will also be among the ingredients. Besides, other add-ins will include walnuts, dates, cherries, etc. Bearing that in the market, no organization provides similar products, the company will have a great advantage. The products are only meant to provide ultra-high quality and competitive products to enhance complete end-user satisfaction. Also, the company aim at providing its bakery products in a way that reflects the organization believes in the significance of client satisfaction.

2.8 Company Position

Recently, supermarkets dominate the baked goods market in the city. However, the company stands in a good position due to its ability to provide quality products.

Hadools cookies is set aside from its competitors in that;

  • Regardless of many processed ingredients in the market, the company is only interested in whole, natural, raw, and local and organic ingredients to develop its products.
  • Also, the company products contain extra detail which is ignored by competitors to cater for people with chronic conditions and increase their confidence in our products
  • The company will also cater to the needs of our clients in every way possible, and their satisfaction will be our command.
  • Furthermore, customer service and display of our products will be our number one priority.

2.9 Pricing Strategy

Regardless of high-quality natural ingredients, the pricing at Hadools cookies will be relatively lower compared to the typical store bakery. Based on the detail of special orders, the price of a cookie is set to be $1.5. However, the margin may increase with 1$ compared to the ordered ingredients and specifications. The price is expected to be low since the raw material will be purchased locally and on a large scale, which lowers the cost of production. Also, with a low number of employees, the price can be capped at the lowest.

3.0 Market and Industry Analysis

Studies indicate that vegans in the United States have grown from 1% to 6% between 2014 and 2017, which is a 600% increase (Lundahl, 2018). The study also indicates that there is a growing number of people who have interests in plant-based products though don’t identify themselves as vegans. The shift in dietary decisions plant-based is observed due to health and weight management. The fact that a large number of individuals also have animal protein allergies and food-related illnesses like celiac disease also supports this shift. Moreover, McGrady & Moss (2018), reveal that the burden of chronic diseases is rapidly increasing worldwide. From this view, every person is a targeted customer for the product. Customers include locals residing in the city and tourists from foreign countries. This increasing shift results from the fact that everyone is trying to check their diet or else struggling with health disorders, which requires healthy foods. Customers always need health products, therefore making a decision on what to buy, should be guided by ingredients of foodstuff. Cookies fitting in many diets, buying is based on individual taste and preference. Therefore, customers usually locate a store with great products to purchase. With this view, well-organized marketing is required. Consequently, the application of social media advertisements is critical to reaching these customers and making them aware of the company products. Thus, from this view, the company can make significant profits from the sales of natural cookies.

3.1 Market Segments

The market segmentation is divided into two categories, which include celebrators and vegans. Celebrators are individual who purchases products to celebrate either their achievements, birthday and many holidays or special occasions; this category comprises of young, old, middle-aged, and both men and women. On the other hand, vegans are all family members, especially those who consider eating healthy diets; away from animal products. Families can also invite their friends to enjoy baked products in a relaxed environment. Therefore, the two segments are critical for the company.

3.2 Competition

Some of the grocery stores which are competitive in the bakery industry in salmiya include Roy Shvartzapel, which is specialized in desert cakes, Walmart and Macrina Bakery. However, regardless of some of the company being international and employing the best employees, the quality of the baked products in these retail stores are either poor or do not suit vegan diets. Also, the products do not support the needs of people with health conditions. Besides, all the companies except Macrina Bakery produces their products at an outside location and transported to the city. All the company ingredients are also processed, which lowers the taste and quality of the product. Three Brothers Bakery is also another bakery company in the region, though it specializes in holiday, celebration and party cakes. However, other cookies are sold locally from small companies though they are baked with low-quality ingredients. The taste of the products available is only limited to chocolate or vanilla. Therefore, with the provision of these tastes and additional for customer choice can be a great advantage. Besides, the Great Harvest Bread Company is also competitive due to its small treats and cookies, which are sold within the organization premises. Lastly, Uptown Café is a notable competitor in the bakery industry since it’s primarily focuses on bakery and restaurant, though its products are of high prices. The café is also known to produce some cookies, though its bakery sector deals mostly with wedding cakes and other desserts.

However, Hadools cookies is advantaged due to its ability to provide natural and organic products, provision of extra detail which is ignored by competitors, cater to the needs of our clients and excellent customer service and display of our products.

3.2 Labor Requirements

With an understanding of the significance of human capital, Hadools Cookies will come up with an excellent management team. Hadeel Behbehani will lead the team as the owner and manager of the company. Hadeel Behbehani. She is highly educated with relevant work experience in working in a bakery. Most of the skills acquired during studies and work experience are transferable to the start-up of Hadools Cookies. Behbehani being a hardworking individual with the necessary skills to strive in the modern bakery industry, success is guaranteed. Behbehani also has excellent communication skills and customer service skills critical to running a company. Furthermore, the bakery will hire two full-time bakers with experience in baking cookies and two marketers to handle the marketing of the company products within the first five months. Profitability is perceived to be witnessed by the first months. Via combination of marketing, excellent management as well as a solid business model, the demand for the company products is expected to grow rapidly; hence the company gaining easy market penetration.

Approximately, the company is expected to make $750,000 within the first year. This profit is attributed to intensive marketing, the increasing shift to natural food products, and the need to avoid the risk of chronic diseases. Also, with the increase in family spending, the company out to take advantage of it to increase sales.

Bostic, J. N., Palafox, S. J., Rottmueller, M. E., & Jahren, A. H. (2015). Effect of baking and fermentation on the stable carbon and nitrogen isotope ratios of grain‐based food.  Rapid Communications in Mass Spectrometry ,  29 (10), 937-947.

Doolittle,, Annie, et al.  Industry Analysis ;Bakery Industry . 2013, www.csus.edu/indiv/h/hattonl/documents/BakeryIndustry.pdf.

Khadivi, P., & Ramakrishnan, N. (2016, March). Wikipedia in the tourism industry: forecasting demand and modeling usage behavior. In  Twenty-Eighth IAAI Conference .

Lundahl, O., 2018. Dynamics of positive deviance in destigmatisation: celebrities and the media in the rise of veganism.  Consumption Markets & Culture , pp.1-31.

McGrady, A., & Moss, D. (2018). Chronic Illness, Global Burden, and the Pathways Approach. In  Integrative Pathways  (pp. 39-58). Springer, Cham.

Oni the Spokestronaut. “State of the Baking Industry 2018 [Infographic]: OrderNova: Bakery Order Management Software.”  OrderNova , 20 Sept. 2018, www.ordernova.com/state-of-the-baking-industry-2018/.

Young, K. G. T. (2014).  Rethinking the native Hawaiian past . Routledge.

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Writing a business plan for a cookie shop can be a daunting task, especially for those just starting out. But with the right guidance and resources, it doesn't have to be!

This in-depth guide is designed to help entrepreneurs create comprehensive business plans that will give them the best chance of success in this highly competitive industry, regardless of their experience level.

We’ll discuss why writing a business plan is important, what information is needed to write one, what it should contain and look like and finally some tools that can help make writing your cookie shop business plan easier.

Ready? Let’s get started!

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Why write a business plan for a cookie shop?

Information needed to create a business plan for a cookie shop, what goes into your cookie shop financial forecast, the written part of a cookie shop business plan, what tool should i use to write my cookie shop business plan.

There are several reasons to write a cookie shop business plan. Below, we cover some of the most important ones!

To draw up a roadmap

Writing a business plan for a cookie shop is an important step in setting up and growing your own business. 

Not only does it give you an opportunity to think through the details of how you want to run and grow your store, but it also forces you to set objectives and goals for the next three to five years. 

This can be beneficial both for startups that are just “getting off the ground” and existing cookie shops that have been in business for some time. 

By taking the time to create a comprehensive plan, you’ll be able to ensure that your business is heading in the right direction and making decisions based on your long-term vision.

To keep an eye on future cash flows

Writing a business plan for a cookie shop requires that you develop a realistic financial forecast for the years to come.

By regularly comparing your actual financial performance to what was planned in your business plan, you’ll be able to check if your business is on track to achieve its fiancial objectives, and recalibrate your financial forecasts as needed. 

Keeping your forecast up to date ensures that you maintain visibility on your cookie shop's future cash flows and potential financing requirements.

To raise funding

Whether you are a startup or an existing business, writing a cookie shop business plan is essential when looking for financing from banks or investors. 

Banks will use it to evaluate your borrowing capacity and ability to repay the loan. 

Similarly, investors will want to be sure that their investment will yield a good return, and so will also look closely at the projections of growth, profitability and cash generation presented in the business plan. 

Now that we know why it's important to write a business plan for a cookie shop, let's look at the information needed to create one.

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cookie shop business plan online

Writing a cookie shop business plan requires research so that you can project sales, investments and cost accurately in your financial forecast.

In this section, we cover three key pieces of information you should gather before drafting your plan!

Carrying out market research for a cookie shop

Conducting market research before drafting a business plan for a cookie shop is essential to assess the levels of demand and competition in the local market, and find a differentiated market positioning.

Market research will provide valuable insights into customer needs, market demand, competitors and business trends that need to be factored into the business plan to make it more strategic and effective.

It also helps you identify potential areas of opportunity that could give your cookie shop an advantage over its rivals. 

By gathering data on these areas in advance, you’ll be able to ensure that your business plan reflects realistic expectations and objectives. 

Developing the marketing plan for a cookie shop

In order to have a comprehensive business plan, it is essential to create a thorough marketing plan for a cookie shop that includes an accurate budget for sales and marketing expenditures. 

A thorough marketing plan helps ensure that the right amount of resources is allocated to marketing activities.

This plan should provide an accurate prediction of how much needs to be spent on promotions, advertising, public relations and other initiatives in order to hit your sales objectives.

The staffing and equipment needs of a cookie shop

Before beginning to write a business plan for a cookie shop, it is essential to accurately assess and budget for the recruitment of staff and any investments required. 

A cookie shop may need to invest in several pieces of equipment and hire staff depending on the size and type of operation. For example, a commercial kitchen may require ovens, mixers, baking sheets, cooling racks, storage containers, display cases, and more.

In addition, staffing costs may include salaries for bakers and other employees as well as benefits and payroll taxes. Other costs may include ingredients, packaging supplies, marketing materials, cleaning supplies, uniforms for staff, and insurance. 

By understanding these expenses ahead of time, you’ll be able to create a clear budget for your cookie shop.

Now that we have gathered the necessary information to create a business plan for a cookie shop, it is time to move on to the important step of creating a financial forecast.

A cookie shop financial forecast includes four important parts:

  • The profit and loss statement shows how much money your business is making or losing. 
  • The balance sheet shows what your business owns and owes.
  • The cash flow statement keeps track of money that comes in and goes out of your shop.
  • Your sources and uses table helps you figure out where to get money to start your business and how to use it once you have it.

The projected P&L statement

Your cookie shop’s projected profit and loss statement predicts how much profit the shop will make in the future.

It helps you realise how much money you can expect to make from your store, and how much it might grow.

example of projected profit and loss statement in a cookie shop business plan

The projected balance sheet of your cookie shop

A balance sheet provides a snapshot of your business's assets, liabilities and equity at any given point in time.

  • Assets include items such as cash, inventory, and equipment that the cookie shop owns.
  • Liabilities are debts or obligations to creditors, vendors, or other lenders.
  • Equity is a proxy for the value of the owner's stake in the business.

By looking at the balance sheet, lenders and investors can assess a cookie shop's solvability and liquidity. 

Solvability measures your business’s ability to pay off its debts, while liquidity indicates how well it can fund day-to-day operations. 

Lenders will use this information to decide how risky it is to loan money to your business, whilst investors will gauge whether your financial position is strong enough.

projected balance sheet in a cookie shop business plan

The projected cash flow statement

Your cookie shop’s projected cash flow statement shows how much cash is coming in and going out of the business.

It's important to have one because it helps you know if your business is sufficiently capitalized or if it needs additional financing, and help you plan expansion when you have excess cash that can be invested to grow the business.

cookie shop business plan: projected cash flow

The initial financing plan

An initial financing plan, also known as a sources and uses table, gives an overview of the items that need to be financed and where the money is coming from.

For example, when starting a cookie shop you might need money for the initial inventory and equipment. 

Your business could get this money from your own investment (equity) or by borrowing from a bank. The uses table then shows how the money received will be used. 

Having an initial financing plan is important because it helps make sure that all of the costs associated with starting a new business are taken care of before moving forward with any other plans.

cookie shop: sources and uses of funds

Once your financial forecast is in place, it is important to provide the reader of your cookie shop business plan with the context and reasoning that justifies your numbers. 

That is the role of the written part of your plan which we will now see in more details. 

The written part of a cookie shop plan is composed of 7 sections:

  • The executive summary
  • The presentation of the company
  • The products and services section
  • The market research analysis
  • The strategy section
  • The operations section
  • The financial plan

Let’s take a look at each section in more detail!

1. The executive summary

The executive summary section should provide an overview of the business, market, and key financials associated with the proposed store. 

The purpose of this section is to give the reader a comprehensive understanding of the proposed concept and business model.

Start by outlining what products your business sells (cookies), where it is based, and who the owners and management team are..

Next, you should provide a brief summary of both the national and local markets mentioning their size, demographics, customer needs, competition and any other factors that might influence demand.

Then present a highlight of your key financials, so that the reader can get an idea of the size and expected profitability and cash generation.

Finally, your executive summary should include your ask: how much money you’re seeking and what lenders or investors will receive in return for their investment. 

By providing a clear picture of the business and its value proposition, this can help to convince stakeholders to read further.

2. The presentation of the company

The presentation of the company should start with the presentation of the legal structure and ownership. You should explain what legal form is being used, and detail who owns what percentage of the company and what their specific roles are. 

Then you should explain where your cookie shop is located and why the location is relevant given the customer profiles targeted by your business. For example, you might have chosen to set up your cookie shop inside a busy shopping center to benefit from a high volume of foot traffic.

The management team should also be featured prominently in the business plan, including each person’s experience and qualifications for their respective roles. 

Not only does this demonstrate your commitment to hiring a hard-working and knowledgeable staff, but it also shows investors that the cookie shop will be well-run and efficient. 

Be sure to include any relevant awards, certifications, or other accolades your management team has earned in the past. This information can help boost investor confidence in your plan.

3. The products and services section

When writing the products and services section of a business plan for a cookie shop, it is important to provide potential investors or banks with an accurate representation of what the business has to offer. 

This includes not only the types of cookies that will be baked but also any additional services offered.

For example, if your cookie shop offers custom orders for special occasions such as birthdays or weddings, this should be included in the description of products and services. 

It is also important to note whether these custom orders require advance ordering or can be made on demand. 

Additionally, you should list any other items that may be sold alongside your cookies such as coffee drinks and ice cream treats. 

Finally, mention any delivery options available so customers can enjoy their purchases at home if they choose to do so.

a range of cookies in a jar, each one a different flavour: illustration for the products and services section of the business plan

4. The market analysis

When writing the market analysis section of your business plan, you should cover: demographics and segmentation, target market, competition, barriers to entry and regulation.

The demographics and segmentation subsection provides an overview of different customer profiles, their expectations and purchasing habits with regards to cookies.

Then comes the target market subsection where you will explain who your ideal customer is and how your products and services match their consumption habits and expectations.

The following part should zoom on your local competitors: who they are, where they are based and how you will differentiate yourself from them.

Finally your market analysis should finish by explaining any legal or regulatory requirements related to running a cookie shop.

5. The strategy section

When writing the strategy section of a business plan for a cookie shop, it is important to include an overview of the competitive edge that will set your shop apart from other cookie businesses. 

This could be anything from unique recipes and flavors to special packaging or delivery options. 

You should also discuss pricing strategies, such as how you plan to price your cookies compared to competitors and any discounts or promotions you might offer. 

Additionally, it's essential to create a detailed marketing plan outlining how you will reach potential customers and promote your products. 

This should include details on what platforms and channels you'll use, who will manage them, what type of content will be shared, etc. 

For example, you might utilize social media such as Instagram to help grow your business’s brand image. The ability to share photos and videos on such platforms could help bring your business to life.

It’s also important to identify milestones with dates that can help measure progress towards achieving goals along the way. 

Finally, don't forget about the risks associated with opening a cookie shop and ways in which those risks can be mitigated through careful planning and preparation beforehand.

All of these elements are essential when creating a successful business plan for any venture, especially one involving cookies!

6. The operations section

The operations section of a cookie shop business plan should provide detailed information about staffing, opening hours, assets and intellectual property, and suppliers.

Regarding staffing, the business plan should include the number of staff members needed to run the shop and the roles they will serve. 

It should also include a recruitment plan that outlines how staff members will be hired and trained.

Opening hours should include the start and end times for a typical day of operation, as well as any variations in opening hours from week to week or season to season.

The business plan should also clearly list any key assets or intellectual property needed to operate the shop, such as recipes, equipment, and licenses.

Finally, the business plan should include a list of suppliers that will be used to source ingredients and other materials needed for the shop's operations. 

The business owner should provide contact information for each supplier and any additional details necessary to understand their relationship with the cookie shop.

7. The presentation of the financial plan

This is where you will present the financial projections we discussed earlier in this guide.

Now that you have a better idea of what a cookie shop business plan looks like, let's have a look at the tools and services you can use to create yours.

cookie business plan online

In this section, we'll be reviewing three solutions for creating a cookie shop business plan: using Word and Excel, hiring a consultant to write it, or utilizing an online business plan software.

Create your cookie shop business plan using Word or Excel

Using Word or Excel to create a cookie shop business plan can be a potential solution, but it is perhaps not the best. 

The primary benefit of using these programs is that they are inexpensive and relatively easy to access. 

However, there are numerous drawbacks. First of all, creating an error-free financial forecast on Excel requires significant knowledge in accounting and financial modelling.

Investors and lenders are unlikely to trust a cookie shop financial forecast created in Excel by someone who doesn't hold a degree in accounting or finance.

As a result, using Excel to create your forecast is only viable if you hold such a degree.

Then, when it comes to writing the actual plan, using Word means starting from scratch, without instructions or examples, and spending time formatting the document once written which are both inefficient and time consuming. 

Overall, while Word or Excel may be viable options for creating a cookie shop business plan for some business owners, there are better solutions.

Hire a consultant to write your cookie shop business plan

Outsourcing a cookie shop's business plan to a consultant can be beneficial because they are experts in writing business plans and creating accurate financial forecasts. 

However, there are some drawbacks that should not be overlooked. Hiring a consultant to write your business plan is expensive: budget at least £1.5k ($2.0k) for a complete business plan, more if you need to make changes after the initial version (which happens frequently after the first meetings with lenders).

Ultimately, it may be the right decision for some businesses, while others may find it beneficial to write their own business plan using an online software.

Use an online business plan software for your cookie shop business plan

Another alternative is to use online business plan software .

There are several advantages to using specialized software:

  • You are guided through the writing process by detailed instructions and examples for each part of the plan
  • You can be inspired by already written business plan templates
  • You can easily make your financial forecast by letting the software take care of the financial calculations for you without errors
  • You get a professional document, formatted and ready to be sent to your bank
  • The software will enable you to easily track your actual financial performance against your forecast and update your forecast as time goes by

If you're interested in using this type of solution, you can try our software for free by signing up here.

We hope that this article has helped you to better understand how to write the business plan for a cookie shop. If you still have questions, do not hesitate to contact us.

Also on The Business Plan Shop

  • How to write the location section of your business plan?
  • An ultimate guide on how to write the business plan for a coffee shop
  • How to write a business plan for a cupcake shop?
  • Business plan vs. pitch deck

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